Top Customer Acquisition and Retention Strategy Tips for Business Growth

Effective customer acquisition and retention strategy is key to driving business growth and maintaining profitability. This article provides practical tips on how to attract new customers and keep your existing ones loyal. Expect to learn about the stages of customer acquisition, key retention strategies, and how to measure success. By the end, you’ll have a roadmap for balancing these efforts to ensure long-term success.

Key Takeaways

• Customer acquisition and retention are vital for sustainable growth, with a focus on balancing resources for both to maximize profitability.
• Implementing strategic approaches throughout the acquisition funnel—awareness, consideration, and decision stages—enhances customer engagement and conversion rates.
• Prioritizing customer retention through strong relationships, loyalty programs, and feedback integration is crucial for increasing customer loyalty and lifetime value.

Understanding Customer Acquisition and Retention

Customer acquisition and retention are the twin pillars of sustainable business growth. While customer acquisition focuses on bringing new customers into the fold, customer retention aims to keep existing customers engaged and satisfied. Both are crucial for maintaining a loyal customer base and ensuring long-term profitability. However, businesses often face the dilemma of whether to allocate more resources to attracting new customers or to delighting existing ones. Striking the right balance between these efforts is essential for scaling effectively.

The main challenge lies in balancing these efforts. On one hand, customer acquisition is driven by the need for growth, competitive landscape pressures, and the desire to gain more market share. On the other hand, customer retention is about turning customers into repeat buyers and preventing them from switching to competitors.

It is often more cost-effective to retain an existing customer than to acquire a new one. Therefore, solving customer needs and consistently delivering value should be the primary focus to attract and retain customers.

The Customer Acquisition Process

Customer acquisition involves attracting and engaging potential buyers and converting them into paying customers to acquire customers through our customer acquisition strategy and acquisition efforts. This systematic approach can be visualized as a customer acquisition funnel, consisting of various stages that guide prospective customers towards making a purchase, highlighting the customer journey and the similarities customer acquisition, ultimately leading to customers acquired.

These stages are: Awareness, Consideration, and Decision. Each stage requires targeted strategies and marketing efforts to effectively move prospects through the funnel.

Awareness Stage

The awareness stage is where potential customers first learn about your product or service. Creating brand awareness is critical for customer acquisition and ensures long-term business growth. Content types that effectively generate awareness include educational articles, social media posts, and SEO-focused materials. For instance, targeted online ads tailored to specific customer identities can significantly boost sales performance.

One successful example is an e-commerce brand that significantly boosted customer engagement and conversion rates through tailored email marketing campaigns. Search engine optimization-focused materials enhance visibility and ensure that potential customers can find brand content effectively. Addressing pain points and sharing valuable information helps businesses attract and engage potential customers during the awareness stage of content marketing.

Consideration Stage

During the consideration stage, prospects are evaluating their options and considering whether your product or service meets their needs. Providing informative content increases the likelihood of prospects engaging with your brand. Techniques such as webinars and detailed product guides serve as effective tools to educate prospects and build trust.

Engaging prospects during this stage is crucial to influence their decision-making process. Utilizing these engagement techniques can significantly enhance the prospects’ understanding and trust in the brand, leading to higher conversion rates. Addressing customer needs and sharing valuable information effectively moves prospects through the acquisition process.

Decision Stage

The decision stage is where prospects are ready to make a purchase decision. To facilitate conversions, brands often provide special incentives like limited-time discounts or exclusive offers targeted at specific demographics and their target audience. For example, Michaels runs targeted campaigns during peak shopping times like back-to-school and holidays to engage specific customer segments.

To move prospects from intent to evaluation, provide convincing information on why your brand stands out. Purple enhanced its conversion rate by 6x through innovative marketing strategies, illustrating the effectiveness of such efforts. Similarly, Comcast experienced a significant lift in conversions due to effective promotional offers.

These proven strategies not only drive conversions but also lead to increased website traffic and overall engagement.

Essential Customer Retention Strategies

Customer retention is crucial for businesses as it is easier to maintain high profits and indicates product and service quality. Prioritizing retaining customers can often be more cost-effective than acquiring new customers to improve customer retention.

Key components of a good customer retention strategy include quality interactions, loyalty programs, and gathering and acting on customer feedback. Improving customer retention, even by a small percentage, can substantially increase profitability as retained customers tend to spend more over time, enhancing customer retention efforts.

Building Strong Customer Relationships

Building strong customer relationships is fundamental to long-term loyalty. Consistent and meaningful engagement, such as personalized follow-ups, increases customer trust. Retaining existing customers is generally more cost-effective than acquiring new ones, as it can be five to seven times more expensive to bring in a new customer. Moreover, building emotional connections with customers can significantly contribute to long-term loyalty.

Long-term customers often become brand advocates, effectively promoting the business through word-of-mouth referrals. SaaS companies that implement educational content as part of their user experience can enhance customer loyalty and reduce churn, resulting in satisfied customers.

Happy employees provide better support and build long-lasting relationships that contribute to customer retention. Businesses can address concerns early by interacting with customers in online spaces. This engagement also helps in keeping buyers involved for the long term.

Implementing Loyalty Programs

Implementing loyalty programs is a proven strategy to retain customers and enhance engagement. Types of loyalty programs include points-based systems and tiered rewards, which help in collecting detailed customer data for personalized experiences. Identifying customer groups with the highest lifetime value is crucial for maximizing profits. Tailored loyalty programs can enhance customer engagement by aligning rewards with customer preferences.

Gamification in loyalty programs can boost participation and excitement among customers. Loyalty programs that focus on specific customer segments can dramatically enhance engagement and reduce customer churn. By implementing these programs, businesses can increase customer lifetime value and foster a loyal customer base.

Gathering and Acting on Customer Feedback

Gathering and acting on customer feedback is essential for improving customer retention. Analyzing customer feedback helps identify specific areas needing improvement to enhance retention. Prioritizing feedback resolution can increase customer satisfaction and loyalty. Gathering customer feedback is essential for understanding customer experiences and identifying pain points.

Businesses should actively integrate customer feedback into their strategies to continually improve customer experience and meet customer expectations. By addressing customer needs and consistently delivering value, businesses can retain customers and build long-term loyalty.

Measuring Success: Key Metrics for Acquisition and Retention

Measuring success is crucial for assessing the effectiveness of customer acquisition and retention strategies. Key metrics include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Customer Retention Rate. Evaluating these metrics helps businesses understand the efficiency of their strategies and make informed decisions to optimize their efforts.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) helps businesses determine the total cost of acquiring a new customer, which is crucial for assessing marketing efficiency. Higher customer acquisition costs can decrease the overall customer value, making it essential to monitor and manage CAC effectively. Brands can reduce customer acquisition costs and achieve lower acquisition costs by increasing current customer value and finding cheaper promotion channels.

Monitoring CAC is vital for businesses to ensure marketing strategies are effective and financially sustainable. Understanding and optimizing CAC allows businesses to allocate resources more effectively and maximize ROI.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) helps businesses assess long-term profitability by estimating the total revenue a customer generates throughout their relationship with a company. CLV is calculated by multiplying the average purchase value by the purchase frequency and customer’s lifetime. Understanding and calculating CLV allows businesses to focus on building long-term relationships with customers, ultimately leading to sustained growth and profitability.

Prioritizing high-CLV customers enhances marketing efforts and boosts overall satisfaction. This focus on long-term value helps in creating a loyal customer base and driving financial growth.

Customer Retention Rate

The customer retention rate is the percentage of customers who remain loyal over a specific period. A high customer retention rate is often associated with strong customer satisfaction and loyalty, indicating that customers are happy with the product or service. Good customer retention rates vary by industry, such as 83% for automotive, 84% for media, 77% for software, 78% for finance, and 84% for professional services.

Collecting customer feedback through surveys and service insights can enhance retention and is crucial in identifying pain points. Businesses should prioritize customer retention when they have a solid customer base to maximize ROI. By focusing on retention, businesses can reduce churn and increase customer lifetime value.

Balancing Acquisition and Retention Efforts

Balancing customer acquisition and retention strategies is crucial for sustained business success. Successful acquisition strategies often focus on building long-term relationships rather than short-term sales. Businesses need to adapt their focus on acquisition or retention based on current market conditions and growth objectives.

Integrating AI systems can provide a comprehensive approach to enhance both customer acquisition and retention.

When to Prioritize Customer Acquisition

Customer acquisition is crucial for business growth during critical phases such as entering new markets or launching new products. Companies should prioritize acquiring new customers when they are entering new markets or launching new products to build a customer base and gain a competitive advantage. A low market share requires businesses to prioritize acquisition to counteract competitive pressures and strengthen their position in the market.

Focusing on customer acquisition not only addresses immediate market challenges but also lays the groundwork for sustained business growth. By attracting new customers, businesses can expand their reach and enhance their market presence.

When to Focus on Customer Retention

High customer churn rates signal the need to focus on retention to enhance customer satisfaction and loyalty. In subscription-based businesses, maintaining high retention rates is crucial for ongoing revenue generation. Focusing on customer retention is essential for maximizing the value of existing customers.

Prioritizing retention strategies can not only reduce churn but also lead to increased customer loyalty and lifetime value. Focusing on existing customers ensures a good retention strategy and sustainable growth and long-term success.

Real-World Examples of Successful Strategies

Real-world examples provide practical insights into successful acquisition and retention strategies. Brands like Globus and Comcast use identity marketing to connect deeply with their customers, effectively acquiring new clients. Identity marketing is known to enhance engagement and foster customer retention, making it integral to successful strategies.

Bombas implements a social responsibility strategy by donating a clothing item for every purchase, enhancing customer loyalty.

Example 1: E-commerce Brand’s Acquisition Campaign

Purple, an e-commerce brand, successfully raised awareness among potential customers through a lucrative market segment aligned with its brand. By implementing identity-driven offers, Targus saw a 413% revenue increase and a 389% increase in orders. The brand utilized online advertising to connect with new customers, which proved to be a highly effective strategy. The combination of awareness raising and strategic advertising led to substantial growth in the brand’s customer base.

Online advertising and identity-driven offers were pivotal in attracting and engaging potential customers. This approach not only lowered customer acquisition costs but also ensured a steady influx of new customers. Leveraging targeted marketing channels allowed the e-commerce brand to guide prospects through the acquisition funnel, increasing conversion rates and growth.

Example 2: SaaS Company’s Retention Program

A SaaS company launched a retention program targeting military customers, achieving an engagement rate 2-3 times higher than typical campaigns. This tailored approach in loyalty programs demonstrated the effectiveness of focusing on specific customer segments. By understanding and addressing the unique needs of military customers, the company could enhance customer loyalty and retention.

The success of this program highlights the importance of personalized customer experiences in customer success retention strategies. Prioritizing retention efforts helped the SaaS company reduce churn rates and increase customer lifetime value.

This example underscores how a well-executed customer retention program can lead to sustained business growth and loyal customers relationships.

Leveraging Technology for Better Customer Acquisition and Retention

Technology plays a crucial role in enhancing customer acquisition and retention strategies. Dollar Shave Club, for instance, uses a chatbot to answer common questions, showcasing proactive customer service facilitated by technology. CRM systems facilitate better customer relationship management by organizing customer data and interactions, enabling businesses to deliver personalized experiences. Adopting AI tools can streamline customer interactions, build loyalty, and reduce churn rates.

The integration of technology allows businesses to optimize their marketing efforts and improve customer satisfaction. Leveraging AI and CRM systems provides valuable insights into customer behavior, enabling tailored marketing strategies and exceptional experiences.

This technological edge can significantly enhance both customer acquisition and retention, leading to a loyal customer base and sustainable business growth.

Summary

Balancing customer acquisition and retention efforts is crucial for sustainable business growth. While customer acquisition brings in new customers and expands market reach, customer retention ensures long-term loyalty and profitability. By understanding the customer acquisition process and implementing effective retention strategies, businesses can optimize their marketing efforts and build a solid customer base.

Key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Customer Retention Rate help assess the effectiveness of acquisition and retention strategies. Real-world examples illustrate the success of tailored approaches and the importance of leveraging technology. By focusing on both customer acquisition and retention, businesses can achieve sustained growth and a loyal customer base. Remember, the key to long-term success lies in consistently delivering value and exceeding customer expectations.

Frequently Asked Questions

What is the importance of balancing customer acquisition and retention?

Balancing customer acquisition and retention is essential for sustainable business growth, as acquiring new customers drives immediate sales, while retaining existing customers fosters long-term loyalty and profitability. Prioritizing both aspects leads to a more stable and thriving business.

How can businesses reduce Customer Acquisition Cost (CAC)?

To effectively reduce Customer Acquisition Cost (CAC), businesses should focus on increasing the lifetime value of existing customers, exploring cost-effective promotional channels, and optimizing their marketing strategies for better efficiency. Implementing these tactics can lead to significant savings and improved profitability.

What is Customer Lifetime Value (CLV) and why is it important?

Customer Lifetime Value (CLV) measures the total revenue a business can expect from a customer throughout their relationship, highlighting the importance of nurturing long-term relationships to maximize profitability. Understanding CLV enables businesses to make informed decisions on marketing strategies, customer retention efforts, and resource allocation.

What are some effective customer retention strategies?

To effectively retain customers, focus on building strong relationships, implementing loyalty programs, and actively gathering and responding to customer feedback. These strategies will enhance satisfaction and foster long-term loyalty.

How can technology enhance customer acquisition and retention efforts?

Technology can significantly enhance customer acquisition and retention by streamlining interactions and providing crucial insights into customer behavior. Implementing AI tools and CRM systems fosters loyalty and reduces churn rates, making your efforts more effective.

The post Top Customer Acquisition and Retention Strategy for Sustainable Growth appeared first on Done For You.

How to Maximize Sales: Products Sold with Video

Looking to boost your sales? Using videos can make a big difference. In this article, we explore how you can get your products sold with video. Discover practical tips and strategies to use videos effectively in your sales process.

Key Takeaways

• Post-call videos boost client confidence by reinforcing key points and addressing concerns, making it easier to close sales.
• Trust is critical; using video content, like testimonials and personalized messages, can significantly enhance engagement and conversion rates.
• Educating leads and addressing objections with follow-up videos can streamline the sales process and increase buyer confidence.

Power of Post-Call Videos

Post-call videos are a game-changer in the sales process. They help reinforce key points discussed during your sales calls, ensuring that your message sticks with your clients long after the call ends. These videos address client concerns directly, making them feel like they’ve already been “sold with video” before a proposal is even sent out. This not only boosts their confidence in their decision-making but also increases the likelihood of closing the sale.

Imagine this: you’ve just had a productive call with a potential client. You follow up with a personalized video that highlights the main points discussed, answers any lingering questions, and addresses potential concerns. This approach leaves your clients feeling understood and valued, which is crucial for building trust.

Overall, the feeling of being “sold with video” can significantly enhance a client’s confidence in their decision, leading to higher conversion rates and a more successful sales process. Incorporating post-call videos into your sales strategy means offering not just a product or service, but peace of mind.

Building Trust with Video Content

Trust is the cornerstone of any successful sales relationship. Video content can engage potential buyers significantly more than static images or text, leading to a substantial increase in inquiries for businesses that include videos. People prefer video content for information, making it a powerful tool to influence buyer decisions and sell effectively.

Video testimonials from satisfied clients can work wonders in enhancing trust with new prospects. These testimonials not only showcase your success but also act as a powerful referral tool, driving business growth. Personalized video content creates emotional connections with viewers, significantly boosting engagement and conversion rates.

Authentic narratives and storytelling in your videos build credibility and rapport with your audience. Sharing behind-the-scenes moments and personal experiences adds transparency, making clients feel at ease. Embedding these elements in your video marketing strategy fosters lasting trust and stronger client relationships.

Educating Leads Through Follow-Up Videos

Educating your leads is a critical component of the sales process. Follow-up videos offer an excellent opportunity to provide detailed views of products and address specific concerns. Including videos in product listings can enhance conversion rates by showcasing unique features and prompting quicker decision-making among buyers.

Virtual tours are particularly effective, as they allow potential buyers to explore the layout and features of a product, answering many of their questions proactively. Engaging visual presentations can also simplify complex information about pricing options, making buyers feel more informed and confident in their decisions.

Optimized videos on listings not only improve search visibility but also convey a commitment to transparency, enhancing trust and credibility with potential clients. Educating your leads through follow-up videos reduces buyer hesitance and increases the likelihood of them making a purchase.

Eliminating Objections Before They Arise

One of the most powerful aspects of video marketing is its ability to preemptively address buyer concerns. Utilizing video content allows you to provide clear and detailed explanations of product features, effectively eliminating objections before they arise. This proactive approach can make a significant difference in the sales process.

Effective follow-up videos should always include a clear call-to-action, guiding leads towards scheduling appointments or taking the next steps in their purchasing journey. The quote from “They Ask, You Answer” perfectly illustrates how a video can pre-answer objections and build trust before closing a sale.

Addressing potential concerns early creates transparency and trust with your leads. This approach makes prospects feel more comfortable and increases the likelihood of them moving forward in the sales process, allowing you to maintain your focus.

Increasing Conversions with Personalized Videos

Personalized videos are a powerful tool for increasing conversions. Studies indicate that a significant percentage of consumers are influenced by videos. Specifically, 64% to 85% are more likely to make a purchase after viewing one. This is because personalized video content allows for tailored messaging that resonates deeply with prospects, making them feel valued and understood.

In the competitive world of business, those who create video content have a significant advantage. Despite the proven benefits, few professionals currently utilize this medium, giving those who do a competitive edge. Personalized video messages enhance purchasing confidence, leading to higher conversion rates and more successful sales.

Incorporating personalized videos into your sales strategy allows for deeper connections with prospects, ultimately driving more conversions and growing your business.

Examples of Effective Post-Call Videos

To inspire your video marketing strategy, let’s look at some examples of effective post-call videos. Business videos that include emotional storytelling can significantly resonate with potential buyers, creating a strong emotional connection. This approach can make your prospects feel more invested in the product and more likely to proceed with a purchase.

Drone footage is another powerful tool, providing stunning aerial perspectives that enhance viewer engagement. This type of footage can showcase the product’s surroundings and unique features in a way that static images simply cannot.

Post-call videos play a crucial role in engaging clients and reinforcing selling points. Creatively combining emotional storytelling and visually captivating elements produces videos that leave a lasting impression on your prospects.

Tools and Platforms for Creating Videos

Creating high-quality videos requires the right tools and platforms. The Sony Handycam FDR-AX53, for instance, is favored for its 4K footage, zoom, and stabilization, making it ideal for product showcases. VideoStudio is another excellent tool, offering features like color correction and multi-camera editing, essential for producing polished marketing videos.

Lighting is also crucial for professional-looking videos. The Dracast BoltRay Plus Bi-Color LED400 lighting kit is lightweight and adjustable, making it suitable for various video shoots.

For those who prefer outsourcing, Fiverr provides access to freelance video editors who specialize in creating content, ensuring quick turnaround for video projects on their website. Using a CRM tool can streamline the follow-up video process, allowing businesses to maintain consistent communication with a larger number of leads.

Leveraging these tools and platforms helps create professional-quality post-call videos that enhance your sales efforts.

How to Track Video Performance

Tracking video performance is critical to understanding audience engagement and refining your marketing strategies. Various tools and platforms, such as analytics software, video hosting services, and CRM systems, can be utilized to monitor key metrics like views, watch time, and engagement rates.

Best practices for tracking metrics include setting clear goals, choosing the right metrics to monitor based on your objectives, and regularly analyzing performance data. Interpreting this data correctly allows you to refine your video strategy, providing insights that can inform content improvements and better targeting.

Keeping a close eye on your video performance allows you to continuously optimize your approach, ensuring your video content remains effective and engaging.

Best Practices for Video Marketing

Maximizing the effectiveness of your video marketing efforts requires following best practices. A structured follow-up strategy significantly improves lead engagement and conversion by providing targeted information. Incorporating market trends into follow-up videos keeps potential clients informed and interested, fostering a sense of urgency about their purchasing decisions.

Personalized video marketing campaigns achieve better click-through rates compared to generic video content, making it crucial to tailor your messaging. Choosing the right platform for video posting is also important, as some platforms, like YouTube, are better suited for short content while others are ideal for longer videos.

Engagement metrics, such as watch time and click-through rates, are vital for assessing the effectiveness of your videos. By using analytics tools, you can understand viewer demographics and behavior, allowing for more targeted video content.

Case Studies: Success Stories

Let’s explore some success stories to see the impact of video marketing in action. Businesses that utilize video case studies are reported to be up to 53 times more likely to achieve a first-page ranking on Google search results. This highlights the power of video content in boosting online visibility and attracting more leads.

Even during economic downturns, 24% of companies have expressed intent to produce more case studies to enhance sales, underscoring their effectiveness. Videos that share client success stories can showcase a business’s capability and reliability, fostering trust among prospective customers.

Most businesses do not utilize video marketing, offering a competitive edge to those who do. Leveraging video case studies demonstrates your expertise and builds credibility with your audience.

Summary

In summary, post-call videos are a powerful tool that can transform your sales strategy. By reinforcing key points, building trust, educating leads, eliminating objections, and increasing conversions, you can leave your prospects feeling like they’ve already been “sold with video” before a proposal is sent out. The examples, tools, and best practices discussed in this blog post provide a comprehensive guide to maximizing your sales with video marketing.

Remember, the key to success lies in creating personalized, engaging, and informative video content that resonates with your audience. By implementing the techniques discussed, you can build stronger relationships with your clients and see a significant boost in your conversion rates.

So, take the plunge and start incorporating post-call videos into your sales strategy today. The results will speak for themselves, and you’ll wonder how you ever managed without them.

Frequently Asked Questions

What are post-call videos and why are they important?

Post-call videos are awesome follow-ups that reinforce key points and address any concerns after a sales call. They’re super important because they help build trust and make prospects feel more confident in their decisions.

How can video testimonials help in building trust?

Video testimonials are a game-changer for building trust because they show real people vouching for your work, making potential clients feel more confident in choosing you. They’re like personal referrals that can really boost your business!

What tools are essential for creating high-quality videos?

To create high-quality videos, grab a Sony Handycam FDR-AX53 for 4K shots, use VideoStudio for editing, and light up your scenes with the Dracast BoltRay Plus LED400 kit. You might also want to consider hiring freelance editors from Fiverr to make things easier!

How can I track the performance of my video content?

To track your video performance, use analytics tools from your video host to keep an eye on views, watch time, and engagement. Set clear goals and regularly check in on your metrics to tweak your strategy as you go!

What are the best practices for video marketing?

To nail video marketing, focus on creating personalized content and keeping up with market trends. Don’t forget to track your engagement metrics to see what’s working!

The post Top Strategies to Get Your Prospect Sold with Video Marketing appeared first on Done For You.

These business growth strategies help you increase profits, expand your customer base, and create sustainable growth. The best part? You don’t need a massive budget or a complete business overhaul—just small, strategic adjustments that create compounding results over time.

Understanding the Revenue Dials Framework for Business Growth

Scaling your business doesn’t always mean chasing new customers. Instead, optimizing what’s already working can lead to exponential growth. The six revenue dials represent adjustments you can make within your current business model to maximize profitability and achieve sustainable business growth.

Think of them like volume knobs on a soundboard—tweaking each one individually allows you to fine-tune your revenue model. Some businesses benefit most from increasing order value, while others see better results by adjusting pricing or targeting more profitable customers. By understanding these six revenue dials, you can scale smarter, not harder.

1. Increase Average Order Value for Faster Business Growth

If you want to grow revenue quickly, increasing how much each customer spends per transaction is one of the most effective ways to do it. Instead of solely relying on acquiring new customers (which can be costly), focusing on maximizing the value of each sale helps boost profits without significantly increasing marketing expenses.

Increasing average order value (AOV) is a simple yet powerful business growth strategy that boosts profitability without requiring additional marketing spend. By strategically adjusting product pricing, offering bundles, and using premium pricing tiers, businesses can significantly enhance their bottom line.

Strategies to Boost Order Value:

Upsells & Cross-Sells

Offer complementary products at checkout to encourage additional purchases. (e.g., “Would you like fries with that?”) This works well in both physical and digital businesses—software companies offer premium features at checkout, while retail stores suggest related items like chargers for electronics.

Bundling Products

Package related items together at a slight discount to incentivize customers to buy more. A great example is McDonald’s value meals, where the bundled price is lower than purchasing each item separately. Ecommerce businesses can bundle skincare products, fitness gear, or home office essentials to increase order value effortlessly.

Premium Pricing Tiers

Introduce a higher-end version of your product or service with added value. This works well in service-based businesses, online courses, and software subscriptions. Offering VIP or exclusive packages with extra perks encourages customers to spend more while feeling like they’re getting a better deal.

Minimum Spend Incentives

Encourage customers to spend more by offering rewards for reaching a certain threshold, such as free shipping on orders over $50 or a discount for spending $100 or more. This tactic encourages buyers to add extra items to their carts to unlock a better deal.

Example: Apple excels at increasing AOV by offering accessories, storage upgrades, and AppleCare+ protection plans during checkout. Customers frequently opt for these add-ons because they enhance the functionality and longevity of their devices.

By implementing these strategies, you can increase revenue without adding extra marketing costs, making each transaction more valuable while improving the overall shopping experience.

2. Boost Purchase Frequency to Drive Business Growth

Rather than constantly acquiring new customers, one of the smartest ways to grow your revenue is by getting existing customers to buy more often. A business that successfully increases customer retention gains a business growth advantage over competitors. Loyal customers are 50% more likely to make another purchase, making retention-driven revenue a key driver of long-term profitability.

The key to increasing purchase frequency is staying top of mind with your audience while providing ongoing value. Whether through personalized marketing, incentives, or convenience-driven models, repeat sales create a more sustainable business model that isn’t entirely dependent on constantly finding new buyers.

How to Increase Repeat Purchases:

Loyalty Programs

Reward customers for continued purchases by offering points, discounts, or exclusive perks. (e.g., Starbucks Rewards gives customers free drinks and bonus points for frequent visits, encouraging them to return regularly.) Loyalty programs create a sense of exclusivity while making customers feel appreciated.

Subscription Models

Offer convenience through recurring purchases, eliminating the need for customers to actively reorder products. (e.g., Dollar Shave Club delivers razors and grooming essentials every month, ensuring customers never run out of supplies.) This model works particularly well for consumable products like skincare, coffee, pet supplies, and household essentials.

Re-engagement Campaigns

Send personalized email or SMS reminders based on past purchase history. These could include reminders to restock a product, recommend upgrades, or provide exclusive returning customer discounts. (e.g., Ecommerce brands often send “It’s time to reorder!” emails for vitamins, supplements, or beauty products.)

Limited-Time Offers for Past Customers

Encourage repeat purchases with exclusive discounts for returning buyers. A “Welcome Back” offer or a VIP-only deal can be a strong incentive for past customers to purchase again.

Membership Perks

Offer benefits like faster shipping, exclusive access, or personalized deals to make returning more appealing. (e.g., Amazon Prime has mastered this by offering fast, free shipping, which not only increases customer satisfaction but also creates a habit of buying through Amazon rather than competitors.)

Example: Amazon Prime is one of the best examples of boosting purchase frequency. By offering perks like free two-day shipping, exclusive deals, and Prime Video access, Amazon ensures that members continue shopping on their platform rather than looking elsewhere. This membership model has driven higher order frequency, increased spending, and stronger brand loyalty.

By focusing on repeat customers, you can drive revenue growth without constantly needing to acquire new buyers—reducing marketing costs and increasing profitability over time.

3. Optimize Your Price Point for Sustainable Business Growth

Pricing is more than just covering costs—it’s a powerful psychological trigger that influences customer perception, sales volume, and overall profitability. Many businesses unknowingly underprice their products, leaving significant revenue on the table. Others price too high without offering enough perceived value, causing potential buyers to hesitate or look elsewhere.

Finding the right price is about balancing profit margins, customer demand, and competitive positioning. A well-optimized pricing strategy can boost conversion rates, increase customer lifetime value (LTV), and maximize revenue without requiring additional sales volume.

Pricing optimization is one of the most effective business growth levers. A well-structured pricing model ensures sustainable profitability while making your products or services more attractive to the right customers.

Ways to Optimize Pricing:

Test Different Price Points

Experiment with pricing models using A/B testing to find the most profitable and customer-friendly price. This could involve slightly increasing or decreasing prices across different customer segments and tracking which version converts best. Online businesses, especially those with digital products, can quickly adjust prices to test customer sensitivity and perceived value.

Introduce Tiered Pricing

Offer basic, premium, and elite versions of your product or service to appeal to different customer needs and budgets. (e.g., Software companies use “freemium” models where a free plan attracts users, and paid tiers unlock advanced features.) By adding higher-priced options, you allow customers to self-select based on their needs and willingness to pay, effectively increasing revenue without extra effort.

Use Psychological Pricing Techniques

Small adjustments in how you present your price can dramatically impact sales.

• Charm Pricing: Ending prices in .99 or .95 (e.g., $9.99 instead of $10) makes a product seem cheaper, even if the difference is minimal.
• Prestige Pricing: Higher-end brands round up prices (e.g., $500 instead of $499) to reinforce a luxury perception.
• Bundle Discounts: Packaging multiple products at a slightly lower combined price increases the perceived deal value while boosting the average order value.

Leverage Value-Based Pricing

Instead of pricing based on costs, determine what your customers are willing to pay based on perceived value. (e.g., A high-end coaching program can charge significantly more than a standard online course if it promises one-on-one guidance and exclusive resources.)

Use Discounts Strategically

While excessive discounts can damage your brand’s perceived value, limited-time offers or seasonal discounts can create urgency and drive more conversions. Consider running promotions only for new customers or as part of a loyalty program to increase customer retention without devaluing your brand.

Example: Apple rarely discounts its products, maintaining a premium brand image. Their pricing strategy is based on value perception, product quality, and brand loyalty, allowing them to keep higher profit margins. On the other hand, McDonald’s and fast-food chains use value-based pricing, offering affordable meal bundles to drive high transaction volume and repeat purchases.

A well-thought-out pricing strategy ensures you’re maximizing revenue without sacrificing customer trust or brand positioning. Whether you’re testing different models, leveraging tiered pricing, or using psychological pricing tactics, small adjustments in pricing can lead to significant revenue growth.

4. Target a More Profitable Customer Segment for Long-Term Business Growth

Not all customers contribute equally to your revenue. Some are price-sensitive, while others are willing to pay a premium for quality, exclusivity, or convenience. If you want to scale your business effectively, you need to focus on attracting and retaining high-value customers—those who spend more, buy more frequently, and require less hand-holding.

Shifting your marketing and sales focus to a high-value audience is a business growth strategy that increases revenue while improving customer lifetime value. Businesses that successfully attract premium buyers often experience higher profit margins, stronger customer loyalty, and a more sustainable long-term growth strategy.

How to Attract Premium Customers:

Reposition Your Brand

Adjust your messaging, website design, and overall customer experience to signal exclusivity and higher quality. Premium brands don’t just sell products—they sell a lifestyle. Think about how Tesla positions itself as an innovative status symbol rather than just another car brand.

Offer Exclusive Products or Services

Introduce VIP memberships, limited-edition releases, or high-end versions of your products to appeal to those willing to pay more for exclusivity. Luxury brands like Gucci and Louis Vuitton thrive on scarcity and premium craftsmanship.

Refine Ad Targeting and Customer Acquisition Strategies

Focus on audiences with higher purchasing power by leveraging data-driven insights. Adjust your ad targeting to reach demographics that historically spend more, and personalize marketing messages to highlight quality and exclusivity rather than price.

Enhance Customer Experience

High-value customers expect premium service. Offering white-glove customer support, personalized recommendations, and fast shipping can justify a higher price point and foster brand loyalty.

Example: Rolex markets exclusively to high-net-worth individuals, reinforcing its luxury appeal. Instead of targeting the mass market, they focus on prestige, craftsmanship, and legacy, making their watches more desirable and justifying premium pricing.

By shifting your focus to the right customer base, you can increase profitability without having to scale operations significantly. Instead of chasing low-margin sales, invest in attracting customers who see the value in your offering and are willing to pay for it.

5. Expand Your Product Line to Unlock New Business Growth Opportunities

Expanding your product line is one of the most effective ways to increase revenue without constantly chasing new customers. By offering complementary products or services, you not only enhance customer lifetime value but also create new opportunities for repeat purchases. A well-thought-out product expansion strategy strengthens brand loyalty and makes it easier for customers to find everything they need within your ecosystem.

Diversifying your offerings ensures consistent business growth by increasing customer lifetime value. Whether through digital add-ons, complementary products, or premium-tiered services, expansion helps maximize every customer interaction.

Ways to Expand Your Product Line:

Offer Digital Products

If you sell physical products, consider digital add-ons like ebooks, templates, or exclusive online content. These products have low production costs and can be delivered instantly, making them an easy upsell. For example, a fitness equipment brand could sell digital workout guides or meal-planning templates.

Create Complementary Products

Adding accessories, bundles, or related items enhances the customer experience and increases average order value. A brand that sells cameras, for instance, could introduce tripods, memory cards, and editing software.

Develop Premium or Subscription-Based Offerings

Introducing a premium version of an existing product or launching a subscription model can create recurring revenue. This approach works well in industries ranging from beauty (subscription boxes) to SaaS (tiered pricing plans).

License or Partner with Other Brands

Instead of developing a new product from scratch, collaborate with other companies to introduce co-branded products. Strategic partnerships allow you to tap into new markets while leveraging existing brand credibility.

Example: Tesla expanded beyond electric cars into solar panels, battery storage, and energy solutions, creating an interconnected ecosystem that keeps customers engaged across multiple product lines.

By strategically expanding your product offerings, you create more opportunities for customers to buy from you, increasing their lifetime value while solidifying your brand’s authority in your industry. The key is to ensure that every new product aligns with your brand identity and genuinely adds value to your audience.

6. Introduce Add-On Services to Strengthen Business Growth

Service-based add-ons are an excellent business growth strategy that not only increases revenue but also strengthens customer relationships and brand loyalty. Customers often seek additional support, customization, or expertise when purchasing a product, and providing these services creates an opportunity for recurring income. Whether through one-time service fees or ongoing subscriptions, add-on services can significantly increase customer lifetime value while setting you apart from competitors.

When introducing add-on services, think about the full customer journey. What challenges or needs arise after they purchase your product? How can you enhance their experience while generating additional revenue? The best add-on services solve a problem, provide convenience, or elevate the perceived value of your product.

Add-On Service Ideas:

Installation & Setup Services

Many customers are willing to pay extra for professional setup, especially with tech products, appliances, or furniture.

Example: Best Buy’s Geek Squad offers installation and tech support for a variety of electronics, making setup hassle-free for customers.

Extended Warranties & Support Plans

Offering protection plans or priority support can provide peace of mind while generating additional revenue. This works well for high-ticket items like electronics, fitness equipment, or even software subscriptions.

Example: AppleCare+ extends coverage and adds premium support for Apple device users.

VIP Access or Consulting Packages

If your business offers specialized products, consider selling premium support, coaching, or exclusive access to expert guidance.

Example: Online course creators can sell one-on-one coaching calls alongside digital courses, giving customers a personalized learning experience.

Subscription-Based Content or Services

If your product aligns with an ongoing need, offering a subscription service can lock in repeat revenue.

Example: Peloton sells premium exercise equipment but drives long-term profitability through its monthly subscription for live and on-demand workout content.

Customization & Personalization

Customers love products tailored to their preferences. If you sell clothing, offer monogramming; if you sell planners, allow users to choose custom covers or layouts.

Example: Nike’s “By You” program lets customers personalize their sneakers, creating a premium experience that adds to the brand’s appeal.

By introducing strategic add-on services, you provide more value to your customers while boosting your bottom line. The key is to ensure these services complement your core offering and enhance the overall experience, making your product indispensable to your audience.

Leveraging Automation for Business Growth

Scaling a business doesn’t have to mean working longer hours or hiring a massive team. Automation allows businesses to streamline operations, enhance customer engagement, and drive business growth without increasing overhead costs. Tools like AI chatbots, CRM automation, and predictive analytics optimize workflow and sales processes.

Automation isn’t just about convenience; it’s a strategic advantage. Businesses that embrace automation can personalize customer interactions at scale, reduce operational costs, and ensure that no opportunity slips through the cracks. The key is identifying repetitive tasks that take up time and replacing them with systems that run on autopilot, allowing you to focus on high-impact growth strategies.

Ways to Use Automation for Growth:

AI Chatbots for 24/7 Customer Support

Instead of requiring human support agents to answer every customer inquiry, AI-powered chatbots can handle common questions, assist with troubleshooting, and even guide users through the purchasing process.

Example: Many ecommerce brands use chatbots like Drift or ManyChat to qualify leads, answer FAQs, and drive sales conversations in real-time.

Automated Email Sequences

Follow-up emails are crucial for nurturing leads, onboarding new customers, and encouraging repeat purchases. Setting up automated sequences ensures that no lead gets ignored and customers receive timely, relevant messages.

Example: SaaS companies use drip campaigns to educate users about product features, leading to higher retention and upsell opportunities.

Personalized Marketing with AI

Customers expect personalized experiences, and AI makes it possible to tailor product recommendations, promotions, and messaging based on browsing behavior, past purchases, or engagement history.

Example: Amazon’s recommendation engine generates 35% of its total revenue by suggesting products based on user activity.

Social Media Scheduling and Engagement

Staying active on social media is essential, but manually posting and responding to messages is time-consuming. Automated scheduling tools like Hootsuite or Buffer allow businesses to plan content in advance, while AI-powered tools can respond to comments and inquiries instantly.

CRM and Sales Funnel Automation

Managing customer relationships and tracking leads can be overwhelming as a business grows. CRM software like HubSpot or Salesforce automates lead tracking, follow-ups, and even deal-closing sequences, making the sales process more efficient.

Order Fulfillment and Inventory Management

For ecommerce businesses, automation can optimize order processing, manage inventory, and send shipping notifications without manual input.

Example: Shopify users integrate with fulfillment centers like ShipBob or Amazon FBA to automate logistics and focus on scaling sales.

Example: Ecommerce brands using AI-powered chatbots see a 30% increase in conversions because customers get instant answers and support, eliminating friction in the buying process. By automating customer interactions, businesses reduce cart abandonment and improve overall user experience.

Making Automation Work for You

The secret to successful automation is knowing what to automate and what still requires a human touch. While AI and technology can handle repetitive tasks, personalized customer interactions and creative strategy should remain hands-on. The goal is to build systems that work in the background, allowing you to focus on innovation and scaling your business.

By integrating automation into your business model, you create a streamlined, efficient operation that drives consistent revenue growth—without burning out yourself or your team.

The Power of Branding in Revenue Growth

A strong brand contributes directly to business growth by increasing perceived value, improving customer retention, and allowing companies to charge premium pricing. Customers don’t just buy products; they buy into brands that align with their values, aspirations, and emotions. A well-defined brand allows you to command higher prices, differentiate yourself in the market, and turn one-time buyers into lifelong customers.

Branding isn’t just about your logo or color scheme—it’s the entire experience customers have with your business. Every interaction, from social media content to customer service, shapes the perception of your brand. If done right, branding makes your business memorable, influences purchasing decisions, and encourages word-of-mouth marketing.

Branding Strategies That Drive Revenue:

Consistent Messaging Across Platforms

Your brand voice should be uniform whether on social media, your website, or in customer emails. A cohesive brand message reinforces trust and reliability, making customers feel secure in their purchasing decisions.

Example: Apple’s minimalist, premium messaging is reflected in everything from its packaging to its website copy, reinforcing its high-end image.

Emotional Storytelling for Deeper Connections

Customers make purchasing decisions based on emotions, not just logic. Brands that connect with their audience on a deeper level foster loyalty and engagement.

Example: TOMS Shoes built a brand around giving back—customers know that every purchase helps provide shoes to someone in need, making them feel good about their purchase.

A Strong Visual Identity That Sticks

The colors, fonts, and design elements you choose create an instant association with your brand. A distinctive visual identity helps your brand stand out in a crowded marketplace.

Example: Coca-Cola’s iconic red and white branding has remained consistent for decades, making it one of the most recognizable brands in the world.

Positioning Your Brand as a Premium Option

If you want to attract high-value customers, your branding should reflect exclusivity and quality. From website design to packaging, every element should signal value.

Example: Luxury brands like Rolex and Louis Vuitton maintain exclusivity through high-end branding, allowing them to charge premium prices.

Leveraging Brand Advocates and Word-of-Mouth Marketing

Your most loyal customers can be your best marketers. Encouraging user-generated content, referrals, and brand ambassadors helps expand your reach organically.

Example: Tesla’s early adopters became vocal advocates, spreading brand awareness through social media and personal recommendations—without Tesla having to spend heavily on advertising.

Turning Branding into a Revenue-Generating Asset

Your brand is one of your most valuable business assets. A strong, well-positioned brand not only attracts new customers but also increases customer lifetime value by encouraging repeat purchases. Investing in branding isn’t just about aesthetics—it’s about creating an experience that resonates with your audience and keeps them coming back.

By refining your brand strategy, you set the foundation for long-term revenue growth, customer loyalty, and market differentiation.

Your Key to Business Growth

Scaling a business isn’t about guessing—it’s about strategically adjusting these six revenue dials to optimize business growth and profitability. By refining your strategies in pricing, retention, branding, and automation, you can build a scalable and sustainable business model.

Start by tweaking just one or two dials—maybe experiment with pricing, optimize your product lineup, or introduce upsells. Small, smart changes lead to exponential growth over time.

Success in business comes from iteration, data-driven decisions, and continuously refining your strategy. Focus on optimizing what’s already working, and you’ll build a business that scales effortlessly.

FAQ: Business Growth and Revenue Optimization

1. Which revenue dial should I focus on first?

• Start with the one that offers the quickest impact—for most businesses, it’s increasing order value or purchase frequency.

2. How do I test price adjustments without losing customers?

• Use A/B testing, introductory offers, and tiered pricing to gradually increase prices and measure customer response.

3. What’s the best way to identify high-value customers?

• Analyze purchase history, engagement levels, and demographics to find those who spend the most and return often.

4. How can I add services if I only sell physical products?

• Consider subscription add-ons, extended warranties, exclusive access, or personalized product recommendations.

5. Do all businesses need to expand their product line?

No—but offering complementary products boosts revenue and retention by giving customers more reasons to stay with your brand.

The post 6 Revenue Dials to Accelerate Business Growth appeared first on Done For You.

Sourcing quality products at competitive prices is the backbone of a successful ecommerce business. Whether you are launching a new store or scaling an existing one, finding

But with so many options available, how do you know which suppliers to trust? In this guide, we’ll break down the top wholesale suppliers for ecommerce, covering various product categories, supplier types, and tips to choose the best fit for your business.

Why Choosing the Right Wholesale Supplier Matters

Finding the best wholesale suppliers for ecommerce isn’t just about getting the lowest prices—it’s about building a partnership that supports your business growth. A great supplier doesn’t just deliver products; they provide consistency, reliability, and scalability. The wrong supplier, on the other hand, can lead to delayed shipments, poor-quality products, and customer service nightmares.

Beyond just supplying products, the right wholesale supplier helps you stay competitive. They offer flexible pricing, trending products, and fast fulfillment, giving you an edge in an increasingly crowded ecommerce market. Whether you’re dropshipping, buying in bulk, or sourcing custom products, your supplier is the backbone of your business—so choosing wisely is critical.

Your wholesale supplier directly impacts your business’s success. A reliable supplier ensures:

• Consistent Product Quality – Poor-quality products lead to negative reviews and high return rates.
• Competitive Pricing – Wholesale pricing determines your profit margins and ability to scale.
• Fast and Reliable Shipping – Long wait times frustrate customers and hurt your brand’s reputation.
• Product Variety – A broad selection allows you to test and expand your offerings.

With that in mind, let’s explore the top wholesale suppliers for ecommerce and what makes each one a strong choice.

Best General Wholesale Suppliers for Ecommerce

1. Alibaba– One of the Top Wholesale Suppliers for Ecommerce Businesses

Best For: Bulk purchasing, private labeling, and international sourcing.

Alibaba is one of the top wholesale suppliers for ecommerce, connecting sellers with global manufacturers. Ideal for bulk orders and custom branding, Alibaba is a go-to for private label businesses.

• Wide variety of products across all industries
• Direct access to manufacturers
• Custom branding and private labeling options
  

Considerations: Minimum order quantities (MOQs) can be high, and shipping times vary depending on location.

2. SaleHoo

Best For: Verified suppliers with low MOQs.

SaleHoo is a top wholesale supplier directory that provides access to over 8,000 verified wholesale suppliers for ecommerce businesses. It is ideal for ecommerce entrepreneurs looking for a trustworthy network of wholesalers and dropshipping suppliers.

• Low MOQs for small businesses
• Extensive research tools to find profitable products
• Strong customer support and training resources

Considerations: Requires an annual membership fee.

3. Worldwide Brands

Best For: Access to a large database of certified wholesalers.
Worldwide Brands has been around for over two decades, connecting online retailers with verified wholesale suppliers. It is great for those looking for genuine bulk pricing and dropshipping options.

• Lifetime access to a massive supplier directory
• No middlemen, meaning lower prices
• Suppliers based in the U.S. and globally
  

Considerations: One-time membership fee required.

Best Dropshipping Wholesale Suppliers

4. Spocket

Best For: U.S. and European-based dropshipping.
Spocket makes it easy for ecommerce businesses to work with high-quality, fast-shipping suppliers. Unlike traditional dropshipping from China, Spocket focuses on U.S. and European suppliers, cutting delivery times significantly.

• Faster shipping times (especially for U.S. and EU customers)
• Higher quality products compared to some international suppliers
• Integration with Shopify and WooCommerce
  

Considerations: Some products may have higher costs than AliExpress alternatives.

5. CJ Dropshipping

Best For: A balance of pricing, automation, and fulfillment services.
CJ Dropshipping is a one-stop shop for ecommerce sellers, offering product sourcing, branding, and warehousing services. It is particularly popular among dropshippers looking for a reliable all-in-one solution.

• No upfront costs for warehouse storage
• Lower product prices than AliExpress
• Integration with Shopify, WooCommerce, and other ecommerce platforms
  

Considerations: Processing times can sometimes take longer than expected.

6. Modalyst

Best For: Premium and branded dropshipping products.
Modalyst is great for ecommerce businesses that want to sell higher-end, name-brand products without maintaining inventory. It connects directly with AliExpress, Shein, and independent suppliers.

• Access to luxury and high-ticket items
• Automated inventory syncing and fulfillment
• Easy integration with ecommerce platforms
  

Considerations: Premium products can have lower profit margins.

Best Wholesale Suppliers for Specific Niches

7. Printful (Print-on-Demand)

Best For: Custom-printed apparel, accessories, and home goods.
Printful is a top-rated print-on-demand (POD) supplier that allows you to create and sell custom products without inventory.

• No upfront costs—pay only when an order is placed
• High-quality printing and branding options
• Warehouses in the U.S., Europe, and Australia for faster shipping
  

Considerations: Base product costs can be higher than bulk orders.

8. Faire (Handmade and Boutique Goods)

Best For: Unique, artisan, and boutique-style products.
Faire connects ecommerce sellers with independent brands and small-batch manufacturers, making it ideal for boutique and specialty online stores.

• Access to handcrafted, unique products
• Net 60 payment terms for flexible purchasing
• Supports independent artists and small businesses
  

Considerations: Some products may have higher wholesale prices than mass-produced alternatives.

How to Choose the Best Wholesale Supplier for Your Business

Selecting a top wholesale supplier for ecommerce is a critical decision that affects everything from profit margins to customer satisfaction. Your supplier directly affects product quality, customer satisfaction, and your ability to scale. A great supplier can help you build a reputable brand, while a bad one can lead to poor reviews, high return rates, and logistical headaches. That’s why taking the time to vet your options and establish a strong supplier relationship is so important.

Beyond just price, you need a supplier that aligns with your business model, order volume, and shipping needs. Are you looking for a local supplier for faster delivery? A dropshipping partner to avoid holding inventory? Or a bulk wholesaler to maximize margins? Understanding your priorities will help you narrow down the best fit for your ecommerce store.

When selecting a wholesale supplier for your ecommerce business, consider these key factors:

• Product Quality – Order samples to test products before committing.
• Minimum Order Quantities (MOQs) – Ensure the supplier’s MOQs align with your budget.
• Shipping and Fulfillment Times – Faster shipping improves customer satisfaction.
• Profit Margins – Compare pricing to ensure you can maintain healthy margins.
• Supplier Reputation – Read reviews and check for certified or verified suppliers.

Finding the right supplier takes time, but partnering with a trusted wholesaler ensures long-term success for your ecommerce business.

The Key to Long-Term Ecommerce Success

Choosing the right wholesale supplier is not just about getting the lowest price—it’s about ensuring reliability, quality, and long-term growth. A strong supplier partnership reduces operational headaches, minimizes delays, and keeps customers happy, all of which contribute to higher retention rates and repeat purchases. Taking the time to vet suppliers, test products, and negotiate favorable terms will set your business up for sustained success.

As ecommerce evolves, flexibility and adaptability will become even more important. Supplier landscapes shift, new fulfillment technologies emerge, and customer expectations continue to rise. Regularly reassessing your wholesale partnerships, staying on top of industry trends, and diversifying your supplier network will help you stay ahead of the competition and future-proof your business.

Your supplier directly impacts your ecommerce business’s profitability, customer experience, and scalability. Whether you choose Alibaba for private labeling, Spocket for dropshipping, or Printful for print-on-demand, selecting the right partner is key.

By using this guide to find the best wholesale suppliers for ecommerce, you’ll have the resources you need to source quality products, streamline fulfillment, and maximize your sales.

Staying informed about emerging supplier options and continually refining your business strategy will help you remain competitive in the ecommerce landscape.

FAQ: Wholesale Suppliers for Ecommerce

1. What are the top wholesale suppliers for ecommerce beginners?

For beginners, SaleHoo, Tundra, and Spocket are great choices due to their low MOQs, easy setup, and verified supplier networks.

2. How can I find trustworthy wholesale suppliers?

Look for verified directories like SaleHoo, Worldwide Brands, and Faire. Order samples before making large purchases.

3. What is the difference between wholesale and dropshipping?

Wholesale requires purchasing inventory upfront, while dropshipping allows you to sell products without holding stock.

4. How do I negotiate better pricing with a wholesale supplier?

Build a long-term relationship, increase your order volume, and ask for bulk discounts.

5. What is the best way to ensure product quality from a new supplier?

Order samples, read reviews, and communicate directly with the supplier before making a bulk purchase.

The post Top Wholesale Suppliers for Ecommerce: The Ultimate Guide for Online Retailers appeared first on Done For You.

Have you ever been just about to leave a website, only to have a popup grab your attention with a killer offer or last-minute reminder? That’s the power of exit pop software in action. These tools don’t just wave goodbye—they make a compelling case for why you should stick around or take that final step.

If you’re not using exit pop software on your website, you’re leaving money on the table. In this article, we’ll break down what exit pops are, why they work, how you can use them effectively, and the best tools to get started today.

What Is Exit Pop Software?

Exit pop software is a tool that displays a popup message when a visitor is about to leave your website. Think of it as your digital Hail Mary—a last-ditch effort to capture attention, generate leads, or recover potential sales. These popups use behavioral triggers, like when a user moves their mouse toward the close button or back button, to display an offer, a discount, or a request to subscribe.

What makes exit pop software so effective is its precise timing. Unlike popups that appear randomly and risk annoying users, exit pops are triggered by specific actions that indicate a visitor is about to leave. This allows you to engage your audience at a critical moment when their attention might otherwise slip away. By offering them something valuable—a discount, free resource, or an exclusive deal—you create a compelling reason for them to stay or complete an action.

Another key benefit of exit pops is their versatility. Whether you’re running an e-commerce store, a blog, or a service-based website, you can tailor exit pops to fit your specific goals. For instance, a retailer might use them to recover abandoned carts, while a content creator could leverage them to grow an email list. This adaptability makes exit pop software an indispensable tool for any business looking to boost conversions and engagement.

Why Exit Pops Work

Here’s the deal: People are naturally distracted online. They visit your site, get intrigued, but before committing, their focus shifts elsewhere. Exit popups are like your website saying, “Hey, wait! Don’t go yet—we’ve got something great for you!”

The psychology behind exit pops is rooted in two key principles:

• FOMO (Fear of Missing Out): Offers like “15% off if you order now” make people second-guess leaving.
• Convenience: Sometimes, people just need a little nudge or clarity on their next step.

When done right, exit pops are non-intrusive, timely, and hyper-relevant. They can rescue abandoned carts, grow your email list, or even drive event sign-ups—all while enhancing the user experience.

Exit pops also work because they tap into a moment of indecision. When a visitor hesitates to take action, an exit pop provides the extra incentive they need to reconsider. Whether it’s a personalized recommendation, an irresistible discount, or even a reminder of what they’re leaving behind, these popups strategically target the pain points that cause users to hesitate.

Beyond this, exit pops create a sense of urgency. By highlighting limited-time offers or exclusive deals, they encourage visitors to act immediately instead of delaying their decision. This combination of timeliness and value makes exit pops one of the most effective tools for converting hesitant browsers into loyal customers.

How to Use Exit Pop Software Effectively

Exit pop software is a powerful tool, but like any marketing tactic, its effectiveness depends on how you use it. The goal isn’t just to grab attention—it’s to provide value and encourage action. A well-crafted exit pop feels like a helpful suggestion rather than a desperate plea, and it starts by understanding your audience’s needs and behavior.

One way to ensure your exit pops resonate is to tailor them based on user intent. For example, if someone is about to leave a product page, offer a discount or free shipping incentive for that item. If they’re leaving your blog, invite them to download a free guide related to the topic they were reading. Relevance is the key to turning an exit pop from an annoyance into a conversion opportunity.

• Keep It Relevant: Match the offer to the page’s content. A discount on a product they’ve been viewing? Perfect. A random newsletter signup? Not so much.
• Make It Simple: Don’t overwhelm visitors with too much text. Stick to a clear headline, a concise offer, and a strong call-to-action (CTA).
• A/B Test Everything: What works for one audience might flop with another. Test different designs, CTAs, and offers to see what gets results.
• Add a Touch of Urgency: Phrases like “Offer expires in 24 hours” or countdown timers can create that extra push to take action.

Once you’ve nailed the basics, don’t be afraid to experiment with advanced features like behavioral triggers or exit-intent overlays. These tools can fine-tune your timing and messaging, ensuring your popups appear when they’re most likely to make an impact. For example, showing a popup only after a user scrolls halfway through the page ensures it targets engaged visitors rather than casual browsers.

Finally, always monitor your results. Exit pop effectiveness isn’t a one-size-fits-all solution—it requires regular analysis and adjustments to optimize performance. Keep an eye on metrics like click-through rates, conversion rates, and bounce rates to determine what’s working and what needs improvement. By continually refining your approach, you’ll turn exit pops into a valuable component of your overall strategy.

Top 5 Exit Pop Software Options

Ready to get started? Here are five top-rated exit pop tools to help you turn those near-misses into big wins:

HelloBar

• What It Does: Creates attention-grabbing bars, modals, and sliders to display offers and messages.
• Why It’s Great: Perfect for creating simple, no-fuss popups that convert.
• Ideal For: Building email lists, driving traffic, or promoting flash sales.

OptinMonster

• What It Does: Provides powerful exit-intent popups with advanced targeting features.
• Why It’s Great: Its drag-and-drop builder makes it easy to design professional popups without coding.
• Ideal For: E-commerce stores looking to recover abandoned carts.

Sumo

• What It Does: Offers a suite of lead-generation tools, including exit popups and email capture forms.
• Why It’s Great: Known for its user-friendly setup and free version.
• Ideal For: Beginners and small businesses.

Poptin

• What It Does: Helps you create popups, forms, and autoresponders with ease.
• Why It’s Great: Affordable and packed with customization options.
• Ideal For: Businesses looking for budget-friendly yet robust features.

WisePops

• What It Does: Delivers highly customizable and visually appealing popups.
• Why It’s Great: Advanced targeting and analytics tools let you fine-tune performance.
• Ideal For: Marketers wanting granular control over campaigns.

Mistakes to Avoid When Using Exit Pops

Exit pops are highly effective when executed thoughtfully, but a poorly implemented strategy can do more harm than good. It’s essential to strike a balance between engaging your audience and respecting their experience. Overly aggressive or irrelevant exit pops can frustrate visitors, leading to higher bounce rates and potentially damaging your brand reputation.

A critical aspect of success is understanding your audience’s intent. If someone is casually browsing, an aggressive sales popup might drive them away. On the other hand, an exit pop that provides a helpful resource or a personalized discount is more likely to resonate. Taking the time to craft intentional, user-focused messages can make the difference between a conversion and a lost opportunity.

• Too Many Popups: Bombarding users with multiple popups can frustrate them and hurt your credibility.
• Generic Messaging: “Sign up for our newsletter” doesn’t cut it anymore. Make your popups specific and valuable.
• No Mobile Optimization: If your popups don’t work seamlessly on mobile devices, you’re missing out on a huge chunk of traffic.

To avoid these pitfalls, focus on quality over quantity. Instead of deploying several popups throughout the user journey, strategically place one well-designed exit intent popup that aligns with the visitor’s behavior. This ensures that the message feels timely and relevant rather than intrusive.

Additionally, always consider the mobile experience. A significant portion of traffic now comes from smartphones, and poorly optimized popups can alienate mobile users. Use responsive designs and test your popups on various devices to guarantee they deliver a seamless experience, regardless of the platform. When done right, a mobile-friendly exit pop can significantly enhance engagement and conversions.

The Takeaway

Exit pop software isn’t just a tool, it’s a game plan for capturing attention when it matters most. By adding this strategy to your website, you can turn fleeting visitors into loyal customers or engaged leads.

Start simple: Choose one of the tools above, test it out, and see how your audience responds. With a little experimentation, exit pops could become one of the most impactful parts of your marketing arsenal.

Remember, the key to success lies in continual refinement. Analyze the performance of your exit pops, tweak the messaging, and optimize the timing to align with user behavior. As you gather insights and improve your strategy, you’ll unlock the full potential of exit pop software to boost engagement and drive meaningful results for your business.

FAQs About Exit Pop Software

1. What is exit pop software?
Exit pop software is a tool designed to display a popup message when a visitor shows intent to leave your website. It leverages behavioral triggers, like mouse movement toward the browser’s close button, to present offers, discounts, or calls-to-action that encourage visitors to stay or take specific actions.

2. How does exit pop software work?
Exit pop software uses exit-intent technology to track user behavior. When the system detects that a visitor is about to leave, it triggers a popup with a tailored message or offer to re-engage the user. This strategy helps capture leads, recover abandoned carts, or drive conversions.

3. What are the main benefits of using exit pops?

• Increase Conversions: Exit pops can turn hesitant visitors into paying customers.
• Reduce Bounce Rates: They provide an opportunity to engage users before they leave.
• Grow Email Lists: Exit pops are a proven method for capturing email subscribers.
• Encourage Action: Offers like discounts or free resources can nudge users toward desired actions.

4. Are exit pops effective on mobile devices?
Yes, but it’s crucial to use mobile-optimized exit pops. Poorly designed mobile popups can frustrate users and lead to higher bounce rates. Always test your popups on multiple devices to ensure a smooth user experience.

5. Can exit pops hurt the user experience?
If misused, exit pops can feel intrusive or annoying. To maintain a positive user experience, use them sparingly, keep the messaging relevant, and ensure the design is non-intrusive. A single, well-timed popup is more effective than overwhelming visitors with multiple popups.

6. What kinds of offers work best with exit pops?

• Discount Codes: For e-commerce, offering a discount on a product the visitor was viewing can be very effective.
• Free Resources: Downloadable guides, eBooks, or checklists work well for blogs and educational websites.
• Exclusive Deals: Highlight limited-time offers to create urgency and drive action.

7. How do I measure the success of my exit pops?
Track metrics like:

• Click-Through Rate (CTR): The percentage of visitors who interact with the popup.
• Conversion Rate: The number of users who complete the desired action (e.g., make a purchase or subscribe).
• Bounce Rate: Monitor if the popup helps reduce the rate of visitors leaving your site.
• What are some common mistakes to avoid when using exit pops?
• Overusing Popups: Too many popups can overwhelm and annoy users.
• Generic Messaging: Tailor the message to the user’s intent and the content they’re viewing.
• Neglecting A/B Testing: Regular testing ensures you’re optimizing performance for the best results.

The post Exit Pop Software To Maximize Conversions with Strategic Popups appeared first on Done For You.

Black Friday presents a unique opportunity for sellers to capitalize on customers’ heightened purchasing intent by selecting the best pricing models for Black Friday. By carefully crafting your Black Friday pricing strategy, you can attract buyers and protect your brand value, ensuring long-term success.

This guide offers actionable insights on structuring prices for maximum conversion while preserving your brand’s integrity. With tailored pricing strategies for digital products, services, and software, you can drive sales without compromising your reputation. Implementing an effective Black Friday pricing strategy is crucial for maximizing sales during the holiday season.

Digital Product Pricing Sweet Spots: Crafting Your Black Friday Pricing Strategy

Digital products offer excellent profit margins even with deep discounts, making them perfect for Black Friday promotions. Understanding the best pricing models for Black Friday can help you structure offers that drive sales without compromising profitability. Here’s a breakdown of the best pricing tiers for digital products and effective ways to position them for Black Friday. A well-planned Black Friday pricing strategy can set your brand apart from competitors, especially when pricing digital products for maximum impact.

1. Entry-Level Products: A Black Friday Pricing Strategy for $7-$37

   Entry-level offers act as effective customer acquisition tools by providing value at a low price point. Pricing these offers for Black Friday at the lower end of the spectrum creates “no-brainer” deals that appeal to impulse buyers.

   • Dropping $37 Products to $7-17: Lowering the price to this range makes the purchase feel irresistibly affordable, often leading to impulse buys. Even with such discounts, digital products maintain profitability because of low delivery costs.

   • Bundling Multiple Lower-Priced Items Together: By combining several related products, you can increase the overall value of the offer. This justifies the original pricing while making the Black Friday discount appear even more substantial.

   • Adding High-Value Bonuses to Justify the Regular Price: Including extras, such as guides, templates, or resources, enhances the perceived value of your product even at a discounted rate. This reinforces the original price and maintains its worth even after Black Friday ends.

2. Mid-Tier Products: Key Black Friday Pricing Strategies for $97-$297

   This pricing range often hits the “sweet spot” for Black Friday buyers who want significant value without a large financial commitment. By selecting the best pricing models for Black Friday, mid-tier products can appeal to value-conscious customers while maintaining strong margins.

   • Reduce $297 Products to $97-147: Dropping prices in this range creates an attractive offer that feels like a significant deal, enhancing the appeal of mid-tier products without devaluing them.

   • Include Premium Add-Ons to Increase Perceived Value: Adding high-value bonuses like additional training modules or exclusive resources makes the discount feel even greater, adding an extra layer of perceived value to the product.

   • Offer Payment Plans for Higher Price Points: Breaking payments into 2-3 installments allows customers to access premium products at manageable costs. This approach increases affordability while maintaining profit margins.

3. Premium Products: Effective Black Friday Pricing Strategies for $497-$997

   Higher-priced offers require a carefully crafted strategy to maintain their premium positioning while still providing Black Friday value. These products typically attract more sophisticated buyers who need additional proof of value before purchasing.

   • Consider 50-60% Discounts to Create Compelling Offers: Offering discounts in this range provides a strong incentive to buy, while still retaining the premium positioning of the product.

   • Bundle in Consultation Calls or Implementation Support: Adding personal interaction, such as a strategy session or live Q&A, enhances both the perceived and actual value. This differentiates the product from lower-priced options.

   • Add Scarcity through Limited Quantities or Timing: Creating genuine scarcity by limiting quantities or sale duration drives urgency. This technique is particularly effective for high-ticket items and helps maintain exclusivity.

Software and SaaS Pricing Strategies for Black Friday Success

Software products require a unique approach to Black Friday pricing because they typically involve ongoing costs and support. The goal is to drive immediate sales while building sustainable long-term revenue through customer retention. SaaS companies can effectively use Black Friday to lock in annual or long-term subscribers by offering exclusive discounts or bonuses.

1. Annual Plans

   Annual subscriptions provide immediate revenue and encourage long-term commitment. Structuring these offers to reward commitment while still offering a substantial discount can increase conversions.

   • Offer 40-50% Off Annual Subscriptions: This discount range makes a compelling case for subscribing, appealing to users looking for savings on long-term commitments.

   • Include Additional Months Free: By adding extra months (e.g., 14 months for the price of 12), you increase the perceived discount without altering the regular pricing structure.

   • Add Exclusive Black Friday Features or Upgrades: Offering exclusive features or capabilities for Black Friday customers adds perceived value and makes the deal feel unique, further justifying the full price after the promotion.

   • Understanding consumer behavior is vital for developing a successful Black Friday pricing strategy tailored to SaaS products.
     

2. Lifetime Deals

   Lifetime deals are among the best pricing models for Black Friday, providing customers with exceptional value and generating immediate revenue. These deals should be structured to cover several years of subscription revenue, providing value for both the customer and your business.

   • Price at 2.5-3x Annual Subscription Cost: This pricing ensures profitability by covering multiple years of regular subscriptions. It appeals to customers who prefer to make a one-time investment rather than recurring payments.

   • Include Future Updates and New Features: Guaranteeing access to future updates makes the offer feel comprehensive, assuring customers that they’ll receive ongoing value without additional charges.

   • Limit Availability to Create Urgency: Set a clear quantity limit or sale end date to drive immediate action, which also protects regular pricing after Black Friday.

Service Package Pricing: Developing a Black Friday Pricing Strategy

Service-based businesses require unique pricing strategies for Black Friday that maintain the premium nature of their offerings while providing compelling value. For service-based businesses, choosing the best pricing models for Black Friday is key to maintaining a premium perception while attracting high-quality clients.

1. Strategy Sessions

   Initial consultation calls provide a low-cost entry point for high-ticket services, allowing clients to experience your expertise before making a larger investment. Offering these sessions at a discounted rate for Black Friday can attract serious prospects.

   • Price Point Should Be Low Enough to Encourage Trials ($47-297): This range makes the initial session affordable while still qualifying leads who see value in professional guidance.

   • Include Pre-Session Materials and Assessments: Preparation materials provide added value, helping clients come to the session informed and ready to get the most out of it.

   • Add Bonus Recordings or Resources: Offering additional resources, such as recorded sessions or PDF guides, increases perceived value and can guide prospects toward a higher-tier service.

2. Group Programs

   Group coaching or training programs are a great way to scale services while maintaining high profit margins. Black Friday promotions for group programs can help fill upcoming cohorts and attract committed clients.

   • Offer Early-Bird Pricing for Upcoming Cohorts: Offering a discount for advanced registration helps manage cash flow and program planning while creating urgency.

   • Consider 30-40% Discounts on Regular Rates: This discount level is substantial enough to attract buyers while preserving the perceived value of the program.

   • Add Exclusive Black Friday Bonuses: Including special bonuses only available during Black Friday increases perceived value without adding ongoing delivery costs.

3. High-Ticket Services

   Premium services require careful positioning on Black Friday to maintain their high-value perception. Rather than relying on deep discounts, focus on adding unique value to attract clients.

   • Maintain Premium Positioning Even with Discounts: Keeping discounts moderate (20-30%) helps retain the high-value perception of your service, attracting clients who are willing to invest.

   • Focus on Value-Adds Rather than Deep Discounts: Include additional services, such as extra sessions or personalized support, rather than reducing prices dramatically.

   • Consider Offering Upgraded Service Levels: Create Black Friday-exclusive service tiers with enhanced features or support that add value without diminishing the regular offer.

   • Tailoring your Black Friday pricing strategy to your target audience can lead to higher conversion rates for premium services.

The Multi-Tier Pricing Approach: A Comprehensive Black Friday Pricing Strategy

Implementing a multi-tier pricing approach ensures you cater to diverse customer segments with the best pricing models for Black Friday. Each pricing tier should offer distinct value to encourage upgrades. Here’s how to structure a tiered approach effectively for Black Friday. Analyzing past performance helps refine your Black Friday pricing strategy for future success.

1. Basic Tier

   The entry-level tier serves as an accessible point for price-sensitive customers. It provides essential value while encouraging eventual upgrades.

   • Highest Percentage Discount (50-70%): Offering the deepest discount here attracts entry-level buyers and encourages list-building for future offers.

   • Core Offering Only: Keep this level simple and straightforward, focusing on the main product without extras to maintain profitability.

   • Limited Support or Access: Offering basic support creates a clear path for upgrades to higher tiers for enhanced support and features.

2. Premium Tier

   The middle tier typically generates the most revenue by balancing price and value. This option should offer clear advantages over the basic tier, making it appealing to more serious buyers.

   • Moderate Discount (40-50%): A substantial discount keeps this option attractive while maintaining stronger margins.

   • Additional Features or Services: Include exclusive bonuses that add value, making the premium tier feel like a worthwhile investment.

   • Enhanced Support Options: Providing better support at this tier helps differentiate it from the basic offer and makes it more appealing to customers seeking more guidance.

3. VIP Tier

   The highest tier targets your most committed customers and maintains premium positioning. This tier should offer exclusivity and maximum value to justify the price.

   • Smaller Discount Percentage (30-40%): Keeping the discount moderate helps preserve the premium status and justifies a higher investment.

   • All Available Features Plus Exclusives: Provide full access to all content along with unique extras, making it the most comprehensive option.

   • Maximum Support and Access: Offer the highest level of service and support, ensuring VIP customers receive exceptional value for their purchase.

Creating Profitable Discount Structures: Key Elements of a Black Friday Pricing Strategy

Your discount strategy must balance attractive offers with sustainable profits. The key is understanding your margins and lifetime customer value while creating compelling reasons to buy now.

1. Maintain Margins

   Understanding your true costs and profitability enables strategic discounting that drives sales while protecting business sustainability.

   • Calculate minimum profitable price points, including delivery, support, and overhead costs to ensure profitability.

   • Factor in long-term customer value, considering future purchases and upgrades when setting initial discounts.

2. Use Strategic Discounting

   Different discount levels trigger different psychological responses. Understanding these thresholds helps optimize your offers for maximum conversion.

   • 50% off typically creates the strongest urgency, prompting quick action from buyers.

   • 67% off should be the maximum for digital products to avoid devaluing the product and affecting future sales.

3. Add Value Instead of Cutting Price

   Adding bonuses often proves more effective than deeper discounts while protecting your regular pricing power.

   • Bundle complementary products to increase perceived value without additional cost.

   • Include implementation support to add extra value, particularly for high-ticket offers.

   • Crafting a thoughtful Black Friday pricing strategy ensures both attractive offers and sustainable profitability.

4. Payment Plans and Financing

   Making purchases more accessible through payment options can significantly increase conversion rates while maintaining profitable pricing.

   • Use split payments for higher-ticket purchases, spacing payments 30 days apart to align with customer budgeting cycles.

   • Buy Now, Pay Later options can remove purchase barriers while ensuring full payment upfront.

Protecting Regular Pricing: Maintaining Integrity in Your Black Friday Pricing Strategy

While Black Friday demands significant discounts, implementing proper constraints helps maintain long-term pricing power.

1. Time Limitations

   Clear deadlines create urgency while protecting regular pricing structure.

   • Enforce strict deadlines to avoid customer expectations of extended sales.
   • Communicate exact expiration dates, down to the hour, to encourage action.

2. Quantity Limits

   Scarcity drives action while naturally limiting discount exposure.

   • Set reasonable limits that align with business capacity.
   • Publicly display availability to increase urgency and maintain trust.

3. Value Communication

   Emphasize the value you’re providing rather than focusing solely on discounts.

   • Showcase results and testimonials to support your regular pricing.
   • Maintain premium positioning by focusing messaging on value rather than price cuts.

Implementation Checklist: Executing Your Black Friday Pricing Strategy

A systematic approach to implementing your pricing strategy ensures smooth execution and maximum results. By preparing each element of your Black Friday campaign in advance, you can handle the increased traffic and demand effectively. Here are the essential steps to follow before launching your Black Friday sale:

1. Calculate Profit Margins at Different Price Points

   Determine your minimum viable price for each offer, considering production, delivery, and support costs. Knowing your profit margins allows you to set discounts that remain profitable.

   • Calculate your “floor price” that includes all associated costs to avoid underpricing your products or services.
   • Factor in customer lifetime value, considering potential upsells or repeat purchases that justify your discount levels.

2. Test Payment Processing Systems

   Ensure that your payment gateway can handle the increased volume and that there are no hiccups during checkout. A seamless payment experience is crucial for high conversion rates, especially on busy shopping days.

   • Conduct test purchases to ensure smooth transactions from start to finish, with no issues in processing or payment errors.
   • Prepare backup options if necessary, in case of issues with your primary payment gateway.

3. Prepare Clear Terms and Conditions

   Document the specific details of your Black Friday offers, including refund policies, delivery timelines, and any limitations. Clear terms help prevent misunderstandings and build trust with customers.

   • Outline refund and exchange policies to manage customer expectations, especially for discounted items.
   • Ensure all terms, such as limits on quantity and time-sensitive bonuses, are displayed on sales pages and checkout screens.

4. Create Urgency Triggers

   Design and implement scarcity elements like countdown timers and stock levels. These triggers encourage customers to take action before the deal expires.

   • Use countdown timers on your website and in email marketing to reinforce the limited availability of your offers.
   • Publicly display remaining quantities for limited-stock items to emphasize scarcity, which can boost conversions.

5. Set Up Tracking and Analytics

   Use analytics tools to monitor key metrics in real-time, including page views, cart abandonment rates, and sales conversions. This data helps you optimize your campaign while it’s live.

   • Set up tracking in tools like Google Analytics and your eCommerce platform to monitor sales, traffic, and conversions accurately.
   • Analyze data daily to identify any issues or opportunities to improve the campaign’s effectiveness during the Black Friday period.

6. Plan Post-Purchase Sequences

   Prepare follow-up emails and workflows for customer engagement after purchase. Keeping buyers engaged can drive future purchases and reinforce brand loyalty.

   • Use thank-you emails to acknowledge purchases and provide details on what to expect next, especially for services and digital products.
   • Schedule post-purchase emails to introduce upsells, cross-sells, or loyalty offers to retain customer interest beyond the initial Black Friday sale.

7. Prepare Fulfillment and Customer Support Resources

   Black Friday can significantly increase demand, so ensuring you have adequate support is essential for customer satisfaction. Prepare your fulfillment and customer support teams to handle the extra load smoothly.

   • Stock up on inventory for physical products, and test automation for digital products to ensure immediate delivery.
   • Schedule additional support staff or extended hours for customer service to address any queries quickly and efficiently during the sale.

A successful Black Friday pricing strategy requires a combination of compelling offers, robust preparation, and effective execution. By calculating your margins, testing systems, establishing clear terms, and setting up tracking, you ensure a smooth and profitable Black Friday sale.

Thoughtful post-purchase follow-ups further enhance your brand’s value, helping turn one-time buyers into loyal customers. Implementing these steps well in advance will help you make the most of Black Friday, maximizing both immediate revenue and long-term customer relationships. By adopting the best pricing models for Black Friday, you can maximize sales while maintaining brand integrity and customer trust.

The post Black Friday Pricing Strategy: How to Price Your Offers for Maximum Conversion appeared first on Done For You.

Black Friday represents a massive opportunity for digital entrepreneurs, software companies, and service providers to boost sales and acquire new customers. But with so many businesses competing for attention, choosing the right offer can make or break your Black Friday success. In this comprehensive guide, we’ll explore the most effective types of offers for digital products for Black Friday, software, and professional services, with detailed tips on structuring your offers for maximum impact. Whether you’re selling courses, memberships, software, or high-ticket services, these strategies will help you create compelling offers that attract buyers and drive sales.

Black Friday Digital Products That Convert

When it comes to Black Friday digital products, shoppers are looking for immediate value and substantial discounts. Black Friday digital products are ideal promotions because they often carry high profit margins and can be delivered instantly without additional overhead. To stand out, it’s crucial to create an enticing Black Friday Digital Product offer that balances perceived value with profitability. Here are some top-performing Black Friday digital products that you can sell, along with strategies to make them irresistible.

1. Video Courses & Educational Content
   

   Video courses, typically priced between $97 and $997, are excellent choices for Black Friday sales. These high-value resources cater to customers interested in gaining new skills or knowledge, making them prime candidates for attractive discounts. Offering additional resources alongside the course can increase perceived value, making the deal feel exclusive and worthwhile even at a reduced price.

    

   • Complete Video Training Programs: Full-length, structured video courses guide learners through a specific skill or knowledge area. These programs often include multiple modules and allow for a step-by-step approach to learning, which customers find appealing.
   • Downloadable Workbooks and Resources: Supplementary PDFs, like workbooks and templates, provide hands-on applications of course content. These materials help learners reinforce their understanding and make the course experience more interactive.
   • Access to Private Communities: Exclusive groups, such as Facebook or Slack communities, allow students to engage with one another and receive additional support. This social element adds value by fostering a network of like-minded peers.
   • Implementation Guides: Step-by-step guides help customers implement what they’ve learned from the course, increasing the likelihood of success and customer satisfaction.
   • Case Studies and Examples: Real-world examples showcase successful applications of the course material, helping build trust and demonstrating the course’s practical value.
     

2. Membership Sites & Subscription Offers
   

   Membership sites provide recurring revenue potential and can be especially appealing on Black Friday, even at a discounted rate. Offering special memberships or subscription deals attracts long-term subscribers while increasing brand loyalty. Here are some membership offers that work well for Black Friday:

    

   • Lifetime Access Deals: A one-time payment for lifetime access appeals to customers who prefer permanent solutions. This option gives users unlimited access to the membership content, creating a strong incentive to buy.
   • Annual Memberships at Monthly Pricing: Discounting the annual plan to the equivalent of a monthly subscription rate encourages customers to commit for a year. This reduces churn and secures longer-term revenue for your business.
   • Bundle Deals Combining Multiple Membership Levels: Offering a package that includes access to various levels or sections of your membership site adds depth to the offer and makes the deal feel comprehensive.
   • Early Access to New Content: Allowing early access to upcoming features or content gives new members a head start, adding a layer of exclusivity to the offer.
   • Special Member-Only Bonuses: Exclusive bonuses that are only available during Black Friday enhance the appeal of the membership, making it feel unique and valuable.

Software & SaaS Black Friday Strategies

Software and SaaS companies can leverage Black Friday to drive long-term customer acquisition, especially if they offer strategic deals on subscriptions and features. Black Friday promotions for SaaS products often center around locking in users through attractive pricing for long-term plans or premium access. By providing discounts on annual plans, feature unlocks, or limited-time lifetime deals, software companies can maximize their Black Friday sales while building a loyal user base.

1. Extended Free Trials
   

   Extended free trials, lasting 30 to 60 days, offer customers ample time to experience your software before committing to a paid plan. This approach not only builds trust but also gives users a chance to integrate the software into their routine, increasing the likelihood they’ll become long-term subscribers.

    

   • Offering longer trial periods provides users with more time to understand the full value of your software. By the end of the trial, users are more likely to realize how your product can benefit them and feel ready to commit to a paid plan.
   • Pairing extended trials with discounts on annual plans creates an added incentive for users to convert, combining the benefits of a risk-free trial with the appeal of cost savings.

2. Lifetime Deals
   

   Lifetime deals provide customers with lifetime access at a one-time fee, typically set at 2-3x the annual rate. This kind of deal is highly attractive to buyers looking for long-term solutions, and it helps your company generate immediate cash flow while rewarding loyal customers.

    

   • Pricing lifetime deals at two to three times the annual subscription cost ensures profitability while providing genuine value to customers willing to make a higher upfront investment.
   • Offering lifetime access also builds a base of loyal users who may become brand advocates, helping promote your software within their networks.

3. Feature Unlocks
   

   Bundling premium features with entry-level plans during Black Friday increases the perceived value of the offer. This approach provides customers with a taste of premium functionality, potentially encouraging them to upgrade to a full-featured plan later on.

    

   • By offering higher-tier features at entry-level pricing, you allow customers to experience added value, enhancing their satisfaction with the product.
   • Feature unlocks can also create a positive first impression, as users get more than they expected, leading to higher retention rates and potential word-of-mouth referrals.

High-Ticket Service Offers

High-ticket offers, such as coaching, consulting, and other professional services, can also perform exceptionally well during Black Friday when packaged strategically. For service providers, Black Friday is a chance to showcase expertise and attract clients through special pricing or added value. Here are a few high-ticket service offerings that can attract committed buyers and yield strong revenue:

1. Strategy Sessions & Consultations
   

   Offering discounted strategy sessions as an entry point allows prospects to experience your expertise without a significant upfront investment. This approach builds trust and creates an opportunity to up-sell them to more comprehensive service packages.

    

   • Strategy sessions at a reduced price enable potential clients to test your services, helping them see the value firsthand.
   • This approach also qualifies leads who are serious about getting help, making them more likely to convert into paying clients.

2. Group Programs
   

   Group coaching or mastermind programs, offered at a discount, can help you fill spots in an upcoming cohort quickly. This setup allows you to serve more clients simultaneously while maintaining profitability.

    

   • Group coaching formats allow you to deliver value at scale, providing clients with access to your guidance and insights without the higher cost of one-on-one consulting.
   • Discounting these programs for Black Friday can help fill seats while building a community of clients with similar goals and interests.

3. Service Packages
   

   Bundling your most popular services with exclusive bonuses creates urgency and increases perceived value. Customers are more likely to invest when they feel they’re getting added benefits they can’t access at other times.

    

   • Service bundles create a comprehensive offering that addresses multiple client needs in one package, making the deal feel more valuable.
   • Exclusive bonuses, such as additional sessions or resources, further incentivize customers to act quickly and secure the deal.

4. Events & Training Programs
   

   Black Friday is ideal for selling spots in future events and programs. This approach works particularly well for workshops, retreats, and virtual summits.

    

   • Early bird pricing for live events or workshops scheduled for later dates helps secure sign-ups while giving customers something to look forward to.
   • Offering discounted access to virtual events or training programs can appeal to buyers looking for high-value educational experiences without travel requirements.

Structuring Your Black Friday Offer

Regardless of what you’re selling, follow these principles when structuring your offer to ensure it resonates with customers and maximizes conversions:

1. Clear Value Proposition
   

   Clearly explain the normal price versus the Black Friday special offer. Customers need to understand exactly what they’re saving and why acting now is beneficial. Emphasize the exclusive value they’re receiving as part of the Black Friday deal.

    

   • A clear value proposition helps customers grasp the savings instantly, making it easier for them to justify the purchase.
   • Providing a comparison of regular and Black Friday pricing can reinforce the deal’s attractiveness, encouraging quicker decisions.

2. Irresistible Bonuses
   

   Include time-sensitive bonuses that enhance your core offering. Bonuses can increase the appeal of your offer without diminishing its perceived value, making it feel exclusive and highly desirable.

    

   • Limited-time bonuses add urgency, encouraging customers to act quickly before the offer expires.
   • Valuable extras, such as additional resources or services, make customers feel they’re getting a special deal they won’t find at any other time.

3. Scarcity Elements
   

   Limit quantities or set availability windows to drive urgency. Make sure any limitations are realistic and can be fulfilled to avoid negative customer experiences.

    

   • Scarcity tactics like limited-time availability or capped quantities can enhance urgency, prompting customers to buy sooner rather than later.
   • Clearly communicate these limits to build excitement and foster a “now or never” mentality among potential buyers.

4. Future-Proof Pricing
   

   While discounts should be substantial, avoid undercutting your product’s long-term value. Structure the offer so that regular pricing remains appealing even after Black Friday ends.

    

   • Avoid devaluing your product by offering unsustainable discounts that might harm your brand in the future.
   • By preserving long-term pricing, you ensure that your regular prices still feel fair and valuable, maintaining your brand’s integrity.

Implementation Timeline

The key to a successful Black Friday offer is advance preparation. Planning each stage in detail ensures that your sales process is seamless and effective. Here are essential steps to follow in the weeks leading up to Black Friday:

1. Review Your Existing Products and Services
   

   Assess your current offerings to identify which ones can be best positioned for Black Friday. Look for products or services with high customer appeal and potential for strong demand.

    

   • Prioritize items with high perceived value, as these will attract customers seeking premium deals.
   • Consider products that are easy to scale for Black Friday volume without straining your resources.

2. Identify Potential Bonus Materials and Value-Adds
   

   Determine what additional resources or value you can add to your core offerings to make the Black Friday deal even more compelling.

    

   • Look for digital assets like eBooks, guides, or templates that can be bundled with minimal additional cost.
   • Value-adds should enhance the customer’s experience without significantly increasing delivery time or complexity.

3. Calculate Sustainable Discount Levels
   

   Decide on discount levels that are attractive but also allow you to remain profitable. Review your costs to ensure you’re not sacrificing margins in a way that harms your business.

    

   • Base discounts on your profit margins and typical customer acquisition costs.
   • Consider offering tiered discounts, so the deepest discounts are available for premium bundles or higher-priced items.

4. Create Promotional Materials and Sales Pages
   

   Design visually appealing sales pages, banners, and graphics that showcase your Black Friday deals. Each piece of promotional content should emphasize urgency and exclusivity.

    

   • Ensure sales pages are mobile-friendly, as many Black Friday shoppers browse and buy on mobile devices.
   • Highlight savings and exclusive bonuses prominently to make your offers clear and compelling.

5. Test Your Purchase Process and Delivery Systems
   

   Conduct thorough testing of your checkout, payment processing, and delivery systems to avoid issues during the sale.

    

   • Run test purchases to check that each step in the checkout process works smoothly and that customers receive what they ordered.
   • If offering digital products, verify that download links or account setups are automated and immediate.

6. Prepare Email Sequences and Marketing Assets
   

   Develop email and social media marketing assets well in advance. Your email sequences should include a mix of teasers, countdowns, and reminders.

    

   • Plan a sequence that builds anticipation, announces the sale, and sends final reminders as the sale end date approaches.
   • Use social media posts to highlight different aspects of the offer, including bonuses, limited-time discounts, and scarcity-driven elements.

The Most Common Black Friday Mistakes

Avoid these pitfalls when planning your offer:

• Discounting Too Deeply and Hurting Long-Term Pricing Power
  Offering excessive discounts can reduce the perceived value of your products over time, making it challenging to revert to regular prices. This can also condition customers to wait for sales, affecting revenue outside of promotional periods.

• Not Having Clear Terms and Limitations
  Ambiguities in your offer’s terms—such as unclear refund policies or expiration dates—can lead to confusion and customer dissatisfaction. Ensuring that every aspect of the offer is clearly communicated helps prevent misunderstandings and fosters trust.

• Failing to Prepare Fulfillment Systems for Increased Volume
  Without adequate preparation, fulfillment processes can become overwhelmed, leading to delays and errors. Testing your fulfillment systems and scaling up support ensures a smoother experience for your customers, even during high traffic periods.

• Missing Opportunities for Upsells and Cross-Sells
  Neglecting upsell and cross-sell opportunities means leaving potential revenue on the table. Strategically placed upsells or add-ons can enhance the customer’s purchase while increasing your average order value.
• Neglecting Post-Purchase Follow-Up Sequences
  Failing to follow up with customers after their purchase can result in missed opportunities for repeat business. A well-structured follow-up sequence keeps your brand top of mind, supports customer satisfaction, and can encourage future purchases.

Start Planning Now

The most successful Black Friday offers aren’t created last minute. Begin strategizing your offers well in advance to ensure smooth execution and maximum results. The more time you spend planning and testing, the more effective your campaign will be.

Want to learn more about creating high-converting Black Friday offers? Stay tuned for tomorrow’s post where we’ll dive deep into Black Friday pricing strategies and psychology.

The post What to Sell for Black Friday: The Ultimate Guide to Black Friday Digital Product & Service Offers appeared first on Done For You.

Are you looking for a way to maximize your profits in e-commerce? Look no further than dropshipping with Amazon. In this ultimate guide, we will walk you through everything you need to know to start dropshipping with Amazon and unlock your full profit potential.

What is Dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

Why Dropship with Amazon?

Amazon is the largest online retailer in the world, with over 197 million monthly visitors. By dropshipping with Amazon, you can tap into a massive customer base and take advantage of Amazon’s trusted brand and reputation. Additionally, Amazon offers a variety of tools and resources to help streamline the dropshipping process and maximize your profits.

Getting Started with Dropshipping on Amazon

To start dropshipping with Amazon, you will need to follow these steps:

1. Create an Amazon seller account
2. Choose your products
3. Find a supplier
4. List your products on Amazon
5. Start selling and fulfilling orders

Choosing Your Products

When choosing products to dropship on Amazon, it’s essential to consider a few key factors:

• Profit margins: Look for products with high profit margins to maximize your earnings.
• Demand: Choose high-demand products to ensure a steady stream of sales.
• Competition: Avoid products with too much competition, as standing out in a crowded market can be challenging.
• Shipping costs: Consider the cost of shipping when choosing products, as it can eat into your profits.

Finding a Supplier

The success of your dropshipping business relies heavily on finding a reliable supplier. Here are a few tips for finding a trustworthy supplier:

• Research potential suppliers thoroughly, including reading reviews and checking references.
• Look for suppliers with a good track record of quality and timely shipments.
• Consider using a supplier directory or marketplace, such as Alibaba or SaleHoo, to find suppliers.

Listing Your Products on Amazon

Once you’ve found a supplier, it’s time to list your products on Amazon. Here are a few tips for optimizing your listings:

• Use high-quality product images and descriptions to attract customers.
• Set competitive prices to stay ahead of the competition.
• Optimize your listings for Amazon’s search algorithm by including relevant keywords in your titles and descriptions.

Fulfilling Orders

When a customer orders one of your products, it’s up to you to fulfill that order. Here are a few tips for streamlining the fulfillment process:

• Use Amazon’s Fulfillment by Amazon (FBA) program to have Amazon handle the shipping and handling of your products.
• Communicate clearly with your supplier to ensure timely delivery of products.
• Use software tools like InventoryLab or Sellbrite to help manage your inventory and orders.

Conclusion

Dropshipping with Amazon can be highly profitable but requires careful planning and execution. Following the steps outlined in this guide, you can start dropshipping with Amazon and unlock your full profit potential. Remember to prioritize product selection, find a reliable supplier, optimize your listings, and streamline your fulfillment process for maximum success.

The post Maximize Your Profits: Unleash the Power of Dropshipping with Amazon – The Ultimate Guide appeared first on Done For You.

If you are an online business owner, you know the importance of effective e-commerce marketing strategies. In today’s digital marketplace, standing out from the competition can be difficult. However, you can increase your online sales and grow your business with the right marketing plan.

This article will discuss 10 proven e-commerce marketing strategies to help you achieve explosive online sales growth.

1. Create a User-Friendly Website

A user-friendly website is essential for any e-commerce business. Your website should be easy to navigate, visually appealing, and optimized for mobile devices. Make sure your website is fast and responsive, as slow loading times can lead to a high bounce rate.

2. Use Social Media to Your Advantage

Social media is a powerful tool for e-commerce marketing. Use social media platforms like Facebook, Instagram, and Twitter to promote your products and engage with your audience. Consider running social media ads to reach a larger audience and increase your online sales.

3. Invest in Search Engine Optimization (SEO)

SEO is the process of optimizing your website for search engines like Google. By optimizing your website for specific keywords, you can increase your visibility in search results and drive more traffic to your website. Consider hiring an SEO expert to help you develop an effective SEO strategy.

4. Offer Discounts and Promotions

Everyone loves a good deal. Offering discounts and promotions is a great way to attract new customers and increase your online sales. Consider offering free shipping, buy-one-get-one-free deals, or limited-time discounts to entice customers to purchase.

5. Leverage Email Marketing

Email marketing is a highly effective e-commerce marketing strategy. Use email to stay in touch with your customers, promote your products, and offer exclusive discounts and promotions. Make sure your emails are personalized and relevant to your audience.

6. Use Influencer Marketing

Influencer marketing involves partnering with social media influencers to promote your products to their audience. This can be a highly effective way to reach a larger audience and increase your online sales. Consider partnering with influencers who align with your brand values and target audience.

7. Optimize Product Descriptions

Your product descriptions should be clear, informative, and optimized for search engines. Use high-quality images and provide detailed information about your products, including dimensions, materials, and care instructions. This will help potential customers make informed purchasing decisions.

8. Provide Excellent Customer Service

Excellent customer service is key to building a loyal customer base. Make sure you have a clear and easy-to-find contact page on your website, and respond to customer inquiries in a timely manner. Consider offering a live chat feature to provide instant support to your customers.

9. Use Retargeting Ads

Retargeting ads are a great way to reach customers who have interacted with your website. By showing targeted ads to customers who have previously visited your website, you can increase the likelihood of a sale. Consider using retargeting ads on social media platforms and Google AdWords.

10. Monitor and Analyze Your Results

Finally, it’s essential to monitor and analyze your e-commerce marketing efforts. Use tools like Google Analytics to track your website traffic, conversion rates, and other key metrics. Use this data to refine your marketing strategy and improve your online sales growth.

In conclusion, by using these 10 proven e-commerce marketing strategies, you can achieve explosive online sales growth for your business. Remember to prioritize user experience, optimize for search engines, and constantly analyze your results to refine your marketing strategy.

The post 10 Proven E-commerce Marketing Strategies for Explosive Online Sales Growth appeared first on Done For You.

Discover the Best Sources for Products with Dropshipping: Your Guide to Finding Profitable Items

Are you planning to start a dropshipping business but struggling to find profitable products to sell? Don’t worry, you’re not alone. Many entrepreneurs face this challenge when starting a dropshipping business. In this guide, we’ll show you the best sources to find products with dropshipping so you can create your business on the right foot.

What is Dropshipping?

Dropshipping is a business model where you sell products online without keeping inventory. Instead, you partner with a supplier who fulfills the orders on your behalf. When a customer orders on your website, the supplier ships the product directly to the customer.

Dropshipping has become popular because it allows entrepreneurs to start a business with minimal investment. You don’t need to invest in inventory or a warehouse, which reduces your startup costs.

Why Finding Profitable Products is Crucial

Finding profitable products is crucial for the success of your dropshipping business. You need to sell products with high demand or low profit margins to make enough profit to sustain your business.

Therefore, finding products with high demand and a high-profit margin is essential. But how do you find these products? Here are the best sources to find profitable products with dropshipping:

1. AliExpress

AliExpress is a popular marketplace for drop shippers. It has a wide range of products at low prices, making it an attractive source for drop shippers. You can find almost any product on AliExpress, from electronics to home decor to fashion.

To find profitable products on AliExpress, you can use tools like AliExpress Dropshipping Center and AliExpress Product Analysis. These tools allow you to analyze each product’s demand, competition, and profitability.

2. SaleHoo

SaleHoo is a directory of wholesale suppliers and drop shippers. It has over 8,000 suppliers and 2.5 million products, making it a valuable source for drop shippers.

SaleHoo’s suppliers are verified and trustworthy, which reduces the risk of getting scammed or receiving low-quality products. You can also use SaleHoo’s market research lab to find profitable products based on demand, competition, and profitability.

3. Oberlo

Oberlo is a dropshipping app that allows you to import products from AliExpress to your Shopify store. It has a wide range of products at low prices, making it a popular source for drop shippers.

Oberlo’s product statistics allow you to analyze each product’s demand, competition, and profitability. You can also use Oberlo’s trending products feature to find currently popular products.

4. Google Trends

Google Trends is a free tool that allows you to analyze the popularity of search terms over time. You can use it to find products that have a high demand and are trending.

To use Google Trends, enter a keyword related to your niche and analyze the search volume over time. If the search volume increases, it’s a good sign that the product has a high demand.

5. Amazon Best Sellers

Amazon Best Sellers is a list of the top-selling products on Amazon. You can use it to find products with high demand and a high profit margin.

To use Amazon Best Sellers, go to the Amazon website and click on the Best Sellers tab. You can filter the products by category, which allows you to find products related to your niche.

Conclusion

Finding profitable products is crucial for the success of your dropshipping business. You can find products with high demand and a high-profit margin using the sources mentioned in this guide. Remember to analyze each product’s market, competition, and profitability before adding it to your store.

Good luck with your dropshipping business – let us know if you need help getting started!

The post Unlocking Hidden Treasures: 10 Unconventional Sources for Your Dropshipping Products appeared first on Done For You.

Unlocking the Secrets: A Comprehensive Guide to Crafting Your Online Course in 10 Detailed Steps

Are you passionate about sharing your expertise and knowledge with a broader audience? Creating an online course offers an excellent avenue to do just that. As the demand for e-learning continues to surge, individuals increasingly turn to online courses to acquire new skills or propel their careers forward. This guide will delve into a detailed, step-by-step process to help craft a compelling online course that resonates with your audience.

Step 1: Choose your topic and target audience

Begin your online course creation journey by selecting a topic that aligns with your expertise and resonates with your passion. Whether it’s culinary arts, coding, or marketing, your chosen subject should reflect your proficiency. Furthermore, identifying your target audience is crucial. Understanding their needs, pain points, and learning preferences will enable you to tailor your course content effectively.

Step 2: Conduct thorough market research

Extend your preparation by delving into market research. Explore similar courses in your chosen niche to identify gaps and opportunities. This step ensures that your course stands out and offers unique value to your audience.

Step 3: Develop a comprehensive course outline

Create a detailed course outline once you’ve chosen your topic and conducted market research. Break down your subject matter into digestible sections or modules, each with a clearly defined learning objective that builds upon the previous one. This approach enhances the overall structure and coherence of your course.

Step 4: Choose your course format and platform

Diversify your understanding of the e-learning landscape by exploring different course formats and platforms. Each format has strengths, whether video, audio, text-based, or interactive content. Similarly, platforms like Udemy, Teachable, and Coursera offer distinct advantages. Tailor your choices based on your target audience’s preferences and course content.

Step 5: Create your course content

With your chosen outline, format, and platform, it’s time to dive into content creation. Whether you’re recording videos, crafting text-based lessons, or designing interactive exercises, keep your audience engaged and motivated. Incorporate elements that align with diverse learning styles, ensuring a rich and comprehensive learning experience.

Step 6: Optimize for user engagement

Elevate your course content by optimizing it for maximum user engagement. Integrate quizzes, discussions, and interactive elements to foster a dynamic learning environment. This step ensures that your audience remains actively involved throughout the course.

Step 7: Implement multimedia elements

Enhance the richness of your course by incorporating multimedia elements. Multimedia adds depth and variety to the learning experience from high-quality visuals to supplementary resources.

Step 8: Quality assurance and testing

Before launching your course, conduct thorough quality assurance and testing. Ensure that all elements function seamlessly and the content is error-free. This step guarantees a positive learning experience for your audience.

Step 9: Develop a robust marketing strategy

Invest time in developing a robust marketing strategy as you approach the launch phase. Set a launch date, determine a competitive price point, and create promotional materials, such as preview videos or free trials, to generate interest.

Step 10: Launch and promote your course

The final step involves the actual launch of your course. Execute your marketing strategy, monitor the response, and be prepared to adapt based on user feedback. Leverage social media, email marketing, and other channels to promote and refine your course continually.

Embarking on the journey to create your online course is an exciting endeavor that allows you to share your expertise and passion with a global audience. By following these ten detailed steps, you can craft a course that is not only engaging and informative but also tailored to the needs and preferences of your target audience.

So, why wait? Start your online course creation today and unlock the secrets to a successful educational venture!

The post Unleash Your Expertise: A Comprehensive Guide to Craft and Create Online Courses appeared first on Done For You.

Maximizing Profits with Shopify Dropshipping: A Beginner’s Guide to Success

Are you interested in starting a dropshipping business with Shopify? If so, you’ve come to the right place! This guide will cover everything you need to know about dropshipping with Shopify and how to maximize your profits.

What is Dropshipping with Shopify?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. This means the store never sees or handles the product.

Shopify is a popular e-commerce platform that allows you to create an online store with ease. You can easily set up a dropshipping store with Shopify and start selling products immediately.

How to Get Started with Shopify Dropshipping

1. Choose a Niche: The first step in starting a successful Shopify dropshipping business is to choose a niche. You will focus on This area or industry, such as fashion, beauty, or home decor.
2. Find a Supplier: Once you have chosen a niche, the next step is to find a supplier. You can find suppliers on platforms like AliExpress, Oberlo, or SaleHoo. These platforms allow you to find products to sell in your store easily.
3. Set Up Your Store: After you have found a supplier, it’s time to set up your store. Shopify makes creating a professional-looking store easy without coding or design skills. Choose a theme, customize it to fit your brand, and add your products.
4. Optimize Your Store: To maximize your profits, you need to optimize your store for conversions. This means ensuring your store is easy to navigate, your products are well-presented, and your checkout process is smooth.
5. Market Your Store: Finally, you must market your store to drive traffic and sales. This can include social media marketing, email marketing, influencer marketing, and more.

Tips for Maximizing Your Profits

1. Offer Free Shipping: Customers love free shipping, which can increase your sales and profits.
2. Upsell and Cross-Sell: Upselling and cross-selling can increase your average order value and boost your profits.
3. Offer Discounts and Promotions: Discounts and promotions are a great way to attract new customers and increase sales.
4. Focus on Customer Service: Providing excellent customer service can lead to repeat business and positive reviews, increasing sales and profits.
5. Analyze Your Data: Use analytics tools to track your sales, traffic, and customer behavior. This can help you identify areas for improvement and optimize your store for maximum profits.

Conclusion

Dropshipping with Shopify can be lucrative, but it requires careful planning, execution, and optimization. 

By following the steps and tips outlined in this guide, you can start a successful Shopify dropshipping business and maximize your profits. Happy selling! Let us know if we can help you with getting started. 

The post Shopify Mastery: A Blueprint for Success with 10 Proven Dropshipping Strategies appeared first on Done For You.

Will Dropshipping Make You Rich? Uncovering the Truth Behind the Hype!

You might have heard about dropshipping if you have searched for ways to make money online. Dropshipping is a business model where you sell products without holding inventory. The supplier ships the product directly to the customer, and you profit from the difference between your selling price and the supplier’s price. Dropshipping has been touted as a way to get rich quickly, but is it really true? In this post, we will uncover the truth behind the hype and answer the question: will drop shipping make you rich?

What is Dropshipping?

Before diving into the question, let’s define what dropshipping is. As mentioned earlier, dropshipping is a business model where you act as a middleman between the supplier and the customer. You set up an online store and list products from the supplier on your website. When a customer makes a purchase, you place an order with the supplier, who then ships the product directly to the customer. You profit from the difference between your selling and supplier prices.

The Pros and Cons of Dropshipping

Like any other business model, dropshipping has its pros and cons. Let’s take a look at them.

Pros

• Low startup costs: Unlike traditional retail businesses, dropshipping has low startup costs. You don’t need to hold any inventory, so you don’t need to invest in a warehouse or a physical store. All you need is a website and a supplier.
• Location independence: You can run a dropshipping business anywhere in the world if you have an internet connection. This makes it an excellent option for people who want to work remotely.
• Wide product selection: Since you don’t hold any inventory, you can list as many products on your website. This gives you a wide product selection to choose from.

Cons

• Low-profit margins: Since you are acting as a middleman, your profit margins will be lower than if you were selling your products. You will need to sell many products to make a decent income.
• Customer service: Since you are responsible for the customer experience, you must handle customer service issues such as returns and refunds. This can be time-consuming and stressful.
• Reliance on the supplier: Your success in dropshipping depends on the reliability of your supplier. If the supplier is out of stock or delivers a faulty product, it reflects poorly on your business.

Will Dropshipping Make You Rich?

Now that we have looked at the pros and cons of dropshipping let’s answer the question: will dropshipping make you rich?

The answer is it depends. Dropshipping can be a profitable business model if you do it right. However, it is not a get-rich-quick scheme. You will need to put in a lot of time and effort to make it work.

To be successful in dropshipping, you will need to:

• Choose the right niche: You will need to choose a profitable niche with low competition. This will require some research and analysis.
• Find reliable suppliers: You must find reliable suppliers with good quality products and competitive prices.
• Optimize your website: You must optimize your website for conversions using persuasive copy, high-quality images, and a user-friendly design.
• Drive traffic to your website: You must drive targeted traffic through various marketing channels like SEO, social media, and paid advertising.
• Provide excellent customer service: You must provide excellent customer service to ensure customer satisfaction and repeat business.

Dropshipping can be a profitable business model if you are willing to put in the time and effort. However, it is not a guaranteed path to riches. It requires hard work, dedication, and a willingness to learn and adapt.

Conclusion

Dropshipping is a business model that has gained a lot of popularity in recent years. While it can be profitable, it is not a get-rich-quick scheme. To be successful in dropshipping, you will need to put in a lot of time and effort. You must choose the right niche, find reliable suppliers, optimize your website, drive traffic, and provide excellent customer service. 

Dropshipping can be a rewarding business venture if you are willing to do all these things and we can help you get started.

The post From Rags to Riches? Navigating the Reality of Wealth with Dropshipping Business appeared first on Done For You.

Unlocking the Secrets to High Ticket Sales: Strategies for Boosting Your Revenue Stream

Are you tired of struggling to make sales? Do you wish you could increase your revenue stream? If so, you’re not alone. Many people need help with sales, especially regarding high-ticket items. However, with the right strategies, you can unlock the secrets to high ticket sales and boost your revenue stream. This blog post will explore the best strategy for increasing high-ticket sales.

What Are High-Ticket Sales?

Before we dive into the strategies, let’s clarify what we mean by “high ticket sales.” High ticket sales refer to products or services priced at a premium, typically over $1,000. These products or services require a significant investment from the buyer and often involve a longer sales cycle.

Why Are High-Ticket Sales Important?

High ticket sales are essential for a few reasons. First, they can significantly increase your revenue stream. Selling just a few high-ticket items can generate more revenue than many low-ticket items. Second, high ticket sales can help establish your brand as a premium provider of products or services. Finally, high ticket sales can lead to long-term client relationships, as they are more invested in your product or service.

Strategies for Boosting Your High-Ticket Sales

Now that we understand the importance of high ticket sales let’s explore some strategies for boosting them.

1. Know Your Customer

Knowing your customers is the first step to boosting your high-ticket sales. Who are they? What are their pain points? What motivates them to make a purchase? Understanding your customer will help you tailor your sales pitch to their needs and increase the chances of closing the sale.

2. Build Relationships

High ticket sales often involve a longer sales cycle, so you must build relationships with potential clients. This involves nurturing them with valuable content, answering their questions, and providing exceptional customer service. Building relationships will help establish trust and increase the chances of closing the sale.

3. Provide Value

When selling high-ticket items, providing value to your potential clients is important. This means demonstrating how your product or service will solve their problems or meet their needs. Providing value will help establish your brand as a premium provider and increase the chances of closing the sale.

4. Use Social Proof

Social proof refers to the idea that people are more likely to purchase if they see others doing it. When selling high-ticket items, it’s important to use social proof to demonstrate that others have purchased and benefited from your product or service. This can include testimonials, case studies, or social media posts.

5. Use Scarcity

Scarcity refers to the idea that people are more likely to purchase if they believe the product or service is in limited supply. When selling high-ticket items, it’s important to use scarcity to create a sense of urgency. This can include limited-time offers or a limited number of products or services available.

Conclusion

High ticket sales can be challenging, but with the right strategies, you can boost your revenue stream and establish your brand as a premium provider of products or services. By knowing your customers, building relationships, providing value, using social proof, and using scarcity, you can unlock the secrets to high-ticket sales. So what are you waiting for? Start implementing these strategies today and watch your high ticket sales soar!

The post High Ticket Sales Mastery: Elevate Your Revenue with Strategic Selling Tactics appeared first on Done For You.

Today, we will delve into the world of e-commerce for beginners. If you're starting in online retail, there are two main ways to get started: dropshipping and importing. Each method has its own complexities and profit margins, and in this article, we will explore both logistics.

Dropshipping: A Beginner's Friend

Drop shipping is one of the easiest ways to start selling physical products online. With drop shipping, you don't need to import your products or negotiate with manufacturers. Instead, you act as the middleman, listing the products on your website and collecting payment from customers. Once an order is placed, the drop shipper takes care of shipping the product directly to the end user.

When I started my e-commerce journey, dropshipping was my go-to method. I set up an eBay store and started selling car parts with higher profit margins. It went well initially, but shipping rates started to rise, making it difficult to maintain profitability," shared Jason Drohn, an experienced e-commerce entrepreneur.

While dropshipping may not offer significant profit margins, it provides a low-risk entry point in e-commerce for beginners. Platforms like Shopify and WooCommerce offer plugins that make dropshipping seamless and immediate.

Importing: Taking Control of Your Supply Chain

The alternative to dropshipping is importing products directly. This method allows you to source products from various suppliers, including manufacturers in China. Alibaba.com is a popular platform for finding suppliers and manufacturers in China.

If you have an idea for a product you want to sell, Alibaba is a great place to start. You can search for products, view pricing, and even order samples to test the quality," explained Drohn.

By importing products, you have more control over profit margins and inventory. However, it requires more effort and investment upfront. It is crucial to prove the concept before importing large quantities of products.

E-Commerce For Beginners: Exploring Alibaba for Product Sourcing

Alibaba.com is a publicly traded company that acts as a search engine for physical products from Chinese manufacturers. It offers a wide range of products that can be imported directly. Let's look at how to use Alibaba for product sourcing.

We recently decided to start selling sling bags for our GSD product line. So, we began searching for sling bags on Alibaba," shared Drohn.

By searching for "sling bags for men," Alibaba displays various options with different price points and minimum order quantities. The per-piece cost and MOQ are essential factors to consider when sourcing products.

"We found sling bags that cost around $4 apiece. Some suppliers even offer samples for a higher price to discourage selling those samples. It's important to order samples to check the quality before committing to a minimum order quantity," advised Drohn.

Once you have selected potential products, the next step is to contact the supplier and arrange for samples to be sent. This allows you to assess the quality and make an informed decision before placing a larger order.

Dropshipping Plugins: Simplifying the Process

Various plugins are available for platforms like Shopify and WooCommerce to streamline the dropshipping process. These plugins allow you to import products directly into your store and start selling immediately.

"Our favorite dropshipping plugin is Zendrop, which offers over 50,000 products that can be imported into your store. It works seamlessly with both Shopify and WordPress," recommended Drohn.

Other popular dropshipping plugins include AliDropship, WooDropship, DropshipMe, and Dropify. Each plugin offers features and integrations, so finding the one that best suits your needs is essential.

"Dropshipping plugins provide a quick and easy way to get started in e-commerce. However, if you want ultimate customizability and control over your supply chain, importing your products is the way to go," emphasized Drohn.

Customization and Local Sourcing

While importing products from China is a common practice, there are other options for customization and local sourcing. For example, some labs and providers can create custom blends for you if you want to sell supplements or energy drinks.

"Finding reputable suppliers is crucial when sourcing products locally. One effective method is to ask existing e-commerce entrepreneurs in the same niche for their vendor recommendations," suggested Drohn.

By leveraging the knowledge and experience of others in the industry, you can find reliable suppliers and ensure the quality of your products.

Conclusion: Proving the Concept and Looking Ahead

When starting in e-commerce for beginners, it's essential to prove the concept before investing heavily in inventory or importing products. Dropshipping offers a low-risk entry point, allowing you to test the market and identify profitable products.

"Dropshipping is a great way to get started quickly, but importing your products gives you more control and potential for higher profit margins," concluded Drohn.

As the e-commerce industry evolves, beginners have more opportunities than ever to enter the market. Entrepreneurs can find the method that best suits their goals and resources by exploring dropshipping and importing.

Whether you choose to be the middleman with dropshipping or take control of your supply chain through importing, the key is to start small, prove the concept, and adapt as you grow. With the right strategies and tools, e-commerce beginners can carve out their space in the digital marketplace.

The post 5 Simple Tips to Start Your E-Commerce Business as a Beginner appeared first on Done For You.

Having a solid online presence is crucial for the success of any business. With the ever-increasing popularity of e-commerce, it is essential to have a reliable e-commerce agency to help you achieve your online business goals.

Let’s discuss the importance of potentially hiring an agency and how our expert services can help your business thrive.

Why You Need an E-commerce Agency

Running an e-commerce business can be challenging, especially if you have little experience in online marketing and sales. This is where an e-commerce agency comes in. An e-commerce agency is a team of experts specializing in creating and managing online stores. They can help you with everything from website design and development to digital marketing and customer service.

Benefits of Hiring an E-commerce Agency

There are several benefits of hiring an agency for your business. Firstly, they can help you save time and money by handling all your online business needs. This means you can focus on other essential aspects of your business, such as product development and customer service.

Secondly, e-commerce agencies have the expertise and experience to create effective online marketing campaigns that can increase your website traffic and sales. They can also help you optimize your website for search engines, making it easier for potential customers to find you online.

Lastly, agencies can provide valuable insights and analytics to help you make informed business decisions. Analyzing your website traffic and sales data can help you identify areas for improvement and optimize your online business strategy for maximum success.

Our Expert Agency Services

At Done For You, we offer a wide range of expert e-commerce agency services to help your business thrive online. We work closely with our clients to develop customized e-commerce solutions that meet their unique business needs.

Our website design and development services include everything from creating a visually appealing and user-friendly website to optimizing it for search engines and mobile devices. We also offer digital marketing services such as social media marketing, email marketing, and pay-per-click advertising to help you reach your target audience and increase your online sales.

A reliable agency is essential for the success of your online business. With our expert services, you can revamp your online business strategy and take your e-commerce business to the next level. 

Contact us today to learn more about our e-commerce services and how we can help your business thrive online. Click here to set up a call!

The post Unleash Your E-commerce Potential: Discover the Benefits of an Agency Partner appeared first on Done For You.

In e-commerce, understanding how to use a sales funnel for physical products effectively can be the key to boosting your revenue and growing your business. Whether selling gadgets, clothing, or artisanal goods, a well-designed sales funnel can significantly improve your conversion rates and customer lifetime value.

What is a Sales Funnel for Physical Products?

A sales funnel for physical products is a strategic marketing model that guides potential customers through the buying process, from initial awareness to final purchase. It’s designed to maximize sales and encourage upsells or repeat purchases.

Two Main Types of Sales Funnels for Physical Products

When it comes to selling physical products online, there are two primary approaches to sales funnels:

1. Direct Response Sales Funnel
2. E-commerce Store Funnel

Let’s dive into each of these and explore how they work.

1. Direct Response Sales Funnel

The direct response sales funnel is reminiscent of traditional infomercial-style marketing. Here’s how it typically works:

1. A customer clicks on an ad
2. They land on a dedicated sales page for a single product
3. After purchase, they’re presented with upsells or complementary products

This type of funnel is ideal for:

• Products with a compelling, unique selling proposition
• Items that solve a specific problem
• Products that benefit from detailed explanation or demonstration

Critical Components of a Direct Response Funnel:

• Targeted ads (Google Ads, Facebook Ads, Banner Retargeting)
• Landing page or “advertorial” content
• Video Sales Letter (VSL) or product sales page
• Upsell pages
• Exit-intent popup for email capture

2. E-commerce Store Funnel

The e-commerce store funnel is more familiar to most online shoppers. It mimics the experience of shopping in a physical store, allowing customers to browse multiple products. Here’s the typical flow:

1. The customer lands on the store homepage or a category page
2. They browse products and add items to their cart
3. Upsells may be offered before or after checkout

This funnel works well for:

• Businesses with a wide range of products
• Brands looking to build long-term customer relationships
• Products that benefit from comparison or variety

Critical Components of an E-commerce Store Funnel:

• E-commerce platform (like Shopify or WooCommerce)
• Product category pages
• Individual product pages
• Shopping cart
• Checkout process with upsell opportunities

Choosing the Right Sales Funnel for Your Physical Products

The choice between a direct response funnel and an e-commerce store funnel depends on several factors:

1. Product Range: A direct response funnel might be more effective if you’re selling a single product or a small, related range. An e-commerce store is usually better for a diverse product catalog.
2. Customer Behavior: Consider how your customers typically shop. Do they need detailed information before buying or prefer to browse and compare?
3. Marketing Strategy: Direct response funnels often work well with high-impact, short-term campaigns. E-commerce stores are better for building long-term brand loyalty.
4. Upsell Strategy: Both funnel types allow for upsells, but they’re implemented differently. Consider which method aligns best with your products and customer expectations.

Best Practices for Sales Funnels with Physical Products

Regardless of the funnel type you choose, here are some best practices to maximize your success:

1. Use High-Quality Images and Videos: Visual appeal is crucial for physical products. Invest in professional photography and videography.
2. Craft Compelling Product Descriptions: Highlight benefits, not just features. Address potential customer concerns and questions.
3. Implement Smart Upsell Strategies: Offer relevant, complementary products as upsells. Time these offers strategically in the customer journey.
4. Optimize for Mobile: Ensure your funnel works seamlessly on mobile devices, as most online shopping happens on smartphones.
5. Leverage Social Proof: Use customer reviews, testimonials, and user-generated content to build trust and credibility.
6. Create Urgency: Use limited-time offers or highlight low stock to encourage immediate purchases.
7. Provide Excellent Customer Support: Make it easy for customers to get answers to their questions throughout the funnel.

Conclusion: Crafting Your Perfect Sales Funnel for Physical Products

Whether you opt for a direct response funnel or an e-commerce store model, the key to success is understanding your products, customers, and business goals. By carefully designing your sales funnel, you can guide more customers to purchase, increase your average order value, and build a loyal customer base.

Remember, the most effective sales funnel is one that you continually test and optimize. Pay attention to your metrics, gather customer feedback, and be ready to make adjustments as needed. With persistence and strategic thinking, you can create a sales funnel that boosts your bottom line and provides value to your customers.

Are you ready to take your physical product sales to the next level? Start planning your optimized sales funnel today!

The post Mastering Sales Funnels for Physical Products: A Comprehensive Guide appeared first on Done For You.

As e-commerce entrepreneurs, we’re always looking for ways to increase profit margins and scale our businesses. One effective strategy is to import products for Shopify stores directly from manufacturers. In this post, we’ll walk through our real-world experience importing custom hats from China for our GSD (Get Shit Done) clothing line, and share tips on how you can import products for your own Shopify store.

Why Import Products for Your Shopify Store?

Before diving into the process, let’s quickly cover why importing products can be beneficial:

1. Lower cost of goods sold
2. Better control over product quality
3. Ability to create unique, branded products
4. Higher profit margins

In our case, importing hats directly from a manufacturer allows us to stock up on high-quality, customizable products at a fraction of the cost of buying from domestic suppliers.

Finding a Supplier to Import Products for Shopify

We used Alibaba to source our hat manufacturer. When importing products for Shopify, it’s crucial to:

1. Research multiple suppliers
2. Request samples before placing large orders
3. Communicate clearly about your product requirements

For our hats, we specified that they needed to be lightweight, waterproof, and suitable for customization with our branding.

The Importance of Samples When Importing Products

Before placing a bulk order to import products for your Shopify store, always get samples. Here’s why:

1. Verify product quality
2. Check if the product meets your specifications
3. Test customization options (like embroidery or patches)
4. Compare with competitor products

In our case, we ordered a sample hat for about $50-60 plus shipping. While this may seem expensive for a single item, it’s a crucial step to ensure you’re making the right choice before committing to a large order.

Evaluating Your Imported Product Sample

When you receive your sample, thoroughly evaluate it against your requirements and competitor products. Here’s what we looked for in our hat sample:

1. Material quality and weight
2. Waterproof properties
3. Overall construction and stitching
4. Potential for customization (embroidery or patches)
5. Comparison to high-end competitor products (in our case, Melin hats)

We were pleasantly surprised by the quality of our sample hat. It closely matched the features of the premium Melin hats we were using as a benchmark, including the lightweight, waterproof material and perforated back panel.

Customization Considerations When Importing Products

When you import products for Shopify, consider how you’ll customize them for your brand. For our hats, we’re exploring two options:

1. Embroidery: We need to test if the material can handle embroidery without compromising the hat’s integrity.
2. Patches: An alternative that might work well with the hat’s material.

Always test your customization methods on a few samples before placing a large order. This ensures your branding will look great and adhere properly to the imported products.

Timeline for Importing Products

Keep in mind that importing products for your Shopify store isn’t an overnight process. In our experience, it can take 2-3 months from placing an order to receiving the products. Plan accordingly, especially for seasonal items or new product launches.

Next Steps After Receiving Your Sample

Once you’ve evaluated your sample and are satisfied with the quality, here are the next steps:

1. Order samples in different colors or styles if applicable
2. Test customization methods
3. Calculate your final costs and profit margins
4. Place your bulk order

Remember, most manufacturers have minimum order quantities (MOQs), so be prepared to order in bulk when you import products for your Shopify store.

Conclusion: Importing Products Can Transform Your Shopify Business

Importing products for Shopify can significantly boost your profit margins and give you more control over your product line. While it requires more upfront work and investment, the long-term benefits can be substantial.

By following a careful process of supplier selection, sample evaluation, and customization testing, you can successfully import high-quality products that will set your Shopify store apart from the competition.

Have you had experience importing products for your Shopify store? We’d love to hear about it in the comments below!

The post How to Import Products for Shopify: A Real-World Example with Custom Hats appeared first on Done For You.

Today, we’re going to talk about why email marketing is important. We just created a very nice-looking video that’s going to kick off the series of why. Basically, this four-part series that we’re putting together is going to be how to always stay top of mind to your customers, your prospects, the people who are doing business with you.

Why email marketing is important?

There are three reasons why email marketing is important for your business. If you are not sending an email or sending too little email, it’s a problem. Most of that is because people, first of all, they’re super, super busy. We all know that. I mean, everybody is living in a very immediate gratification kind of world. Something becomes top of mind, and then it pushes off their plate relatively quickly. That isn’t awesome as marketers, of course.

1. No-cost Sales Generator

One of the best reasons to use email marketing is it is a no-cost sales generator. Now, here’s what I mean. Once you have somebody on your list, you can market to them again, and again, and again, until they unsubscribe or until they just stop opening your email. Sending that email sometimes costs a fraction of a penny. For all intents and purposes, you’re not spending money to acquire that customer anymore. You putting leads on an email list is one of the best ways of future-proofing your business. Recession proofing your business because you always have a way to reach out to them and promote your next thing, promote your product, promote your giveaway, promote your discount, whatever.

Whatever it is, you have a way that you can just log in, write an email, hit send, and it goes to 2,000, 5,000, 10,000, 50,000 people on the other side of an email inbox. Now, a lot of people say, “Well, email is dead,” and nothing could be further from the truth. You still check your email every day. I still check email every day. Everybody still checks email every day. The thing is, you have to be relevant. You have to not be forgotten, and that’s one of the other reasons.

2. Content marketing

When you send stuff out in an email that isn’t always sales. It isn’t always a promo. Also, it isn’t always something where they have to read an email, click a link, and then put in their credit card.

When you invest in them, through what is known as content marketing, then you’re always reactivating them. You are always adding value to their life and you’re becoming relevant. You’re teaching an education. You’re increasing the know, like and trust factor of you, of your business, because you’re giving them valuable information, valuable guidance, valuable content, whatever it is you want, whatever it is you give them through email. But they’re used to opening emails from you, click the link. When it is time to actually go to a promo, or when it is time to actually buy something. So you’re able to nurture. You’re able to bond with them through content. You’re able to sell something and generate revenue without investing more money.

That’s really the big thing. A lot of our clients, we do a lot of paid traffic, and with paid traffic when you turn off an ad budget, the traffic also goes away. I mean, unfortunately, that’s the reality. When you pause ad spend, or whatever, an ad account gets shut down, and that account gets hacked, any one of several really, really shitty things happen, the traffic also goes away.

3. Pivots business and generates revenue

Email is something you always have in your back pocket that you can just send an email out to and pivot your business. Send an email out to and generate revenue. One more thing, send an email out to and even survey for a new product, or survey for something new, or whatever, a new product variation, or whatever. It’s the benefit of email. That’s why we email every day, every other day, whatever. One little caveat, if you’re emailing too frequently, you should increase the number of emails that you send. A lot of people, especially traditional businesses, but even digital businesses, a lot of people have an email list of five, 10,000 people. Usually, a good portion of them are buyers, and they’re like, “Well, I email them once a week. I email them once a month. I email them twice a month,” whatever.

How frequently should you send emails?

You have to email them more often than that, quite a bit more often. We try to send three emails a week to almost every list. Every list, like our client list, and sometimes it’s one a week, and it depends. It just depends on what kind of content we’re mailing out, but we try to be in front of them, at least, three times. Sometimes it’s three blog posts, and then the next week is a promo, a four or five email series promotion. Sometimes it is full… It might be two emails setting up a promo, so it might be an email on a Monday and Tuesday, and then we send out a promo email on Wednesday, Thursday, and Friday promoting a product.

There are lots of different cadences that you can use, but you want to be mailing, at least, three times a week to your universe of active subscribers. We should probably do a video on this management. I think I did at one time, but it’s super important to only mail to the people who are actually engaging with you. It makes your email cost cheaper, and it also helps increase the open rates and all of that other stuff.

That is why email marketing is important. You want to generate revenue, without spending any money. An email will do that. You want to test out new products, new services, and keep your list updated on where you’re at in your business. An email will do that. And then, also, being top of mind for your list, or being top of mind in your customers, in your prospects’ mind. An email will do that.

For Questions and Guide

If you have any questions, at all, if you’d like to schedule a call with us, where we would actually go through and figure out how, maybe, email would work in your business, or how to increase the level of email, or the effectiveness of email, or, basically, anything else that has to do with digital marketing, go to consultingsession.com. Fill out the little form, and jump on a call with us.

The post How Email Marketing Increases Your Traffic appeared first on Done For You.

This week we’ve been talking about e-commerce shit. I got a question from one of our clients yesterday about eCommerce referral programs.

How does an eCommerce Referral Program work?

Think of it this way, you have an affiliate program, there’s a JV program, as a referral program. Like all of those things incentivize people to send you customers. As an e-commerce store, what this means is like, let’s say you’re a clothing shop. You have this t-shirt that everybody’s just dying for. They’re selling off the racks. You’llll send that thing to an influencer and you have them wear it and you give them an affiliate code, so that every time somebody clicks that link in Instagram, somebody clicks the link in Facebook or TikTok or whatever, every time somebody clicks the link, then they get paid and you set the percentage.

The percentage might be 2% or 5% or 10% or, you know, whatever, 50%. But you set the percentage and software tracks the whole thing. You don’t need to worry about tracking anything. Basically, you know, they drop a link, somebody, one of their thousands, tens of thousands, hundreds of thousands of followers, click the link, come to your store, buy something, you get 95%, the influencer gets 5% or whatever. That’s the idea behind referral programs.

Setting-up eCommerce Referral Program

Now it used to be the eCommerce referral programs they sucked to set up and it was hard. It was just difficult. I mean, most affiliate programs, the good ones anyway, were kind of baked into CRMs like Infusionsoft or Ontraport or, you know, way back in the day. But now most solid e-comm providers, have referral program kind of add-ins.

Shopify

Referral commissions are 100% dependent on you.

The one we’re going to talk about today is Shopify. Shopify has some referral add-ons and if you don’t have Shopify, there are some other ones I’m going to talk about today. Before I talk about the software, one thing to know is referral commissions are, they’re a hundred percent dependent on you, but it’s kind of a two-way street.

You want to pay, you want to make it attractive for somebody to promote your stuff. So 5% might not do it. 10% might not do it. You know, somebody might need 15% or 20% to promote your products for you. The antithesis of that is true. In relatively unsophisticated markets, you know, 2% or 5% might be all they need. Like some of our clients in the info product space, well, so in one particular client, in an info product space, she does super, super, super well selling very, very niche video products.

She’s an influencer and she pays a 5% affiliate commission. And she has lots of affiliates who are, you know, signing up and promoting for that 5% affiliate commission, because it’s better than anything else in that particular niche.

Digital Products vs eCommerce Products

Now, on the other hand, digital products have no cost of goods sold. Most affiliates who sign up to sell digital products as an affiliate want 50% commission or 40% or 75% commission or whatever, because they know there’s no cost of goods sold. The only real cost is marketing for a digital product. You know, because there’s very little fulfillment, usually. There’s no, you know, manpower, there’s no delivery or shipping or storing or warehousing or whatever, you know? So e-comm products, on the other hand, there are always COGs. You always have the cost of goods sold. Somebody always pays to ship. I mean, shipping is never free, you know, somebody pays it.

Then you have people and labor and handling and all of that other stuff. For e-comm style, e-comm products have just greater cost to them, which means that you’re probably going to have to sell. You’re going to have to reduce that referral percentage down to 5%, 10% 15, something like that. The numbers have to work for you. They also have to incentivize your audience. It’s just something to think about.

Add-on Software:

Now, some of the software that you can use. Inside Shopify, they have add-ons. You can go in and add on additional software, additional functionality that will make Shopify run better, hopefully. It adds functionality. Although, it might not necessarily run better. It might slow it down.

It’s one of those things that you really need to work through, you know, test it out, install it, sign up for the free trial if it’s a paid thing. But some of the better affiliate referral programs for Shopify, there is the one that came up, the one that we use most often.

1. Referral Candy

It’s end-to-end software. You set the percentage of how much you want to pay. Referral Candy keeps track of it, and then you pay it out through PayPal at the end of the month. Now, normally affiliate payments, how it usually works is you have like a 30-day grace period. After 30 days, whatever the next payout date is past 30 days, it might be 45 days, that’s when the checks go in the mail or that’s when PayPal actually sends that thing out. It just kind of starts month after month after month.

2. Smile

3. Bamboo

Another one that we like is Smile, and a third is Bamboo. So the one that we use most often here is Referral Candy, though. Once you get this referral code set up, you want to then hit your network of bloggers, influencers, friends on social media. Buyers is another one. If you have a list of, you know, 5 or 600 people who have purchased your product, send them an email and say, how would you like to make 10, 5%, or 10% by just sharing this link with your friends? You know, so very, very easy to add that on. Amazon is, I’m pretty sure the largest affiliate network in the world and they literally built their business around selling affiliate products through an affiliate program. So it’s just something to be mindful of.

Big Commerce

Now, if you don’t have, if you’re not using Shopify, let’s say you’re using Big Commerce or one of the other ones, there are a couple of other ways you can do it.

Add-on Software:

1. iDevAffiliate

2. Post Affiliate Pro

Post Affiliate Pro and then iDevAffiliate are two affiliates, they’re standalone affiliate softwares. Basically, you install the software on your own server, usually. They have hosted apps too, but you set it up so that you set it up on your website so that there’s basically a pixel that fires. The pixel fires on the thank you page. Then that tracks back to the affiliate and then this software maps out, you know, keeps track of who sent that sale, how much they’re owed, when their payouts are, and all that other stuff.

This is if you’re not using Shopify or if the software platform you’re in doesn’t have kind of that baked-in functionality. iDevAffiliate is awesome and Post Affiliate Pro is awesome. I’ve used iDevAffiliate more and it’s a great standalone software.

There’s one that used to be HasOffers. This is if you wanted to set up your own CPA network. If you have two or three or four, maybe clients or some friends who are operating e-comm stores, then you can set multiple people up in this. Tune is what it’s called now. It used to be HasOffers. And HasOffers or Tune keeps track of multiple vendors and multiple publishers.

You can have multiple affiliates publishing multiple or affiliating, multiple stores. It’s one of those, like, I mean, you then become an affiliate network, you know, so it’s very cool software. There’s a lot of opportunity in it. You just have to kind of know what you’re getting into. Managing a network is a much bigger job than just managing an affiliate program.

For Questions and Guide

If there is anything that we can do for you, just go to consultingsession.com, whether it’s you want to talk about an affiliate program to set up for your e-comm store or setting up an e-comm store, or you just want some help and some advice on how to get started or have a scale. Either way, let us know, and we will talk to you soon.

The post How To Set-up Ecommerce Referral Program appeared first on Done For You.

Today, what we’re going to do is we’re going to talk about sourcing products. We talked a little bit about this yesterday, but I want to actually walk through what finding products on something like Alibaba actually looks like.

Choosing Products For Your E-Com

First of all, you never want to just have one product, especially like Done For You E-commerce stores stuff.  You never want to just have one SKU, just have one thing and put all your eggs in that basket and drop a bunch of money to that one thing. You want to have multiple things. What we have all of our new startup e-com store folks do is have 10. If we’re looking at e-com stores, we want to make sure is that we have at least 10 products. From there, for those 10 products, we’re going to get two that actually work.

80-20 Rule

This is the 80-20 rule, so 20% of your products are going to produce 80% of your revenue. At the end of the day, that’s the number you’re going to look for. What happens is, if you have 10 products, then two of them are actually going to work. Two of them are actually going to be producing quantifiable revenue in your business. Now, these two products you want to reorder. You’re going to buy stock of those two products and continue working them in your e-com store, continue running traffic to them.

Then what you do is, the eight that don’t work, you just want to kill. Just throw those guys out. A quick and dirty way of doing this is going to like Alibaba, which is one of the best.

Where To Source Your Products

1. Alibaba

Alibaba is one of the most popular places to look for and search for manufactured goods, is Alibaba. What you want to do is you want to go to Alibaba, and you just want to start looking in your niche.

We’re going to go over here to Alibaba and what we’re going to do is, let’s say that we are going to start selling fitness gear. So we’re going to just start with a very general search, fitness equipment. Now, I can guarantee that there’s going to be just an absolute ton of stuff that pops up, and some of it is going to be great in terms of selling online, in terms of shipping. Now, I mean, just kind of looking down through these listings, we have a gym strength training pin load selection machine. The minimum order is one cent and it’s between $200 and $1,000 per set. Shipping this thing is going to be an absolute monster. The shipping’s going to be crazy on it, freight, like the whole deal. So importing that thing is going to be a pain.

2. Amazon

Now, on the reverse side of that, we have this fitness equipment here, this resistance bands set. One of the reasons why you go to Amazon and you just type in resistance bands and you see a million people selling resistance bands is because, first of all, there is $3 to $4 per set for a minimum order, and far cheaper when you buy a 100 or a 1,000 of these things. They’re super light to ship, so there’s next to zero packagings, super cheap to ship. From a premium pricing standpoint, I mean, you can get quite a bit of money in exchange, rather the cost of goods is so small compared to what you can get for it.

Again, you have some big fans, you have these adjustable dumbbell sets. There are lots and lots of things in the fitness space that you can sell. Here’s another example of a good, low price, cheaply shipped item, one of these yoga balls, or one of these things. So nice offers to get started with, you don’t need to go start selling this hammer strength bench press to kind of get started.

What you do is that starts your search, then you want to just keep refining it. Let’s say we wanted to sell a fitness equipment sled. This is a Prowler training or fitness sled, and there are a couple of different versions. We have this one that you can put a dumbbell or a plate in the middle of. We have this guy, which you can put a plate in the middle of, it’s just kind of shaped a little bit differently. These sleds, I mean, they’re not too bad. I mean, $30 to $80, a 20 set minimum, you put that thing on Amazon and you put it on your website and then you can start selling it.

How To Order From Amazon

1. Contact the supplier and request samples

Now, here’s the trick. If you want to start importing from Amazon, you want to contact the supplier or you want to chat now. Chat now typically, we’ll chat pretty quick, but so you contact the supplier and you ask them for samples. You say, “I would like to start selling this sled. I would like a couple of samples shipped over, and so I can just check quality and manufacturing, and all that other stuff.” And they are going to say yes, usually. They say yes, they’re going to charge you in abnormally huge amounts of shipping money, so two sleds might be a hundred bucks, might be 150 bucks.

They’re going to send you those goods over and it’s going to come to DHL, or whatever.

2. Assemble the item, take photos and sell online

And what you do then is you put it together, you take some pictures. And then you turn around and start selling it. You start selling your samples. And if you can get two, or three, or five samples, and those samples sell-through, then you have a winner. Then you have this right here, you have the two that work and you’re going to increase the ad spend on those two items.

Now, if you don’t sell your samples, then they go on this dead list. They’re no longer able to be sold. That’s a way to rapidly kind of prototype new stuff. Now, think about this fitness sled for a minute. In Erie, Pennsylvania here, we have some manufacturing clients. One of those manufacturing clients does a lot of metalwork. So it doesn’t make sense. Let’s say I wanted to start selling this sled, it doesn’t make sense for me to get drawings, go to ISM and have them start building this item when I can sell it and test it so simply and easily this way.

I wanted to start selling the sled or anything metal, what I would do is I would go find a way to get my hands on like five of them, throw them up on a website, and then we can see how fast we actually sell through that stuff.

If we sell through it fast, awesome. If we don’t, then we either need to make modifications to it, or it’s not going to work right now. We’re not going to work to the audience or not going to work for any number of reasons. At the end of the day, it’s much, much quicker, and cheaper, and easier to import something tested. And even if you’re going to manufacture in the States, then you can figure out how to manufacture in the States. So, that is how we would source. That’s how we have people source products. That’s how we source products on our e-comm stuff.

You would like any help at all, just go to consultingsession.com, fill out the little form. It will send you down one of two tracks, either Done-for-you, where we would actually go and build a Shopify store and run the ads and all that other stuff, or Done-with-you, where we can help on a strategy mentorship piece.

The post How To Find Products For eCommerce Store appeared first on Done For You.

Today we’re going to talk about the eCommerce store. A lot of people don’t know this, but when I was 18 or 19, so this was actually before Pepsi, I started an eBay business. It was an interesting business because eBay was kind of just getting started, not getting started, it had been around for a couple of years. It was where power sellers really started moving a lot of products.

I was really into cars at the time, car stereos, actually. I was paging through a magazine of Truckin’, it was a Truckin’ Magazine. In this magazine, there was an ad. There was a six-page ad of all the car parts that you could put on your truck. On the very bottom, it said, “Wholesale accounts can apply here.” I was like, “Well, shit. Wholesale accounts. Does that mean that I can actually buy product wholesale and then it to somebody like they are now a supplier for me?”

How I started my first eCommerce Store

I applied to be a wholesaler. Then, I started taking their product shots, putting them on eBay, and then just marking up the bumper, or marking up the hood scoop, or marking up the whatever for the truck that we were trying to sell for. That worked really well, I mean, I was at Mercer Northeast at the time. Actually, so I was in the Northeast here. I was selling quite a few bumpers. By quite a few I mean 10 or 12 a month.

Basically, I would take the money from eBay, and then I would give it to the wholesaler. The wholesaler would then drop ship it. This was 22 years again, 20 ish years ago. It was a really long time. At the time, I think I was working for Pepsi. I haven’t thought about this in a long time. I don’t know, that’s probably where my love of the internet came from, that and blogging and all that other stuff.

Anyway, so what happened was, is right around that time, shipping got really expensive. So FedEx, UPS, all that got super expensive. You just couldn’t do anything with it, it jacked the shipping rates up. The wholesaler was charging me shipping rates, and then my shipping rates got crazy because it’s oversized bumpers and stuff, so it was $40, $60, $80 to ship it, and that was all my profit. That was the profit margin on a wholesale good.

I wasn’t good at it, so I ended up just kind of pausing that thing and whatever. That was the first e-comm physical product business that I ever worked in, which is cool. There were a lot of learned lessons. We were doing about, I think the very last month that I was doing it, I did $16,000 in revenue or something. Most of that goes right back out the door because it’s wholesale. It was an interesting learning experience, let’s put it that way.

Now fast forward to today, and we work with a lot of e-comm stores that are selling a lot of different products. So most of the e-comm stores are set up in Shopify. Some of them are using other platforms like WordPress and WooCommerce, but most of them are Shopify.

I wanted to talk about a few things. First of all, I want to talk about sourcing products.

Two Ways of Sourcing Product

I want to talk about specializing in something and then also running traffic and scaling stores.

1. Find stuff that you’re going to sell yourself.

It could end up being a whole course all unto itself, but I want to give a couple of nuggets in each scenario.

First of all, sourcing products. There’s a couple of ways, there are two ways you can source a product. You can either find stuff that you’re going to sell yourself. It might be something you design in CAD, or there’s all kinds of really, really cool 3D CAD drawing kind of apps for iPads and stuff. They make it super, super easy to do it. If you have an idea for a product, you can design it up and send it to a manufacturer. The manufacturer then can do a prototype and then send you a supply, and then you can sell it on your Shopify store or whatever.

The disadvantage of selling your own stuff

That ends up being kind of a risky proposition because you don’t know what’s going to sell. In every business, there’s an 80/20 rule, and you’re going to hear me talk about this a lot. But in every business, 80/20 rule. So 80% of your revenue is going to come from 20% of your products or even fewer. It might be 95% of your revenue comes from 5% of your products. It really just depends. So e-comm is the same way. The problem with designing a product from scratch and then sending it to a company to fulfill that product, you don’t know if it’s going to sell.

2. Sell a prototype.

The best thing to do is to sell a prototype.

One of the easiest and quickest ways of doing it without a lot of labor and a lot of mind share from you is just sourcing it. Let’s say you wanted to sell some workout equipment. Let’s say a jump rope. Well, you have this really good idea for a ball-bearing jump rope that spins really fast, and CrossFit athletes can use it for double under. Well, you don’t know if your jump rope is going to sell. The next best thing is to go to Alibaba, look for jump ropes, and find some jump ropes that look like they’re worth you testing out and trying to sell, so testing your product first.

Then, request samples. It might be two samples, three samples, five samples, whatever. They send them to you, DHL usually, overseas. You import them into this country, so the shipping is fucking crazy, so it’s going to be 50 bucks to ship five jump ropes, and it’s going to take three weeks to get here. But at the same time, you’re able to test that quickly. You take those five jump ropes, you put them on your Shopify store. If they sell through, you reorder, or you go and source the jump rope you wanted to create. You now have a working prototype.

If you go through all the expense of trying something without testing it, and then you have 1000 jump ropes sitting in your garage that isn’t going to sell, then that doesn’t work. Sourcing e-comm products is the best way to do it.

Drop-Shipping Products

However, there’s an even better one, and it’s drop-shipping products. You can do the same kind of testing by using a drop shipping plug-in or app like Zendrop. It lets you tap into thousands of products that are out there, able to be drop shipped. You just add them to your store, you set a price. Then when somebody buys it, you collect the money, and then it goes to Zendrop. Zendrop suppliers fulfill that product. It is the quickest and best way of testing something, well, fast really. Fast, zero risks, you just throw it up in your store. You test it. You run some traffic and that’s it.

The downside of eCommerce Stores

1. 80/20 Rules

Now the thing about e-comm stores is eight of 10 of your products are going to fail. It’s the, like I said, 80/20 rules. 80% of your revenue’s going to come from 20% of your products, or two out of 10. Two of the products you test are going to be flying away winners. The other eight are going to suck. You throw those eight products away. You scale the two, and then you go test 10 more. That’s how you create an e-comm store that works, either through importing, through creating your own stuff, or through drop shipping. That’s how you would source your products.

2. Most E-comm stores don’t specialize 

We’ve worked with a lot of e-comm stores that just don’t specialize in anything. Think of retailers. Retailers oftentimes buy in season. It depends on the retailer, but I mean, you think of the bargain bin kind of pallet drop retailer. The retailer, you go to one of these supply liquidation events or so. You buy a pallet of stuff, then you sell that pallet of stuff on your e-comm store, or Amazon, or whatever.

Now you have a very limited supply, which means when you have a limited supply, you can’t ramp up the ad spent and ramp down the ad spend. So you have, let’s say, three pressure cookers. You can’t continue to sell pressure cookers because you only have three of them, so once you’re out of supply and you have no means of getting more, then that ad is toast. It doesn’t make sense to invest a lot of money in something that you’re not going to be able to run like a brand over and over and over again.

Strategies to Build eCommerce Store

1. Figure out things that are selling the best

You want to specialize in those things. It might be a private line, it might be a handpicked line, it might be whatever. Maybe it’s eight or 10 things that you know your customers love buying from you. Those are the things that you want to stock and buy a lot of inventory of, keep in stock, and run ads year-round, or summer, or fall, spring, or whatever. You want to run them for a long time, so those are your core priority products. And those things are always in stock and you’re always moving those things.

Then everything else that is seasonal, or that comes in, that maybe you can buy a bulk order for the fall or whatever, all that stuff becomes secondary items that you might sell with a targeted ad, or you might sell with email. Your primary core offers, your core e-comm products, those are what you’re driving traffic to the most, year-round, cold traffic, warm traffic, whatever. And that’s where you make the bulk of your money. That’s your 80% profit or 80% revenue. And then everything else is secondary, and you’re driving traffic there through email.

2. Create Campaign that will hit core offers

Running traffic, that kind of gets into running traffic. When you can keep a campaign on for a while, so if you can keep it on for four weeks, six weeks, eight weeks, every campaign has an end of the life cycle. We’re always trying to actively prevent that end of the life cycle. We’re always trying to switch up ads and use dynamic creative and stuff so that we’re not burning out the same creative. But at the same time, every offer has a life cycle. Every ad has a life cycle.

What we always try to do is hit those core offers, and we try to always be attracting cold audiences into our ecosystem, into our brand. So how that works is you have one bucket and it’s all cold ads. And then when they watch 10 seconds of a video, they go to a website, they like a page, whatever, then they get re-targeted as a second ad set. So we have cold traffic, warm traffic. What happens is, well, it’s July now, but in November, December when traffic starts getting more expensive, then what we can do is we can just shut off. We can just throw away the cold traffic, and we’re only targeting the warm traffic, which lets us just more intelligently spend ad budget.

Scaling eCommerce Stores

The last bit that I wanted to cover today is scaling stores. Basically, scaling stores is mostly about identifying your core products and running traffic to those things, and using every means necessary to promote those. Then understanding that you have your core products, the ones that are generating all the revenue. You have your secondary products, the ones that are generating a little bit of revenue, and understanding how they mix. Also, when you have your core products, you can arrange upsells, bundle offers, any of that kind of stuff.

That’s like just more advice on how to scale your own stuff, there are two ways. Go to doneforyou.com, and that is going to lead you into our services portal. We’re just starting something new called Done With You. Done With You is where we don’t necessarily push the buttons for you, but we help on a mentorship advisement coaching level. We are always with you, but we’re helping you navigate the waters, go through, and just basically saving you months and years worth of time off of scaling your own stores in this case, or scaling your online business.

At the end of the day, we have literally seen it all. There are a lot of situations where Done For You doesn’t work, but Done With You does. So that’s pretty much how we’re going to roll out. We’re building consultingsession.com to really be the place where you can kind of self-select whichever side you want. But being restarting these GSD Dailies has kind of been a shotgun thing. That’s in the works.

If you have any questions at all, go to doneforyou.com/start. Or comment below and we’ll get right back to you.

The post eCommerce Startup & Scale Strategies appeared first on Done For You.

“It’s sole purpose is to sell something quickly.”

So as you read in the article, when I used to work at Pepsi, which was forever ago like a lifetime ago, we used to run these things called flash sales. A flash sale or fire sale was when we wanted to liquidate, like close dated pop. So like Mountain Dew Code Red, or whatever stupid Pepsi flavor they had come out at the time. There was anything close dated, we had a couple of good sales. Or had a couple of stores that we would just dump it all off at, then they would just fire sell it. So it might be 50 cents a case or something. It was just meant to just blow the doors off. Then the store owner got credit for something, in the future.

So when I started hearing about flash sales, I started thinking about these fire sales and how crazy effective they were. I mean, we would just dump a pallet of pop in front of this mob of people, and they just started filling up a cart. Because they could get like a whole shopping cart of some orange, whatever, for $3 bucks, it was kind of crazy. So that was kind of the idea behind the fire sale.

Now, four or five years ago, when I got into email marketing, we started seeing a lot, lot, lot, lot of flash sales. Then these timers came out. The one that we use a lot is Deadline Funnel. But these times came out and they actually would count down how much time is left before a product or price goes up. So we started messing around with these things. The flash sales, just what happens, blue light the world on fire in terms of like running a promotion to your email list. So we continued rocking them.

What do you need to have a flash sale?

Now the logistics of a flight cash sale are really pretty simple. You need to have a product, that product needs to be on sale for 24, 48, or 72 hours. You promote that product through email. Sometimes you can run some retargeting through it. It’s not enough time usually for somebody to learn all the logistics of your course and your brand and everything. But it’s really, really great for an email list for re-targeted ad campaigns and to clean up sales.

Now your front end product is usually the thing that is discounted. So if you have a $97 digital course, you might have a flash sale and that digital course is $7 or $17 or $27, like some ridiculously low price. But if you have a sales funnel up and running, then you have upsells and down sales. So if normally somebody pays $970 for a digital product, and then you send them to a $297 offer, and then a $497 offer. Then you know that your metrics typically, you might sell 20% or 30% might buy upsell number one, Then you might have 10% of people who buy upsell number two.

So when you have a flash sale, you are shoving people into the front side of your offer. So you’re getting 10 times more, $7 sales than you would’ve gotten $97 had this flash sale not happened. This means your true advantage really in doing a flash sale is in monetizing your upsell path. Because your upsell path is still… You’re not changing, you’re not changing those prices. So you’re still charging $297 and $497 for the upsells. So don’t do anything with those. All you’re basically doing is just discounting the initial offer, the front end offer for 24 hours, or 48 hours. Then you’re following that up with email. So that’s one of the things we like the most about flash sales.

Advantages of Flash Sales

1. Drive a Ton of Traffic
2. A load of Sales in the Front Side
3. Monetize through the Upsell

In a way that you can’t do in any other point without running a flash sale because if that product is just sitting there and you’re just emailing traffic, there’s no urgency, you’re not creating any kind of movement. So they’re just like, “Eh okay, it’s still full price.” So when they see the flash sale, though, it gets them to take action. Then taking action puts them in the buyer mentality. Then once they’re in the buyer mentality, they buy all the upsells. So that’s the idea behind a flash sale.

For Questions and Guide

If you have any questions at all, go ahead schedule a call with us, go to ConsultingSession.com and book a time on our calendar. We will look through your offers, your product, your business, figure out how a flash sale would work. Write your email copy, sales, copy, all of that stuff. We can take care of all that for you. If you liked this video, make sure to like, share, subscribe, comment.

The post Creating And Running A Flash Sale appeared first on Done For You.

TRANSCRIPT: In this video, we're going to take a look at a Direct Response eCommerce Sales Funnel.  Now, this is a sales funnel with sales pages and upsells as opposed to a traditional shopping cart like Shopify or Magento...

There are two ways that you can go about dialing in an eCommerce sales funnel for a physical product. So the first is going the traditional route and doing a Shopify store or a WooCommerce store or Magento, depending on whatever your poison is or direct linking right to Amazon, totally up to you. But that's more the traditional route.

If you are a fan of direct response marketing like we are, then you can sell physical products using a more traditional kind of sales funnel where you have a... you drive paid traffic to a sales page. Sales page sells, usually, are free plus shipping offer or a front end offer and then you march them through an upsell funnel. So this is a video that we ripped out of our course Funnel Formula and it's going to walk you through this direct response type of eCom sales funnel. And we're going to show you how all the emails, the exit pops, the upsells, the physical products tie into it. And then how everything is all... it flows together. So we're going to jump over to that snippet.

Now if you're going after a direct response architecture for your eCommerce Sales Funnel, which you're not using Shopify, you're using like a WordPress install with OptimizePress or some sort of direct response sales page with a video sales letter or you're using ClickFunnels, then we go Google Ads, into the item sales page. This item sales page has a video sales letter on it and then add to cart button right underneath and perhaps some long-form sales copy. You go from Facebook to the item sales page and this is usually a Facebook video ad. We're going to talk more about that in the traffic section and then we also send banner retargeting back into the item sales page. So they purchase, they get added to the cart, they go into Upsell One, Upsell Two, Upsell Three and we also send them to an ascension sequence to get them back into the upsells and downsells. And whatever they purchase goes into fulfillment.

Typically, we also try to do an exit pop and the exit pop usually has a free plus shipping offer or some sort of a lower ticket offer. Maybe if the quantity of the original sales item is eight, then we'll have a one-pack or a two-pack as an exit pop for free plus shipping offer or just a reduced fee. We're just trying to get that sale. We're just trying to liquidate some of those ad costs into a buyer because we know the buyer is going to bring back more revenue as they go. So we send them to an exit pop and maybe that exit pop is an opt-in or maybe it sends them to another offer that they purchase and then they would get kicked into the upsell. But we always try to exit pop something. And if they don't buy we send them into additional offers.

All right, wasn't it awesome? So you just got an inside look in my brain. Whenever I'm thinking about sales funnels, that is the kind of stuff that I geek out about. So if you would like to learn how to put these sales funnels together for your business or for your clients, click here to dig into the Funnel Formula course.

Or, if you'd like us to map out a sales funnel for your business, click here to schedule a call with us!

The post How A Direct Response eCommerce Sales Funnel Works appeared first on Done For You.

We live in a world driven by data analytics—namely, sales data analysis.  That leads us down a neverending road of figuring out how to analyze sales data, analytics, statistics, and numbers.   It is a channelized interplay of all this that we can see the things placed in the way they are around us.

This whole idea of sales data analytics, data mining, and data science has completely captivated business and education in the last 12 months...  So much so that I see info products and degree programs popping up all over the place around this idea of 'data.'

Don’t believe it?

Well, why do they place the items in the way they are placed in a grocery store?

They have studied and found a particular pattern that attracts maximum attention. Hence, they have kept it like that. The same goes for the advertisements we see on our social media. Because of the data or the so-called cookies these systems use, we see those ads floating around on our computer screens.

And that’s just the tip of the iceberg. In this post, we will discuss the countless ways businesses can utilize data analytics to create a better experience and ultimately improve their sales. So, let us begin...

And to kick it off, one of my favorite quotes:

“Data by itself is useless. Data is only useful if you apply it.” Todd Park

1. How To Analyze Sales Data And Market Data

As a business, you want to generate as much traffic for your website as possible to convert them. You employ countless strategies – social media marketing, search engine optimization, paid marketing, and whatnot.

At the most basic level, you want to know how to improve sales with data...

What works and what not? It's easy to get lost in vast amounts of seemingly meaningless numbers.

Only quantifying and analyzing data can help you determine what works, which is why we built the Axis's Advanced Analytics engine... To get a complete picture of what works. What is driving sales? Where should you be investing your marketing resources? There’s even a free 3-part video series that’ll walk you through filling the gaps in your metrics.

With the power to increase sales analytics, you can eventually learn how to analyze sales data, driving the best numbers to your website.

Once you have those numbers, you can quickly analyze the sales data and focus more effort in that direction rather than continuing with the hit-and-trial streak.

2. Targeted Marketing Using Data Analytics

Your efforts are going to waste unless you know your target. It is data that helps your product to target.

Suppose you have project management software for teams. And, you intend to sell it in the market.

Which audience should you target? This becomes a big question. Running a pilot study, gathering the data, and then studying the results of this test can help you get a clear picture of your most influential audience.

So, you can plan the marketing efforts targeting that particular audience and kill it in the market!

That’s how powerful data analytics is when it comes to driving sales!

3. Predictive Analysis: How Analytics Can Improve Business

Your ultimate target is to reach the customers and sell your product. But when should you get them?

What are the best methods and the best time to get in touch with them? This can be achieved with data-driven predictive analysis once you discover how to analyze sales data effectively...

If you have a business that has been running for a long time, gathering past data to study customer behavior and understanding the results of interaction with them can be used to predict customer behavior.

Based on these predictions, you can eventually be more specific in your efforts and hit the bull’s eye with every marketing campaign to ultimately get more conversions!

4. Drive Down Costs With Data Analytics

As combined results of all the factors mentioned above, you can be sure of one thing – running more efficient marketing campaigns.

This means that you can be more specific when dealing with customers, create more targeted campaigns, and hence require less effort to develop and implement.

The ultimate result would be – low costs and better ROI - leading to an increase.

And this is the ultimate goal of every business. Isn’t it?

Bringing down the expenses and getting the maximum out of the investment you put in creates a successful business. With the help of data analytics, you can quickly achieve this goal without facing any trouble.

Inside our Coaching Accelerator Toolkit, there are LOTS of free training materials to help you understand and dig into analytics:

• Learn how to analyze sales data
• Start effectively tracking marketing data
• Find out how you decide what costs you should cut and
• Get to the profitable areas of your business that are worth pursuing.

5. Build Better Products With Data

A business must continue to evolve to remain a thriving force in the industry. But how does a company grow?

The answer is constantly building new products, better services, and whatnot.

Now, this is where data analytics can play a significant role.

Data analytics can help you understand market trends. What are the customers drifting towards? What are they attracted to in the current market scenario? And what’s the future going to be?

Answers to all these questions lie in your numbers, making learning how to analyze sales data the most important question...

Once you have those numbers and find the answer to these questions, you can head towards developing a product that already has a high chance of succeeding in the market.  So, you are in a win-win situation!

6. Better MRR Because Of Data Analytics

MRR stands for monthly recurring revenue for those who are not into sales.

It is the number of customers that come back every month to pay for your product or service.

With the power of data, you can efficiently study customer behavior, build targeted campaigns, and effortlessly attract those customers who have invested in your business.

So, you can quickly get recurring customers by targeting your efforts in that direction. As the numbers suggest, it costs five times more money to acquire a new customer than retaining one.

And data analytics can help you figure out ways to keep that returning customer number high.

What's Next?

Remember those words by Mark Twain, “Data is like garbage. You’d better know what you will do with it before you collect it.”

And today’s businesses have found the hidden power of data. They know what they will do with it and invest considerable sums in data and predictive analytics.

If you, too, want to learn how to analyze sales data and take your business to newer heights of success, it is high time you find the right source for gathering data and then invest in analytics.

The future lies in numbers and predictive analysis. And you would not want your business to be left behind in the market just because you did not want to invest in gathering those numbers. Would you?

So, what are you waiting for? Plan your way out, and see what strategy you need to implement to get the most out of data analytics for your business.

If all this data is Greek to you...  If you're a big-picture visionary and would rather claw your eyes out than spend a second looking at graphs...  Click the button below to learn more about what we do, and then book a free call!

Video Transcript:

They have no clue whether it's getting 2000 visitors a day or 20 visitors a day. That's terrible because if you know how much traffic is coming to your website, there are things you can do to influence that traffic. You can move them into sales funnels. You can do things like exit pops, put banners on your website, and serve advertising to start making money.

Hey, this is Jason Drohn. Today, I want to discuss how businesses use analytics to improve sales, website optimization, and conversions. It is how to make more money with the traffic to your site and the sales material that is usually already there. So a quote I love, "Data analytics by itself is useless. Data is only useful if you apply it," which is true. So, first of all, if you do not have an analytics program that you are using, you need to install something on your website immediately.

Stop this video, go, and install Google Analytics. And if you can't figure it out, figure it out because it is easy. Log in with your Gmail username and your Google account username, go to analytics.google.com, and then start your account. Then, it will ask you what website you want to track.

And do you want to track websites, apps, whatever? You want to follow a website, and your website is your URL. Then, there is a multitude of plugins. For WordPress, you can install the code directly to your site. It would help if you started tracking data because here's the thing. Your data analytics is lost. Every day, you are not following. So, if your analytics code is installed today, but you don't plan on using that data at any point in the next month, it doesn't matter. Because when you log in in a month, in two months, in three months, in six months, you still have all that Data you can comb through. But, if you don't ever take the time to install it, then that data is gone. You have no idea how many visitors your website is getting. There's a reason I'm harping on this.

So many of our clients who come to us have no idea how much traffic their website is getting. So whether it's getting 2000 visitors a day or 20 visitors a day, they have no clue. That's terrible because if you know how much traffic is coming to your website, there are things you can do to influence that traffic. You can move them into sales funnels, do something like exit pops, put banners on your website, and serve advertising to start making money, but you need to know how much traffic is coming to your website. So, now that we have that out in the open, how do businesses use data analytics? I have been digging through website data for the last 13 to 14 years, trying to understand the story that the data is trying to tell us.

And it's not just my websites or my traffic; all our clients, too. So, I've gotten pretty good at figuring out what data analytics means. There are things that I'm always looking for. Of course, revenue, number of units sold, number of leads in, all of that stuff is super important. That's also a given. I mean, if you're looking to do business online and you aren't tracking sales or aren't tracking the number of units sold, there's a problem with that. It's what you need to do. But some things influence those kinds of critical metrics, leads, and sales. Those things affecting the metrics are website visitors. They are keyword phrases that bring in new traffic. They are ad source, basic UTM variable stuff, so which ad is sending the sale? Lots of things that aren't ... If you're looking at traffic, you're looking at your sales and your leads and then downline; many things influence those sales and leads.

So, what are those things? Because if you can optimize those, then you get more sales. A great example is a sales funnel. If you have a thousand people who are hitting the home page of your site and right up top, there is a hero box. A hero box, right up top, with an image, a headline, and a button. It says ... I don't know, like even on Done For You ... "We Accelerate Your Growth" or "We Accelerate Growth". So, there's "We Accelerate Growth" and a little sub-headline and a button. And, let's say a thousand people hit the website, and a hundred of them hit that button, and then they go off into some sales funnel. So, the sales funnel, in our case right now, is a survey. It's just something we're testing.

So, they go down in the survey. Now, what if we changed that headline to be, let's say, "Make Money Fall From the Sky"? Let's say. Make money fall from the sky," so they hit the homepage, Done For You, "Make Money Fall From the Sky," then they hit the button, sending them to the same sales funnel, but we get 200 clicks. It's 100% more, or twice the amount of traffic hitting that button and then going down the sales funnel for that second headline. Now, that second headline isn't something we want on our website, but it illustrates the point. Whenever you can unblock a gateway, whenever you can unclog a gateway so that more people are flowing through it, then you're knocking down the barriers through the rest of your sales funnel.

So, if you get twice as many people who hit a landing page, you'll have twice as many people ... All things remain even ... You have twice as many people who will opt-in for that lead and then move into your email list. So, there are many different ways that data analytics can be used there. When looking at sales funnel metrics, what are the five steps of the funnel? And then, how many people hit each step, and is there anything that we can do to unblock that pathway? So, an example might be changing the -landing page headline and splitting it into three or four different headlines. It might be changing our button color so that we're optimizing the button. I mean, you go from green to red to black. You'll find a button color that'll give you a 12% boost in the conversion of your order. I know it's wild because it's just a color, but it always matters.

Order form design, sales page design, sales copy, all of these things can be optimized, and you're going to be looking at your data analytics to figure out what needs to be optimized and what needs to happen with it. So, just some fundamental parameters there. But, some of the things that I'm looking for ... We started with Google Analytics ... Some of the stuff that we looked for in Google Analytics, I'm looking at page views. What pages are getting an uncommon amount of traffic, and then what is happening on those pages? For instance, we have 400 blog posts. So, what are the 20 or 30 blog posts getting most of our traffic, and how were the keyword phrases influencing that traffic?

For example, our website is a sales funnel page. I think we're ranked for 170 keyword phrases on our sales funnel page and our sales funnel offer. Now, those 170 keyword phrases, all with some derivative of the sales funnel, are ranging ... Some are on the first page, and some are on page 10 in Google. A lot of them are on page five and page six. We're getting quite a bit of traffic searching from sales funnels, but we want to move as many of those page four and page five keyword phrases up closer to page one and page two and then move the 10s to page five. So, we're constantly pushing, trying to increase those keyword phrases so we can continue getting sales to funnel traffic and rank for more keyword phrases that then send us free traffic.

So, that's one thing I'm looking for: the pages and the keyword phrases sending us traffic. Another item I'm looking for is paid traffic campaigns, in which ads send an uncommon amount of sales or call signups or whatever we're looking for. I'm also looking for all this stuff in the client's campaigns. I'm always looking for the data that says the small things we're doing that make the most drastic difference. It might be a video of you targeting one particular group or interest base inside Facebook. And then, because of the language in that video, they are reacting to the landing page better, so they're opting in on the landing page and moving through the sales funnel faster.

That's all a data analytics play because, in data, you can see the UTM variable, you can see what ad this person came in on, you can see what the conversion rate on the landing page is, and you can see what the conversion rate on the sales video is. And ultimately, you can track how long it takes in most CRMs. You can track how long it took somebody to click the ad to purchase. There's a buyer lifecycle cycle report in some of the more advanced CRMs. So, you know that that video gets you better conversion and drastically reduces the customer life cycle, which is fantastic. Do you know what I mean? So the most significant thing, though, is it is so easy to get lost in data. So easy.

So, if you're not a data and analytics junkie like me, pick a couple of things that you're excited about. Pick leads, sales, and video view minutes, let's say. Those are the three things you watch. There's lots of dashboard-building software out there. I use an excellent tool called Cyfe, C-Y-F-E. You can build a nice little dashboard spread to check on it. I check on it once a day to see what my trending analytics are. But it keeps me good on the critical numbers to me now. Every once in a while, I'll take a metric off, or I'll add a metric on, but what it does is it gives me an excellent way of just popping in, checking on stuff, and then leaving.

So, check out Cyfe, Domo, or any of the other dashboard tools out there. I think they make a big difference in the tabs you're keeping on your business and don't cost a whole lot. Nice software. But, if you liked this video, make sure to enjoy, subscribe, and comment, and if you would like us to take a look at your data analytics, your website, get into some website optimization, get into really making your sales funnel hum, go to DoneForYou.com/start. Fill out the short little form and schedule a call, and we'll talk to you soon. All right? Thanks, bye.

The post How To Analyze Sales Data To Unlock More Revenue Online appeared first on Done For You.

One of the most shocking statistics that we came across was that 83% of the consumers are ready to refer a product to someone they know, but out of these people only 29% actually do the same. (According to Texas State University)

We are quite sure that these statistics would have painted a clear picture of the importance of referral marketing for e-commerce sales in today’s business world, which is being dominated by online sales.

Now, looking at all of this, the only question that would have popped up in the mind of a business person has to be – how to use referral marketing to boost e-commerce sales?

And this is exactly what we are going to talk about in this post. So, let us begin right away!

Determine the rewards

Before you begin thinking of offering a referral program, the first and the most important thing you need to figure out is the reward that you are going to offer.

There are two options – offer some monetary incentive or a discount. Now, this is where the game begins.

There are many factors that play a decisive role here. According to many surveys, people in America prefer getting monetary incentives more than any other reward. In fact, 77% of them do!

You can easily find plenty of other such surveys in the market and then think about the most appropriate reward for your niche audience. After all, there is no point in offering a reward that does not entice the audience.

Promote your referral program as much as you can

Without proper promotion and intense referral marketing campaigns for e-commerce, even the biggest of brands failed to reap rewards from their referral programs.

Once the rewards have been decided, the next step is to make sure people know about these rewards. This is where the power of marketing comes into the picture.

To make sure that you promote the program in the best possible manner, here are some tricks that are worth trying:

• Send emails to your existing customer list
• Create call-to-actions and place them relevantly
• Use prompt messages
• Leverage your presence on social media

All these things when brought together can do wonders for your brand in promoting the referral program that you have launched.

Make the process of easy

Do you know the biggest secret behind success in referral marketing for e-commerce stores? It is making it easy for your users to refer your business to others.

The best example of this strategy comes from Dropbox, which started offering free space to users for referring their brand to their friends. The results were legendary. Their sales shot from 100,000 users to 4,000,000 users within 15 months. In fact, they saw a 60% rise in the number of signups during that time.

Can you beat that?

Now, this is where you can learn a trick or two from this online giant.

Remember – customers are going to run away from things that are hard. They love to do easy things and this is what you have to do – make it easy for them to share your brand. And, in return be certain to get great rewards!

Reach out to customers

As already mentioned, people are willing to refer a brand they trust – but only a few of them. This is because not all businesses ask them to do the same.

Now, if you want to make the most of your e-shop referral marketing campaign you need to reach out to your existing customers and ask them for the same. You will be shocked to see that people won’t hesitate in promoting a product or referring people to a service that they found useful.

So, why not do it?

After all, you are offering an incentive in return as well.

Keep reminding your customers

Referral marketing for e-commerce is not a one-time affair – it is a continuous process. You need to constantly focus on your customers and keep sending regular updates reminding them of what you are offering as part of your referral program.

After all, you must not forget that it is quite easy for users to get distracted and move away with all the noise that is there in the market. You must, therefore, plan a regular strategy. For instance, if you are focusing on email marketing devise a plan to resend the emails after a particular time gap.

Doing such small things in the right way could prove to be the difference between success and failure of your campaign. So, make sure you do them right.

E-commerce referral programs are a lot of work

To sum it up, we would not misguide anyone by saying that it is easy to create and run a successful referral program. No, they are not. In fact, they require a lot of sincere effort. But, everything that is worth it requires effort. Isn’t it so?

The question is – are you willing to put in the work or not?

With meticulous planning, sincere efforts and proper thinking, any referral program can be made successful. There is no dearth of examples that show brands that planned their referrals programs right and are making a heyday even today using their success.

Want to create a successful referral marketing program using email marketing? Check out this pre-build email sequence, all done-for-you.

Last thoughts on referral marketing for e-commerce

To sum it up, all we have left to say is that referral marketing for e-commerce holds great potential for businesses that want to leverage the power of their existing clientele and use it as a weapon to demolish their competitors.

After all, there is no better way to acquire more customers than to let your existing customers bring others to you. Isn’t that something that lays the foundation of a thriving business?

If you agree, then begin implementing these tricks in your referral program and see how things turn out.

All the best!

The post How To Use Referral Marketing To Drive More E-commerce Sales appeared first on Done For You.

On the one hand, good marketing and publicity drive the online reputation of a company. On the other hand, great sales drive a business.  So, the question is always, "How-to increase online sales fast?

With effective ways to boost eCommerce sales fast, you can create a sustainable model for your business that grows exponentially in a fairly short period of time. In the digital world, it is important that you work smart instead of hard.

Today, you can apply hacks/tricks to ensure that your online sales receive the necessary boost to make a strong impact on the market.

How to Increase Online Sales Fast

Wondering where you are going wrong?  Today we're going to talk about how to increase online sales fast.  In other words, how to boost website sales using the most straightforward method I know of that's worked for our Done For You Marketing clients...

Truly, it's a question we get asked all the time.  Folks write in an ask us for tips to increase online sales quickly?

And oftentimes, the answer really... It depends on your product - the thing you're selling! 90% of the time though, the way to increase your online sales fast is to do some webinar marketing with an automated webinar.

There are some caveats to that.

To Increase Online Sales Fast, You Either Need A Following...

First of all, in order to have a webinar and start selling online quickly, you need to have an email marketing list or some other kind of platform that you can market to.

That following can be on LinkedIn, Facebook, Twitter, Instagram, and all the other social networks.  Social followers are very loose followers. I mean, they might register for a webinar or they might not... It depends mostly on just what that relationship is.

If you have 200 friends and family, chances are it's not going to be a great audience to launch a webinar to.

If however, you have 200 followers who have followed you because they like your blog posts, your posts on Medium, or they like your Quora posts, then that's a very different story.  They are actually following you for the reason that you want to hold the webinar.  They're prospects and should be interested in your product or your service.

Or You Need An Email List...

The other way of marketing your webinar is to have an email list. We talk a lot on Done For You about email lists, marketing automation, and CRM's; and there's a reason for that. Email out-converts pretty much everything. You have an email list for years once it's built or as it's building. You can market whatever you want. You can promote whatever products you want - your own offers or your affiliate offers. Your business can take different directions and your list follows you because you have that relationship with your audience.

If you have even a small email list and an offer that you put a webinar together on, that is the ticket to increasing your sales fast.

... If You Don't Have An Email List Or Followers, Can You Still Increase Online Sales Fast?

If you don't have an audience and you don't necessarily have any social network followers, then it's going to be a long road.

Blogging and content marketing is your best bet unless you have an ad budget and can stand to do some paid ads like Google and Facebook advertising!

Generating a lot of revenue is less about the product, really; and more about distribution.  If you have hundreds or thousands of people a day coming to your website, then they will buy stuff from you when you make it available to them.  But if you just have offers on a website without any traffic coming to you, paid or free, then you're not going to be able to sell them. There's nobody to sell!

The internet is not one of those things where you build it and they will come.  They won't.

You own one website out of the billions that are out there. With a website, there is no foot traffic or people driving by your retail location... They just don't know your website exists unless you let them know!

Creating The Right Type Of Offer To Boost Website Sales

To boost website sales, you need to create an event where people want to purchase your product or service, and then you want to tell people about that.

Three years ago now, we had a client come to us. He had an email list of 1100 people. He tried everything with webinars, tried everything you can possibly think of. He went the high-dollar coaching route and everything else, so 1100 people on his email list.

He had the same question to me. It was right around Christmas time and he was like, "Jason, how can I make money from my website fast?" My answer, "Well, what we can do is we can put a webinar together for you. We can run it at the beginning of January, after Christmas of course. Using your email list, we'll mail for it for three or four days, and then I'll be on the webinar with you. We'll script it for you. We'll practice a couple of times and then go live on the webinar."

Before this ^^^^ conversation, he barely made anything online.

Case Study: $22,000 In Sales In 5 Days

After the webinar we wrote for him, he generated $22,000 in five days. So, the webinar went live, he mailed out our webinar replay sequence, and within five days he generated $22K...  Straight to the bank account.

Then, the next month he did the exact same thing. He ran another webinar and did another $22,000 in sales!

So for the next six months - we did a new webinar every month!

Then, We Added Some Marketing Automation

After the string of profitable live webinars, we automated all of the webinar promotions and started driving paid traffic into the front side of his sales funnel...  Into his lead magnet.  Then the rest of it just kind of came out of the marketing automation sequence.

So, that, my friend, is how to generate sales online fast.

1. Figure out what it is you want to sell
2. Put a webinar together
3. Put it in front of an audience and have them sign up.

The very first webinar I ever did, I had four people who registered for the webinar. Of those four people, three attended, two purchased. It was my first thousand-dollar day, off of a webinar where I was stuttering and stammering...

Need MORE Ways To Increase Online Sales Fast?  Here You Go!

Here are the top 15 tactics that should be in your playbook to boost online sales.

1. Resell, cross-sell and upsell

In the competitive environment on the internet, it is hard to retain your customers. With so many options in the market, your customers will most likely shift to another brand very quickly if you don’t constantly provide value.

With an eCommerce store, you can unlock the potential of upselling, cross-selling and reselling at a rapid pace. Let’s take a small example. Say you own an online gadget store. Today, you’ve sold a brand new mobile phone. Now, if you think about it, you can sell a lot of accessories that go hand in hand with a mobile phone: cover, charger, earphones, screen protector, warranty scheme, etc. With this tactic, you can easily generate more revenue from a single customer again and again.

2. Create a secure website

Cybersecurity is a major concern for shoppers these days.

In the last five years, 46% of Americans have been the victims of credit card fraud.

The best way to get popular on the internet is to create a website that is trustworthy. Google ranks the trustworthy websites amongst the first few pages of its search results. On the other hand, the other websites get pushed way back. If your website is not already a trusted source, act on it today!

You need to make sure that your website appears in the HTTPS format instead of the conventional HTTP format. Customers will most likely visit websites with the latter format.

3. Create a mobile-first index

The top eCommerce websites know the importance of creating a mobile-first index for their customers. Most of these websites have an application for both iOS and Android to help their customers shop via their smartphones.

Popular eCommerce platforms like Walmart and Amazon often launch app-exclusive offers for their customers who shop from their mobile applications.

The mobile-friendly interface will allow prospective customers to look and shop for products on the go. If you are going to hire a web development agency for the mobile version of the eCommerce website, ask it to develop a responsive screen resolution design instead of an adaptive one.

An in-depth look at the mobile-first index

Here’s what the official post from Google Webmasters has to say about the mobile-first index. Hang on, because this is a big paragraph.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

Mobile-first indexing is pretty much what it sounds like. From now on, Google will primarily consider the mobile version of your site to rank it in Google (both the mobile and desktop versions).

That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop.

On the other hand, if your site doesn’t perform well on mobile, your rankings will sink on both mobile and desktop.

This is a bold move by Google. Bold, but necessary.

In short, to rank well on Google with the mobile-first index, you need one important ingredient: a responsive mobile-optimized site.

4. Attract customers with discounts

The best way to attract new customers is to offer large discounts. If you have garnered a reputation for the platform on the internet, it will be easy for you to directly establish partnerships with banks and product manufacturers.

With this newly formed partnership, you can launch premium products exclusively on your website or go with cashback schemes for customers who have accounts with the banking partner.

5. Use the holiday period to your advantage

The holiday period is when the traffic on your website will most likely increase in an exponential manner. Is Christmas just a week away? Perfect! This is the time when you launch new and attractive schemes for your customers.

Instead of raising the prices to an all-new high, you should lower your margin a little to make a high quantity sale. Keep in mind that profits are made on selling affordable products in large quantities.

You also need to invest in marketing the offers on your website. Consider the Amazon Prime Day sale, for example. This sale lasts for only 24 to 72 hours but brings in exponential amounts of revenue for the company.

6. Set up convenient payment options

Setting up flexible payment options is the fastest way to increase your online sales.

When you have online as well as COD (Cash On Delivery) payment options, customers will automatically place their trust in you. Once you have established a strong relationship with your customers, you can ask them to put money in an online wallet with your platform.

This way, they can buy the product with just one click. Psychology suggests that this type of convenience increases the chances of purchase by a significant amount.

 7. Use social media to your advantage

When you host an eCommerce platform you cannot just sit back and wonder how to boost sales. Instead, you can use the free and easily accessible resources at your disposal.

With social media, you can easily make sure that your campaigns reach out to more and more people at a time. You can use social media for both fresh as well as remarketing ventures.

Amazon uses platforms like Facebook and Instagram for heavy remarketing. The next time you log in to one of these social media platforms look at the ads carefully. These ads will most likely be from Amazon on the items that you have already checked out but not purchased yet.

8. Invest in SEO

SEO is your biggest ally in the competition on the internet. With the right SEO techniques, you can stay one step ahead of your competitors and make sure that your website comes out on top of the search results.

SEO allows you to target specific keywords that customers will most likely type in the Google search bar while looking for products. SEO will also help you build a reliable online brand image with effective backlinks.

9. Ping abandoned cart owners

Several people who come to your website will add their favorite items in the cart, look at the checkout price and then quit the website. They will not check out because the price is too high.

Under such circumstances, you have already won half the battle. You have already captured the attention of the customer. Now, all they need is the final push. You can ping these people on their email or via a notification from the app.

A notification is as simple as "Your shopping cart is waiting for you" can help them make the final decision and purchase the product from your platform.

10. Invest in email marketing

Use email marketing to your advantage.

You must have a good CRM and marketing automation tool like HubSpot or Pardot to truly boost your sales to the next level.

With email marketing, you can easily carry out remarketing as well as notification operations in a personalized manner. Instead of spending millions of dollars on generic marketing, you can spend a few thousand dollars in a highly focused marketing campaign and get an excellent return on your investment.

11. Create an appealing website

This one is a no-brainer. In the initial stages, instead of focusing on increasing the range of products that you offer, you should focus on creating an appealing website.

All popular eCommerce websites start out slow. Websites like Amazon and Walmart started their business by selling books.

Now they have grown to such a level that they can sell laptops, TVs and washing machines worth several thousand dollars in an instant.

12. Optimize website content

An optimized and well-organized website will draw more attention than one that has more products. With website optimization, you can reduce the time that it takes to load, significantly.

Your customers will most likely check out at least 3-4 different eCommerce platforms for the same product.

If your web pages load faster, you have an upper hand in boosting sales.

13. Showcase genuine product reviews

Ecommerce websites have matured significantly over the past few years. People genuinely trust these platforms to deliver the right products on time.

However, they still want an incentive to rely on your platform. In such cases, you should showcase genuine product reviews from the buyers of the particular product.

How to get these reviews? Well...simple: email marketing. Ask the existing customers to rate the product and write a short review.

14. Invest in content marketing

Investment in content marketing is the wisest decision that you can make for your eCommerce store.

With the right investment in SEO, website optimization, and content marketing, your platform will climb up the ladder of search engine results.

We must admit, this is not the fastest way to increase online sales. Having said that, some of the pages you optimize for SEO have the potential to rank pretty fast and get you free organic traffic to your eCommerce store.

Do you need help with your content marketing? Do you want to get a high ROI from your content? Try these tools:

• Scriptly – Your sales funnel machine.

• Curately – Your content creation engine.

• Statly – Your analytics and tracking toolset.

 15. Launch a loyalty program

Loyalty programs are the best way to gain and retain customer attention. With these programs, you can easily cross-sell, up sell and resell new products to customers.

A loyalty program will also naturally result in word of mouth publicity. This type of publicity is extremely powerful, and it spreads like wildfire.

Increase online sales with these tips

These 15 tips will open new avenues for boosting sales on your platform. They will also breathe new life into the existing channels helping you gain more from each customer.

These are undoubtedly the fastest ways to increase your online sales. With the right amount of patience and investment, you will see an exponential increase in customer satisfaction rates!

Hopefully, as a result of reading this article, you now have a sense as to what steps you can take to achieve just that.

Good luck!

The post Top 15 Fastest Ways To Increase Online Sales [Updated] appeared first on Done For You.

Google Analytics lets you track both the progress and performance of that site. It’s a basic tool and a perfect addition to our advanced analytics suite, Axis.

Most importantly, Google Analytics provides you access to a pool of important data, such as

• how users find your site and
• how they interact with it.

This beginner’s guide to Google Analytics explains the type of information Google Analytics provides and how it will help your online business. The 5-minute guide to Google Analytics also explains how web analytics can help you make important business decisions.

The type of information Google Analytics provides

One of the greatest features in Google Analytics is the inclusion of custom dashboards. This allows you to develop custom dashboards for your websites. Here you can include any metric you might be interested in. Besides that, you can also select how you want the information to be displayed.

Google Analytics dashboard may look similar to this:

The information is displayed as reports, which include:

1. Real-Time Reports

This Real-Time Report shows information about who visited your website and what they did. So, you will know how many people viewed and read the great post you just published. Further, you will know how many people watched the video you uploaded recently.

There are different real-time reports. Some of them are:

i) Locations

Here you will know the location of your site viewers. Most importantly, you will see the page they have visited and how long they stayed there.

ii) Content

This section lets you know where visitors land on your website and how long they stay there. This means you will know the page URL, title and all the active users on a certain page (mostly in percentage).

iii) Traffic Sources

This section lets you know how visitors found your website. They could have found it via your new social post. Or they found it by typing your URL.

Traffic sources are very important in real-time. It indicates the traffic that your new social media post has generated. More so, it shows how a brand-spanking page is performing.

iv) Conversions

Every time you implement a business strategy, people will want to see whether or not it increased conversions. Luckily, real-time reports will provide that information.

This means you will see your top goals and the number of users that completed them (in percentage). Essentially, you will view this information either in the last 30-minutes or in real-time.

2. Audience Reports

This part categorizes users based on specific parameters.

Would you like to see how many users carried out a website search? Or those who bought a product/service in the last 12 months, but they did not do so in the last 14 days?

If yes, then you can get all that information – thanks to Google Analytics. This information is highly beneficial to online businesses. It can help in targeting certain sections of your audience.

However, you should take note of 2 vital features.

• For one, you must clearly define the kind of audience you would like to track.
• Second, Google currently launched a new Audience Report. It lets you view how those audiences respond to your remarketing campaigns.

Nonetheless, the audience reports show different information such as:

i) Active Users

Here, you will be able to track audiences who have visited your website in the last one, seven, 14 or 30 days. As such, you will be able to measure audience interest.

ii) Audiences

This lets you develop more granular audiences and use them in any other section of your Google analytics report. Nevertheless, you can only develop and apply a maximum of 20 audiences at once.

iii) Interests

Apart from knowing the number of audiences who visited your site, you should be able to know their interests. Well, Google Analytics gives you that chance.

However, you must enable your remarketing & advertising reporting features to get started.

Once you do, you can view user data depending on (examples):

• In-Market Segments: covers those interests related to a product like “baby & kids products” or “Hotel/travel accommodations.”
• Affinity categories: broad lifestyle groups like “Value Shoppers” or “Food & Dining Enthusiasts.”
• Other categories: more specific groups like “Pets” or “Hair Care.”

3. Behavior

Once you know the interest of your audience, the next thing is to know their behavior. The Behavior Reports shows information on how your users act once they visit your site. In addition, you will know how they used site search, how fast/slow pages loaded, and the content they viewed, and so on.

This kind of information is important for online businesses as they can uncover areas where their sites are not performing as planned.

4. Acquisition

The Acquisition Report offers detailed information on how users found your website. You will know what they did on the site. For instance, you will know whether they took certain actions like filling out forms.

Why Google Analytics is important for business decisions

To know why Google Analytics is important in making business decisions, we will take an example.

Let’s assume you want to know whether or not you should develop a mobile version of your business website.

As aforementioned, the Analytics suite lets you know your site viewers. So you will know those who used a mobile device and those who used other devices. Just sign in to your Analytics account and choose the last 1 year.

Navigate to Audience Reports>Mobile>Overview.

Once you do so, you will get a table indicating the number of audiences using a mobile device.

Google Analytics statistics go like this:

In our illustration, 84,123 visits (25.84%) of all site visits in that period of time come from mobile devices. Plus, another 14,360 or 4.41% came from tablets. The bounce rate of visits coming from mobile devices is 78.21% above the average of about 74% on other devices.

If you make a comparison of the data from mobile visits and non-mobile ones, you will clearly note that the data from mobile visits is slightly worse.

Hence, the GA statistics firmly suggests that further improving the mobile version of your business site may be needed right away This is because a significant portion of users use their mobile devices to view your website but more than expected abandon your website too soon.

5-minute guide to Google Analytics – Your next steps

As you can see in this guide, Google Analytics provides lots of information, which might be overwhelming if you barely know what you want. The most important part is to translate that information in a way that will benefit your online business. If you do not understand the basics of Google Analytics, then you should find an expert to implement it for you.

Nonetheless, Google Analytics is an extremely powerful tool that can assist online businesses to make decisions. When you have to make a new decision, you should first understand the information available in Analytics.

The second action is to raise a question and determine what information can answer that question. Lastly, you should segment as well as manipulate the information to find the right answer.

Axis – Advanced analytics

If you want a complete web analytics solution, that can work along with Google Analytics or standalone, then Axis is a tool that you would appreciate. What makes Axis analytics unique is that it offers patent-pending, real-time “opportunity-based” analytics that track visitors through your website and sales funnel so you can improve conversions and optimize their sales experience.

This is not about meaningless data; Axis is a tool that helps you understand what’s going on in your business, and what action you should take to improve sales results. Click here to book a demo.

The post 5-Minute Guide: Google Analytics appeared first on Done For You.

You might even be considering running Facebook ads to advertise your products or maybe even consider Google Shopping ads, or both.

If you don’t use landing pages and funnels for your e-commerce store, however, all of those efforts (along with time and money) are going to go down the drain.

We are willing to bet on it. Beer or a $15 bill? You pick.

Landing pages and funnels help build a sales machine for your e-commerce store.

Instead of spraying and praying, launching campaigns and wondering why they don’t work, and worrying if your ad spend is ever going to be worth it for you, just don’t launch campaigns or do any kind of marketing without landing pages & funnels.

Here are a few reasons why your e-commerce store needs landing pages:

Your customers won’t buy (not right away, at least!)

“I ain’t buying if I don’t know you”
“How do I trust you?
“What you got that others don’t?”
“How do I make an informed decision?”
“Oh, nice! Now, I’ll take my sweet time to think about this”

It’s only human that we think in those lines, and your prospects are thinking the exact same thing when they reach your store.

So, the first time they come visiting? They aren’t buying just as yet.

According to Marketo, approximately 96% of visitors that come to your website are not ready to buy — but they may be willing to provide contact information in exchange for valuable content.

That said, you have no more than eight seconds to persuade your website visitors to stick around.

Given that statistic above, what’s the point spending thousands of dollars to drive potential customers to your e-commerce store knowing that more than 90% won’t buy?

However, most visitors don’t mind:

• Grabbing a chance to save money (who does?)
• Providing an email address (in exchange for something valuable, like saving money with a coupon)
• Considering buying, given then you give them the time to do so
• Waiting it out, until they are ready to buy

You can give them just that.

How, you might ask…

• Use landing pages to generate leads first. People show implicit interest in your business when they sign up as leads. Your results are sustainable and predictable when you try to sell to these warm and hot leads instead of a cold audience (which your first-time visitors are).
• Use an exit-intent pop-up with a discount offer (use a coupon that’s provided to each person who signs up using email)
• Nurture your leads with email marketing, messenger bots, or SMS until they are ready to buy from you.

To get those email addresses or other information, however, you need landing pages. There are just no two ways about it.

Distractions are expensive

A typical e-commerce store is a prime example of clutter in digital form. And no, Amazon, Best Buy, and J.C Penny can pull it off, but it won’t work for anyone else.

See the image below. See how distractions are sabotaging your conversion rate? All those distractions, buttons, images, copy, links, and social buttons will only make your visitors go numb.

Source: Unbounce

The typical result: They come, they see, they leave.

Maybe you didn’t think about it this way but the fact that they come, leave, and do nothing is ridiculously expensive for your business. You just don’t think about it that way since you didn’t actually lose cash (in physical form).

Yet, you did lose opportunities. Several thousands of them (depending on how many visitors you get).

Singularity & focus

If you were hungry and you have at least 16 different plates on the table, what will you pick? Say, you wanted to buy a car but for your given budget, there are at least 23 different models (each with 4 to 5 variants), how are you going to zero down on the car you want to buy?

Say hello to the Paradox of choice. If you are presented with too many options, you are most likely to “not pick anything at all” or maybe just procrastinate.

Given that online users have astonishingly low attention spans and the fact that you are spending cash to bring in these visitors to your e-commerce store, you need to present your products with singularity & focus.

Now, your e-commerce store with a full catalog of anywhere from 2 to 200 products is not going to help your potential visitors focus.

Here’s your typical e-commerce product category page:

Now, compare that with this:

What kind of page is likely to give you better results?

No prize for guessing.

Your e-commerce store is the bottleneck

Whether you had your e-commerce store custom-built or used Shopify, BigCommerce, WordPress (with WooCommerce) or Magento to build your store, there’s only so much customization that you can afford to do.

Given how most clients build their e-commerce stores, they rely on developers, designers, and experts to customize stores depending on their needs.

Now, here’s the thing with marketing your e-commerce store the right away:

Extraordinarily awesome results come when landing pages with a single product on a landing page.

One product, a single product description, and a big button that says “buy now”. If you have 18 products, how many custom pages will you be able to build on your existing e-commerce store platform? Also, how quickly can you come up with those individual pages?

Developers or experts will charge you by the hour or a fixed price for a single page.

Getting all those different pages developed would mean dependence, wasted time (which is money lost), and God knows how many iterations per page.

Landing pages can be hosted separately. Further, you have various tools available such as our Page builder which helps you create as many high-converting pages as you need, in the time it takes for you to drink coffee.

Landing pages are proven, battle-tested and awesome

Heard of Shopify?

It’s an e-commerce platform that allows you to build e-commerce stores without worrying about technology, hosting, security, upkeep, updates, and any serious ninja-like server management.

With more than 600,000 merchants use across 175 countries, as of 2018, Shopify processed around $63 billion dollars (and counting).

How did Shopify grow like that?

The answer: dedicated, laser-targeted landing pages for everything they do online (including content marketing, content curation, SEO-driven inbound traffic, affiliate networks, and social media).

Apart from running dedicated campaigns for one of the several 3000+ apps in the Shopify App Marketplace, special physical events or meet ups, and conferences, Shopify invests in landing pages.

Here’s what Shopify does:

• Use content marketing and paid ads to drive traffic to dedicated landing pages (as shown below)
• Let potential customers sign up for a 14-day trial.
• Nurture leads with several goodies such as blog posts, exclusive perks, invites to special webinars or courses, and more.

That’s simplicity at its best, helping Shopify make around 245 million in revenue (last quarter of 2018).

You don’t need more proof than that, do you?

Need help with crafting a professional and complete marketing strategy for your e-commerce store? Need help with ads, landing pages, and funnels?

Fill out this form and we’ll get in touch with you to discuss details.

The post E-Commerce Stores Need Landing Pages. Here’s Why… appeared first on Done For You.

With more than 2.23 billion + active users on Facebook, we really don’t know what else can match the might of the social media monster. More businesses and advertisers are taking to the platform than ever.

When it comes to eCommerce stores and straight to Amazon clicks, a lot of advertisers are still approaching Facebook ads the old way. eCom store owners and advertisers are still trying to get the humble, tried-and-tested “single image ads” to work like they used to.

As a supplement vendor, you’ve got LOTS of creative.  Bottles.  Models.  Action shots (like in the gym).  Events.  You have visual assets that you can use (lots of them) — product images, product videos, and several products to advertise.

Facebook knows that, and it’s been slowly working on its ad platform to give you not only a worldwide audience of billions of people but also some fantastic ways to showcase your brand, products, and services.

Image ads on Facebook and Instagram used to work well.  Now, it’s very hard to attract a cold visitor with image ads alone.  Not to mention, video and other ad types give you audience-building benefits that you can’t get any other way!

Boost CTR To Your Store With Images As Video Slideshows

Curious about what the average CTR (Click through rates) on Facebook is? Mark Irvine of Wordstream has a handy post listing out the average CTR of Facebook ads across industries.

Now, whatever benchmark you saw on Mark’s post, expect a higher CTR when you use video. Video works better than images in most cases (and we can tell you that without even testing or wasting time running several campaigns).

If you have more than one image or image ad available for Facebook Ads for supplement sales, it’s a no-brainer to convert those images into a video slideshow.

No, you don’t need any software, fancy editing skills, or a video team of any sort. Facebook allows you to turn your images into a video slideshow from right within your ads manager.

More Ad Imagery With Carousel Ads

One picture is worth a thousand words. So, what are several images really worth? Facebook’s Carousel ads — which consist of several cards scrolling horizontally — are perfect for supplement store owners.  You can use images of the bottle, athletes, workouts, whatever.  The collection of images come together to create an emotional connection that you want with your audience.

In fact, carousel ads have been specifically created for eCommerce businesses so that you can show several related products in the same ad.

Each image card consists of space for a product image, copy (text) for that particular image, and a URL pointing to the product page.

Note: Just in case your ad isn’t getting as many clicks as you expected, Facebook even has an option to create an “audience” with people who interacted with your carousel ads (even if they just scrolled but didn’t click).

Instant Experiences (Collections)

Collections are just the thing made in heaven (or Facebook) to help you showcase your supplements. See your conversion rates soar by creating immersive experiences for your potential customers from within Facebook by using your product images and videos along with Facebook’s interactive elements.

Collections are built for eCommerce, as you can see. Using images or videos as the first thing your potential customers see, you are immediately led to explore products and shop for them by browsing within the collections element, full screen and mobile-optimized.

With a call to action at the end (and for each of the products displayed), you can’t deny the sheer pull visuals have over your prospective customers.

Video Ads for Supplement Retailers

Facebook is big on video. And so are we for our Ad Management Clients. With video, you get cheaper clicks, brand exposure, and you also get to build an audience on Facebook’s back of people who watched more than X% of the video!

It allows you to use regular videos, vertical videos, and 360 degrees videos, and you should be big on video too.

Today, you can shoot simple videos with your smartphones. You also have access to several video tools available for you to make product videos, talking head videos, stop-motion videos, animated videos, and more.

Make use of what you have for Facebook Ads for eCommerce, create videos, and use Facebook to let the world know.  Your supplement sales will start skyrocketing!

Canvas: The Immersive Experience

Consider this: More than 95.1% of the entire user base of 2.23 billion on Facebook access the platform on their smartphones.

[Img Courtesy: Statista]

Facebook knows that and it wants you (the advertiser) to focus on mobile more than anything else. As such, there are some ad formats that were built for the “immersive mobile experience”.

Canvas is one of them. Canvas is a truly flexible and immersive experience, right on mobile, and without users having to leave Facebook.

Here’s an example of Jack In the Box (Burger in a Box) advertisement letting users explore using multiple interactive elements, including images, video, 360 degrees video, and more. Users also have the option of uploading photos and to find a store near them

Next Step

These new ad types are the key to starting or saving your Facebook campaigns.  Rocking these things early on will launch you out of the gate fast and put a lot of audience data behind you.  If you’ve got campaigns that are cooling off – then working some of these new ad formats may be the key to bring your supplement sales back in line.

Either way, if you need more sales, Facebook Ads are a great way to get them.  And, we can help.  Watch this short video and you’ll see exactly what to do next!

The post Facebook Ads For Supplement Sales: How To Dial Up eCommerce Sales Fast appeared first on Done For You.

That’s why, when we talk about Facebook Ads, we normally talk in terms of funnels.

Usually, Facebook Ads lead to funnels. Leads are generated. Email marketing automation kicks in at that point and leads are nurtured continuously with autoresponders and email marketing campaigns.

Funnels are too elaborate. If you depend on funnels, you’d have to wait until your leads (or pipeline) reaches a critical mass before you see results. That’s the norm, but very effective.

Given the chances, businesses would like to go ahead and start selling. Like, right away. It’d be nice not to wait for lead generation, nurturing, and then selling.

Particularly during holiday sales, special occasions, when you have a reason to provide discounts, or when you just have to make sales happen.

The larger (or the more popular) your brand is and the more social proof you have, the easier it will be for you to set up direct sales campaigns. Even for the smallest of the businesses though, direct selling Facebook ads are certainly a possibility and you can launch them straight away pointing your target audiences to product pages, subscription pages, or your sales pages to get sales right away.

Here are a few examples of how brands launch Facebook ads meant to get sales (as compared to brand awareness, reach, lead generation or other ad objectives):

M. Gemi

M. Gemi is a brand owned by RCW, Inc., and the fashion retailer specializes in Italian footwear fashion for men and women. They sell a range of fashion footwear ranging from sneakers, oxfords, leather boots, and more.

Nothing tells a story better than a product doing what it does best. In the case of M. Gemi’s footwear collection, this Facebook ad clearly puts the emphasis on the product in action, right where you’d expect it to be.

The vibrant colors, the typical Italian design, and the minimalist way to showcase products works great with Facebook’s emphasis on visuals and design.

CreativeLive

The digital education industry is going to be worth a whopping $243 billion US dollars by 2022

CreativeLive is a passionate community of creators, artists, educators, and specialists making a difference to 10+ million students with 1500+ curated classes. It boasts of 650+ world-class instructors on its platform.

Creativelive ads pick a target audience that’s likely to be interested in a particular class (like portrait photography class, in this example), and target them with an ad that communicates precisely just what they want. Also, did you notice how both the image and the copy are minimalistic and succinct?

Lazada

E-commerce stores are usually the incumbent heavyweights that use product display ads, carousel ads that showcase products, and Facebook ad “collections” — all designed for making sales happen through Facebook ads instantly.

Headquartered in Singapore, Lazada Group is a Southeast Asian e-commerce company founded by Rocket Internet in 2012 and is owned by The Alibaba Group.

Operating business in Indonesia, Malaysia, The Philippines, Singapore, Vietnam, and Thailand, Lazada sells over 300 million products — from electronics to home appliances and from sports equipment to groceries.

As expected, their Facebook Ads are concise, hyper-targeted, local (to each of the countries it operates in), and simple. In the example above, Lazada uses product feeds to create Dynamic, Product Display ads — all of them complete with attractive offers and awesome product images.

ThinOptics

ThinOptics is an e-tailer featuring several designs for your reading classes — from flashcards to cases and even keychains.

Being a niche product, they’d do exceptionally well when they have several ways to tell a story (featuring their product)

Of the many types of ads ThinOptics runs on Facebook, their video ads truly standout.

Notice a slight tinge of humor in their ads, simple and effective copy, and an offer like “Lifetime Replacement Guarantee”

M3D – Micro 3D printer

If you ever thought that Facebook ads are best for businesses that sell toys, events, and tickets to the movies, you are so wrong.

You can run ads that sell 3D printers too, just like PrintM3D does. M3D is a tech-startup that’s trying to bring 3D printers to the desks of Individuals. Why should only corporate giants have all the fun?

M3D’s Facebook ads are out to make sales. A straightforward ad with an image showing their 3D printer on a desk with a simple offer, a coupon code displayed upfront, and that’s all it takes to make your ads work sometimes.

DailyBurn

DailyBurn features more than 1000+ certified expert-taught fitness workouts regardless of where you are on the fitness spectrum. Whether you have just 30 minutes or a couple of hours during the day for your workouts, DailyBurn has a plan for you.

DailyBurn uses single image Facebook ads, Video ads, and also carousel ads to make an impact, generate leads, and often launches direct campaigns to make sales (like the example above).

A single image with a bright-colored background featuring an image of an actual Dailyburn customer goes a long way to drum up engagement for the ad. Further, the ad doesn’t waste any time and comes straight to the point: for a limited time only, subscribe for just $14.99 per month.

EyeBuyDirect

EyeBuyDirect sells prescription eyeglasses, sunglasses, and other products with a special focus on research, design, and production in-house.

Facebook ads from EyeBuyDirect’s creative team scream minimalism while following all the best practices in the book.

Using Images of real people wearing one of the thousands of prescription eyeglasses and frames in their inventory, using numbers (brain food for us humans), making simple and direct offers, and setting expectations right — they are all right on the list of best practices making these ads just work.

Would you like to create high-impact Facebook Ads that work for your business?

Or maybe you need help with your existing Facebook ad campaigns. In either case, send us an inquiry and we’ll take it from there.

The post 7 Stunning Examples Of Facebook Ads For E-Commerce appeared first on Done For You.

With more than 2.23 billion + active users on Facebook, we really don’t know what else can match the might of the social media monster. More businesses and advertisers are taking to the platform than ever.

When it comes to ecommerce stores, however, we still don’t see that kind of action yet. If any, many ecommerce store owners and advertisers still stick to the humble, tried-and-tested “single image ads”.

If you are into ecommerce, chances are that you have visual assets (lots of them) — product images, product videos, and several products to advertise. Facebook knows that, and it’s been slowly working on its ad platform to give you not only a worldwide audience of billions of people but also some fantastic ways to showcase your brand, products, and services.

Image ads on Facebook work well. But you won’t know any better if you don’t test it against several other ad types (because they are very much there, and they are fantastic).

As far as the options available to you Facebook Ads for ecommerce, there was nothing like this before.

If you aren’t already doing it, these are various ideas available for you to use while running Facebook ads for your ecommerce store.

Boost CTR with images as video slideshows

Curious about what the average CTR (Click through rates) on Facebook is? Mark Irvine of Wordstream has a handy post listing out the average CTR of Facebook ads across industries.

Now, whatever benchmark you saw on Mark’s post, expect a higher CTR when you use video. Video works better than images in most cases (and we can tell you that without even testing or wasting time running several campaigns).

If you have more than one image or image ad available for Facebook Ads for ecommerce, it’s a no-brainer to convert those images into a video slideshow.

No, you don’t need any software, fancy editing skills, or a video team of any sort. Facebook allows you to turn your images into a video slideshow from right within your ads manager.

More real estate leads with Carousel Ads

One picture is worth a thousand words. So, what are several images really worth? Facebook’s Carousel ads — which consist of several cards scrolling horizontally — are perfect for ecommerce stores (it can be used for any kind of a business though). In fact, carousel ads have been specifically created for ecommerce businesses so that you can show several related products in the same ad.

Each image card consists of space for a product image, copy (text) for that particular image, and a URL pointing to the product page.

Note: Just in case your ad isn’t getting as many clicks as you expected, Facebook even has an option to create an “audience” with people who interacted with your carousel ads (even if they just scrolled but didn’t click).

Instant experiences (collections)

Collections are just the thing made in heaven (or Facebook) to help you showcase your products. See your conversion rates soar by creating immersive experiences for your potential customers from within Facebook by using your product images and videos along with Facebook’s interactive elements.

Collections are built for ecommerce, as you can see. Using images or videos as the first thing your potential customers see, you are immediately led to explore products and shop for them by browsing within the collections element, full screen and mobile-optimized.

With a call to action at the end (and for each of the products displayed), you can’t deny the sheer pull visuals have over your prospective customers.

Videos in Facebook Ads for ecommerce

Facebook is big on video. It allows you to use regular videos, vertical videos, and 360 degrees videos, and you should be big on video too.

Today, you can shoot simple videos with your smartphones. You also have access to several video tools available for you to make product videos, talking head videos, stop-motion videos, animated videos, and more.

Make use of what you have for Facebook Ads for ecommerce, create videos, and use Facebook to let the world know.

Canvas: The immersive experience

Consider this: More than 95.1% of the entire user base of 2.23 billion on Facebook access the platform on their smartphones.

[Img Courtesy: Statista]

Facebook knows that and it wants you (the advertiser) to focus on mobile more than anything else. As such, there are some ad formats that were built for the “immersive mobile experience”.

The Canvas is one of them. Canvas is a truly flexible and immersive experience, right on mobile, and without users having to leave Facebook.

Here’s an example of Jack In the Box (Burger in a Box) advertisement letting users explore using multiple interactive elements, including images, video, 360 degrees video, and more. Users also have the option of uploading photos and to find a store near them

Next Step

These new ad types are the key to starting or saving your Facebook campaigns.  Rocking these things early on will launch you out of the gate fast and put a lot of audience data behind you.  If you’ve got campaigns that are cooling off – then working some of these new ad formats may be the key to bring your supplement sales back in line.

Either way, if you need more sales, Facebook Ads are a great way to get them.  And, we can help.  Watch this short video and you’ll see exactly what to do next!

The post Facebook Ads For Ecommerce: Are You Missing Out On These Ideas? appeared first on Done For You.

If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or failure of a business. And, this factor becomes even more important when we talk about e-commerce websites.

You cannot expect everyone to buy a Rolex, and an Armani suit. Defining your target audience, and optimizing your marketing strategy and website according to these factors, therefore, becomes quite important.

This post is going to talk in-depth about all these factors, so let us have a look at the factors that play a pivotal role in optimizing luxury e-commerce websites –

Pictures speak louder than words

In marketing, a beautiful picture can do what no other gimmick can.

When it comes to selling luxury items, you need to generate the feeling of luxury. And, a beautiful picture can do that with the right supplemented content.

Take a look at the high-end merchandise brands, such as Louis Vuitton, Prada and more. They all have one thing in common – the most beautiful product pictures ever!

So, if you are into luxury e-commerce websites you need to bring in a good product photographer who can showcase the feeling of luxury with evocative photos.

Content that conveys the feeling of luxury

Visual elements are just a part of the overall look and feel of a website. You cannot tend to supplement the textual part with beautiful visual content.

It is the amalgamation of beautiful visuals and powerful content that entices your target audience to hit the buy button. So, the second most important element that plays a massive role in optimizing luxury e-commerce websites has to be content – product descriptions to be more specific.

A pro tip: write content thinking that you are dealing face to face with the client. What would you tell the customer, if you were dealing with them in-store? This could help you choose the right words, and frame the right product descriptions. And, at the same time give your content the look and feel that’s more human than written for search bots.

An overall luxurious look and feel

Luxury means something unique – if it was common, why would it come with a high price tag?

When you are dealing with luxurious and unique things, it becomes quite obvious that your e-commerce website should also induce a similar feeling. Therefore, everything from the images on the website to the color patterns and typography should evoke a feeling of luxury.

For instance, using stock photographs could be a big turn off.

You need to showcase how special you are by showing off your products and their uniqueness.

A pro tip: use more white space and fewer colors.

Remember, it’s not just about the goods that you are selling but how you are making the customer feel that sells in the market. So, try to make sure that all the elements to create a feeling of luxury as soon as the person lands on your website are in place to make your luxury e-commerce website successful!

Focus on the feeling of exclusivity

As already mentioned, exclusivity is always the companion of luxury. Luxury products are always exclusive – that’s why they come with such a hefty price tag.

For luxury markets, you cannot rely on the most common strategy that works in the e-commerce industry – flash sales. Why?

The answer is fairly simple – it will prompt the audience to wait for that time of the year to buy your products. Scarcity and exclusivity, therefore, become two crucial factors here.

You cannot expect those big banners of ‘Buy Now’ and ‘Sale’ to work for your luxury e-commerce website. Instead, something like ‘Limited Edition’ or ‘Limited Quantities’ could work like magic.

There are virtually countless examples of luxury brands using this tactic to sell high-end products, be it clothing, accessories, jewelry or any other niche, for that matter. So, you can take a leaf or two out of their book and give it a try yourself!

In the end, it’s all about the feeling of luxury

Luxury does not reside in the product for which the customer is paying a high price. It lies in the feeling of being exclusive that works the magic. Creating this feeling of luxury is what your e-commerce website must do.

Considering the fact that you don’t have the luxury of the customer being able to physically see the high-end product you are selling, it becomes difficult to tempt them to buy something that comes with a large price tag.

And this makes it even more critical to have a unique and special website design. The content and the images that are going to be used on the website are essential. After all, the success and failure of the venture is going to entirely depend upon these factors.

You need to study the niche, play your analytics cards right and figure out the factors that capture the customer’s attention when buying luxury goods.

Once you have that list, you can eventually focus on the key factors that you need to have a powerful e-commerce website that sells luxury products like hot cakes.

Conclusion

Luxury can be sold online, but only if you understand the most basic factors that contribute to making something luxurious.

With a thorough understanding of those factors, you can easily create a win-win strategy for your luxury e-commerce website, and churn the numbers and revenues that you always wished for.

Try implementing the steps mentioned in this post, and you will see that things will start to fall into place in just a matter of days.

So, are you up for it?

The post Factors For Optimizing Luxury E-Commerce Websites appeared first on Done For You.

Go to any e-commerce store and the store owners expect you to take action in this sequence (might not be in this order):

• Visit site
• Browse products
• Make a purchase

Bad news: You’ll make some sales, but it’s not a predictable occurrence and you’d never be able to tell just how much you’d make in sales or revenue in any given month (unless you are Jeff Bezos or his team reading this).

We see e-commerce stores making this mistake over and over where there’s just a store and products available for potential customers to browse.

We get it. You want to make sales. You want your e-commerce store’s revenue to soar. And, you want to profit from your business.

E-commerce store mistakes

You won’t make anything happen with the predictability and sustainability in revenue if you take that “show up expecting to sell” approach.

Here’s a simple fact:

People don’t sit with their credit cards in hand looking for something to buy. Even if they did, it’s not going to be your e-commerce store that they’ll be coming to.

You need a sales funnel for your e-commerce store

But why bother with a funnel for your e-commerce store?

Your customers go through this pattern before they actually buy:

• Visit store
• Browse products
• Read blog
• Follow you on Twitter or Facebook or Pinterest or Instagram
• Wait
• Wait some more – for the right time to buy or until they really have a need.
• One fine day, they buy

You don’t know when they’ll make a purchase and you have simple ways to be ready for them when they are ready. This process, from visiting the store for the first time till the customers buy, is called a pipeline or buyer’s journey or sales funnel.

That’s why you need sales, even for an e-commerce site. Here’s a simple, three-step process to get a sales funnel up and running for your e-commerce store:

Prepare to make an offer

You’ll need to make an offer to your potential customers when they visit your e-commerce store to make a purchase. Your customers need a compelling offer to consider a purchase. They have options so they need to be sure that they are likely to get a bargain (or much more value) if they purchase your products.

When we say “offer,” we don’t always suggest giving away “discounts.” We don’t even suggest coupon codes, deep discounting, or cutting costs as a way to do business or promotions.

But you can consider coupons if you have to.

Other kinds of offers could be a handy guide on how to use your product better, or a guide for your customers so they can solve a particular problem with the help of your product.

Deliver on your promise

For the sake of simplicity, let’s assume that you are giving a discount coupon for the visitors of your e-commerce store. Using popups, links, or slide-ins on your e-commerce site, you’ll make that offer.

Some of your potential customers will sign up for these offers through one of the many opt-in forms.

At this point, you’ll need a way to deliver this coupon code to your leads and the easiest way to do that is with email.

Use an autoresponder sequence to send out the coupon immediately on sign up, and you can choose to have a complete onboarding series (email messages) to nurture your e-commerce store leads later on (see below).

Following a lead sign up on your e-commerce site, you can choose to take multiple routes in addition to your autoresponder sequence.

One example of that is a flash sale email sequence.

Follow up and nurture e-commerce store leads

Even after your potential e-commerce store customers express interest by signing up for a coupon code, there’s no guarantee that they’ll buy right away (some will, most won’t).

That’s why you need to grow your email list — a full list of potential customers who signed up for your offers on your e-commerce store. The longer the list, the more predictable the sales figures of your e-commerce business are going to be.

How well you make this happen depends on:

• The way you generate leads
• How your autoresponder sequences are setup and how you do email marketing
• The strategies you use to attract, engage, and profit by using sales funnels, email nurturing sequences, etc.
• How you re-engage non-responsive subscribers, non-responsive previous customers, etc.

What’s your focus on your e-commerce store, right now? To generate sales right away or to generate leads for more predictable sales and revenue?

The post E-commerce Stores: You Can’t Sell By Just Showing Up appeared first on Done For You.

The global eCommerce growth is stunning. In 2017, it was around $2.3 trillion and is expected to reach $4.5 trillion in 2021, according Statista. In the United States alone, eCommerce accounts for almost 10 percent of retail sales — a number that is increasing by nearly 15% each year.

Which eCommerce trends are set to dominate this year? In this article, we discuss the 6 most powerful eCommerce trends you need to know in order to keep growing and stay ahead of the competition.

1. Amazon Advertising

When you’re selling on Amazon, Amazon Advertising is one of the best ways to get traffic to your product listings.  It’s incredibly high converting traffic and you can narrow down on keywords and categories you want your ads seen in!

… And if you’re not set up yet, we can build an Amazon Store for you!

Here are some ways to do it:

1. Sponsored Brands

Sponsored Brands appear above the Amazon search results and help advertisers build brand awareness.  You can also promote multiple products inside the listing and, since Amazon is filled with buyers, these Sponsored Brands listings convert very well.

2. Product-level profitability

With Amazon Advertising, you can dig into your product level profitability.  That means you can track profit magins, gross profits and overall ad spend on each of your products and campaigns.

3. Increased Page-Level Conversion

Traffic, sales, and reviews are conversion drivers in Amazon.  Traffic and a solid organic search position helps your products earn the Amazon’s Choice designation, helping you stand out to buyers.  Then, the more sales, the more traffic…  It turns into a self-feeding frenzy.

4. Category-specific targeting

Sponsored Products are the most popular advertising option, and the one we use most often for your clients.

These ads appear above, below, and alongside the Amazon search results, as well as on product detail pages, and are similar to Google’s product listing ads.

Sponsored Products allow you to use category-specific targeting, which shows your company’s products alongside complementary products, increasing conversion from your competitor’s listings.

Using this functionality allows you to showcase your products right along with established brands and competitors in the Amazon marketplace.

5. Negative keywords

Negative keywords let you exclude specific words or phrases from a larger keyword search, making sure you don’t rank for the wrong search terms.  The quickest way to do this is to see which keywords are getting a lot of clicks but few conversions.  Is there a common word in the phrase that you can pull out?

6. Using Advertising Cost of Sale (ACoS)

ACoS is a ratio of your ad spend to revenue. For automatic campaigns, ACoS is at the group level, but for manual campaigns, you get your ACoS on a product level.

Of course, the lower your ACoS is, the better.  However, when you’re liquidating a product, launching a new product, or trying to gain entry into a new market – you’ll want to set your ACoS higher.

2. Influencer marketing

Micro-influencers marketing has been riding on the back of the social media explosion. The marketing channels for this event have been Facebook, Twitter, Instagram, and YouTube. But blogging and Pinterest are also very effective.

The top end of the influencer spectrum is taken by celebrities like Kim Kardashian. Kim has reportedly had companies paying her up to $500,000 to share their brands with her 95 million followers. But you don’t need to be a celebrity to be an influencer.

At the other end of the spectrum, are micro-influencers who build a base of loyal and active followers through a niche interest or a particular passion. The niche could be any subject ranging from babies to business, cats to cars, or face cream to fashion, and anything else you can think of. These micro-influencers may have only 3000 followers or even 100,000 followers.

What is influencer marketing?

At a simple level, it is word-of-mouth marketing on a massive scale. The stay-at-home mom who runs a blog about parenting her pre-schoolers reviews a book about "How to End Temper Tantrums" and her 5000 devoted followers are straight onto Amazon to place an order.

Why is influencer marketing so effective?

Our stay-at-home mom, and the other micro-influencers, are changing how products and brands are perceived. Direct marketing is often impersonal and seen as having a vested interest. And consumers don’t know the product nor do they know the salesperson. Direct marketing often needs a two-step approach to making a sale and then a raft of bonuses and money-back guarantees to win over the customer.

But if a member of your family or a friend recommends a product you are more likely to buy without hesitation. A micro-influencer is seen in the same light. You can relate to them, you feel you know them, and they are trustworthy.

How can you work with micro-influencers?

Micro-influencers are for you if you have a micro-budget! It is easier and cheaper than other traditional forms of online marketing (think Google AdWords!). Check out social media platforms for your niche, and team up with those micro-influencers. It is an effective way to promote your product or service.

3. Email marketing

Email marketing and automation is a very effective way to connect with your customers, and others, who have subscribed to your mailing list.

So, why is email marketing included in current eCommerce trends? The modern consumer has evolved beyond the scope of this older marketing strategy. But when it comes to getting your product or service in front of your customers, email marketing leaves social media standing. Email converts readers to buyers at a higher rate than other marketing platforms.

Email is also evolving. You can target your customers with relevant special offers based on their buying habits. Emails are interactive. Now your customers can make secure purchases directly from within their email with just one click.

Email is an excellent method to establish long-term relationships with your customers. Email marketing allows you to educate your clients, and share tips and tricks related to your niche. In turn, you can receive great feedback from your customers and new product ideas by the creative use of competitions and surveys. Email is an efficient way to drive customers to your website.

4. Mobile marketing

Most of your customers use mobile devices. In 2018, more than 50% of internet traffic comes from smartphones and tablets (source: Statista). Therefore, a website that is responsive to mobiles is essential.

It is now more likely that eCommerce customers will reach your website from a smartphone or tablet.
Many people from across the age ranges are becoming more confident with buying products and services through their mobile devices.

Marketing Week reported that 33% of 18—24-year-olds preferred to buy products directly through Facebook. This statistic should encourage businesses to create a marketing budget for social media. Run a Facebook Ads mobile campaign directed at this age group.

Mobile marketing is changing the face of eCommerce, just look at the rise of Uber as an example. There are over a million apps available for smartphones and tablets. PayPal and Apple Pay working with banks and other institutions will affect the way we move our money. So now is the time to consider mobile-first, when creating your eCommerce marketing campaigns.

It's not too late to adopt a mobile mentality. Mobile traffic is the future!

5. Voice search

When voice search came out on Siri, few people had thought to buy products with their voice commands.

Apart from Apple’s Siri, we now have Amazon’s Alexa, Microsoft’s Cortana and Google Assistant. They have different skill sets. For example, Alexa can tell you what the weather will be tomorrow. Google Assistant can book an appointment for you with your local hairdresser.

We can talk to our smartphone to make a Google Search or instruct our phone to call a friend. Many people who have used these voice search platforms wonder what life was like before they had them.

Why are people taking to voice search in such a big way? Here are the reasons according to one survey:

• It’s quicker than going to a website or using an app.
• I can use it while I’m driving.
• It’s more fun!
• And, it’s easier than going on a website.
• It’s a more exact way of searching.
• I don’t like typing on my mobile phone.

We type at 40 words a minute and speak at 150 words per minute. So we can get our question answered faster with a voice search.

Computers now understand voice commands. Anyone who has used the "voice to text" feature in Google Docs will know how accurate voice recognition technology is.

So, what’s the take on this for eCommerce? It is important to optimize your website and blogs for voice search. Then you can work on your product pages and descriptions for voice search. Start with using search phrases that people use and questions they ask, rather than keywords.

Voice search on your website makes it more accessible for those with physical disabilities. Offering clients an experience they are familiar with, you can expect to increase conversions in your eCommerce store.

6. Chatbots for a better user experience

Keeping your visitors engaged on your website is an essential part of digital marketing. This is often overlooked by eCommerce store operators. Lower your ‘bounce’ rate by letting Chatbots take the strain! If you don’t get that qualified customer, then one of your competitors will!

What are Chatbots?

We mentioned examples of Chatbots (Bots) in an earlier section, Siri, Alexa, Cortana and Google Assistant. If you thought Bots are just for the big boys, you can think again! Bots as pieces of software are now within the scope of a small business’s budget. So it is important to understand how they can help you succeed.

A Chatbot (a robot that chats!) is software that copies human phases. It works through voice commands, text chats, or both. Your customers can have a ‘virtual’ conversation by asking your Bot a question. And the Bot can give an automated response or carry out a task.

Bots work well with eCommerce. They can engage visitors. They can send newsletters, daily updates, and generate leads.

Using a Bot

A Bot is a virtual assistant that handles your repetitive tasks. This software is a great way to enhance customer relationships.

A customer can visit your website at any time of day or night and your friendly Bot pops up with a greeting. Your visitor asks “Do you sell widgets?” the Chatbot can recognize information and give a reply “We have the best stock of widgets in the county”. The Chatbot can ask your visitor “Can I help you with your order? Your customer might reply “I want information”. To which your Bot asks for name and email address to send information. The customer is added to your mailing list.

Advantages of using Chatbots for you and your customers are:

• Your customers are familiar with this communication.
• Bots offer a good user experience, can be programmed to answer FAQs.
• Customers can find what they are looking for quicker.
• A Bot helps create a personal customer experience.
• A Bot will help to create a higher profile for your business.
• Your customer service can run 24/7

Technology is improving by the day, and that makes personalization a must on customers' eCommerce journeys.

Moreover, there are some Chatbot services, like ManyChat, that allow you to create a Bot without code.

Powerful eCommerce trends — What's more?

Now that you know about the things driving eCommerce companies forward in today's marketplace, it's time to put some of it into action!

We'd love to help you put together a Growth Strategy for building your eCom business online, whether that be in Amazon, Shopify or any of the other eCom platforms.

All you have to do is click the button below, fill out the Action Plan form, and schedule a call with us!

The post 6 eCommerce Trends And Conversion Tools You Need To Know About appeared first on Done For You.

If you run an e-commerce business, you cannot ignore the importance of Facebook. It’s as simple as that!

When we talk about leveraging the power of Facebook to drive e-commerce sales, it’s not just about creating a Facebook page and waiting for the magic to happen. It won’t happen ever.

You need to put forth efforts to bring good results and get more sales out of your Facebook marketing endeavors. One of the most trusted ways to generate e-commerce sales that have emerged in recent times has been the use of Facebook ads.

However, many businesses are struggling to find the right way to use Facebook ads. And, this is what we are going to discuss as part of our blog here.

So, without wasting any time let us get to the topic – how to generate e-commerce sales for your business using Facebook ads.

1. Bring buyer personas into action

One of the biggest mistakes marketers make while creating Facebook ads is that they focus on creating generic content for the advertisement. This is major mistake because they are lost in the fallacy of attracting as many people as possible from the crowd.

As a result of this generic content, more often than not, the ads fail to make an impact.

This is the reason that bringing buyer persona into action can be a great idea!

By creating a representation of your actual customer, based on your existing ones, you can develop the persona of your ideal customer.

This can help you create content that better resonates with your ideal customer and develop content which would create an impact on your target audience.

2. Eliminate curiosity clicks

People who are not looking for a solution, or people who are simply curious, are going to eat up your Facebook advertising budget.

Therefore, you need to do whatever is needed to eliminate these so-called curiosity clicks.

How to do it?

Simply create more relevant ad content. For instance, if you are selling a leather jacket which is targeted at the high-paying market segment, list the price of your jacket in the advertisement. This would prevent people who cannot spend this much money to click on the advertisement.

Similarly, listing out shipping details if you are confined to selling only in a particular area could be another great idea.

3. Use the power of words and images

With the literally countless number of businesses trying to make an impact on Facebook using its ads platform, it could be impossible to stand out from the crowd.

This is where you need to smartly inculcate the power of words and images in your ad copy.

For instance, creating an urgency to buy the product using words such as “Limited Stock,” “Only 100 left” and more could be the easiest way.

In fact, you might be amazed to know that “You” acts as a trigger word and has been shown to boost the performance of ads manifolds.

If we look at the most powerful and impactful words in ad-campaigns based on a study from SEM Rush, the term “Free” comes out on top.

In a similar way, when it comes to using images in your web copy you need to focus on a few details such as:

• Using a clear image that brings the focus to your product
• Use close-up images of people
• Alternate between people images and close-ups for multi-product ads
• Don’t obstruct the user’s line of sight

4. Create different types of ads based on your need

When it comes to advertising on Facebook, there are two types of ads that you can create for your business.

The first are the ones that could be used to capture the information of users and are referred to as Facebook Lead Ads. The second are the ones that could be used to get direct conversions, which we will be referring to as Dynamic Ads.

Let’s talk about the two in detail.

Lead Ads

The best thing about lead ads is that they capture the user’s attention. As it is quite difficult to grab the user’s attention in today’s competitive economy, Facebook lead ads can do what you would not have even imagined.

There are quite a number of businesses that have leveraged the power of Facebook lead ads to good effect and reaped great results.

Dynamic Ads

These ads work best for e-commerce businesses when you are looking to achieve the following results from your ad-marketing efforts:

• Improve your ad reach
• Retarget visitors from the past
• Reconnect visitors across multiple devices such as a computer, mobile and tablets

In fact, Facebook has a dedicated help page for businesses looking to get the best out of their dynamic ads.

Based on what you are targeting as part of your Facebook advertising services you can choose to implement either dynamic or lead ads strategy and see how it turns out.

Attention. Interest. Persuasion.

In order to make the most out of your Facebook advertising efforts and generate e-commerce sales, you need to focus on these three things:

• ATTENTION seeking headlines: As already stated the attention span of users on the web is decreasing day by day. Therefore, you need to come up with something that captures the user’s attention instantly. Using the magic of powerful and persuasive words is, therefore, something you need to practice.
• Build INTEREST: Once you have captured their attention, you need to keep users hooked up by creating the perfect description that mentions how your product or service is going to solve the user’s problem is the key to a successful ad-copy.
• PERSUASIVE closing: The key to success of your ad campaign lies in the closing call to action. You can try out different calls to action to see which one works the best for you. Remember, the most successful CTA is the one that persuades the user to take an action.

Facebook ads won’t work unless you do

In the end, you need to remember that creating a successful Facebook ad campaign is all about finding the right combination of what works the best for you. You might have to do a little bit of trial and error first.

However, when trying out different strategies you must incorporate the elements of creating a powerful advertisement that we have mentioned above.

So, what are you waiting for?

The post How To Generate E-commerce Sales Using Facebook Ads appeared first on Done For You.

If your business is not on the internet, then soon your business will be out of business.

And, how true he was! We are living in an age dominated by web technology.

Whether it is buying clothes or searching for a nearby salon, the first thing we do is pick up our laptop or mobile phone and search on Google. That is why your business should appear high in Google search results. And you should be looking for ways to grab the attention of these people who are looking for solutions.

In other words, you need to get search traffic to land on your pages.

With more consumers shopping online than ever before, retailers need to find ways to drive more ecommerce store traffic and get noticed by a wider audience.

Although investing in paid ads to attract traffic to an eshop is arguably the best way to get product sales fast, there are plenty of ways to get free traffic as well.

What are those eshop traffic strategies? Let’s look at the most effective ones.

1. Write it right

As Seth Godin says it – Content marketing is the only marketing left.

In order to make an impact on consumers, you need to satisfy their needs with more than just your product catalog. You need to give them reasons to choose your brand. Major part of this are all the benefits that come with your product.

And you need to communicate these benefits effectively through writing about them and publishing content on your web properties. Write what’s right for your customers, and you will see the right things happening for your business.

Put simply, you need to create a value proposition for your online store, brand and products, and you need to put it out there. Here’s an article we published a while ago that explains how you can create high-converting web copy for every stage of the buyer’s journey.

When customers get exposed to your brand message and when your solution resonates with them, they will automatically want to visit your eshop.

2. Optimize for search

Both Search Engine Optimization and Social Media Marketing have become integral to the success of an online retailer nowadays. Your goal with SEO is to to rank 0-5 for any related keyword query. Your goal with social media marketing is to get your brand message across to as many interested consumers as possible.

Here’s a complete guide to ecommerce SEO that we found; it can help you create an optimized structure for your eshop, and publish amazing content as well.

Remember, whatever content you put online is crawled by Google’s search bots. This is how Google knows if your site is the best answer to a user’s question. So, both the content itself but also some technical elements are important if you want to make sure Google ranks your best content high.

If done right, SEO can be low-hanging fruit for ecommerce websites.

3. Social proof

One of the most astonishing facts about ecommerce is that nearly 70% of users trust product/services recommendations made by total strangers. In other words, before buying people seek reviews.

This is clearly why your online retail business needs reviews and social proof to back up your marketing efforts.

Take a look at the ecommerce giants like Amazon, eBay and more – they are using social proof on every single product page in the form of product reviews. They also use star rating, video reviews and other types of testimonials to entice visitors to buy.

Most online retailers also rely on Facebook, Twitter and Instagram to build a massive following and motivate users to publish rave reviews.

Remember that 23% of shoppers are influenced by social media recommendations/reviews. Also, online shoppers expect products to be brought to life with pictures (78%) and reviews (69%). (Source: BigCommerce.)

4. Email marketing

Some things never go out of fashion. And, email marketing is one of them.

No matter what you might think about its power, email marketing is actually one of the most effective marketing channels. Email marketing is an essential component of every business. But it’s even more important for your ecommerce store.

Why? Because it’s one of the best ways to reach targeted consumers.

As an ecommerce business, contrary to a brick-and-mortar store, you don’t have the luxury of seeing your customers face to face. With email you can deliver your message right to their inbox.

Also, you can you use email to deliver product videos that will increase engagement. And, of course, there’s the ability to deploy advanced marketing automations (like abandoned cart emails or re-engagement sequences) like the big guys do.

5. Referral marketing

There is no better publicity like word of mouth publicity. First of all, it’s free. Second, it’s authentic.

No matter how technologically advanced we become and how much we are influenced by numerous advertising messages, we are still affected by the word of mouth. Especially, when it comes to online shopping, we often buy what a friend also bought and liked.

How can an ecommerce business leverage referral marketing?

You can create a referral program that makes it easy and beneficial for your buyers to refer their friends. ReferralCandy is a popoular app that can do the trick for your ecommerce store.

6. Build customer personas

You cannot sell to anyone; you need to know who your ideal buyer is. Period.

A great tool that can help you create your ideal customer avatar is Scriptly. Scripty has a lot of value-packed features, but with regards to buyer personas, it gives you an easy-to-use wizard that helps create the ideal customer avatars in minutes not hours.

Click here for a free trial or watch the following video to see how Scriptly tackles the overwhelming task of creating buyer personas.

https://youtu.be/ez6L5uf8K4E

Most of today’s smart customers make an informed decision to buy a product. Therefore you need to thoroughly understand the customer before you make any marketing efforts.

The benefits of building customer personas? Ability to create targeted messaging, increased ROI from your streamlined marketing efforts, and, at the end of the day, more sales for your ecommerce store!

7. Get them to come back for more

According to a study by Bain & Company, veteran retail customers spend nearly 70% more than patrons who are around for no more than six months

The numbers say it all – as an online business owner you need to get people to come back for more.

Not only is it easier to upsell something to the people who are already associated with you but it is also a great way to leverage social proof and build trust in the market with their help.

After all, customer loyalty ranks right up there on the top when it comes to factors that drive traffic to an ecommerce website.

But how do you bring old customers back? A simple way is to re-engage them using email marketing automation. Also, retargeting (or remarketing, as it is called) is a great way if you’re using Facebook Ads or Google Adwords.

8. Leverage data

Probably the most important step you can take to drive more ecommerce store traffic without buying ads is to leverage the power of data whenever possible.

Website and customer data can help you create strategies that will bring more traffic, get that traffic to move further down the sales funnel and ultimately allow you to hit the bull’s eye – CONVERSION!

Therefore, you need to feed your marketing team with the correct data analytics, so that they can scale what works and improve sales.

Can you boost ecommerce store traffic without buying ads?

Getting more people to visit your ecommerce website shouldn’t mean that you need a whole team of expert marketers onboard or a huge marketing budget. You can definitely use free tactics and tools to get started with attracting and converting targeted consumers.

In this article, we’ve discussed 8 ways that can help your eshop get more traffic as soon as possible. Choosing what’s best for you and having an action plan will help you see real results fast.

And if it’s something you want help with, we’re happy to work you through it.  Just schedule an Action Plan call with us here!

The post Most Effective Ways To Drive More Ecommerce Store Traffic Without Buying Ads appeared first on Done For You.

You might have a great product, but it is not likely to be successful unless you can devise creative ways to promote it through your inbound marketing funnels.

Creative ways to promote a product, physical or otherwise

“Products are created in factories, and brands are created in the mind” — Walter Landor

This post will present some of the most innovative and effective product promotion methods. Let’s look at some creative ideas for product promotion without further ado.

Create hype

One of the tried and tested ways to create demand for a product is to build hype for it.

How do you do that? Creating an unparalleled marketing campaign is simple, so people can’t ignore it.

And when we talk about marketing, you don’t have to worry about spending truckloads of money. Come up with some creative ideas to spread the word about your product.

Target online channels and create consistently great content.

This will help people recognize your brand name and eventually wait for what new you have to offer.

Give something away

Another exciting and highly creative way to promote a product, especially during its launch, is to offer some giveaways. Promotional products like branded pens are lovely for something like this…

For instance, you can offer a 10% discount to the first 100 buyers, organize a Facebook giveaway for everyone who “likes” a post, or something else!

No matter the industry you’re in, this trick will work 99% of the time.

After all, who wants to miss out on a discount, especially when they know the product is suitable?

Showcase the value

As we’ve mentioned before and will say again, demonstrating that your product contains quality and function is crucial to brand success.

How to achieve this?

This is where today’s modern-day marketing tactics come into the picture. You must have heard about “Influencer Marketing” and that it can help you showcase how good your product is.

Try to get in touch with some influencers in your industry. Give them early access to your product and get them to vouch for you through their preferred medium.

Remember – the vast following of these influencers could give your product the publicity it needs before it hits the market.

Don’t stick to just one channel.

This is something where businesses generally fall flat. Remember, today’s market is all about versatility and global presence.

You cannot afford to focus on just one channel and expect great results to come. To succeed, you must focus on multiple marketing channels and become a pro at managing the ones that work best for your business.

These channels include – print media, online channels, TV, and similar other potential goldmines that will help you succeed with physical product launches.

Those were some simple tips on what you need to do to promote your physical product. Let us look at some brands that have mastered this art of promoting physical products.

Take creative ideas from the Big brands and brainstorm

Another smart thing you can do is follow the footsteps of some established brands that have successfully launched and promoted a product.

This is a great way to observe the market trends and avoid all the hassle of researching the same strategies they are presenting.

However, it would be best if you were smart enough to understand the demographics, the niche, and other factors influencing successful product launches to adapt the Big Brand’s marketing strategies to your own business.

How do you creatively promote a handmade product?

Talking about physical products, you might also want to learn about promoting a handmade product. Here’s how you can do it with ease:

Leverage social media

Social media is the best way to get people talking about your handmade products. Snap some professional pictures of your products and distribute them on social media to let the world see how beautiful your handmade products are.

Ask friends and family members to share your content

One of the best ways to get started is by asking your friends and family members to share your content and spread the word. Feed them quality posts, and let social media do the magic!

Don’t forget to optimize

Most importantly, you must optimize the posts for the best results. This includes using hashtags, keywords, and descriptions to ensure your content achieves maximum visibility.

These simple tips can help you make the most of technology for promoting your handmade products. Give them a try and see how beneficial they are for you.

How to promote a physical product: Some examples

To help you better understand how you can make the most out of your efforts, let’s look at some examples of unique ways to promote a physical product.

Nike, “Just Do It”

One of the earliest and most successful promotional stints for physical products dates back to 1988 when Nike hit record sales of $800 million with their “Just Do It” campaign.

How were they able to achieve this success? Customers loved it because they focused on targeting the marathon runners and a broader target audience!

You might be shocked that Nike’s product catered exclusively to marathon runners at one point.

The lesson to learn – to grow from one level to another, you need to take the leap of faith and target a bigger audience.

California Milk Processor Board: Got Milk?

Another fantastic example of successful product promotion came into the scene with the ‘California Milk Processor’s Board: Got Milk?’ campaign. This boosted milk sales in the city by a whopping 7% in just one year!

The ad targeted customers already consuming milk rather than looking for new people to start drinking. They boosted sales by using specific research data and a well-designed campaign, and the marketing was so compelling we still use the phrase to this day.

A lesson to learn – it is much easier to earn repeat customers than always trying to bring in new ones. Acquiring new customers requires five times the effort. So, it is always a brilliant idea to look for ways to turn existing customers into repeat customers, along with trying and testing strategies to gather new ones.

The most innovative promotional ideas

If you are looking for some innovative ideas that you can implement to promote your product, we have added a couple more tips for you!

Get the user to connect with the brand emotionally

Coca-Cola is a prime example of using emotional marketing to promote a product. They recently ran a campaign allowing citizens from India and Pakistan to communicate using their vending machines.

This small step received a lot of applause from the global market!

NOTE: To learn how to put together an eCommerce sales funnel, click here!

Clean, consistent, mysterious

Another innovative and creative way to get people hooked up with your business is to create a mystery around it. Game of Thrones Season 3 was a great example of this.

They started building the hype by spreading posters and magazine covers with the shadow of a dragon on them. Then, they took it to the next level by showcasing the same dragon in The New York Times newspaper pages.

And, to take it even further, they put the shadow image on the HBO building in London.

This consistency in content across all channels is something that every business can learn from!

After all, it is all about making a unique presence felt in the market – this can be achieved only with consistent efforts.

So, are you ready to try the advice and start promoting your physical products in a new, more creative way?

The post Maximize Sales: Effective Ways to Promote a Physical Product Online with Zero to Low Budget appeared first on Done For You.

Marketers are always on the lookout for ways to increase their conversion rate. And, why won’t they? After all, conversion rate is the best measure that can predict the success or failure for a business. Conversion rate is all about

the percentage of web visitors who decide to buy.

Now if you are also looking to deploy targeting methods for your ecommerce business, this post is for you. We’ll look at ways to boost your conversions through retargeting, and then we’ll go ahead with some tried and tested retargeting strategies that you’ll find helpful.

But wait… What is retargeting and how does it work?

What is retargeting?

Google the term and you will find the simplest definition for retargeting or remarketing as,

A form of online advertising, which helps to keep your brand in front of bounced traffic.

In even simpler words, it means that you can target people who previously visited your website but left without making any purchase. So, now you can target them as part of your marketing strategies and entice them to make a purchase.

You may have noticed yourself, when you visit a site and then you see ads from that site following you around the web.

Here’s how retargeting works: you place a small piece of code on your website. This code is called pixel or retargeting code. Every time a new visitor lands on your site, the code drops a cookie. Later, when the cookied browser visits other web pages, the cookie allows the third-party publisher to display your remarketing ads.

How do you make retargeting work for your business?

Now, this is literally a million dollar question, considering the fact that there is quite a lot at stake. So, without wasting any time let us have a look at the strategies you can use to make retargeting work for your business.

1. Be strategic

Customer acquisition is all about understanding their needs. The same holds true for remarketing as well. Rather than having a non-targeted and unplanned strategy for your users, focus on creating a retargeting plan catering to only customers that show any potential to purchase.

This will help you in two ways. Firstly, it will allow you have a limited audience and limited budget to spend. Secondly, it will also ensure great ROIs for the money you are spending.

Remember, you need to be appropriate for your marketing strategies rather than simply shooting blank in the air, as this is the only way to win their heart over.

2. Create impactful content

The second most important thing you ought to do as part of the remarketing campaign is to focus on creating powerful content. One smart piece of advice is to create remarketing campaigns that are centered on any of your successful campaigns in the past.

What this would do is help you create something that has already worked with your audience. So chances are this would work a second time as well. Rather than doing something from scratch, why not do something that is tried and tested?

3. Offer something unique

There must have been a reason why the customer left the cart on your website without making a purchase for the first time. What new thing are you offering now to make sure that he or she does leave again? This is something you need to figure out. You need to provide the user’s reasons to buy your stuff, which they left without purchasing the first time.

More often than not offering something of value like a discount or any additional gift can work wonders. This can prove to be an added surprise which the customer is going to get with the purchase this time, and boosts the chances of conversion exponentially. After all, who would say “No!” to a gift?

4. Don’t bombard your customers

The biggest mistake you can make with your retargeting campaigns is to pester the customer with continuous bombardment of remarketing campaigns. Before you attempt to bombard with marketing, put yourself in the shoes of your customer. What would you do if you were in their place? You already know the answer!

Target customers, but don’t overdo it. Be smart enough to keep the frequency of your marketing to such an extent that it does not irritate the customer. Frequency capping is something you need to pay heed to. Without this, you are certainly going to fall flat on the face with your marketing campaign.

5. Play smart with Google AdWords

There are many things you can do with Google AdWords, especially when it comes to remarketing. If you don’t want to figure it out yourself, get in touch with one of our campaign experts to find out how we can help you set up a complete funnel with landing pages, paid ads and retargeting campaigns that will generate revenue for your business.

Click here to schedule a complimentary call with us.

As a marketer, you need to remember Google AdWords is your biggest asset for remarketing, so you need to use it appropriately. For instance, targeting broader keywords is one thing you can do. Similarly, creating unique ad groups is also something that has worked for many. So, you can see there is plenty of stuff that you can try.

You can also run remarketing campaigns on Facebook. A simple strategy is to first drive paid traffic to your site, and then retarget the non-buyers with remarketing ads.

Don’t start without a target audience

Most important of all, like every other campaign there is no use of remarketing unless you have a specific audience in mind. There is an option of selecting audience type in Google AdWords, which you can select according to the type of audience you intend to target.

Simple remarketing tips

These are some of the simple tips you can use to remarket your products. Are you ready to try them out? if not, you need to remember the fact that when you are spending so much already on marketing, it is worth trying something that can entice the people already aware of what you are doing.

If you look at the numbers, a business that focuses on retargeting has managed to reap great rewards out of it. Without giving a second thought go ahead with these strategies, and you will have plenty of reasons to smile.

So, what are you waiting for? It is time to bring back the customer that already left you without making a purchase. Start by creating a remarketing campaign that can entice the customer and swipe them over so that they cannot leave without making a purchase this time!

Remarketing is worth a shot – go for it and you won’t regret it!

The post How Retargeting Will Improve Your Conversion Rate appeared first on Done For You.

Also, the best idea is to come up only with some little changes. You don’t want those changes to be way too significant. So, things like adjusting the sending time, modifying the content a little bit or choosing the subject line can be extremely important and valuable for the A/B test.

Why do you need email A/B testing?

The reason is simple; you just can’t know how your audience will react to your campaign.

Sure, you can conduct a few studies beforehand, but the idea is still the same, results can vary. The only way to get amazing results is to opt for A/B testing.

As you can imagine, no two A/B tests are equal. Some of them are more comprehensive; others tend to be lengthy and so on. There’s no need to create multiple A/B tests that are identical to one another.

The idea is to come up with various types of tests that will make it clear how customers react and what they expect from you.

Identify the campaign goal.

Each campaign type will come with some unique requirements and benefits. Some of these campaigns are focused specifically on driving traffic to your site, in which case you have to focus on clicks. With some campaigns we want to accomplish a higher open rate, while with others we want to focus on generating direct sales.

The waiting time can differ based on each one of the winning metrics you want to focus on. According to MailChimp, the best waiting time for around 80% accuracy in the case of clicks is around 1 hour. For opens is 2 hours and for revenue focused emails is 12 hours.

But that doesn’t mean it will be the ultimate waiting time. Each business has a variety of clients. They pertain to various industries, work at different times and don’t care about being online all the time. In this case, you have to figure out what campaign goal works for you and how you need to adapt it based on the company specifics.

Also, some CEOs who focus on revenue and don’t care about testing will just use software to define this. And while A/B Testing software is pretty good, it can’t bring you the desired results. That’s why you need to put your knowledge and attention to work. Fulfilling this will be quite a challenge for a lot of people, but then again it will also be worth it.

Is a higher waiting time the best option?

It comes down to what metric you are focused on. But yes, if you wait a bit more, you may be able to get information that is a bit more comprehensive. A lot more people will open up the email, which means you have more accuracy and data to go through.

On the other hand, you don’t want the A/B Testing to last for a very long time. This is a test, not a full-fledged campaign. So, the focus has to be on identifying metrics as quickly as possible. Then, you will adjust the campaign and see which one works for you.

Criteria you have to focus on for A/B testing.

First, you need to take into account the size of that sample and the representativeness of it. Then you have the test period and the devices that you are testing. You also need to consider things like the statistical confidence level of that sample too.

The confidence level shows how certain readers are when they act on your desired system. The sample size is all about seeing how much the conversion rate will be affected based on the sample size, baseline conversion rate, and the detectable effects.

Business representativeness includes things like traffic sources and business cycles too, among others. The devices used for that test and timing can also be an important factor that you need to take into consideration. Again, patience is key, so you have to consider that.

Understanding the A/B test hypotheses.

You have two components here, the null hypothesis and the alternate hypothesis. The null one states the status quo so that you will get a null result. The alternate one is designed to challenge the null hypothesis, and it will show if there are variations and if those particular variations will bring in a much better conversion rate when compared to the original.

Here you have to take into account things like the P-Value, which is a statistical measure designed to figure out if the null hypothesis is correct or not. In case this P-Value is less than .05 or equal to that shows that the results shouldn’t be dismissed due to sampling error.

So, how much time should you wait?

That’s up to the type of metric you follow. Ideally, you should wait at least two hours if you want to find the right campaign for opens, one hour for finding out the winning idea when it comes to targeting clicks and twelve hours if you want to see which one delivers the utmost revenue.

The idea here is to be fair and to bring in front a great, professional approach. Who knows, maybe the A/B test that you don’t trust will end up being the winner. That’s why A/B test exists, to show you facts and to bring you a great insight into the reality of your customer’s needs and choices.

Set up your A/B test and then try to experiment as much as possible.

Trying out various ideas and approaches will work well here. Don’t rush, instead take your time and you will be quite impressed with the unique range of benefits that would be delivered. Once you have all the metrics in place, identify which ones work best for you.

Of course, you can try to pick two of the best tests and then run them again. You should always try to opt for A/B testing, as it’s quite helpful for your business and it does offer a lot of important information for your business!

The post How Long Should You Run Email A/B Tests? appeared first on Done For You.

After all, you cannot consider thousands of people visiting your website as a success for your online business unless a big chunk of them gets converted into paying customers.

Now, the problem is that in order to get the conversions out of customers visiting your website you need to create a website optimized for this same purpose. How to do it?

Well, here are some simple steps that are going to help you with conversion rate optimization for your eshop, not just in 2018 but forever. So, without wasting any time let us have a look at those steps.

1. A powerful homepage

Almost all your conversions are decided by your homepage. A website homepage too cluttered with random information is never going to help you in conversion.

In order to give your conversions a boost, you need to smartly craft your homepage into a killer one. Some of the basic things to consider when finalizing the homepage design are:

• Don’t overstuff it with information.
• Place your most successful products on it.
• Use the right CTAs and callouts.

No matter how small they might seem, these actionable steps could eventually boost your conversion rate and take it higher without causing you too much stress.

Pro Tip: Use your CTAs carefully – be specific with their placement, and do A/B test them.

2. Easy navigation

Have you ever visited a website and felt out of place? Have you ever been to a website where you felt lost during the order taking process? The navigation of a website plays a massive role in getting the users to convert.

Put yourself in the shoes of the customer and think – will you ever purchase stuff from a website that has complicated navigation? Chances are the answer is going to be a “No!” nine out of ten times.

Therefore, one of the first steps to creating a powerful website that can have great conversions is to make navigation easy and streamlined so that the customer does not have to face any hiccups while ordering. Remember, the easier the navigation the better conversion.

Pro Tip: Learn from ecommerce giants like Amazon on how to do it.

3. Craft content that sells

In face to face marketing you have the opportunity to interact with the customer, but when it comes to ecommerce you don’t have this advantage. This is the reason your content has to be powerful enough to win over the customer. Copywriting skills, therefore, become the key to a successful and high-conversion ecommerce website.

Starting from the content to be listed on the homepage to product descriptions, banners and logos, you need to be really specific with what you want to show the customer. Content on an ecommerce website has to be exciting, useful and knowledgeable. But at the same time, it should also encourage the customer to take action and buy stuff. Therefore, you need people who know what it takes to create such content.

Pro Tip: Hire an expert copywriter who can help you create web copies that help you with ecommerce conversions.

4. Visual content

It’s not just the written form of content that’s going to be displayed on your website. When you are dealing with ecommerce, you need to have powerful visual content as well. WIn essence, whether you talk about product imagery or graphic designs that are going to be placed on the website – everything has to be enticing enough for the user to make a purchase.

Remember, almost two-thirds of the customers think that visual content i.e. images are a decisive factor when making a purchase online.Use the power of pictures to give your ecommerce sales the boost it deserves. After all, there’s a reason they say – a picture is worth more than a thousand words.

Pro Tip: rather than using stock images, hire a professional to capture your product images and publish them on your website.

5. Strong support

Whether you talk about online commerce or a physical store, having a team of support staff is the key to successful business. As already mentioned, you don’t have the luxury to deal with people face to face in e-commerce; you need to find out ways people could reach you.

This is where having more than just one channel for customer support becomes important. A big chunk of people leaves products in the cart because they are unable to get in touch with the customer support team to figure out transaction details. So, you have to be really careful when setting up the ecommerce business to make sure that customers can reach you easily.

Pro Tip: Utilize as many channels as possible – email, call, social media, live chat and what not.

The key to high ecommerce conversion rates lies in being smart 

Succeeding in ecommerce is all about figuring out what is going to make the customer happy and what is not. While creating a user-friendly website is the most important aspect of getting the customer to buy stuff, it is not the only thing. As already stated above, successful conversion rate optimization requires a blend of many steps that keep the customer hooked up throughout the entire journey.

Now, it is up to you to decide which path to higher ecommerce conversion rates you want to follow. Understanding the customer’s journey by putting yourself in his shoes becomes really important when we talk about succeeding in ecommerce.

Moreover, the steps to mentioned above can prove to be the guiding light if you have been trying hard to get the best out of your ecommerce venture. Start implementing these steps one after the other to see how they work out for you.

Remember, in the end, it is always about keeping the customer happy.

Are you doing that with your ecommerce website? If not, then it is time to do some serious thinking because you might be missing out on the potential for higher ecommerce conversion rates!

The post 5 Ways To Increase Your Ecommerce Conversion Rates In 2018 appeared first on Done For You.

With time flying in a jiffy, it becomes important for companies to come up with strategies that can help them make the most out of this time for their business.

In other words, they need to come up with ways that can push the limits of their business and help them make more money this year.

Suffice to say that, if you run a business and you have been waiting for things to happen then we have good news for you. And the good news is that we are going to share some tried and tested strategies that will help you scale your business in 2018, and make more money. Without further ado let us get to those strategies one after the other.

1. Start a blog for your business

People love businesses that value their customers.

Good quality content is one of the biggest assets in which a customer finds value from a business.

By creating a blog where you can post regular updates about your business, share tips and tricks to help customer problems, and letting people know about your niche expertise you can eventually build a loyal following, which could pave way for authority in the market.

And, authority always attracts customers.

2. Get Social

People love what they see.

If you want people to love your business, you need to make your presence felt at a place where your audience is more active.

And, social media is the first thing that comes to mind on this list.

Make your social media presence felt if you want to scale your business this year.

Hire experts who can plan, and strategize your social media marketing strategies.

Once the strategy is ready, create engaging and powerful content that is too compelling to be ignored by the customer.

Here’s a small statistic that will show you how important it is to have a solid social media presence:

In the year 2015, more than 52% of the consumer’s decision to buy a product online and offline were influenced by Facebook.

3. Influencer marketing

Another powerful, fail-proof strategy that has gained popularity over the recent past has been the rise of influencer marketing. With influencer marketing you can scale your business fast.

People who have a strong social or channel based following can easily influence the buying decisions of consumers.

Hence, if you have not included it in your list, then, 2018 is the right time you need to invest in influencer marketing.

Get an influencer on board to promote your brand.

Eventually, you will see an instant rise in the popularity and number of sales that your product and services will generate.

According to a study by Tomoson‘for every dollar spent on influencer marketing, a business usually wallops $6.5 in return.’

So, you can see for yourself the power of influencer marketing.

4. Contests and giveaways

People love getting freebies.

It is up to you to present them with an opportunity to win those freebies.

Creating campaigns and running regular contests for your business is a great way to entice and keep the consumers hooked up towards your brand and business.

Leverage the power of freebies, and people will certainly love to spend more time and invest more money in your business.

5. Focus on whitehat SEO

It is often said, slow and steady wins the race.

Investing your effort in whitehat search engine optimization might be time-consuming, however, the results you can reap out of it, not just in 2018 but in the long run as well, are simply above and beyond what you would have ever thought or imagined.

Google’s algorithms are constantly being updated.

As a result, you need an expert who can help you keep pace with the changing search engine guidelines, and bring changes to your website according to those updates.

Once done right, you can eventually see an increase in your business visibility, reach the right audience and also see an automatic boost in sales.

6. Quora is the way to go in 2018

Quora is a goldmine for businesses, which are smart enough to handle the platform.

With more than 190 million monthly users, Quora is certainly an online space where businesses can capture the eye of the global audience.

With the adoption of paid-ads in Quora, businesses have a great opportunity to invest a little and earn a lot leveraging this knowledge sharing platform.

And, at the same time answering genuine questions and helping people with answers to their problems can put you in their good books.

This can work as a really smart way to establish your expertise and authority in the market.

7. Paid marketing

Paid marketing is a surefire way to give your business revenue a boost in 2018. It is actually the fastest way to scale your business – that is if you have enough money to spend in Google AdWords or Facebook Ads.

If you take a look at the trends in the past few years, businesses have invested heavily in paid advertisement and marketing.

And, they have also reaped great rewards out of it as well.

Paid marketing, therefore, is the one thing that must be on the list of activities you need to focus on if you want 2018 to be a successful and more profitable year for you.

With almost every platform, starting from Facebook, Twitter and LinkedIn, to Quora, and, Medium there are options of paid advertising for your businesses; there is no better time than now to invest money in it and leverage the power of paid marketing.

Be creative and results will start to follow

Now, these are just a few of the tried and tested techniques that have proved to be the game changer for many businesses in the past.

However, one thing that never goes out fashion is innovation.

If you can come up with some innovative ideas to entice your customers into the sales funnel, there is nothing quite like it.

Think of innovative ideas that no one has ever implemented before, bring a sense of genuineness and creativity into your business marketing, and you will create an impact like no other business has ever done before.

As they say, innovation is the change that unlocks new value. If you are really interested in giving your business the boost it deserves in this year 2018, coming up with innovative ideas to touch the heart of your audience must be the first thing on your list.

Get your creative thinking hat on and come up with ways that can inspire not just your audience but your competitors to follow your footsteps as well.

So, are you ready to make 2018 a year of success, prosperity and skyrocketing profits for your business?

The post Powerful Ways to Scale Your Business And Make More Money In 2018 appeared first on Done For You.

Do you still think emails are a thing of the past? If you still think so, this blog will help you clear all the misconceptions you might have about emails being ineffective for an eCommerce business. As a matter of fact, emails are one of the most trusted methods that online marketers rely upon for crunching big numbers in sales.

This is just one odd statistic. There are virtually countless other numbers to back the claim that email marketing is important in eCommerce. Let’s have a look at a few of those statistics…

Great ROI

Talk about any of the marketing channel and emails stand atop all of them in terms of bringing huge ROIs. As a matter of fact, according to a recent research by Direct Marketing Association emails bring 3800 % ROI – can you beat that?

Why such high numbers? The simple reason behind this figure is that with email marketing you can choose to target a particular segment on your list. The fact of the matter is that you can use emails in quite a number of ways to reach your potential audience. From newsletters and drip emails to abandoned cart reminders and festive discounts – there’s so much that you can do using these emails.

More Effective Than Social Media

When it comes to effectiveness, email marketing proves to 40X more effective than social media channels like Facebook and Twitter (McKinsey). So, you can see how effective emails are for businesses.

While social media is a great way to build a connection with your potential customer, but still everything is in open and more distracted space. Whereas when you are using emails to connect with your customers, you are in their private inbox – it cannot get any closer than this!

More Conversions

The effectiveness of a marketing channel is measured by the revenue it drives. And, according to Monetate email marketing drives more sales than any other marketing channel. This goes to prove that emails are the best thing for an e-commerce business.

Emails allow you to build a relationship with customers. As your emails are present in a personal space of the customer you can eventually build a connection with them, and gain their trust. And, this trust plays a big role in their purchasing decisions. In fact, if a Nielsen study is to be believed then more than 66% of customers online prefer to buy products from a brand they are already familiar with. Emails provide you this opportunity to become familiar with them!

Now the question is – how can a business make the most of email marketing? After all, if it was just about sending emails then every business would be making money hand over fist.

Know Your Customers

Before you interact with your audience using emails, it becomes important to know what their needs are. You can use sources like Google Analytics, Facebook Insights and more to gather information about your audience, and use this information to craft engaging content for your customers.

Information from these sources can play a massive role in creating content for your emails. Based on their interests, demographics and more you can plan your email campaigns and hit the bullseye!

Know Different Types Of Emails

In order to get the best out of your email marketing endeavors, the first thing you ought to do is to become familiar with the different types of emails. We all know about the good old promotional emails, but there are a few other types as well –

• Relationship emails like newsletter, product updates, relevant information and more
• Transactional emails like subscriber signup confirmation, welcome messages, acknowledgments and more

You can send these different types of emails to your customers from time to time to keep reminding them of your presence.

Create Powerful Content

Continuing from the last point, it is imperative to create powerful and engaging content for your email to bring desirable results. One of the most important part of the content is the subject line of the email.

Once you have a powerful subject line ready, you can work on the body and call to actions to be used in the email. Focus on creating great content, and you will surely drive great results with your email marketing endeavors. After all, content is the KING!

Don’t Forget To Follow Up!

Most important of all, email marketing is not just a onetime game. It is a continuous process in which you have to keep reminding the customers of your presence. You never know when and what might click.

This is the reason that follow up emails become so crucial in email marketing.

Plan a strategy which contains the type of email you are going to send based upon the relationship with the customer – potential or existing. Don’t overdo is otherwise you might end up losing them.

And, that’s about it!

This simple approach can eventually help you achieve great results in your email marketing endeavors. All you need is a little conscious effort, some number crunching to understand your potential customers and sincerity to achieve your goals.

The BIG question is – are you ready to put all these efforts? If yes, then email marketing is the best friend for your eCommerce business. Without giving it a second thought get on with your email marketing endeavors, and let the results flow!

The post Why Email Marketing Is Important In eCommerce appeared first on Done For You.