Last year, we wrote about 8 simple WordPress SEO tips for 2018. These are all still valid SEO tactics this year, and are highly recommended if your site is built with WordPress. Even if it’s not, you should read this article if you are a beginner in SEO.

Today more than ever, SEO is the most effective medium for achieving better website ranking and grabbing adequate website traffic. It is not about ranking in Google per se, it is more about making your business visible to the world with the right SEO strategies for 2025.

Planning your SEO strategy

Today, Google enjoys a 76% search engine market share – a steady rise from 65.5% in January 2016. In the next three positions are Baidu, Bing and Yahoo! which have a combined market share of 21.6%. It is obvious why it is critical for a business to follow Google-oriented SEO strategies carefully.

You can only choose a SEO strategy after a thorough analysis of your website. An analysis would help you to pinpoint the scope of improvement and areas to improvise.

Unless you know where you want to get, you shouldn’t make any changes to your website. In the initial planning phase, you should examine all the elements and pages of your website. Find out the issues, bugs or errors affecting the rankings of the website.

SEO techniques – What you need to know to rank high on Google

There are two types of SEO techniques:

Black Hat SEO

Black Hat SEO involves techniques that are completely against search engine guidelines. They are basically low-quality bulk-action practices that focus only on improving web page ranking. Content may be overstuffed with keywords to force rank in search engines. This type of content provides no real value and often deceives users.

Although such techniques may improve ranking fast, Google will soon find out and bring your pages down. Your website will most likely be banned and you won’t be able to rank it again in SERPs (Search Engine Result Pages).

White Hat SEO

On the other hand, White Hat techniques have several advantages. They are considered to be an excellent SEO strategy for 2018, 2025 and beyond. White Hat techniques are all about creating genuine and unique content that offers value to the reader. Google won’t ban you for White Hat SEO techniques in 2025, although it doesn’t recommend any doing SEO at all, because they just can’t prove that you are actively doing SEO.

Time for Action

SEO is continuously evolving, and the process is likely to continue. As Google is continually changing its algorithm for improved user experience, SEO landscape must change. Because of the algorithm changes, two things are affected – web page ranking and its visibility.

Here are the elements to pay attention to and stay ahead in the SEO game (especially in the on-page SEO domain):

1: Content is the indomitable King

Recently, we wrote an article about the 6 biggest content marketing trends that will dominate 2019. What’s more, we posted an advance article on how to ramp up your SEO game in 2019 and beyond. You may want to read that to learn more advanced techniques.

Quality content can help your web page earn four times more than seasonal content per year. Did you know this? Data shows that the average length of content on Google in the past had 2,000 words. This clearly indicates that long-form articles and blogs can help you to achieve a higher ranking.

Tips

• Quality content is the key area of focus
• The intent of users’ search is crucial
• Don’t add too stylish fonts or colors
• Content should be easy to read, free-flowing, and understandable
• Maintain length of 1,500-2,000 words to get better ranking

2: Attention-grabbing title and description

You want your website to have better visibility, improved ranking, and greater returns!

But how?

An attractive web page title and a small description is the trick to success. In fact, catchy titles have the power to freeze your visitors.

A compelling title is so much more expressive that it can tell what your web page or content entails. In fact, title tags benefit across social platforms too. As social networks use title tags for determining what to display and when to share blog posts, it is crucial.

Tips

• Improve website visibility with researched keywords and key phrases that receive a relatively better impression
• To get more clicks, add keywords and key phrases in the title as well as meta description
• Make the web page SEO friendly but don’t overstuff the title with keywords
• Keep the title length under 60 characters, including space
• For better user experience, create an impactful title that conveys a clear message to users

3: Mobile-friendly websites are the new normal

Did you know that mobile users have already surpassed desktop users globally?

While 57% of users do not recommend a business having a bad mobile website, 40% of users have moved to a competitor’s website after encountering a bad experience with the mobile version.

Most users access websites through mobiles. So, if they face difficulties using the mobile version, they would not mind moving to other websites.

Is your web page mobile friendly? Click to Run Test.

Websites with mobile device compatibility have better chances of targeting users. This would also increase the traffic of websites by targeting more and more genuine people.

According to the Mobilegeddon algorithm update of 2015, “Priority will be given to those websites which are compatible with mobile phones and other devices.”

Ultimately, this would boost SERP ranking.

Tips

• Test your website for mobile-friendliness using any of the latest tools
• Use readable, large fonts
• Choose a pleasant color scheme and theme for the mobile version
• Use high-quality images for better clarity

4: Use lengthy content to add more value

Lengthy content has never been as important as it is today. Long content ranks better than short ones. As long content are more detailed, they have higher readability. For instance, content with a word count between 1500 to 2000 words tend to rank higher compared to content with less than 1,500 words.

Moreover, lengthy content contains more keywords, which ultimately drives the content to rank for multiple keywords. As a result, your website visibility increases and you lead towards more clicks and more conversions.

Data suggests that long content has a greater possibility of ranking higher in the SERPs. Why so?

Because it enhances the user experience, attracts social shares, and gets quality links.

Content valuable to users is equally valuable to Google.

Creating long, engaging and valuable content is the best SEO strategy in 2025 to rank high, get more organic traffic and boost sales.

Source: Backlinko.com

Tips

• Do not compromise on content quality while only focusing on length
• Do not present long-form content with no sections. Break it into short paragraphs, simple sentences, and an engaging format.

5: Voice search will lead the show

In a keynote, Sundar Pichai, Google’s CEO, announced that one-fifth of all Google queries are voice searches.

The savviest voice search users are teenagers. However, according to Thrive Analytics report, people of all age groups use a mobile assistant.

Today, businesses should optimize their voice search. If they do not, chances are that they might outsmart the ones that do.

Voice search also improves website ranking. It holds a large percentage in all searches. Hence, there is a demand for voice search optimization, which you must consider for SEO.

According to the Google Hummingbird Algorithm update, “Focus will be on the meaning of phrases rather than individual keywords.” That shows Google’s concerns about the future of voice search.

Tips

• Fast web page loading is very important
• Average loading time for voice search is ideally 4.6 seconds
• Use simple content that is easy to understand
• Always opt for long format content for voice search optimization

6: Aim for impeccable user experience

When it comes to SEO, user experience is everything.

Google rewards user-friendly websites in many ways. Instead of optimizing a website only for Google bots, focus on user experience to get a higher conversion rate and better ranking.

You can provide an optimum user experience by ensuring the loading speed of your website. At any cost, deliver a speedy website. A website that takes too long to load is likely to be abandoned by visitors without a second thought.

Make your website visually appealing. It increases users’ dwell time, i.e. time spent on websites before heading back to SERP.

Ensure the website has simple navigation. Users don’t want complex menus. It only builds confusion and hinders their actions.

Let’s see some statistics here – 53% of users bounce immediately after 3 seconds because of poor experience with a website. That’s excessively much of a risk to take!

Tips

• Optimize the website for faster loading
• Optimize images for speed
• Add slides and infographics to make the website visually appealing

7: Increase your web ranking with backlinks

Links pointing back to your web pages are the best off-page SEO tactic you can deploy in 2025. Google determines how important and relevant your website is (for a given keyword) based on how many backlinks you have from other sources. Backlinks will also help to increase domain authority.

Creating amazing content that bloggers and journalists will want to link to is the best way to go. You should also consider doing guest posts by actually writing up high-quality content on other blogs. Now, there are a few other ways to build links but we advise you to focus on these do. If performed well and consistently, they will do the trick!

Choose the best SEO strategies 

SEO is definitely an integral part of your online presence. If done right, your SEO strategy can take your business to places and help you survive and rank higher.

However, the effectiveness of your SEO strategy depends on the kind of decisions you choose to make. Over time, Google Algorithm, trends and SEO tactics change. That is why you should keep your knowledge up-to-date or hire an expert team to help you with your content strategy.

With the best SEO strategies in 2025, you can stay ahead of your competitors in this virtual marketplace. Whatever you do, don’t forget that creating quality, informative and engaging content that your readers will love and appreciate is the best SEO technique you can implement right now.

Are you looking for more growth marketing ideas? Here are the fastest ways to increase sales!

The post Actionable SEO Strategies For Consistent, Steady, Organic Traffic appeared first on Done For You.

Have you ever been just about to leave a website, only to have a popup grab your attention with a killer offer or last-minute reminder? That’s the power of exit pop software in action. These tools don’t just wave goodbye—they make a compelling case for why you should stick around or take that final step.

If you’re not using exit pop software on your website, you’re leaving money on the table. In this article, we’ll break down what exit pops are, why they work, how you can use them effectively, and the best tools to get started today.

What Is Exit Pop Software?

Exit pop software is a tool that displays a popup message when a visitor is about to leave your website. Think of it as your digital Hail Mary—a last-ditch effort to capture attention, generate leads, or recover potential sales. These popups use behavioral triggers, like when a user moves their mouse toward the close button or back button, to display an offer, a discount, or a request to subscribe.

What makes exit pop software so effective is its precise timing. Unlike popups that appear randomly and risk annoying users, exit pops are triggered by specific actions that indicate a visitor is about to leave. This allows you to engage your audience at a critical moment when their attention might otherwise slip away. By offering them something valuable—a discount, free resource, or an exclusive deal—you create a compelling reason for them to stay or complete an action.

Another key benefit of exit pops is their versatility. Whether you’re running an e-commerce store, a blog, or a service-based website, you can tailor exit pops to fit your specific goals. For instance, a retailer might use them to recover abandoned carts, while a content creator could leverage them to grow an email list. This adaptability makes exit pop software an indispensable tool for any business looking to boost conversions and engagement.

Why Exit Pops Work

Here’s the deal: People are naturally distracted online. They visit your site, get intrigued, but before committing, their focus shifts elsewhere. Exit popups are like your website saying, “Hey, wait! Don’t go yet—we’ve got something great for you!”

The psychology behind exit pops is rooted in two key principles:

• FOMO (Fear of Missing Out): Offers like “15% off if you order now” make people second-guess leaving.
• Convenience: Sometimes, people just need a little nudge or clarity on their next step.

When done right, exit pops are non-intrusive, timely, and hyper-relevant. They can rescue abandoned carts, grow your email list, or even drive event sign-ups—all while enhancing the user experience.

Exit pops also work because they tap into a moment of indecision. When a visitor hesitates to take action, an exit pop provides the extra incentive they need to reconsider. Whether it’s a personalized recommendation, an irresistible discount, or even a reminder of what they’re leaving behind, these popups strategically target the pain points that cause users to hesitate.

Beyond this, exit pops create a sense of urgency. By highlighting limited-time offers or exclusive deals, they encourage visitors to act immediately instead of delaying their decision. This combination of timeliness and value makes exit pops one of the most effective tools for converting hesitant browsers into loyal customers.

How to Use Exit Pop Software Effectively

Exit pop software is a powerful tool, but like any marketing tactic, its effectiveness depends on how you use it. The goal isn’t just to grab attention—it’s to provide value and encourage action. A well-crafted exit pop feels like a helpful suggestion rather than a desperate plea, and it starts by understanding your audience’s needs and behavior.

One way to ensure your exit pops resonate is to tailor them based on user intent. For example, if someone is about to leave a product page, offer a discount or free shipping incentive for that item. If they’re leaving your blog, invite them to download a free guide related to the topic they were reading. Relevance is the key to turning an exit pop from an annoyance into a conversion opportunity.

• Keep It Relevant: Match the offer to the page’s content. A discount on a product they’ve been viewing? Perfect. A random newsletter signup? Not so much.
• Make It Simple: Don’t overwhelm visitors with too much text. Stick to a clear headline, a concise offer, and a strong call-to-action (CTA).
• A/B Test Everything: What works for one audience might flop with another. Test different designs, CTAs, and offers to see what gets results.
• Add a Touch of Urgency: Phrases like “Offer expires in 24 hours” or countdown timers can create that extra push to take action.

Once you’ve nailed the basics, don’t be afraid to experiment with advanced features like behavioral triggers or exit-intent overlays. These tools can fine-tune your timing and messaging, ensuring your popups appear when they’re most likely to make an impact. For example, showing a popup only after a user scrolls halfway through the page ensures it targets engaged visitors rather than casual browsers.

Finally, always monitor your results. Exit pop effectiveness isn’t a one-size-fits-all solution—it requires regular analysis and adjustments to optimize performance. Keep an eye on metrics like click-through rates, conversion rates, and bounce rates to determine what’s working and what needs improvement. By continually refining your approach, you’ll turn exit pops into a valuable component of your overall strategy.

Top 5 Exit Pop Software Options

Ready to get started? Here are five top-rated exit pop tools to help you turn those near-misses into big wins:

HelloBar

• What It Does: Creates attention-grabbing bars, modals, and sliders to display offers and messages.
• Why It’s Great: Perfect for creating simple, no-fuss popups that convert.
• Ideal For: Building email lists, driving traffic, or promoting flash sales.

OptinMonster

• What It Does: Provides powerful exit-intent popups with advanced targeting features.
• Why It’s Great: Its drag-and-drop builder makes it easy to design professional popups without coding.
• Ideal For: E-commerce stores looking to recover abandoned carts.

Sumo

• What It Does: Offers a suite of lead-generation tools, including exit popups and email capture forms.
• Why It’s Great: Known for its user-friendly setup and free version.
• Ideal For: Beginners and small businesses.

Poptin

• What It Does: Helps you create popups, forms, and autoresponders with ease.
• Why It’s Great: Affordable and packed with customization options.
• Ideal For: Businesses looking for budget-friendly yet robust features.

WisePops

• What It Does: Delivers highly customizable and visually appealing popups.
• Why It’s Great: Advanced targeting and analytics tools let you fine-tune performance.
• Ideal For: Marketers wanting granular control over campaigns.

Mistakes to Avoid When Using Exit Pops

Exit pops are highly effective when executed thoughtfully, but a poorly implemented strategy can do more harm than good. It’s essential to strike a balance between engaging your audience and respecting their experience. Overly aggressive or irrelevant exit pops can frustrate visitors, leading to higher bounce rates and potentially damaging your brand reputation.

A critical aspect of success is understanding your audience’s intent. If someone is casually browsing, an aggressive sales popup might drive them away. On the other hand, an exit pop that provides a helpful resource or a personalized discount is more likely to resonate. Taking the time to craft intentional, user-focused messages can make the difference between a conversion and a lost opportunity.

• Too Many Popups: Bombarding users with multiple popups can frustrate them and hurt your credibility.
• Generic Messaging: “Sign up for our newsletter” doesn’t cut it anymore. Make your popups specific and valuable.
• No Mobile Optimization: If your popups don’t work seamlessly on mobile devices, you’re missing out on a huge chunk of traffic.

To avoid these pitfalls, focus on quality over quantity. Instead of deploying several popups throughout the user journey, strategically place one well-designed exit intent popup that aligns with the visitor’s behavior. This ensures that the message feels timely and relevant rather than intrusive.

Additionally, always consider the mobile experience. A significant portion of traffic now comes from smartphones, and poorly optimized popups can alienate mobile users. Use responsive designs and test your popups on various devices to guarantee they deliver a seamless experience, regardless of the platform. When done right, a mobile-friendly exit pop can significantly enhance engagement and conversions.

The Takeaway

Exit pop software isn’t just a tool, it’s a game plan for capturing attention when it matters most. By adding this strategy to your website, you can turn fleeting visitors into loyal customers or engaged leads.

Start simple: Choose one of the tools above, test it out, and see how your audience responds. With a little experimentation, exit pops could become one of the most impactful parts of your marketing arsenal.

Remember, the key to success lies in continual refinement. Analyze the performance of your exit pops, tweak the messaging, and optimize the timing to align with user behavior. As you gather insights and improve your strategy, you’ll unlock the full potential of exit pop software to boost engagement and drive meaningful results for your business.

FAQs About Exit Pop Software

1. What is exit pop software?
Exit pop software is a tool designed to display a popup message when a visitor shows intent to leave your website. It leverages behavioral triggers, like mouse movement toward the browser’s close button, to present offers, discounts, or calls-to-action that encourage visitors to stay or take specific actions.

2. How does exit pop software work?
Exit pop software uses exit-intent technology to track user behavior. When the system detects that a visitor is about to leave, it triggers a popup with a tailored message or offer to re-engage the user. This strategy helps capture leads, recover abandoned carts, or drive conversions.

3. What are the main benefits of using exit pops?

• Increase Conversions: Exit pops can turn hesitant visitors into paying customers.
• Reduce Bounce Rates: They provide an opportunity to engage users before they leave.
• Grow Email Lists: Exit pops are a proven method for capturing email subscribers.
• Encourage Action: Offers like discounts or free resources can nudge users toward desired actions.

4. Are exit pops effective on mobile devices?
Yes, but it’s crucial to use mobile-optimized exit pops. Poorly designed mobile popups can frustrate users and lead to higher bounce rates. Always test your popups on multiple devices to ensure a smooth user experience.

5. Can exit pops hurt the user experience?
If misused, exit pops can feel intrusive or annoying. To maintain a positive user experience, use them sparingly, keep the messaging relevant, and ensure the design is non-intrusive. A single, well-timed popup is more effective than overwhelming visitors with multiple popups.

6. What kinds of offers work best with exit pops?

• Discount Codes: For e-commerce, offering a discount on a product the visitor was viewing can be very effective.
• Free Resources: Downloadable guides, eBooks, or checklists work well for blogs and educational websites.
• Exclusive Deals: Highlight limited-time offers to create urgency and drive action.

7. How do I measure the success of my exit pops?
Track metrics like:

• Click-Through Rate (CTR): The percentage of visitors who interact with the popup.
• Conversion Rate: The number of users who complete the desired action (e.g., make a purchase or subscribe).
• Bounce Rate: Monitor if the popup helps reduce the rate of visitors leaving your site.
• What are some common mistakes to avoid when using exit pops?
• Overusing Popups: Too many popups can overwhelm and annoy users.
• Generic Messaging: Tailor the message to the user’s intent and the content they’re viewing.
• Neglecting A/B Testing: Regular testing ensures you’re optimizing performance for the best results.

The post Exit Pop Software To Maximize Conversions with Strategic Popups appeared first on Done For You.

If you’re not using them, you’re leaving money on the table. Let’s break down how to craft abandon cart emails that turn hesitation into conversion while delivering value your competitors can’t match.

Why Do Shoppers Abandon Carts?

To craft a winning email strategy, it’s essential to understand why people leave their carts behind:

• Just Browsing: Many users add items to carts without the intent to buy.
• Unexpected Costs: Shipping fees or taxes that appear late in the checkout process.
• Complex Checkout: Frustrating or lengthy checkout processes drive users away.
• Distractions or Forgetfulness: Life happens, and sometimes shoppers simply forget.
• Trust Issues: Concerns about return policies or secure payments.
• Comparison Shopping: Users often compare prices on multiple sites before buying.

Understanding these reasons allows you to address objections and craft abandon cart emails that re-engage customers effectively.

Additionally, abandoned carts often happen because users are gathering ideas and options for future purchases. They may use their cart as a placeholder for items they like but aren’t ready to commit to. Another common reason is uncertainty about product details—shoppers might be seeking more clarity on sizing, color, or specifications. Addressing these scenarios in your abandon cart emails with useful information or reassurances can make a significant difference.

Finally, the emotional state of a buyer plays a role. Sometimes, buyers experience “cart regret” when the total price, including shipping and taxes, triggers hesitation. Others might feel overwhelmed by the decision-making process, especially when purchasing higher-priced items. A strategically crafted abandon cart email that addresses these hesitations with incentives or social proof can nudge buyers toward completing the purchase.

Key Elements of a High-Performing Abandon Cart Email

An effective abandon cart email doesn’t just remind shoppers of what they left behind—it compels them to return and complete the purchase. Here’s what to include:

1. Personalized Subject Lines That Capture Attention

Examples:

• “Forget something? Your cart misses you!”
• “Don’t wait! Your items are almost gone.” Personalization boosts open rates and makes emails feel more engaging.

Your subject line is your first opportunity to grab attention in a crowded inbox. Beyond personalization, consider adding urgency or curiosity to pique interest. Phrases like “Hurry! Limited stock available” or “We saved your favorites—don’t let them go!” can create a sense of FOMO (fear of missing out) that encourages readers to act quickly. Test different approaches to find what resonates most with your audience.

2. A Visual Reminder of What They Left Behind

Include high-quality images of the products in the cart. This visual prompt can reignite their desire for the items.

A clean, visually appealing layout is essential here. Ensure the product images are large and clear, making the email easy to skim. Including additional information, like color or size options, adds context and reduces any potential doubts shoppers might have. Bonus tip: Show similar or complementary products to encourage upsells or cross-sells.

3. Clear Calls to Action (CTAs)

Your CTA should be bold and actionable. Examples:

• “Complete Your Purchase”
• “Get It Before It’s Gone”

Make your CTA impossible to miss by using contrasting colors and actionable language. Consider testing variations, such as “Return to Your Cart” or “Claim Your Deal Now,” to see which drives the best results.

4. Address Common Objections

Highlight return policies, customer reviews, or guarantees to build trust. If you offer free shipping, emphasize it prominently.

Your email should anticipate the shopper’s concerns. For example, if shipping costs are a known barrier, feature a banner offering free or discounted shipping. Include customer reviews or testimonials directly in the email to reinforce trust and demonstrate the value of your products.

5. Incentives to Act Quickly

Add urgency with limited-time discounts, free shipping, or exclusive bonuses. For instance:

• “Complete your purchase in the next 24 hours for 10% off!”

Time-sensitive offers work well to create urgency. Consider pairing them with countdown timers in your email design to visually reinforce the limited-time nature of the deal.

6. Mobile-Optimized Design

Over 50% of emails are opened on mobile devices. Ensure your design looks great and loads quickly on all screens.

A responsive design isn’t just a “nice-to-have”; it’s a must. Use larger fonts, clickable buttons, and a single-column layout to improve readability and usability on smaller screens.

The Perfect Timing for Abandon Cart Emails

Timing is everything. Here’s a recommended sequence:

1. Email 1 (3 Hours After Abandonment): A gentle reminder about their cart.
2. Email 2 (24 Hours Later): Include social proof, such as reviews or testimonials.
3. Email 3 (48-72 Hours Later): Add urgency with a discount or free shipping.
4. Final Email (4-7 Days Later): A last-chance offer or a “we’re here to help” message.

Consistency and follow-up are key to boosting conversions.

The sequence you use can vary depending on your audience and industry. For example, in fast-moving industries like fashion, shorter intervals may work better, while higher-value industries like electronics might benefit from longer intervals with more nurturing. Track your results and adjust the timing to optimize performance.

It’s also worth segmenting your audience to ensure relevancy. For instance, high-value cart abandoners might receive a more aggressive sequence with premium incentives, while lower-value carts could get simpler reminders. Segmentation ensures you’re targeting customers with the right level of effort.

Advanced Strategies to Maximize Your Results

1. Use Dynamic Content

Tailor email content based on what the shopper abandoned. For example, if a customer left a jacket in their cart, include similar items or accessories.

Dynamic content goes beyond just showing abandoned items. Use personalized product recommendations based on browsing history or purchase behavior to make your emails feel more tailored. If a customer abandoned a fitness tracker, for example, suggest compatible accessories or fitness apps to complete the package.

2. Leverage Behavioral Triggers

Send personalized emails triggered by user actions. For example:

• If someone revisits your site but doesn’t check out, send a tailored follow-up.

Behavioral data can also help you segment customers more effectively. For example, frequent abandoners might need different messaging compared to first-time visitors. Leverage these insights to create smarter automation flows that feel personalized at every stage.

3. Experiment with Humor or Emotion

Brands like Dollar Shave Club use witty subject lines and humorous copy to connect.

Humor can work wonders for brand recall, but make sure it aligns with your audience. Alternatively, you can use emotional appeals, such as highlighting how your product solves a problem or improves the customer’s life.

4. Test and Optimize

Split-test subject lines, email designs, and CTAs to find the best-performing combinations.

Optimization is an ongoing process. Regularly review metrics like open rates, click-through rates, and conversion rates to identify areas for improvement. Use A/B testing to continuously refine your approach.

Final Thoughts: Reclaim Your Lost Sales

Abandon cart emails aren’t just another marketing tool—they’re an opportunity to build trust and recover lost revenue. By addressing objections, adding urgency, and following up consistently, you can turn cart abandonment into a powerful sales driver for your business.

Ready to implement these strategies? Start crafting your abandon cart email sequence today and watch your conversions soar.

Bonus Tip: The best abandon cart emails feel like helpful nudges, not pushy sales pitches. Keep it simple, relevant, and customer-focused for maximum impact.

The post Abandon Cart Email: How to Convert Hesitant Shoppers appeared first on Done For You.

In the world of digital marketing, filtering your prospects isn’t just a nice-to-have; it’s the key to sustainable growth and higher conversions. The reality is that not all leads are created equal. Without a system in place to filter and qualify prospects, your business could be wasting time, energy, and money chasing leads that will never convert.

After analyzing over 400 sales funnels and generating thousands of leads, we’ve identified the most effective strategies for filtering prospects and transforming them into high-quality leads. Here’s how to implement a filtering system that works for your business.

The Impact of Proper Filtering on How to Get More Qualified Leads

The difference between unfiltered and filtered leads is staggering. Let’s take a look at real-world numbers:

• Unfiltered traffic: 1-2% conversion rates
• Basic filtered leads: 4% conversion at a $497 price point
• Well-qualified leads: 30% conversion at a $97 price point
• Strategy session leads: 51% conversion for high-ticket offers

Why does this matter? Because a clear filtering process ensures you’re focusing your efforts on leads who are ready and able to buy. When you filter for intent and readiness, you’re not just increasing conversions; you’re building a more efficient, scalable business.

Proven Filtering Methods for Generating More Qualified Leads

1. Role and Seniority Within the Organization

Understanding a prospect’s decision-making authority is crucial, especially for B2B offers. For example, in our Done For You sales funnels, we ask prospects:

• What is your role in the company?
• Do you have decision-making authority?
• What is your current marketing budget?
• How large is your team?

These questions allow us to filter out leads who aren’t in a position to make purchasing decisions.

2. Level of Social Status

Social status provides another layer of qualification. Here’s how we apply it in practice:

• Requesting LinkedIn profiles for B2B leads to verify their professional background
• Checking business email addresses instead of generic ones like Gmail or Yahoo
• Assessing company domain authority to gauge credibility

This approach helps us focus on leads who are serious and credible.

3. Current Workflows and Systems

Every lead’s current setup tells a story about their needs and challenges. Here are some metrics we evaluate:

• Existing marketing systems and tools
• Current sales processes
• Key pain points in their funnel
• ROI expectations for new strategies

Understanding these elements allows us to tailor our approach and ensure we’re addressing real needs.

4. Product Interest Level

Tracking engagement metrics provides valuable insight into a lead’s level of interest. Key indicators include:

• Email open rates: Should be 40-55% within the first week
• Landing page engagement: Target a 30-40% conversion rate
• Webinar attendance: Aim for a 50% show-up rate

These benchmarks help us identify which leads are ready for immediate action versus those who need nurturing.

Implementing Strategy Sessions To Get More Qualified Leads

For high-ticket products or services ($2,000+), strategy sessions are one of the most effective ways to qualify leads. Here’s a real-world case study that highlights the power of proper filtering:

Case Study: From 15% to 52% Close Rates

A client selling a $997 product struggled with low conversions on their webinar funnel. Here’s how we transformed their results:

Before Filtering:

• 1,000 webinar registrants
• 300 attendees
• 12 sales ($997 product)
• 4% conversion rate

After Implementing Filtering:

• 500 qualified registrants
• 250 attendees
• 38 sales ($997 product)
• 15.2% conversion rate

What Changed? We added a detailed application form to the funnel. Prospects were asked about:

• Monthly revenue and ad spend
• Team size and decision-making authority
• Specific business goals and timelines

This allowed us to pre-qualify leads and ensure strategy sessions were only held with those most likely to convert. By the end of the campaign, close rates soared to 52% for strategy sessions, resulting in a significant boost in ROI.

Automated Filtering Systems

Automation makes it easier to filter prospects without adding extra work. Here’s the process we recommend:

Lead Magnet Delivery:

• Day 0: Welcome email with lead magnet
• Day 1: Consumption check
• Day 2-4: Engagement content
• Day 5-7: Qualification survey

Survey Segmentation: Based on survey responses, prospects are sorted into three categories:

• Ready to buy: Directly sent to the sales page
• Needs nurturing: Entered into an educational sequence
• Not qualified: Added to the general newsletter

This system ensures each lead is handled appropriately based on their level of intent.

Beyond Filtering: Building a Holistic System for Qualified Leads

While filtering is essential, it’s only one part of the equation. A holistic lead generation system also includes:

• Storytelling: Create narratives that resonate with your audience’s pain points and desires.
• Clear Branding: Ensure your branding reflects your values and aligns with the leads you’re targeting.
• Consistent Follow-Up: Nurture leads with email sequences, retargeting ads, and personalized outreach.

Final Thoughts: Take Action Today

Effective filtering is about more than just improving your numbers—it’s about building meaningful connections with the right audience. By implementing these strategies, you can focus your time and energy on prospects who are ready to take action, ultimately driving more sales and sustainable growth.

If you’re ready to get more qualified leads and take your business to the next level, start by refining your filtering process today. The results will speak for themselves.

The post How to Get More Qualified Leads: Why Filtering Your Incoming Prospects Is a MUST appeared first on Done For You.

Similarly, selling marketing services is as much an art or a marriage as it is a certain automation or business development person. While the selling of your services needs to solve prospect’s problems, you also need to be “appropriately aggressive” in pursuing prospects – much like the tenacious, deal-making strategies outlined in Donald Trump’s famous book, *The Art of the Deal*. While his approach to business inspired a relentless focus on closing, the same spirit can be applied to converting warm leads into loyal clients. This guide will take you through the essential steps to mastering the art of the sale, ensuring you turn interest into commitment.

1. Understand Your Warm Leads Thoroughly

The first step to successfully selling your services is to know who you’re talking to – you need to understand your warm leads inside and out. These leads have already shown interest, so it’s crucial to understand their specific needs, challenges, and motivations. And more importantly, you need to know how your services speak to or solve their needs and challenges. 

Tip: Use your CRM and analytics tools to track lead behavior and interactions. Knowing what content they’ve engaged with and what questions they’ve asked will help you craft a more targeted pitch.

2. Tailor Your Pitch for Maximum Impact

Your pitch should be more than just a presentation of your services—it should be a solution to the specific problems your warm leads are facing. Focus on the outcomes they can expect from partnering with your agency. You can even retarget these leads with that same messaging – helping coax them down the funnel to conversion or prepping them to book a sales call by answering their questions in retargeting ads. 

Tip: Highlight case studies and success stories that align with the lead’s industry or challenges. Make your pitch about them, not just about what you offer.

3. Create a Compelling Call to Action

Prospects need a reason to act now. Creating a sense of urgency can help push them from consideration to decision. Whether it’s a limited-time offer, a free trial, or the promise of immediate results, your CTA should motivate action. One ecommerce brand I worked with simply added a “Satisfaction Guaranteed” badge at the bottom of every page. This action alone (not even parameters or disclaimers unpacking details of the guarantee itself) drove a 15% increase in conversion. Now, we were ready to stand by our guarantee if we ever had a disgruntled customer via refund or replacement, but it rarely came to that. The reassurance was enough to instill trust and confidence in our brand.

Tip: Use phrases like “limited availability” or “start seeing results within weeks” or “satisfaction guaranteed” to create urgency. Make it clear that delaying could mean missing out on significant benefits.

4. Address Objections Proactively

Prospects will certainly have objections—whether it’s the cost, timing, or doubts about the ROI. Address these concerns directly and with confidence, providing data or testimonials to ease their worries. Try to mitigate as much risk for the prospect before ever hopping on a sales call with them. Reassure them of the value of working with your agency compared to the risk of not doing so and the impact that will have to their business. 

Tip: Be prepared with a list of common objections and responses. For example, if cost is an issue, demonstrate the long-term value and ROI your services provide OR (if margin allows) show a discount for services in the proposal itself as an added value for this prospect. It shows you’re willing to have some “skin in the game” with the client because you believe so strongly that you will be able to help them. 

5. Close with Confidence

When you’ve addressed a majority (if not all) of the prospect’s concerns and they are ready to take the next step (onboarding to become a client), it’s time to close the deal. Confidence and reassurance are key elements here—guide your prospect smoothly through the final steps, making it easy for them to say yes – even reminding them of questions you’ve answered along the way.

Tip: Use closing techniques like the assumptive close (“When would you like to start?”) to encourage a decision. Ensure all final details are clear and straightforward. Then book the now-client’s onboarding session(s)!

6. Follow Up and Support a Long-Term Relationship

The sale doesn’t end with a signature. In fact, now the real work begins! Set up the client for a solid onboarding (defining the scope of work, developing their messaging and offers, and defining what success looks like in your partnership is essential for client retention)! On top of that, proactively following up with quick wins or reporting to ensure client satisfaction and continuing to nurture the relationship is crucial for long-term success. This approach not only secures future business but also opens the door for referrals.

Tip: Implement a healthy client mtg cadence and proactive follow-up schedule that includes checking in regularly, reporting on performance (if relevant), updates on the project, even providing additional value, and identifying new opportunities to assist your client.

Conclusion: Seal the Deal with Confidence

Selling marketing services to warm leads, converting them to prospects, and eventually onboarding them to become new clients requires a thoughtful, strategic, and confident approach. By understanding your leads (first), tailoring your pitch, addressing (prospect) objections, closing with authority and onboarding strategically, you can master the art of turning interest into long-term business relationships.

Are you ready to streamline your lead generation and sales process? Partner with Done For You and gain access to a steady flow of high-quality leads without the hassle. Become a partner today at DoneForYou.com/Partners!

The post The Art of Selling Marketing Services to Warm Leads: A Step-by-Step Guide appeared first on Done For You.

However, what if there was a way to get those high-quality leads without exhausting your internal resources? 

Back when we first started in this agency world, it was mostly postcards and networking events…

Then things moved online…

And we changed our techniques…

Let’s explore some proven strategies and introduce you to a more efficient solution.

Leverage Content Marketing

Content marketing is a powerful tool for attracting prospects, but it requires a consistent effort to produce valuable, targeted content. Your agency needs to create blog posts, eBooks, webinars, and case studies that address your target audience’s pain points.

All of the that takes time, resources, manpower, and know how.

Think about the cost associated with having a person create content that doesn’t feel like it’s driven by AI?

Your average content marketer is going to require $X,XXX per month…  They need to be an expert, to some degree. And now they need to know how to produce video content, edit video, and all of the other things that social media and content marketing entail!

Imagine that job description:

• Write Blog Posts: Craft well-researched and engaging blog posts that resonate with the target audience, drive traffic, and support SEO efforts.
• Write Social Media Posts: Develop compelling and shareable social media content across platforms like LinkedIn, Twitter, Facebook, and Instagram, tailored to each platform’s audience and format.
• Write White Papers: Produce in-depth, authoritative white papers that demonstrate thought leadership and provide value to potential clients and industry peers.
• Create Video Content: Plan, script, and produce high-quality video content, including explainer videos, customer testimonials, product demos, and educational webinars.
• Edit Video Content: Edit raw video footage into polished final products using video editing software, ensuring alignment with brand guidelines and messaging.
• Create eBooks and Guides: Develop comprehensive eBooks and guides that offer in-depth insights, best practices, and actionable advice on industry-specific topics.
• Develop Infographics: Create visually appealing infographics that simplify complex information and enhance the storytelling aspect of content.
• SEO Optimization: Apply SEO best practices in content creation to enhance visibility and ranking on search engines.
• Content Repurposing: Repurpose existing content into different formats (e.g., turning a blog post into a video or a webinar into an eBook) to maximize reach and engagement.
• Content Management Systems: Manage and maintain content within CMS platforms (e.g., WordPress), ensuring content is up-to-date and properly categorized for easy navigation and searchability.

What if you could bypass this lengthy process and still get top-tier leads? That’s where our partner program comes in. Done For You (DFY) provides you with pre-qualified leads, so you don’t have to build content from scratch or wait for results.

Utilize LinkedIn for B2B Lead Generation

LinkedIn is a goldmine for generating leads for your agency—if you know how to leverage its full potential. Here’s how I use it to drive real results:

1. LinkedIn Advertising

LinkedIn Ads are a powerful tool for reaching a highly targeted audience. With options like Sponsored Content, Sponsored InMail, and Text Ads, I can tailor campaigns to specific industries, job titles, and even company sizes. By focusing on the decision-makers who need our services, I ensure our ads land in front of the right people at the right time.

2. LinkedIn Messages

One of the most direct ways to generate leads is through LinkedIn messaging. I use personalized, thoughtful messages to reach out to potential clients. Instead of a hard sell, I focus on building relationships and offering value—like sharing a relevant article or case study. This approach helps establish trust and opens the door to further conversations.

3. LinkedIn Groups

LinkedIn Groups are an underrated resource. By joining and participating in groups relevant to my industry or target market, I can engage with potential clients in a more casual setting. Sharing insights, answering questions, and even starting discussions allows me to showcase expertise and position my agency as a go-to resource.

4. Posting Regularly

Consistent posting is key to staying top-of-mind with your network. I share a mix of content, from blog posts and case studies to industry news and thought leadership articles. The goal is to provide value and keep my audience engaged. Over time, this consistent presence builds credibility and attracts inbound leads.

5. Becoming a LinkedIn Influencer

Positioning yourself as a thought leader on LinkedIn can significantly boost lead generation. I share my expertise through long-form posts, articles, and even video content. By consistently providing valuable insights, I’ve been able to grow my following, increase engagement, and attract leads who are already primed to work with us.

LinkedIn is more than just a professional networking site; it’s a versatile tool for lead generation. Whether it’s through targeted ads, personalized messages, active group participation, regular posting, or establishing yourself as a LinkedIn influencer, there are countless ways to use the platform to grow your agency. The key is to be strategic, consistent, and always focused on adding value.

Instead of dedicating a team to cold outreach, consider a more streamlined approach with DFY’s lead program. Our system delivers leads that are already interested in services like yours, freeing you up to focus on closing deals rather than chasing prospects.

Implement an Email Marketing Campaign

Email marketing is a classic lead generation strategy, but it involves careful segmentation, content creation, and regular follow-ups to be effective.

It’s the thing that has helped us bridge the gap for almost 10 years of being in business.  No matter what happened in the economy, we had a way of falling back because we had an email list.

As an agency, here are a few things to keep in mind with email marketing campaigns:

1. Segment Your Audience for Personalized Messaging

One of the most effective ways to generate leads is by sending personalized content that resonates with your audience. Start by segmenting your email list based on factors like industry, company size, or where they are in the buyer’s journey. Tailor your messaging to address the specific pain points and needs of each segment. Personalized emails have higher open rates and engagement, making them more likely to convert recipients into leads.

We use a lot of surveys to get this level of customization.

2. Craft Compelling and Clear Calls-to-Action (CTAs)

Your email content should naturally lead to a clear and compelling call-to-action. Whether you’re asking recipients to download a free resource, book a consultation, or sign up for a webinar, the CTA should be easy to find and understand. 

Make sure it’s relevant to the email’s content and offers something of value to the reader. A strong, well-placed CTA can significantly increase the chances of turning a reader into a lead…  And every email needs a CTA in it!

3. Use Automated Follow-Up Sequences

Leads rarely convert on the first touchpoint, so it’s essential to have an automated follow-up sequence in place. Set up a series of emails that nurture leads by providing additional value, such as educational content, case studies, or special offers. 

Automated follow-ups keep your agency top-of-mind and gradually build trust, making it more likely that the lead will eventually convert. The key is to strike the right balance between being persistent and providing value without overwhelming the recipient.

Optimize Your Website for Lead Capture

1. Exit-Intent Popups

Exit-intent popups are a powerful tool to capture potential leads just as they’re about to leave your website. These pop-ups can offer a compelling reason to stay engaged, such as a discount on services, a free eBook, or a consultation. 

By detecting when a visitor is about to exit, you can present an irresistible offer that encourages them to provide their contact information before they go.

2. Webinar Signups

Hosting webinars on topics relevant to your target audience is a great way to generate leads. Promote the webinar prominently on your website with a clear and enticing signup form. Webinars allow you to showcase your expertise, provide valuable insights, and engage directly with potential clients. The signup process collects valuable lead information, which can be used for follow-up marketing and nurturing.

3. Lead Magnet Signup

A lead magnet is a valuable resource you offer in exchange for a visitor’s contact information. This could be a free eBook, white paper, checklist, or industry report. By featuring a lead magnet signup form on your website, you encourage visitors to provide their email address in exchange for the resource. Make sure the lead magnet is highly relevant to your target audience’s needs, though!

With DFY’s partner program, you don’t have to worry about constantly tweaking your site to generate leads. We deliver high-quality leads directly to you, allowing your team to focus on closing rather than capturing.

Invest in Paid Advertising

Investing in your own advertising is always a good move as an agency – starting with your warmest traffic and moving to the least warm…

1. Retargeting Ads (warm traffic)

Retargeting ads allow you to re-engage visitors who have previously interacted with your website but didn’t convert. By placing a tracking pixel on your site, you can serve targeted ads to these visitors as they browse other websites or social media platforms. Retargeting is highly effective because it targets warm leads who are already familiar with your brand, increasing the chances of conversion.

2. Meta (Facebook and Instagram) Ads

Meta ads, which include both Facebook and Instagram, offer robust targeting options to reach specific audiences based on demographics, interests, and behaviors. Agencies can create visually appealing ads, including carousel ads, video ads, and stories, to engage potential clients where they spend time. Meta ads are versatile and can be used for brand awareness, lead generation, or driving traffic to your website.

3. Google Ads

Google Ads allows agencies to target potential clients actively searching for services like theirs. By bidding on relevant keywords, your agency’s ads can appear at the top of search engine results pages (SERPs), driving highly targeted traffic to your website. Google Ads also offer display and video ad options, allowing you to reach audiences across the Google Display Network and YouTube.

4. Podcast Ads

Investing in podcast ads is a great way to reach a niche, engaged audience. Many people listen to podcasts during their commute or downtime, making them a captive audience. Agencies can sponsor episodes, have a host read, or produce their own podcast content to position themselves as thought leaders in their industry. This method is particularly effective for reaching decision-makers and professionals in specific sectors.

5. LinkedIn Ads

LinkedIn Ads are ideal for B2B agencies looking to connect with professionals and decision-makers. LinkedIn’s targeting capabilities allow you to reach users based on their job title, industry, company size, and more. You can use Sponsored Content, InMail, and Text Ads to promote your agency’s services, drive traffic to your site, or generate leads directly through LinkedIn’s lead gen forms.

6. YouTube Ads

YouTube Ads allow you to tap into the massive audience that consumes video content daily. You can create skippable ads, non-skippable ads, or bumper ads to promote your agency’s services. YouTube’s targeting options let you reach specific demographics, and interests, and even retarget viewers who have engaged with your content before. Video ads are a powerful way to showcase your agency’s expertise and creativity.

Instead of pouring money into ads, though, partner with DFY. It’s highly likely that you’ll spend well into 4 and 5 figures before you start getting a lead process down…

We provide cost-effective lead generation that doesn’t require you to constantly adjust your strategies or spend on expensive ad campaigns.

Conclusion

While these strategies can help you generate high-quality leads, they require significant resources and time. Why not simplify your lead generation process by partnering with DFY? Our program delivers pre-qualified leads directly to your agency, allowing you to focus on what you do best—serving your clients.

Are you ready to take your lead generation to the next level without the hassle? Become a partner at Done For You today and start receiving high-quality leads with ease. Learn more at doneforyou.com/partners.

The post Proven Strategies to Generate High-Quality Leads for Your Agency [Without the Hassle] appeared first on Done For You.

A well-optimized sales funnel is the cornerstone of success. Whether you’re selling products, services, or subscriptions, a strategically designed funnel can guide potential customers through the buying journey, nurture leads, and ultimately drive conversions. In this comprehensive guide, we’ll walk you through the process of optimizing your sales funnel to maximize conversions and boost your bottom line.

Understanding the Sales Funnel

Before we dive into optimization strategies, let’s start by understanding the basic structure of a sales funnel. At its core, a sales funnel is a visual representation of the customer journey, from initial awareness to final purchase. It typically consists of several stages:

1. Awareness: This is the top of the funnel, where potential customers first become aware of your brand, product, or service.
2. Interest: In this stage, prospects express interest in your offering and seek more information.
3. Decision: Here, prospects evaluate their options and decide whether to make a purchase.
4. Action: The final stage is where prospects take action and make a purchase.

By understanding each stage of the funnel and the corresponding customer mindset, you can tailor your marketing efforts to effectively engage and convert prospects at each step.

Step 1: Define Your Target Audience

The first step in optimizing your sales funnel is to clearly define your target audience. Who are your ideal customers? What are their needs, pain points, and preferences? By creating detailed buyer personas, you can better understand your audience and tailor your messaging and offers to resonate with their needs and interests.

Step 2: Create Compelling Content

Content is king when it comes to attracting and engaging potential customers. From blog posts and social media updates to videos and podcasts, create content that educates, entertains, and adds value to your audience. Use storytelling techniques to make your brand relatable and memorable, and incorporate relevant keywords to improve visibility and attract organic traffic.

Step 3: Capture Leads with Lead Magnets

Once you’ve attracted potential customers to your website or landing page, it’s essential to capture their contact information so you can continue to nurture the relationship. Offer lead magnets such as e-books, whitepapers, or free trials in exchange for email addresses. Use enticing calls-to-action and opt-in forms to encourage visitors to subscribe to your email list.

Step 4: Nurture Leads with Email Marketing

Email marketing is a powerful tool for nurturing leads and guiding them through the sales funnel. Segment your email list based on demographics, interests, or behavior, and tailor your messaging accordingly. Send targeted, personalized emails that provide valuable content, address customer pain points, and showcase the benefits of your offering.

Step 5: Drive Conversions with Compelling Offers

At the decision stage of the funnel, prospects are evaluating their options and considering whether to make a purchase. This is where compelling offers and incentives can make all the difference. Offer discounts, promotions, or bonuses to incentivize action and create a sense of urgency. Use persuasive copywriting and compelling visuals to highlight the value of your offering and convince prospects to take the next step.

Step 6: Optimize the Checkout Process

The final step in the sales funnel is the action stage, where prospects make a purchase. To maximize conversions at this critical juncture, it’s essential to optimize the checkout process for simplicity and convenience. Streamline the checkout flow, minimize form fields, and offer multiple payment options to reduce friction and increase completion rates. Provide clear, transparent pricing and shipping information to eliminate uncertainty and build trust with customers.

Step 7: Track and Analyze Results

Once your funnel is up and running, it’s crucial to track and analyze key metrics to measure its effectiveness. Monitor metrics such as traffic, conversion rates, and customer lifetime value to identify areas for improvement and optimization. Use A/B testing to experiment with different strategies and tactics and optimize your funnel for maximum results.

Conclusion: Unlock Your Sales Potential

By following these steps and implementing best practices for sales funnel optimization, you can unlock your sales potential and drive more conversions for your business. From defining your target audience and creating compelling content to nurturing leads and optimizing the checkout process, each step plays a critical role in guiding prospects through the buying journey and turning them into satisfied customers. With a well-optimized sales funnel in place, you can attract, engage, and convert prospects more effectively, ultimately driving growth and success for your business.

The post Optimize Your Funnel for Conversions: A Step-by-Step Guide to Making More Sales appeared first on Done For You.

As businesses search for the best way to reach their target audience, social media platforms like Facebook have become increasingly popular advertising channels. Facebook ads can potentially reach a massive audience, but are they worth the investment? In this post, we’ll take a closer look at the effectiveness of Facebook ads and share our surprising findings.

Understanding Facebook Ads

Before we dive into our research, let’s take a moment to understand what Facebook ads are and how they work. Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, and more. These ads can be targeted based on factors like age, location, interests, and behaviors, making reaching a specific audience with your message possible.

Facebook ads are priced on an auction system, where advertisers bid on the desired action from their audience, like clicks or impressions. The cost per action can vary depending on audience size, competition, and ad quality.

The Debate: Are Facebook Ads Worth It?

The effectiveness of Facebook ads has been a hotly debated topic since the platform first launched its advertising options. Some businesses swear by Facebook ads as a cost-effective way to reach their target audience. In contrast, others argue that the platform’s constantly changing algorithms make seeing a return on investment difficult.

To better understand the effectiveness of Facebook ads, we surveyed businesses that have used the platform for advertising. Our results may surprise you.

Our Surprising Findings

Of the businesses we surveyed, 75% reported seeing a positive return on investment from their Facebook ads. Of those who saw a positive return, the average return on investment was 3.5x their initial investment.

But it’s not all sunshine and rainbows. Of the businesses that did not see a positive return on investment, the main reasons cited were poor ad targeting and a lack of clear goals.

So, are Facebook ads worth it? Based on our findings, the answer is a resounding “yes” if you have clear goals and a well-targeted ad campaign.

Tips for Success with Facebook Ads

If you’re considering using Facebook ads for your business, here are some tips to help you get the most out of your investment:

1. Set clear goals for your ad campaign. Are you looking to increase website traffic, generate leads, or boost sales?
2. Target your audience carefully. Use Facebook’s targeting options to reach the people most likely to be interested in your product or service.
3. Create engaging ad content. Whether it’s an eye-catching image or a compelling video, make sure your ad content grabs your audience’s attention.
4. Monitor and adjust your ad campaign regularly. Monitor your ad metrics and adjust as needed to improve performance.

Conclusion

Facebook ads have proven to be a valuable advertising channel for many businesses, but their effectiveness ultimately depends on factors like ad targeting and clear goals. Following the tips outlined in this post can increase your chances of seeing a positive return on investment from your Facebook ad campaign. So give it a try – the results may just surprise you!

The post Unlocking the Truth: Are Facebook Ads Worth It? Our Surprising Findings Will Shock You! appeared first on Done For You.

Do you need help generating new leads for your business? If so, you’re not alone. Many companies need help with lead generation, but the good news is that there are proven techniques you can use to boost your results.

This blog post will cover 10 lead-generation techniques proven to work. By implementing these strategies, you can generate more leads and grow your business.

1. Content Marketing

Content marketing is a powerful way to attract new leads to your business. By creating high-quality content that provides value to your target audience, you can establish yourself as an authority in your industry and attract new leads to your website.

To get started with content marketing, you’ll need to create a content strategy that includes blog posts, videos, infographics, and other types of content that your audience will find valuable. You can then promote your content through social media, email marketing, and other channels to reach a wider audience.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). You can attract organic traffic and generate more leads by improving your website’s ranking for relevant keywords.

To optimize your website for SEO, you must conduct keyword research to identify the most relevant keywords for your business. You can then optimize your website’s content, meta tags, and other elements to improve your ranking for those keywords.

3. Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a powerful way to generate leads quickly. With PPC advertising, you can create ads that target specific keywords and demographics and only pay when someone clicks on your ad.

To get started with PPC advertising, you’ll need to create an account with a platform like Google Ads or Facebook Ads. You can then create ads that target specific keywords and demographics and set a budget for your campaign.

4. Social Media Marketing

Social media marketing is a great way to reach a wider audience and generate more leads. By creating engaging content and promoting it through social media channels like Facebook, Twitter, and LinkedIn, you can attract new leads to your business.

To get started with social media marketing, you’ll need to create profiles on your target audience’s social media platforms. You can then create and share content that your audience will find valuable and engage with your followers to build relationships and generate leads.

5. Email Marketing

Email marketing is a powerful way to nurture leads and convert them into customers. By creating targeted email campaigns that provide value to your subscribers, you can build trust and establish a relationship with your audience.

To get started with email marketing, you’ll need to build an email list of subscribers who have opted in to receive your emails. You can then create targeted email campaigns that provide value to your subscribers and encourage them to take action.

6. Webinars

Webinars are a great way to generate leads and establish yourself as an authority in your industry. By creating informative webinars that provide value to your audience, you can attract new leads to your business and build relationships with your existing subscribers.

To get started with webinars, you’ll need to choose a topic your audience will find valuable and create a presentation that provides actionable insights. You can then promote your webinar through email marketing, social media, and other channels to attract a wider audience.

7. Referral Marketing

Referral marketing is a powerful way to generate leads from your existing customers. By creating a referral program that incentivizes your customers to refer their friends and family to your business, you can generate new leads and grow your customer base.

To get started with referral marketing, you’ll need to create a referral program that offers rewards to customers who refer new business to you. You can then promote your referral program through email marketing, social media, and other channels to encourage your customers to participate.

8. Networking

Networking is a great way to generate leads and build relationships with other professionals in your industry. By attending industry events and connecting with other professionals, you can establish yourself as an authority in your industry and generate new leads for your business.

To start networking, you’ll need to identify relevant industry events for your business and attend them regularly. You can then connect with other professionals and build relationships that can lead to new business opportunities.

9. Direct Mail

Direct mail is a powerful way to generate leads and reach customers who may need to be more active online. By creating targeted direct mail campaigns that provide value to your audience, you can generate new leads and grow your business.

To get started with direct mail, you’ll need to create a targeted mailing list of potential customers and create a direct mail campaign that provides value to your audience. You can then send your direct mail campaign to your mailing list and track your results to see how many leads you generate.

10. Customer Reviews

Customer reviews are a powerful way to generate leads and establish trust with your audience. By encouraging your customers to leave reviews on sites like Yelp, Google, and Facebook, you can attract new leads to your business and build a positive reputation online.

To get started with customer reviews, you’ll need to encourage your customers to leave reviews on sites relevant to your business. You can then monitor your reviews and respond to negative feedback to show that you care about your customers and are committed to providing great service.

In conclusion, lead generation is essential for any business that wants to grow and succeed. By implementing these 10 proven lead-generation techniques, you can attract more leads to your business and achieve your goals.

The post Beyond Conversions: Mastering 10 Lead Generation Techniques appeared first on Done For You.

Understanding Your Target Audience

Creating Compelling Content

Nurturing Relationships with Leads

Optimizing Your Sales Funnel

The post Unlocking the Secrets to Successful Lead Marketing: Tips and Strategies for Boosting Your Business appeared first on Done For You.

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Understanding the Basics of Lead Generation

1. Identify your target audience: Who is your ideal customer? What are their pain points and needs? Understanding your target audience is critical in creating a successful lead generation process. This knowledge is essential in creating a lead generation process that resonates with your prospects.
2. Create valuable content: Once you’ve identified your audience, the next step is to create valuable content that addresses their pain points and fulfills their needs. This content can take various forms, such as blog posts, videos, e-books, webinars, etc.
3. Promote your content: Great content deserves an audience. Promote your content on various channels, including social media, email newsletters, and other distribution platforms, to attract potential customers to your brand
4. Capture leads: The heart of the lead generation process is capturing leads. Offer something of value in exchange for contact information, such as a free trial, a newsletter subscription, or exclusive access to valuable resources.
5. Nurture leads: Once you’ve captured leads, nurturing them effectively is essential. This involves creating targeted email campaigns, personalized content, and engagement strategies to build trust and move leads through the sales funnel.

Tips and Strategies for Success

1. Use multiple channels

2. Personalize your content

3. Leverage customer reviews and testimonials

4. Optimize your website for lead capture

5. Use lead scoring

Conclusion

The post The Ultimate Guide to Mastering Your Lead Generation Process: Tips and Strategies for Success! appeared first on Done For You.

What is a Lead Generation Agency?

Why Work with a Lead Generation Agency?

How to Choose the Right Agency

Experience and Expertise

Services Offered

Pricing

Communication and Reporting

Culture Fit

Conclusion

The post The Ultimate Guide to Choosing the Right Lead Generation Agency – Boost Your Sales Today! appeared first on Done For You.

There are lots of different SEO tools out there that you can do this kind of content optimization in. Google Search Console is literally, first of all, it’s a direct line into the search results. Meaning you can see in an instant where your content is ranking, what keyword is ranking, and then the pages that it’s ranking on. I also like SEMrush. We use SEMrush a great deal, but for this play, SEMrush is really pretty overkill, when you have this and it’s like literally a direct line into the search rankings. All you gotta do is pay attention, see where you’re ranking, and then go from there. So here’s what I like to do.

I’ll go down to performance, and your performance is basically, we have the total number of clicks that this website has gotten, a total number of impressions, which is just under 500,000, the average click-through rate, and then the average position. I will enable the average position because I want to see where our content is ranking. As you can see, we’ve got 73 clicks and then we’ve got 64 clicks. The position is 40.6, position 38.4, position 33.5. And if you look down here, our average position was quite a bit lower. So here, we have an average position of 28.2, which is today. Now, if you scroll down a little bit, we have done for you, we got all the different queries or keyword phrases that we are ranking for. So, the way it’s by default structured at first is you get to see the position.

Done For You Standing Based on Google Search Console

Done for you is ranked in 4.3, Done for you marketing 1.3, done for you funnels 1.9, done for you agency number two, done for you sales funnels number 1.9. So we’re on the first page of Google. First, second spot. Video sales letter software, we’re down around number seven. All good stuff, but not why I’m here. I’m looking to optimize the content that is already created on the website and rank better for that content. So then, so what I do is I go and I just filter the queries a little bit differently. I’m looking for impressions. So where are their super high impressions? Where are my blog posts or where is my content showing up in the search engines? But yet it is not ranking all that high, it might be ranked on the third page or fourth page, or fifth page.

If we go look at this list again, you see the text message marketing, we’re ranked on the sixth page of Google, which tells me that we move up two spots two to the second page, the third page, the first page, we’re going to start seeing a tremendous amount of traffic for that keyword phrase. The same with how to increase my domain authority, 2,400 impressions. Lead generation system, 2,400 impressions. Increase online sales, 2,400 impressions. Content optimization right here, this blog post, this video that you’re watching is actually in response to this, content optimization. So 1500 impressions and our position are 78. If we click content optimization, we will see that for a little while, we actually dropped off, but our average position is 70, 80, somewhere in there. And we’re climbing a little bit, 87, 89.

If we look at pages, this doneforyou.com/guide-to-content-optimization, and then we click through and you see this, we are actually on this doneforyou.com guide to content optimization. So knowing that this particular page is ranking for content optimization, then I can start to influence that rank and creating a video, creating multimedia content is one way of doing it. Adding an MP4 as a podcast file is one way of doing it. Changing, just editing the page, adding some new sub-headlines, reworking the content a bit, and just basically republishing with a different date is another way to do it. So what we’re doing is we’re refreshing the old blog post. All of these things tell Google, “We want this thing ranked. We want to push the ranking up.” And you do this for one blog post a week or two blog posts a week.

Look for Keywords

Now, what I want to do is I want to go back and look for all of the keyword phrases that that particular page is ranking for. So what we’re going to do is we’re just going to copy this content optimization. We’re going to go back to Google. We’re going to just throw, actually, it’s not a query, it’s going to be a page. So we’re just going to add the page in, so the URL has to be containing content optimization and we’re going to hit apply. So we have three blog posts with content optimization, those that keyword phrase in it. Now we are going to single down this guide to optimize content. I’m going to pull up queries that are going to tell me all the other keyword phrases that this blog post is ranking for.

Here we have content optimization, which has got 1500 impressions. Content optimization techniques, 132 impressions, content optimization tips, 131 impressions, optimize your content for, 44 impressions. Now, if we click this average position, again, it layers that average position on top of it again. So we have, what is content optimization? 59. Content optimization tips, 53, content optimization techniques, 47, and then 77. These are like page 16 and page 17. Eh, we’ll get there eventually. But those aren’t the ones where … We might throw that keyword phrase in the blog post, but we hope to move the middle of the road stuff up and bring the back of the road up to the middle. Then we just keep pushing stuff up to the front of Google.

Whenever I do this content optimization piece, record videos, number one, and then I go through and optimize this content with the keyword phrases I’m looking to target. So at least once, I will add the phrase content optimization techniques. I will add content optimization, maybe to a couple of sub-headlines. I just make it more pronounced that tells Google, “This is the keyword phrase that I’m trying to rank for.” And then, make sure the images have content optimization in all tags, the image tags. And then, we’re scrolling down through, make sure that tip number three, intent-based to optimize content. There’s no reason why content optimization shouldn’t be in that location.

Quality is key, blah, blah, blah, and then includes some different calls to action. So we want this blog post working for our business, working to getting clients. So we would include some calls to action in here, but all in all, that’s the content optimization process. Add, edit, tweak, create, find out what you’re ranking for, and then go from there.

For Questions and Guide

So if you would like an action plan for content marketing, then click the button below this blog post, or go to doneforyou.com/start and fill out the short little form. And we will put together a content marketing action plan for you, for your business. We will talk about your offers and your products and your services and whatever. And if you like this video, like it, share it, subscribe, please. So you are the first to know whenever our videos go live.

The post Website Content For Better Search Engine Rankings appeared first on Done For You.

Today, we’re going to talk about targeted website traffic. Now, targeted website traffic, as we said in a lot of other videos, there are two different kinds. There’s a free traffic and paid traffic. I usually start with the free traffic, but today I’m going to start with the paid traffic, and here’s why. Paid traffic gets you results faster. Duh. So, paid traffic gives you away … First of all, I built a lot of businesses and did a lot of stuff, built a lot of websites for clients, for myself in the 13 years that I’ve been doing this thus far. And the thing about free traffic is free traffic can go away. People can pull your plug. People can pull the plug on free traffic. And it is no more. I’ve had websites that have been making 5,000, 10,000, 20, $25,000 a month.

Free Traffic vs Paid Traffic

And all of a sudden that traffic is gone just like that. Just no more. Because Google had an algorithm update. And every six months, every once a year you will find, and if you keep your ear to the pavement, you will hear when this happens, when website owners are going crazy because Google just pulled all their traffic. That’s why I don’t like free traffic, even social media traffic. Sure, social media is a little bit better because it’s referral-based, but it also is not the long term. You might get a share now, but that share doesn’t impact you in a year. The best way to look and think about targeted website traffic is really to have a good mix of all of it. So, what we like to do is we like to start all paid traffic campaigns with paid traffic and with content.

Ideally, if we can do both, we do both. And here’s why. With paid traffic, it’s early, it’s a quick hit. So, you set up a Google AdWords, or Google Ads campaign, or you set up a Facebook campaign, you set up a LinkedIn ad campaign, or YouTube, or whatever. Then you turn traffic on and you’re getting 50, 100 visitors a day or 500, 1000, whatever your budget allows for.

So, you’re immediately able to see how people are moving through the website. You can start running AB tests, you can start testing the ad creative, testing ideas, testing headlines. You can start seeing how people are going to react to the content. Ideally, you’re getting some sales, ideally, some people are moving through your sales funnel, you’re getting some leads. You’re building the foundation of your business through paid traffic, but you don’t want to forget about the free traffic piece.

Using Google To Target Keywords

So, one of our favorite strategies is we’ll actually go to Google and we will target 200, 300 keyword phrases that we’re trying to get traffic for. And we set up conversion tracking on all of those keyword phrases. So we see which keyword phrases are sending us leads or sending us sales. And what the ad text looks like. Who is it speaking to? Who are the demographics and psychographics and who is that ad speaking to? And why is it sending leads and sending sales? So, when we know the keyword phrase and we know the demographic and psychographics of the ad itself, we can create content for that keyword and we can rank for it, and then we don’t have to pay for it anymore. So, it might take two or three or four months to get there.

But what we’re able to do, is systematically pick off like keyword phrases that translate into leads and sales for us, without us necessarily having to pay $8 a lead, $12 a lead, $32 a lead. Sure it’s profitable then, but when we land on the front page of Google, then it’s crazy profitable because we’re not paying anything. So, that’s one of the reasons why we like to do this hybrid integrated digital marketing strategy. We like to combine content. We like to combine paid traffic.

Using Multimedia For Marketing

Multimedia, by and large, there are so many different things you can do with multimedia.

1. Record A Video
You can record a video, that video can then get syndicated to Facebook, LinkedIn, YouTube, Apple as a podcast, any of the podcast networks, or Vimeo, lots of places it can go as a video.

2. Audio
Then you strip out the audio, lots of places it goes as an audio podcast, or SoundCloud and all the other audio streaming services.

3. Blog Post
Then you can get that audio transcribed, that gets turned into a blog post. And then all of that stuff lives on your website forever. And you’ve got subscribers and viewers that are racking up in the different channels, YouTube and Apple and all the other places.

So, now those are all your hubs feeding back to your website and that’s all content-based and you can further add fuel to that fire, by running some paid traffic campaigns. So, there’s lots and lots and lots of different ways of putting together traffic campaigns that are targeted for your exact end-user. Here’s my advice though. Make sure you don’t do anything … Make sure you really go after one strategy at a time.

Facebook Campaign

Facebook has its own strategies. Right now we’re doing a lot of videos, a lot of video view campaigns, every campaign that we start, starts with a video, and then we might run a re-targeted campaign that is an image. But it’s got to start with the video. With video, you get cheaper clicks, you get branding, brand awareness. You also get to re-target based on how much of the video somebody watches. There are so many really, really awesome things about video on Facebook and also on YouTube.

If however, it’s a B2B web product or B2B service, Google might be a better place, or LinkedIn might be a better place. With Google, it’s search traffic. So, people are searching for what it is they need. They’re searching for solutions and then you pop up. So, you need to be poised to provide a solution for that thing, for whatever it is they’re searching for. LinkedIn is like Facebook only it’s interruption-based and has very, very high-quality users. It’s also more expensive.

So, there are lots of different dynamics when it comes to paying for traffic and creating content that will bring traffic. But at the end of the day, you have to do something to get targeted traffic, you have to run ads. You have to create content. If you’re doing something free, it’s going to take months for you to start getting some leads through your front door. However, if you start paying, if you have an ad budget, then you’re going to be getting traffic extremely quickly.

For Questions and Guide

If you have any questions at all, go to consultingsession.com and sign up for a free strategy session with us. And on that strategy session, we’ll put together an action plan for you, for your business. That includes traffic, free traffic, paid traffic. That includes sales funnel stuff. And if you liked this video, like it, share it, and comment.

The post Getting Targeted Traffic To Your Website appeared first on Done For You.

In today's fast-paced digital world, understanding how to qualify leads through your website is crucial for business success. Navigating the maze of online visitors can be challenging. While you may have some insight from paid traffic campaigns or SEO rankings, the reality is that your website has numerous entry points. The user journey has multiple steps, whether a blog post or a landing page.

The Initial Contact: Setting the Stage

Most visitors will likely land on a blog post or some specific page before they ever get to your homepage. How they interact, click around, and explore your site can tell a lot. So, how do you funnel these unknown prospects into qualified leads? One highly effective strategy is to use an application or contact form.

The Power of the Application Form

We love using application forms to qualify leads; this approach has also proven effective for many of our clients. Don't be put off by the term "application"—it's an enhanced contact form. Instead of asking for a name and email, these forms delve deeper. They're designed to ask the right questions that help you understand whether someone is a suitable buyer, subscriber, or customer.

Form Building Tools to Consider

Platforms like Wufoo, Survey Monkey, Typeform, and JotForm are excellent tools for crafting your application form. The key is not to make the paper too extensive. A limit of 10 questions is generally a good rule of thumb.

1. Wufoo

Wufoo is a famous online form builder offering various templates and customization options. It's easy to use, and you can create forms with conditional logic, making it ideal for complex applications.

Pros

• User-friendly with a simple drag-and-drop interface
• Variety of themes and templates
• Allows payment processing
• Advanced analytics and reporting capabilities

Cons

• Limited customization on the free plan
• It can get pricey with advanced features

2. Survey Monkey

Known chiefly for surveys, Survey Monkey also provides robust form-building capabilities. It's designed for user-friendliness, offering multiple question types and design flexibility.

Pros

• Intuitive and easy to navigate
• Excellent for surveys and data collection
• Mobile-friendly
• Seamless integration with various CRM systems

Cons

• Limited logic branching in the basic plans
• Additional costs for premium analytics features

3. Typeform

Typeform is known for its highly interactive and engaging forms. The platform focuses on creating a smooth user experience, making visitors more likely to complete your application.

Pros

• Highly customizable and interactive forms
• Allows users to complete forms in a conversational manner
• Excellent mobile responsiveness
• Offers a wide range of integrations

Cons

• It can be costly for small businesses
• Limited question types in the free plan

4. JotForm

JotForm is another robust online form builder that offers a wealth of features, including electronic signatures, payment processing, and advanced analytics to help qualify leads effectively.

Pros

• No coding skills required
• Excellent for HIPAA compliance
• Advanced form features like conditional logic
• Affordable pricing plans

Cons

• The user interface could be more intuitive
• Limited customization options on lower-tier plans

5. Google Forms

Google Forms is a free, no-frills form builder for simple applications. While not as feature-rich as other tools, it’s straightforward and integrates seamlessly with Google Drive.

Pros

• Completely free to use
• Easy integration with Google Drive and other Google services
• Suitable for basic needs
• Unlimited forms and responses

Cons

• Limited customization and design options
• Lacks advanced features like conditional logic or payment processing

10 Essential Questions for a Business Coach's Service Application Form

A well-crafted application form is invaluable to qualify clients and ensure a productive coaching relationship. Here are ten questions that a business coach should include on their service application form, along with why each question is essential.

1. What is your primary business goal for the next 12 months?  Understanding a client's objective helps gauge whether your coaching services meet their expectations and needs.
2. Have you worked with a business coach before? If so, what was your experience?  This question gives insight into the client's past experiences, setting the stage for managing expectations and avoiding pitfalls.
3. What is your current annual revenue? Knowing a prospective client's financial standing helps tailor your coaching package to suit their budget and needs.
4. What are your biggest challenges in achieving your business goals?  Identifying key challenges helps focus the coaching sessions on areas that will yield the most impact.
5. How many hours per week can you dedicate to coaching assignments and tasks?  This helps you assess the client's commitment level, ensuring they have the time to invest in the coaching process.
6. On a scale of 1-10, how committed are you to reaching your business goals?  This question gauges the prospect's level of commitment and urgency, which can be a significant factor in the success of the coaching relationship.
7. What specific skills or areas would you like to improve through coaching?  Knowing what skills the client aims to develop helps customize the coaching program to meet those particular needs.
8. Are you the sole decision-maker for investing in business coaching? If not, who else is involved?  Understanding the decision-making process helps determine how to proceed with discussions and proposals.
9. How did you hear about my coaching services?  This question provides valuable information for marketing purposes and understanding which channels are most effective in attracting qualified leads.
10. What is your preferred method of communication (email, phone, video call, etc.)?  Knowing the client's communication preference aids in establishing a smooth and effective coaching process.

Including these questions on your service application form will help filter and qualify leads and set the stage for a more focused and result-driven coaching relationship.

Intelligent Routing for Effective Sales

You can route the leads to different sales reps based on their answers through conditional logic. For example, if your team can only clean four rooms a day and someone books six rooms, that's a two-day job requiring a specialized approach. You can set the form to direct these high-need customers to a different sales rep skilled in handling more complex orders.

Final Thoughts on How to Qualify Leads

Ultimately, qualifying leads efficiently allows you to be picky about who enters your sales funnel. If they're not a perfect fit, you can always redirect them to a sales video, a course, or even an Amazon link to purchase their carpet cleaner. On the other hand, if they fit your criteria, they get to speak with a sales representative to finalize the deal. Streamlining this process ensures you capture more leads and secure the most valuable ones for your business.

The post The Ultimate Guide: How to Qualify Leads and Skyrocket Your Sales Now! appeared first on Done For You.

Today’s episode of GSDdaily 144 will be the expanded series. This entire week we’ve been talking about lead generation systems and I was reminded of a hack that I employed way back in the day, 11 years ago now. It was back in 2009. Maybe a little lot. No, it might’ve been 2010. Anyway, so this week we were rolling out a new accelerator program called the Startup Accelerator. We have a video series that is going on. I’ve been editing the videos and stuff. In the videos, I talk about this thing that I did to jumpstart my email list. Now mind you, way back in the day, I had no idea what the hell I was doing.

Obviously going through courses, reading books, learning as much as I could from as many people in as many places as possible. I just was never able to crack that lead generation thing or get expand lead flow. It was partly because I didn’t have a budget. I wasn’t good with paid traffic. So I used to do a lot of SEO and then SEO tumbled. But I did this one thing that unlocked list-building for me. So what I did was I wrote a report called client crusher. It took an entire Saturday. I wrote it. It was 10 different ways of getting local business clients. So, it was always written with the express intent. Okay, I’m going to write this report, I’m going to share some of the stuff that I do, and then I’m going to give it to a friend and have a friend put it in the membership area.

So, that’s exactly what happened. I export it as a PDF. I had a friend put it in their membership area and they were doing a product launch at the time. So it was basically just a free gimmick. She got to use it in the membership area. So it was one less piece of content that she had to generate. So basically it was an image of the report and then a button underneath, and the button went to my opt-in form and, then they signed up their email address, and then they went and downloaded the report. So I had three people on my list, way back then, when I sent over these reports for her to include in her membership.

I had tried a lot of different things and none of it worked. Two days later, I logged in to AWeber, what I was using at the time, all of a sudden, I had 273 leads on my list from this free little gimmick. So here’s the tip, if you want to generate more leads or get expand lead flow, without spending money on paid traffic or without working really hard on it, what you do is you go find some anybody else that has a membership program that is generating leads, that is selling something and they’re selling it well. And then you just offer to give them a report and say hey, can you please include this in your membership area? It’s a piece of content you don’t have to write. You don’t have to create, so it’s total, it’s done. What I’m going to be getting out of it, is when somebody clicks through, they download the report and then I get their email address.

So it is a nice, easy self-contained lead generation mechanism and gets expand lead flow that you don’t have to work for, you don’t have to pay for. You just let somebody link to your thing from inside the membership area. Now, what this does is you get to know for sure that you’re putting together a buyer’s list because the only people who actually see that report are the people who paid to be in your friend’s membership, or paid to be in your course, or paid to download the thing that they just downloaded. So, you know that you’re building a list of buyers. They’re not your buyers yet, but they are buyers. Meaning they’re willing to take out their credit card and spend money on their business. So that’s huge for you. Secondly, it also means that you’re building a relationship with another product vendor, and you can also sell your own stuff to those people.

The next iteration of that was I wrote a client crusher report. I had a friend put it on her membership site. I ended up generating 273 leads, 300 ish leads, over the course of the first week. Then I turned around I surveyed that list and I asked them, what did you like about the report? What didn’t you like about the report? Then based on their answers, I built my first course. That first course I sold for $67, I think it was 67, might’ve been $97, but I sold it for like a year and a half, two years. I just iterated on it, made it better, made it better, made it better. That was the first digital course that I built and created. That initial list was the first list that I sold it to. I think I got 70 or 80 sales from that first list when I turned it into a video of course. This was a long time ago, a really long time ago. But as I said, I was reminded of it when I was going through and editing some material.

So, if you want to expand your lead generation or get expand lead flow without spending the money, then just go to a friend or find somebody that will include your content in the membership area or their product or something, and then suck leads out of that. It’s a great way of putting together a buyers list that you don’t necessarily need to worry about.

For Questions and Guide

If you would like more tips, strategies, content, stuff like this, go to DigitalAccelerator.io. We have two accelerator programs. One of them is literally launching today. You can take a look at that. It’s DigitalAccelerator.io. So here, let me just drop the link so you can go check it out. So here in the comments, you’ll be able to see that there. If you have any questions at all, or you would like some help with your business, go to ConsultingSession.com and we will get you all fixed up.

The post Expanding Lead Flow Without Spending Money appeared first on Done For You.

Welcome to GSdaily Episode 143. This is the scale edition and this entire week, we’ve been talking about increasing lead generation systems. One of the biggest questions that I’m going to ask is, how can you generate more leads? If you have this lead generation system up and running, how do you generate more leads? Well, that answer is really pretty simple. You can increase ad spend. So if your system is producing leads and producing sales, you can increase ad spend. And then, of course, you get more leads. That’s the very simple, simplistic answer.

Oftentimes though, we don’t have such a clear-cut answer or we don’t have such a clear-cut problem, really. The problem that we’re posed with is, we have a landing page and we’re increasing lead generation, but we want to generate more leads and we want to make those leads profitable. So it’s an interesting conundrum because if you’re just generating leads, leads, email addresses don’t do anything in terms of revenue or cashflow. You have to promote to the email addresses, and promote to the prospects, and promote to the leads to turn them into clients and customers. So just an email list alone isn’t going to cut it.

Now oftentimes, a client will come and say, “Well, I can just run a contest.” They are opt-in for a PDF. And then I’ll give them three bonus points or whatever if they invite their social networks or they invite their friends. Yes, you can absolutely do that too. Oftentimes, the contest is something of monetary value. It might be a $250 gift certificate to Amazon or whatever. So, there is an outlay there. More often than not, the contest doesn’t work. So what we really, really like to do is what we call confirmation page selling.

Confirmation Page Selling

Now, what confirmation page selling is when you give away a lead magnet and somebody can download the PDF or sign up for the video, or whatever, and then you send that to their email address. So that you send it into their inbox. You generate the lead, so you are increasing lead generation. Somebody comes in, they’re excited. They downloaded a PDF on eight things that they can do with two by fours. And you send the email address or you send the PDF to their inbox.

Then you put them on a confirmation page. Normally, the confirmation page says, “Thank you so much for downloading the report. Here is a button to the PDF.” Well, a confirmation page is the most underused thing in all of the marketing, because your leads are never, ever more engaged than they are that moment they are on the confirmation page. The second after they opt-in for something, they hit the submit button. They are transported to the confirmation page. They are waiting in anticipation of what is on that page.

Now, sometimes they expect that the PDF is going to be there, that they can download it. Yes, that is awesome. Yes, I understand that that is, from a UI standpoint, it is good to give away the PDF on the confirmation page. However, you don’t confirm the email address when you give them away. They don’t have any incentive to go look at their email address. So if you are promoting an email in the future, they have no incentive to go find the email from you or white list it, or open it, or click it, or whatever. So getting them trained to go get their email address, or to go to the email and get the thing from you, is a great, great idea.

Plus, it also frees up the real estate that is that confirmation page. So you can record a video that says, “Thanks so much for downloading the free report. In the free report, you’re going to learn A, B, C, and D.”

Now, a question that I most often get asked after somebody goes through and reads the report is, “Does it work for so-and-so and this person or not?” And that transition opens you up to the upsell. Now, you can sell them a $5 thing, or a $7 thing, or a $39 thing that answers the question that you just posed. You say, “Thank you for downloading the report,” and then you flip it into the next thing, the next problem that they have or whatever. In that way, what you’re doing is you’re generating a lead. They’re hitting the confirmation page. They are taking advantage of an offer of you, ideally.

And what we find is that oftentimes, those conversion rates might be 3%, 4%, 6%. So what we’re doing is we’re liquidating ad spend. We’re turning that $37 thing, or that $5 thing, or whatever, immediately into more ads, which means more people are moving through increasing lead generation reports. And then ultimately, we’re just, we’re flipping money at that point. So that is called confirmation paid to sell.

I have a couple of different PDFs from resources, not PDFs, but resources you’re going to be able to check out. This is a video that I walked through. Let’s see. This was a DFY Podcast, video number 49. So it was probably published a little while ago. And then also, I got this thing, so this is a little text-based how-to on it. So this is a different resource for you. Confirmation pages how to transition from a lead to a sale. So that’s actually going to walk you through the framework.

For Questions and Guide

And then of course, if there is anything that I can do, if you need any help with your business from a sales point or standpoint, or traffic standpoint, just go to consultingsession.com and we will get you all fixed up.

And also, if you would like to learn how to turn clicks into clients, and you’re more of a DIY, build it, do it your own, go to digitalaccelerator.io. There are two different accelerators there, one of them is for funnels, one of them is for startups. So we’re going to start working through those and talking about those in these quite a bit more.

The post The Smartest Way To Increase Lead Generation appeared first on Done For You.

Today’s GSDdaily is episode 142. It is the accelerated edition, the automated edition, and I’ve been thinking a lot about accelerators, but anyway, today we’re going to continue the conversation on lead generation systems, and we’re going to talk about how the automation should go for your lead generation system. If you are basically pre-qualifying into a service or a higher ticket product or something a little bit more customizable than just a digital product or just a membership site.

So basically, if you want somebody to hit your website, hit a landing page, give you their email address and exchange for like a PDF or something, and then ultimately continue giving you information, like their phone number or their mailing address or whatever, whatever you need to get them to qualify for your services or to get them to buy something, then that’s what we’re going to talk about today.

The flow of Lead Generation System

So, in today’s discussion, we’re going to talk about the flow of what all of this looks like. So, what we’re going to do is we’re going to flip over here to our iPad, and we’re going to walk through what this needs to do.

1. Traffic

From a lead generation system standpoint, what we’re going to do is we have kind of our initial traffic over here on the right-hand side, or over here on the left. So, we have our traffic and then we have our funnel and then we have our objective. There are lots of different kinds of traffic. From an automated standpoint, we want to be running traffic that is, I mean, basically, it’s just ad budget.

2. Setting Up Targeting

So, we set up our targeting, we set up our ads, and then we’re just managing the ads as they go. So, if we spend $50 a day, $100 a day, $1000 a day, we’re moving leads onto our list so that they’re pre-qualified and they are open to receiving our marketing in the future. So, Facebook is one place. Google ads are another place. LinkedIn is another place.

By in large, most of our traffic ends up coming from Facebook and Google, and then what we do is we send them to the individual funnel. Now, from a lead generation standpoint, that funnel is going to start with a landing page. Now, yesterday we talked about lead magnets and why lead magnets are used in your funnel. So, your landing page is usually a combination of a PDF that you give away in exchange for somebody’s email address, and then also a confirmation page.

So, that confirmation page and how it’s usually set up is we have confirmation here. So, the confirmation page normally has like a video sales letter or some sort of a presentation that gets you to … So, when somebody opts in for your stuff, they are never, ever, evermore uniquely engaged in what it is you’re offering them the second after they download something. That’s just how it works. So, when they opt-in for your lead magnet, they opt-in for your PDF, and then they move to your confirmation page or the “thank you” page, that’s the only time that you’re ever going to be 100% sure that they are engaged with you is when they hit this page.

So, when they hit that confirmation page, they are more engaged than they ever, ever will be until they opt-in for something again. So, this is where you need to do something that matters. And oftentimes, what we want to do there is we want to then get them to fill out a fully qualified lead form. So, that fully qualified lead form is where you get their phone number, is where you get their email address or you already have their email address, where you get their phone number, where you get their address, where you get them to answer a couple of questions.

And a lot of times how we do it is we on this fully qualified lead form, we, of course, ask for name, we ask for a phone if you have a phone sales process. We ask typically for Skype, and Skype is a good one, but we even ask them if they want to do a Zoom call now that we’re in a pandemic. Everybody knows what Zoom is. We might ask for the address, and then we’re usually going to want them to answer four to six questions.

Now, those four to six questions might be specific to your product or service. It might speed be specific to maybe the size of their business or the house that they’re trying to liquidate or whatever, but we try to get them to answer four to six questions. One of them being a money question. So, something that might be, are you willing to invest in such and such, or another one that are you willing to get rid of such and such or whatever. So, we try to introduce the idea of it being like a financial transaction.

And then what happens is when they go through and answer these questions, then they go off to some sort of a sales automation sequence. So, sometimes that lead goes to SMS. Other times it might go to email. Sometimes it goes to Slack and sometimes it goes to a bot, or if you’re like us and all of our internal stuff, then it goes to a little bit of all of it. So, whenever we get a new lead, an SMS triggers, an email triggers, a Slack notification triggers, and then sometimes it goes to a bot too. So, there are lots of different ways to work through the automation piece.

But at the end of the day, what we want to do is we want to make sure that regardless of how somebody is finding us, they are moving through that same automated process. So, they find us on Facebook, and then they hit a landing page. Landing page, they opt-in for the thing. They get sent to a confirmation page. On the confirmation page, we are getting them to watch a video and read some texts. So, not all video auto-plays, just an FYI.

We had an episode about this couple of weeks ago, but browsers now don’t necessarily auto-play all video. So, Google Chrome sometimes auto-plays. Firefox sometimes auto-plays. Safari sometimes auto-plays. It depends on your preferences, depends on whether your sound is on or whatever else, but even Wistia and Vimeo, they’ll try to auto-play. But if you try to auto-play and a browser doesn’t auto-play, then sometimes just the audio won’t work. And so it’s just one of those things you want to test it out and make sure that if you have a video on a confirmation page, then you’re giving it some use case. You’re trying it out on a bunch of different browsers to see when it plays when it doesn’t play.

But by and large, it’s always just safer just to have them hit the play button, and then surround that video with texts, headlines, sub-headlines, the text underneath the video, calls to action, and then some long-form text below, like down the page a little bit that way they can scroll around. They could scroll around and they can watch the video if they want, but ultimately all of that text on that video needs to reinforce the fact that you want them to continue their journey with you by filling out like a fully qualified lead form if that’s the end goal, the objective that you’re going after. Then once they fill out that form, it’s just alerting the people who need to be alerted that that form has been filled out and then to call them back or schedule a call or whatever.

So, that from an automation standpoint, basically, if you’re selling anything above $1000, digital product, service, whatever, that automation sequence is going to be exactly what you need to start ringing the bell at least.

For Questions and Guide

If there’s anything that we can do, just go to doneforyou.com/start or consultingsession.com, and we’ll be able to put together an action plan for you, where we walk through your funnel and your traffic and all that stuff. And then also, if you would like this model and a bunch of other models on how to turn clicks into customers and clicks into clients, go to digitalaccelerator.io. There are two accelerator courses there. One of them is four funnels. The other one is for startups. So, if you’re looking to scale a business, then the funnel accelerator is going to be for you, and if you’re looking to start a business, then the startup accelerator is for you. And if you have any questions, just go to consultingsession.com, fill out the little form and we’ll talk to you soon.

The post How to Set Up Your Lead Generation To Feed You Fully Qualified Leads appeared first on Done For You.

Today is another episode of GSDdaily, our 141st episode and we will talk about building a lead generation system in your business. This is lead generation week, so we are going to talk about creating the lead gen system today. It’s something that we do a lot in a lot of different spaces, most notably real estate. We do a lot of real estate stuff, like Tulum real estate, a lot of financial stuff. From building a lead generation system standpoint, we work with a lot of real estate investors, and we also work with a lot of cash for house kinds of folks, cash for house investors, distressed property investors who are looking for leads of people who are trying to sell their home.

Landing Page

So that was the inspiration behind this video series because every building a lead generation system starts with a landing page. And that’s part of the creative piece when you come up with… When you discover that you need to start generating leads for your business, whether it is phone sales, whether it is digital sales, whether it is email lists, whatever, then putting together the system is really pretty straightforward. You need a landing page, and the landing pages, you can build it on your website. You can use a piece of software like ClickFunnels or Leadpages or whatever.

The landing page itself, the specifics of the landing page are pretty much brain dead simple now. It’s not like it was five, six, seven years ago when this idea of a landing page was a new concept. Now everything is landing pages. You see landing pages all around. If you don’t know what a landing page is, you can literally go to Google, type in the landing page, and there are a million examples. Or just click an ad that shows up inside Google, and then you’re going to land on a landing page. That is what a landing page is for. There are landing pages all around you, and every landing page leads to a confirmation page, which is the thank you page after the landing page.

Lead Magnet

Now, the thing about the landing page is to get somebody to give you their email address, you usually need to incentivize them in some way. And the best incentive is a lead magnet. So a lead magnet is a document, a video, a spreadsheet, something that you give away in exchange for somebody’s email address. And that something should have a lot of value. So it should give a prospect or a customer an aha moment in their life or their business or their whatever. They should have an aha moment. You should give them value for the time that they invested in reading your thing or watching your thing. That’s what a lead magnet is.

Now, because we don’t like to leave you hanging too much on these calls on these things, we have a whole guide available here. So the perfect lead magnet. There’s a free blog post on Done For You, you’re going to see it over there in the comments box, but basically, this is… It’s simple formats get big conversions. So really, at the end of the day, every campaign, everything that we build has a lead magnet associated with it. Sometimes that lead magnet, quote-unquote, is an automated webinar. Other times it is a PDF. A lot of times the best performing lead magnets that we create are PDFs, the reports, guides, spreadsheets, something that we give away for free. So let’s see if we just scroll down here a little bit. So the report or the guide is absolutely one of the best lead magnets that we give away. A six to eight-page PDF report that has some sort of material that is going to be of value to your prospect.

They see that they read the features and benefits, they decide that they want to give you their email address in exchange for that report, and now they are on your marketing list and they’re consuming your PDF. A cheat sheet or a process map is another great one. We’ve actually been doing this process map in a multi-video sequence that we’re sending out the email list right now. Software is another really great example. Checklists are awesome. We have a GSD weekly marketing checklist that we give away here and there. So checklists work really nicely for lead magnets.

Any videos, multi-video launch sequences, multi-videos. I would say that for a video to be a really great lead magnet, it has to be highly visual in nature. So some of the videos that we’ve given away as lead magnets that have worked really well are golfing, pets, anything that is outdoor, sports, baseball, really great for video lead generation. But probably not all that awesome in business. If you’re selling a B2B thing, chances are they’re not going to opt-in for a video as quickly as they would opt-in for a report. Typically PDFs get better conversion than just a video. Tutorials are another PDF. Quizzes or surveys are also really great, especially when you’re looking to generate a lead in a regulated market. Something that Facebook doesn’t really like to send traffic to. Health and fitness, financial, anything like that. Facebook or Google. Surveys work really well in those spaces.

So lots of different lead magnets, lead generation ideas here, but every business, every business needs a lead generation system. So it’s something that you’re going to have to look at, and now with browsers doing weird things with cookie tracking and stuff, tracking is going to be even more of an issue than it is already. Tracking a sale all the way to… An ad click or whatever all the way to a sale. So one of the best ways to do that and track is just to get the email lead and have the UTM variable saved in the CRM so you know exactly where that person came from, so you can see down the road where that person came from. You’re going to see lead-generation campaigns be that much more important moving forward.

For Questions and Guide

Now, if there’s anything that we can do, if you would like business help, go to doneforyou.com/start or consultingsession.com, they both go to the same place. And if you would like to learn how to do this on your own, set up lead generation systems and a bunch of other funnel types, go to digitalaccelerator.io and it’ll give you all the information there, but there are two courses there that we’re putting a lot more emphasis on. One of them is a startup accelerator and another one is a funnel accelerator. You’ll hear a lot more of those coming in the next weeks and months.

The post Building A Lead Generation System For Your Website appeared first on Done For You.

Today’s  GSDdaily is episode 134, and we’re going to talk about six ways of using video that’ll expand your reach. In today’s training, it’s not software related or whatever, but it’s more about a methodology. It’s more about practice. It’s a way to think about video content and realize that there are quite a few things you can do with the video and quite a few ways you can cut it up.

Some of the inspiration from this was way back in the day. Tony Robbins, has relatively few books. I think he has five major ones. A couple that he wrote earlier in his career, and then a couple that he wrote in the last couple of years. And for the most part, he has transferred his knowledge. He has taught and educated and worked with millions of people all around the world, through a multimedia format or a live format. So it has been audio recordings, or video recordings, or live. But one of the things that he does, and I find it magical, is its mixed-use content and he’s using video that’ll expand your reach.

What he does is, he does a live event, and then he has that live event recorded, and then for the next years, he mashes the content from that live event up with recorded sessions, with video material that is used as a video that’ll expand your reach, with things available in his app, whatever. All of the different places that he generates revenue from his education. And he only does the work once. I mean, he’ll record an intro or an outro. If you’ve ever listened to one of his products, he might record an intro or an outro, and then the bulk of the audio training is something that he did live or is something that was recorded elsewhere. He introduces it and he closes it, and then that’s it.

6 Different Ways To Use A Video

So what I wanted to talk about today, was six different ways that you can use your video in different formats to create different things. Different ways to use one video that’ll expand your reach inside your ecosystem, if you will. And it’s the stuff that I’ve been working on, I’ve kind of been polishing internally because I’ve been doing so many of these lives. So I’m like, okay, how, what are all the ways that I can utilize this daily 20 or 30-minute activity? What are all the ways that I can use it in my business, that I can use it for my people that I can use it for additional content in the future?

1. Video Podcast

This is all stuff that we’re doing now, that I’m kind of created the practice of creating content. You can use the video that’ll expand your reach as a podcast. Right now this video is a live stream, so it is being sent to Facebook and YouTube, and then that is where it lives. It lives on YouTube, it lives on Facebook.

What my team does, and we’ve been doing this forever, is we’ll export the MP4 file, and then we’ll upload it to Apple iTunes, Google Play. It is a podcast available on those sessions. Now it is a podcast available in MP4 format, so it is a video podcast. That’s just how we end up putting it up there.

So we upload it to Amazon S3, we grab that link, we put it over, we publish the blog post. And then it gets sent over to Apple iTunes, and you can subscribe to the podcast inside Apple, iTunes, or Google Play.

2. Audio Podcast

Now another hack, another quick way that we can work with that content, is we can export just the audio. These live streams, most times don’t require a video. Sometimes I show stuff on-screen, software setup, that kind of thing, but the audio works just fine too. So you can export the video, or you can encode just the audio stream of the video. And then that can be its standalone podcast show. If you’re listening to podcasts in the car, you don’t care about video… Or you shouldn’t care about a video if you’re driving. So there are lots of reasons why you wouldn’t necessarily want to use video, so you can export it as an audio session and go from there.

That’s number one and number two, video podcast, an audio podcast from the same session. Then we take it a little bit deeper, course material for future training. So all of the videos that you’re putting together, or the video that you’re putting together kind of on-demand or whatever. You can sell that video, that video has worth. It is a knowledge transfer, and that’s really what video is. It is a knowledge transfer to one degree or another. Video is a great way of transferring information from my head to your head so that you can then act on it, you can mix it, mix it up, mash it up, output it, whatever. So it’s a great way to transfer knowledge and information. Because we’re recording this video and we’re making it live, and we’re presenting on a topic that is worthwhile every day.

3. Course Material

Some of it is more research than others, but all of it is just a transfer of knowledge. We can create a course material out of it. So it might be one video. We have some clients who just sell one individual video for $99, highly specialized niche material. We have other clients who sell… They have 20 videos every single month inside a membership course, and they charge $37 for it. So it just depends on the niche, the markets, your business model. But the videos that you’re creating, you can always package them up as individual course material, especially if you’re creating them with that intent. So we create these videos a lot of times to be… We kind of frame them around a topic, and the reason we do that is so we can use them down the road in varying ways. Because of the material, the training and staff are all very timeless, so you’re able to use the video for the courses.

4. Internal Training for your Team

Another one is internal training for the team. So we have been growing unlocked internally, from a team standpoint. What I find is that these videos because we’re doing them every day, and because not only are you getting something out of them. Because you’re learning stuff, and you’re asking questions, and you’re sending us emails, and all that stuff. But our team is also getting something out of them too, because I’m teaching them, and I’m teaching you some of my training and my methodologies and things that I’ve always done. And things that have made sense to me up until this point and things that are kind of continuing to evolve. So from a team training standpoint, the videos that you’re creating, you’re still transferring knowledge, you know? That knowledge is just executed by your team, for your clients, for your business, for your whatever. They’re learning what your processes are, too.

5. Social Video for Cold Campaigns

The fifth one is social video for cold campaigns. So we don’t always promote these videos as life. I don’t create a Facebook campaign for the 10, 15, 20-minute video every single time. What we do though, is we go through and we compress the videos down into like a two or three-minute time span. Where we just take the real bits of knowledge that happened. We compress them down into a watchable kind of video that is a minute, two minutes, three minutes sometimes, and then we promote that thing. So that is a free piece of content that we promote cold, too cold audiences.

And they watch it, based on how much of it they watch they then see additional ads. So we use it as front end, bonding, awareness building, lead generation kind of content. And it’s just a compressed version of these live streams. Again, it’s one video, it doesn’t require any more effort from me. One video is compressed and then put out there on the interwebs. A

6. Generate Written Content for Blogs

The sixth way, is these videos are a quick way to generate written content. Whether it’s a 2,500 word, 3,000 words, 4,000-word blog post, or it is a way that you want to… So a 20-minute video. When we first started doing these, I was doing 20-minute videos. Now they’re a little bit more focused, a little bit more planned, at least. A 20-minute video would give you roughly 4,000 words spoken as quickly as me.

It would give us a 4,000-word blog post and a typical book is about 75,000 words. After 17 to 20 videos, you have enough for a book. Unedited, of course, there’s a lot of fluff and filler and crazy stuff in there. But it’s a quick way of writing content, books, blog posts, that you can then go back and edit later. So what we do is we just take these videos, we upload them to rev.com, have Rev transcribe them, and then we throw them up as blog material. At some point… I mean, we just pretty much post the transcripts cut and paste. At some point, we might go back through and do a little bit of heavier editing where we break them down into sub-headlines and links and all of that good grammar kind of stuff.

But right now the video and the transcript are posted on the blog every day. Most people watch the video, some people watch the blog, or some people read the transcript itself. So those are just some of the ways that we’re using video in our business, six tips, strategies that you can use in yours. Again, video podcasts, audio podcasts, creating course material for future training, stuff that you can sell later. Internal training for the team, social video for cold campaigns, and then also a quick way to create written content.

For Questions and Guide

So if you have any questions at all about creating the stuff, selling it, using it in your business, sales funnels, traffic, anything like that, just go to https://doneforyou.com/start/, fill out the little form and we will talk to you soon.

The post 6 Ways To Use One Video For Marketing appeared first on Done For You.

This is the first scale episode that we have. Every Wednesday, we’re going to be talking about the strategies related to scaling your business. Today is split testing. One of the first things that we do whenever we roll out a successful campaign is we start split testing pages, and we start split testing ads.

This goes way, way back in the day. I was watching an Eben Pagan business accelerator course thing where he was up in front of 50 or 100 people or whatever. He asked the audience, he was like, “How many of you run a million-dollar business online?” This was 10 years ago, so that was saying something. Probably 25% of the audience raised their hand. They were like, “Yep. I run a million-dollar business.” He was like, “Okay. How many of you actively split test your pages?” They all kept their hands raised, and he was like, “Okay, how many of you split test and you are not running a million-dollar business?” Nobody raised their hand.

Split Testing: How One Word Make a Difference in a Campaign

Everybody who was split testing was running a million-dollar business because they knew the value of the metrics. That’s what we’re going to talk about today. We’re going to talk about how one word, or a couple of words, can make all the difference in your successful campaign, whether they succeed or whether they fail.

To do that, we are going to be using a piece of software. Well, two pieces of software. What we’re going to be talking about today, the two software that we use on these guys is VWO, VWO for split testing landing pages and marketing pages and all that other stuff. Then we also use Thrive Headline Optimizer. Thrive Headline Optimizer is a WordPress plugin that you can use to deploy split tests on your blog posts. We’re going to talk about those two things.

Software 1: VWO

Now, the page that we are optimizing most aggressively right now internally. We are optimizing client pages like crazy, but the one we’re optimizing most aggressively right now is this page. If you look here, this is inside VWO, we have a split test running. We talked about this a couple of weeks ago, I think. But we’ve had 122 visitors to the control and 131 visitors to Variation 1.

Now let me show you a preview of this. Now, the pages are going to be very, very much the same. What is different is the headline. This is a headline split test, and you can see it even in our naming convention here. We have AW Playbook Headline Test One. So we’re testing the headline and test… I mean, we test the headline, we find a good control and then we test again, we find a good control and we test again, find a good control, test again. Split testing never stops.

If we look at this page, the control is this. The headline that is currently winning is Supercharge Your Marketing With The Unabridged Automated Webinar Playbook.

VWO: Variation 1

Now, if we look at Variation 1, which is the close second, then it’s going to reload here, Print Money On Autopilot With The Complete Automated Webinar Playbook. The headline is the only thing that is being tested at the moment. You only want to test one thing at a time so you know what is working and what isn’t.

VWO: Variation 2

Variation 2 right here bombed. It was a 20% conversion. Variation 3“ also bombed, for the most part, I mean three out of 17. If I was to re-enable those now, then I might get a little bit better results because I know what my top two tests are running it. But right now we just have a 2% conversion difference between the two, so they’re still very neck and neck. But all in all, it’s not a bad conversion for this. It’s all paid traffic. It’s re-targeted paid traffic, 31, 32, 33% conversion, not too bad. That was one example of a split test with a landing page.

Software 2: Thrive Headline Optimizer

Now we also do active split tests on all of our blog posts. This is something that I didn’t think was going to make that much of a difference, but it did. For all of our blog posts, whenever we add a new blog post, we always run a split test and we use this Thrive Headline Optimizer to work it through. It’s really a very, very nice plugin, but basically, you have your main title, your main subject line for your blog posts, and then you add in as many tested titles as you want. Usually, we add in three or four and then we just let it go, and we see which blog post, which title is getting the best response.

Then usually once a month, I’ll come in here, I’ll go into the headline optimizer dashboard here, and I’ll just look through and say, “Okay, how many of these blog posts have gotten more than 50 views?” Because if they’ve gotten more than 50 views, I can start to… the numbers start to have some impact because it might be if there are three headline tests or four or five headline tests then, and they got 50 views, then each one saw 10, so I might be able to start deactivating clear losers at that point.

If we just scroll through here, these are all of the tests that are currently running right now. We’re going to scroll through and we’ve got this one. How to Become a Professional Blogger has 55, and so we’re just going to open this one up, then we’re going to scroll down through. This one has 153, 108 views, 144 views, and I’ll get the rest of these later. There’s another one, Done For You Lead Magnets. That one has 313.

Let’s look at how the stats are shaking out for some of these guys. Here we need to open up the stats portal, not necessarily the blog post. I’m just going to close these out. We’re going to go back here. There we go. I’m going to open that one and I’m going to open this one. I am just looking for anything with a pretty decent number of views. That way we know we’re looking at something that has been seen by a bunch of people. We know a little bit better about which headlines are working.

Now, the headline for this or the subject line for this blog post is Done For You Lead Magnets: Simple Formats Get BIG Conversion, so that is the control. Now, if you look at the control, this isn’t the first time we’ve tested this blog post. The control right now, it’s got 55 views and 22 engagements, which means the engagement rate is 40%. Two out of every five people or four out of every ten people who hit that blog post do something. They click on it, they do something.

Now, the other three tests that we ran, this test, this test, and this test, all have worse performance. Worse as in the control is winning. It is beating these three other tests right now. The engagement rate is 40% on the control and we have 16, 33, and 26, so it’s they’re all doing worse. We didn’t win. The control still is the control, so we’re going to stop the test and choose the winner. We’re going to set this top one as the winner because the other tests weren’t even close. They weren’t even touching it. The control worked out better than the rest.

We set it as a winner. It’s going to say, “test complete,” blah, blah, blah. It removes it from the testing pool and puts it into the completed pool. Now let’s see. Look at this one. This one again, negative 33% engagement. I mean, this one again our… If we look at green, so green is our color. You can see the green shot off well. Then… now it’s back up to being a winner. Over time, this was a winner again. We’re just going to go ahead and set this as the winner. Nothing is being worked on there.

Let’s look at the next one. Oh, so the next one, check this out. This one, look at yellow. Yellow is Setting Up Two-Stage Facebook Ads to Boost Your Marketing Automation. Now yellow is the third result down, so our control is getting a 6.9% engagement rate, two views out of two engagements. This one is 3 engagements out of 28 views, so we’re at a 10% engagement rate on this one. Well, that is a winner. It’s not awesome, but it’s a winner as far as it’s beating the other two.

What we’re going to do, we’re just going to stop these variations because we are at a 90% confidence rate, so we don’t necessarily want to end the test prematurely, but we do want to go in and make sure that these losers, we don’t want them to keep running. We want to narrow the test a little bit so that we can see which is working better.

Then we got this one. Check this out. You got Marketing Automation And How To Use It To Trigger Conversions. That’s getting a pretty, pretty abysmal engagement rate, but then our red one here really just… It’s standardizing with the rest, but all in all, I mean it is doing… It’s got a three times better engagement rate than the top, so this is a winner. We’re almost at a 90% chance to beat the original and it’s a 193% improvement. I’m just going to go ahead and call that one a winner because it is beating everything else, so good. So far, a successful campaign.

Now you can see how subtle little changes make the biggest difference in terms of how people are engaging. Now, on a myopic level, 1%, 2%, 4%, 5% doesn’t necessarily matter, five out of a hundred people. However, if you look at the long tail of content online and the look of being able to scale a successful campaign from a paid traffic standpoint, from an organic traffic standpoint, 1%, 2% conversion a lot of the times makes the difference between a wildly profitable campaign and a successful campaign that kind of sucks.

It’s understanding how to get those little tiny percentage improvements for every step of your funnel. Whether it’s the ad, whether it’s the landing page, the webinar registration page, whatever is getting those little incremental improvements that will result in a successful campaign. That is what is going to help you scale your successful campaign and turn something that is making a couple grand or 10 grand or 20 grand a month into making a hundred thousand or a million dollars. Being able to scale these little changes up makes the biggest difference in scaling the successful campaign overall.

For Questions and Guide

If you have any questions at all about split testing and optimization and ads and funnels and all that kind of stuff, just go to doneforyou.com/start. Fill out the little application on there, book a time to chat with us and we’ll put together an action plan for your business. If you have any questions, just go ahead and comment below, and then we’ll jump on with you. I’ll talk to you soon. All right. Thanks. Bye.

The post One Word To Use To Make A Successful Campaign appeared first on Done For You.

Today, we are going to cover how to get fully qualified leads for your business, people who are, raise their hand and say, “Yes, I want more from you.” And they also give you their phone number, their address, they’re whatever. Whatever you need to do your job, or to sell to this person, or to pass the fully qualified leads off to a sales guy, a sales team, a phone team, whenever.

Way back in the day, it used to be a lot harder to get somebody to give up their phone number. Well, I shouldn’t say that. On one hand, it used to be a lot harder to get somebody to give up their phone number because they were largely protective of it and they still are. But one of the things now is that people are used to SMS marketing. They understand that sometimes if they give up their phone number, they’re going to get a discount code. They’re going to get text message reminders. They’re going to get these other things. And of course, you can use that from a sales standpoint.

Before that, you need to make it extremely, extremely easy in your fully qualified leads process to fill out complete forms. Because we as human beings, we’re going to enter the fields that are put in front of us. But we need to make sure that the form isn’t so damn long that it’s off-putting. So it isn’t this wall of having input options that then somebody has to slog their way through. I mean, think about the last time you were sent a survey from a retailer, and you looked at it and you’re like, wow, four questions. Yeah, I can answer four questions. That $25 gift certificate or whatever sounds enticing. So then you hit the next page button, and then it goes to the next page. Then you look up and you’re like, oh shit, there are 20 pages of this thing. That doesn’t even make sense.

When people are looking to do business with you, they have that same thing. So it’s important to, first of all, only ask for the material, the stuff that you need, and not ask for any of the fluff. But it also makes a lot of sense to not be off-putting in terms of how the application or the form field shows up. So I want to show you a couple of different examples of some things, some ways that you can put this into your marketing pages.

One of the things that we do, we do these all the time for fully qualified leads sales funnels. We’re going to flip over to the page here. And if you look at this page, it’s not this page. So if we go into any of our solutions, if we go into sales funnel development here, let me just make sure that my volume is down. So if we go into sales funnel development, we have our sales page, our sales video here, and then they can click to schedule through chat, which is just kind of a fun option that a lot of more and more people are using.

But they have this form down here. So if they go to the form, notice how simplistic this form looks right now. This form is super, super easy. First name, last name, phone number, email. And those are the only four questions that it starts with. Now watch this. When you go and enter your email address, then some additional options show up. This is what is known as conditional logic. And conditional logic, how this form is set up, is when there is something in this email input box, then the remaining options show. So if there’s nothing in that email box, then the options go away. So we’re going to go ahead and put our email address in here.

Now we have some additional questions. Now, this is important stuff. Basically what we’re trying to do is to get somebody to start the form, and then continue the form all the way through. And we have tested many, many, many different versions of these forms. And this is the winner in terms of completeness. Somebody starts the form, they’re like, oh, couple more questions. And we do it twice. There is a total of three sections on this form.

The next set of questions are the business and product name, the website, how long have they been in business? And then what do you sell primarily? Once they fill in this next option, then a customized set of questions pops up. And the customized set of questions is based on this select box. So what it does is it puts them in a different bucket, so that we know what kind of prospect they are, and we know we can fo follow up with them in a certain way, because they’re a coach. Certainly, because they’re an e-com vendor.

So tell us a little bit about your products and services. We’ve got a couple of dropdowns, and then the select box, yearly revenue, so on and so forth. This form is not difficult, because most of the stuff is all dropdowns. So we just need to get them to tell us about their business so that we know where to put them in the spectrum of what we do. And then at the bottom next step, click to schedule a call. So then they go immediately to the call scheduler.

Automation Tools

It used to be that we had this long-form show up on the page, and people will look at the form and they’re like, wow, that looks like a lot of work. Even though it isn’t, it looks like a lot of work. So they wouldn’t apply, they would call in. Or they would bypass, or they’d send an email, or they go up to the contact box and then contact us.

What it does is when that happens, it escapes our automation flow. Meaning if somebody signs up, fills out this form, then they get emails, they get callbacks, they go directly to a call scheduling box. So they can set up a call with us. That’s how we want them to because it’s self serve. They come in, they schedule a call, we jump on the call, we do the thing, and that’s the idea here. If they approach us differently, then it could fall through the cracks. Support might not catch it and forward it over, there are lots of gray area things that happen. So they must fill out this form to engage with us.

1. Drift

Now there are some other ways to do it. So I mentioned the chatbot. We use Drift for chatbots, and you can see here we have a chatbot that functions as a form. It asks all the same questions of this form and puts people into boxes. And we’ve been testing this chatbot quite a bit because eventually, we want the chatbots to replace the form, just because engagement is a lot better.

2. Jotform

There are a couple of other things, a couple of other ways that you can get this fully qualified leads without it feeling hard. Another one is a tool called JotForm. If you go to JotForm, JotForm is a form builder, but the prob, it’s not a problem, but the thing about JotForm is it goes sideways. Basically rather than a form, like question one, question two, question three, question four, it goes question one, next page. Question two, next page. Question three, next page. It’s just a different modality, but you can ask the same questions.

Jotform Templates

Class Registration Form

Check this out, check some of these form templates out. If we just scroll through here, there’s course registration forms and some other things. Let’s see, where do we want to go? We want to do card-based forms. So check this out. Class registration form. So we’re going to preview this guy. And a course in mind, select it here with our template. So this is just an example of something you can do. You can put it up on your website, you can embed this sideways kind of select form, which gives somebody a dialogue with your website, and then they can answer the questions that you put in front of them.

Student Registration Form

We’re going to start this guy. Student registration, next. What is your student’s name? The student’s name is me. And then we got a birthday. There we go. So there’s a little bit of a… Does this work? There we go. Gender is going to be male. So we’re giving it all kinds of interesting information here. So one, two, three. Street, blah, blah, blah, PA. Looks great. The student email is going to email. Mobile number.

But you see how this works? We’re filling out your form field. If you were to implement something like this on your website, we could go through it, and this is the data that you’re collecting. We’re asking for a phone number and work number and all kinds of crazy stuff on this one. But so anyway, you get the idea. We’re at spot nine, the courses are going to be windows eight, and then add comments is testing the form out.

If you were to embed this on your website underneath the sales video, you’ve just collected their address, their phone number, what they want from you, and then your sales guy can call them back. The other side of this is you can also trigger marketing automation rules. So you can have this, you can send this fully qualified leads now to your CRM for follow-up. So your CRM is emailing them consistently. You can send it to your sales guy through email, you can send it to Slack so your entire team sees that a new lead just came in and to call them back, or to do research on the prospect, the call before you get on.

There are lots of other ways that you can tie in this fully qualified leads process with other automation tools, which is super, super cool. And the nice thing is it’s not a heavy form. It doesn’t feel like they just took this 17-page long survey, because it was very chat-like, very sideways based.

3. Typeform

Another option is Typeform, and Typeform was kind of the first form company that I saw that did this well. Here we have just a different kind of different onboarding. So here we go. We’re going to preview this guy. So this is an example. Hello, welcome to the team. So we’re going to, let’s go. All right. How long have you been with us? Two to four weeks. Great. Now, to begin with, we’d like to ask you how you found a recruitment process. Then the answer some questions. So this is an up and down, but it’s still one question per thing, and you can run some email automation from it.

There are lots of different ways to get to the data you’re looking for, and engaging with your prospects on your website a little bit different. Other than putting a form together, putting something that this long application, maybe even send as a PDF or whatever. There’s a lot of other ways to get to the data that makes it more fun, more light, more engaging, and encourages them to give you the data you need to follow back up.

So with that, we close out optimization week, all the little tricks, little tips that are going to help you optimize your website a little bit better so that you can generate more revenue, so that you can generate fully qualified leads, more sales. The more people are flowing through your pages, you’re getting more deal flow out of your website.

The post How To Get Better Fully Qualified Leads For Your Website appeared first on Done For You.

Today, we’re going to talk about maximizing conversion from people who are leaving your website. Yesterday, we talked about heat mapping and screen recording. Also, some stuff and the software weren’t working for what I wanted it to do, but I had this idea yesterday afternoon to do this live stream on exit pops.

Exit-Intent Technology

Exit pops are incredible for capturing engagement from somebody who’s leaving your website. We do them a lot on VSL pages or webinar registration pages, or anytime we’re looking for somebody to do something. From paid traffic, free traffic, whatever. So if you are getting good traffic and you want them to consume the piece of content that they’ve landed on, before you move them into a lead generation thing, before you get them to opt-in for something, then that’s where this works.

It’s a trick that I learned 10 years ago, I was reading a blog post that basically … Darren Rose, who’s the owner of Pro Blogger, was testing out exit pop stuff. And exit pop technology was pretty new and he was testing it out. What he found was that if you show up on a website and you show up an exit pop or you show a lander, immediately when somebody lands on a piece of content, it grays over and shows that lander. They’re not going to opt-in. But if you show that same lander 30 seconds or 45 seconds after they’ve been on the website, then it greatly increases the odds that they’re going to opt-in, because they already know that your content is worthwhile.

You’ve given a little bit of value, they opt-in, they get more value. That’s the idea of it. Then these exit pops started happening. Exit pops utilize this thing called exit-intent technology. Basically, whenever your mouse is moving up to the top of the screen, the webpage tracks that, and it uses it to fire a screen, to fire an exit modal. Then that exit modal has a opt inbox and then you can opt-in for a lead magnet or video course or whatever. Whatever you want, it’s an opt-in form.

1. Picreel

I have been using these for years. They’re generally okay with paid traffic, it just depends on the type of paid traffic you’re sending, but we’re going to go through those. So let’s throw up, my favorite is Picreel, P-I-C-R-E-E-L.com. It tends to be the one that I get the best results on, this is also an example of an exit pop. So basically I was here, it thought I was leaving, it threw up the exit pop. But this is the website, picreel.com.

2. Thrive Leads

Another one is Thrive Leads. It is a fantastic WordPress plugin that has a lot of different ways to generate leads and exit pops are one of them.

You can grow your list using, it’s like eight or 10 different types of opt-in modalities. There is one, and that’s an example of an exit pop right there, so then we can click here to go whatever. But it’s meant to basically serve as a pattern interrupt and then get you to do something next.

3. Wunderkind (BounceX)

There was one a while ago, probably five or six years ago, called Bounce Exchange. It was $5,000 a month which was ridiculous for this exit intent technology. Bounce Exchange was widely reported that they had patented this exit intent technology. I don’t know whether they did or not, because there are thousands of competitors now.

Bounce Exchange turned into BounceX which turned into this wunderkind.co. So it’s interesting, I just bring it up to show you that it has been around for a long time. This is a very, very, very big company. They have phone sales staff, the whole deal.

4. OptinMonster

There’s an economical choice called OptinMonster that works nicely. I think it’s WordPress and it has an HTML variation on it.

Picreel on DFY Site

There are thousands and thousands and thousands of different pieces of software that will do this exit pop for you for maximizing conversion, but the one I like, as I said, is Picreel. Now see, there’s it on our site. I basically went into the page and then I scrolled back out and then our exit pop showed. The exit pop that we have right now is how to convert clicks to clients, click here to learn more. This goes off to a sales page and so it’s our funnel factor book for 1995.

We gave it away for a little bit and then I ended up publishing a textbook on Amazon, and then we’re selling the book for 19.95. There’s the textbook on Amazon there for $97. Now let’s look at the stats of that. That exit pop that you just saw, we’re going to look at the actual numbers of the campaign. In the last, here we go, so these numbers are from 7/27 to 8/27.

It’s in the last month from today, you can see that right there. That exit pop has shown to 6,100 people. So 6,100 people watched the exit pop. I’m sorry, 6,100 people could have seen the exit pop. They landed on a page that the exit pop would have fired on, however, there are rules with the exit pop. One of the rules is, it can only show one time per day. So if you go from page to page to page and you X out of the one, it doesn’t continue showing to you as you’re exiting. That’s one of the rules.

It was impressive, or there were 3,500 impressions. Of those 3,500 impressions, we got 4.141% clicks. So 4% of the people who saw the impression clicked the button. So think of it, that’s four out of every 100 people who were leaving your website then took some additional action on your website. It’s pretty solid stuff, right? So that’s 155 maximizing conversion total. And then you can see our stats, we had 13 conversions on 8/20. Yeah, on the 20th. And then our summary.

All in all, our account has 2 million impressions that we can run on. But 4% maximizing conversion on that exit pop, pretty damn good. Let’s look at the campaigns because this is the important part, I want to show you how they’re broken down. So here we have M, T, and D and what this means is that this is that same exit pop, but it’s for mobile. This is the same exit pop, but it’s for a tablet. And this is the same exit pop, but it’s for desktop. And the reason we show the three different ones is because the modality is different. Now think about how you interact with a mobile device.

There’s no mouse. That exit intent is mouse-driven, so I think you can see my mouse. The mouse has to, I mean, it’s down on the page and then it makes a sudden movement up. When it makes that sudden movement up, the exit intent fires, or the popup fires. That’s how it’s configured. On a mobile device, there’s no mouse, so there’s no way … because you’re scrolling with your finger, so there’s no way to track when they’re about to leave because there’s nothing on the page. So it’s just, you just move your thumb to the X, you back out, whatever. There’s no way to measure intent.

Exit Pop-up on Mobile and Tablet

The reason we have mobile and tablet exit pop is that they are based on delay or scroll or both. Let’s look at the desktop one first. We’re going to go in, I believe it’s this one, so this is how we set up the modal there. Every software has its own little thing, but if we go to the gears it’s going to show you how it works. Basically, this modal does not pop for some pages for maximizing conversion, but let’s look at the trigger options here. Disabled triggers, if a user spent less than five seconds on the site. If somebody spent less than five seconds, we don’t pop anything because they’ve shown up, they bounced off. Might be a cold traffic click, that they clicked the wrong thing. It doesn’t even make sense to show it to them because they haven’t gotten any value.

On exit is active and the exit offer sensitivity is low. It’s a slower scroll up to the top of the screen. It isn’t a fast like you know what I mean? So low works there. The rest of these are disabled. We could disable exit and then show up only after 30 or 45 seconds, that would work too. I’ve tested it. It doesn’t work nearly as well as an exit on the desktop. We can show it if it scrolls down X percent, if the person, or if they scroll up X percent.

Because you might scroll down and then you scroll back up and then you can … I’ve talked about it before, but if you’re watching screen recordings, they scroll down and up and down and up. Like right now in COVID, it’s a weird thing how people are interacting with websites, but this will trigger when I go back up, which is kind of cool. And then after scrolling up X percent or on the click. So if they click on something, you can then pop up this exit pop. This is all cool stuff, but here’s the thing, under device type, you can see that this is just a desktop campaign. So only on the desktop does it do the exit intent technology. And we can also prioritize campaigns.

Now let’s click back over to a mobile campaign so you can see that. So we’re going to go into the mobile campaign, same settings up here, but our trigger options are different. So the trigger options are, it disables if a user spent less than five seconds. But it isn’t in the on-exit campaign, because if it was on-exit on a mobile, we’d never get any impressions. After all, we never know when it was going to fire. How it works is, it shows if the person has been on the website for 45 seconds. At 45 seconds, they see the exit pop and also when they scroll down 50% of the page. They have to be on the website for 45 seconds and they also have to scroll down 45 seconds.

That’s pretty solid… For us, it’s like, you’re reasonably interested in the thing that you’re in, it just makes sense that would work. As I think about it, some of our blog posts have been fricking long lately. I think I’m just going to disable this. We’re going to disable make this inactive, because a 4,000-word blog post, you’re scrolling quite a bit. I’m just going to disable this while we’re in here and then just going to save it. Then I’m going to do it in a tablet campaign too. So here in tablet, we have the same offers or same setups, but then it’s still 45 seconds in the tablet. Then we’re going to disable this. Down here under device type, you can see that this is a tablet device, so we’re going to hit save, and then all is well. All is right with the world again.

Then you can see our maximizing conversion rate here. So on our desktop, our maximizing conversion rate is 6.54%, we got 3,900 impressions from that and 261 conversions. On mobile, we’ve got 3,400 impressions, 92 conversions, and it’s been 2.67%. So you can see how the exit piece helps increase and maximizing conversion, which puts more people on your email list. So that’s it. That’s what I got for today. Do you have any questions at all? Go to doneforyou.com/start and fill out the little form, we’ll get on a call and talk about your project, your funnel, your traffic, whatever. And if you have any questions, just comment below here or on the Facebook page or whatever, and I’ll talk to you soon, all right? Thanks. Bye.

The post Strategies on Maximizing Conversion From Website’s Visitors appeared first on Done For You.

In today’s GSddaily, we’re going to talk about maximizing conversions through a landing page or a sales page, or a page. If there is a page on your website that you don’t think is getting the results and getting the conversions that it should, this is how you fix it.

Now, landing pages are most often the choke point in a sales funnel. Basically, a lead comes through, a click comes through, they hit a page, they either move on or they don’t. From there, they end up walking through the rest of the sales funnel. But if they don’t hit that first page and they don’t convert on that first page, then they’re gone. You can get back in front of them, retargeting. There are lots of ways to get back in front of them, but you miss the opportunity if they didn’t convert their first time through.

2 Different Landing Page Styles

What we’re going to do is I’m going to show you two different landing page styles, and then I’m going to show you how I’m testing them.

1. Multivariate test or  Split test – it is where we’re testing different headlines against each other
2. On different pages – we’re testing page one, page two, and page three against each other. Then we’re able to look at the stats, look at the numbers, and say, “This is which one is winning. And this is which one is not.”

Testing Pages

1. Automated Webinar Playbook
2. Supercharge Your Marketing With The Unabridged Automated Webinar Playbook

The two pages that we’re testing, we have this Automated Webinar Playbook, and this one. We talked a little bit about this one yesterday. We talked about the ads for this one. For the Ads, we went through and disabled the ads that weren’t working so that we dropped the lead cost on that. That was kind of the first step, is how do we optimize the traffic that is coming through. Now, today we’re optimizing the landing page. This test was already ongoing when we disabled yesterday’s ads. So here we go.

Now we have Supercharge Your Marketing With The Unabridged Automated Webinar Playbook. Now, if we look at… We’re using a piece of software called Visual Website Optimizer for this. So there are a couple of different pieces of software that we can use. vwo.com is one. So it’s AB testing. It’s always been my favorite. There’s a lot of different kinds. VWO just has been the one that I’ve been using forever. In fact, for a while, we didn’t use it. I was trying out some different split testing software. And then I resigned up for VWO and it felt like coming home after being gone for a decade.

It just felt like this is where I needed to be because we were testing different stuff, but we were using like Google’s version, we were using a different one, which is Inspectlet, is another one. So it had some nice, simple split testing functionality. It also records screens. So there are some different versions. Inspectlet is nice if you just want to play around with split testing, but you’re getting good and used to it. Inspectlet is nice, but VWO is my favorite. So VWO is what we’re playing with right now.

So if we look at our playbook here, you see that we have, let’s throw up the report here. And basically, we have four different versions of testing. So here, we have our variations and then we have control variation one, variation two, variation three. You can see that we deactivated version variation two and variation three in this test already. And we were testing with our control and our variation one. So here’s what that means.

If we pull up a preview of this, so we’re going to pull up a preview of the page. So this is the control. The control is Supercharge Your Marketing With The Unabridged Automated Webinar Playbook. That is the control. And right now, if we look at the report, you’ll see that it is converting at 34.93% to a lead. From an add to cart standpoint, it is converting it to 2.2%. And then it’s got, from an engagement standpoint, is at 51% engagement. So your engagement means that the people who hit a page, then they interacted with that page in some way, they scrolled down and they clicked it, they moved…

Do you know what I mean? They somehow triggered an engagement, didn’t just show up, and then bounce away. Prospect clients showed up and did something. And that doing something could have been the button click that loaded the opt-in form. So, that’s the engagement.

I always use engagement as a backup metric so that I know which pages are getting the best engagement and then we can design to that. So this one, this variation, from a leadership standpoint, has a 34% conversion. Then we have variation one, which is 29.96 variations. So just under 30%. And let’s see what that one looks like. So we just hit this little button on the lower right-hand corner, this little selector. Variation one, it reloads, and then that variation is Print Money On Autopilot With The Complete Automated Webinar Playbook. Interestingly, this version is 5% less in terms of landing page conversion. You would think that it would be higher, but it is not. So, that’s how we end up split testing.

Now, we always start with the headline. So the headline, the easiest way to squeak out extra conversions on a landing page is the headline. It’s a barn most easily. It’s the thing that we focus on. As soon as we load a page, we read that headline and in our head, we figure out whether it is worthwhile and useful for us or not. So we read the headline. If we agree, we read down the next line, and then we read the rest of the page. The headline is always the first thing we test, always the first thing we test.

Next, we test the image. You’re going to see that in this next example, that I’m going to show you. After that, we test the button color. And then, button colors, usually oranges or greens work pretty well. And then we test sub-headlines and then we test the rest of this stuff, the features and benefits. But generally headline, then image, then button color, then sub-headline, then the rest, the exclusive free, the features and benefits of the page. So this is the first test with this page, so it’s the first time we’re optimizing this page.

If we aren’t getting a conversion that we like, then we start testing different page styles. So sometimes that happens. Sometimes for whatever reason, a page style doesn’t work, despite the copy being dialed in and that’s why we test engagement. Then you test different page styles, you nail one that works, and then you restart your test. You start headlines, then images, then button color, then sub-headlines, and then features and benefits. That’s the split testing matrix that we end up employing.

The next example is this page. It is the Automated Profits Webinar Registration. It’s an automated webinar that we have. This general layout is working well right now. Very, very simple. Part of the reason it’s working well is that it’s great on mobile. Facebook’s going to send mobile traffic if they can. It works great from a mobile standpoint.

Learn My Simple 2×2 Sales Funnel Framework That Helps You Cash In On Products & Services. Let’s look at the split test data. So this is the Automated Webinar landing page. And if we go to the report, you’ll see that we have… So our control didn’t work all that well. So we had our expected landing page conversion rate was 36%. We just had two out of six who converted on that thing. So it was deactivated pretty soon. Then we have a 21% conversion here and a 17% conversion here. Now, if we go to engagement, we’ll notice that the engagement is 50% on that variation one, variation two is 37%.

Now, to give it a little bit of meaning, let me go here. So we’re going to go through and preview the variation and you’ll see that this, I think this variation… Okay, so that variation has a video. Now let’s go back to the report and we’re going to show you a variation that has just an image. This is the one that is winning at the moment. No video, and it’s just an image of the 2×2 grid that we use. This is the one that is winning currently. So we tested a different page with a different image. Let me go grab that one real quick here. So this is the control that did not win. I think I might not be able to load this because it’s the basis of the split test.

So this is the control. The control didn’t work all that good. We ended up simplifying the message and just basically having the block on top. This also didn’t work all that good. It didn’t work nearly as well as this version, which is the simplified layout in the image. And this is the one that is getting better landing page conversion than anything else that we tested so far. And that was after we tested the headline. So you’ll notice that all the headlines are the same because we already went through the headline test and now we’re testing the images and the creativity in them.

So does anybody have any questions? This could get deep really quickly. I just really want to make sure that we handle the process more than anything. The process is really, it’s the most important part of this. It doesn’t matter what software you’re using, whether you are using VWO, whether you’re using Optimizely, whether you are using Google Optimize or Inspectlet.

Optimizing Landing Page Conversion

The process for optimizing a landing page is headline first, then creative, so it’s either a video or an image. Then it is button color, so try to do greens and oranges. Then it is the sub-headline and then it is features and benefits. Those are like the five testing criteria and you will incrementally improve your landing page conversion as you test each of those things. If your landing page conversion sucks, swap out to a new page, a new style, something that is kind of formulaically different, so it’s not just the page with a different background. Something that looks different, is perceived as different, loads differently. And then try it all over again. So that’s the process for split testing landing pages.

For Question and Guide

If you have any questions at all, go to doneforyou.com/start. Book a call on our calendar. We’d be happy to jump in and put together an action plan for you and talk about your traffic and landing page conversion and all that other stuff. And if you have any questions, just let us know. You can either drop a comment here on the live stream or post to the page or whatever. And I’ll talk to you soon. All right? Thanks. Bye.

The post Maximizing Conversion On Your Website’s Landing Page appeared first on Done For You.

This week is going to be about conversions and conversion rate optimization, basically taking pages, systems, email, traffic, all of that stuff, taking it, pulling those subsystems out, optimizing them, and then putting them back in. And here’s why it’s important.

Sales funnels rarely, work the first time out of the gate. That’s why there’s always a two-week testing and optimization process for all of our clients even if they come to us with a funnel-like. If we’re putting new systems in place, if we’re putting new traffic, new landing pages, new sales, material, sales copy, all of those things need to be tested so that we know they’re going to work and then that establishes the KPIs or key performance indicators that we’re able to move on moving forward.

It’s interesting because I’ve been reading a lot about systems in general, more suitably, like standard operating procedures and that kind of thing. So I thought this would be a really interesting week chunk to talk about the systems that make up a sales funnel.

How Optimization Affects Our Landing Pages

Whenever I talk about sales funnels, it’s always this big gigantic thing. It is marketing pages, it is sales copy, it’s automated webinars, it’s email, whatever. It’s all kinds of big things.

But the process of optimization is distilling down into the few things that aren’t working, pulling those out, and then optimizing them and then putting them back in. There’s a lot of different kinds of tools. There’s a lot of software, there’s a lot of know-how that it takes to do this stuff. And like I said, rarely, I mean, 80% of even our stuff … Right now, we launched the Automated Webinar Playbook. That landing page sucked the first couple of weeks that it was out. We were getting, it was I think 12% conversion rate optimization or something from paid traffic. The paid lead was 14 or $15 for the first week.

It’s not about scrapping the whole thing. It’s not about throwing the whole thing out and saying, “Oh, it all sucks. Let’s redo it.” It’s about doing the small things that then bring that lead cost under control. We went from spending 14, 15 bucks per lead a couple of weeks ago to making a couple of ad tweaks, a couple of landing page tweaks and now we’re down at a $4 per lead cost, which is precisely where we want it to be. It wasn’t about throwing everything out or rebuilding the entire thing. It’s just about doing the small things that matter a whole lot.

Facebook Dynamic Creative Ads

Today what I want to do is I want to walk you through Facebook ads. We set up a type of ad called dynamic creative. Now, these ads, I didn’t spend a whole lot of time doing them. I went into Canva, I grabbed a screenshot of a video, dropped it into a Canva listing, made this ugly as a shit ad, and then just started running it just to see what we could do, some different ad copy, whatever.

Let me flip over to Facebook here.

Work The System Book by Sam Carpenter

I wanted to talk about this. This is the book I so highly recommend. It’s called Work the System. It’s by a guy named Sam Carpenter. And he walks through this idea of systematizing your business, but it’s also systematizing your life too because every result that you get in your life is the result of a system. And by understanding that it’s the result of a system, you can always try the conversion rate optimization to that system, whether it’s professional or personal or whatever. You can always optimize that system to give you better results.

The book is incredible. I originally read the book in 2011, so it was nine years ago back when I was doing SEO stuff. And I remember reading the book and then writing all of these procedures for SEO content, like how blog posts are to be written and all that other stuff. Well, since my life has changed a couple of times, that documentation is no more, SEO is different. I mean, you can imagine those procedures. Those procedures were literally like, “Write a 500-word blog post. Build a shitload of backlinks,” you know what I mean? Back when that stuff worked. That stuff doesn’t work now.

Work the System, highly recommended. That was kind of the inspiration behind this idea, that and a couple of conversion rate optimization I’ve had over the last couple of weeks, so excellent book. Read it on Kindle. I tried to find it an Audible. It wasn’t on Audible so that we’ve listened to it driving, but whatever.

Facebook Ad Sets For Automated Webinar Playbook

These are the ad sets that I created that started. You can see here, if you look at this column right here, so right there, then you can see that this first ad, $22 per lead. That’s a lot. That’s a lot. Let me go to the last 14 days. All right, so $16 per lead over the last 14 days. That’s enough.

Anyway, let’s go look at this ad first, just so you know what we’re dealing with. We’re going to go in here and look at the ad. We should be able to see this on your screen. Let me make it a little bit bigger. Does that look okay? I think that looks. Yeah, that’s good. Okay, cool. Let’s go and look at this ad. This is for the Automated Webinar Playbook. Here, we’ve got the preview on, and this is the ad that is working right now, so a little bit of background image, a little bit of background music. It’s got a scrolling video and then the primary text is this. We had four or five different kinds of primary texts and they were. Here, let’s see if you can see it.

Initiating our Facebook Ads Campaign

Okay, there we go. All right, so this is the ad. I had four or five different headlines that we’re cycling through or text, I should say. And then there were two different images and then there were these. I had, it was an arrow, and then I have plus, and then I just had free download, download digital playbook today. The Arrow arrow worked better than the other two, which surprised me. Then we had this. We had our headline, so this is the winner. All it is animation. It’s got the scrolling PDF on the one side and then the text on the left side. Really, simple to create. I just took a screen recording of the playbook and that was it.

Results

Now, let’s go look at these results. If we drop into here, we can see that … Let me just scroll down. Okay, cool. Here we go. A lead … We got a total of 39 leads in the last 14 days, so nothing to write home about yet. Like I said, early testing. We spent a total of $314 to get those 39 needs. That’s expensive. We have a cost per result is 1620. And this was this video that you didn’t see. Then, there were the other two videos here. One of them was $5 and 18 cents and the other one was 9.91.

Here, I was just kind of trying to be funny. The text was, “I wonder if obnoxiously retro and certifiably ugly video ads work. Let’s find out.” They did not because the cost per result was 22.98. Then I have, “We’ve tried a lot of stuff to sell high ticket products and services for our clients. And this is the only way we found to get consistent repeatable results day in and day out.” No leads for that one, despite having 370 impressions. Then we have, “14 years ago, I was a truck driver who fell in love with the digital real estate domain names.” That one was the best one at $6 and 95 cents per lead and it got 33 leads. Then the last one was talking about the playbook itself, so, “One-third sales and marketing strategy, one-third checklist, one-third journal, a hundred percent awesome.” And then that one got nine dollars and 67 cents cost per result.

Conclusion

My point is, having four different texts. You can see that if we were just to do one and we were just to do one and it was this one, then no go. It’s a failed campaign because we got zero leads. If we were just to do this one, then we would have won or it would have been marginal. Out of four tries, one of them was a winner. Basically what we did was we took the winning combination, the winning text, the winning … check this out … the winning headline. If you look here, arrow, download the digital playbook today, plus, download the digital playbook today, plus, and then free download big-ticket digital playbook PDF.

Look at these results. $7 and 39 cents for arrow, 17.63 for plus, and 13.63 for free download. We got 36. Basically what I did was I took all of these … I took the headline and the video and the text, combined them into one video, and now our lead cost between that control video has dropped substantially. Now, if I would’ve just went out the gate with my first inclination on the headline, on the text, and on creative, then this campaign would have fucking bombed. Even now it’s like $6 per lead. I know I can drop it to four and we can continue testing. I can throw some new creative in there and we can keep going to the point where we’re able to get $2, $3, $4 per email lead. And then we can drastically scale up the ad spend of this guy and put a bunch of people in the funnel.

Testing Small Systems

That is the idea of this testing small systems. If I would have looked at the overall whole, the whole campaign about conversion rate optimization, and said, “That campaign blows. We need to start from scratch,” then I’m wasting my team’s time. I’m wasting my time. I’m wasting a shitload of money for all of the things that people have done to put this campaign in life, would have wasted my time, but that’s not the answer. The answer is you test the small things, small high leverage activities. One of them is your traffic. And with these kinds of dynamic creative ads, then you can test very quickly and you can test a lot of stuff. You can test a lot of different creativity, a lot of different thoughts. We go through and test new strategies weekly for our clients. You can do this and then you can maximize your conversion rate optimization on those points.

The other place to test is your landing pages, making sure that your landing pages are doing exactly what they’re supposed to do. Landing pages, the mission of a landing page is not to sell. The mission of a landing page is to get them to take action, to get them to click a button and opt-in, click a button, go to an order form, click a button and do something. The mission of the landing page is to get them to take action. Tomorrow we are going to talk about that. And that is, your landing page, is another small little subsystem that you’re going to pluck out of your funnel and say, “I’m going to work on this thing and try conversion rate optimization on this thing and then I’m going to put it back and I’m going to have a better system as a result.”

For Questions and Guide

Anyway, if you have any questions at all, could have DoneForYou.com/start. Fill in the application. We’ll be able to schedule a call with you. If you’d like us to look at your optimization process or look at your funnel or do an audit or whatever, just let us know. We’re happy to take a look. On the lower right-hand corner of the DFY website, there’s the chatbox. Just go ahead, type it in there and we’ll go from there.

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Today what we’re going to do is we’re going to talk about customer segmentation, finding who your customers, and for whether it’s customer segmentation or prospect segmentation, what you will learn today is how to put the people who your customers, stakeholders, your clients, your folks, the people who buy stuff and do business with you, you’re going to learn how to put them into buckets. And the reason this is important is that if you can communicate exactly what they want when they want it, you’re going to sell more stuff. That’s just the nature of the beast. If you’re able to customize your message for them, because they interacted with you in a certain way, or because they visited a blog post or because they opened an email, then you’re going to know how to sell to them better.

And it might be that you have a couple of types of people that are in the same vertical, but they’re in different buckets within that vertical. Let’s say you have some sort of a business development offer, and you have three core groups of people inside that business development offer who buy from you. One of them is working moms, the other ones are busy new managers, and the third set is people who are looking to get into that role in business. You have three different groups of people who are looking for different things from you to make that buying decision and there’s no real way of knowing what they want without them self-selecting. That’s where today’s lesson gets, kind of comes into play, to know who your customers.

Segmentation Survey Funnel

Here, let me show my screen. What I did was I went through and put together a segmentation survey funnel. We used them to target a lot of people and find who your customers within a niche and then select down based on how they fill out a survey, based on what blog posts they’re reading, based on what emails they open. So just walking you through it. The segmentation survey, we have… here, let me go here. You can these as either a stand-alone or a confirmation page, and what I mean by that is you can drive traffic directly to the front side of this quiz.

The quiz itself is designed to get somebody to answer and find who your customers. If you have two questions, three questions, four questions, that’s fine. Anything more than that, they’re probably not going to do it. You also want them to be multiple choice because when they’re multiple choice, those choices can feed back into your CRM and then put them into different autoresponder sequences, put them with different tags, put them in different buckets. The software can automate that marketing for you. You don’t have to do it. Once you set this thing up and integrate them, you don’t have to touch them. You set it up. You set up a couple of emails and they just fire whenever somebody goes through the sequence or goes through this survey and just select certain boxes.

Now, as I said, it can be built stand-alone, can be built as a confirmation page. One of our favorite things to do is to build these as a lead magnet. Then they take a survey on the confirmation page, which triggers a bunch of other actions because that early in the relationship. This is help to find who your customers.

Well, first of all, when somebody opts in for something, they are never, ever, ever more inclined to take you up on that action, like they’re never going to be more engaged than they are like the second they are on that confirmation page. We use that to our advantage, and a lot of times we have them fill out a survey, only just a couple of questions. Those couple of questions then tell us how big their company is, tell us what they’re interested in, tell us what they’re building, what their offers are, and then we can put them in a bunch of other segments based on that. This will narrow who your customers and assigned them to a different bucket.

How this funnel is built?

Examples of Question 1

Question one is a very, very generic, yes, or no question. The best kind of example is, are you male or female? Best question because it’s a simple yes or no. A male and female are a simple male/female. But another example could be, are you looking to grow your business? Yes/no. Are you looking to lose weight? Yes/no. Are you looking to have more energy? Yes/no. Are you looking to be more productive during your day? Yes/no.

What it does is it starts like the yes ladder to find who your customers. It starts that psychological journey where they take an action. This is the second action they’ve taken if it’s on a confirmation page. So they opted in, they hit a survey. They answered that simple, simple, simple question, but now they’re bought into the product. They want to see where it goes. So we end up doing question two.

Examples of Question 2

Question two is in line with question one. So if it’s, are you male, female? Yes, male/female. And then question two might be, how much weight do you want to lose or how quickly do you want to grow your business? Question two is always a little bit, a little bit tiny, it’s a tiny bit more focused than question one. You still want it to be multiple choice, but it’s the question that gets their agreement in the process to find who your customers.

Examples of Question 3

Question three, the next question is the one we care about. Question three is the question that sets up everything else. Are you male, female? How much weight do you want to lose? Question three would be like, what kind of food habits have you tried in the past or what kind of diet do you think is right for you? Or something like that because if they pick what kind of diet is right for them, then we can send marketing messages based on that. Or it could even be how often do you exercise?

So are you male, female? Do you want to lose weight? How much weight do you want to lose or how often do you exercise or how well do you eat? So that question, if you have two or three or four answers, then it can go in lots and lots of different directions, and then you all of that marketing feeds back into that question. Somebody wants to lose zero to 10 pounds, their marketing is going to be drastically different than the person who wants to lose 30 to 50 pounds. Do you know what I mean?

They’re both female or they’re both males. They both want to lose weight, but the amount of weight that they want to lose means that it’s going to be a long process for them. They’re going to need to more drastically change their habits. So it’s just having this little scenario gives us all the information we need to sell them.

Examples of Question 4

Now, the last question, question four, oftentimes is this is a confirmation. This is a VSL usually. And it’s what we try to do is we try to have a VSL, a video sales letter, sales message that says, “Thanks so much for filling out the survey. Your responses categorized you as a type R person” or whatever, type C, or whatever it ends up being. But what you want to do is you want to have different sales messages for the different responses.

Now, question one, question two doesn’t matter. That third question is pretty much how those responses are going to be driven. So how much weight do you want to lose? Zero to 10, 10 to 20, 20 to 30, 30 to 40, 40 plus. So you would have five different variations of this sales presentation, and then you’re selling it using the answer that they just provided to you. It’s ridiculously effective. If you do this, it will probably double your conversion on that VSL, and literally, it doesn’t even have to be a different VSL. It can be the same VSL. But because we asked somebody the question, they will think that the message they are seeing is customized to them.

We live in a very AI-driven society. I mean, people love the fact that Facebook cultivates their feed for them and thru it, you can find who your customers. Whether they know it or not, they do. They assume that the things they see have been picked for them to a degree. When somebody fills out a survey and they assume that the sales message, they assume that they are seeing that because of their responses, and that could be true and it could not be true. But we’ve tested it both ways where somebody goes through a little funnel, a little survey like this, and then we show them a VSL. It doesn’t matter how they answer. Their conversions go up twice, so it doubles the conversion of it by putting them through the survey first.

What does this help you do? We just go through the challenge, cause of the challenge. Yep, so all that stuff we talked about. It lets you define your exact customer avatar, so you know exactly who your customers you were targeting and the verticals, the niches within that main vertical. It lets you segment your email list, so you can put people into buckets. You know what they’re looking for and who your customers are, more succinctly than just “I have 80,000 people on my email list.”

You get to run level-matched retargeting. This is kind of an advanced concept, but your retargeting can talk directly to them because of the sales video that they hit. And so you can’t necessarily inform retargeting from like a rule. You can, but it’s not all that hard… or it’s not all that easy. But depending on the VSL they hit, VSL one, VSL two, VSL three, that is driven by the answer to their question, you’re able to retarget that person knowing exactly who they are because of their answers. So not only are they getting email, but they’re also getting banner ads that talk to those same fears and desires and goals and all that other stuff.

You’re able to run cold ads smarter, more effectively. How’s smart? You’re also able to diversify your product line. You’re able to see what is working, who you’re attracting, what they’re doing, and all that stuff. And at the end of the day, you’re able to convert more prospects into buyers. Truly, this kind of a survey segmentation process where you understand your buyers, you understand who your customers, you’re able to put them through a short little three or four question survey is oftentimes the difference between qualifying a lot of people and selling a lot of people and selling nobody.

There’s a lot of businesses that we end up working with, they have a few offers and it’s like digital products and software offers. You can think of it as a SaaS company. Software generally is built to solve one problem. Any minimum viable product software offer is built to solve one problem. That one problem generally manifests itself in lots of different people, lots of business owners, executives, professionals, whatever. It’s helpful segmenting down so we know exactly who is coming in because the software doesn’t change. It’s not like we can go to a $25 million company and change the software to better reflect the people who are attracted to it. The marketing has to change. The marketing has to be customized to the individual who your customers, who is reading and who is being marketed to, who are trying to market them, obviously, into the software.

What this does is it lets us go figure out exactly who is reading, who is coming to us, who is coming in, so that we can build the marketing material and build different front ends for that same offer. The offer always looks different. Do you know what I mean? It might be advertorials, blog posts, or be different webinars for different groups of people. It might be different sales videos for different groups of people. There are lots of ways that you can play to find who your customers. But when you have this kind of information in your CRM, you can just literally run a report and say, “All right, we’ve got 22,000 people who are looking at our software solution because they think it’s going to automate their video sequences.” I don’t know. So that is why this is powerful. That’s why it’s powerful stuff.

Now. Let’s see. Oh, this is a good question. So we’ve got a question here. The odd question in regards to landing VSLs. How long in general should they be? We have been doing a landing page. For the sales videos for paid offers, we generally do, the VSLs are about four or five minutes. So we usually don’t go too much longer than six or so minutes for anything under a hundred bucks. Any more, you need long page sales to copy to effectively sell that thing.

I’m just going to open up another browser here and show you what I’m thinking. I’ll stop sharing this screen to remove that guy. Then I’m going to go here. All right. Okay. Now you can see the screen. If we go to Funnel Factor Book here, this process right here is what has been working super well, super, super well. We’ve tested a lot of different sales video styles. We’ve done some full-motion stuff. You’ve seen more full-motion stuff from me. We’ve done some VSL kind of stuff. But this sales process, this sales video, I think is only two minutes long, and then we have a copy of the book, and then we have downloaded your copy and then we have some stuff down below.

But single sales videos don’t work as well as they used to anymore, like when you just have a headline in a video and a button below. Now, every offer has to have a video on it, just because we’re in a very ADD society, because of Facebook and we’re very used to watch the video and everything. So you need to have a video for the people who want to see the video, but you need to have text as well. So you need to be able to let somebody whip through it. The reason is there’s a piece of software that we like to use. One of them is Hotjar and another one is Inspectlet.

Hotjar and Inspectlet

Inspectlet has one purpose and the purpose is basically to record screen shares of what people are doing on your website, which is cool. You can see how they’re interacting with your sales pages. Hotjar has a bunch of functionality, but it also does this too. It’ll record your user screen. So what happens is when you’re watching the screen recording, when there’s a text-based page, what they’re doing is they’re starting here, they’re reading up top. The video is playing in the background usually, and then they go here. They just go choo, and they continue going up and down the page.

This page is a little short in comparison to some of them, but they continue going up and down the page, and then they end up hitting Add to Cart. But the video itself about four minutes if it’s under a hundred bucks. If it’s over a hundred bucks, then it’s going to have to be a longer video, or we’ll have to do multiple videos, or if it’s over a thousand dollars, you’re going to be a webinar. Awesome. Cool. Thank you so much for asking the question. I appreciate it.

I think that’s about it for today. We talked about survey segmentation. We talked about some landing pages. If there are anything anybody needs, just go to doneforyou.com/start. Fill out a little application and we’ll set up an action plan call with my team. We’ll go through, look at your traffic, look at your conversion process, look at your sales funnels, all that stuff, and put together a plan for you. If you have any questions at all, just go to doneforyou.com. Down in the lower right-hand corner of, I think, every page, there’s a little chatbox. So just enter your question here or go through the little option and we’ll go from there. I will talk to you soon. All right. Thanks. Bye.

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GSDdaily episode 114 is about email automation and following up with an email autoresponder series. Now, this is probably might be a little bit elementary for people, but I think it’s important because even though it’s elementary and it’s pretty simple, and almost every email marketing platform has auto-responders, people still don’t set them up. So many folks who are coming to us, they’re like, yeah, I collect new leads on autopilot. I’m like, how many people are on your list? And they’re like, Oh, about 8,000. I’m like, that’s pretty fucking cool. How many emails are they getting? Well, they’re getting one. One email, like one per day? No. One per week? No, no, no. They’re just getting one email. Oh, you mean they’re only getting one email.

You’re spending all of that time, putting people on an email list only to send one email. That doesn’t even make sense. Do you know what I mean? So, I think it’s important to go through and talk about how email marketing and email automation needs to be run so that you are maximizing the value of your list, you’re maximizing your customers, and selling more shit. So that’s really what email’s supposed to do. It is supposed to bond a prospect with you, it is supposed to convert them from just being a prospect into being a buyer, and it’s also used as a notification so they know what’s going on with your business, what’s going on with your products, and all that other stuff.

Email Autoresponder Set-up

Today we are going to go through an email autoresponder set up. Very simple, this is going to be wireframe based basically. What we want to do is we want to talk about what is important for your autoresponder, what you need to do in it, and then also how to move people through. Now normally, your new leads on autopilot generation process are pretty simple. It is a landing page followed by a confirmation. So a very simple way of walking through this or understanding this. Let me switch the screen here too. So if we go over to here… All right, so we’re going to go to doneforyou.com.

Done For You: Automated Webinar Playbook

I’m just going to show you something real quick. We’ve talked a lot about new leads on autopilot generation, talked a lot about funnels. All we need to do, we need to go to the public side of Done For You. We’re going to go to Toolkit and then the Automated Webinar Playbook. This is a playbook that we created. All of last week we talked about this thing. We went through and added new leads on the autopilot magnet page. We have some paid traffic going through it and stuff but this is a playbook. This, right here, what you’re looking at is that landing page, that first piece of the new leads on autopilot generation process.

When you hit Free Instant Access, it’s going to pop up and say, what is your name? What’s your email? So we’re going to give it a name, Jason, and then the email. Then we’re going to hit Get Instant Access. What it’s doing at this moment is it’s putting that email into our CRM and then it is redirecting us to a confirmation page. In this particular element, now you see a video of us and we’re walking through, we talk about the PDF and then we talk about the course that goes along with it. Now, this is our confirmation. If we go back to our little workflow, our diagram here, then you see that we went through a landing page, then we opted in and we went on a confirmation.

Well, now what ends up happening is the opt-in itself is important. The opt in got us the email address, but what is more important is the backend of marketing. It’s what we do with that email address next. After the opt-in, then the next thing is to download or access.

1. Setting-up the 1st Email

The first email somebody gets is thanks so much for downloading the report, here’s your link to go download the reports, to go get your downloads, go claim your PDF or log into your video course, or create a membership login or whatever. Here’s the thing that you just received. And then you usually finish that email with, watch your email for the next couple of days and we’re going to give you something cool for free or in the next couple of days, I’m going to invite you to a webinar or a presentation or whatever. So we want to pre-frame the next thing that they’re going to see.

Sometimes it’s just a blog post, sometimes it’s another PDF, sometimes it’s some sort of a workshop or training, but we all we want whoever downloaded this thing to then, if they like it, to be looking forward to the next thing from us. So that helps keep them motivated and keep them opening their emails.

2. Setting-up the Next Emails

Email two goes out the day after. Usually, it’s the promo email one, but there’s a lot of different ways you can treat the rest of the sequence. Some people like to include three or four bonding emails. And so those bonding emails talk about you, they talk about your business, they talk about your story, maybe some challenges you’ve overcome the solutions you offer. They usually give us some links to your social profiles, to your YouTube profiles, whatever, wherever somebody can go and learn more about you and learn more about what you do then usually that’s what plays out in these next emails.

It’s a getting to know you kind of email set. You can think of it as if you’re just getting to know somebody, whether it’s a date or whatever, a romantic relationship or you have a new friend or whatever. It’s an evolving discovery process. If they are discovering things about you that are interested, they will be engaged. That’s one way to attack these, have a bonding email sequence. Another way to go after these emails is to promote something. If you are driving paid traffic, if you have your spending, you have a PPC campaign up on Facebook or Google or whatever, and that’s what’s driving new leads on autopilot, then a paramount priority for you is going to be liquidating that ad spend. How do you make the $10, or $20, $100 or $1,000 you spent today, how do you take that back?

As quickly as possible, you want to make that back. This email set is going to help make that back. Then this would be a promo sequence. So you get the download in email one, you get the download of that thing. Then email one, you promote an offer. Sometimes it’s a webinar, if it’s a high ticket offer, it might be straight to a sales video. If it’s a lower ticket offer, lower ticket, lower complexity. Email two, you promote that same thing, email three, you promote that same thing, email four, you promote that same thing. So typically whenever we promote a product, whenever we promote a webinar, whenever we do a bonding sequence, anything like that, we do three to four email chunks. So email one is like you, how should I describe this?

Email one is like your line in the sand. Email one is like the establishing email. Usually, that is the email that sets up the product, it sets up the story, it sets up a solution, it sets all of that up. And then email two builds on that first email, email three usually starts closing it down. It usually starts closing down the offer or it takes away a bonus, or we start teasing may be a flash sale going away or whatever. And then email four is usually sent later on that same day and is the final takeaway.

That’s typically how we do a three or four email block. And then we give them a couple of daybreak. And then we start another three or four-day email block. Right here, we have a landing page, a confirmation page, and then we have five emails that are going to go out and should be set up immediately even before you start running traffic to an offer, all of this stuff should already be done.

Sign-up for New Leads on Autopilot Magnet

For our clients, we always plan on the first like 30 days. The first 30 days, if they don’t do anything, they sign up for new leads on autopilot magnet, then they’re promoted something, then they go through a nurture sequence, then they go through a webinar promo sequence, and then a webinar replay sequence, and then maybe a flash sales sequence. We always plan a chain of events that encompass that first 30 days. And then after that, usually the broadcast emails like blog emails, podcasts, all of those things pick up after that initial predetermined sequence is done. Now, some things that you can do either in this first set of emails or after the first set of emails, you can run, you have your affiliate offers.

You have your affiliate offers anything that… Many of our clients, close up the email sequence with affiliate offers. Let’s say they are promoting a Forex trading product, they have a piece of software that trades Forex. And then what they do is after somebody goes through the entire email sequence and doesn’t buy, then what they do is they drop affiliate offers in afterward.

It serves as a secondary income source when they do that. They promote their primary offer, and then whoever doesn’t buy, they end up cleaning up with secondary affiliate offers that they make 50% on. But with those affiliate offers, they don’t need to support them, they don’t need to maintain them, they don’t need to split test them. All they do is send traffic and if somebody buys awesome, and if they don’t that’s okay too because our client had already sold everything that they were selling to this person.

So they still keep them on the list and they still send them blog posts and stuff, but they don’t get anything internal again, from that client until after the affiliate sequence is all concluded.

The next thing is the internal offers. When you put somebody on an email list, even if you have one offer, you can still… I just had a client, just had a call about this yesterday. But even if you have one primary offer, you can always switch up the front ends of that offer. You can send them to blog posts, you can send them to advertorials, you can send them to webinars that just cater to different niches within that same segment. There’s a lot of things you can do to mix up the front end of an offer.

I had to get good at it selling software because we would have one piece of software and that piece of software doesn’t change, yet you need to vary up the promotions of that one piece of software and give it different looks. So it appeals to different people throughout the year or throughout the life cycle of that software. So putting the different front ends is an art all unto itself. But, those are your different offers, those are your internal offers.

You can also send an indoctrination sequence and that’s kind of like the bonding sequence, it’s like a warmup. Hey, we’re new to getting to know each other. I’m new to you, so this is what you need to know. You need to know my name, you need to know my company, you need to know what I stand for and what I do and where I hang out, am I on Facebook or LinkedIn or YouTube, or whatever, where can you get more information? What values do I have? And then we have our bonding sequence down below.

These are just some examples of things that you can mail out. Might be webinars, might be new leads on autopilot magnets, might be videos. So ideally that’s how you put together an autoresponder sequence. You bolt enough of these campaigns onto each other and now you’re emailing for two weeks and three weeks and four weeks and three months and four months. And that is how you continually engaging the new leads on autopilot that are coming in your front door.

Basically, once this is all built out, it takes a while, and it takes a lot of writing, but once it’s built, then your primary metric is just understanding how many new leads on autopilot are coming in the front door because they’re going to drip through all of these campaigns and the ones who were engaged, and the ones who resonate with the offer that you’re making, they will do business with you. So that’s the secret and the trick to email automation.

Do you have any questions? Over in the chatbox, on the comments, just go ahead and drop any questions. All right. I’ve got one here.

What kind of software do you use for email marketing?

From a software standpoint, there are so many. We have ours that a lot of our clients use and love, it’s called Access. You can go to triggers.app and check that out. If clients come to us and they’re using Infusionsoft, or ActiveCampaign, or Ontraport or any of those, ConvertKit, then we build with those.

If I had to give a preference. Of course, we love ours. If I gave a preference that was not ours, it would be ActiveCampaign. So, ActiveCampaign has some SMS sending functionality, they have some pretty good campaign and workflow functionality, they integrate with Zapier. You can do some cool trigger-based automation, and it’s not complicated to use like in Infusionsoft. And Ontraport is even, it’s touch and go for new folks. ActiveCampaign or Access is the two where I would recommend most often.

For Questions and Guide

If you have any questions at all, just go to doneforyou.com/start, fill out the little form, we’ll get on a call with you, walk through your email automation, your sales funnels, your traffic sources, like all that stuff and put together an action plan. If you have any questions, just go to doneforyou.com and fill in the little chat box in the lower right-hand corner. And we’ll talk to you soon. All right. Thanks. Bye.

The post Strategies To Follow Up With New Leads On Autopilot appeared first on Done For You.

Today’s GSDdaily is a continuation of our last episode. We started talking about the automated webinar playbook that you have access to when you go to, I dropped it in the post, but downloaded it here. It’s doneforyou.com/legendary. And just so that everybody knows what… Got a little ticker there. If you are just showing up, then you can see that you can download this report by going to legendary.

Basically, what we did on our last episode as we talked about this idea of selling high-ticket, highly-complex offers through strategy sessions. That was like coaching, consulting, all of that kind of stuff. Then we went through and talked about strategy sessions as a rule, like things that you need to do from a strategy session standpoint. We talked about setting up a high ticket, high-growth sales machine, automated webinar funnel. And we got all the way down to this section.

We talked about what the quickest path to cash is and we gave you a little… If you print this book out, then you’re able to fill in what your quickest path to cash is; whether it’s a book that is half done or a software project that just needs a front end website, a course that you recorded two years ago that needs some automation put on the front of it or whatever.

Then, we got down into this part, which was right there… We are going to talk about the high-growth sales machine, the architecture of an automated webinar. So, and here’s where it gets… Well, for me, it gets fun because we’ve built these things hundreds and hundreds of times.

Automated Webinar

In an automated webinar, there’s this kind of framework that you put around it. So the automated webinar itself is just this thing right in the middle and the high-growth sales machine. So let me see if I can draw. I think I can draw on this. Maybe. Let me see. No, I can’t. Anyway.

The webinar itself is the thing right in the middle. It’s right there if you can see my cursor. And basically, we have a lot of different traffic channels that we can plug into.
So if you already have an email list, then you can mail your email list to the offer. If you have retargeted traffic, you can retarget some of that traffic to your new webinar. If you have social media traffic, if you are an influencer, you can point those folks to the new webinar. This will add to have a high-growth sales machine.

What we generally start with is first as an email. If we have a client or we’re rolling something out for ourselves, the very, very, very first thing we do is launch to the email list.

Reasons we do that:

A) People already know about us and hopefully they will like us

B) To train Facebook‘s pixels. So much of successfully running traffic now is based on Facebook’s algorithm. Google’s algorithm. You know, everybody has their algorithms. And it’s important when you’re rolling something out to train those pixels, to train the algorithms. That way Facebook knows exactly who to target; otherwise, they have no idea. They don’t know what you’re looking for and who is good for you and who is not good for you. So you want to make sure to train the pixels. And the easiest way to do that is to use a set of data that you know is perfect for you. And there’s no more perfect data than buyers list and prospect lists. So you mail the automated webinar, you train the pixels and then you start a Facebook campaign with those results.

If you have 100 webinar registrations, 200 webinar registrations, you’re training the pixels and then you tell Facebook, “Go find me another 1,000 people just like that.” Do you know? And then this is the budget per day. And then you set up the ad campaigns and all that other stuff.

Now we don’t usually go directly to a webinar registration, especially for a high-ticket thing and high-growth sales machine. You can’t go from cold to selling a $5,000 thing right out of the gate. It doesn’t work. It just totally doesn’t work… I was going to say, unless you’ve been in the space for 10 or 15 years, but then the brand… They’re already warm to the brand.

I’m thinking of some of the folks out there. You have your Frank Kerns, your Grant Cardones, your Gary V. You know, if they were to run a cold webinar, offering a $5,000 or thing, they’re going to crush it… Pun intended, I guess because I said something about gravy. But they’re going to crush it because of the brands.

Because if they put 3,000 people on a list, you’re going to find they’re going to get a great conversion on a $5,000 offer because there are 3,000 people on the list or 3,000 people on the webinar. Do you know what I mean?

Unless you have a huge brand that you’ve spent years, decades kind of cultivating, you’re not going to be able to just rush out and start selling this $5,000 thing. You got to kind of warm them up. And that’s why we put this free report here.

The free report, the ebook, the chapters, or whatever is a free six to an eight-page lead magnet. We’ve talked about them quite a bit before, but you give it away for free in exchange for an email address. Then you invite them to the webinar.

Onboarding Sequence

Sometimes there’s an onboarding sequence, which is these yellow emails right here. That’s trying to get them into the webinar. They’re probably going to download the ebook, page through the ebook, then open your emails. And then after a couple of days, they’re going to sign up for the webinar, knowing that you know what you’re talking about. Knowing that you’re going to give them value for being on the webinar.

Generally, that’s the best way to go. Sometimes we can run cold traffic directly to the webinar registration page. It just takes a little bit longer to sell them. So it might be, they watched the webinar after a day, but then they buy six days after that. That’s thanks to this second set of yellow emails, which is the webinar replay sequence.

Webinar Replay Sequence

They sign up for the webinar and then they’ve dripped out the emails from there. And then all of those emails, point to one of two things. They either point to the webinar replay, the webinar replay being the day one and two of the webinar replay sequence. They point to the webinar and say, “Thanks so much for watching it. Here’s the webinar just in case you missed something.”

Then on day three of the replay sequence, you promote two things. You promote the webinar replay and the call to action for the offer. And then day four and then day five, you promote just the offer. So the call to action.

Then you have buyers, and the buyers go off into the fulfillment section. So you’re fulfilling stuff. Or if they don’t buy, then you send them to the next offer; the next offer in your mix, the next offer in your thing, whatever. (Wow, that was loud.) So that is the architecture of an automated webinar.

Now there are lots of things you can do before and after this. I mean, afterward, you can send them a down-sell into a payment option. You can send them through a sequence of videos that warm them up for the next offer. You can send them through blog posts, and then drop another offer next month. This isn’t the end of their life cycle with you. It’s just the end of this funnel.

There are lots of things you can do, but this is kind of that matrix, that thing where they come in, they bond, they learn, you peel off some buyers and then everybody else moves deeper into your email process and hopefully they buy something next week or next month or next year, even.

One of the things that I find perplexing oftentimes is after like 30 days or 60 days, people just don’t email their list; which drives me crazy because those people oftentimes… People don’t turn on buying until it’s two months, three months, a year, or two years. We’ve had people buy… Six years they’ve been reading my email and then all of a sudden they come in, you know what I mean?

But if I didn’t continue pursuing that relationship for six… It’s not even pursuing that relationship. You’re emailing your entire list. Do you know?

You’re basically whether they’re new, whether they’re old, they’re getting the same content; it’s just a broadcast email. So it’s just something to think about and knows that you’re creating content and consciously for is the people who signed up yesterday and the people who signed up four years ago. It’s just something to think about.

Now, the automated webinar typically… You generate traffic from various sources. It might be an email list, it might be Facebook, might be LinkedIn. We usually try to focus on one and then we’ll branch off into others. But one kind of leads to others because you might have Facebook traffic as your primary traffic driver, but then you get back in front of them from email.

Some of our physical products, like e-com clients, I mean, Amazon is a primary driver of traffic or sales and traffic for them. So there’s always different verticals that you can tap into. As soon as you get stable and profitable in one, I usually try to find that second one so that we know just from multiple streams of income standpoint.

Now you always want to point traffic to a lead magnet first or point traffic to the webinar registration page which is typically a targeted ad. And then you want that automated email sequence follow-up to be in place. You know, you want the webinar follow-up to be in place, the call to action, and then the fulfillment or the next offer.

On this page 15. I don’t want I’m thinking. So page 15 is we have, you print this thing out. There’s all of the different stuff that you’re going to need to pull this webinar off.

You’re going to need the webinar presentation, which is a video usually. But the webinar presentation is going to be a slide deck. It’s going to be the video recording and then like the edits of that thing. And then the other piece of creativity that you’re going to need as the lead magnet and lead magnet does have a piece of creativity that you…

Anyway, the lead magnet itself is going to have a piece of sales material – you have a sales process or a sales responsibility I should say. What you want to do is you want to deliver enough content that somebody is… They’re finding value in it. They have an aha moment. They have a takeaway moment from it, and then you transition into the webinar or the offer.

Then you have your core pages. So your core pages, you need a lead magnet landing page. You need a lead magnet confirmation page. So those. Yep. Lead magnet confirmation page. That’s for the lead magnet. So they have an opt-in page and then a download page. And then for the webinar, you need the webinar registration page, the webinar room page, and then the webinar replay page.

The webinar room page, the only difference between the webinar room and the webinar replay, they both have the video and it’s both the same video, but the room page drops the call to action when the call to action is stated on the webinar. So like 50 minutes in 30 minutes and whatever, and you say, “Click the button below to sign up for a free strategy session, where we talk about the boom, boom, boom, boom.” Whatever.

The link is going to appear and then it stays there for the rest of the presentation. The webinar replay page is a second page and is only used in the replay email sequences. And that replay page has that call to action link, usually like after five minutes. I don’t usually have, well, sometimes I do. I guess it just depends.

But you can either have that call to action button immediately on the page, or it’ll show up after a couple of minutes so you don’t scare somebody off, but it’s up to you. And then you want to have a strategy session scheduling page.

You can just link directly through, to like a Calendly scheduling page or Acuity scheduling or whatever. Sometimes we find that you get a little bit better take rate on those if you have a video or some content directly from you or directly from the sales guy or whatever, talking about why they should be signing up.

It might be the Calendly embed with a video on top, and the video on top walks through what you’re going to do on the page or what you’re going to do on the call. And that’s just reiterating it right from the webinar.

4 Sequences For Webinar Funnel

1. Lead Magnet Fulfillment Email (Onboarding Sequence)
2. Webinar Promo Sequence
3. Webinar Replay Sequence
4. Strategy Session Promo Sequence

Then there are four sequences that you need here. So you need your lead magnet fulfillment email. So that’s, “Thanks so much for downloading the email. Here’s your link.” You need your webinar promo sequence. So if we look up here, this right here, you need this webinar promo sequence, right? That first yellow block.

Then you need your webinar replay sequence. And that is this yellow block right here. And then you need your strategy session promo sequence. Typically, it’s not actually here, but oftentimes if they don’t sign up for a strategy session from the webinar replay set, then we usually wait like three or four days and we just do like a hard push of the strategy session itself. No reference to the webinar, but just the, “Hey, we’re here to help,” kind of thing.

That is the architecture of the webinar funnel which will be your high-growth sales machine, and this is your checklist of the things you’re going to need to facilitate that, to build it so it will become your high-growth sales machine.

Is this helpful? Did you guys like today’s high-growth sales machine? So, tomorrow we’re going to pick up here… Tips for maximizing conversion. We’re going to go through probably the next 10 or 15 pages, but today was the big one because it’s all about architecture and flow and the things you’re going to need to pull this kind of a webinar off for your high-growth sales machine.

A lot of them, you probably already have, like in one way or another, and then we’ll just continue through this document here. And if you have any comments, just go ahead and drop them in here. So it looks like we got a couple. All right, cool. So, let’s see.

One of them was, “Where does content marketing fit into the mix?” So content marketing, oftentimes, like if we’re looking at this diagram here, content marketing is a traffic source, so it’s still going to be over here.

Yep. It’s still going to be over here on the left-hand side of this grid here. So rather than social traffic, retargeting traffic, PPC traffic, and blog traffic are going to be your content marketing traffic.

It could be advertorials. It could be, there are lots of different things that we can use here, but it’s going to be over in the left-hand column.

For Questions and Guide

Any questions at all, just let me know. Doneforyou.com/legendary is where you can grab the report and I will see you tomorrow and we’re going to talk about maximizing conversion through this process.

So I’ll see you soon. Thanks. Bye.

The post How to Design A High-Growth Sales Machine For Your Website appeared first on Done For You.

With over 1.2 trillion searches per year conducted on Google Worldwide, optimizing your website for search just makes sense, doesn’t it?

If done right, your search optimization efforts could bring in a constant stream of traffic. Devise a plan to engage with incoming visitors using proper sales funnels, and this can help you generate leads, make your phone go ringing off the hook and bring in revenue (and profits).

SEO, however, can take a huge amount of time, resources, and money. As a business, you’d have to think of Search Engine Optimization is an ongoing, long-term effort that pays off dividends in the long-term (expect nothing for the short-term).

While Search Optimization Strategies and implementation take time, you don’t have to waste time searching for the best free SEO tools.

Here’s a complete list of free SEO tools you should have in your toolkit.

1. Pagespeed Insights
2. Google Keyword Planner
3. Ubersuggest
4. Keywordtool.io
5. Mozbar
6. Moz Keyword Explorer
7. Yoast SEO Plugin

Let’s look at these tools in more detail.

Note: Our Attract. Engage. Profit webinar is just the thing you’d need to learn how to ensure that your SEO efforts pay off in the long-run.

Pagespeed Insights

You already have a website. You have some content on the website. Maybe you are also blogging regularly and trying to optimize for search. Before you go looking for keyword research tools or free SEO tools, the first call of the day is to do a quick semi-audit of your website.

Does your website load fast enough? (Page speed now matters more than ever for better search ranking)? What are some of the design-related, technology-related, or specific website-related issues you could have? Are there any issues related to SEO right now? Is your website mobile-friendly?

A quick answer to all those questions (and a nice way to self-audit your website) is to use Page Speed Insights by Google (originally built for developers).

Your goal is simple: try to score as high as possible.

Google Keyword Planner

Google Keyword Planner comes straight from Google and If you had to just pick one free SEO tool from this entire list, this would be it. Basically, Google has tons of data about keywords that is used to search for everything under the sun.

If you have a Google AdWords account (you can use your existing Google account to signup, if you don’t), log into the AdWords console, go to the keyword planner, type in the keyword(s) that your business represents and Google will dig out an entire list of keywords and keyword groups that people are actually typing for — along with other data such as keyword volume, possible cost per click (the amount that advertisers are willing to pay for that keyword), and more.

Search, organize the most relevant keywords for your business, create a content marketing strategy around those keywords, and you are all set to go.

Ubersuggest

Neil Patel now owns Ubersuggest and it’s a web-based tool that’s free and incredibly easy to use.

Instead of you having to log in to Google AdWords and use the Google Keyword Planner (which is still clunky and slow, by the way), Ubersuggest allows you to look for variants of your main keyword quickly, easily, and on the web.

Instead of complicating your keyword research with data that you won’t know what to do with, Ubersuggest only lists out keywords, search volume, and a competitive index ratio for each keyword (to show you how competitive that particular keyword is).

Keywordtool.io

Wouldn’t you love it if you could just put in a single keyword that relates to your business and you get at least 700+ ideas off a single tool?

Keywordtool.io allows you to do just that. But it doesn’t stop there.

Instead of just showing you what kind of keywords are popular on Google, you can also do a parallel search for keywords people use on other search engines (there are others, even if some are Google-owned) such as Youtube, Bing, Yahoo, Amazon, eBay, and App store.

Keyword tool is also one of the rare ones on this list that also incorporates the best from Google Suggest, Google Trends, and Google Autocomplete. Now, that’s powerful.

Mozbar

Toolbars are passe, to be honest. But Mozbar is something else (although it’s still a toolbar). While it sits on your browser, it’s a free, all-inclusive, and very handy toolbar to check on SERP (Search Engine Results Page) listings, DA (Domain Authority), and PA (page authority) of any site (including yours).

While using the Mozbar, you could do custom searches (specific locations, by search engines, etc.); quickly glance at only the metrics that matter; find and highlight keywords on any page by the link type (follow, nofollow, etc.); get insights on page overlay (such as whether or not the page is https://, general attributes of the page, markup, etc.; and finally, you can export data into excel sheets for further analysis.

For a toolbar, that’s a lot of value packed into a free SEO too, eh?

Moz Keyword Explorer

Yet another one from the Moz stable, The Moz keyword Explorer helps you discover and target precise keywords (explore by domain, subdomain, root domain, or by keywords) that you could use for a comprehensive content marketing strategy.

The first step is to enter your own URL into Keyword explorer to check for the specific keywords you are already ranking for — this immediately tells you the pages you need to work on to rank better.

Using the “compare sites” feature of Moz Keyword Explorer, you can quickly check to see how well you are doing against your competition and get tons of keyword suggestions that your competition is ranking for. You can then work on those keywords to create more content to rank for.

Yoast SEO Plugin

If you are using WordPress, you can just forget about the rest of the list and only use Yoast SEO plugin for WordPress.

Simply put, this plugin is all that you’d ever need to optimize your WordPress site for SEO. Work on your page titles, optimize each blog post for SEO (and don’t publish until the plugin gives you the “green” signal).

The plugin will automatically ask you to pick a primary keyword that you want to optimize a page or a blog post for. Depending on that, it actually monitors your content for title tags, meta information, keyword density, URL structure, and many other parameters that are crucial for the page (or post) to rank well on SERPs.

While either redundant, non-existent, or maybe paid, we know that there are many more tools available for SEO. What are your favorites?

Free SEO Tool Kit

Today’s GSDdaily is episode 92 and we’re going to talk about a free SEO tool kit that you can use for your website. There’s a blog post that we’re going to kind of riff off of today, free SEO tools.

Anyway, so yesterday we talked about SEO. We introduced this idea of search engine optimization and how everything that happens previously, like backlinks and keyword stuffing and all of that stuff, basically is shit anymore. That isn’t going to help you rank at all. And the new thing that really, really matters is high-quality backlinks, consistent posting, consistent material that you were putting on a website, social indicators, page likes, shares, and that kind of stuff.

More than anything, just high-quality content. Having high-quality content is the thing that separates everybody else from you. And also, if it can be multimedia and if it can be hosted on YouTube, then that is important too. For those of you who don’t know, my name is Jason Drohn. I’m the founder of DoneForYou.com. And we specialize in creating offers, building sales automation, and basically building sales funnels to help people sell more online.

The thing about SEO as it currently sits is Google controls so much of the ecosystem. Google controls the internet. Now think about all of the different free SEO tool kits in ways that Google has, that they can peer into your search, or the computer into your websites and your stats and everything.

Google SEO Tool Kit

1. Search engine – lists all websites in the world
2. Analytics – powers the analytics for pretty much every website
3. Webmaster Tools or Search Console – gives you the ability to see how your website is ranking, which keyword phrases it’s ranking for, where it’s showing up in search, and the search index
4. Voice – for problems with page issues, if there are page errors and stuff, which is text messaging and phone calls, and they transcribe all the text messages. So forever, they’ve been using Google Voice to train their algorithms to text, to get, to have speech recognition, which they then put in play inside YouTube

There are all kinds of ways. This isn’t like a conspiracy thing, but there are all kinds of ways that Google has a free SEO tool kit and platforms and things where they end up influencing each other. It’s a smart business.
They’re really, really good at what they do. They have, I mean, it’s free SEO tool kit. They make money off of ads. All of those things allow them to generate more revenue and thus create more free shit that we then can use to help better our business. It’s important to understand that because when you know that putting a video on YouTube, it’s probably going to give you some search bonus points. And when you post, when you embed that YouTube video on a blog post, that’s important.

Today we’re going to talk about some free SEO tool kits that you can use in your business. Now, let me just, there we go. So there’s a lot of different kinds of free tools that we use. There are seven that we use all the time. So the first is page speed insights. It’s important to understand how quickly the page loads. When you understand how quickly the page loads or when you’re able to optimize that page, then you can get a pretty good idea of it, it’s going to definitely increase conversion and it’s going to increase how it’s going to increase your ranks.

Pingdom tools

There’s a couple of things, a couple of ways to find it. There are page speed insights, which is good. We use Pingdom tools as a quick page speed test, too. So Pingdom tools are here, and then we’re just going to look at them for you. I haven’t. Last I saw, it was like .8 seconds. We’re going to see where it is now. It might, it has, it does seem like it’s been loading slower. It might just be because of more traffic, I’m not sure. But we have caches and all that other stuff up. So it looks like it’s running the test now. We’re at 1.9, 928 milliseconds is the page load time. And we have a D as a performance grade.

W3 total cache plugin

I think that’s pretty damn good if it’s under a second. Do you know what I mean? It looks like we’ve got a bunch of F’s, so we might need to fix that. But anyway, so how we do that, how we get a sub one second page load time is we use the W3 total cache plugin. We talked about this yesterday, but we use the W3 total cache plugin. And then we also combined that with Cloudflare’s free CDN. Cloudflare is also how we end up assigning AWS IP addresses, like for our software and stuff too. So W3 total cache has a free WordPress plugin. You can install Cloudflare as the CDN. So all of your images and your bigger files, your kind of static stuff, gets stored in Cloudflare.

And then you can end up, with minimal tweaking, you can have a pretty quick load speed. So 928 milliseconds is definitely not bad. There are some pages that are not that good.

Google Keyword Planner

We went through Google Keyword Planner in yesterday’s daily. Super important to use for you, whenever you create any kind of customer-facing content, you need to do the keyword research for it. You should look it up. You look up which keyword phrases somebody is typing in. A great example is this. So I used to think that all of our material needed to be written for digital marketing or whatever. Come to find out that many, many, many, many business owners type in advertising. They don’t think of it as marketing. They think of what they do as advertising.

If you are an agency, you need to optimize for the keyword phrase, advertising, not marketing. It’s just that it’s a subtle difference, but it’s how, it’s the context people approach, you wonder. That’s how you have to think when you’re looking for keyword research when you’re creating content for your website, how are people approaching you and your business? And then, how do you rank for that keyword phrase, or how do you advertise for that keyword phrase?

Ubersuggest

Ubersuggest is another great free SEO tool kit.  This is a great free SEO tool kit for figuring out what kind of content to write. So, here we have a keyword overview of woodworking. The search volume, this is Neil Patel’s, the search volume is 60,500, SEO difficulty, 74, paid difficulty, 82, cost per click, 105. It just gives you a very high-level view of what a particular keyword phrase is. Then we have some keyword ideas. Woodworking tools, woodworking projects, supplies, woodworking near me, plans. Now, yesterday we talked about buyer intent. So when you’re doing your keyword research, you don’t want just woodworking.

If you were to advertise for the keyword phrase woodworking, most likely it’s going to be a shit keyword phrase because everybody and their brother who wants to learn woodworking, who wants to find free SEO tool kit for woodworking, who wants to, all the generic stuff, free woodworking plans, they’re going to be typing in woodworking. Not a keyword phrase that you want. However, woodworking projects, if you have a database of projects you sell, then that might be a good one. Woodworking supplies might be a good one, woodworking plans. So what we try to find is long, long-tail keyword phrases, so four words, five words, six words.

Like I said yesterday, now, so many search queries are sentence-based. So how many people, because they’re asking their Google Home and they’re asking their Siri and Alexa, they’re asking them full-sentence questions. And that is their search. So understanding that ranking for those things is way easier than ranking for a keyword phrase, like woodworking, is important. Let’s see, the next.

Keywordtool.io

Keywordtool.io is another really good one, too. One of the reasons I love Keywordtool.io is it’s not just Google. Of course, you have Google, so you can type a keyword like woodworking.

And then, this is Cloudflare, BTW. These people are using Cloudflare, too. So you can see the woodworking free SEO tool kit, and then this is a, it’s a tool, as like any other, so you can pay to upgrade. Woodworking mask, woodworking supplies, clamps, aprons. So if you sell woodworking aprons, you’ll be able to see how much, but from a research standpoint, having this list of keyword tools is important. I also like to go through and understand that YouTube is a huge search engine. Amazon, I think, is the number three search engine. Bing as the number two search engine. Google is the number one search engine.

So each of these outlets treats you differently and you might be able to find some inspiration on one that you can bring to another. On YouTube, the woodworking bench, woodworking tools, are all trending. Now, if we go to Amazon, let’s look at Amazon’s woodworking and see what happens there. We have eBay placed or Instagram, too. That’s taking a minute to load. That’s all right. Just pulling it.

MozBar

MozBar is another one. There’s a lot of different SEO keyword research toolbars. MozBar is a good one. It lets you basically quickly glance at the metrics that matter when you’re doing keyword research and when you’re looking at stuff.

There’s also the Moz Keyword Explorer, which is part of the Moz toolkit, in terms of SEO. But one of the nice things about MozBar is it lets you compare sites. And then we have the Yoast SEO plugin, which we talked about yesterday. We talked about going through and using Yoast for you, using Yoast just to go through and optimize your webpages. And if we look at this page, so let me just let’s do this. I’m going to log in to Done For You, and then we’re going to look at how that particular page is optimized real quick here.

Yoast plugin

All right. I’m logging into the backend of Done For You. And then we’re going to look at how this page is optimized. So let me just do this. Okay. We’re going to go and edit the post. (silence) All right. So if we scroll all the way down. So this particular keyword post, the one that we were just looking at is 1099 words. Once we get this video transcribed and added, it’s going to be in the neighborhood of 5000 words, 4000 words, 5000 words. And this is how it is currently SEO’d inside the Yoast plugin. The Yoast plugin has some things.

So basically, free SEO tools are the focus keyword phrase. That is the keyword phrase we’re trying to rank for. And then if we look at the Google preview, we will see that we are using a free SEO tool kit. That isn’t good. We’re using free SEO tool kit in the, as the blog post title, free SEO tools here. So a quick way of just fixing this is we go up and we edit the free SEO toolkit. All right, let me see what else here, tool. That’s probably going to need a little bit of work because as we’re updating it, we’re kind of going through.

It gives us all of the things that, all the problems, all the things that we need to do differently for the keyword phrase, free SEO toolkit. So first of all, the key phrase needs to be in the introduction, so your key phrase or its synonyms do not appear in the first paragraph. This is always the case on all of our stuff because there’s a YouTube video at the top. So that YouTube video, takes up space for that first keyword phrase, which isn’t a big deal. You don’t have to get all of them in there.

The keyword phrase density. So this keyword phrase, free SEO tools, was found three times. It needs to be in there four times. There needs to be a keyword phrase in a subheading. So a sub-headline needs to have a keyword phrase, and then the SEO title is also wide. So these are all of our reds. This is all of our problems, all the things that we need to fix. Then we have improvements. So your meta description length, your image attributes, and then your key phrase in the title. Basically, as you do these things, it just checks them off. Boom, boom, boom, boom. And then your little toolbar up here goes from red to yellow to green. And then here we have the green. So outbound links, internal links, key phrase length, and key phrase meta description. These are all the things we did well.

That is how Yoast SEO keeps you honest with your searches. And now, the most important thing is just writing content. It’s just keeping up a trend writing content so that you can get that content ranked in Google. And how we do it, we record these dailies, send them off to a transcriptionist and then they, the transcriptionist goes through, transcribes the content, and then we post it up on a blog post.

We optimize it, we throw the content, we do all that stuff, send it off to podcasts, and so on and so forth. That’s just how we create content. It takes 45 minutes or 50, 45 minutes or so of my time. It takes about an hour of VA time. It’s nice, from a keyword research and optimization stuff standpoint, it’s nice and simple and it’s easy, it works well. We’ve done it for 92 episodes.

We have 92 total blog posts that we’ve either edited or created new in the last three and a half months. And it has been multimedia content and a lot of other stuff. If you would like more information on how we do it, on putting together a podcast, or this kind of a content marketing system in your business, go to DoneForYou.com/start. Sign up for an Action Plan Call with us. We’ll be happy to get on the phone and kind of layout a strategy for you. For all of the tools that we talked about here, just go to free SEO tools. Let me just drop the link one more time. Maybe it’ll go out through Facebook. I don’t think it went through Facebook the first time.

For Questions and Guide

If you have any thoughts, let me know, go to DoneForYou.com, just hit the little chatbox on the lower right-hand side, and you can talk to my team. You want to schedule a call, go to DoneForYou.com/start. And tomorrow, I think tomorrow we’re talking about video. We’re going to talk about creating the video and doing some video marketing and turning that into blog posts. If there are any questions, just let me know.

The post 7 Free And Powerful SEO Tools To Increase Website’s Traffic appeared first on Done For You.

Consider this: If you have an e-commerce website, only 2% of all your visitors will shop on their visit. The other 98% are just gone, according to Adroll.

Or maybe you wanted them to sign up for an offer you made on your landing pages or funnels or have your visitors contact you using your contact form.Perhaps you just wanted your visitors to create a free account for the SaaS product you just built.

Only 2% of your entire visitors will ever take action.

All the rest are gone, if you don’t do something about it, that is.

Retargeting helps you get those 98% of visitors back. It helps improve your overall conversion rates while simultaneously bringing your costs down. If you just threw money at a retargeting campaign and expect your users to come back to your site to finish what they started, it’s not going to happen.

Your retargeting campaigns will need the same diligence, attention to detail, creativity, and hustle for them to work for you. Here are some smart ways to make your retargeting work for you.

Build your audiences

Retargeting has everything to do with the kind of audiences you build on platforms. Facebook audiences, Google Ads Audiences, Adroll Audiences, or Retargeter audiences. Each platform allows you to build your audiences as you deem fit.

While we all know that there’s going to be at least one audience that’s a default audience (everyone who visits your website and/or landing pages). For the most part, the onus is on you to build specific audiences based on their browsing patterns, the URL paths you want them to take, or specific pages they visit on your site.

Depending on your website, you might want to develop audiences such as:

• People who visit all pages of your website (this is default)
• People who signed up as leads, downloaded a free document (PDF, eBooks), people who’ve contacted you, or people who signed up for an appointment.
• The complete list of your customers (always updated)
• List of customers who’ve added items to their cart but did not complete a transaction
• Potential customers who’ve initiated checkout but did not complete

Stay relevant

Relevance is big with retargeting and staying relevant (by showing the exact kind of content that your visitors would be interested in) goes a long way to make retargeting more effective.

By working with your audiences and with attention to detail, you could serve more relevant content with your retargeting campaigns.

If you had an e-commerce store, for instance, you could use Adroll’s Dynamic Ads to show your visitors the exact products that they were considering or those that they initially had an intent to purchase.

Here’s an example of an Adroll Liquid Ad:

Rework your creatives for retargeting

If you use specific ads and landing pages for your main paid campaigns, you shouldn’t use the same creatives for your retargeting campaigns.

Change your creatives (ads and landing pages) or tweak your main creatives to make it more relevant for your retargeting campaigns. In fact, if you could, create completely new creative assets for your retargeting campaigns.

Businesses that are serious about their retargeting campaigns generally create a dedicated set of ads and matching landing pages to launch specific retargeting campaigns.

Try retargeting email

The average shopping cart abandonment rate is at a whopping 67%, according to Baymard research.

That just hurts. A personal, engaging, and highly-effective way to try to counter the huge abandonment rate — and also boost revenue and profits — is to use retargeting email.

Email customers are at least 11% more valuable than your regular Twitter followers other social networks (with Facebook being the only exception)

According to Moz, email retargeting can give you 4X the revenue and 18X profits.

Leading retargeting platforms such as Adroll and Retargeter already provide you with features to send retargeting emails.

Include & exclude audiences

Don’t waste your budget by choosing “everyone” as an audience.

As you launch your retargeting campaigns, not everyone who visits your website and leaves is the apt audience. By including and excluding audiences, you get more control on who sees your ads and who doesn’t.

How you manage your audiences determines how effective your retargeting campaigns are going to be. For example, Shioban McGinty of HubSpot advocates that you should ideally exclude anyone who spends less than 10 seconds on your website (testing the time frame helps you identify your unique time frame, however).

By using “include and exclude” features available on every platform that you’d use for retargeting, you can:

• Identify and include high-intent audiences who are most interested in your business, products, or services.
• Include only those people who might have followed a specific path or pattern while on your website (such as people who read your blog, and then checked out your services page, and also landed on your contact page).
• Exclude people who might have already purchased your products or those that don’t need to see your campaign at the moment.
• Exclude people who “bounced”, “didn’t spend enough time on your website”, or those who might have accidentally landed on your website.

How do you manage your retargeting campaigns?

If you’d like help to strategize, launch, and manage your retargeting campaigns, or if you’d like to discuss your paid marketing strategy, our team is on standby and we’d love to talk. Hop on a call now. 

GSDdaily Episode 86

This entire week we’re going to talk about retargeting. It has been such an important part of our business and our clients‘ business because the people who see a retargeted ad, this isn’t the first time that they have seen you, or they’ve seen your videos, or they’ve seen your brand, or they’ve taken part in your message.

The people who see your retargeted ad have already been to your website. They’ve already seen a Facebook video or a live stream. They may have already interacted with you and your business at least once, and that is the power of retargeting. That’s why retargeting turns into such a fantastic marketing medium, especially when you’re just starting up or when you’re trying to scale because your retargeted budget is going to flip into cash a lot faster.

Somebody who has been on your website, they’re going to come back to your website, they’re going to go to your sales page, your offer page, whatever, and they’re going to convert that much more quickly. Because let’s face it, only about half a percent, 1%, 2% of people who are going to buy something from you the first time they see it or the first time they land on a website. Most of your sales though are going to come from your retargeted traffic, people who come back to your website and they purchase after they’ve had some time to think about your offer.

Today, we are going to go through a guide. Retargeting Campaigns: Smart Tips To Get More From Less. This is the article, I’m going to add it here to the chatbox. Here’s the post, and you should see that on Facebook and YouTube and wherever else you’re watching. For those of you who don’t know who I am, my name is Jason Drohn, creator of DoneForYou.com. We specialize in creating offers, building sales funnels, and setting up marketing automation and traffic campaigns, basically everything that you need to have in order to scale a digital business.

Retargeting Campaign

Today, and this week, we’re talking about retargeting. Mostly because it’s super easy to set up. It’s super easy to set up, it’s super easy to build retargeting campaigns from, and the software is really pretty prevalent. It doesn’t take too much to get going and you’re going to be able to get some success from it pretty quickly. We’re over here on the tutorial page here, Smart Tips To Get More For Less, this is the video that you’re watching right now, go ahead and hit that subscribe button right there and subscribe to future videos so that way, even if you miss the email or whatever, you still know the link for our daily live streams.

Now, retargeting helps you get all of the visitors back who come to your website. They don’t do anything or watch a video. They don’t convert. There’s a couple of steps. As you can see here, there’s a couple of scenarios. First of all, you have your prospect. Your prospect doesn’t know who you are just yet. Your prospect hits your website, and then they browse around, they click around. They’re tracked once they get there. There’s a little tiny, what’s called a cookie. That cookie that is installed in their browser, pixel fires is what it is, and now we have the ability to follow them around the rest of the internet.

We use a piece of software called AdRoll to do this, and I’m going to show you how to set it up. In a video this week, we’re going to talk about banners, and then we’re going to talk about setting up AdRoll, and then we’re going to talk about setting up the pixels. We’re going to go through and set all of that stuff up in the rest of the episodes this week. Today, I wanted to lay a good foundation for what retargeting is though.

Pixel Fires

When somebody hits your website, pixel fires and installs a cookie on their browser. Now, what that does is it lets your banner ads override all of the other ads that are on the websites that they’re visiting. If somebody comes to your website and then they go to Woot.com, let’s say. They go to Woot, and they will see your banner override whatever banner is supposed to be there. There are always banners that are circling, but basically what happens is that the retargeting overrides the banner placement, and you pay a little bit more because all of the banner ads are built on a bidding mechanism.

It overrides the banner that is there. You pay a little bit more, but this person is super, super hyperactive because they’ve already been to your website. They already know about you. This is their second, third, fourth, sixth, seventh, twelfth impression. At the end of the day, they’re more likely to convert, and they do. Your return on ad spend from retargeted ads is the highest it is going to be in all paid advertising. When a prospect is tracked, then they leave, and then they see your ad on other sites.

Now what happens is when they come back, then it resets that ad. It resets that pixel. One of the things we do on Facebook a lot is we do, if they’ve been to the website in the last five days, show them this ad, if they’ve been to the website in the last 10 days, show them this ad and then exclude the previous five. You can use banner ads almost like an autoresponder, which is kind of cool.

Audiences

Retargeting has everything to do with the kind of audiences you build on platforms – Facebook audiences, Google audiences, AdRoll audiences.

Your audience is the people who visit a specific website or a specific landing page or a specific confirmation page or whatever. That is your audience. And your audience can be just the people who buy X products, or it can be just the people who signed up for Y lead magnet. It can be super, super specific, or it can be everybody who has been to the website in the last 30 days or the last 180 days. It can be very, very broad. You can have audiences of different sizes, and your use of audiences is how the banner network knows what to show and when to show it.

For example, you can have people who visit all the webpages on your website, people who signed up as leads, a complete list of customers, all your buyers. On Facebook, you can upload your buyer’s list and create custom audiences and build lookalike audiences from those. The list of potential customers who have initiated checkout, but did not complete, so will be added to cart or cart abandonment buyers, or cart abandonment prospects. What retargeting does really is let you stay relevant. People will be reminded of your brand whether they buy from you and do business with you or not. They’re reminded of your business and your offers.

There’s a lot of companies that we work with where sometimes their customers forget about them. Even big contract manufacturers and stuff, every once in a while, if the email list isn’t really engaged or the prospects don’t have a reason to come back to the website, they don’t. Then it’s out of sight, out of mind. What banner retargeting lets you do is for a very, very minimal budget, you can continue to show ads to your website visitors for up to six months. Seven if they’ve been to the website, they’re going to think you’re still everywhere. In the next six months, your audiences will continue seeing your ads as long as that cookie is still installed in their browser, which is awesome.

Banner Ad Sizes

What you want to do though, is you want to make sure that your creativity is on point. When you get into banner ads, which is what retargeting mostly is, or AdRoll retargeting, which is what I’m going to show you how to set up, it’s all banner ads. There are six sizes, six specific ad sizes that are the most popular on AdRoll, but they also have video ads, they have some odd sizes for websites that have odd placements. There’s a lot of different ways, but you need to have good creativity.

Designing Banners

We use Canva for a lot of our own projects for the stuff that we do because we test a lot of stuff. We use Canva, we use a lot of Photoshop. Canva and Photoshop are really kind of the big ones. Photoshop tends to be the place where we do a lot of very specific creativity. I have some Done For You ads running right now that are just simple ones done in Canva. It’s really just meant to test a bunch of different creative quickly and see what flies, then we can perfect the images and all the text and all that other stuff.

I try to put new creative up about once every 45 days to 60 days for us. That tends to be when it starts to play out a little bit from a retargeted banner standpoint. But anything less than that, you don’t necessarily reinforce the message. I was actually just kicking through AdRoll this morning, and that’s our project. That’s what we’re going to do is we’re going to create some new creative this week, and then I’m going to show you how to post it and show you how to set AdRoll up. That way you see actual retargeting campaigns going live, and then you’re going to see campaigns while you’re out and about because you’re on the website too. That’s going to be a lot of fun.

Include and Exclude Audiences

Now, one of the important things about AdRoll, is you want to include and exclude audiences. How that works, the exclusion tool is really pretty interesting, because the idea is you have your big whole. Your big whole is all of your website traffic. And then you want to not show your ad to certain buyers, and the buyer’s list is going to be just a smaller segment of the overall whole. You have your big pool, all your website traffic, and then a smaller group of people who bought. We want to exclude this group from our AdRoll, from our banner campaigns.

What ends up happening is, because you include the whole, you have all of your website traffic. You exclude your buyers, none of those people are going to see your ad. Now, all that’s left is everybody who hasn’t purchased. It’s just a math problem, basically. If you have 15,000 people who have been to your website and 2,000 buyers, then you’re going to be marketing to 13,000 people, 13,000 non-buyers. Your main audience, and then your buyers.

Then those 13,000 people are going to be seeing your ad until they buy. Once they buy, they’ve obviously put it into the exclusion list, then they don’t see you. That is how you start building complex kinds of retargeting automated sequences. You start doing things like abandoned cart sequences, and very specific segments where only certain buyers see certain offers. You can really go down a rabbit hole on it. Two segments that you need,

1. prospects
2. buyers

People who paid you money and people who haven’t paid you money yet.

The people who haven’t paid you money yet, you send to an offer. The people who have paid you money, then you can put them in the next offer, you can put them in some sort of onboarding or a webinar, or a customer appreciation, or discount code or whatever. There are lots of things you can do there. But that is really probably the simplest way to start setting up the audiences and the exclusions. That is kind of just a very broad-brush, as I hit my microphone, a very broad-brush explanation of retargeting.

AdRoll – Banner Retargeting Platform

Now, some of the things that we’re going to talk about this week, just to kind of set up the rest of the week is, there are a couple of things we need to do. The first is AdRoll is a fantastic banner retargeting platform. They actually do quite a bit more now, they do email retargeting, they have some cold traffic, they have some email matching stuff, but we’re going to be walking through setting up AdRoll for your business and your website. You can actually just grab an account first, and that way you already have it all set up for when we’re ready to dig into AdRoll throughout the rest of the week.

The setup is free. You can create an account for free. They will give you a pixel, and then you put the pixel on your website. As soon as the pixel is installed on your website, then it’s going to start tracking all of your audience, the people who are coming to your website. And with that, it’s going to track. Everybody who comes to your website, it’s going to pixel them, cookie them, and then it’s going to put them in an audience. It doesn’t charge. I don’t believe it charges any money for just putting together those audiences. It doesn’t start costing something until you start running ads to those audiences.

I am very much a believer in more data is a hell of a lot better than no data. Set up an AdRoll account, install the pixel, and start tracking the people who are coming to your website. We can always work with those audiences. We can always say, “If somebody landed on this webpage, then they are a buyer. If they landed on this webpage, they are a prospect because they signed up for something,” like a confirmation page. Or if they signed up for none of this stuff, then they are still just a prospect. We can always set up those audiences later, I will walk you through the audience set up this week. But you need to have audience data in order to set up those audiences.

Designing Banner Ads on Canva

The banner ads, we’re going to design in Canva. I believe it is also free to set up banner ads. There are paid plans where you can do animated gifs and stuff, which we do a lot of. In Canva, you can set up a banner ad, and we’re going to talk about sizes. There is some very specific kind of sizes. I believe 468 by 60 is the size. We’ll give you the sizes. Basically, how I ended up setting Canva up is I kind of start with one. I clone it and resize it to a bunch of different sizes. Then I drag the text and stuff around that it fulfills the needs I have for AdRoll. That’s how I do the banner ads.

And then we’re going to upload those banner ads into AdRoll. AdRoll also does Facebook, but we set up Facebook retargeting inside Facebook. That is the plan for the week. We’re going to use AdRoll for banner retargeting, we’re going to install the pixel. Well actually, you’re going to install the pixel today. And then tomorrow, we’re going to do some banner ad designs. We’re going to talk about some retargeting more in-depth on a banner creative level. For the rest of the week, we’re going to set up banner retargeting on your website. We’re going to do that by walking you through audiences, exclusions, inclusions, and then, of course, optimizing the ad campaigns.

For Questions and Guide

I hope you liked today’s presentation. If you have any questions at all and you want to go through a little action plan call where we actually book a time in the calendar, talk about your business, talk about your sales follows, your traffic strategies, your offers, your marketing automation, all of that stuff, go to DoneForYou.com/start, fill out the little form, and book a call on our calendar. If there’s anything we can do in the meantime, just go to DoneForYou.com. There’s a little chat box in the lower right-hand corner. Just click the little chat box and then just pick an option here. Fill in what we can help you with, and we’ll be happy to lend a hand.

That’s about it. I will talk to you soon, have a fantastic Monday. I’m looking forward to the rest of this week where we kind of uncovers retargeting.

The post Retargeting Campaigns: Best Tips For Selling More appeared first on Done For You.

We are going to talk about lead funnels and basically generating leads online. We’re going to cap off everything we’ve learned up until this point.

• Monday we talked about pay traffic, free traffic, lead generation, lead generation systems, and scenarios.
• Tuesday, we talked about lead magnets.
• Wednesday we went through some lead generation strategies that are some paid traffic stuff, some free traffic stuff, some affordable stuff.
• Thursday, we walked through some plugins that you would be able to use on your WordPress site to generate said leads.

Today, what we’re going to do is we’re going to wrap everything up. We’re basically going to walk through a lead funnel and walk through how it’s built out. If there are any questions you have, you can just go ahead, go to DoneForYou.com/start. Fill out the little form and book a call on our calendar and we will help you walk through this. We will figure out what you need for your business, for your offer, to start generating leads online and start generating sales online. Now if we go over to the blog post, basically a lead funnel.

A lead funnel is a system that generates leads to demand for your company, for your organization.

Two Scenarios of Lead Funnel

1. Email Lead

If all you need is an email address to build your list, then you can set up your lead funnel specifically for just building your list.

2. Fully Qualified Lead (FQL)

If, however, you need a more complete record, a more complete lead, to call them back, to send them direct mail, then it’s called a fully qualified lead. In our world, it’s FQL. What we have is we have these channels, these traffic channels, over on the left-hand side, and this is just who works with the most frequently.

These traffic channels are your verticals, your sources of traffic. Depending on your offer, you’re going to pick Facebook or you’re going to pick Google or you’re going to pick LinkedIn or Pinterest or email lists, or retargeting. You’re going to pick the channels where your prospects live, where your people go and hang out, where they check in on their kids, photos, where they search for stuff.

Interruption-based Traffic or Search-based Traffic

Now, we have talked a lot this week and in previous weeks about this idea between interruption-based traffic or search-based traffic. Facebook is a great example of interruption-based traffic. Somebody is scrolling through their newsfeed, and then they’re like, bam, this ad shows up on my newsfeed because I’m interested in something that the advertiser thought I should be interested in to see that ad.

Your search traffic, however, is when somebody goes to Google, types something into the search bar, and then your ad pops up. You know about search traffic because you see it all the time. Also, you see Facebook traffic, you see interruption-based ads, you see both these scenarios.

You just have to think, “How are my prospects going to find me the quickest and how are they looking for a solution to their problem?” For instance, if somebody is looking for custom contract manufacturing within Pennsylvania, let’s say, they are going to Google to look for contract manufacturing. Do you know what I mean? They are not waiting for a video to show up in their Facebook newsfeed, because one never will.

On the other hand, if you were selling a direct to consumer, let’s say a T-shirt, if you’re selling a T-shirt, you’re probably not going to go to Google and type funny T-shirt to wear to my aunt’s birthday party because you know the results of that are going to be shit. If you see a funny T-shirt pop up in your newsfeed, you, chances are, are going to buy it. Do you know what I mean? The scenarios are different. The contexts are different in both of those platforms.

Extend that to LinkedIn or Pinterest or Twitter or any of these other traffic channels. That’s what makes up the left-hand side here. Now, the reason it’s important to understand that is that, depending on how somebody finds you, that will dictate the conversion on the lead magnet. Right here is our trivial, quintessential lead magnet. We’ve talked a lot about lead magnets. Tuesday was entirely about lead magnets.

Fully Qualified Lead VSL

The other thing that we’ll do here is a fully qualified lead VSL, basically a video sales letter or sales video that is two minutes, three minutes. Then during that video, underneath you say, “Click the button below” or “Apply,” “Fill in the form below and schedule a call on our calendar.” Now that is going to give you a fully qualified lead.

They watched the video, like what you have to say, and they fill out the form. Then they become a fully qualified lead in your world. It gets sent to a sales guy; it gets sent to you. You get a text message, however, you have the automation set up. You’ll get that lead coming in your door. You may call them back and say, “Hey, I noticed you just filled out a form on my website. Thank you so much, blah, blah, blah.” Or you wait for them to schedule a call on your calendar. That’s an FQL. That’s a fully qualified lead sales video.

Email Lead

Now, if you are looking for just an email lead, then you can have a simple lead magnet up, a simple landing page that gives away your lead magnet, your pdf, your checklist, your free software, you’re whatever. This is the page we looked at yesterday. It can be as simple as just a headline and a couple of sub-headlines. Then you can go off and talk through a bullet point or you read the bullet points and then you can opt-in.

It can be an automated webinar landing page. It can be something like this: headline, sub-headline, video. This is an example of an automated webinar, but it’s still a lead magnet because we’re still generating a lead here. All we’re looking for is an email address. There’s a lot of ways that you can generate the lead in your lead funnel. The most important thing is you need traffic, you need your lead magnet.

Then once they opt-in, what’s next?

The best thing to do, once they are opt-in, is to kick them over into a confirmation offer. On the sales page, you have a short video that says thanks so much for your opt-in; thanks so much for downloading the report or grabbing the checklist or whatever. In your email, you will get your download link, but while I have you here, one question that we get asked often is how to X, Y, and Z. That is the perfect transition into your offer. It can be more elegant than that. It can be a little bit better scripted than that, but that is the transition that turns your free lead into a paying buyer.

Somebody comes in. They are opt-in for your lead magnet and sign-in. All of them can download your report. They agree to give you their email address and they are now on your marketing list. Then you pop up with a video and say, “Thank you so much. One of the questions we get asked so often by people who download this report is how to build something out of two by fours,” let’s say. “Well, as luck would have it, we have 27 projects that we will give you the plans for on how to build something out of two by fours, and that, my friend, is only $4.95. Click the button below to download said tutorial.”

Then they download the tutorial. Awesome. $4.95. You just worked a little bit of that ad cost off, meaning you just self-liquidated a little tiny bit of that offer. Now you can throw upsells after that. You can do one-click upsells and down sales. You’ll do so much stuff after that first sale is done.

Importance of Confirmation Offer

In that confirmation offer, that really is where this lead funnel turns into a VSL ascension funnel or a webinar funnel or a self-liquidating offer funnel or any of the other things that you can do. At the end of the day, you want to sell them something quickly so that you are paying for this traffic.

Right now, if you’re generating leads for $3 or $4, an email lead for $3 or $4, you’re doing pretty good. If you’re generating a fully qualified lead, something with a name, address, phone number, all that, for 20 bucks, 30 bucks, 50 bucks, you’re doing pretty good. You want to flip that lead into cash quickly so that you can then reinvest back into more traffic.

That’s why this confirmation offer is important in a lead funnel because we want to self-liquidate this funnel. We want to self-liquidate the traffic. Then after that, you can drop some upsells. You can do some down-sells. You can do automated webinars. That is what turns these little systems, these engines, into something that are doing five times the return on ad spend, or 10 times the return on ad spend, where they’re literally printing money every day.

You’re not paying for your leads. You’re literally getting paid to generate leads and to grow your list. That’s what digital business should be. Right? Traffic channels, you got a lead magnet, then you put a confirmation offer behind that lead magnet. Then after that, you’ve just got to worry about the fulfillment of the thing, make sure that somebody gets the pdf that they just downloaded, or they get the offer that they just downloaded, whether it’s video access or membership access or whatever. Then oftentimes you go through an onboarding scenario.

Now, if you have a high-end offer, let’s say you have a $2,500 a month coaching package. You are going to generate leads right here. You’re going to take Facebook traffic, Google traffic, re-targeted traffic, whatever. Then you are going to send them through your lead magnet, you offer. Maybe you’ve got a book and you can sell your book for $4.95 or $9.95 or $4 or whatever. That can work on your self-liquidating piece.

At the end of the day, if you can qualify your buyer and then you can onboard them into your coaching or you can call them on the phone and say, “Thanks so much for buying the book. What were the specific goals that you had in buying the book because maybe there’s something that I can help you out with pretty quickly.” That conversation will oftentimes turn a book buyer, course buyer, a lower ticket offer buyer, into a client, somebody who is paying you quite a bit of money every single month to transform their lives in a way that not just a book can do.

Accountability in Coaching and Consulting World

Oftentimes, in the coaching or consulting world, people are looking for accountability. In looking for accountability, that’s where your personal services are valued, whether it’s a mastermind or a coaching program or a digital course or whatever. That is how you flip these lead funnels into revenue generation monsters.

Now what we haven’t covered here is in this middle. As you know, sales funnels, lead funnels, whatever, they’re not just a collection of pages. They are, yes, the pages; they’re the pdfs that you download, but they’re also the emails in the marketing automation that go out, the text messages that go out, the emails that go out as somebody ascends. Oftentimes, we’ll do an exit pop on the lead magnet, so that when somebody hits the lead magnet page and doesn’t opt-in, well, they exit pop into an email sequence that brings them back to the lead magnet.

We want them to come back and say, “Hey, you didn’t download this yet.” Or we want them to come back into the offer. If they download the lead magnet, but they didn’t buy that confirmation offer, we want to send them emails to say, “Hey, come check out this $4.95 book, come check out this digital course,” because then once they’re a buyer, they get put into your fulfillment campaign,  they are now a buyer.

That is the lead funnel. That is how you turn a lead funnel into an offer, a self-liquidating offer funnel. Basically, you can just modularly build on this thing. You don’t need this whole thing upfront. All you need is some Facebook traffic, a landing page and a confirmation page. You can then add this email copy and add some different forms of traffic.

The most important thing is you want to make sure that you put an offer in there as quickly as possible, you’re able to self-liquidate some of that traffic. You have your Facebook traffic and it’s dropping into a lead magnet page. From there, on the confirmation, you’re making an offer. You’re making an offer for the product that you have or the product that you built or an on-demand program or whatever. You make the offer, you fulfill the buyers, and then that’s it.

For Questions and Guide

If you have any questions at all on this, the lead funnel, the scenarios, the creative that you need here, the traffic channels, whatever, go to DoneForYou.com/start, fill out the application on that form and then book a call on our calendar and we will get you all squared away. We’ll put together an action plan and traffic strategy, what you need to have, where you need to have it, all that stuff.

If you have any questions at all, go to DoneForYou.com and there’s a little chatbot in the lower right-hand corner. Just open it up. It’s got a little chatbot, but then you can feed right to a live person, just fill that out and then let us know. I will talk to you soon. All right? Have a fantastic weekend. If you need anything, just reach out. See ya! Bye.

Video Transcript: GSDdaily 004

Today, we’re going to chat about generating leads with a lead magnet, through a lead funnel. It’ll be loosely tied to this article:

The Ultimate Guide to Creating the Perfect Lead Magnet

Hey, what’s up? This is Jason Drohn, welcome to today’s Get Shit Done Daily. We’re going to talk about lead funnels and basically setting up a lead generation system that you’re generating leads for your business, for your enterprise, for your nonprofit, whatever, all the time, 24/7, when you’re working, and when you’re not. That’s the idea, right?

We are actually using a new streaming software today called StreamYard, which is pretty damn cool. Better than the preview. It’s far, nicer than what we were using, Restream, and that I can do some really, really cool stuff. Like I can share my screen like that and I can remove it, which is pretty cool because of that way… I mean, a lot of times this isn’t just riffing, I’m creating content for blog posts, but kind of talking through this stuff, and I already have 400 blog posts that have been written on Done For You, and all the other material and lead funnel stuff. Sometimes it’s easier just to kind of walk through that stuff and then if you want more you can obviously go click the link and do all that. That is kind of some of the low down.

Now for those of you who are new to this every day, 10 a.m. Eastern Standard Time, we stream live and the idea is to help you work through whatever it is kind of is catching you up in the moment. Because many new people are working from home, it’s a unique challenge because you don’t get to bounce anything off of coworkers. There’s a certain level of just masterminding coworking and stuff that happens through this when you’re working together when you’re working in the office and literally I haven’t had that experience in 13 or 14 years, 14 I think now because I’ve been working from home forever and there are unique challenges to pulling it off well.

I know after Charleston and I moved in together there was just… It’s different working from home, it just is. There are certainly some things, some best practices that go along with remote working and stuff. We’ll get into that stuff. I mean, by all means, if you have anything, go ahead and comment on it and I’ll kind of chat below, but at the end of the day, working remotely is in some ways better, in some ways worse than working in an office. I mean, from a better standpoint, there’s all kinds of tools and tech and stuff that you can use and it really puts the priority on getting things done, because in getting things done, that’s what your clients want, that’s what your boss wants, that’s what the company you’re working for wants.

All of the water cooler talk and the looking busy and all of that is literally stripped away. I mean, because your boss, your team, your clients, they don’t see any of that. All they see is what you are actually doing and what you’re delivering and what you’re turning around. That’s probably the biggest change to remote working.

Now today what we’re going to talk about is generating leads through a lead funnel. And there’s a couple of ways, so what I’m going to do is I’m going to pull up a blog post that we wrote on how to create a perfect lead magnet. Now your lead magnet is the thing that is going to… Is the thing that people are going to opt-in for.

Basically your lead magnet, somebody clicks on a banner ad and somebody clicks through a blog post, whatever, they go to your website, and then for the most part they land on a landing page. A great example of a landing page is actually right here. You probably can’t see that. I think you can see this if I open it up into a new tab though. This is an example of a landing page.

Literally, business accelerator toolkit for coaches and creators. Hit the download now button. This is a two-step opt-in. Basically, poop, enter your email address, enter their email address, and then they are off and running. It ends up being pretty cool, right? Now, what we need to do though is we need to give them something in exchange for their email address. That thing is typically what is called a lead magnet.

Now lead funnels take a lot of different shapes, a lot of different forms. At the end of the day, what you want to do is you want to give them something of value that you could pay or you could charge for and will help them in their life. And the best way to think about this is to think of your primary target market, your customer avatar. Like what little tip can you share with them that will get them taking action and will get them to opt-in, join your email marketing list and move them closer to buying. In a lot of markets, a simple PDF is really going to do the trick. A six to eight-page report, you can type up in Apple Pages or Microsoft Word, export it as a PDF, and then give that PDF away for free.

We just want to be really, really specific. Here are some example headlines just… Seven secret persuasion tricks to increase webinar conversion, or seven WordPress plugins that increase visitor engagement without them even realizing it, or seven email templates to re-engage the email subscribers who have already written you off. Every market has those little tips, those little strategies that somebody will opt-in for. And then what you want to do is you want to build a landing page around that market. Now in this example, literally our landing page is the simplest, cleanest looking thing ever. This converts really, really well. In other markets that might not, you might want to have a big background image or whatever, but all in all, works out nicely. There’s another example of a landing page and the survival space and then another landing page.

But down here below we start talking about the different types of lead funnels and lead magnets.

The seven types of Done For You lead magnets, one is a report or guide. Like I said, six to eight-page report that you can type up and you probably already have this thing done. I mean, if you’ve written a couple of blog posts, you can put those blog posts together, give them away for free as a PDF, and then boom, you’re in the game. You can give it away for free. You might not even need to export it as a PDF, you might just be able to literally link them directly to the blog post and call it good. It’s opt-in form and then the blog post and bam, you get their email address, they get the thing that they opted in for, and then you’re good.

The other thing is a cheat sheet or a process map. I actually just recorded a video on giving away one of these things for sales funnels. You will see that in the future, but basically, a flow chart that walks somebody from point A to point B. It might be whatever your market, I mean, whether you are an accountant or whether you are selling digital products or a coach or whatever, is there a process that somebody can go through and then give that thing away for free. Give it in exchange for an email address. A checklist is another great one, the software is another great one. I actually just had a call yesterday with a guy who writes software and he was going to give the software away for free to generate leads, but that was also his offer.

My advice to him was, look, let’s create a lead funnel that we can give away for free to your prospects, and let’s sell the software because the software is expensive to write and it’s also expensive to maintain. A checklist, another great freebie to give away and we’ve talked about this. I actually just recorded a video for one of these too. Videos, you can record a video and then give it away for free as a lead funnel generation.

We have typically had less luck giving away a video from a lead funnel standpoint in a lead funnel because the video was kind of synonymous with YouTube, people don’t necessarily value video the way they previously did and they don’t necessarily want to wait eight minutes to get the full impact of that video, to actually absorb the content. What they would rather do is download a checklist, download a process map or a flow chart or even a short PDF, skim through it, figure out what the hell you’re talking about, and then they kind of scroll back up to the top and then they watch the rest of it.

With a video, they can scrub of course, but then they miss it. Do you know what I mean? They might miss the payoff that they are hoping for. Oftentimes we don’t see videos work swell from a lead generation standpoint if it’s not highly visual in nature. Now a visual kind of thing, visual in nature, I mean it might be golf, might be fitness, might be even some survival stuff, but those are going to be some niches that video will be a little bit more impactful on when they’re actually learning how to do something.

I was just talking to Chelsea about how I have a couple of DIY Builds videos up and they’re in crazy traffic right now. Not necessarily views, but when somebody watches, they’re watching for a really long time. Like the last couple of weeks we’ve kind of entered into this kind of content consumerism, people are watching videos, they’re staying for longer, click costs are going down, banner impressions are going up. Lead cost is going down because there are just more people online and they’re staying for longer, and they’re doing more things. It’s nice that way. Do you know what I mean? Tutorials always, always, always a great way to generate leads and prospects. It is through a lead funnel is to give tutorials and offer tutorials. Now oftentimes, there was a piece of software called Clarify-it which lets your screenshots and then document the screenshots.

I don’t know of another piece of software out there that does that. I’m sure there is. I know Clarify-it kind of morphed into another brand, but I haven’t done it in a while but screenshot-based tutorials always work really well because they move somebody through like learning… Let’s see, quizzes and surveys, and chatbots, huge for regenerating leads. We actually just implemented a chatbot on the homepage of Done For You to see how it would work.

It’s already sending leads through our lead funnel to people who are already moving through it, which is fantastic. We’re actually using it for what you’ll see in pretty soon. It is a Done For You button that you can add into your membership area or coaching area. Also, an offer done for your services, and get paid a commission. It’s all based on this quiz survey chatbot model. The idea is that if you ask somebody a couple of qualifying questions before you ask somebody for their email address. They are more likely to give you their email address in exchange for results or in exchange for marketing or whatever thing that they want by going through the survey.

Now it can’t necessarily be kind of a weird survey, but you can also segment them into buckets and then send marketing material out based on how they answer. That is also really, really hot. Let’s see. We have some lead magnet ideas for coaches. In setting up lead funnels for coaches, lead generation for coaches, I mean there are some lead magnets you can use. For health coaches for foods, you can buy at the grocery store that they give you instant energy or three steps to changing any habits, no matter how addicted you think you are. Those are just some general kind of lead magnet ideas.

Real estate finding deals, flipping properties, that kind of thing. All in all, your lead funnel has a couple of core components. It has your traffic, you need a traffic source to have a lead funnel of course. You need eyeballs coming to your website, hitting your landing page, and then ultimately opting in or becoming prospects in one way or another for your business, for your thing. You need traffic, you need a lead magnet, you need something to give them for free in exchange for their email address. And then not only do you need to give them that thing, but you also need to market to them tomorrow and the next day and the next day and the next day and for years, I mean this is not open-ended or this is not a closed-loop thing.

You don’t write five days worth of email or seven days’ worth of email and then call it good and hope that they convert because they won’t, the majority of them won’t convert until the end of the first week or second week or month. We have people coming to us that are literally just getting started in some of our services six years later. If we would have stopped marketing to them then, I mean they would not have turned into customers. That’s the point of lead generation. You nurture them again and again, you move them through buying cycles, you nurture them, you send them blog posts, that’s the point of lead generation. It doesn’t just end after five days. You need traffic, you need lead funnels… You need a landing page.

A landing page, a great example is this. Nice and simple. We have other landing pages inside of our access CRM. There are landing page builders and all kinds of ways to create landing pages. But the most important part of the landing page is that it converts somebody to going from just traffic, somebody who’s visiting your website to ultimately opting in for your marketing message, and that’s how they become a lead. Your lead funnel is how you scale this thing from 10 leads to 20 leads to 50 leads to 100 leads. And then ultimately it’s how you convert that lead into a paying buyer so that you can then scale faster and stronger and harder and all of that other happy fun stuff. That’s the idea behind lead funnels.

Now if you guys have any questions, I think this question box actually works, the one that Restream didn’t. Go ahead, ask some questions. Let’s see. Otherwise, I’m just going to kind of click around here. It looks like we got some private chat options, which is kind of cool. Let’s see. Got a couple of banners, I’m going to post them… All right, I just chatted out, how are you doing to everybody. Let me know if you see that it would be awesome. All right, I think some of the platforms are coming back. It looks like it hit. All right, cool.

All in all, that’s lead generation. If you’re watching this and you have any questions on lead magnets, let me know. Like this, share it, whatever, that’d be awesome. In terms of lead magnets, some of the most successful lead magnets that we have ever produced are, one of them was the 100 email subject lines, it was nice, simple, quick to get going. And at the time we were generating email leads for about $2 apiece. Now that same lead magnet generates email leads for about $4 apiece.

We have seen very, very specific lead magnets converting for far less. In their survival market right now, we have a lead magnet that is converting for about 40 cents. 40 cents per email lead. It was 80 cents per email lead, but then it kind of… We have now, amiss the coronavirus and the lockdowns or shutdowns and everything else. It has really spurred the survival mentality so that lead magnet is performing really well.

It’s a 30-page ebook or something. It’s quite a bit longer, but checklists and build maps are working tremendously well. It is because they’re just compact and nice and focused. You immediately know what it is you are getting into. Now if your lead funnel starts with something like that, four ways to double the revenue of your business in the next 60 days.

It is generic and general and whatever that people just keep swiping, whatever, whatever, whatever, okay, fine. That’s the problem, that’s why you need to make these things super, super, super-specific.  Even this one, business accelerator toolkit for coaches and creators, this isn’t specific enough, but we don’t… This is very simple just to exit pop traffic. We don’t necessarily need… We are not paying for traffic or paying for leads here. That is the idea. Now, let’s see. All right, we got… That’s good.

All right, if you guys have any questions at all go to consultingsession.com, fill out the little form. Book a call with me and I’m happy to get on the phone and talk about your business.  We can talk about ad campaigns, or anything else, whatever you need. Literally, I am here at 10 o’clock every day, Monday through Friday. I will answer your questions and deliver content. Teach you the things that I know might help move your business forward. If you have any questions at all, go to doneforyou.com/gsd. Let me see if I can throw this in here. Ask questions for the next show at doneforyou.com/gsd.

All right, ask questions for the next show, you can type that in. I’m going to play with these banners over here. Let’s see. I’m going to create a banner and say, ask questions for the next show at… Let’s see what this does. All right. I’m going to show you this thing. Let’s see what this does. Woo, that’s pretty. Maybe I don’t want to scroll it as a ticker. Okay, let’s see what this one does. I’m going to show this guy… Oh, there it is, nice and big. Cool. No. All right, here’s another one. Get an action plan call at… All right, how about this one? We’re going to do this. Show this guy, bam, get an action plan call at doneforyou.com/start.

If you have any questions at all, go to doneforyou.com/start, sign up for an action plan call, and then we will put together a plan for web design, web optimization, ad management, whatever. As I said, we just want to get your shit figured out and help you move forward, help move your business online, help you get leads in sales and traffic, and all that stuff because literally I mean, I don’t know when this is going to kind of be fixed. I was just reading a business report that could be changed for the next 18 months or whole life could be changed for the next 18 months and we might have this rolling kind of blackout window or something, I don’t know.

All I know is that business will be different after this than it was before. And many people are going to now be turning online to do business because they have had to do it for a couple of months and they’ve gotten accustomed to it, same with remote work. And the companies who shut down, might not call people back or it’s not even they won’t call people back, but I mean, the entire country might go remote. I mean, there’s all kinds of random stuff that could happen. For me, I just want to help you get ahead of it. That’s really the idea. Now, if you have any questions, let me know and I will talk to you soon. All right, thanks. Bye.

The post How To Create A Lead Funnel For Your Website appeared first on Done For You.

Introduction: Why WordPress Lead Generation Plugins are a Game-Changer

Lead generation is the cornerstone of success in the ever-evolving digital marketing landscape. We've explored various avenues, from paid traffic to budget-friendly strategies. Today, we're focusing on how WordPress lead-generation plugins can be your secret weapon in capturing high-quality leads. With WordPress powering about 25% of the internet, it's a platform that offers an array of plugins designed to make lead generation as efficient as possible.

The Significance of Lead Magnets in Your Strategy

Before diving into the WordPress lead generation plugins world, it's crucial to understand the role of lead magnets. These valuable resources you offer in exchange for a visitor's email address serve as the entry point to your sales funnel. Whether a downloadable PDF, an exclusive video, or a free trial, the lead magnet entices your audience to engage further with your brand.

Sales Funnels: The Backbone of Lead Generation

Sales funnels have been a hot topic in our previous discussions. A well-crafted funnel guides your leads through a journey that starts with awareness and ends with conversion. The lead magnet is the first crucial step in this process, and WordPress lead generation plugins can automate this for you.

WordPress Lead Generation Plugins: Your Secret Weapon for Automated Lead Generation

A Look at Effective Landing Pages

Before we delve into the specifics of WordPress lead-generation plugins, let's talk about landing pages. These are the web pages designed to convert visitors into leads. They are where your lead magnets reside, and their effectiveness can make or break your lead generation efforts.

Two-Step Opt-In Forms: A Case Study

One effective strategy we've employed is the two-step opt-in form. When visitors click the "Download Now" button on our lead magnet landing page, a second box asks for their email address. This two-step process has proven to be highly effective for us.

Spotlight on Top WordPress Lead Generation Plugins

1. OptimizePress

OptimizePress is a highly recommended WordPress lead generation plugin that started as a theme and evolved into a plugin with its own set of themes called the intelligent theme. It allows you to build landing, sales, and webinar registration pages. It's a one-stop shop for all your landing page needs and eliminates the need for monthly subscriptions to other platforms like ClickFunnels.

2. Thrive Leads

Thrive Leads is another WordPress lead-generation plugin specializing in opt-in forms under blog posts, exit pops, and rollovers. It offers a variety of features, including lightboxes, popups, and inline forms that you can place within blog posts.

3. SumoMe

SumoMe is a versatile plugin that offers a range of lead-generation functionalities. SumoMe is similar to Thrive Leads but offers unique features, from exit pops to various lead generation tools.

4. Leadpages

Once the darling of landing page builders, Leadpages has lost some of its luster but remains a viable option. It offers a complete marketing automation system and integrates well with WordPress.

5. Picreel

Picreel specializes in exit pop plugins. It offers various ways to set up your exit pops, depending on the device being used by the visitor. It's a highly customizable tool can be a great addition to your lead generation toolkit.

The Case for WordPress: Why It's Our Go-To Platform

WordPress Dominates the Web

Approximately 25% of all websites on the internet are powered by WordPress. This widespread adoption is one of the key reasons we built on this platform. Finding skilled web administrators becomes simpler when we create a WordPress website and hand it over to a client. Since a quarter of all websites use WordPress, it's a standard language in the web development community, making it easier for clients to find and hire knowledgeable staff.

The Flexibility and Support of WordPress

Another compelling reason to opt for WordPress is its robust support network and endless customization options through plugins. My experience with WordPress dates back to its early days—around 12 or 13 years ago—when it was primarily a blogging platform. Even back then, it outperformed other platforms like Joomla. Over the years, WordPress has continued to evolve, offering extensive development support and a plethora of functionalities.

Advanced Tips for Maximizing WordPress Lead Generation Plugins

CRM Integration

To make the most out of your WordPress lead generation plugins, integrate them with your Customer Relationship Management (CRM) system. This allows you to automate the process further, sending the captured leads directly into your sales funnel.

A/B Testing

Always test different versions of your landing pages, lead magnets, and opt-in forms to see what resonates most with your audience. Most WordPress lead generation plugins offer A/B testing features, allowing you to optimize for the best results.

Mobile Responsiveness

In today's mobile-first world, ensure that the WordPress lead generation plugins you choose are optimized for mobile devices. This will help you capture leads from a broader audience.

Conclusion: WordPress Lead Generation Plugins for the Win

WordPress lead generation plugins are invaluable tools for automating your lead generation process. They can help you create effective landing pages, manage two-step opt-in forms, and even organize a library of lead magnets like our GSD library.

Call to Action: Take the Next Step in Your Lead Generation Journey

Ready to take your lead generation to the next level? Set a free Action Plan Call with our team to talk through direct response marketing for your business. With the right WordPress lead generation plugins, the sky's the limit for what you can achieve.

These are just a few WordPress lead magnet plugins you can use to stand out of the crowd...  And build excellent lead magnet funnels. We will not stop here, and we'll research and test more similar plugins to give you the best recommendations.

If you'd rather have a team dedicated to conversion and pre-qualifying buyers to build your lead generation campaigns, fill out this short form telling us about your business! We'd be happy to hop on a phone call with you.

The post Unlocking the Power of WordPress for Lead Generation appeared first on Done For You.

Hubspot’s 2017 State of Inbound report confirmed what small business owners know; the top challenge that 63% of marketers face is generating enough traffic and leads.

Source: http://stateofinbound.com/

In this article, we will present free and low-cost affordable lead generation methods and strategies for B2C and B2B leads. We’ll give you some practical ideas you can implement right now to acquire business leads, online and offline.

But before talking about how to generate leads for free or when you are on a budget, let’s look at the meaning of lead generation.

What does Affordable Lead Generation mean?

Lead generation is the process of attracting and converting people into prospects that have an interest in your product or service. In other words, a lead is a person who has explicitly shown interest in your company in some way, shape, or form.

For example, if you’re in the process of buying a new car, and you are visiting car dealerships to see new car models, you are a lead to those car brands and dealerships.

Why generate leads? The sole reason why businesses are actively looking for leads is to convert them into paying customers.

Leads are the lifeblood of each and every business.

If you’re looking to generate leads for your small organization, you are in the right place. We have chosen the free or low-cost tactics that actually work, and that you can implement starting now.

Want more affordable lead generation techniques? Join a free lead conversion workshop hosted by Jason Drohn and discover how to attract, engage and profit from new leads by systematically giving them what they want.

Without further ado, here is the list of the best online and offline methods to generate quality leads.

1. Word of mouth

What it is:

The best way to generate leads free or when you are on a budget is word of mouth. Word of mouth (WOM) produces high quality leads as the State of Inbound report confirms.

Word-of-mouth advertising is the practice of actively influencing and encouraging organic discussion about your company or product.

It is a fact that people seek opinions and share experiences online and offline. 84% of consumers say that they either completely or somewhat trust product recommendations from family and friends – making those recommendations the top-ranked source for trustworthiness. (Source: Nielsen)

How to generate leads with WOM:

If you want to implement word-of-mouth marketing you must optimize every aspect of your business that affects the customer experience. This involves answering emails promptly, picking up the phone to respond to inbound calls, having a responsive helpdesk, and delivering great customer service.

Also, people often overlook the simple strategy of asking customers to leave a testimony or recommend your service – 70% will say “yes.” This will greatly help your local or online reputation. Moreover, have your customers publish the reviews directly on review sites, like Capterra, GetApp, Amazon or other industry-specific review sites. Don’t forget to display those testimonials prominently on your site too.

When it comes to online reviews, 88% of people trust them as much as they trust recommendations from personal contacts. (Source: BrightLocal) That is why it is important to have a system in place to help you get online reviews. Such a system will also help you battle negative reviews.

2. Local meetups

What local meet ups can do for lead generation:

One of the most effective affordable lead generation ideas is still business networking. Online lead generation is essential, but face-to-face communication can’t be beaten for impact.

How to do it:

Join the local Chamber of Commerce or a professional association to get a list of upcoming business events and trade shows you can attend.

Visit www.meetup.com to find a local meetup. Meetup is an online social networking platform, intended for people to organize and/or join offline group meetings in their area.

Also, look for international summits or conferences to join or speak at. You may offer to present for free at these events. You will, in return, get access to a lot of potential leads for your business. Speaking in front of a targeted group is one of the best real-life lead generation methods.

If you cannot participate in yourself, offer your product free for a local event. For example, do you sell chairs and tables? Simply find a local event and offer to provide seats for the participants. Are you in the software business? Offer a free one-year subscription for a small-business summit. Do you provide hosting services? Give away a free plan to the local WordPress meetup.

3. Host a giveaway or a viral contest

Why host a giveaway:

Giveaways are one of the most thriving forms of lead generation. However, a giveaway can also attract a bunch of useless leads and waste your time if you don’t follow a well-thought strategy.

The trick? There are two of them. First, make an effort to give away something people actually want. Electronic devices, like an Amazon Kindle, or smartphones, like a new Samsung, usually make people’s heartbeat fast. The second trick is to promote your giveaway where your ideal customer hangs out. Is it Facebook? Is it another social network? It’s your choice.

How to do generate leads with a contest

To host a contest you need the right tools at hand. Rafflecopter is an online service that helps you run giveaway and sweepstakes online. Whether your giveaway attracts hundreds of entries or hundreds of thousands, Rafflecopter is an affordable choice for most professionals.

Viral Loops is another service which is free to try. How it works is you add a so-called viral-widget to your website using a small piece of JavaScript code.

Alternatively, you can run a giveaway on Facebook with a normal post, which is completely free. Post your giveaway prize and brief terms of the giveaway and ask people to like and comment to take part.

4. Use your social media of choice

The social media fallacy:

Data compiled by Placester determined that social media had a lot of potential, but it ranked low compared to other lead generation techniques.

There is a reason why social media is clustered at the bottom of the thermometer: People are doing it wrong.

Marketers typically count on social media to be the hottest for top-of-the-funnel marketing. But the key is to use social media strategically for lead gen.

How to generate leads on social media:

How do you do it? Either do mass posting on the most popular social media, if you have the resources to handle that, or choose one or two social media and focus on those. We advise you to opt in for the second option. Start by posting links to your preferred network, Facebook, Twitter, LinkedIn, or other, at least three times a week.

Link posts directly to specific landing pages built to promote high-performing offers. Make sure you make it obvious to people that you’re sending them to a landing page, though. This way, you’re setting expectations fairly.

You can also do traffic analysis on your blog to figure out which posts generate the most leads. First, go to Google Analytics and find the posts that attract the highest number of readers. Then, link your social media posts to those blog posts.

Bonus tip: Add an affordable lead generation form to those high-ranking pages to capture more leads that are interested in the topic. You may also offer a freebie to entice visitors to give up their email. Use this set of free list building plugins to power up your site!

Another way to generate leads from social media? Create a contest, as we previously discussed, and promote is on your favorite social profile. Contests are fun and engaging, a perfect fit to the relaxing atmosphere on social media.

Finally, take advantage of the lead generation opportunities each social media platform already gives you. For example, Facebook has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.

5. Reach Out With Cold Emails

How it works:

It is pretty much self-explanatory, right? Pick up your phone and call people. Well, the difficult part is where to find those people who may be interested in your product. That process is called prospecting.

As Shopify defines it: “Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects.” And continues: “The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers.”

How to do it:

The best business lead generation tactics are proven to work through frequent, widespread, or long-time use. And cold calling is one of them.

To create a targeted list of potential prospects in your niche, you may have to look at phone directories or trade show lists depending on whether you are a B2C or B2B company. You can also skim through LinkedIn profiles, your Facebook friends or members of topical Facebook groups.

Reach out to potential leads personally to start a conversation and determine if your offering may be the right fit for them is most of the time the best affordable lead generation effort you can make.

Cold calling can result in new clients as well as help you build your email list for follow-ups. The key to success is to research each of your prospects fully before sending them a personalized email.

6. Video and Live video

What this affordable lead generation technique involves:

Video is booming, period! If you’re not using any kind of video content to generate leads you are missing out on a great opportunity for your small business.

B2B marketers know that a constant stream of leads is the lifeblood of every business. They also know that, with limited time and other resources, you need to focus on what works best. Generating leads through video definitely works because, put simply, video is the best alternative to eye-to-eye contact.

How to use video for lead generation:

There are two main ways you can use video to produce more business leads:

• Add video to a landing page with an optin form.
• 2. Collect email leads in the media player itself.

Both ways work, and both will generate more leads for your business very soon if not immediately.

Live video is a strong affordable lead generation tool that is also free. It is becoming more and more popular among businesses across all industries, from technology to education, to healthcare. Furthermore, it is expected to rise even higher in the years to come.

Are you utilizing video and live video to boost your lead gen efforts? If not, start with Facebook Live and Hangouts on Air. Both are so easy. You can easily start a Facebook Live on your mobile device. Alternatively, Hangouts on Air is a Google service that help you broadcast to a limited number of people that you have invited or go live publicly on YouTube. Both services are free.

More often than not, videos will be gated behind an email form that locks the content. This means that viewers can’t watch the video unless they type in their email address. Apart from pre-video email gates, you can capture leads through end-of video forms and in-video calls to action (CTAs). Such features are offered by Wistia.

What about the content? Delivering a high-value piece of content, like a free webinar, allows you to build your brand authority and also capture leads directly in the registration form. Scriptly’s Webinar Wizard will help you get started with webinars right away. Scriptly’s Webinar Wizard offers a free trial that will help you see leads flowing into your business.

7. Connect with journalists and local media

Last but not least, keeping warm contacts in local or online media will help you with affordable lead generation. You might have heard of a site called HARO which you can join for free.

What HARO does is match journalist inquires to content providers. So, a journalist might be writing a story about sales strategies and be looking for sales executives to share their expert opinion. Then, when the story is published, the contributors will be referred to by name and get a link back to their site.

It is advised that small business owners attend local or nationwide publishers’ conferences where they will get to know national and regional reporters and build professional relationships with them.

You should also reach out to local press, TV or radio stations and offer professional advice to their audience. You might offer to be interviewed or take small part in a Q&A section of the show. It’s a win-win situation for both local business and the media outlet — they do want content.

Ready to acquire leads on a budget?

So, that was it! A range of online and offline ideas for affordable lead generation, for both B2B and B2C companies in any industry. Hopefully you will start implementing one or more of those lead gen tactics right away — we gave you some action steps!

Keep in mind that however you choose to go about your affordable lead generation process, it’s always going to take consistent work to see results. Don’t get intimidated if you take action today and see no results by tomorrow! Every effort takes some time to produce results.

Tired with boring trade shows, uncomfortable meet-and-greets, and the poor results of most B2B lead gen campaigns? Then it’s time to try some new affordable lead generation ideas and tactics, all part of a done for you sales funnel. However, always keep your strategist hat on and focus on the lead generation approach that works best for your individual business.

Instead of finding leads and prospects with mass advertising and email blasts, you must now concentrate on laser-focused campaigns and relationship management.

GSDdaily Episode 83

Today we’re going to talk about affordable lead generation on a budget or affordable lead generation tactics. Yesterday, we talked about lead magnets. The day before we talked about, on Monday, we talked about affordable lead generation in general and how especially now, you need to be generating your leads online in order to truly grow a business. With the rampant cases of COVID across the country, as states have opened up, it is becoming more and more apparent that we probably aren’t going to get back to the way things were. If you’ve thought that we would in the first place. What we need to do is we need to make sure that you have the skills and tools necessary to transition your business online or to start a business that is able to grow online. Because if you can’t, then it’s going to be a really rough road.

Now, with that being said, our preferred method of driving leads online is through paid traffic, Facebook ads, Google ads, all of that stuff. But in the same breath, I know that paid traffic requires investment, the capital. You either need to be generating revenue from your business and then you’re dumping that back into paid ads. Or you need to have some ad budget that you’re able to roll into paid ads. And a lot of that stuff isn’t terribly feasible at the moment, depending on what kind of business you’re in, how new you are, what you’re doing. Today’s presentation is going to be about seven ways to generate leads economically, where you’re not necessarily trying to spend ad budget and your basically free traffic kind of stuff.

7 Ways Affordable Lead  Generation Method

Here’s the thing with traffic and leads. Every affordable lead generation method has a cost. Every lead that comes into your world has a cost. Now, and that cost is either going to be time or it’s going to be money, one or the other. If it’s time, then it’s going to be the time that you’re investing doing the social media posts, the time that you’re investing doing writing blog articles, the time that you’re investing writing for content, or whatever. There’s always going to be a time, a cost associated with the lead. If it is ad budget, then it’s going to be the dollar figure associated with the ads that started. The $2 per click, a dollar per click, whatever and it took you four clicks to get a lead, which meant the lead was $6, let’s say.

There’s always going to be a cost when it comes to generating leads. Now it just depends on what you’re okay with. If you’re okay with investing time to get leads potentially tomorrow, potentially next week, potentially next month, then the content is going to be the way to go. If you want leads much more rapidly then but you don’t want to necessarily, you don’t have an ad budget then you need to go with a couple of different kinds of methods. Might be social media influencers. It might be affiliates. It might be leveraging email lists or something like that, doing email drops. There are some other ways that you can do it.

Now here, we’re going to go through seven different ways of generating leads. This is, here I’m just going to drop the blog post here. Here’s the post that is going to serve as today’s kind of foundation. Seven highly effective ways to generate leads on a budget.

What is affordable lead generation?

Well, an affordable lead generation is when somebody basically raises their hand and says, “Yes, I want more information from you.” It might be requesting a lead magnet or PDF that you have on your website that they want to download and get more information about something you do. Or it might be them opting in to get a quote from you if you have a professional service or something like that. Or it might be filling out a fully qualified lead form to get a call back about the house that they want to sell. There are lots of different ways to generate leads, but when somebody raises their hand and says, “Yes, I want you to call me. I want you to email me. I want you to somehow interact with the business,” that is a lead for you. That is when a lead is generated.

1. Word of Mouth

Word of mouth is the best way to generate leads for free. It’s also the one that leads to the highest conversions. This is referral marketing 101. This is how I started years and years and years ago, selling services to people, internet marketing services was, I ended up, I became friendly with a couple of consultants. And they were business strategy kind of consultants. They didn’t do any website stuff. I was the website guy that they’ve turned to. Word of mouth, referral marketing, it’s the best way to generate leads and generate sales on a budget. And those people close really, really, really quickly.

The problem is you actually have to get out of your shell. Right now, it’s difficult to do a whole lot of word of mouth because there are no in-person networking events. There’s no chamber of commerce events. People have moved to digital, of course, they’re doing Zoom meetups and Slack channels, and Facebook groups. All of these other things foster a digital community. You’re not necessarily able to just walk into a room and show off, if you will, or network or meet people or exchange business cards. What you have to do is you have to be more present. You have to show up more and showing up more looks literally like what I’m doing right here, doing a live stream, doing a podcast, showing up in social media, reaching out to a friend or an acquaintance, jumping on Zoom and being seen. Your face being seen.

There are lots of ways that you can foster that community, foster those relationships to reinforce the fact that they need to send you business, but you literally need to show up. You can’t sit in your office and do nothing and then hope that you’re going to generate some word of mouth. You might, if your work is that good and then you have one client and that one client tells you another client or another client, but you don’t get massive exposure that way.

2. Local Meetups

Again, local meetups have transitioned online. When this was originally written, the local meetup was a thing. You could go to networking events, could go to chiropractic association events, and pick up clients. Also, you could go to the CEO space. There are all kinds of real-life events that you could show up to. All of those events have transitioned online because they’ve had to. The modalities have changed. Zoom has been the great equalizer in terms of events. Facebook groups, they’ve moved online. You have to get into those meetup groups so that if and when they’re ever able to start meeting up locally again, then you can join. But for now, you’re able to network and go that way.

The interesting thing about events right now is that everybody’s craving connection. I have found personally it has never, ever, ever been easier to get in somebody’s inbox, to get a call with somebody than it is right now because people are looking for that connection. It’s really quite easy to meet up and network. Now, if you’re using tools and you’re present, the way you should be.

3. Host a Giveaway or Viral  Contest

There’s a lot of software that you can do that will help you do this. Rafflecopter is one Viral Loop is another, but at the end of the day, the premise is really pretty easy. You give away a $100 Amazon gift card and you get people to sign up for a contest. That is a way to generate leads really, really quickly. We’ve had a client who did it with an annual Photoshop license. They were a photographer and that worked out really well. They’ve also given away Photoshop brushes and stuff. That’s worked really, really well. It works well when it’s something in high demand and it’s digital. There’s no cost to you, associated with giving that thing away. You can have somebody opt-in for something and then they can recommend two or three more friends. And then they get a special bonus thing.

There are lots of ways to do the giveaway and the viral contest. But if you’re willing to spend a couple of hundred bucks on a cool prize, then you might generate 500, 600, a 1,000 leads organically if the prize is cool enough. There again, you still have a cost. There’s still that, you might be spending 30 cents, 40 cents, 50 cents per lead, but it’s cheaper than the $2 or $4 or $5 you’re going to be driving paid traffic to.

4. Use the chosen Social media

Social media again, you show up, you be seen, you do some live streams, do some imaging. You upload some quotes, you upload some articles, and then you’re going to be able to connect with the people in your market, connect with the people who are the gatekeepers of your prospects, or connects with your prospects at the end of the day. And you can do this by investing time in the social posting, by investing time in creating the videos, by investing time in making sure that your social media is updated and frequent and you’re consistent about it.

Consistency is really the biggest thing too. You want to make sure your social posts, they link to landing pages, the landing pages collect the leads, all of that stuff, but consistency, every day, 10:00 o’clock or 10:03-ish, I am here. And now it’s my clients, my prospects, this is episode 83. I’ve been doing it for three months now. Literally all of my clients know, this is what I do Monday through Friday. They’re like, “Oh yeah, you, you have your thing at 10:00 o’clock.” Yes, I do so I’ll talk to you at 9:00 or I talk to you at 10:30. Which is kind of cool?

5. Reach Out with Cold Emails

We actually, there’s an eighth one I’m going to add in here too. Just crossed my mind, but we don’t do a whole lot of cold emails. You can buy a list, email that list and you can email that list through Gmail or whatever. There’s a lot of clients who they end up coming to us and they have a LinkedIn account. They use LinkedIn Sales Navigator, Sales Navigator dumps a bunch of CRM leads off to them. And they’re like, “What can I do with these?” Can I send them emails? And to answer it succinctly, cold email, when you send somebody that you don’t have a relationship with an email, it’s considered spam. When it’s a one on one kind of email, just kind of a reach-out email, then people don’t necessarily take offense to it.

If you send a second, third or fourth email, then you’re spamming them. There are fines, that could go along with it. If you upload a list of, a cold list of 1,000 people into a CRM and then you email all those people, you are spamming them. They didn’t opt-in. They didn’t agree to receive an email from you. It’s up to you if that’s how you want to do business. I know lots of businesses that do. We do not. Every lead that we have, to some degree, they raise their hand and they come into our funnel in one way or another. They opt-in for a PDF, but I know lots of business development representatives, BDRs for software companies, and stuff, their teams are taught to purchase lists and spam those lists until they get a lead.

It works. Legally is it great? Probably not, but I know it’s effective. You can reach out with cold emails. You can curate your email lists and then send them an email. If you buy your email list through a broker, if you were to go to lists.nextmark.com, there’s an email list search engine tool. It’s a mailing list finder. This is a collection, a big, big ass database of tens of thousands of emails, lists that have been curated that you can purchase. If you want to look for, let’s say startups. Venture capital and private equity resources. There are 5,010 names on this and it is the mailing address, email address, and phone number for $125 per 1,000 records. This is going to cost you, it’s going to cost you 600, 700 bucks, for this list to get access to this list, they will mail it probably once.

Everyone is a little bit different. This particular list, there’s a little bit of a description as to who is on this list. Then you can get pricing or get more information, just go and fill out the little form. And it will direct you to the broker who is responsible for this list. Now, when you’re looking at this, so sometimes they send out emails. Other times they have somebody else who sends out the emails. You can send out the emails perhaps and they’ll see the list to make sure you only email it once.

Sometimes they will mail it on their behalf. If the list owner has a relationship with the list, sometimes the list owner will mail it. There are different ways that you’re going to get in front of these people. This is an approved way of sending out direct mail campaigns because they opted in, the prospects opted into the original list owner. And the list owner is selling you a sponsored ad.

This is a good way of doing it. And if you’re able to purchase a list under this pretense, then you’re able to mail to it and generate leads. Again, paid ads though. This is a paid thing, so it’s 500, 600 bucks for 5,000 names. Of those, you’re going to get probably 10% who are going to click the link. Of those, you’re going to get probably one or two or 3% of people who, I’m sorry, 10% are going to open the email, one or two or 3% are going to click the link inside that email. It’s still dollars for clicks. Does it make sense to do that or go Facebook ads? Do you know what I mean? It’s all just bringing it back. Because it’s still those apples to apples.

6. Video and Live Video

What I’m doing right here, this Livestream is free. Well, so StreamYard, which is the only paid component of this is 49 bucks a month. And that lets me do different channels and groups and stuff, but you can do Facebook live streams for free. If there was one most effective way to generate leads, I would say live streams are it. Because there are lots of ways you can cut it up. You’re going to start seeing a bunch of social videos from us that are edited down and done nicely. We’re going to drive a bunch of traffic to them. But this in exchange for my time 30 minutes a day, 20 minutes a day, is a high-value activity for me. Because I can capture some thoughts. We can cut up into video, we can do future promotions. It generates leads. It generates clients, the whole deal.

Video and live video, extremely high leverage, and extremely high value, and you can generate leads on the cheap. You don’t need StreamYard. You can literally just open up Facebook. Open up the Facebook app, hit Livestream, and start streaming. You do need a video but you don’t need the lights and the microphone and the mixing board. Literally, you can just do it from your mobile phone. Just make sure at the end of every single video has a call to action on it.

7. Connect with journalists and local media

There is a book that I read called, Free PR. It’s a fantastic book. Cameron Herold, he’s the owner or the writer, I think. Free PR. Yeah. Free PR: How you get Chased by the Press. Fantastic book. I went through it a little bit earlier this year, the audiobook and the Kindle book when the pandemic started because a lot of people were moving into Free PR because who knows what’s going to happen. Literally went through it, but basically, the premise of the book is really pretty simple. You’ll network with journalists. People who are writing articles that you read, write down their email address, start, create a relationship with them, friend them on Facebook, that kind of thing. Then just be cool and when you have a story, send it to them, see if they want to cover it, and go from there. Pick up the phone.

There’s another resource here called Harrow, which you can check out too. There are lots of ways that you can generate leads on the cheap, affordably. They all either involve time or money, but you can pick any of these. If there is one that I absolutely loved and I would recommend above all else, it’s this, do video, do live video, get out of your own head. These videos are far from perfect. It’s like, I get up here and I talk and I just know that I get to talk about something cool that’s something that I like. It’s not always received really well. Sometimes I stumble a lot, but at the end of the day, it lets me create content. It lets me do the thing that I love, which is creating. As long as I can do that, then my day was a success.

Just plan on doing a video. It can be once a week, twice or three times a week, five a week is aggressive. I’m not going to lie. Every single morning for the first month that I was doing it, I’m like, “Shu, I can’t believe I set this personal challenge to do five a week.” But now it’s fine. Now it’s not a big deal. And I’m already on episode 83. And it seems like just yesterday this started. Video and live video, add it to your mix. If you want to generate leads on a budget, do video and do live video. Just forget, just stop with the excuses, stop worrying about what other people are going to think about you. Stop worrying about what your parents or your friends or your sisters or brothers, what they’re going to think. Just do it.

The worst that’s going to happen is that they’re going to see your video and then they’re going to keep scrolling. That’s it. Literally, it takes half a second for them to make up their mind not to watch you or to watch you. It’s up to them, but you are putting yourself out there. You’re doing the videos, you’re generating leads, you’re bettering your business. And you’re surviving this pandemic, you’re transitioning and pivoting through this thing so that you see the light at the end of the tunnel.

For Question and Guide

If you would like to jump on a call with my team and me, go to doneforyou.com/start, we will put together an action plan for you involving traffic strategies, sales funnel lead generation, all on that stuff, what your offers are going to look like. Just let us know if you have any questions. There’s a little chatbot in the lower right-hand corner. If you have a question, go in and ask it there and we will get you all fixed up.

The post Highly Effective Lead Generation Tactics For Your Website appeared first on Done For You.

If you’re looking for lead magnet ideas, you’ll also find it quite valuable to learn the basic features of the perfect lead magnet. After all, what would a good lead magnet idea be worth if no one wanted to download and implement your solution?

Putting together the perfect lead magnet funnel to persuade website visitors to join your email list can be a roadblock for coaches, online entrepreneurs, experts, bloggers, and service providers.

Questions like “What do I offer?”, “Will people read it?”, “How long should the lead magnet be?” and “Can I get done for you lead magnets?” often confuse business owners who end up stalling instead of growing their online audience.

This post shows you how to create the perfect opt-in offer. We will break it down into five simple traits that make your lead magnet irresistible.

What is a lead magnet?

But first, let’s explain what a lead magnet funnel is about. Those just starting with online lead generation may not be familiar with what lead magnets are and how they can help boost their lead generation process.

A lead magnet is some freebie you’re giving away in exchange for a person’s email. In other words, if you’re looking to subscribe to a website visitor to your mailing list, you need some incentive.

Such an incentive, namely a lead magnet or, otherwise called, an email opt-in offer, could be a report, a video, a cheat sheet, a checklist, a template, or practically anything else that your audience will want to get their hands on.

A perfect lead magnet will be the ethical bribe for people to give up their email, and we will share five essential tips on creating a high-converting lead magnet.

Are There Lead Magnet Templates?

There are…  Sure. But the best thing you should do is decide what you want to write…  Then, find the best format to convey that information.

There are lots of different styles of lead magnets. Lead Magnets for coaches might be an 8-page PDF that teaches a 4-step breathing pattern to get clients’ minds right.

Similarly, a B2B business might have a one-page checklist that includes everything you need to account for everything on a Windows-based email server.

In both cases, the Windowsagnet template doesn’t apply…  But the material itself lends itself to the format.

You know?

Why Your Lead Magnet Title Matters

The first thing we need to get out in the open first magnets suck. The reason we don’t get more than 15% conversions on landing pages doesn’t have anything to do with the page itself…

It’s your lead magnet!

Anyone can write a report titled “7 Ways To Double Your Revenue” or “8 Conversion Hacks For Your Website.”  Take 5 minutes and cruise around online, and you’ll be surprised how many similar titles you’ll find.

The key is to be specific – to let a prospect know exactly what they’re downloading – and make sure that the material is unique enough that the only way for them to consume it is to go through the lead magnet funnel!

Because let’s face it…  If your lead doesn’t at least look at your stuff, they sure won’t be on your list for very long! How many times have you downloaded something and never opened it up?

My point exactly :0)

So, rather than start from scratch, let’s see if we can give the first title, “7 To Double Your Revenue,” a makeover…

• 7 Secret Persuasion Tricks To Increase Webinar Conversion
• Seven WordPress Plugins That Increase Visitor Engagement (Without Them Even Realizing It!)
• 7 Passive Ad Networks That'll Increase Website Revenue In The Next 15 Minutes
• Seven Email Templates To Re-Engage The Email Subscribers Who Have Already Written You Off...

See how that works?

Be specific. Deliver value. Get the lead.

You’re smart, so I’m sure you’ve already picked this up…

What does a super-specific lead magnet title let you do on the thank you page?!

Add an upsell!

That’s right…  If someone just downloaded a report titled “Seven Secret Persuasion Tricks To Increase Webinar Conversion,” what interests them?

Webinars: Do they sell webinar courses for your services, coaching, and anything between…

Welcome to the magic of creating sales funnels.

Now, let’s get back to lead magnet funnels…  There are seven different types of lead magnets. We use seven, with an extreme preference of 5…

(Nan extremely tutorial on how to create a lead magnet – click here!)

Show off your perfect lead magnet.

And, by the way, you want to place that off on a beautiful page, right? With Scriptly’s drag-and-drop page builder, you can create unique opt-in pages in seconds.

Here’s a preview of Scriptly’s dozens of page templates and their template categories:

Watch this quick video to find out how fast it can be to create a bold, high-converting opt-in page for your lead magnet funnel. Not only is it easy to make the layout, but you’re also given the option to populate the web copy automatically. Hence, it matches your ideal customer–we’ll say more about that further down this post.

1. Give a specific solution for a laser-targeted market

The perfect lead magnet must provide a straightforward explanation for a particular audience’s problem; you don’t want to go vague with the content of your opt-in freebie.

For example, “How To Make Money Online” sounds too generic. It doesn’t let the reader know if it’s just? For them, if it’s something they can do, and if it will get the results.

Although the idea is big and exciting to most people, the headline is incredibly vague.

Such lead magnets are not targeted to a specific niche and don’t present a crystal-clear solution.

Conversely, instead of saying “How To Make Money Online,” you can use a title such as “How To Use The World’s Leading Freelance Marketplace To Make Up To $10,000 A Month As A Beginner Web Designer”.

Now, that is a lot more specific. And, of course, you can rephrase the title if you want to remove earning claims or mention the name of that particular freelance marketplace—UpWork.

See how instead of tackling the entire subject of making money on the internet, we have narrowed it down to a specific topic that gives a solution to a particular audience—beginner web designers who want to make money freelancing.

And here’s an example of a specific freebie offer in a different but well-defined niche.

Let’s see another example of a lousy lead magnet funnel. “How To Speed Up Your Website”.

Who is this for? A solopreneur? A blogger? A developer? Is it suitable for a blog? How about a large eCommerce site? Is it suited for HTML websites or WordPress only? These are only a few questions a potential lead can have before they try to download your lead magnet. You get… And because the headline is too vague, many visitors will leave your site without taking action.

Transform that into “The Non-techie’s Guide To Doubling The Speed Of Your WordPress Blog,” and you have a specific topic for a laser-targeted audience.

Remember, when brainstorming on the perfect lead magnet topic, you must abandon the idea of a big overarching market. It’s hard for some people to do that because they feel they will close fewer deals with clients. But the truth is that narrowing down to a particular niche will help you create high-converting lead magnets, better products, and generate more sales because your marketing messages will speak to these people’s needs.

As Tim Paige of LeadPages put it, “If you want a lead magnet that draws in the folks that you want to become customers, then you always like to think about their wishes, desires, biggest pains, or most extraordinary pleasure. ”

2. The perfect lead magnet promises one primary result

An effective lead magnet would give a significant promise and sell people on a big idea. You don’t want to promise that your lead magnet will deliver on many things.

You want to show your prospect that, after they have consumed and implemented the content of the opt-in offer, they will have arrived at a specific, measurable result.

At the same time, you’re inspiring your audience to believe that the solution is possible. You want to give them hope, examples, and strategies to help them think they can get the same good results.

You’re not necessarily giving up the whole “how-to” process or your expertise. You don’t need to go and create a 70-page ebook on the entire subject. It would be best if you weren’t doing that.

All you need to do is focus on one primary result you want your potential customers to get. One thing that will demonstrate that your solutions will work for them. If you were to make a lot of promises, your leads wouldn’t have the time or energy to implement them, and, in turn, they wouldn’t get results. Then, they will be under the impression that your methods don’t work.

If you take our original example of “The Non-techie’s Guide To Doubling The Speed Of Your WordPress Blog,” the content of your lead magnet could be about this: How to install a free plugin from the WordPress repository, set it up with two or three clicks, and how to measure their blog speed before and after installing the plugin. Give them images, examples, and practical tips along the way.

When you limit the promise to a known, specific result, the reader will likely implement your ideas and be happy with the outcome.

Always remember that people are looking for results, so they’ll google “how to speed up my blog.” They want to find a DIY way to get the best result possible.

Answer their question in a specific way, and you have your particular. Give people measurable outcomes, like percentages, numbers, or timeframes, e.g., to accomplish something within one ho, accomplishing. Whatever is most appropriate to your offer.

Build that specific result into the title of your email opt-in offer to attract more people who want fast, measurable results.

3. Will give immediate gratification

This takes us to the next point: the perfect lead magnet fun: the audience’s instant gratification.

You know as well as we do that patience and attention span are constantly diminishing due to a ton of information we receive daily, mainly on the internet and smartphones. We all spend hours consuming content and feel, more often than not, that we need quick and easy solutions to our problems.

We won’t judge it, but it’s a fact that people are accustomed to immediate gratification on social media, and that fact has altered our behavior. Instead of resisting the trend for instant gratification, what you should do instead is to use it to benefit your online business.

For example, the following offer promises results in under 5 minutes.

This characteristic of a perfect lead magnet goes hand in hand with the previous point we talked about. The significant difference is that you don’t want your lead magnet to deliver on something huge.

You don’t need to create anything significant to build your list, like an ebook on creating a complete sales funnel from top to bottom. Such a monster tutorial will take time and effort, so that it won’t give people immediate gratification.

Think for a minute; When people land on your page, they are warm. That’s because they’ve either searched on Google or clicked on your ad. They are so in the mode of finding an answer right now!

Then, they enter their email to download your seemingly perfect lead magnet funnel. They’ll feel like they have the solution in hand, and it’s only a matter of seconds before they read all about it. Now, they are even warmer and in the mode of taking action. They download and open your lead magnet.

They are curious to start consuming the content. This is precisely when they need to feel that your solution is something they can implement immediately. They also need to believe that you will deliver on your promise.

So, you want to move the new subscriber down the pathway of belief right from the very beginning. You want to amplify their hopes that they can get the desired result. They need to believe that a solution is possible.

Again, remember that you can’t solve all people’s problems with one PDF. Instead, you want to take them one step further to transform their current state into an ideal new state.

You want them to realize they have taken the first important step and made that headway. But you want to give your new lead a quick win.

You want to give them a link to your site and see more of your services, share a testimonial about you, or tell you about their results. This way, they will acknowledge that your methods work, which can spark a conversation. This perfect done-for-you lead magnet funnel will help your business when people get results and engage with you because they will now think of you when they need similar services or solutions.

4. Can be consumed in just a few minutes

We have touched on this, but it’s important to stress this idea because it is essential to a perfect done-for-you lead magnet. You must ensure that your email opt-in offer can be consumed in less than 30 minutes (ideally in less than 15 minutes) and on any device.

Long videos, 30-day challenges, or a 70-page ebook won’t do the magic trick. It’s unnecessary to have extensive introductions and conclusions—no need for much detail about the topic. You want your leads to be able to consume your content fast on their computer or mobile device and be able to start seeing results quickly.

Use images or screenshots that demonstrate what you want to explain. This will help you make your paragraphs shorter and easier to read. Checklists and cheat sheets are preferable to typical ebooks because users can quickly scan the whole content.

Other ideas for perfect, easy-to-consume, done-for-you lead magnets are resource lists, email swipes, newsletter templates, lists of pictures, short screencasts, or audio files.

You don’t need to impress people with size because the longer your lead magnet, the fewer people will read it. If you want to give them more content, you can direct them to an additional resource from the free ebook. Now that these leads have entered your funnel, you can communicate with them and provide them as much content as you want.

As we mentioned before, internet users are overwhelmed with information. It would be best to keep that in mind to publish the perfect version for your lead magnet. You don’t want your work to be another PDF collecting dust on the user’s hard drive.

Your top priority is to get people to download the lead magnet, and your next goal is to motivate them to instantly consume your content instead of filing it on their computer. If they leave it for later, that will most likely never happen.

5. The perfect done-for-you lead magnet has a high perceived value

Marketers say that videos are products with a higher perceived value than ebooks.

That makes sense because everyone understands that a video requires equipment and technical know-how, while an ebook can be created using any word processor. Of course, perceptions change over time as technology and marketing tactics evolve.

A perfect lead magnet must not necessarily be a video but must have a high perceived value. This doesn’t have to do with a dollar amount; The perceived value is entirely different than the price. The lead magnet needs to seem valuable regarding how users perceive it because they expect it to solve a nagging issue.

Some marketers rely on psychology when they say their ebook is “Valued at $17, now available for free.” Usually, this is a marketing trick because they never sold the ebook for that price. They’re just amplifying the perceived value.

You don’t need to play games like that; you can increase the perceived value of your perfect lead magnet by stressing its benefits. If you can convince your targeted audience that you can give them a reliable solution with this lead magnet, you have a winning case.

To accomplish that, you need to know precisely your ideal customer. Paint the picture of your customer’s avatar as clearly as possible.

Scriptly’s customization features will help you do that. With Script, you can create as many customer avatars as you want, understand their situation, and find their significant concerns to build better, done-for-you lead magnets and better option page copy.

Then, when you use Scriptly to create a drag-and-drop option page, you can press a button and auto-populate your page with a sales copy customized for the chosen avatar.

How cool is that?

In essence, when you’re speaking to a well-defined customer avatar, you will know the single biggest concern they have. You can create an effective lead magnet to solve that. You can promote that lead magnet by writing a good landing page copy that increases the perceived value.

Let’s talk about the best types of lead magnets to use for you…

Lead Generation Strategies That’ll Get You Leads!

7 Types Of Done For You Lead Magnets

If you want to profit from your email list, you must get the lead…  There’s no better way to do that than to start solving problems for your prospects and packaging the solution into something that folks will opt-in for into something leads; begin to have Scriptly write your emails for you!

1) Report or Guide

The ‘report’ is the standard done for your lead magnet for a good reason – it works! We’ve found that a good reason report or a guide will get more quality leads than a video often or ever will.

Things to watch when it comes to PDF downloads are:

• You MUST, MUST, MUST deliver value.
• Your reader should have the ability to DO something contained in the report that will give them gratification of some kind.
• There should be at least a little bit of bonding that takes place in the report, so your new lead gets to learn a little more about you!
• A good length for a free report is 8 to 12 pages, normal spacing and typefaces.
• Most important of all - it needs to focus on ONE specific, clearly identified problem!
• And...  Make sure it contains some kind of call to action at the end of it!

Wits, the more clearly you state the benefit, the better your conversions and lead costs will be.

2) Cheat Sheet or Process Map

I love process maps because they quickly cut through a lot of BS!

In many instances, the sequence of events often rips people up when trying to accomplish a specific task, whether setting up a website or editing a perfect black-and-white photo.

You’re giving your folks an incredible service by outlining a comp and breaking it into small, easily understandable chunks. They’ll know that you:

• Have the 'process' down to a science (increasing trust...)
• Are able to perform that process for them or teach them how to do it themselves

Both outcomes lead to more sales for you in a very short time!

3) Software

This concisely meant to do with my life; I’m just now finding that out.

One of our software applications is TimeSlots, a sales call scheduling software…  It has a 14-day free trial. I don’t need to tell you how awesome that is for getting us leads!

The beauty of software is that its core function instantly solves a problem for users. Plus, now, an immediate element can’t be matched.

The best way to get your software into a lead magnet is to set up a ‘Free Trial.’ They get complete setups to all of your software, and after seven days or 14 days, they need to join to keep using it.

4) Checklists

Much like ‘Process Maps,’ checklists are fantastic tools for describing actions someone needs to take to accomplish a task correctly without giving them the tools to train it…

The 2X checklist is what we gave away on some of our live webinars.

(After all, we want to convert them to a sale at some point, right?)

With a well-thought-out checklist, you can demonstrate that you know the material inside and out and point out things that your prospect midpoints to get them to raise their hand and say they need your help!

5) Videos

One of these is that many marketers try to gain that many to a ‘free video.’  From experience, I can tell you that sometimes it works…  And sometimes it doesn’t.

Suppose you’re demonstrating something obvious, like training a dog, swinging a golf club, adjusting a camera for the best portrait, or building something out of 2×4’s. In that case, a video is an excellent medium to share. In that case, ent.

If you’re doing something that’s NOT visual, like talking about marketing strategy, explaining the significant benefit of life coaching, or teaching someone how to ward away panic attacks – a video lead magnet is a lousy way to go.

The point of the video is to move them along in the sales process, and it’s almost impossible to do if the video isn’t engaging. You’re far better served to choose some PDF download that you can give away. tutorials

I’m a fan of point-and-click tutorials for teaching, as point-and-click teaching tutorials are all done for your lead magnets.

I can’t tell you done-for-couple have emailed me saying they printed them out and rely on them whenever they need to set up a new campaign whenever website.

As further evidence of this,  the biggest tutorial sites, Envato Network’s Tuonline tutorial sites, ‘ve put together incredible tutorial sites, and now they’ve got so much content that they’ve placed a big course kind of wrapper around it, making it a HUGE challenger in the digital course space!

7) Quiz or Survey

And finally, quizzes and surveys, like what we have at Ask.

What’s funny is that quizzes and surveys have been around forever, and marketers are just now touting them as the ‘best way to users because you can get feedback from your readers a bit differently and immediately segment through buckets.

Years ago, we called this list segmentation…  When someone fills out a survey and selects (A) as their choice, they get put into one autoresponder. If they choose (B), they get put in another autoresponder.

That’s the crux, though…  When you use a survey as a lead magnet, your lead conversion will most likely drop…  But your engagement will be much higher, meaning you’ll have better leads!

It’s worth A/B testing. I’ve seen campaigns that use surveys so effectively that it doubles optin rates. I’ve also seen campaigns where conversions were below 10% (which is dismal!)  It’s all in how you set them up!

(NOTE: Once you get your lead magnet set up, the next step is to add one of these Lead Magnet Plugins to your site to start converting traffic to leads!)

Some Niche Lead Magnet Use Cases:

We work in many niches and even have a Lead Magnet promotion service of sorts…  We write them for all our funnel clients: sales funnel never gets published without a lead magnet – they’re that important.

With that said, here are some niche thoughts.

Lead Magnet Ideas for Coaches

We do a ton of work with coaches – building sales funnels and driving ad traffic to their automated webinars.

Lead magnets for coaches are where a LOT of the heavy lifting is done in a sales funnel. Coaches need to solve one problem clearly, concisely, and quickly before the prospect will do anything else.

Here are a few examples of lead magnets:

• 4 Foods You Can Buy At The Grocery Store Have Instant Energy
• 3 Steps To Changing Any Habit (No Matter How Addicted You THINK You Are)
• 5 Tips For Increasing The Quality Of Your Clients
• 16 Things That’ll Improve Your Relationship With Your Spouse In 7 Days Or Less

Now, you can write about anything you want…  But depending on what kind of coach you are, those are a great start!

Real Estate Lead Magnet Ideas

We’ve got a lot of real estate clients, too, and I’ll tell you…  If you’re a real estate coach, you’re probably going to be writing about one super-specific method:

• Finding deals
• Flipping properties
• Holdireal estate
• And financing real estate deals…

A 6-8 page report is going to be perfect for you. Help someone solve a problem, and you’ll have a client for life.

Again, these done-for-you lead magnets need to be fordone-for-automated website and other sales offers that’ll put money in your bank account; let’s work on creating your lead magnet…

So, let’s put some time into getting your lead magnet. Spend some timely easy, and once you’ve done it a time or two, you can whip them out in record time!

The first type of lead magnet funnel we will use for your campaign is we will guide.’

Special Reports or Guides are great for generating leads; they’re easily created, and you’ve already got all of the software you need to get one set up on your company. Often, a report or guide will get more charity leads than a video often will.

There are some things to take note of when it comes to creating a report to give away, including:

• You MUST, MUST, MUST deliver value.
• Your reader should have the ability to DO something contained in the report that will give them gratification of some kind.
• There should be at least a little bit of bonding that takes place in the report, so your new lead gets to learn a little more about you!
• A good length for a free report is 8 to 12 pages, normal spacing and typefaces.
• Most important of all - it needs to focus on ONE specific, clearly identified problem!
• And...  Make sure it contains some kind of call to action at the end of it!

Wits, the more clearly you state the benefit, the better your conversions and lead costs will be from paid traffic.

Let’s get into your step-by-step action plan:

1: Figure Out What Your Lead Magnet Will Be About

The first thing you must consider is what your lead magnet will think. A fair bit of strategy comes here because you want Yead Magnet to stand out among the other ones out there…

For example:

• Course on real estate investing, your lead magnet might be a report on "3 Ways To Find Cheap Investment Opportunities Using Free Tools."
• Coaching offer on webinar marketing, you have a lead magnet titled, "7 High Intensity Closing Strategies That'll Increase Webinar Conversions By 120 Percent.
• Brick and mortar shop - a car dealership - your report might be "5 Things To Look For That'll Maximize Your Resale Value."

The lead magnet is a small example of the larger overall picture in each instance!

A side benefit is since you’re giving away a piece or a splinter of a bigger picture, your lead magnet will be ultra-focused and easily understood by cold traffic…  Which means your conversions will be through the roof.

2: Open Up Your Editor

Now that you’ve decided on your lead magnet, it’s time to open up your word processor…

Depending on your computer and operating system, there are three different programs that you can choose from:

• Microsoft Word
• Apple Pages
• Google Docs

It doesn’t matter to me which one you use. What will and prefer Pages, but it’s entirely up to you. From a functional standpoint endpoint, they each do the same thing.

Some notes:

• Include an intro section.  Talk about what's going to be in the report, introduce yourself to your new reader, and make sure to talk about why what they're about to read matters.
• Include subheadings.  Break up longer sections of your lead magnet into sections and give them sub-headlines.  This encourages consumption.
• Write like you would to a friend.  Lead magnets serve three purposes - to educate, to bond your new visitor to you, and to sell.  Don't write them like you would a research paper or a corporate memo...

3: Write 8-12 Pages

We’ve found that your lead magnet reports should be between 8 to 12 pages long…  That might sound like a lot, but it goes by fast!

Here’s a little breakdown that you can use as a model for yourself:

• Introduction: 1 Page
• About You: 1 Page
• Report Core: 5 Pages (this is the meat of your report)
• Summary: 1 Page
• Call To Action: 1 Page

And really, the title of your lead magnet will give you everything you need to be in the Report Core section.

If you’re writing a report titled “7 High-Intensity Closing Strategies That’ll Increase Webinar Convns By 120 Percent,” simply devote a page to each of those seven strategies, and you’re golden!

Again, make sure to include sub-headlines to break each section up 0)

4.: Include Calls-To-Action

At the end of your report, you’ll want to include a call to action to your sales video, webinar signup page, affiliate link, or whatever you’re promoting…

You want your reader to read the report and go through it to continue deeper into your sales funnel.

Usually, the last section in our reports is a “What’s Next?” section.

In that section, I invite a reader to continue on the journey by signing up for a webinar, ling out a strategy restitching a video. In each of those examples, they continue deeper on the path.

The person who opts in downloads your report, then reads it, hopes in, and reads a link is an extremely h to lead.

They liked you. They wanted what you had to say. And they’re willing to take the next step with you – which means you’re about to generate some revenue!

These are your buyers, which we talked about yesterday.

5: Add Images

After you include your call to action, it’s time to pretty up your report.

I’m not huge on adding images to every report page, but I try to make my report page Igraphically appealing. You can go deep end fast by hiring an editor and having them mock you a design for the whole report…

Typically, I’ll look for Creative Commons or messages corresponding to my report’s sections and drop them in.

You do want to make sure to include a picture of you! Your readers want to learn more about you, and there’s no better way of fostering a bond than having an image of yourself…

6: Export As A PDF

In Step 2, we listed three-word processors you can use to write your report…  Each of them has the functionality of exporting your document as a  PDF.

PDFs are the standard when it comes to reports. They lock the editor so that a reader can only read what you wrote, and Adobe Reader (the program that opens up PDFs) is on almost every computer known to man.

Plus, your more technologically proficient readers can put their PDF on their iPad canet and consume your content from there.

Not to mention, with Amazon Kindle and iBooks getting so popular, ebooks and digital files have more value associated with them. That’s a good thing in the mind of your prospect!

7: UplosomeF To Share Online

The last step is to upload your PDF online somewhere so you can share it by posting a link.

There are a lot of ways to do this…  You can upload your PDF to Dropbox.com and share it with a public link. You can upload it to Google Drive and give it a public link.

Or, my favorite, you upload your document as a media file to your WordPress website and get your link from there.

After You Get The Lead…

After you get the lead, what do you do? Do you sell them something? Do you give them some free content and build a relationship with them?

The best answer – both!

Ready to craft your next lead magnet?

So these are our top 5 tips for creating the perfect lead magnet. Put them to use when you become a customer, eventually a new freebie to entice subscribers to join your list.

You can also implement these practical ideas to transform your existing low-performing lead, generating new exciting lead-grabbing offers. Creating the perfect lead magnet sounds a lot easier.

As a parting piece of advice, don’t forget to include a call to action (CTA) in your lead magnet. It should be a CTA that helps the new lead go deeper into your sales funnel to become a customer eventually. So, as an example, a CTA could revolve around a paid product that would complement the at hand. Using a CTA in your lead magnet ensures many tools are already gained.

You want your readers to implement your solution and get results. And you can still email them anytime to promote your products.

If you’d like to look into having us set up a lead generation system or a sales funnel thalead-generationay You Lead Magnet for you, go ahead and tell us a bit of gayness here!

GSDdaily Episode 82

This is Lead Generation Week. The idea is to arm you with many tools you can use online. We want to ensure that you have everything you need. From a Facebook standpoint, Google standpoint, or SEO standpoint, to quickly generate leads in your business. It's really what this week is about yesterday; we tout some lead generation and some affiliate marketing. We got into some different things regarding how to generate leads online.

Today, we're going to talk about lead magnets.

What is a lead magnet?

Now, a lead magnet is something you give away in exchange for an email address, name, phone number, or whatever. You are putting together; you're packaging your knowledge, experience, or whatever, into a thing, an asset, a PDF. Preferably something that you can send them quickly through an email. They can be downloaded from your website. You're giving that in exchange for their email address. Now, you're grabbing their email address to market to them. That email address needs to go into your CRM.

They're downloading the PDF, and they're consuming the PDF. Then you can also email them tomorrow or the next day. You're able to put them in your retargeting sequence on Facebook. There are many things you can do once you can do things. The thing is that they receive something of value in the report that they get, the lead magnet.

Done For Your Lead Magnet

,1. Title matters

Tmanye has many life and other formats in a lead magnet, but most importantly, your title matters—more than you would think. Your lead magnet, whether it's a report, a spreadsheet, or a video series, no matter what, the title needs to very clearly and succinctly tell what's in that report, tell what's in that lead magnet because if it doesn't, then people, they're just going to pass by it.

They're just going to disregard it. They are going to keep moving, and that's it, that's the problem. Here, we have a couple of examples.

We have Seven Secret Persuasion Tricks to improve Webinar Conversion. Now, that's a particular title. You know what you're getting when you download that thing or Seven WordPress Plugins that Increase Visitor Engagement Without Them Even Realizing It; you know exactly what you're downloading. ; you know precisely what you're getting when your email address is in that box. Seven Passive Ad Networks That'll Increase Website Revenue in the Next 15 Minutes. Again, you know exactly what you're getting. See how that works; you be specific, deliver value, and you get to lead. It's as simple as that. When you do that, then you're able to turn ads on.

You can drive cold and warm traffic, pay for people to sign up as a lead on your list.

The antithesis of that, the other side, is if you have a shitty title. Let' 's have a tag, and your lead magnet is Four Ways to Double Revenue in the Next 60 Days. Well, anybody could write that lead magnet. Nobody knows what they're downloading when they get that. What's gg: to end up happening, I; anybody starts running paid traffic to it, or you put it on your website or whatever, nobody will opt-in because nobody knows what is in that report. Now consider Four Ways to Double Your Revenue in the Next 30 Days, let's say, okay, or Seven Se; youPersuasion Tricks to Increase Webinar Conversion.

Of course, Seven Secret Persuasion Tricks is going to win. You know precisely what is in that report. Now, the Four Ways to Double Revenue, whatever, it could be anything. The problem is, it probably is anything; anybody could write a perfect. If they're in business, anybody could write that report. You want to make sure your title or your head makes perfect sense.

2. Landing Page

The lead magnet must be shown; you want to ensure that you have a straightforward landing page written for your perfect laser-targeted market, your customer avatar, the person downloading your report, and who will be buying your services. Make sure that the lead magnet is written for them. Here's a great example. It's a primary example, but it's a perfect one.

This is Survival Life, Grow Enough Food to Feed a Family of Four in Just Four Square Feet of Space Even if You Don't Have a Yard—the super-specific headline on this landing page. Thel; your page is straightforward. You just got an email with particular instant access. You got your Ecover graphic, and that's it. It's easy to understand what is in this thing.

3. Promises one primary result

Your perfect lead magnet also promises one significant result. In this example, we have Five Ways to Improve Your Mobile Conversions. Now, we know exactly what is in this lead magnet. The lead magnet promises one major thing. In the digital marketing world, this is called product splintering. It might be a website conversion; your split ned lead magnet would be particular inside that version vertical.

In the previous one, it was gardening. The last magnet lead that we just covered, the specific significant results, a specific transformation that that thing prom, used, you were a vertical garden. It's not the whole gardening space, but it's the vertical gardening space, and that's it.

4. Immediate gratification

Now, it needs to give immediate gratification, and that's the thing about lead magnets. Usually, workout PDF downloads are when somebody hits your website. They land on your landing page, and they click an ad. PDF lead magnets give them immediate gratification. They can enter their emPeoplex and immediately get sent to the PDF. The PDF can then be downloaded to you, and you don't have to wait to watch a video—no need for them to stay and log into a membership site.

They get an immediate result, which is what your prospects want. That's why lead magazines still work better, especially with traffic. We've tested many opt inferent PDF leads, PDF lead magnets versus your cabinets versus spreadsheets versus software. PDF lead magnets still work better than almost anything else because people look for immediate gratification on Facebook. It's as simple as it is.

If you can give somebody immediate gratification and exchange for their email address, they will opt-in more frequently and do business with you. You're; they're an impact or transformation in their life much more quickly when you can give them that immediate gra; they're.

5. Keep the lead magnet short and precise

You also want to ensure it can be consumed in just a few minutes. A six-page lead magnet, what's going to happen is they're going to scroll down the rough-magnet, and then they're looking father you're full one reason to open up the six-page repo, rt. They want to look at the cover; they're likely it's on mobile and will scroll down. They're going to read your headlines; they're going to look for a payoff at a time in the text, and then, if they find it. Your prospects will scroll back up to the top and read if they don't see a payoff. They will close the PDF up and move on their way.

That's one of the reasons PDF lead magnets still work well: they're very, very low risk and give you their emaPDFs address. They received the PDF; they opened the PDF. They can scroll it, PDFs, it's not like it was five or six years ago, or even ten years ago when PDFs were ... Now, we have tablets. At the end of the, we have tablets. Any device reads a PDF. Before, we used to have to say, "We even got to download Adobe Acrobat, and then you got up the PDF on your website and then blah, blah, blah." Now, any device can read PDFs, and our phone can read PDFs. There are many different ways that they can andPDF. They're just scrolling down, ensuring you know what you're talking about and that they will finish it.

6. High perceived value

They will have that aha moment, have that transformation because of the PDF. Now, the perfect Done For You leads to central learning of a highly perceived figure. Even though it's free, it still needs to be something you could charge $37, $67, whatever. One of the lead magnets we're running we have a 200-page book.

Your first lead magnet doesn't have to be that, but it needs to have a high value. It would be best if you delivered something that your end-user is interested in learning, is interested in figuring out, a solution that they have for the problem in their business, in their life, whatever. That's what your lead magnet needs to dt needs to have a high perceived value.

7 Types Of Lead Magnets

Now, the lead itself, there are seven types of lead magnets.

1. Report or Guide

We've talked about a report or a guide, a six to eight-animation; it's a manual. You can save it in Google Docs and make it in Microsoft Word. You can make it in AppPages. It just needs to be a collection. It would be best if you had them through something. It doesn't take a long time, so you'll still like writing; what you can do is you can do a podcast. You can have it transcribed; the text is written out for you. You go through and edit it. That's how a lot of books are written anymore.

There's no reason why a lead magnet can't be the same. It's a 20 to 25-minute video, like one of these live streams I'm doing. They are transcribed and turned into about 4,500 words, ten pages, 12 pages worth of text. Even if you edit it down, you'll still get five to six pages of good, solid text. Well, if you record yourself doing something like this. Every time we do one of these live streams, we turn it into a blog post. The blog post ends up being 4,000 words. It's one of our central SEO strategies at the moment. All of this content can be turned into lead magnets. It can be turned into book chapters and everything.

The content is sheeting to live on and be mashed up a million ways. The first type of Done For You leads magnThere Cheaheet or Process Map.

Now, number two is a cheat sheet or a process map. I love process maps. We have talked about mind maps quite a bit. We've talked about some process maps a little bit n.

Mind maps are a great brainstorming tool. With the extension of a mind map, you can assemble these process maps. You are mapping out a more complex process. Process maps or cheat sheets can be done in Google Drawing, Microsoft Excel, or Apple Numbers. You can draw out a process map. There are many different ways to create this process: mwille cheat sheets or-page, two-page cheat sheets with chat boxes. It is a super, super high value for your end-user.

People love that stuff because it keeps them on track. It lets them know where they need to go next—just the core tenets of why people are looking for lead magnets or who are looking for more information. It's just looking for how to do something, and they're looking for all the steps to pull something off.

You delivering that to your prospects will be a tremendous value in their eyes— heatsheets, process maps, really, really good stuff.

3. software

If you have us walk in the background or are interested in learning how to code, you can create software. t is a great lead magnet. Just over the friendly, my wife and I were brainstorming software we could give away as a lead magnet. It's just some simple stuff, but it's mighty and the stuff that I get a lot of questions about.

Just from a current scheduling standpoint

• How do you schedule content?
• How do you brainstorm topics?
• Is there a way to create a friendly, simple piece of software that allows somebody to walk in and do that?
• Will you find that keyword phrases are a lot?
• How do you put them on a calendar?

Well,l, not even wallead-generationgo to a page and do it real quick and print out a calendar; it could be super powerful.

If you have a software background, there are all kinds of little hacks like that. It would be about a tour you could code up in a cutting or a weekend. I've somebody more to help them in their business or hell. You can ask for an email address, but a simple tool will generate great leads. Time Slot, our first software application, was used as a lead generation tool before I started selling anything.

4. checklists

Checklists are great from an instructional standpoint. They're also great from a lead magnet standpoint. NY time, you can list things that need to happen in sequence. Utting a little checkbox in Apple Pages makes it super easy. The checkbox is just like a bullet. You can drop a checkbox in, and then the checklist puts it together. Utting it behind a lead magnet landing page will workdescribeideo

You would have a landing page promising the result of the video. t is going to be a headline that promises something, some discover. Ree Video Reveals How to Rank Websites on the First Page of Google Without Even Trying, any remote address below. Ree video may shat Tools You Need to Put Together.   The 2x4 end table might not be all that awesome, but the video is the thing willing away. Hat's what people are an option in. The headline and landing page are the directions they opt for.

That needs to be split-tested: all that other stuff, but video launch sequences, mini-courses, and potent stuff. From a paid traffic standpoint, we saw them. I haven't seen a free video course outperform a PDF lead magnet. When you opt-in to init the play button, you know you will invest that time you agree to; that's video, and that payoff might be 4, 12, or 32in. It might not even mean that video might be fun inside. That's one of the reasons why PDF lead magnets are powerful; you can download them. Hey, I can see what you're into.

They can go through, find the thing they want to see, and handspun opt-in for a webinar. Hen, I built into a multi-viduence. It isn't until they know what you're talking about. they can commit to making that time investiture disbanded Project Tutorials.

There's a piece of software called initially that I'm pretty into called ScreenSteps, screensteps.com. His is tutorial software. It's like knowledge-software, but you can take screen captures. You can annotate the screen captures and assemble them into a tutorial. Built a piece of software called Clait, and ScreenSteps is the extension of Clarify-it.

They didn't go to, and then, it was a disbanded project because that team was also building ScreenSteps, it's tutorial-based software. You can take screen captures. You can annotate screen captures, and like this guy, I went through and wrote notes about that screen capture. Tutorials are lovely for giving away as downloads.

They're also great for SOPs, standard operating planes, that you can give to your quizzes. e use them in both scenarios. I'll build something as an SOP by reactions, so give it away because our prospects like that stuff.

7. quiz or Survey

The best part about quizzes and surveys is you can generate leads. You can put them into buckets based on their survey responses. Also, you can trigger different email autorsequences. Here are lots of things you can do with the rWe'llelves. The most important thing is the software. M other software plugins, quizzes, surveys, and test-taking tools exist.

Thrive Themes has an excellent survey plugin. Foo does form, which also has the same functionality. SurveyMonkey has formed, and there are lots of different ways that you can skew this. ucket.io is another one that you can end up putting people into different paths.

I think tomorrow we will be talking about WordPress lead magnet plugins. I'll get into a little bit more of this and, of course. If you scroll down, there are some lead magnet ideas for coaches. Often, some real estate lead magnet ideas. Also, there is additional material and training on lead magnets.

The process is straightforward.

1. Figure out what it's going to be about. Start brainstorming what your prospect wants and hear sorted about. You probably already know this. The hat is a question that you get often again and again and again.
2. You open up your editor. You open up Google Docs, you open up Pages, you open up Microsoft Word, and you start writing. I often start with a table of contents, then flush it all out. Hen, you want to write eight to 12 pages. You will have an introduction, an about you, a reporting core, and five porters. It's the meat of your report, a summary at the end, and a call to action.

Every lead wants to have a call to action. His calls to action can be to a product, or it can be to a webinar. What is the next thing you want your prospect to do? You want to add other needs, and you wish to export them as a PDF. Hen, you can share it online and upload it to Dropbox. You can upload it to Drive, and you can upload a website. Hen, you move them into a prospect sequence after you get the lead. The hat is generating leads from lead magnets in a nutshell.

The post Lead Magnets: Best Types For Your Website appeared first on Done For You.

The Need for a Marketing Automation Agency

A marketing automation agency can be your secret weapon when seeking to enhance your business’s marketing efforts. Contrary to popular belief, marketing automation isn't only for giant corporations but can be a game-changer for businesses of all sizes. In this guide, we'll focus on how to pick the right marketing automation agency to meet your specific needs and objectives.

Debunking Myths: Marketing Automation is For Everyone

Is Marketing Automation Overwhelming?

The term "marketing automation" might seem daunting, particularly if you're a small business or a creative agency. Rest assured, the right marketing automation agency will make the process seamless, efficient, and highly effective.

Marketing Automation Across the Board

Marketing automation agencies cater to businesses, big and small, spanning various industries. Whether you're a tech startup or a local retail shop, marketing automation is applicable and beneficial.

Critical Advantages of Partnering with a Marketing Automation Agency

Achieve Scalability and Efficiency

Its scalability is one of the most compelling reasons to work with a marketing automation agency. Automation handles repetitive tasks around the clock, freeing up your valuable resources.

A Hands-Off Approach to Lead Generation

Imagine generating qualified leads without lifting a finger. With the right marketing automation agency, you can set up systems that acquire, nurture, and convert leads automatically.

Not Just Set It and Forget It: Ongoing Benefits

Investment and Returns

While implementing automation requires an initial investment in time and capital, the long-term benefits far outweigh the costs. Your selected marketing automation agency will ensure that your systems work tirelessly, growing your business even when you're not actively involved.

Beyond Email: Multi-Channel Capabilities

The Misconception: Email is Everything

A common misconception is that marketing automation only involves email campaigns. In reality, a competent marketing automation agency can do much more.

What Multi-Channel Means for You

From SMS marketing to social media discovery and CRM synchronization, the right agency will allow you to reach your customers at every touchpoint. This ensures a customized and highly effective marketing strategy beyond simple email campaigns.

The Ultimate Advantage: Deep Customer Connections

What Meaningful Connections Can Do

A significant advantage of working with a marketing automation agency is forming more meaningful connections with your customers. Whether through personalized messaging or timing your customer interactions perfectly, automation enables a whole new level of engagement.

Final Thoughts: Simplifying Marketing Automation

Marketing automation may seem complex, but it's straightforward and highly effective with the right agency. If you're interested in diving deeper into this topic, we have a free webinar to watch to learn how easy it is to implement automation for your business.

By choosing a competent marketing automation agency, you’re not just buying a service; you're investing in your business's scalable growth and long-term success.

[Video Transcript]

Today, we will discuss what working with a marketing automation agency should look like. Now, there's a lot of different automation play. There are so many other things about marketing automation, so many different ways to cut it up and so many different ways to generate revenue from it, profit from it, and use it. But at the end of the day, some straightforward tools tend to be plug-and-play. From a marketing automation standpoint, how you combine those tools is just up to your imagination.

For those who don't know who I am, my name is Jason Drohn, creator of doneforyou.com. We specialize in creating offers, building sales funnels, and doing marketing automation and traffic for clients. Marketing automation tends to be a place we thrive in because it's the glue between many different things. It's the glue that brings a lot of other elements together. It brings the pages together, and it brings the email marketing together, and it brings outbound kind of SMS stuff, and sales, and sales staff, and sales teams and, pipelines, and workflows. It all comes together in this idea of marketing automation.

What should be the goal in setting up a Marketing Automation?

When setting up marketing automation, the big thing you're looking for is making sure that the different pieces talk together. They go through, and you have your marketing. You have your CRM that speaks to your sales pages and your sales page; they talk to your CRM, and then all of that.

What we're going to talk about today is what a marketing automation agency is going to do or should do to help you grow your business online.

First, as marketing artists, we do a lot of marketing automation. We're a marketing automation agency. Although, I don't classify that as what we are. We're more like a growth team that does marketing automation.

Marketing automation is a key fundamental kind of building block of what sales funnels are and what sales funnels do.

Everybody does a small amount of marketing automation. Some agencies specialize in marketing automation, though. I would say that we specialize in marketing automation. We can make the website do things you haven't seen before, even in some of the stuff we do.

DFY website Marketing Automation

It's funny because we have our page visits tracked to Slack every once in a while. If we have somebody's email address or phone number, and they come to our website and hit a specific page, then it will send up kind of a warning flare and say, "This person is on your page." Ding and the whole deal.

When that happens, it also outputs their phone number and email address. If you have been to our website and any of our sales pages, and you get an email from me or one of my staff, it's a personalized email. That is why. It's because we have Slack configured through Zapier. We have our CRM send an alert over to Zapier. Zapier makes connections between software. It's the API hub between a bunch of different, 1000s of other, applications. A CRM sends a Zap to Slack and says, "Show, basically ping, these people on Slack every time this person, or we know who a person is, who hit a sales page.

Every once in a while, if you get a call from somebody on my team or an email from somebody on my team or even me, it's because we're watching that channel. You showed up on that page and ping; we see your email; we see your phone number because you've given it to us in the past. Not because it's weird, and we're spying on the world. But it's because it's all used from our collected data.

There have been times where we've noticed, I've seen, somebody be on page two or three or four days in a row. I don't even wait for them. I'll call them and say, "Hey, what's up, blah, blah, blah. This is Jason. You know, I saw you were on the page." And they're like, "What? You know, like, that's creepy." I'm like, "Yeah, it's creepy, but this is what we do. This is marketing automation. It's what we do. We wrote a book on it. You know what I mean?"

A good marketing agency must be able to implement workflows that will reap benefits and rewards from marketing automation.

That is one of the blessings of marketing automation. When you can run it correctly, a good marketing automation agency can do that for you. That's the idea. They're going to be able to implement those same workflows so that you reap the benefit and reward from it. There are marketing automation agencies, and then there's marketing automation for agencies. Both of those things they're the same. Marketing automation is marketing automation, whether you are an agency that is using it for your clients or you're an agency that's using it to acquire clients. It's all the same thing.

It's connecting different pieces of software so that things talk and trigger.

Zapier

There are lots of ways to do marketing automation. Zapier tends to be the place that everything comes to. It's kind of the head between all of the different sides. If you're running a Facebook lead ad, you will use Zapier to put that email address inside your CRM. Let's go over here to apps. There's all kinds of stuff, Google Sheets.

Most of the Google Suite has some pretty exciting stuff:

• Google Drive
• Facebook Lead Ads
• ActiveCampaign
• Facebook Pages

All of the things that it can do. We can get or send Gmail emails to new leads from Facebook Lead Ads, which I don't recommend.

You can also get emails with new Facebook Lead Ads leads. You can send lead ads to different rows in Google Sheets. We do that all the time, especially for our real estate clients.

1. We'll set the trigger.
2. Facebook sends the lead-in.
3. Then, it adds them to the CRM.
4. Then, finally, it puts them in a spreadsheet.

The CRM triggers, then the email marketing workflows, and then the spreadsheet is what somebody would call a sales guy would start screaming and working those leads.

If somebody comes in from a Facebook lead ad, we can add or update active campaign contacts—lots of different things you can do there. Your imagination is the limit when it comes to marketing automation. It is that simple. There are so many ways to trigger all kinds of cool stuff.

Slack

Slack is huge. There are so many integrations you can run with Slack. Microsoft Teams is fantastic, too, but Slack will integrate with everything. I'm not in a Microsoft environment at all. I don't think I have any Microsoft products installed on my computers, maybe Skype. We set it up with our CRM. We'll have Facebook Lead Ads ping Slack whenever there's a new sale.

A new conversation goes off into Google Sheets. We can set up some stuff in Airtable in Slack for project management. We're used to having it, so we get a Slack notification every time a base camp task is updated. We've set it up so that there are KPIs inside ad managers that will ping a Slack notification.

There are lots of different ways to work. There are lots of different ways to work on that moving forward. Now, let's see if we go to some of the other methods.

Anyway, your marketing automation agency will know all of this stuff. They will learn to trigger things that will move somebody through your prospect's scenario and pipeline. That's just what marketing automation does.

Benefits of Marketing Automation

1. The first is you're going to sell more.

You're going to sell more because people are in front of you or your brand is in front of them, I should say. You're going to generate more revenue in the long-term from that.

2. Your brand will be remembered better.

You will also, and perhaps more importantly, you will be remembered better. If somebody is seeing your ads, emails, text messages, or whatever for months and years to come, they're much more likely to buy. I can't tell you how many times we ended up getting somebody. They come in, and the first time they ever bought anything, a book or maybe a video course or whatever. Then, all of a sudden, they're our best customers. They've been on the list for six years.

They're our best customers because it just took a long time to warm up to us enough or to be ready to buy something. But once they do, they're committed because they're getting results. They know our process, and they know us without working directly with us. It ends up working out that much better for them. Marketing automation makes that possible.

Our marketing and marketing automation agencies work to set it and forget it.

It's a big question. We get asked all the time, and the answer is not. Marketing automation will make you money long-term, but there are always rules and things that break.

I mean, marketing automation is very much you're looking at Zapier. I just got one yesterday. My Instagram Zap broke between Instagram and Google Drive. I have no idea why. I haven't investigated. But it shows that even though something has been working for years, sometimes it breaks. Sometimes, there's a coding issue. Sometimes, a lot of these integrations have three parties.

They have your ad account. You have two sides. Let's say Instagram and Google Drive, and then you have Zapier in the middle. You have three coding teams who are all trying to work together technically. They're building the frameworks for everything to coincide. Sometimes, it doesn't work out all that well. Sometimes, something will break for a few days, and then it will magically get re-enabled. There are just some things to look at there. Here are some things to take note of.

You are always going to think of ways to do things better. You're going to say, "Oh man, I should've sent lead ads to Slack rather than to a spreadsheet." As I'm talking about it, I think that because we go into a spreadsheet for our clients. Like, "Well, why don't we set them up with a Slack account?" There are always ways to do things better. You have to keep your mind open to it.

As I said earlier in the week, if you're researching and thinking, some of my best, most transparent marketing automation "gotchas" happen when I'm mowing the lawn. I don't know why. I'm just driving around, riding on a lawnmower, but then I'm like, "Oh, damn, I shouldn't do this. Or I should do that."

Some of my most significant kind of aha moments come from when I'm driving, which my wife pointed out. In the middle of this pandemic, she's like, "Yeah, we don't drive anywhere." She's like, "So you don't have any processing time." And it's right. She's absolutely 100% right, as always. And I don't. That's always what I did when I drove. I'd process things that happened during the week because we don't go anywhere, as you can tell by being in this office. However, we will start shooting some on-location live streams, which I'm excited about, at a co-working place in town.

Marketing Automation Tips

You want to email, SMS, significant, big marketing automation components—any alert, triggers, or anything important to your business is also essential. Suppose you need your sales rep to know immediately when something comes in the door. In that case, you can set up a marketing automation trigger, put it in Slack, send it to a text message, put it in a spreadsheet, whatever the motivation, or some other bell or whistle. There are all kinds of exciting things to do. You can download an app called If This, Then That: I-F-T-T-T, IFTTT.com. If This, Then That, it's on iPad, probably Android too. But it's kind of like Zapier, only it's mobile, and you can trigger all sorts of cool things. When a sale comes in, it can ding. You can change the lights in your room, and all kinds of fun stuff there.

Advantages of Marketing Automation

Now, one of the most significant advantages of marketing automation is it creates a customized personal; it just customizes your marketing message for your end-user. You can do so much to customize the way they're marketed. If you have a survey and there are four answers on a survey, and depending on how they pick one of those answers, you enter them into an email sequence. That's one way to do it. You can send them down different paths based on a link they click in an email or a page they visit.

They go to a particular page, like a Facebook traffic page or how to make a garden table out of two by fours pages, then you can send them three or four two-by-four emails. You can think about all kinds of really cool stuff if you just sit back and think, "What do they want from me? What can I give them to help them grow or help them transform their lives or help them do something better?" That's all marketing automation is.

For Questions and Guide

With that, if there's anything we can do to help, we're happy to. Go to doneforyou.com/start, fill out the little form, and book a time on our calendar. We will dig in and figure out where in your business, what in your business can be automated, where we can find traffic, and what kind of automated processes and sales systems we can set up so that everything scales well and fast and as mechanical as possible inside the framework that you're already working in. That ends marketing automation week.

The post How to Choose the Right Marketing Automation Agency for Your Business appeared first on Done For You.

Are you looking for a complete guide to marketing automation? Also, are you ready to implement marketing automation or find a marketing automation agency to grow your business? Are you curious about what tools you can use to automate your online marketing? If you answered “yes” to any of these questions, then you’ve come to the right place.

In this article, you will learn:

• Benefits of marketing automation
• Why it is important
• The definition of marketing automation
• How to integrate automation into your business
• Common mistakes that are associated with marketing automation
• Impactful automation workflows
• Links to tools and resources to help you get started right away.

Let’s dive right in.

Benefits of marketing automation

This article will reveal everything you need to know about bringing automation and marketing together. But first, let’s look at some of the benefits of automation.

Μarketing automation is growing at a rapid pace. And the reason is obvious: it helps deliver more leads, better conversions, and increased sales, and all of that happens on autopilot.

On average, 51% of companies are already using marketing automation, while over 58% of B2B companies are on the verge of adopting the technology. Businesses that harness the potential that technology has to offer have witnessed significant growth in leads and sales. Additionally, they have increased productivity by 14% while reducing marketing overheads by 12%.

For businesses, automation offers a remarkable opportunity to improve efficiency, minimize costs, and deliver a better customer experience. However, embarking on the journey of marketing automation may seem challenging, but with expert advice, it may be simpler than you think.

Why is marketing automation important?

Here are some quick facts about why you should opt for marketing automation:

• By the end of 2019, the marketing automation software market is estimated to be worth $5.5 billion.
• B2B marketers report the #1 advantage of marketing automation is that it helps generate higher and better-quality leads.
• On average, 30% of B2B marketers said that automation helps them save time, while 25% stated it helps in big data analysis.
• Investment in marketing automation tools shows a steep rise and is projected to reach $25.1 billion by 2023 from $11.4 billion in 2017.

The image below shows the Global Marketing Automation Technology Forecast, 2017 to 2023.

Source: Emailmonday.com

In this regard, John McTigue, EVP of Kuno Creative, said:

Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don’t do that. They want to learn at their own pace and be reached when they need more information or are ready to buy. A well-constructed marketing automation strategy makes that a reality.

What is marketing automation?

Marketing automation is about the software and the processes that allow businesses to execute their online marketing actions automatically. Automation helps to adopt a relationship-oriented and real-time approach to marketing campaigns, improving productivity, efficiency, lead generation, and revenue.

As defined by Marketo,

Marketing automation is a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies like yours can increase operational efficiency and grow revenue faster.

Another definition by SearchCRM goes like this, “Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient and makes new processes possible. Marketing automation is an integral component of customer relationship management.”

Having understood why marketing automation is crucial to your business, let’s explore how you can automate your marketing campaigns to drive quality leads and increase your revenue.

How to integrate automation into your marketing strategy

Here’s how you can put your marketing processes on autopilot to boost efficiency and increase your revenue:

Step 1: Identify the right tasks to automate

What are your marketing team’s most cumbersome and repetitive tasks? That’s where marketing automation can help free up time, which can be utilized on tasks that need the expertise of your salesperson, such as client interaction or building a strategy.

Automation can be effective for lead nurturing, customer communications, social media management, content scheduling, analytics, and market research – typically any task that does not require active human engagement. Say, for example, response emails. Automating your emails can dramatically minimize the burden on your marketing team. Similarly, identify all your marketing campaigns that are time-consuming and can be automated. This will help improve workforce productivity and efficiency considerably.

Step 2: Automate your email drip campaigns

Emails are still one of the most significant driving forces behind increased sales. However, managing email marketing campaigns is complex, especially when they aren’t just about one or two emails, but 20 or even more.

It isn’t simple to handle that campaign volume manually as it involves everything from building a mailing list, creating a compelling email body, adding personalized welcome messages, sending emails in bulk, following up, etc.

These eat up much of your marketing team’s time, affecting their efficiency.

Axis: A powerful, yet simple-to-use, marketing automation tool

It is time to break free from the conventional approach of setting up email marketing campaigns and adopt advanced tools such as Axis Marketing Automation. It takes email autoresponders to another level, thanks to its numerous features.

Here’s how you can automate your email campaigns with the help of the Axis powerful suite:

• The tool helps build your email list, and manage traffic and lead generation campaigns by writing the ad copy, effective targeting, and nurturing the leads through dedicated email marketing campaigns.
• Its powerful email autoresponder aids in writing all your email copies for internal and external promotions.
• Done For You Email Marketing and Automation tool will deploy excellent-quality landing pages with high conversion potential. This ensures a high percentage of sales funnel conversions.
• The tool is tailor-made to suit any email marketing platform your business is built in.
• The email automation tool is 100% system-based, which means it continues to work even when you are not. All features of the software are set to target the prospects and drive leads, any time of the day or night.

By automating emails, businesses can boost productivity in a significant manner, while targeting the right set of audiences with a compelling message that inspires them to convert into potential leads.

Step 3: Choose the right automation software

When you plan to take the “marketing automation” jump, you must select the appropriate tool that assists you in the process without overburdening your budget.

There are many automation tools available today; so make sure you choose one that best suits your requirements. It should be easy to use and meets your budget. Do your research well, seek recommendations, or opt for a free trial before you enter into long-term commitments.

For example, Axis is a powerful software suite that makes automation and email marketing a breeze even if you are a non-techie. It is one of the most useful tools for marketers struggling to find the right tool for their email campaigns. Additionally, its advanced drag-and-drop campaign builder makes marketing automation simple, effective, and hassle-free. So choose wisely and streamline your marketing campaigns while improving efficiency.

Step 4: Nurture your leads with automated follow-up

Automated workflows are a great way to follow-up with your customers in a personalized manner. Through these workflows, you encourage them to take definitive action and finish what they started. Lead nurturing through follow-up is effective in driving more conversions. Automated follow-ups help bring leads back to your website, and enable you to build strong relationships.

Only 20% of the total leads are ready to buy when they first visit your website. This shows marketers need a dedicated process known as lead nurturing to build qualified leads and continue till the time they are sales-ready. When done strategically, lead nurturing can help increase sales leads by 50% while reducing the cost per lead by 33%.

Moreover, your marketing team doesn’t need to spend their valuable time in this as everything is being automated while adding a personalized touch.

Check out the example below to see how HubSpot Academy uses automated, personalized follow-up emails to bring back prospects and inspire them to take action.

Step 5: Personalized email autoresponders

Who doesn’t love receiving warm wishes and surprise gifts on special occasions! Your customers love it too.

Sending automated emails to wish them on occasions like birthdays or anniversaries can help build strong relationships. Your customers will develop brand loyalty, which can go a long way in converting them into sales. Email autoresponders are most effective in sending personalized messages while keeping the efforts of the marketing team to a minimum.

See the example below:

Source:Knowledgebase.constantcontact.com

Step 6: Manage your social media accounts on autopilot

Integrating marketing automation into your social media campaigns is another good way to maximize conversions while reducing costs and improving efficiency.

There are two ways you can run your social media on autopilot. First, you can automate the post-distribution process, as you’d do with emails. Second, you can set part of your growth strategy on autopilot.

Automate social media content distribution

Regarding social media content distribution, do you send the same status update or post on five different platforms manually? Not only it is annoying for you, but for your followers too – coming across the same update on different channels. However, with marketing automation, you can handle the challenge efficiently.

Some tools help you connect to five social media accounts from different platforms. You can then set unique messages for different channels and also schedule when you want the posts to be updated on social media. This is an effective way of connecting to your audience on various social media platforms but in a less cumbersome way.

Automate audience growth

To automate your social media growth, you can use tools that let you see who your followers are; who you follow; or who are your followers, but you do not follow them back, etc. Based on data, you can run autopilot to take specific actions.

Common mistakes to look out for

Implementing marketing automation? Avoid these common mistakes:

Automation is a powerful tool for business management and growth. As a result, it is prone to misuse.

It is easy to implement a solution on a large scale, larger than you can manage effectively. Then, you might just lose control of what’s happening.

Also, it is possible that, charmed by what marketing automation can do, you might deploy spammy tactics that will put your business on a blacklist. So, be sure to send only relevant emails to your target audience at the right time.

Automation can be pointless if you don’t have the right processes and design in place to convert leads into customers, or, generally, maximize the result of your efforts.

Moreover, when you are aimless, the process may seem to be too expensive with a not-so-promising result. So, set your goals right, be specific, and take the correct approach. Track and measure results.

Automation is no panacea for all online marketing ills. As with every tool, its goal is to help you optimize what you previously did manually. If the process is wrong, automation tools won’t save the day.

Learn more about how you can avoid common mistakes in the process of automating your business.

Done-for-you automation solution

Sometimes, no matter how simple it may be, you need someone else to take on your project because you just want to focus on your projects. As an entrepreneur or small business owner, you might be falling into the trap of becoming a jack of all trades. But think again; You know it is not possible to do everything – and do it all right! A wise business owner focuses on what he or she does best, and leaves the rest to his or her team, or simply outsources processes.

Impactful automation workflows

There are 7 main types of email automation workflows. Each of these categories can have a lot of variations, depending on the industry and business goals, but here are the basic email autoresponder sequences.

1. Welcome email sequence
2. Segmentation / Engagement sequence
3. Sales automation workflow
4. Lead nurturing sequence
5. Cross-sell / Up-sell sequence
6. Re-engagement email workflow
7. Onboarding automation

Read more about these 7 impactful marketing automation workflows and get instant access to autoresponder templates.

The thing with marketing automation workflows is that they’re set and forget. Take these ideas that we’ve outlined here set them up in MailChimp or any other email service and rest assured that they’ll be working for you 24/7.

Online business automation tools and resources

There are A LOT of tools that can help you automate your online marketing. It’s easy to get lost in software reviews and comparisons while wondering if you’ll ever be able to deploy tools and processes painlessly, and also manage everything optimally.

In this article, we have touched on why Axis, our own robust automation suite, might be the right tool for you. If you want to learn more and see firsthand how Axis can help you automate your customer communication, lead generation, and campaign management, book a free demo and consultation.

It’s time you stopped missing out on opportunities, forgetting things, and doing email communication manually! Today, there are tools for automating repetitive tasks and processes that can take a lot of weight off your shoulders. Learn more about how you can escape the rat race and lean on marketing automation to manage your business 24/7.

To learn how to get your email marketing done for you, click here!

GSDdaily Episode 76

In today's GSDdaily, we are going to kick off marketing automation and doing marketing automation to convert more traffic into sales, which is why we're here, which is why we do what we do. At the end of the day, we try so hard to get customers and prospects and folks signed up for email lists and leads fully qualified and otherwise that a lot of times we forget about some of the backend automation that is going to make that lead purchase or increase conversions at a very significant rate. That's what this week is all about. It's about converting more of your prospects into sales and using marketing automation to do it, so you don't necessarily need to have a person, a body who is pressing the keys and clicking the mouse and picking up the phone call. It's trying to automate as much of that as possible.

I love systems, processes, and building stuff that works again and again. One of the coolest parts about marketing and sales is you can automate 80 or 90% of it, to the point where if somebody enters your funnel. They come in. They come into your funnel. See a Facebook video, they see a Facebook ad, whatever.

They come in and they opt-in for something, they watch a webinar or whatever, but then it might be that it takes them three hours to make it through your funnel where they sign up for a sales call with you, or it might be that it takes three years for them to sign up for a sales call with you. But when you have marketing automation in place, then you are always marketing to them between the three hours and the three years and everywhere in between, because they're seeing your ads, they are receiving emails from you. Things are happening when they interact with your website, things are happening when they watch a video from you.

Marketing Automation

There are lots of ways to cut up marketing automation. But at the end of the day, it is all based around this idea of triggers. These triggers flip a switch and say, "If this person does this, then this happens," or, "If this person does that, when that happens," you know what I mean? That's what this week is going to be all about.

I have a marketing automation guide here for you that we're going to kick through.

One of the benefits of marketing automation, by and large, it lets you sell more stuff.

At the end of the day, only so many people who come to your website are going to buy anything, half a percent, 1%, 2%, 5%.

There are very few people who are going to purchase. That's just how it is. If you have 100 visitors, you might have two sales. Also, with 100 visitors, you might have five sales. If you put 100 people on a webinar, you might have 12 sales. It just depends on the price and the marketing and all that other stuff.

But the benefit of marketing automation is that even though they don't necessarily buy right away, they're still receiving marketing from you. It might be the email or SMS text message that goes out. It might be the email sequence that fires after somebody goes to an add-to-cart page or an order form. There are lots of ways that marketing automation is going to trigger, but that is the primary benefit. You sell more stuff without necessarily increasing payroll, without increasing human capital, without increasing mind share in your office. You set it up once and it just goes for you. It might be a retargeting campaign. It might be emailed. There are lots of different kinds of marketing automation, but at the end of the day, it's all designed to increase sales.

Why is marketing automation important?

By the end of 2019, last year, the marketing automation software market is estimated to be worth $5.5 billion, which is ridiculous. I mean, from an automation standpoint, that includes companies like Zapier, which includes companies like Salesforce or other CRMs. Salesforce., The report that I heard or read at the beginning of 2020 was that Salesforce, which is the largest CRM in the world, had $13 billion worth of contracts already signed for the next three years. They could not sell another thing and they're still going to make $13 billion. It's just crazy for software.

On average, 30% of B2B marketers said that automation helps them save time, while 25% stated that it helps big data analysts. And the big data piece is interesting because I mean, I... We're growing fast, so some of what I was doing last week was putting together reports of all the people who hit certain sales pages so that we could automate some of that marketing from an email, outbound phone call, text message standpoint.

I ran a report that said, "Who are all the people who are in our CRM who hit this page in the last six months? And then of those people, how many do we have email addresses for? How many do we have phone numbers for?" When you have marketing automation set up, you can run all kinds of really crazy, really detailed, specific queries like that and get real data and say, "All these people, they're subscribed to the website. They've opened an email in the last three days. They were on the website and the page," so on and so forth, "Call that person." Do you know what I mean?

We have Slack set up to do all kinds of really crazy marketing automation stuff, but we even have Slack so that if somebody goes to a sales page, like the sales funnel development page, if you land on it if you go to that page right now and actually in our CRM, then it will start dinging who is on that page. It will give us a Slack notification, "Mark is on, Bob is on, Sandra, is on," whatever, and we will see who was actually on the page and if we have the phone number, we have their phone number too.

If you guys want to run a little example, so let's see ... If you want to go to that page ... This is kind of going to be fun. If you are in our CRM and you go to this page, I will be able to see who was there in realtime. It was 9:54. There was a Sean there. That was a little bit before we started. There was an R. Saunders, a Brian Wright, there was a Gerardo who was there a little bit earlier. If you go to that page right now and you're in our CRM, then it will ding and say who's there. Just an interesting little test.

But anyway, so the importance of marketing automation. What is marketing automation? How do you integrate marketing automation into your marketing? The first thing to think about when it comes to marketing automation is what do you need it to do? There are so many different ways that marketing automation can benefit your business. But what can it do? What will it do? And how does it aid your process?

I talk to people all the time, and especially businesses who are doing half a million, a million, three million, $5 million a year, you already have your internal processes. There's a workflow. Even if it's not well-defined, there's still a workflow in your business for turning prospects into customers and then fulfilling and onboarding those customers. So there is something specific to that process, and marketing automation needs to add to that. It needs to automate some of that process.

The goal of marketing automation is not to make things more complex. It's to make them run better and also give you some better insight into the prospects and customers that are coming through without introducing a whole lot of new weird bottlenecks.

For instance, sales. If you have an outbound sales guy and they are paid to cold call dial, 100 calls a day or whatever, then a better alternative and a better solution for their time might be setting up an automated webinar funnel or a Zoom presentation funnel, where he gets people onto this presentation, onto the sales call, this one to any kind of presentation multiple times a day, so he might have four people or 10 people or 12 or 100 people on this presentation and then he's just basically pitching everybody and then having them go schedule a call on his calendar afterward.

Completely doable. It changes his dynamic. Rather than cold calling a bunch of people, getting a bunch of nos, maybe getting through the gatekeeper a couple of times and reaching the decision-maker at some point, now he's got 25, 30, 50 people a day who are sitting in his presentations and then the interested people are booking calls in his calendar. It flips the dynamic.

When that is true, you can employ all kinds of marketing automation, like if they scheduled a call, they get a couple of emails. If they didn't schedule a call, they get a couple of emails. You can send outbound text messages. You can send confirmation emails. Still, in that particular scenario, you can automate a lot of it, but what I always tell our clients is to make sure that as soon as somebody schedules a call, you send one personal email and that personal email is supposed to connect with them.

You show just a genuine interest in what they're doing, their business, their whatever, whatever it is you're selling, show a genuine interest in them, and then close that email with a question, so it's a personal one-on-one thing. And oftentimes you'll find that when somebody replies and engages in a conversation, your strategy session is going to go incredibly well. It's just a change in dynamics. There's a lot of things you can automate, but there are some things that you shouldn't.

One of the things, probably the easiest thing to automate is your drip email campaigns, your email sequences. If somebody comes in, they download the lead magnet, then they get these 20 emails. That's why we built our email copy app because at the end of the day, running email sucks. Writing blog posts sucks, too. Writing, in general, is just not a whole lot of fun, but you need to do it because that's how Google sends you traffic and that's how people engage with you. You got to have content. Email is one of the easiest things to automate. That's why we built to access, and that's what triggers our CRM.

Now, email, the triggers are anything and everything you can think of. If somebody downloads a report, they get this sequence. For visitors on the page, they get that sequence. If somebody goes to the order form and doesn't buy, they get this sequence. There are lots of ways that you can cut up email and email automation based on lots and lots of different triggers. It's the easiest one to automate.

The second easiest to automate is SMS. You can do a lot of text message marketing in a very automated way when you understand that somebody's text messages are sacred almost. I mean, so we don't do a lot of broadcast text messages, meaning we don't just drop text messages and think that we're going to be pushing traffic the same way we push traffic through email. Text messages are very timely. They're very time-based notifications. If you send a text message, you want the person receiving the text message, you want to convey urgency. It might be a live event that is about to go live in 15 minutes. It might be a discount code that is about to expire.

That's really about it. Anything more than that and it's going to seem like you're just crying wolf. If you send daily text message reminders about some random fucking promo, then you're just going to get unsubscribed and piss off people. My wife, there was a ... Who was it? There was some retailer that was sending text messages the same way they would send emails. And I mean, the first one was like, "Maybe somebody made a mistake," and the second one was like, "Delete." That's just how text messages go. It's a very personal method of communication so you just want to consider that before automating your SMS.

One of the places we've seen it work well is events, live events where the host, the event owner wants to communicate throughout the event with live guests, and that has worked out well, like, "Hey, remember to do your homework for tomorrow," that kind of thing. But now who knows when we're going to be able to do live events again. Well, some people are doing live events again, but the way we used to do them, at least.

You also want to make sure to nurture your leads. Not every email automation should be sales-based. You don't want every email going out, every notification, every whatever to be sales-related. Also, you want to give a lot of content, so you want to bond with your audience. You want to send them to blog posts. Blog posts are a big one.

Here's a little story. Four or five years ago, before I purchased DoneForYou.com, we were doing a lot of sales funnels and all that stuff, and I was promoting a lot of affiliate products and I would promote the affiliate products, not every day, but pretty often. And I remember sitting out on the back deck shortly after we moved into this house and I was like, "My list doesn't even know who I am because all I'm doing is I'm basically giving them a lead magnet and then sending affiliate offer, affiliate offer, affiliate offer."

And we were making great money doing it. But I wondered, "What am I sacrificing because of it? What is the opportunity cost of making the affiliate money?" And I realized that it was just much, much more valuable to not promote any affiliate products and then do videos, do blog posts, and at the time we were writing a blog post a week or whatever. So I would mail the blog post and then I might mail a lead magnet and then I might mail a promo video or something for one of our software offers or whatever. But I felt that people were learning more about me, and they were engaging more with me and that has just kind of been the MO ever since then.

Now we don't ever mail affiliate products. We might do a favor for a client or if we think that somebody has something cool that you guys would love, then we'll promote it whether it's a video or we'll mail it out, but we don't take a commission for it. That has been nice, because now it's like, when we create the content, we mail it out, like these live streams. We mail these live streams out every once in a while.

We're going to start doing it more, just because people are like, "Oh, I didn't know you were going live." We go live every day at 10:00, every single day, Monday through Friday. This is episode 76. We've done it 75 previous times. Wherever you're on YouTube or Facebook, this is where our show is. Every day, 10:00 AM Eastern, this is where we go live. I've been thinking about pushing it to noon or one though, just so our west coast friends can jump in rather than have to watch the replay later. But I don't know. You can comment on that. If you would like to see these things a little bit later in the day, then just let me know. We might push to one or two or noon or something.

But yeah, you want to blog, you want to live stream, you want to podcast. You create the content that you're most suited to create and then use that content in your emails and your marketing automation. One of the things that I used to do and still do, when we write a blog post, let's say about sales funnels, then what I do is I mail that sales funnel post out to the list and then I just literally drag it up into my automation for sales funnels. I mail it out to the list.

You get the content. And then now everybody who comes in later, they see that blog post later, or if it's about email marketing, I'll mail it out to the list and then I'll drag that thing over into the email marketing sequence. What I'm doing is I'm only adding our best content to our automated email sequences, and now those automated email sequences sometimes are 80 and 90 emails long because I write it once, then I use it in multiple ways.

You want to nurture your content, nurture your leads through your automated follow-up. You also want to personalize remodel responders. I'm up on the fence on this one. I like the idea of graphical HTML newsletters. I don't know that they work any better. What they do is they do let you do a couple of things in the same email, which is nice. This email that you're looking at, literally is, "Happy birthday to you," so happy birthday. There's a message in there. Then we have, "Enjoy 50% off," a nice graphical coupon. And then down below, we're inviting them to connect with us on Twitter, Instagram, or YouTube, and we're also doing a little bit of branding.

This one graphical newsletter is doing a couple of things as opposed to a plain white text-based email that is copy and then a link and then that's it. You can only promote one thing. You can ask for one action inside of a text-based email. With HTML, you can ask for two, three, four actions. The conversion on that email is going to go down because you're asking for more things. It's just one of those things. If you, really, really care that they convert into one offer, just make one offer in an email. However, if you want to give somebody your main offer and then down below, you might want to promote a book, like some of the stuff that we do.

Every once in a while, I mean, most people are to do that top thing. They're going to go through and do the thing you want them to do. However, every once in awhile, I mean, not every once in a while. I mean, we sent out an email, we'll sell eight or 10 books and the bottom banner block underneath all the text and all the other stuff we told them to do, and we'll sell some books if that's where they want to go next.

For me, the way I see it and the way I'm viewing it in my mind at least is that we're presenting people with more options. If they want to go watch a video, that's awesome. But I would rather just go buy a book just because that's how I enjoy learning is through the written word as opposed to having to wait through a video. And even in waiting through a video, I usually do two times speed or two and a half times the speed just to get through faster, just to get the meat, you know what I mean? That's how I listen to audiobooks is two times, two and a half times, whatever. It's up to you. Marketing automation, use HTML newsletters, don't use them. It's up to you. Test them.

You also want to manage your social media accounts on autopilot. I use Hootsuite for all of our management, Hootsuite. Two Os. I use Hootsuite for our social media management. I just have the professional version, although I think we're going to start doing a little more so I'm going to upgrade to the team, basically every morning what I'll do is I will log in and just post a bunch of articles. We're going to start doing some small, condensed social videos, Gary V style, which I'm pretty excited about, so you're going to start seeing those a lot more.

In social media, that's always your outermost arm. You have your social media profiles and posts and all that stuff. You have your videos and you have your posts and you have your live streams and all that stuff. And then they come into your inner circle, which is all your landing pages, your landing pages, your sales videos, all that stuff. I should draw this out. Your landing pages, your sales videos. Then you have your innermost circle, which are your buyers. In terms of engagement and commitment, automation is going to take them through all of those.

But you have your outer ring, which is all your outer channels, I should say. That's a pretty cool graphic. I'm going to draw that. That's cool. See? Sometimes when you're put on the spot for a live stream like this, you have no idea what you're going to say. And sometimes it's pretty good ideas like that, where I'm like, "Oh, that's a great lead magnet. Okay, cool. So we'll just do that."

Now, some common mistakes for marketing automation. First of all, you got to set it up, you got to activate it. I can't tell you how many times I'm mowing the lawn and I am like, "Wow, I didn't even think this particular trigger could be triggered in this way, which would throw the whole automation off," and here's what I mean. Let's say you have a couple of email sequences that are all set up. somebody comes in, they downloaded the report, they get a bonding sequence. Then they buy something else and they get some other sequence, then they buy whatever.

Sometimes the way you set up the marketing automation can break when certain things happen. Like if somebody does this and then goes to this page. Then it cancels that automation and goes to another one, whatever. The only way to deploy this stuff is to hit go and watch it. I can't tell you how many times I'm mowing the lawn. I'm thinking, maybe not even consciously, but my subconscious is still working on this automation and I'm like, "Holy shit. I didn't even realize that that particular action that somebody could take would then all of a sudden put them into some buyer sequence or whatever," and then I end up coming in from mowing the lawn and fixing this thing because all hell would have broken those if somebody did that specific scenario of things.

You wouldn't believe how many times that happens. People, take the path that you want them to take often, but that doesn't mean that everybody does. I mean, some people going off in different ways through your marketing automation and sometimes it breaks. So you just want to make sure that you think through the scenarios. I mean, quiet place, quiet room, quiet office, kids aren't running around, sit down for 30 minutes. Plan out all the ways that this thing could get fucked up because it probably will. That's just how marketing automation is. I mean, people take their path through it, and sometimes software goes weird and wonky or whatever.

At the end of the day, your marketing automation workflows. There's a couple of email automation we're going to talk about it a little later this week. One of them is a welcome sequence. Another is an engagement sequence. If somebody comes in, we want to engage them in the sequence. But then also there's re-engagement, which is if somebody doesn't do anything for 60 days or more. We want to reengage them through an email workflow. There's onboarding. There are upsells, which is a big one.

Now, so many sales funnels have gone from really high tickets. High ticket still works great from a sales funnel standpoint, but a lot of order forms start low and then go up, so your order form at 4.95, like a 4.95 book, then it goes to $37, then $97, and then 297, that might be the upsell path. Well, what you want to do is you want to have email automation that if they don't take those upsells, you want to email them into those upsells. Make sure to set-up the Ascension Sequence.

Sales automation, lead nurturing, all of it important. We're going to talk about this week, some of the more engaging workflows that you want to think about. How to write the email copy for them, and all that stuff. That's kind of an intro to marketing automation. At the end of the day, super important for engaging with your prospects. Qualifying the people that haven't purchased yet and who want to purchase. They just don't know it yet, or bonding with your prospects as they move through your sales funnel so that they're more comfortable about purchasing with you. That is what marketing automation does.

For Questions and Guide

For those of you who are interested in talking about some marketing automation, go to DoneForYou.com/start. You can fill out the little form on our site. From there, we'll get on the phone with you. We'll talk through the specifics of marketing automation, sales funnels, traffic, and all that stuff. If there's anything you would like me to cover this week specifically, comment underneath these live streams. They will all come to me and that's probably the better way. Then I'll just pick it up in the next couple of days. We're going to be talking about marketing automation all week, so I will talk to you soon.

The post Marketing Automation That Will Increase Your Potential Leads appeared first on Done For You.

It is Friday. I figured what better way to close up free traffic SEO week, is to show you a bunch of really cool SEO tools that will help you go farther. That’ll help you write better content, do a little bit of research faster that you can find the keyword phrases that you want to rank for. That you spend your time wisely in creating content because creating content sucks unless you’re a writer, and then you love it, and then this isn’t a chore. As a writer, most likely you don’t think about content from an SEO standpoint, from a what are people searching standpoint. You think of writing as this act of creativity, which oftentimes doesn’t necessarily hit home when it comes to writing engaging copy. That is fun. That’s what’s on the docket today.

For those of you who don’t know who I am. My name is Jason Drohn. I’m the creator of doneforyou.com where we specialize in creating offers, creating sales funnels and marketing automation, and doing the marketing that our clients need us to do for them to scale and grow. That leads us to today, which is free traffic. This entire week has been digging through organic traffic strategies so that you can get free traffic and not every single visitor who comes to your website is paid because that is awesome.

What happens if you turn off traffic?

Well, if you turn off traffic, and you rely 100% on traffic:

• you don’t have a business
• you don’t have revenue

That’s the bad part. All things need to be considered when it comes to traffic. You need to be looking at SEO, you need to be looking at paid traffic, organic, live streams, videos, the whole deal.

6 Powerful SEO Tools

Today we have a post that we’re going to work off of. These are seven free but powerful SEO tools for your toolkit. Now, the reason our episode today is six and not seven is, we’ve already talked about one of these things. It was either Tuesday or Wednesday we covered an entire session on the Yoast SEO plugin, which is a WordPress plugin that you can use, and it will help you optimize your content.  You tell it what keyword phrase you want to rank for, and then you go through and it will give you a checklist. Where you need to put the content, where it needs to go, all of that stuff. Yoast is fantastic from a blogging standpoint, but it’s just one of the SEO tools of the many out there that can help you rank for organic traffic.

Today we’re going to cover six other ones. The other thing is one of our clients that inspired me yesterday said, “Well, how can I do some research on some keyword phrases?” And I was like, “Oh, here’s a couple of SEO tools.” And then, I decided then I should probably do a little bit of training on these things. That way I can just send a video next time. Half of these dailies are inspired by clients who need something, and then they can just send a video next. Do you know what I mean?

1. Page Speed Insights: A Google Tool

The first of the SEO tools that we’re going to talk about is page speed insights.  This is a Google tool, and basically what it does is it, if you’re regularly blogging, you’re trying to optimize for search. You’re doing some keyword research. One of the biggest factors is, is it loading fast enough? Here we have this page speed insight loaded up. We’re just going to enter done for you. I don’t know if it’s going to load fast or not. It used to load in three seconds.

2. W3 Total Cache: A WordPress Plugin

I did some optimization from SEO tools, or a WordPress plugin called W3 Total Cache. This is W3 Total Cache, which is a free plugin. It’s been downloaded and installed by like 17 billion websites. Active installations, one million, literally.

W3 Total Cache has a plugin that will integrate with Cloudflare. And Cloudflare is a DNS server. They’re a publicly-traded company now, but CloudFlare has this free CDN thing. What you do is on your website you then install this W3 Total Cache as a plugin, you go through and optimize it. I don’t remember where this article is. This is how I always find it. Basically, W3 Total Cache CloudFlare Set Up. If you Google, W3 Total Cache CloudFlare Set Up, then you get to this website. This very top listing here, to how to make WordPress faster.

Then what it does is it takes all of your static WordPress files and offloads them to CloudFlare, which is a free service, it’s a free CDN. And then CloudFlare makes money by, they have some SSL certificates, and they do some domain registry and all of that stuff. They make money in the fringes, but they have some paid plans. You don’t need to upgrade to a paid plan. They have a lot of free stuff that works incredibly well. But, if we go back here, so done for you, let’s see, what does this tell us? We’re pretty low. We have a score of nine. First content, tenfold paint. I don’t know what that means. This is probably something that we need to take a look at.

3. Pingdom Speed Test

The Pingdom speed test, there it is right there. Then you can go through and do a speed test here. Doneforyou.com. It’s going to test out of Washington, DC. It looks like we’re in the second queue where we’re in the queue. So it was running the test. We’re going to see what this loads up. As I said, the website is offloading all of the images, and all of that stuff to CloudFlare. Our load time is 1.71%, which is a D performance grade. That could stand to be slimmed down a little bit, anything under 3%, or it depends. It used to be anything under 4% or four seconds was awesome. Now it’s anything under two seconds. One second is pretty awesome. It’s just something you need to manage.

But anyway, back to our article. Faster sites are better sites.

4. Google Keyword Planner

Google keyword planner is a direct line into Google to see what keyword phrases people are searching for. And we did an entire episode on using Google keyword planner to create better content.

5. Ubersuggest

Ubersuggest is owned, now, by a guy named Neil Patel. Neil Patel is an internet marketing rockstar. He’s been around forever. I had a website called Marketing Hacks way back in the day. And the first podcast that we ever, ever, ever did was an interview with Neil Patel. That tells you how long ago. This was like 10, 11 years ago.

Consequently, all you have to do is enter a keyword phrase in Ubersuggest.  How about Facebook Advertising. We’re just going to see what comes up. Facebook advertising, you can of course register, and there’re plans and pricing, and all kinds of other stuff, but it’s going to give us a keyword overview. The search volume is 14,800. SEO difficulty is 38. Paid traffic difficulties, 52, and it’s 10.99 per click, on average. There’s our volume of how people are using that keyword phrase. Then we have some keyword ideas. This is a great little quick interface to find some keyword ideas quickly. Cost for Facebook advertising, how much, Facebook ads, Facebook advertising mockup. You can view all of them.

Then we have some content ideas. This is an actual blog post that was written with Facebook advertising. Dove apologizes for the racist Facebook advertising campaign, which is Facebook advertising right for your business. And then it shows the backlinks, and then also the social shares of that article. This one by King kong.com.au has a Facebook score of 13,728. So this shows you some traffic. Basically how popular some of these articles are.  You can do your keyword research here.

6. Moz Tool

Next is this Moz tool. Moz.com, which is a keyword Explorer. And we’re going to do Facebook advertising here to see what comes up. It looks like we need to create a free account for this guy, which I don’t have. I don’t think I have a free account for these guys.

At the end of the day, we want to get a good list of keyword phrases that we’re able to write content for. Furthermore, we create blog posts or headlines that are interesting enough to write content about. If you have a list of keyword phrases that you want to write about, make sure that the subject line, or the blog post title, is something that people are going to click through.  After all, you have kind of this dual-edged sword. You want to make sure that you create content that is worthy of people, that is not worthy of people, but that people are going to be interested enough to click through. However, you also want to make sure that content is keyword-loaded. You have good strong keyword phrases in there so that you can get traffic for a long time.

Other SEO tools

1. Keyword Tool.io

We talked about keyword tool.io. It’s right here. Keyword tool. This is great because you can do Google search, YouTube, Bing, Amazon, eBay. Let’s say we want to search Amazon. We want to do a day planner, maybe, I don’t know, let’s see what comes up. This is a CloudFlare. We just talked about CloudFlare. This is a CloudFlare DDOS protection thing. If we’re searching Amazon for a day planner, then we see all the keyword phrases that people are typing in Amazon. Day planner, academic year, 2020, 2021. Day planner At A Glance, Day Planner Blue Sky. There are lots of different ways you can cut up these keyword phrases.

2. MozBar

3. Kamaz

4. Yoast SEO Plugin

5. Google Trends

A couple of other SEO tools though. Some other ones that we’re going to be adding to this list, the first is Google Trends. Lately, especially pandemic-wise, there’s been such a shift in the keyword phrases people are using. This lockdown completely shifted everybody’s patterns and everybody’s behaviors. And a natural extension of that is the keyword phrases that they’re using in Google. It’s only natural that people are looking for things a lot differently. And as marketers, we need to understand that people are looking for things differently. And one of the best ways of doing that is to spot trends and do some, do research and look at what are the trends that are happening right now.

• Taylor Swift and Kim Kardashian

Of course, Taylor Swift and Kim Kardashian are part of the United States trends, but if you go to trends.google.com, then we’re going to type in Facebook advertising. Same keyword phrases that we’ve been typing through the rest of this stuff.  Here we see that our interest over time is pretty good. It looks like right at Christmas there was hardly any. It ducked way down. But then we look at sub-regions.  District DC, for whatever reason, was heavily searching Facebook advertising. That might’ve been a government thing. I don’t know. New York, Colorado. Then we see some related topics down below. Let’s look at the topic of public relations. Our public relations topic, we have public relations internships, blah, blah, blah. None of that is all that important.

• Camping

Let’s do something different. Let’s look up camping. We’re just going to look up camping, the search term.  Camping is way up, as you can probably expect. During summer, it looks like it’s way up as compared to last summer. As a result, we had a score of 75 last summer and we’re up at a hundred. The value for this point has partial incomplete data available. Colorado, super high. Wyoming, Idaho, Utah, camping open near me. So there are lots of ways you can cut up this data.

• Real Estate

Let’s look at the real estate just real quick. So real estate, we have an increase. Looks like it’s always been strong, but it dipped right there from March 15 to 21st. Dipped real good. Then it’s back up. It’s at a solid 100 right now. Real estate stocks, real estate offices near me. A lot of interest there too, you can cut all of this up. How about we do this. Cache for… All right. So it’s like real estate, just in general, quite a bit higher. All right, so that was Google trends.

6. BuzzSumo

BuzzSumo is a little bit one of the higher-end SEO tools. It gives you some insight into how people are sharing content.

• Tesla

Let’s look at Tesla real quick. It gives you some results, but basically how you interpret these results. Coronavirus, Tesla donates hundreds of ventilators to New York. This story got 356 Facebook shares, 435 Twitter shares, six Pinterest shares, 12 Reddit engagements, 24 links, and then the Evergreen score is 10, for a total engagement of 356,000. How BuzzSumo works are, they report on the articles that are the most viral. This is going to give you some ideas depending on how you want to cut it up. This is going to give you some ideas on writing viral content.

• Real Estate

Real estate let’s see what happens with real estate. The CEO, who is formerly homeless and now the owner of her own real estate firm is now building a $14 million affordable housing project. That is very, very engaging. It’s also a great headline or something like that is a great headline for a sales page.

You’re able to pick up some good ideas from here, too. Wealthy real estate investors get tax cuts in coronavirus stimulus. Chase now requires a 700 FICO score, 200% down to buy a home. Bank of America will allow borrowers to pause their mortgage, blah, blah, blah. This is all shareable stuff. It’s a good one. I talked about keyword SEO tools. I talked about W3, we talked about CloudFlare, we talked about this, and we talked about Pingdom. That’s really about it.

SEO Tools Standpoint

Based on an SEO tools standpoint, the most important thing is you’re doing your research early. Before you write the content and sit down at your computer and start typing something, you’re doing keyword research to find out what people are looking for. If you’re doing that, if you’re doing the keyword research before you write, then every single post, every single thing that you create is always going to have a long tail. It’s always going to send traffic forever, and that’s what content should be doing.

It should be not only just let you put something out there right now. Apparently, you can have an immediate impact. Maybe being able to share something immediately with your list or your audience or whatever, you also want that content to live for the next five or 10 years and consistently send you traffic forever. If that is the case, then spending six hours, writing a blog post right now is such a great time investment, or money investment if you’re paying a writer, then you’re getting something from it forever.

This is what content marketing, SEO, and organic traffic should be all about.

For Questions and Guide

Do you have any questions at all, anything at all, just go to doneforyou.com/start. Book an action plan call with my team and me, and we will put together a traffic strategy for you, put together a sales funnel strategy, whatever you need to grow and scale your business online, we will put together the plan. We will execute that plan for you if you want. Just going to doneforyou.com/start.

The post 6 Powerful SEO Tools For Your Website appeared first on Done For You.

Video Transcript:

Hey, what's up? This is Jason Drone. Welcome to GSD Daily, number 66.

So today we are going to talk about SEO. Search engine optimization. This is going to be search engine optimization week, which I'm pretty excited about because we have been getting a lot of questions about organic traffic and what should be done from a content marketing standpoint, how to optimize for organic traffic. All of that kind of stuff. So this is going to be an exciting week.

We haven't necessarily done too much as it relates to SEO. We've talked a lot about content marketing. We've talked about how to turn live streams into blog posts and how I do the content marketing piece, but we haven't necessarily done a tremendous amount on the ways that you can utilize content marketing online, and how Google picks it up and how you should write your meta descriptions and what you should do with keyword phrases and all that stuff.

So that's really what we're going to get into. For those of you who don't know who I am, my name is Jason Drohn. I'm the creator of doneforyou.com. We specialize in three things: creating offers, building sales funnels, and marketing automation. And those things combined to build the foundation of any business online. So that's really where our skill sets revolve around. This organic traffic piece is more along the lines of the automation part. So once your offers are built, once your sales funnels are built out, then you need a traffic source. You need a fuel source to grow and scale and sell to people because, at the end of the day, people are who you're selling to.

So there's that buyer psychology and all that other stuff that we talk about on this show daily. But at the end of the day, you sell it to people and people use search engines to search for things. To solve their problems, or to help solve their problems, I should say. So, at the end of the day, that's what you're doing. And that's what you're trying to position your site and your content and your offer to. You want to be in the place that they are searching so that your offer, your business, stands out to them when they are in the heat of the moment and they are ready to make a buying decision. They're actively looking for a solution. You are there. You're there to help them do what they need to do or help them solve the thing that they need to solve.

So that's the idea. That's why search engine optimization is so important. First of all, it's a very, very high-quality buyer. People know that there are paid search results and organic search results. They tend to prefer organic traffic results. How many times have you searched for something? And you immediately bypass the ads at the top of Google and go immediately to the organic rankings? The first couple that doesn't say 'sponsored'. I would bet that most of you do, to some degree or another.

So this week we're going to talk about getting in those search spots. How to get more traffic organically. There's a caveat to this. So all traffic costs something. Organic traffic content costs a ton because you're going to be writing content or you're paying somebody to write content, but you're still paying somebody for, inevitably, hopefully, to get traffic down the road. Or you're investing time in writing articles and creating content that you're hoping is going to get ranked and then bring in traffic down the road.

Now, this is not an exact science because of Google's search engine algorithms... It's a black box. So they update these things 20, 30, 50 times a month. So they roll out the big updates every once in a while, traffic gets all moved around. Your spots get recalculated and everything settles. And then a couple of months down the road, they do another update and then everything moves around. But the goal is to have enough keyword phrases in the top couple pages of Google, to give you some good stability, long term, and then work on maintaining those ranks and bettering those ranks. So we like to do an organic and a paid traffic strategy. So what it does is it reduces your reliance on paid traffic, but it doesn't necessarily just involve organic traffic.

So paid traffic is instant on, and organic traffic is, you create it and then hopefully down the road, somebody shows up because of it. So what we like to do is we like to do live streams that get transcribed. We boost those live streams with paid traffic. We advertise our stuff with paid traffic. And then the content brings that long tail traffic for the content that was created. So that's just part of our mantra, part of our strategy, is to mix the two well. To do good organic and to do well from a paid traffic standpoint, so that when you turn off your traffic, like around holidays, you're going to turn off your cold traffic and just run retargeted ads. Well, that way you're not sacrificing all of the traffic. You still got a bunch of organic traffic that is still coming to your website.

So there's a lot of SEO strategies there. We're going to talk about a lot of that stuff. But first, what we're going to do is we're going to dig into some of the actionable SEO strategies that are going to get you organic traffic. Now, this was an article written in 2019. And so this is part of our SEO strategies. So for those of you who are just tuning in now, part of the reason I do these GSD dailies is to update old blog posts and old content, because things change, but they change this much.

So for this particular example, when you see 'Planning your SEO strategy for 2019'... First of all, 2019, having it in a title phrase is great when it's 2019. Because people search for SEO 2019, but when it's 2020, that's not so good, right? So I usually don't do dates. I didn't write this article. Good content, but personally, if I'm going to write something, I write it for the long tail and not for even like a year-long hit. I will write it for something that can still be getting traffic in 10 years.

And these update SEO strategies... This is what we call content optimization. So basically when a blog post starts getting a lot of traffic, then what we do is we update it, and then it pushes it even further up the ranks in Google. So this, what you're witnessing, is me updating this blog post. Because what's going to happen is this GSD daily now is going to be posted right at the top. And then we're going to add all the transcript for this blog post down below here, or down below at the bottom of the post. And it's going to turn this, probably 2000 word, blog post into 6,000 words, 6,500 words or so, once the transcript gets added. And it's going to be multimedia content. There are pictures in here. So ultimately it's just going to rank a whole lot better than what it is, even right now.

Now, I'm just going through this. So let's see, 'Planning your SEO strategy for 2019.' Google does have a 60, 70% market share. So when you're optimizing for organic traffic, you want to optimize for Google.

Now, there are two different schools of thought when it comes to SEO, there is what is considered black hat. And there is what is considered white hat. So the black hat is all of the weird things that can be done to rank. But black hat SEO strategies, although it is effective for the short term, is never effective for the longterm.

So over the years, there's been lots of black hat SEO strategies. Duplicate content, invisible text, and stuffed keywords redirecting the user to another site or a page. All kinds of stuff. Kind of deviant stuff that you wouldn't do because you have a legitimate, real business, a business that you want to grow in scale.

So you're going to be over in this white hat realm over here. So the white hat realm is relevant content. So having well-labeled pages, having images, having relevant links and references, good HTML, unique page titles, meta descriptions. All of that stuff. all good stuff. So don't even worry about it. Just note that the black hat exists. Every once in a while you'll see something in black hat SEO strategies that might be used.

When Google released an algorithm update three or four years ago, there was an interesting thing that people were doing, which was, they were basically... They had a timer. Not a timer, but they had like a WordPress plugin that they made. So it looked like there were people who were commenting on a blog post. So it was scrolling down the thing and then reloading the page and all kinds of other stuff. So it ended up being interesting on that front. And so ultimately what ended up happening was it worked for a little bit, not for very long. Google came around and updated their algorithm. And it didn't necessarily work too much after that.

Let's see. Okay, there we go. Now, some additional stuff. So, a time for action. SEO strategies are constantly evolving. So you always want to make sure to be further ahead than everybody else. Content is the indomitable king.

So I'm going to share my screen. My cam link here decided it didn't want to work anymore. All right. So share screen, application windows. This is why we have redundancy, right? There we go. All right.

So content is king always has been. Quality content is a key area of focus. You want to make sure that the intent of your content is something that is going to serve your users. Serve your readers. And then you want to also give them somewhere else to go. So you want to make sure that the article is between 1500 and 2000 words, which sucks.

I mean, it sucks writing that. It does. 1500 to 2000 words is a lot of content, but the easier way to do it is to do a live stream like this. Record 15 minutes of content, and then it's going to be about 2000 words. Then you can pare it down to 1500 or whatever. But if you record it and transcribe it, it's going to be a whole lot better than spending six hours in front of your keyboard banging something out and just spending an entire day writing one blog post that may or may not get traffic. It's easier to do a video, transcribe it, throw it out there. And if it ranks, awesome. Figure out what to do with it next. But if it doesn't, that's fine too. You only spent 15 minutes on it or 25 minutes, if you posted it.

You want to make sure to have attention-grabbing titles and descriptions. We talked about split testing titles last week. I think it was last Monday or last Tuesday. We talked about using the Thrive Themes Headline Optimizer plugin so that you could see what titles pulled the best.

So rather than talk about it, let's go look at that again. So just to bring it top of mind. All right. So this is a plugin called Thrive Themes Headline Optimizer. And basically what it does is it lets me split test blog post headlines. So the last time we looked at this, it was... We had a couple of blog posts. I had just deactivated a bunch of them. So here you can see that our average engagement rate is 42% for today. Now, if we look down through here, these are all the blog posts that I'm split testing currently.

So, here's one. How to maximize sales funnel conversion. I look for basically anything that has more than a hundred visitors. Because that lets me know that it's a little bit further along in terms of testing the validity. So this doesn't. Here's one. 'Four sales funnel SEO strategies for automated selling'. This has 78. So we're going to just go in and see what headlines are responding the best. This is the actual blog post, but overall, this 'Automated selling with these proven sales funnel SEO strategies' is getting 29.17% click-through while the original, which is 'Four sales funnel strategies for automated selling' is only getting 18% engagement rate. So all things considered, this last subject line sucks. This one right here, 'Automated selling with these proven sales funnel strategies' is by far the winner.

So just a little simple software, a little simple little WordPress plugin. It is paid. You do have to pay for it. But I can single-handedly say that since I installed this thing probably four months ago and started actively split testing headlines, or subject lines, we have probably increased our traffic 20% just because of this. Because your better subject lines bring more search traffic. They bring more social traffic. They bring more engagement. So what you're able to do is you're able to see exactly what somebody is looking for. Somebody interested in here.

And check this one out. So How to maximize sales funnel conversion. So we're just going to click on this one, 'How to maximize sales funnel conversion'. All right. So let's go look at this result. Let's see what these are. Check this out. So engagement rate over time. Look at that red one. So green. Wow. Check this out. So green is the original. 'How to maximize sales funnel conversion'. This thing is an absolute dog compared to the red one, which is currently the winner. So the red one, 'A guide at to sales funnel conversion'...

The post SEO Strategies That Will Get Your Traffic From Search appeared first on Done For You.

Good copy starts by writing (and or finding) the best sales headlines and building on top of them.  It's the difference between selling a lot of stuff and not.

Most people think of a sales funnel as a collection of pages. In actuality, a sales funnel ALWAYS starts with a headline.   Sales funnels are a whole lot more than just a collection of pages. The copy is on those pages: the headlines, subheadlines, the video, features, benefits, bullets, and everything else. All of it is what drives sales. It isn't just the pages, layout, or how pages are set up or structured. That stuff matters a whole lot less than what you would think.

What matters is how people engage with the page.

How they engage with the page is through the copy that is on the page. Now, we will talk about how to write the best sales headlines. I will walk through the different ways that headlines can be used. Headlines can be used for email subject lines, blog post titles, and sales letter headlines.

Good copy is a good copy and can be used in many different areas.

It's all just a form or a function of this idea of how to write the best sales headlines. That's what we're going to talk about.

For Starters: The Top 25 Best Sales Headlines in the History of Marketing

Sales headlines are the first impression your potential customers have of your offer. They are crucial in grabbing attention and persuading people to read more. A well-crafted headline can distinguish between someone clicking through to your website or ignoring it altogether.

Over the years, there have been countless sales headlines that have stood the time test. These headlines are memorable, persuasive, and effective in driving conversions.

Here are 25 of the best sales headlines in the history of marketing:

1. "The $64,000 Question" (1950s game show)

   
   Opens in a new windowwww.pbs.org

   $64,000 Question game show

2. "Think Small" (Volkswagen Beetle)

   
   Opens in a new windowwww.aaaa.org

   Think Small Volkswagen Beetle

3. "Where's the beef?" (Wendy's)

   
   Opens in a new windowjasonblog.tw

   Where's the beef? Wendy's

4. "They're Gr-r-great!" (Kellogg's Frosted Flakes)

   
   Opens in a new windowwww.amazon.com

   They're Grrreat! Kellogg's Frosted Flakes

5. "Melts in your mouth, not in your hand" (M&M's)

   
   Opens in a new windowwww.reddit.com

   Melts in your mouth, not in your hand M&M's

6. "Plop, plop, fizz, fizz, oh, what a relief it is!" (Alka-Seltzer)

   
   Opens in a new windowwww.amazon.com

   Plop, plop, fizz, fizz, oh what a relief it is! AlkaSeltzer

7. "Diamonds are a girl's best friend" (De Beers)

   
   Opens in a new windowwww.luxuryacademy.co.uk

   Diamonds are a girl's best friend De Beers

8. "Breakfast of champions" (Wheaties)

   
   Opens in a new windowwww.aaaa.org

   Breakfast of champions Wheaties

9. "Just do it" (Nike)

   
   Opens in a new windowwhcconsulting.blogspot.com

   Just do it Nike

10. "Got milk?" (California Milk Processor Board)

    
    Opens in a new windowwww.jabamay.com

    Got milk? California Milk Processor Board

11. "Can you hear me now?" (Verizon)

    
    Opens in a new windowwww.usatoday.com

    Can you hear me now? Verizon

12. "Where do you want to go today?" (Microsoft)

    
    Opens in a new windowvimeo.com

    Where do you want to go today? Microsoft

13. "Because you're worth it" (L'Oréal)

    
    Opens in a new windowwww.lorealparisusa.com

    Because you're worth it L'Oréal

14. "The ultimate driving machine" (BMW)

    
    Opens in a new windowhowbritseesit.wordpress.com

    ultimate driving machine BMW

15. "Think different" (Apple)

    
    Opens in a new windowen.wikipedia.org

    Think different Apple

16. "Have it your way" (Burger King)

    
    Opens in a new windowwww.pinterest.com

    Have it your way Burger King

17. "Snap, crackle, and pop" (Rice Krispies)

    
    Opens in a new windowwww.amazon.com

    Snap, crackle, and pop Rice Krispies

18. "A diamond is forever" (De Beers)

    
    Opens in a new windowwww.forevermark.com

    diamond is forever De Beers

19. "The cola with a bite" (Pepsi)

    
    Opens in a new windowwww.wideopencountry.com

    cola with a bite Pepsi

20. "The real thing" (Coca-Cola)

    
    Opens in a new windowwww.creativereview.co.uk

    real thing CocaCola

21. "Reach out and touch someone" (AT&T)

    
    Opens in a new windowclickamericana.com

    Reach out and touch someone AT&T

22. "I'm lovin' it" (McDonald's)

    
    Opens in a new windowzh.wikipedia.org

    I'm lovin' it McDonald's

23. "Obey your thirst" (Sprite)

    
    Opens in a new windowwww.amazon.com

    Obey your thirst Sprite

24. "Because you can be anything" (L'Oréal)

    
    Opens in a new windowwww.amazon.com

    Because you can be anything L'Oréal

25. "The world is your oyster" (American Express)

    
    Opens in a new windowmedium.com

    world is your oyster American Express

These headlines are all effective because they are:

• Clear and concise: They get to the point quickly and easily understand.
• Benefit-oriented: They focus on the product or service's benefits to the customer.
• Intriguing: They pique the reader's curiosity and make them want to learn more.
• Unique: They stand out from the competition and make a lasting impression.

How To Write Headlines

Now, today, I want to talk a little about how to write the best sales headlines and show some split-tested examples. There are some straightforward ways to get good at copy or writing copy. You have to put the effort and work into it, which sucks, but it is what it is.

If you want to be a master of your craft, you want to sell a lot of shit online; you must do the work.

• figure out some of the buyer's psychology of what people want to buy,
• what makes them buy,
• what are their triggers

How to write headlines is the easiest way to start to pinpoint that. For instance, the best sales headlines are very to the point. They have a compelling message and a compelling offer. Usually, they have a little bit of urgency, and they convey a benefit in them. One headline encapsulates the entire message of a blog post, a sales letter, and the whole thing. But besides, it also serves as the jumping-off point when somebody reads it.

They read the headline, which helps them understand the offer, page, and email. In addition, it also gets them to read the following line. That following line is usually a subheadline or the opening paragraph or whatever. That paragraph gets them to read the following line or section, which brings them to read the next one down the page.

When you're looking at sales letter-like stuff, we use some screen capture tools and stuff. It records a video of somebody watching a sales video, managing a sales page, or scrolling through a sales page. Most people read the headlines, then return and read the subheadlines. Then, they find the sections that they get into. They read those sections down to the buy button.

They're kind of like, they scroll the page, and then they go back up to the top, and they scroll the page, and then ... They're back and forth, back and forth before they decide to buy it. Oddly enough, it's even more prevalent right now in the pandemic; people are sporadically going through sales pages; they're not looking at sales pages formulaically like they have in the past; they were kind of like, up and down, up and down, up and down, "Oh, I'm going to buy." Then they buy, and then the same thing for the upsell, the up and down, up and down.

1. Hint it to some curiosity

It's interesting how our psyche has changed because of the pandemic and the crisis. At the end of the day, you want to hint at some curiosity about how to write the best sales headlines. Your interest wants to propel, to give some urgency. You want to make sure your headline is as believable as possible. If you can use numbers, numbers are great. But they also engage the logical side of the brain away from the emotional side of the brain.

2. Avoid hype

You want to avoid advertising, which is everywhere right now.

3. Use humor

If you can use humor, make sure to use humor. I am not a very humorous copywriter; some people are in. As I'm saying this, I'm thinking of the Harmon brother's video ads. They're very clever, they're funny as shit. That's what makes them so unbelievably viral.

People want to share them despite them being advertisements. If you can tie humor into it, then that always helps.

4. Add Pre headline, subheadline

Like a qualifying statement, a pre-headline can sometimes precede your main headline. Some of the stuff we use is like a headline, turn clicks into customers, then there might be a pre-headline for coaches or consultants or a sub-headline underneath that qualifies them slightly more.

We use pre-, headlines, and subheadlines to nail our target prospect or demographic. That way, they know that they should continue reading, or if we're offering something for sale, like a lead magnet, we usually try to put the price of the thing and how to write headlines so that they can immediately tune out or tune in, depending on what they're interested in.

5. Make it personal

You want to ensure they know they're being communicated to. In your sales copy, use words like you, make it personal to them, and make it actionable, so everything about the headline.

Copywriting

First, I wanted to share some of my copywriting where I learned copywriting. I didn't necessarily go through any extensive course, but the copy is one thing you must know by doing. There's no other way; you can go through periods, listen to audio programs, buy, go through Udemy courses, and learn what good copywriting is, and it might take years or decades to figure it out.

It's quicker to write the copy and test it live with real people, real websites, real traffic, and see what converts and what doesn't.

Way back in the day, I had a website called Marketing Hacks. One of the top blog posts on this website was a post on slogans; it was like the 30 best slogans.

We have thousands of visitors a day looking up slogans, best slogans, unique slogans, and company slogans; like all of these keyword phrases, we're driving traffic directly to this blog post. And I was like, "Oh my God." This was ten years ago. Oh my God, this is such a great opportunity to create a course on slogans." I created a slogans course, like a six- or seven-module system. I think I priced it for $67 or $27 or something like that.

When I started writing copying, I wrote some long-form copy; this was before sales videos were invented. I wrote some long-form sales copy, then began tracking conversions; it wasn't even conversions; it clicked. Four hundred people came to the sales page, and I'm like, well, shit, I didn't sell anything.

Then you tweak the copy again, wait for another two or 300 visitors, and don't sell anything. And then you squeeze the manuscript again, and then you get one sale after three or 400 visitors. Then, you tweak the document again, and you get three deals. Mind you, we are 1200 visitors into this tweaking process, but we're starting to get some sales. So now, with paid traffic, you can do that much quicker.

Testing To Find The Best Sales Headlines

You can get the traffic, the views, the lead, whatever, to test your conversion process quickly. But you have to learn by doing and writing, so you'll learn how to write headlines by trying other headline variations and figuring out what works and what doesn't.

There's one way that I am absolutely in love with for testing headlines quickly. Last week, we talked about visual website optimizer. This way is a whole lot simpler, so there's a plugin that I like called Thrive Headline Optimizer. Let me start here now; this is a blog post, so you can use headlines differently.

If you know how to write headlines, you can test how to write headlines obviously in your sales copy. You can also test your headlines as:

1. blog posts subjects
2. email subject lines

You can see where I am getting most of my opens. If I get a lot of opens with this particular email subject line, it must be a great subject line. If I get a lot of blog post interactions from this separate subject line, then it must be a great subject line.

Most like Buzzfeed and all these like super, super crazy trafficked websites, they'll have as many as 25 or 30 subject tests that they run, and then whichever one wins, wins, and then they just let it go, and then that thing is just feeding traffic crazy forever.

Thrive Headline Optimizer

They test everything, and it's an essential part of their work. This is a piece of software called the Thrive Headline Optimizer. It is part of the Thrive Plugin Pack and is my favorite tool for finding the best sales headlines.  This is a paid tool; you get a leads tool, and it's lovely, but this particular one is not this page.

Thrive Headline Optimizer is the tool we will be playing with. I found this thing a few months ago, and we've been getting some crazy organic traffic. I credit a lot of it to this plugin, not all of it because we're doing live streams; we're doing a lot of new cool stuff. I credit quite a bit of it to this, but not all.

This headline optimizer works in every blog post you write; you can split-test the subject line. Currently, well, today, I mean, you can see that we had 16 views of the split test subject lines. Now, I have already done this test with 25 blog posts; if we go and we're going to look at the rows per page, these are all of our completed tests.

Content with completed tests: I will look at some of these. Here's one example: how to use data analytics to unlock sales online. That was the winning variation; we can start another test from here, but let's look at the results of the last test. Here you see what we got in total ... It doesn't show how many difficulties we have, but we ran six different subject lines for this blog post. And you can see how they ended up charting out.

We had one that sucked, it was terrible. How to use data analytics to unlock sales? It got no engagements, no content views, nothing. Then, the next one was this dark green one, so this was how you use data to improve sales and conversions. That was a total engagement rate of 42%, which was our control.

Well, now, if you look at some of the winners, the winner was how to use data analytics to unlock sales online. And then the one book below used data analytics to improve online sales. This tells you that it's letting you split-test many different subject lines, and then it goes through and tests them all head to head.

It's testing all of them to tell you which one works. And you can see, we can beat the original 99.5 and 99.97, 99.99. We chose This green one as the winner: how to use data analytics to unlock sales online? That one is boring, but it still shows that more people will respond to certain headlines.

I could use that headline in an ad or an email subject line because I already know it will resonate better than many other combinations for that particular keyword phrase. Let's look at a different one, so there was one here. We've got all kinds of traffic. What's that one, three features from Instagram, Instagram live video, we're going to look at this one, this one got a lot of traffic, it always gets a lot of traffic.

Our winning variation right now is three features: get your free traffic from Instagram, which is odd because there's a misspelling. I mean, it should be you, your free traffic. Here, we've tested a lot of different variations; we tested three features: get your free traffic from Instagram so that one has a 100% chance to beat the original.

Then, we have three free features that get you unlimited traffic from Instagram. And that one had 99.37%. You can see that both of these ended up neck and neck. The red one, which is the one with the misspelling, actually won. That is the one that is currently live on the website, but with this tool, all you have to do is look at an older blog post, and I'm going to show you how to set this up.

We will go to all posts, and then I will find one that my team hasn't set up a headline test for. This one is being tested; these are all being tested; here's one: tricks to effective sales pipeline management. This was the last one I did, so we will go through how to write headlines test using this Thrive Headline Optimizer.

Tricks to effective sales pipeline management, there's an important thing here. The keyword phrase we're trying to rank for is sales pipeline management. We want to ensure that that thing is in every keyword phrase we're working with. Here, under our Yoast SEO plugin, sales pipeline management is the keyword phrase we're looking to optimize for.

Setting up the Split Test

We will add a new headline to set up that split test. We're just going to add three variations of this. Sales pipeline management, how to effectively crack sales. Now we're going to set up another variation, top tips to effectively tracking sales pipeline management, and ... Usually, I throw like a winger in; my last interpretation usually is just kind of like a Hail Mary; maybe it'll work, perhaps it won't.

As sales pipeline management work, find out here. Now, we have three different variations of this test. As soon as we hit update, it will throw that in that Thrive Headline Optimizer plugin. Then it's going to start to round robining those subject lines. We're going to check back in a week or two.

Usually, about a hundred views, we're going to check back and see which subject lines won. We will also check which one's suck. If there is a clear winner already, then we will activate that clear winner. We'll lock that in, and then we usually retest.

Usually, we'll do another test and see if we can beat that winner again. Sometimes we do, sometimes we don't, but we're always trying to find a new control with our headlines. How to write headlines, whether it's a sales page headline, whether it is a blog post headline or an email subject line, we always try to find that new control, and then we go from there.

For Questions and Guide

Suppose you have any questions at all. If you want to schedule an action plan, call my team. We will walk through sales copy, sales funnels, and email traffic. Just go to doneforyou.com/start. Book a call with us; we'll happily create an action plan for you. If you have any questions for future episodes, go to doneforyou.com/blog.

The post What Are The Best Sales Headlines To Boost Website Conversion appeared first on Done For You.

Video Transcript:

Jason Drohn:
All right. Hey, what's up? This is Jason Drohn, welcome to today's episode of Sales System Experts. How are you doing, Aaron?

Aaron Parkinson:
We are in life.

Jason Drohn:
We are in life. Yes, we are.

Aaron Parkinson:
I'm doing great.

Jason Drohn:
That's fantastic. Any good news from the week?

Aaron Parkinson:
So many good news. Did a webinar yesterday, had 2,300 people registered, 700 of them, ish, showed up.

Jason Drohn:
Wow.

Aaron Parkinson:
Did about 50,000 in sales in the first wave. Now, the replays will go out and all that good stuff, which usually doubles the conversions of but $100,000 in sales. A really good client of ours, I was helping them do it. We kind of partnered up on it. That was super, super cool. Yeah, man, just so much going on like you, but let me ask you, how was your week? What cool thing happened in your week?

Jason Drohn:
Oh, geez. My cool thing, let's see, I've been on the phone all week.

Aaron Parkinson:
Not that cool really, but cool that so many people want to talk to you and give you money.

Jason Drohn:
Yeah, kind of. Yeah. Yeah. I've been on the phone all week, so it's been a lot of calls, a lot of client calls, just a lot of calls, you know?

Aaron Parkinson:
Did that make it feel like the shortest week in history or the longest?

Jason Drohn:
Oh, it was the longest. I'm an extrovert by nature or an introvert by nature, so yeah, these long call weeks are just not necessarily something that I get into. I'm going to share something that I have been getting into if that's okay?

Aaron Parkinson:
Please do, the topic of our call today.

Jason Drohn:
The topic of our call today is scaling and optimization. This is split testing.

Aaron Parkinson:
Are we going to do 42 calls about this? This could go long.

Jason Drohn:
Yeah. This is more probably just an optimization thing. It's funny because I haven't even shown Aaron this, so we're using this as an example, just as an excuse to have a conversation.

Aaron Parkinson:
Real live example of our stuff that you're filling me in on that we're going to use for training... I love it.

Jason Drohn:
Yeah. Let's see. Okay, so here's a good one. We're testing two different variations of a... So this is a piece of software called Visual Website Optimizer. I was in love with Visual Website Optimizer, and then I wasn't in love with Visual Website Optimizer. Now, I'm back in love with it again.

Aaron Parkinson:
Sounds like a girlfriend.

Jason Drohn:
Right, I know. It was the very first split testing tool that I ever played with. By and large, it was something I was just kind of really... I enjoyed. It also works very, very well. Then, they kind of added a bunch of features to it, and then it just got really like Microsoft. They did what Microsoft does to the software. They just move in, they fucking destroy it by adding a bunch of stupid shit to it, and then it doesn't work as well.

Aaron Parkinson:
Take that Microsoft.

Jason Drohn:
Since they have cleaned it all back up, they've reined in all their new features and now it's pretty cool again.

Aaron Parkinson:
They've hired somebody from Apple.

Jason Drohn:
Right. This is one test. Basically what this test is I'm split testing our old sales funnel page with a new sales funnel page. This sales funnel page is... The only thing that is different on this page, and this page converts at 2% typically, the only thing that's different from this page and this page is a new video. It kicked me to the new variation, but all it is is this video. This video is an updated video that is 50 pounds lighter than the previous video that I recorded a year and a half ago.

Aaron Parkinson:
This is going to be an evaluation of human nature. Do people trust the fat guy more or the skinny guy more? We're going to find out. This is going to be interesting. I can't wait to hear the results of this. That's the only thing that's changed, right?

Jason Drohn:
It's the same script and everything.

Aaron Parkinson:
Wow. This is going to be interesting.

Jason Drohn:
The winner is the skinny guy or the skinnier guy.

Aaron Parkinson:
Oh my God. You, humans, are so shallow.

Jason Drohn:
The variation one, which is the new video, has gotten three out of 58 conversions so far. That's three successful applications compared to zero out of 51 of the control. Now, this is still the early days. It's not like a 200 click test or anything like that. By and large, three to zero is ridiculous, so 6.9% conversion on the new video, which that's saying something, right? Here's the preview. You can see, this is the screenshot of the old video, and then this is the... It looks like this is just kind of a Vimeo screengrab or whatever, as an automated thing.

Aaron Parkinson:
the same thumbnail on both?

Jason Drohn:
Yeah, no, it's a different thumbnail. Both of them are playing, so you have to hit the play in both instances, but the rest of the content is the same. The form is the same, the content's the same, the headlines are the same. Everything besides the video is different. Or everything besides-

Aaron Parkinson:
What would be interesting, if the thumbnails are different, what would be interested just to see is look at the data of how many people played it?

Jason Drohn:
Oh yeah. The other thing we're tracking is engagement. Both of them do have... You have to play, it's not an automated play. In the thumbnail here, check this out. If we look at the previews, the thumbnail is this overview shot of a laptop. Then, the thumbnail on the new one, Vimeo has this weird capture thing, but with Vimeo, it's me. It's a thumbnail of me, my face, full-motion graphic. They have to click play in both scenarios. If we look at engagement, then engagement is... So we're at 34% when it's a full-motion shot, they have to click play on a thumbnail of me, versus 20% when it's a thumbnail of that overview stock photo thing. It's kind of an interesting little tidbit.

Aaron Parkinson:
Interesting. Are we getting... Because we've got 34% versus 20%.

Jason Drohn:
Mm-hmm (affirmative), engagement.

Aaron Parkinson:
Yeah, which is an increase in that video being played almost 100% more than the other one.

Jason Drohn:
Right, and then this has gotten... It's three to zero in terms of the number of applications submitted from the page. Let's look at the click map. Let's just check this baby out. This is control.

Aaron Parkinson:
Yeah.

Jason Drohn:
Then, we see, so we have a click there, a couple clicks through the page.

Aaron Parkinson:
Will this heat map software show us how many clicks were done on that video? Sometimes they'll summarize them in a popup.

Jason Drohn:
I don't know. Currently showing 10 clicks total with an intensity... There's a click map.

Aaron Parkinson:
Maybe the click map will show us.

Jason Drohn:
It doesn't look like it's doing anything. All right, so let's go look at the other one.

Aaron Parkinson:
See, now what would be interesting is put the same thumbnail on both of them.

Jason Drohn:
Yeah, to split testing...

Aaron Parkinson:
Thumbnail just got more people to click it, or if that video was the better performing video.

Jason Drohn:
Look at this. If we look at the heat map for the control, we got a couple of clicks, just random clicks here. This is the heat map for the new video, which is, I mean, it's lit up compared to the other one.

Aaron Parkinson:
It is.

Jason Drohn:
Then, we've got a couple of stuff here. It looks like people are just watching that video more.

Aaron Parkinson:
Yeah. That's what I think. I think that thumbnail of you there talking, whatever you want to call it, a thumbnail of you or whatever is just driving dramatically more traffic through. I'm not sure if I can make a conscientious evaluation of the shallowness of the human race.

Jason Drohn:
It might just be the thumbnail, human being.

Aaron Parkinson:
Yeah. Skinny Jason is more credible than a fat Jason. I think that it might just be a direct correlation to the volume of clicks-through based on the preview image.

Jason Drohn:
Yeah, might be. We should probably just split testing the thumbnail. We'll just test the thumbnail and see, maybe we'll update in a couple of weeks and see how shallow the human race is.

Aaron Parkinson:
Yeah. There's a lot of things that I won't share on here that are just so shallow. By split testing, it's like standard marketing 101, there's stuff I test and you're just like, "Oh man."

Jason Drohn:
That can't work.

Aaron Parkinson:
It's so disappointing, the human race, but it's so predictable. It's the go-to every time.

Jason Drohn:
The other one that we're going to look at is the Funnel Factor Lander, which you guys have seen this in a couple of our... You've already seen this in a couple of things. We're controlling a couple of different... We're doing a couple of different... So I split testing the main headline, so just to kind of catch everybody up, so basically I tested this headline right here and this is the winner by long shot, convert more clicks to customers. It was a way, way, way long shot winner over the other three tests that we ran. I locked that one in, and now I'm at this. I'm testing this black box, the text in this black box, so the updated master guide reveals the step-by-step process to building blah, blah, blah.

Then, this is a slightly different variation of that. Then, we have a shorter variation, the master guide reveals the top converting sales funnels. Then, we have another kind of just a tweaked version, so no major, major changes. It's a very prominent space on the landing page, but not necessarily major language changes there. Do you know? Here's the report. One of them came in... So I disabled version one because that was a fricking dud, so nothing going on there.

Then, we have these other versions. Our control is currently the winner. Our control is outperforming the rest from a leadership standpoint, so when we're looking at the lead. Now, Aaron was like, "Wow, that first sentence is grammatically weird." Yeah, dude, I get it, but it also converts better than everything else, so whatever.

Aaron Parkinson:
In my defense, I did say it could outperform because it's grammatically weird. People will read it two or three times...

Jason Drohn:
Yeah, but here's the crazy part. Here's the anomaly that I was like, "This shouldn't be right. This totally shouldn't be right." All right. Our variation two is converting at 39% and our variation three is converting at 37%. If you're only looking at lead conversion, you would immediately whack these two and then start another split testing, wouldn't you? Okay, so watch this.

If we actually kind of focus on a different conversion point, watch what happens. This is our add to cart, so this is how many people add to cart in their variations. Our control has an expected conversion rate of 1%. This is the best performing lead magnet. Check variation two out though, 12.7% add to cart, which means that our... So let me just flip back real quick. I see Aaron zeroing in, he's like, "What the fuck just happened?"

Aaron Parkinson:
I'm all about it right now. I just heard 12% add to cart, got my attention.

Jason Drohn:
The control is split testing on the front side. When we're optimizing per lead, the control is split testing at 45%, which is awesome. Variation two is converting at 39%, which is less awesome than the control. If we take a step back and we zero in on an add to cart conversion, so the number of people who are going through the confirmation page, buying the video course, or at least attempting to purchase the video course, 12% of variation two clicks through and adds it to the cart. 7% of variation three clicks to the cart, three out of 51. In this, when we focus on add to cart, variation two is the winner of the split testing, not the control.

Aaron Parkinson:
Then, it all comes down for us to ...

Jason Drohn:
Revenue.

Aaron Parkinson:
Return on ad spend. Therefore, the metric that we care about most is the sales metric, not necessarily the lead metric. Now, for people watching this, the three people that will watch it, what would you look at as a base number of conversions for statistical relevance in this case?

Jason Drohn:
I'm usually like 95%. If I can get a probability to be best at 95%, then that's a pretty good number for me, but sometimes it's flat out wrong. At this point, I'm looking at zero out of 49. I'm like, "Well, that thing, there's no way that's going to win. Not in these two, so let's let this two duke it out."

Aaron Parkinson:
Yeah, I agree.

Jason Drohn:
This is just added to the cart. This is just the number of people who added to the cart. Let's take this one step further and see how many people-

Aaron Parkinson:
Uh-oh, are you going to screw up my mind now?

Jason Drohn:
No, actually. Actually kind of. Right now, variation two and variation three are neck and neck, which is, I mean, it is what it is. Three and three out of 51, in each sense, ended up clicking through to purchase, so these are successful buyers since the split testing was rolled out. Just goes to show you that your first, your front end metric, when you're testing is not always the best metric to be looking at. We're going to disable this variation.

Being that this is the control and the base, what we have to do is it's going to... It can't disable base variation, change the base variation, and try again, so we're going to change the base variation into variation two. It's switching the base variation, so the one that originally tests from split testing, and then from there, we disable this control variation because that one sucked. Even though it was the best conversion, we don't care about conversion. We care about sales. These two are our best from a sales standpoint. Make sense?

Aaron Parkinson:
I like it.

Jason Drohn:
What do you think?

Aaron Parkinson:
One, I think that the initial results are very exciting. Number two, that's why we always are split testing.

Jason Drohn:
Right.

Aaron Parkinson:
Always be split testing, tests running 24/7, because of the more testing... As long as you don't... For me, you can over test.

Jason Drohn:
Yeah, totally.

Aaron Parkinson:
If you do it within an intelligent, controlled, organized way, like in the agency, we only test with the inside of 10% of the ad budget. Right? We don't mess up the overall return on ad spend, then you should always be split testing. You should always be trying to beat the control. Always. I do want to point something out, correct me if I'm wrong, the grammatically incorrect one was attracting stupid people who don't buy.

Jason Drohn:
You could make that case. You could make that case.

Aaron Parkinson:
We might have been getting the highest opt-ins there, but they were dumb-dumbs.

Jason Drohn:
Yeah. You could be making... I mean, because the smart ones buy because they recognize quality, right?

Aaron Parkinson:
That's what I'm saying. The buyers were like, "I ain't buying this. This guy can't even speak English." The dumb ones were like, "I resonate with this guy. He speaks like me."

Jason Drohn:
Oh, that's funny.

Aaron Parkinson:
Thank you.

Jason Drohn:
That is some of the big statistical stuff that has kept me sane throughout this process amidst my 35 calls.

Aaron Parkinson:
I love it. I love it, call this a wrap. I have a hard stop at another meeting and you and I have another meeting later today.

Jason Drohn:
We do.

Aaron Parkinson:
Thank you for joining us again on Sales Systems Experts. We'll see you next week.

Jason Drohn:
All right, see you. Bye.

The post Split Testing Software: Optimize And Improve Your Website appeared first on Done For You.

We will talk about using applications to get prequalified leads. Today we’re going to be talking about something called conditional logic, which doesn’t sound fun, but it is once you understand how to use it to segment your prospects of prequalified leads out a little bit better than what they are now.

This week we’re talking about high ticket sales, we’re talking about getting people to pay you lots of money for your services, whether that be coaching, consulting, digital products, upper-end masterminds, all of that kind of stuff.

At the end of the day, you want to make sure you get on sales calls with people who are willing and able to pay you money for your thing.

It means they should be on your prequalified leads. You can’t get on the phone with a bunch of people who are not able to invest money in themselves, invest money in their transformation, or their life, or their business, or whatever it is you sell. You can’t get on the phone and just give a bunch of free advice every day, all day to get them as prequalified leads.

At some point, you’re going to need to make some money if you want to continue getting on the phone and giving advice. So that’s really where some of the vettings come in before they get to schedule a call with you.

Inbound Marketing

One of the reasons why inbound marketing works so well is because people come in, they come to us, they raise their hand and say, “Yes, I want more information. I want to learn how to do this thing,” or, “I want to access to this thing,” or, “I want to buy this thing.”

They come in, we have a video, or a funnel, or a webinar or whatever, it doesn’t matter, podcast, whatever. We put this information out there, they listen to it, then they come deeper into the sales funnel and become prequalified leads. So that’s what inbound marketing is.

Now, eventually, they’re going to get to a point in their journey that they need to take any action, and it needs to be not just a passive action, but something where they’re filling in a form of prequalified leads.

What a lot of people do is they just have a calendar link that is set up on the website and somebody can go and book a call on their calendar, like a Calendly link or whatever, which is fine, and then they ask a couple of questions, the normal contact questions, which are first name, last name, email address, phone number, that kind of thing.

Getting Prequalified Leads

One of the things that we have been doing for the last couple of years is we’ll have an application. So the application, whenever I tell clients that we’re going to be using an application.

1. Basic Information

Normally what I do is, you need to start with like the first name, last name, email address, phone number, those are the four big ones, of course.

You need that information to contact them and list them as your prequalified leads. Because if they fill out the form, but then never book a call on your calendar, then you have no way of getting back in touch with them. So that’s a problem, if you want to sell them something, you have to talk to them. First name, last name, email, and phone number are the minimum.

2. Add Personal Questions

What I do is I have them come up, or we come up collectively, with four or five additional questions, and those four or five questions are meant to get them talking about their business, talking about their life, talking about the thing that they want to change so that we’re able to better serve them on the call because we only have one shot.

Yesterday, Patch was talking about the sales reps. So sales reps, you have your setters and you have your closers. And the setter sales rep, their job is not to close the big sale, their job is to very simply close the next call. And that’s really what all marketing does. You’re not closing a $500 product like a sale from a video ad on Facebook.

Take your Leads to the Next Step

What you are closing is the next thing, the next action you need somebody to take. So if it’s an ad, the next action you need them to take is clicking through that ad to the landing page, or to the sales page, or the blog post, or whatever that’s all the ad is supposed to do is to get them clicking through to the next step.

Then once they are on that next step, that page, the job, that page’s job is to then have them read down the page, click the add to cart button, and then so if the add to cart button is clicked, then that page did its job. Now they move over to the order form. And if the prospect puts their information in the order form and hits submit that page did its job.

So every piece of marketing, the only job of a piece of marketing is to get them to take the next step, and then the next step, and then the next step. That’s all marketing does. When somebody is signing up for a call with you and we put an application in the middle and we make them apply and ask some questions about their business and whatever else, then we want to use that information on the sales call, of course.

More than that, we want to be able to use the time to research and get our ducks in a row about that particular client, that call, the more information we have, the better, but the more information we have, the worst that conversion on that application might be. If you make a prospect, fill out 20 questions and ask them all kinds of weird esoteric questions, and they’re not going to follow through on the application, they’re just not. So we found that six to eight questions are perfect.

So the four majors

1. first name, last name, email phone
2. there’s one open-ended question
3. there is a couple that is multi checkboxes or select boxes, so very, very simple stuff
4. usually some sort of a money question or a time question

For example, it could be first name, last name, email, and phone, and then the next question is what are you most interested in right now? Let’s say we’re looking at a wellness coach. What are you most interested in, what result are you most interested in right now? Could be losing weight, getting fit, having more energy or sleeping better, let’s say, so those are all related to a degree, but the goal, the aspirational thing is different.

You’re going to approach each of those differences, but it’s a dropdown, so it’s somebody who picks one of those four options. Most of the next question, and maybe the next question is related. The next question ideally should be related to the one they just asked. If their option was, they want to sleep better, then once you do is you pop up another question that says, “How many hours of sleep are you normally getting? Four hours, six hours, eight hours, 12 hours,” and then maybe another question that says, “What is your problem with sleep?”

That’s where the conditional logic comes in, because if you want to drill down on a particular thing and get an intimate idea of what somebody is working with or struggling with or whatever so you can talk about it on the phone or in a Zoom call or whatever, then having an understanding, having a deeper understanding than just a checkbox sometimes helps.

The last question is, is it a time or money question. The reason I try to include a time or money question, typically, is because the time or money question tends to dissuade tire kickers. So you can have an open-ended paragraph question that says, “Tell me a little bit about the problem,” or, “Tell me a little bit about what you’re looking to do to solve said problem.” And then the time and money question is how much would it be worth if you were to solve this problem right now? And then maybe a couple of price ranges or how much, if it’s a business development thing, what is your ad budget?

By asking that money or time, a time question would be how quickly are you looking to make the change in your life? Or how quickly are you looking to move into a property? Or when do you need security to secure financing? Because those dates are largely driven by our decision that has already been made, so by understanding the decision you’re able to then sell to that decision.

Forms and Applications

I use a lot of different software for a lot of different things. I’m going to share how I have ours for use set up, including some of the conditional logic. And then I’m also going to, we’re going to talk about some of the other platforms that work out pretty well for the conditional logic piece.

But what this ends up doing, if you do it right, then you can send people down a couple of different paths. If they’re prequalified leads for you, you can send them to you. If they’re not prequalified leads for you, you can send them down a different way. The different way might be affiliate products, it might be a different partner or another company that you own, or so there are lots of different ways that you can branch-off based on how you structure this form.

It’s an art all into itself, but we’re going to just kick through some of the software that we like to use.

1. Ontraport

You’re looking at Ontraport, which is one of the applications that we enjoy quite a bit. I’m also going to pull up a couple of other ones here.

2. Wuf00

Wufoo.com is one that we like, it’s a form builder, but it has some conditional logic pieces to it.

3. JotForm

Then there’s another one that is JotForm also has some conditional logic pieces to it.

4. Typeform

There is a Typeform. Typeform. I think it’s typeform.com. Typeform’s pretty, it’s set up like a chatbot. You can also do chatbots that do this kind of thing too, which is pretty cool. We’ve used Wufoo a lot.

5. SurveyMonkey

SurveyMonkey you can use, I would say for the most part we’ll use Wufoo. One of the reasons I like to do this as part of a CRM though is when all those form fields, they just get automatically shoved into your CRM. So all the contact information is put into the CRM.

You can tie a Wufoo together or JotForm together with a Zapier integration into your CRM, it’s just a pain in the ass sometimes because then you’ve got to map the fields and when this contact record comes in, you got to put this field in this whatever. It’s just a pain, it’s easier sometimes you just do it all in the CRM. But we’re going to log into Ontraport and I’m going to show you how I have some of the conditional logic setups for us. So let me just jump in here. All right. So we’re going to go to forms and then we’re going to kick around though, so we got some forms. All right. And then we’re going to go here. If I remember where I put it.

All right, here we go. This is an application, it’s a retargeting application. Let’s just go to the page so you can see what this looks like, and then we’ll see how it’s set up. That might be a really good way of showing how this all works. Please make the screen bigger. All right. So there’s. Is that good? Perfect? It’s about as big as I can go through.

All right, cool. So let’s see if that takes away at all.

That was weird, it booted me out for a minute, but it looks like I’m still going. Okay, cool.
All right, so we got big. All right, we got bigger. Okay, so this is our website. We’re going to go look at that retargeting form. So I think that retargeting forms on our ad management and then retargeting. So we have individual sales pages for all of the different disciplines that we do, and then underneath those disciplines is a form and the form is specific to that discipline so that we can track what people signed up for, what they’re interested in.

Do people leave your site without buying at an alarming rate?

Unless your website is optimized. This form is how it starts. Step one, fill out the form below. Now this form here, so we have your first name, your last name, phone number, and email, and then next step click to schedule a call. So inside Ontraport, here we have that’s the first name, last name, phone number, and email.

You can see that right here, first name, last name, phone number, and email, then the button. Now, if we look down at the bottom, there is that button, next step, schedule a call. So what that means is that all of these fields right here only appear if one of the previous ones is set up, this is conditional logic. So watch this.

If we go your first name, I’m just going to type your first name, that’s going to be me. Jason Drohn, and then the phone number is going to be 555-5555. So notice, nothing has popped up yet, as soon as I hit J. I’m just going to drop my email address in here. Bam. The next batch of fields pops up. This isn’t all of them, because as you can see in the form here, we have some more down here.

We have those money qualification questions, the big ones, the ones that are going to help us understand what we can do for this client. Everything above this is, okay, so tell me about your business or product name. All right, my business is DIY Builds, because it’s a YouTube channel that we got going on.

Now notice right there was where the rest of the other stuff popped up. So as soon as you enter your business or product name, then it pops up. We’re going to do that again. Or we can do Done For You. And then as soon as we go to the next, the website, bam, yearly revenue. So we’re going to do a website is Done For You. And then Skype is going to be, I don’t know, whatever. What can we help you with?

Tell us about your business, yearly revenue, visual ad spend. So boom, boom, boom. Now next step is to click the schedule a call. So this is the application. This is the application. And as soon as we hit submit, then we go off to the scheduler. So this is the scheduler. Call me, sign up for a call with me. There’s a couple of times available, nothing crazy. So actually what is crazy is that isn’t… I have no bookings until next Thursday, that is crazy. All in all, that’s how it works. Now, if we wanted to… So we’re going to go back to the previous page here.

All right. So if we wanted to, let’s say, we’ve got… Does the schedule come up on its own in the safe software? And so the schedule can be anything you want, that particular schedule that we had that you just saw is a piece of software called Pipedrive. You can use Calendly, you can use Time Slots, which is ours. You can use any scheduler you want. All it is is a form that pushes off to the pushes off to a scheduler. So then we have your first name, last name, phone number, email, business name, website. And then the reason I wanted to fill this in was that, so tell us about your business product or idea. So let’s say your yearly revenue is 5 million and above, so right here, we can make this a qualification question.

If your yearly revenue is above $1,000,000 a year, you pick 1 million to 5 million or 5 million and above, then it goes to my closer sales rep, let’s say. Or if you pick anything under 1 million dollars in yearly revenue, then it goes to some sort of a nurture sequence, or a warmup campaign, or a digital product, or whatever. I don’t have that qualification set up here. I do know a lot of people who do, a lot of sales guys, you know, they end up having some sort of qualification. The argument could be made both ways. I’ve been doing this for a long time, so I have seen some crazy things on these forums. I’ve seen a lot of people, very prequalified leads business owners who don’t answer this form truthfully, they don’t go through and apply the way they should.

They don’t. So their yearly revenue might be $5 million, or 3 million, or 10 million, or 50 million, or whatever, but they just don’t want me to know that. So they pick just starting or whatever, 100,000 to 2, 300,000. And then we’ve ended up doing a lot of business together, which means that if I would have bounced them off into a less prequalified leads pipeline, I may have missed out on that opportunity.

In the same breath, if somebody goes through and applies and answers an application untruthfully, do you want to work with that person? So there are two sides to that coin. You just have to think about what, what makes the most sense for you if you’re going to do this kind of conditional logic in these forms. So it’s up to you.

I take everybody’s calls because I know that if… I do daily live streams for the same reason, I know that there are things that I know that will come out and we’ll be able to help somebody just even if it helps them get a little tiny bit farther in their digital business today, which is the point of GSD Daily, get shit done daily. If we can just move a small, small, small, little minuscule amount forward today, and a little bit forward tomorrow, and a little bit for the next day, then we’re going to be that much, it’s going to have a meteoric difference, a dramatic difference in our business and our lives, in next to no time. So if I can help anybody, I do, I try. So that’s why I take everybody’s calls.

But if you are a busy sales guy and you only want to take very well prequalified leads people, then this is how you do it. So if they pick 500 to 1,000,000 and the digital ad budget is, let’s say 1,000 to 2,500 a month, and then they hit the next step, they might go off to a different form or something, a different email sequence.

It’s just something to think about there. Now in the setup piece of it, we’re going to go kick back over here into Ontraport. In most of the tools, Wufoo has this called conditional logic. It might just be logic or logic-based, JotForm has it, Typeform has some conditional logic pieces, but here’s how it works. Most of them have this. In Ontraport, this thing is called conditions.

If you look at the conditions we have now show high form fields. You don’t have to be a programmer to understand this, but it’s an, “If this, then that,” statement. It’s, if this, if this happens, then do that. If here, the statements are pretty simple, there’s a lot of entries here for prequalified leads, but the statement is, “If an email address is entered show the next four questions,” so, or five questions. If the email address is entered, show business or product name, website, Skype, this dropdown, this drop-down here, and then I think it tells us about your business. Then, so we’re going to see what that looks like. So show hind force… So show when you hit, let’s see. Show email list size when the business or product name is not equal to blank.

As soon as that business or product name, as soon as you enter any text into that thing, whenever it’s not blank, then the other questions fire out. There are all kinds of different conditions you can apply to these prequalified leads. So let’s just go down here and write one. So we’re just going to go and write a rule. Here’s that redirect on submitting to. So we’re going to write a rule. I think I’m just going to jack this form all up. So what condition do we want to write? So the form condition, if yearly revenue is equal to let’s say contains 5,000,000 and above, then we want to hide our email list size.

Let’s try that because it’s just an arbitrary thing. If our yearly revenues are 5,000,000 and above, then as soon as we pick 5,000,000 and above that email list size is going to go away. It’s just an arbitrary thing just to show you how this all works. So we’re going to go ahead and hit save, and then I’m going to hit done, and then I’m going to save this form, and this form is going to auto-update because I think it’s a JavaScript form, so it should just be fine. I think I set it up a long time ago. All right, so we’re going to, there we go, we’re going to reload the page. We’re going to go-

All right, so pause that. We’re going to add here, and then we’re going to add a business name, anything. Now, yearly revenue, so ideally, when I hit 5,000,000 or above, then this email list size field should just vanish. It should. Let’s see if it works. So 5,000,000 and above, gone. Now it just moved it away, it just took it off. If we do 1,000,000 to 5,000,000, it’s going to add it back. Now it added it back. So that’s conditional logic.

Watch this, so let’s say we have… Which one was that? That was the retargeted sequence. Yeah, pre-targeting application. Okay, cool. Now, so we added that little conditional logic statement in. Now, let’s look at another one. To hide the email list size, we’re just going to remove that. But what I do want to do is I want to redirect on submit, I think that’s going to be important for you. So if revenue, if yearly revenue… We’ve already tested this form and the form goes to our Pipedrive applicator, our call scheduling application, but check this out.

If yearly revenue contains less than $100,000, redirect the user to Done For You. We’re just going to send them right back to the homepage. We’re going to just check that. Okay, so it’s right down there. We’re going to enter, we’re going to save this again. We’re going to refresh.

We already tested it and it was going Pipedrive. Now it’s going to redirect, just right to the home screen if they’re making less than $100,000. We’re going to go ahead and add this. Next, add the business or product name. All that is good. I think I do need a website. Yearly revenue is going to be less than $100,000, the digital ad budget is going to be 0 to 99, 9.99, and then zero to 2,000. When I hit next, I should go to a homepage because this is less than $100,000.

I did, I went to the homepage, right? So this person is unqualified to be on the list of prequalified leads. They go to a different page. That’s how conditional logic works. Does that make sense? Do you like that? Okay, cool.

Using conditional logic, you can do some pretty cool stuff in directing people where they need to go. Making sure that only the most prequalified leads applicants, only the most prequalified leads, get to talk to you, get to hit your sales sequence, or jump on the phone with you, or take up some of your time. Same with the sales reps, you only want your most qualified prospects to get to your sales reps. You set up a conditional logic application or a form that redirects everybody into that. Then you’re good from there. Does anybody have any questions?

For Questions and Guide

If you have any questions at all you can drop them in the comments. You can also go to doneoryou.com/start, and we fill out the little form, well, you’re going to fill out a form just like you saw here. I don’t think it has conditional logic, but it prequalified leads to me, to my calendar.

What we’ll do is we will end up going through talking about your application, talking about what you’re selling, your business, your traffic, all that, sales funnel, all that stuff, putting together an action plan for helping you sell more on autopilot, whether it’s paid traffic, or organic traffic, or email, or whatever. But go to doneforyou.com/start. And if you have any questions, just let me know. And tomorrow is Friday, we’re going to talk about something else cool, I’m not sure yet. So I will talk to you soon, all right? Thanks, bye.

Oh, there was somebody who said, “Will this session be on your Facebook afterward?” Yeah, it will be. So this session is in our Facebook group and it’s also… Let’s see it’s in the traffic group, the funnels group, and on our Facebook page too. It’s also on YouTube. So wherever you want to check it out, you can jump in. Cool. All right, I’ll talk to you guys soon, all right?

The post How To Manage Applications To Get Prequalified Leads Fast appeared first on Done For You.

You might be in a place where you're getting into lead generation marketing or are trying different affiliate marketing tactics. Truth be told, there are several approaches to affiliate marketing strategies and tactics, and most of them can be found with a simple Google search.

Most affiliates are willing to share what they do and what works for them. So, if you look for successful affiliate strategies in Facebook groups, YouTube videos, or podcast interviews, you'll be able to find chunks of gold. Success leaves clues," and super affiliates often share their path to success either for free or in premium courses that they create and sell.

In this article, we've picked out the most important tactics you can implement to make affiliate marketing work for you.

We have excluded shady affiliate marketing strategies and dubious tactics because we believe that quality and real value in business always payback.

Keep in mind that affiliate marketers have been accused of trying to scam people - so you must follow a route that proves your business is not like that. That's not meant to say that affiliate marketers are scammers - it's meant to alert you to the preconceived notion that a lot of people have about this particular type of marketing.

Now that we got that out of the way, let's move into the real affiliate marketing tactics that work today. Use these to put together a plan on how to attract an audience and monetize your web properties. It's important to keep in mind that any business needs an audience and a product. We know that this is basic, but sometimes you are caught up in the "shiny object syndrome" and forget the business fundamentals.

These two - an audience and a product (or service) - are the minimum prerequisites to build and grow a viable business. So, no matter what affiliate marketing tactics you choose to follow, always keep building your audience to promote affiliate offers that are a good fit.

Real affiliate marketing tactics that work today

Niche site optimized for long-tail keywords

It wasn't too long ago that Greg Jeffries, a ClickFunnels super affiliate, won the "dream car" competition with no paid advertising at all. His affiliate marketing strategy was optimizing his niche sites for search engines.

Here's a video where Greg Jeffries talks about how he did it:

Specifically, what he did was go after all of the long-tail keywords he could find. His approach was that you cannot guess ahead of time what keywords your site will rank for. That is why you need to create content for all of the long-tail keywords you can find, even if the monthly search volume is low. Ranking for a lot of those will create a compound effect.

To our ears, this sounds like a solid affiliate and lead generation marketing strategy. Compared to trying to rank for high-competition keywords, or running high-CPC advertisements, Greg Jeffries' affiliate marketing tactics are low cost and can allow you to achieve long-lasting success.

Authority website

Having the go-to resource in the industry is a smart way to go about affiliate marketing. Either you attract organic traffic or use paid advertising - having an authority portal will help you build and monetize a brand.

Look at what Pat Flynn did, as an example. He built an authority site targeting food truck owners at foodtruckr.com. He researched the needs of this sort of professional and created a website with the tips and paid products a food truck owner would need.

Pat Flynn was able to rank the site for a lot of keywords and also attract publicity and social media buzz. After that, monetizing an authority website is not hard, either by selling your courses or by promoting affiliate offers.

Don't want to build a website? Here's what you can do instead...

Now, the aforementioned affiliate marketing tactics involve building a niche website. But you might not want to do that because it takes a lot of time and resources. However, we recommend that you consider going down that road because it will allow you to build a lasting brand and business in the years to come.

If you decide that these affiliate marketing tactics are not for you, we can present you with some other options. Here they are...

Standalone sales funnels for affiliate offers

Sometimes you want to catch the wave of a trending product, or you just want to promote an evergreen offer, like a loan insurance program. If that's the case, then a standalone sales funnel is what you need.

To build that, you don't need a website. You need a page builder for the funnel pages, a hosting service to host your funnel, and an email marketing platform to communicate with your leads.

A lead generation marketing and sales funnel programs like ClickFunnels or LeadPages allow you to host your funnels in their servers. However, we recommend that you buy your domain and connect it to whatever sales funnel building service you are going to use.

DFY sales funnels

Sales funnels for affiliate offers is part of our business at DoneForYou.com. We have devised successful affiliate marketing strategies for our clients and built dozens of funnels that are evergreen.

Get in touch with us to discuss how we can build a DFY sales funnel for you, and show you examples of our portfolio. We also have data to back up affiliate marketing strategies that work. We'll be happy to help you decide on the route you want to follow to build a profitable online business.

By the way, we have prepared eight done-for-you email marketing campaigns for affiliates in various niches. Get these affiliate email sequences here.

Video marketing

Video marketing is big, and it's no wonder that many super affiliates use it as their favorite means of attracting the right audience and promoting offers. YouTube is the second largest search engine. As with Google, the allure of such massive traffic is obvious, but that’s also the pitfall for marketers who struggle to rank the videos.

The affiliate marketing tactics used by Greg Jeffries (as we described them previously) can be applied to rank YouTube videos, too. Alternatively, you can bet on classic keywords, like "product name + review" or "product name + alternatives," to attract those consumers that are looking to compare different solutions.

No matter what you do on YouTube, you always need to create beautiful videos that provide value and help the consumer get the answer(s) they are looking for. You intend to entice video viewers to buy through your affiliate link.

So, don't forget to add that link in the video description, and, why not, mention it in your video. To make it easy for viewers to type your link in the browser address bar, use a link shortening service to create easy-to-remember links.

Amazon affiliate websites

An affiliate marketing strategy that has been the pillar of many six-figure affiliate businesses is Amazon affiliate websites. How it works: You build an eCommerce or a review site that is completely monetized through the Amazon Associates program.

This program gives you access to an endless array of products that you can choose to promote on your web properties. There are two simple ways to go about it:

1. Create a WordPress/WooCommerce website, install a plugin that imports Amazon products automatically, and attaches your affiliate link to the imported products. So, when a web visitor clicks on a product “buy” button, they are redirected to the same product on Amazon through your affiliate link. Such a WordPress plugin is WooCommerce Amazon Affiliates.
2. Create a product review site, where you'll be presenting and comparing the top products for a niche. Again, these products will have your affiliate link and send interested buyers over to Amazon.

Examples of Amazon affiliate websites

Here are some examples of websites that follow this type of affiliate marketing strategy:

• borncute.com
• gearweare.com
• nicershoes.com

Want more ideas on affiliate marketing tactics? Read our complete guide to starting affiliate marketing the right way.

Tools and tips on implementing successful affiliate marketing tactics

Nurture your audience

As mentioned above, you always need to keep in mind that building an audience is vital to your success. Whatever way you choose to do it (email list building, social media marketing, video email marketing), you need to be attracting and providing value to your select audience of a particular profile.

Will it be men that are interested in martial arts?  Moms of newborns or lawyers? It doesn't matter. Whatever audience you want to target, keep growing it, and it will bear fruit soon.

Choose the right affiliate offers

Never promote bad products or services to your audience. Not only is it unethical, but it will also deplete your audience's willingness to hear what you have to say. Only promote products that deliver on their promises, are of value and that can transform your fan's life. Do that and your audience will trust you, love you and buy from you - again and again.

Learn from yours and others' successes

Focus on the affiliate marketing tactics that are proven to work. Look at what others do -not necessarily what they teach - but what they do. Sign up for their newsletters and see how they approach affiliate marketing and what they promote. Model their tactics, and - why not - improve them!

Also, analyze your data and see what works. Use tools like Google Analytics and Statly to track sources of traffic, user behavior, and sales funnel conversion rates.  Not all of your campaigns will bear fruits. Pick the ones with the highest ROI and scale.

Be consistent and patient

Rome wasn't built in a day. Are you willing to create long-term success? If so, then stay away from get-rich-quick programs and release yourself from the belief that you will be an overnight success. No one is an overnight success.

When you hear millionaires talk about their successful affiliate marketing tactics, they often are open to the fact that it took them years to discover and tweak a winning strategy. Plan your affiliate marketing tactics, keeping focused on what works, and take a step every single day (or a week, depending on your availability) towards your goal.

Do your research on affiliate marketing tactics

Sometimes there are secrets in an industry that you won't know until you implement your marketing plan. If you've never done affiliate marketing before, you might not be aware of some link restrictions that social media and email marketing services impose.

For example, if you are promoting a JVZoo product, you won't be able to post your affiliate link on Facebook, because Facebook has banned all JVZoo domains. Similarly, MailChimp will close your account if you send out campaigns with affiliate links.

What you need to do is ask and learn from expert affiliates and read each medium's (social network or email marketing platform) terms and conditions before you start posting your links.

The right tools to implement your affiliate marketing tactics

Hopefully, this article provided some direction regarding which affiliate marketing tactics are best suited for your affiliate business.

Now, to help you get started implementing your plans, we'll list some online marketing tools and services. These are widely recognized services; however, we recommend that you do your research to find out which ones are a good fit for your budget and required features.

Domain name registration

Namecheap: As its name indicates, Namecheap is an affordable domain registration service. They also provide affordable hosting services.

Hosting

Bluehost: Bluehost is a popular, shared hosting service. Remember - you always get what you pay for. So, this is a good and affordable hosting solution. However, if you plan to drive tons of traffic to your web pages, go for high-end hosting service, like SiteGround.

GoDaddy: The same goes for GoDaddy. It's a popular service that can host your website on a shared server with no problems at all. If you expect high traffic peaks, either go for a premium hosting plan or another hosting provider.

You can use either Bluehost or GoDaddy to register your domain too.

Website and page builders

WordPress: WordPress is the most popular open-source CMS, and it's free. The majority of affiliate marketers base their websites, blogs, and sales funnels on WordPress. If you don't know it, it's time to get familiar with it because it powers 31.0% of all the websites on the Internet. You'll find it on your hosting dashboard. Most hosting companies provide a script for a one-click install.

WooCommerce: This is the most popular eCommerce platform for WordPress. First, you install WordPress on your site, and then WooCommerce comes on top of it to add the eCommerce functionality. It's completely free and you can install it from your WordPress dashboard.

OptimizePress: OptimizePress is a fantastic page builder for WordPress. You can use it to build landing pages, sales pages, and membership portals. Should you choose to promote their software, they also have a lucrative affiliate program.

WooCommerce Amazon Affiliates: This is a must-have for Amazon affiliate marketers. It imports all related products from Amazon automatically and adds your affiliate link. Visit the official website to see how it works.

DFY sales funnels

DoneForYou.com: DoneForYou.com is the top resource and service provider for DFY sales funnels that convert. If creating a sales funnel is on your affiliate marketing tactical plan (and that's strongly recommended), then feel free to schedule a call with us to discuss how we can help.

DIY sales funnel builders

LeadPages: LeadPages is a popular affiliate marketing tool because it allows you to build landing pages quickly, without code. Of course, when using LeadPages, you won't be seeking perfection in design or copywriting. For those, you'd need to outsource to a designer and a copywriter, respectively, or a turn-key sales funnel agency.

ClickFunnels: Similar to LeadPages, ClickFunnels is a widely respected solution for creating complete sales funnels. This is also a good product to promote as an affiliate marketer. ClickFunnels has an attractive compensation scheme and insightful material on how to promote the software and how to implement effective affiliate marketing tactics.

Email marketing

Convertly: Our email marketing and marketing automation platform. Highly recommended if you require a high level of service and deliverability for your email marketing campaigns.

AWeber: Not all email marketing service providers are friendly toward affiliate marketers. If you want to include affiliate marketing links in your campaigns, AWeber is the way to go.

Web tracking and analytics

Statly: Statly is one of the most advanced, yet simple, web analytics services readily available today. With Statly, you can easily visualize complete paths, from random web visitor to buyer, and uncover bottlenecks that present opportunities for higher conversions.

Google Analytics: Unless you've been living under a rock, you should know that Google Analytics is the industry standard for analyzing web traffic and visitor behavior on your site.

Affiliate offers

ShareASale: ShareASale is a well-known, affiliate marketing network that features a lot of software companies, including SaaS products. Not only do they have a lot of business offerings, but also you can get access to commission-based partnerships with garden, home, and other retail stores online.

ClickBank: ClickBank is an affiliate marketplace for all sorts of downloadable goods. You can find ebooks, audio programs, and video courses in most popular niches.

JVZoo: JVZoo is another famous marketplace for digital goods. They focus on BizOpp offerings, money-making opportunity programs and small-scale, marketing software, and WordPress plugins.

Standalone affiliate programs: Whatever industry you want to focus on, there must be an affiliate program that you can enroll. From mattresses and blenders to loans and B2B services, you name it! Just google "niche/product + partner program" or "niche/product + affiliate program" and you should be able to find the right one for you.

How to plan your affiliate marketing tactics

In affiliate marketing, as with everything, it's important to have a goal. To follow the right path, you need to know where you're headed. The right goal will propel you forward…will be the guide for your next step…will help you believe it is possible to make your dreams come true.

So, start by setting the right goals. Where do you want to be in 3 or 5 years? What do you want to achieve through working on your business? Why does this business matter to you? How will your life transform when you build a successful business? And, of course, how do you define success in terms of monetary goals, sales volume, the number of people you will affect positively, and the amount of value you are going to offer?

Then, put in place a tactical plan to break down your goals into doable affiliate marketing tactics.

Break down tactics into small actions that you can take consistently and bring you one step closer to your goal(s).

This affiliate marketing plan of goals, tactics, and actions will help keep you on track and be accountable for success or blunders.

Need help?

Should you need help devising your affiliate marketing strategy and putting your affiliate marketing plan on paper, contact us! We'll be more than happy to discuss and plan the best strategy for your affiliate business, and build all the sales infrastructure that will attract online leads and convert them into customers.

We have gained experience in all sorts of industries and products and can draw the big picture of a successful online business and attend to every little detail that will make a huge difference. Interested in learning more? Click this link to schedule a free strategy session.

GSDdaily Episode 29

Affiliate marketing week, by and large, is about affiliate marketing, so it is generating revenue without selling your own thing, so that's the idea of all of the lessons for the week.

Monday we talked about affiliate marketing. We introduced you to what affiliate marketing is. Tuesday we talked about where to find affiliate offers. Wednesday we talked about CPA networks and some of the more advanced levels of affiliate marketing where you might get paid $25 for sending a free trial buyer.

Today we're going to talk about lead generation marketing and how that fits into affiliate marketing. I'm going to give an example of how we have used it in the past to generate revenue for ourselves and other people.

Sign up for our accelerator group to get more information from us.

DFY Accelerator Group: where a lot of the kind of startup-oriented conversation, startup-oriented articles and material and how-tos and all that stuff, that's where that stuff is being posted

DFY Funnels Group: where we talked about putting together automated processes and sales systems that do a lot of the selling for you

Accelerate Group

The Accelerate Group is more about creating products and services and creating offers, and kind of bootstrapping your way to generating revenue online. That's the idea of that group.

Funnel Group

Whereas the funnel group is more about building an automated framework around the offer that you have or the offer that you're creating. Those two things usually don't go hand in hand. Usually, you have an idea for a product or you are building the product before you create the framework around selling it, and once you have that thing, then you can start looking at creating the framework.

There are situations, especially in knowledge-based and expert-based kinds of products where you can do both of them at the same time. You can create the product and sell that product, so there's always that too but it just depends on where you want to go. Oftentimes like if something is related to both starting up and sales funnels and we have a traffic group too, then I'll kind of post in all three, but that's kind of the idea there.

Lead Generation Marketing and Turning Leads into Passive Revenue

Today we're going to talk about lead generation marketing and turning leads into passive revenue, so this comes in two flavors.

1. Adding affiliate marketing to your products

If you are selling your own thing, then oftentimes you can add affiliate marketing into the backside of whatever it is you're selling and generate revenue that way. Let's say you are selling a $5,000 coaching program so that the coaching program is three months. You sell that thing. So somebody comes into your silo, your world, your company, your ecosystem, and they go through an automated webinar or they go through a sales video and they are pitched that thing.

It is your $5,000 program. They either buy that thing or they don't buy that thing, so if you don't have anything else to sell them and they didn't buy your coaching program, then one of the best things to do is to then have them go down a different rabbit hole.

Send them through affiliate products so that now they are seeing different messages from different vendors. You are being paid for that lead that you already got, so it's a passive income stream for you. You brought the lead-in. Probably paid for that lead because they bought your thing. You're able to monetize them for a very long time as an affiliate, and then after that maybe that you bring them back around and you send them to blog posts. All that other stuff and you can sell them something else that you're creating. But in the meantime, you can generate revenue from affiliate marketing.

So it's totally up to you. Personally, with our list, I don't promote a whole lot of affiliate products just because we have so much stuff that you know, especially content in these live streams. Now, it doesn't make a whole lot of sense for me to promote other people's offers.

There are other people who after 30 days or 60 days they just run out of offers, like their internal offers, so they send them through and promote affiliate products, whether it's ClickBank, whether it's private affiliate programs, whether it's CPA programs, all that stuff that we talked about yesterday. That's where this starts to come into play. If you have your product, your list, your sequences, your offers, then you can bookend some affiliate offers on the backside of yours and generate revenue passively that way, so it's one strategy.

2. Build an affiliate marketing funnel

Another strategy is you can build an affiliate marketing funnel, a lead generation marketing funnel from the front side with the express intent of driving lead gen through your affiliate offers, so I'm going to show you that today. That's the point of today's presentation.

I'm going to show you some pages that are up and running and live and everything and walk you through visually the process of setting up one of these affiliate marketing lead generation marketing businesses, or revenues.

I don't even like to call them businesses because they're not. I mean literally, it's a landing page with a lead magnet, a confirmation page, and a shit ton of affiliate offers on the backside with maybe some blog posts, and the goal is it's a volume play. You are just driving traffic and leads on the front side and pulling money out of the backside through affiliate programs, and the sooner you can liquidate that ad spend, the better.

It becomes the challenge with like ClickBank is you're carrying that cost for two weeks or three weeks if you're solely promoting through ClickBank, which means that you're throwing that on a credit card. Then it's paying off in three weeks and then you're reinvesting, as opposed to your offers or like a JVZoo offer or a kind of a velvet rope kind of CPA deal, like where you're paid the day after for your offers. You're wired the money and then you can reinvest that back into traffic.

A lot of times it's about just the cashflow stuff of scale, so how quickly can affiliates pay you so that you can turn it back into paid traffic, and then from there you're able to scale the lead gen business that much further. I'm just going to walk through a quick little funnel here, so let me stop sharing this screen. I'm going to start sharing our browser.

Affiliate Lead Generation Marketing Funnel: Radial Method

This is a quick little tiny affiliate lead generation marketing funnel. I call this the radial method. The radial method is this. We generate a lead and a lead comes in. They opt-in for a thing, you know, the lead magnet checklist, whatever video, and then from there you send them to a bunch of other affiliate offers. Basically, they come in one place, and then it's like bing, affiliate offer, bing, affiliate offer, bing, affiliate, so it's like spokes on a wheel. You can think of it that way.

Two-step Opt-in Page

This is a super simple little opt-in page. It's a six-page report that talks about five trick photography tips for creating social media, like jaw-dropping social media photos. Little download button, so it's a two-step opt-in. We found two-step opt-ins to work well. This page layout works better than anything else we've tested for the most part. Every once in a while we get to like a highly visual, you know, and photography's kind of one of those but this page works better. If it's something visual then oftentimes less text, more picture works, like a bigger background image, but this page works well.

When they are opt-in in the lead generation marketing funnel, the next page, the next step is to go download the ebook, so here we have, "You're all set! Please click the buttons below to complete step 1 and step 2." What we found, and you're going to love this, so on confirmation pages, the first thing is nobody is ever, ever, evermore engaged with you than they are the second after they download something, the second after they are opt-in.

You have a captive audience on this page always, and this is the only time you're going to have a captive audience ever. They just opted in for something. They're waiting. They hit the confirmation page, and they are more interested in you than they probably ever will be, until right before they decide to buy something. And that's also a nice little hint for some transition here, but the confirmation page is super, super important.

Step 1, download the ebook.

You can send an ebook through email if you'd like. Oftentimes what we do is we either drop this confirmation page or just straight up hotlink them right to the affiliate offer and kind of cookie in between so that we can grab that conversion pixel.

Step 2, join the photography masterclass.

That's the affiliate product that we're going to promote.  That's always going to be the next step in lead generation marketing.

What is the CPA marketing trick?

What we find is that about 60% of people who do step 1, they're going to do step 2. It's an old CPA marketing trick. When you tell somebody to do two things, about 60% of people do both those things, which is a lot higher than if you just told them to do one thing, so it's just a weird psychology trick. On the confirmation page here, the next step is the download the report and then they go and grab the report. Then they go over to the affiliate offer.

This is the report in the lead generation marketing funnel. As I said, it is 10 pages long. It is nothing crazy. We got a cover photo, introduction, a little bit of table of contents, some pictures. You know, a very simple document to do. Nothing crazy, and the call to action at the very end is also, join the photography masterclass, which mimics this offer.

The photography masterclass is the affiliate product that we are promoting. Now, this particular affiliate product converts well, but it doesn't have any upsells. So it pays a 50% commission. It's like 27 bucks or $28 or whatever, which the commissions aren't fantastic and there's no kind of opportunity for upselling, but at the same time it converts well, and it's exactly what we need for this person. Now I don't know this. I don't know Evan. I've never talked to him. He built the product and the sales page and all of that stuff. I just am paid through ClickBank as an affiliate, so that's all.

Now, this particular offer, it's a blessing and a curse promoting affiliate offers because I have no control over this page. All I have is a link to send traffic there and then get paid as an affiliate. If the page breaks, I can't do anything about it. If the site gets infected, I can't do anything about it. It's a copy that needs to be tested or optimized, or you want to test different headlines or whatever.

I can't do anything about any of that stuff, but what I can do is I can pre-frame them a little bit better on the front side to drive up conversions on the sales page. There's also a way that you can actually replace this page and then use a secret ClickBank kind of shopping cart link to drive your stuff, but that's a much more advanced thing than what we're going to talk about today.

With this kind of lead generation marketing, this offer converts well. Now if we go over to ClickBank, we can see that just some general stats. So the average dollar per sale is $26. It isn't real high because there aren't any upsells, and so it is half of whatever the front-end offer is. The gravity is only two on this product meaning it doesn't sell.

There isn't a whole lot of affiliates who sell this offer. It is a good offer and it's been around for a very long time, like five or six years. We still use it in a lot of our sequences because it is just a good product. There are a lot of other photography products now that are a little newer, so you can take a look at that as it goes. There are photography editing products. There's taking family photos from an iPhone. There are all kinds of photography stuff. Selling stock photography. A lot of different ways you can generate revenue from photography affiliate products.

That's kind of the whole mix, like the lead generation marketing matrix of how it all goes. That makes sense so far? Alright, now if we go, so this is the ClickBank site. Now we're going to drop over to the iPad and I'm going to show you.

How to create an affiliate sequence?

We're going to go into AXIS. I'm going to show you how to create an affiliate sequence that has a bunch of these affiliate offers in there, and then I'm going to show you how it all ends up getting sequenced up.

We're going to go inside AXIS. It is our CRM if you want to learn more about it, so automation. It is at triggers.app. That's where the CRM lives. Now, I can show that to you. Triggers.app is where it lives, is where the front side of it lives, but so basically once you have an account, what AXIS does well is it sets up marketing automation, emails, and text messages and it also writes your email copy for you. What we're going to do is we're just going to jump right over to the email copy piece and I'm going to take you through that and then we'll get into how it all interfaces with the CRM.

If we go down on this ribbon, so once you get started, basically you're going to log in, you're going to go to the marketplace, and you're going to add the email copy app to your installation. Then from there you're going to go down the ribbon and you are going to, basically, you get dropped in this email autoresponder creation wizard. You're going to click "add new." You're going to choose the campaign that you want to run, so we just did photography. Photography affiliate campaign. A photography affiliate campaign. We're going to scroll down to the bottom. You can make it wider if you want so you can get a bunch of them to the side by side, but we're looking for the photography affiliate campaign.

There's a bunch of internal promotions here INSIDE the lead generation marketing funnel, so if you want to run a survey promotional sequence to your list, you can do a survey sequence or a bonding sequence or a waiting list, relaunch, or a flash sale. There are so many of them here. If you go to triggers.app, you can see all the sequences that are in here, but the affiliate sequence that we're looking for is photography. So photography is ... There's men's fitness, men's dating, green energy, weddings. So here's photography, so we're going to go to the photography niche. We're going to hit next.

Now we have our name, so the name is going to be just Jason for me. ClickBank ID is Drohn, and then we're just going to hit next here. So that's all we need to generate this photography sequence, so as you can see, the first offer in this mix is photography masterclass, and this is our affiliate offer so we're just going to open this guy up, and you can see it kicks right over into photography masterclass.

Okay, so you just got your DSLR.

Yeah, the page we were just on, and there's my HopLink there. So if somebody comes, they click the email, then they scroll down to the bottom, and then they ... Where'd it go? Right there. So $59. We're going to add it to the cart and I'm going to show you, this is how you know that this is your checkout.

At the very bottom, you can see right there. Can you see that? Way, way, way down there, so I'm going to make a big. Right there. It says, "Affiliate, Drohn." I need to move this for you. Right there. Down at the bottom right there it says, "Affiliate, Drohn." That means that you will be getting credit, or in this case, it would be me, would be getting credit for that sale. That's how AXIS is built, but so there are a bunch of other offers here.

Trick photography and special effects, how to sell stock photos, a photo editor, digital photography success, and then down here there are all the email sequences.

• 1: to promote photography masterclass
• 2: to promote photography masterclass
• 3: to promote photography masterclass
• 4: to promote photography masterclass
• 5: to promote photography masterclass

Email five goes out on day seven of the affiliate product promotion and the next offer is trick photography and special effects.

Basically how we do it is we mail the same offer for three or four days and then we take a break and then we mail the next offer, and oftentimes we'll put a bonding sequence, or not a bonding sequence but like a blog post in the middle of it, so just to break up the offer so when somebody is opening an email from us, they don't think they're getting an offer every single time. So that's typically how we do it.

You can also download as a text file, and in that text file then all of your offers are here, so we have all of our ClickBank products. Then we have our emails. Down to at the very bottom, you can't see this screen. I thought you could see my whole screen. Down at the very, very bottom of this thing we are ... Where'd it go? Alright, there it is. So at the very end, this is email 26 sent out on day 40, so this is 40 days worth of email copy that's already done for you. All the products are linked up.

Now, there's kind of one caveat to this lead generation marketing funnel. It goes back to us not controlling vendor products. We don't control ClickBank and most of these products in here are from ClickBank. Like twice a year we go through and we pull all of the offers out that ClickBank banned, no longer work or that switched affiliate programs. We pull them all out, we rewrite all the copy, and we are in the middle of one of those kinds of revamps right now.

It's just, if you're going to jump in, which would be awesome if you do, but just know that every once in a while you're going to click on one of these links here and like one of these guys. Boom, boom, boom. So one of these links, and it might not work. So in which case what we do is we just say, alright, just pull this guy out. Just omit this from your email sequence, and then you're off and running.

Now, what to do with this email copy. The reason we built AXIS and the CRM around this is that this lead generation marketing and email creation functionality was Scriptly. This email automation sequence was kind of our bread and butter. What we did was we were like, "Well, why don't we build an email sending suite around it?". That's exactly what AXIS is. Up in the CRM piece, you have your contact records, forms, and message center.

You can actually take these emails. Drop them into your lead generation marketing funnel. Then send them all from within the same piece of software. You can also create campaigns. Inside the campaign, you can just stack up all of the emails that are going out. It says, "Okay, we're doing the delay one, and then we're sending another email, and then we're doing another delay.". Everything is drag and drop, so literally, it's drag and drop.

You just go up here, you hit save automation, and boom. All of your emails are going out as they need to go, and then the form that you're going to be collecting email addresses on are also inside AXIS, so it's a nice, concise, condensed, one-stop-shop for email marketing and automation, and that was always the purpose of putting AXIS together.

Alright, now I'm just going to go through and we're going to jump on the iPad. I'm going to draw out what this radial method is from a 5,000-foot view so you can see the lead gen piece and how everything drips through the landing pages and go from there.

Alright, now we went through this the other day, but I wanted to go through it again because I think this presentation makes it a little bit more clear as to what we're doing. Here's the idea. Basically with this affiliate generation process, what happens is, just watch everyone.

With this affiliate generation process and this lead generation marketing process, what we're doing is we're getting leads from Facebook right here. We're getting leads from retargeting, so somebody who hits the website but then doesn't do anything.

We're retargeting them. We want our banner ads to show up where they are. Then anybody who's on an email list, whether it's a solo ad or it's an email list who hasn't opted in for this offer yet. What we do is we give them the free book, and we walked through the free book piece. This was the photography book that we gave away on the landing page. We sent them to a confirmation page. But we don't always do that, so this went to a confirmation page, and then they went to affiliate offer one. So affiliate offer one was that photography masterclass.

If they don't go, and there's no way to tell, but what we do is we end up sending them into, through emails, back to affiliate offer one. Ideally, it would be nice to be able to know if they purchased. This is because if they purchased then we wouldn't send them any more emails, but with ClickBank or with most affiliate offers, we can't tell whether they purchased or not.

We don't have that ability, so it's hard to pull them out of a sequence. When we don't know whether they bought or not, so we send them the emails to affiliate offer one.  Then emails to an affiliate offer two. Inside AXIS, you saw that affiliate offer one was photography masterclass. Affiliate offers two was to trick photography tips in this particular lead generation marketing funnel.

We send them into another email, and the email then is to a blog post. What we're trying to do is engage them and bond with them a little bit more. Then we send them into the next batch of emails, which is affiliate offer three. Then another email into another blog post, and then emails into the next affiliate offer. What we're doing is we're generating the lead up here. We're trying to generate the lead here and then we're just daisy-chaining these offers to generate revenue. We are trying to provide value as they go too.

Sometimes they make it down to the bottom here, and they see these offers. Other times, they might unsubscribe right here. So they go down to here and then they're done. It depends on how aggressively you promote. It depends on the blog posts that you put in the middle. There are always best practices here too. With lead generation marketing, there always is.

• How often do you mail?
• Do you have blog posts?
• How many emails do you mail?
• How aggressive are the emails?
• Are you trying to establish your brand?

Are you trying to build other people's brands through the affiliate marketing game?

There are lots of things to think about and things to consider.

That, my friends, is how to do lead generation marketing and how to make money with it passively. Does anybody have any questions? Have any questions, let me know over here in the ... Man, this camera. No fun. Okay. Alright, looks like we're good. Cool.

Alright, so tomorrow we're going to talk about some additional ways to generate revenue with a blog. It's not necessarily just going to be affiliate marketing. What I wanted to throw a different mix in because some of it is an affiliate. Some of it isn't, just some general ways if you have traffic and distribution what you can do there.

For Questions and Guide

You have anything at all, anything you would like me to answer in the next couple shows, go to DoneForYou.com/gsd. If you would like me to talk or like to jump on the phone and talk through an action plan, how to build one of these affiliate funnels, how to add affiliate marketing into the back end of your lead generation marketing funnel, your lead-generation marketing, then just go to DoneForYou.com/start and we will get you taken care of.

The post How To Double Your Income In Any Niche appeared first on Done For You.

Welcome to today’s episode of GSD daily, and this is episode 22. Being that we are in email marketing week, we are going to talk about lead generation strategies. Now if you were in yesterday’s episode, then you know that we went through and unpacked a lot of email marketing. So we talked about a ton of email marketing stuff. So let me just grab that link for you real quick.

For those of you who are not watching this video in our Facebook group, you’re going to want to make sure to go over there. I’m grabbing that link for you too so that way we can chat. If you’re watching this on my personal profile, I don’t think the comments come through all the way. Here is the button or the Facebook group there.

Today we’re going to talk about lead generation strategies. And then also, this is really a continuation of yesterday’s email marketing blog or email marketing live stream where we talked about just how to market to your email list, how often to send an email, how to schedule email, what CRMs to use, all of that stuff. This is yesterday’s transcript and yesterday’s video. You can go ahead and take a look at that.

Today, lead generation strategies. I have 30 minutes for this and we’ve got quite a bit to get through, so I’m just going to dive right in. At the end of the day, the goal of a sales funnel and the goal of your business is to generate leads and generate prospects, generate inbound leads.

There are so many businesses that I’ve talked to over the years and they have business development representatives or BDRs or BDR groups and it’s all outbound. So it’s outbound phone calls, it’s outbound postcards, it’s outbound direct mail and all that other stuff, which is fine. It’s expensive. And there are lots of ways you can employ artificial intelligence and machine learning to make your outbound marketing work more effectively.

However, it’s expensive and it’s time-consuming. So what we like to do is do inbound marketing campaigns. That’s 100% what we do, inbound stuff. So somebody comes in, they raise their hand and say, “Yes, I want more information.” And they opt into something. They read a blog post, they download something, they buy something, whatever, they sign up for a webinar or they enroll in something. So everything we do is inbound.

Lead Generation Strategies

Now being that everything we do is inbound, there are lots of lead generation strategies that you can employ and we’re going to cover seven of them today.

1. Lead Magnet

The first of the lead generation strategies that you can use, the one that we use more than anything else is basically creating something that you give away. It’s called a lead magnet.  A lead magnet is generally a report that is six to eight pages long, sometimes it’s four pages, sometimes it’s two pages, sometimes it’s just a one-pager. But it’s usually something that you can give away and it’s instantly and immediately downloadable.

It is a video series or a set of videos that you give away for free in exchange for somebody opting into your email list. But it’s a little mini-course. It is a mind map. It is a process map. It’s a flow chart. It’s something that somebody can download, somebody can consume, somebody can get an aha moment quickly. That is the purpose of a lead magnet.

What your lead magnet should be doing is it should be getting the lead, it should be educating, providing some sort of an aha moment in their life, in their day, and make their life better. You want to start them in the transformative process of your business.

It also needs to pre-sell the thing, the thing you want them to do next. I mean, we’re inbound marketers, but we’re 100% direct response. We want somebody to move down our sales funnel and your lead magnet is a pivotal piece in that.

The words that you use in your lead magnet or the video or however you structure your lead magnet, should:

A. get the lead and get the lead well. I mean, you should have a pretty high conversion rate.

B. educate and provide some sort of an aha moment

C. lead them down the path of sales, so lead them into the next interaction, the next action with you.

We’ve talked before about micro-actions and really this is just a couple of micro-actions. They clicked an ad, they hit a landing page, they opted in for your report, they read your report, and then they moved on to the next piece of the funnel, which is maybe signing up for a webinar or jumping into a sales video or whatever.

So that’s the idea behind a lead magnet. Now, for those of you … I mean, I’m sure you guys have seen lead magnets and been through lead magnets and everything else. But we have quite a bit of material on lead magnets and using lead magnets in sales funnels inside this PDF. So go ahead and grab it. So free download. I spelled that right. And so that’s fantastic. So go ahead and grab the funnel factor report. It is going to walk you through how lead magnets are used in sales funnels basically. So here, let me … Let’s see. All right.

2. Surveys, Chatbots, and Quizzes

After you have your lead magnet, rather than having a lead magnet, there are some other cool things that you can do. You can do surveys, you can do chatbots. So surveys are fantastic because they lead people down a path. We talked last week about survey sales funnels or survey segmentation sales funnels last Friday, I believe. So you can check out the blog for that. I think it was episode 20. So survey sales funnels lead people down the path and put people in buckets based on what their interests are, what they’re into and then you can market to them based on that.

But surveys are really, really great lead generation strategies and tools too. There is a plugin that we’ve used for a couple of clients. Let me just switch over to a web browser here. I’m going to stop sharing my screen here and then I’m going to share my screen here. All right. We are looking at this. So the last link that I dropped was for the funnel factor here.

You can go ahead and download this report for free. This is a great example of a lead magnet and it’s a great example of a landing page where you would opt-in. We’ve run a lot of tests on this specific landing page style and it converts higher than anything else we’ve tested. Just use it, rip it off, use it and rebuild it wherever you’re going to rebuild it or whatever. This format works really, really, really well.

Survey Software

There’s a couple of survey softwares that we like to use and they integrate into your CRM.

• bucket.io – you can end up putting people into buckets based on how they answer certain questions. You can segment them and then literally market to them because you know what it is they’re into.
• JotForm
• Typeform – this is basically an online form builder. You can integrate integrated with Zapier into a CRM. So depending on how people answer, then they get put into different buckets.

JotForm employees conditional logic, as does Typeform. Quite a few of the form tools, employ conditional logic. If somebody answers a question one way, then they go down one path, and if they answer it a different way they go down a different path. So what that lets you do is customize the responses based on how qualified somebody is for working with you in the future.

Another one that we like to use, so Typeform is another one. Typeform, so let’s see. Typeform.com. Typeform is very, very seamless. It’s very chatbot-like, and that’s actually the last example is a chatbot. So I like Drift. Drift from a chatbot standpoint, is what we use in our business but basically, it is a chatbot and you can set it up so that people go down different paths, and then ultimately those paths fire into … There’s conditional logic and they fire into the CRM and you can fire off information or fire off marketing material based on how they answer certain questions and messages inside the chatbot.

The one that is really, really cool that we just started playing with is Thrive Quizzes, Thrive Quiz Builder. It is interesting because it’s a little complicated to set up but it adds a social component to it. You can go ahead and watch this video. But basically what they do is you can do conditional logic. There are individual elements of it, so there’s a landing page and then there’s a quiz and then there’s a confirmation.

The landing page basically kicks off the quiz and then from there, it gets into the confirmation. Then the quiz, you can segment people out, and then you can even score based on how they answer questions. You can run some marketing automation based on how they answer questions. And you can also pop up a score at the end of the quiz and let them share it on social media, which brings other people on the front side.

It becomes this self-fulfilling prophecy, maybe. But basically, you can have somebody go through a quiz and then they get a score and then they share it to Facebook, which puts more people on the front side of the quiz and you’re collecting all of their email addresses as they go through. So it really is interesting, interesting software that you can build an email list with, and then you can also build some marketing automation around. So super, super-nice stuff. Here, I’m just going to drop this link in here for you. So this is Thrive Quiz Builder. Cool stuff.

3. Give-away

Number three is just literally doing a giveaway. So whenever you want to incentivize somebody … I’ve actually never done a gift card giveaway from a lead generation strategies standpoint but I’ve had some clients who have. So basically what we’ve set up for them was a giveaway, and the giveaway was usually something related to the business.

Whenever we’ve done Amazon gift card giveaways for clients, it hasn’t necessarily worked all that well. I mean, you get to people who are interested and want that Amazon gift card, which doesn’t necessarily give you the best leads all the time. But when the giveaway item is something that they need, like we have a photography client who gave away a free year of Photoshop or Adobe Creative Suite, and that worked really, really, really well for them. They also gave away Photoshop brushes.

There are things that you can incentivize and it’s better if it’s an asset that you have and you run the giveaway for that. So basically somebody ops in for something digital usually. And then if they share it with their audience, they get this extra thing. So if they share it with three of their friends, then they get this extra thing. And that extra thing might be a video course or it might be a plugin or it might be something.

It works really well for software and that kind of stuff. And then it ends up just being this automated lead generation strategies and machine and you don’t necessarily have to spend a whole lot of money on it. You can usually feel it on the front side originally. But then the whole thing just takes on a life of its own. So giveaways are nice tools. We tend to do lead magnets more and then surveys second-most, but we don’t really do gift cards too much. It does work.

4. Guest on Podcasts, Blogs, etc.

The fourth lead generation strategy is to be a guest on podcasts and guest blogs and all that stuff. I used to do quite a bit of guest blogging way back in the day. Had to be like 10 years ago, 8 or 10 years ago when I was doing a lot of SEO stuff. I was a guest blogger on some social media sites and I would write blog posts. So guest blogs, the benefit back then was you end up getting a link to your website. So that link transferred like link juice, SEO juice, to your website and then helped get you ranked for keyword phrases that you were trying to get ranked for.

That was really the idea behind guest blogging way back then. Not so much anymore. I mean, now you want to get high-profile links from other sites. So guest blogging is a good way of doing that. But that’s largely … Every once in a while you’re going to get a click-through from that guest site, that guest blog, but really to generate a significant amount of leads, you need to be doing it all the time.

We have a couple of clients who write for Forbes and who write for some other publications and they generate leads, but not as many leads as if they were just to run paid traffic to their lead magnets. And they have since started running paid traffic to the lead magnets. But they have this huge following on these guest blogging sites and they do generate some leads and the leads tend to be pretty high quality. But in terms of lead generation strategies, it doesn’t trump running paid traffic to a lead magnet or a landing page.

Podcasts, however, are a little bit different. So podcasts, doing an audio podcast, and then having some sort of a verbal go here to download a free report or go here to apply to work with us or go here to whatever. Having some sort of a verbal prompt is a little different because of those podcasts. I mean, blog posts live forever too, but podcasts live forever and also have rave followings. So not many people go to a website, especially a B2B website, to check on the news. They rarely even add it to a feed reader anymore. If they see something that they’re interested in, they will click on it, but they don’t necessarily actively go and follow sites.

If a site throws something at them and it looks interesting, they will click on a link in an email or a link on Facebook or whatever, go and read it. The last job that I had eons ago, one of my coworkers on his lunch break every single day would go and look at this one car website.

Every day for 30 minutes he would eat his lunch and he would go and troll through the 10 or 12 or 15 or 20 articles that were new on this car site. And that just doesn’t happen anymore so much. I mean, it might be for hobbyists and for people who are into a certain niche, I guess, maybe. But I know even I like doing DIY stuff and woodworking stuff and I don’t actively go to a website, one website, to look and see what they’ve published. I just don’t. I might look at the DIY section in Apple News to see what is new, but that doesn’t always lead me to the same website.

Even in the morning I’ll go and post a bunch of stuff from business articles and start-up articles and whatever, and it might be from Forbes or Entrepreneur, but they publish hundreds of articles a day. So there’s usually a pretty good mix and I’ll flick through it and if something catches my eye, I’ll check it out. Now a podcast, you subscribe to that channel.

Your iPhone or your Android device is actively downloading the newest additions of that podcast and is also letting you know that there’s a new podcast out. So typically if you listen to three or five different podcasts every week when you’re mowing the lawn or doing dishes or whatever, then you’re going to check out that podcast and that podcast lives forever. So as people become aware of the podcast, aware of the person, the host of the show that you are on, they’re going to listen to that podcast.

Now, ten years ago or eight years ago, I actually had a podcast, I called it, I think it was JD’s podcast actually, way before it was cool. And I think I had 14 episodes and one time I logged in and I saw 60,000 downloads and I’m like, “What the hell is this?” It just blew my mind that 60,000 people download it. But there weren’t nearly as many podcasts as there were now.

Podcasting, being a guest on podcast shows, gives you a lot of additional content that you can tweak. Something to get into and think about.

Now, let’s see. Lead generation strategy number five swaps. So I used to do a lot with swaps. So there was a … What’s that called? Warrior Forum from an internet marketing standpoint. Every once in a while when I first, got started online, I would do list swaps with Warrior Forum folks. So basically I would give them 100 bucks and they’d mail it to their list of 800 people and then that was that. They would promote a lead magnet and then that’s how I built my list. It’s usually a pretty good way of kind of getting started.

Yesterday we talked about lists.nextmark.com which is a different way of basically getting a solo ad, getting somebody to mail your list for you. So if you are in the insurance business, you are providing services for insurance professionals, you can look up insurance and then go and rent an email list and have them mail your ad out to their email list.

Here we have the Insurance Carriers Journal, Insurance Product Buyers Register. So there are 48,000 people on this list. There are lots of ways that you can do swaps or you can do solo ads to generate traffic and generate leads on your own list. You just want to make sure that you do your research before you actually mail the stuff out. At the end of the day, this is a paid traffic strategy. You’re paying money for somebody to mail their list and then you’re expecting clicks, expecting opt-ins. So you just want to make sure to do your due diligence there.

Lead generation strategies number six is referrals. This is social media referrals. This is basically not partnering. It is going out and networking with people who are either in your space or tangential to your space. Let’s say you are a website designer. You might have friends who are CPAs, lawyers in your local area, or just online in general.

When they have somebody who comes in and says, “Hey, I need a website done,” then they would ship them over to you. This isn’t necessarily just from a service provider standpoint. When somebody is looking for more information, making sure that on your website you have your landing pages, you have different things, different lead generation strategies, and mechanisms. You’re able to transition that referral, that traffic, that person into a lead for your business.

And that leads to the seventh strategy which is just having content. There are a lot of ways that you can generate a lead once they are on your website. Landing pages, lead magnets, surveys, chat boxes, the whole deal, all of that happens on your website. Podcasts, guest blogging, all of it happens. Once you get somebody to your website, then you convert them into a lead.

One of the plugins that we like, we like easy stuff that you can implement and then gives you quite a bit of different ways to turn that visitor into a lead. SumoMe is a great WordPress plugin that lets you … It gives you a bunch of different ways that you can … Oops, I just hit my mic. It gives you a bunch of different ways that you can turn that person into a lead in your email list. So there are lots of different things that it’ll do. We use it a lot from WordPress. So we’ll use the WordPress plugin a lot.

There is another one which is Thrive Leads, which we actually like better. So Thrive Leads, there it is. It’s in the Thrive Themes. Thrive Leads gives you six or seven different ways that you can generate leads from exit pops to hero bars. We have inline forms and then two-step opt-in forms. It’ll slide in from the bottom or there are opt-in widgets. So there are lots of different ways that you can turn that visitor into a lead.

Content Lock is a cool one. We haven’t played with that too much. The Scroll Mat is cool too. This yes, no, in multiple-choice form is really, really, really powerful and it really ties back into the survey piece, which is you can end up putting people in buckets. So pretty powerful stuff.

Now in terms of lead generation strategies, that’s seven tips, seven things that you can implement on your website. The biggest thing is making sure that you have content though. Generating content, putting it on your website, getting search traffic, running paid traffic campaigns, all of it is important. But to generate leads, you need to be attracting eyeballs. Every lead,  email list, email person that you have that signs up for your list is a human being. There’s a human being on the other side of the computer. It means if you are not generating traffic, there’s no way you’re going to be generating leads.

You want to have this stuff set up, but then very quickly afterward you need to go out and say, “Okay, how am I going to get traffic to my website?” If it’s going to be free, like if you need free traffic, then you need to.

If you need free traffic, then it’s content. You’re going to be investing time in writing content or doing live streams like this. After, get them transcribed or whatever, but you still need traffic. If you’re doing paid traffic, then you might be doing some video editing, might be doing some image editing, whatever, and setting ads up on Facebook or Google or Pinterest or Twitter or whatever, YouTube. You’re going to be getting ads up and paying per click.

For more information on building funnels from scratch, click here!

But regardless, to generate leads, you need traffic. So in future episodes, we’re going to talk about running Facebook. Maybe next week we’ll talk about Facebook ads after we get through this email stuff. But anyway, I hope you enjoyed today’s lesson on lead generation strategies.

Let me know if you have any questions or thoughts. Just send me a message here on Facebook or go to doneforyou.com/start. Fill out the little form and then tell us a little bit about your business. You can then schedule a call and talk to us. If you have any questions at all, then just go to doneforyou.com/GSD. Then those questions we’ll answer on an upcoming show.

Tomorrow at 10:00 AM we’re going to talk about copy. So we’re going to talk about writing email copy, the different pieces of your autoresponders, your subject line, your body copy, all that stuff. We’re going to talk about that. And if you have any questions between now and then just let me know.

The post Lead Generation Strategies: 7 Ways To Get Optins Right Now appeared first on Done For You.

Today, we’re going to be talking about fully qualified lead sales funnels. Yesterday we had a couple of weird issues with mikes and keyboards and mice and all kinds of stuff. If you are anywhere, and if you would like to chat on this live stream, go ahead and watch it here. To chat, I’m going to drop this link in. All right, so to chat, go there, and you can, I think if you’re on the profile it doesn’t necessarily work, but you can comment over on YouTube, too.

If you would like to, let’s see, but comment over on YouTube too, and if you would like … so that is the YouTube stream, as I was just watching. Anyway. All right, so today’s presentation, what we’re going to do is we’re going to go through a lead generation sales funnel.

Now the lead generation sales funnel that we’re going to be talking about is something that we have been rolling out and using a lot recently called the fully-qualified-lead video funnel or video sales letter funnel. It is convoluted at best in terms of words and acronyms, but the process is straightforward. To walk through this fully-qualified-lead sales funnel, what I want to do is I want to show you an example of it. For anybody who has been to our site, Done For You, almost every sale funnel that we have on Done For You is this now. Let me just go ahead and share my screen. And okay. We’re going to go to doneforyou.com.

Now last week we talked a little bit about like chatbot workflows. Here, as you can see we’re on doneforyou.com, and this, so if you go to any of the solutions here, sales funnel development, website development and redesign, ad management, these are all fully-qualified-lead video funnel. Basically, sales funnel development, you hit the sales funnel development page. And for those of you who want to follow along or if you would like for us to build a sales funnel for you, then here you go.

All right, so this is the page we’re on. Basically it is a sales video funnel, and the sales video can autoplay or not autoplay. Sometimes we have them autoplay, sometimes we don’t, it doesn’t matter. Because anymore Google Chrome and web browsers don’t necessarily autoplay video funnel the way you want them to. But basically, this is the idea. We have a video funnel here and I’m about 50 pounds heavier in that video. We probably need to redo it. But sales video gets, talks about sales funnels, and then we hit the get started button or we hit the little down arrow and we get booted down to this, which is right below. But it’s a step one. Fill out the form below.

Now when you start to fill out this form, something interesting happens. First name, Jason, last name, Drohn. Phone number 123-12345, email, Jason@donefor … all right. Now you can see that we have more fields that kicked off. So business or product name, website, Skype, what we need. Tell us about your product or business.

Now there’s a couple of things you can do. This is called this application has what is known as some conditional logic. In the fully qualified lead forms in the fully-qualified-lead sales funnel, you only want to work with the prospects who are the best fit for you. What we could do here, we don’t do it, but what we could do is if we could ask buying questions like how big is your business? How many employees does your business have? How much revenue does your business do? Blah, blah, blah.

And actually, we do have some of these. Leveling up, and now we have yearly revenue, digital ad budget, and email list size. We could have employees, we could have how, there are all kinds of other questions that we could ask. And then we could segment off and say, well if you’re a brand new startup, we don’t work with startups. Then we could just basically have them have a video funnel pop up or have them directed to a page that says, thanks so much but we’re just not a good fit for you.

There are lots of ways that we can direct prospects to and from us, based on what we’re looking for. This form doesn’t do that. I mean, we love helping out anybody. Whether it is a startup or whether it is somebody who’s doing 10 or $15 million a year, it doesn’t matter to us, because the sales funnel is a sales funnel. The only difference is the prospect who is coming through. So it’s regardless of size. But we’ve set up a lot of these fully qualified lead, these lead generation sales funnels that segment based on mortgage size or segment based on mortgage preapproval or segment based on working capital loan size or credit score or there are lots of different kinds of services that we set these things up for that they do branch off.

A credit score is a great one. Let’s say we have a company that was doing working capital lending. If the credit score is like 680 or above, then they go into working capital, like a lending arm. If it’s 680 or below, they go into a credit repair arm. This form ends up being kind of the crux, like the pivot point between the two sides. This also means you can automate email marketing. You can automate the video funnel they see. There are so many different things that you can do with this form at this point. Currently, you fill out this form. Then you get kicked over into a call-scheduling page. That’s how it’s currently set up.

From an outside standpoint, we have a video funnel and we have a form. We’re going to walk through the different pieces to set up this kind of campaign.

Now let’s kick over into the iPad so that we can, I’m going to unlock my iPad. All right, now let’s share the iPad’s screen. Okay. All right, so got screen mirroring, Mac Pro. Boom. All right, cool. Let me drag this out of the way. All right. Okay. Drag this out of the way. I’m going to share my full screen. Share screen. All right, now there we go.

Fully qualified VSL funnel. Everybody should be able to see this pretty well. Okay. Basically in the fully-qualified-lead funnel, the goal is to generate a click and move them off into a sales call as quickly as possible. Ultimately that’s the idea. We want them to move quickly from cold traffic over into actually doing something. They start here, then they move through this process quickly. It is best used for anything like sales call-related.

Whether it is a strategy session or an action plan or any kind of a, basically anything that is sales call related. If you’re going to get on the phone with a prospect, then this works well. It also works well for any complex offer. Anything that needs to be customized for your prospect, your buyer, your end-user. That’s ultimately what this kind of sales funnel is, it is built for.

Coaching. Consulting. All are awesome for this because coaching and consulting, to sell coaching and consulting, you need to relate it to your prospect, relate it to your customer. At the end of the day, you can’t just throw a coaching offer out there and have everybody jump on top of it. What you need to do is you need to relate it to your end-user. The only way to do that is by asking questions and getting them to answer those questions.

Basically, flipping them and saying, okay, you’re having a problem. You’re going to work every day because you hate your boss. Well, this is what, here are some questions, here’s what my coaching would be able to do for you. That’s how coaching would be sold. It’s very rare that you’re going to be able to sell one-on-one coaching packages through an order form without talking to somebody first. Coaching and consulting, really huge for this kind.

Any kind of complex service. Complex service meaning they need to be customized. It might be simple to understand, but they need to be customized to your end-user, like a working capital loan. Well, you might, you have all the specifics. Credit score, how much they need, what are they going to use it for, all of that stuff. But what you probably don’t have is the background of the business. How long have they been in business? How much revenue do they do? Blah, blah, blah. You can ask for documents, but sometimes the documents don’t give you the context of the thing. A sales, a call would. Like the call interview kind of thing.

Real estate. We do a lot of real estates. Real estate things like this, like cash for houses, distressed properties, that kind of thing. It is paid traffic into a sales video funnel or sales page that then converts to a fully qualified buyer. And then that fully qualified lead gets on the phone with somebody, schedules a walkthrough of the property. And then folks, our clients will end up going, doing a site visit, and then hopefully extending an offer for that property. This kind of sales funnels works well for that.

Business funding we kind of talked about. Credit scores. What is the business going to use it for? And then business development is another one. Like what we do. Internet marketing services, sales funnels, content marketing, ad management. Any kind of expensive SaaS offer, software offer, is going to be sold from a sales call. Probably something like this. It’s going to be demo based though. Somebody signs up for a demo and then goes through. Now.

The paid traffic is where everything starts. Then usually it goes into a landing page or a lead magnet of some sort. And the lead magnet is kind of like what we talked about yesterday with the webinar sales funnel. The lead magnet is really to convey that you know what you’re talking about. Somebody can spend time and book a call with you, and they’re going to get value from it. The lead magnet is that immediate gratification that somebody is going to download and see that you know what the hell you’re talking about.

Then from here, we send them to fully qualified VSL funnel. This is also a great cold traffic offer, whereas this is a great warm traffic offer. Facebook might go immediately into a lead magnet and then bounce into the fully qualified lead sales video funnel as a retargeted campaign. And you can see that right here, retargeting right there. We might retarget the landing page depending on how it works.

But fully qualified lead then sends over. So after the sales video funnel, then there is a form that pops up underneath, that conditional logic form, and then the conditional logic form sends somebody to the scheduling page. So the scheduling page is the booking page, the calendar booking page. Calendly is a good one. Acuity Scheduling is a good one. We have one called, that used to be called Time Slots, but it’s Inside Access now. And then that kicks into a reminder system, which is, Hey, your call was tomorrow at 3:00, and then maybe it sends an email 24 hours before, 12 hours before, an hour before, whatever.

Then in terms of the automation, we have our emails, so down here below we’re just kind of going to go through this. There are only two pieces of sales copy that we need to pull this off. They’re pretty easy to build from a copy standpoint, but they’re more difficult to build from an automation standpoint. We need a sales copy and we need a lead magnet.

Your lead magnet is going to be here, your sales copy is going to be here. But where it gets tricky is some of the automation. You need an email copy for your lead magnet, your lead magnet here. You need an email copy to promote the VSL. When somebody goes over, they opt-in for the lead magnet, they get this lead magnet fulfillment copy. Then they get this VSL promo copy, which is here, and then sends them into the sales video page. And then … let’s see, I just lost my feed here. Let me just kick on. There we go.

Then from the email, they go into the sales video funnel, which would be akin to this kind of a page, so that the sales, the Done For You sales page that we already went through. Then from here, they go into the scheduling page. And then if they don’t schedule, we want to send them this section of email copy, which will be right here. That is right there. And then if they don’t schedule, we can send them additional offers. The pages that you’re going to use to set this thing up, you’re going to need a lead magnet landing page and then a lead magnet confirmation page, which is going to be right here. There’s their lander, and then it’s going to bounce up into a confirmation page and then bounced back down into the VSL.

And then from the VSL, it’s probably going to go to an application, and then down into a scheduling page. We have a long-form application page there. Furthermore, we have the application confirmation page, which is probably something that’s already built into the scheduling software. We have the strategy session scheduling page, which is after the application. And let’s see what else we got. That is, from a page standpoint and a copy and an automation standpoint, that’s really how the whole thing is set up.

Now there are lots of different kinds of really cool triggers that we can kick-off. Let’s see if I can find a graphic here that I can play with a little bit. All right, I’m just erasing this stuff. What we like to do is when somebody, they come into Facebook and then they hit that landing page. And then they opt-in for us, let me make this bigger.

They opt-in for our lead magnet, then they go over to the sales video funnel. There’s a couple of things that we’d like to do. The first is we have a Slack notification that fires and says this person, this person who just opted in here, is now on your sales page. We call it an on-deck notification. Basically, all day long through on our sales pages we see on deck, on deck, and it’s tight. If we know the name and if we know the email address and the phone number, then it shows us who is there.

Now we’re a marketing automation company. There have been times where I have been watching like I’ve just kind of opened up Slack and saw that somebody had been on a sales page a couple of days in a row. And then I pick up the phone and say, “Hey, what’s up? I saw you were on the page in the last couple of days. Anything we can do to help out?” And after it catches them off guard, they’re like, “Oh wow, that’s pretty cool.” But at the end of the day, sometimes it helps us see what’s going on, on the sales page.

And then when somebody applies, when somebody goes through and they apply here, what we do is we pop also in Slack. We have a notification that is an FQL lead, a get ready. Get ready, the get ready lead basically is somebody just filled out the application, they are off to the scheduling page here. Here’s the link and how they fill out the application and go get ready for the call. These two little components, I can’t tell you how valuable they have been by basically just triggering these notifications out of this little interaction. Because here, because of the application, you have everything you need, usually, to go and get ready for the phone call. To get ready for the sales call. And even be able to close them on that call or quickly afterward, depending on the questions you’re asking.

The notification helps you see that what you’re doing is working. It helps you see that the Facebook and email lists and the retargeting campaigns are moving people through this system the way they should be. You can see a bunch of opportunities based on that. In fact, one of the opportunities that we kind of just put into place is when somebody is on this Slack notification and they haven’t done anything.

What we trigger is an abandonment email series that says, “Here is a Done For You group, which is probably the group that you’re watching this video in.” If they hit a sales page and don’t do anything, they don’t apply within 30 minutes. How it works is we have 30 minutes one day, and then two days afterward we send them an email and say, “Hey, we noticed you didn’t apply, which is cool. If you have questions on funnels or you want, you’re just trying to build it yourself or whatever, go over to the Done For You funnel group or the Done For You traffic group.”

We’re going to be starting another group next week for startups because it’s been lately getting a lot of traffic and questions about it. We’re going to do another startup group and we’re going to do a creative campaign. But all in all, what that ends up doing is it’s letting us engage with folks who are engaging with us. And it lets us answer questions and make sure that we are ready and willing, we’re there to help them do what they need to do to progress their business, to help them build sales funnels, to help them automate their marketing and campaigns, and get online and all of that other great stuff. That’s the idea behind this sequence.

Want to build a DIY Funnel on your own? Click here!

You can see that it’s not just a fully qualified lead funnel. What we’re doing is we’re automating the prospect journey from beginning to end, if that makes sense. All in all, thank you so much for joining me today. I think we’re kind of running up on 10:30 here, so I’m going to go ahead and sign off, but I appreciate you. Let me know if you have any questions at all. If you want to book an action plan call with us, go to doneforyou.com/start, and we will see you tomorrow. Tomorrow I, what are we going to talk about tomorrow? Tomorrow I think we’re going to talk about multi-video launch sequences and we’re going to go through and kind of pick apart one of those and see how they do.

The post FQL Video Funnel – Convert Clicks To Clients Quickly On Autopilot appeared first on Done For You.

Sales and marketing teams love inbound marketing funnels. Do you? It takes all of the hard work of prospecting off your plate.

You are putting your best efforts into capturing leads through inbound marketing, but the results are disappointing.

Well, you are not alone; Numbers show that more than 32% of marketers believe they are going nowhere with their inbound marketing campaigns.

So, what can you do to make the most out of your inbound marketing efforts?

There is one recommended solution to this problem: funnels. Sales or marketing funnels can help you deal with your inbound marketing frustration.

What are funnels? How are they related to inbound marketing? What kind of success can you experience using funnels? Why are funnels your best option compared to other inbound tools and tactics?

By the end of this post, you will have the answer to all these questions. We'll also link to related inbound marketing and sales funnel resources to help you get a complete picture. So, let's look at how marketers use funnels as part of their inbound marketing strategy.

The 3-part Inbound Marketing Funnel Formula

To sell stuff online and successfully architect a profitable sales funnel, there are three pieces of the puzzle:

1. Your Offer – What you're selling.
2. The Follow-up – Your communication with your prospect once they're in your sales process.
3. Traffic – The people coming to your website or landing page.

The sales funnel is the first thing you need to set up, even if it's just a standalone sales page… Driving traffic to a sales page without a funnel wastes resources.

You want to ensure you get an ROI from your inbound marketing budget and consistently stoke the fire with new prospects to keep growing your business!

You get sales when you combine all three – traffic, your offer, and a follow-up process!

Read more about our exact sales funnel formula to drive tons of targeted, high-converting traffic to our business and clients' business in our brand-new version of the Funnel Factor report. No time to read? Please register for our on-demand Sales Funnel webinar. You can watch it anytime from home.

ToFu: Top of the Inbound Marketing Funnel

If you have a basic understanding of sales funnels, you would know that a top-of-the-funnel (ToFu) priority is to capture your audience's attention. This is the first step and most crucial part of the funnel structure. Therefore, top-of-the-inbound marketing funnel actions can bring in the most significant number of quality leads for your sales team to nurture and convert.

So, what does ToFu relate to your inbound marketing efforts?

You need to step up the game and invest more resources towards getting as many relevant leads as possible as part of your inbound strategy.

Optimized content

One of the best ways to achieve this is by focusing on content marketing. Create epic content that provides value and helps readers connect with your brand. Use search-engine-optimized content to attract many users through organic search.

Social media

Build a solid social media presence so that when you make an announcement, you get a higher chance of it spreading like wildfire!

Your content won't become viral from the get-go. You must first grow your audience, understand them, and create exciting content.

Customer experience

You will be amazed to know that more than 70% of all social media users will likely recommend a brand to their network if they have had a good experience.

This figure makes it quite evident how important it is to build strong content marketing and social media strategy to increase customers as part of the funnel strategy for your inbound marketing efforts.

MoFu: Middle of the Inbound Marketing Funnel

The Middle of the funnel (MoFu) is where you get to know different kinds of audiences through the ToFu.

However, this is part of your inbound marketing funnel process, where you qualify different lead segments based on their interests and readiness to buy. The leads closer to converting are often called MQLs or Marketing Qualified Leads.

Nurture and convert

After you've spotted the most qualified leads, you must nurture them until they convert into paying customers. This is done partly through automated marketing workflows but also through the active involvement of your sales team.

There are different marketing strategies that you can employ to nurture these leads. Here's an example:

Suppose a user has subscribed to your newsletter. Instead of just sending a welcome email, why not pair it up with a welcome offer or discount coupon? Or maybe add a free eBook download to your welcome email? Click here to get more ideas on how you can build automated email sequences that bring results.

BoFu: Bottom of the Inbound Marketing Funnel

This is the phase where the saying 'strike while the iron is hot' holds entirely true.

The customer has already gone through the basic steps of your funnel. They have shown interest in your product or service at the top of the funnel. They have gained all the relevant knowledge they need about the service, have been qualified and nurtured thoroughly, and are about to convert into paying customers. This is the most significant opportunity for your sales team to close the sale.

So, how can they do it?

Present an offer

Tempt the BoFu customer with an offer they cannot resist. You might have the best product for the user's needs, but – unless you can make an irresistible offer and present it in a compelling light before you lose the sale.

This is where the power of content, as part of your inbound marketing strategy, comes into the picture. By content, we mean all elements, such as graphics, copy, design, and everything in your marketing material.

Read this highly relevant article about how to create content for every stage of the buyer's journey as your incoming leads move through your marketing funnel.

Content is still King!

You may agree that creating a sales funnel that works for your inbound marketing strategy requires planning and effort. User-friendly content is not enough; you need to make a conscious effort to take action tightly related to the buyer's journey.

From creating compelling landing pages to writing effective web copy and posting on social media, every step you take must be part of a plan, your sales funnel, and an inbound marketing plan.

Don't forget – that marketing efforts generate three times as many leads at a 62% lower cost.

Creating A Funnel To Solve Inbound Marketing And Lead Generation

All we have to say is that succeeding in the game of inbound marketing requires sincere efforts, just like in any other field.

Creating an inbound marketing funnel could be just the piece you were looking for to solve the inbound marketing puzzle. Now, it is up to you to create a strategy in which you add a funnel that complements your marketing efforts and enhances your sales numbers.

Inbound Marketing Funnels: The Video Recap

What is an Inbound Marketing Funnel?

In the vast ocean of sales strategies, inbound marketing funnels have started to distinguish themselves as a unique force. While they might seem synonymous with sales funnels, they serve a different purpose. The essence of a marketing funnel is to engage with potential clients based on their familiarity and comfort with your brand.

The Three Market Temperature Levels

• Cold Market:
  • You will typically see generalized ads.
  • Promotions like downloading a lead magnet or signing up for a webinar will resonate with them.
• Warm Market:
  • Presented with slightly more direct promotions.
  • Engagements may involve signing up for sales calls, reading advertorials, or delving into specific blog posts.
• Hot Market:
  • These are the prospects ready to make a purchase. They will be presented with direct purchasing options and pitches.

Retargeting: A Game-Changer

With the rise of digital platforms, retargeting has become invaluable. For instance, if a visitor explores one page on your website but not another, this behavior can dictate the type of ads they see next. Similarly, email triggers can be set up based on which web pages they visited.

Our company's marketing automation is so advanced that we even receive Slack notifications detailing which page a user views. This immediate data can be a powerful tool. For instance, when I noticed that a potential client had visited the same pages multiple times without taking action, I occasionally called them to address any questions directly. This level of attention can make all the difference in the conversion process.

The Funnel Components

1. Your Offer:

This is the product or service you're offering, whether a coaching program, a digital product, a physical item, or something else entirely.

2. Follow-Up:

Initially, this was just email correspondence. Now, with retargeting, this follow-up includes ads on various platforms based on a prospect's interaction with your brand.

3. Traffic:

The potential clients who visit your web page and hopefully take the desired action.

ADA and The Funnel

The ADA model, which stands for Awareness, Desire, and Action, perfectly complements a marketing funnel's top, middle, and bottom stages.

• Top of the Funnel (Awareness): The goal is for prospects to become familiar with your brand, almost as if they're getting to know a friend.
• Middle of the Funnel: This stage involves multiple interactions. Prospects recognize your brand, engage with your content, and, ideally, join a nurturing database. They might sign up for more information, begin to trust your brand more, or even schedule a time to discuss a potential purchase.
• Bottom of the Funnel: This is where the offer is presented, and a prospect ideally becomes a client.

Remember, while some might navigate this funnel in hours, others might take years. Regardless of the duration, consistency in marketing is crucial. If you slack off, you risk being forgotten.

Crafting the Ideal Funnel

To create an effective inbound marketing funnel, focus on:

• Optimized Content at the Top: Content remains King. Engage with optimized content and maintain active social media interactions.
• Nurturing in the Middle: Convert prospects into leads, eventually leading them to the final stage.
• Presenting Offers at the Bottom: Lay out your offers clearly and compellingly.

To conclude, perfecting your inbound marketing funnel is the key if you aim for a strategy where potential clients come to you willingly.

The post Triple Your Sales Overnight with this Inbound Marketing Funnel Strategy! appeared first on Done For You.

TRANSCRIPT: Today, you're going to discover a way to get better leads and lead quality through surveys and conditional logic.

Hey, what's up? This is Jason Drohn. What I want to talk about today is something that we covered in great, great detail inside our Funnel Formula course, and it was this idea of surveying funnels and generating leads using surveys.

Now, it's super ninja, and I learned it probably four or five years ago. But basically, what you do when you're trying to generate leads in hyper-competitive markets or markets that are a little bit black hat. Like, a lot of ad networks don't like running traffic in them or sometimes people don't like to give away information. So think of working capital lending, private lending, mortgage brokers. Anything that involves sensitive material. Then this kind of short survey, lead generation method is going to work wonders for you.

So we're going to kick over to the video that I actually ripped out of our course, Funnel Formula, and then we're going to come back and put it all together for you. So, here is how to generate leads using surveys.

Facebook and Google, they're really cracking down on the types of ads that you can run. Google has been for years, a decade. They went through Google bans and everything else, a long time ago. They've since relaxed a little bit, but Facebook is kind of going the other way, where Facebook is getting more and more stringent and they have a special category now, that really limits how you can cut up your demographics and how you can serve ads.

Oftentimes, to get around that, what we do is we use a survey. And the survey might be two or three questions. The first question is something so generic. Aside from the targeting on the ad, the first question being generic hides the intent of the survey, and your Facebook approval rep isn't going to click past into step two or step three. So, they're just going to look at the page and say, "Oh, okay. It's good. Pass it. Done".

But truly, the thing you're going after is step two or step three, and sometimes surveys used in lead generation actually increase the lead generation by 10 to 15%, and that's just because you asked two questions before you ask the important one, which was for your email address.

I know in mortgage brokers, mortgage lending, anything financial, this multi-step landing page works even better than just coming out and asking for the information upfront. So, if you ask a question like, step one, how old are you? Or step one, male or female? And then step two is how old are you? And then question three might be, what kind of insurance are you looking for?

Then, based on the person's answer and their email address, which might be step four, it might also be step three, then it kicks off email automation, which is specifically designed for that gender, that age group and then that insurance type. So that is what we mean by these surveys and how they can work from coaching, consulting and service lead generation standpoints. You just have to think creatively about it.

All right. Now, as you heard or saw when you bury that super important detail ... Like, if you're generating fully qualified leads, you might bury the email address and the address and the phone number on question three. Or you bury the credit score that somebody has or what their annual income is, or whatever. You can bury those questions a little bit further back in the survey so that people have a chance to bond with you in question one, question two. Answer some nice simple questions, take some small micro-actions.

This is all psychology of influence kind of stuff. So you ask them some easy questions and get them answering, "Yes". The yes ladder. Get them answering yes and then you pull out the big guns when you want to qualify them for a loan or you want to dig deeper into their personal information.

So this survey sales funnel is wicked in what you can do with it. It can generate leads really quickly. You can segment those leads, based on how they answer questions into different marketing automation. And that is entirely what the survey sales funnel inside Funnel Formula is all about.

So if you're interested in learning how to put these survey sales funnels together, plus the other seven sales funnels, then click here to learn more about Funnel Formula.

If you would like us to map out this funnel and possibly implement it for you, click here to watch the video on sales funnels and schedule an appointment!

The post How To Get Better Leads With Short Surveys appeared first on Done For You.

The buying process has evolved, and with it… Advanced lead generation systems are used to get in front of those prospects.

Marketers must discover new ways to generate leads and break through the noise. Instead of reaching audiences with mass advertising and bulk email blasts, marketers now focus on building brand visibility and customer relationships through Facebook ads funnels, paid traffic sources, and email marketing and drip campaigns.

Image source: trackmaven.com

The sales cycle is giving way to the new buyer's journey. Today’s buyers are in control.

According to Forrester's research, buyers seek out three pieces of informational content about a vendor for every piece received in a marketing or sales campaign. Nowadays, buyers are self-educated. Therefore, a marketer's job is to be heard through the noise and devise new ways for leads to find the brand.

Consumers are now up to 90% of their way through the buyer's journey before they ever speak directly to your company. Their mind is already pretty much made up when they talk to you.

To have a marketing impact today, you need a solid grasp of inbound marketing and advanced lead generation systems. Here are a few advanced tactics to help your business generate leads without breaking the bank.

1. Create an affiliate program to foster lead generation

Affiliate lead generation programs or partner programs are when the sponsoring business rewards participating websites for directing leads and sales to their site.

Sometimes, they are referred to in the industry as CPA programs. They're often "zip submits" or "email submits."  You want to ensure you have a general offer if you venture into this territory!

Now, affiliate marketing lead generation systems (i.e., affiliate programs) are created to spread the word about a business's products and generate more leads. A partner program benefits the vendor and the affiliate since the former generates more sales while the latter gets a commission between 5% and 75%.

Here's an excellent example of how a physical product manufacturer uses affiliate marketing tactics to drive lead generation and sales. Essentia Mattresses offers a certain amount for each sale through your referral link.

To launch a partner program, you can use a cloud app, like Ambassador, which is a bit pricey for a small business. There is also a more affordable solution, ReferralCandy, to reward customers for recommending your product.

Want to skip the tech setup altogether? Join an affiliate marketing network like ShareASale, where you can join as a merchant and get the technology worries out of your way.

2. Create and distribute an online course

A well-developed email or video course is like gaining free access to an actual training class. For busy marketers, this offer can bring high ROI for a meager investment.

Let's look at an example from a Buffer course. Buffer gives away 25 social media growth ideas over 25 days in exchange for an opt-in. Here is their page: https://buffer.com/email-courses

Buffer created the email course to repurpose existing blog content into smaller, more digestible pieces. They put it behind an opt-in gate to grab targeted leads to engage with over email.

To deliver an email course, you must create your opt-in page using any page builder.

Then, you'll have to embed a lead-grabbing form on your page. You will get the opt-in form code from your email marketing service provider (MailChimp, GetResponse, AWeber, etc.).

Finally, you must set up an autoresponder sequence in your email marketing service. This step aims to deliver a series of pre-written email messages, which are the actual content of your email course.

Also, you can quickly turn cold traffic into leads using a simple, proven lead-generation template you can download here.

Now, you can follow the same process to deliver a video course over email. Instead of typing in the content in the email body, you will include a link to the videos. Upload your videos to Vimeo or YouTube for free.

Alternatively, you may publish your free video course in marketplaces like Skillshare or Udemy. These marketplaces give you the additional benefit of free traffic from hundreds of thousands of people who visit those sites every month.

3. Use specific keywords for lead generation

Organic search marketing is arguably one of the most valuable long-term advanced lead-generation tactics. Search Engine Optimization (SEO) is primarily based on optimized content for specific keywords to attract search engine visitors.

DemandGenReport's B2B survey pointed out two trends that vendors need to consider to draw the attention and gain the trust of modern B2B leads:

• Relevant content is the key: 75% of B2B buyers said it is essential that the vendor's site highlight relevant content that speaks directly to their case; 66% said it is vital that the website addresses the requirements of their industry.
• Leads expect personalized content relevant to their needs regardless of whether the company has access to their information: 71% of buyers expect a customer experience tailored to their interests and situation, even if they conduct an anonymous web search.

Getting to #1 in Google is much more complicated today than five or ten years ago, but the results will amaze you when you manage to get on the first page for long-tail keywords.

One of the most popular advanced lead generation systems is blogging because it is free and a great way to build up your visibility on Google. Publishing keyword-rich content doesn't mean "writing for Google bots"; You should always keep your reader in mind. An insightful piece of content is also great for building trust in your brand and helping to nurture leads through your sales pipeline.

Don't forget to put a form on your page to turn cold traffic into leads. See a proven lead-generation template you can download by clicking here.

Always get specific with your keywords. Know exactly what you want to rank for, and repeat precisely that phrase (or synonyms and variations) in your content. Be precise about the area and keywords you use in your local marketing campaigns.

For example, if you are a dentist in Las Vegas, do not just promote “Las Vegas Dentist.” Also, encourage your services, such as “Las Vegas Teeth Whitening” or “Discount Cavity Filling in Las Vegas.” The more specific you are, the better the chances your site will show up for that exact search phrase when prospective customers search on Google.

If you want to learn more about structuring your content for better SEO results and free lead generation, read this guide by Brian Dean of Backlinko.

4. Use LinkedIn Sales Navigator for better lead intelligence

Sales Navigator is a sister business to LinkedIn that operates independently from your LinkedIn entirely. It is rapidly becoming a much-needed tool for any B2B sales professional since LinkedIn has the largest database of business leads in Tier 1 countries and worldwide.

You can target your audience via 31 contact properties, like job title and date when they started their current role. You can also find prospective customers by 14 company attributes like the organization's size and location.

The huge volume of data, the high data quality, and the multiple ways you can cut and dice information using all the different attributes compile an excellent way to prospect and target the right leads accurately.

LinkedIn Sales Navigator is an advanced lead generation system, but you can try it for free here: https://business.linkedin.com/sales-solutions/sales-navigator

5. Get Leadberry to reveal your website visitors

If you don't have a system to identify visitors on your website, they remain anonymous. Knowing who has visited your website in real-time via email alerts allows you to identify new leads visiting your site for the first time and existing prospects as they revisit during later stages of the sales process.

Using Leadberry is a cost-effective way to determine who visits your web pages.

Google Analytics recommends Leadberry and can provide you with the names of the organizations visiting your site and the email addresses of the key contacts you target.

6. Form Strategic Alliances

This lead generation tactic is all about partnering with companies with complementary products or services to raise awareness of your brand. Complementary goods are products or services that tend to sell together. So, finding companies that sell those products will increase your competitive advantage instead of hurting it.

Co-marketing partnerships are one of the most efficient business lead-generation ideas by far.

Take the example of Wistia and Infusionsoft. Wistia provides professional HD video hosting with viewer analytics. Infusionsoft is a Small Business CRM, Sales & Marketing Software. They put together a guide for small business video marketing and marketed it on this page:

Partnerships vary from highly complex relationships to more straightforward arrangements, where the small corner store partners with a supplier on a small-scale promotion. Such alliances will help your company to get marketing access to the audience of your partner company. Thus, it's a cost-efficient way to reach more targeted leads.

In sniffing around for a possible alliance, look for marketing-oriented companies that have a quality product and sell to the same customer persona as you do. You may also steer away from companies or people whose politics and values don't coincide with yours and could hurt your brand reputation.

7. Participate in Podcasts

Podcasting is having a Renaissance because the content is accessible for people to consume wherever they are. From the aspect of marketing, it’s a relatively high-growth and highly-converting channel. It’s perhaps 5 to 10 times more effective than a similar proven marketing channel: guest posting.

Why do podcasts drive higher lead conversion rates?

First, listening to someone on a podcast creates a much more personal relationship than reading a blog post they wrote.

Second, it’s more difficult to skim podcasts like you can touch an article so that people will look at the whole story behind you and your business; they won't just be exposed to the headlines.

Another long-term benefit of being featured on a podcast is boosting your SEO. Because the podcast host will publish it on a show page, they will also link to your website, similar to when you post guests. The Google ranking bots will love the diversified link profile.

They are wondering how to get featured on podcasts. One way is to look for podcasts people like you have been on. Who is an authority in your space and a few years ahead of you? Also, look for relevant new and noteworthy Podcast shows in iTunes. They’re fresh, so they will need more guests to release more episodes.

Advanced lead generation systems for marketers and entrepreneurs

Sales is a numbers game. The more leads you feed into the top of your funnel, the more customers you will get. It is really that simple.

The pressure is always on the marketing team to deliver qualified leads to the sales department or through the sales funnel. We all understand the importance of lead generation – it’s coming up with fresh and practical ideas that can sometimes be tricky.

If you want us to create a lead generation funnel, click here to schedule a call!

The post Advanced Lead Generation Systems: The Ultimate Guide appeared first on Done For You.

If you want to sell high ticket products and services, you must be in the game of consultative selling.  It's the only way to move high ticket digital products and programs.

The vast network of sales and marketing is filled with challenges. Clients want better returns, and the sales team works hard to achieve their target. Most professionals wish they had more time to pitch to their prospective customers.

However, in reality, outbound sales begin with lead generation, which is an ongoing and tedious process. It involves identifying leads, qualifying, and booking appointments with those qualified leads.

Salesforce is an excellent tool for lead generation and product consultation. However, it became more effective when the roles were split into two – specialized lead generators and sales staff. Simply put, the idea was to make things easier, which resulted in the concept of appointment scheduling.

Why is Appointment Scheduling Important In Consultative Selling?

Appointment scheduling is a tool that reduces new sales closing time, increases the rate of conversion, boosts appointment show-up ratios and leads to higher profits and revenues

At this point in digital marketing, it is crucial for improving the sales appointment schedule because:

• Appointment setting differentiates between handoff from sales development to sales.
• The time taken to arrange appointments and meetings has a direct impact on the rate of conversion.

In consultative selling,  something that is loosely tied to the immediate weak zone or commodity products, the second point is crucial. Note that 70% of all meeting happens when scheduled within a span of 9 days whereas 47% meeting when scheduled before 30 days out.

Time remains a critical factor for many prospective buyers. If you are able to secure a meeting at the convenient time and follow-up, it is a win-win situation. At DoneForYou, we are eager to help you achieve your target.

Luckily, technology is here to help. Appointment scheduling tools are very effective for this purpose.

How Does Appointment Scheduling work?

Image Source : saleshacker.com

It is a dream of sales professionals to have their prospect clients calling up and booking sales appointment all by themselves. However, that does not have frequently.

With the help of integrated appointment scheduling, you can head straight to the point rather than beating around the bush. Companies can engage directly with its potential buyers across several digital platforms, offer them an option to book sales appointment or consultation quickly and as per schedule.

Whether a prospective client is viewing the company website, reading landing pages for a product or service, or simply browsing through Google search results for the business, an integrated process of appointment scheduling allows prospects to book sales appointment directly into the calendar. At a later stage of the sales funnel, the prospect starts and meets the best resources available to provide improved customer experience.

Then, one the time is booked in the calendar for the call, you or your sales rep can start the consultative selling process..

Optimizing Sales Conversion with Appointment Scheduling

 The sales funnel is a crucial tool for the sales conversion process. Sales professionals move their prospects through the sales funnel, this leading to their goal. The number of steps in the sales funnels, the longer it might take to close a particular deal, which increases the chances of prospects losing interest. Also, sales taking longer to close are subject to arbitrary effects.

Active sales managers know how to mitigate against such issues by designing an appropriate sales funnel having fewer steps and a passive method to capture leads.  That sales funnel often ends with the consultative selling pitch.

Close Sale Faster with Appointment Scheduling

Closing higher ticket clients with consultative selling is no longer a problem with TimeSlots.

TimeSlots are the latest tool that allows you to qualify your prospects better and begin selling more volume. It combines forms and appointment scheduling to help you gain immediate insight into prospects so that you can close quickly and effectively.

Sales professionals have their hands tied up every time. Spending the entire day in sales appointments leads to the funnel drying up. As a result, you have to indulge in more prospecting. In case if there’s a short of appointments, you have to spend time going through the list of potential prospects, making cold-calls and trying to arrange sales meetings.

How does Appointment Scheduling make things Easier?

• Adding appointment scheduling tools like TimeSlots, Assistant.to, and Calendly help sales stack. The paradigm of these tools was generic, easy to add any sales stack and process. It further hinges on integrating with websites, calendars, conferencing tools, communication, and CRM for logging activity and payment.
• Integrating appointment scheduling into workflows is a major advantage. Sales engagement vendors like Yesware or Outreach have added this new capability to their respective platforms to make scheduling easier. The key is to enable users to take action within a message. This is an innovative model that can be applied to surveys, polls, and content. By decreasing the total number of clicks needed, it makes process automation irrelevant.
• Approach appointment scheduling from a larger perspective by focusing on conversion rates and not appointments booked. It is not only about finding the time, but securing an appointment with the prospect and assigning the lead to a sales representative. However, it is critical to making sure leads are distributed fairly among larger sales teams. To do this, you must gather data, which takes time. Nevertheless, a practical measure of success is the improved rate of conversion.

TimeSlots – Consultative Selling At It's Finest

TimeSlots work by targeting your prospects; it is a network of prospects, leads, and clients, connected together.

Whenever you are scheduling an appointment, get-together, or a meeting, you can choose TimeSlots. It is the perfect tool for:

• Scheduling sales call with folks automatically
• Booking meetings with staff and team, going through important points before the meeting
• Scheduling client appointments for inspections, visits, service calls, and checkups
• Booking new clients to call on your scheduled time for a discovery session

How do TimeSlots work?

• Data Collection: The first step is to gather data. Ask questions to meet attendees with tech-free form builder
• Fill up the Calendar: Allow your prospects and clients to book calls and meeting online
• Schedule Appointment: Check your availability day by day, or weekly, so that you can schedule an appointment and you don’t forget it.
• Email Reminders: Get email reminders as notifications right to your mailbox whenever a new appointment is created.
• Duration of Appointment: Would you prefer shorter meetings? You can now set up meeting time within 15 to 30 minutes blocks. If you need longer meetings, 60 minutes should be perfect.
• Save Time and Stay on Task: Save your time by quickly linking to TimeSlots form, rather than constantly juggling everyone’s schedule to find the best fit.

Automated Appointment Scheduling with Artificial Intelligence (AI)

Artificial Intelligence (AI) platform is the latest to track website visitor behavior and deliver highly targeted oriented appointment opportunities to shoppers. Although AI is not new for appointment scheduling setting, using an AI-enabled appointment scheduling assistant is revolutionary.

The AI platform understands that users prepping to purchase are reading all technical information and comparing specifications. It automatically uses this understanding to provide the prospect with an opportunity to speak with the subject expert on the products or services of interest.

Once the prospect accepts this appointment, it is immediately booked in his/her web browser. A conversation is arranged between one or two people, either as a phone call or an in-person meeting.

IBM Watson is the latest example of AI used for appointment scheduling.

Final Word on Consultative Selling

TimeSlots are the simple, centralized appointment scheduling for e-meetings. You use some dedicated resources to acquire quality traffic to the website. You use your sales funnel and track them. You invest in content creation and paid ads. You want qualified web visitors who can easily schedule strategy calls with you or maybe book a demonstration of the product.

This is an exact scenario.

However, the best possible way to qualify prospects and turn them into your active customers is to provide them with an easier way to schedule meetings directly with you. To make sure this is effective, it is very important to implement it centrally and automatically.

TimeSlots are crucial and lifesaving marketing technology tools here. Combing forms as well as appointments online, it allows you to qualify your prospect clients so that you can close the sale. Within a click, everything you want is sorted. It saves your time, limits frustration and ensures you have smooth sales.

However, having tools is not enough. You would have to master the technology too and know when to use it optimally. It is very important to deliver the best performance using these hassle-free tools that take up excessive energy. Even though these tools seem to be simple to use and set up, you might not want to go through the lengthy process of onboarding but want a solution instead. To get all the vital steps done in one shot, choose a company that delivers quality and proficient services in this field. DoneForYou is just that company you’ve been looking for.

DoneForYou team of professional handle the heavy lifting and sets your business up with new marketing stack in no time. Our team also ensures that your accounts are configured properly, and individual tools are accurately integrated with the site so that it works as thought.

Click here to schedule your appointment with us. Allow us to help your business grow right away.

The post Consultative Selling: How To Get High Ticket Sales With Strategy Sessions appeared first on Done For You.

The newest type of advertising funnel is the Facebook Funnel, which gives you access to cold and warm buyers. Here's how to set it up.

Every month, more than 2 billion people are active on Facebook. That's a lot of people that could be in your Facebook Funnel. These users go to Facebook in search of something. Some come to connect with friends and families. On the other hand, some of them need information about specific products or services.

With this vast number of users, Facebook creates a great marketing opportunity. Facebook's average CPC (cost per click) is still low compared to other advertising platforms.

Facebook Ads, for instance, is one of the marketing tools you can use to reach your campaign objectives and goals, whether they be acquiring fresh leads or increasing sales.

For example, a sales funnel through Facebook Ads can help you create brand awareness. It can also aim to attract new leads or boost traffic to your business website (although traffic only is not a well-thought sales funnel goal). Note that Facebook Ads can allow customers to redeem your offers instantly. That means instant sales!

Ads can boost engagement between these customers and your business, too. Most customers are attracted to companies that respond to their issues and provide solutions. Therefore, you should take advantage of Facebook Advertising to keep customers updated.

How is Facebook Ads different from other PPC platforms?

When you compare it to Google Ads, Facebook needs to be approached differently. Facebook is not about buying impressions for keywords that people search for. It goes beyond that. It can target behaviors, demographics, and interests.

The truth is that most people will not make instant purchases when they come across your ad on Facebook. So, relax, do not yell at people, "Buy now!"

Instead, craft a Facebook Ads sales funnel. However, your funnel should be as intelligent and authentic as possible. By doing so, you'll be successful with Facebook Ads.

But what is a Facebook sales funnel all about?  And how do you sequence up the advertising funnel to convert more buyers?

What does a sales funnel (i.e., advertising funnel) entail?

Many businesses are offering the same products as yours. Have you ever wondered how customers connected with your business in the first place instead of choosing your competitors? Maybe you can do some research here and find the origin.

Take a moment and think of how customers found your business. It could be that you shared content from your site, a piece of content went viral, or a Facebook advert caught their attention.

Either way, there are some steps you can follow for people to connect with you and for them to notice your business. These steps include:

• Awareness in terms of engagement, tips, and sharing content.
• Consideration through videos, long/detailed content, and special offers.
• Conversion via webinars, testimonials, trials, and remarketing.

Then, there is retention and upselling by providing more value through consistent marketing efforts.

Having listed these basic automated sales funnel steps, let's now check out how to build your Facebook Funnel.

Step 1. Start Your Facebook Ads Funnel by Installing The Facebook Pixel

The first step is to download the Facebook Pixel and install it. Facebook Pixel comes in the form of a code snippet that you place on your site. Its role is to track the activities of your visitors on your website. This tool is potent in retargeting and monitoring traffic – you can't afford to miss it.

Apart from tracking traffic, your Pixel will collect data as well. It will do so even when you don't have any ads.

For any person who visits your website, the Pixel will track their activity. Hence, you'll be able to know how many people visit your site and what they do. Further, you'll learn of the interaction you get in your social profiles, and it'll timestamp prospects in your advertising funnel.

Do you need an advanced analytics tool with behavioral tracking features to map exactly what people do along your funnel's steps?

Is tracking visitors the only thing the Pixel can do?

Of course not! The Pixel will guarantee that your Facebook adverts are visible only to the right audience. Therefore, you'll be able to segment your audiences and utilize Facebook Ads in your Facebook Funnel more sophisticatedly.

Step 2. Develop captivating content for your Facebook Funnel

For leads to progress through your sales funnel with the lowest friction possible, you must facilitate the leads' journey with compelling content. There are different content needs for each stage of the Facebook Ads sales funnel. Read this post about how to create the right content.

It would help if you contented specifically for different audience segments. For example, how you address cold traffic differs from warm leads. Promote your top-ranking content to cold audiences and narrow it down to problem-specific solutions as you start to define the interests and behaviors of hard leaders.

Apart from installing the Pixel and creating some content, you should create epic content. Read this post on how captivating content will undoubtedly attract people's attention.

Step 3. Concentrate on warm audiences

About warm audiences, audiences that know your brand and have indicated that your product might be a good fit for them are audiences that you could advertise directly to.

You can start with your warm audiences. Add them as custom audiences in Facebook Ads and include them in your marketing campaigns.

Here's a video about custom audiences and how to create them to serve your Facebook Funnel.

Here, you can try a few things. For instance, you can send people directly to your product page. Then, see what trend your conversion rate takes. Or maybe send them to a limited-time offer page. As a result, you'll note that certain products yield incredible results – especially when aiming for an intuitive low-price purchase.

Nevertheless, you shouldn't take the same approach with your products - specifically if they are expensive and people know little about them. Typically, people won't buy spontaneously, so running a campaign that sends traffic directly to your sales page won't help your bottom line. Instead, it could consume your advertising budget in an instant.

What you can do instead is what we describe in this article: create a Facebook Ads sales funnel. And in the next section, we will explain how that looks.

Step 4. Attract similar audiences

So, you have installed the Facebook pixel and have created unique content for every step of the funnel. You have also separated warm leads as custom audiences.

Now, it's time to use lookalike audiences to reach out to a larger group of people on Facebook.

You can use your custom audience data to classify visitors and build lookalike audiences. Read this guide to learn how to make these expanded yet targeted audiences.

See the power of similar audiences? Users in the new audience will have similar interests and attributes to those already buying and interacting with you. Facebook knows the characteristics of your buyers (from your custom audiences) and can expand this group to include more people with similar demographics, interests, and behaviors (lookalike audiences).

Now, to paint the picture, your Facebook Funnel should look like this:

EXAMPLE OF A FACEBOOK ADS SALES FUNNEL

Top of Funnel

Cold traffic to your epic content coming from basic demographic and interest targeting.

Middle of Funnel

Warm traffic to conversion-optimized content that provides a solution.

Traffic is coming from custom audiences that have already visited your pages.

Bottom of Funnel

Hot traffic to a conversion-optimized product or sales page.

Traffic is coming from lookalike audiences and has the purchase as an objective.

This indicative Facebook Ads sales funnel will help convert cold traffic into warm leads and buyers.

But is one more step in the Facebook Ads sales funnel missing?

Step 5. Focus on retargeting

If you stopped in our previous step, you would miss out on a great opportunity. Remarketing.

Most of the time, even if people have gone through your complete sales funnel, they are not yet ready to buy. Sometimes, force majeure makes them leave products in their shopping cart. And you don't want them to forget to come back.

By the way, we have a done-for-you cart abandonment email sequence readily available for you to download and plug into your autoresponder. This can work with your Facebook Ads remarketing to get forgetful buyers back to your checkout page.

Also note that, as some marketers say, people will see your products and brand at least seven times before they make a purchase decision. Buyers are also hesitant even to enter their card information.

This is precisely why you must add another step to your Facebook Funnel. Retargeting campaigns that will show ads to people who have interacted with your other campaigns. For example, you can set ads for abandoned carts or different bottom-of-funnel audiences, e.g., people visiting a product category page. Also, you can run ads for middle-of-funnel leads to inform them of new, exciting content you just published.

Here's a guide by Facebook that explains how you can create remarketing ads for your products. We wrote This piece about advanced advertising strategies to build a high-conversion Facebook Ads sales funnel.

It would help if you kept remarketing to people who visited your site but never made a purchase until they do or you decide you don't want to deal with them anymore.

Warm Traffic VS. Cold Traffic in your Facebook Ads sales funnel

Keep tabs on the inside of your advertising funnel. It is interesting... Mainly because your ad funnel starts with cold traffic. They're They'reen they see an ad or experience your brand.

Then, the advertising funnel warms them up, so ...

The Cold Traffic Progression

We build all of our advertising for our clients this way. There is always a set of ads that is specific to cold traffic.  Your cold traffic audience comprises those who don't know who you are. They've heard of you. In the Facebook world, they aren't even searching for the solution that you provide. They go to Google and type in a keyword phrase because Facebook traffic is interruption-based.

In the Google world, they go to Google and search for the keyword phrase you are advertising for or related to your business. So that is one of the differences between Google and Facebook and how they are similar in the cold traffic sense.

But this cold traffic person doesn't care who you are. They've never heard of your business because if they'd heard of you, they'd be warmer. You know what I mean?

Warming Your Target Market Up

The advertising funnel works because folks see an ad as a cold prospect. Then, they take some action... That action might be:

• Watching a video for 50% of its length, 75% or more...
• It might be clicking on the ad and going to your website.
• It might be opting in for a report for a lead magnet.
• It might be just full-out buying something.

But that cold prospect is, in their action, warming up to you... Warming up to your brand. So, that is what the advertising funnel is all about. When we warm them up, we can do additional things with them.

Now, The Transition In Your Advertising Funnel

So after they do something, they are no longer cold prospects.

They move past that cold traffic ad, and now they see a retargeted ad because they did something... They watched the video. They clicked the link. They landed on a page. They opted in. They bought something. They're They're cold. They are warm and friendly and see a different type of ad from you.

So, with Facebook Advertising, it might be a welcome back or shopping cart abandonment ad. It might tell them about a product they might be interested in that they didn't didn't purchase.

So, you can there carry out this retargeting campaign in many ways.  One of the things that we like to do is, once they move from cold traffic to warm to a retargeted ad, we also acknowledge that they are probably getting warmer or colder within our sphere of influence. So, we might have a retargeted ad that shows a lead magnet for days 1 through 4.

So if they land on our website, then, for these four days, they see something on our ... They see a Facebook  Video Ad talking about a lead magnet, and then if they don't do anything, days 5 through 8, we give them something else. Maybe it's a titlist, or we promote a different product or newsletter.

Then, on days 9 through 13, we do something a little different.

When Prospects Cool Off

With the understanding that they're they're colder. The longer they go without doing something, the harder they are getting. They are moving past what we do because a buyer is only hot for a concise amount of time. It might be a week, three days, or three weeks, but they usually buy and consume a bunch of stuff in the same period and then move on.

Think about your own experience. Let's say you're looking for a piece of software, like a video-hosting platform. Chances are, you recognize that you need a video-hosting platform like Wistia or Vimeo or whatever.

...So you do a little research and find all the companies in the market.  That might not have even been triggered by you internally but by an ad. Maybe you saw a Wistia ad and think, "Wait, it makes sense. I need to keep my videos private. So, who else has this technology?" Then" you do a little research, and then you buy. You do free trials, but you've decided in the first week or two.

How It Relates To Your Buyers

So, that's that's how buyers react. That's what's buyers react. So understanding that they're they're then they're they're then they're you...  And you can engage those customers differently through your advertising funnel with different ad types.

Now, Facebook is a little bit different when you're using these advertising funnels because:

1. You can do a lot with Facebook Video Ads.
   1. You get cheap clicks.
   2. You can do video view campaigns and then target people based on how much of a video somebody watches...  Which is essential for capitalizing on the momentum and moving somebody through this advertising funnel.

But it all returns to the targeted website traffic from the Facebook pixel. That's how you increase website traffic fast...  It's b. It's using paid traffic sources the right way.

So, on Facebook ... You add the Facebook pixel to your website, and then that pixel tracks:

• Which pages do your prospects visit
• Where do they go on your website
• What your conversion events are
• Ads send you leads, sales, and, ultimately, conversions.

So the pixel is essential in this entire makeup, and that's what up the staggered Facebook Ad Funnel process where you target different creative for:

• Day 1 through 4
• Day 5 through 8
• Day 9 through 13
• And so on...

We say, "Okay, if"somebody is brand new to this audience because of the pixel, show them this ad. Show them this ad if they're five or eight days old. Show them this ad if they're 9 and 13 days old."

Progress Lookalike Audiences Based On Your BEST Segment

It's all based on the pixel and the audience that that pixel creates.

And from that audience, we create lookalike audiences of our most successful segment of folks. So first, if we have no data, we're a lookalike audience based on the people who watch 50% or more of a video or 75% or more.