Do you need help to increase your sales and boost your revenue? Look no further! This blog post will discuss tried and tested strategies to help you grow your sales and revenue.

1. Know Your Target Audience

The first step in increasing your sales is to know your target audience. Who are they? What are their needs and wants? What motivates them to make a purchase? By understanding your target audience, you can tailor your marketing efforts and product offerings to meet their needs better.

2. Improve Your Website

Your website is often the first impression potential customers have of your business. Make sure your website is visually appealing, easy to navigate, and provides all the necessary information customers need to make a purchase. Consider adding customer reviews and testimonials to build trust and credibility.

3. Offer Discounts and Promotions

Offering discounts and promotions can be an effective way to increase sales. Consider offering a discount on a customer’s first purchase or a promotion for a limited time. This can incentivize potential customers to make a purchase and can also encourage repeat business.

4. Utilize Social Media

Social media can be a powerful tool for increasing sales. Use social media platforms to engage with potential customers, promote your products, and build brand awareness. Consider running social media ads to target specific audiences and increase visibility.

5. Provide Excellent Customer Service

Providing excellent customer service can help build customer loyalty and increase sales. Make sure to respond promptly to customer inquiries and concerns and go above and beyond to ensure customer satisfaction. This can encourage repeat business and positive word-of-mouth marketing.

6. Analyze Your Data

Analyze your sales data to identify trends and opportunities for improvement. Use tools like Google Analytics to track website traffic and customer behavior. This can help you make informed decisions about your marketing and sales strategies.

In conclusion, increasing sales and revenue requires a multifaceted approach. By knowing your target audience, improving your website, offering discounts and promotions, utilizing social media, providing excellent customer service, and analyzing your data, you can build a strong foundation for success. Implement these strategies today and watch your sales soar!

The post Boost Your Revenue: Tried and Tested Strategies to Increase Sales appeared first on Done For You.

Discover the Best Sources for Products with Dropshipping: Your Guide to Finding Profitable Items

Are you planning to start a dropshipping business but struggling to find profitable products to sell? Don’t worry, you’re not alone. Many entrepreneurs face this challenge when starting a dropshipping business. In this guide, we’ll show you the best sources to find products with dropshipping so you can create your business on the right foot.

What is Dropshipping?

Dropshipping is a business model where you sell products online without keeping inventory. Instead, you partner with a supplier who fulfills the orders on your behalf. When a customer orders on your website, the supplier ships the product directly to the customer.

Dropshipping has become popular because it allows entrepreneurs to start a business with minimal investment. You don’t need to invest in inventory or a warehouse, which reduces your startup costs.

Why Finding Profitable Products is Crucial

Finding profitable products is crucial for the success of your dropshipping business. You need to sell products with high demand or low profit margins to make enough profit to sustain your business.

Therefore, finding products with high demand and a high-profit margin is essential. But how do you find these products? Here are the best sources to find profitable products with dropshipping:

1. AliExpress

AliExpress is a popular marketplace for drop shippers. It has a wide range of products at low prices, making it an attractive source for drop shippers. You can find almost any product on AliExpress, from electronics to home decor to fashion.

To find profitable products on AliExpress, you can use tools like AliExpress Dropshipping Center and AliExpress Product Analysis. These tools allow you to analyze each product’s demand, competition, and profitability.

2. SaleHoo

SaleHoo is a directory of wholesale suppliers and drop shippers. It has over 8,000 suppliers and 2.5 million products, making it a valuable source for drop shippers.

SaleHoo’s suppliers are verified and trustworthy, which reduces the risk of getting scammed or receiving low-quality products. You can also use SaleHoo’s market research lab to find profitable products based on demand, competition, and profitability.

3. Oberlo

Oberlo is a dropshipping app that allows you to import products from AliExpress to your Shopify store. It has a wide range of products at low prices, making it a popular source for drop shippers.

Oberlo’s product statistics allow you to analyze each product’s demand, competition, and profitability. You can also use Oberlo’s trending products feature to find currently popular products.

4. Google Trends

Google Trends is a free tool that allows you to analyze the popularity of search terms over time. You can use it to find products that have a high demand and are trending.

To use Google Trends, enter a keyword related to your niche and analyze the search volume over time. If the search volume increases, it’s a good sign that the product has a high demand.

5. Amazon Best Sellers

Amazon Best Sellers is a list of the top-selling products on Amazon. You can use it to find products with high demand and a high profit margin.

To use Amazon Best Sellers, go to the Amazon website and click on the Best Sellers tab. You can filter the products by category, which allows you to find products related to your niche.

Conclusion

Finding profitable products is crucial for the success of your dropshipping business. You can find products with high demand and a high-profit margin using the sources mentioned in this guide. Remember to analyze each product’s market, competition, and profitability before adding it to your store.

Good luck with your dropshipping business – let us know if you need help getting started!

The post Unlocking Hidden Treasures: 10 Unconventional Sources for Your Dropshipping Products appeared first on Done For You.

Unlocking the Secrets: A Comprehensive Guide to Crafting Your Online Course in 10 Detailed Steps

Are you passionate about sharing your expertise and knowledge with a broader audience? Creating an online course offers an excellent avenue to do just that. As the demand for e-learning continues to surge, individuals increasingly turn to online courses to acquire new skills or propel their careers forward. This guide will delve into a detailed, step-by-step process to help craft a compelling online course that resonates with your audience.

Step 1: Choose your topic and target audience

Begin your online course creation journey by selecting a topic that aligns with your expertise and resonates with your passion. Whether it’s culinary arts, coding, or marketing, your chosen subject should reflect your proficiency. Furthermore, identifying your target audience is crucial. Understanding their needs, pain points, and learning preferences will enable you to tailor your course content effectively.

Step 2: Conduct thorough market research

Extend your preparation by delving into market research. Explore similar courses in your chosen niche to identify gaps and opportunities. This step ensures that your course stands out and offers unique value to your audience.

Step 3: Develop a comprehensive course outline

Create a detailed course outline once you’ve chosen your topic and conducted market research. Break down your subject matter into digestible sections or modules, each with a clearly defined learning objective that builds upon the previous one. This approach enhances the overall structure and coherence of your course.

Step 4: Choose your course format and platform

Diversify your understanding of the e-learning landscape by exploring different course formats and platforms. Each format has strengths, whether video, audio, text-based, or interactive content. Similarly, platforms like Udemy, Teachable, and Coursera offer distinct advantages. Tailor your choices based on your target audience’s preferences and course content.

Step 5: Create your course content

With your chosen outline, format, and platform, it’s time to dive into content creation. Whether you’re recording videos, crafting text-based lessons, or designing interactive exercises, keep your audience engaged and motivated. Incorporate elements that align with diverse learning styles, ensuring a rich and comprehensive learning experience.

Step 6: Optimize for user engagement

Elevate your course content by optimizing it for maximum user engagement. Integrate quizzes, discussions, and interactive elements to foster a dynamic learning environment. This step ensures that your audience remains actively involved throughout the course.

Step 7: Implement multimedia elements

Enhance the richness of your course by incorporating multimedia elements. Multimedia adds depth and variety to the learning experience from high-quality visuals to supplementary resources.

Step 8: Quality assurance and testing

Before launching your course, conduct thorough quality assurance and testing. Ensure that all elements function seamlessly and the content is error-free. This step guarantees a positive learning experience for your audience.

Step 9: Develop a robust marketing strategy

Invest time in developing a robust marketing strategy as you approach the launch phase. Set a launch date, determine a competitive price point, and create promotional materials, such as preview videos or free trials, to generate interest.

Step 10: Launch and promote your course

The final step involves the actual launch of your course. Execute your marketing strategy, monitor the response, and be prepared to adapt based on user feedback. Leverage social media, email marketing, and other channels to promote and refine your course continually.

Embarking on the journey to create your online course is an exciting endeavor that allows you to share your expertise and passion with a global audience. By following these ten detailed steps, you can craft a course that is not only engaging and informative but also tailored to the needs and preferences of your target audience.

So, why wait? Start your online course creation today and unlock the secrets to a successful educational venture!

The post Unleash Your Expertise: A Comprehensive Guide to Craft and Create Online Courses appeared first on Done For You.

Maximizing Profits with Shopify Dropshipping: A Beginner’s Guide to Success

Are you interested in starting a dropshipping business with Shopify? If so, you’ve come to the right place! This guide will cover everything you need to know about dropshipping with Shopify and how to maximize your profits.

What is Dropshipping with Shopify?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. This means the store never sees or handles the product.

Shopify is a popular e-commerce platform that allows you to create an online store with ease. You can easily set up a dropshipping store with Shopify and start selling products immediately.

How to Get Started with Shopify Dropshipping

1. Choose a Niche: The first step in starting a successful Shopify dropshipping business is to choose a niche. You will focus on This area or industry, such as fashion, beauty, or home decor.
2. Find a Supplier: Once you have chosen a niche, the next step is to find a supplier. You can find suppliers on platforms like AliExpress, Oberlo, or SaleHoo. These platforms allow you to find products to sell in your store easily.
3. Set Up Your Store: After you have found a supplier, it’s time to set up your store. Shopify makes creating a professional-looking store easy without coding or design skills. Choose a theme, customize it to fit your brand, and add your products.
4. Optimize Your Store: To maximize your profits, you need to optimize your store for conversions. This means ensuring your store is easy to navigate, your products are well-presented, and your checkout process is smooth.
5. Market Your Store: Finally, you must market your store to drive traffic and sales. This can include social media marketing, email marketing, influencer marketing, and more.

Tips for Maximizing Your Profits

1. Offer Free Shipping: Customers love free shipping, which can increase your sales and profits.
2. Upsell and Cross-Sell: Upselling and cross-selling can increase your average order value and boost your profits.
3. Offer Discounts and Promotions: Discounts and promotions are a great way to attract new customers and increase sales.
4. Focus on Customer Service: Providing excellent customer service can lead to repeat business and positive reviews, increasing sales and profits.
5. Analyze Your Data: Use analytics tools to track your sales, traffic, and customer behavior. This can help you identify areas for improvement and optimize your store for maximum profits.

Conclusion

Dropshipping with Shopify can be lucrative, but it requires careful planning, execution, and optimization. 

By following the steps and tips outlined in this guide, you can start a successful Shopify dropshipping business and maximize your profits. Happy selling! Let us know if we can help you with getting started. 

The post Shopify Mastery: A Blueprint for Success with 10 Proven Dropshipping Strategies appeared first on Done For You.

Will Dropshipping Make You Rich? Uncovering the Truth Behind the Hype!

You might have heard about dropshipping if you have searched for ways to make money online. Dropshipping is a business model where you sell products without holding inventory. The supplier ships the product directly to the customer, and you profit from the difference between your selling price and the supplier’s price. Dropshipping has been touted as a way to get rich quickly, but is it really true? In this post, we will uncover the truth behind the hype and answer the question: will drop shipping make you rich?

What is Dropshipping?

Before diving into the question, let’s define what dropshipping is. As mentioned earlier, dropshipping is a business model where you act as a middleman between the supplier and the customer. You set up an online store and list products from the supplier on your website. When a customer makes a purchase, you place an order with the supplier, who then ships the product directly to the customer. You profit from the difference between your selling and supplier prices.

The Pros and Cons of Dropshipping

Like any other business model, dropshipping has its pros and cons. Let’s take a look at them.

Pros

• Low startup costs: Unlike traditional retail businesses, dropshipping has low startup costs. You don’t need to hold any inventory, so you don’t need to invest in a warehouse or a physical store. All you need is a website and a supplier.
• Location independence: You can run a dropshipping business anywhere in the world if you have an internet connection. This makes it an excellent option for people who want to work remotely.
• Wide product selection: Since you don’t hold any inventory, you can list as many products on your website. This gives you a wide product selection to choose from.

Cons

• Low-profit margins: Since you are acting as a middleman, your profit margins will be lower than if you were selling your products. You will need to sell many products to make a decent income.
• Customer service: Since you are responsible for the customer experience, you must handle customer service issues such as returns and refunds. This can be time-consuming and stressful.
• Reliance on the supplier: Your success in dropshipping depends on the reliability of your supplier. If the supplier is out of stock or delivers a faulty product, it reflects poorly on your business.

Will Dropshipping Make You Rich?

Now that we have looked at the pros and cons of dropshipping let’s answer the question: will dropshipping make you rich?

The answer is it depends. Dropshipping can be a profitable business model if you do it right. However, it is not a get-rich-quick scheme. You will need to put in a lot of time and effort to make it work.

To be successful in dropshipping, you will need to:

• Choose the right niche: You will need to choose a profitable niche with low competition. This will require some research and analysis.
• Find reliable suppliers: You must find reliable suppliers with good quality products and competitive prices.
• Optimize your website: You must optimize your website for conversions using persuasive copy, high-quality images, and a user-friendly design.
• Drive traffic to your website: You must drive targeted traffic through various marketing channels like SEO, social media, and paid advertising.
• Provide excellent customer service: You must provide excellent customer service to ensure customer satisfaction and repeat business.

Dropshipping can be a profitable business model if you are willing to put in the time and effort. However, it is not a guaranteed path to riches. It requires hard work, dedication, and a willingness to learn and adapt.

Conclusion

Dropshipping is a business model that has gained a lot of popularity in recent years. While it can be profitable, it is not a get-rich-quick scheme. To be successful in dropshipping, you will need to put in a lot of time and effort. You must choose the right niche, find reliable suppliers, optimize your website, drive traffic, and provide excellent customer service. 

Dropshipping can be a rewarding business venture if you are willing to do all these things and we can help you get started.

The post From Rags to Riches? Navigating the Reality of Wealth with Dropshipping Business appeared first on Done For You.

Having a solid online presence is crucial for the success of any business. With the ever-increasing popularity of e-commerce, it is essential to have a reliable e-commerce agency to help you achieve your online business goals.

Let’s discuss the importance of potentially hiring an agency and how our expert services can help your business thrive.

Why You Need an E-commerce Agency

Running an e-commerce business can be challenging, especially if you have little experience in online marketing and sales. This is where an e-commerce agency comes in. An e-commerce agency is a team of experts specializing in creating and managing online stores. They can help you with everything from website design and development to digital marketing and customer service.

Benefits of Hiring an E-commerce Agency

There are several benefits of hiring an agency for your business. Firstly, they can help you save time and money by handling all your online business needs. This means you can focus on other essential aspects of your business, such as product development and customer service.

Secondly, e-commerce agencies have the expertise and experience to create effective online marketing campaigns that can increase your website traffic and sales. They can also help you optimize your website for search engines, making it easier for potential customers to find you online.

Lastly, agencies can provide valuable insights and analytics to help you make informed business decisions. Analyzing your website traffic and sales data can help you identify areas for improvement and optimize your online business strategy for maximum success.

Our Expert Agency Services

At Done For You, we offer a wide range of expert e-commerce agency services to help your business thrive online. We work closely with our clients to develop customized e-commerce solutions that meet their unique business needs.

Our website design and development services include everything from creating a visually appealing and user-friendly website to optimizing it for search engines and mobile devices. We also offer digital marketing services such as social media marketing, email marketing, and pay-per-click advertising to help you reach your target audience and increase your online sales.

A reliable agency is essential for the success of your online business. With our expert services, you can revamp your online business strategy and take your e-commerce business to the next level. 

Contact us today to learn more about our e-commerce services and how we can help your business thrive online. Click here to set up a call!

The post Unleash Your E-commerce Potential: Discover the Benefits of an Agency Partner appeared first on Done For You.

One of the most shocking statistics that we came across was that 83% of the consumers are ready to refer a product to someone they know, but out of these people only 29% actually do the same. (According to Texas State University)

We are quite sure that these statistics would have painted a clear picture of the importance of referral marketing for e-commerce sales in today’s business world, which is being dominated by online sales.

Now, looking at all of this, the only question that would have popped up in the mind of a business person has to be – how to use referral marketing to boost e-commerce sales?

And this is exactly what we are going to talk about in this post. So, let us begin right away!

Determine the rewards

Before you begin thinking of offering a referral program, the first and the most important thing you need to figure out is the reward that you are going to offer.

There are two options – offer some monetary incentive or a discount. Now, this is where the game begins.

There are many factors that play a decisive role here. According to many surveys, people in America prefer getting monetary incentives more than any other reward. In fact, 77% of them do!

You can easily find plenty of other such surveys in the market and then think about the most appropriate reward for your niche audience. After all, there is no point in offering a reward that does not entice the audience.

Promote your referral program as much as you can

Without proper promotion and intense referral marketing campaigns for e-commerce, even the biggest of brands failed to reap rewards from their referral programs.

Once the rewards have been decided, the next step is to make sure people know about these rewards. This is where the power of marketing comes into the picture.

To make sure that you promote the program in the best possible manner, here are some tricks that are worth trying:

• Send emails to your existing customer list
• Create call-to-actions and place them relevantly
• Use prompt messages
• Leverage your presence on social media

All these things when brought together can do wonders for your brand in promoting the referral program that you have launched.

Make the process of easy

Do you know the biggest secret behind success in referral marketing for e-commerce stores? It is making it easy for your users to refer your business to others.

The best example of this strategy comes from Dropbox, which started offering free space to users for referring their brand to their friends. The results were legendary. Their sales shot from 100,000 users to 4,000,000 users within 15 months. In fact, they saw a 60% rise in the number of signups during that time.

Can you beat that?

Now, this is where you can learn a trick or two from this online giant.

Remember – customers are going to run away from things that are hard. They love to do easy things and this is what you have to do – make it easy for them to share your brand. And, in return be certain to get great rewards!

Reach out to customers

As already mentioned, people are willing to refer a brand they trust – but only a few of them. This is because not all businesses ask them to do the same.

Now, if you want to make the most of your e-shop referral marketing campaign you need to reach out to your existing customers and ask them for the same. You will be shocked to see that people won’t hesitate in promoting a product or referring people to a service that they found useful.

So, why not do it?

After all, you are offering an incentive in return as well.

Keep reminding your customers

Referral marketing for e-commerce is not a one-time affair – it is a continuous process. You need to constantly focus on your customers and keep sending regular updates reminding them of what you are offering as part of your referral program.

After all, you must not forget that it is quite easy for users to get distracted and move away with all the noise that is there in the market. You must, therefore, plan a regular strategy. For instance, if you are focusing on email marketing devise a plan to resend the emails after a particular time gap.

Doing such small things in the right way could prove to be the difference between success and failure of your campaign. So, make sure you do them right.

E-commerce referral programs are a lot of work

To sum it up, we would not misguide anyone by saying that it is easy to create and run a successful referral program. No, they are not. In fact, they require a lot of sincere effort. But, everything that is worth it requires effort. Isn’t it so?

The question is – are you willing to put in the work or not?

With meticulous planning, sincere efforts and proper thinking, any referral program can be made successful. There is no dearth of examples that show brands that planned their referrals programs right and are making a heyday even today using their success.

Want to create a successful referral marketing program using email marketing? Check out this pre-build email sequence, all done-for-you.

Last thoughts on referral marketing for e-commerce

To sum it up, all we have left to say is that referral marketing for e-commerce holds great potential for businesses that want to leverage the power of their existing clientele and use it as a weapon to demolish their competitors.

After all, there is no better way to acquire more customers than to let your existing customers bring others to you. Isn’t that something that lays the foundation of a thriving business?

If you agree, then begin implementing these tricks in your referral program and see how things turn out.

All the best!

The post How To Use Referral Marketing To Drive More E-commerce Sales appeared first on Done For You.

You might even be considering running Facebook ads to advertise your products or maybe even consider Google Shopping ads, or both.

If you don’t use landing pages and funnels for your e-commerce store, however, all of those efforts (along with time and money) are going to go down the drain.

We are willing to bet on it. Beer or a $15 bill? You pick.

Landing pages and funnels help build a sales machine for your e-commerce store.

Instead of spraying and praying, launching campaigns and wondering why they don’t work, and worrying if your ad spend is ever going to be worth it for you, just don’t launch campaigns or do any kind of marketing without landing pages & funnels.

Here are a few reasons why your e-commerce store needs landing pages:

Your customers won’t buy (not right away, at least!)

“I ain’t buying if I don’t know you”
“How do I trust you?
“What you got that others don’t?”
“How do I make an informed decision?”
“Oh, nice! Now, I’ll take my sweet time to think about this”

It’s only human that we think in those lines, and your prospects are thinking the exact same thing when they reach your store.

So, the first time they come visiting? They aren’t buying just as yet.

According to Marketo, approximately 96% of visitors that come to your website are not ready to buy — but they may be willing to provide contact information in exchange for valuable content.

That said, you have no more than eight seconds to persuade your website visitors to stick around.

Given that statistic above, what’s the point spending thousands of dollars to drive potential customers to your e-commerce store knowing that more than 90% won’t buy?

However, most visitors don’t mind:

• Grabbing a chance to save money (who does?)
• Providing an email address (in exchange for something valuable, like saving money with a coupon)
• Considering buying, given then you give them the time to do so
• Waiting it out, until they are ready to buy

You can give them just that.

How, you might ask…

• Use landing pages to generate leads first. People show implicit interest in your business when they sign up as leads. Your results are sustainable and predictable when you try to sell to these warm and hot leads instead of a cold audience (which your first-time visitors are).
• Use an exit-intent pop-up with a discount offer (use a coupon that’s provided to each person who signs up using email)
• Nurture your leads with email marketing, messenger bots, or SMS until they are ready to buy from you.

To get those email addresses or other information, however, you need landing pages. There are just no two ways about it.

Distractions are expensive

A typical e-commerce store is a prime example of clutter in digital form. And no, Amazon, Best Buy, and J.C Penny can pull it off, but it won’t work for anyone else.

See the image below. See how distractions are sabotaging your conversion rate? All those distractions, buttons, images, copy, links, and social buttons will only make your visitors go numb.

Source: Unbounce

The typical result: They come, they see, they leave.

Maybe you didn’t think about it this way but the fact that they come, leave, and do nothing is ridiculously expensive for your business. You just don’t think about it that way since you didn’t actually lose cash (in physical form).

Yet, you did lose opportunities. Several thousands of them (depending on how many visitors you get).

Singularity & focus

If you were hungry and you have at least 16 different plates on the table, what will you pick? Say, you wanted to buy a car but for your given budget, there are at least 23 different models (each with 4 to 5 variants), how are you going to zero down on the car you want to buy?

Say hello to the Paradox of choice. If you are presented with too many options, you are most likely to “not pick anything at all” or maybe just procrastinate.

Given that online users have astonishingly low attention spans and the fact that you are spending cash to bring in these visitors to your e-commerce store, you need to present your products with singularity & focus.

Now, your e-commerce store with a full catalog of anywhere from 2 to 200 products is not going to help your potential visitors focus.

Here’s your typical e-commerce product category page:

Now, compare that with this:

What kind of page is likely to give you better results?

No prize for guessing.

Your e-commerce store is the bottleneck

Whether you had your e-commerce store custom-built or used Shopify, BigCommerce, WordPress (with WooCommerce) or Magento to build your store, there’s only so much customization that you can afford to do.

Given how most clients build their e-commerce stores, they rely on developers, designers, and experts to customize stores depending on their needs.

Now, here’s the thing with marketing your e-commerce store the right away:

Extraordinarily awesome results come when landing pages with a single product on a landing page.

One product, a single product description, and a big button that says “buy now”. If you have 18 products, how many custom pages will you be able to build on your existing e-commerce store platform? Also, how quickly can you come up with those individual pages?

Developers or experts will charge you by the hour or a fixed price for a single page.

Getting all those different pages developed would mean dependence, wasted time (which is money lost), and God knows how many iterations per page.

Landing pages can be hosted separately. Further, you have various tools available such as our Page builder which helps you create as many high-converting pages as you need, in the time it takes for you to drink coffee.

Landing pages are proven, battle-tested and awesome

Heard of Shopify?

It’s an e-commerce platform that allows you to build e-commerce stores without worrying about technology, hosting, security, upkeep, updates, and any serious ninja-like server management.

With more than 600,000 merchants use across 175 countries, as of 2018, Shopify processed around $63 billion dollars (and counting).

How did Shopify grow like that?

The answer: dedicated, laser-targeted landing pages for everything they do online (including content marketing, content curation, SEO-driven inbound traffic, affiliate networks, and social media).

Apart from running dedicated campaigns for one of the several 3000+ apps in the Shopify App Marketplace, special physical events or meet ups, and conferences, Shopify invests in landing pages.

Here’s what Shopify does:

• Use content marketing and paid ads to drive traffic to dedicated landing pages (as shown below)
• Let potential customers sign up for a 14-day trial.
• Nurture leads with several goodies such as blog posts, exclusive perks, invites to special webinars or courses, and more.

That’s simplicity at its best, helping Shopify make around 245 million in revenue (last quarter of 2018).

You don’t need more proof than that, do you?

Need help with crafting a professional and complete marketing strategy for your e-commerce store? Need help with ads, landing pages, and funnels?

Fill out this form and we’ll get in touch with you to discuss details.

The post E-Commerce Stores Need Landing Pages. Here’s Why… appeared first on Done For You.

Retailers, SaaS platforms, service providers and practically any type of business that does online marketing is gathering ideas and preparing to launch unique offers. So, it makes sense that you’ll be looking for Black Friday or Cyber Monday ideas to promote your products and services.

In the year 2017, Black Friday deals racked up $5.03 billion in online sales. Out of this, $2 billion in sales were from mobile devices alone according to Ingrid Lunden of Techcrunch .

Black Friday — and the subsequent set of days around it, including Cyber Monday 2018 — are huge for both retailers and consumers each year.

For retailers, Black Friday sets the pace for the rest of the holiday season in November and December. It’s also a great time for online retailers to rack up their holiday says and make the most of this season.

Needless to say, it’s the time of the year when consumers just don’t stop buying. As a business — Black Friday followed up by Thanksgiving, Christmas, and New Year promotions — are incredible opportunities to make sales.

Use the holiday season and your Black Friday promotions to boost your brand image, generate leads, make sales, and more.

Here are some Black Friday Promotion Ideas for 2018 (with examples):

Make a Splash on Social Media

If you’ve never really used Social Media as much as you’d like (or if you just a wee bit shy), Black Friday (and the rest of the days in the holiday season) are amazing opportunities to step into the holiday frenzy and do your bit. Here are a few things you could do with social media.

• Black Friday and the following holiday season is a great time to launch contests, sweepstakes, or giveaways. Shown above is an example of a giveaway by Gopher Wood Guitars
• Create a short talking head video (shoot it with your smartphone) wishing everyone well for the holidays and share it on your social media channels. If you have a team, you can have your team members shoot short videos too (more videos, more impact).
• Pull back the curtain and shoot videos (or take photos) to let the world know what you’ve been working on during the holidays: Workplace all decked up? The nitty-gritty of how you’ve been planning your holiday campaigns?
• Create a buzz on social media building up the tempo for a special gift you’ve created for your existing (and potential) audience on Social Media.

Make your social media accounts sparkle with the spirit of the holiday season. Let the world know that you are happy, kicking, and rolling. Just the positivity alone is enough to give you some traction you didn’t have before.

Tweak Your Existing Assets, Ads, & Landing Pages

Marketing online is all about relevance. If it’s a Black Friday promotion you are running, it helps if your ads and landing pages specifically state that it’s a Black Friday deal.

You might also want to tweak your assets, ads, landing pages, and brand assets (like your logo) to reflect the holiday season.

Just by taking time to let your ads and landing pages be a little more colorful and in line with the spirit of the occasion, you’ll see spectacular results without really overhauling your entire marketing process (including ads, landing pages, and sales funnels).

See what Canva does during Christmas:

Similarly, you can tweak your ads and landing pages during the duration of your Black Friday campaigns, just to spice it all up.

See what Snapfish  — a digital photo printing service — does for its Black Friday campaigns:

Team Up For Double Impact

Already thought of the specific deals for Black Friday? Instead of just relying on your own network, potential reach, or your paid campaign muscle, you can think about teaming up with companies that serve the same audiences but don’t compete with you.

See what Career Contessa did for as a campaign by working with several other businesses to give its own audience a lot of value (worth $4000 in prizes).

New users looking to change their career (or start a new one) stand a chance to win various prizes that they can use to make a great impression — from Virgil leather tote bags to an Apple iPad.

Bundle Your Discounts

Black Friday season is all about “deals”, “discounts”, and “special access”. But then, everyone can give a discount. What’s more impactful is when you bundle discounts or when you tie up your discounts with a time-sensitive offer.

See what Vinitaly Wine Club does for its Black Friday campaigns: There are two discounts instead one.

New customers get 25% off on their Wine Club membership and another 30% discount on any of their 500+ wine collection. Also, there’s a countdown timer to make use of FOMO (Fear of Missing Out).

Give Away Gift Cards

Gift Cards are a smart way to increase brand loyalty, boost retention, and get some word of mouth, all at once. Black Friday promotions are almost incomplete without a campaign or two that involves gift cards.

Here’s what Eight Sleep does for its Black Friday campaigns. Instead of just giving a simple discount, they add a $100 Amazon gift card to sweeten the deal.

Gift cards help you add a punch to your existing campaigns. They also make for great offers for your campaigns. Don’t let the opportunity pass.

Pamper Your Email Subscribers

Your email subscribers are the most engaged (compared to anything else such as your social networks, for instance). Make the most of subscribers by sending them special broadcast emails. Send out an email sending out super deals exclusive only to your subscribers.

See what Incase does as a part of its ongoing Black Friday campaigns:

Need more inspiration for Black Friday Cyber Monday email marketing Campaigns? See these 8 awesome Campaigns You Can Steal This Holiday Season.

Looking for ways to make the best of Black Friday 2018, the holiday season, or your paid campaign strategy in general?

Get on a scheduled call with us and we’ll take it from there.

The post Impactful Black Friday Promotion Ideas For 2018 (& Inspiring Examples) appeared first on Done For You.

If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or failure of a business. And, this factor becomes even more important when we talk about e-commerce websites.

You cannot expect everyone to buy a Rolex, and an Armani suit. Defining your target audience, and optimizing your marketing strategy and website according to these factors, therefore, becomes quite important.

This post is going to talk in-depth about all these factors, so let us have a look at the factors that play a pivotal role in optimizing luxury e-commerce websites –

Pictures speak louder than words

In marketing, a beautiful picture can do what no other gimmick can.

When it comes to selling luxury items, you need to generate the feeling of luxury. And, a beautiful picture can do that with the right supplemented content.

Take a look at the high-end merchandise brands, such as Louis Vuitton, Prada and more. They all have one thing in common – the most beautiful product pictures ever!

So, if you are into luxury e-commerce websites you need to bring in a good product photographer who can showcase the feeling of luxury with evocative photos.

Content that conveys the feeling of luxury

Visual elements are just a part of the overall look and feel of a website. You cannot tend to supplement the textual part with beautiful visual content.

It is the amalgamation of beautiful visuals and powerful content that entices your target audience to hit the buy button. So, the second most important element that plays a massive role in optimizing luxury e-commerce websites has to be content – product descriptions to be more specific.

A pro tip: write content thinking that you are dealing face to face with the client. What would you tell the customer, if you were dealing with them in-store? This could help you choose the right words, and frame the right product descriptions. And, at the same time give your content the look and feel that’s more human than written for search bots.

An overall luxurious look and feel

Luxury means something unique – if it was common, why would it come with a high price tag?

When you are dealing with luxurious and unique things, it becomes quite obvious that your e-commerce website should also induce a similar feeling. Therefore, everything from the images on the website to the color patterns and typography should evoke a feeling of luxury.

For instance, using stock photographs could be a big turn off.

You need to showcase how special you are by showing off your products and their uniqueness.

A pro tip: use more white space and fewer colors.

Remember, it’s not just about the goods that you are selling but how you are making the customer feel that sells in the market. So, try to make sure that all the elements to create a feeling of luxury as soon as the person lands on your website are in place to make your luxury e-commerce website successful!

Focus on the feeling of exclusivity

As already mentioned, exclusivity is always the companion of luxury. Luxury products are always exclusive – that’s why they come with such a hefty price tag.

For luxury markets, you cannot rely on the most common strategy that works in the e-commerce industry – flash sales. Why?

The answer is fairly simple – it will prompt the audience to wait for that time of the year to buy your products. Scarcity and exclusivity, therefore, become two crucial factors here.

You cannot expect those big banners of ‘Buy Now’ and ‘Sale’ to work for your luxury e-commerce website. Instead, something like ‘Limited Edition’ or ‘Limited Quantities’ could work like magic.

There are virtually countless examples of luxury brands using this tactic to sell high-end products, be it clothing, accessories, jewelry or any other niche, for that matter. So, you can take a leaf or two out of their book and give it a try yourself!

In the end, it’s all about the feeling of luxury

Luxury does not reside in the product for which the customer is paying a high price. It lies in the feeling of being exclusive that works the magic. Creating this feeling of luxury is what your e-commerce website must do.

Considering the fact that you don’t have the luxury of the customer being able to physically see the high-end product you are selling, it becomes difficult to tempt them to buy something that comes with a large price tag.

And this makes it even more critical to have a unique and special website design. The content and the images that are going to be used on the website are essential. After all, the success and failure of the venture is going to entirely depend upon these factors.

You need to study the niche, play your analytics cards right and figure out the factors that capture the customer’s attention when buying luxury goods.

Once you have that list, you can eventually focus on the key factors that you need to have a powerful e-commerce website that sells luxury products like hot cakes.

Conclusion

Luxury can be sold online, but only if you understand the most basic factors that contribute to making something luxurious.

With a thorough understanding of those factors, you can easily create a win-win strategy for your luxury e-commerce website, and churn the numbers and revenues that you always wished for.

Try implementing the steps mentioned in this post, and you will see that things will start to fall into place in just a matter of days.

So, are you up for it?

The post Factors For Optimizing Luxury E-Commerce Websites appeared first on Done For You.

It’s not to say that social media isn’t worth your time or that you shouldn’t bother with email broadcast campaigns; it’s just that you can’t overlook a particular digital marketing channel over another — because of inertia, lack of resources or knowledge, or just because you never thought about it.

What is a transactional email?

Transactional emails consist of:

• order notifications,
• reminders,
• service emails,
• shipping notifications,
• and several others.

According to MailJet, open rates for transactional emails range from 30% to 40% (as compared to only 15 to 25% open rates for regular marketing emails).

How you can profit from transactional emails

Transactional emails are almost always overlooked as a particular email marketing campaign type that can bring in extra sales.

For most businesses, transactional emails are an afterthought.  The get opened and read though…  And that keeps email deliverability up.

But it doesn’t have to be that way. Here are a few ways to make transactional emails work to bring in sales and profit, without you really doing much (except making a few changes to your strategy):

Make reminders ring the cash register

Take a look at what Evernote does when they send you a reminder that your annual subscription has ended, when they notice that you are getting close to your subscription date, or when you remove some of the devices you use from auto syncing.

Transactional email example #1: Evernote

This could have been just a reminder or a notification that you’ve successfully removed two of your devices from syncing.

But with simple messaging, on brand, and a simple offer to help you save on your next subscription (for a full year), Evernote is throwing its gates open for existing subscribers to continue with their subscriptions.

Could you do something like this for your business?

Order notifications for upsells

Every email that goes out to welcome your customers thanking them for their order is an opportunity for you to upsell.

You don’t have to overdo it but you can use notifications during a specific month or based on the number of times a single customer placed an order (regular customers?) and send out ultra-specific offers to those customers or during specific months.

Transactional email example #2: Moo

Moo has always been awesome when it comes to using emails to their benefit. Here’s a simple (but really long and loaded) order notification email that they use (upselling included):

Shopping cart abandonment emails can increase your profit

The average rate at which shopping carts are abandoned is anywhere from 60 to 75%, according to Baynard Research.

Shopping cart abandonment is killing e-commerce. If you are selling products or services online, chances are that you are already suffering from it. Shopping cart abandonment drains money right off your shop pages and there’s nothing you can do about it.

Or can you?

You can, if you are aware of the problem and that you are willing to do something about it. Sending out timely shopping cart emails is a powerful strategy if you do it right.

Transactional email example #3: ASICS

See how ASICS does it:

Image Source: Reallygoodemails.com

Winback emails

Remember the marketing mantra which goes something like, “It’s easier to sell to existing customers than try to target new ones”?

Winback emails or re-engagement emails help you do just that.

For every business, there are customers who bought once but never again. SaaS businesses, membership sites, subscription-based businesses have inactive customers (those who were customers once but aren’t active now), and several other use cases. Winback emails make for terrific ways to get your inactive customers back.

Transactional email example #4: Skillshare

Image Source: Reallygoodemails.com

Out of stock emails

As if Shopping cart abandonment wasn’t a major issue, you run the risk of suddenly running out of stock with a few popular items on your eCommerce store.

Customer comes to your store, selects a product (s), and sees the “Out of stock message”. Worse still, she goes all the way to checkout page places an order and then receives a notification that the product is out of stock.

What happens then? Most eCommerce stores don’t have anything more than “We are sorry, but the product you ordered is out of stock” message.

Transactional email example #5: Dr. Axe

You could do better than that, like Dr. Axe does:

Image Source: Reallygoodemails.com

Transactional emails don’t just have to do the heavy-lifting like to send out a message, a notification, or a reminder. They can actually do just as well in helping you increase revenue and profit compared to your regular email campaigns.

The question is: Are YOU using transactional emails to increase your profit?

Check out our Attract. Engage. Profit Webinar, get access to our email marketing handbook or get on a scheduled call with us to discuss your marketing strategy.

The post Simple Ways To Profit From Transactional Emails (With Examples) appeared first on Done For You.

Go to any e-commerce store and the store owners expect you to take action in this sequence (might not be in this order):

• Visit site
• Browse products
• Make a purchase

Bad news: You’ll make some sales, but it’s not a predictable occurrence and you’d never be able to tell just how much you’d make in sales or revenue in any given month (unless you are Jeff Bezos or his team reading this).

We see e-commerce stores making this mistake over and over where there’s just a store and products available for potential customers to browse.

We get it. You want to make sales. You want your e-commerce store’s revenue to soar. And, you want to profit from your business.

E-commerce store mistakes

You won’t make anything happen with the predictability and sustainability in revenue if you take that “show up expecting to sell” approach.

Here’s a simple fact:

People don’t sit with their credit cards in hand looking for something to buy. Even if they did, it’s not going to be your e-commerce store that they’ll be coming to.

You need a sales funnel for your e-commerce store

But why bother with a funnel for your e-commerce store?

Your customers go through this pattern before they actually buy:

• Visit store
• Browse products
• Read blog
• Follow you on Twitter or Facebook or Pinterest or Instagram
• Wait
• Wait some more – for the right time to buy or until they really have a need.
• One fine day, they buy

You don’t know when they’ll make a purchase and you have simple ways to be ready for them when they are ready. This process, from visiting the store for the first time till the customers buy, is called a pipeline or buyer’s journey or sales funnel.

That’s why you need sales, even for an e-commerce site. Here’s a simple, three-step process to get a sales funnel up and running for your e-commerce store:

Prepare to make an offer

You’ll need to make an offer to your potential customers when they visit your e-commerce store to make a purchase. Your customers need a compelling offer to consider a purchase. They have options so they need to be sure that they are likely to get a bargain (or much more value) if they purchase your products.

When we say “offer,” we don’t always suggest giving away “discounts.” We don’t even suggest coupon codes, deep discounting, or cutting costs as a way to do business or promotions.

But you can consider coupons if you have to.

Other kinds of offers could be a handy guide on how to use your product better, or a guide for your customers so they can solve a particular problem with the help of your product.

Deliver on your promise

For the sake of simplicity, let’s assume that you are giving a discount coupon for the visitors of your e-commerce store. Using popups, links, or slide-ins on your e-commerce site, you’ll make that offer.

Some of your potential customers will sign up for these offers through one of the many opt-in forms.

At this point, you’ll need a way to deliver this coupon code to your leads and the easiest way to do that is with email.

Use an autoresponder sequence to send out the coupon immediately on sign up, and you can choose to have a complete onboarding series (email messages) to nurture your e-commerce store leads later on (see below).

Following a lead sign up on your e-commerce site, you can choose to take multiple routes in addition to your autoresponder sequence.

One example of that is a flash sale email sequence.

Follow up and nurture e-commerce store leads

Even after your potential e-commerce store customers express interest by signing up for a coupon code, there’s no guarantee that they’ll buy right away (some will, most won’t).

That’s why you need to grow your email list — a full list of potential customers who signed up for your offers on your e-commerce store. The longer the list, the more predictable the sales figures of your e-commerce business are going to be.

How well you make this happen depends on:

• The way you generate leads
• How your autoresponder sequences are setup and how you do email marketing
• The strategies you use to attract, engage, and profit by using sales funnels, email nurturing sequences, etc.
• How you re-engage non-responsive subscribers, non-responsive previous customers, etc.

What’s your focus on your e-commerce store, right now? To generate sales right away or to generate leads for more predictable sales and revenue?

The post E-commerce Stores: You Can’t Sell By Just Showing Up appeared first on Done For You.

The global eCommerce growth is stunning. In 2017, it was around $2.3 trillion and is expected to reach $4.5 trillion in 2021, according Statista. In the United States alone, eCommerce accounts for almost 10 percent of retail sales — a number that is increasing by nearly 15% each year.

Which eCommerce trends are set to dominate this year? In this article, we discuss the 6 most powerful eCommerce trends you need to know in order to keep growing and stay ahead of the competition.

1. Amazon Advertising

When you’re selling on Amazon, Amazon Advertising is one of the best ways to get traffic to your product listings.  It’s incredibly high converting traffic and you can narrow down on keywords and categories you want your ads seen in!

… And if you’re not set up yet, we can build an Amazon Store for you!

Here are some ways to do it:

1. Sponsored Brands

Sponsored Brands appear above the Amazon search results and help advertisers build brand awareness.  You can also promote multiple products inside the listing and, since Amazon is filled with buyers, these Sponsored Brands listings convert very well.

2. Product-level profitability

With Amazon Advertising, you can dig into your product level profitability.  That means you can track profit magins, gross profits and overall ad spend on each of your products and campaigns.

3. Increased Page-Level Conversion

Traffic, sales, and reviews are conversion drivers in Amazon.  Traffic and a solid organic search position helps your products earn the Amazon’s Choice designation, helping you stand out to buyers.  Then, the more sales, the more traffic…  It turns into a self-feeding frenzy.

4. Category-specific targeting

Sponsored Products are the most popular advertising option, and the one we use most often for your clients.

These ads appear above, below, and alongside the Amazon search results, as well as on product detail pages, and are similar to Google’s product listing ads.

Sponsored Products allow you to use category-specific targeting, which shows your company’s products alongside complementary products, increasing conversion from your competitor’s listings.

Using this functionality allows you to showcase your products right along with established brands and competitors in the Amazon marketplace.

5. Negative keywords

Negative keywords let you exclude specific words or phrases from a larger keyword search, making sure you don’t rank for the wrong search terms.  The quickest way to do this is to see which keywords are getting a lot of clicks but few conversions.  Is there a common word in the phrase that you can pull out?

6. Using Advertising Cost of Sale (ACoS)

ACoS is a ratio of your ad spend to revenue. For automatic campaigns, ACoS is at the group level, but for manual campaigns, you get your ACoS on a product level.

Of course, the lower your ACoS is, the better.  However, when you’re liquidating a product, launching a new product, or trying to gain entry into a new market – you’ll want to set your ACoS higher.

2. Influencer marketing

Micro-influencers marketing has been riding on the back of the social media explosion. The marketing channels for this event have been Facebook, Twitter, Instagram, and YouTube. But blogging and Pinterest are also very effective.

The top end of the influencer spectrum is taken by celebrities like Kim Kardashian. Kim has reportedly had companies paying her up to $500,000 to share their brands with her 95 million followers. But you don’t need to be a celebrity to be an influencer.

At the other end of the spectrum, are micro-influencers who build a base of loyal and active followers through a niche interest or a particular passion. The niche could be any subject ranging from babies to business, cats to cars, or face cream to fashion, and anything else you can think of. These micro-influencers may have only 3000 followers or even 100,000 followers.

What is influencer marketing?

At a simple level, it is word-of-mouth marketing on a massive scale. The stay-at-home mom who runs a blog about parenting her pre-schoolers reviews a book about "How to End Temper Tantrums" and her 5000 devoted followers are straight onto Amazon to place an order.

Why is influencer marketing so effective?

Our stay-at-home mom, and the other micro-influencers, are changing how products and brands are perceived. Direct marketing is often impersonal and seen as having a vested interest. And consumers don’t know the product nor do they know the salesperson. Direct marketing often needs a two-step approach to making a sale and then a raft of bonuses and money-back guarantees to win over the customer.

But if a member of your family or a friend recommends a product you are more likely to buy without hesitation. A micro-influencer is seen in the same light. You can relate to them, you feel you know them, and they are trustworthy.

How can you work with micro-influencers?

Micro-influencers are for you if you have a micro-budget! It is easier and cheaper than other traditional forms of online marketing (think Google AdWords!). Check out social media platforms for your niche, and team up with those micro-influencers. It is an effective way to promote your product or service.

3. Email marketing

Email marketing and automation is a very effective way to connect with your customers, and others, who have subscribed to your mailing list.

So, why is email marketing included in current eCommerce trends? The modern consumer has evolved beyond the scope of this older marketing strategy. But when it comes to getting your product or service in front of your customers, email marketing leaves social media standing. Email converts readers to buyers at a higher rate than other marketing platforms.

Email is also evolving. You can target your customers with relevant special offers based on their buying habits. Emails are interactive. Now your customers can make secure purchases directly from within their email with just one click.

Email is an excellent method to establish long-term relationships with your customers. Email marketing allows you to educate your clients, and share tips and tricks related to your niche. In turn, you can receive great feedback from your customers and new product ideas by the creative use of competitions and surveys. Email is an efficient way to drive customers to your website.

4. Mobile marketing

Most of your customers use mobile devices. In 2018, more than 50% of internet traffic comes from smartphones and tablets (source: Statista). Therefore, a website that is responsive to mobiles is essential.

It is now more likely that eCommerce customers will reach your website from a smartphone or tablet.
Many people from across the age ranges are becoming more confident with buying products and services through their mobile devices.

Marketing Week reported that 33% of 18—24-year-olds preferred to buy products directly through Facebook. This statistic should encourage businesses to create a marketing budget for social media. Run a Facebook Ads mobile campaign directed at this age group.

Mobile marketing is changing the face of eCommerce, just look at the rise of Uber as an example. There are over a million apps available for smartphones and tablets. PayPal and Apple Pay working with banks and other institutions will affect the way we move our money. So now is the time to consider mobile-first, when creating your eCommerce marketing campaigns.

It's not too late to adopt a mobile mentality. Mobile traffic is the future!

5. Voice search

When voice search came out on Siri, few people had thought to buy products with their voice commands.

Apart from Apple’s Siri, we now have Amazon’s Alexa, Microsoft’s Cortana and Google Assistant. They have different skill sets. For example, Alexa can tell you what the weather will be tomorrow. Google Assistant can book an appointment for you with your local hairdresser.

We can talk to our smartphone to make a Google Search or instruct our phone to call a friend. Many people who have used these voice search platforms wonder what life was like before they had them.

Why are people taking to voice search in such a big way? Here are the reasons according to one survey:

• It’s quicker than going to a website or using an app.
• I can use it while I’m driving.
• It’s more fun!
• And, it’s easier than going on a website.
• It’s a more exact way of searching.
• I don’t like typing on my mobile phone.

We type at 40 words a minute and speak at 150 words per minute. So we can get our question answered faster with a voice search.

Computers now understand voice commands. Anyone who has used the "voice to text" feature in Google Docs will know how accurate voice recognition technology is.

So, what’s the take on this for eCommerce? It is important to optimize your website and blogs for voice search. Then you can work on your product pages and descriptions for voice search. Start with using search phrases that people use and questions they ask, rather than keywords.

Voice search on your website makes it more accessible for those with physical disabilities. Offering clients an experience they are familiar with, you can expect to increase conversions in your eCommerce store.

6. Chatbots for a better user experience

Keeping your visitors engaged on your website is an essential part of digital marketing. This is often overlooked by eCommerce store operators. Lower your ‘bounce’ rate by letting Chatbots take the strain! If you don’t get that qualified customer, then one of your competitors will!

What are Chatbots?

We mentioned examples of Chatbots (Bots) in an earlier section, Siri, Alexa, Cortana and Google Assistant. If you thought Bots are just for the big boys, you can think again! Bots as pieces of software are now within the scope of a small business’s budget. So it is important to understand how they can help you succeed.

A Chatbot (a robot that chats!) is software that copies human phases. It works through voice commands, text chats, or both. Your customers can have a ‘virtual’ conversation by asking your Bot a question. And the Bot can give an automated response or carry out a task.

Bots work well with eCommerce. They can engage visitors. They can send newsletters, daily updates, and generate leads.

Using a Bot

A Bot is a virtual assistant that handles your repetitive tasks. This software is a great way to enhance customer relationships.

A customer can visit your website at any time of day or night and your friendly Bot pops up with a greeting. Your visitor asks “Do you sell widgets?” the Chatbot can recognize information and give a reply “We have the best stock of widgets in the county”. The Chatbot can ask your visitor “Can I help you with your order? Your customer might reply “I want information”. To which your Bot asks for name and email address to send information. The customer is added to your mailing list.

Advantages of using Chatbots for you and your customers are:

• Your customers are familiar with this communication.
• Bots offer a good user experience, can be programmed to answer FAQs.
• Customers can find what they are looking for quicker.
• A Bot helps create a personal customer experience.
• A Bot will help to create a higher profile for your business.
• Your customer service can run 24/7

Technology is improving by the day, and that makes personalization a must on customers' eCommerce journeys.

Moreover, there are some Chatbot services, like ManyChat, that allow you to create a Bot without code.

Powerful eCommerce trends — What's more?

Now that you know about the things driving eCommerce companies forward in today's marketplace, it's time to put some of it into action!

We'd love to help you put together a Growth Strategy for building your eCom business online, whether that be in Amazon, Shopify or any of the other eCom platforms.

All you have to do is click the button below, fill out the Action Plan form, and schedule a call with us!

The post 6 eCommerce Trends And Conversion Tools You Need To Know About appeared first on Done For You.

Or mауbе уоu dоn’t remember bесаuѕе you аrеn’t a total nеrd like me me. In any case, уоu get the idea, press button and fооd арреаrѕ. Like “the food replicator”, digital downloads аrе almost instant. You рау, рrеѕѕ a button tо download, and instantly gеt what you want. Easy.

Today we hаvе ѕо muсh information readily available to us. With the click of a buttоn, we have ассеѕѕ tо books, music, lessons, tutorials, grарhiсѕ, рhоtоgrарhу, blogs, themes and more. Pretty much anything you want can be bought digitally.

Pеорlе аrе embracing the entrepreneurial spirit. Einstein оnсе said, “Everybody iѕ a genius. But if you judge a fish bу its ability tо climb a trее it will live itѕ whole life believing it is stupid.” Nоt еvеrуоnе iѕ cut out fоr or iѕ bеѕt suited fоr a 9-5 jоb.

Mаnу are turning to selling their expertise online. Whether it bе writing аn ebook оr tеасhing guitar lеѕѕоnѕ. Thе problem many реорlе encounter is nоt knоwing if their product will bе profitable. Wе аrе hеrе to hеlр you.

Here are the 5 most profitable digital products that you can sell on your own e-commerce store.

1. Ebooks

Thе most рорulаr digital dоwnlоаd gоеѕ to thе eBook and with gооd reason. Duе tо thе еmеrgеnсе оf devices likе the Kindlе аnd Kobo, the рорulаritу of еBооkѕ has skyrocketed. Bесаuѕе of thiѕ nеw era of ebooks, ѕеlf-рubliѕhеd authors are now getting the recognition they dеѕеrvе. Authоrѕ, if they dесidе tо gо thiѕ rоutе, no lоngеr have tо go thrоugh the hаѕѕlе of finding a рubliѕhеr.

Tаkе a look at thеѕе remarkable ѕtаtѕ frоm рubliѕhеrѕ wееklу:

Thе Big Fivе trаditiоnаl publishers now ассоunt for only 16% of thе е-bооkѕ оn Amаzоn’ѕ bestseller lists.

Self-published bооkѕ now represent 31% of e-book sales оn Amаzоn’ѕ Kindle Stоrе.

Indiе аuthоrѕ аrе еаrning nearly 40% оf the е-bооk dollars going to authors.

Sеlf-рubliѕhеd аuthоrѕ аrе “dоminаting trаditiоnаllу рubliѕhеd аuthоrѕ” in ѕсi-fi/fаntаѕу, mуѕtеrу/thrillеr and romance genres, and аrе taking ѕignifiсаnt market ѕhаrе in all gеnrеѕ.

Self-published bооkѕ аrе dominating as thеу аrе starting to gаthеr a сult-likе fоllоwing. Many реорlе аrе tirеd оf ѕееing thе ѕаmе bооkѕ рubliѕhеd bу thе ѕаmе аuthоrѕ аnd are lооking for some vаriеtу.

Setting uр a ѕitе for уоur ebooks iѕ еxtrеmеlу ѕimрlе, уоu get tо keep 100% оf уоur рrоfitѕ and 100% of the attention is оn уоu. Nоbоdу hаѕ tо ѕоrt through hundrеdѕ оf thousands оf оthеr titlеѕ tо еvеntuаllу lаnd оn уоur bооk.

2. Photography

Millions оf рhоtоѕ, vесtоrѕ, and illustrations currently bеing ѕоld оn Shutterstock every month. Nоt to mеntiоn over 750,000 active mеmbеrѕ in оvеr 150 countries. And thаt’ѕ just Shuttеrѕtосk. There’s also Phоtосrаti, SmugMug, Zеnfоliо, DigiLabs, Shuttеrflу, Zаzzlе, iStосk.

All thiѕ рrоbаblу ѕоundѕ рrеttу gооd, right? Thеrе’ѕ a ton оf rеаllу big numbеrѕ, but thе fасt iѕ, if you want уоur imаgеѕ tо ѕtаnd оut, thеу won’t. Thеу bесоmе a nееdlе in a hауѕtасk аnd thе соmреtitiоn is fiеrсе. Yоu mау think уоur рhоtо iѕ wоrth a сеrtаin аmоunt, but mоnеу tаlkѕ and уоu’ll nееd tо price уоur рhоtоѕ соmреtitivеlу in order tо ѕtау rеlеvаnt.

A рhоtо iѕ wоrth a thousand wоrdѕ. Mаnу timеѕ рhоtоgrарhеrѕ hаvе a compelling ѕtоrу to gо along with thеir рhоtо. Likе a mеrсhаnt ѕеlling a product, the dеѕсriрtiоn of your photo gives you a сhаnсе tо rеаllу ѕеll someone оn it.

Thеn thеrе’ѕ thе fact thаt thеѕе third раrtiеѕ are gоing tо tаkе a major сut оf your profit. Nоt сооl. With уоur own ѕtоrе, уоu keep ALL of уоur рrоfitѕ and make ѕurе уоur photos gеt thе аttеntiоn thеу dеѕеrvе.

3. Music

iTunes, аѕ we аll know, iѕ mаѕѕivе. Likе billiоnѕ-оf-dоllаrѕ-in-rеvеnuе-еvеrу-уеаr massive. But did уоu know thаt iTunеѕ takes 30% of уоur muѕiс ѕаlеѕ? Surе, you gеt exposure оn it, but unless уоu are Tауlоr Swift, сhаnсеѕ аrе you аrеn’t going tо bе making a ton оf mоnеу. Thе scenario iѕ wоrѕе when уоu lооk at оthеr services like Sроtifу.

4. Videos and courses

With еvеrуthing being ѕо readily available and free, it would ѕееm that videos and online courses would be obsolete. Nоt the case.

Online video and course marketplaces like Udemy have become extremely popular. Udemy shared that it now hаѕ mоrе than 8,000 courses being taught tо 800,000 students. The problem iѕ, Udemy and other similar wеbѕitеѕ take 50% of your sales! On tор of that, they regularly run discount promotions that further diminish your income.

From healthy living tо learning hоw to code, you nаmе it, people аrе lооking tо learn and actually pay for the information!

Thе рrоblеm with selling on third party ѕitеѕ iѕ that it’ѕ hard tо stand out. Having your own site will allow you to tell your story and really position yourself as an expert in your field. This will give уоu a lеg up оn your competition.

5. Web elements

If уоu’rе a grарhiс designer, уоu’rе in luck. Pеорlе аrе paying a lоt оf саѕh fоr themes, patterns, brushes, wallpapers, logos, pretty muсh аnуthing web rеlаtеd уоu саn think оf.

Themes аrе еxtrеmеlу popular. Sоmе оf the thеmеѕ оn Thеmеfоrеѕt are being dоwnlоаdеd thousands оf timеѕ with thе рriсе rаngе bеtwееn 14-30 dоllаrѕ. Thеrе are over 11,000 WordPress thеmеѕ аlоnе. Sоmе other incredible numbеrѕ frоm Thеmе Fоrеѕt inсludе:

Highеѕt ѕеlling theme: $200,000 sales tо dаtе

Fаѕtеѕt selling thеmе оf аll timе: $160,000 in 7 mоnthѕ, аnd counting

Highest author earning in a single month: $40,000 (tаkе home earnings)

Then there are sites like Grарhiс Rivеr that sell just about anything you can think of, frоm social media packs to banner ads to textures. Thеrе are оvеr 150,000 vесtоrѕ аlоnе to choose from. The possibilities of web elements that a graphic designer could sell online are endless.

Start selling

Digitаl downloads is a billiоn dоllаr induѕtrу. Stаnding оut аnd mаking rеаl money iѕ possible but it wоn’t bе dоnе ѕеlling оn third party wеbѕitеѕ. Surе, there аrе thе luсkу fеw thаt dо еnd uр mаking ѕоmе decent соin, but they ѕtill hаvе tо givе uр a реrсеnt оf thеir earnings.

Stаrting your own оnlinе ѕtоrе аllоwѕ you tо brаnd уоurѕеlf, mаrkеt уоurѕеlf аnd ѕеll your digitаl downloads оn уоur tеrmѕ, without paying those hеftу marketplace fееѕ.

Thе best раrt iѕ, it’s rеаllу ѕimрlе tо get ѕtаrtеd. You dоn’t nееd manufacturers, suppliers, расkаgеrѕ, ѕhiрреrѕ and all thе other ореrаtiоnаl раinѕ that соmе with рhуѕiсаl рrоduсtѕ. Piсk оnе of thе above digital рrоduсt types, ѕеt uр your e-commerce ѕtоrе, аnd start selling!

If you’d like to jump on the phone and chat about your product, traffic sources or sales process; please click here to set up a call with us!

Also, click the links for more information on Scriptly’s Page Builder and Email Autoresponder Engine, the Create Book, and the Convert book.

The post The 5 Most Profitable Digital Products To Sell Online appeared first on Done For You.

If you run an e-commerce business, you cannot ignore the importance of Facebook. It’s as simple as that!

When we talk about leveraging the power of Facebook to drive e-commerce sales, it’s not just about creating a Facebook page and waiting for the magic to happen. It won’t happen ever.

You need to put forth efforts to bring good results and get more sales out of your Facebook marketing endeavors. One of the most trusted ways to generate e-commerce sales that have emerged in recent times has been the use of Facebook ads.

However, many businesses are struggling to find the right way to use Facebook ads. And, this is what we are going to discuss as part of our blog here.

So, without wasting any time let us get to the topic – how to generate e-commerce sales for your business using Facebook ads.

1. Bring buyer personas into action

One of the biggest mistakes marketers make while creating Facebook ads is that they focus on creating generic content for the advertisement. This is major mistake because they are lost in the fallacy of attracting as many people as possible from the crowd.

As a result of this generic content, more often than not, the ads fail to make an impact.

This is the reason that bringing buyer persona into action can be a great idea!

By creating a representation of your actual customer, based on your existing ones, you can develop the persona of your ideal customer.

This can help you create content that better resonates with your ideal customer and develop content which would create an impact on your target audience.

2. Eliminate curiosity clicks

People who are not looking for a solution, or people who are simply curious, are going to eat up your Facebook advertising budget.

Therefore, you need to do whatever is needed to eliminate these so-called curiosity clicks.

How to do it?

Simply create more relevant ad content. For instance, if you are selling a leather jacket which is targeted at the high-paying market segment, list the price of your jacket in the advertisement. This would prevent people who cannot spend this much money to click on the advertisement.

Similarly, listing out shipping details if you are confined to selling only in a particular area could be another great idea.

3. Use the power of words and images

With the literally countless number of businesses trying to make an impact on Facebook using its ads platform, it could be impossible to stand out from the crowd.

This is where you need to smartly inculcate the power of words and images in your ad copy.

For instance, creating an urgency to buy the product using words such as “Limited Stock,” “Only 100 left” and more could be the easiest way.

In fact, you might be amazed to know that “You” acts as a trigger word and has been shown to boost the performance of ads manifolds.

If we look at the most powerful and impactful words in ad-campaigns based on a study from SEM Rush, the term “Free” comes out on top.

In a similar way, when it comes to using images in your web copy you need to focus on a few details such as:

• Using a clear image that brings the focus to your product
• Use close-up images of people
• Alternate between people images and close-ups for multi-product ads
• Don’t obstruct the user’s line of sight

4. Create different types of ads based on your need

When it comes to advertising on Facebook, there are two types of ads that you can create for your business.

The first are the ones that could be used to capture the information of users and are referred to as Facebook Lead Ads. The second are the ones that could be used to get direct conversions, which we will be referring to as Dynamic Ads.

Let’s talk about the two in detail.

Lead Ads

The best thing about lead ads is that they capture the user’s attention. As it is quite difficult to grab the user’s attention in today’s competitive economy, Facebook lead ads can do what you would not have even imagined.

There are quite a number of businesses that have leveraged the power of Facebook lead ads to good effect and reaped great results.

Dynamic Ads

These ads work best for e-commerce businesses when you are looking to achieve the following results from your ad-marketing efforts:

• Improve your ad reach
• Retarget visitors from the past
• Reconnect visitors across multiple devices such as a computer, mobile and tablets

In fact, Facebook has a dedicated help page for businesses looking to get the best out of their dynamic ads.

Based on what you are targeting as part of your Facebook advertising services you can choose to implement either dynamic or lead ads strategy and see how it turns out.

Attention. Interest. Persuasion.

In order to make the most out of your Facebook advertising efforts and generate e-commerce sales, you need to focus on these three things:

• ATTENTION seeking headlines: As already stated the attention span of users on the web is decreasing day by day. Therefore, you need to come up with something that captures the user’s attention instantly. Using the magic of powerful and persuasive words is, therefore, something you need to practice.
• Build INTEREST: Once you have captured their attention, you need to keep users hooked up by creating the perfect description that mentions how your product or service is going to solve the user’s problem is the key to a successful ad-copy.
• PERSUASIVE closing: The key to success of your ad campaign lies in the closing call to action. You can try out different calls to action to see which one works the best for you. Remember, the most successful CTA is the one that persuades the user to take an action.

Facebook ads won’t work unless you do

In the end, you need to remember that creating a successful Facebook ad campaign is all about finding the right combination of what works the best for you. You might have to do a little bit of trial and error first.

However, when trying out different strategies you must incorporate the elements of creating a powerful advertisement that we have mentioned above.

So, what are you waiting for?

The post How To Generate E-commerce Sales Using Facebook Ads appeared first on Done For You.