Do you need help to increase your sales and boost your revenue? Look no further! This blog post will discuss tried and tested strategies to help you grow your sales and revenue.

1. Know Your Target Audience

The first step in increasing your sales is to know your target audience. Who are they? What are their needs and wants? What motivates them to make a purchase? By understanding your target audience, you can tailor your marketing efforts and product offerings to meet their needs better.

2. Improve Your Website

Your website is often the first impression potential customers have of your business. Make sure your website is visually appealing, easy to navigate, and provides all the necessary information customers need to make a purchase. Consider adding customer reviews and testimonials to build trust and credibility.

3. Offer Discounts and Promotions

Offering discounts and promotions can be an effective way to increase sales. Consider offering a discount on a customer’s first purchase or a promotion for a limited time. This can incentivize potential customers to make a purchase and can also encourage repeat business.

4. Utilize Social Media

Social media can be a powerful tool for increasing sales. Use social media platforms to engage with potential customers, promote your products, and build brand awareness. Consider running social media ads to target specific audiences and increase visibility.

5. Provide Excellent Customer Service

Providing excellent customer service can help build customer loyalty and increase sales. Make sure to respond promptly to customer inquiries and concerns and go above and beyond to ensure customer satisfaction. This can encourage repeat business and positive word-of-mouth marketing.

6. Analyze Your Data

Analyze your sales data to identify trends and opportunities for improvement. Use tools like Google Analytics to track website traffic and customer behavior. This can help you make informed decisions about your marketing and sales strategies.

In conclusion, increasing sales and revenue requires a multifaceted approach. By knowing your target audience, improving your website, offering discounts and promotions, utilizing social media, providing excellent customer service, and analyzing your data, you can build a strong foundation for success. Implement these strategies today and watch your sales soar!

The post Boost Your Revenue: Tried and Tested Strategies to Increase Sales appeared first on Done For You.

In today’s GSDdaily, we’re going to talk about picking the right call to action for your webinar. We’re also going to talk about the tools and tech and gear and stuff that you need to pull off a webinar that you can sell high-ticket products and services on. This entire week we’ve been going through this, which is a PDF that we put together on, the Automated Webinar Playbook. You can get this thing for free at… I’m going to change this little ticker here, so download PDF at, there we go. All right. You can go ahead and download this PDF for free at doneforyou.com/legendary.

Now, the reason it’s legendary is this is our L1 funnel, which is basically, it’s a high-ticket automated webinar funnel and it walks through the exact process of creating something automated that sells for you. It sells your coaching program, your consulting program, your high-ticket digital product, your lead magnet, or not lead magnet. Sometimes you need a lead magnet, but it sells all that stuff for you. In the last couple of days, we’ve been walking through this guide. Yesterday we talked about this, where is it? Right there, we went through this sales funnel process. And then we went through this piece, which was the checklist on all of the material that you need to pull off one of these funnels. So that was yesterday’s thing.

Maximizing the Conversion of High Ticket Offers

Today what we’re doing is we’re talking about maximizing the conversion of our high ticket offers. We’re going to walk through the next probably 10 or so pages of this guide, but when it gets to maximizing the conversion of high ticket offers, your webinar does a lot of work. I call it the triple trigger.

Webinar

Your webinar helps you generate leads and you’re generating leads to cold traffic or warm traffic or your email list. You’re getting people to raise their hand and say, “Yes, I’m interested in the thing that you were offering,” or “I’m interested in the challenge that you’re presenting and the challenge you’re going to be solving on the webinar.” “Yes, I am interested in transforming my business or myself into that thing that you’re going to be educating on.” That’s what registering for a webinar means. Now that makes the webinar an awesome lead-generation tool, if nothing else, but webinars do so much more than that which will be your high ticket offers.

You usually have webinars anymore a little bit shorter. They’re don’t go for 90 minutes like they did five or six years ago. Most webinars are 30, 45, or 50 minutes kind of it tops out at. Your webinar really generates a lead. It engaged in bonds with a prospect. What you’re doing is kind of compressing that whole awareness, interest, desire, action, you’re compressing it into a 60-minute chunk of time. You’re getting awareness from the prospect. They are becoming interested in the thing that of your high ticket offers. They find themselves desiring the thing, hopefully, if they’re the right customer avatar and all that stuff. Then they take action on it. It’s this compressed block of time that you’re going to get somebody engaged, interested in taking action. The last piece is the call to action.

Now in maximizing the conversion of high ticket offers, there’s a couple of things you have to take into consideration.

The first is who is your target avatar? Are they a busy executive who was in no way going to ever schedule something on their calendar, like an hour block of time for a web-based presentation? They’re going to have one of their underlings do it. If that’s the case, then you need to engage with them immediately. On-demand. And sometimes you need to engage with them with a PDF first, showcasing your ability and then inviting them to the webinar. Others, very aspirational markets like business development, business opportunity, a lot of times you can schedule that webinar out in advance and people are going to sign up for it. But the key to maximizing your conversion of high ticket offers on the webinars is presenting the right call to action that matches up with the prospect.

The Framework of Successful Webinar

Here’s kind of the framework of the successful webinar. In most markets, in most niches, the call to action should drop around 45 minutes. So part of then is because when somebody blocks out time for a webinar, they usually block 60 minutes. What you want to do is you want the call to action to land about 40, 45 minutes in, and then have some time to decompress from there. Answer some questions, maybe drop a couple of testimonials, whatever. You want to have a very brief intro section. I tell a lot of our clients the biography and the introductory part of the webinar needs to be this big in comparison to the whole webinar. People don’t care about you. They don’t care about who you are and what you can do for them. All they care about the problem that you’re going to solve for them.

They don’t necessarily care about who you are until after they learned about the solution. So it’s important to introduce yourself because that’s just good manners. But, at the same time, don’t spend a whole lot of time talking about your accolades and your education and your experience and your history, because most likely it doesn’t matter yet. It will matter afterward. It matters after you showcase your ability, but not right now. So the bio can be real short, then you talk about the solution, and then you can even get into your story or how it ties in with your story or whatever, but you need to deliver value.

We always use questions in our webinar and that is to engage the audience thinking, to engage the thinking of the audience. And here’s why. Whenever you’re asked a question, your brain answers that question, regardless of if you kind of consciously come up with the answer yourself. Whenever you posed with a question, your brain answers it, which is it engages it. Sometimes that comes up to the conscious level, where you can verbalize your answer, but if you’re asked a question, your brain’s going to answer it. So that’s why we use questions. It engages folks. It aligns with their thinking. And a lot of the times what we do, we do three successful questions and they start very broad, you can think of it as a funnel that will be your high ticket offers.

Start very broad and then the next question is a little bit more narrow. And the next question is even more narrow. And that last question is what sets up the rest of the presentation. Then what you do is you move to content for like 20 or 30 minutes. You talk about your four-step system or five hacks or six questions or six secrets or whatever. And then you transition them into the pitch. And that’s where the call to action comes in. So the call to action itself is… There’s an art in moving from good content to a good call to action. And we always try to make it as seamless as possible.

We try not to make it real abrupt. Now we’ve covered and there’s so much more to cover other than this, but all we have is 45 minutes in this presentation. So what I did was blah, blah, blah, blah, blah. I put together a coaching program where it’ll reveal the secrets of the universe and you can have access to blah, blah, blah money.

It needs to be more elegant than that, so we try to have a nice transition between the content and how that content that they just learned can be further reinforced or further accelerated by the high ticket offers. So that tends to work pretty well. And then right here in the PDF is some notes that you can take as you kind of go through it. And choosing a call to action that matters. This is kind of what the whole high-ticket webinar thing is all about. The call to action you need when you are selling high ticket offers is a strategy session. So the call to action is going to be signing up, booking a call on your calendar or your team’s calendar, your sales rep’s calendar, whatever. So the webinar sets up the sale, but it doesn’t sell the thing.

The webinar sets up the sales call and the sales call sells the thing. And the sales call is only effective if the high ticket offers are great for both sides, meaning the prospect gets something solved that they need to have solved, the solution for their problems, and then, of course, you or your company are providing the solution and you’re happy about the client, or you’re happy about the project too. So that’s one of the best ways to maximize conversion to high ticket offers.

What I usually tell my clients is when you have a webinar that is set up like this, where it’s a webinar that goes into a strategy session call, typically you’re going to close like one in four when you’re first starting. Because the webinar, if it’s doing its job is kind of talking about the high ticket offers, talking about the problem, talking about the solution. Just the fact that somebody went through that webinar and then ultimately booked the call and then answer some questions on an application.

Then we know that they’re going to be a good fit or not a good fit. And if they’re not a good fit, don’t even waste your time on the call. So you don’t have to, if you don’t want to, you know what I mean? So give him a call. Have a great call. Sometimes it’ll be a one-call close or two call closes or three call close or whatever. But as long as you’re serving your prospect, then you’re going to close some sales. As far as the tools.

The benefits beyond sales, first of all, you build your email list because your webinars are great lead-generation tools, you’re selling more of your product or service, and you’re also connecting with your audience in a way that is different than just a kind of a cold website. So those are three of the biggest benefits that you get out of this webinar. Now, the tools that you’re going to need.

Tools to Conduct Webinars

So the tools in tech have changed a little bit. A little bit, but not much. There are so many things now, especially now, like mid-pandemic, that we’ve been shoved into needing to use. We’ve had to figure them out. Not us, we’ve been using it forever but now the population is just a whole lot more comfortable with Zoom. Everybody has webcams. Everybody knows how to do video through their computer, for the most part, and if they don’t know how to do it, video through the computer, they know how to do it through their phone.

As a global population, we’ve all figured out the video to a much better degree. That makes your job infinitely easier now. Here are some of the mics that we use. It’s totally up to you if you want to use this stuff. I used to always say that like Apple’s tools, Apple laptops, and stuff, the camera and stuff were great. They’re not so much anymore. I guess this new line of MacBook Pros and stuff that are coming out, they’re going to have like full 4K cameras or at least 1080 cameras.

Microphone

The two pieces of equipment you’re going to need is a microphone. There are some examples here.

1. Blue Snowball
2. Blue Yeti
3. Audio-Technica AT2020

You can find blue snowball and blue yeti at Best Buy. You can also order them online. I use these. This is an Audio-Technica AT2020. They have a USB variant and then also a music recording variant. I don’t know if I can share this. Of course, it’s kind of short, but that cord right there. I don’t know anything about recording music, but I do know that this is a I think it’s an XLR cord and then it pipes into a mixer. So that’s what I use. I have an AT2020 on my desk over there too. A USB variation.

Camera

1. Logitech HD Pro

That way we have a uniform recording on videos and stuff. The Logitech HD Pro, this camera, has been nice. I have been using something different though. This is an actual 1080 camera that pipes into a USB connection on the computer, which is sometimes why I have issues with their video. It works, but the setup was kind of created for gaming. Then I have the same thing over on that computer there. There are some lights now. These lights, super-nice, but now they have LED variations. There’s a light there, which is the same as this light here. I have one that kind of sits. You can see it on my glasses.

Now you’re not going to be able to unsee it. But so we have one of these lights and then I have like a ring light over on that computer, which helps out quite a bit too. And let’s see, that’s it for tools. And then software. Here, let me show you these though. Let me pull up a web browser page because I want to show you kind of what I have been using from a camera set up.

This is a camera set up that I have been using. You can see that I last purchased this thing on April 28th. So I have two of these cameras. Well, so what happened was is I would have just bought two webcams, but with the pandemic, everybody started buying webcams. So I was looking around and as a good solid brand-name webcam was $189. And I was like, “Well, shit, why don’t I just buy a camcorder, and then I can use it for other stuff if I want to?” So I ended up grabbing two of this camcorder. One for this, and this is what I’m looking at now, and then another one over there, which is what, when I’m like at my sitting desk, is what I use. And then I got an HDMI-to-USB adapter.

It’s, basically, one of these things. Now there are lots of different variations of this. And a lot of them are from China. It just depends on the kind of what you want to go with. I ended up going with, let’s see the brand of the one that I have, a HornetTek video capture. HornetTek, H-O-R-N-E-T… there it is.

This is the one that I grabbed. I have two of these and what it is is it’s an HDMI cable on one side and USB out of the other side. So it’s a passive device. A lot of gamers use it. What they do is they use an HDMI splitter and then one side goes to their TV and the other side goes to their computer so that they can stream shit on Twitch or whatever. I think that’s how it works. I’m not 100% positive. But just in reading the reviews, I saw that a lot of people were doing just that. There are all kinds of others… I think there’s one called an Elgato, which is one that I read about quite a bit. But there are lots of different kinds of video capture tools.

This is just what I’ve been using. Do you have a camcorder that outputs HDMI, then you can use one of these things and get a great camera resolution on it. And then we talked about mics. So those are probably the two most pivotal things. I also have one of these. Sling Studio. I think it’s at myslingstudio.com. Yeah. So I have a Sling Studio too that I record. And it’s a video-camera switching unit. So you can record anything on iOS. You can have an iPhone, iPad always recording inputs as well as these, which is pretty cool for camera switching. I don’t do it on the live streams, but I do on some of the other videos. So just a couple of things from a webcam standpoint.

Now, when we get to webinar software, there are so many different types of webinar software out there that will help you do these webinars. From a tried-and-true standpoint, GoToWebinar is nice. I have been a GoToWebinar user forever, but I do have to say that I switched to Zoom for so many more things, just because it’s easier. GoToWebinar, you don’t need to download software or Zoom you don’t need to download the software. You send a link and everybody just has it. GoToWebinar, I found that so many people were using Zoom that now GoToWebinar and GoToMeeting, having to download stuff for the conferencing, which was just a pain in the ass. And so we stopped using it. We moved over to Zoom.

In terms of automated webinar stuff, there’s EverWebinar is still the best. EverWebinar. Great tool from a marketing standpoint. Let’s see. And those are kind of pretty much the only tools that we use from a webinars standpoint. Any more though, literally, on Monday, we talked about the on-demand webinars, which is pretty much all we do anymore. So it’s, basically, a landing page that kicks over into a webinar room page. The webinar room page is set to have a video that automatically starts. So it’ll, the webinar room page, the video just automatically goes live. And then there’s a webinar replay page that has a call to action button underneath it. So we don’t even use special software for it anymore. We just use a Vimeo web player that shows up.

Let’s see. And I think, for the most part, that’s about as far as we were going to get in this guide today. Email marketing software. For the most part, we use like ActiveCampaign or we use our CRM, which is access or we’ll use like InfusionSoft or Keeper and Ontraport. Those are pretty much the email. So if somebody opts in for the webinar, they get the email through those email marketing platforms and we tie all that stuff in, and then the webinar gets delivered from there. I’ve got some stuff on webinar tools. All right.

I think probably the last thing we need to talk about, and we kind of touched on it yesterday, which is just all the different emails that you need to pull this thing off. So you need the webinar promo emails, the emails that go out promoting the webinar. You need the webinar replay emails. So that is the emails that go out after somebody attends the webinar and those emails promote the webinar. They promote high ticket offers. If this is an evergreen webinar, you can do evergreen webinar promo and evergreen replay emails.

That’s really about it from an asset standpoint. You need a sales presentation too. You have to do the webinar slides to have the webinar. Then we have a little checklist here – microphone, your camera, your lighting, the webinar software. What are you going to use for that? What are you going to use for email marketing? Then what sequences are you going to run? If you have any notes, go ahead and write to them there.

For Questions and Guide

If you have questions on putting the whole thing together, go to doneforyou.com/start, fill out the little application and jump on a call with us. We’ll go through an action plan for you, with you.

I want to talk about your funnel, your traffic, the webinar set up, and all that stuff. And I will see you tomorrow. Tomorrow we’re going to get into the replay, which is the replay and the replay email sequence. Probably 85% of your sales are going to come from the replay. It’s a bigger part of the high-ticket sales system than the webinar itself, is the replay. We’ll cover that tomorrow and I will talk to you soon.

The post Choosing A CTA That Converts High Ticket Offers appeared first on Done For You.

While that sounds very enticing, most of the time getting results can be intimidating. That is the reason why a number of entrepreneurs get stuck in and, in a way, refuse to grow. They seem to occupy their time with routine tasks, like endless paperwork, instead of focusing on activities that will increase their revenue, like market research, competitor observation, acquisition of new accounts, and streamlining of their offering to meet customer needs.

Although your one mission as a business owner is to constantly grow a profitable venture, you may be struggling to find motivation to keep you going through the hardest of times.

But how does that work?

To avoid the struggle of having to go through all that hard work, we find excuses as to why is it that we’re unable to grow a successful business on our own. Even in the light of the most appealing ideas, you will always have to battle the voice deep in your head constantly reminding you all the reasons why you can’t achieve your dream.

Avoid these excuses to grow your business

To help you deal with those unreasonable excuses, here’s a list of typical thought patterns that have prevented you from growing your business. In this article, you will also find recommended ways to move your business from stuck to growing again.

1. The “I’m bad with numbers” excuse

The times when you had to be mathematically savvy to manage a business have passed. Spreadsheets, invoice tools, account management tools will enable you to handle any business issue that requires you to use numbers.

Use a project tracking solution and billing tool to help you create recurring and auto-bill invoices, collect partial payments with just a few mouse clicks.

Work closely with an accountant to make sure you comply with laws and maintain your peace of mind.

2. The “nobody appreciates my silly ideas” excuse

Every startup company, digital or not, needs to have a strong social media following. Prove the world that your solutions and offerings ideas are worth their attention, get real Instagram followers, likes and engagement on all your posts about your services & products or brand.

You should be customer-focused and design a product that truly solves a pressing problem. You shouldn’t just create a solution in your mind; go out there and test it out by offering it to real people. Get their feedback and improve your product or service to a point that your customers will desire to use it.

3. The “I’m bad with words” excuse

Growing a business requires lots of good content. Writing is tough, no question there, but it definitely doesn’t have to be an excuse for your keeping away from crafting the future in business. If you need to produce sales or marketing material, there are tools, like Grammarly, that will help you find the right words to articulate your thoughts. It will help you keep your grammar correct and your paragraphs neat and tidy.

You may also want to consider hiring a content writer for blog posts and long-form content, like ebooks, or a copywriter for marketing collateral and sales copy.

4. The “I’m a fraud” excuse

Your success belongs to you; don’t let the so-called imposter syndrome make you feel like a fraud.
Imposter syndrome is a fascinating psychological phenomenon where people feel like they are not worthy of their accomplishments. Internally they feel like they don’t deserve success – they feel like a fraud, and they worry that one day somebody will find out that they are not good enough.

Entrepreneurs are among the largest groups of people to struggle with feelings of worth, self-esteem, and achievement.

To eliminate your imposter syndrome, you first need to recognize the signs. Then you need to remind yourself of your successes. Sometimes we forget that we deserve success and everything we have. If you know that you have imposter syndrome tendencies, start a journal to gather success reminders.

5. The “I can’t lose family time” excuse

You might be thinking, I have a family to focus on. A lot of people will use family time as an excuse to stick with a restrictive nine-to-five job that they despise. There is no given rule stating that you must quit quality time with your family if you want to become a successful entrepreneur.

The key is time management – if you manage to focus on essential business tasks that move your company forward, and keep in mind that quality time with your family is more important than long hours spent in front of the TV, then you’ll be able to both grow a successful business and be close to your spouse and kids. For example, you can wake up early and work on your business and save time in the evening and on weekends to spend with your family. Put the kids to bed at night and take care of some minor business issues for a few hours.

6. The “I lack marketing skills” excuse

Educating yourself is a major part of being an entrepreneur. Nobody knows how to be a founder before they start. And nobody knows how to grow their business with marketing before they realize they need to get the word out there.

If you want to grow your business and let go of excuses, you will have to get rid of this thought pattern and get started somewhere. Start with the social network that you feel most comfortable with. Then, add more marketing channels to your strategy. When the time is right, hire a marketing expert or growth hacker to plan out an effective marketing strategy for your small business.

7. The “I hate selling” excuse

Some are born with an intrinsic desire and talent to sell. They do exist- and typically enjoy very successful careers in sales- but these people are few and far between.

And by the way, you can now ‘steal’ our step-by-step process for streamlining sales and converting more leads into customers. Click here to get instant access to our free 5-part video course that will help you craft winning sales funnels without any expertise.

Now, if you’re like most of us, sales pitches, cold calling, meetings, and presentations don’t rank anywhere near the top of your “fun things to do” list. In fact, the idea of a sales presentation may be something that causes you to panic and you want to avoid at all costs.

Why is that? Well, there are a few reasons why you might hate selling.

• Negative connotations: Selling is equal to lies and deception.
• Lack of confidence. I will never be good at selling my product.
• Fear of rejection. People will know I’m selling and they will say ‘no’.

The solution to these fears is to reframe your mindset.

The first key to conquering a fear of sales is changing your mindset. You must stop looking at the old concept of sales as a way to manipulate people start realizing that selling actually helps people find and acquire the solution they need.

By reframing your mindset and getting more comfortable with the idea that your business isn’t to trick the customer into making a purchase decision, you’re liberated to focus on the real value you can provide to meet the customers’ needs.

8. The “I’m not innovative or creative enough” excuse

In the world of the internet and constant innovation, we are all worried that our ideas won’t be unique and interesting enough. However, you don’t really need to be a creative genius to grow a successful business. Certainly, you need to have an eye for aesthetics, and you can cultivate that by attending free or affordable online courses on Udemy.

Next, there are simple tools like Canva that allow you to create professional-looking designs for emails, blogs, and social media without being a designer.

And finally, you can hire a good designer to create your brand and add uniqueness to your marketing voice. Fiverr and Upwork are freelance marketplaces that offer what you need.

9. The “My product is just not good enough.” excuse

If a salesperson does not strongly believe in the worth of the product they are selling then it goes without saying that the sales process cannot be successful. Naturally, there’s the concept that a good salesperson can sell anything, however, we don’t think that success can last for long. If you can’t guarantee the quality of what you are selling, then how can you earn the trust of a prospect and convince them that you hold the solution to their problem?

Customers cannot be deceived really. They will instantly detect a salesperson who doesn’t genuinely believe in their product. What’s more, salespeople who can vouch for a product, require much less motivation to sell it because they are more enthusiastic about it. They are far less likely to find excuses and will do their best to offer their solution to as many customers as possible.

That was the belief of Zig Ziglar, who stated,

If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it.

So, if you find yourself doubting about your product offering, then you most likely need to improve the product that you sell or change your business completely. But before you drop your product and look for something else to sell, make sure you don’t do it just because of a fear of selling.

The post How To Finally Get Rid Of Excuses And Grow Your Business appeared first on Done For You.

Here, we will see how real-time marketing analytics can boost your campaign performance and help perk up your ROI.

What is Marketing Analytics?

Understanding consumer behavior is vital for business success. At the same time, if you know which marketing channels work best with varied segments and which ones are more profitable, you will achieve better results. In-depth analytics let you predict your consumers’ requirements and measure marketing performance. Not only do they ensure increased customer satisfaction, but they also help boost business growth and profits.

Marketing analytics uses critical data to help advertisers target their prospects better, measure the ROI and forecast demand. Marketers use a range of predictive modeling and data mining techniques to target their prospects with effective communications and make marketing more profitable. There are three primary use cases for marketing analytics:

• Identifying potential customers and improving the quality of prospects
• Track and analyze campaign performance
• Demand forecasting and discover new opportunities

Thus, real-time analytics is a beacon that directs your marketing strategy. It is an agile approach that is not just about adapting the latest trends, but rather, identifying opportunities and consumer behavior that are relevant to your brand.

What are the key metrics of Marketing Analysis?

Image Source: business2community.com

To achieve higher ROI, it is first important to identify the key metrics of marketing analytics.

• Deriving valuable insights

Analytics is not just about data handling. It is about deriving valuable meanings from such data. Every year, we generate tons of data, most of which is unstructured. Turning bulk amounts of data, Big Data, into meaningful insights requires a rigorous process of organizing, reporting, and analysis. So, the key to real-time marketing analytics is to transform data into business-critical information.

• Consolidating data with concepts

Data holds no meaning when analyzed in a vacuum. It is vital to combine important data with your existing knowledge structures to identify which metrics are crucial and how to formulate actions from such data. It is only when you transform data into concepts that you can translate analyses into actions to optimize performance. Data visualization provides an in-depth view of what is going on with your marketing campaign – something you cannot do with just a column of numbers.

• Using marketing insights to guide data gathering

To improve your data gathering efforts you need a good understanding of critical marketing concepts. For instance, your user experience data. Without knowing how your consumers move through the sales funnel or what affects their decision-making process, it is difficult to know what data to evaluate further or to integrate into your A/B testing.

• Continuous monitoring

It is not enough to have a superb analytics program in place. You have to ensure constant monitoring, i.e. collecting, structuring and analyzing data in real-time. With performance monitoring in real-time, you can tweak your marketing campaigns or create powerful social media posts to achieve improved results.

Statly is a powerful tool that gives real-time marketing analytics a new dimension. It provides real-time tracking of how your customers behave through the sales funnel, and radically improves your chances of transforming quality leads into customers. This comprehensive analytics tool helps gather meaningful data and integrate it into your existing business concept to make the right decisions.

Tips to improve ROI with effective Marketing Analytics

Marketing analytics practices put data into relevant contexts, allowing you to spot indicators and trends that can be used to boost performance and increase ROI. The insights may help you win new prospects, allocate funds to the high-performing marketing channels and forecast opportunities.

Here are some tips to rev up your sales and increase ROI with the right marketing analytics strategies in place.

#1 Set objectives for improved ROI

To improve ROI, it is important to have a plan. To achieve your objectives, first establish an outline of what to measure, how to measure and when to measure. View historical data; identify modern trends. Know how you can incorporate analytics into your existing process. Discover how you are going to reach the desired ROI.

Image Source: Neilpatel.com

Based on your outline, find out ways to measure performance by:

• Using predictive modeling techniques in marketing data analysis.
• Bringing real-time marketing analytics in line with your financial goals.
• Gathering customer behavior and engagement data.

#2 Lead prospecting

Successful customer acquisition and retention are crucial to drive sales and increase ROI. Give it a boost with real-time marketing analytics.

Many marketers merely collect information on users who visit the company website or view the ads; the data is often compiled through various advertising networks. But they only get the basic demographic details with no valuable insights on how to convert the leads to sales.

Use one-of-a-kind platforms such as Statly to gain real-time “opportunity based” marketing analytics that helps track every prospect moving through your sales funnel or website. Having a robust and in-depth view of your prospects, you can identify qualified leads and configure your marketing campaigns to target only these users. Leveraging the data insights, you can optimize their sales experience, minimize bottlenecks, improve conversions and leverage hidden opportunities.

#3 Focus on engagement metrics

Often, marketers make the mistake of remaining content with typical metrics, like press release shares, retweets or Facebook fans. However, these parameters are considered “vanity metrics” and do not contribute to revenues as such. Rather, prioritize “engagement metrics” that can help improve your ROI.

In this regard, the Director of Products at Filament, Jason Amunwa, states, “Vanity metrics do nothing for your actual website objectives but make your marketing efforts look good. This is problematic because often they siphon effort and focus away from the things that could really move the needle for you. Engagement metrics tell you what content is truly performing for you, what’s just “meh” and what’s ripe for enrichment and optimization; in short, engagement metrics tell you where the real opportunities are for growth.”

Instead of running behind what does not correlate with your ROI, save time and make better decisions by tracking the right data.

You can leverage effective tools like Statly to:

• Monitor consumer behavior in a consistent manner.
• Get customized reports with the most relevant data.
• Analyze critical data through all stages of your marketing initiative

#4 Leverage real-time Website Analytics

Website analytics plays an integral role in identifying quality leads and improving their value for a lifetime while reducing the cost of customer acquisition & retention.

With effective web analytics, you can uncover various key performance indicators that help drive website traffic and conversions. Identifying stellar performers, and tweaking the weaker ones, can help improve the overall user experience, converting leads into quality customers. Use key metrics of web analytics to:

• Understand your customer demographics.
• Track essential parameters like click-through rate, bounce rate, number of conversions or types of referrals.
• Perform behavioral analysis of website visitors to increase ROI over time.

#5 Demand forecasting

Having the right data at the right time empowers marketers. At the same time, tracking historical data is vital to helping identify trends and forecast demand. Critical factors such as seasonality can affect campaign performance.

In-depth analysis can help highlight these variables, and likewise, re-allocate or tweak your marketing investments. Data analytics helps to understand the product or campaign performance, providing insights into which products will face a high demand in the next quarter.

#6 Use Marketing Analytics to increase sales

Today, consumers are more informed than ever. Most purchase decisions are now based on information gathered from reviews, social networks, blogs, etc. The good news: marketing analytics gives you access to such significant information. The bad news: you have no idea how to convert this data into profits.

To gain a holistic view of ROI, focus on how your marketing efforts impact sales. Identify when the right time to call a prospect is, which product would make a killer impact and who is best suited to close the deal. Discover what marketing strategies are contributing to maximum sales. Big data analysis can help increase your sales by:

• Understanding a customer’s decision-making journey.
• Tracking user behavior and sales patterns on the website.
• Discussing your ROI plan with the entire organization and not just the sales or marketing teams.

#7 Conversion tracking through your sales funnel

For effective business growth, increased sales and better ROI, you must have the right sales funnel in place.

Do not have a sales funnel? Have an expert build a sales funnel for you that seamlessly guides a prospect through all stages of Attracting, Converting, Closing and Delighting.

Statly is a tool you can use to track conversions through your sales funnel, analyze data and build strategies to improve user experience across all stages. Not only will this help increase conversions, but it can also go a long way in boosting profits by improving overall value.

Conclusion

Real-time marketing analytics practices are sure to play a vital role in effectively tracking performance and measuring ROI. A profound understanding of its capabilities is the key to leveraging these powerful tools to your advantage. Use Statly to assess how you can profit from real-time marketing analytics. From planning to decision-making, use analytics to spread brand awareness, increase sales and lower costs.

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