Are you looking for a way to maximize your profits in e-commerce? Look no further than dropshipping with Amazon. In this ultimate guide, we will walk you through everything you need to know to start dropshipping with Amazon and unlock your full profit potential.

What is Dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

Why Dropship with Amazon?

Amazon is the largest online retailer in the world, with over 197 million monthly visitors. By dropshipping with Amazon, you can tap into a massive customer base and take advantage of Amazon’s trusted brand and reputation. Additionally, Amazon offers a variety of tools and resources to help streamline the dropshipping process and maximize your profits.

Getting Started with Dropshipping on Amazon

To start dropshipping with Amazon, you will need to follow these steps:

1. Create an Amazon seller account
2. Choose your products
3. Find a supplier
4. List your products on Amazon
5. Start selling and fulfilling orders

Choosing Your Products

When choosing products to dropship on Amazon, it’s essential to consider a few key factors:

• Profit margins: Look for products with high profit margins to maximize your earnings.
• Demand: Choose high-demand products to ensure a steady stream of sales.
• Competition: Avoid products with too much competition, as standing out in a crowded market can be challenging.
• Shipping costs: Consider the cost of shipping when choosing products, as it can eat into your profits.

Finding a Supplier

The success of your dropshipping business relies heavily on finding a reliable supplier. Here are a few tips for finding a trustworthy supplier:

• Research potential suppliers thoroughly, including reading reviews and checking references.
• Look for suppliers with a good track record of quality and timely shipments.
• Consider using a supplier directory or marketplace, such as Alibaba or SaleHoo, to find suppliers.

Listing Your Products on Amazon

Once you’ve found a supplier, it’s time to list your products on Amazon. Here are a few tips for optimizing your listings:

• Use high-quality product images and descriptions to attract customers.
• Set competitive prices to stay ahead of the competition.
• Optimize your listings for Amazon’s search algorithm by including relevant keywords in your titles and descriptions.

Fulfilling Orders

When a customer orders one of your products, it’s up to you to fulfill that order. Here are a few tips for streamlining the fulfillment process:

• Use Amazon’s Fulfillment by Amazon (FBA) program to have Amazon handle the shipping and handling of your products.
• Communicate clearly with your supplier to ensure timely delivery of products.
• Use software tools like InventoryLab or Sellbrite to help manage your inventory and orders.

Conclusion

Dropshipping with Amazon can be highly profitable but requires careful planning and execution. Following the steps outlined in this guide, you can start dropshipping with Amazon and unlock your full profit potential. Remember to prioritize product selection, find a reliable supplier, optimize your listings, and streamline your fulfillment process for maximum success.

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As a business owner, you always aim for higher revenue and profitability. One way to achieve this is by making high ticket sales. High ticket sales refer to products or services that cost a significant amount of money, typically over $1,000. These sales require a different approach than regular sales, and in this blog post, we will share some secrets to unlocking massive high-ticket sales that can skyrocket your revenue.

Understanding High Ticket Sales

Before we delve into the secrets of high ticket sales, let’s understand what it means. High ticket sales are not for every business, and not every customer can afford to make such purchases. Identifying the right audience with the resources and willingness to pay for high-end products or services is crucial. Such customers typically look for exclusivity, quality, and value.

Secrets to Unlocking Massive High Ticket Sales

Here are some secrets that can help you unlock massive high-ticket sales and skyrocket your revenue:

1. Build Trust and Credibility

When it comes to high ticket sales, trust and credibility are everything. Customers need to trust you and your brand before making a significant investment. You can build trust and credibility by providing valuable content, testimonials, case studies, and social proof. Make sure to highlight your expertise and experience in your niche.

2. Offer Exceptional Value

High ticket sales require exceptional value. Customers need to see the value in what you’re offering, and it should be worth the price. Your product or service should solve a critical problem or provide a unique benefit that customers can’t get elsewhere. Make sure to emphasize the benefits and outcomes of your product or service.

3. Create a Sense of Urgency

Creating a sense of urgency can help you close high-ticket sales quickly. You can create urgency by offering limited-time deals, exclusive bonuses, or scarcity. Customers are more likely to take action when they feel they might miss out on something valuable.

4. Provide Excellent Customer Service

Excellent customer service can make all the difference in high ticket sales. Customers need to feel supported and valued throughout the buying process and beyond. Make sure to provide excellent after-sales support, including warranties, return policies, and ongoing customer support.

5. Use a Sales Funnel

A sales funnel is a series of steps that guide potential customers toward purchasing. A high-ticket sales funnel differs from a regular one and requires a more personalized approach. You can use a sales funnel to build relationships, provide value, and nurture leads until they are ready to purchase.

Conclusion

High ticket sales can be an excellent way to boost your revenue and profitability, but it requires a different approach than regular sales. To unlock massive high-ticket sales, you must build trust and credibility, offer exceptional value, create a sense of urgency, provide excellent customer service, and use a sales funnel. By implementing these secrets, you can attract the right audience and close high ticket sales that can skyrocket your revenue.

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If you are an online business owner, you know the importance of effective e-commerce marketing strategies. In today’s digital marketplace, standing out from the competition can be difficult. However, you can increase your online sales and grow your business with the right marketing plan.

This article will discuss 10 proven e-commerce marketing strategies to help you achieve explosive online sales growth.

1. Create a User-Friendly Website

A user-friendly website is essential for any e-commerce business. Your website should be easy to navigate, visually appealing, and optimized for mobile devices. Make sure your website is fast and responsive, as slow loading times can lead to a high bounce rate.

2. Use Social Media to Your Advantage

Social media is a powerful tool for e-commerce marketing. Use social media platforms like Facebook, Instagram, and Twitter to promote your products and engage with your audience. Consider running social media ads to reach a larger audience and increase your online sales.

3. Invest in Search Engine Optimization (SEO)

SEO is the process of optimizing your website for search engines like Google. By optimizing your website for specific keywords, you can increase your visibility in search results and drive more traffic to your website. Consider hiring an SEO expert to help you develop an effective SEO strategy.

4. Offer Discounts and Promotions

Everyone loves a good deal. Offering discounts and promotions is a great way to attract new customers and increase your online sales. Consider offering free shipping, buy-one-get-one-free deals, or limited-time discounts to entice customers to purchase.

5. Leverage Email Marketing

Email marketing is a highly effective e-commerce marketing strategy. Use email to stay in touch with your customers, promote your products, and offer exclusive discounts and promotions. Make sure your emails are personalized and relevant to your audience.

6. Use Influencer Marketing

Influencer marketing involves partnering with social media influencers to promote your products to their audience. This can be a highly effective way to reach a larger audience and increase your online sales. Consider partnering with influencers who align with your brand values and target audience.

7. Optimize Product Descriptions

Your product descriptions should be clear, informative, and optimized for search engines. Use high-quality images and provide detailed information about your products, including dimensions, materials, and care instructions. This will help potential customers make informed purchasing decisions.

8. Provide Excellent Customer Service

Excellent customer service is key to building a loyal customer base. Make sure you have a clear and easy-to-find contact page on your website, and respond to customer inquiries in a timely manner. Consider offering a live chat feature to provide instant support to your customers.

9. Use Retargeting Ads

Retargeting ads are a great way to reach customers who have interacted with your website. By showing targeted ads to customers who have previously visited your website, you can increase the likelihood of a sale. Consider using retargeting ads on social media platforms and Google AdWords.

10. Monitor and Analyze Your Results

Finally, it’s essential to monitor and analyze your e-commerce marketing efforts. Use tools like Google Analytics to track your website traffic, conversion rates, and other key metrics. Use this data to refine your marketing strategy and improve your online sales growth.

In conclusion, by using these 10 proven e-commerce marketing strategies, you can achieve explosive online sales growth for your business. Remember to prioritize user experience, optimize for search engines, and constantly analyze your results to refine your marketing strategy.

The post 10 Proven E-commerce Marketing Strategies for Explosive Online Sales Growth appeared first on Done For You.

Discover the Best Sources for Products with Dropshipping: Your Guide to Finding Profitable Items

Are you planning to start a dropshipping business but struggling to find profitable products to sell? Don’t worry, you’re not alone. Many entrepreneurs face this challenge when starting a dropshipping business. In this guide, we’ll show you the best sources to find products with dropshipping so you can create your business on the right foot.

What is Dropshipping?

Dropshipping is a business model where you sell products online without keeping inventory. Instead, you partner with a supplier who fulfills the orders on your behalf. When a customer orders on your website, the supplier ships the product directly to the customer.

Dropshipping has become popular because it allows entrepreneurs to start a business with minimal investment. You don’t need to invest in inventory or a warehouse, which reduces your startup costs.

Why Finding Profitable Products is Crucial

Finding profitable products is crucial for the success of your dropshipping business. You need to sell products with high demand or low profit margins to make enough profit to sustain your business.

Therefore, finding products with high demand and a high-profit margin is essential. But how do you find these products? Here are the best sources to find profitable products with dropshipping:

1. AliExpress

AliExpress is a popular marketplace for drop shippers. It has a wide range of products at low prices, making it an attractive source for drop shippers. You can find almost any product on AliExpress, from electronics to home decor to fashion.

To find profitable products on AliExpress, you can use tools like AliExpress Dropshipping Center and AliExpress Product Analysis. These tools allow you to analyze each product’s demand, competition, and profitability.

2. SaleHoo

SaleHoo is a directory of wholesale suppliers and drop shippers. It has over 8,000 suppliers and 2.5 million products, making it a valuable source for drop shippers.

SaleHoo’s suppliers are verified and trustworthy, which reduces the risk of getting scammed or receiving low-quality products. You can also use SaleHoo’s market research lab to find profitable products based on demand, competition, and profitability.

3. Oberlo

Oberlo is a dropshipping app that allows you to import products from AliExpress to your Shopify store. It has a wide range of products at low prices, making it a popular source for drop shippers.

Oberlo’s product statistics allow you to analyze each product’s demand, competition, and profitability. You can also use Oberlo’s trending products feature to find currently popular products.

4. Google Trends

Google Trends is a free tool that allows you to analyze the popularity of search terms over time. You can use it to find products that have a high demand and are trending.

To use Google Trends, enter a keyword related to your niche and analyze the search volume over time. If the search volume increases, it’s a good sign that the product has a high demand.

5. Amazon Best Sellers

Amazon Best Sellers is a list of the top-selling products on Amazon. You can use it to find products with high demand and a high profit margin.

To use Amazon Best Sellers, go to the Amazon website and click on the Best Sellers tab. You can filter the products by category, which allows you to find products related to your niche.

Conclusion

Finding profitable products is crucial for the success of your dropshipping business. You can find products with high demand and a high-profit margin using the sources mentioned in this guide. Remember to analyze each product’s market, competition, and profitability before adding it to your store.

Good luck with your dropshipping business – let us know if you need help getting started!

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Unlocking the Secrets: A Comprehensive Guide to Crafting Your Online Course in 10 Detailed Steps

Are you passionate about sharing your expertise and knowledge with a broader audience? Creating an online course offers an excellent avenue to do just that. As the demand for e-learning continues to surge, individuals increasingly turn to online courses to acquire new skills or propel their careers forward. This guide will delve into a detailed, step-by-step process to help craft a compelling online course that resonates with your audience.

Step 1: Choose your topic and target audience

Begin your online course creation journey by selecting a topic that aligns with your expertise and resonates with your passion. Whether it’s culinary arts, coding, or marketing, your chosen subject should reflect your proficiency. Furthermore, identifying your target audience is crucial. Understanding their needs, pain points, and learning preferences will enable you to tailor your course content effectively.

Step 2: Conduct thorough market research

Extend your preparation by delving into market research. Explore similar courses in your chosen niche to identify gaps and opportunities. This step ensures that your course stands out and offers unique value to your audience.

Step 3: Develop a comprehensive course outline

Create a detailed course outline once you’ve chosen your topic and conducted market research. Break down your subject matter into digestible sections or modules, each with a clearly defined learning objective that builds upon the previous one. This approach enhances the overall structure and coherence of your course.

Step 4: Choose your course format and platform

Diversify your understanding of the e-learning landscape by exploring different course formats and platforms. Each format has strengths, whether video, audio, text-based, or interactive content. Similarly, platforms like Udemy, Teachable, and Coursera offer distinct advantages. Tailor your choices based on your target audience’s preferences and course content.

Step 5: Create your course content

With your chosen outline, format, and platform, it’s time to dive into content creation. Whether you’re recording videos, crafting text-based lessons, or designing interactive exercises, keep your audience engaged and motivated. Incorporate elements that align with diverse learning styles, ensuring a rich and comprehensive learning experience.

Step 6: Optimize for user engagement

Elevate your course content by optimizing it for maximum user engagement. Integrate quizzes, discussions, and interactive elements to foster a dynamic learning environment. This step ensures that your audience remains actively involved throughout the course.

Step 7: Implement multimedia elements

Enhance the richness of your course by incorporating multimedia elements. Multimedia adds depth and variety to the learning experience from high-quality visuals to supplementary resources.

Step 8: Quality assurance and testing

Before launching your course, conduct thorough quality assurance and testing. Ensure that all elements function seamlessly and the content is error-free. This step guarantees a positive learning experience for your audience.

Step 9: Develop a robust marketing strategy

Invest time in developing a robust marketing strategy as you approach the launch phase. Set a launch date, determine a competitive price point, and create promotional materials, such as preview videos or free trials, to generate interest.

Step 10: Launch and promote your course

The final step involves the actual launch of your course. Execute your marketing strategy, monitor the response, and be prepared to adapt based on user feedback. Leverage social media, email marketing, and other channels to promote and refine your course continually.

Embarking on the journey to create your online course is an exciting endeavor that allows you to share your expertise and passion with a global audience. By following these ten detailed steps, you can craft a course that is not only engaging and informative but also tailored to the needs and preferences of your target audience.

So, why wait? Start your online course creation today and unlock the secrets to a successful educational venture!

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Maximizing Profits with Shopify Dropshipping: A Beginner’s Guide to Success

Are you interested in starting a dropshipping business with Shopify? If so, you’ve come to the right place! This guide will cover everything you need to know about dropshipping with Shopify and how to maximize your profits.

What is Dropshipping with Shopify?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. This means the store never sees or handles the product.

Shopify is a popular e-commerce platform that allows you to create an online store with ease. You can easily set up a dropshipping store with Shopify and start selling products immediately.

How to Get Started with Shopify Dropshipping

1. Choose a Niche: The first step in starting a successful Shopify dropshipping business is to choose a niche. You will focus on This area or industry, such as fashion, beauty, or home decor.
2. Find a Supplier: Once you have chosen a niche, the next step is to find a supplier. You can find suppliers on platforms like AliExpress, Oberlo, or SaleHoo. These platforms allow you to find products to sell in your store easily.
3. Set Up Your Store: After you have found a supplier, it’s time to set up your store. Shopify makes creating a professional-looking store easy without coding or design skills. Choose a theme, customize it to fit your brand, and add your products.
4. Optimize Your Store: To maximize your profits, you need to optimize your store for conversions. This means ensuring your store is easy to navigate, your products are well-presented, and your checkout process is smooth.
5. Market Your Store: Finally, you must market your store to drive traffic and sales. This can include social media marketing, email marketing, influencer marketing, and more.

Tips for Maximizing Your Profits

1. Offer Free Shipping: Customers love free shipping, which can increase your sales and profits.
2. Upsell and Cross-Sell: Upselling and cross-selling can increase your average order value and boost your profits.
3. Offer Discounts and Promotions: Discounts and promotions are a great way to attract new customers and increase sales.
4. Focus on Customer Service: Providing excellent customer service can lead to repeat business and positive reviews, increasing sales and profits.
5. Analyze Your Data: Use analytics tools to track your sales, traffic, and customer behavior. This can help you identify areas for improvement and optimize your store for maximum profits.

Conclusion

Dropshipping with Shopify can be lucrative, but it requires careful planning, execution, and optimization. 

By following the steps and tips outlined in this guide, you can start a successful Shopify dropshipping business and maximize your profits. Happy selling! Let us know if we can help you with getting started. 

The post Shopify Mastery: A Blueprint for Success with 10 Proven Dropshipping Strategies appeared first on Done For You.

Having a solid online presence is crucial for the success of any business. With the ever-increasing popularity of e-commerce, it is essential to have a reliable e-commerce agency to help you achieve your online business goals.

Let’s discuss the importance of potentially hiring an agency and how our expert services can help your business thrive.

Why You Need an E-commerce Agency

Running an e-commerce business can be challenging, especially if you have little experience in online marketing and sales. This is where an e-commerce agency comes in. An e-commerce agency is a team of experts specializing in creating and managing online stores. They can help you with everything from website design and development to digital marketing and customer service.

Benefits of Hiring an E-commerce Agency

There are several benefits of hiring an agency for your business. Firstly, they can help you save time and money by handling all your online business needs. This means you can focus on other essential aspects of your business, such as product development and customer service.

Secondly, e-commerce agencies have the expertise and experience to create effective online marketing campaigns that can increase your website traffic and sales. They can also help you optimize your website for search engines, making it easier for potential customers to find you online.

Lastly, agencies can provide valuable insights and analytics to help you make informed business decisions. Analyzing your website traffic and sales data can help you identify areas for improvement and optimize your online business strategy for maximum success.

Our Expert Agency Services

At Done For You, we offer a wide range of expert e-commerce agency services to help your business thrive online. We work closely with our clients to develop customized e-commerce solutions that meet their unique business needs.

Our website design and development services include everything from creating a visually appealing and user-friendly website to optimizing it for search engines and mobile devices. We also offer digital marketing services such as social media marketing, email marketing, and pay-per-click advertising to help you reach your target audience and increase your online sales.

A reliable agency is essential for the success of your online business. With our expert services, you can revamp your online business strategy and take your e-commerce business to the next level. 

Contact us today to learn more about our e-commerce services and how we can help your business thrive online. Click here to set up a call!

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Today we’re going to talk about the eCommerce store. A lot of people don’t know this, but when I was 18 or 19, so this was actually before Pepsi, I started an eBay business. It was an interesting business because eBay was kind of just getting started, not getting started, it had been around for a couple of years. It was where power sellers really started moving a lot of products.

I was really into cars at the time, car stereos, actually. I was paging through a magazine of Truckin’, it was a Truckin’ Magazine. In this magazine, there was an ad. There was a six-page ad of all the car parts that you could put on your truck. On the very bottom, it said, “Wholesale accounts can apply here.” I was like, “Well, shit. Wholesale accounts. Does that mean that I can actually buy product wholesale and then it to somebody like they are now a supplier for me?”

How I started my first eCommerce Store

I applied to be a wholesaler. Then, I started taking their product shots, putting them on eBay, and then just marking up the bumper, or marking up the hood scoop, or marking up the whatever for the truck that we were trying to sell for. That worked really well, I mean, I was at Mercer Northeast at the time. Actually, so I was in the Northeast here. I was selling quite a few bumpers. By quite a few I mean 10 or 12 a month.

Basically, I would take the money from eBay, and then I would give it to the wholesaler. The wholesaler would then drop ship it. This was 22 years again, 20 ish years ago. It was a really long time. At the time, I think I was working for Pepsi. I haven’t thought about this in a long time. I don’t know, that’s probably where my love of the internet came from, that and blogging and all that other stuff.

Anyway, so what happened was, is right around that time, shipping got really expensive. So FedEx, UPS, all that got super expensive. You just couldn’t do anything with it, it jacked the shipping rates up. The wholesaler was charging me shipping rates, and then my shipping rates got crazy because it’s oversized bumpers and stuff, so it was $40, $60, $80 to ship it, and that was all my profit. That was the profit margin on a wholesale good.

I wasn’t good at it, so I ended up just kind of pausing that thing and whatever. That was the first e-comm physical product business that I ever worked in, which is cool. There were a lot of learned lessons. We were doing about, I think the very last month that I was doing it, I did $16,000 in revenue or something. Most of that goes right back out the door because it’s wholesale. It was an interesting learning experience, let’s put it that way.

Now fast forward to today, and we work with a lot of e-comm stores that are selling a lot of different products. So most of the e-comm stores are set up in Shopify. Some of them are using other platforms like WordPress and WooCommerce, but most of them are Shopify.

I wanted to talk about a few things. First of all, I want to talk about sourcing products.

Two Ways of Sourcing Product

I want to talk about specializing in something and then also running traffic and scaling stores.

1. Find stuff that you’re going to sell yourself.

It could end up being a whole course all unto itself, but I want to give a couple of nuggets in each scenario.

First of all, sourcing products. There’s a couple of ways, there are two ways you can source a product. You can either find stuff that you’re going to sell yourself. It might be something you design in CAD, or there’s all kinds of really, really cool 3D CAD drawing kind of apps for iPads and stuff. They make it super, super easy to do it. If you have an idea for a product, you can design it up and send it to a manufacturer. The manufacturer then can do a prototype and then send you a supply, and then you can sell it on your Shopify store or whatever.

The disadvantage of selling your own stuff

That ends up being kind of a risky proposition because you don’t know what’s going to sell. In every business, there’s an 80/20 rule, and you’re going to hear me talk about this a lot. But in every business, 80/20 rule. So 80% of your revenue is going to come from 20% of your products or even fewer. It might be 95% of your revenue comes from 5% of your products. It really just depends. So e-comm is the same way. The problem with designing a product from scratch and then sending it to a company to fulfill that product, you don’t know if it’s going to sell.

2. Sell a prototype.

The best thing to do is to sell a prototype.

One of the easiest and quickest ways of doing it without a lot of labor and a lot of mind share from you is just sourcing it. Let’s say you wanted to sell some workout equipment. Let’s say a jump rope. Well, you have this really good idea for a ball-bearing jump rope that spins really fast, and CrossFit athletes can use it for double under. Well, you don’t know if your jump rope is going to sell. The next best thing is to go to Alibaba, look for jump ropes, and find some jump ropes that look like they’re worth you testing out and trying to sell, so testing your product first.

Then, request samples. It might be two samples, three samples, five samples, whatever. They send them to you, DHL usually, overseas. You import them into this country, so the shipping is fucking crazy, so it’s going to be 50 bucks to ship five jump ropes, and it’s going to take three weeks to get here. But at the same time, you’re able to test that quickly. You take those five jump ropes, you put them on your Shopify store. If they sell through, you reorder, or you go and source the jump rope you wanted to create. You now have a working prototype.

If you go through all the expense of trying something without testing it, and then you have 1000 jump ropes sitting in your garage that isn’t going to sell, then that doesn’t work. Sourcing e-comm products is the best way to do it.

Drop-Shipping Products

However, there’s an even better one, and it’s drop-shipping products. You can do the same kind of testing by using a drop shipping plug-in or app like Zendrop. It lets you tap into thousands of products that are out there, able to be drop shipped. You just add them to your store, you set a price. Then when somebody buys it, you collect the money, and then it goes to Zendrop. Zendrop suppliers fulfill that product. It is the quickest and best way of testing something, well, fast really. Fast, zero risks, you just throw it up in your store. You test it. You run some traffic and that’s it.

The downside of eCommerce Stores

1. 80/20 Rules

Now the thing about e-comm stores is eight of 10 of your products are going to fail. It’s the, like I said, 80/20 rules. 80% of your revenue’s going to come from 20% of your products, or two out of 10. Two of the products you test are going to be flying away winners. The other eight are going to suck. You throw those eight products away. You scale the two, and then you go test 10 more. That’s how you create an e-comm store that works, either through importing, through creating your own stuff, or through drop shipping. That’s how you would source your products.

2. Most E-comm stores don’t specialize 

We’ve worked with a lot of e-comm stores that just don’t specialize in anything. Think of retailers. Retailers oftentimes buy in season. It depends on the retailer, but I mean, you think of the bargain bin kind of pallet drop retailer. The retailer, you go to one of these supply liquidation events or so. You buy a pallet of stuff, then you sell that pallet of stuff on your e-comm store, or Amazon, or whatever.

Now you have a very limited supply, which means when you have a limited supply, you can’t ramp up the ad spent and ramp down the ad spend. So you have, let’s say, three pressure cookers. You can’t continue to sell pressure cookers because you only have three of them, so once you’re out of supply and you have no means of getting more, then that ad is toast. It doesn’t make sense to invest a lot of money in something that you’re not going to be able to run like a brand over and over and over again.

Strategies to Build eCommerce Store

1. Figure out things that are selling the best

You want to specialize in those things. It might be a private line, it might be a handpicked line, it might be whatever. Maybe it’s eight or 10 things that you know your customers love buying from you. Those are the things that you want to stock and buy a lot of inventory of, keep in stock, and run ads year-round, or summer, or fall, spring, or whatever. You want to run them for a long time, so those are your core priority products. And those things are always in stock and you’re always moving those things.

Then everything else that is seasonal, or that comes in, that maybe you can buy a bulk order for the fall or whatever, all that stuff becomes secondary items that you might sell with a targeted ad, or you might sell with email. Your primary core offers, your core e-comm products, those are what you’re driving traffic to the most, year-round, cold traffic, warm traffic, whatever. And that’s where you make the bulk of your money. That’s your 80% profit or 80% revenue. And then everything else is secondary, and you’re driving traffic there through email.

2. Create Campaign that will hit core offers

Running traffic, that kind of gets into running traffic. When you can keep a campaign on for a while, so if you can keep it on for four weeks, six weeks, eight weeks, every campaign has an end of the life cycle. We’re always trying to actively prevent that end of the life cycle. We’re always trying to switch up ads and use dynamic creative and stuff so that we’re not burning out the same creative. But at the same time, every offer has a life cycle. Every ad has a life cycle.

What we always try to do is hit those core offers, and we try to always be attracting cold audiences into our ecosystem, into our brand. So how that works is you have one bucket and it’s all cold ads. And then when they watch 10 seconds of a video, they go to a website, they like a page, whatever, then they get re-targeted as a second ad set. So we have cold traffic, warm traffic. What happens is, well, it’s July now, but in November, December when traffic starts getting more expensive, then what we can do is we can just shut off. We can just throw away the cold traffic, and we’re only targeting the warm traffic, which lets us just more intelligently spend ad budget.

Scaling eCommerce Stores

The last bit that I wanted to cover today is scaling stores. Basically, scaling stores is mostly about identifying your core products and running traffic to those things, and using every means necessary to promote those. Then understanding that you have your core products, the ones that are generating all the revenue. You have your secondary products, the ones that are generating a little bit of revenue, and understanding how they mix. Also, when you have your core products, you can arrange upsells, bundle offers, any of that kind of stuff.

That’s like just more advice on how to scale your own stuff, there are two ways. Go to doneforyou.com, and that is going to lead you into our services portal. We’re just starting something new called Done With You. Done With You is where we don’t necessarily push the buttons for you, but we help on a mentorship advisement coaching level. We are always with you, but we’re helping you navigate the waters, go through, and just basically saving you months and years worth of time off of scaling your own stores in this case, or scaling your online business.

At the end of the day, we have literally seen it all. There are a lot of situations where Done For You doesn’t work, but Done With You does. So that’s pretty much how we’re going to roll out. We’re building consultingsession.com to really be the place where you can kind of self-select whichever side you want. But being restarting these GSD Dailies has kind of been a shotgun thing. That’s in the works.

If you have any questions at all, go to doneforyou.com/start. Or comment below and we’ll get right back to you.

The post eCommerce Startup & Scale Strategies appeared first on Done For You.

TRANSCRIPT: In this video, we're going to take a look at a Direct Response eCommerce Sales Funnel.  Now, this is a sales funnel with sales pages and upsells as opposed to a traditional shopping cart like Shopify or Magento...

There are two ways that you can go about dialing in an eCommerce sales funnel for a physical product. So the first is going the traditional route and doing a Shopify store or a WooCommerce store or Magento, depending on whatever your poison is or direct linking right to Amazon, totally up to you. But that's more the traditional route.

If you are a fan of direct response marketing like we are, then you can sell physical products using a more traditional kind of sales funnel where you have a... you drive paid traffic to a sales page. Sales page sells, usually, are free plus shipping offer or a front end offer and then you march them through an upsell funnel. So this is a video that we ripped out of our course Funnel Formula and it's going to walk you through this direct response type of eCom sales funnel. And we're going to show you how all the emails, the exit pops, the upsells, the physical products tie into it. And then how everything is all... it flows together. So we're going to jump over to that snippet.

Now if you're going after a direct response architecture for your eCommerce Sales Funnel, which you're not using Shopify, you're using like a WordPress install with OptimizePress or some sort of direct response sales page with a video sales letter or you're using ClickFunnels, then we go Google Ads, into the item sales page. This item sales page has a video sales letter on it and then add to cart button right underneath and perhaps some long-form sales copy. You go from Facebook to the item sales page and this is usually a Facebook video ad. We're going to talk more about that in the traffic section and then we also send banner retargeting back into the item sales page. So they purchase, they get added to the cart, they go into Upsell One, Upsell Two, Upsell Three and we also send them to an ascension sequence to get them back into the upsells and downsells. And whatever they purchase goes into fulfillment.

Typically, we also try to do an exit pop and the exit pop usually has a free plus shipping offer or some sort of a lower ticket offer. Maybe if the quantity of the original sales item is eight, then we'll have a one-pack or a two-pack as an exit pop for free plus shipping offer or just a reduced fee. We're just trying to get that sale. We're just trying to liquidate some of those ad costs into a buyer because we know the buyer is going to bring back more revenue as they go. So we send them to an exit pop and maybe that exit pop is an opt-in or maybe it sends them to another offer that they purchase and then they would get kicked into the upsell. But we always try to exit pop something. And if they don't buy we send them into additional offers.

All right, wasn't it awesome? So you just got an inside look in my brain. Whenever I'm thinking about sales funnels, that is the kind of stuff that I geek out about. So if you would like to learn how to put these sales funnels together for your business or for your clients, click here to dig into the Funnel Formula course.

Or, if you'd like us to map out a sales funnel for your business, click here to schedule a call with us!

The post How A Direct Response eCommerce Sales Funnel Works appeared first on Done For You.

[TRANSCRIPT] Hey, what's up? This is Jason Drohn. Today, we're going to get into eCommerce Email Marketing..  Namely, a quick tip for building eCommerce email lists.

One of the questions we get asked from our E-comm clients or E-commerce clients is how do you generate leads? Because E-commerce isn't necessarily ... I mean it's an E-commerce shopping cart. There are physical products. Those physical products are shipped. Oftentimes you don't need the email address at all until there's actually a sale being made. But the problem is is when you're first starting off, you want to build an email list.

So the email list helps, you know, with email marketing, shopping cart abandonment, and then helps, you know, you get more sales. So email marketing is quintessential in the process. So how do you generate that email list in your Shopify website or your Magento or your shopping cart without giving away the farm? So here are some ideas on generating leads that I actually ripped the snippet of a video out of our funnel formula course. So I hope you like it.

If you're going after like a traditional E-commerce play, meaning you are using a shopping cart like Shopify, then you're going to ... You should have a lead magnet so you're collecting leads, email leads. So then when you have a new product launch or you introduce a new category or whatever, you can email that list and now you have baked in customers. To do that, you're going to need to give them something for free. It might be a lead magnet, it might be a promo code, or a discount code, or an event, or access to a webinar recording or a funny video, or access to free products that you're testing.

There are all kinds of different ways to get that email address, but you want to make sure to get the email address somehow. So that is going to require having a lead magnet of some kind. It might not necessarily be written, it might literally be a promo code or it might be a sign up for our freebie list where we pick 10 people every month and send some of our sample products to, and then you can submit reviews. There are lots of very cool things that you can do.

All right. Wasn't that awesome? So if you are interested in learning about E-comm sales funnels and putting together upsell and down-sell sales funnels and all that other kind of crazy stuff, as well as building the foundation of your sales funnel, learning how to write copy, running traffic; click here to check out the Funnel Factor Masterclass.

Or, if you'd like us to look at your E-comm website, map out a sales funnel, and put together your email marketing and upsell/downsell mix; click here to schedule an Action Plan call!

The post eCommerce Email Marketing – Quick Tip For Building eCom Lists appeared first on Done For You.

One of the most shocking statistics that we came across was that 83% of the consumers are ready to refer a product to someone they know, but out of these people only 29% actually do the same. (According to Texas State University)

We are quite sure that these statistics would have painted a clear picture of the importance of referral marketing for e-commerce sales in today’s business world, which is being dominated by online sales.

Now, looking at all of this, the only question that would have popped up in the mind of a business person has to be – how to use referral marketing to boost e-commerce sales?

And this is exactly what we are going to talk about in this post. So, let us begin right away!

Determine the rewards

Before you begin thinking of offering a referral program, the first and the most important thing you need to figure out is the reward that you are going to offer.

There are two options – offer some monetary incentive or a discount. Now, this is where the game begins.

There are many factors that play a decisive role here. According to many surveys, people in America prefer getting monetary incentives more than any other reward. In fact, 77% of them do!

You can easily find plenty of other such surveys in the market and then think about the most appropriate reward for your niche audience. After all, there is no point in offering a reward that does not entice the audience.

Promote your referral program as much as you can

Without proper promotion and intense referral marketing campaigns for e-commerce, even the biggest of brands failed to reap rewards from their referral programs.

Once the rewards have been decided, the next step is to make sure people know about these rewards. This is where the power of marketing comes into the picture.

To make sure that you promote the program in the best possible manner, here are some tricks that are worth trying:

• Send emails to your existing customer list
• Create call-to-actions and place them relevantly
• Use prompt messages
• Leverage your presence on social media

All these things when brought together can do wonders for your brand in promoting the referral program that you have launched.

Make the process of easy

Do you know the biggest secret behind success in referral marketing for e-commerce stores? It is making it easy for your users to refer your business to others.

The best example of this strategy comes from Dropbox, which started offering free space to users for referring their brand to their friends. The results were legendary. Their sales shot from 100,000 users to 4,000,000 users within 15 months. In fact, they saw a 60% rise in the number of signups during that time.

Can you beat that?

Now, this is where you can learn a trick or two from this online giant.

Remember – customers are going to run away from things that are hard. They love to do easy things and this is what you have to do – make it easy for them to share your brand. And, in return be certain to get great rewards!

Reach out to customers

As already mentioned, people are willing to refer a brand they trust – but only a few of them. This is because not all businesses ask them to do the same.

Now, if you want to make the most of your e-shop referral marketing campaign you need to reach out to your existing customers and ask them for the same. You will be shocked to see that people won’t hesitate in promoting a product or referring people to a service that they found useful.

So, why not do it?

After all, you are offering an incentive in return as well.

Keep reminding your customers

Referral marketing for e-commerce is not a one-time affair – it is a continuous process. You need to constantly focus on your customers and keep sending regular updates reminding them of what you are offering as part of your referral program.

After all, you must not forget that it is quite easy for users to get distracted and move away with all the noise that is there in the market. You must, therefore, plan a regular strategy. For instance, if you are focusing on email marketing devise a plan to resend the emails after a particular time gap.

Doing such small things in the right way could prove to be the difference between success and failure of your campaign. So, make sure you do them right.

E-commerce referral programs are a lot of work

To sum it up, we would not misguide anyone by saying that it is easy to create and run a successful referral program. No, they are not. In fact, they require a lot of sincere effort. But, everything that is worth it requires effort. Isn’t it so?

The question is – are you willing to put in the work or not?

With meticulous planning, sincere efforts and proper thinking, any referral program can be made successful. There is no dearth of examples that show brands that planned their referrals programs right and are making a heyday even today using their success.

Want to create a successful referral marketing program using email marketing? Check out this pre-build email sequence, all done-for-you.

Last thoughts on referral marketing for e-commerce

To sum it up, all we have left to say is that referral marketing for e-commerce holds great potential for businesses that want to leverage the power of their existing clientele and use it as a weapon to demolish their competitors.

After all, there is no better way to acquire more customers than to let your existing customers bring others to you. Isn’t that something that lays the foundation of a thriving business?

If you agree, then begin implementing these tricks in your referral program and see how things turn out.

All the best!

The post How To Use Referral Marketing To Drive More E-commerce Sales appeared first on Done For You.

You might even be considering running Facebook ads to advertise your products or maybe even consider Google Shopping ads, or both.

If you don’t use landing pages and funnels for your e-commerce store, however, all of those efforts (along with time and money) are going to go down the drain.

We are willing to bet on it. Beer or a $15 bill? You pick.

Landing pages and funnels help build a sales machine for your e-commerce store.

Instead of spraying and praying, launching campaigns and wondering why they don’t work, and worrying if your ad spend is ever going to be worth it for you, just don’t launch campaigns or do any kind of marketing without landing pages & funnels.

Here are a few reasons why your e-commerce store needs landing pages:

Your customers won’t buy (not right away, at least!)

“I ain’t buying if I don’t know you”
“How do I trust you?
“What you got that others don’t?”
“How do I make an informed decision?”
“Oh, nice! Now, I’ll take my sweet time to think about this”

It’s only human that we think in those lines, and your prospects are thinking the exact same thing when they reach your store.

So, the first time they come visiting? They aren’t buying just as yet.

According to Marketo, approximately 96% of visitors that come to your website are not ready to buy — but they may be willing to provide contact information in exchange for valuable content.

That said, you have no more than eight seconds to persuade your website visitors to stick around.

Given that statistic above, what’s the point spending thousands of dollars to drive potential customers to your e-commerce store knowing that more than 90% won’t buy?

However, most visitors don’t mind:

• Grabbing a chance to save money (who does?)
• Providing an email address (in exchange for something valuable, like saving money with a coupon)
• Considering buying, given then you give them the time to do so
• Waiting it out, until they are ready to buy

You can give them just that.

How, you might ask…

• Use landing pages to generate leads first. People show implicit interest in your business when they sign up as leads. Your results are sustainable and predictable when you try to sell to these warm and hot leads instead of a cold audience (which your first-time visitors are).
• Use an exit-intent pop-up with a discount offer (use a coupon that’s provided to each person who signs up using email)
• Nurture your leads with email marketing, messenger bots, or SMS until they are ready to buy from you.

To get those email addresses or other information, however, you need landing pages. There are just no two ways about it.

Distractions are expensive

A typical e-commerce store is a prime example of clutter in digital form. And no, Amazon, Best Buy, and J.C Penny can pull it off, but it won’t work for anyone else.

See the image below. See how distractions are sabotaging your conversion rate? All those distractions, buttons, images, copy, links, and social buttons will only make your visitors go numb.

Source: Unbounce

The typical result: They come, they see, they leave.

Maybe you didn’t think about it this way but the fact that they come, leave, and do nothing is ridiculously expensive for your business. You just don’t think about it that way since you didn’t actually lose cash (in physical form).

Yet, you did lose opportunities. Several thousands of them (depending on how many visitors you get).

Singularity & focus

If you were hungry and you have at least 16 different plates on the table, what will you pick? Say, you wanted to buy a car but for your given budget, there are at least 23 different models (each with 4 to 5 variants), how are you going to zero down on the car you want to buy?

Say hello to the Paradox of choice. If you are presented with too many options, you are most likely to “not pick anything at all” or maybe just procrastinate.

Given that online users have astonishingly low attention spans and the fact that you are spending cash to bring in these visitors to your e-commerce store, you need to present your products with singularity & focus.

Now, your e-commerce store with a full catalog of anywhere from 2 to 200 products is not going to help your potential visitors focus.

Here’s your typical e-commerce product category page:

Now, compare that with this:

What kind of page is likely to give you better results?

No prize for guessing.

Your e-commerce store is the bottleneck

Whether you had your e-commerce store custom-built or used Shopify, BigCommerce, WordPress (with WooCommerce) or Magento to build your store, there’s only so much customization that you can afford to do.

Given how most clients build their e-commerce stores, they rely on developers, designers, and experts to customize stores depending on their needs.

Now, here’s the thing with marketing your e-commerce store the right away:

Extraordinarily awesome results come when landing pages with a single product on a landing page.

One product, a single product description, and a big button that says “buy now”. If you have 18 products, how many custom pages will you be able to build on your existing e-commerce store platform? Also, how quickly can you come up with those individual pages?

Developers or experts will charge you by the hour or a fixed price for a single page.

Getting all those different pages developed would mean dependence, wasted time (which is money lost), and God knows how many iterations per page.

Landing pages can be hosted separately. Further, you have various tools available such as our Page builder which helps you create as many high-converting pages as you need, in the time it takes for you to drink coffee.

Landing pages are proven, battle-tested and awesome

Heard of Shopify?

It’s an e-commerce platform that allows you to build e-commerce stores without worrying about technology, hosting, security, upkeep, updates, and any serious ninja-like server management.

With more than 600,000 merchants use across 175 countries, as of 2018, Shopify processed around $63 billion dollars (and counting).

How did Shopify grow like that?

The answer: dedicated, laser-targeted landing pages for everything they do online (including content marketing, content curation, SEO-driven inbound traffic, affiliate networks, and social media).

Apart from running dedicated campaigns for one of the several 3000+ apps in the Shopify App Marketplace, special physical events or meet ups, and conferences, Shopify invests in landing pages.

Here’s what Shopify does:

• Use content marketing and paid ads to drive traffic to dedicated landing pages (as shown below)
• Let potential customers sign up for a 14-day trial.
• Nurture leads with several goodies such as blog posts, exclusive perks, invites to special webinars or courses, and more.

That’s simplicity at its best, helping Shopify make around 245 million in revenue (last quarter of 2018).

You don’t need more proof than that, do you?

Need help with crafting a professional and complete marketing strategy for your e-commerce store? Need help with ads, landing pages, and funnels?

Fill out this form and we’ll get in touch with you to discuss details.

The post E-Commerce Stores Need Landing Pages. Here’s Why… appeared first on Done For You.

With more than 2.23 billion + active users on Facebook, we really don’t know what else can match the might of the social media monster. More businesses and advertisers are taking to the platform than ever.

When it comes to eCommerce stores and straight to Amazon clicks, a lot of advertisers are still approaching Facebook ads the old way. eCom store owners and advertisers are still trying to get the humble, tried-and-tested “single image ads” to work like they used to.

As a supplement vendor, you’ve got LOTS of creative.  Bottles.  Models.  Action shots (like in the gym).  Events.  You have visual assets that you can use (lots of them) — product images, product videos, and several products to advertise.

Facebook knows that, and it’s been slowly working on its ad platform to give you not only a worldwide audience of billions of people but also some fantastic ways to showcase your brand, products, and services.

Image ads on Facebook and Instagram used to work well.  Now, it’s very hard to attract a cold visitor with image ads alone.  Not to mention, video and other ad types give you audience-building benefits that you can’t get any other way!

Boost CTR To Your Store With Images As Video Slideshows

Curious about what the average CTR (Click through rates) on Facebook is? Mark Irvine of Wordstream has a handy post listing out the average CTR of Facebook ads across industries.

Now, whatever benchmark you saw on Mark’s post, expect a higher CTR when you use video. Video works better than images in most cases (and we can tell you that without even testing or wasting time running several campaigns).

If you have more than one image or image ad available for Facebook Ads for supplement sales, it’s a no-brainer to convert those images into a video slideshow.

No, you don’t need any software, fancy editing skills, or a video team of any sort. Facebook allows you to turn your images into a video slideshow from right within your ads manager.

More Ad Imagery With Carousel Ads

One picture is worth a thousand words. So, what are several images really worth? Facebook’s Carousel ads — which consist of several cards scrolling horizontally — are perfect for supplement store owners.  You can use images of the bottle, athletes, workouts, whatever.  The collection of images come together to create an emotional connection that you want with your audience.

In fact, carousel ads have been specifically created for eCommerce businesses so that you can show several related products in the same ad.

Each image card consists of space for a product image, copy (text) for that particular image, and a URL pointing to the product page.

Note: Just in case your ad isn’t getting as many clicks as you expected, Facebook even has an option to create an “audience” with people who interacted with your carousel ads (even if they just scrolled but didn’t click).

Instant Experiences (Collections)

Collections are just the thing made in heaven (or Facebook) to help you showcase your supplements. See your conversion rates soar by creating immersive experiences for your potential customers from within Facebook by using your product images and videos along with Facebook’s interactive elements.

Collections are built for eCommerce, as you can see. Using images or videos as the first thing your potential customers see, you are immediately led to explore products and shop for them by browsing within the collections element, full screen and mobile-optimized.

With a call to action at the end (and for each of the products displayed), you can’t deny the sheer pull visuals have over your prospective customers.

Video Ads for Supplement Retailers

Facebook is big on video. And so are we for our Ad Management Clients. With video, you get cheaper clicks, brand exposure, and you also get to build an audience on Facebook’s back of people who watched more than X% of the video!

It allows you to use regular videos, vertical videos, and 360 degrees videos, and you should be big on video too.

Today, you can shoot simple videos with your smartphones. You also have access to several video tools available for you to make product videos, talking head videos, stop-motion videos, animated videos, and more.

Make use of what you have for Facebook Ads for eCommerce, create videos, and use Facebook to let the world know.  Your supplement sales will start skyrocketing!

Canvas: The Immersive Experience

Consider this: More than 95.1% of the entire user base of 2.23 billion on Facebook access the platform on their smartphones.

[Img Courtesy: Statista]

Facebook knows that and it wants you (the advertiser) to focus on mobile more than anything else. As such, there are some ad formats that were built for the “immersive mobile experience”.

Canvas is one of them. Canvas is a truly flexible and immersive experience, right on mobile, and without users having to leave Facebook.

Here’s an example of Jack In the Box (Burger in a Box) advertisement letting users explore using multiple interactive elements, including images, video, 360 degrees video, and more. Users also have the option of uploading photos and to find a store near them

Next Step

These new ad types are the key to starting or saving your Facebook campaigns.  Rocking these things early on will launch you out of the gate fast and put a lot of audience data behind you.  If you’ve got campaigns that are cooling off – then working some of these new ad formats may be the key to bring your supplement sales back in line.

Either way, if you need more sales, Facebook Ads are a great way to get them.  And, we can help.  Watch this short video and you’ll see exactly what to do next!

The post Facebook Ads For Supplement Sales: How To Dial Up eCommerce Sales Fast appeared first on Done For You.

That’s why, when we talk about Facebook Ads, we normally talk in terms of funnels.

Usually, Facebook Ads lead to funnels. Leads are generated. Email marketing automation kicks in at that point and leads are nurtured continuously with autoresponders and email marketing campaigns.

Funnels are too elaborate. If you depend on funnels, you’d have to wait until your leads (or pipeline) reaches a critical mass before you see results. That’s the norm, but very effective.

Given the chances, businesses would like to go ahead and start selling. Like, right away. It’d be nice not to wait for lead generation, nurturing, and then selling.

Particularly during holiday sales, special occasions, when you have a reason to provide discounts, or when you just have to make sales happen.

The larger (or the more popular) your brand is and the more social proof you have, the easier it will be for you to set up direct sales campaigns. Even for the smallest of the businesses though, direct selling Facebook ads are certainly a possibility and you can launch them straight away pointing your target audiences to product pages, subscription pages, or your sales pages to get sales right away.

Here are a few examples of how brands launch Facebook ads meant to get sales (as compared to brand awareness, reach, lead generation or other ad objectives):

M. Gemi

M. Gemi is a brand owned by RCW, Inc., and the fashion retailer specializes in Italian footwear fashion for men and women. They sell a range of fashion footwear ranging from sneakers, oxfords, leather boots, and more.

Nothing tells a story better than a product doing what it does best. In the case of M. Gemi’s footwear collection, this Facebook ad clearly puts the emphasis on the product in action, right where you’d expect it to be.

The vibrant colors, the typical Italian design, and the minimalist way to showcase products works great with Facebook’s emphasis on visuals and design.

CreativeLive

The digital education industry is going to be worth a whopping $243 billion US dollars by 2022

CreativeLive is a passionate community of creators, artists, educators, and specialists making a difference to 10+ million students with 1500+ curated classes. It boasts of 650+ world-class instructors on its platform.

Creativelive ads pick a target audience that’s likely to be interested in a particular class (like portrait photography class, in this example), and target them with an ad that communicates precisely just what they want. Also, did you notice how both the image and the copy are minimalistic and succinct?

Lazada

E-commerce stores are usually the incumbent heavyweights that use product display ads, carousel ads that showcase products, and Facebook ad “collections” — all designed for making sales happen through Facebook ads instantly.

Headquartered in Singapore, Lazada Group is a Southeast Asian e-commerce company founded by Rocket Internet in 2012 and is owned by The Alibaba Group.

Operating business in Indonesia, Malaysia, The Philippines, Singapore, Vietnam, and Thailand, Lazada sells over 300 million products — from electronics to home appliances and from sports equipment to groceries.

As expected, their Facebook Ads are concise, hyper-targeted, local (to each of the countries it operates in), and simple. In the example above, Lazada uses product feeds to create Dynamic, Product Display ads — all of them complete with attractive offers and awesome product images.

ThinOptics

ThinOptics is an e-tailer featuring several designs for your reading classes — from flashcards to cases and even keychains.

Being a niche product, they’d do exceptionally well when they have several ways to tell a story (featuring their product)

Of the many types of ads ThinOptics runs on Facebook, their video ads truly standout.

Notice a slight tinge of humor in their ads, simple and effective copy, and an offer like “Lifetime Replacement Guarantee”

M3D – Micro 3D printer

If you ever thought that Facebook ads are best for businesses that sell toys, events, and tickets to the movies, you are so wrong.

You can run ads that sell 3D printers too, just like PrintM3D does. M3D is a tech-startup that’s trying to bring 3D printers to the desks of Individuals. Why should only corporate giants have all the fun?

M3D’s Facebook ads are out to make sales. A straightforward ad with an image showing their 3D printer on a desk with a simple offer, a coupon code displayed upfront, and that’s all it takes to make your ads work sometimes.

DailyBurn

DailyBurn features more than 1000+ certified expert-taught fitness workouts regardless of where you are on the fitness spectrum. Whether you have just 30 minutes or a couple of hours during the day for your workouts, DailyBurn has a plan for you.

DailyBurn uses single image Facebook ads, Video ads, and also carousel ads to make an impact, generate leads, and often launches direct campaigns to make sales (like the example above).

A single image with a bright-colored background featuring an image of an actual Dailyburn customer goes a long way to drum up engagement for the ad. Further, the ad doesn’t waste any time and comes straight to the point: for a limited time only, subscribe for just $14.99 per month.

EyeBuyDirect

EyeBuyDirect sells prescription eyeglasses, sunglasses, and other products with a special focus on research, design, and production in-house.

Facebook ads from EyeBuyDirect’s creative team scream minimalism while following all the best practices in the book.

Using Images of real people wearing one of the thousands of prescription eyeglasses and frames in their inventory, using numbers (brain food for us humans), making simple and direct offers, and setting expectations right — they are all right on the list of best practices making these ads just work.

Would you like to create high-impact Facebook Ads that work for your business?

Or maybe you need help with your existing Facebook ad campaigns. In either case, send us an inquiry and we’ll take it from there.

The post 7 Stunning Examples Of Facebook Ads For E-Commerce appeared first on Done For You.

With more than 2.23 billion + active users on Facebook, we really don’t know what else can match the might of the social media monster. More businesses and advertisers are taking to the platform than ever.

When it comes to ecommerce stores, however, we still don’t see that kind of action yet. If any, many ecommerce store owners and advertisers still stick to the humble, tried-and-tested “single image ads”.

If you are into ecommerce, chances are that you have visual assets (lots of them) — product images, product videos, and several products to advertise. Facebook knows that, and it’s been slowly working on its ad platform to give you not only a worldwide audience of billions of people but also some fantastic ways to showcase your brand, products, and services.

Image ads on Facebook work well. But you won’t know any better if you don’t test it against several other ad types (because they are very much there, and they are fantastic).

As far as the options available to you Facebook Ads for ecommerce, there was nothing like this before.

If you aren’t already doing it, these are various ideas available for you to use while running Facebook ads for your ecommerce store.

Boost CTR with images as video slideshows

Curious about what the average CTR (Click through rates) on Facebook is? Mark Irvine of Wordstream has a handy post listing out the average CTR of Facebook ads across industries.

Now, whatever benchmark you saw on Mark’s post, expect a higher CTR when you use video. Video works better than images in most cases (and we can tell you that without even testing or wasting time running several campaigns).

If you have more than one image or image ad available for Facebook Ads for ecommerce, it’s a no-brainer to convert those images into a video slideshow.

No, you don’t need any software, fancy editing skills, or a video team of any sort. Facebook allows you to turn your images into a video slideshow from right within your ads manager.

More real estate leads with Carousel Ads

One picture is worth a thousand words. So, what are several images really worth? Facebook’s Carousel ads — which consist of several cards scrolling horizontally — are perfect for ecommerce stores (it can be used for any kind of a business though). In fact, carousel ads have been specifically created for ecommerce businesses so that you can show several related products in the same ad.

Each image card consists of space for a product image, copy (text) for that particular image, and a URL pointing to the product page.

Note: Just in case your ad isn’t getting as many clicks as you expected, Facebook even has an option to create an “audience” with people who interacted with your carousel ads (even if they just scrolled but didn’t click).

Instant experiences (collections)

Collections are just the thing made in heaven (or Facebook) to help you showcase your products. See your conversion rates soar by creating immersive experiences for your potential customers from within Facebook by using your product images and videos along with Facebook’s interactive elements.

Collections are built for ecommerce, as you can see. Using images or videos as the first thing your potential customers see, you are immediately led to explore products and shop for them by browsing within the collections element, full screen and mobile-optimized.

With a call to action at the end (and for each of the products displayed), you can’t deny the sheer pull visuals have over your prospective customers.

Videos in Facebook Ads for ecommerce

Facebook is big on video. It allows you to use regular videos, vertical videos, and 360 degrees videos, and you should be big on video too.

Today, you can shoot simple videos with your smartphones. You also have access to several video tools available for you to make product videos, talking head videos, stop-motion videos, animated videos, and more.

Make use of what you have for Facebook Ads for ecommerce, create videos, and use Facebook to let the world know.

Canvas: The immersive experience

Consider this: More than 95.1% of the entire user base of 2.23 billion on Facebook access the platform on their smartphones.

[Img Courtesy: Statista]

Facebook knows that and it wants you (the advertiser) to focus on mobile more than anything else. As such, there are some ad formats that were built for the “immersive mobile experience”.

The Canvas is one of them. Canvas is a truly flexible and immersive experience, right on mobile, and without users having to leave Facebook.

Here’s an example of Jack In the Box (Burger in a Box) advertisement letting users explore using multiple interactive elements, including images, video, 360 degrees video, and more. Users also have the option of uploading photos and to find a store near them

Next Step

These new ad types are the key to starting or saving your Facebook campaigns.  Rocking these things early on will launch you out of the gate fast and put a lot of audience data behind you.  If you’ve got campaigns that are cooling off – then working some of these new ad formats may be the key to bring your supplement sales back in line.

Either way, if you need more sales, Facebook Ads are a great way to get them.  And, we can help.  Watch this short video and you’ll see exactly what to do next!

The post Facebook Ads For Ecommerce: Are You Missing Out On These Ideas? appeared first on Done For You.

If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or failure of a business. And, this factor becomes even more important when we talk about e-commerce websites.

You cannot expect everyone to buy a Rolex, and an Armani suit. Defining your target audience, and optimizing your marketing strategy and website according to these factors, therefore, becomes quite important.

This post is going to talk in-depth about all these factors, so let us have a look at the factors that play a pivotal role in optimizing luxury e-commerce websites –

Pictures speak louder than words

In marketing, a beautiful picture can do what no other gimmick can.

When it comes to selling luxury items, you need to generate the feeling of luxury. And, a beautiful picture can do that with the right supplemented content.

Take a look at the high-end merchandise brands, such as Louis Vuitton, Prada and more. They all have one thing in common – the most beautiful product pictures ever!

So, if you are into luxury e-commerce websites you need to bring in a good product photographer who can showcase the feeling of luxury with evocative photos.

Content that conveys the feeling of luxury

Visual elements are just a part of the overall look and feel of a website. You cannot tend to supplement the textual part with beautiful visual content.

It is the amalgamation of beautiful visuals and powerful content that entices your target audience to hit the buy button. So, the second most important element that plays a massive role in optimizing luxury e-commerce websites has to be content – product descriptions to be more specific.

A pro tip: write content thinking that you are dealing face to face with the client. What would you tell the customer, if you were dealing with them in-store? This could help you choose the right words, and frame the right product descriptions. And, at the same time give your content the look and feel that’s more human than written for search bots.

An overall luxurious look and feel

Luxury means something unique – if it was common, why would it come with a high price tag?

When you are dealing with luxurious and unique things, it becomes quite obvious that your e-commerce website should also induce a similar feeling. Therefore, everything from the images on the website to the color patterns and typography should evoke a feeling of luxury.

For instance, using stock photographs could be a big turn off.

You need to showcase how special you are by showing off your products and their uniqueness.

A pro tip: use more white space and fewer colors.

Remember, it’s not just about the goods that you are selling but how you are making the customer feel that sells in the market. So, try to make sure that all the elements to create a feeling of luxury as soon as the person lands on your website are in place to make your luxury e-commerce website successful!

Focus on the feeling of exclusivity

As already mentioned, exclusivity is always the companion of luxury. Luxury products are always exclusive – that’s why they come with such a hefty price tag.

For luxury markets, you cannot rely on the most common strategy that works in the e-commerce industry – flash sales. Why?

The answer is fairly simple – it will prompt the audience to wait for that time of the year to buy your products. Scarcity and exclusivity, therefore, become two crucial factors here.

You cannot expect those big banners of ‘Buy Now’ and ‘Sale’ to work for your luxury e-commerce website. Instead, something like ‘Limited Edition’ or ‘Limited Quantities’ could work like magic.

There are virtually countless examples of luxury brands using this tactic to sell high-end products, be it clothing, accessories, jewelry or any other niche, for that matter. So, you can take a leaf or two out of their book and give it a try yourself!

In the end, it’s all about the feeling of luxury

Luxury does not reside in the product for which the customer is paying a high price. It lies in the feeling of being exclusive that works the magic. Creating this feeling of luxury is what your e-commerce website must do.

Considering the fact that you don’t have the luxury of the customer being able to physically see the high-end product you are selling, it becomes difficult to tempt them to buy something that comes with a large price tag.

And this makes it even more critical to have a unique and special website design. The content and the images that are going to be used on the website are essential. After all, the success and failure of the venture is going to entirely depend upon these factors.

You need to study the niche, play your analytics cards right and figure out the factors that capture the customer’s attention when buying luxury goods.

Once you have that list, you can eventually focus on the key factors that you need to have a powerful e-commerce website that sells luxury products like hot cakes.

Conclusion

Luxury can be sold online, but only if you understand the most basic factors that contribute to making something luxurious.

With a thorough understanding of those factors, you can easily create a win-win strategy for your luxury e-commerce website, and churn the numbers and revenues that you always wished for.

Try implementing the steps mentioned in this post, and you will see that things will start to fall into place in just a matter of days.

So, are you up for it?

The post Factors For Optimizing Luxury E-Commerce Websites appeared first on Done For You.

The global eCommerce growth is stunning. In 2017, it was around $2.3 trillion and is expected to reach $4.5 trillion in 2021, according Statista. In the United States alone, eCommerce accounts for almost 10 percent of retail sales — a number that is increasing by nearly 15% each year.

Which eCommerce trends are set to dominate this year? In this article, we discuss the 6 most powerful eCommerce trends you need to know in order to keep growing and stay ahead of the competition.

1. Amazon Advertising

When you’re selling on Amazon, Amazon Advertising is one of the best ways to get traffic to your product listings.  It’s incredibly high converting traffic and you can narrow down on keywords and categories you want your ads seen in!

… And if you’re not set up yet, we can build an Amazon Store for you!

Here are some ways to do it:

1. Sponsored Brands

Sponsored Brands appear above the Amazon search results and help advertisers build brand awareness.  You can also promote multiple products inside the listing and, since Amazon is filled with buyers, these Sponsored Brands listings convert very well.

2. Product-level profitability

With Amazon Advertising, you can dig into your product level profitability.  That means you can track profit magins, gross profits and overall ad spend on each of your products and campaigns.

3. Increased Page-Level Conversion

Traffic, sales, and reviews are conversion drivers in Amazon.  Traffic and a solid organic search position helps your products earn the Amazon’s Choice designation, helping you stand out to buyers.  Then, the more sales, the more traffic…  It turns into a self-feeding frenzy.

4. Category-specific targeting

Sponsored Products are the most popular advertising option, and the one we use most often for your clients.

These ads appear above, below, and alongside the Amazon search results, as well as on product detail pages, and are similar to Google’s product listing ads.

Sponsored Products allow you to use category-specific targeting, which shows your company’s products alongside complementary products, increasing conversion from your competitor’s listings.

Using this functionality allows you to showcase your products right along with established brands and competitors in the Amazon marketplace.

5. Negative keywords

Negative keywords let you exclude specific words or phrases from a larger keyword search, making sure you don’t rank for the wrong search terms.  The quickest way to do this is to see which keywords are getting a lot of clicks but few conversions.  Is there a common word in the phrase that you can pull out?

6. Using Advertising Cost of Sale (ACoS)

ACoS is a ratio of your ad spend to revenue. For automatic campaigns, ACoS is at the group level, but for manual campaigns, you get your ACoS on a product level.

Of course, the lower your ACoS is, the better.  However, when you’re liquidating a product, launching a new product, or trying to gain entry into a new market – you’ll want to set your ACoS higher.

2. Influencer marketing

Micro-influencers marketing has been riding on the back of the social media explosion. The marketing channels for this event have been Facebook, Twitter, Instagram, and YouTube. But blogging and Pinterest are also very effective.

The top end of the influencer spectrum is taken by celebrities like Kim Kardashian. Kim has reportedly had companies paying her up to $500,000 to share their brands with her 95 million followers. But you don’t need to be a celebrity to be an influencer.

At the other end of the spectrum, are micro-influencers who build a base of loyal and active followers through a niche interest or a particular passion. The niche could be any subject ranging from babies to business, cats to cars, or face cream to fashion, and anything else you can think of. These micro-influencers may have only 3000 followers or even 100,000 followers.

What is influencer marketing?

At a simple level, it is word-of-mouth marketing on a massive scale. The stay-at-home mom who runs a blog about parenting her pre-schoolers reviews a book about "How to End Temper Tantrums" and her 5000 devoted followers are straight onto Amazon to place an order.

Why is influencer marketing so effective?

Our stay-at-home mom, and the other micro-influencers, are changing how products and brands are perceived. Direct marketing is often impersonal and seen as having a vested interest. And consumers don’t know the product nor do they know the salesperson. Direct marketing often needs a two-step approach to making a sale and then a raft of bonuses and money-back guarantees to win over the customer.

But if a member of your family or a friend recommends a product you are more likely to buy without hesitation. A micro-influencer is seen in the same light. You can relate to them, you feel you know them, and they are trustworthy.

How can you work with micro-influencers?

Micro-influencers are for you if you have a micro-budget! It is easier and cheaper than other traditional forms of online marketing (think Google AdWords!). Check out social media platforms for your niche, and team up with those micro-influencers. It is an effective way to promote your product or service.

3. Email marketing

Email marketing and automation is a very effective way to connect with your customers, and others, who have subscribed to your mailing list.

So, why is email marketing included in current eCommerce trends? The modern consumer has evolved beyond the scope of this older marketing strategy. But when it comes to getting your product or service in front of your customers, email marketing leaves social media standing. Email converts readers to buyers at a higher rate than other marketing platforms.

Email is also evolving. You can target your customers with relevant special offers based on their buying habits. Emails are interactive. Now your customers can make secure purchases directly from within their email with just one click.

Email is an excellent method to establish long-term relationships with your customers. Email marketing allows you to educate your clients, and share tips and tricks related to your niche. In turn, you can receive great feedback from your customers and new product ideas by the creative use of competitions and surveys. Email is an efficient way to drive customers to your website.

4. Mobile marketing

Most of your customers use mobile devices. In 2018, more than 50% of internet traffic comes from smartphones and tablets (source: Statista). Therefore, a website that is responsive to mobiles is essential.

It is now more likely that eCommerce customers will reach your website from a smartphone or tablet.
Many people from across the age ranges are becoming more confident with buying products and services through their mobile devices.

Marketing Week reported that 33% of 18—24-year-olds preferred to buy products directly through Facebook. This statistic should encourage businesses to create a marketing budget for social media. Run a Facebook Ads mobile campaign directed at this age group.

Mobile marketing is changing the face of eCommerce, just look at the rise of Uber as an example. There are over a million apps available for smartphones and tablets. PayPal and Apple Pay working with banks and other institutions will affect the way we move our money. So now is the time to consider mobile-first, when creating your eCommerce marketing campaigns.

It's not too late to adopt a mobile mentality. Mobile traffic is the future!

5. Voice search

When voice search came out on Siri, few people had thought to buy products with their voice commands.

Apart from Apple’s Siri, we now have Amazon’s Alexa, Microsoft’s Cortana and Google Assistant. They have different skill sets. For example, Alexa can tell you what the weather will be tomorrow. Google Assistant can book an appointment for you with your local hairdresser.

We can talk to our smartphone to make a Google Search or instruct our phone to call a friend. Many people who have used these voice search platforms wonder what life was like before they had them.

Why are people taking to voice search in such a big way? Here are the reasons according to one survey:

• It’s quicker than going to a website or using an app.
• I can use it while I’m driving.
• It’s more fun!
• And, it’s easier than going on a website.
• It’s a more exact way of searching.
• I don’t like typing on my mobile phone.

We type at 40 words a minute and speak at 150 words per minute. So we can get our question answered faster with a voice search.

Computers now understand voice commands. Anyone who has used the "voice to text" feature in Google Docs will know how accurate voice recognition technology is.

So, what’s the take on this for eCommerce? It is important to optimize your website and blogs for voice search. Then you can work on your product pages and descriptions for voice search. Start with using search phrases that people use and questions they ask, rather than keywords.

Voice search on your website makes it more accessible for those with physical disabilities. Offering clients an experience they are familiar with, you can expect to increase conversions in your eCommerce store.

6. Chatbots for a better user experience

Keeping your visitors engaged on your website is an essential part of digital marketing. This is often overlooked by eCommerce store operators. Lower your ‘bounce’ rate by letting Chatbots take the strain! If you don’t get that qualified customer, then one of your competitors will!

What are Chatbots?

We mentioned examples of Chatbots (Bots) in an earlier section, Siri, Alexa, Cortana and Google Assistant. If you thought Bots are just for the big boys, you can think again! Bots as pieces of software are now within the scope of a small business’s budget. So it is important to understand how they can help you succeed.

A Chatbot (a robot that chats!) is software that copies human phases. It works through voice commands, text chats, or both. Your customers can have a ‘virtual’ conversation by asking your Bot a question. And the Bot can give an automated response or carry out a task.

Bots work well with eCommerce. They can engage visitors. They can send newsletters, daily updates, and generate leads.

Using a Bot

A Bot is a virtual assistant that handles your repetitive tasks. This software is a great way to enhance customer relationships.

A customer can visit your website at any time of day or night and your friendly Bot pops up with a greeting. Your visitor asks “Do you sell widgets?” the Chatbot can recognize information and give a reply “We have the best stock of widgets in the county”. The Chatbot can ask your visitor “Can I help you with your order? Your customer might reply “I want information”. To which your Bot asks for name and email address to send information. The customer is added to your mailing list.

Advantages of using Chatbots for you and your customers are:

• Your customers are familiar with this communication.
• Bots offer a good user experience, can be programmed to answer FAQs.
• Customers can find what they are looking for quicker.
• A Bot helps create a personal customer experience.
• A Bot will help to create a higher profile for your business.
• Your customer service can run 24/7

Technology is improving by the day, and that makes personalization a must on customers' eCommerce journeys.

Moreover, there are some Chatbot services, like ManyChat, that allow you to create a Bot without code.

Powerful eCommerce trends — What's more?

Now that you know about the things driving eCommerce companies forward in today's marketplace, it's time to put some of it into action!

We'd love to help you put together a Growth Strategy for building your eCom business online, whether that be in Amazon, Shopify or any of the other eCom platforms.

All you have to do is click the button below, fill out the Action Plan form, and schedule a call with us!

The post 6 eCommerce Trends And Conversion Tools You Need To Know About appeared first on Done For You.

If your business is not on the internet, then soon your business will be out of business.

And, how true he was! We are living in an age dominated by web technology.

Whether it is buying clothes or searching for a nearby salon, the first thing we do is pick up our laptop or mobile phone and search on Google. That is why your business should appear high in Google search results. And you should be looking for ways to grab the attention of these people who are looking for solutions.

In other words, you need to get search traffic to land on your pages.

With more consumers shopping online than ever before, retailers need to find ways to drive more ecommerce store traffic and get noticed by a wider audience.

Although investing in paid ads to attract traffic to an eshop is arguably the best way to get product sales fast, there are plenty of ways to get free traffic as well.

What are those eshop traffic strategies? Let’s look at the most effective ones.

1. Write it right

As Seth Godin says it – Content marketing is the only marketing left.

In order to make an impact on consumers, you need to satisfy their needs with more than just your product catalog. You need to give them reasons to choose your brand. Major part of this are all the benefits that come with your product.

And you need to communicate these benefits effectively through writing about them and publishing content on your web properties. Write what’s right for your customers, and you will see the right things happening for your business.

Put simply, you need to create a value proposition for your online store, brand and products, and you need to put it out there. Here’s an article we published a while ago that explains how you can create high-converting web copy for every stage of the buyer’s journey.

When customers get exposed to your brand message and when your solution resonates with them, they will automatically want to visit your eshop.

2. Optimize for search

Both Search Engine Optimization and Social Media Marketing have become integral to the success of an online retailer nowadays. Your goal with SEO is to to rank 0-5 for any related keyword query. Your goal with social media marketing is to get your brand message across to as many interested consumers as possible.

Here’s a complete guide to ecommerce SEO that we found; it can help you create an optimized structure for your eshop, and publish amazing content as well.

Remember, whatever content you put online is crawled by Google’s search bots. This is how Google knows if your site is the best answer to a user’s question. So, both the content itself but also some technical elements are important if you want to make sure Google ranks your best content high.

If done right, SEO can be low-hanging fruit for ecommerce websites.

3. Social proof

One of the most astonishing facts about ecommerce is that nearly 70% of users trust product/services recommendations made by total strangers. In other words, before buying people seek reviews.

This is clearly why your online retail business needs reviews and social proof to back up your marketing efforts.

Take a look at the ecommerce giants like Amazon, eBay and more – they are using social proof on every single product page in the form of product reviews. They also use star rating, video reviews and other types of testimonials to entice visitors to buy.

Most online retailers also rely on Facebook, Twitter and Instagram to build a massive following and motivate users to publish rave reviews.

Remember that 23% of shoppers are influenced by social media recommendations/reviews. Also, online shoppers expect products to be brought to life with pictures (78%) and reviews (69%). (Source: BigCommerce.)

4. Email marketing

Some things never go out of fashion. And, email marketing is one of them.

No matter what you might think about its power, email marketing is actually one of the most effective marketing channels. Email marketing is an essential component of every business. But it’s even more important for your ecommerce store.

Why? Because it’s one of the best ways to reach targeted consumers.

As an ecommerce business, contrary to a brick-and-mortar store, you don’t have the luxury of seeing your customers face to face. With email you can deliver your message right to their inbox.

Also, you can you use email to deliver product videos that will increase engagement. And, of course, there’s the ability to deploy advanced marketing automations (like abandoned cart emails or re-engagement sequences) like the big guys do.

5. Referral marketing

There is no better publicity like word of mouth publicity. First of all, it’s free. Second, it’s authentic.

No matter how technologically advanced we become and how much we are influenced by numerous advertising messages, we are still affected by the word of mouth. Especially, when it comes to online shopping, we often buy what a friend also bought and liked.

How can an ecommerce business leverage referral marketing?

You can create a referral program that makes it easy and beneficial for your buyers to refer their friends. ReferralCandy is a popoular app that can do the trick for your ecommerce store.

6. Build customer personas

You cannot sell to anyone; you need to know who your ideal buyer is. Period.

A great tool that can help you create your ideal customer avatar is Scriptly. Scripty has a lot of value-packed features, but with regards to buyer personas, it gives you an easy-to-use wizard that helps create the ideal customer avatars in minutes not hours.

Click here for a free trial or watch the following video to see how Scriptly tackles the overwhelming task of creating buyer personas.

https://youtu.be/ez6L5uf8K4E

Most of today’s smart customers make an informed decision to buy a product. Therefore you need to thoroughly understand the customer before you make any marketing efforts.

The benefits of building customer personas? Ability to create targeted messaging, increased ROI from your streamlined marketing efforts, and, at the end of the day, more sales for your ecommerce store!

7. Get them to come back for more

According to a study by Bain & Company, veteran retail customers spend nearly 70% more than patrons who are around for no more than six months

The numbers say it all – as an online business owner you need to get people to come back for more.

Not only is it easier to upsell something to the people who are already associated with you but it is also a great way to leverage social proof and build trust in the market with their help.

After all, customer loyalty ranks right up there on the top when it comes to factors that drive traffic to an ecommerce website.

But how do you bring old customers back? A simple way is to re-engage them using email marketing automation. Also, retargeting (or remarketing, as it is called) is a great way if you’re using Facebook Ads or Google Adwords.

8. Leverage data

Probably the most important step you can take to drive more ecommerce store traffic without buying ads is to leverage the power of data whenever possible.

Website and customer data can help you create strategies that will bring more traffic, get that traffic to move further down the sales funnel and ultimately allow you to hit the bull’s eye – CONVERSION!

Therefore, you need to feed your marketing team with the correct data analytics, so that they can scale what works and improve sales.

Can you boost ecommerce store traffic without buying ads?

Getting more people to visit your ecommerce website shouldn’t mean that you need a whole team of expert marketers onboard or a huge marketing budget. You can definitely use free tactics and tools to get started with attracting and converting targeted consumers.

In this article, we’ve discussed 8 ways that can help your eshop get more traffic as soon as possible. Choosing what’s best for you and having an action plan will help you see real results fast.

And if it’s something you want help with, we’re happy to work you through it.  Just schedule an Action Plan call with us here!

The post Most Effective Ways To Drive More Ecommerce Store Traffic Without Buying Ads appeared first on Done For You.

After all, you cannot consider thousands of people visiting your website as a success for your online business unless a big chunk of them gets converted into paying customers.

Now, the problem is that in order to get the conversions out of customers visiting your website you need to create a website optimized for this same purpose. How to do it?

Well, here are some simple steps that are going to help you with conversion rate optimization for your eshop, not just in 2018 but forever. So, without wasting any time let us have a look at those steps.

1. A powerful homepage

Almost all your conversions are decided by your homepage. A website homepage too cluttered with random information is never going to help you in conversion.

In order to give your conversions a boost, you need to smartly craft your homepage into a killer one. Some of the basic things to consider when finalizing the homepage design are:

• Don’t overstuff it with information.
• Place your most successful products on it.
• Use the right CTAs and callouts.

No matter how small they might seem, these actionable steps could eventually boost your conversion rate and take it higher without causing you too much stress.

Pro Tip: Use your CTAs carefully – be specific with their placement, and do A/B test them.

2. Easy navigation

Have you ever visited a website and felt out of place? Have you ever been to a website where you felt lost during the order taking process? The navigation of a website plays a massive role in getting the users to convert.

Put yourself in the shoes of the customer and think – will you ever purchase stuff from a website that has complicated navigation? Chances are the answer is going to be a “No!” nine out of ten times.

Therefore, one of the first steps to creating a powerful website that can have great conversions is to make navigation easy and streamlined so that the customer does not have to face any hiccups while ordering. Remember, the easier the navigation the better conversion.

Pro Tip: Learn from ecommerce giants like Amazon on how to do it.

3. Craft content that sells

In face to face marketing you have the opportunity to interact with the customer, but when it comes to ecommerce you don’t have this advantage. This is the reason your content has to be powerful enough to win over the customer. Copywriting skills, therefore, become the key to a successful and high-conversion ecommerce website.

Starting from the content to be listed on the homepage to product descriptions, banners and logos, you need to be really specific with what you want to show the customer. Content on an ecommerce website has to be exciting, useful and knowledgeable. But at the same time, it should also encourage the customer to take action and buy stuff. Therefore, you need people who know what it takes to create such content.

Pro Tip: Hire an expert copywriter who can help you create web copies that help you with ecommerce conversions.

4. Visual content

It’s not just the written form of content that’s going to be displayed on your website. When you are dealing with ecommerce, you need to have powerful visual content as well. WIn essence, whether you talk about product imagery or graphic designs that are going to be placed on the website – everything has to be enticing enough for the user to make a purchase.

Remember, almost two-thirds of the customers think that visual content i.e. images are a decisive factor when making a purchase online.Use the power of pictures to give your ecommerce sales the boost it deserves. After all, there’s a reason they say – a picture is worth more than a thousand words.

Pro Tip: rather than using stock images, hire a professional to capture your product images and publish them on your website.

5. Strong support

Whether you talk about online commerce or a physical store, having a team of support staff is the key to successful business. As already mentioned, you don’t have the luxury to deal with people face to face in e-commerce; you need to find out ways people could reach you.

This is where having more than just one channel for customer support becomes important. A big chunk of people leaves products in the cart because they are unable to get in touch with the customer support team to figure out transaction details. So, you have to be really careful when setting up the ecommerce business to make sure that customers can reach you easily.

Pro Tip: Utilize as many channels as possible – email, call, social media, live chat and what not.

The key to high ecommerce conversion rates lies in being smart 

Succeeding in ecommerce is all about figuring out what is going to make the customer happy and what is not. While creating a user-friendly website is the most important aspect of getting the customer to buy stuff, it is not the only thing. As already stated above, successful conversion rate optimization requires a blend of many steps that keep the customer hooked up throughout the entire journey.

Now, it is up to you to decide which path to higher ecommerce conversion rates you want to follow. Understanding the customer’s journey by putting yourself in his shoes becomes really important when we talk about succeeding in ecommerce.

Moreover, the steps to mentioned above can prove to be the guiding light if you have been trying hard to get the best out of your ecommerce venture. Start implementing these steps one after the other to see how they work out for you.

Remember, in the end, it is always about keeping the customer happy.

Are you doing that with your ecommerce website? If not, then it is time to do some serious thinking because you might be missing out on the potential for higher ecommerce conversion rates!

The post 5 Ways To Increase Your Ecommerce Conversion Rates In 2018 appeared first on Done For You.