The only copywriting tip you’ll ever need isn’t about clever wording or persuasive tactics—it’s about

This psychological trigger is why the best copywriting tip doesn’t start with selling. It starts with deep understanding.

Why This Copywriting Tip Works

People don’t buy when they understand you—they buy when they feel understood. When your copy reflects their exact emotions, pain points, and desires, it creates an instant connection and positions you as the solution to their struggles.

Marketer Wyatt Woodsmall taught that if you can describe people’s problems better than they can, they’ll subconsciously believe you have the answer. This is a foundational copywriting tip that applies to every industry.

Additionally, this approach builds credibility and authority. When your audience recognizes that you understand their struggles at a deep level, they are far more likely to engage with your content, trust your recommendations, and ultimately invest in your products or services. Strong copy that speaks directly to a person’s pain points not only makes an emotional connection but also differentiates your brand from competitors who focus solely on selling features rather than understanding customer needs.

How to Apply This Copywriting Tip Effectively

1. Listen to Your Audience’s Exact Words

Great copywriting starts with listening. Pay attention to customer reviews, testimonials, and social media comments. Note the exact language they use to describe their challenges. When you use their words in your copy, it creates a strong emotional connection and makes them feel like you truly understand their struggles. This is a vital copywriting tip that ensures your message resonates.

Another effective way to gather insights is through direct conversations, such as interviews or surveys. Ask your audience about their biggest pain points and frustrations. The more detailed their responses, the better you can craft messages that resonate deeply. By mirroring their words, you make your copy feel personal and tailored specifically to them. Using this copywriting tip effectively builds stronger engagement.

Example: Instead of writing, “Struggling with time management?” use their own words:

“Do you ever feel like no matter how hard you work, your to-do list just keeps growing?”

2. Use Emotional Triggers

Another key copywriting tip is tapping into emotions. People make buying decisions based on how they feel rather than just logic. By addressing emotions like frustration, anxiety, or hope, you create a sense of urgency and connection that makes them more likely to engage with your offer.

To effectively use emotional triggers, identify the deeper emotional drivers behind your audience’s challenges. Are they feeling overwhelmed by too much information? Are they frustrated with slow progress? Once you know these emotions, you can craft copy that speaks directly to their feelings, making your message more compelling. This copywriting tip helps elevate your marketing impact.

Example: Instead of saying, “Get more leads for your business,” try:

“Tired of chasing leads that never convert? What if customers came to you, ready to buy?”

3. Paint a Clear Before-and-After Picture

Show your audience what life looks like before and after using your solution. When they can visualize the transformation, it becomes easier for them to see the value in what you offer. The contrast between their current struggles and the potential success they could achieve makes your solution more desirable. This is a highly effective copywriting tip for conversions.

A strong before-and-after story should be relatable and detailed. Instead of simply stating the benefits, illustrate them with real-world examples or success stories. This technique helps build credibility and trust, reinforcing that your solution works and can create tangible results. Leveraging this copywriting tip keeps your audience engaged.

Example:

• Before: Struggling with confusing marketing strategies, feeling stuck, constantly second-guessing every decision.
• After: Effortlessly attracting leads, growing your business with ease, and having complete confidence in your marketing plan.

This simple storytelling technique strengthens your message and makes your copy more persuasive.

Copywriting Mistakes to Avoid When Applying This Tip

Copywriting is a powerful tool, but even experienced marketers can make mistakes that weaken their message. Avoiding these pitfalls ensures your copy remains compelling, relevant, and effective. The key to great copy isn’t just about following the right strategies but also about eliminating the wrong ones. Let’s take a look at the most common mistakes to avoid when applying this copywriting tip.

Being Too Vague – Instead of saying “Are you tired of struggling?”, be specific: “Are you frustrated spending hours on content that no one reads?” Applying this copywriting tip makes your messaging more precise. Readers respond better when your message resonates with their personal experiences and struggles.

Jumping to the Solution Too Soon – Build trust first by demonstrating that you truly understand their problem before offering a solution. This copywriting tip ensures a stronger emotional connection. People don’t like feeling sold to immediately; they prefer knowing that the person offering a solution understands their situation deeply before presenting a fix.

Neglecting Emotional Language – Facts don’t sell. Feelings do. Ensure your copy triggers an emotional response. Implementing this copywriting tip can drastically improve engagement. People buy based on emotion and justify with logic, so your copy should aim to connect with their deepest desires, fears, and aspirations.

If you avoid these common mistakes, your copy will be more persuasive and resonate more deeply with your audience. The best copywriters constantly refine their approach, ensuring their words are clear, compelling, and emotionally engaging.

Testing and Refining This Copywriting Tip

Great copy isn’t just written—it’s tested, refined, and optimized over time. Even the most experienced copywriters never assume their first draft is perfect. Instead, they continuously analyze how their messaging resonates with their audience and make necessary adjustments to improve engagement and conversions.

One of the most effective ways to refine your copy is by paying attention to real-world data. Are people clicking your links? Are they responding emotionally to your messaging? If your copy isn’t producing the results you want, it might be time to tweak your approach based on audience insights and feedback.

Copywriting is never a one-and-done process. To improve your messaging:

• Run A/B tests on different problem-focused headlines. A strong copywriting tip is to always test and optimize.
• Gather feedback from your audience to see what resonates. This copywriting tip ensures your message stays relevant.
• Analyze engagement metrics to refine your messaging over time. Implementing this copywriting tip keeps your copy fresh and effective.

Final Thoughts on This Copywriting Tip

Mastering this copywriting tip means shifting from selling to understanding. When your audience feels truly understood, your copy becomes a conversation they want to continue.

So next time you write, don’t start with what you’re selling. Start with how your audience feels. Describe their struggles better than they can—and they’ll trust you have the solution. Applying this copywriting tip will make your content significantly more impactful.

Your Turn: How will you apply this copywriting tip? Try rewriting one of your headlines using this approach!

FAQs About This Copywriting Tip

Q: How do I know if I’m describing the problem effectively? A: If your audience reads your copy and thinks, “Wow, this is exactly what I’ve been struggling with,” then you’ve nailed it. Use surveys and feedback to refine your messaging. This copywriting tip will improve your ability to connect with your audience.

Q: What if my audience has multiple pain points? A: Prioritize the most urgent or emotionally charged problem first. Hook them with that, then introduce secondary issues. This copywriting tip ensures a focused and effective approach.

Q: How can I get better at applying this copywriting tip? A: Practice active listening, take notes from customer interactions, and analyze high-performing copy in your niche. Continuous improvement through this copywriting tip will enhance your messaging effectiveness.

The post The Copywriting Tip That Builds Instant Trust appeared first on Done For You.

If you’re not using them, you’re leaving money on the table. Let’s break down how to craft abandon cart emails that turn hesitation into conversion while delivering value your competitors can’t match.

Why Do Shoppers Abandon Carts?

To craft a winning email strategy, it’s essential to understand why people leave their carts behind:

• Just Browsing: Many users add items to carts without the intent to buy.
• Unexpected Costs: Shipping fees or taxes that appear late in the checkout process.
• Complex Checkout: Frustrating or lengthy checkout processes drive users away.
• Distractions or Forgetfulness: Life happens, and sometimes shoppers simply forget.
• Trust Issues: Concerns about return policies or secure payments.
• Comparison Shopping: Users often compare prices on multiple sites before buying.

Understanding these reasons allows you to address objections and craft abandon cart emails that re-engage customers effectively.

Additionally, abandoned carts often happen because users are gathering ideas and options for future purchases. They may use their cart as a placeholder for items they like but aren’t ready to commit to. Another common reason is uncertainty about product details—shoppers might be seeking more clarity on sizing, color, or specifications. Addressing these scenarios in your abandon cart emails with useful information or reassurances can make a significant difference.

Finally, the emotional state of a buyer plays a role. Sometimes, buyers experience “cart regret” when the total price, including shipping and taxes, triggers hesitation. Others might feel overwhelmed by the decision-making process, especially when purchasing higher-priced items. A strategically crafted abandon cart email that addresses these hesitations with incentives or social proof can nudge buyers toward completing the purchase.

Key Elements of a High-Performing Abandon Cart Email

An effective abandon cart email doesn’t just remind shoppers of what they left behind—it compels them to return and complete the purchase. Here’s what to include:

1. Personalized Subject Lines That Capture Attention

Examples:

• “Forget something? Your cart misses you!”
• “Don’t wait! Your items are almost gone.” Personalization boosts open rates and makes emails feel more engaging.

Your subject line is your first opportunity to grab attention in a crowded inbox. Beyond personalization, consider adding urgency or curiosity to pique interest. Phrases like “Hurry! Limited stock available” or “We saved your favorites—don’t let them go!” can create a sense of FOMO (fear of missing out) that encourages readers to act quickly. Test different approaches to find what resonates most with your audience.

2. A Visual Reminder of What They Left Behind

Include high-quality images of the products in the cart. This visual prompt can reignite their desire for the items.

A clean, visually appealing layout is essential here. Ensure the product images are large and clear, making the email easy to skim. Including additional information, like color or size options, adds context and reduces any potential doubts shoppers might have. Bonus tip: Show similar or complementary products to encourage upsells or cross-sells.

3. Clear Calls to Action (CTAs)

Your CTA should be bold and actionable. Examples:

• “Complete Your Purchase”
• “Get It Before It’s Gone”

Make your CTA impossible to miss by using contrasting colors and actionable language. Consider testing variations, such as “Return to Your Cart” or “Claim Your Deal Now,” to see which drives the best results.

4. Address Common Objections

Highlight return policies, customer reviews, or guarantees to build trust. If you offer free shipping, emphasize it prominently.

Your email should anticipate the shopper’s concerns. For example, if shipping costs are a known barrier, feature a banner offering free or discounted shipping. Include customer reviews or testimonials directly in the email to reinforce trust and demonstrate the value of your products.

5. Incentives to Act Quickly

Add urgency with limited-time discounts, free shipping, or exclusive bonuses. For instance:

• “Complete your purchase in the next 24 hours for 10% off!”

Time-sensitive offers work well to create urgency. Consider pairing them with countdown timers in your email design to visually reinforce the limited-time nature of the deal.

6. Mobile-Optimized Design

Over 50% of emails are opened on mobile devices. Ensure your design looks great and loads quickly on all screens.

A responsive design isn’t just a “nice-to-have”; it’s a must. Use larger fonts, clickable buttons, and a single-column layout to improve readability and usability on smaller screens.

The Perfect Timing for Abandon Cart Emails

Timing is everything. Here’s a recommended sequence:

1. Email 1 (3 Hours After Abandonment): A gentle reminder about their cart.
2. Email 2 (24 Hours Later): Include social proof, such as reviews or testimonials.
3. Email 3 (48-72 Hours Later): Add urgency with a discount or free shipping.
4. Final Email (4-7 Days Later): A last-chance offer or a “we’re here to help” message.

Consistency and follow-up are key to boosting conversions.

The sequence you use can vary depending on your audience and industry. For example, in fast-moving industries like fashion, shorter intervals may work better, while higher-value industries like electronics might benefit from longer intervals with more nurturing. Track your results and adjust the timing to optimize performance.

It’s also worth segmenting your audience to ensure relevancy. For instance, high-value cart abandoners might receive a more aggressive sequence with premium incentives, while lower-value carts could get simpler reminders. Segmentation ensures you’re targeting customers with the right level of effort.

Advanced Strategies to Maximize Your Results

1. Use Dynamic Content

Tailor email content based on what the shopper abandoned. For example, if a customer left a jacket in their cart, include similar items or accessories.

Dynamic content goes beyond just showing abandoned items. Use personalized product recommendations based on browsing history or purchase behavior to make your emails feel more tailored. If a customer abandoned a fitness tracker, for example, suggest compatible accessories or fitness apps to complete the package.

2. Leverage Behavioral Triggers

Send personalized emails triggered by user actions. For example:

• If someone revisits your site but doesn’t check out, send a tailored follow-up.

Behavioral data can also help you segment customers more effectively. For example, frequent abandoners might need different messaging compared to first-time visitors. Leverage these insights to create smarter automation flows that feel personalized at every stage.

3. Experiment with Humor or Emotion

Brands like Dollar Shave Club use witty subject lines and humorous copy to connect.

Humor can work wonders for brand recall, but make sure it aligns with your audience. Alternatively, you can use emotional appeals, such as highlighting how your product solves a problem or improves the customer’s life.

4. Test and Optimize

Split-test subject lines, email designs, and CTAs to find the best-performing combinations.

Optimization is an ongoing process. Regularly review metrics like open rates, click-through rates, and conversion rates to identify areas for improvement. Use A/B testing to continuously refine your approach.

Final Thoughts: Reclaim Your Lost Sales

Abandon cart emails aren’t just another marketing tool—they’re an opportunity to build trust and recover lost revenue. By addressing objections, adding urgency, and following up consistently, you can turn cart abandonment into a powerful sales driver for your business.

Ready to implement these strategies? Start crafting your abandon cart email sequence today and watch your conversions soar.

Bonus Tip: The best abandon cart emails feel like helpful nudges, not pushy sales pitches. Keep it simple, relevant, and customer-focused for maximum impact.

The post Abandon Cart Email: How to Convert Hesitant Shoppers appeared first on Done For You.

The Power of Email in Affiliate Marketing

As a digital marketer, I’ve discovered that email remains one of the most powerful tools for generating affiliate income. Today, I’m excited to share my proven email affiliate marketing strategy, which has helped me earn thousands in monthly commissions. I’ll break down the numbers and provide you with a clear roadmap for success.

Building Your Golden List

First things first: your email list is gold. In my experience, “It’s pretty easy to get somebody signed up to an email list, whether free or paid traffic.” The key is to provide value consistently. I’ve done this through various methods, including AI-based newsletters, original content, and curated information.

Breaking Down the Numbers

Let me break down the numbers for you using an example of a 20,000-subscriber list:

1. List Size: 20,000 subscribers
2. Monthly Offer Emails: 12
3. Affiliate Product Price: $500
4. Affiliate Commission: 50%
5. Affiliate Offer Conversion: 1%
6. Email Click Rate: 5%

Categorizing Email List Performance

I categorize email lists into three tiers based on open rates:

• Sound: 20% open rate
• Better: 30% open rate
• Best: 40% open rate

Using these metrics, here’s how I’ve seen potential earnings stack up:

• Sound (20% open rate): $6,000 in commissions
• Better (30% open rate): $9,000 in commissions
• Best (40% open rate): $12,000 in commissions

The Math Behind the Strategy

Let me show you how these numbers work:

1. Total Emails Sent: 20,000 subscribers × 12 emails = 240,000 emails
2. Emails Opened (20% open rate): 240,000 × 20% = 48,000 opens
3. Clicks (5% click rate): 48,000 × 5% = 2,400 clicks
4. sales (1% conversion): 2,400 × 1% = 24 sales
5. Revenue: 24 sales × $500 = $12,000
6. Commissions: $12,000 × 50% = $6,000

Strategies to Boost Your Results

While these numbers are impressive, I’ve found several ways to improve results:

1. Increase List Size: More subscribers mean more potential buyers.
2. Negotiate Better Terms: I secured higher commission rates as a super affiliate.
3. Improve Offer Conversion: I pre-frame offers in my emails and create supplementary content to boost conversions.
4. Enhance Click-Through Rates: I craft compelling email content to encourage more clicks.

For example, when I increased my click-through rate to 7% and my conversion rate to 2%, with a 40% open rate, I earned $33,000 in commissions!

Best Practices for Email Affiliate Marketing

From my experience, here are some best practices:

1. Balance is Key: I’ve learned that “Not every email should be an offer.” I mix promotional emails with valuable, educational content.
2. Limit Offer Emails: I follow the rule that “No more than four emails should be sent per offer unless it’s an excellent offer.”
3. Leverage Webinars: I’ve found that “Webinars usually convert better than anything else.
4. Engage Your Audience: I focus on providing value to my most engaged 10-20% of subscribers.
5. Test and Optimize: I continuously monitor my metrics and refine my strategy.

Conclusion: Your Path to Success

In conclusion, email affiliate marketing can be incredibly lucrative when executed correctly. By focusing on list growth, engagement, and strategic promotion, I’ve turned my subscriber base into a significant source of income.

Just to remind you, the key is to provide value to your subscribers while strategically promoting affiliate offers. With dedication and the right approach, you can turn a 20,000-subscriber list into $6,000 or more in monthly commissions.

Start optimizing your email affiliate marketing strategy today and watch your earnings grow! I know I did, and the results have transformed my business.

If you need help getting started, feel free to let me know. As I always say, “If you need any help generating an email list, making money as an affiliate, putting together your affiliate systems, coaching, or consulting as it relates to making money online, book a call here!.”

The post The Ultimate Guide to Maximizing Affiliate Income Through Email Marketing appeared first on Done For You.

In the ever-evolving landscape of digital marketing, harnessing the power of email marketing on autopilot is a game-changer for businesses seeking efficient and scalable communication with their audience. This blog will guide you through the strategies and systems to set up, allowing your email marketing efforts to work seamlessly, even when you’re not actively managing them.

The Power of Automated Email Marketing

1. Understanding Automation: A Productivity Game-Changer

Automation in email marketing is about streamlining repetitive tasks, allowing you to focus on strategic aspects. Explore how automation enhances productivity, ensures consistency, and delivers targeted messages based on user behavior.

2. Benefits of Email Marketing Automation

Delve into the benefits of implementing email marketing automation. From saving time and resources to personalizing user experiences, discover how automation contributes to increased engagement, lead nurturing, and conversions.

Setting Up Your Email Marketing Automation System

3. Selecting the Right Email Marketing Platform

Choose a robust email marketing platform that aligns with your business needs. Evaluate features such as automation capabilities, user-friendly interfaces, and scalability. Popular platforms like Mailchimp, HubSpot, and ActiveCampaign offer diverse automation functionalities.

4. Building a Subscriber Segmentation Strategy

Effective email marketing relies on delivering relevant content. Implement a subscriber segmentation strategy to categorize your audience based on preferences, behaviors, or demographics. Segmentation allows for personalized and targeted communication.

Creating Automated Email Campaigns

5. Welcome Series: Making a Memorable First Impression

Craft a compelling welcome series for new subscribers. This automated sequence introduces your brand, sets expectations, and nurtures the relationship from the outset. Leverage automation to send emails over a specified period, guiding subscribers through your brand journey.

6. Drip Campaigns: Nurturing Leads on Autopilot

Drip campaigns, or email series, are a cornerstone of automated marketing. Develop drip campaigns that nurture leads through the sales funnel. Automate the delivery of relevant content, educational materials, and promotional offers based on user interactions.

Leveraging Behavior-Based Triggers

7. Behavioral Email Triggers: Tailoring Messages to Actions

Implement behavior-based triggers that respond to user actions. Whether it’s abandoned cart emails, product recommendations, or re-engagement campaigns, leverage automation to deliver timely and personalized messages based on user behavior.

8. Personalization: The Key to Engagement

Explore the power of personalization in automated emails. Use dynamic content, personalized recommendations, and tailored messaging to create a more engaging and relevant experience for your subscribers. Personalization contributes to higher open rates and conversions.

Automating Transactional Emails

9. Transactional Emails: Beyond the Receipt

Transform transactional emails into valuable touchpoints: Automate order confirmations, shipping notifications, and post-purchase follow-ups. Turn transactional emails into opportunities for upselling, cross-selling, and building customer loyalty.

10. Feedback and Review Requests: Automated Customer Insights

Automate the process of gathering feedback and reviews. Send automated emails requesting customer feedback after a purchase or interaction. Use insights gathered to improve products/services and strengthen your brand reputation.

Measuring and Optimizing Automated Campaigns

11. Analytics and Reporting: Tracking Success Metrics

Utilize analytics tools your email marketing platform provides to track key performance indicators (KPIs). Monitor metrics such as open rates, click-through rates, and conversion rates. Analyzing data allows you to optimize and refine your automated campaigns.

12. A/B Testing: Refining for Optimal Results

Implement A/B testing to refine your automated campaigns. Test different elements, including subject lines, content, and call-to-action buttons. A/B testing provides valuable insights into what resonates most with your audience and drives better results.

Ensuring Compliance and Building Trust

13. Compliance: Navigating Regulations

Understand and adhere to email marketing regulations such as GDPR and CAN-SPAM. Ensure that your automated campaigns comply with privacy laws and respect subscriber preferences. Building trust through ethical practices is fundamental to a successful email marketing strategy.

14. Subscriber Opt-Outs: Honoring Preferences

Include easy-to-find opt-out options in your emails. Respecting subscriber preferences is crucial for maintaining a positive brand image and complying with regulations. Automated systems should seamlessly handle opt-out requests to uphold transparency and trust.

The Future of Automated Email Marketing

15. Emerging Trends: Staying Ahead of the Curve

Explore emerging trends in automated email marketing. From AI-driven personalization to interactive email content, staying informed about industry innovations positions your business to adapt and capitalize on new opportunities.

Conclusion: Email Marketing Excellence on Autopilot

Email marketing on autopilot is a strategic investment that pays dividends in efficiency, engagement, and conversions. Your business can achieve email marketing excellence while you sleep by implementing suitable systems, creating targeted automated campaigns, and consistently optimizing based on data. Embrace the power of automation to elevate your communication with subscribers and drive long-term success.

The post Your 24/7 Marketer: The Magic of Email Marketing on Autopilot appeared first on Done For You.

Online advertising has become crucial to any successful marketing strategy as the world becomes increasingly digital. But with so many options available, it can be challenging to determine which method is the best for your business. In this article, we’ll look at the top online advertising methods and compare their effectiveness to decide which one reigns supreme.

Pay-Per-Click Advertising (PPC)

PPC advertising is a popular method of online advertising where advertisers pay each time a user clicks on one of their ads. This method is particularly effective for businesses looking to drive traffic to their website or generate leads. Google AdWords is the most popular PPC advertising platform, but other options are available, such as Bing Ads, Facebook Ads, and LinkedIn Ads.

Advantages:

• High level of control over ad targeting and spending
• Ability to track and measure results
• Immediate results

Disadvantages:

• Can be expensive if not managed properly
• Requires ongoing monitoring and optimization
• Limited reach compared to other methods

Search Engine Optimization (SEO)

SEO involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords. The higher your website ranks, the more likely users will click through to your site. SEO is a long-term strategy that requires ongoing efforts to maintain and improve your rankings.

Advantages:

• Cost-effective in the long run
• High click-through rates for top-ranked websites
• Builds credibility and trust with users

Disadvantages:

• Can take a long time to see the results
• Requires ongoing efforts to maintain rankings
• Limited control over search engine algorithms

Social Media Advertising

Social media advertising involves running ads on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. This method is particularly effective for businesses targeting specific demographics or promoting their brand awareness.

Advantages:

• High level of targeting options
• Ability to track and measure results
• Large user base on social media platforms

Disadvantages:

• Can be expensive depending on targeting options
• Ad blindness due to the high frequency of ads on social media
• Limited reach compared to other methods

Display Advertising

Display advertising involves placing ads on websites, typically in the form of banner ads, to reach a broader audience. This method is particularly effective for businesses looking to increase brand awareness and reach a larger audience.

Advantages:

• Broad reach across a variety of websites
• Ability to target specific audiences
• High level of control over ad placement and targeting

Disadvantages:

• Low click-through rates compared to other methods
• Can be expensive if not managed properly
• Ad blindness due to the high frequency of ads on websites

Email Marketing

Email marketing involves sending marketing messages to a list of subscribers via email. This method is particularly effective for businesses directly promoting their products or services to their target audience.

Advantages:

• Highly targeted audience
• Ability to personalize messages
• High ROI compared to other methods

Disadvantages:

• Requires a list of subscribers to be effective
• Can be seen as spam by users
• Limited reach compared to other methods

Conclusion

So, which online advertising method is the best? The answer is it depends. Each method has advantages and disadvantages, and the best method for your business will depend on your specific goals and target audience. However, if we had to pick one method that reigns supreme, it would be PPC advertising. With its high level of control, ability to track and measure results, and immediate results, it’s a solid choice for businesses looking to drive traffic and generate leads. Ultimately, combining these methods may be the best approach for your business to achieve maximum results.

The post Is “Pay-Per-Click” the Click That Kills Your Budget? The Shocking Truth! appeared first on Done For You.

Email marketing is one of the most effective ways to reach potential customers and promote your business. With a well-planned email marketing strategy, you can build strong relationships with your audience, increase brand awareness, and boost sales.

In this blog post, we’ll share 10 killer email marketing strategies to help you take your business to the next level. We’ve got you covered, from crafting compelling subject lines to segmenting your audience!

1. Craft Compelling Subject Lines

The subject line is the first thing your subscribers see when they receive your email. It can make or break your email marketing campaign. A compelling subject line should be short, sweet, and concise. It should grab your reader’s attention and entice them to open your email.

Here are some tips for crafting compelling subject lines:

• Use numbers and statistics
• Ask a question
• Use humor
• Create a sense of urgency
• Personalize the subject line

2. Segment Your Audience

Segmenting your audience means dividing your subscribers into smaller groups based on their interests, behavior, and demographics. By segmenting your audience, you can send targeted emails more relevant to their interests.

Here are some ways to segment your audience:

• By location
• By behavior (e.g., opened/clicked on previous emails)
• By interests
• By demographics (e.g., age, gender)

3. Personalize Your Emails

Personalized emails can help you build stronger relationships with your subscribers. Adding the subscriber’s name and other personal details to the email can make them feel valued and appreciated.

Here are some ways to personalize your emails:

• Use the subscriber’s name
• Mention their previous purchases or interests
• Send birthday or anniversary emails
• Use dynamic content to show different products based on their behavior

4. Use Visuals

Visuals can make your emails more engaging and memorable. They can help you convey your message more effectively and make your emails stand out.

Here are some ways to use visuals in your emails:

• Add images or videos
• Use infographics to showcase statistics
• Use GIFs to add a touch of humor

5. Make Your Emails Mobile-Friendly

More than half of all emails are opened on mobile devices. If your emails are not optimized for mobile, you could miss out on potential customers.

Here are some tips for making your emails mobile-friendly:

• Use a responsive email template
• Keep your subject lines short
• Use a single-column layout
• Use large font sizes
• Add a clear call to action

6. A/B Test Your Emails

A/B testing involves sending two versions of your email to a small group of subscribers and measuring which one performs better. By A/B testing your emails, you can optimize your email marketing strategy and improve your conversion rates.

Here are some elements you can A/B test:

• Subject lines
• Call-to-action buttons
• Images
• Layout
• Personalization

7. Provide Value

Your subscribers receive dozens of emails every day. To stand out from the crowd, you need to provide value in every email you send. Your emails should offer something useful or interesting to your subscribers.

Here are some ways to provide value in your emails:

• Share industry insights or news
• Offer exclusive discounts or promotions
• Provide helpful tips or tutorials
• Send personalized recommendations based on their behavior

8. Use Social Proof

Social proof is a powerful tool that can help you build trust with your subscribers. By showing that other people trust and use your products or services, you can convince your subscribers to do the same.

Here are some ways to use social proof in your emails:

• Add customer reviews or testimonials
• Show social media shares or likes
• Mention awards or recognitions your business has received

9. Keep Your Emails Simple

Your emails should be easy to read and understand. They should have a clear message and a single call to action. If your emails are too complex or confusing, subscribers may lose interest or unsubscribe.

Here are some tips for keeping your emails simple:

• Use short paragraphs and sentences
• Use bullet points to highlight key information
• Avoid using jargon or technical terms
• Use a clear and concise call-to-action

10. Measure Your Results

Measuring your email marketing results is crucial to improving your strategy and achieving your goals. You can identify what works and what doesn’t by tracking your open rates, click-through rates, and conversion rates.

Here are some metrics you should track:

• Open rates
• Click-through rates
• Conversion rates
• Bounce rates
• Unsubscribe rates

In conclusion, email marketing can be a powerful tool for boosting your business. Following these 10 killer email marketing strategies, you can create compelling emails that resonate with your audience and drive results. Remember to continuously test, optimize, and measure your results to improve your email marketing strategy.

The post Email Campaign Revolution: Implementing Killer Marketing Strategies appeared first on Done For You.

E-marketing has become essential for businesses looking to connect with their target audience. With the rise of social media and online advertising, it offers a cost-effective and efficient way to maximize your reach and grow your business. 

In this blog post, we will explore the benefits of e-marketing and provide practical tips for businesses looking to harness its power.

What is E-Marketing?

E-marketing, digital marketing, or online marketing, refers to the use of electronic media to promote products or services. This can include email marketing, social media advertising, search engine optimization, content marketing, and more. The primary goal of e-marketing is to reach a targeted audience and drive conversions.

The Benefits of E-Marketing

Increased Reach

One of the primary benefits of e-marketing is its ability to reach a large audience quickly and efficiently. With social media platforms like Facebook, Instagram, and Twitter, businesses can connect with potential customers all over the world. E-marketing also allows businesses to target specific demographics, interests, and behaviors, ensuring that their message is delivered to the right people at the right time.

Cost-Effective

Compared to traditional marketing methods like print ads and billboards, e-marketing is much more cost-effective. With social media advertising, for example, businesses can set a budget and only pay when someone clicks on their ad. This means that businesses can maximize their reach while keeping their advertising costs under control.

Measurable Results

Another advantage of e-marketing is that it provides measurable results. With tools like Google Analytics and Facebook Insights, businesses can track their website traffic, ad clicks, and social media engagement. This data can be used to optimize campaigns and make informed decisions about future marketing strategies.

Tips for Maximizing Your E-Marketing Reach

Define Your Target Audience

To maximize your e-marketing reach, it’s essential to define your target audience. Who are your ideal customers? What are their interests, behaviors, and pain points? By understanding your audience, you can create content and advertising that resonates with them and drives conversions.

Use Multiple Channels

To reach the widest possible audience, it’s important to use multiple marketing channels. This could include email marketing, social media advertising, content marketing, and search engine optimization. By diversifying your marketing efforts, you can maximize your reach and connect with potential customers wherever they are.

Create Compelling Content

Compelling content is the key to successful marketing. Whether it’s a blog post, social media ad, or email newsletter, your content should be engaging, informative, and relevant to your target audience. Consider using images, videos, and infographics to make your content more visually appealing and shareable.

Test and Optimize

Finally, it’s important to test and optimize your e-marketing campaigns. Use A/B testing to try out different headlines, images, and calls to action, and track the results to see what works best. Use the data you collect to optimize your campaigns and make informed decisions about future marketing strategies.

Overall, marketing offers a powerful way for businesses to connect with their target audience and drive conversions. By defining your target audience, using multiple channels, creating compelling content, and testing and optimizing your campaigns, you can maximize your e-marketing reach and grow your business.

Click here to see how we can help your business!

The post Elevate Your Brand with Effective E-Marketing Strategies appeared first on Done For You.

Today, we’re going to talk about why email marketing is important. We just created a very nice-looking video that’s going to kick off the series of why. Basically, this four-part series that we’re putting together is going to be how to always stay top of mind to your customers, your prospects, the people who are doing business with you.

Why email marketing is important?

There are three reasons why email marketing is important for your business. If you are not sending an email or sending too little email, it’s a problem. Most of that is because people, first of all, they’re super, super busy. We all know that. I mean, everybody is living in a very immediate gratification kind of world. Something becomes top of mind, and then it pushes off their plate relatively quickly. That isn’t awesome as marketers, of course.

1. No-cost Sales Generator

One of the best reasons to use email marketing is it is a no-cost sales generator. Now, here’s what I mean. Once you have somebody on your list, you can market to them again, and again, and again, until they unsubscribe or until they just stop opening your email. Sending that email sometimes costs a fraction of a penny. For all intents and purposes, you’re not spending money to acquire that customer anymore. You putting leads on an email list is one of the best ways of future-proofing your business. Recession proofing your business because you always have a way to reach out to them and promote your next thing, promote your product, promote your giveaway, promote your discount, whatever.

Whatever it is, you have a way that you can just log in, write an email, hit send, and it goes to 2,000, 5,000, 10,000, 50,000 people on the other side of an email inbox. Now, a lot of people say, “Well, email is dead,” and nothing could be further from the truth. You still check your email every day. I still check email every day. Everybody still checks email every day. The thing is, you have to be relevant. You have to not be forgotten, and that’s one of the other reasons.

2. Content marketing

When you send stuff out in an email that isn’t always sales. It isn’t always a promo. Also, it isn’t always something where they have to read an email, click a link, and then put in their credit card.

When you invest in them, through what is known as content marketing, then you’re always reactivating them. You are always adding value to their life and you’re becoming relevant. You’re teaching an education. You’re increasing the know, like and trust factor of you, of your business, because you’re giving them valuable information, valuable guidance, valuable content, whatever it is you want, whatever it is you give them through email. But they’re used to opening emails from you, click the link. When it is time to actually go to a promo, or when it is time to actually buy something. So you’re able to nurture. You’re able to bond with them through content. You’re able to sell something and generate revenue without investing more money.

That’s really the big thing. A lot of our clients, we do a lot of paid traffic, and with paid traffic when you turn off an ad budget, the traffic also goes away. I mean, unfortunately, that’s the reality. When you pause ad spend, or whatever, an ad account gets shut down, and that account gets hacked, any one of several really, really shitty things happen, the traffic also goes away.

3. Pivots business and generates revenue

Email is something you always have in your back pocket that you can just send an email out to and pivot your business. Send an email out to and generate revenue. One more thing, send an email out to and even survey for a new product, or survey for something new, or whatever, a new product variation, or whatever. It’s the benefit of email. That’s why we email every day, every other day, whatever. One little caveat, if you’re emailing too frequently, you should increase the number of emails that you send. A lot of people, especially traditional businesses, but even digital businesses, a lot of people have an email list of five, 10,000 people. Usually, a good portion of them are buyers, and they’re like, “Well, I email them once a week. I email them once a month. I email them twice a month,” whatever.

How frequently should you send emails?

You have to email them more often than that, quite a bit more often. We try to send three emails a week to almost every list. Every list, like our client list, and sometimes it’s one a week, and it depends. It just depends on what kind of content we’re mailing out, but we try to be in front of them, at least, three times. Sometimes it’s three blog posts, and then the next week is a promo, a four or five email series promotion. Sometimes it is full… It might be two emails setting up a promo, so it might be an email on a Monday and Tuesday, and then we send out a promo email on Wednesday, Thursday, and Friday promoting a product.

There are lots of different cadences that you can use, but you want to be mailing, at least, three times a week to your universe of active subscribers. We should probably do a video on this management. I think I did at one time, but it’s super important to only mail to the people who are actually engaging with you. It makes your email cost cheaper, and it also helps increase the open rates and all of that other stuff.

That is why email marketing is important. You want to generate revenue, without spending any money. An email will do that. You want to test out new products, new services, and keep your list updated on where you’re at in your business. An email will do that. And then, also, being top of mind for your list, or being top of mind in your customers, in your prospects’ mind. An email will do that.

For Questions and Guide

If you have any questions, at all, if you’d like to schedule a call with us, where we would actually go through and figure out how, maybe, email would work in your business, or how to increase the level of email, or the effectiveness of email, or, basically, anything else that has to do with digital marketing, go to consultingsession.com. Fill out the little form, and jump on a call with us.

The post How Email Marketing Increases Your Traffic appeared first on Done For You.

Welcome to the mobile edition of this Done For You video blog. Today, we’re going to talk about email marketing software, and drip campaigns, and autoresponders, and all that fun stuff. Your email marketing software, your auto-responder really is the glue that brings together the content and brings together the automation if you structure it correctly. Emails, as they are … basically somebody comes to your website, they sign up for your email list, and then they get sent emails, or text messages, or other things that end up helping them learn about your business, and help them make a buying decision to do business with you.

The thing about it is they don’t always buy on the first click. They don’t buy on the first visit. They don’t even buy on the fifth visit, or the 10th, or 12th visit. Sometimes they’ll buy after the 20th, or the 50th, or the 100th visit. The thing about your marketing is that it always needs to be turned on. I mean, obviously. You need to have content and relationship building material that is dripping out to them preferably, whether it’s through an email, or through a text message, or because they’re following your social media profiles or whatever. But you need to be putting that content in front of them.

The purpose of the email software is once you get that lead, then you’re able to send them targeted email messages. Of course. Right? But the thing about that is not every message can be a pitch. I mean, you can’t send a sales video. You can’t send them to an order form every single day, or else they unsubscribe. In that email, you should be sending out blog posts, you should be sending out surveys, and other kinds of material that helps you learn more about them, and helps them learn more about you.

That learning isn’t necessarily even the things that they say. It’s the things that they do. It’s the links that they are clicking on. It is the survey answers. The answers to survey questions. It is how much of a video somebody watches. It is what blog posts they’re visiting. Literally, one of the coolest things that we’ve done just in our own marketing is … so, you have your URL slug. Basically, your URL, your domain. It would be like doneforyou.com/whatever. And then the slug is that collection of key phrases. That slug, if it has email marketing in it, two things happen. One, you get put into a special email marketing retargeted list. Two, you get automatically triggered and added into an email marketing autoresponder sequence because you landed on an email marketing page.

That’s the two-pronged approach in making sure that we are giving you, we are giving all of our users, the interaction, and the education that they want. That’s the idea behind this. Email marketing software, and triggered automation, and drip sequences in content, they all go hand in hand. The better you use them, the more effective you will be in your marketing, and the more clicks and the more prospects you will turn into sales. Now, there are lots of different email marketing software tools out there.

Different Email Marketing Software

1. Infusionsoft
2. Ontraport
3. Zoho
4. Salesforce
5. Hubspot
6. Pipedrive

I kind of think of them in three different tiers. You have your introductory email marketing software. That is an AWeber drip. Somebody who basically … all they really need is they need email marketing functionality. They need a way to store their list and then email their lists. And then class two is when you need additional pieces of automation.

That would be you need order forms, you need affiliate marketing. The two big ones that I really like are Infusionsoft and Ontraport. And Zoho lives in that same space. And then you have your next round, in which you have Salesforce and you have HubSpot. Both very expensive tools, but they do a lot. They do a lot in terms of functionality. Then you have some weird ones like Pipedrive and some of that kind of set up for sales staff. The important thing about email marketing software is really just knowing what you need, and finding a tool that implements that, help you execute it, and is reliable.

Then once you pick the tool, uploading the contact records, setting up the email sequences, setting up the campaigns, the text messages, you really just have to kind of sit down and take a … It’s going to take longer than a day. But take a week or so, and sit down, and say, “Okay. I need to plan out the first 30 days worth of marketing material. The 30 days journey with this customer, with this prospect, who is trying to learn more about me. What do they need to know? Do they need to know about my company’s background, about me, or do they need to see some content or see some case studies, or testimonials?” Whatever. Every company is a little bit different, but you have the architect … that sales piece from there. So, we got through email marketing software.

For Questions and Guide

If you have any questions at all, go to consultantsession.com, and fill out the little form, schedule a call with my team, and we will put together an automation action plan for you that will basically take a look at your business, take a look at your products, and your services, and all that stuff, and then put together a sales marketing plan for you. If you liked this video, make sure to share it, like it, comment below it, and also subscribe to the channel.

The post Email Marketing Automation and How it Works appeared first on Done For You.

Today’s GSDdaily is episode 145 and it is our five-minute guide session, 5MG, the five-minute guide? Yeah. So today we’re going to talk about writing email copy fast. We’ve finished up lead generation week basically, we were talking about lead generation systems and how to market to them. So I figured a nice capstone was to walk through a brand new update that we just dropped into Axis. So we’re going to learn how to create email copy faster than you’ve ever dreamed possible. In five minutes or less going with our skillset, I guess.

So inside Axis, first of all, for those of you who don’t know, we have Axis, which is a marketing automation CRM.  Triggers.app is the place where you can go check this out. So I’m just going to drop it over here in the chatbox. And when you get into Axis, then when you log in, you’re going to see, this is just a demo account that we have, but basically, it is a full marketing automation platform.

What I want to show you today though, is one of the marketplace apps that we have called the Email copy out. And basically what it does is it lets you just fill in a couple of form fields and then it outputs the email that you should be sent for that thing. So we’re going to go down here where, and these are all of the email sequences that we’ve already created. So we’re going to add new and then the campaign name is going to be webinar replay. So it’s going to be a webinar replay sequence. And then let’s see, we’re just going to, there we go. So if we want to just look at the webinar copy, then we just do a little search. We go after the pre-webinar emails and then we hit next.

Now here we fill in these form fields, your name, Jason, blah, blah, blah. Webinar name is just going to call it the five mg. A webinar topic is going to be about being awesome. The signup link is doneforyou.com. Webinar date, we’re just going to put it there. Webinar benefits. We’re just going to do, we’ll just do one, two, three, so you can add as many benefits into the write email copy as you want then we’re going to hit next.

And what it did was, it just outputted our emails for us. So here we have written email copy number one, which is sent two days before the webinar. The subject is don’t miss this and the body is boom, boom, boom, boom. There’s your copy. Email two is right here. Email three is right here. And then email four is right here. So nice. Solid. Works well. Our affiliate sequences here will output sometimes 30 and 45 emails. Our webinar replay sequence will output five emails and you can, of course, download all of them right there. So you can download them into a, I don’t know if you can see this, so we just downloaded it as a text file. Let me see if we can just show this to you.

So, all right, we’ll go over here to stream yard, stop that screen, give access to the next screen. So this is the webinar replay text. So this is an write email copy one. Then we have email two, which starts right there. And then we have written email copy three, which starts right there and writes email copy four which starts right there. And of course, you can configure all of these in the Axis CRM or whatever CRM that you’re running with. So either way works nicely for basically giving you, how we use the software and how we’ve always told people to use the software. This copy is going to get you an 80, 85% of the way there. You still need to go through, look at it, and make sure that it’s doing what you need it to do. It’s working and speaking to your prospect and your end-user the way it needs to.

But it’s going to do all of the hooks and the triggers and the best practices and it’s going to get people to open their email, click the links inside, ultimately move them to the direction that you want to move them to. So that is today’s newest update and today’s five-minute guide. So if you want to write good, solid email copy sequences without spending a whole lot of time doing it, just go to triggers.app and I will see you next week.

The post Best Ways To Write Email Copy In A Flash appeared first on Done For You.

In today’s episode of GSDdaily 140, it is our five-minute guide rendition. We’re going to talk about split testing email copy. I’m going to show you how to set it up is to split test email copy inside of your campaigns or inside of your autoresponder sequences. It’s the best, most predictable way of doing it. Basically, you’re creating variations of a message, so variation one, variation two, variation three. Usually, we start by testing the subject line. Then after we find the winner, the winning subject line, we’ll test the body copy. After we find the winning body copy, we’ll test features and benefits and calls to action. That is the process for a split-testing email copy.

Why do we do it inside an automated campaign?

Well, because your sales funnels require a lot more than just pages and just sales copy and stuff. Email copy kind of glues it all together. So if somebody opts in for a webinar, then we want to engage them through email copy, like that kind of thing, so by maximizing, even getting, you know, a little bit of a percentage point on an email open, over the life cycle of a campaign, you’re going to generate way, way, way more revenue long term that way, so that’s why we do it.

How to do split testing email copy?

We’re inside Ontraport, which is where we’re going to set up this split test. Now the first step is to take an email message and clone it. This is a sequence that I use for the funnel factor report. Now you can see here that the first email has been sent 3,800 times, so 3,829 times. It doesn’t have a split test activated for it. So what we’re going to do is we are going to copy this email message or clone it, and then we’re going to change out the subject line of it. So, as I said, it’s always the first thing we test. The name of this message, we’re going to just change a little bit.

It’s going to email one, variation two so that we know it is a different variation. We’re going to save it, you know, just in case anything weird happens. We’re going to go to settings and we are going to change this subject line. The subject line we’re going to switch it out with is, “Thank you for downloading the funnel factor master guide.” Simple little subject change or simple little headline change, but you would be amazed at how much just a small little difference in an email subject line is going to drastically alter the copy or the open rate of that email because that’s really what drives the open rate is the subject line. Now, we saved the new variation. We’re going to go back to our main messages screen.

Here is the email variation one, and here’s variation two that we just added. We’re going to go to our campaign. I’m just going to refresh this campaign so it pulls that new message in, and then we are going to go to our first fulfillment email, the one that has been sent 3,829 times. We’re going to hit edit. Then this is the first email that we get. Now to split test it, we just hit this little thing right there, this little toggle, so that turns the split test on. This then becomes version A of the email. We’re going to add a version B. We’re going to search for that email message that we just created, funnel factor fulfillment, and it’s right there. Funnel factor fulfillment, email one version two. You can see there’s our new subject line. The same email, the same email that’s been sent out, but our subject line is different.

I have version A, which is your funnel factor master guide, and I have version B, which is, “Thank you for downloading the funnel factor master guide.” We’re going to very simply hit close, save. The split test is now done. Now, everyone who opts in for the funnel factor from here until the time that this split test is disabled, are going to go through one of two variations. They’re either going to get email one or email two and then I’m going to be able to see stats on what the open rate of each is, which means that I can optimize the email campaign.

Then I do that for every email that goes out. As I said, it’s a pain in the ass. It’s a lot of work, but it makes a lot of sense when you’re sending traffic directly into a couple of front end sales funnels, and you need to maximize the engagement of every single touch, all the emails, all the texts, all the landing pages, whatever.

For Questions and Guide

If you would like some business help, where we go through, look at your sales funnel, look at your ad campaigns, put together an action plan for you, you know, do the marketing for you, go to consultantsession.com and we will take a look at your business and that’s about it for today.

The post Split Test Email Copy In Ontraport To Increase Leads appeared first on Done For You.

Today’s GSDdaily is episode 139. We are on a new time, which is 1:00 PM Eastern, and we’re doing this for a couple of reasons. First of all, so that we can start to hang out with some of our West Coast friends and clients who are up a little later than we are here on the East Coast. And also, really just to switch things up a little bit, start having these conversations a little bit later in the day.

Plus, as a quick aside, we just discovered this roundup of the best email marketing services online from The Daily Egg. Make sure to check it out!

What we’re going to talk about is expanding your marketing automation reach, so basically getting in front of more people, and we’re not going to get in front of more people by sending more email. We’re going to get in front of more people by sending SMS messages. We have a lot of clients who do webinars. We have a lot of clients who do live events. Well, now they’re virtual events. They’re still alive, just … And at the end of the day, basically what we want to do is we want to get them into our webinars, our sales pages, download lead magnets, and all that other stuff.

Sending SMS Messages

One of the most effective things that we do to make sure that they are in the loop on things does not only do we send an email out to them in their campaigns, we also send an SMS message. So inside Axis, I’m going to show you how we do that.

If we go into Axis, this is basically the front side of the Axis. You can read more about it. I’m just going to drop a comment in here, so this is our CRM. It triggers that app, and when you log in to Axis, you’re met with this dashboard here. Basically, you can click through the marketplace and see what’s going on there and see what kind of apps you can add to your CRM. But where we’re going to play today is we’re going to go into the CRM itself, and then we’re going to go into the message center.

Inside Axis CRM

Inside the message center here, there are two different types of messages that you can send. You can send an SMS or you can send an email message. And if we hit Compose, then here, you see this little flip box? So if we fill out this form, we’re filling out a text message. If we fill out this form, we’re filling out an email. And once either of those is created, then we can automate them. We can put them inside of a marketing automation campaign.

So real quick, we’re just going to fill out a text message, and the name of this text message is going to be Webinar Promo. Better yet, It’s going to be a live call, Live Zoom Call, and it’s going to be Text One. Then the from address, the form number is that, and then the text message itself is going to be, “Click here to … Just a quick reminder, we’re going live in 15 minutes. Click here to sign up.” And then let’s say, “doneforyou.com.” Cool. So now, this link will be going to be a link, but it’s hyperactive inside your text message screen. Now, it’s fine that basically, we set up a message.

Ways of Sending SMS Messages

There’s a couple of ways that we can send it out.

• All Contacts on the List– We can either go to our contacts here and we can select all of the contacts in this account, and then we can send a text, so we can literally text message every single one of the people who we have a phone number for, so that’s awesome.
• Individual Basis – We can select the test here, or we can send it on an individual basis. Let’s say we want to send it to … We’re just going to send it to me here. So we’re going to send it to me and we can send a text here and we can just literally compose a message, hit Send, and it sends it away, right from inside the CRM. Super, super cool stuff.
• Using the Campaign List – The third way that we can send text messages is if we go into our email marketing campaigns and then we click on Edit A Campaign. Underneath the Automation tab, this is the campaign builder. There are two different parts to a campaign. One of them is your trigger, so it’s basically the thing that starts that campaign. A tag is added to somebody’s contact record. If somebody does something on a website, somebody opts in for a form, all of that stuff, there’s an action that triggers the rest of the automation. And then it’s what … This is the if statement, if this happens, then send this.

How often should we send messages?

So, we have sent a text message. Here we have sent an email, then send the text message, then wait a day. Send an email, send a text message, wait three days.

If we have this scenario, we’re sending two emails and then two texts, and then we’re waiting a day, so they’re going to get bombarded with text messages and emails before we give them a break. That’s obviously not advisable. And when email marketing campaigns has too much stuff in it, you just drag it off the screen, and then it goes away. So we just drag it off and it’s all gone.

That is how we end up setting up automated email marketing campaigns inside Axis.

Purpose of Sending Messages

Now, why would you do this? If you are doing a live event and you want somebody to show up for a live coaching call, or as a benefit to your members, you want to bring them into your Facebook group or whatever, sending a text link through an SMS is welcome. If you were sending a discount code, sending an SMS is welcome.

A lot of times, what we’ll do is when somebody is doing a live webinar, we will include a phone number field so that somebody can get the text message reminders that are sent out from GoToWebinar. That phone number field we use in marketing sometimes. Some clients are more obtrusive than others. Most of them aren’t, but the phone number we will use in-text message campaigns sparingly. We don’t go crazy with it, but it’s more just a subtle reminder, just a nudge that something is going on.

Software To Send SMS Messages

Those are some quick ways to expand your reach, to add some more capability inside your marketing automation campaigns, using texts or any email marketing campaigns. A lot of CRMs have it. We used ours just because we built it, but Ontraport has it. ActiveCampaign has SMS messages. Infusionsoft has SMS if you tie in with 13 other apps. That’s a little bit … That’s a stretch, but it’s at least two, you know? So, it’s just really what you’re looking for in a platform or what you’re already using.

For Questions and Guide

If there’s anything that we can do for you, or if there’s any way that if you need some business help or you want somebody to look through your sales funnel and your traffic, or build something from scratch, just go to consultingsession.com, and that’s about it.

The post Best Strategies To Amp Up Your Email Marketing Campaigns appeared first on Done For You.

Today’s GSDdaily is episode 138. It is the scale edition. This week, we’re talking about email marketing. Yesterday we basically talked about just from an email marketing standpoint, we talked about creating an email, and how to automate email and set it up into triggers, and do certain things with certain types of avatars.

So yesterday, I had a call with a client and we were talking about their email marketing. They have about 5,000 people on their email list and it’s all warm. It’s people who know the prospects, the email list and know what they do. And then there were about 10 thousand additional people who were cold. And the list was … they hadn’t been emailed before, it was a purchase list or a rented or borrowed list or something. Not something awesome just from a spam standpoint. For most of our clients, we end up doing opt-in. So we run traffic to a landing page, the landing page then produces opt-ins, opt-ins then get email communication from us or our clients.

In a typical sales funnel, all of the emails that go out are automated. So it’s all pre-planned, we know exactly what they’re getting and why they’re getting it. We move them from sequence to sequence. So the first usually 30 days are planned for. We talked about this on Monday. After they move through those sequences though, what happens? So if you don’t address it, then those prospects, they’re just not going to hear from you. They’re not going to get an email from you, they’re going to forget about you, and they’re just not going to do business because they forgot about you.

The most successful clients that we have just, in general, are the ones who email more frequently. Tthey email upwards of three or four times a week every week. So they have just either a dedicated person who is emailing them, or we are busy writing content and emailing them, emailing their prospects weekly. And it cannot only be product promotions. It can’t only be, “Buy my shit.” It has to be content, it has to be videos, it has to be live streams, it has to be blog posts or Facebook links to a podcast, it has to be something that is beneficial and builds value in your prospect’s life.

It doesn’t have to be five new pieces of content, or three new pieces of content every week. One podcast might be three emails. You might send three emails out and say, “Hey, make sure you sign up for this,” or, “Make sure to watch this podcast,” or, “Make sure to jump onto this live call.” And then you send another email that, “Hey, here’s the link to the recording of that call,” or the recording of the video. So there’s a lot of different ways to mix different types of content up so that you’re able to use it as reasons or justifications to reach out to your email list and always be top of mind.

Different Ways of Sending Email

So the best clients we have, they’re sending broadcast emails three times a week. And they’re always coming up with different ways to reach back out to them.

• Monthly promotions
• Webinar
• Free Coaching (kind of like lunch and learn coaching session)
• Random Zoom Meet-up
• Live Streams

They’re always trying to add value and create so that they have a reason to broadcast a list. If you’re only waiting for the automated sequences to fire, if you’re only setting up automated sequences and that’s it, then there’s a big, big, big chunk of your list who is forgetting about you right now.

Everybody on your list needs to be addressed in some way. And if they haven’t done anything for 30 days or more … not 30 days, if they haven’t done anything in 90 days or more, then they should be unsubscribed from your list because it’s killing your sender score, your overall open rates and click-through rates are being negatively affected because you’re not doing email management as well as you should be. So just some scale tips in terms of email marketing.

Now, one thing to think about, in the hotel, there’s the adage that a hotel owner would rather rent a hotel room for half price than let it go unused for a night. And there is a certain segment of people who feel that way about their email list, they would rather send an email every single day because they’re putting that many more offers out in front of somebody or that much more content. Every day is a little bit much, but every list is different. So sometimes you’re going to find that if you mail every day, then your unsubscribe rate is going to be next to zero because you’re providing value every day. But sometimes the more frequently you mail, the more unsubscribes or spam complaints you get.

Timetable for Sending Emails

So it’s just one of those things you have to kind of watch and be mindful of. We used to mail every day. Now we try to mail three or four times a week. Every day is a little bit much on the weekends and stuff. It’s also, from a management standpoint, it’s a pain in the ass to write seven emails a week. So three tends to be very nice, very bite-sized. It allows people to open at their leisure and read as opposed to just stacking up a bunch of emails that may go unread.

So tips for today, just literally mail more. If you have a list, mail them at least three times a week. Figure out what they like, what they don’t like, and put some sort of content calendar in place.

For Questions and Guide

If there’s anything that I can do in terms of your business if you need any business help, you need somebody to look at your sales funnel, your traffic strategies, your email, any of that, go to ConsultingSession.com, fill out the little form, book a time on the calendar, and we’ll jump on and kind of go through everything.

The post Advantages Of Sending More Email appeared first on Done For You.

Welcome to today’s episode of GSDdaily episode 137. We’re going to talk about how to trigger your prospects into different automated marketing sequences or trigger email marketing. So, it’s one of my favorite things to do, and before we get to those two things. First of all, our GSDdaily is moving to later in the day Thursday. We’re going to start doing them at 1:00 PM Eastern, as opposed to 10:00 and 10:30, and that kind of time slot. We’re going to start doing them at 1:00 PM Eastern every day. So, that is a piece of news number one.

Piece of news number two. If there’s anything I can do to help your business, whether you’re starting a business or whether you are optimizing a business, growing a business, whatever, go to consultantsession.com and that includes kind of what we’re going to talk about.

One of my favorite things to do in working with prospects and working in systems is automating and trigger email marketing based on how somebody is doing or what their reactions to a thing are. Here’s what I mean. If somebody comes to your website and fills out a survey and the survey is let’s say, “What do you sell online?” Well, there are four answers. I sell coaching. I sell consulting, I sell services, and I sell physical products.” Well, each of those four things needs to be marketed differently.

If they fill out the survey that says, “I do physical products, I do e-comm stuff,” then what you’re going to want to send them is specific to e-com stuff. It’s specific to physical products, specific to fulfillment. Google product ads, it’s specific to Amazon product ads, it’s specific to Shopify. You’re not necessarily talking about action plan sequences or sales calls or whatever, you’re talking about e-com to that person.

Using Technology To Sequence Prospects

The nice thing is using technology, this is super, super easy to pull off now, because basically what you can do is you can have somebody fill out a form, a Wufoo form … There’s Wufoo, TypeForm, I mean, you name a form tool and you use Zapier or use Zapier usually to trigger the automation and it’s called conditional logic. This conditional logic phrase is if they fill in the form and if they say that they are an e-com physical product business, then add them to this specific sequence. If they are a coach, you add them to this other specific sequence. If they are consultants, you add them to this specific sequence. What you’re doing is you’re preemptively creating your marketing material for those individual avatars.

Now, where this has worked really, really, really well for us is when A. we have a customer or client who, they just want to build one front end, but they have like 35 SKUs or they have a lot of different types of products or offers. Well, so what we’ll do is we’ll funnel them all into a survey, and then based on how they answer that survey, we will then streamline them and pop them out on an email sequence that is very specific to the solutions they are trying to solve. So that might be, let’s say … We’ve done a couple of these. Commercial capital or like a mortgage … Yeah, commercial capital, working loan, working capital kind of things.

Working Capital Sequence

Basically, they come in and they say, “I need working capital,” and the working capital is going to be for a remodel. The working capital is going to be for inventory. The working capital is going to be for debt reduction, whatever. Then based on how they answer that particular question, then they get kind of forced fed specific marketing material about that specific thing and how their services can … But they make an impact for that prospect and will trigger email marketing.

Just some really quick ways of setting up automation from a marketing standpoint that is going to make a difference.

Now, what you need to pull these off. You need a form tool, something that you can create a form in. As I said, you have Wufoo, there’s SurveyMonkey, there’s TypeForm. You need a CRM that then combines with that through a Zapier integration. A CRM could be Ontraport, it could be Infusionsoft, it could be Active Campaign, all of them have a Zapier integration, and then you just connect the two up. When the form is filled out, you trigger this email sequence, and then based on which selections somebody makes, that is what determines that email sequence gets fired off.

For Questions and Guide

If you have any questions at all, any questions at all, go to consultingsession.com. If you need any business help or any startup help, we will get you taken care of.

The post Putting Prospects Into Buckets And Trigger Email Marketing appeared first on Done For You.

Welcome to today’s episode of GSDdaily episode 136. We’re going to talk about email marketing this entire week that builds your brand. So, the thing that I want to talk to you today about is the five types of email sequences that builds your brand and sell online. This is going to be a really quick session. We’re going to unpack it throughout the rest of the week.

Five Types of Email Sequence

1. Creating Email Copies

Whenever we build a sales funnel, whenever we start anything, one of the first things we write is always the email copies, the first thing is we create. We always plan for the first 30 days worth of email copy that gets sent to our prospects.

If somebody signs up for a lead magnet, then we can plan on 30 days worth of email copy going out to them. We always take into consideration what pieces of the funnel are going to be active for them that builds your brand. So if somebody does nothing, then they pretty much go through a 30-day sequence. If they do everything, then the sequence is shortened, including buying whatever. Then the sequence is shortened to three or four days because they’re just bouncing through it quickly. Then they immediately get dumped into a fulfillment sequence.

2. Fulfillment or Promo Sequence

Now, the sequences that you need in order to pull off that automated marketing, branding situation that builds your brand where email is constantly being pushed out to your prospect, and then they’re converting into your offers. You need a fulfillment sequence. So, there’s always a thing that they download, or that they get access to. When they sign up when they give you their email address. It might be a lead magnet, a discount code, or a quiz. It might be something, PDF, whatever, so they’re always signing up for something. So, you need an email to fulfill that something. Then you usually send them email sequence number two. Email sequence number two is typically a promo sequence. So, when you’re driving paid traffic, you want to convert them back into a sale very, very quickly. That promo sequence is a VSL promo sequence. It’s a webinar promo sequence. It’s something to bring them back in and get them to buy something. So, we’re sending them emails to click on, they click on the link and then they go check out a sales page.

3. Ascension or Replay Sequence

Then email sequence number three is the replay or ascension sequence. So, after they get that promo sequence, then oftentimes, if they sign up for a webinar, they’re going to get the webinar replay sequence. If they buy the low-end ebook, they’re going to get the ascension sequence. So, what we’re doing is we’re trying to, A, remind them of the thing they just consumed. The thing they just consumed in the webinar, or it’s the ebook they downloaded, or the video course that they bought, or whatever. And then we’re trying to get them to take action on the next thing that builds your brand.

The next thing might be another product, a service, or a call with your sales team, whatever. So, the ascension or replay sequence is the next piece. That’s three total sequences, which means we have two left.

4. Strategy Session Promo Sequence

The fourth sequence, usually for our coaches and consultants is some sort of a strategy session promo sequence. We’re sending the email to try to get them to click a link and then go schedule a call on our calendar. It might be to pitch them consulting, a demo of some sort, or for coaching. There are lots of scenarios in which you’re going to want to just have your prospects book a call with you, to sell them something.

5. Bonding Sequence

And then the fifth sequence we use in an automated campaign is, it’s the bonding sequence and the bonding sequence you can drop in at any other point like there’s a law where you’re promoting something pretty heavy and you need to then raise the goodwill.

You can drop in a bonding sequence, but typically after they go through the whole automated marketing campaign, then they go through at least 12 days worth of sending to a blog post, sending to a piece of content, sending to a video, so that we can then re-instill some goodwill. They know that not every email they get, we’re going to be marketing to them, or selling to them, or pitching something to them. So, those are the five sequences that builds your brand.

For Questions and Guide

If you have any questions at all, go to ConsultingSession.com and we will be happy to book a call and put together an action plan for you. So, I will talk to you soon.

The post How To Build Your Brand Through Email Copy appeared first on Done For You.

Our Tuesday episodes are going to be automated, or marketing automation episodes.

It’s going to be marketing to your prospects without you having to do the marketing. It’s going to be automated email promotion, it is going to be retargeting kind of stuff.

It is going to be Zapier integrations that let you know that things are happening in your business without you having to touch them or do them. It’s going to be making sure your clients and prospects are consistently receiving marketing information from you. And all that happy stuff. That’s really what the Automation Tuesdays are going to be about. So today I want to talk about what happens after somebody signs up for one of your automated webinars.

Webinar

They sign up for your webinar, find you on Facebook, paid traffic, whatever. After they sign up for a webinar, and then what happens next? So obviously they attend the webinar. They should attend the webinar. Hopefully, they attend the webinar, but what happens? What do they see next? What do they do next? So over here, let me just share this with you. So I went through and diagrammed the structure of what this ends up looking like. On automated webinar automation, it’s pretty straightforward. You have your webinar registration page. This page is the thing that gets somebody to sign up for your webinar. Then, they sign up, they go into your webinar room, they get your webinar replay, whatever. They consume the webinar.

Sometimes that is in go to the webinar, sometimes that is in a zoom meeting format. How we like it lately is to be an on-demand webinar that just plays on a page whenever the page loads, so that way somebody is not wasting time. They are immediately signing up for the on-demand presentation. They are receiving, they are viewing that presentation. And then at the end of that presentation, we’re making a call to action. From there they go to a call to action page, it’s a sales page or a bridge page, or something that recaps the offer, and those have been working well for us. And then from there, they go to the order form. So this is a four-page automated webinar set up. Easy, really straightforward. You’ve seen it a million times and you’ve gone through it a million times.

1. Webinar Replay Automated Email Promotion

The revolutionary part is what happens after they sign up for the webinar and attend the webinar. So the first thing is, I used to always think that people normally just kind of got a replay automated email promotion, and then that was it. So this was like eight years ago when webinars started getting more popular. I went to this event in San Diego, by a guy named Trey Smith, I think at the time he was doing an app kind of launch, how to make your software, how to build your game apps, like that kind of thing. He was talking about this extended replay sequence that he would mail out to all of his people who signed up for a webinar. It was like an 11 or 12-day replay sequence, where they were getting sometimes four emails in a day. Just absolutely craziness.

We tested a bunch of different things and that’s nuts. Especially if it isn’t a live launch and there wasn’t a lot of hype around a product. Like the hype keeps them engaged. But if it’s not a live launch, then what we were doing was we would do a six-day webinar replay sequence. They wanted day two … and, if you want to download this, we have done for you .com and then the top navbar right there, automated webinar playbook, this automated webinar playbook goes through what I’m about to tell you right here. This webinar automated email promotion sequence is six days long, the first two days are promoting the webinar replay. What we do is we want to send traffic back to that webinar room. And then day three, we promote to the webinar room and also the call to action.

On day three, we’re promoting the webinar room, plus the call to action page. Then days four, five, and six, we’re promoting just the contacts and we don’t talk about the webinar replay anymore. That is the six-day email sequence.

2. Multi-Pay Email Sequence

Now, most people leave it at that. If you were selling a product that is around a thousand dollars or above, then we usually like to add another element to this thing which is a multi-pay email sequence. The multi-pay email sequence is where you break that bigger payment down into two, three, or four payments that are where, so it was the first time they hear about this multi-pay email sequence or the multi-pay offer. You don’t talk about it on the webinar. We kind of use it as a down-sell. So then we send a three email sequence that talks about the multi-pay option.

3. Buyer Sequence

So day nine, 10, and 11. Then they either take you up on that, in which case they’re then put into your buyer sequence. If they don’t, then they go to the next option. The next option being more free previews. So basically you’re giving some of your best content away. And you’re just building up that goodwill again, because this person, they hit your webinar registration, they consume your content or at least a portion of it. Then we hit them pretty hard with some buying, sales emails, then we down sold them.

4. Free Preview Sequence

Now it’s time to reinvest, to put some goodwill back in that tank so that you can continue educating, continue bonding, continue providing content and value, and making a transformation in their life. That ends up being like a 12-day free preview sequence. That is maybe four videos, five videos. It can be two, three minutes snippets of your course or content. Below each of those videos, you’re going to have a link to then go purchase the full course.

5. Flash Sale Email Sequence

If they still don’t buy, then what you do is you send them into a flash sale. The flash sale email sequence is typically three days, days 30, 31, and 32. And this sequence is very hard-hitting, it’s also very cheap. So we try to take like 50% off the purchase price away from this original offer, but we want to also remove something from it. So that something can be a live call, it can be a coaching call. It can be a membership to a Facebook group, then maybe they can opt into it at a later time. We want to like to reduce the commitment of the offer to only be something that is fulfilled digitally, usually.

Doesn’t necessarily take a whole lot of time. And we also want to strip a lot of the costs away from it too. So that is going to be your flash sale sequence that is sent out day 30 through 32. Now, being that this is a 32-day long sequence from beginning to end, what I have found is that sometimes your message can be diluted. And what I mean by that is when you’re mailing. So you should be mailing your list three, four times a week. That’s just what you should be doing. If you’re emailing your list and people are also going through this automated 32-day long sequence, they’re going to be getting mixed messages. They’re going to get an email that is like a broadcast from you, as well as an automated email promotion.

Separating Your List for Email Promotion

Like, let’s say they get this multi-day email on day nine. And then later in the day, they get an email to your blog posts. And the blog post is talking about something different. But you don’t want to throw your prospects off track. So what I like to do, is I like to apply a tag to all of the people who were in this 32-day process, all the people have a tag that is in process. And what that means is that when you send a broadcast out to your list, you exclude everybody who is in process. If they are in process, if they are in this sequence, they do not receive your broadcast emails. All they do is just get your emails that are specifically about this automated email promotion. And they continue getting this promotion until they buy, or until they exit.

At that point, they are put back into your general broadcast cycle. And then when they buy or when they exit, that tag gets removed. So we remove the in-process tag and they are put back into like the general population. So in this way, what we’re doing is we’re making it easy for prospects who sign up for a webinar to get all of the emails about the webinar before they get anything else that might steal their focus away onto something different.

We want to keep all the automated email promotion all nice and chunked so that all they’re hearing about is what was on the webinar, what was pitched in the webinar, different ways to buy that thing in the webinar, different videos, and free preview kind of stuff of what is in the course that we wanted them to buy on the webinar. And then ultimately to end up with a great deal on that course, minus maybe some live components or whatever in the flash sale. So that is a typical automation cycle for an automated webinar. And kind of created graphically, I guess.

For Questions and Guide

If you have any questions at all, go ahead and just drop them in the comments here. I’ll make sure to answer throughout the day. And then also, if you would like to talk about traffic funnels, anything like that, just go to doneforyou.com/start, and I will talk to you soon. All right. Thanks.

The post Planning Out 30 Days Worth Of Automated Email Promotion appeared first on Done For You.

Today, we’re going to talk about maximizing conversion from people who are leaving your website. Yesterday, we talked about heat mapping and screen recording. Also, some stuff and the software weren’t working for what I wanted it to do, but I had this idea yesterday afternoon to do this live stream on exit pops.

Exit-Intent Technology

Exit pops are incredible for capturing engagement from somebody who’s leaving your website. We do them a lot on VSL pages or webinar registration pages, or anytime we’re looking for somebody to do something. From paid traffic, free traffic, whatever. So if you are getting good traffic and you want them to consume the piece of content that they’ve landed on, before you move them into a lead generation thing, before you get them to opt-in for something, then that’s where this works.

It’s a trick that I learned 10 years ago, I was reading a blog post that basically … Darren Rose, who’s the owner of Pro Blogger, was testing out exit pop stuff. And exit pop technology was pretty new and he was testing it out. What he found was that if you show up on a website and you show up an exit pop or you show a lander, immediately when somebody lands on a piece of content, it grays over and shows that lander. They’re not going to opt-in. But if you show that same lander 30 seconds or 45 seconds after they’ve been on the website, then it greatly increases the odds that they’re going to opt-in, because they already know that your content is worthwhile.

You’ve given a little bit of value, they opt-in, they get more value. That’s the idea of it. Then these exit pops started happening. Exit pops utilize this thing called exit-intent technology. Basically, whenever your mouse is moving up to the top of the screen, the webpage tracks that, and it uses it to fire a screen, to fire an exit modal. Then that exit modal has a opt inbox and then you can opt-in for a lead magnet or video course or whatever. Whatever you want, it’s an opt-in form.

1. Picreel

I have been using these for years. They’re generally okay with paid traffic, it just depends on the type of paid traffic you’re sending, but we’re going to go through those. So let’s throw up, my favorite is Picreel, P-I-C-R-E-E-L.com. It tends to be the one that I get the best results on, this is also an example of an exit pop. So basically I was here, it thought I was leaving, it threw up the exit pop. But this is the website, picreel.com.

2. Thrive Leads

Another one is Thrive Leads. It is a fantastic WordPress plugin that has a lot of different ways to generate leads and exit pops are one of them.

You can grow your list using, it’s like eight or 10 different types of opt-in modalities. There is one, and that’s an example of an exit pop right there, so then we can click here to go whatever. But it’s meant to basically serve as a pattern interrupt and then get you to do something next.

3. Wunderkind (BounceX)

There was one a while ago, probably five or six years ago, called Bounce Exchange. It was $5,000 a month which was ridiculous for this exit intent technology. Bounce Exchange was widely reported that they had patented this exit intent technology. I don’t know whether they did or not, because there are thousands of competitors now.

Bounce Exchange turned into BounceX which turned into this wunderkind.co. So it’s interesting, I just bring it up to show you that it has been around for a long time. This is a very, very, very big company. They have phone sales staff, the whole deal.

4. OptinMonster

There’s an economical choice called OptinMonster that works nicely. I think it’s WordPress and it has an HTML variation on it.

Picreel on DFY Site

There are thousands and thousands and thousands of different pieces of software that will do this exit pop for you for maximizing conversion, but the one I like, as I said, is Picreel. Now see, there’s it on our site. I basically went into the page and then I scrolled back out and then our exit pop showed. The exit pop that we have right now is how to convert clicks to clients, click here to learn more. This goes off to a sales page and so it’s our funnel factor book for 1995.

We gave it away for a little bit and then I ended up publishing a textbook on Amazon, and then we’re selling the book for 19.95. There’s the textbook on Amazon there for $97. Now let’s look at the stats of that. That exit pop that you just saw, we’re going to look at the actual numbers of the campaign. In the last, here we go, so these numbers are from 7/27 to 8/27.

It’s in the last month from today, you can see that right there. That exit pop has shown to 6,100 people. So 6,100 people watched the exit pop. I’m sorry, 6,100 people could have seen the exit pop. They landed on a page that the exit pop would have fired on, however, there are rules with the exit pop. One of the rules is, it can only show one time per day. So if you go from page to page to page and you X out of the one, it doesn’t continue showing to you as you’re exiting. That’s one of the rules.

It was impressive, or there were 3,500 impressions. Of those 3,500 impressions, we got 4.141% clicks. So 4% of the people who saw the impression clicked the button. So think of it, that’s four out of every 100 people who were leaving your website then took some additional action on your website. It’s pretty solid stuff, right? So that’s 155 maximizing conversion total. And then you can see our stats, we had 13 conversions on 8/20. Yeah, on the 20th. And then our summary.

All in all, our account has 2 million impressions that we can run on. But 4% maximizing conversion on that exit pop, pretty damn good. Let’s look at the campaigns because this is the important part, I want to show you how they’re broken down. So here we have M, T, and D and what this means is that this is that same exit pop, but it’s for mobile. This is the same exit pop, but it’s for a tablet. And this is the same exit pop, but it’s for desktop. And the reason we show the three different ones is because the modality is different. Now think about how you interact with a mobile device.

There’s no mouse. That exit intent is mouse-driven, so I think you can see my mouse. The mouse has to, I mean, it’s down on the page and then it makes a sudden movement up. When it makes that sudden movement up, the exit intent fires, or the popup fires. That’s how it’s configured. On a mobile device, there’s no mouse, so there’s no way … because you’re scrolling with your finger, so there’s no way to track when they’re about to leave because there’s nothing on the page. So it’s just, you just move your thumb to the X, you back out, whatever. There’s no way to measure intent.

Exit Pop-up on Mobile and Tablet

The reason we have mobile and tablet exit pop is that they are based on delay or scroll or both. Let’s look at the desktop one first. We’re going to go in, I believe it’s this one, so this is how we set up the modal there. Every software has its own little thing, but if we go to the gears it’s going to show you how it works. Basically, this modal does not pop for some pages for maximizing conversion, but let’s look at the trigger options here. Disabled triggers, if a user spent less than five seconds on the site. If somebody spent less than five seconds, we don’t pop anything because they’ve shown up, they bounced off. Might be a cold traffic click, that they clicked the wrong thing. It doesn’t even make sense to show it to them because they haven’t gotten any value.

On exit is active and the exit offer sensitivity is low. It’s a slower scroll up to the top of the screen. It isn’t a fast like you know what I mean? So low works there. The rest of these are disabled. We could disable exit and then show up only after 30 or 45 seconds, that would work too. I’ve tested it. It doesn’t work nearly as well as an exit on the desktop. We can show it if it scrolls down X percent, if the person, or if they scroll up X percent.

Because you might scroll down and then you scroll back up and then you can … I’ve talked about it before, but if you’re watching screen recordings, they scroll down and up and down and up. Like right now in COVID, it’s a weird thing how people are interacting with websites, but this will trigger when I go back up, which is kind of cool. And then after scrolling up X percent or on the click. So if they click on something, you can then pop up this exit pop. This is all cool stuff, but here’s the thing, under device type, you can see that this is just a desktop campaign. So only on the desktop does it do the exit intent technology. And we can also prioritize campaigns.

Now let’s click back over to a mobile campaign so you can see that. So we’re going to go into the mobile campaign, same settings up here, but our trigger options are different. So the trigger options are, it disables if a user spent less than five seconds. But it isn’t in the on-exit campaign, because if it was on-exit on a mobile, we’d never get any impressions. After all, we never know when it was going to fire. How it works is, it shows if the person has been on the website for 45 seconds. At 45 seconds, they see the exit pop and also when they scroll down 50% of the page. They have to be on the website for 45 seconds and they also have to scroll down 45 seconds.

That’s pretty solid… For us, it’s like, you’re reasonably interested in the thing that you’re in, it just makes sense that would work. As I think about it, some of our blog posts have been fricking long lately. I think I’m just going to disable this. We’re going to disable make this inactive, because a 4,000-word blog post, you’re scrolling quite a bit. I’m just going to disable this while we’re in here and then just going to save it. Then I’m going to do it in a tablet campaign too. So here in tablet, we have the same offers or same setups, but then it’s still 45 seconds in the tablet. Then we’re going to disable this. Down here under device type, you can see that this is a tablet device, so we’re going to hit save, and then all is well. All is right with the world again.

Then you can see our maximizing conversion rate here. So on our desktop, our maximizing conversion rate is 6.54%, we got 3,900 impressions from that and 261 conversions. On mobile, we’ve got 3,400 impressions, 92 conversions, and it’s been 2.67%. So you can see how the exit piece helps increase and maximizing conversion, which puts more people on your email list. So that’s it. That’s what I got for today. Do you have any questions at all? Go to doneforyou.com/start and fill out the little form, we’ll get on a call and talk about your project, your funnel, your traffic, whatever. And if you have any questions, just comment below here or on the Facebook page or whatever, and I’ll talk to you soon, all right? Thanks. Bye.

The post Strategies on Maximizing Conversion From Website’s Visitors appeared first on Done For You.

In today’s episode, we’re going to talk about how to use two different kinds of tools, two different kinds of software to make sure that clients and prospects are moving through the build better funnels the way that they should be, the way that you want them to be. No funnel is ever impervious to weird shit going on. I mean, it might be a button, it might be a link, it might be a page that redirects differently. It could just be a user… Not error, because there isn’t an error, but user misinterpretation.

When you build better funnels and systems, you expect that people are going to be going through them in one way, especially a sales phone. You expect they’re going to go from page to page. You want it to happen, of course. I mean, that’s what you engineer the thing for users and customers will always find some weird side door that you didn’t intend for them to find. They will go down a rant. They’ll hit a navbar which leads to a sidebar link, which leads to an image that still has a link in, whatever. Users will find all the weird shit that’s going wrong with the build better funnels. So the point is, to make sure to track all that stuff so that you can, A, test and roll out fast, but then also make sure that you’re squashing the little bugs as they come up.

Two Software to Build Better Funnels

There are two pieces of software that we look at all the time when we are split-testing funnels when we’re ramping up ad spend and trying to get more sales. We talked about one of them here. Well, we’ve talked about both of them yesterday. We walked through and did an A/B split test yesterday. I showed you some results of how that works to build better funnels. There’s an additional feature that I want to cover with you today on what that looks like inside Visual Website Optimizer.

The other tool that we talked about, we didn’t look at, was Inspectlet. What it does is it records the screen of the person who was moving through your page. And what you can do is, mobile of course, is small and mobile graphics and wide, you have your desktop layout, but what it lets you do is you can find all the little quirky bullshit things that happen when you’re designing for a mobile, tablet, desktop. So, you can see a bunch of different things and how it renders on a screen. You can see how people are interacting with it. You can see what they’re doing, and I’m going to show examples of both of them today.

1. Visual Website Optimizer (VWO)

So, first, we’re going to go into VWO. We talked about the Automated Webinar Playbook and the testing that we’ve been doing for the Automated Webinar Playbook yesterday. So yesterday, we walked through, the split test and how we’re testing different headlines. And then, you also saw that we have a control and a variation that is working out pretty well. So, those are the ones that we’re testing right now. What we didn’t cover were these heatmaps in click maps. If you look in our report, our control and our variation one have received predominantly most of the traffic. You can marry that up with this heat map. We have a control heatmap and a variation of one heatmap to build better funnels.

2. Inspectlet

You can go through and look at those guys, see where people are clicking on a page, but there’s a tool that’ll do you one better. And that is this Inspectlet. So, this piece of software right here also does heat maps and it does screen recordings. And here’s an example of one of the things you get. So right now, it is set to record all DoneForYou software, our doneforyou.com website traffic comes. So this is, for instance, a visitor, somebody who hit the DoneForYou page. They spent a total of 33 seconds on the page and this is how they interacted with it.

What they did, you can see there’s a little scroll bar up top. All they did their cursor is right there. So, that was pretty unimpressive. It was pretty unimpressive. I mean, there wasn’t anything too crazy going on there. Let’s find one that is a little bit longer. So this one, we got one that was… It was a blog post, it looks like. So this one, the total session was 44 hours, which meant they actually had it loaded and they had it loaded in up on their screen, but didn’t do anything with it, and right now it’s not loading. I don’t know what that is. So let’s look, we got another one, five minutes, and seven seconds. So let’s look at this one.

What did they do? This is a sales page that they were on. So, I don’t know if maybe the internet is down or what. It can’t be down because I’m talking to you. So this person also had some other sessions too. Maybe it’s just all my examples might not be working right now. Let’s find a different one.

Anyway, basically what the software does is it records the screen. We saw it up top, but it records the screen and how somebody is moving through the page. You can see what they’re reading, you can see where their cursor is. You can see how they’re moving through. But, one of the most useful things is seeing how they’re interacting with it on different screens.

Any of the new page builders, website builders, let you put different campaigns together. They let you put mobile layouts and specify, this is your mobile layout, and then this is the tablet layout, and then this is the desktop layout. And you can have your images show up above features in blocks, or you can switch it. So your features and block are above the image or buttons or whatever.

When it’s desktop if it makes it wide. You can go through and format that stuff, show special images on mobile or just special images on the desktop. It can show different opt-in forms on mobile and desktop. There’s a lot of different things that you can do there. What these screen recordings in Inspectlet lets you do is they let you say, okay, this is how people are interacting with the page. It’s on an iPhone, let’s say. Hopefully, it comes back up. So, let’s see, we got 42 seconds here. Let’s see if it loads. Come on, load. Maybe it won’t load. All right, we’re just going to wait for that for a minute. See if got some heat maps. Maybe we can look at some heat maps here.

Heatmap of Done For You Website

All right, let’s look at this one. Let’s look at a heat map of our homepage. This one might not come up either. It might just be that software’s down, which is odd. This one’s still not loading. I think all my examples are pretty much toasted today. So, we might need to revisit this thing, might need to actually go through and revisit heat maps and click maps a little bit later. But, at the end of the day, what we want to do is we want to optimize the buying experience as we go.

Oftentimes that is just understanding how people are moving through your webpages. It’s understanding how people are interacting with your opt-in forms and your confirmation forms and everything else. And realizing that not everybody’s going to do exactly what you want them to do. And sometimes it’s a device issue. Sometimes it’s somebody who is moving through, they’re moving through the sales process and there’s a device snag that you didn’t think of.

A great example is one time we had a page that looked great on the desktop. It looked great on the tablet. And it was video, and then there was an image with an arrow and it pointed over to it to a sales purchase block. Looks great on desktop, performed great on desktop, performed great on mobile, but it wasn’t until we looked and saw how it looked, the recorded version on mobile and the arrow was pointing out to the side and it was pointing to nowhere because the order form had moved underneath on mobile.

It wasn’t until you saw it, you’re like, “Oh shit, that’s a stupid mistake,” and it’s easily fixed and correctable, but it wasn’t until you saw it in the screen captures, you’re like, “Oh, wow. Yeah, that makes total sense.” Just something to watch out for. Hopefully tomorrow, I’ll be able to revisit this. I mean, I hope the software comes back up and we’re able to show you some heat maps and some click maps in a way that makes sense because something highly visual like that doesn’t make a whole lot of sense when I can’t show it.

For Questions and Guide

If you have any questions at all, go to doneforyou.com/start, and then we’ll jump on a call. We can implement some of this stuff, even though you haven’t been able to see it today, but we’ll show it to you either tomorrow or Friday. So, I’ll talk to you soon, all right. Thanks. Bye.

The post Creating Better Funnels Using Screen Recordings appeared first on Done For You.

Today’s GSDdaily is a continuation of our last episode. We started talking about the automated webinar playbook that you have access to when you go to, I dropped it in the post, but downloaded it here. It’s doneforyou.com/legendary. And just so that everybody knows what… Got a little ticker there. If you are just showing up, then you can see that you can download this report by going to legendary.

Basically, what we did on our last episode as we talked about this idea of selling high-ticket, highly-complex offers through strategy sessions. That was like coaching, consulting, all of that kind of stuff. Then we went through and talked about strategy sessions as a rule, like things that you need to do from a strategy session standpoint. We talked about setting up a high ticket, high-growth sales machine, automated webinar funnel. And we got all the way down to this section.

We talked about what the quickest path to cash is and we gave you a little… If you print this book out, then you’re able to fill in what your quickest path to cash is; whether it’s a book that is half done or a software project that just needs a front end website, a course that you recorded two years ago that needs some automation put on the front of it or whatever.

Then, we got down into this part, which was right there… We are going to talk about the high-growth sales machine, the architecture of an automated webinar. So, and here’s where it gets… Well, for me, it gets fun because we’ve built these things hundreds and hundreds of times.

Automated Webinar

In an automated webinar, there’s this kind of framework that you put around it. So the automated webinar itself is just this thing right in the middle and the high-growth sales machine. So let me see if I can draw. I think I can draw on this. Maybe. Let me see. No, I can’t. Anyway.

The webinar itself is the thing right in the middle. It’s right there if you can see my cursor. And basically, we have a lot of different traffic channels that we can plug into.
So if you already have an email list, then you can mail your email list to the offer. If you have retargeted traffic, you can retarget some of that traffic to your new webinar. If you have social media traffic, if you are an influencer, you can point those folks to the new webinar. This will add to have a high-growth sales machine.

What we generally start with is first as an email. If we have a client or we’re rolling something out for ourselves, the very, very, very first thing we do is launch to the email list.

Reasons we do that:

A) People already know about us and hopefully they will like us

B) To train Facebook‘s pixels. So much of successfully running traffic now is based on Facebook’s algorithm. Google’s algorithm. You know, everybody has their algorithms. And it’s important when you’re rolling something out to train those pixels, to train the algorithms. That way Facebook knows exactly who to target; otherwise, they have no idea. They don’t know what you’re looking for and who is good for you and who is not good for you. So you want to make sure to train the pixels. And the easiest way to do that is to use a set of data that you know is perfect for you. And there’s no more perfect data than buyers list and prospect lists. So you mail the automated webinar, you train the pixels and then you start a Facebook campaign with those results.

If you have 100 webinar registrations, 200 webinar registrations, you’re training the pixels and then you tell Facebook, “Go find me another 1,000 people just like that.” Do you know? And then this is the budget per day. And then you set up the ad campaigns and all that other stuff.

Now we don’t usually go directly to a webinar registration, especially for a high-ticket thing and high-growth sales machine. You can’t go from cold to selling a $5,000 thing right out of the gate. It doesn’t work. It just totally doesn’t work… I was going to say, unless you’ve been in the space for 10 or 15 years, but then the brand… They’re already warm to the brand.

I’m thinking of some of the folks out there. You have your Frank Kerns, your Grant Cardones, your Gary V. You know, if they were to run a cold webinar, offering a $5,000 or thing, they’re going to crush it… Pun intended, I guess because I said something about gravy. But they’re going to crush it because of the brands.

Because if they put 3,000 people on a list, you’re going to find they’re going to get a great conversion on a $5,000 offer because there are 3,000 people on the list or 3,000 people on the webinar. Do you know what I mean?

Unless you have a huge brand that you’ve spent years, decades kind of cultivating, you’re not going to be able to just rush out and start selling this $5,000 thing. You got to kind of warm them up. And that’s why we put this free report here.

The free report, the ebook, the chapters, or whatever is a free six to an eight-page lead magnet. We’ve talked about them quite a bit before, but you give it away for free in exchange for an email address. Then you invite them to the webinar.

Onboarding Sequence

Sometimes there’s an onboarding sequence, which is these yellow emails right here. That’s trying to get them into the webinar. They’re probably going to download the ebook, page through the ebook, then open your emails. And then after a couple of days, they’re going to sign up for the webinar, knowing that you know what you’re talking about. Knowing that you’re going to give them value for being on the webinar.

Generally, that’s the best way to go. Sometimes we can run cold traffic directly to the webinar registration page. It just takes a little bit longer to sell them. So it might be, they watched the webinar after a day, but then they buy six days after that. That’s thanks to this second set of yellow emails, which is the webinar replay sequence.

Webinar Replay Sequence

They sign up for the webinar and then they’ve dripped out the emails from there. And then all of those emails, point to one of two things. They either point to the webinar replay, the webinar replay being the day one and two of the webinar replay sequence. They point to the webinar and say, “Thanks so much for watching it. Here’s the webinar just in case you missed something.”

Then on day three of the replay sequence, you promote two things. You promote the webinar replay and the call to action for the offer. And then day four and then day five, you promote just the offer. So the call to action.

Then you have buyers, and the buyers go off into the fulfillment section. So you’re fulfilling stuff. Or if they don’t buy, then you send them to the next offer; the next offer in your mix, the next offer in your thing, whatever. (Wow, that was loud.) So that is the architecture of an automated webinar.

Now there are lots of things you can do before and after this. I mean, afterward, you can send them a down-sell into a payment option. You can send them through a sequence of videos that warm them up for the next offer. You can send them through blog posts, and then drop another offer next month. This isn’t the end of their life cycle with you. It’s just the end of this funnel.

There are lots of things you can do, but this is kind of that matrix, that thing where they come in, they bond, they learn, you peel off some buyers and then everybody else moves deeper into your email process and hopefully they buy something next week or next month or next year, even.

One of the things that I find perplexing oftentimes is after like 30 days or 60 days, people just don’t email their list; which drives me crazy because those people oftentimes… People don’t turn on buying until it’s two months, three months, a year, or two years. We’ve had people buy… Six years they’ve been reading my email and then all of a sudden they come in, you know what I mean?

But if I didn’t continue pursuing that relationship for six… It’s not even pursuing that relationship. You’re emailing your entire list. Do you know?

You’re basically whether they’re new, whether they’re old, they’re getting the same content; it’s just a broadcast email. So it’s just something to think about and knows that you’re creating content and consciously for is the people who signed up yesterday and the people who signed up four years ago. It’s just something to think about.

Now, the automated webinar typically… You generate traffic from various sources. It might be an email list, it might be Facebook, might be LinkedIn. We usually try to focus on one and then we’ll branch off into others. But one kind of leads to others because you might have Facebook traffic as your primary traffic driver, but then you get back in front of them from email.

Some of our physical products, like e-com clients, I mean, Amazon is a primary driver of traffic or sales and traffic for them. So there’s always different verticals that you can tap into. As soon as you get stable and profitable in one, I usually try to find that second one so that we know just from multiple streams of income standpoint.

Now you always want to point traffic to a lead magnet first or point traffic to the webinar registration page which is typically a targeted ad. And then you want that automated email sequence follow-up to be in place. You know, you want the webinar follow-up to be in place, the call to action, and then the fulfillment or the next offer.

On this page 15. I don’t want I’m thinking. So page 15 is we have, you print this thing out. There’s all of the different stuff that you’re going to need to pull this webinar off.

You’re going to need the webinar presentation, which is a video usually. But the webinar presentation is going to be a slide deck. It’s going to be the video recording and then like the edits of that thing. And then the other piece of creativity that you’re going to need as the lead magnet and lead magnet does have a piece of creativity that you…

Anyway, the lead magnet itself is going to have a piece of sales material – you have a sales process or a sales responsibility I should say. What you want to do is you want to deliver enough content that somebody is… They’re finding value in it. They have an aha moment. They have a takeaway moment from it, and then you transition into the webinar or the offer.

Then you have your core pages. So your core pages, you need a lead magnet landing page. You need a lead magnet confirmation page. So those. Yep. Lead magnet confirmation page. That’s for the lead magnet. So they have an opt-in page and then a download page. And then for the webinar, you need the webinar registration page, the webinar room page, and then the webinar replay page.

The webinar room page, the only difference between the webinar room and the webinar replay, they both have the video and it’s both the same video, but the room page drops the call to action when the call to action is stated on the webinar. So like 50 minutes in 30 minutes and whatever, and you say, “Click the button below to sign up for a free strategy session, where we talk about the boom, boom, boom, boom.” Whatever.

The link is going to appear and then it stays there for the rest of the presentation. The webinar replay page is a second page and is only used in the replay email sequences. And that replay page has that call to action link, usually like after five minutes. I don’t usually have, well, sometimes I do. I guess it just depends.

But you can either have that call to action button immediately on the page, or it’ll show up after a couple of minutes so you don’t scare somebody off, but it’s up to you. And then you want to have a strategy session scheduling page.

You can just link directly through, to like a Calendly scheduling page or Acuity scheduling or whatever. Sometimes we find that you get a little bit better take rate on those if you have a video or some content directly from you or directly from the sales guy or whatever, talking about why they should be signing up.

It might be the Calendly embed with a video on top, and the video on top walks through what you’re going to do on the page or what you’re going to do on the call. And that’s just reiterating it right from the webinar.

4 Sequences For Webinar Funnel

1. Lead Magnet Fulfillment Email (Onboarding Sequence)
2. Webinar Promo Sequence
3. Webinar Replay Sequence
4. Strategy Session Promo Sequence

Then there are four sequences that you need here. So you need your lead magnet fulfillment email. So that’s, “Thanks so much for downloading the email. Here’s your link.” You need your webinar promo sequence. So if we look up here, this right here, you need this webinar promo sequence, right? That first yellow block.

Then you need your webinar replay sequence. And that is this yellow block right here. And then you need your strategy session promo sequence. Typically, it’s not actually here, but oftentimes if they don’t sign up for a strategy session from the webinar replay set, then we usually wait like three or four days and we just do like a hard push of the strategy session itself. No reference to the webinar, but just the, “Hey, we’re here to help,” kind of thing.

That is the architecture of the webinar funnel which will be your high-growth sales machine, and this is your checklist of the things you’re going to need to facilitate that, to build it so it will become your high-growth sales machine.

Is this helpful? Did you guys like today’s high-growth sales machine? So, tomorrow we’re going to pick up here… Tips for maximizing conversion. We’re going to go through probably the next 10 or 15 pages, but today was the big one because it’s all about architecture and flow and the things you’re going to need to pull this kind of a webinar off for your high-growth sales machine.

A lot of them, you probably already have, like in one way or another, and then we’ll just continue through this document here. And if you have any comments, just go ahead and drop them in here. So it looks like we got a couple. All right, cool. So, let’s see.

One of them was, “Where does content marketing fit into the mix?” So content marketing, oftentimes, like if we’re looking at this diagram here, content marketing is a traffic source, so it’s still going to be over here.

Yep. It’s still going to be over here on the left-hand side of this grid here. So rather than social traffic, retargeting traffic, PPC traffic, and blog traffic are going to be your content marketing traffic.

It could be advertorials. It could be, there are lots of different things that we can use here, but it’s going to be over in the left-hand column.

For Questions and Guide

Any questions at all, just let me know. Doneforyou.com/legendary is where you can grab the report and I will see you tomorrow and we’re going to talk about maximizing conversion through this process.

So I’ll see you soon. Thanks. Bye.

The post How to Design A High-Growth Sales Machine For Your Website appeared first on Done For You.

Today we are going to talk about the membership sites. Normally, I go through and I plan out what we’re going to be doing on Saturday, and I didn’t this weekend. Instead, I just tried to find some inspiration in what popped into my head.

Basically what happened was, I was walking out of my office and I saw this book, Membership Economy. I read it three or four years ago, back when I first started building Scriptly. Fantastic book. I realized how often I talk about the membership sites with clients.

It’s all the time because membership sites give you such great income, number one. They provide so much value to your users. There are lots of ways. It’s like a Swiss army knife of offers, because not only can it be a front end offer, although we try not to let it be a front end offer too much, especially right now in COVID, because at the end of the day, recurring charges aren’t necessarily something the public loves.

However, they are fantastic from an upsell standpoint. They also fantastic from a selling and annual license sense standpoint. We’re going to get into that in a minute. Bill says that he’s building one right now. What’s up, Bill? How are you doing?

That’s the topic of today’s presentation. Or this week. We’re going to be going through and talking about how to put together membership offers, how to put together a membership structure in a membership site, in your business, how to supplement your offers with one, talking about the software, the tools, the content, how to charge money for it, all of that other stuff.

For those of you who are new to GSDdaily, my name is Jason Drohn. I help people build better businesses. To do that we set up, through doneforyou.com, we set up offers, we build sales funnels, we automate marketing and sending traffic and all that other stuff. But these sessions are where I share what I know and share the stuff I’ve learned and share what I’ve taught and what I’m talking about with clients on a very macro level, in the hopes that it’s the stuff that you can implement in your business. It’s the stuff that you can do on a local or national level to grow without needing a storefront, without needing live events, that stuff. At the end of the day, that’s really what it’s about. It’s about building digital businesses.

Membership Sites

1. Generates Income

Let me pull up some notes that I have today. I also don’t normally have notes, but today I do. Let’s see. The first thing, membership sites. The biggest thing about membership sites is they give you recurring income. Everybody pays membership to one degree or another. You have a membership for Netflix, you have a membership for HBO, you have a membership for the Disney channel, you have a membership for the New York Times. Or subscriptions., It’s all interchangeable membership, subscription. Some of it you pay monthly for, some of it you paid weekly for, but if you get to even a more macro level, you’re looking at your electric bill as a subscription. Your Verizon phone bill is a subscription. Everywhere you look, there are subscriptions. It only makes sense that you use subscriptions in your business. Or you try to.

Amazon Prime, one of the best subscription programs of all time. Implemented forever ago. You started as 79 bucks or whatever, I think it’s 149 now, and they just continue adding benefits and benefits into it. But it’s filled with perks and it gives you access to all kinds of special things. At the end of the day, it’s a revenue-generating machine for Amazon.

2. Easy to Launch

The other thing about memberships is they’re pretty easy to launch. Now, you don’t need… Way, way back in the day, had to be 2008, 2009, maybe a little after that. No, maybe just before that. 2006, 2007, I don’t remember, but it was a long time ago. There was Brian Clark, who started Copyblogger, created a course called Teaching Sales, it was teachingsales.com.

Well, I thought it was expensive at the time. It was $197 a month or something, and it was an entire course on how to build a membership site. They put together this massive movement of people building membership sites, way, way, way back in the day. Back then, WordPress was version 1.4, 1.5, or something, and it was just a shit show how complicated it was to put these membership sites together.

Software to Launch Membership Site

WordPress, I forget the exact hierarchy, I think it was WordPress and then you had to tie in aMember, which was the membership functionality, which was old fucking antiquated software. It was terrible. Still is terrible, but it’s still around. You had to hobble… No. Moodle. That was it. It was Moodle. Moodle was an open-source learning management platform, LMS, learning management software, which also might still be around. I don’t know.

But basically, you install Moodle and that’s what colleges were using for their online programs back in 2008 because it was free and open source. It was set up like what Teachable is now. But Moodle, you can download it, you can install it on a server, you had to figure out how to use it because it was open source so the documentation fucking sucked.

Then you layered aMember on top of that, which controlled the subscriptions. But then you had to tie in an authorized.net merchant account, which was hard as shit to get. So it was complexity after complexity after complexity, but there were a lot of people who made a shitload of money doing membership sites from that Teaching Sales course. Brian Clark put together just an amazing course on doing all that.

It was eye-opening, how much money you can make from membership sites. Because he had 2000 people in this course and paid him, ultimately I think it was 2000 bucks or something, 2,500 bucks, for the course. Way back then, as a newbie internet marketer, I’m like, holy shit, this opportunity is huge.

But then you get knee-deep into all of the tech setup stuff and it was just spending weeks trying to figure out how Moodle works, and then create the content for it, and then all that other stuff.

Now, we use a couple of pieces of software, like Kajabi was a monthly fee, and it gives you access to everything you need to set up public site, pages, homepage, all that other stuff, all the course pages, it has video hosting. It has all the stuff in there for 100 bucks a month, 150 bucks a month, whatever plan you’re on. It’s just incredible how cheap it is to set up a subscription site now.

Teachable is the same way. Teachable is another amazing platform that wasn’t around 10 years ago. Before, you had to be a tech genius to set up a membership site. Not so much anymore. We’re going to talk about WishList Member this week. We’re going to talk about LearnDash. Both WordPress plugin software that you can add to WordPress. To go through and install this membership functionality easily, quickly. It ties in your payment platforms, ties in your email newsletter, protects the pages that you don’t want any Joe Schmo to just go read. We’re going to talk about all that stuff.

3. Membership Site is Modular

The other nice thing about memberships is they’re modular. In working with a lot of clients, not all the content has to be done at the very, very beginning. What I tell folks is, you only need to be as far out as your customers are. You launch, you just have to have month one done, and then your prospects, they’re going to go into month two, and then month three and month four. You just have to be in front of them. That’s all. You just have to be in front of them. As long as you’re in front of them, then you can take the class, you can take the material wherever you want to go, wherever they want to go, but you just have to be in front of them.

If you launch your course and you sell 100 of them this month, then before they get to that 30-day mark where month two should show, you can put whatever content you want in there. You have a 30 day lead time on all of it, which is nice. Six hours’ worth of video and you don’t have to create this big ass five. You just need a good plan, a good mind map, or a good outline, of the stuff you want to create, and then you’re just going to create month one, month two, month three, month four, and it becomes painless. You just need to stay in front of your members.

There are going to be some members who want access to it all. They’re going to say, “Well, I bought a year. I should have access to it all so I can zip through it.” You can just, well, hold on, just tell them, it’s not what we do. We don’t want to overload you with content. The reason we put together this membership site in month one, month two, month three, the reason we put it together like this is so you retain it. So you understand it. You can implement it in your life and your business. Also, you don’t have to zoom through all of this. You paid for a year and will have access for a year. We’re going to go through this one chunk at a time. At the end of the day, that’s really what it’s all about.

4. Niche-based

You can go to niche-based. My note is you can go niche based or you can go abroad. That’s true. You can have a broad membership that focuses on lots of different things. Or you can go niche-based.

What you’re going to find is that the more niche you are, the more expensive you can make it. The more money you’re going to be able to get every single month or every month. If you pinpoint one thing that you solve, that you help people solve, then you’re going to be able to charge 97 a month, 197, a month, 397 a month because they know exactly what they’re going to get out.

Now think on the other side of that coin, think of a very broad topic, like business development. How about health and fitness? Beachbody has their membership and is super cheap. It has 20 or 30 individual courses which are all super tight and super niche-based. The broad Beachbody membership, the umbrella, is very cheap because they want you to be a long-term user and that’s why they have so much very niche stuff on the inside. But if you were to pull one of those very niche products out and put it off into its ecosystem, then chances are you’d probably get a lot more money out of that individual, like $97 a month, but it would be for a shorter period. Maybe it would be for three months or more, as opposed to a Beachbody customer who is going to be paying for years and years and years.

There are just different makeups when it comes to niche versus broad versus price. Let’s say you were putting together a membership site on copywriting, let’s say. Let’s say you’re putting together a membership site on copywriting. The copywriting core, the copywriting membership, maybe the first month is email, or the first month is maybe copying foundation, foundational copywriting.

Then month two is going to be sales copy. And month three is going to be an email copy. And month four is going to be a content marketing copy. It’s a very, very, very, very tight skillset. You’re going to be learning about copy in these different areas. All of that is going to be able to transition into your job, or your work, so you can charge clients more. So you can be more valuable to your employees or whatever. That is $197 a month. You can be a member for as long as you want, but you know that, if you are interested in the content marketing section, you’re going to have to still be there in four months. That’s how the membership sites are put together.

You can go very niche or very broad. Also, you can charge a little bit of money or a lot of money and can be very specialized or not very specialized. It is your choice. You just know that your target market, your avatar, is going to change based on whether it’s specialized or whether it’s broad, whether it’s cheap, whether it’s expensive.

5. Natural Upsells

It’s just questions to ask yourself to set it up. The other… As I hit my mic. One of the best things about membership sites is they’re natural upsells. There an upsell of themselves. If you were ever struggling with your offer… Let’s say you have a book. It’s a digital download. It’s $27. You’re like, well, I would love to have an upsell so I can make more money. With the membership, you get two offers. The first offer is monthly. It’s going to be 37 a month if that’s your pricing. Well, the second offer is the annual subscription, which is usually 300 a year.

Generally, how we work is, you get two months or three months for free if you sign up for an annual. That’s generally my advice to my clients. If you’re charging 37 a month, then 37 a month, 12 times 37, it’s $444. If somebody stays a full year, you’re going to be making $444. Not many people do. Every membership has a churn. That churn is usually three to four months. Sometimes it’s longer. Your cheaper memberships, 10 and cheaper, they’ll stay for years. That’s one of the reasons why Netflix’s introductory memberships, probably, I don’t think they’re above 10. I think they’re like nine bucks or eight bucks. If you’re in India, they’re like five or something.

People stay for years if your around 10 and below. If you’re 10 to 20, they might stay for years, but they have to get a lot of value out of it. If you’re above 20, then your churn is going to be three months, four months, five months, six months, somewhere in there. You’re $37 a month membership times 12, is $444. What we usually tell people is to give them two months, three months, four months for free if they sign up for annual.

Chances are, let’s say you give them three months for free, so you get paid for nine months, but your churn is six months. You just made three extra months’ worth of money and they got more value and they can rebill at the end of the year for the next year. Not only do you get the monthly offer, but you also get the yearly upsell, or the yearly offer. When you put both pricing options side-by-side, you have your monthly and then you have your yearly on a sales page, about 60% of people are going to take the yearly because they don’t want to see that charge every single month on their credit card.

I don’t know about you, but I’m that way. If I see something hit a credit card every month, I’m like, man, maybe I should probably cut it. I should probably cut it. Do I use it? Whereas if I buy the annual subscription and it’s a great deal, then I use it and I don’t even think twice about it. I don’t question it at all. Then I get tons of value out of it, and then the next year comes and I’m like, cool, I got a ton of value last year, I’m going to get a ton of value this year. That ends up being how it is.

Why you should have a membership in your offer mixes?

All right now, wow, we’ve already been going at this thing for quite a while. Types of subscriptions. We’re going to dig into each of these more in-depth this week, this is more just the setup, why you should have a membership in your offer mixes.

1. Subscriptions

We have a newsletter based. You can think of Agora Publishing. They have $97, $197, weekly newsletters that they send out to investment professionals, investors. Real estate has the same subscriptions. There are newsletter subscriptions and they go out. That’s it. There’s no login. There’s no membership portal. You just consume the newsletters, the emails, that you receive, which are fantastic. Fulfillment and set up is a breeze because you just have to know how to send an email.

However, your target audience needs to be inclined to read. Which is a perfectly valid thing to think about now. How many of us want to read? I know I do. I love reading. Do your customers love reading? If they do love reading, do you love to write writing? Because you got to write the newsletter to then send them.

Newsletters might work. Newsletters work in a lot of industries. They might not necessarily work in yours. Just something to think about. Community-based subscriptions is another one. You can think of this as myopic, as like a Facebook community. There are lots of upsells to offers where it’s $97 a month, you get access to the Facebook group.

People get crazy value out of those Facebook groups. There might be challenges, upsold in those challenges, and just comradery and going back and forth, that’s being able to ask questions. But then you can take it from your Facebook group up to elite level mastermind, where people charge $25,000 to get access to 120 of the saddest ass CEOs on the planet, or $50,000, or $75,000. In every market, there are these 50, 75, $100,000 masterminds, where you pay that and your value far exceeds that because of the connections you make. It’s not the one deal that you make, it’s the relationship that you make. It’s the thing you learned, which then tweaks your thinking enough that you make a change in your business and then you go generate another half a million dollars in sales, or whatever.

It isn’t like that one to one value exchange. It’s one too many not even direct and usually indirect. But my point is, the subscription model can be used for cheap to the very high ticket. It just depends on where you want to go.

2. Video Content

Video content is par. When it comes to membership sites, video content, and logins, having a membership login and video, is going to be what you got to have anymore. If you’re putting together a copywriting membership, let’s say, then you’re going to want video instruction of things you need to do. Or maybe not. Maybe that’s a really bad example of a copy.

But let’s say lose 20 pounds. You’re putting together a membership site on how to lose… No. How about this, run your first marathon. You’re putting together a video course on, or a video membership on, running your first marathon, and the goal is within the first three months, or within the next three months, you’re going to be able to run a marathon. That might be fucking impossible. I don’t know.

Month one, food, stretching, jogging, the whole thing, and then it’s all going to be video instruction. It might be some PDFs, might be some checklists, all that stuff. Them month two it’s the specific exercise, specific things you’re doing to run that marathon. And then month three is, okay, it’s time to run the marathon. It’s all video training content. There might be some supporting PDFs. There might be maybe some audio things that you can listen to when you’re running, like some motivational music or whatever. I don’t know. Fuck. I don’t know.

But you’re moving through this process, month one, month two, month three, and then afterward, maybe there’s a maintenance track where you ran your marathon and now it’s getting ready for the next one. Or now you move into a community of marathon runners. That you get a bulletin board of the next marathons in your area. I don’t know. I don’t know what it looks like, but that’s the fun part of creating memberships because there isn’t necessarily a set track. You can always mix and match the content, add new stuff in and replace videos. If a video is a five-minute chunk, you can replace videos and just drop new shit in that is awesome.

But the video is probably… It’s also the fastest medium to make shit. You can get on a video and just talk, leave some notes, just talk to a video, create some content, the content goes in the membership sites, and you’re off and running. Pun intended. Based on my last membership.

3. Written Content

Written content is very similar to the newsletter content. People can log in, check out your written content, check out your long blog posts. If the instruction is a weekly 2000 word blog post that is going to teach you how to do something, then they can log in and read. But you might only be able to charge $27 a month for that, as opposed to a video-based membership, where it’s going to be a blog post and a video, then you might be able to charge 67 a month for that.

Bill said, “I’m stuck on video content later as I build, how to make them specific to my instruction, copy, outsource, get spending.” Yes, so Bill, we’re going to do some, one of the days of this week. I don’t know which day, we’re going to be doing a video. I had a great video. We will get to that, and then maybe we can ask some questions there.

4. Software and Tools

Another membership. Software and tools. Another type of memberships. SaaS-based software is also fantastic from a membership site standpoint because you pay per access, so it might be 37 a month or 47 or 97, or I don’t know, 997 a month. You charge based on, or people pay you for access to that software. It’s not necessarily even like the transformative effect of the software, they pay you for the access. Your sales guy, or your sales copy, or whatever, is going to sell what they’re going to be able to do with that software. But by and large, they may pay to be able to log in.

The thing about software is, it gets on the front side. It’s not something that you can just put together the first month and then wing it, you have to put together an MVP product. Sometimes that’ll cost you $7,000 by paying a developer and sometimes it’ll cost you $350,000. It just depends on how big of a bite out of something your software’s going to be able to do. Sometimes, if it’s super, super minimum viable product, or super prototype, you’re going to be able to start getting people in pretty early. Whereas if it’s something more complex, you’re going to have a lot more development costs, but then once you’re able to launch, you can charge more money for it. Very catch 22. But software is something that membership sites cover.

5. Pricing

Now pricing. We’re going to talk about pricing. I think we’re probably just going to cover this a later. Pricing 37 a month, 67 a month, 97 a month, all good pricing tiers. We’ll have a discussion on pricing and charging money and how to work them into your upsell funnels and stuff. For some of the group coaching options, we do 197 a month or 397 a month. We call it assistant coaching. But it’s coursework plus group coaching, or coursework plus community. Ends up giving you a little bit more room to charge more so that you can just get more value. But you give value in putting people in a group as opposed to giving value directly one-on-one and then we’ve got some software and stuff, which we already talked about.

That was my primer this week. Membership sites. Bill, we will work on the video this week. Let’s say we’re going to… Tomorrow, I think we’re going to cover brainstorming. Wednesday, we’re going to cover the video. Wednesday at 10:00 AM, I think we’re going to cover the video. Thursday, we should talk about software to protect it all. And then Friday, we’re going to do a recap. I think that’s what we’re going to end up doing. That’ll work.

Tomorrow, we’re going to brainstorm. We’re going to talk about video content itself, software and we’re going to recap. Maybe during the recap, we’ll talk about traffic and stuff. Cool.

For Questions and Guide

All right, guys, thank you so much for joining me today. This week, looking forward to seeing you all here. Come with your questions. If you’re thinking about putting together one of these membership sites and you need a little bit of help go to doneforyou.com/start and we will get you all fixed up. Just fill out the little form and then jump on a call. Or there’s a little chat box in the lower right-hand corner of Done For You, so just go ahead and ask the question and we’ll go from there.

The post Why Membership Sites Could Be The Perfect Addition To Your Mix appeared first on Done For You.

We are going to talk about lead funnels and basically generating leads online. We’re going to cap off everything we’ve learned up until this point.

• Monday we talked about pay traffic, free traffic, lead generation, lead generation systems, and scenarios.
• Tuesday, we talked about lead magnets.
• Wednesday we went through some lead generation strategies that are some paid traffic stuff, some free traffic stuff, some affordable stuff.
• Thursday, we walked through some plugins that you would be able to use on your WordPress site to generate said leads.

Today, what we’re going to do is we’re going to wrap everything up. We’re basically going to walk through a lead funnel and walk through how it’s built out. If there are any questions you have, you can just go ahead, go to DoneForYou.com/start. Fill out the little form and book a call on our calendar and we will help you walk through this. We will figure out what you need for your business, for your offer, to start generating leads online and start generating sales online. Now if we go over to the blog post, basically a lead funnel.

A lead funnel is a system that generates leads to demand for your company, for your organization.

Two Scenarios of Lead Funnel

1. Email Lead

If all you need is an email address to build your list, then you can set up your lead funnel specifically for just building your list.

2. Fully Qualified Lead (FQL)

If, however, you need a more complete record, a more complete lead, to call them back, to send them direct mail, then it’s called a fully qualified lead. In our world, it’s FQL. What we have is we have these channels, these traffic channels, over on the left-hand side, and this is just who works with the most frequently.

These traffic channels are your verticals, your sources of traffic. Depending on your offer, you’re going to pick Facebook or you’re going to pick Google or you’re going to pick LinkedIn or Pinterest or email lists, or retargeting. You’re going to pick the channels where your prospects live, where your people go and hang out, where they check in on their kids, photos, where they search for stuff.

Interruption-based Traffic or Search-based Traffic

Now, we have talked a lot this week and in previous weeks about this idea between interruption-based traffic or search-based traffic. Facebook is a great example of interruption-based traffic. Somebody is scrolling through their newsfeed, and then they’re like, bam, this ad shows up on my newsfeed because I’m interested in something that the advertiser thought I should be interested in to see that ad.

Your search traffic, however, is when somebody goes to Google, types something into the search bar, and then your ad pops up. You know about search traffic because you see it all the time. Also, you see Facebook traffic, you see interruption-based ads, you see both these scenarios.

You just have to think, “How are my prospects going to find me the quickest and how are they looking for a solution to their problem?” For instance, if somebody is looking for custom contract manufacturing within Pennsylvania, let’s say, they are going to Google to look for contract manufacturing. Do you know what I mean? They are not waiting for a video to show up in their Facebook newsfeed, because one never will.

On the other hand, if you were selling a direct to consumer, let’s say a T-shirt, if you’re selling a T-shirt, you’re probably not going to go to Google and type funny T-shirt to wear to my aunt’s birthday party because you know the results of that are going to be shit. If you see a funny T-shirt pop up in your newsfeed, you, chances are, are going to buy it. Do you know what I mean? The scenarios are different. The contexts are different in both of those platforms.

Extend that to LinkedIn or Pinterest or Twitter or any of these other traffic channels. That’s what makes up the left-hand side here. Now, the reason it’s important to understand that is that, depending on how somebody finds you, that will dictate the conversion on the lead magnet. Right here is our trivial, quintessential lead magnet. We’ve talked a lot about lead magnets. Tuesday was entirely about lead magnets.

Fully Qualified Lead VSL

The other thing that we’ll do here is a fully qualified lead VSL, basically a video sales letter or sales video that is two minutes, three minutes. Then during that video, underneath you say, “Click the button below” or “Apply,” “Fill in the form below and schedule a call on our calendar.” Now that is going to give you a fully qualified lead.

They watched the video, like what you have to say, and they fill out the form. Then they become a fully qualified lead in your world. It gets sent to a sales guy; it gets sent to you. You get a text message, however, you have the automation set up. You’ll get that lead coming in your door. You may call them back and say, “Hey, I noticed you just filled out a form on my website. Thank you so much, blah, blah, blah.” Or you wait for them to schedule a call on your calendar. That’s an FQL. That’s a fully qualified lead sales video.

Email Lead

Now, if you are looking for just an email lead, then you can have a simple lead magnet up, a simple landing page that gives away your lead magnet, your pdf, your checklist, your free software, you’re whatever. This is the page we looked at yesterday. It can be as simple as just a headline and a couple of sub-headlines. Then you can go off and talk through a bullet point or you read the bullet points and then you can opt-in.

It can be an automated webinar landing page. It can be something like this: headline, sub-headline, video. This is an example of an automated webinar, but it’s still a lead magnet because we’re still generating a lead here. All we’re looking for is an email address. There’s a lot of ways that you can generate the lead in your lead funnel. The most important thing is you need traffic, you need your lead magnet.

Then once they opt-in, what’s next?

The best thing to do, once they are opt-in, is to kick them over into a confirmation offer. On the sales page, you have a short video that says thanks so much for your opt-in; thanks so much for downloading the report or grabbing the checklist or whatever. In your email, you will get your download link, but while I have you here, one question that we get asked often is how to X, Y, and Z. That is the perfect transition into your offer. It can be more elegant than that. It can be a little bit better scripted than that, but that is the transition that turns your free lead into a paying buyer.

Somebody comes in. They are opt-in for your lead magnet and sign-in. All of them can download your report. They agree to give you their email address and they are now on your marketing list. Then you pop up with a video and say, “Thank you so much. One of the questions we get asked so often by people who download this report is how to build something out of two by fours,” let’s say. “Well, as luck would have it, we have 27 projects that we will give you the plans for on how to build something out of two by fours, and that, my friend, is only $4.95. Click the button below to download said tutorial.”

Then they download the tutorial. Awesome. $4.95. You just worked a little bit of that ad cost off, meaning you just self-liquidated a little tiny bit of that offer. Now you can throw upsells after that. You can do one-click upsells and down sales. You’ll do so much stuff after that first sale is done.

Importance of Confirmation Offer

In that confirmation offer, that really is where this lead funnel turns into a VSL ascension funnel or a webinar funnel or a self-liquidating offer funnel or any of the other things that you can do. At the end of the day, you want to sell them something quickly so that you are paying for this traffic.

Right now, if you’re generating leads for $3 or $4, an email lead for $3 or $4, you’re doing pretty good. If you’re generating a fully qualified lead, something with a name, address, phone number, all that, for 20 bucks, 30 bucks, 50 bucks, you’re doing pretty good. You want to flip that lead into cash quickly so that you can then reinvest back into more traffic.

That’s why this confirmation offer is important in a lead funnel because we want to self-liquidate this funnel. We want to self-liquidate the traffic. Then after that, you can drop some upsells. You can do some down-sells. You can do automated webinars. That is what turns these little systems, these engines, into something that are doing five times the return on ad spend, or 10 times the return on ad spend, where they’re literally printing money every day.

You’re not paying for your leads. You’re literally getting paid to generate leads and to grow your list. That’s what digital business should be. Right? Traffic channels, you got a lead magnet, then you put a confirmation offer behind that lead magnet. Then after that, you’ve just got to worry about the fulfillment of the thing, make sure that somebody gets the pdf that they just downloaded, or they get the offer that they just downloaded, whether it’s video access or membership access or whatever. Then oftentimes you go through an onboarding scenario.

Now, if you have a high-end offer, let’s say you have a $2,500 a month coaching package. You are going to generate leads right here. You’re going to take Facebook traffic, Google traffic, re-targeted traffic, whatever. Then you are going to send them through your lead magnet, you offer. Maybe you’ve got a book and you can sell your book for $4.95 or $9.95 or $4 or whatever. That can work on your self-liquidating piece.

At the end of the day, if you can qualify your buyer and then you can onboard them into your coaching or you can call them on the phone and say, “Thanks so much for buying the book. What were the specific goals that you had in buying the book because maybe there’s something that I can help you out with pretty quickly.” That conversation will oftentimes turn a book buyer, course buyer, a lower ticket offer buyer, into a client, somebody who is paying you quite a bit of money every single month to transform their lives in a way that not just a book can do.

Accountability in Coaching and Consulting World

Oftentimes, in the coaching or consulting world, people are looking for accountability. In looking for accountability, that’s where your personal services are valued, whether it’s a mastermind or a coaching program or a digital course or whatever. That is how you flip these lead funnels into revenue generation monsters.

Now what we haven’t covered here is in this middle. As you know, sales funnels, lead funnels, whatever, they’re not just a collection of pages. They are, yes, the pages; they’re the pdfs that you download, but they’re also the emails in the marketing automation that go out, the text messages that go out, the emails that go out as somebody ascends. Oftentimes, we’ll do an exit pop on the lead magnet, so that when somebody hits the lead magnet page and doesn’t opt-in, well, they exit pop into an email sequence that brings them back to the lead magnet.

We want them to come back and say, “Hey, you didn’t download this yet.” Or we want them to come back into the offer. If they download the lead magnet, but they didn’t buy that confirmation offer, we want to send them emails to say, “Hey, come check out this $4.95 book, come check out this digital course,” because then once they’re a buyer, they get put into your fulfillment campaign,  they are now a buyer.

That is the lead funnel. That is how you turn a lead funnel into an offer, a self-liquidating offer funnel. Basically, you can just modularly build on this thing. You don’t need this whole thing upfront. All you need is some Facebook traffic, a landing page and a confirmation page. You can then add this email copy and add some different forms of traffic.

The most important thing is you want to make sure that you put an offer in there as quickly as possible, you’re able to self-liquidate some of that traffic. You have your Facebook traffic and it’s dropping into a lead magnet page. From there, on the confirmation, you’re making an offer. You’re making an offer for the product that you have or the product that you built or an on-demand program or whatever. You make the offer, you fulfill the buyers, and then that’s it.

For Questions and Guide

If you have any questions at all on this, the lead funnel, the scenarios, the creative that you need here, the traffic channels, whatever, go to DoneForYou.com/start, fill out the application on that form and then book a call on our calendar and we will get you all squared away. We’ll put together an action plan and traffic strategy, what you need to have, where you need to have it, all that stuff.

If you have any questions at all, go to DoneForYou.com and there’s a little chatbot in the lower right-hand corner. Just open it up. It’s got a little chatbot, but then you can feed right to a live person, just fill that out and then let us know. I will talk to you soon. All right? Have a fantastic weekend. If you need anything, just reach out. See ya! Bye.

Video Transcript: GSDdaily 004

Today, we’re going to chat about generating leads with a lead magnet, through a lead funnel. It’ll be loosely tied to this article:

The Ultimate Guide to Creating the Perfect Lead Magnet

Hey, what’s up? This is Jason Drohn, welcome to today’s Get Shit Done Daily. We’re going to talk about lead funnels and basically setting up a lead generation system that you’re generating leads for your business, for your enterprise, for your nonprofit, whatever, all the time, 24/7, when you’re working, and when you’re not. That’s the idea, right?

We are actually using a new streaming software today called StreamYard, which is pretty damn cool. Better than the preview. It’s far, nicer than what we were using, Restream, and that I can do some really, really cool stuff. Like I can share my screen like that and I can remove it, which is pretty cool because of that way… I mean, a lot of times this isn’t just riffing, I’m creating content for blog posts, but kind of talking through this stuff, and I already have 400 blog posts that have been written on Done For You, and all the other material and lead funnel stuff. Sometimes it’s easier just to kind of walk through that stuff and then if you want more you can obviously go click the link and do all that. That is kind of some of the low down.

Now for those of you who are new to this every day, 10 a.m. Eastern Standard Time, we stream live and the idea is to help you work through whatever it is kind of is catching you up in the moment. Because many new people are working from home, it’s a unique challenge because you don’t get to bounce anything off of coworkers. There’s a certain level of just masterminding coworking and stuff that happens through this when you’re working together when you’re working in the office and literally I haven’t had that experience in 13 or 14 years, 14 I think now because I’ve been working from home forever and there are unique challenges to pulling it off well.

I know after Charleston and I moved in together there was just… It’s different working from home, it just is. There are certainly some things, some best practices that go along with remote working and stuff. We’ll get into that stuff. I mean, by all means, if you have anything, go ahead and comment on it and I’ll kind of chat below, but at the end of the day, working remotely is in some ways better, in some ways worse than working in an office. I mean, from a better standpoint, there’s all kinds of tools and tech and stuff that you can use and it really puts the priority on getting things done, because in getting things done, that’s what your clients want, that’s what your boss wants, that’s what the company you’re working for wants.

All of the water cooler talk and the looking busy and all of that is literally stripped away. I mean, because your boss, your team, your clients, they don’t see any of that. All they see is what you are actually doing and what you’re delivering and what you’re turning around. That’s probably the biggest change to remote working.

Now today what we’re going to talk about is generating leads through a lead funnel. And there’s a couple of ways, so what I’m going to do is I’m going to pull up a blog post that we wrote on how to create a perfect lead magnet. Now your lead magnet is the thing that is going to… Is the thing that people are going to opt-in for.

Basically your lead magnet, somebody clicks on a banner ad and somebody clicks through a blog post, whatever, they go to your website, and then for the most part they land on a landing page. A great example of a landing page is actually right here. You probably can’t see that. I think you can see this if I open it up into a new tab though. This is an example of a landing page.

Literally, business accelerator toolkit for coaches and creators. Hit the download now button. This is a two-step opt-in. Basically, poop, enter your email address, enter their email address, and then they are off and running. It ends up being pretty cool, right? Now, what we need to do though is we need to give them something in exchange for their email address. That thing is typically what is called a lead magnet.

Now lead funnels take a lot of different shapes, a lot of different forms. At the end of the day, what you want to do is you want to give them something of value that you could pay or you could charge for and will help them in their life. And the best way to think about this is to think of your primary target market, your customer avatar. Like what little tip can you share with them that will get them taking action and will get them to opt-in, join your email marketing list and move them closer to buying. In a lot of markets, a simple PDF is really going to do the trick. A six to eight-page report, you can type up in Apple Pages or Microsoft Word, export it as a PDF, and then give that PDF away for free.

We just want to be really, really specific. Here are some example headlines just… Seven secret persuasion tricks to increase webinar conversion, or seven WordPress plugins that increase visitor engagement without them even realizing it, or seven email templates to re-engage the email subscribers who have already written you off. Every market has those little tips, those little strategies that somebody will opt-in for. And then what you want to do is you want to build a landing page around that market. Now in this example, literally our landing page is the simplest, cleanest looking thing ever. This converts really, really well. In other markets that might not, you might want to have a big background image or whatever, but all in all, works out nicely. There’s another example of a landing page and the survival space and then another landing page.

But down here below we start talking about the different types of lead funnels and lead magnets.

The seven types of Done For You lead magnets, one is a report or guide. Like I said, six to eight-page report that you can type up and you probably already have this thing done. I mean, if you’ve written a couple of blog posts, you can put those blog posts together, give them away for free as a PDF, and then boom, you’re in the game. You can give it away for free. You might not even need to export it as a PDF, you might just be able to literally link them directly to the blog post and call it good. It’s opt-in form and then the blog post and bam, you get their email address, they get the thing that they opted in for, and then you’re good.

The other thing is a cheat sheet or a process map. I actually just recorded a video on giving away one of these things for sales funnels. You will see that in the future, but basically, a flow chart that walks somebody from point A to point B. It might be whatever your market, I mean, whether you are an accountant or whether you are selling digital products or a coach or whatever, is there a process that somebody can go through and then give that thing away for free. Give it in exchange for an email address. A checklist is another great one, the software is another great one. I actually just had a call yesterday with a guy who writes software and he was going to give the software away for free to generate leads, but that was also his offer.

My advice to him was, look, let’s create a lead funnel that we can give away for free to your prospects, and let’s sell the software because the software is expensive to write and it’s also expensive to maintain. A checklist, another great freebie to give away and we’ve talked about this. I actually just recorded a video for one of these too. Videos, you can record a video and then give it away for free as a lead funnel generation.

We have typically had less luck giving away a video from a lead funnel standpoint in a lead funnel because the video was kind of synonymous with YouTube, people don’t necessarily value video the way they previously did and they don’t necessarily want to wait eight minutes to get the full impact of that video, to actually absorb the content. What they would rather do is download a checklist, download a process map or a flow chart or even a short PDF, skim through it, figure out what the hell you’re talking about, and then they kind of scroll back up to the top and then they watch the rest of it.

With a video, they can scrub of course, but then they miss it. Do you know what I mean? They might miss the payoff that they are hoping for. Oftentimes we don’t see videos work swell from a lead generation standpoint if it’s not highly visual in nature. Now a visual kind of thing, visual in nature, I mean it might be golf, might be fitness, might be even some survival stuff, but those are going to be some niches that video will be a little bit more impactful on when they’re actually learning how to do something.

I was just talking to Chelsea about how I have a couple of DIY Builds videos up and they’re in crazy traffic right now. Not necessarily views, but when somebody watches, they’re watching for a really long time. Like the last couple of weeks we’ve kind of entered into this kind of content consumerism, people are watching videos, they’re staying for longer, click costs are going down, banner impressions are going up. Lead cost is going down because there are just more people online and they’re staying for longer, and they’re doing more things. It’s nice that way. Do you know what I mean? Tutorials always, always, always a great way to generate leads and prospects. It is through a lead funnel is to give tutorials and offer tutorials. Now oftentimes, there was a piece of software called Clarify-it which lets your screenshots and then document the screenshots.

I don’t know of another piece of software out there that does that. I’m sure there is. I know Clarify-it kind of morphed into another brand, but I haven’t done it in a while but screenshot-based tutorials always work really well because they move somebody through like learning… Let’s see, quizzes and surveys, and chatbots, huge for regenerating leads. We actually just implemented a chatbot on the homepage of Done For You to see how it would work.

It’s already sending leads through our lead funnel to people who are already moving through it, which is fantastic. We’re actually using it for what you’ll see in pretty soon. It is a Done For You button that you can add into your membership area or coaching area. Also, an offer done for your services, and get paid a commission. It’s all based on this quiz survey chatbot model. The idea is that if you ask somebody a couple of qualifying questions before you ask somebody for their email address. They are more likely to give you their email address in exchange for results or in exchange for marketing or whatever thing that they want by going through the survey.

Now it can’t necessarily be kind of a weird survey, but you can also segment them into buckets and then send marketing material out based on how they answer. That is also really, really hot. Let’s see. We have some lead magnet ideas for coaches. In setting up lead funnels for coaches, lead generation for coaches, I mean there are some lead magnets you can use. For health coaches for foods, you can buy at the grocery store that they give you instant energy or three steps to changing any habits, no matter how addicted you think you are. Those are just some general kind of lead magnet ideas.

Real estate finding deals, flipping properties, that kind of thing. All in all, your lead funnel has a couple of core components. It has your traffic, you need a traffic source to have a lead funnel of course. You need eyeballs coming to your website, hitting your landing page, and then ultimately opting in or becoming prospects in one way or another for your business, for your thing. You need traffic, you need a lead magnet, you need something to give them for free in exchange for their email address. And then not only do you need to give them that thing, but you also need to market to them tomorrow and the next day and the next day and the next day and for years, I mean this is not open-ended or this is not a closed-loop thing.

You don’t write five days worth of email or seven days’ worth of email and then call it good and hope that they convert because they won’t, the majority of them won’t convert until the end of the first week or second week or month. We have people coming to us that are literally just getting started in some of our services six years later. If we would have stopped marketing to them then, I mean they would not have turned into customers. That’s the point of lead generation. You nurture them again and again, you move them through buying cycles, you nurture them, you send them blog posts, that’s the point of lead generation. It doesn’t just end after five days. You need traffic, you need lead funnels… You need a landing page.

A landing page, a great example is this. Nice and simple. We have other landing pages inside of our access CRM. There are landing page builders and all kinds of ways to create landing pages. But the most important part of the landing page is that it converts somebody to going from just traffic, somebody who’s visiting your website to ultimately opting in for your marketing message, and that’s how they become a lead. Your lead funnel is how you scale this thing from 10 leads to 20 leads to 50 leads to 100 leads. And then ultimately it’s how you convert that lead into a paying buyer so that you can then scale faster and stronger and harder and all of that other happy fun stuff. That’s the idea behind lead funnels.

Now if you guys have any questions, I think this question box actually works, the one that Restream didn’t. Go ahead, ask some questions. Let’s see. Otherwise, I’m just going to kind of click around here. It looks like we got some private chat options, which is kind of cool. Let’s see. Got a couple of banners, I’m going to post them… All right, I just chatted out, how are you doing to everybody. Let me know if you see that it would be awesome. All right, I think some of the platforms are coming back. It looks like it hit. All right, cool.

All in all, that’s lead generation. If you’re watching this and you have any questions on lead magnets, let me know. Like this, share it, whatever, that’d be awesome. In terms of lead magnets, some of the most successful lead magnets that we have ever produced are, one of them was the 100 email subject lines, it was nice, simple, quick to get going. And at the time we were generating email leads for about $2 apiece. Now that same lead magnet generates email leads for about $4 apiece.

We have seen very, very specific lead magnets converting for far less. In their survival market right now, we have a lead magnet that is converting for about 40 cents. 40 cents per email lead. It was 80 cents per email lead, but then it kind of… We have now, amiss the coronavirus and the lockdowns or shutdowns and everything else. It has really spurred the survival mentality so that lead magnet is performing really well.

It’s a 30-page ebook or something. It’s quite a bit longer, but checklists and build maps are working tremendously well. It is because they’re just compact and nice and focused. You immediately know what it is you are getting into. Now if your lead funnel starts with something like that, four ways to double the revenue of your business in the next 60 days.

It is generic and general and whatever that people just keep swiping, whatever, whatever, whatever, okay, fine. That’s the problem, that’s why you need to make these things super, super, super-specific.  Even this one, business accelerator toolkit for coaches and creators, this isn’t specific enough, but we don’t… This is very simple just to exit pop traffic. We don’t necessarily need… We are not paying for traffic or paying for leads here. That is the idea. Now, let’s see. All right, we got… That’s good.

All right, if you guys have any questions at all go to consultingsession.com, fill out the little form. Book a call with me and I’m happy to get on the phone and talk about your business.  We can talk about ad campaigns, or anything else, whatever you need. Literally, I am here at 10 o’clock every day, Monday through Friday. I will answer your questions and deliver content. Teach you the things that I know might help move your business forward. If you have any questions at all, go to doneforyou.com/gsd. Let me see if I can throw this in here. Ask questions for the next show at doneforyou.com/gsd.

All right, ask questions for the next show, you can type that in. I’m going to play with these banners over here. Let’s see. I’m going to create a banner and say, ask questions for the next show at… Let’s see what this does. All right. I’m going to show you this thing. Let’s see what this does. Woo, that’s pretty. Maybe I don’t want to scroll it as a ticker. Okay, let’s see what this one does. I’m going to show this guy… Oh, there it is, nice and big. Cool. No. All right, here’s another one. Get an action plan call at… All right, how about this one? We’re going to do this. Show this guy, bam, get an action plan call at doneforyou.com/start.

If you have any questions at all, go to doneforyou.com/start, sign up for an action plan call, and then we will put together a plan for web design, web optimization, ad management, whatever. As I said, we just want to get your shit figured out and help you move forward, help move your business online, help you get leads in sales and traffic, and all that stuff because literally I mean, I don’t know when this is going to kind of be fixed. I was just reading a business report that could be changed for the next 18 months or whole life could be changed for the next 18 months and we might have this rolling kind of blackout window or something, I don’t know.

All I know is that business will be different after this than it was before. And many people are going to now be turning online to do business because they have had to do it for a couple of months and they’ve gotten accustomed to it, same with remote work. And the companies who shut down, might not call people back or it’s not even they won’t call people back, but I mean, the entire country might go remote. I mean, there’s all kinds of random stuff that could happen. For me, I just want to help you get ahead of it. That’s really the idea. Now, if you have any questions, let me know and I will talk to you soon. All right, thanks. Bye.

The post How To Create A Lead Funnel For Your Website appeared first on Done For You.

The Need for a Marketing Automation Agency

A marketing automation agency can be your secret weapon when seeking to enhance your business’s marketing efforts. Contrary to popular belief, marketing automation isn't only for giant corporations but can be a game-changer for businesses of all sizes. In this guide, we'll focus on how to pick the right marketing automation agency to meet your specific needs and objectives.

Debunking Myths: Marketing Automation is For Everyone

Is Marketing Automation Overwhelming?

The term "marketing automation" might seem daunting, particularly if you're a small business or a creative agency. Rest assured, the right marketing automation agency will make the process seamless, efficient, and highly effective.

Marketing Automation Across the Board

Marketing automation agencies cater to businesses, big and small, spanning various industries. Whether you're a tech startup or a local retail shop, marketing automation is applicable and beneficial.

Critical Advantages of Partnering with a Marketing Automation Agency

Achieve Scalability and Efficiency

Its scalability is one of the most compelling reasons to work with a marketing automation agency. Automation handles repetitive tasks around the clock, freeing up your valuable resources.

A Hands-Off Approach to Lead Generation

Imagine generating qualified leads without lifting a finger. With the right marketing automation agency, you can set up systems that acquire, nurture, and convert leads automatically.

Not Just Set It and Forget It: Ongoing Benefits

Investment and Returns

While implementing automation requires an initial investment in time and capital, the long-term benefits far outweigh the costs. Your selected marketing automation agency will ensure that your systems work tirelessly, growing your business even when you're not actively involved.

Beyond Email: Multi-Channel Capabilities

The Misconception: Email is Everything

A common misconception is that marketing automation only involves email campaigns. In reality, a competent marketing automation agency can do much more.

What Multi-Channel Means for You

From SMS marketing to social media discovery and CRM synchronization, the right agency will allow you to reach your customers at every touchpoint. This ensures a customized and highly effective marketing strategy beyond simple email campaigns.

The Ultimate Advantage: Deep Customer Connections

What Meaningful Connections Can Do

A significant advantage of working with a marketing automation agency is forming more meaningful connections with your customers. Whether through personalized messaging or timing your customer interactions perfectly, automation enables a whole new level of engagement.

Final Thoughts: Simplifying Marketing Automation

Marketing automation may seem complex, but it's straightforward and highly effective with the right agency. If you're interested in diving deeper into this topic, we have a free webinar to watch to learn how easy it is to implement automation for your business.

By choosing a competent marketing automation agency, you’re not just buying a service; you're investing in your business's scalable growth and long-term success.

[Video Transcript]

Today, we will discuss what working with a marketing automation agency should look like. Now, there's a lot of different automation play. There are so many other things about marketing automation, so many different ways to cut it up and so many different ways to generate revenue from it, profit from it, and use it. But at the end of the day, some straightforward tools tend to be plug-and-play. From a marketing automation standpoint, how you combine those tools is just up to your imagination.

For those who don't know who I am, my name is Jason Drohn, creator of doneforyou.com. We specialize in creating offers, building sales funnels, and doing marketing automation and traffic for clients. Marketing automation tends to be a place we thrive in because it's the glue between many different things. It's the glue that brings a lot of other elements together. It brings the pages together, and it brings the email marketing together, and it brings outbound kind of SMS stuff, and sales, and sales staff, and sales teams and, pipelines, and workflows. It all comes together in this idea of marketing automation.

What should be the goal in setting up a Marketing Automation?

When setting up marketing automation, the big thing you're looking for is making sure that the different pieces talk together. They go through, and you have your marketing. You have your CRM that speaks to your sales pages and your sales page; they talk to your CRM, and then all of that.

What we're going to talk about today is what a marketing automation agency is going to do or should do to help you grow your business online.

First, as marketing artists, we do a lot of marketing automation. We're a marketing automation agency. Although, I don't classify that as what we are. We're more like a growth team that does marketing automation.

Marketing automation is a key fundamental kind of building block of what sales funnels are and what sales funnels do.

Everybody does a small amount of marketing automation. Some agencies specialize in marketing automation, though. I would say that we specialize in marketing automation. We can make the website do things you haven't seen before, even in some of the stuff we do.

DFY website Marketing Automation

It's funny because we have our page visits tracked to Slack every once in a while. If we have somebody's email address or phone number, and they come to our website and hit a specific page, then it will send up kind of a warning flare and say, "This person is on your page." Ding and the whole deal.

When that happens, it also outputs their phone number and email address. If you have been to our website and any of our sales pages, and you get an email from me or one of my staff, it's a personalized email. That is why. It's because we have Slack configured through Zapier. We have our CRM send an alert over to Zapier. Zapier makes connections between software. It's the API hub between a bunch of different, 1000s of other, applications. A CRM sends a Zap to Slack and says, "Show, basically ping, these people on Slack every time this person, or we know who a person is, who hit a sales page.

Every once in a while, if you get a call from somebody on my team or an email from somebody on my team or even me, it's because we're watching that channel. You showed up on that page and ping; we see your email; we see your phone number because you've given it to us in the past. Not because it's weird, and we're spying on the world. But it's because it's all used from our collected data.

There have been times where we've noticed, I've seen, somebody be on page two or three or four days in a row. I don't even wait for them. I'll call them and say, "Hey, what's up, blah, blah, blah. This is Jason. You know, I saw you were on the page." And they're like, "What? You know, like, that's creepy." I'm like, "Yeah, it's creepy, but this is what we do. This is marketing automation. It's what we do. We wrote a book on it. You know what I mean?"

A good marketing agency must be able to implement workflows that will reap benefits and rewards from marketing automation.

That is one of the blessings of marketing automation. When you can run it correctly, a good marketing automation agency can do that for you. That's the idea. They're going to be able to implement those same workflows so that you reap the benefit and reward from it. There are marketing automation agencies, and then there's marketing automation for agencies. Both of those things they're the same. Marketing automation is marketing automation, whether you are an agency that is using it for your clients or you're an agency that's using it to acquire clients. It's all the same thing.

It's connecting different pieces of software so that things talk and trigger.

Zapier

There are lots of ways to do marketing automation. Zapier tends to be the place that everything comes to. It's kind of the head between all of the different sides. If you're running a Facebook lead ad, you will use Zapier to put that email address inside your CRM. Let's go over here to apps. There's all kinds of stuff, Google Sheets.

Most of the Google Suite has some pretty exciting stuff:

• Google Drive
• Facebook Lead Ads
• ActiveCampaign
• Facebook Pages

All of the things that it can do. We can get or send Gmail emails to new leads from Facebook Lead Ads, which I don't recommend.

You can also get emails with new Facebook Lead Ads leads. You can send lead ads to different rows in Google Sheets. We do that all the time, especially for our real estate clients.

1. We'll set the trigger.
2. Facebook sends the lead-in.
3. Then, it adds them to the CRM.
4. Then, finally, it puts them in a spreadsheet.

The CRM triggers, then the email marketing workflows, and then the spreadsheet is what somebody would call a sales guy would start screaming and working those leads.

If somebody comes in from a Facebook lead ad, we can add or update active campaign contacts—lots of different things you can do there. Your imagination is the limit when it comes to marketing automation. It is that simple. There are so many ways to trigger all kinds of cool stuff.

Slack

Slack is huge. There are so many integrations you can run with Slack. Microsoft Teams is fantastic, too, but Slack will integrate with everything. I'm not in a Microsoft environment at all. I don't think I have any Microsoft products installed on my computers, maybe Skype. We set it up with our CRM. We'll have Facebook Lead Ads ping Slack whenever there's a new sale.

A new conversation goes off into Google Sheets. We can set up some stuff in Airtable in Slack for project management. We're used to having it, so we get a Slack notification every time a base camp task is updated. We've set it up so that there are KPIs inside ad managers that will ping a Slack notification.

There are lots of different ways to work. There are lots of different ways to work on that moving forward. Now, let's see if we go to some of the other methods.

Anyway, your marketing automation agency will know all of this stuff. They will learn to trigger things that will move somebody through your prospect's scenario and pipeline. That's just what marketing automation does.

Benefits of Marketing Automation

1. The first is you're going to sell more.

You're going to sell more because people are in front of you or your brand is in front of them, I should say. You're going to generate more revenue in the long-term from that.

2. Your brand will be remembered better.

You will also, and perhaps more importantly, you will be remembered better. If somebody is seeing your ads, emails, text messages, or whatever for months and years to come, they're much more likely to buy. I can't tell you how many times we ended up getting somebody. They come in, and the first time they ever bought anything, a book or maybe a video course or whatever. Then, all of a sudden, they're our best customers. They've been on the list for six years.

They're our best customers because it just took a long time to warm up to us enough or to be ready to buy something. But once they do, they're committed because they're getting results. They know our process, and they know us without working directly with us. It ends up working out that much better for them. Marketing automation makes that possible.

Our marketing and marketing automation agencies work to set it and forget it.

It's a big question. We get asked all the time, and the answer is not. Marketing automation will make you money long-term, but there are always rules and things that break.

I mean, marketing automation is very much you're looking at Zapier. I just got one yesterday. My Instagram Zap broke between Instagram and Google Drive. I have no idea why. I haven't investigated. But it shows that even though something has been working for years, sometimes it breaks. Sometimes, there's a coding issue. Sometimes, a lot of these integrations have three parties.

They have your ad account. You have two sides. Let's say Instagram and Google Drive, and then you have Zapier in the middle. You have three coding teams who are all trying to work together technically. They're building the frameworks for everything to coincide. Sometimes, it doesn't work out all that well. Sometimes, something will break for a few days, and then it will magically get re-enabled. There are just some things to look at there. Here are some things to take note of.

You are always going to think of ways to do things better. You're going to say, "Oh man, I should've sent lead ads to Slack rather than to a spreadsheet." As I'm talking about it, I think that because we go into a spreadsheet for our clients. Like, "Well, why don't we set them up with a Slack account?" There are always ways to do things better. You have to keep your mind open to it.

As I said earlier in the week, if you're researching and thinking, some of my best, most transparent marketing automation "gotchas" happen when I'm mowing the lawn. I don't know why. I'm just driving around, riding on a lawnmower, but then I'm like, "Oh, damn, I shouldn't do this. Or I should do that."

Some of my most significant kind of aha moments come from when I'm driving, which my wife pointed out. In the middle of this pandemic, she's like, "Yeah, we don't drive anywhere." She's like, "So you don't have any processing time." And it's right. She's absolutely 100% right, as always. And I don't. That's always what I did when I drove. I'd process things that happened during the week because we don't go anywhere, as you can tell by being in this office. However, we will start shooting some on-location live streams, which I'm excited about, at a co-working place in town.

Marketing Automation Tips

You want to email, SMS, significant, big marketing automation components—any alert, triggers, or anything important to your business is also essential. Suppose you need your sales rep to know immediately when something comes in the door. In that case, you can set up a marketing automation trigger, put it in Slack, send it to a text message, put it in a spreadsheet, whatever the motivation, or some other bell or whistle. There are all kinds of exciting things to do. You can download an app called If This, Then That: I-F-T-T-T, IFTTT.com. If This, Then That, it's on iPad, probably Android too. But it's kind of like Zapier, only it's mobile, and you can trigger all sorts of cool things. When a sale comes in, it can ding. You can change the lights in your room, and all kinds of fun stuff there.

Advantages of Marketing Automation

Now, one of the most significant advantages of marketing automation is it creates a customized personal; it just customizes your marketing message for your end-user. You can do so much to customize the way they're marketed. If you have a survey and there are four answers on a survey, and depending on how they pick one of those answers, you enter them into an email sequence. That's one way to do it. You can send them down different paths based on a link they click in an email or a page they visit.

They go to a particular page, like a Facebook traffic page or how to make a garden table out of two by fours pages, then you can send them three or four two-by-four emails. You can think about all kinds of really cool stuff if you just sit back and think, "What do they want from me? What can I give them to help them grow or help them transform their lives or help them do something better?" That's all marketing automation is.

For Questions and Guide

With that, if there's anything we can do to help, we're happy to. Go to doneforyou.com/start, fill out the little form, and book a time on our calendar. We will dig in and figure out where in your business, what in your business can be automated, where we can find traffic, and what kind of automated processes and sales systems we can set up so that everything scales well and fast and as mechanical as possible inside the framework that you're already working in. That ends marketing automation week.

The post How to Choose the Right Marketing Automation Agency for Your Business appeared first on Done For You.

Automated, sequential email messages are a great way to describe drip campaigns in plain English.

Often referred to as drip campaigns but also known by other names – automated email campaigns, drip marketing automation, email automation, lifecycle emails, autoresponders, and sometimes marketing automation – the idea is the same…

Drip campaigns are a sequence of marketing email messages that are sent out automatically on a preset schedule.

Picture this – one email will be sent out as soon as a new subscriber joins your list, another will go out two days later featuring your services, and one more will go out four days later asking people what they’re struggling with. That would be a time-based sequence.

The emails in the drip campaign can be triggered by actions the subscriber has performed or some behavior they have demonstrated on your website. For example, an effort is when a link in your email is clicked; A behavioral trigger can be a visit to a particular web page or a purchase.

NOTE: If you'd like to forgo the rest of this guide and skip right to the fun part of getting it set up, make sure to set up an Action Plan call with us through the Done For You Email Marketing page...  We'll get you dialed in quickly :0)

Table of contents

In this complete guide to drip campaigns and email automation, we're going to discuss the following:

Chapter 1: Why Your Marketing Needs Drip Campaigns
Chapter 2: Infographic: Drip campaign basics
Chapter 3: How is email marketing different from drip campaigns?
Chapter 4: When should you use a drip campaign? Drip use cases.
Chapter 5: Who runs drip email campaigns?
Chapter 6: How to create effective email drip campaigns
Chapter 7: Best drip campaign examples
Chapter 8: 7 Lessons Learned from high-performance Drip Campaigns
Chapter 9: Where drip campaigns go off the rails
Chapter 10: The tools you need for drip marketing
Chapter 11: How to measure drip campaign results
Video Transcript: Quick Strategies For Drip Marketing Automation

Why you need drip marketing automation campaigns

Combining marketing automation with drip campaigns can generate 20% more sales opportunities.

Every organization needs to run drip campaigns to reap the following benefits:

Be relevant with timely communication

With drip campaigns, you can deliver relevant information precisely when your users need it.

The information delivered through drip email sequences is activated by how a user engages with your brand and web assets and where they reside in the sales cycle.

Nurture leads until they are sales-ready

Drip marketing nurtures warm leads until they are sales-ready.

Drip campaigns can provide your business development team with an ongoing supply of prospects ready to close, making the most of marketing and sales effectiveness.

Work smarter with marketing automation.

Drip campaigns allow you to put tedious parts of the sales process on auto-pilot. Drip campaigns inform and nurture your business leads without you lifting a finger. This way, you can spend less time pitching your services and more time closing clients.

Infographic: Drip campaign basics

Want a closer look at drip marketing automation? Pardot has put together the infographic below to present the basics of what you can do with automated email campaigns. Click on the drip campaign infographic to zoom in.

Back to the table of contents.

How is email marketing different from drip campaigns?

You might be wondering how email marketing is different from drip email campaigns. Watch the video below, which explains where the two terms intersect and how they follow different paths.

When should you use drip campaign automation and drip campaign software?

Drip marketing is an umbrella that covers several different marketing techniques. But the end goal remains the same: keep users immersed in your product.

Let's look at a few use cases where creating an automated drip campaign may help you deliver better information to targeted viewers and convert them into paying customers. You might want to try some of these drip marketing examples with your subscribers, or perhaps these use cases will spark your imagination for other approaches to marketing your products using drip campaigns.

Nurture leads

You can't take every user by the hand through their buyer's journey, but drip email campaigns can do that difficult task for you. You can use welcome, onboarding, or abandoned cart autoresponder sequences to nurture your leads and prepare them to become paying customers.

Welcome

You could use a welcome email sequence to automatically send a new list of subscribers some of your most popular blog posts. Or, if you get a new free trial signup for your SaaS product, you could try a drip showcasing an example of how other customers use your product features.

Onboarding

Pageviews and free trial users are good, but ultimately, you need your users to purchase something from your business. That's where an onboarding drip campaign would come in handy: combined with welcome campaigns and newsletters, onboarding emails provide targeted messages to the customer, which are small wins for your business.

Abandoned carts

You designed compelling newsletters, offered flash sales, and tempted your user to click the "add to cart" button. But then, the user leaves empty-handed. Shopping cart abandonment can be a plague for an e-shop. But with a drip campaign to recover abandoned carts, you can reengage those customers and drive them back to complete the purchase.

Renewals

Whether your user renewed their membership or the subscription is about to end, you can leverage drip campaigns to captivate subscribers. For automatic renewals, you might use an autoresponder that sends users a notification that their account is about to be charged.

However, you need to test the effectiveness of this because, in some cases, it might result in people canceling their account before their subscription is extended.

If your subscriptions don't auto-renew, create your drip campaign with a clear CTA, asking users to commit to your service for another term or year.

Engagement

The math is quite simple: the more often someone interacts with your website, the more likely they are to become a paying customer.

Engagement email sequences are a drip campaign that encourages the recipient to return to your site and browse, triggered either by some on-page activity or complete inactivity.

Social networks are a fantastic example of using activity-based triggers for drip campaigns. If somebody on Twitter mentions you in their tweet, Twitter can send an alert-style email, motivating you to visit Twitter, see the tweet, and respond.

Courses

Putting together a drip campaign to deliver a multi-part online course is a way to repackage old content or promote new content, and it helps you attract more targeted subscribers. Plus, once the user receives the last email, they know your product and are ready to move deeper into your funnel.

Back to the table of contents.

Who runs drip email campaigns?

Bloggers

Promote a new freebie (ebook, checklist, or free course), automatically share your recent blog posts, and engage your audience in pre-launch campaigns.

Course sellers

Grow your list by dripping free email courses to new signups, segmenting your subscribers into interest groups, and send highly personalized emails to increase course sales. Build a referral program, so every student can refer their friends and earn a gift.

SaaS businesses

Warm up your leads and nurture them until they leave their free trial and become paying customers. Create an onboarding sequence to showcase your product features to new users. Reduce churn by timely managing subscription renewals.

Realtors

Stay ahead of the competition and follow up on your prospects effectively. Drip campaigns can do the work for you, as well as take care of most recurring tasks. The sky's the limit. Drip campaigns can nurture your real estate leads.

Insurance brokers

Any solopreneur or freelancer can deploy drip marketing campaigns and automation to their benefit. Take insurance brokers, for example. They need to constantly be in touch with different segments of their audience, i.e., cold leads, warm leads, customers, health plan customers home insurance customers, and so on.

Fashion industry

Set up drip campaigns to send out flash sales offers, happy birthday emails, customer satisfaction surveys, abandoned cart drip campaigns... you name it!

Beauty professionals

Track and automatically reward your most loyal buyers, use upsell and cross-sell to increase your revenue, or send personalized product recommendations based on behavioral patterns or the location of your customers.

Ecommerce

Cart abandonment drip campaigns, product replenishment drips, VIP customer reward campaigns, and upselling/cross-selling sequences are the most typical drip email examples in eCommerce.

Online entrepreneurs/affiliate marketers

There are unlimited ways to use drip marketing automation to grow your business. With drip campaigns, you can achieve any of the goals mentioned here, plus create any customized campaign, like promoting an affiliate program to grow your business even further.

If you are an affiliate marketer, you'll be interested to read this post about high-conversion affiliate marketing email sequences.

Back to the table of contents.

How to create successful drip campaigns

1. Determine your goal

If you have no idea what you intend to achieve, how can you even accomplish it? You have to choose whether to warm up your leads, get them to purchase, or take other action that serves your marketing goals. When describing your plan, you need to be specific if you want to be able to measure it.

2. Optimize your messages

Simply having a drip campaign in place won't bring you much. The information in these emails must be excellent. If you send poor content, the outcome will be lousy. If your drip campaign doesn't add value to the email recipients, it can harm your marketing because people will unsubscribe or even report you for spam.

Keep the emails short (up to 250 words), or your list won't bother to read them. Know that most of your customers are not exactly reading your newsletter instead, they are scanning through the content, so make your emails scannable.

3. Focus on your CTAs

When you start developing content for the drip campaign, think about this: What is it that my leads need to make a decision or take action? For example, suppose your objective is to activate more users of your SaaS. In that case, you might want to create an email drip campaign that describes the best functionality of your drip campaign software and shows success stories of how other people used it and got results.

On the other hand, you should aim to enhance people's confidence in your brand by building credibility - that is, if your objective is to sell them your products and services. You should be able to do this by educating them, addressing their concerns (i.e., removing friction), and presenting proof of how your product helps them materialize their aspirations.

4. Set frequency and timing

When it comes to the optimal email sending times, check your email marketing platform stats to see if any particular times of day generated more opens. About frequency, there is no one-size-fits-all guideline here. Typically, you should send emails more often when someone is new to your list and slow down as they go further down your funnel. You could start with sending emails once a day, then every couple of days, then once a week, and finally once every two weeks or so.

Of course, there are exceptions. Someone might be on your list for a long time, but suddenly, they express their purchase intent by visiting your e-shop and by abandoning a product in their cart. In this case, it makes sense to email them daily to recover the cart while the user is still warm.

Or you might segment old subscribers by having them sign up for a new ebook or whitepaper. Then, you could also email them frequently to educate them more on the particular subject and entice them to opt-in for one of your relevant offers.

5. Segment your lists

So, a way to optimize your drip campaigns, especially if your list has more than 600-700 subscribers, is to create segments. With segmenting, you can send different parallel campaigns but tailor them to specific groups of subscribers.

For example, you can design two separate landing pages for two different list segments. Now, when people subscribe to your list on one of those two pages, you'll be able to know what interests them more and add them to the better-suited email drip campaign.

6. Always measure performance

This goes for all your marketing efforts. You must measure the results to find and fix bottlenecks and optimize your marketing spend. With email marketing come basic KPIs like open rate and click-through rate. Besides those, we suggest that you measure the revenue your campaigns generate. The impact on your bottom line is all that matters. Set up UTM links within your drip campaign emails so you can track the complete funnel and identify the source of a sale.

Now, let’s move on to some drip campaign examples so you can get inspiration and ideas for your next drip campaign.

Back to the table of contents.

Best drip campaign examples

1. Example of an onboarding drip campaign

When someone turns into a buyer, you can schedule a series of email messages to encourage them to use your product and be satisfied. Here is an example of an email drip campaign for customer onboarding:

Email 1: Encourage customers to finish setting up their new accounts. Take them through the basic steps they need to take to start using your product. If the account is fully set up automatically, use the first onboarding email to welcome new customers and let them know you are available for a demo.

Email 2: Show them your training material and user guides. Give them links to resources, videos, your knowledge base, community forums, or FAQs. Encourage them to contact support if they need extra help.

Email 3: Point new customers to your blog, ebooks, or relevant beginner resources. Educate them, show them best practices, and anything else that will help them move forward and succeed. Show them that their success is your success.

2. Welcome email drip

The most basic drip that you need to have is the welcome email sequence. This is the first sequence activated after a new subscriber has joined your list. This is often the first impression people will get from your brand.

So, the welcome email is super important. Welcome email drips also serve to increase your bottom line. According to Experian, they generate 3x more revenue than other types of emails.

Have a look at this illustration of a welcome email from Yoga Pod. It offers a brief greeting, a vibrant video with real customers, links to explore the class schedule, and details about the business location.

SmartrMail also did a comprehensive review of the welcome drip series from Barnes & Noble. This drip campaign consists of an initial welcome message, then an email with a 15% off coupon, then recommended products, followed by an email summarizing the value of Barnes & Noble, and finally, an email informing customers about their mobile app. After this email series come the regular newsletters.

The value of this complete drip campaign example is that it gives users a thorough look at the Barnes & Noble brand and highlights the brick-and-mortar locations of the stores.

3. Retain current customers' drip example

There's a perfect chance that you will want to return the favor when somebody does something nice for you or gives you something. This natural urge to even the scales is called the reciprocity effect. Reciprocity can have a significant impact on customer advocacy, loyalty, and retention.

For instance, one of the top ways to keep current clients is to help them obtain more value from their investment in your product. You can deploy an automated drip campaign to share helpful content about market trends influencing their situation, inspiration, ideas and ways to use your product, and other practical resources to keep them engaged with your product and brand.

Look at this use case: After closing the sale, Contently's business development team sends customers regular emails sharing popular blog posts that bring practical value.

4. Drip campaign example to acquire referrals

About 83% of happy customers are more than willing to transform into your advocates.

The Yesware sales team sends out automated email campaigns to follow up with active customers two months after they join. When your team makes sure customers are satisfied and are seeing the value of the product and your support, it becomes easier to get upsell and referral opportunities.

In this example, the dripped sequence of messages looks like this:

Forty-five days post-close: The sales team sends the buyer a reminder email to confirm that they are satisfied and doing well. Then, they schedule a two-part email campaign to send to the client, with the first of the two emails going out that day.

Sixty days post-close: Email #2 is automatically delivered, wishing the client a happy two months. Yesware is asking if they know of any other organizations that would potentially benefit from Yesware's products.

5. Offer and promotion drips

Anything like offers, sales, promotions, other in-store campaigns, or seasonal campaigns can be added to a dripped series to automate the workflow. Such a drip campaign could include promo codes, discounts, limited-time offers, freebies, VIP access, or anything else you may use to drive a purchase.

You've got a 24-hour coupon! Claim this offer before it expires! These are great drip campaign examples of the subject lines of a promo email.

Moreover, customer milestones make fantastic reasons to present a one-time offer to your clients. Plus, contacting them as they progress lets you make your communication more personal. Email drip campaign ideas are when you send them a birthday email or celebrate their anniversary of becoming a customer.

Here's how Nike makes the most out of email drip campaigns to put birthday emails on auto-pilot:

So, instead of sending a primary "happy birthday" email, Nike rewards customers with a unique coupon code for a 25% discount on a product. It makes sense that you need to provide value, not just wish your customers happy birthday for the sake of it.

Back to the table of contents.

Lessons learned from high-performance drip campaigns

Neil Patel has published a fascinating blog post on seven lessons learned from top-performing drip email campaigns.

He studied seven branded drips that achieved their goals and presented the results in this article. In brief, here's what the best practices are:

1. Highlight the next step

Most free trials (~50%) don’t turn into paying users. People need guidance on what to do next, especially if they haven’t seen that ‘first win’ yet.

Neil gives the example of how Time Etc., a virtual assistant service, sends an early task or feature highlight to new free trials to activate them. The goal is to prompt people with a specific next step.

2. Use psychology and personalization

Neil uses drip email examples from different brands to demonstrate how psychological triggers (like urgency and scarcity) and personalization elements (e.g., location-based email campaigns) can generate more sales.

The lesson learned is that more sophisticated drips can increase your bottom line.

3. Reduce cart abandonment

While as many as 67% of potential e-shop customers might abandon a loaded cart, 81% of people looking to book a hotel or trip might also bounce.

In that article, there’s an example of how Expedia sends behavioral, event-based emails shortly after the user abandons the search for hotels in specific locations.

The moral of the story is that you can build a winning drip campaign when aligning what a web visitor was doing on your site with the email subject line. This aligns with what they were thinking about and will get their attention.

4. Start slow and escalate

Neil also teaches, when he brings up the example of one of Ramit Sethi’s campaigns, that you can fork a drip campaign to segment users according to their behavior (e.g., clicks) and use these segments to transition seamlessly from mentioning pain points to offering a solution.

5. Reduce churn proactively

A churn rate of 5-7% might be typical and acceptable, but anything more excellent can quickly send you out of business.

To cater to that proactively, you can utilize email drips that will be triggered at some points where you sense or predict churn. You can avoid churn by proactively responding to it.

6. Set up personalized notifications

Another drip campaign lesson is learned when Neil mentions how Mint uses email notifications to help its users recognize and understand their difficult situation and then explains how Mint can help.

One example of how Mint does that is by tracking personalized historical averages and then sending notifications or alerts when aberrations appear.

7. Timely and stylish communication

Finally, a lesson learned from op performing drip email campaigns is that contacting new user within a short time after they’ve signed up can help to activate them. The communication style and content, as well as personalization elements, are essential to keep your users coming back to your site and keep them engaged with your brand.

There’s a pattern among all drip campaigns that have a significant impact on their success. Personalization. Keep in mind that the more you can personalize your drip campaigns (using name, location, job title, stage of the customer journey, or anything like that), the better results you will get.

Back to the table of contents.

Where drip campaigns go off the rails

For every effective drip campaign, dozens crash and burn. But what makes a campaign go off the rails? These are some of the most frequent missteps with drip marketing:

Don't: Send too much email

A subscriber's level of engagement and stage of their journey can give you a hint about the ideal frequency of your emails. As we discussed, it's normal to contact the new lead every day soon after they've subscribed to your brand's mailing list. But when the user is mature, maybe once a week or every two weeks is best.

Don't: Email your list more than once a day.

Some marketers would say that mailing more than once a day can increase engagement. According to our experience, that's not true. It's a bad idea. It can come off as too salesy or aggressive, even intrusive, if you mail people more than once a day. They might think you are too desperate to get their attention - and that's not good.

As time goes by, you can look at your drip campaign stats and see what time of the day brings the highest open rates. That's the best way to do it, instead of sending a lot of emails to make sure the subscriber opens at least once.

Don't Resend old content.

Repurposing content for publishing on different media is a good content marketing strategy. But sending the same old content repeatedly to the same people will not go unnoticed.

Your audience will soon realize they are part of a robotic drip campaign that has lost the human touch. They will also think that your company has nothing new to say to them.
Make sure your drip email content is delivered once to every customer or lead, or else it will have the opposite effect.

Don't: Leave your sales staff in the dark.

In most companies, there is a gap to bridge between marketing and sales. What you need to do is use account-based marketing (ABM). ABM will help your business align sales and marketing efforts so that you derive the maximum benefit. If your marketing team launches a drip campaign but neglects to loop in your sales team, then prospects will wind up receiving both a drip campaign and a direct call the same day. This wouldn't be the end of the world, but can be confusing to receive mixed messages.

Establish regular sales and marketing meetings to discuss outbound strategies and campaigns.

Back to the table of contents.

Email Drip Campaign Software

Axis One: Convert customers with email marketing and automation

Axis One helps you contact and convert more customers by building email marketing campaigns that work. From sending broadcast messages to deploying triggered autoresponder sequences, all is done for you in Axis.

With this tool, you can achieve the ultimate goal of every business: get as many conversions as possible from the prospects that visit your website.

Watch the video below to learn how simple it is to use Axis and how it stacks up against competitive email marketing tools.

Some of the benefits you can reap from Axis include:

• Grow your email marketing list the simple way
• Send one-off broadcasts, i.e., email blasts
• Automate new subscriber onboarding with autoresponder sequences
• Create triggered email sequences that will automate your communications
• Effortlessly stay in touch with your past customers
• Reengage your list and convert more subscribers into customers.

All these reasons make it a worthy investment for your business. After all, you need to do email marketing if you want to grow your business. There is nothing quite like reaching your customers’ inbox when we talk about conversions!

Other Drip Email Software

There are dozens of tools available for managing your emails and crafting an effective drip campaign -- Drip, MailChimp, and Active Campaign are some of the most popular ones. But each of those marketing automation tools has a different set of features, limitations, and price points, so you'll want to review them thoroughly before committing.

Scripting: Autoresponder engine with email swipes and DFY scripts

Scriptly provides professionally written scripts that you can use as they are or customize to suit your business better. These scripts or email swipes will help you write high-converting sales copy immediately, even if you’ve never written a line of sales copy before.

As a Scriptly user, you’ll get instant access to:

• Autoresponder engine – This is a set of dozens of email sequences that are completely done for you. Anything from affiliate autoresponder sequences to webinar sequences is there.
• Page builder – Create any customizable landing page. All templates are tested and proven to convert to paid traffic.
• Customer avatars – There is no need for a separate tool to define different customer avatars to customize your marketing material to address other target groups. We have it all covered in Scriptly.
• VSL creator – Video sales letters can be easily created using Scriptly’s well-structured templates. For every part of the sales letter script, you can choose the sales copy that resonates with your audience.
• Webinar creator – Create your next webinar in minutes, not hours, with this unique fill-in-the-blank formula. The webinar creator is a handy tool that will help you get past writer’s block instantly.

Statly: Understand marketing data to improve sales performance.

If you want to succeed in drip marketing automation, you must be able to track and analyze data. See, you may be successful at attracting tons of targeted website traffic. But what if only 2% of those visitors convert, while the rest remain anonymous? Don’t you want a way to identify who they are, track their behavior, and keep them coming back? Of course you do.

How are users acting when they visit your website? In today’s competitive times, obtaining meaningful data is an integral part of a successful marketing plan.

This is where Statly comes into the picture. As the complete tool that helps you in real-time tracking of users leveraging the sales funnel strategy, it can immensely help your chances of converting traffic into sales. Statly enables you to obtain meaningful data to make the right business decisions.

But how does Statly work? Statly gives you a comprehensive idea of how your sales funnels are converting. It helps you spot opportunities and the parts of your funnels that need to be improved. Watch this video to learn more about what our patent-pending tool can do for your business.

Here are some of the salient features of the tool:

• Real-time website analytics
• Conversion tracking through sales funnels
• Tracking conversion opportunities
• Tracking sales and user behavior on the website

If WordPress powers your site, then all you need to do is install the latest version of our plugin to get started with Statly’s advanced analytics and sales funnel tracking. Click here to sign up for a free Statly trial!

With Statly in your arsenal, you can better optimize your automated marketing campaigns and the buyer’s journey so you entice more web visitors to convert into paying customers. Sitting in front of a load of data wouldn’t do any good, would it? But with Statly by your side, all these previously intimidating numbers will finally make sense.

Back to the table of contents.

How to measure drip campaign results

As with all business endeavors, establishing a set of metrics you will use to track the success of your drip campaigns is crucial to making the right decisions. So, what's the best way to keep track of how users are engaging with your content?

One of the best strategies to accurately track sources of traffic (and the funnel that follows) involves UTM codes (alternatively called URL parameters) -- small text strings that come at the end of a URL. UTM codes don't affect the destination. They add tags to the URL so you know where the visitor came from.

UTM

UTMs track web browsing via cookies in Google Analytics and other analytics suites. Using UTM tags, Google Analytics can show you exactly where a user has been before they visited your site and whether or not they've been to your website before, amongst other information.

When you use UTMs in your drip campaigns, you can track visitors coming from each email message that is part of your drip.

Google has built a custom URL builder that you can use to create custom UTMs.

The beginning of a UTM code is a question mark. At the end of a URL. Here's an example:

https://doneforyou.com/?utm_source=dfyblog&utm_medium=drip-campaigns-post

Whether you use the part after the question mark or not, the user will land on the same page. But if the URL is tagged, you'll know where that user came from.

A lot of the time, if you're using an app to manage your drip campaigns, the app will automatically tag URLs. So, you need to set up the tagging pattern once, and your app will do the rest for every newsletter you send.

Now, here are some vital drip campaign metrics or KPIs you need to measure regularly.

Depending on the sort of drip campaign software you are using, you should be able to find most of these metrics on your dashboard. For the rest, simple calculations would give you what you need.

1. Open Rate

Open rate shows the percentage of your email recipients who opened your message. This is an essential metric to evaluate because your email drips won't do much unless your list subscribers are clicking to open your emails. Opening an email means reading it in most cases.

How to calculate open rate: Total Opens / Total Emails Delivered

2. Bounce Rate

Bounce rate is the percentage of your emails that weren't delivered to your subscribers' inbox. There might be a lot of reasons for bounces, but the most common one is that the email address does not exist.

How to calculate bounce rate: Total Bounces / Total Emails Sent

3. Click-Through Rate

Click-through rate is the percentage of clicks on a link inside your email over the total number of emails delivered. Typically, getting your list members to click on a link within your email message will be the main objective of your drip campaign because clicking a link is equal to taking action.

How to calculate click-through rate: Total Clicks / Total Emails Delivered

4. Unsubscribe Rate

The unsubscribe rate is the percentage of people who unsubscribe following an email blast. If you send 1,000 emails and ten people click on the "unsubscribe" link inside your email, then the unsubscribe rate is 1%.

How to calculate unsubscribe rate: Total Unsubscribes / Total Emails Delivered

5. Conversion Rate

It's all about conversions. So, the conversion rate is the percentage of the people on your list who completed an action (e.g. filling out a form or purchasing a product) after receiving your email.

As explained before, you will need to have UTM links in place to track the whole funnel from click to purchase. Click the link to read more about how to keep track of the complete customer journey.

How to calculate conversion rate: Total Conversions / Total Emails Delivered

6. Drip Campaign ROI

Your campaign's Return On Investment is the overall return on your money spent on the email drip campaign.

How to calculate drip campaign ROI: ($ Sales-- $ Invested)/ $ Invested

7. List Growth Rate

This is a generic measure of how good you are doing growing your email list. List growth rate is the rate at which the number of people on your list has grown over a specified period of time.

How to calculate list growth rate: New Subscribes-(Unsubscribes + Complaints) / Total Subscribers (over a period of time, e.g. the last month).

So, that was it! The Complete Guide To Drip Campaigns And Email Automation.

We hope we did a good job explaining what drip campaigns are and how marketing automation works towards optimizing your processes and increasing your revenue.

Email drips or email automation or marketing automation, whatever you call it, is here to stay; jump on the bandwagon to reap the benefits of automated lead generation, lead nurturing on auto-pilot and sales conversion 24/7 using email drips. Click here to go back to the top of the article.

Video Transcript: Quick Strategies For Drip Marketing Automation

Today we're going to be talking about drip marketing automation.

This is going to date me a little bit but back when I first got into internet marketing 14 years ago, but I remember listening to an audio program from this guy named Eben Pagan and Frank Kern. They were talking about the miracle of email marketing in building your email list, and this thing called an email autoresponder.

The magic of an email autoresponder

This email autoresponder, basically somebody will go to a landing page, they'd fill in an opt in form for a lead magnet or a freebie of some kind, a bribe, and this autoresponder would send them email, after email, after email, after email. Day one it would send an email, day two it would send an email, day three it would send an email. So, that was this autoresponder. The big company back then was a company called AWeber, and they're still around. They're still actually a great drip campaign software. They're also in Pennsylvania here, but AWeber created this autoresponder so that an assistant, or you, or whoever wouldn't have to actually email your list every single day based on when somebody signed up. So day one, the email goes out. Day two, the email goes out. Day three, the email goes out.

So, everybody is happy and everybody is being marketing to automatically. It's the beauty and the magic of technology. Now fast forward to today, and that autoresponder has since been renamed a drip email sequence or drip marketing.

The evolution: drip marketing automation

So, drip marketing is same thing as an autoresponder. Email one goes out, email two drips out the next day. Third email drips out the next day. Fourth email drips out the next day. Your membership content is dripped out week, after week, after week. So, this drip is now basically what the terminology is calling automation or autoresponders. Now, when we get to drip marketing automation really, the automation piece just adds another layer on top of it. So, the automation piece adds a trigger. So, now you have this email, this drip marketing sequence that is set to go out. Email one, two, three, four. It's set to go out.

Now the automation piece adds in a trigger, and the trigger might be a tag is added to a contact record. This person visited a landing page. This form was filled out. This webinar was attended. This survey result was submitted. So, there's lots of triggers that will fire that drip marketing automation, and that's where the magic all comes together. So, it's the trigger. When we build sales funnels for our clients, we will go in and we will set up a bunch of drip marketing already because we already know how people are going to be moving through the sales funnel.

Ideas for drip email examples

Some of them, the biggest, most common drip email examples are we will set up a lead magnet fulfillment sequence. So when somebody downloads a lead magnet, then they go into this fulfillment sequence. The fulfillment sequence drips out, day one, drips out the link, the download link that they can get the report. Day two, maybe it drips out the social media profiles for our client. Day three, what we're trying to do is we're trying to bond them. It's called an indoctrination sequence. So day two it might be social media profiles, day three, "Hey, this is what we do." Day four might be the about page of day five is, "This is why we do what we do." So, it's basically telling the story of our client.

Webinar Promo Campaign

Another example of a drip marketing automation campaign that we have, that we put together for our clients, would be a webinar promo campaign. It's a four email sequence that promotes a webinar, or a webinar replay sequence, which is a six email sequence that we use to promote the webinar replay. Or, a strategy session promo sequence. So, these we already have all loaded up inside whatever CRM our client is going to be using, because we know that these emails are going to be used.

We're going to be increasing website traffic fast through a sales funnel. Now we have to figure out what triggers.

1. automation piece of the drip marketing automation
2. triggers are going to fire
3. forms are going to be figured out
4. pages are going to be visited
5. webinars are going to be attended
6. if that person signs up for the webinar and doesn't attend, what happens?

All of those triggers then put people in different drip marketing campaigns.

It layers all of that complexity in on top of itself. So, that's some great drip marketing examples. Ways that you can engage your folks through your sales funnel. Another thing is an affiliate sequence, so finding three, or four, or five, or eight affiliate products in your space that you can promote and get paid commission. Another drip marketing example would be looking at all of your blog posts over the last six months and then taking your best ones, putting it all together into an autoresponder, and then letting your prospects go through it on autopilot. So that they're bonding with you and engaging with your company without you actually having to do something.

Deploying the best drip campaigns now in terms of the best drip campaigns, there are so many examples.

Many different ones to use. My absolute favorite are Axis One, Infusionsoft, Ontraport, and ActiveCampaign. We have clients using all of them. Infusionsoft, a little bit bulky. It's Keap now but like I said, I've been doing this a long time. So, it will always be Infusionsoft to me. Ontraport is one that we use personally for our stuff. We use Axis One personally for our stuff, and then we also use ActiveCampaign for a bunch of clients. ActiveCampaign, brilliantly awesome drip campaign software however, it doesn't let you do much from a sales pipeline standpoint. It doesn't let you do much from an API tie in standpoint, so it's one of the reasons why we choose the other three unless our client is just looking for drip marketing automation, that's it.

What is an excellent open rate in an email marketing drip campaign?

That's an interesting question because when somebody is brand new to you, your open rate is going to be high. So if somebody signs up for a lead magnet, then that first email that they're going to get is going to be an open rate of 50%, 60%, 70%, even if it's not double opt-in. Then from there, it's going to go down. It might go down to 20%, 30% for the next couple of emails. Once you get to two weeks, three weeks, four weeks out then your open rate is going to be probably between 16% and 20% unless they purchased something.

If it's actually a buyer's list, then your open rate is going to be high for a really, really long time because these are buyers. As long as you didn't sell them some shit product, then they are going to love you for a while. Especially because you're emailing them. So, that is one of the biggest reasons why your buyer's list, the metric is at 16% more profitable than your prospect list, and that is why. So if you are looking for drip marketing automation software, then check out AxisOne.io. If you would like to talk about setting up marketing automation for your business, setting up your products, setting up services, and figuring out how best to use drip marketing automation for you or for your clients even, then go to DoneForYou.com/Start.

GSDdaily 078

This is episode number 78, how to set up drip campaigns and email automation. This week is marketing automation week. It was so funny, I actually talked to a guy yesterday named Clint who literally geeks out on marketing automation the same way that I do, which is, I mean, it's this magical thing, really.

When you have one piece of software that can talk to another piece of software and you can send all kinds of interesting things back and forth and really is, it's magical, because you can set the few things up so that if somebody hits a website, then you get a ping and slack. Nuts, right? You're able to literally see the life of your website, the life of your sales funnel, who is coming to your sales funnel, what their phone numbers are, what their email address is. Then you just pick up the phone if you want, if you want to be that aggressive from a business development standpoint.

It's pretty cool the way marketing automation or marketing technology or martech or adtech or whatever kind of fun little synonym you want to put into play. I mean, it's funny how all of those things come together to just give us something us marketing nerds can geek out on. That is pretty cool when you can reach out and have an impact in somebody's life, help them make some transformation, help them on their journey without having to do it personally, without having to do it one-on-one. That's the fun part.

How to Set Up Drip Campaigns and Email Automation

For those of you who don't know who I am, my name is Jason Drohn, the creator of doneforyou.com. We specialize in three things, setting up offers, helping build offers, helping build sales funnels, and then also setting up marketing automation and traffic. That is where we live. It's the thing that I have spent the last 14 years of my life perfecting. It's what my team does every single day.

This is called The Complete Guide To Drip Campaigns And Email Automation. We're going to talk through it. I'm going to show you some cool stuff.

Now for those of you, if you have marketing automation set up in your business, just say, "Yes," because marketing automation really is super, super important.

It started back a little while ago. I don't even know how long ago, 16 years ago, 14 years ago maybe. It started as just an email autoresponder. The simplest form of that is in Gmail. When you set up your vacation message, that is an autoresponder. When you get an email, then a vacation message triggers out, so it alerts the person that you were on vacation and you will not be getting back to them, and here's the number to call if you have an urgent problem. That's the simplest form of an autoresponder.

Sequence of Autoresponders

Now the next level higher is actually just a sequence of autoresponders. It's an autoresponder that's set up and sends multiple emails or multiple text messages or whatever. What this lets you do is it lets you predefine how people, what copy is going to be going out for somebody to read. You get to write five, seven, 10 emails once, and then on day one, that email goes out and somebody gets it. On day two, the next email goes out and somebody gets it. On day three, the next email goes out and somebody gets it.

It's powerful in simplicity because when you have a sales call, you can literally just put somebody on that list, and then they get the next 30 days' worth of email from you. You aren't writing any of it. You're not sending it one-on-one. It doesn't even enter your consciousness. The software just sends it and the person receiving it, usually knows it's an email autoresponder at this point, but they didn't use it. But even now seeing your name pop up in the inbox, seeing your image, your logo, the copy, the content, all of that stuff, it helps them know, like, and trust you. That is what good marketing automation does. That's what drip campaigns do.

Now drip campaigns, there is a sequence of marketing email messages that are sent out automatically on a preset schedule. That preset schedule can be daily, it can be every other day, it can be every three days, it can be at 7:00 a.m. every morning, it can be at 11:00 p.m. We try to send them out first thing in the morning. We try to make sure that they are going out a first thing or as first thing as possible.

Why you need drip marketing automation campaigns?

1. You want to be relevant with timely communication.

You don't ever want somebody to forget about you. Never, ever do you want them to forget about who you are, what you do, what you stand for. You want them to remember you, to remember your brands, remember doing business with you, to remember getting value from you. That is one of the biggest things, one of the biggest reasons why email automation is so important.

2. You want to nurture leads until they are sales-ready.

Not everybody who comes to your website is going to be ready to pull the trigger and buy something right now. You want to help them get there. That might mean a month's worth of warming up to you. It might mean days or hours worth of warming up to you. It might mean years of warming up to you. Marketing automation buys you that time so that you are able to market to that person without it involving considerable mind share from you.

If you have a list of 70,000 people, you might only actively be doing business from maybe a consulting standpoint, with 150 of them and at any time. But that also means that how many tens of thousands of them are engaged with you ready to become your next customer. It's all because of marketing automation.

It also lets you work smarter. It lets you work smarter with marketing automation. Think about it hard once and then you put it together and then you dial it in forever.

Infographic On Some Drip Campaign Basics

Now here's a little infographic on some drip campaign basics. I will let you explore that, some other little videos and stuff. Just some very simple sequences that you want to have in place when you start. You want to nurture your leads. That might involve podcasts and blog posts, other pieces of content that you create. You want to welcome them onto your list so that they are seeing what you do. They're being onboarded correctly. You want to make sure to send abandonment cart emails. Those abandonment cart emails, it's a marketing automation thing. If somebody hits your order form but then doesn't buy within an hour, you want to send them emails and say, "Hey, you really should go back and buy. Your discount is expiring. Your whatever is expiring," and hit them with a couple of emails there. That's marketing automation.

Anytime there's a renewal, so whether it's a monthly subscription renewal or an annual subscription renewal or whatever, and they're almost at their end. The subscription renewal is every 30 days usually. On day 27, day 28, you should email them a report or email them something nice.

Reengage them in your brand so that they feel value a couple of days before it's time for them to renew.

This encourages them to stick around longer. It's a very simple trigger. It's like if they sign up now, that first one goes out on day 27, the next one goes out 30 days after that, so it's day 57. The next one goes out 30 days after that, day 87. Let the software track it, let the software handle it. All you got to do is think about it. Just think about it hard for an hour and put a couple of blog posts together, put a couple of leads together, whatever, figure out what you're going to do for that person, and then let the software handle it.

Engagement is another one. If somebody needs to be reengaged, if they haven't done anything, you haven't seen them, heard from them, they haven't been to your website, they haven't opened an email in 90 days or more than you want to try to reengage them. If they don't reengage, you cut them from your email list because you want your sender score to stay high.

Drip Your Course Through Email

One of the cool things about drip automation is you can actually drip your course material out through email. Rather than go through the hard work of protecting your membership website, doing the login and the password and all that other stuff and protecting the pages and then worrying about some folks not being able to login or some password reset reminders or all of the customer support that goes with membership, which there is a lot, you can literally just automate in an email. They buy a course on day one, they get the first email. In that email, they get access to all the videos. On day eight, or seven, whatever, they get access to the next lesson, the next module, and that's all the videos.

You don't have to worry about a login. There are benefits to log in, of course, but there's also a lot of drawbacks to forcing a login. It just depends on how committed you are, if you have a support team. If your mind getting support reminders about passwords and stuff, it might be simpler just to kind of let it publicly available, but not have that URL show publicly, like in Google so you can have them de-index it.

Who runs drip email campaigns?

Bloggers, core sellers, SAS businesses, realtors, insurance brokers, fashion industry, beauty professionals, eCommerce online. Basically, if you have a business, you should be running email, you should be running marketing automation. That's really all there is to it.

Now we talked a lot about this yesterday, but basically, there's a couple of different things. Every marketing automation lives in this triggered category right up here, so in the center in the white there. Every automation has a trigger. That trigger activates the content. It activates the dripping material that's going out, it also activates any nurture sequences, but everything has a trigger. The automation doesn't start until the trigger fires. That trigger might be a URL visit, it might be a form fill out. It might be somebody logging into a CRM and manually adding a tag. Everything has to trigger in order for it to go out.

Determine your goals for your marketing automation

You want to make sure to determine your goals when it comes to marketing automation. That is a very kind of macro question. What do you want your prospects to do? If your goal is to have your prospects sign up for a strategy session with you, then everything, all roads lead to Rome. All roads need to end at that strategy session. It might be a call to action in your blog posts, it's going to be a PS, and all of your up on emails, all your webinars are going to pitch that strategy session. All marketing automation needs to be constructed around that idea of your goal is X so all automation is pointing to that one area.

That lets you optimize your marketing messages. It lets you know what your language is going to be like. It lets you focus on your CTS so that your calls to action there. All of that stuff, super, super important.

Frequency and Timing

Then your frequency and timing. We talked about this on Monday, but how often do you mail? How often do you set it up so that somebody gets something from you? Personally, we do usually daily. Daily emails go out and if somebody doesn't want an email, they just delete it. But most of our folks open and they at least open and read. Then there are the people who are engaged, click, go over and watch the live stream, go watch a video, go read a blog post, whatever.

Very little of what we do is a direct link to a sales video. Most of it is content-based, and that's by design. The people who want to buy something, end up buying something down the road. But a lot of that is based on the segments. Who are our more engaged buyers, who are the folks who just signed up, who signed up through a webinar, and maybe they're going through a replay sequence, or did they just find us by visiting the website and opting in for something?

Those segments tell us a lot about their intention. Inside your CRM, you want to set up groups. The group might be a tag, it might be a sequence, it might be a thing. But then that group is how you trigger the marketing automation itself.

Make sure to measure performance

Then you will always want to make sure to measure performance. What are your clicks, opens, or 90-day engaged numbers? How many people did you sign up for your list yesterday? How many emails did you send? All of that stuff is you can just set up a good dashboard for it. Most good CRMs have dashboards like that, how many emails were sent, how many people are on your list, all that stuff.

Onboarding Drip Campaign

Now, some campaign examples. There's an onboarding drip campaign. Email one might encourage customers to finish setting up their new accounts. Then email two shows them around your training material, maybe user guides give them some demo videos and stuff. Email three is going to point customers to a blog, maybe some updates, maybe some ways to keep track of what is new and exciting in your world.

That's an example of a nice onboarding campaign. A lot of these you can just kind of click-through. There's a welcome email drip sequence that we talk through a little bit. You can retain a customer or current customers. There is a drip campaign example to acquire referrals. That one I think is going to be really good for a lot of you. Email example, email two examples.

Offer and Promotion Drips

Then we have the offer and promotion drips. When we are trying to get somebody to buy or when we maybe do a flash sale or send out a discount code, then that stuff would be in there too.

Let's see. Use psychology and personalization, reduce cart abandonment where drip campaigns go off the rail. That's a funny picture. I didn't take that. That's funny, but it looks like something Sebastian would do. Let's see, resend old content. Don't leave your sales staff. Drip automation software and so on and so forth.

Marketing automation is something that you need to have set up in your business.

If you haven't already addressed marketing automation and you don't have a plan for it, you don't have the emails that are supposed to go out or even an idea of how those need to go, then definitely by all means set up an action plan call with us. Over at doneforyou.com/start, you can book a call with my team and me.

What we're going to do is we're going to look at the sales funnel because the sales funnel is really kind of the big piece. I mean, it's the big visual component of your process. You have your lead magnets, you have your webinar registration page, you have your webinar replay page. You have all of that stuff up live in public, but then you have this underlying piece, which is marketing automation.

Sales funnels don't work without marketing automation.

A sales funnel that is just pages is very simply just pages. It is a collection of pages that do certain things, but without marketing automation, none of the rest of it works. When somebody signs up for your lead magnet, then they will get no emails telling them what to do next. If somebody signs up for your webinar that is going live in 15 minutes, they will get no replay emails without marketing automation. If somebody goes to your webinar and books a sales call without marketing automation, nobody would get the reminders for that sales call. Marketing automation is the glue that really brings all of this together.

It's something you need to address in your business, whether the sales funnel is built, or whether you're thinking about building a sales funnel, all of it needs to be addressed through this lens of marketing automation. Click funnels are great. The lead pages are fine. Optimizepress is fine. So many of these page funnel-building software is completely awesome, but they're page builders. They don't have this underlying kind of marketing automation component. Click funnels to have something. Does it do what you need it to do? Maybe it's a great scenario, maybe it's not. You just need to know what you're looking for and what that end result is and then what the capabilities of the software are going to be in order to really put everything together.

For Questions and Guide

We will be happy to explore that with you, all the way from a done-for-you sales funnel, all the way to sending traffic to marketing automation. Just go to doneforyou.com/start, book, fill out the little form, book your call and we will get started there. If you have any questions at all about getting all of this stuff set up, just comment below and I'll make sure to kind of backfill on any comments and answers and we'll go from there.

Thank you so much for joining me today. I will see you tomorrow. I think tomorrow we're going to talk about SMS maybe. We're going to talk about different marketing automation. I think it's going to be SMS. Show you a couple of cool examples. And then Friday, we're going to wrap up the marketing automation week and I will talk to you soon. All right. Thanks. Bye.

The post How To Set-up Drip Campaigns And Email Automation appeared first on Done For You.

Introduction: Why You Need Marketing Automation Workflows

You're missing out on significant revenue opportunities if you're not leveraging marketing automation workflows to nurture leads and drive them down your sales funnel. With the integration of marketing automation in popular email marketing platforms like MailChimp, there's no excuse for letting your contacts sit idle.

Neethere'sting Automation Help? Click Here!

What Are Marketing Automation Workflows?

Understanding the Basics

Marketing automation workflows are the backbone of a revenue-generating strategy. They allow you to automate marketing tasks in a structured and systematic manner. For instance, when someone visits your website to fill out a form or seek more information, a marketing automation workflow ensures they receive timely and relevant emails.

The Role of Email Sequences

Upon capturing an email address through an opt-in form, the first step is usually to send a welcome email sequence. This sequence introduces your business, explaining who you are, what you do, and why the prospect should consider working with you.

Setting Up Your Marketing Automation Workflow

The Importance of Automated Welcome Emails

The key to a triumphant welcome email sequence is to introduce your business and set the stage for future interactions. With a well-designed marketing automation workflow, you don't have to send these emails manually; software like Adon'tRM can handle it.

Behind-the-Scenes Automation

The beauty of marketing automation is that it operates behind the scenes. All your marketing activities, including emails, text messages, and other tasks, are automatically triggered without you lifting a finger. This automation lets you focus on warming up your leads for future business.

Segmenting Leads in Your CRM

Why Segmentation Matters

Effective marketing automation workflows rely on segmentation. Depending on your prospects' actions—whether they fill out a survey, download a report, or engage with your emails—you can categorize them into different segments. This ensures they receive content most relevant to their interests and stage in the buyer's journey.

Sales Automation and Workflows

When running buyers ' campaigns, your marketing automation workflows must be tuned. For example, if you're promoting a Memorial Day sale, your entire market should be on that. You don't want to confuse your audience by sending unrelated don'ts during the promotion.

Nurturing Leads Through Automation

The Art of Lead Nurturing

Lead nurturing is another critical aspect of a robust marketing automation workflow. Through emails, you can introduce your team, showcase case studies, and explain why the prospect should do business with you.

Upsells and Cross-Sells in Marketing Automation

Maximizing Revenue Opportunities

Your marketing automation workflow should also include strategies for upsells and cross-sells. Automated emails can encourage customers to complete the purchase if they buy an E-book but skip the upsell for a video course.

Re-Engaging Your Email List

The Last Chance Offer

If a contact hasn't engaged with your content for 60 days or more, your meeting automation workflow should automatically send them a re-engagement email. This could be a special offer or a free report to recapture their interest.

Onboarding New Customers

Creating a Seamless Experience

The customer journey doesn't end with a purchase; it's just the beginning. Mardoesn'tautomation workflows can help you onboard new customers effectively. Automated emails can guide them through the following steps: scheduling a call, logging into a course, or watching video.

Conclusion: The Future is Automated

Marketing automation workflows are not just a 'nice-to-have'; they are essential for any business looking to scale. from sending welcome emails to segmenting your audience and nurturing leads, automation can handle it all, so if you haven't yet implemented a marketing automation workflow, haven't time to start.

The Power of Marketing Automation Workflows

Marketing automation workflows are the unsung heroes of modern digital marketing. They allow you to automate complex tasks and nurture your leads in a personalized way. In this guide, we'll explore seven essential types of marketing automating workflows that can transform your email marketing strategy.

1. The Welcome Email Sequence: Your First Impression

What is a Welcome Email Sequence?

The welcome email sequence is your first interaction with new email subscribers. It's a one-time workflow designed to introduce your brand. It's set the stage for future communications.

Why is it Important?

A well-crafted welcome email sequence ensures your new contacts don't forget about you shortly after signing up. It provides a brief orientation about your brand and can deepen the relationship immediately.

How Many Emails Should It Include?

Generally, a welcome email sequence doesn't need to be extensive. Three to four emails are insufficient to make a lasting impression.

2. Segmentation and Engagement: The Backbone of Marketing Automation Workflows

What is Segmentation?

Segmentation is one of the most crucial types of marketing automation workflows. It involves dividing your email list into smaller groups based on specific criteria like interests, behavior, or demographics.

Why is Segmentation Important?

You can send highly targeted content and promotions by segmenting your audience and increasing engagement and conversion rates.

Criteria for Segmentation

You can segment people based on various factors, such as:

• The lead magnet they've downloaded
• The landing page they visited
• The automated webinar that they attended
• Their engagement with your campaigns

Note: Surveys can also be a powerful tool for segmentation.

3. Sales Automation Workflow: Converting Leads into Customers

What is a Sales Automation Workflow?

This workflow is designed to convert your leads into paying customers. It's essentially a series of promotional emails aimed at instigating a purchase.

Targeting the Right Audience

The effectiveness of your sales automation workflow depends on how well you've segmented your list. It's best to send this workflow to highly engaged prospects, and It's a segmented list for maximum impact.

Triggering the Sales Sequence

The sales sequence is often triggered when a new subscriber shows interest in a particular type of content or lead magnet. Depending on their engagement, you can present them with various offers until they make a purchase.

4. Lead Nurturing: Building Trust and Credibility

What is Lead Nurturing?

Lead nurturing is a marketing automation workflow designed to move subscribers further down your sales funnel by providing valuable content over time.

Why is it Important?

Lead nurturing builds trust and credibility, making it easier to convert subscribers into customers when the time is right.

Crafting the Lead Nurturing Sequence

The sequence should be tailored to the stage of the buyer's journey your leads are in. By addressing their buyer's concerns and demonstrating the value of your offer, you increase the likelihood of conversion.

5. Cross-Sell/Up-Sell Workflow: Maximizing Customer Value

What is a Cross-Sell/Up-Sell Workflow?

Once a subscriber makes a purchase, this marketing automation workflow encourages them to buy more through cross-sells or up-sells.

Why is it Important?

Since the customer has already shown trust in your brand by purchasing, this is the perfect opportunity to increase their lifetime value.

How Does it Work?

This sequence targets only those who have made a previous purchase, offering additional products or services that complement their initial buy.

6. Re-Engagement Workflow: Winning Back Lost Subscribers

What is a Re-Engagement Workflow?

As your list grows, some subscribers will inevitably become disengaged. This workflow aims to rekindle their interest and get them to interact with your brand again.

Why is it Necessary?

Inactive subscribers can harm your email deliverability. A re-engagement workflow helps win them back or identify those who should be removed from your list.

Strategies for Re-Engagement

The workflow should include catchy and compelling offers to encourage subscribers to open your emails and engage with your content.

7. Onboarding Workflow: Ensuring Customer Success

What is an Onboarding Workflow?

Onboarding workflows are designed to help new customers get the most out of your product or service. They are especially crucial for SaaS, mobile apps, and subscription-based businesses.

Why is it Important?

Proper onboarding ensures customer satisfaction and increases the likelihood of retention.

Onboarding Best Practices

The onboarding emails should highlight critical features of your product and guide the customer through the initial stages of using it. This can be coupled with in-app prompts for a more comprehensive onboarding experience.

Work faster with marketing automation templates.

The thing with marketing automation workflows is that they’re set and forget. Take these ideas we’ve outlined here, set them up in MailChimp or any other service, and rest assured that they’ll be working for you 24/7.

Most email marketing companies provide their subscribers with marketing automation templates. And some of them are also free. For example, MailChimp's automation workflows are accessible and templated for its 2,000 subscribers.

Automation templates will make your life easier, as the essential workflows, triggers, and actions are already in place. You only need to customize them to your liking and, of course, add the email content.

The post How to Optimize Your Marketing Automation Workflows for Higher Conversions appeared first on Done For You.

Are you looking for a complete guide to marketing automation? Also, are you ready to implement marketing automation or find a marketing automation agency to grow your business? Are you curious about what tools you can use to automate your online marketing? If you answered “yes” to any of these questions, then you’ve come to the right place.

In this article, you will learn:

• Benefits of marketing automation
• Why it is important
• The definition of marketing automation
• How to integrate automation into your business
• Common mistakes that are associated with marketing automation
• Impactful automation workflows
• Links to tools and resources to help you get started right away.

Let’s dive right in.

Benefits of marketing automation

This article will reveal everything you need to know about bringing automation and marketing together. But first, let’s look at some of the benefits of automation.

Μarketing automation is growing at a rapid pace. And the reason is obvious: it helps deliver more leads, better conversions, and increased sales, and all of that happens on autopilot.

On average, 51% of companies are already using marketing automation, while over 58% of B2B companies are on the verge of adopting the technology. Businesses that harness the potential that technology has to offer have witnessed significant growth in leads and sales. Additionally, they have increased productivity by 14% while reducing marketing overheads by 12%.

For businesses, automation offers a remarkable opportunity to improve efficiency, minimize costs, and deliver a better customer experience. However, embarking on the journey of marketing automation may seem challenging, but with expert advice, it may be simpler than you think.

Why is marketing automation important?

Here are some quick facts about why you should opt for marketing automation:

• By the end of 2019, the marketing automation software market is estimated to be worth $5.5 billion.
• B2B marketers report the #1 advantage of marketing automation is that it helps generate higher and better-quality leads.
• On average, 30% of B2B marketers said that automation helps them save time, while 25% stated it helps in big data analysis.
• Investment in marketing automation tools shows a steep rise and is projected to reach $25.1 billion by 2023 from $11.4 billion in 2017.

The image below shows the Global Marketing Automation Technology Forecast, 2017 to 2023.

Source: Emailmonday.com

In this regard, John McTigue, EVP of Kuno Creative, said:

Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don’t do that. They want to learn at their own pace and be reached when they need more information or are ready to buy. A well-constructed marketing automation strategy makes that a reality.

What is marketing automation?

Marketing automation is about the software and the processes that allow businesses to execute their online marketing actions automatically. Automation helps to adopt a relationship-oriented and real-time approach to marketing campaigns, improving productivity, efficiency, lead generation, and revenue.

As defined by Marketo,

Marketing automation is a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies like yours can increase operational efficiency and grow revenue faster.

Another definition by SearchCRM goes like this, “Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient and makes new processes possible. Marketing automation is an integral component of customer relationship management.”

Having understood why marketing automation is crucial to your business, let’s explore how you can automate your marketing campaigns to drive quality leads and increase your revenue.

How to integrate automation into your marketing strategy

Here’s how you can put your marketing processes on autopilot to boost efficiency and increase your revenue:

Step 1: Identify the right tasks to automate

What are your marketing team’s most cumbersome and repetitive tasks? That’s where marketing automation can help free up time, which can be utilized on tasks that need the expertise of your salesperson, such as client interaction or building a strategy.

Automation can be effective for lead nurturing, customer communications, social media management, content scheduling, analytics, and market research – typically any task that does not require active human engagement. Say, for example, response emails. Automating your emails can dramatically minimize the burden on your marketing team. Similarly, identify all your marketing campaigns that are time-consuming and can be automated. This will help improve workforce productivity and efficiency considerably.

Step 2: Automate your email drip campaigns

Emails are still one of the most significant driving forces behind increased sales. However, managing email marketing campaigns is complex, especially when they aren’t just about one or two emails, but 20 or even more.

It isn’t simple to handle that campaign volume manually as it involves everything from building a mailing list, creating a compelling email body, adding personalized welcome messages, sending emails in bulk, following up, etc.

These eat up much of your marketing team’s time, affecting their efficiency.

Axis: A powerful, yet simple-to-use, marketing automation tool

It is time to break free from the conventional approach of setting up email marketing campaigns and adopt advanced tools such as Axis Marketing Automation. It takes email autoresponders to another level, thanks to its numerous features.

Here’s how you can automate your email campaigns with the help of the Axis powerful suite:

• The tool helps build your email list, and manage traffic and lead generation campaigns by writing the ad copy, effective targeting, and nurturing the leads through dedicated email marketing campaigns.
• Its powerful email autoresponder aids in writing all your email copies for internal and external promotions.
• Done For You Email Marketing and Automation tool will deploy excellent-quality landing pages with high conversion potential. This ensures a high percentage of sales funnel conversions.
• The tool is tailor-made to suit any email marketing platform your business is built in.
• The email automation tool is 100% system-based, which means it continues to work even when you are not. All features of the software are set to target the prospects and drive leads, any time of the day or night.

By automating emails, businesses can boost productivity in a significant manner, while targeting the right set of audiences with a compelling message that inspires them to convert into potential leads.

Step 3: Choose the right automation software

When you plan to take the “marketing automation” jump, you must select the appropriate tool that assists you in the process without overburdening your budget.

There are many automation tools available today; so make sure you choose one that best suits your requirements. It should be easy to use and meets your budget. Do your research well, seek recommendations, or opt for a free trial before you enter into long-term commitments.

For example, Axis is a powerful software suite that makes automation and email marketing a breeze even if you are a non-techie. It is one of the most useful tools for marketers struggling to find the right tool for their email campaigns. Additionally, its advanced drag-and-drop campaign builder makes marketing automation simple, effective, and hassle-free. So choose wisely and streamline your marketing campaigns while improving efficiency.

Step 4: Nurture your leads with automated follow-up

Automated workflows are a great way to follow-up with your customers in a personalized manner. Through these workflows, you encourage them to take definitive action and finish what they started. Lead nurturing through follow-up is effective in driving more conversions. Automated follow-ups help bring leads back to your website, and enable you to build strong relationships.

Only 20% of the total leads are ready to buy when they first visit your website. This shows marketers need a dedicated process known as lead nurturing to build qualified leads and continue till the time they are sales-ready. When done strategically, lead nurturing can help increase sales leads by 50% while reducing the cost per lead by 33%.

Moreover, your marketing team doesn’t need to spend their valuable time in this as everything is being automated while adding a personalized touch.

Check out the example below to see how HubSpot Academy uses automated, personalized follow-up emails to bring back prospects and inspire them to take action.

Step 5: Personalized email autoresponders

Who doesn’t love receiving warm wishes and surprise gifts on special occasions! Your customers love it too.

Sending automated emails to wish them on occasions like birthdays or anniversaries can help build strong relationships. Your customers will develop brand loyalty, which can go a long way in converting them into sales. Email autoresponders are most effective in sending personalized messages while keeping the efforts of the marketing team to a minimum.

See the example below:

Source:Knowledgebase.constantcontact.com

Step 6: Manage your social media accounts on autopilot

Integrating marketing automation into your social media campaigns is another good way to maximize conversions while reducing costs and improving efficiency.

There are two ways you can run your social media on autopilot. First, you can automate the post-distribution process, as you’d do with emails. Second, you can set part of your growth strategy on autopilot.

Automate social media content distribution

Regarding social media content distribution, do you send the same status update or post on five different platforms manually? Not only it is annoying for you, but for your followers too – coming across the same update on different channels. However, with marketing automation, you can handle the challenge efficiently.

Some tools help you connect to five social media accounts from different platforms. You can then set unique messages for different channels and also schedule when you want the posts to be updated on social media. This is an effective way of connecting to your audience on various social media platforms but in a less cumbersome way.

Automate audience growth

To automate your social media growth, you can use tools that let you see who your followers are; who you follow; or who are your followers, but you do not follow them back, etc. Based on data, you can run autopilot to take specific actions.

Common mistakes to look out for

Implementing marketing automation? Avoid these common mistakes:

Automation is a powerful tool for business management and growth. As a result, it is prone to misuse.

It is easy to implement a solution on a large scale, larger than you can manage effectively. Then, you might just lose control of what’s happening.

Also, it is possible that, charmed by what marketing automation can do, you might deploy spammy tactics that will put your business on a blacklist. So, be sure to send only relevant emails to your target audience at the right time.

Automation can be pointless if you don’t have the right processes and design in place to convert leads into customers, or, generally, maximize the result of your efforts.

Moreover, when you are aimless, the process may seem to be too expensive with a not-so-promising result. So, set your goals right, be specific, and take the correct approach. Track and measure results.

Automation is no panacea for all online marketing ills. As with every tool, its goal is to help you optimize what you previously did manually. If the process is wrong, automation tools won’t save the day.

Learn more about how you can avoid common mistakes in the process of automating your business.

Done-for-you automation solution

Sometimes, no matter how simple it may be, you need someone else to take on your project because you just want to focus on your projects. As an entrepreneur or small business owner, you might be falling into the trap of becoming a jack of all trades. But think again; You know it is not possible to do everything – and do it all right! A wise business owner focuses on what he or she does best, and leaves the rest to his or her team, or simply outsources processes.

Impactful automation workflows

There are 7 main types of email automation workflows. Each of these categories can have a lot of variations, depending on the industry and business goals, but here are the basic email autoresponder sequences.

1. Welcome email sequence
2. Segmentation / Engagement sequence
3. Sales automation workflow
4. Lead nurturing sequence
5. Cross-sell / Up-sell sequence
6. Re-engagement email workflow
7. Onboarding automation

Read more about these 7 impactful marketing automation workflows and get instant access to autoresponder templates.

The thing with marketing automation workflows is that they’re set and forget. Take these ideas that we’ve outlined here set them up in MailChimp or any other email service and rest assured that they’ll be working for you 24/7.

Online business automation tools and resources

There are A LOT of tools that can help you automate your online marketing. It’s easy to get lost in software reviews and comparisons while wondering if you’ll ever be able to deploy tools and processes painlessly, and also manage everything optimally.

In this article, we have touched on why Axis, our own robust automation suite, might be the right tool for you. If you want to learn more and see firsthand how Axis can help you automate your customer communication, lead generation, and campaign management, book a free demo and consultation.

It’s time you stopped missing out on opportunities, forgetting things, and doing email communication manually! Today, there are tools for automating repetitive tasks and processes that can take a lot of weight off your shoulders. Learn more about how you can escape the rat race and lean on marketing automation to manage your business 24/7.

To learn how to get your email marketing done for you, click here!

GSDdaily Episode 76

In today's GSDdaily, we are going to kick off marketing automation and doing marketing automation to convert more traffic into sales, which is why we're here, which is why we do what we do. At the end of the day, we try so hard to get customers and prospects and folks signed up for email lists and leads fully qualified and otherwise that a lot of times we forget about some of the backend automation that is going to make that lead purchase or increase conversions at a very significant rate. That's what this week is all about. It's about converting more of your prospects into sales and using marketing automation to do it, so you don't necessarily need to have a person, a body who is pressing the keys and clicking the mouse and picking up the phone call. It's trying to automate as much of that as possible.

I love systems, processes, and building stuff that works again and again. One of the coolest parts about marketing and sales is you can automate 80 or 90% of it, to the point where if somebody enters your funnel. They come in. They come into your funnel. See a Facebook video, they see a Facebook ad, whatever.

They come in and they opt-in for something, they watch a webinar or whatever, but then it might be that it takes them three hours to make it through your funnel where they sign up for a sales call with you, or it might be that it takes three years for them to sign up for a sales call with you. But when you have marketing automation in place, then you are always marketing to them between the three hours and the three years and everywhere in between, because they're seeing your ads, they are receiving emails from you. Things are happening when they interact with your website, things are happening when they watch a video from you.

Marketing Automation

There are lots of ways to cut up marketing automation. But at the end of the day, it is all based around this idea of triggers. These triggers flip a switch and say, "If this person does this, then this happens," or, "If this person does that, when that happens," you know what I mean? That's what this week is going to be all about.

I have a marketing automation guide here for you that we're going to kick through.

One of the benefits of marketing automation, by and large, it lets you sell more stuff.

At the end of the day, only so many people who come to your website are going to buy anything, half a percent, 1%, 2%, 5%.

There are very few people who are going to purchase. That's just how it is. If you have 100 visitors, you might have two sales. Also, with 100 visitors, you might have five sales. If you put 100 people on a webinar, you might have 12 sales. It just depends on the price and the marketing and all that other stuff.

But the benefit of marketing automation is that even though they don't necessarily buy right away, they're still receiving marketing from you. It might be the email or SMS text message that goes out. It might be the email sequence that fires after somebody goes to an add-to-cart page or an order form. There are lots of ways that marketing automation is going to trigger, but that is the primary benefit. You sell more stuff without necessarily increasing payroll, without increasing human capital, without increasing mind share in your office. You set it up once and it just goes for you. It might be a retargeting campaign. It might be emailed. There are lots of different kinds of marketing automation, but at the end of the day, it's all designed to increase sales.

Why is marketing automation important?

By the end of 2019, last year, the marketing automation software market is estimated to be worth $5.5 billion, which is ridiculous. I mean, from an automation standpoint, that includes companies like Zapier, which includes companies like Salesforce or other CRMs. Salesforce., The report that I heard or read at the beginning of 2020 was that Salesforce, which is the largest CRM in the world, had $13 billion worth of contracts already signed for the next three years. They could not sell another thing and they're still going to make $13 billion. It's just crazy for software.

On average, 30% of B2B marketers said that automation helps them save time, while 25% stated that it helps big data analysts. And the big data piece is interesting because I mean, I... We're growing fast, so some of what I was doing last week was putting together reports of all the people who hit certain sales pages so that we could automate some of that marketing from an email, outbound phone call, text message standpoint.

I ran a report that said, "Who are all the people who are in our CRM who hit this page in the last six months? And then of those people, how many do we have email addresses for? How many do we have phone numbers for?" When you have marketing automation set up, you can run all kinds of really crazy, really detailed, specific queries like that and get real data and say, "All these people, they're subscribed to the website. They've opened an email in the last three days. They were on the website and the page," so on and so forth, "Call that person." Do you know what I mean?

We have Slack set up to do all kinds of really crazy marketing automation stuff, but we even have Slack so that if somebody goes to a sales page, like the sales funnel development page, if you land on it if you go to that page right now and actually in our CRM, then it will start dinging who is on that page. It will give us a Slack notification, "Mark is on, Bob is on, Sandra, is on," whatever, and we will see who was actually on the page and if we have the phone number, we have their phone number too.

If you guys want to run a little example, so let's see ... If you want to go to that page ... This is kind of going to be fun. If you are in our CRM and you go to this page, I will be able to see who was there in realtime. It was 9:54. There was a Sean there. That was a little bit before we started. There was an R. Saunders, a Brian Wright, there was a Gerardo who was there a little bit earlier. If you go to that page right now and you're in our CRM, then it will ding and say who's there. Just an interesting little test.

But anyway, so the importance of marketing automation. What is marketing automation? How do you integrate marketing automation into your marketing? The first thing to think about when it comes to marketing automation is what do you need it to do? There are so many different ways that marketing automation can benefit your business. But what can it do? What will it do? And how does it aid your process?

I talk to people all the time, and especially businesses who are doing half a million, a million, three million, $5 million a year, you already have your internal processes. There's a workflow. Even if it's not well-defined, there's still a workflow in your business for turning prospects into customers and then fulfilling and onboarding those customers. So there is something specific to that process, and marketing automation needs to add to that. It needs to automate some of that process.

The goal of marketing automation is not to make things more complex. It's to make them run better and also give you some better insight into the prospects and customers that are coming through without introducing a whole lot of new weird bottlenecks.

For instance, sales. If you have an outbound sales guy and they are paid to cold call dial, 100 calls a day or whatever, then a better alternative and a better solution for their time might be setting up an automated webinar funnel or a Zoom presentation funnel, where he gets people onto this presentation, onto the sales call, this one to any kind of presentation multiple times a day, so he might have four people or 10 people or 12 or 100 people on this presentation and then he's just basically pitching everybody and then having them go schedule a call on his calendar afterward.

Completely doable. It changes his dynamic. Rather than cold calling a bunch of people, getting a bunch of nos, maybe getting through the gatekeeper a couple of times and reaching the decision-maker at some point, now he's got 25, 30, 50 people a day who are sitting in his presentations and then the interested people are booking calls in his calendar. It flips the dynamic.

When that is true, you can employ all kinds of marketing automation, like if they scheduled a call, they get a couple of emails. If they didn't schedule a call, they get a couple of emails. You can send outbound text messages. You can send confirmation emails. Still, in that particular scenario, you can automate a lot of it, but what I always tell our clients is to make sure that as soon as somebody schedules a call, you send one personal email and that personal email is supposed to connect with them.

You show just a genuine interest in what they're doing, their business, their whatever, whatever it is you're selling, show a genuine interest in them, and then close that email with a question, so it's a personal one-on-one thing. And oftentimes you'll find that when somebody replies and engages in a conversation, your strategy session is going to go incredibly well. It's just a change in dynamics. There's a lot of things you can automate, but there are some things that you shouldn't.

One of the things, probably the easiest thing to automate is your drip email campaigns, your email sequences. If somebody comes in, they download the lead magnet, then they get these 20 emails. That's why we built our email copy app because at the end of the day, running email sucks. Writing blog posts sucks, too. Writing, in general, is just not a whole lot of fun, but you need to do it because that's how Google sends you traffic and that's how people engage with you. You got to have content. Email is one of the easiest things to automate. That's why we built to access, and that's what triggers our CRM.

Now, email, the triggers are anything and everything you can think of. If somebody downloads a report, they get this sequence. For visitors on the page, they get that sequence. If somebody goes to the order form and doesn't buy, they get this sequence. There are lots of ways that you can cut up email and email automation based on lots and lots of different triggers. It's the easiest one to automate.

The second easiest to automate is SMS. You can do a lot of text message marketing in a very automated way when you understand that somebody's text messages are sacred almost. I mean, so we don't do a lot of broadcast text messages, meaning we don't just drop text messages and think that we're going to be pushing traffic the same way we push traffic through email. Text messages are very timely. They're very time-based notifications. If you send a text message, you want the person receiving the text message, you want to convey urgency. It might be a live event that is about to go live in 15 minutes. It might be a discount code that is about to expire.

That's really about it. Anything more than that and it's going to seem like you're just crying wolf. If you send daily text message reminders about some random fucking promo, then you're just going to get unsubscribed and piss off people. My wife, there was a ... Who was it? There was some retailer that was sending text messages the same way they would send emails. And I mean, the first one was like, "Maybe somebody made a mistake," and the second one was like, "Delete." That's just how text messages go. It's a very personal method of communication so you just want to consider that before automating your SMS.

One of the places we've seen it work well is events, live events where the host, the event owner wants to communicate throughout the event with live guests, and that has worked out well, like, "Hey, remember to do your homework for tomorrow," that kind of thing. But now who knows when we're going to be able to do live events again. Well, some people are doing live events again, but the way we used to do them, at least.

You also want to make sure to nurture your leads. Not every email automation should be sales-based. You don't want every email going out, every notification, every whatever to be sales-related. Also, you want to give a lot of content, so you want to bond with your audience. You want to send them to blog posts. Blog posts are a big one.

Here's a little story. Four or five years ago, before I purchased DoneForYou.com, we were doing a lot of sales funnels and all that stuff, and I was promoting a lot of affiliate products and I would promote the affiliate products, not every day, but pretty often. And I remember sitting out on the back deck shortly after we moved into this house and I was like, "My list doesn't even know who I am because all I'm doing is I'm basically giving them a lead magnet and then sending affiliate offer, affiliate offer, affiliate offer."

And we were making great money doing it. But I wondered, "What am I sacrificing because of it? What is the opportunity cost of making the affiliate money?" And I realized that it was just much, much more valuable to not promote any affiliate products and then do videos, do blog posts, and at the time we were writing a blog post a week or whatever. So I would mail the blog post and then I might mail a lead magnet and then I might mail a promo video or something for one of our software offers or whatever. But I felt that people were learning more about me, and they were engaging more with me and that has just kind of been the MO ever since then.

Now we don't ever mail affiliate products. We might do a favor for a client or if we think that somebody has something cool that you guys would love, then we'll promote it whether it's a video or we'll mail it out, but we don't take a commission for it. That has been nice, because now it's like, when we create the content, we mail it out, like these live streams. We mail these live streams out every once in a while.

We're going to start doing it more, just because people are like, "Oh, I didn't know you were going live." We go live every day at 10:00, every single day, Monday through Friday. This is episode 76. We've done it 75 previous times. Wherever you're on YouTube or Facebook, this is where our show is. Every day, 10:00 AM Eastern, this is where we go live. I've been thinking about pushing it to noon or one though, just so our west coast friends can jump in rather than have to watch the replay later. But I don't know. You can comment on that. If you would like to see these things a little bit later in the day, then just let me know. We might push to one or two or noon or something.

But yeah, you want to blog, you want to live stream, you want to podcast. You create the content that you're most suited to create and then use that content in your emails and your marketing automation. One of the things that I used to do and still do, when we write a blog post, let's say about sales funnels, then what I do is I mail that sales funnel post out to the list and then I just literally drag it up into my automation for sales funnels. I mail it out to the list.

You get the content. And then now everybody who comes in later, they see that blog post later, or if it's about email marketing, I'll mail it out to the list and then I'll drag that thing over into the email marketing sequence. What I'm doing is I'm only adding our best content to our automated email sequences, and now those automated email sequences sometimes are 80 and 90 emails long because I write it once, then I use it in multiple ways.

You want to nurture your content, nurture your leads through your automated follow-up. You also want to personalize remodel responders. I'm up on the fence on this one. I like the idea of graphical HTML newsletters. I don't know that they work any better. What they do is they do let you do a couple of things in the same email, which is nice. This email that you're looking at, literally is, "Happy birthday to you," so happy birthday. There's a message in there. Then we have, "Enjoy 50% off," a nice graphical coupon. And then down below, we're inviting them to connect with us on Twitter, Instagram, or YouTube, and we're also doing a little bit of branding.

This one graphical newsletter is doing a couple of things as opposed to a plain white text-based email that is copy and then a link and then that's it. You can only promote one thing. You can ask for one action inside of a text-based email. With HTML, you can ask for two, three, four actions. The conversion on that email is going to go down because you're asking for more things. It's just one of those things. If you, really, really care that they convert into one offer, just make one offer in an email. However, if you want to give somebody your main offer and then down below, you might want to promote a book, like some of the stuff that we do.

Every once in a while, I mean, most people are to do that top thing. They're going to go through and do the thing you want them to do. However, every once in awhile, I mean, not every once in a while. I mean, we sent out an email, we'll sell eight or 10 books and the bottom banner block underneath all the text and all the other stuff we told them to do, and we'll sell some books if that's where they want to go next.

For me, the way I see it and the way I'm viewing it in my mind at least is that we're presenting people with more options. If they want to go watch a video, that's awesome. But I would rather just go buy a book just because that's how I enjoy learning is through the written word as opposed to having to wait through a video. And even in waiting through a video, I usually do two times speed or two and a half times the speed just to get through faster, just to get the meat, you know what I mean? That's how I listen to audiobooks is two times, two and a half times, whatever. It's up to you. Marketing automation, use HTML newsletters, don't use them. It's up to you. Test them.

You also want to manage your social media accounts on autopilot. I use Hootsuite for all of our management, Hootsuite. Two Os. I use Hootsuite for our social media management. I just have the professional version, although I think we're going to start doing a little more so I'm going to upgrade to the team, basically every morning what I'll do is I will log in and just post a bunch of articles. We're going to start doing some small, condensed social videos, Gary V style, which I'm pretty excited about, so you're going to start seeing those a lot more.

In social media, that's always your outermost arm. You have your social media profiles and posts and all that stuff. You have your videos and you have your posts and you have your live streams and all that stuff. And then they come into your inner circle, which is all your landing pages, your landing pages, your sales videos, all that stuff. I should draw this out. Your landing pages, your sales videos. Then you have your innermost circle, which are your buyers. In terms of engagement and commitment, automation is going to take them through all of those.

But you have your outer ring, which is all your outer channels, I should say. That's a pretty cool graphic. I'm going to draw that. That's cool. See? Sometimes when you're put on the spot for a live stream like this, you have no idea what you're going to say. And sometimes it's pretty good ideas like that, where I'm like, "Oh, that's a great lead magnet. Okay, cool. So we'll just do that."

Now, some common mistakes for marketing automation. First of all, you got to set it up, you got to activate it. I can't tell you how many times I'm mowing the lawn and I am like, "Wow, I didn't even think this particular trigger could be triggered in this way, which would throw the whole automation off," and here's what I mean. Let's say you have a couple of email sequences that are all set up. somebody comes in, they downloaded the report, they get a bonding sequence. Then they buy something else and they get some other sequence, then they buy whatever.

Sometimes the way you set up the marketing automation can break when certain things happen. Like if somebody does this and then goes to this page. Then it cancels that automation and goes to another one, whatever. The only way to deploy this stuff is to hit go and watch it. I can't tell you how many times I'm mowing the lawn. I'm thinking, maybe not even consciously, but my subconscious is still working on this automation and I'm like, "Holy shit. I didn't even realize that that particular action that somebody could take would then all of a sudden put them into some buyer sequence or whatever," and then I end up coming in from mowing the lawn and fixing this thing because all hell would have broken those if somebody did that specific scenario of things.

You wouldn't believe how many times that happens. People, take the path that you want them to take often, but that doesn't mean that everybody does. I mean, some people going off in different ways through your marketing automation and sometimes it breaks. So you just want to make sure that you think through the scenarios. I mean, quiet place, quiet room, quiet office, kids aren't running around, sit down for 30 minutes. Plan out all the ways that this thing could get fucked up because it probably will. That's just how marketing automation is. I mean, people take their path through it, and sometimes software goes weird and wonky or whatever.

At the end of the day, your marketing automation workflows. There's a couple of email automation we're going to talk about it a little later this week. One of them is a welcome sequence. Another is an engagement sequence. If somebody comes in, we want to engage them in the sequence. But then also there's re-engagement, which is if somebody doesn't do anything for 60 days or more. We want to reengage them through an email workflow. There's onboarding. There are upsells, which is a big one.

Now, so many sales funnels have gone from really high tickets. High ticket still works great from a sales funnel standpoint, but a lot of order forms start low and then go up, so your order form at 4.95, like a 4.95 book, then it goes to $37, then $97, and then 297, that might be the upsell path. Well, what you want to do is you want to have email automation that if they don't take those upsells, you want to email them into those upsells. Make sure to set-up the Ascension Sequence.

Sales automation, lead nurturing, all of it important. We're going to talk about this week, some of the more engaging workflows that you want to think about. How to write the email copy for them, and all that stuff. That's kind of an intro to marketing automation. At the end of the day, super important for engaging with your prospects. Qualifying the people that haven't purchased yet and who want to purchase. They just don't know it yet, or bonding with your prospects as they move through your sales funnel so that they're more comfortable about purchasing with you. That is what marketing automation does.

For Questions and Guide

For those of you who are interested in talking about some marketing automation, go to DoneForYou.com/start. You can fill out the little form on our site. From there, we'll get on the phone with you. We'll talk through the specifics of marketing automation, sales funnels, traffic, and all that stuff. If there's anything you would like me to cover this week specifically, comment underneath these live streams. They will all come to me and that's probably the better way. Then I'll just pick it up in the next couple of days. We're going to be talking about marketing automation all week, so I will talk to you soon.

The post Marketing Automation That Will Increase Your Potential Leads appeared first on Done For You.

Video Transcript:

Jason Drohn:
Oh.

Aaron Parkinson:
I don't know if you can tell the difference or not.

Jason Drohn:
Then we are now live. No, you look great.

Aaron Parkinson:
Perfect.

Jason Drohn:
All right, guys. So welcome to episode number eight, nine. Nine, Sales System Experts. We've done this thing for nine weeks in a row. Can you believe it?

Aaron Parkinson:
When you said nine, I was like? Have we done that many? I thought it was more like five. But we've been consistent, which I have never been consistent in making content. I'm feeling pretty proud.

Jason Drohn:
We do enjoy each other's company.

Aaron Parkinson:
That's true. We're just talking about marketing stuff and recording it for other people.

Jason Drohn:
Right, which is fun. That's the fun part.

Aaron Parkinson:
Yeah. I agree.

Jason Drohn:
So today...

Aaron Parkinson:
We're talking about... Go ahead. I didn't want to steal your thunder.

Jason Drohn:
Yeah, no, no. Today we're talking about best sales emails. So we got the name of today's show is five emails that you should be sent to convert your prospects to customers.

Aaron Parkinson:
Awesome. Can't wait.

Jason Drohn:
And we have no idea what those five best sales emails are yet. We do.

Aaron Parkinson:
I can run with it. I mean...

Jason Drohn:
Well, yeah. I think that's the fun part.

Aaron Parkinson:
Yeah, absolutely.

Jason Drohn:
I'm going to go first.

Aaron Parkinson:
Okay good. I was going to say you put the pressure on me if you want, but if you want to take the conch, it's all yours.

Jason Drohn:
Shopping cart abandonment sequence or emails. Number one, if they hit a shopping cart and they don't buy, they need to receive the best sales emails within 60 minutes of having left the order form. That's my trigger.

Aaron Parkinson:
Abandoned cart emails.

Jason Drohn:
Yes.

Aaron Parkinson:
Hundred percent.

Jason Drohn:
Yep.

Aaron Parkinson:
And a lot of people will say, well, like how much can I get from an abandoned cart email? We see about a 5% conversion. A bump in conversion from abandoned cart emails. Now here's the thing about abandoned cart emails. They're pretty standard now. So people can go eye blind to them. So we, this year, started doing some just fun stuff. And an example of one that we did last week was we took one of those memes with Ryan Reynolds, the hey girl means. And we sent out this abandoned cart email, and the headline on it said, hey girl, I think you forgot to buy my stuff. And it had Ryan Reynolds on it. And it's just crushing right now.

Jason Drohn:
Really?

Aaron Parkinson:
Yeah, absolutely. So have fun. Sometimes like the boring stuff if you take that extra hour to do something fun with it, people are like, oh this is different. This is cool. So our, hey girl abandoned cart email's killing it right now.

Jason Drohn:
That's awesome. So I have found that it's never your first idea. It's never your second idea. It's never your third idea. It's usually your fourth or fifth or sixth idea, which is that, hey girl best sales emails. It's never the logical one, and it's never the emotional one. It's always the flyer that you put at the very end when you're like, you know what? Fuck it, this thing might work. It might not, but who cares? And that tends to be the one that works.

Aaron Parkinson:
Absolutely. And people want to have fun. So I think that everybody's so focused on being proper, being textbook and whatever that they forget that we're all human and we want to have fun. And when women are opening this and it says, hey girl, they just start laughing. And so I disrupted their attention for a second. They're like, these guys are hilarious. You can even go, if you have any type of social impact movement type stuff, a lot of people will be like, hey, we give 2% away to keeping the oceans clean or whatever. Like you could just test something dumb like, well thanks. Another 10 fish just died because you left this in your cart. Just play with it.

Jason Drohn:
Right.

Aaron Parkinson:
When I was first selling affiliate products, I'm getting off at 10.

Jason Drohn:
Good, good. Go.

Aaron Parkinson:
I was doing primarily Google ad words. And I was doing all the traditional ads and my clicks were way too high and stuff like that. And I was selling an education product. And then I started testing really weird outlier ads and the ad that ended up making me the most money said I make more money than my doctor and I don't have to stick my finger anywhere.

Jason Drohn:
Right.

Aaron Parkinson:
Right? People would read that and be like what? And they would click it. And then I saw a whole bunch of sort of copycats come along after. But it compared to like, learn how to do affiliate marketing with our 10 step system. My cost per clicks was like a 10th because I was disrupting attention. And it was amazing. So play with it, have fun with it, just be stupid.

Jason Drohn:
Be stupid. That's the mantra of the show I think.

Aaron Parkinson:
It very well could be. Maybe we should rename this. Be stupid.

Jason Drohn:
Email number two, flash sales. A flash sale best sales emails, preferably sent after somebody doesn't buy a front end product.

Aaron Parkinson:
I love the flash sale. Have a real sense of urgency, timeline to it, 24 hours, unbelievable bonus. To reinforce this, I'm actually with one of our clients right now, one of our media clients. They have a phenomenal SaaS platform. Phenomenal. I mean, you know them, the DropFunnels. Phenomenal platform. And we're running their ads for them right now. And I'm like something is missing. You're talking about features and benefits, but there's no sense of urgency. Like holy shit moment to what your offer is.
And we were talking yesterday about what if for like three months, we let any person that was using any type of other website platform migrate all of their stuff over for free, like Verizon, like a thousand dollar value. You know what? Do you want to try us out? We'll migrate your entire site absolutely for free. Like something that's like, people like what? Like that kind of time, investment, money, sense of urgency, sale, flash sale, whatever you want to call it gives it that bite that takes somebody from that's a good idea, I might do that sometimes to like, I'm doing this right now.

Jason Drohn:
Right, right, right, right. Totally. Wow. That's a hell of an offer. Like immediately I'm like, that would suck to develop.

Aaron Parkinson:
That's exactly the problem is really like this is a great idea. But how can we afford it? And what kind of return is it going to be in the end? But if you look at Zappos, for example. You know Zappos, right?

Jason Drohn:
Oh yeah.

Aaron Parkinson:
So I met the owner in Las Vegas like 10 years ago. He owns like all of downtown Las Vegas now because he sold Zappos for like a billion dollars to Yahoo.

Jason Drohn:
Yeah. He's putting that redevelopment district or whatever.

Aaron Parkinson:
Yeah. He owns like all the downtown, old Vegas. And do you know what the turning point was for Zappos?

Jason Drohn:
No.

Aaron Parkinson:
They were struggling, struggling, struggling, struggling, struggling because they were selling shoes online way before people were okay with buying shoes online. They were like the first shoe online people. And they were going to go bankrupt. And Tony Hsieh, the CEO, said what is the single biggest reason that's stopping people from buying shoes online? What do you think the reason was?

Jason Drohn:
Fit?

Aaron Parkinson:
They were worried it wasn't going to fit. He said, so okay. Here's what we're going to do. We're going to give free returns for anybody who the shoes don't fit. And the exec board went, are you out of your mind? Like you will bankrupt the company. And he said, well, we're going to go bankrupt anyway. So who cares?

Jason Drohn:
Right. Yep.

Aaron Parkinson:
And the moment that they made that pivot, that irresistible offer. Buy our shoes cheaper, have them shipped to you within 48 hours. And if they don't fit, return them for free. That was the tipping point for Zappos. And then they sold for a billion dollars three years later.

Jason Drohn:
So there's a bra company called Third Love, the same thing. They had a, it was a free ship bra. Like it was trying on, send back what doesn't fit, whatever. That is what propelled their success as well. Similar offer, similar example. I was reading about a billion-dollar brand club, which is a book all about building billion-dollar physical brands.

Aaron Parkinson:
Well, and I think Zappos was the first one to gamble on that. And they just didn't know if it was going to blow up in their face or not. But it ended up...

Jason Drohn:
Doing well.

Aaron Parkinson:
Making the company. So going back to flash sales, it's got to be compelling enough to make somebody take action immediately.

Jason Drohn:
Yes. The deadlines, right. The deadline.

Aaron Parkinson:
Deadline.

Jason Drohn:
So third email? I would say the third email or third best sales emails type would be a webinar replay sequence. So after the webinar, the series of emails that go out after the webinar for us are very formulaic. So we send always six emails. I was actually, six emails. The first two are they go out to the webinar replay. So it's going to watch the webinar replay. The third email is a replay and then offer, whatever that big offer is. And then the fourth, fifth, and sixth email are all offer and they count down, they take away something in the offer. So it's a bonus, it's a discount, it's a free call or whatever. And that last... So email five and six are sent out on that last day. Day five. So 7:00 AM, 7:00 PM. And then the offer expires at midnight. That's just how we do webinar replay.

Aaron Parkinson:
Yeah. And I think that that's standard practice for... And I don't know what you see, but on webinars, what percentage of people do you see of the total sales that buy life versus buy from that follow-up best sales email sequence?

Jason Drohn:
Usually half and half. So usually it's half live, half... So you get that spike day zero, and then it kind of trails into day one. And then you have a zzz through the middle and then you get that spike last day.

Aaron Parkinson:
That's right. So for those people that are not taking that email series seriously, you just kissed 50% of your sales goodbye.

Jason Drohn:
Correct. Yep, yep.

Aaron Parkinson:
Absolutely.

Jason Drohn:
Now I have seen some people do like a Q&A call in that trough. Like they end up trying to reengage them into something in the middle to kind of spike sales, pull them back up, and then they go back down for the big replay.

Aaron Parkinson:
I've even seen people on day five or day six open it back up for another life. And say there was some other life. I've seen that as well, but it's an anomaly. It's not something that I see a lot, but every once in awhile, I will see it. So yeah, the follow-up email series if you're running webinars, not just kind of important. Magnitude.

Jason Drohn:
Imperative. I mean, the webinars any more, at least how I see, webinars are... I mean when you do a webinar, a webinar is a formality. The actual doing of the event is the formality and where you're going to get all your impact is on the followup series. I mean, it's a reason to have an event. And then, but your sales are going to come in afterward anyway.

Aaron Parkinson:
Absolutely.

Jason Drohn:
Let's see. Email number four, you got one?

Aaron Parkinson:
Sure. I would say if this is... It can sort of be wrapped around an e-commerce purchase or it can be wrapped around a lead magnet opt-in. And a lot of people are really... They're trigger happy to go for the sale on that first email. But Ryan Deiss has a great template for nurturing those initial relationships. There are a few others that have great ones, but people buy from people they like and they trust. So having a great about us, what makes us unique, what we're passionate about, what we're special, and humanizing the company on the first email can be the most significant thing you do. And humanizing being like, hey these are all the people in our office, and they're super excited to work with you. Or these are the people in our fulfillment facility that are packing up your product and they're waving.

Jason Drohn:
Right, right.

Aaron Parkinson:
The customer's like, oh, there are real people behind this that are passionate, that have a job, that I'm employing, all of these kinds of things and connecting with the human side of the business. And maybe even connecting with, if the business has some type of social impact stance, hey, we're so grateful they became a customer. Just so you know because of your one purchase, we pulled 10 pounds of plastic out of the ocean today. And now people are like, aw because if people have...

I think it's something like 30% of people will change their preference of who they'll buy from if it's the same product if the one product is linked to some type of social impact or charity type situation that they resonate with. In some cases, if the other product is better because they get a double-dip of endorphins when they buy. I bought the thing, but I also helped humanity. So when you can connect at a more core level, a more limbic level, the customer in those first couples of best sales emails, now you've taken them from being a customer to being a fan.

Jason Drohn:
I love it. We have one more and five minutes to share it in.

Aaron Parkinson:
I can pull it out wherever you like.

Jason Drohn:
How about...

Aaron Parkinson:
I got the best one, actually stop. I got the best one.

Jason Drohn:
Okay.

Aaron Parkinson:
And people who have never heard this before are going to be like, ah, because I taught this twice this week. And they're going to be like, you're a genius. So we'll give real value for once on this call.

Jason Drohn:
This isn't the let's be stupid to call?

Aaron Parkinson:
We need to move this over to the not be stupid call. Testimonials

Jason Drohn:
Oh, yeah. Okay.

Aaron Parkinson:
So many people don't do a good job of scraping, acquiring, harvesting testimonials from their lists. And you know what... So with one of my clients this week, they said, how do we get testimonials to put on our sales pages or this or that, whatever. So here's what you do. You email your list and the subject line can say either we need your help. Or it can say like, Holy moly, we're growing fast. Or like something that's going to disrupt their attention. And then the email goes something like this. Hey, name, we're so grateful to have you as part of our community. Our company keeps growing leaps and bounds. It's been growing so fast in fact that we've done a really bad job of collecting reviews from our clients.

And as you know from big websites like Amazon and so on, reviews are so important these days. So today we're going to offer you an ethical bribe, and here's how that works. For 10 lucky people today that you're going to be picked at random, we're going to send you a free XYZ. Maybe one of your products, something tangible that's cool. And here's what you need to do to enter the contest. Take your phone, shoot a 30-second selfie video, ideally with our product if you have it. Tell us your favorite thing about the product. And then just reply to this email and attach it or whatever.

And the contest is going to close tonight at midnight Eastern standard time. And tomorrow morning on our Facebook page, we're going to announce the 10 winners who are all getting one of these free, amazing XYZ. Thank you so much for being a supporter of our community. We appreciate you taking 30 seconds of your time today. It means a lot to our business and sincerely, CEO. And you will get a flood of testimonials because if people like your product, they want to give you one. But they also want to have a reason to. Not just doing it out of the goodness of their heart, which is why you give an ethical bribe. And secondly, there's a time constraint. It must be done by noon to announce the winners tomorrow.

Jason Drohn:
Right. Right.

Aaron Parkinson:
And that one email will make you so much money because user-generated content that you can use in your ads, websites, or whatever, it can't be bought. It's just so valuable. So I think that that one email is probably my top secret.

Jason Drohn:
Yeah, totally. Well, it's not even like to send it to your end-user. I mean, it's sent about your end-user kind of.

Aaron Parkinson:
Absolutely.

Jason Drohn:
I love it. All right, man. I have another call in two minutes. And I think you probably have something too.

Aaron Parkinson:
I got to make assignments.

Jason Drohn:
All right, man. I will talk to you soon. Thank you so much.

Aaron Parkinson:
We'll see you all in the next episode.

Jason Drohn:
All right. See ya.

The post Ultimate Guide In Sales Emails To Convert Successful Leads appeared first on Done For You.

You might be in a place where you're getting into lead generation marketing or are trying different affiliate marketing tactics. Truth be told, there are several approaches to affiliate marketing strategies and tactics, and most of them can be found with a simple Google search.

Most affiliates are willing to share what they do and what works for them. So, if you look for successful affiliate strategies in Facebook groups, YouTube videos, or podcast interviews, you'll be able to find chunks of gold. Success leaves clues," and super affiliates often share their path to success either for free or in premium courses that they create and sell.

In this article, we've picked out the most important tactics you can implement to make affiliate marketing work for you.

We have excluded shady affiliate marketing strategies and dubious tactics because we believe that quality and real value in business always payback.

Keep in mind that affiliate marketers have been accused of trying to scam people - so you must follow a route that proves your business is not like that. That's not meant to say that affiliate marketers are scammers - it's meant to alert you to the preconceived notion that a lot of people have about this particular type of marketing.

Now that we got that out of the way, let's move into the real affiliate marketing tactics that work today. Use these to put together a plan on how to attract an audience and monetize your web properties. It's important to keep in mind that any business needs an audience and a product. We know that this is basic, but sometimes you are caught up in the "shiny object syndrome" and forget the business fundamentals.

These two - an audience and a product (or service) - are the minimum prerequisites to build and grow a viable business. So, no matter what affiliate marketing tactics you choose to follow, always keep building your audience to promote affiliate offers that are a good fit.

Real affiliate marketing tactics that work today

Niche site optimized for long-tail keywords

It wasn't too long ago that Greg Jeffries, a ClickFunnels super affiliate, won the "dream car" competition with no paid advertising at all. His affiliate marketing strategy was optimizing his niche sites for search engines.

Here's a video where Greg Jeffries talks about how he did it:

Specifically, what he did was go after all of the long-tail keywords he could find. His approach was that you cannot guess ahead of time what keywords your site will rank for. That is why you need to create content for all of the long-tail keywords you can find, even if the monthly search volume is low. Ranking for a lot of those will create a compound effect.

To our ears, this sounds like a solid affiliate and lead generation marketing strategy. Compared to trying to rank for high-competition keywords, or running high-CPC advertisements, Greg Jeffries' affiliate marketing tactics are low cost and can allow you to achieve long-lasting success.

Authority website

Having the go-to resource in the industry is a smart way to go about affiliate marketing. Either you attract organic traffic or use paid advertising - having an authority portal will help you build and monetize a brand.

Look at what Pat Flynn did, as an example. He built an authority site targeting food truck owners at foodtruckr.com. He researched the needs of this sort of professional and created a website with the tips and paid products a food truck owner would need.

Pat Flynn was able to rank the site for a lot of keywords and also attract publicity and social media buzz. After that, monetizing an authority website is not hard, either by selling your courses or by promoting affiliate offers.

Don't want to build a website? Here's what you can do instead...

Now, the aforementioned affiliate marketing tactics involve building a niche website. But you might not want to do that because it takes a lot of time and resources. However, we recommend that you consider going down that road because it will allow you to build a lasting brand and business in the years to come.

If you decide that these affiliate marketing tactics are not for you, we can present you with some other options. Here they are...

Standalone sales funnels for affiliate offers

Sometimes you want to catch the wave of a trending product, or you just want to promote an evergreen offer, like a loan insurance program. If that's the case, then a standalone sales funnel is what you need.

To build that, you don't need a website. You need a page builder for the funnel pages, a hosting service to host your funnel, and an email marketing platform to communicate with your leads.

A lead generation marketing and sales funnel programs like ClickFunnels or LeadPages allow you to host your funnels in their servers. However, we recommend that you buy your domain and connect it to whatever sales funnel building service you are going to use.

DFY sales funnels

Sales funnels for affiliate offers is part of our business at DoneForYou.com. We have devised successful affiliate marketing strategies for our clients and built dozens of funnels that are evergreen.

Get in touch with us to discuss how we can build a DFY sales funnel for you, and show you examples of our portfolio. We also have data to back up affiliate marketing strategies that work. We'll be happy to help you decide on the route you want to follow to build a profitable online business.

By the way, we have prepared eight done-for-you email marketing campaigns for affiliates in various niches. Get these affiliate email sequences here.

Video marketing

Video marketing is big, and it's no wonder that many super affiliates use it as their favorite means of attracting the right audience and promoting offers. YouTube is the second largest search engine. As with Google, the allure of such massive traffic is obvious, but that’s also the pitfall for marketers who struggle to rank the videos.

The affiliate marketing tactics used by Greg Jeffries (as we described them previously) can be applied to rank YouTube videos, too. Alternatively, you can bet on classic keywords, like "product name + review" or "product name + alternatives," to attract those consumers that are looking to compare different solutions.

No matter what you do on YouTube, you always need to create beautiful videos that provide value and help the consumer get the answer(s) they are looking for. You intend to entice video viewers to buy through your affiliate link.

So, don't forget to add that link in the video description, and, why not, mention it in your video. To make it easy for viewers to type your link in the browser address bar, use a link shortening service to create easy-to-remember links.

Amazon affiliate websites

An affiliate marketing strategy that has been the pillar of many six-figure affiliate businesses is Amazon affiliate websites. How it works: You build an eCommerce or a review site that is completely monetized through the Amazon Associates program.

This program gives you access to an endless array of products that you can choose to promote on your web properties. There are two simple ways to go about it:

1. Create a WordPress/WooCommerce website, install a plugin that imports Amazon products automatically, and attaches your affiliate link to the imported products. So, when a web visitor clicks on a product “buy” button, they are redirected to the same product on Amazon through your affiliate link. Such a WordPress plugin is WooCommerce Amazon Affiliates.
2. Create a product review site, where you'll be presenting and comparing the top products for a niche. Again, these products will have your affiliate link and send interested buyers over to Amazon.

Examples of Amazon affiliate websites

Here are some examples of websites that follow this type of affiliate marketing strategy:

• borncute.com
• gearweare.com
• nicershoes.com

Want more ideas on affiliate marketing tactics? Read our complete guide to starting affiliate marketing the right way.

Tools and tips on implementing successful affiliate marketing tactics

Nurture your audience

As mentioned above, you always need to keep in mind that building an audience is vital to your success. Whatever way you choose to do it (email list building, social media marketing, video email marketing), you need to be attracting and providing value to your select audience of a particular profile.

Will it be men that are interested in martial arts?  Moms of newborns or lawyers? It doesn't matter. Whatever audience you want to target, keep growing it, and it will bear fruit soon.

Choose the right affiliate offers

Never promote bad products or services to your audience. Not only is it unethical, but it will also deplete your audience's willingness to hear what you have to say. Only promote products that deliver on their promises, are of value and that can transform your fan's life. Do that and your audience will trust you, love you and buy from you - again and again.

Learn from yours and others' successes

Focus on the affiliate marketing tactics that are proven to work. Look at what others do -not necessarily what they teach - but what they do. Sign up for their newsletters and see how they approach affiliate marketing and what they promote. Model their tactics, and - why not - improve them!

Also, analyze your data and see what works. Use tools like Google Analytics and Statly to track sources of traffic, user behavior, and sales funnel conversion rates.  Not all of your campaigns will bear fruits. Pick the ones with the highest ROI and scale.

Be consistent and patient

Rome wasn't built in a day. Are you willing to create long-term success? If so, then stay away from get-rich-quick programs and release yourself from the belief that you will be an overnight success. No one is an overnight success.

When you hear millionaires talk about their successful affiliate marketing tactics, they often are open to the fact that it took them years to discover and tweak a winning strategy. Plan your affiliate marketing tactics, keeping focused on what works, and take a step every single day (or a week, depending on your availability) towards your goal.

Do your research on affiliate marketing tactics

Sometimes there are secrets in an industry that you won't know until you implement your marketing plan. If you've never done affiliate marketing before, you might not be aware of some link restrictions that social media and email marketing services impose.

For example, if you are promoting a JVZoo product, you won't be able to post your affiliate link on Facebook, because Facebook has banned all JVZoo domains. Similarly, MailChimp will close your account if you send out campaigns with affiliate links.

What you need to do is ask and learn from expert affiliates and read each medium's (social network or email marketing platform) terms and conditions before you start posting your links.

The right tools to implement your affiliate marketing tactics

Hopefully, this article provided some direction regarding which affiliate marketing tactics are best suited for your affiliate business.

Now, to help you get started implementing your plans, we'll list some online marketing tools and services. These are widely recognized services; however, we recommend that you do your research to find out which ones are a good fit for your budget and required features.

Domain name registration

Namecheap: As its name indicates, Namecheap is an affordable domain registration service. They also provide affordable hosting services.

Hosting

Bluehost: Bluehost is a popular, shared hosting service. Remember - you always get what you pay for. So, this is a good and affordable hosting solution. However, if you plan to drive tons of traffic to your web pages, go for high-end hosting service, like SiteGround.

GoDaddy: The same goes for GoDaddy. It's a popular service that can host your website on a shared server with no problems at all. If you expect high traffic peaks, either go for a premium hosting plan or another hosting provider.

You can use either Bluehost or GoDaddy to register your domain too.

Website and page builders

WordPress: WordPress is the most popular open-source CMS, and it's free. The majority of affiliate marketers base their websites, blogs, and sales funnels on WordPress. If you don't know it, it's time to get familiar with it because it powers 31.0% of all the websites on the Internet. You'll find it on your hosting dashboard. Most hosting companies provide a script for a one-click install.

WooCommerce: This is the most popular eCommerce platform for WordPress. First, you install WordPress on your site, and then WooCommerce comes on top of it to add the eCommerce functionality. It's completely free and you can install it from your WordPress dashboard.

OptimizePress: OptimizePress is a fantastic page builder for WordPress. You can use it to build landing pages, sales pages, and membership portals. Should you choose to promote their software, they also have a lucrative affiliate program.

WooCommerce Amazon Affiliates: This is a must-have for Amazon affiliate marketers. It imports all related products from Amazon automatically and adds your affiliate link. Visit the official website to see how it works.

DFY sales funnels

DoneForYou.com: DoneForYou.com is the top resource and service provider for DFY sales funnels that convert. If creating a sales funnel is on your affiliate marketing tactical plan (and that's strongly recommended), then feel free to schedule a call with us to discuss how we can help.

DIY sales funnel builders

LeadPages: LeadPages is a popular affiliate marketing tool because it allows you to build landing pages quickly, without code. Of course, when using LeadPages, you won't be seeking perfection in design or copywriting. For those, you'd need to outsource to a designer and a copywriter, respectively, or a turn-key sales funnel agency.

ClickFunnels: Similar to LeadPages, ClickFunnels is a widely respected solution for creating complete sales funnels. This is also a good product to promote as an affiliate marketer. ClickFunnels has an attractive compensation scheme and insightful material on how to promote the software and how to implement effective affiliate marketing tactics.

Email marketing

Convertly: Our email marketing and marketing automation platform. Highly recommended if you require a high level of service and deliverability for your email marketing campaigns.

AWeber: Not all email marketing service providers are friendly toward affiliate marketers. If you want to include affiliate marketing links in your campaigns, AWeber is the way to go.

Web tracking and analytics

Statly: Statly is one of the most advanced, yet simple, web analytics services readily available today. With Statly, you can easily visualize complete paths, from random web visitor to buyer, and uncover bottlenecks that present opportunities for higher conversions.

Google Analytics: Unless you've been living under a rock, you should know that Google Analytics is the industry standard for analyzing web traffic and visitor behavior on your site.

Affiliate offers

ShareASale: ShareASale is a well-known, affiliate marketing network that features a lot of software companies, including SaaS products. Not only do they have a lot of business offerings, but also you can get access to commission-based partnerships with garden, home, and other retail stores online.

ClickBank: ClickBank is an affiliate marketplace for all sorts of downloadable goods. You can find ebooks, audio programs, and video courses in most popular niches.

JVZoo: JVZoo is another famous marketplace for digital goods. They focus on BizOpp offerings, money-making opportunity programs and small-scale, marketing software, and WordPress plugins.

Standalone affiliate programs: Whatever industry you want to focus on, there must be an affiliate program that you can enroll. From mattresses and blenders to loans and B2B services, you name it! Just google "niche/product + partner program" or "niche/product + affiliate program" and you should be able to find the right one for you.

How to plan your affiliate marketing tactics

In affiliate marketing, as with everything, it's important to have a goal. To follow the right path, you need to know where you're headed. The right goal will propel you forward…will be the guide for your next step…will help you believe it is possible to make your dreams come true.

So, start by setting the right goals. Where do you want to be in 3 or 5 years? What do you want to achieve through working on your business? Why does this business matter to you? How will your life transform when you build a successful business? And, of course, how do you define success in terms of monetary goals, sales volume, the number of people you will affect positively, and the amount of value you are going to offer?

Then, put in place a tactical plan to break down your goals into doable affiliate marketing tactics.

Break down tactics into small actions that you can take consistently and bring you one step closer to your goal(s).

This affiliate marketing plan of goals, tactics, and actions will help keep you on track and be accountable for success or blunders.

Need help?

Should you need help devising your affiliate marketing strategy and putting your affiliate marketing plan on paper, contact us! We'll be more than happy to discuss and plan the best strategy for your affiliate business, and build all the sales infrastructure that will attract online leads and convert them into customers.

We have gained experience in all sorts of industries and products and can draw the big picture of a successful online business and attend to every little detail that will make a huge difference. Interested in learning more? Click this link to schedule a free strategy session.

GSDdaily Episode 29

Affiliate marketing week, by and large, is about affiliate marketing, so it is generating revenue without selling your own thing, so that's the idea of all of the lessons for the week.

Monday we talked about affiliate marketing. We introduced you to what affiliate marketing is. Tuesday we talked about where to find affiliate offers. Wednesday we talked about CPA networks and some of the more advanced levels of affiliate marketing where you might get paid $25 for sending a free trial buyer.

Today we're going to talk about lead generation marketing and how that fits into affiliate marketing. I'm going to give an example of how we have used it in the past to generate revenue for ourselves and other people.

Sign up for our accelerator group to get more information from us.

DFY Accelerator Group: where a lot of the kind of startup-oriented conversation, startup-oriented articles and material and how-tos and all that stuff, that's where that stuff is being posted

DFY Funnels Group: where we talked about putting together automated processes and sales systems that do a lot of the selling for you

Accelerate Group

The Accelerate Group is more about creating products and services and creating offers, and kind of bootstrapping your way to generating revenue online. That's the idea of that group.

Funnel Group

Whereas the funnel group is more about building an automated framework around the offer that you have or the offer that you're creating. Those two things usually don't go hand in hand. Usually, you have an idea for a product or you are building the product before you create the framework around selling it, and once you have that thing, then you can start looking at creating the framework.

There are situations, especially in knowledge-based and expert-based kinds of products where you can do both of them at the same time. You can create the product and sell that product, so there's always that too but it just depends on where you want to go. Oftentimes like if something is related to both starting up and sales funnels and we have a traffic group too, then I'll kind of post in all three, but that's kind of the idea there.

Lead Generation Marketing and Turning Leads into Passive Revenue

Today we're going to talk about lead generation marketing and turning leads into passive revenue, so this comes in two flavors.

1. Adding affiliate marketing to your products

If you are selling your own thing, then oftentimes you can add affiliate marketing into the backside of whatever it is you're selling and generate revenue that way. Let's say you are selling a $5,000 coaching program so that the coaching program is three months. You sell that thing. So somebody comes into your silo, your world, your company, your ecosystem, and they go through an automated webinar or they go through a sales video and they are pitched that thing.

It is your $5,000 program. They either buy that thing or they don't buy that thing, so if you don't have anything else to sell them and they didn't buy your coaching program, then one of the best things to do is to then have them go down a different rabbit hole.

Send them through affiliate products so that now they are seeing different messages from different vendors. You are being paid for that lead that you already got, so it's a passive income stream for you. You brought the lead-in. Probably paid for that lead because they bought your thing. You're able to monetize them for a very long time as an affiliate, and then after that maybe that you bring them back around and you send them to blog posts. All that other stuff and you can sell them something else that you're creating. But in the meantime, you can generate revenue from affiliate marketing.

So it's totally up to you. Personally, with our list, I don't promote a whole lot of affiliate products just because we have so much stuff that you know, especially content in these live streams. Now, it doesn't make a whole lot of sense for me to promote other people's offers.

There are other people who after 30 days or 60 days they just run out of offers, like their internal offers, so they send them through and promote affiliate products, whether it's ClickBank, whether it's private affiliate programs, whether it's CPA programs, all that stuff that we talked about yesterday. That's where this starts to come into play. If you have your product, your list, your sequences, your offers, then you can bookend some affiliate offers on the backside of yours and generate revenue passively that way, so it's one strategy.

2. Build an affiliate marketing funnel

Another strategy is you can build an affiliate marketing funnel, a lead generation marketing funnel from the front side with the express intent of driving lead gen through your affiliate offers, so I'm going to show you that today. That's the point of today's presentation.

I'm going to show you some pages that are up and running and live and everything and walk you through visually the process of setting up one of these affiliate marketing lead generation marketing businesses, or revenues.

I don't even like to call them businesses because they're not. I mean literally, it's a landing page with a lead magnet, a confirmation page, and a shit ton of affiliate offers on the backside with maybe some blog posts, and the goal is it's a volume play. You are just driving traffic and leads on the front side and pulling money out of the backside through affiliate programs, and the sooner you can liquidate that ad spend, the better.

It becomes the challenge with like ClickBank is you're carrying that cost for two weeks or three weeks if you're solely promoting through ClickBank, which means that you're throwing that on a credit card. Then it's paying off in three weeks and then you're reinvesting, as opposed to your offers or like a JVZoo offer or a kind of a velvet rope kind of CPA deal, like where you're paid the day after for your offers. You're wired the money and then you can reinvest that back into traffic.

A lot of times it's about just the cashflow stuff of scale, so how quickly can affiliates pay you so that you can turn it back into paid traffic, and then from there you're able to scale the lead gen business that much further. I'm just going to walk through a quick little funnel here, so let me stop sharing this screen. I'm going to start sharing our browser.

Affiliate Lead Generation Marketing Funnel: Radial Method

This is a quick little tiny affiliate lead generation marketing funnel. I call this the radial method. The radial method is this. We generate a lead and a lead comes in. They opt-in for a thing, you know, the lead magnet checklist, whatever video, and then from there you send them to a bunch of other affiliate offers. Basically, they come in one place, and then it's like bing, affiliate offer, bing, affiliate offer, bing, affiliate, so it's like spokes on a wheel. You can think of it that way.

Two-step Opt-in Page

This is a super simple little opt-in page. It's a six-page report that talks about five trick photography tips for creating social media, like jaw-dropping social media photos. Little download button, so it's a two-step opt-in. We found two-step opt-ins to work well. This page layout works better than anything else we've tested for the most part. Every once in a while we get to like a highly visual, you know, and photography's kind of one of those but this page works better. If it's something visual then oftentimes less text, more picture works, like a bigger background image, but this page works well.

When they are opt-in in the lead generation marketing funnel, the next page, the next step is to go download the ebook, so here we have, "You're all set! Please click the buttons below to complete step 1 and step 2." What we found, and you're going to love this, so on confirmation pages, the first thing is nobody is ever, ever, evermore engaged with you than they are the second after they download something, the second after they are opt-in.

You have a captive audience on this page always, and this is the only time you're going to have a captive audience ever. They just opted in for something. They're waiting. They hit the confirmation page, and they are more interested in you than they probably ever will be, until right before they decide to buy something. And that's also a nice little hint for some transition here, but the confirmation page is super, super important.

Step 1, download the ebook.

You can send an ebook through email if you'd like. Oftentimes what we do is we either drop this confirmation page or just straight up hotlink them right to the affiliate offer and kind of cookie in between so that we can grab that conversion pixel.

Step 2, join the photography masterclass.

That's the affiliate product that we're going to promote.  That's always going to be the next step in lead generation marketing.

What is the CPA marketing trick?

What we find is that about 60% of people who do step 1, they're going to do step 2. It's an old CPA marketing trick. When you tell somebody to do two things, about 60% of people do both those things, which is a lot higher than if you just told them to do one thing, so it's just a weird psychology trick. On the confirmation page here, the next step is the download the report and then they go and grab the report. Then they go over to the affiliate offer.

This is the report in the lead generation marketing funnel. As I said, it is 10 pages long. It is nothing crazy. We got a cover photo, introduction, a little bit of table of contents, some pictures. You know, a very simple document to do. Nothing crazy, and the call to action at the very end is also, join the photography masterclass, which mimics this offer.

The photography masterclass is the affiliate product that we are promoting. Now, this particular affiliate product converts well, but it doesn't have any upsells. So it pays a 50% commission. It's like 27 bucks or $28 or whatever, which the commissions aren't fantastic and there's no kind of opportunity for upselling, but at the same time it converts well, and it's exactly what we need for this person. Now I don't know this. I don't know Evan. I've never talked to him. He built the product and the sales page and all of that stuff. I just am paid through ClickBank as an affiliate, so that's all.

Now, this particular offer, it's a blessing and a curse promoting affiliate offers because I have no control over this page. All I have is a link to send traffic there and then get paid as an affiliate. If the page breaks, I can't do anything about it. If the site gets infected, I can't do anything about it. It's a copy that needs to be tested or optimized, or you want to test different headlines or whatever.

I can't do anything about any of that stuff, but what I can do is I can pre-frame them a little bit better on the front side to drive up conversions on the sales page. There's also a way that you can actually replace this page and then use a secret ClickBank kind of shopping cart link to drive your stuff, but that's a much more advanced thing than what we're going to talk about today.

With this kind of lead generation marketing, this offer converts well. Now if we go over to ClickBank, we can see that just some general stats. So the average dollar per sale is $26. It isn't real high because there aren't any upsells, and so it is half of whatever the front-end offer is. The gravity is only two on this product meaning it doesn't sell.

There isn't a whole lot of affiliates who sell this offer. It is a good offer and it's been around for a very long time, like five or six years. We still use it in a lot of our sequences because it is just a good product. There are a lot of other photography products now that are a little newer, so you can take a look at that as it goes. There are photography editing products. There's taking family photos from an iPhone. There are all kinds of photography stuff. Selling stock photography. A lot of different ways you can generate revenue from photography affiliate products.

That's kind of the whole mix, like the lead generation marketing matrix of how it all goes. That makes sense so far? Alright, now if we go, so this is the ClickBank site. Now we're going to drop over to the iPad and I'm going to show you.

How to create an affiliate sequence?

We're going to go into AXIS. I'm going to show you how to create an affiliate sequence that has a bunch of these affiliate offers in there, and then I'm going to show you how it all ends up getting sequenced up.

We're going to go inside AXIS. It is our CRM if you want to learn more about it, so automation. It is at triggers.app. That's where the CRM lives. Now, I can show that to you. Triggers.app is where it lives, is where the front side of it lives, but so basically once you have an account, what AXIS does well is it sets up marketing automation, emails, and text messages and it also writes your email copy for you. What we're going to do is we're just going to jump right over to the email copy piece and I'm going to take you through that and then we'll get into how it all interfaces with the CRM.

If we go down on this ribbon, so once you get started, basically you're going to log in, you're going to go to the marketplace, and you're going to add the email copy app to your installation. Then from there you're going to go down the ribbon and you are going to, basically, you get dropped in this email autoresponder creation wizard. You're going to click "add new." You're going to choose the campaign that you want to run, so we just did photography. Photography affiliate campaign. A photography affiliate campaign. We're going to scroll down to the bottom. You can make it wider if you want so you can get a bunch of them to the side by side, but we're looking for the photography affiliate campaign.

There's a bunch of internal promotions here INSIDE the lead generation marketing funnel, so if you want to run a survey promotional sequence to your list, you can do a survey sequence or a bonding sequence or a waiting list, relaunch, or a flash sale. There are so many of them here. If you go to triggers.app, you can see all the sequences that are in here, but the affiliate sequence that we're looking for is photography. So photography is ... There's men's fitness, men's dating, green energy, weddings. So here's photography, so we're going to go to the photography niche. We're going to hit next.

Now we have our name, so the name is going to be just Jason for me. ClickBank ID is Drohn, and then we're just going to hit next here. So that's all we need to generate this photography sequence, so as you can see, the first offer in this mix is photography masterclass, and this is our affiliate offer so we're just going to open this guy up, and you can see it kicks right over into photography masterclass.

Okay, so you just got your DSLR.

Yeah, the page we were just on, and there's my HopLink there. So if somebody comes, they click the email, then they scroll down to the bottom, and then they ... Where'd it go? Right there. So $59. We're going to add it to the cart and I'm going to show you, this is how you know that this is your checkout.

At the very bottom, you can see right there. Can you see that? Way, way, way down there, so I'm going to make a big. Right there. It says, "Affiliate, Drohn." I need to move this for you. Right there. Down at the bottom right there it says, "Affiliate, Drohn." That means that you will be getting credit, or in this case, it would be me, would be getting credit for that sale. That's how AXIS is built, but so there are a bunch of other offers here.

Trick photography and special effects, how to sell stock photos, a photo editor, digital photography success, and then down here there are all the email sequences.

• 1: to promote photography masterclass
• 2: to promote photography masterclass
• 3: to promote photography masterclass
• 4: to promote photography masterclass
• 5: to promote photography masterclass

Email five goes out on day seven of the affiliate product promotion and the next offer is trick photography and special effects.

Basically how we do it is we mail the same offer for three or four days and then we take a break and then we mail the next offer, and oftentimes we'll put a bonding sequence, or not a bonding sequence but like a blog post in the middle of it, so just to break up the offer so when somebody is opening an email from us, they don't think they're getting an offer every single time. So that's typically how we do it.

You can also download as a text file, and in that text file then all of your offers are here, so we have all of our ClickBank products. Then we have our emails. Down to at the very bottom, you can't see this screen. I thought you could see my whole screen. Down at the very, very bottom of this thing we are ... Where'd it go? Alright, there it is. So at the very end, this is email 26 sent out on day 40, so this is 40 days worth of email copy that's already done for you. All the products are linked up.

Now, there's kind of one caveat to this lead generation marketing funnel. It goes back to us not controlling vendor products. We don't control ClickBank and most of these products in here are from ClickBank. Like twice a year we go through and we pull all of the offers out that ClickBank banned, no longer work or that switched affiliate programs. We pull them all out, we rewrite all the copy, and we are in the middle of one of those kinds of revamps right now.

It's just, if you're going to jump in, which would be awesome if you do, but just know that every once in a while you're going to click on one of these links here and like one of these guys. Boom, boom, boom. So one of these links, and it might not work. So in which case what we do is we just say, alright, just pull this guy out. Just omit this from your email sequence, and then you're off and running.

Now, what to do with this email copy. The reason we built AXIS and the CRM around this is that this lead generation marketing and email creation functionality was Scriptly. This email automation sequence was kind of our bread and butter. What we did was we were like, "Well, why don't we build an email sending suite around it?". That's exactly what AXIS is. Up in the CRM piece, you have your contact records, forms, and message center.

You can actually take these emails. Drop them into your lead generation marketing funnel. Then send them all from within the same piece of software. You can also create campaigns. Inside the campaign, you can just stack up all of the emails that are going out. It says, "Okay, we're doing the delay one, and then we're sending another email, and then we're doing another delay.". Everything is drag and drop, so literally, it's drag and drop.

You just go up here, you hit save automation, and boom. All of your emails are going out as they need to go, and then the form that you're going to be collecting email addresses on are also inside AXIS, so it's a nice, concise, condensed, one-stop-shop for email marketing and automation, and that was always the purpose of putting AXIS together.

Alright, now I'm just going to go through and we're going to jump on the iPad. I'm going to draw out what this radial method is from a 5,000-foot view so you can see the lead gen piece and how everything drips through the landing pages and go from there.

Alright, now we went through this the other day, but I wanted to go through it again because I think this presentation makes it a little bit more clear as to what we're doing. Here's the idea. Basically with this affiliate generation process, what happens is, just watch everyone.

With this affiliate generation process and this lead generation marketing process, what we're doing is we're getting leads from Facebook right here. We're getting leads from retargeting, so somebody who hits the website but then doesn't do anything.

We're retargeting them. We want our banner ads to show up where they are. Then anybody who's on an email list, whether it's a solo ad or it's an email list who hasn't opted in for this offer yet. What we do is we give them the free book, and we walked through the free book piece. This was the photography book that we gave away on the landing page. We sent them to a confirmation page. But we don't always do that, so this went to a confirmation page, and then they went to affiliate offer one. So affiliate offer one was that photography masterclass.

If they don't go, and there's no way to tell, but what we do is we end up sending them into, through emails, back to affiliate offer one. Ideally, it would be nice to be able to know if they purchased. This is because if they purchased then we wouldn't send them any more emails, but with ClickBank or with most affiliate offers, we can't tell whether they purchased or not.

We don't have that ability, so it's hard to pull them out of a sequence. When we don't know whether they bought or not, so we send them the emails to affiliate offer one.  Then emails to an affiliate offer two. Inside AXIS, you saw that affiliate offer one was photography masterclass. Affiliate offers two was to trick photography tips in this particular lead generation marketing funnel.

We send them into another email, and the email then is to a blog post. What we're trying to do is engage them and bond with them a little bit more. Then we send them into the next batch of emails, which is affiliate offer three. Then another email into another blog post, and then emails into the next affiliate offer. What we're doing is we're generating the lead up here. We're trying to generate the lead here and then we're just daisy-chaining these offers to generate revenue. We are trying to provide value as they go too.

Sometimes they make it down to the bottom here, and they see these offers. Other times, they might unsubscribe right here. So they go down to here and then they're done. It depends on how aggressively you promote. It depends on the blog posts that you put in the middle. There are always best practices here too. With lead generation marketing, there always is.

• How often do you mail?
• Do you have blog posts?
• How many emails do you mail?
• How aggressive are the emails?
• Are you trying to establish your brand?

Are you trying to build other people's brands through the affiliate marketing game?

There are lots of things to think about and things to consider.

That, my friends, is how to do lead generation marketing and how to make money with it passively. Does anybody have any questions? Have any questions, let me know over here in the ... Man, this camera. No fun. Okay. Alright, looks like we're good. Cool.

Alright, so tomorrow we're going to talk about some additional ways to generate revenue with a blog. It's not necessarily just going to be affiliate marketing. What I wanted to throw a different mix in because some of it is an affiliate. Some of it isn't, just some general ways if you have traffic and distribution what you can do there.

For Questions and Guide

You have anything at all, anything you would like me to answer in the next couple shows, go to DoneForYou.com/gsd. If you would like me to talk or like to jump on the phone and talk through an action plan, how to build one of these affiliate funnels, how to add affiliate marketing into the back end of your lead generation marketing funnel, your lead-generation marketing, then just go to DoneForYou.com/start and we will get you taken care of.

The post How To Double Your Income In Any Niche appeared first on Done For You.

Today we’re going to talk about email marketing automation. So this is going to finish up our week of email marketing. Last Monday, we talked about email marketing as a discipline, the software you’re going to need. On Tuesday we talked about lead generation and lead magnets. Wednesday we talked about email copy. Yesterday we talked about sequencing. And then today we’re going to talk about automation.

All of those things come into play and it all is very formulaic in how you end up rolling that stuff out. These are the following things that you need to do.

• First: you need to have the software
• Second: you need to have leads
• Third: you need to have a copy
• Fourth: you need to put that copy together inside sequences or campaigns, depending on what software you’re going to choose
• Fifth: you need to trigger that email to go out

There is a method to this madness, which is this helps you grow your business online. At the end of the day, that’s what it’s all about. That’s why we do what we do.

There are three places that I’m going to take you through today.

1. The first is our CRM software called Axis. I’m going to show you how to trigger workflows, trigger campaigns inside Axis using that.
2. The second that we’re going to go, is we’re going to go into Ontraport. I’m going to show you rules-based triggers the run in email marketing automation so that you can start to get some ideas about how to set that up in your business.
3. The third-place we’re going to go is a piece of software called Zapier. Inside Zapier I’m going to show you how I have set it up. If somebody hits a landing page and they are in my CRM, then I can see inside Slack that they are on that page.

It’s funny because I kind of have a running feed of if I know your email address and stuff and you hit an important page on the website. I see it in Slack, the whole team sees it in Slack. If it happens a couple of times throughout a couple of days, I mean, there are times where I’ll pick up the phone and say, “Hey look, I mean, you keep coming back to the same website. Is there anything I can do to help?”

It’s creepy to a degree, but we are also an email marketing automation – or marketing automation company at least.

At the same time, I’m like, “Eh.” It’s kind of a gray area, but it’s kind of what we do. In terms of looking at it on a macro level, if you have a high-end physical product company. You’re doing eCommerce sales and somebody comes back on Tuesday and then they come on Wednesday and then they come on Thursday and then they come on Friday. They’re thinking about that decision. They’re thinking about: Do you think you should pick up the phone and call them? Absolutely. It would be awesome. And now you can do that using automation.

Different Ways of Email Automation

There are lots of different ways you can cut it up and stack it up. But I’m going to show you some of the stuff that we do and then we’ll go from there.

1. DFY CRM Software: Axis

The first place that I think we’re going to go, we’re going to go over into Axis. Axis is our CRM. We built it from scratch. This is Zapier now. So Zapier is the place we’re going.

Inside Axis, I’m just going to kind of walk around Axis a little bit and just show it off a little. This is a fully-featured CRM. It’s an email marketing workflow, email marketing CRM. It doesn’t do a lot of the high-end sales pipeline stuff. But it does a lot of email marketing automation, trigger-based marketing, that kind of stuff. We have our main dashboard.

Dashboard and Marketplace

This is just a test account, but we have a dashboard and a marketplace. Inside the marketplace, you can add different apps so we can integrate it with Zapier and Twillio and there’s the email copy app, which used to be Scriptly, and then we have the CRM. We have analytics that used to be Statly. And then we have the page builder and we’re adding all of our apps into this.

Contacts

Underneath the CRM piece, we have our CRM. This is our main dashboard. If we go down into contacts though, you see that we have some contacts in here and each of those contacts, if we get into a customer record, so we’re just going to go here, we’re going to go into this customer record and then we can actually call from right inside the platform and also send a text message from right inside the platform.

That’s important for the automation piece, for the email marketing automation. We have the first name, last name, all of the major information. If we have their address, it’ll show a map. We can sort based on the company. Put them in email automation and tag them and then add attachments to their account. So if we have documents or photos or whatever that we want to attach to their account, then we can do that there.

Forms

Then we have forms and the forms are all drag and drop. So every record inside the customer record there, you can drag it into the field of play and it will add it, it’ll stack it up. And then as soon as somebody enters the information in that form field, it gets saved to the CRM and then triggers automation.

Messages

The next step is the messages. So there are two different kinds of messages you can send out of Axis. You can send a text message. We can drop a text message in the email marketing automation campaign the same way that we would drop an email in. Somebody opts in, they get a text message and an email at the same shot. Or if we want to just send a text message, we can do that.

There are no third-party integrations. It’s all just native to the software because the third-party stuff sucks to set up and it sucks to support. And there was one time our client called me and we had his integration set up in Infusionsoft, which is now Keep, and he called me and it was a Saturday at nine o’clock and he’s like, “This is super urgent.” He’s like, “I need to send a text message out to my list.” And I was like, “Okay.” Sit down and have the text for the text message.

It takes me an hour and 15 minutes to set up this text message because it isn’t just selecting people and sending a text message. It is creating a campaign that has a timestamp that has a text message to send through this third party platform to Twillio and then add everybody in and sit there and wait to make sure it fires and then watch it fire and then then it’s done.

That’s a whole lot of shit for nothing. What we ended up doing was just doing a native integration inside Axis for that. In the message center, you have emails, you have texts. Now where it all comes together, where all the email marketing automation comes together is here in the campaign, the campaign viewer. So if we’re looking at the report fulfillment piece here, we’re going to go into the campaign and now we have entry points and these are our triggers.

The triggers are all of the ways that this email marketing automation sequence is going to end up firing off. The trigger is the report form, it’s like a form being filled out, so one of these forms. Or it is a tag being added. So we can add any form we want or we can add any tag we want as an entry point, as a trigger.

If that entry point fires, then the rest of this stuff ends up playing out, the rest of this campaign automation. Now underneath the campaign automation, this is all the stuff that’s going to end up happening when these entry points end up firing. So here we have emails, emails are yellow and text messages are green. And then we have our delays. So what we do is we stack up emails and text messages or just emails or just text messages based on how often they want to go out.

If we want to drop a delay in here, then we do that. So this delay is going to be for let’s say four hours. It’s going to be zero-days, four hours. We hit save and then this … So the email is going to go out first and then the text message is going to go out second. So four hours later and then 24 hours after that email and text files at the same time.

That’s how you would end up setting automation inside Axis. It’s powerful when you start getting some pretty complex workflows down. How we end up doing it, how we set up all of our clients is, what we’ll do is we’ll put together a lead magnet promo sequence or a webinar promo sequence. They go through the webinars, the webinar promo sequence, and then they complete that sequence and then they kick over into the webinar replay sequence. They just bounce from one sequence to another sequence. And how you do that is you can drag these tags down at the bottom.

After somebody completes this campaign automation, they then bounce to the next sequence. So it ends up being nice that way just from an automation standpoint. So there’s a lot of different ways that you can queue up your email marketing automation, your email messages and text messages based on them filling out a form or a tag being applied to their account.

You can do all that stuff inside Zapier, which means you can integrate a lot of the tools. Does anybody have any questions on this side? Because I’m going to flip over into Ontraport and show you something else that’s kind of cool, which is URL-based triggers. All right, it looks like we’re good. Okay, cool.

2. Ontraport

Ontraport is a different CRM. We still use Ontraport a lot because Ontraport has order forms and Axis does not have order forms yet. You want to trigger something when somebody buys, you want to trigger an onboarding sequence. But this is Ontraport.

I’ve been with Ontraport for seven or eight years. Great piece of software. It just that a lot of our clients don’t need it, which is why we built Axis. Inside Ontraport, I’m underneath our message list here, so all of the messages that we have sent. And how I work it is, so I have these sequences that are built and the sequences are the same thing as these campaigns. Not these campaigns but … so a sequence, a campaign, same thing, different day. I have sequences for anything you can imagine.

If we go up to like just some of them done for your sequences. Let’s see. So if somebody does something then they end up getting added into one of these sequences. So here you can see there’s a funnel factor autoresponder, 1400 emails have been sent. There are 1400 people in this email marketing automation sequence at the moment. 4,300 emails sent.

Each of those ends up going and there’s the fulfillment email and then there’s some promo stuff in there. But the ones I want to talk about specifically are here, this page visit abandonment sequence. So let me see if I can make this any bigger. Does it go bigger? Yeah, it does. Okay, cool. So here we have page visit abandonment. We’re going to talk about this one. Yeah. This page visit abandonment Facebook ads promo. I’ve reworked this one a couple of times. The same with the sales funnel one.

But in here, this Facebook ads promo sequence, basically what happens is, is when somebody goes to doneforyou.com … I love setting up this kind of automation for clients. It’s just, I don’t want to talk about their stuff. So it’s not great to talk about them as an example especially publicly like this. So not this page, this ad management, Facebook advertising ad management page.

Basically what happens is whenever somebody goes to this page and we know who they are, they’ve already opted into a lead magnet or they have been to the website of CRM or something, then what happens is, is … Or they’ve chatted in here, there’s a rule that fires to kick off or end the email marketing automation.

If you go down here to rules, well the rule that fires is this one, Facebook BSL, remove promo sequence. Yep. Right here. This rule fires and what it does is it says that when somebody visits the sales page. When somebody visits this page, then what they’re going to do is we’re going to add them to the abandonment sequence. Take them off of all promo emails. When contact is added to the page visit abandonment sequence and they are subscribed to the promo sequence, then remove them from the promo sequence. What that does is it triggers the next step.

When somebody hits this page and gets added to this promo sequence, remove them from the other sequence. So if you think about it like an if-then sentence. If they do this, then this happens. And if they don’t, then that thing doesn’t happen. So in the same breath, there’s another rule that fires at the same time.

Facebook Ads View Automation

This is the other rule that works in conjunction with it. Here we have this trigger in the email marketing automation campaign. The contact visits Facebook advertising. Right there, services, Facebook advertising. Contact visits Facebook advertising or contact visits Facebook advertising, FB simple, which is not a split test that is in play anymore. I’m just going to delete it.

I’m always testing different stuff. If they visit this page and the contact is not subscribed to the abandonment sequence, then subscribe them to the abandonment sequence. What we’re doing there is we don’t want to overwrite somebody who’s already in the abandonment sequence.

If they’re already in the abandonment sequence, we don’t want to start them back from the beginning. That’s why we run this little condition and then we add them to be abandonment sequence from there. The other thing it does is this segues over into … I did make a change. So I’m going to save this guy.

3. Zapier

This segues over into Zapier. So check this out. I’m going to log into Zapier and Zapier has the integration with Slack. So watch. Oops. There it is. So DFY VSL page visits, that’s the private folder I’m looking for. Do you guys like this stuff? Are you into it? It gets a little bit complicated. You’ve got to think about it a little bit more than just a passing thought. I mean, this kind of automation tends to get pretty deep, the email marketing automation.

Facebook ads, page visit. So if we look at this zap, what you’re going to find is that … So when a tag is added in Ontraport, the tag is going to be DFY page view, Facebook ads, then we are going to send a message to Slack. And that message is going to be on deck, Facebook ads, sales page, visitor. And then the different information from Ontraport.

What it’s doing is when the URL fires that the person is in, then they get added to a tag, they get added to a sequence. And that sequence then tells Slack, tells Zapier which tells Slack that to send us a message. So it ends up working out nice from an email marketing automation front. It is pretty technical. So setting it up is kind of a chore. I’m happy to go through and look at how we can apply some of this email marketing automation to your company.

At the end of the day, what happens is you get a nice workflow. It takes a couple of hours to set up, takes a little bit of time to set up. But when you do it, then you end up having this workflow where the lead comes in, and then things just start triggering.

The lead comes in, they buy something, they don’t buy something, then they get sent into this email sequence or that email sequence based on what they’re doing. Based on what they’re doing or what they are doing or have done or whatever. Slack is telling you where they’re coming from or what they’re doing on your website. It is feeding you all the information on them, whether it’s phone number or email address or whatever. And then all of a sudden you’re just kind of rocking. So before you know it, you got all kinds of deal flow happening, all kinds of things happening that are moving people towards your business.

It’s interesting. I don’t have Slack on this computer, my live streaming computer. But at the end of the day, I mean, somebody comes in from an ad, they opt-in, you have their email address at that point. Then they hit a website or they hit a page, a sales page or whatever. They hit the sales page, they’re clicking around the homepage. They go to some other important key view page. Then a notification pops up inside Slack and says, “Hey, this person’s on this page.”.

The first time it’s like, “Okay, they’re just kind of checking it out.” It’s so funny though when the email marketing automation fires and it’s like, “Bing, Bing, Bing, Bing.” And you can see them open up all of your sales pages to look at all of your different services.

NOTE: Click here to learn about putting together sales funnels that are entirely automated!

You can see how long they were on that page. Or you can log into a drift and start a message with them, or you can call them on the phone if you have their phone number. There are so many different ways to do it from an inbound marketing sense that it’s like … When it works, it works. It matches everything up and you’re off and running. So that is how you trigger actions based on intent.

The other thing I wanted to talk about is just buyer intent in general. So the person who clicks an ad and doesn’t opt-in, obviously they’re less qualified than the person who opts in. The person who opts in and then visits the sales page is more qualified than the person who doesn’t. And then, of course, the person who buys something is the most qualified of all. So it’s important to think about those stages when you’re building out your email marketing automation campaigns.

Stage one, they’re just learning about you. They’re just getting to know you, they’re just really getting started. They might not even have a real good idea of what they’re doing yet. Then the opt-in gives them a little bit more information about you. It lets them discover a little bit more about you and what you do, what you stand for. And then when you move them closer to being a buyer or when they buy something, they’re invested in what it is you’re doing. They’re invested in bettering themselves and getting that transformation that they are looking for. So it’s a nice journey. It’s a nice process. And you want to set up your email marketing automation to adapt to that.

You have your cold traffic folks and then they get warmer and warmer and warmer. So when you’re setting up your email marketing automation campaigns, you need your promo sequences, you need your fulfillment sequences, you need your abandonment sequence. It doesn’t even have to be shopping cart abandonment, but they go to this page, and then they don’t take the action that you want them to take, well then you should send them emails and say, “Okay. You were on this page. What happened?” Maybe it was a tech issue. I just had that this morning. Somebody sent an email and said, “I tried closing this page down, it wouldn’t close.” I’m like, “Oh, okay. Sorry. I’ll X out of it and I’ll fix it later.” Do you know what I mean? Unfortunately, it’s just how it works.

But in setting up email marketing automation, just start slow, start small, write some email copy, put it together into campaigns and then ask yourself, what is the best way to trigger these campaigns? Is it a tag? Is it a URL page visit or whatever?

For Questions and Guide

If you have any questions at all, go to doneforyou.com/start. Book a time with my team and we will get some ideas. Go through, talk about your business, talk about what you’re selling, all that stuff, and put together an action plan for you. Whether it’s paid traffic or funnels or automation or whatever. Just see how it works. Or send me a message on Facebook. That works too.

Next week, so I’m a little up in the air about what we’re going to learn next week. I’m half thinking it’s going to be Facebook ads, like going through and doing a video views campaign.

For those of you watching, if you want to just chime in, that’d be awesome. But the options are creating digital products one by one and having a session on every kind of digital product or doing Facebook ads, so Facebook video ad campaigns. That’s my thought. It’s going to be one or the other. So if you have an idea of what you want to learn, go to doneforyou.com/GSD and let me know. I’ll talk to you soon. All right, thanks. Bye.

The post How Email Marketing Automation Increase Your Revenue appeared first on Done For You.

Today I want to share a little bit about email marketing campaigns, including the strategy behind setting up effective drip campaigns and some tips on getting every last ounce of conversion out of them.

In email marketing automation, there are triggers, campaigns, and goals.

We talked a little bit about triggers in a previous video (available here). Today though, we’re gonna talk about setting up email marketing campaigns.

The most important thing about a campaign is really that you’re able to set it up the way you want to, and you’re able to set it up easily.

What Makes Up An Email Marketing Campaign?

When you set up an email marketing campaign, there are a few things you need to think about.

First of all, how is somebody going to be getting to that campaign? That’s where the trigger comes in. Are they going to fill out a web form on a landing page? Is a tag going to be applied to their customer record? Are they hitting a website and being tracked through analytics? Did they not do something? Maybe not open an email? Did they open an email? What is the trigger in that piece?

The next step is, “If they do THIS or THAT, then what happens?” What campaign do we put together for that person?

Setting Up A Successful Drip Campaign

Campaigns are largely made up of messages.

A message can take the form of an email, a text message, a phone call, or a direct mail piece.  You could also consider push notifications or other forms of outbound communication like a chatbot.

The second necessary element of an email marketing campaign is what we call a ‘delay.’  The delay makes sure that all of your messages don’t stack up on top of each other. When you send a block of emails (like an email autoresponder), you need to put a delay in between those messages so you space them out, whether it’s hours, days, or weeks.

In short, you need to predefine how often those messages are going to fire and what the content of those messages will be.  If you need a hand in planning all of this out, set up an Action Plan call and we’ll help you!

An Example Email Marketing Campaigns in the Real Estate Niche

There’s a Done For You Sales Funnel client that we just rolled out.  They’re in the real estate business and we’re working with them on getting seller leads.

What our client wants to do with those seller leads is get in touch with them as quickly as possible because they know that if they don’t – the deal will die on the vine quickly.

So, when somebody signs up as a lead on their website:

1. They immediately, within five minutes, get assigned as a phone call task to one of the sales reps.  The task is added to the task management piece of the drip campaign.
2. Then five minutes after that, an email gets sent to the prospect.
3. 30 minutes after that text message gets sent to the prospect.
4. An hour after that, another task gets added to the sales reps dashboard.

This might sound a bit aggressive, and it is…  But this is a hot lead!  Someone ready to sell their house.

Basically, within the first day, this person is receiving one email, one text, and up to three phone calls.

Drip Campaign Phases

All good email marketing campaigns are broken down into phases, or stages, that help the prospect move through the buying cycle.  This is all part of why you need a sales funnel.

If any of the drip campaign messages above land, they connect with the seller, and the seller schedules a site visit or a home visit.  That campaign is then officially completed – it’s considered satisfied.

That, my friend, is a goal.  (And goals are the topic of our next video!)

Oftentimes, goals are identified when a tag is added or an action is taken inside the contact record.  Perhaps someone buys something or schedules an appointment…  The goal is fired and that that moves the prospect out of one email marketing campaign into the next.

Webinar Email Marketing Campaigns

We’ve also set drip campaigns up when somebody signs up for an automated webinar (or live webinar for that matter).  After the webinar is done, the prospect would receive an email from the Webinar Replay Sequence four hours later.  That email automation campaign would contain the link to the webinar replay. If the prospect doesn’t buy, then 20 hours after that they get the next email. Then a day after that they get the next email.

… And you can marry text messages and phone calls up with that campaign if you want!  After all, it’s just another type of message.

Now there’s some cool stuff you can do in campaigns. You have your messages and you have your delays. Those are the two big pieces.

You can also add logic.

Email Marketing Logic

With logic, you can take action on a yes or no answer.

If your prospect does THIS, add a tag.  If they do THAT, add a different tag.  And in adding a tag, you can fire off the next email marketing campaign!

A great example is from an ad management manufacturing client of ours. He calls this email marketing campaign a “Proposal Feedback Loop.”  Basically what he had us build into Axis was the ability to send a proposal to his customers that either gets accepted or rejected.

His customers get an email every day, on autopilot, with the link to the proposal in it.  The copy in the email is written to get to one of two answers – yes or no.

• If they hit the YES button, then route the lead to the sales rep.
• If they hit the NO button, send them to a survey asking them why they didn’t like the proposal. Was it 20% too high, 30% too high, 50% too high, whatever…  Then, our client has a better idea of what they can do in their future to service this particular customer.

Email Marketing Campaigns That Get Results

Lots of really cool stuff you can do in campaigns as they’re built. Messages, delays, task management, logic.

We’re constantly adding stuff into Axis as we see it work for clients and as we’re asked to build custom.

If you want to talk about email campaign structure, what your outbound marketing play is, or if you just want us to dive in and build a campaign for your business…  Fill out this short form and book an action plan call with us.

We’re happy to brainstorm and put together an action plan for you!

GSDdaily Episode 24

Today, we are going to talk about email marketing campaigns. It was funny, my son is watching TV right out there and he was like, “What are you doing?” I’m like, “Working.” “What are you doing?” I’m like, “I’m going to talk to my computer.” It’s what I do every morning at 10 o’clock, I talk to my computer. All right, so this session is email marketing campaigns, sequencing, and automation that converts. This is email marketing week and basically what we’ve been doing… Shut my door there. [inaudible 00:00:49] Sebastian decides he wants to bang stuff around.

Basically, this week has been entirely about email marketing. On Monday, we talked about email, basically working with email lists, the software for email lists, CRMs, marketing automation, the whole deal. And then we talked about list building and lead magnets on Tuesday. And then… Water? Is right there, yeah. You can take it out there. Okay. And then Wednesday, we talked about email copy and today we’re going to talk about sequencing. Email copy and sequencing kind of go hand in hand. Email copy is really about sending emails that get opens, that get clicks, the whole deal. When you send an email, you want that email to do something.

You want somebody, the reader, to do something. Click go over to a blog post, to watch a video, buy something, sign up for a webinar, the whole deal. Now, an email marketing campaign, when you think about it, is a collection of emails. Oftentimes one email isn’t enough to get somebody to do the thing you want them to do. You need to send two emails or three emails or four emails. And right now, there is more people opening and reading email than there was a month ago. Open rates and we send a lot of email inside of our CRM and then also for clients on behalf of clients and for ourselves, and we’ve seen 7, 8, 9% better open rate across the board with all of our clients’ email marketing campaigns and with all of our campaigns.

The nice thing about right now is people are engaging with email more, which means email is more effective. It also means that business owners who have an email list are able to pivot faster. They’re able to pivot better in launching new products and launching new services because they have distribution, they have an email list. Today what we’re going to talk about, we’re going to go through email marketing campaigns and I have a number of blog posts that I wrote quite a while ago. We’re going to kind of dig through those a little bit. And then I also have a little presentation. I have created a lot of content around email marketing over the years because of our CRM, because of the software that we’ve generated and created.

What we’re going to do is I’m going to go through a short little presentation that talks about the buyer journey and how people end up moving through your sequences, how they move through your campaigns and how all of that should be automated. And then we’re going to go through some examples of these email marketing campaigns and we’re going to go that way. Let me switch. I’m going to share a different screen. We’re going to go here. All right. And there we go. All right. Email marketing campaigns, sequencing, and automation that converts. By automating email marketing campaigns, what you’re doing is you’re influencing the buyer life cycle. Now it isn’t necessarily just somebody who comes to your website and they either buy or they don’t.

Now what we’re doing is we’re able to send emails based on their visit sometimes using email retargeting. You can do even some retargeting through postcards. You have that additional kind of automated marketing campaign. And then, of course, you have the retargeting ads, but what you’re doing is you’re reaching out to all the people who leave and trying to influence them into your products and services. Email marketing campaigns also let you engage with the buyer after they are opt-in.

I’ve said this many, many, many times. A prospect is never ever, ever, ever more engaged than the second they opt-in. The second after they are opt-in. They opt-in on your landing page. They flip over to that confirmation page, whatever you put there as an offer is going to double in terms of conversion because people are just super engaged the second after they opt-in for something.

They’re waiting, they’re expecting something to be there for them to consume. It might be the PDF that they opted in, but ideally what you want to do is you want to email that PDF to their email inbox and use that opportunity to move them into a webinar, to move them into an offer, to do some sort of a low-end kind of tripwire thing. But the person, the prospect has never more engaged than they are in that second. Email marketing also lets you bond more effectively with your prospects. And this part is super, super important because people don’t… A good conversion rate on a sales page, 2%, 3%, depending. That means 98%, 97% of the people who hit your website, hit your sales pages, they’re not going to buy from you the first time out.

If you can get them onto an email list and then market to them over time, then they’re going to know and trust you. You’re going to be able to bond with them. And email marketing campaigns let you do that because you’re sending them blog posts, you’re sending them videos, you’re sending them live streams, you’re sending them all of the material that you’re creating to grow your business, grow your brand, the whole thing. But you’re also using it to bond with them. And they’re growing in that relationship as they go. Email marketing campaigns help in that manner and it can all be automated, and so it can trigger based on if they open this email, they get this email. It’s really nice in terms of just giving them exactly what they want.

The fourth point is, you can promote the right product at the right time. So last week, we talked about the survey segmentation last Friday. In our Livestream, we talked about survey segmentation, putting people in buckets and then sending them an email. This is kind of a continuation of that because the email that goes out based on how they answer a survey is going to be predetermined by the things they’re interested in. If somebody comes through your marketing funnel and they are interested in, let’s say, HIIT workouts, so they’re interested in HITT workouts and then for the next two weeks you can send them HIIT workouts, high-intensity interval training type of workouts.

And you know that they’re going to be into it because they told you they were into it, but all of that can be automated in the email marketing campaign. It ends up being a super nice way of just automating processes. You can also work with abandonments. The cart abandonment on an order form is typically like 70, 80%, which means you can reclaim up to 70 or 80% of your sales or of your possible sales by putting email marketing campaigns in place. And then you can also re-engage death leads. People who haven’t opened an email in 30 days or 60 days or whatever, typically you can send them through a re-engagement campaign and then pull them back into your process.

In understanding the buyer life cycle, there are five different buckets before they actually buy something from you. The first is they’re brand new to you. They’re brand new, they’re just becoming aware of you, they just signed up for your lead magnet. They’re just learning about you. The second kind of stage is they’re on your email list, but they’re still not really sure what you do or whether your stuff is worthwhile or not. They kind of know that you know what the hell you’re talking about, but they’re not in it yet. They haven’t decided but they’re loosely interested. Then the third step is they’ve opened a few emails, they kind of feel like they’re getting to know you, they like you, they trust you, and now they just kind of need to see some offers.

And they need to see what you’re working on. Is it a product, is a service, whatever. The fourth stage, they’ve watched the sales video and they’ve left without buying for whatever reason. Now, they’re getting warm, so they’re approaching a deal. Then the fifth stage is they’ve clicked an add to cart button and they didn’t complete the order. They hit the button, they went to the order form, they didn’t have their credit, whatever, and they didn’t end up processing the order. They either buy or they don’t. And really this is were most kind of marketers and business owners leave it. They kind of front-load everything so that everything is based around this inbound marketing piece.

But then once it gets to the rubber meets the road, this person is on the fence and they’re just waiting for you or somebody to push them over the edge and buy something, and then they’re going to be a hyper buyer with you. This is really where most marketers and business owners just kind of sit back and let it play out. They assume that if somebody didn’t buy, it’s because they didn’t want the product, they didn’t want the service. When they aren’t right for the offer, they didn’t want the product bad enough to pull out their wallet or the sales copy didn’t quite do enough to sell it or they need to add bonuses, or they need to redesign the page or whatever. When what really happened was the new prospect doesn’t know you or your company well enough to place an order.

They haven’t bonded with you that well yet, or they didn’t have time to go through the whole sales video or to try to understand the offer. This is kind of where the price and complexity thing comes in play. The higher the price, the higher complexity, the more the different things you need to do in order to work through the sales funnel. A low ticket, low complexity offer, it’s going to be great for a sales video. An upper ticket or higher ticket, higher complexity offer is going to need a sales to call like an automated webinar or a sales call. It’s all part of this automation piece. Or they didn’t have their credit card on them. I mean, maybe the credit card was at home or at the office or whatever.

Or they wanted to think about it or sleep on it and see if it really was a good idea. I mean, there are lots of reasons why people don’t buy it. Now, I mean my son just walked in here three times while we started this thing and it’s like, okay. It’s always jarring. If you’re just taken out of your element now, especially with the pandemic, it’s like everybody’s just kind of in a funk. There’s some of that at play.

A notification comes in or they feel like they needed to be checking the news or whatever. There’s a lot of external factors that come into the purchase or non-purchase decision that you have no control over. Now, let’s kind of put this thinking into action. We talked about buyer stages, talked about pieces of the buyer journey and as they relate to email and how you can kind of correspond with some email marketing campaigns for it.

Now, after you get the new lead you, you want to deliver that lead magnet through email, then you want to present an offer of some kind and you want to pay attention to what they’re doing. We use a piece of software called Inspectlet for this, I-N-S-P-E-C-T-L-E-T.com. You can read it on the screen. But basically it records the screen of somebody who is going through your funnel. Another one is Hotjar, a great piece of software. And if they escalate, they go through the buying process and then they can go through your upsells, you want to track them through the process. If they buy or sign up, then you’ve accomplished your mission. You have a new buyer in your mix.

Now, here’s kind of the steps as they play out. We don’t really do a lot of image ads anymore. This is kind of how we ended up putting stuff like this together. Step one is you want to build trust. And how we build trust is we don’t go over directly. Usually, we have a couple of email marketing campaigns that are running really cheap cold traffic leads right now. But typically, you want to send them to a blog post or an advertorial or video or some piece of content that is going to give value without necessarily detracting from value. And I think next week we’re going to do a full week on Facebook ads for this so we can put this together, learn how to do Facebook videos, the whole deal.

Step One: Build Trust

Step one is you want to build trust and this is just an image ad with just an ad. And then that image ad goes to this blog post. Notice we have the same images, so the same images in both scenarios. They go to this page and then there’s a blog post. And the blog post has sub-headlines, there’s a couple of calls to action in there with links and you know what else. Banner on the upper right-hand side, more posts. It is an engagement piece, something that they can just read. They don’t have to do anything, they don’t have to take any action. They can back up, go back to Facebook and whatever. The point is that our email marketing campaigns have already started because now they’re on our retargeting list.

Now whether it’s with AdRoll, whether it’s on Facebook, whatever, we’ve placed the pics where we’re able to get back in front of them with our second ad, which is this, there it is.

Step Two: Get the Lead

In this process is we want to get the lead. They know who we are, what the offer is. They don’t and they don’t know what the offer is, but they know in general what we do. They’ve seen a blog post and now we’re trying to get them back to an opt-in form, a lead magnet form so that they can give us their email address, and that’s what this is doing. This is a free workshop, or it can be a free report or lead magnet or whatever, all the stuff we talked about on Tuesday.

It takes them to a landing page, this landing page. You’ve seen it before because it is one of our best converting landing page styles. We’ve got a text on the left, an image button on the rights, two-step opt-in. They enter their email address here and then we’ve got their email. At this point, we can start bonding and promoting products to them so we can start moving them through some of our processes. We send them the lead magnet fulfillment email, which is, hey, thanks so much for downloading this. Here’s the link to your thing. And then pay attention to your email over the next couple of days.

Goal number one is to get them the lead magnet, the thing they just downloaded. We can also pre-frame the rest of what we need them to do, which is there’s a webinar here, there’s a sales video here, there’s a product, there are blog posts. But you don’t want to jump into deep too earlier so else you can scare them off. It’s like you can’t walk up to a girl and propose to her and then hope that she’s going to say yes. It’s just not going to work that way, but you want to warm up. Do you know what I mean? My wife’s probably watching this laughing right now because it took us 13 years to get married. It was fucking funny.

Step Three: Present an Offer

All right, so step number three is we want to present an offer. After they are opt-in, they get the lead magnet and then step three is we present an offer. The offer itself, we’ve got a headline, we’ve got the video and then an add to cart button below it. Chelsea just laughed, this is my wife. We want to present an offer in step number three. Now here, basically what we’re doing is whether it’s a sales video, whether it’s a full-motion sales video, we want to get that first purchase. In this particular case, it’s a free trial, free 14-day trial for a piece of software. In other cases, it’s a free plus shipping offer for a book, or a $37 digital product, or a 495 digital product, or whatever.

But this is all kind of low-end stuff and what we’re doing is we’re trying to pick off sales at this point, pick off buyers. And once that happens, then we can March them through an upsell path. And if they don’t buy this, which most people don’t, I mean 95, 96% of people don’t buy this offer. Then what we want to do is we want to send them emails to bring them back here. That’s where the email marketing campaigns come in. That’s where the automation comes in and the sequencing comes in because we want to bring them back to this point, have them click the add to cart button, and then move them into the next space. At this point, they either continue signing up or they don’t. They’re at the sales page and they either hit the button or they don’t.

If they don’t, they get product promo emails. If they do, they hit the add to cart. They leave, they get the shopping cart abandonment sequence and they’re removed from the product emails. Basically, send them product emails until they add them to the cart. Then once they add to the cart, we remove them from the promo emails, and then we send them a shopping cart abandonment sequence. We’re stepping them up through the email marketing campaigns to get them into what we need them to at the time we need them to do it. Once they get the shopping cart abandonment sequences and they pull the trigger, they are a new member, then we remove them from all prospect lists unless there’s something else that they’re going to be ascending to. Unless there’s something that they’re going to move to.

And you can also mail them upsell offers. For this campaign, there are some services on the backside. Some of those services and stuff can play out. That’s what email marketing campaigns are really meant to move you through, move a prospect through the buyer journey, understanding that they are going to drop off at some point.

That’s what the email marketing campaigns are 100% all about. Let’s talk about some jumping-off points here. For folks who didn’t buy, you want to make sure that you send them a download link, you want to make sure that they’ve got a way to get back to the sales page. Confirmation pages, a lot of times are hidden so what we’ll do is we’ll end up kind of lopping off the front side of that sales video, which is, hey, thanks so much for downloading the report.

We’ll take the first 30, 45 seconds off and then it just becomes a standalone sales page that you can throw anywhere in your site. That works out nice. You want to make sure to include language on bonuses or discounts if you’re going to offer those. And then you really want to promote that first offer for three or four days. Don’t assume that one email is going to be enough. Most people don’t open their first email. That’s accurate actually. 50, 55, 60% of people open that first lead magnet download email. The other 40% won’t, even though they just opted in for it, they just won’t. Sometimes it’s 70%. Literally, you want to engage them as quickly as possible on that page. I mean, full pattern or up style, you know what I mean.

But after that, you promote the offer for three or four days, if they pull the trigger, awesome, they are in the rest of your sequence. If they don’t, send them bonding emails and eventually try to pull them back into that. That’s how you would end up working email marketing campaigns from that front. If you have any questions on this presentation stuff, we’re going to kick through some blog posts and kind of talk about how it all plays out from a sequencing standpoint too. All right, we good? All right, cool. I’m going to stop sharing that presentation. That presentation has literally been waiting in the wings for four years. I wrote that and performed that a really long time ago. I can’t believe I remembered having it.

This page we’re streaming live on right now, so I’m not going to hit play. For all your content marketing junkies out there. Basically what I did was, I found this old blog post that was already optimized for the keyword phrase, email marketing campaigns and I dropped my new GSD Daily on this page. I’m going to grab the transcript and then I’m going to paste it all the way down here at the bottom of this content. This is broke, whatever. As I said, it’s old, which is going to add about 4,500 words with the keyword phrase, email marketing campaigns all through it. We’re going to be ranking like crazy for this keyword phrase to these old blog posts.

We talked about what makes up an email marketing campaign, setting up a successful drip campaign. We kind of covered on Monday, but just as a quick recap, what you want to do is you want to use a piece of software like Convert or Drip or ActiveCampaign or Hours, which is the access you want to basically drip these emails out based on what somebody does on your website. So what they buy, what they opt-in for, and all of those are triggered. If somebody opts in for a lead magnet, like what we talked about, if they opt-in for a lead magnet, then they’re able to receive the emails, getting them their lead magnet and then moving through the product promotional sequence.

Drip campaign phases, we talked about. Webinar email marketing campaigns and email marketing logic. I talked a little bit about logic. If you have a prospect, like how we do it in an active campaign, they go to this URL. If they go to the shopping cart abandonment page, that URL, then what we do is we turn on in the shopping cart abandonment sequence and we turn off our product promo sequences. That’s the logic that I’ve referred to here. If they go through and they hit a blog post with a certain phrase in the URL, then they’re added into that bucket.

As for us, how we use it is if you go to a blog post that has the phrase, email in it, then you’re put into an email bucket. Your marketing messages are going to be weighted more heavily towards email stuff. Whereas if it goes funnel, it’s going to be weighted more heavily to funnel stuff. That’s how the logic and the triggers end up working out. Some powerful email sequences you can’t afford not to have, so we talked about these. There’s a lot of different ways to kind of cut-up email. You have your email marketing sequences, which is basically anything that’s pre-populated. We always plan for the first 30 days of every client’s. Somebody comes in and we plan the first 30 days worth of client inbound marketing materials.

Usually involves three to four emails on promoting a webinar, six emails on promoting a webinar replay, three to four emails promoting sales videos. They step through those email sequences as they go. That is all pre-populated and that is all written from scratch and custom. They’re RSS email sequences. Every blog has an RSS feed unless you actively turn it off. Every time you publish a blog post, the RSS feed publishes its submits. And then the email marketing camp or the email marketing software will actually take that and send an email out with all of those blog posts in it.

It’s a way of automating your blog posts. The ones that are being sent, which is nice and it works, but you have to be able to format it well in order for it to work. And oftentimes, you’re going to find that not all blog posts are relevant to all people. You might send one to one group and another one to another group, and that’s where the bonding and the nurturing come in, in the play. Then you have your regular broadcasts. Yhat’s like every time I email these live streams out, it’s a broadcast email because I have to create new graphics, I got to create new links and there’s nothing I can pre-populate. I email them as broadcasts every morning.

I pick the audience that those people are going to be mailed to and I write the email, hit send, it’s mailed out as a broadcast. It’s a one-shot deal. I don’t automate it. I will automate the replays of these and throw them into sequences because those links never change. The broadcast is for all the one-off stuff. Transactional emails are anything transactional in nature. So things like order confirmations is a transactional email. Things like password reset emails. They’re usually things you have no control over unless you’re actually building software. So member onboarding emails when somebody signs up for a membership. So there’s lots of this kind of little transactional emails that it’s just important to note that they’re important because they usually get only fire when something good happens.

Well, I guess password changes aren’t really good or bad, but… So there’s that kind of email too. Those you’re going to need to kind of think about and personalize in your marketing mix. And then there are email sequences that are important to just think about and engage with, and when you’re putting together your product promo sequences, there’s a couple in here that I just wanted to highlight. The first is a product sales sequence. Whenever you’re promoting a product, whether it’s a physical product or a digital product, it should usually have three or four emails. They are sent to go out like, email one is day one, email two a day two, and then the last day, send two emails. Always come up with a reason to email them, whether it’s a flash sale or a discount or whatever.

Inside our access CRM, there is a product sales sequence that you can plug into, answer a couple of questions and it will create the emails for you. I think I might need the HTTPS, I’m just throwing it over here in the comments. That’s where the software is. But the email copy, Apple actually copy for you. The ascension sequence is when somebody buys your front end offer and they don’t buy your upsells. When they don’t buy your upsells, you want to bring them back to purchase your upsells and the ascension sequence is going to help you do that.

But basically, if they hit the shopping cart but don’t buy within 30 minutes, then they get three emails. And these are patterned after Amazon. The first email goes out 30 minutes after they don’t buy, the second email is 24 hours after that, the third email is 24 hours after that. What we’re trying to do is to get them to take action on something urgently, like you’re missing out on the discount, maybe that kind of thing. We always use flash sale sequences all the time for a lot of our clients. Basically, if somebody doesn’t buy something the first time out, somebody doesn’t buy your digital course the first time out, then you send them a three email or four email sequence.

And then tomorrow, you send them an email. This is this kind of 80%, buy it in 24 hours. Or buy it at 12 o’clock tonight or whatever. What we’re doing is a timed flash sale countdown and there’s lots of little urgency kind of buying triggers in there that we capitalize on for the flash sale. What this does is it spikes your front-end sales so that you have more people running through the upsell process.

It works out tremendously well. Then we have webinar replay emails, which tend to be some of our best performing emails. The webinar replay emails, it’s a six email sequence. The first two emails promote the webinar replay, the third email promotes the webinar replay and also the offer.

The replay is no more. Then the webinar promotion emails, it’s a four email sequence, they get somebody on to the webinar. You can read about all these. The link for this is in the chatbox, or you can just go sign up for access at our triggers.app and jump in and you can get all these sequences for you and your business right now. That is all I got for you today. I’m going a little bit over. We’re at 10:31. These are informally kind of at 30 minutes. But if you have any questions at all, send me a Facebook message or jump into the DFY funnels group, ask in there. Want to start getting some conversation going in there and if you have anything at all, just let me know, all right? Thanks.

For Questions and Guide

If you have questions for a future episode, go to doneforyou.com/gsd. Then if you want us to go through and put together a custom funnel for you, then book an action plan called, doneforyou.com/start.

The post Sequencing And Automation Of Email Marketing Campaigns appeared first on Done For You.

First of all, thank you so much for tuning in, whether you’re tuning in now, whether you’re tuning in a day from now, I mean, we’ve been promoting these things like crazy.

Today, we’re going to talk about how to write email copy for your email list, whether it’s an email auto-respond or whether it’s writing a broadcast email, whatever.

The whole goal of building an email list is building distribution so you’re able to email your list whenever you want to promote something. If you want to create a new product, then you email your list. Furthermore, if you want to offer a new service, you email your list. If you want to recession-proof your business, you email your list. That’s probably one of the biggest things in looking back over my career, the email list is something I struggled to create, I struggled to wrap my mind around it at first because I was like, “Well, I’m writing these blog posts and I’m getting traffic from the search engine.”

That traffic is just always going to be there. I’m always going to be able to leverage the search engine traffic and whatever, but the thing about it is, Google updates their algorithms and you might not be getting search traffic in the future. You might have a down month and you have to stop advertising. A pandemic might strike and all of a sudden, you don’t know where your next deals are going to come from. The doors might shut and you don’t know how to get in front of your customers and your clients and your prospects anymore because you never took the time to put together an email list in the first place.

This is some of the reliability and the stability that you get from having an email list because when you have an email list, you can write an email copy about anything you want to them and press Send and they receive it. Well, 96%-ish of them receive, will it? That’s why email is important for your business. You need to grow your email list and use email marketing software to house your list, to market it to them, and all of that stuff. That’s why email marketing is important.

Now, on Monday, we talked about some email marketing maintenance and how often to mail, how frequently you need to mail them, what you should be emailing them, all of that kind of stuff. Yesterday, we talked about lead generation and how to generate leads and seven different ways that you can generate leads, usually through a lead magnet or survey, and then we talked about some other ways.

Today, what we’re going to do is talk about email copy and writing an email copy for your list. Now, luckily, not but I wrote an article probably three years ago, so I’m going to drop that in the list here or drop that in the comments. This article, the title of it is Writing Email Copy: How to Write Email Copy That Converts.

We’re going to go through this article because there are some good solid points in here. Number one and number two, I’m going to take this video once I’m done and I’m going to put it right at the top here and put it right at the top of this blog post, update the blog post, and then it’s going to rank about four or five pages higher in Google because that is how content optimization works.

Writing Email Copy: How to Write Email Copy That Converts Without Being a Copywriter, that’s the biggest thing. On some of my early, early copywriting days, I had a website called Marketing Hacks. On this website, I started talking a lot about marketing because I loved marketing and then we started doing product reviews and I started making a bunch of money on product reviews.

There was this one blog post that got better search traffic than anything else that we had. It was this blog post about creating slogans, how to make a slogan, how to create a slogan for your business. We were getting to like 2,500 visitors a day to this blog post. I was like, “Well, if people are coming to the website to learn more about slogans, then it must be that I need to create a product for slogans.”

Wouldn’t you know, people were coming to the blog post, they didn’t want to buy a product about a slogan. This is one of those things like yesterday in the accelerated training, I talked about problems and solutions. People didn’t have a problem creating solutions, they just wanted inspiration. Same thing, same reason why you go to Pinterest. You don’t necessarily want to buy plans to put together a coffee table, but you want to be inspired by having plans or seeing coffee table designs so that you know how to put one together yourself. That’s the purpose of… It’s not the purpose of Pinterest, but you get it.

What happened was I ended up rewriting the same copy over and over and over again trying to get this thing to work. There were marginal incremental improvements from click-throughs and stuff, but in that particular product, never did transfer into something that was a barn-burner product. We sold some, not a lot, but we still generate some revenue with it.

Now, what happened was is the discipline in rewriting the copy over and over and over again helped me be a better copywriter. Now, having written thousands of video sales letters and hundreds of webinars, maybe thousands of webinars, and tens of thousands of emails, I still don’t necessarily even call myself a copywriter, but when I write email copy, I always intend for it to convert.

The biggest point of being a copywriter, especially when writing email marketing and writing email copy is you want it to convert.

The process, very simply, is you have anywhere between one email and four emails that link to a sales page or link to some sort of a page. That sales page, that advertorial is the conduit to the order form. The email’s only job is to get somebody to open the email, click the email, and then go to the sales page. Then you let the sales page do what it does, which is sold. At the end of the day, that’s what a sales page does: It sells things. That’s how the process ends up unfolding: email into a sales page, ultimately into an order form.

Now, every person who receives your email, they have to do three things before they hit your sales page. They have to open your email, they have to start to read your body copy, and then they have to click a link in the email somewhere. What the email needs to do is it needs to do something called “pre-framing,” which is an NLP thing, neuro-linguistic programming. Successfully pre-framing someone is all about setting them up to take action on the next page after they click the link in your email.

For instance, if an email copy reads, imagine using some technique to sharpen your client’s photos. This strategy has served as inspiration for a lot of the landscape photos that I’ve been talking about. The conditions are like this X and Y, this X technique or this Y strategy. Pre-framing is the biggest difference between marketers who make huge money and marketers who don’t. The email pre-frames them into the sales copy. It alludes to, it gives clues to what they’re going to be able to do on the sales copy without necessarily pitching them. It increases their interest and their desire before they hit the sales page and then end up taking action.

Copywriting is really about starting with the end in mind. No matter what how you write email copy or sales copy, whether it’s even a blog post, it’s about knowing where you want your prospects to go and then helping them get there. An email is one of the biggest proponents, one of the biggest things about it.

Let’s say you have a webinar that you want them to sign up for. The goal of the email is you have this live webinar. A live webinar is going to be is, it’s Wednesday, so next Tuesday at 3:00 PM Eastern. Next Tuesday at 3:00 in the afternoon. The goal is to get them to sign up for the webinar. Now, you need to take yourself back and say, “All right, how many emails do I need to send an order to get them to sign up for the webinar?” Okay, I need to send, let’s say, three or four. I can send one a day, maybe one Friday, one Sunday, one Monday, and then two on Tuesday. That would be five emails.

The goal, in the end, the goal that we’re looking to hit is for people to sign up for the webinar. All right, to get somebody to sign up for the webinar, meaning the webinar link, we need the webinar landing page, we need the webinar copy. We need to be able to talk through three or four or five emails about what we’re going to talk about on the webinar. We need to already have the webinar done.

One of my things with webinars is usually I just start. I come up with a webinar title and then what I’m going to teach on the webinar and then I’m going to email the webinar and then I come up with the webinar content about 30 minutes before the actual webinar. It’s just always been that way, I don’t know why, for a webinar.

Now, if it’s a sale, if you’re trying to get somebody to take action on an offer or book a strategy session, then you’re going to start in the end in mind there. Throughout three or four emails, you’re going to tell them, increase their interest in their desire through the email copy to get them to take action on the sales page itself. Just having that end in mind informs a lot of the rest of these decisions.

Your email open rate is 100% based on the subject line and even the pre-headline, that headline that now in a lot of CRMs you can have an intro paragraph. It opens up in Gmail, basically, because Gmail, you have your subject line and then you have that first paragraph. With typical email, the first line in the email is usually what the pre-heading is. In CRM, you can define it.

Some great ways of writing a strong subject line: You can ask a question, how-to subject lines are great, subject lines with numbers or percentages are fantastic. Numbers, percentages, dollar signs, any kind of thing that jars them out of whatever they’re seeing in their inbox. If you could be different, then it works. You see a lot of this with emojis now. When I wrote this, emojis weren’t a thing, but now, there are so many big retailers are putting emojis in the subject line just to jar you out of whatever’s in there. I like using pluses, minuses, parentheses, brackets, percentages, any of them. I should probably redo this 100 Most-Opened Subject Lines PDF, now that I’m thinking about it.

Some elements of a great subject line are curiosity, contradiction, specificity, personal touch, and instant usability. I tend to go right to instant usability. I’m more a how-to guy. The how-to stuff resonates with me a lot better, that’s how I end up writing, but nothing beats good AB testing, split-testing email subject lines. In Ontraport, you can do it and set up ABCD tests. In a lot of CRMs, you can set up email testing in there.

Then once the subject line is written, the rest falls to the text that is in the rest of the body. Now, HTML emails are really popular. Having image-heavy emails work better than they did in the past, but for a lot of our clients and even for a lot of our stuff, we still have just straight-up, text-based email. It’s not image, it’s not newsletter-pretty. A lot of the direct-response copywriters are still just text-based and it works out well.

The goal of the email body is to get them to read down to the point where we make a call to action and they click that link or they click the button or the image or whatever. Once they click the email, the email’s job is done. That’s all that that email was supposed to do: It was supposed to get opened and it was supposed to get red and it was supposed to get clicked. That’s it. Once that happens, email’s done.

The only thing at that point is the email sits there from a legacy standpoint so that if they click and then they go off to your sales page, then the email is still sitting in their inbox, which means they can go back and look at it in the future or they can come back to it a couple of days later if there’s something that they liked that you said or that you said that they liked, so they can come back and take action on it then.

Getting the click is really, it’s the biggest thing. For a long time, the actual CTA link should have been the subject link. The subject got them to open up the email. Now, the reasoning was that if the link inside the email was the same as the subject, they would click that much more easily, which is still true, but now we always just use an anchor link and it’s “Click here to watch the video, click here for blah, blah, blah.” Every once in awhile, we’ll do a two-lined link, so it’s like “Click here to watch the video,” and then “Return.” That reveals the five-step process and then that whole two-line link is hyperlinked to the sales page.

There are lots of different ways and every list is a little bit different, but make sure to make your calls to action overt, like they’re ready to be clicked. Make it apparent this is what they need to do. Don’t send emails that don’t have a link to go somewhere because you want to train your email list to click the links in your email. Don’t send more than two emails that don’t have any sort of action. We always want them to go somewhere.

Another thing you can do is include a clickable image. This can be a button, it can be a… I do it all the time for these live streams, like the actual live stream image, the cover photo is clickable. Some people will click it. A lot of people will click it. You can use the double-line link trick, which is what I just described. Rather than “Click here,” you use something like, “Here, click here to download the Hundred Most-Opened Subject Lines Report.”

This one is pretty sweet, this list-style link trick. I’ve done this on quite a few things. Basically, you ask a question. You say “Click the answer below that you resonate with,” or, “Click the best answer below,” or, “Click whatever.”. Each of these goes through the same page, but what you’re doing is you can either even fire off a little automation action on the backside. We’ve done this to put people into buckets.

This link, you end up… Let’s say, what is the most important area of a sales funnel? Okay, you have a landing page, sales page, confirmation page, upscale copy. Well, what you can do is the person who clicks these things, you then put them into a bucket. In that bucket, you serve up marketing material about that one thing that they wanted. It’s pretty sweet stuff. You also want to make sure to spell it out. “Click here,” “Download this PDF,” those are all super powerful things from a copy standpoint.

You want to write email copy in a narrow format… This used to be a thing. The narrow email copy used to be important because you wanted them to read it like a newspaper, something that was nice and pretty slim, but now, with a mobile device, most of your email is read on a mobile device. A lot of it, I should say. That’s one of the reasons why HTML newsletters have worked out so well because they give you that slim frame and then it’s responsive. It works on devices, it works on desktops, which is nice just for the simple fact that you don’t have to worry about the carriage returns. It’s one of the nice parts of the HTML newsletter is it is responsive like that.

I always batch by writing. If I know that I’m going to be promoting a webinar, then I sit down and write email copy in chunks of four or five emails at the same time, without a doubt. I don’t write one and then go somewhere else and then write another and then the next day read another. I always batch them so that I can maintain a good, strong story throughout and have continuity between the emails.

The other nice thing is when you’re in that headspace, it’s easy to knock out three or four more emails as opposed to just the one. We built our AXIS email copy software just for this, so basically, you can go and populate all of two minutes. You can populate a week’s worth of email in like two or three minutes and then that’s that. Batching writing, I mean, I’ve just always done it that way.

The same with lead magnets and sales videos and webinars. It’s easier just to knock everything from a client out in four hours than it is to try to revisit it over and over and over again because you have that whole mental switching. It takes like 14 minutes or 16 minutes to move from one task to another mentally.

You always want to make sure to do include bonding emails, too. Not every email should be a pitch. You want to include content emails, blog posts, live streams, videos. Also, you want to include things that people are going to resonate with. Things that people are going to get value from that aren’t a pitch. You can always have a pitch in your stuff. We can say, “If you want to schedule an action plan call, go to doneforyou.com/start.”. Nice, easy, simple, but it’s not the point of it. The point of it is to just give content and help educate. Help give some a has and go from there, you know what I mean?

That’s the point of all of it. That should be the point of your email. You always want to include something clickable and actionable. Even if you don’t have content, like you’re not creating content daily on demand like this, you can always link to an old blog post.

I mean, this email, the one that we’re talking about, I think I wrote three years ago. It ranks great, it gets great search traffic, but it needs an update. I was like, “Well, I might as well just do a Livestream, knock off two birds with one stone, get this video transcribed, drop the transcription at the end, and then put the video up top.” Then instantly, this turns into a six or 7,000-word blog post with a video and it will crush the search engine in like a week. Yeah, I might as well just do that, right? That’s the idea behind the bonding and behind the bonding we do the bonding, writing email copy that gets clicks, gets links, all that other stuff.

Do you have any questions? In the comment box, just let me know, any questions at all. All right, cool. Now, I think that’s all I wanted to cover today was the copy piece of it. I think while we’re here, I am going to kick through AXIS and show you can get this stuff created quickly. If you go to triggers.the app, Triggers is where our AXIS CRM lives. Underneath Email Copy, it’s going to walk through the email copy app that we have. I call it the “autoresponder engine” because that’s basically what it does. Email copy app.

It was funny, I was telling a friend that I was doing this presentation today. He was like, “Why the hell are you teaching people how to write email copy? Just have them go to your software.”. I’m like, “Yeah, but still, you got to know how to write email copy even just a tiny, tiny bit to get value from it.”. All right, that is where you are going to learn about the email copy app.

Now, I’m going to just go to log in and show you. I’m going to go to Log In. All right. We are logged into a test account on AXIS. Now, over here in the left-hand ribbon, just to walk you through a little bit. Some of you may know, some you may not, but basically, we have our dashboard. There’s a dashboard, there is a marketplace where it has different apps. There’s email copy analytics, there’s a page builder, it has the Zapier integration and Twilio integration, so it’ll send SMS messages, then we have our CRM over here. We got Dashboard, Contacts, Forms, Message Center, Campaigns, which are pretty sweet because it’s all drag-and-drop. Anybody, just send me a message on Facebook here if you want to go through a little demo of this. It’s pretty sweet software.

The point of today is the email copy piece. Let me just make this a little bit bigger so you can take a look. All right, now, if we go into… This envelope here is our email copy app. Basically, what it is is because everything we do is starting with the end in mind. Here, we’re just going to hit Add New and we’re going to say I want to create a free-plus-shipping offer. Yeah, free-plus-shipping email copy for the book, let’s say. Okay.

There are all kinds of email sequences in here: post-webinar, pre-webinar, re-engagement, ascension, all that stuff. We have a free-plus-shipping sequence in here. There it is, free plus shipping. Then there are 20 different affiliated sequences here, which are going through an update right now. We select the free-plus-shipping offer and then we go down to Next.

Now, here it’s going to ask us questions about what it is we’re trying to create. What we’re trying to create is an email copy. We can have a persona in here and we can select an offer. We’re just going to fill this all in manually. We’re going to have “My name is Jason.” The product is going to be a converted book. The product topic is going to be “How to be a badass marketer.” An archetype is a book. Link is going to be “doneforyou.com.” Product inventory is unlimited. The buyer main goal is “To buy shit.” The high-ticket product type is going to be coaching. Nah, Done For You funnels. Then product benefits we have, so we’re just going to say benefit one, benefit… We’re just going to fill these in. You get the point. You can add benefits if you want.

Now, when we hit Next, it’s going to write email copy for us, so we’re going to hit Next. Remember, this is a free-plus-shipping offer. We start with the end in mind. All of our email sequences here end up outputting into… There we go. All of the email copy, or all of the email sequences, ended up outputting into the dashboard here. Let me just go… I’m going to need to refresh here.

There it is. The free-plus-shipping email copy for the book, we’re going to preview this guy. Don’t you know, it’s probably not going to come up. There we go. Hmm, a little weird, but anyway. What ends up happening is it’ll write an email copy. Then you get to output it as a text file. You get to end up putting it inside your CRM in the message center.

You end up getting emails that look like this. We have the email. The email is going to be the subject line closing. Then here, we just have a very, very, very short email body. It ends up working out. It just automatically gets pushed up into the message center. Here, we have “Are you in?” Then we have “Today’s the last day to join us here,” “Are you in?” Blah, blah, blah, features and benefits. Then we have “Every module has been painstakingly put together,” and so on. All of your email copy’s already created and then you end up just editing and firing it out.

That’s the idea for all of the sequences in place. Then in terms of sequences, there’s a lot of different ones. So we have the flash sales and single physical products and blog sequences, lead magnet sequences. A lot of different stuff you can end up playing with.

Check the AXIS app if you want or you can write an email copy on your own, either way. It takes a lot longer to write an email copy your own. Where I discovered this was, I was probably writing 50 to 70 emails a day. It was about four years ago when Sebastian was little. I discovered that the email copy between offers is very much the same. I was like, “Well, if we build a piece of software for it, then I can just edit stuff that’s already working as opposed to not.”. That’s where the inspiration for it and then the CRM was built around it and everything else.

If you have any questions at all, send me a message inside the group or on the Facebook page. Go to doneforyou.com/start and book a call with my team and we can look at marketing automation, email copy, sales funnels, the whole deal.

The post Writing the Best Email Copy That Gets Clicked and Opened appeared first on Done For You.

Today we’re going to talk about email marketing. First of all, I hope everybody had a happy Easter, not working, you know. But it’s Monday, so back to work. This week is going to be email marketing week. What I’m going to be doing with these is kind of picking a topic and then just seeing how it goes, seeing what we need to cover. Monday is going to be a very general overview, and then we’re going to dig into individual pieces of that topic throughout the week.

In addition to today, for those of you who want to comment on today, make sure you’re watching this on DoneForYou, the DoneForYou Facebook page. I’m going to drop that link in here. That’s the DoneForYou Facebook page. Make sure to switch over and watch the video there. Also, for those of you who are looking to start a business or transition your business online amid this pandemic because you have skills, experience, knowledge, assets, resources that can help either other people through it or you can leverage in a remote, so you can help somebody across the globe through your computer, and get paid for it. That’s the idea.

We are starting, we’re kicking off a brand new group today called Accelerate. Here is the link to today’s kickoff session, which we’re going to be talking about basically picking and validating a business idea. How to arrive at a six-figure business idea. That is at 3 PM eastern today, so I’m going to drop that in this thread here. You are welcome to join us.

I think we’re going to end up doing eight to ten sessions. So the session is probably going to be every other day. There’s going to be a lesson and then a day of homework, where you post whatever you come to in the group. Today, we’re going to talk about business ideas, and then the homework is going to share your niche, your business idea, with the group.

For a couple of reasons. The first is the group is going to keep us all accountable in what we’re starting, and secondly, everybody in the group has different skillsets and knowledge and expertise and networks and connections and I am hoping that we’re able to leverage the group to grow the business. Who do you know who needs accounting work, or whatever? That’s the idea there.

I have to get a new camera setup because this one is weird. All right, today we’re talking about email marketing. Now, your email marketing list is kind of, truly it is the cornerstone, the foundation of, it’s your get out of jail free card right now. It is.

At the end of the day, if you don’t necessarily have a lot of ad budget, or you don’t have a whole lot of things, a whole lot of assets or anything going on in your business, not a whole lot of traffic. If you have an email list, you can always pivot. The biggest thing, is sometimes pivoting in business is so difficult. It is because if you don’t have an audience if you don’t have distribution, there’s nobody to pivot to. You’re 100% reliant on the traffic that is coming into your website or the traffic you’re buying, spending money on media, spending money on ads.

If you have to, if you don’t have distribution, you don’t have a way to pivot, then it’s always a startup. Do you know what I mean? You’re constantly starting the new business model, the new product. You’re bootstrapping this product idea, but if you have an email list, then you’re able to move that email list in this new direction. That’s one of the biggest keys to marketing to your email marketing list and building your list because you’re not always starting.

You’re transitioning. You’re pivoting. Anything that has any kind of a list is that way, whether it’s an email list, whether it is a social media following, people who like your YouTube feed or your Facebook ads, or whatever. At the end of the day, though, you’re able to pivot when you have a following. Your social media following is a whole lot looser, less committed, than your email list, because your email list, you’re hitting their inbox when you send an email. With social media, you might be hitting them, you might not. The email list thing is the key, and pivoting and then launching something new without necessarily having to spend a bunch more money on traffic or do a whole lot to launch this new thing.

Today we’re going to talk about your email marketing list and how to market to your email list. This is going to be a very 101 level Livestream. It is that way because it’s kind of the introduction of the week if you will. In the chatbox, in the questions, just let me know if you want me to restate anything or you have any questions. I want this to be a Q&A kind of deal.

Email marketing, basically it’s writing an email and sending it to your list. It is as simple as writing an email, hitting send, and then sending it to your 10,000 people. That is what email marketing is. You cannot do that from inside of Gmail or inside a piece of software, your email inbox. You can’t copy 150 people or 2000 people or whatever, in a group and just say, “Boom,” email blast-style, and I hate that phrase. When you’re mailing to your email marketing list the right way, that list needs to be live and hosted in a piece of software.

There are lots and lots of different email marketing software and platforms and CRMs out there. They all have their special sauce. Anything that is email marketing-heavy is usually a marketing automation software or a marketing automation CRM. Now, there are lots of different CRMs as well.

There are sales CRMs, there are email CRMs, there’s contact, basically contact databases, but what we’re looking for, very specifically, is email marketing. In email marketing, there are a couple of different levels of CRM.

When we’re building sales funnels, we build sales funnels in a ridiculous number of CRMs. Everything from AWeber and ActiveCampaign up to InfusionSoft, so it just depends on what level you want to play at. If you have a small list, some are better than others. Let’s see, I’m going to open up a browser tab here. Okay. All right. Let me pull this out. There we go. Stop sharing this guy and then we’re going to share this one.

All right. There are lots of different levels of CRM out there. The first level, this kind of classification one CRM is something like AWeber. AWeber is the first CRM that I ever used and basically what it does is it allows you to put your, it hosts your email marketing list, and then it lets you send email to that list. You can set up autoresponder sequences and you can set up campaigns, and now you can kind of add tags to those contacts.

It does one thing well. It emails your list. Everything else it does meh well. But it does what it needs to do. So class one CRM. Another is ConvertKit. Again, very good at what it does, which is to host your list. People can sign up to your list and it lets you send an email.

MailChimp is probably the industry standard. I dislike MailChimp in terms of some of the stuff that we end up doing with our email marketing list and automation and all of that other stuff. MailChimp works, but I highly recommend not using it. ConvertKit is good. AWeber is good, but they don’t necessarily have a lot of very robust automation packages.

If you’re looking for a class two CRM, which does a lot of marketing automation and really, it ties in with Zapier and gives you a lot of integration, a lot of control over how your customers interact with you in your business. Then there’s a couple of other ones. We created one called Axis.

It is at triggers. app. Triggers. the app is where this thing lives. We’re going to dig into this as the week goes on, but, all right. There you go. That is the CRM that we created. Easy to add email, really easy to setup marketing automation campaigns and sequences. The email copy app is in there, so it’ll write your email for you. We’ll dig into this a little bit as we go.

Another one that we like quite a bit, we set up a lot, is ActiveCampaign. ActiveCampaign is a marketing automation CRM. Again, it has a lot of features and functionality and integrations and all that other stuff, and it does great from an automation standpoint.

Now, from a big boy standpoint, there’s one, which is now Keep, K-E-A-P.com, it used to be InfusionSoft. For those of you who have been around for a while, you won’t ever call it Keep, because InfusionSoft is just the thing you grew up with. Keap, less complicated to use than it used to be. InfusionSoft was great. It did a lot of advanced stuff.

Typically, when you set something up in InfusionSoft, you had to understand that it was going to take three times longer to do anything meaningful. Inside InfusionSoft, you had to click like three times as many buttons. You had to set something up on one screen. Then set it up on another screen and then another screen, but it worked great once you figured it out.

To get into some of the more complex integrations, you had to tie in a couple of pieces of software to work and whatever. This is a class three CRM. Something that has order forms, has an affiliate program. And stores your email marketing list.

It has pages anymore, so there’s InfusionSoft and then there’s Ontraport, which is a favorite of ours. Ontraport, we still do a lot of our stuff in Ontraport, despite having our CRM, because we have our order forms and stuff in here, and our CRM doesn’t have order forms yet. Ontraport, fantastic tool. It’s the same as InfusionSoft.

From an email marketing standpoint, these are kind of the tools that you can play with. If you want to get heavier into sales, like sales pipeline stuff, then SalesForce is a great one, and expensive. Industry leader. I read that they have 15 or 16 trillion dollars, no. 15 or 16 billion dollars under contract for the next three years, so they could literally not sell another customer for the next three years and still make that much money, give or take.

The other one that we like quite a bit is Pipedrive. Pipedrive.com. Pipedrive is a great one. It’s a sales CRM, so you can have a contact, and then you can drag that contract through a sales sequence, a sales channel. It’s great for sales pipelines and sales workflow, but it sucks for email marketing, especially in an automated sense.

The other one, which, I’m friends with the Pipeline Pro. Pipeline Pro is another one that is very, it’s very sales automation, sales dashboard, sales pipelines, all of that kind of stuff. Appraisal workflow management. Again, also super cool software.

From a CRM software standpoint, those are some of your options, depending on what you need. That class one, like an AWeber or ConvertKit, your class one CRM is going to be great, if you have a list under 10,000 people. You’re not necessarily looking to spend a bunch of money hosting your contact records and you want to send an email every once in a while. That’s about it. You don’t have real complex marketing automation challenges or needs or whatever. You just want to be able to set up an automation sequence, set up a campaign, trigger some emails that go out, and that’s about it.

Your class two CRMs, your ActiveCampaign, your Axis, are great when you need to trigger something happening. A new contact moves to a new list, then you want to trigger a certain campaign that goes out, or somebody goes to a certain URL. You trigger a campaign that goes out, that kind of thing. Then your class three CRMs, your order forms, affiliate program, when you need all that stuff to tie in together, that’s when you need that stuff.

All right, we’re going to look at it, let me grab my notes here. We’re going to look at building lists. When you’re building lists, there are a couple of different ways to go about it. The first and biggest thing is you need to have some sort of an opt-in sequence or some sort of an opt-in page, landing page. There are no two ways about it. To collect emails and grow your email list, you need to be collecting them, which means you need to give value. That’s all there is to it.

What I mean by that is you need to have some sort of an opt-in page. This is, currently, we’re running a bunch of paid traffic to this page. This page has been exhaustively tested. We have logos and this sub-headline and then we have our headline and our cover and the download button and all that stuff. This page format has been tested, I think we’ve run 42 or 43 different split tests on this page. It works. This page, right now, right right now is converting at 43% to cold traffic, straight up cold traffic. Not too shabby. Some of you who are on this might have come through this page in the last couple of days, which is awesome.

Best ways of growing an email list:

• building your email list through an opt-in page some sort of a lead generation mechanism

Bar none, point-blank, running traffic, or getting ranked in the search engines and then sending traffic into a landing page is how you need to be growing your email list. The reason I stress this is because so many of our clients come to us and they say, “Is there a shortcut?”.

The answer is yes, there is a shortcut. You should not take it, buy lists, and you can swipe lists, sure you can. You can pull lists out of LinkedIn Sales Navigator. There are so many different ways that you can collect email addresses, but at the end of the day, this person did not raise their hand and say, “Yes, I’m interested in the thing you are offering. I’m interested in you or your business or your thing.” You do not want to market to these people.

I had one client how was like, “I don’t want to spend money on ads, I just want to scrape a list.” I’m like, “Okay cool. You can scrape, whatever. I can’t tell you what kind of results you’re going to get, but we can try.” So he scraped 1200 emails. We uploaded it into a CRM, we sent an email out. He got eight opens. Eight out of 1200 people. Normally, he should have gotten between 200 and 280 opens if it was an opt-in list if they had been used to getting email. But literally, they hadn’t. It was spam. I told him, “This is spam. What we’re doing here is spamming. They did not opt-in in any way to any kind of an email list.” So it’s just something you need to be cognizant of, you know.

Yeah, so scraping lists, downloading the list, don’t do it. Get somebody to opt into your email list and go from there. Which is a lot of work, it is. You’ve got to run a paid traffic campaign, you have to write content, you have to do live streams, you have to do whatever, but at the end of the day, growing your email list is the difference between being able to pivot and not, or being able to sell something on-demand or not, you know what I mean?

Landing pages, a great way to do it. You need to build an email list. You need to offer a lead magnet. We should talk about lead magnets tomorrow because it is, I don’t know that we’ve talked about it yet, and it is email marketing related, so tomorrow we’re going to talk about lead magnets. This is the funnel effect of a lead magnet.

There are some other things you can do to grow email lists. I don’t have a pop-up here. There’s an exit pop that comes up. Whenever somebody comes to DoneForYou the first time, there is an exit pop that shows up, and the software that we use for that is Picreel. P-I-C-R-E-E-L.com. Picreel is nice exit pop software. It’s also really cheap compared to some of the other ones that are out there, and it’s mobile-friendly, so when you can put a little bit of code on your website and then it’ll pop up, and the pop-up will be constrained within the view parameters. Nice stuff. There it is. This is one of the versions that we use, only we have an email box right here. This just goes right into a page. You can do all kinds of things with that pop-up.

When someone opts in, it gets added to your email marketing list!

The other one that we have lately been testing is Thrive Leads. Thrive Leads list building software, and that is right here. This does exit pops, it does all kinds of really cool stuff. It’s a monthly deal, but it’s just a WordPress plugin that you install on your website. It does the pop-up lightbox and these cool sticky ribbons, inline forms, two-step opt-ins, slide-ins. It just does a lot of stuff. A lot of stuff, different ways that you can generate leads without necessarily going right to a landing page. The trick is you need to be writing content.

Every way you’re going to be generating leads usually lives on your website, so you need to be writing content, you need to do the content marketing, and you need to do the blogging thing and getting traffic to the website so you can suck up the leads, you know what I mean? Without pulling people to your website, there’s no way to do it unless you’re paid, unless it’s paid ads, literally, like Facebook lead ads. And they don’t hit your website, but they opt-in through the ad.

You’ve got to have landing pages. You have to have content or some sort of something, but you need to be making moves to generate these. That’s all there is to it. Now, those are just some cool, and there’s kind of a cool little exit pop there, so just some different ways that you can build lists.

Now, if you’re going to buy an email marketing list, there’s one place that I like. I discovered it because some of our clients, tag-team mail, postcards, with email lists. The one place that I would buy lists from if you’re going to do direct mail and email is this place. Lists.nextmark.com. This is a mailing list finder. I have been sharing this thing forever. Here we go I’m just going to drop this link in the chatbox or comment box, I should say. Did it go through? Yeah.

This is a mailing list search finder that will give you access to an email marketing list database. Let’s say you are mailing to chiropractors. Or your target audience is chiropractors. We’re going to search for chiropractors in all markets and on all channels. We can just say email, but we’re just going to say on all channels. This is a mailing list, basically, a database.

Each of these lists is lists that they have, they’re being brokered from a broker. If we look at this, we have chiropractors’ email, postal, and phone. It is $100 per thousand, and the list size is 181,000 people on this list, which is pretty good. Then we have chiropractors at home addresses, chiropractor medical professionals, offices, and clinics of chiropractors.

It’s up to you to figure out what kind of selects you want. This right here seems to be a hotlist. It’s sold through ExactData. We have our base rate of $100 per thousand leads, so it ends up being 10, yeah. $100 per thousand leads. Then we have multiple per company emails, we’ve got 22,000 emails, 11,000 telephones, and 90,000 Facebook.

We can grab this Facebook audience if we want, or there are some additional selects. The three-month hotline, or we can do, the city is no charge. If we want all the chiropractors that they heard from in the last three months, then it’s going to be $125 per thousand. If we want to see the company size or the number of employees, these are the additional selects as they go up.

You can grab the email and also the physical mailing address. Usually, with these guys, they’re going to the email from their servers for you. You have to email them the copy, and then go from there. This is super nice for when you’re trying to break into a market. We’ve, again, found the best results being when we tag team a postcard and an email address, but since they are mailing this email marketing list from their servers, and they already have a relationship with the customer, then the open rate tends to be quite a bit better. It’s a place to get lists.

You can also do solo ads, where somebody sends the list on your behalf. I used to do, so I started my list years ago doing solo ads. I would pay somebody $100 and then they would mail their email marketing list to my lead magnet, and that’s how I kind of started my email list.

They’re a little bit more difficult to find. Before, I just went to the Warrior Forum and just looked for somebody with lists, but I got burned quite a bit. About 30% of the time I would pay somebody for a list blast and then it wouldn’t go through. They wouldn’t mail them, they’d disappear. There was some of that stuff. By and large, for the most part, the people who were selling solo ads were pretty good.

If you’re going to buy, option number one: grow your email list organically. Option number two: if you’re going to buy a list, buy an email marketing list from somewhere like this, somewhere reputable. This is their business. Data is their business. Having access to data is their business, and these reps, want to do right by you, so that you come back and buy more access to their data, again and again, and again.

Let’s see. The next thing I wanted to talk about was email frequency. When you’re emailing your list, you want to make sure that you are emailing frequently enough that they don’t forget about you, but not so much that they unsubscribe. Every email marketing list is different, every niche is different. What I have found is that normal frequency, my list, I email my list every day, almost. A lot of lists, we kind of start emailing every day.

Sometimes the unsubscribe rate tends to go up, so we will back up the frequency a little bit and email every other day or every two days, like a two-day pause. Like we’ll email today, then take two days off, and then email again. Every list is a little bit different, and once your list is conditioned to expecting to receive an email every day, then your unsubscribe rate practically vanishes. Our unsubscribe rate, we might get four or five unsubscribes a day, but we email every day.

Some business owners think of it as unused hotel rooms. Every day that you let pass without sending them an email, it’s an opportunity to generate revenue that you didn’t take. The way I like to think about it is every day, you need to be conscious about your email list.

Every day that they get an email or don’t get an email, it needs to be planned. If they don’t get an email, you need to consciously make the decision. They’re not getting an email because tomorrow we’re going to send out this promotion. Today they’re not getting an email because we just hit them hard for a promo over the last two or three days.

I try to be intentional about all of the emails, the frequency in email marketing. That way, we encourage as many people to show up, as many people to open up, as many people to click and subscribe, and all that other stuff. That’s the idea with the frequency piece. One of the ways to increase that frequency is to do a lot of bonding. Probably four or five years ago, I just really marketed to the list, marketed affiliate products, marketed everybody else’s stuff. We had some of our products, and I would kind of do a product promo, and then I would turn it into another, turn it into affiliate promotion. I was kind of constantly promoting affiliate, just offers in general.

Four years ago, I was like, “Wow.” It occurred to me that my list didn’t know who I was. They didn’t know what I did or what I stood for because I was so busy promoting everybody else’s stuff and saying yes to all these other affiliates who asked me to mail for them. So I just stopped. I stopped promoting everybody’s stuff, and I started doing blog posts and all that stuff internally, so promoting our blog posts, and now you see me promoting these live streams and not promoting offers all that often at all. That has kind of been my transition, my shift.

A lot of times, the offers that we do promote, they’re usually through a call. It’s usually not necessarily marketing directly to a sales video and then going from there, although we do that. We’re going to be doing more of it. But just treating the list like mine, as opposed to renting it to any affiliate who wanted to pay per sale. That was kind of a big shift for me, and in that shift, I realized that I needed to write a lot more.

• create a lot more content
• write blog posts
• promote those blog posts
• write lead magnets and promote those lead magnets

When using those for additional people who came in joining the list and that kind of thing. That was a really big shift, a big change in the email marketing strategy that we had, and since then, we’ve had incredible growth to our email open rates, to our click-through rates, to our subscriber counts, because now readers, subscribers, were able to bond to something. They were able to bond to me or the teaching or the thoughts or whatever. It just worked out well that way.

Your list, they want to bond and relate to you at the end of the day. That’s what it’s all about. Let’s see. We are at 33 minutes. That was kind of some of the basics of email marketing. Did you like that? All right, cool.

In the next couple of days, tomorrow we’re going to talk about lead magnets and putting together a lead magnet, which I think is going to be powerful because your lead magnet is going to be the thing that you use in attracting people and putting people on your email list, something like this. We have four or five lead magnets. I think we’re going to redo one and then, that way you can see . . . Maybe I’ll try to do that for tomorrow, put up a new lead magnet that is email marketing-based so you can see what it looks like.

Then we’re going to talk about writing email copy, sort of writing formulaic email copy, copy that’s going to move somebody into your process. We’ll probably talk about that Wednesday. Then we’re going to talk about sequencing that copy, so applying triggers, and automation so that email goes out when it needs to. That will be, yeah, Thursday. Then on Friday, I think we’re going to talk about stats, pixels, kind of clean up all of the email marketing stuff.

Thank you so much for joining me today. Excited about this week. If you haven’t signed up for Accelerate and you want to go through that Accelerate training, that is going to be live at 3 PM Eastern. That is right here, so I’m dropping the link again in the chatbox. Go ahead and jump into the group. It’s free, and then I will see you at 3 PM Eastern.

The post How To Market Your Email List appeared first on Done For You.

Hey, what’s up? This is Jason Drohn. Welcome to today’s presentation. I’m actually pretty fired up this morning, which is kind of cool. First of all, first and foremost, we have… Today, we’re going to talk about email marketing, marketing automation, and basically all things outbound and automated. It’s something that I absolutely love doing. It is building systems and sequences that are around for a long time and that do marketing for you.

First off, if you are on my personal profile or in a group or whatever, might not be so easy to ask questions. We are going to go ahead and throw in the link to the Done For You Facebook page. Like it, if you are there. That would be fantastic. Share this live stream with other people. They will love you for it. We’re just going to post the comment here. Go to doneforyou.com. Go to Done For you, facebook.com/doneforyoucom, and that is where you can ask questions. I think you can ask questions on YouTube too.

Today’s presentation is entirely about CRM marketing, using marketing in automation in email in order to move prospects through your sequences, through your sales funnel so that they bond with you, so they… all of that other stuff. Basically, they bond with you, they buy from you, and then they continue to consume your products and your services and everything once you’re done. That is the idea of CRM marketing.

Now, most people when they set up a marketing automation CRM, when they do email marketing, or at least they first start setting it up, most people don’t… They add a message or two, but they don’t necessarily go through and add and write all of the email that they should. That is a problem because what happens is… and I am victim of it every once in a while too. Sometimes you just get busy. You set up a list. You add your lead magnet, whatever, and you just don’t go through and actually think through all of the different ways that you need your CRM to work for you, to trigger based on what they do and what they see and to trigger based on what pages they go to or what email lists they opt in for.

What we’re going to do is I’m just going to draw out a couple of different scenarios and just walk through this thing live you. The first scenario… Let me kick over my… Let me see if I can get my screen here to show my iPad. All right, so we’re going to share the screen, and you’re going to see my entire screen here, and then we’re going to… All right, so we’re going to share this guy. Then I’m going to drag my screen up, so you should be able to see it. Okay, cool. You should be able to see what I got going on on my iPad now in a minute once I get… All right, cool.

This is my iPad screen, and I am going to… All right. Yep. Our settings are good. Okay. From CRM marketing standpoint, basically, we’re going to go ahead, and we’re just going to write CRM, CRM marketing, up here at the top. Now, the scenarios that we’re going to be looking at, one of the most common ones that we go through is our webinars or an automated webinar. There’s a couple of scenarios. Basically, what we’re doing is, from a traffic standpoint, we are looking for Facebook traffic or AdWords. I’m going set this iPad down so that then… All right, so we have AdWords or banner ad and this might be retargeting ads or whatever, or maybe even email.

Then what we do is we send all that traffic to an automated webinar. It’ll be Facebook, Facebook, retargeted email, whatever, into the automated webinar. Now, what happens is, is there’s a couple of different scenarios that kind of trigger. The first is you have people who opt in, so you have your opt-ins, and then your no-goes.

Your opt-ins, of course, are then going to be pitched to your webinar. They are invited to the webinar when the webinar goes live. If you do an instant, so the webinar starts instantly on demand, which is how we’ve been doing it a lot of times, they just kind of kick right in to the on-demand webinar, and then they are sent out replays.

Now, if they don’t opt in for your webinar, then what we do is we try to pull them back in through retargeting. We try to get them to take action through a retargeted banner ad or through email if we already have their email address, and then from there, they go into that webinar. Ideally, we want to basically get somebody who showed enough interest to hit a landing page, but then not opt in, we want to get them back into the flow of our webinar.

Now, once they register for the webinar, then the process is really pretty simple. I mean, the webinar has some sort of a CTA on it. It either “click the button below to buy something,” to go to an order form, or it is “click the button below to schedule a call on my calendar.”. A lot of high-end services, that ends up being the offer. Click the button below, set up a call on my calendar, and we’ll get through. We’ll get onto like a consultative sales call. That’s pretty self-explanatory.

But the call to action, we have a certain number of people who jump on the webinar and then get on the call to action. Not everybody does though. Attendees who sign up for a webinar are not going to end up buying the product. Not everybody who attends the webinar is going to buy the product or going to schedule a call. What we do is we send, again, we send emails. We do banner ads, retargeted banner ads from the webinar into that call to action. Furthermore, we are trying to get them to come back to the call to action so that they actually take action on that offer.

Now, there’s a lot of different places that we’re going to end up putting email in here, so some of the sequences that we’re going to need, we’re going to need this sequence right here, so there’s a webinar promo sequence, so going into the webinar. Once they sign up for the webinar, then there’s going to be the webinar replay email sequence. Then usually we throw a sequence in after here where if that person does not take us up on the offer, we then want them to go to a different offer, so maybe it’s a flash sale or a straight-up consultative sales call kind of pitch. Then we put some email there.

We have three different places that we need email copy in this little workflow. The first is your webinar promo email. Your webinar promo emails typically are three emails. The first email, really, the goal of the first email is to basically introduce the webinar, introduce the topic, introduce what it is, kind of… It’s the [inaudible 00:08:54] the hook for the webinar, so to talk about why somebody should care that you are doing a webinar.

It might be “four steps to” or “seven strategies to” or whatever, but it is to introduce the idea of this webinar, and then break the ice, and then move people through. Ideally, you want to get as many webinar registrations from that first email as possible, but a lot of times, you don’t get actually get the emails until the second or third email. That third email that’s sent out 30 minutes before the webinar starts, that’s where you end up getting a lot of registrations if it’s a live webinar. If it’s not a live webinar, then basically, you just kind of hit them all equally.

The other sequence you need set up in CRM marketing is a webinar promo or webinar replay email sequence. The webinar replay sequence that we use is six emails, and those emails have a very specific formulaic way that we promote. The first two emails are replay promos. Those replay promos, what we’re doing is we’re dropping the link for the webinar replay itself. We’re saying, “If you missed the replay, go back and watch it here.” The whole goal is to get them to come to the replay, to open the email, click the link, and then go rewatch the replay in hopes that they make it all the way to the call to action, and then they end up buying.

Then the next email… This is day one and two. Day one and two. Day three, we send one email, and this has the replay promo, a replay link, and then the offer link. The replay link and the offer link… It’s important that it includes both because what happens is, is on this replay or after this email, we take down the replay. We use a piece of software like Deadline Funnels to remove the replay so it’s no longer up in the live.

That’s where automation comes into play in CRM marketing.

Then the offer link is then, then stays… Oops… then stays for the rest of this promotion. That’s day three. Then what we do is on day four, or yeah, day four, we send one email, and that is offer link, and then day five, we send two emails, and then is the offer link too. Usually, we try to close it down on that fifth day so it will end up being by before midnight tonight. Then what we do is we send it usually at 7:00 a.m., and then we send it again at 7:00 p.m., and the subject line of the 7:00 p.m. email is five hours left, and then 7:00 a.m. is usually something like “closing soon.”

Then while we’re on the subject of subject lines, this replay promo, email number one needs to be a replay link in all lowercase letters, and then email two is RE: replay link. If you change the subject lines, the open rate will go down. I’m just saying. All of the… We have very, like I said, we have very formulaic process to writing copy, and it’s because everything has been split-tested excruciatingly, and every time we have a client who changes the subject lines, the response goes down without a doubt. Don’t change up subject lines.

Now, so the webinar promo email copy, and then we have the webinar replay email copy. Then we usually have a flash sale, so depending on the client, depending on the offer, what we’ll do is put together a flash sale promo. A flash sale promo is usually four emails, and it’s a three-day sequence. Email one is flash sale or discount or whatever. This introduces the flash sale, introduces the discount, and usually, we try to have higher than 50% off so that it’s pretty attention grabbing.

If set up correctly, your CRM marketing does ALL of the work for you!

Email two expires tomorrow, usually, and we reinforce the 50% off. Then email three and email four both go out on that third day, and it is “closing tonight.” If we have a physical product, then… or, so physical product, digital product, anything that is order form-based, then we close it down. If it’s a consultative call… so we have a consult… then we usually do something like “time is booked,” “time is valuable,” “the calendar is closing down,” all of that kind of stuff.

By and large, what we try to do is we try to basically open up the offer, close the offer down through email, and then we use banner ads. We use banner ads and retargeting and stuff to move somebody through that process. That’s the CRM marketing strategy for an automated webinar, which tends to be one of our most powerful, one of our most popular.

Now, let’s see. Oh, Bill’s on. What’s up, Bill? Look at you. I just had a… Got to post you there, right? That’s pretty cool, right? Okay, so all right, so we have… Look at that. All right. Now, I mean, so that’s the first time I’ve ever been able to post a comment here, which is pretty freaking cool.

That’s our email marketing CRM marketing strategy. Did you like that? I mean, if you liked it, let’s see, we can throw up… There’s another one that we’ve been messing with quite often, a fully qualified lead CRM marketing strategy. Basically, what we do is we use the same traffic sources. I’m going to go through and throw the screen back up for that one. All right, let’s see. We’re going to throw this up. Okay, cool. Then I’m going to put my screen back to where it was. All right. Okay.

Now, there’s another sales funnel that we really, really, really love to build right now. It’s a fully qualified lead VSL funnel. Now, these things are super hot right now because people have a very immediate gratification kind of MO going on. Everybody’s online right now. Not only is everybody on Facebook and in Google looking for answers to try to figure out how to get through this crazy shit that we’re going through, but they also are busy. It’s like their kids are home and they’re doing homeschool and whatever. They’re wanting to make decisions quickly.

The easier you can get somebody, the more simple you can make the process and the sales flow, the better it ends up being. What we’ve been doing is putting together these FQL, fully qualified lead sales funnels for any service business. What we’re doing is we’re saying, “We’re going to… Here’s a sales video.” This isn’t even a sales video. I mean, the purpose of the sales video is to get somebody to fill out a form. The form then gets routed to a sales rep or you or the owner or whatever.

Basically, what we do here is send traffic on the front side and let CRM marketing take on the rest of the work. So we have Facebook and AdWords and email or whatever, whatever it ends up being. We go here, and then bink, bink, bink into the sales video. We retarget that guy, and then we ended up moving people into sales. Now, once they schedule a call on this calendar, then this process goes into onboarding, boarding proposals, all the business 101 kind of stuff, basically.

But what we’re doing is we’re using the sales video. We’re using a page, a webpage to get somebody to raise their hand and say, “Yes, I am interested in what it is you do, and I want to talk to somebody about it.”. Somebody then customizes the offer, puts it in a proposal, sends them, and then goes from there. Mortgage brokers, working capital, even dental. There are so many different verticals and spaces, Internet marketing, SEO, content marketing, so many different verticals that this works for.

There are some CRM marketing opportunities that fall out of this though. I’m going to switch it to purple here. Anybody who goes to this page but then does not fill out that form is going to be entered into an email marketing campaign. Those email promos are, it’s a VSL promo sequence, and it’s usually four emails.

It basically goes through and says, “Hey, we noticed that you watched the video on getting working capital for your business, but you didn’t apply,” and then you start the conversation through email and try to get them back to this sales video, which then ultimately helps them apply. This sequence, four emails, the first one always goes out 30 minutes after. If they are on this page and then don’t, if they’re on this page and then don’t apply within 30 minutes, then they get triggered into an email marketing campaign. The next one usually goes out 24 hours after that. Then the next one goes out 24 hours after that.

One of the reasons we use 24 hours is because we know that they were online… Let’s say it’s 2:00 p.m. Eastern. Let’s say it’s 2:00 p.m. Eastern. We know that they were online here, so we assume that they’re going to be online here as well because people are creatures of habit, so a lot of times we’re online at the same time throughout the day. If it’s not exactly the same times, it’s usually pretty close. That’s one of the reasons why we keep to this schedule as opposed to rerouting this email at 7:00 a.m., which means this email is going to be 7:00 a.m. It’s just kind of understanding how people are working.

Now, if they fill out the form right here, they schedule the call, so they schedule with the sales rep, but yet they don’t show up, there’s all kinds of other email marketing, CRM marketing campaigns here that we can spin off. We can do no-show emails. Another one is going to be like a retaining email. Let’s say they were a nurture email sequence, so they came to the call but they weren’t ready to start up. In this case, you would send them two blog posts, videos, that kind of thing.

If they get the proposal, then you would send them like a taking action kind of email sequence. Basically, you want to follow up on the proposal and keep them warm, but you don’t want to. They got the proposal from you. I mean, that’s like the ultimate action that they could want, except for saying yes and giving you their credit card. You want to treat them really well. You still want to bond with them, but yet you still want to close them.

This is very much kind of a closing sequence, and it ends up being pretty customized. It’s probably customized from a person-to-person standpoint. This one. The nurture sequence can be largely automated. The no-show emails can be pretty automated, but there’s the closing sequence we also send an email. There’s kind of a ninja… I don’t know if it’s a ninja strategy, but it’s just something we’ve done forever. It always has made a really, really big difference in consultative sales calls and how well they work.

We’ve always tried to implement it with clients, even if they’ve pushed it back. That is, within 24 hours of them booking a call, you should send a personal email and ask a question. It’s really, really, really super important if you’re selling on the phone to do this. Basically, somebody fills out a form on your website. They watch a video, fill out a form, and they are in the process with you. They book a call on your calendar.

Now, not everybody’s going to show up to that call. I mean there are some chuckleheads online, and they just won’t. They were testing out your processes. I cannot tell you how many times that’s happened to us. They were just trying to see what happens, like, “Well, I’m going to fill out this form with some bogus dummy information and then see what happens.” They leave and do something else, which is fine.

What we try to do is, is everybody who schedules a call with us, we always send them a personal one-on-one message. It is an email that shows that we took some sort of initiative for them, and so we visited their website. You always want to ask a question that gets them thinking and talking and then hopefully replying to you.

We worked this into every high ticket sales funnel that our clients have run. It has been incredible for them. Every once in a while we get, “Well, if it’s not automated, I don’t want to do it.”. It’s like this is the highest value activity that you can do because when you start that conversation with somebody before they jump on a sales call with you, they are going to buy that much more easily.

Jump on email, look them up, friend them on Facebook, look up their websites. Try to dig in and gain a little bit of understanding about what it is they’re doing in their business. Then ask a question about how it relates to what they’re jumping on the call for. Bring everything close, like close that loop so that they know that you are going to be on the call. It might be a somebody from your team is going to be on the call. Yet, they also were going to answer the question, which is going to give you more information than you can use to further customize that sales call.

CRM marketing really is a win-win solution. Every single, whether you get 10 or 2 or 20 or 30 bookings a day, just make sure that somebody is scheduling a call or somebody is replying to them, to every call that comes in and just taking five minutes out of their day to look through their answers, and then fire off an email and say, “Hey, we’re going to be talking about this, blah, blah, blah. I checked out your website, and it looks awesome. A couple of things you were missing are here, here, and here. Where are you planning on implementing those things?” question mark, done.

If they answer, awesome. If they don’t, awesome. Doesn’t matter. But the thing is you got to connect with them, and literally, right now, I mean, right now, connection is the thing that everybody is striving for. It’s funny, I have been literally doing the exact same thing for years, working remote, doing what we do, and now, with everybody craving the connection with everybody craving video chat, all of a sudden, the stuff that we do is super fucking cool.

Everybody’s on Zoom and everybody’s, like face-to-face conversations. It’s really intriguing to watch because, at the end of the day, it’s the same as it always has been. Zoom has always been popular. Now, because we can’t go outside our house, people are connecting and doing meetings and stuff through this medium. They are connecting. Even myself, it’s like, “Well, I’m doing daily live streams.”

It’s crazy. I have never done that much weird… I’ve never… For two weeks in a row, this is the 12th episode, we… I haven’t ever done anything 12 days in a row at the same time every single day in forever. It’s teaching and training and stuff, this is something that I want to make a difference in the world. I want to help, and just a tweak or a thought or something can make that happen. That’s why we do these things.

Tomorrow, we’re going to talk about, probably, we’re going to talk about VSL funnels I think. If you need anything at all, go to doneforyou.com. Let me find my little banner here because I’m still working my way around the software. Doneforyou.com/start. Set up a call with our team. I will talk to you soon. We’ll get this transcribed, then up on the website. I am running way behind on all that stuff, so we’ll get it when we get it. Then tomorrow, I’ll send out an email letting you know where the live stream is going to be, what the topic is, all that stuff.

The post Importance of CRM Marketing To Your Website appeared first on Done For You.

We’re diving into drip marketing automation and how you can use it to generate more profit without needing MORE traffic… How to set it up. How to use it.

The basis of this live stream is the Complete Guide To Drip Campaigns and Email Marketing…

Hey, what’s up? This is Jason Drohn. Welcome to today’s episode of Get Shit Done Daily. So today we’re going to talk about marketing automation and drip funnels, drip marketing, and drip email. One of the things that we’ve been getting a lot of calls in lately, well the last couple of days, more or less, is automating the marketing process so that you don’t actually have to do the work. Do you know what I mean? This is huge right now because we’re working at home and because office buildings are empty and because stores and businesses are shut down.

So if you have a piece of software, a piece of technology that can do that automation or do that marketing for you, then awesome. Right? So for those of you who are new to GSD Daily, we get new people signing in all the time. This 10:00 AM daily show really revolves around one thing, making sure you’re actionable and getting you online, moving your business online. Because at the end of the day, my goal, my purpose, my why is really about helping businesses scale online.

So whether that is through doneforyou.com, whether it’s through sales funnels or marketing automation or traffic or whatever, that’s what we do. So that’s really, it’s kind of where we’re going to start. Now up here in the link that I shared with this entry, there is a marketing or a post that here, I’m just going to go ahead and send it out through the comments. If you are on my personal profile, then you might have to move to a page in order to comment on. We were doing some tests yesterday and it wasn’t really working all that well.

So here’s the blog post that we’re going to be talking about. Post. I just sent that out. It should hit up YouTube and the pages and all of that other stuff. And then if you have any questions just go ahead and let me know. So the idea with drip marketing is somebody comes in, they become a lead on your website or in your business. They give you their email address, they give you permission, quote-unquote, they opt into receiving marketing messages.

Then what happens is the first day, usually, they opt-in for whatever thing you were going to give them. So for example, yesterday we talked about lead funnels, we talked a lot about lead magnets. Now a lead magnet is a report or a piece of software or something that you give away in exchange for somebody’s email address.

So that first email really is… I mean it’s self-explanatory. They opt-in, they get that email and then they’re off and running. Do you know what I mean? But what happens on day two? What happens on day three? And day four and day five and day 60 and day 90 and day 180, way down the line, what happens to this prospect? As long as they’re still a prospect, as long as they haven’t opted out. And that’s where these drip marketing email campaigns come in.

That’s where this stuff tends to take hold. So if you click through to this drip marketing campaign and email automation, there’s a couple of things that need to take place in order for drip marketing campaigns to work. First of all, you need a CRM. You need a solid CRM. You need something that allows you to do campaigns. Allows you to do automation, all of that stuff. We have ours, it’s called Axis. There are a lot of other brands out there, some high dollar, some low dollar, whatever.

But the thing is you can’t just do this from Gmail or Outlook. You can’t automate these emails and send them out. The other thing is you need to think not only about what your prospect is doing right now and what they need tomorrow, but you need to think about where they’re going to be in two weeks and a month and two months.

So what do you have in terms of assets that you can send this prospect to convert them to buyers? Now typically what we do is we give them access to that lead magnet and then we send them through a webinar, an automated webinar that plays on autopilot. Or an automated sales funnel, an automated sales video that has upsells and downsells and all that other stuff.

So that’s typically what we do to automate the first week or two of that campaign of this drip marketing process. Then after that, a lot of times it really just depends on what they click on. It depends on how they fill out surveys. It depends on what they’re interested in. That’s how we end up going down through. But if you scroll down through this article, there’s basically you need a lead, of course. You need email copy, a lot of email copy in order to pull off these kinds of drip campaigns.

You also need a trigger. The trigger is the important part because the trigger is how an email marketing campaign starts. If somebody does this, then this happens. For instance, they go to this URL, then they get these three emails about the offer that they just visited. Or they just opted in for this lead magnet, which means they get access to this PDF and all of the relevant marketing material. Or they just bought this thing, which means they’re getting access to this membership site.

There’s always an if-then statement. There’s always a trigger and the trigger then reinforces the drip marketing message. A lot of times how we like to do it is if somebody fills out a survey this way, they are interested in let’s say green energy. Then if they’re interested in green energy, then they receive all of the green energy affiliate emails or all of the green energy internal promos.

If they say that they are interested in disaster survival, then they receive all the disaster survival emails. We like to automate based on buckets and surveys. And even chatbots now. That’s oftentimes how a lot of our triggers go.

Now, how is email marketing different from drip marketing campaigns? So one of the things that have absolutely driven me crazy about email marketing when I first got into it like forever ago, was people would send out email blasts, they send email blasts. Like that’s, “Oh I’m going to send an email blast to my list,” or, “Oh, do you have a list that I can blast?” And it’s like, “Yeah, that’s not how email marketing works anymore.” So your deliverability is really largely influenced by how engaged your email list is. For instance, we throw away any lead that has not opened an email in 90 days or more.

So if they haven’t done anything, then we just cut them. Because it doesn’t make sense for us to continue emailing them and driving our sender score down if they’re not even going to open the email and read the email. What this does is it sucks the first couple of times you delete these people out because really it’s just you work so hard to get an email, to get a lead. And then if you’re just literally wiping out two and 300 and 400 people, off of your list forcefully then it’s not a whole lot of fun.

But at the same time, it makes sure that your sender score stays up and your emails get read and delivered and all that other stuff. So that’s a good thing. But these email lists, so from an email marketing standpoint, you can send broadcast emails. The broadcast emails that go out are one-to-many.

If you have a product promotion, then you send one email out and boom, it opens up to everybody. That’s oftentimes the email marketing. Now a drip marketing is about really minimizing, narrowing your focus on just a few engaged prospects who do something. They opt-in for something, they hit a landing page, they buy something. They do something that then triggers another thing to happen. So that ends up being the drip campaign.

And there are lots of different examples. You can nurture leads through drip campaigns based on when they sign up. You can welcome them, you can onboard them. It’s really big from a software standpoint, onboarding them through a user onboarding process. So showing them around the software, showing them around a membership site, whatever.

Abandoned carts are ridiculously big. If somebody clicks a button, adds something to an order form and then doesn’t purchase, you send them emails out based on trying to get them to purchase then. Renewals are another big one.

I actually just read yesterday that Visa is enforcing people who sell free trials to now send an email seven days before that trial is about to actually rebill, telling the person that it is going to rebill. It’s part of their compliance now. So renewals is a big one. You’re going to see a lot of renewal stuff coming up. Engagement is another one. Basically getting people engaged. Courses. Whenever a new module drops, you can drip it out. SAS, businesses, realtors, there’s a lot of different ways to use drip marketing.

So how to create successful drip marketing campaigns. First of all, you wanted to determine your goal. You want to make sure that you know what it is you want somebody to do. So in the case… I just realized I wasn’t sharing my stream here, so I’m going to add this blog post to the stream. Okay, cool. So we can make me small. Yeah, I like that. We’re going to do that. That’s cool.

Okay, cool. So when you are creating these drip campaigns or you set up a goal. The goal is going to be when something successfully happens. So oftentimes the goal for a drip marketing is going to be they sign up for a webinar, they buy something, they become a lead, they visit a webpage. There’s always a trigger that basically shows that they accomplished the goal that they set out to accomplish. And so if they’re in a webinar promo sequence and they’re dripped out emails to then sign up for the webinar, once they actually sign up for the webinar, then you want to take them off of that first list and put them on a second list. Or if they buy something, you want to take them off the prospect list and put them on the buyers’ list.

One of the things that we do is we actually add a tag whenever somebody is in a promo sequence, so they’re not getting double emails. They’re not getting the normal email marketing broadcast emails and also the drip marketing emails. So that has worked out really well.

You want to optimize your messages, you want to write good copy, you want to focus on your CTAs, of course. The frequency and the timing is interesting though. Because when you’re setting up drip campaigns, oftentimes I bundle a bunch of emails really, really quickly together. So day one, day two, day three and then after that then we usually have a small break and then we start in the next broadcast. It tends to be a little quick for some email lists. Or lists, business lists, tend to really like it that way, especially because not everybody opens their email every day or things just get busy and they might miss one but then read the next. So it works out pretty well.

Segmenting your list is really important from a nurturing standpoint. Let’s see, an example of a drip onboarding sequence. All right, so we’re going to go through some different examples. Now, there’s a welcome email drip marketing sequence, which is basically like an indoctrination sequence.

When somebody signs up for your list and they’re new to you, you don’t necessarily want to launch them directly into a product purchase sequence. You want to indoctrinate them, you want to introduce them. Talk about who you are, why you do what you do, what you stand for. If you’ve ever read the book, Start With Why, which I have it somewhere around here. But basically you start with your why. You say, well why do you do what you do? And then you talk about how you do what you do. And then you end with what. What. What ends up being your products and your services.

You also, from a current customer standpoint, you want to retain them. You want to keep them on board or you want to keep them in your mix. Let’s see. Acquiring referrals, offer and promotion drip. This is the big one. So after somebody is welcomed into your world, I mean, the goal of marketing is to generate revenue from that marketing. So email marketing is great from a conversion standpoint. But when you use paid traffic and ads to grow your email list, there’s always a cost to carry that traffic.

Meaning, if somebody signs up for your email list and it costs $5 a lead, $5 per email lead. Then they go to $5 an email lead. Then they are emailed for let’s say they go through a five-day welcome sequence that introduces them to you. And then you start promoting a product on day six and after. That means you’re carrying that ad spend for at least six days, probably more because they’re not going to buy as soon as you offer them something to buy.

And the longer it takes for you to get to a product promo, the longer it takes for them to turn into revenue for you. So if it takes two weeks, then you’re going to be carrying that ad spend for 15 days. Now if once you get a good flow going, then it doesn’t necessarily matter because you’re always, you’re burning money. You’re basically generating revenue and turning that back into ad spend, more leads. So it ends up being a nice cycle.

But when you first start off though, sometimes it can be a barrier to entry. You can’t scale as quickly as you could otherwise. So you want to make sure in any example from a product purchase standpoint, promoting webinars, promoting sales videos, promoting flash sales are another big one.

So let’s see. Some lessons from Neil Patel, which are fantastic. Now drip marketing software. So we talked a little bit about Axis. Axis is ours. So the CRM that we used, we created, built for automation. It’s got some email scripts in there and page builder and some other cool stuff.

There’s some other software out there that we use. ConvertKit is a good one. Drip is a good one.  SendX is a good one too. And that’s for the low-end CRMs. For the upper-end CRMs, which I would consider Axis as being an upper-end CRM or a midtier CRM. Infusionsoft is good. Oh, it’s Keap now, but whatever. It’s always going to be Infusionsoft to me and the other marketers who have been calling it Infusionsoft for 15 years. Ontraport is another one that we like. We actually use Ontraport for some of our marketing because we don’t have order forms in Axis yet. But those are some of the good ones. Some of the ones that we like. we try to stay away from Mailchimp, although Mailchimp does work.

And in terms of measuring your campaign results, we use what we call UTM variables. The UTM variables or basically you can append to any link inside of an email and it tracks all the way back to the email. Inside Ontraport, you can actually see which email, what campaign, what email campaign email resulted in a sale based on these UTM variables. It ends up being a nice way to do it. Those UTM variables. Also a pickup in analytics too, Google Analytics.

So some things to watch out for. The open rate is a big one. So right now, right as in the last two weeks, open rates are through the roof just because everybody is home. Businesses are doing business out of their house. There’s a very captive audience online right now. Your bounce rate is, you’re going to see that inside of your Google Analytics for your page.

So bounce rate, the number of people who hit a page and then leave without doing anything. The Click-through rate is huge. The number of people who click-through an email address or an email and then do the thing you want them to do. Typically open rate is normally between 12 and 20%. Really, really engaged lists will be 20, 25, 30%. the longer they’re on the list, the lower the open rate goes, usually.

The Click-through rate really depends. The whole goal of an email is to get somebody opening the email and then clicking through. So that’s really the entire goal of why you send out emails is to get them moving from one to another. But the thing about email is it is our recession-proof marketing method. I mean because you have an email list and that email list is yours, the data is yours. You can email the list whenever you want so you can promote whatever you want whenever you want.

And that’s the beauty of email as opposed to paid traffic where click costs are going to go up and click costs are going to go down. SEO organic listings, which Google might have a bad day and rewrite the algorithms and then poof, you’re out of luck, you’re out of business. No different than what’s actually going on in the physical world right now. Your email list or your customer list, your database, is your saving grace in terms of how you can market, which is important.

So the unsubscribe rate. You want to keep that down, of course. Your conversion rate, conversion rates going to happen on your sales page. So the number of people who click through to the sales page and then bounce. Growth rate.

And then we’ve got some video transcripts here. And so all in all from an email marketing standpoint, I always, whenever I talk to somebody who comes in and they’re not building an email list, they’re really just hanging out driving traffic to a paid platform. They’re driving traffic to whether it’s a straight-up sales video or an affiliate product or whatever.

The thing that I’ve just seen so many people, like media buyers, who are driving traffic to advertorials and sales videos and then they aren’t converting those people. Or they are converting them. They’re taking the revenue that those people are generating, but they can’t reach out to them. So that person is gone forever.

Yes, they generated revenue. But the fact is that that person could have bought three or four or five products. Could have bought many, many, many things over the course of their life with you if you would have put them on an email list.

So now, especially having the database, having the email list and being able to grow that database and email list and then mail to that database and email list. I mean, you’re infinitely better positioned for any kind of turmoil or epidemic or pandemic or whatever, because you can always email that list.

You don’t have to sell your own products. You can sell affiliate products. We talked a couple of days ago about affiliate products. So you can absolutely do that if you have an email list. But if you don’t have an email list and you don’t have any traffic coming to your website, then the only thing you’re really left to do is either, A, do content marketing and blogging or, B, do pay traffic campaigns.

So those are the only, only really two ways to get traffic coming in so that you can then convert them into services, convert them into physical products or paid products or whatever. So that’s the beauty and benefit of email marketing and drip campaigns and drip marketing really is how do you keep them engaged while they are with you until they unsubscribe? And that ends up happening from time to time.

So really, the email marketing piece, it’s just so beneficial because no matter what happens, you can always mail that email list and promote products and promote services and promote webinars and all of that stuff. In fact, there’s been a couple of times in my life where it’s business has been really weird or whatever. And the email list has literally been the only thing that has pulled me out of it because you could always email an email list.

Even if you’re transferring business models, changing websites, changing whatever, you can always email the email list and then move into a new direction. Not everybody is going to move with you of course, but enough people are going to move with you that it ends up buying you some time.

Now, which actually brings up another interesting point. So there’s a couple of ways of generating. We should do a lead generation landing page. Maybe we’ll do that on Monday. Maybe we’ll do landing page layouts. We’ve talked a little bit about lead magnets yesterday, but we didn’t talk about how actually to generate email leads.

So there are some really interesting ways you can generate leads. I’m just going to preface it. You can do a landing page of course. So the landing pages themselves, basically you send somebody to a landing page and then they opt-in. That’s one way. It’s the way that is most normal.

But then there are all little weird things that you can do to generate email leads like exit pop plugins. So when somebody leaves your website, you throw up an email address or you throw up an email box and then they can sign up for your email list. You can do stuff inside of a blog post. You can do hotlinks. So somebody clicks a link and then a button pops up. All kinds of different ways to pump up your email list. We should talk about that.

Let’s see. So we’ll do that on Monday. We’ll do landing pages. If you guys have any questions go ahead and let me know. Go ahead and drop them in the box here. Questions or comments. All right, now let’s see if I can find a landing page. Let’s see what I got from a landing page standpoint or lead generation standpoint I can riff off of on Monday. Because getting that email lead is super, super important.

Create a landing page that converts. That must be it. Yeah, that’s it. All right, cool. So do you need a landing page? Okay, cool. So we’re going to talk about this on Monday. We’re going to talk about landing pages and getting in to grow your email list. I’m going to show you some examples of landing pages that have worked for us, webinar registration pages and whatnot.

If you have any questions at all, go ahead. Go to doneforyou.com/start to fill out a little form and book a call with my team and I. And then that way we can put together an action plan on getting you online, getting your business online, building sales funnel for you, doing a website redesign, whatever. Whatever you need to do to get you online like we want to do. And if you have any questions for the next episode of GSD Daily, then go to doneforyou.com/gsd and I will talk to you soon. All right. Thanks. Bye.

The post What Are The Best Drip Marketing Automation For Your Website appeared first on Done For You.

We have a lot of clients who use our Done For You Email Marketing service - for both offers, they create and affiliate offers...

Email marketing is different whether you're promoting your products and services...  Or promoting someone else's - as an affiliate.

If you're promoting your stuff, product promo, nurture, and webinar sequences are essential...  You want your prospect to get to know you and your business online.

But, if you're a straight-up affiliate, you want to identify and fill a gap with a product.

Here are some done-for-you Email marketing campaigns we regularly use for our clients.

Done For You Email Marketing Campaigns and Sequences

Email marketing is a cornerstone for fostering business growth and nurturing client relationships in a digitally dominated era. A well-crafted 'done for you email marketing' strategy is central to a successful online marketing strategy encompassing various campaigns and sequences. These strategies aim to entice, educate, and convert prospective customers into loyal patrons. Here, we delve deep into the multifaceted world of email marketing, spotlighting the different types of email campaigns and sequences a digital marketer can employ to promote their product effectively.

Understanding the Essence of 'Done For You Email Marketing

Before we dissect the different types of email campaigns and sequences, it's crucial to understand what 'done for you email marketing' entails. This concept revolves around expertly crafted email campaigns tailored to resonate with your target audience. Leveraging professional services for your email marketing means your campaigns are strategically designed, implemented, and managed to optimize your reach and impact, saving you time and potentially increasing your ROI.

Product Promo Emails: Your Gateway to Higher Conversions

Crafting Irresistible Offers

Product promo emails are at the core of any 'done for you email marketing' strategy. These emails are designed to spotlight your products, offering detailed insights and presenting irresistible offers to your potential customers. A well-structured product promo email sequence may start with a teaser email, followed by a series of emails unveiling the product features and benefits, culminating with a limited-time offer to entice conversions.

Segmentation for Personalized Promotions

Segmentation becomes pivotal to maximizing the impact of your product promo emails. By segmenting your audience based on their behaviors, preferences, or demographics, you can tailor messages that resonate more personally, increasing the likelihood of conversion.

Webinar Promo Emails: Building Anticipation and Engagement

Initial Announcement

Promoting webinars is another potent strategy within the 'done for you email marketing' repertoire. The initial announcement email is crucial; it sets the stage, ignites curiosity, and encourages recipients to block their calendars for your event. Ensure that the value attendees derive from the webinar is highlighted, including the speakers' expertise and key takeaways.

Reminder Emails

Follow the announcement with reminder emails, gradually building anticipation as the event date approaches. These reminders keep your webinar at the forefront of the attendees' minds and can help increase attendance rates.

Webinar Replay Emails: Extending the Life of Your Content

Immediate Follow-Up

Once the webinar concludes, the 'done for you email marketing' strategy shifts to nurturing the leads generated. An immediate follow-up email presenting the webinar replay can be a great tool to engage those who could not attend the live session. This email should encapsulate the essence of the webinar, encouraging recipients to watch the replay and engage with your brand further.

Additional Resources

To add more Value, accompany the replay link with supplementary resources such as blog posts, whitepapers, or infographics that further explore the topics discussed during the webinar. This provides an avenue to nurture leads and possibly guide them down the sales funnel.

Getting Started With The Done For You Email Marketing Campaigns...

If you promote your products and services (or work for a company that primarily promotes its stuff), book an Action Plan Call with our team to determine if there's a way to optimize those campaigns and sequences.

Or, if you're working on jumpstarting your passive income through affiliate marketing - your next best step is going through the DWY Affiliate Accelerator.

Either option will help you get your email marketing dialed in FAST!

The Evolution of Done-For-You Email Marketing Campaigns

Introducing Our Latest Software Tool: The Access CRM A few years back, I launched "Scriptly," a software built to ease the email marketing process. Today, it has evolved into "access," a full-fledged CRM that handles everything, from writing email copy to sending messages and managing SMS campaigns.

The Core of Access:

Effortless Email Marketing: The predominant feature of "access" is its unparalleled capability for "done-for-you email marketing." Instead of simple templates or singular emails, it produces entire sequences—three or four for internal arrangements or extensive 30 to 50 email strings for affiliate sequences.

Why Access Was Born:

Addressing A Personal Need Long before acquiring doneforyou.com, my team and I crafted sales funnels from scratch. And after composing thousands of emails, patterns began to emerge. These patterns inspired me to create a solution - the "access."

Two Distinct Types of Done-For-You Email Marketing

• For Your Products and Services: The essence of every email is action. Whether you're narrating a story without an immediate CTA or setting the stage for a significant promotion, it's all about inciting action. With "access," you can effortlessly channel traffic to lead magnets, sales promo videos, and webinar promos.
• For Affiliate Promotions: These campaigns are lengthier, promoting a range of products on platforms like Clickbank. The primary goal? Driving action and boosting affiliate sales.

Striking A Balance:

Pitch and Value Amidst promoting offers, it's crucial to intersperse high-pitched emails with valuable content. This ensures your subscribers don't feel overwhelmed with sales pitches, maintaining goodwill and engagement.

A Glimpse of What Access Offers Currently, "access" has 20 affiliate sequences and 28 internal promo sequences. It's designed to cater to your unique needs for MLM or promoting external offers.

Custom-Built Solutions:

Our Offer To You We at doneforyou.com don't just provide access to our tool but also craft custom email sequences tailored to your needs. If you're keen on harnessing the power of "done for you email marketing," click the button below, book a session, and let's chart out a strategic plan!

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The post The Secret to Done-For-You Email Marketing That Will Boost Your Sales appeared first on Done For You.

If you thought SaaS email marketing has become a thing of the past, think again. According to statistics – for every $1 spent on email marketing companies the ROI comes out to be $38!

You can see for yourself why email marketing should still be part of your business marketing strategy. But just in case you are unsure of how to utilize the power of email marketing for your business we are going to share some simple tips on the topic.

Let us get straight to the win-win SaaS marketing tips you need to grow your business...

Use the power of words

It is quite obvious that when we are talking about emails we are talking about written content, and, this is what you need to focus on. Creating powerful emails requires more than just using clever words, it requires expertise.

Do not simply go with a predefined template when creating a SaaS email marketing campaign for a new product because it’s a bit too obvious for the readers to figure out. It leaves the impression that you don’t value them because you didn't even take the time to write the email. Instead, try to personalize your email marketing campaigns so that the users feel valued.

Be short, concise, and crisp when drafting your email messages. Rather than putting long stories, stick to what needs to be said in the minimum possible words. Let the email do the magic!

If you’d like help crafting your email copy, make sure you check out Scriptly’s Autoresponder Engine.  There are 28+ complete autoresponder campaigns already loaded up for you there, and you can start for free! With 72 days worth of email messages already inside Scriptly, you will never run out of ideas for your SaaS email marketing campaigns.

Set the frequency right

One of the biggest mistakes businesses make with their SaaS email marketing endeavor is bombarding the customer with the same boring emails, over and over. They shoot out too many emails without any plan or strategy and end up losing the customer forever because they overwhelmed them.

If you don’t want to be part of that league you need to set the frequency of emails right. For instance, sending one email per day is considered to be the best in terms of getting the users to act on the emails.

Therefore, it should be obvious that you need to create the right campaigns and automation that'll fire up your email marketing for SaaS growth, in a way that entices the customer to read them, rather than letting the emails go in the spam folder and then deleting them.

A/B test

One easy way to figure out what has proven to be the best strategy for you in terms of SaaS email strategy and email marketing can be A/B testing different email campaigns. A simple change in the subject line could save you thousands of dollars by increasing the click-through rate.

Test for colors, graphics, subject line content and whatever design elements you can change in order to figure out the right combination of things that work for your SaaS business. After all, at the end of the day it is putting together all these elements of an email that are going to be needed to create an impactful result.

It’s not just about using the right words – you need to stick to the right word length as well; over-lengthy and extensively promotional emails have become obsolete. You need to create actionable emails with minimum content and the right blend of graphics so that it captures the eye of the users. A rule of thumb to stick to is to keep the length of the email under 130 words. This has been tested to be the most effective word count.

P.S. – don’t forget to use the right call to action words in the email to make it enticing.

Follow up

Not following up with customers, but instead assuming they aren't interested, is a huge mistake businesses are making with their email marketing campaigns.

A gentle reminder that you are here to solve their problem can be the best way to swoop them over towards your business. Rather than leaving them in the middle of the sales cycle, continue to follow up with them with different emails that guide them on the sales path.

Keep popping up in their inbox with reasons they should be enticed towards your product/service. This will serve as a reminder that you are there to solve their problem, and you never know when they might turn out to become your most loyal customer.

But by all means, consider the importance of timing when sending follow up emails.

The most successful time is to wait at least 7 days in between emails. But never fear, you can A/B test that as well to see which timeframe works out for your business the best.

Automate

Ready to walk the extra mile? Use email marketing automation to put your follow up emails and drip campaigns on autopilot.

Effective email marketing for SaaS companies is all about sending the right message to the right person at the right time.

With the right email marketing automation software, not only can you do email marketing for SaaS companies 24/7 without having a dedicated person to do it, but also you can customize your email blasts to take into account the customer segment or stage of the buyer's journey.

If you’d like a hand in getting an automated email campaign or a sales funnel set up, schedule a call and we can work through it!

Proofread thoroughly

Poorly written content leaves the worst impression; it shows your lack of commitment towards the customer. That is NOT the impression you want to leave.

This is the reason you need to make it a point that the email is thoroughly proof-read before it is being sent to the customers. You cannot afford to make any silly grammatical or logical errors in the content of the email; you cannot afford to leave a bad impression.

At the end of the day, it’s all about making a spectacular first impression. You cannot expect an email with mistakes in it to make a good impression, but you can bet on it driving potential customers away.

Keep experimenting

Simply put, email marketing is all about trying to come up with new ways to garner more sales. In order to achieve optimal sales with email marketing, it is imperative to keep coming up with innovative ways and new email marketing ideas to wow your customers.

Continue to experiment and you may find that idea which might prove to be the best time and resource investment you could ever make. After all, it is only by experimenting with different styles that you will be able to find the right combination that works best for you.

Before you go, remember that…

Remember, there are more than 2 billion active email users throughout the world, a large chunk of which may already be interested in your niche. By using the power of words and creating an impactful email marketing strategy for your SaaS business, you can eventually sell your product efficiently, entice potential customers and take your business sales to the next level.

But for that to happen, you need to focus on email marketing as your go-to option. Are you ready to do that? If the answer is a yes (and there is no reason for it to be anything else), then get going with the creation of content; write your emails in a way that you will make the customer fall in love with your SaaS business!

Video transcript:

Today I want to talk about email marketing tips for SAAS businesses or email marketing strategies for SAAS businesses.

Now, SAAS is a very different animal than what a lot of people realize. And we have launched six SAAS offers for ourselves internally, and then we've launched many for clients.

It's just a different wheelhouse than digital products or coaching offers or consulting.

The business model in digital products, coaching, consulting, all of that is basically you're selling promises, you're selling features and benefits.

When someone is buying this course, joining a coaching program, signing up for this mastermind, they are going to be able to transform their life into x, y, and z.

With SAAS. you're basically selling solutions.

So the solution, therefore, is you're able to do this faster, cheaper, quicker, you know, less, with less headaches, you know. So you're selling those features and benefits you're not you're not necessarily selling or promising those end results, what you're selling access is what you're selling.

So your email, just these, these take on a different tone. I mean, depending on what you're selling, you're you're using an automated webinar, you're using demo calls, you're using, you know, sales pages that have a 14 day free trial or a seven day free trial, you might be selling annual.

So there's a lot of different ways that you can go about selling, you know, but the language that you're going to use in email marketing, you want to always step them through the funnel, step them through your funnel. So when you know everything is kind of getting them to take that next action.

They hit your website, then they opt-in for a demo, they opt-in for a free report, they're becoming a lead. And the only thing you get is their email address. So what the next action that we want them to do, we want them to then take a step, take the next step with our company, we want them to show up to book a call, you know, in our calendar, we want them to apply to become a member or a customer, all of the email needs to be geared towards those things.

We want them to take the next step, once they sign up for the demo call and actually attend the demo.

Then we want you know, the email messages to reflect actually becoming, you know, a paid customer after the 14 day trial after the 30 day trial, whatever, you know, or if they are, you know, they're in the software, they're in the platform.

We want to send them videos and send them reminders and send them training and tutorials on how to get the most out of the software online. on, you know, all of the onboarding things that they need to be aware of, in order to, you know, take make best use of the software.

The interesting thing was asked to is because it's a monthly business model, usually your email should be coinciding with their rebuilds, you know, so you need to deliver some serious value.

If you have a 14 day trial, you need to deliver serious value on day 12. And day 13. You know, so because they're opening their email, they might be logging in.

They know, they probably have written it down in their calendar when the trial is up, and they've probably written down in their calendar when their first rebill is going to be a couple days before. If you notice, if you like, questioned the support department. You almost every single SAAS company we've worked with about 28 days into the rebuild two days, two days before the rebuild. Except to go, then they get a flurry of unsubscribe on subscription requests or cancel requests.

It doesn't seem like that because everybody's rebuilding it a different day. But when you actually look at it, you know, everybody is always dropping off, you know, with two days or one day left of the rebill. So in, you know, I don't, in my calendar, have recurring reminders of when I'm going to get billed for things, but I know a lot of customers do that.

So give value whenever you're about to rebuild them. Some of the other you know, some of the other ideas, thoughts, split test, your email split test your subject lines, the biggest, the biggest driver of email is the subject lines themselves.

So you want to make sure that those so you're split-testing subject lines, they're opening those subject lines, you want to have good solid follow up campaigns whenever we work with a client, we always pre-plan the first 30 days of email that's going to go out to a client, depending on what they do, you know, so how do we get them to go from a prospect to like a demo lead to a paying buyer?

And then how do we keep them, you know, in the mix long term, so it's something you're going to want to think about.

Automation is also something you're going to want to do. One of the best ways to automate is is based on URL pageviews.

So if somebody goes to a page, like let's say they log into your software dashboard, well, then they should be removed from all prospect campaigns and put into your onboarding campaign immediately. You know, or if they sign up as a member, if they sign up for a coach for a call, you want to remove them from all prospect oriented campaigns because they've progressed past that level.

So always think of the hierarchy that is sales in your email. You want to proofread emails I mean that's I make all kinds of mistakes with my emails but whatever and then make sure you keep experimenting, you know so those are some of the quick tips on in quick sales psychology and strategy you know things when it comes to email marketing for SAAS platforms.

If you have any questions at all go to https://doneforyou.com/start/, fill out that little form, schedule a call with me and I'd be happy to go through and put together an action plan on your you know, for your business, and I'll talk to you soon.

The post SaaS Email Marketing Tips That Generate Great Subscription Revenue appeared first on Done For You.

[TRANSCRIPT] Hey, what's up? This is Jason Drohn. Today, we're going to get into eCommerce Email Marketing..  Namely, a quick tip for building eCommerce email lists.

One of the questions we get asked from our E-comm clients or E-commerce clients is how do you generate leads? Because E-commerce isn't necessarily ... I mean it's an E-commerce shopping cart. There are physical products. Those physical products are shipped. Oftentimes you don't need the email address at all until there's actually a sale being made. But the problem is is when you're first starting off, you want to build an email list.

So the email list helps, you know, with email marketing, shopping cart abandonment, and then helps, you know, you get more sales. So email marketing is quintessential in the process. So how do you generate that email list in your Shopify website or your Magento or your shopping cart without giving away the farm? So here are some ideas on generating leads that I actually ripped the snippet of a video out of our funnel formula course. So I hope you like it.

If you're going after like a traditional E-commerce play, meaning you are using a shopping cart like Shopify, then you're going to ... You should have a lead magnet so you're collecting leads, email leads. So then when you have a new product launch or you introduce a new category or whatever, you can email that list and now you have baked in customers. To do that, you're going to need to give them something for free. It might be a lead magnet, it might be a promo code, or a discount code, or an event, or access to a webinar recording or a funny video, or access to free products that you're testing.

There are all kinds of different ways to get that email address, but you want to make sure to get the email address somehow. So that is going to require having a lead magnet of some kind. It might not necessarily be written, it might literally be a promo code or it might be a sign up for our freebie list where we pick 10 people every month and send some of our sample products to, and then you can submit reviews. There are lots of very cool things that you can do.

All right. Wasn't that awesome? So if you are interested in learning about E-comm sales funnels and putting together upsell and down-sell sales funnels and all that other kind of crazy stuff, as well as building the foundation of your sales funnel, learning how to write copy, running traffic; click here to check out the Funnel Factor Masterclass.

Or, if you'd like us to look at your E-comm website, map out a sales funnel, and put together your email marketing and upsell/downsell mix; click here to schedule an Action Plan call!

The post eCommerce Email Marketing – Quick Tip For Building eCom Lists appeared first on Done For You.

As a marketer or business owner, your email list and audience are your most significant assets. It's your foundation.  The better you communicate with your audience using email marketing software and autoresponder emails, the more revenue you generate and the quicker you can scale your business.

Your list is your stability. That's why we need to know what the best autoresponder software is...

You can always communicate with your list – your buyers and your prospects.  You can mail affiliate products. You can promote your product launches. You can do surveys.  You can let people know about new offers and product updates.  You can even launch new products.

Email is a compelling medium when you understand it and use it correctly, which is what Axis's Email Copy App was born to help you do by writing email copy for you.

Your Email List Is Your Foundation

Email marketing goes in waves. Now and then, we read reports and blog posts explaining that email marketing is dead and that building a solid email list is a waste of time.  Yet, we continue to hear that email marketing is the most significant business revenue driver, generating more cash than any other form of advertising.

It doesn't matter what niche or business you're in; your email list is one of your most valuable assets. In some cases, it's your ONLY asset!

After talking to clients over the years, there is a lot of confusion over the best way to build a list, store a list, and market to a list. Today's post should help demystify a lot of that.

First, let's talk a little about what you need to have to start building a list so you have a sound system and infrastructure started.

NOTE: Having an 'email list' isn't the same as blasting out an email to 100 contacts in Gmail!  That isn't good! There's a reason why email marketing choosing the best autoresponder software is so important! :0)

Picking The Best Autoresponder Software

Email marketing software and email autoresponder solutions are the glue that makes everything work regarding email marketing.  The software itself is what stores your email list and gives you the ability to mail to them.  In short, it's how you get into their inboxes!

If you're collecting names and email addresses for marketing, you must be CAN-SPAM compliant…  Every email must have an unsubscribe link, the email addresses should be double opt-in, and many other things.

You CAN'T just collect their email addresses and mail them messages from Gmail!

I know a lot of business owners who think mass sending emails from their desktop mail app is the right thing to do, but it's not.  And really, I don't know why you would!  Email marketing software is super cheap, and it keeps you out of the doghouse in terms of being legal and compliant…

Plus, when you send an email, it gets to where it needs to go - the subscriber's email inbox!

There are LOTS of email marketing software providers out there.  Choosing the best autoresponder software is essential since it's a subset of email marketing.  Most of them are very good.  Their job is pretty simple.  They need to get your emails to where they need to go.

For email marketing and automation purposes, we want to make sure that:

• There is an autoresponder feature
• The software has the capability to grow with you
• Price-wise, it's reasonable based on the size of your business

So, here's a roundup of some of the best email marketing platforms out there…  Arranged by 'business complexity.

Getting Started

The post Don’t Miss Out: Top Tips for Choosing the Best Autoresponder Software appeared first on Done For You.

So, how do you create a strong brand? And how do you use automation to empower your brand? In this article, we’re going to talk about building a strong brand faster by using email automation.

To create a significant impression on the minds of your customers you have to represent your brand consistently across all marketing strategies, especially email marketing. Emails are one of the most effective ways to build a strong brand presence and drive sales online. It is a great customer retention tool with which you nurture your leads with personalized messages and convert them into profitable sales.

When you leverage email marketing to create a strong brand, the biggest challenge is determining which email campaigns will work for you best. Marketers often adopt the strategy of ‘email blasts,’ sending the same message to everyone on their subscriber list. When customers open the email and find the content inappropriate to what they are looking for, it can cause dissatisfaction, and they might refrain from opening your emails further.

Email personalization and marketing automation is the answer to delivering the right message to the right person, and enhancing your brand.

Successful email marketing campaigns aren’t just about one or two emails. When it comes to sending bulk email messages, each personalized as per your unique customer needs and preferences, email automation can help streamline the processes.

With email marketing automation, you can do several useful things, such as:

• Segment your audience
• Personalize campaign messages
• Track buyers’ actions
• Lead scoring.

Automated emails get 152% higher click-through rates than broadcast emails. Automation is all about catching people at the right moment when they’re ready to act. And hey, it works.

Source: Epsilon.

Here’s how email marketing automation can help you create a strong brand.

The numbers say it all…

Before you proceed to how you can use email automation to create a strong brand image, let’s check out why it matters at all.

Check out the statistics below:

5 ways you can use email automation to build a strong brand

According to stats, 90% of businesses haven’t automated their marketing efforts yet, and the 10% that do enjoy remarkable benefits.

Here are five effective email marketing automation tips you can use to create a strong brand.

1. Segment your email list

One of the biggest benefits of email automation is that you can segment your subscribers’ list to deliver personalized experiences to your customers. Sophisticated email automation software like Axis Email Marketing and Automation helps build your email list and segment it based on their demographics, buying interests and spending behavior, what emails they have read, when someone subscribed to your emails, etc.

DFY Axis email automation tool will manage your lead generation email campaigns and traffic by creating high conversion email copy, sending it to the right audience at the right time, and nurturing the leads to increase conversion. Creating customized emails based on your segmented audience makes them more relevant, while increasing click-through rates. When they know the emails have content related to what they are looking for, it will keep them out of the spam folder, and the open rates will be higher.

This can go in the long run to help build a powerful brand image and customer loyalty.

2. Create email copy that represents your brand

Whether you are a seasoned marketer or a novice, nothing can beat the importance of effective branding. Moreover, email marketing automation is a unique way you can use to showcase your brand impressively. Make sure every email you send clearly publicize your brand so that whenever someone opens your emails, they can instantly identify that it is from your company. You can use email automation software to flaunt your brand in the following ways:

• The email header should clearly display the company’s logo or brand name
• Use the same colors as in your brand and logo throughout the email copy, including headers, subheadings, and call-to-action button. This will help your audience easily associate with the brand
• Make sure you use similar fonts, hues, and designs as featured in other marketing platforms and materials

3. Create a strong brand – Personalize your emails with automation

Another fantastic way you can use email marketing automation is to personalize your emails. Customizing your email messages is much more than just having a subscriber’s name in the body of the content. How personalized, segmented, or targeted you want the emails to be, depends on your creativity and the automation software you are using.

Personalization through email automation isn’t just about making tasks simpler for you. It is about providing your target audience what is most relevant to their needs and right when they want it. It helps set up an optimum email campaign workflow that does not overload your subscribers with just any or all information about your business. Instead, serve them precisely what they are looking for, ensuring they identify the same in the first few seconds of opening the email.       

So, how you can use email marketing automation to personalize your email content? Here are some ideas for you:

• Email automation software can customize an email by placing individual customer’s name in the subject line or to address the person. For example, instead of using a generic format “Hi,” you can personalize the email with “Dear Edmond King.”
• The software can pinpoint customer’s buying interests – which products they have seen before, what are pending in the shopping cart, etc. Based on this, you can personalize the email by providing special offers or discounts on the product they have searched for earlier. This can help boost conversions.
• Send email content based on the lifestyle of the email recipient.
• Email recommendations for similar items they might like. The email automation tool can analyze a customer’s website behavior and likewise, send comparable items that might appeal them to buy.

Personalized emails are an effective tool to engage your audience with relevant content, spark excitement, and boost conversions. Moreover, email automation is the only way you can streamline the processes and create a strong brand.

4. Target abandoned carts through automated email series

Do you know the average rate of online shopping cart abandonment is 81.4%? That means as much as $4 trillion is lost from buyers who were genuinely interested in your products but did not complete the purchase due to some reasons. The good news is: smart marketers can recover 63% of the revenues lost to cart abandonment. That is why it is important to address the shopping cart abandonment with automated email campaigns.

Rather than focusing on a single reminder message, send a sequence of emails and continue nurturing the prospects to convert them into sales. Set up an email series, considering sending the first email after 24 hours of cart abandonment, the second email after 48 hours, and the third email after 72 hours. If required, send more emails to keep the campaign live and until the customers take definitive action. The email automation software will automatically trigger the emails to target the buyers at the right time and with the right content.

• 1^st Email: Remind buyers what product offerings they left behind in the cart

• 2^nd Email: Address why they are not purchasing your products

• 3^rd Email: Provide special offer, reward or incentive

When customers get the impression that you care for them, it will help build loyalty for your brand. This can go in the long run to ensure business success.

5. Let your subscribers manage their email preferences

If you want the most from email automation, then allow your subscribers to manage the preferences on their own. Choose a tool that lets your subscribers change their preferences – what kind of emails they want to have, how frequently they want the emails, etc. This will help in effective segmentation while enhancing your attrition rates based on relevancy, time management, and frequency.

Conclusion

There are umpteen ways you can use automation to drive your email campaigns, build a strong brand, and boost conversions. In this regard, you can use Axis email marketing and automation tool that helps you grow and manage your email list, and market your business in an automated and effective manner. From building your email list to creating high-conversion email copy and proven landing pages, the software ensures you leverage the potential of automation to the fullest.

The Axis email automation software is built to work on most email marketing platforms. If you do not have one yet, Done For You will guide you through the custom software we have created. What more! The email automation tool is systems-based, which means it will continue working even when you are not. This ensures your target audience is being efficiently marketed and leads will come pouring in any time of the day. It is powered by all the triggers and rules to help send personalized emails, create a strong brand image, and drive sales.

Book a demo today and get one-on-one expert coaching to help you harness the potential of email marketing automation to build a strong brand.

The post Email Automation Tips: How To Create A Strong Brand appeared first on Done For You.

In this article, we talk about how you can run a successful teaser email campaign. Also, we’ll show you how you can build hype and anticipation in your pre-launch emails. Follow our tips to make sure you set the ground for a big product launch.

How do you measure the success of a teaser email campaign?

But first, let’s talk about how you measure the success of a teaser email campaign. If it is a new product that you’re launching, then sales and revenue would be your metrics.

If introducing a new feature is the case, then you’d want your existing users to adopt it and attract more users that will buy because of this new feature.

Why create a teaser email campaign?

The purpose of teaser email campaigns is to create anticipation among your customers or audience. You want people to feel curious and excited about what’s coming soon. Make them feel that you are releasing something big and unique. When done well, teaser email campaigns build intrigue and make your audience feel like they are part of a privileged community.

Find the perfect timing

A teaser or pre-launch email campaign should run before the official launch of your new product or product feature. How long it should be depends on several factors like your budget, how often you introduce new products or features, the market you’re in and, of course, if it is a completely innovative product or big feature release.
Plan your campaign and consider capitalizing on various marketing channels, like social media. Utilizing social media will probably multiply your email campaign success.

How do you build hype in your teaser email campaign?

When building a teaser email, here’s what’s important for building hype and anticipation.

1. Define a goal

As with all email, you should determine what action you want subscribers to take when they read your teaser email. Oftentimes, teaser emails, as they are sent out during pre-launch, ask readers to:

• stay tuned,
• mark their calendars,
• pre-register (fill out a form to be notified), or
• preview a product (or feature) that isn’t available to buy yet.

A call to action (CTA) in the form of a link or a button is not always needed. A “stay tuned” message might fall into that category of CTA-less emails.

2. Make a plan

Meet with your team to make sure every member is on the same page. Schedule actions and task dependencies. Communicate clearly to everyone what they’re doing and by when.

Have a vision for the whole campaign. Set details, like how many emails would for the pre-launch campaign to build up emotion. Consider how each of your teaser emails plays a role within the larger pre-launch campaign.

3. Align the CTA with the goal of your email campaign

Want potential customers to mark their calendars? Then give them a simple, actionable way to do that, such as an add-to-calendar link. If you want them to preview a feature before it launches, consider allowing users to pre-register or preview a beta or join a waitlist. Align the CTA in each teaser email with your campaign goal and plan.

A word of advice: don’t add more than one core message and more than one CTA in a teaser email. One goal, one marketing message, one CTA!

4. Establish curiosity in the subject line

Get readers excited and curious! The idea, after all, is to create a little suspense and intrigue. Get creative with your email copy and design!

As the launch date comes closer, set a countdown timer in your emails and partially reveal the product in a GIF.

5. Use the right collaboration & marketing tools

As with all things, you may start from the simple and essential and then move on to more sophisticated tools. In the case of teaser email campaigns to promote your product, we suggest you use the following tools:

• Asana or Trello to organize the project and assign tasks to your team,
• Google Docs to create your email copy in a distraction-free environment,
• Google Drive to store and share images, designs, and docs.

Use our own software tools that will help you create email copy, send automated emails, build landing pages and track campaign results:

• Axis Email Copy for pre-written email marketing sequences, including promo and launch templates,
• Axis Marketing Automation to build forms and automated email campaigns,
• Axis Page Builder to build landing pages for pre-registration, event sign-up or product previews,
• Axis Advanced Analytics to track how your campaigns performed and uncover more conversion opportunities.

Launch your next campaign effortlessly

Would you like to see how fast it can be to build high-converting teaser campaigns, track results and improve conversions?

Book a free demo & action plan session

The post How To Create A Successful Teaser Email Campaign appeared first on Done For You.

If you’re looking for how to create a landing page that converts, you’ve got a lot more options than were available even a few years ago.  And the good news?  They’re all pretty easy to roll out!

As an email marketer, there is one page on your website that is at the epicenter of your entire business, your landing page.  Single handedly, your landing pages predict your success or failure when it comes to sales and conversion.

You want to make sure you’ve got sales pages that convert, of course.  Generating revenue is important to grow your business!  Having lead capture pages that convert though runs a close second…

It’s not your home page.  It’s certainly not your contact or support pages…  Nor is it your blog or the countless articles that you spent hours putting together.

Now, your landing page goes by many different names, depending on who you’re talking to.  It might be a ‘squeeze page’ or a ‘lead capture page,’ or even an ‘optin page.’  Regardless, the point is that the landing page’s purpose is to take a visitor and turn them into a bonafide lead (or sale) for your business!

Today, I’m going to walk you through what you’ll need to do to get a landing page set up, with or without a website…

You’ll also want to reference this article on email marketing software to make sure you’ve got what you need to tie your landing page with your email list, to get your drip email and email automation rocking further down the page as well…

Do You Need A Landing Page?

Now, you may be asking yourself, “Do I really need a landing page?  I’ve got an optin box in my sidebar – that should be enough…”

Collecting leads in the sidebar of your website or at the bottom of your post is effective, but it’s going to be hard to build a huge list that way unless you have hundreds of thousands of visitors a month.

Let me put it this way.

When you put your lead optin box in your sidebar, it’s easy to miss.  A reader will check out your content and unless they really want to hear from you again, just leave.  If your content is stellar, then they might sign up if you give them an incentive.

That means that your ‘conversion’ rates are going to be really low!  So let’s start with that…

Understanding Conversion Rates

Conversion rates are pretty easy to understand when it comes to landing pages.

Very simply, your landing page conversion is the number of people who SEE your optin form compared the the number of people who FILL IT OUT.

So, if 100 visitors see your optin box and 50 fill it out, you’re conversion rate is 50%.

If 100 visitors see your optin box and 5 fill it out, you’re conversion rate is 5%.

Well, typically when you put your email optin box in the sidebar, you’ll get less than a 1% conversion rate; meaning that less than 1 person out of 100 want to hear from you again!  That’s pretty dismal considering that we use a landing page that gets 52% conversion on average (available inside the Axis Page Builder).

With landing pages, there are really very few places to go if you don’t enter your email address…  That’s the idea.  If the person wants the information on their other side, they have to give up an email address!

That begs the next question, “Jason, what can I give someone to make them sign up?”

I’m so glad you asked :0)  We’re getting to that…  But first, let’s talk about landing page psychology.

Landing Page Psychology

Landing pages (or squeeze pages as they’re called) do something very simple – they collect email addresses from people who may or may not be willing to spend money with you in the future.

They give you their email address with the express consent that you can contact them in the future through email…

You give them some kind of something that incentivizes the prospect to sign up.  That ‘something’ is called a Lead Magnet.

Lead Magnets can be:

• A special report that talks about something they’d be interested in.
• A free video or a series of videos that are related to a problem that they’re facing…
• A mini-course or tutorial series delivered through email helping them overcome some of the roadblocks they’re facing.
• Answers to a question that they’re struggling with…

It goes a little deeper though.  If you read the book “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini, you start to see something else at work…

That something is reciprocity.

Basically, the Law of Reciprocity says that if you do something for someone else, they are morally committed to doing something for you.  They feel like they have to…

So, by giving you a free download, you are committing them to read a report, watch a video, or otherwise spend money with you.

That, my friends, is the biggest key behind why squeeze pages convert visitors to prospects.  Sure, you have the person’s name and email address…  But the true power lies in the Law of Reciprocity.

Landing Page Setup

If you went through the email marketing software article that we linked to above or you know how to get your ‘lead form’ code from your email marketing platform or autoresponder platform, then it’s time to create a landing page!

There are quite a few ways of doing it from custom code to WordPress plugins to standalone landing page tools like Axis’s Page Builder, but I’ll keep this simple.

If you want one piece of software that you can use for all of your landing pages and your marketing automation CRM, sign up for Axis.  Not only do the landing pages, sales pages and webinar registration pages convert really well; Scriptly’s also got other apps for writing email autoresponders and webinars.

If you’d rather work with WordPress, there is a Page Builder plugin that you can add to your website so all of your pages look like their hosted right on your website!

You can of course code up your own if you know HTML and have Photoshop!  I’m sure not that ambitious though…

Self-Hosted vs. Landing Page Hosting

There are two different ways to set up a landing page – on your own domain with your own web hosting (AKA. self-hosted)…  Or with a landing page hosting service that is run by the landing page provider.  In other words, it’s a function of the landing page software to host your pages for you.

There are advantages and disadvantages to each, and you’ll have to decide for yourself which you’re more comfortable with.  After all, the leads that you get will be going into your own email marketing software, so those are yours for good…

First, let’s talk about self-hosted landing pages, or setting up and maintaining your own website….

Self-Hosted Landing Page Builder

To create and host your own website, you absolutely need two things:

• A domain name
• Website hosting

Website hosting and having your own domain answers the question about where to host landing pages…

The easiest and fastest way to get set up is to go through HostGator.  Choose the domain that you want for your website, pick a hosting package, and then install WordPress.

Now, once you have WordPress installed, adding landing pages is as simple as activating your free Scriptly account, setting up your landing pages and installing a plugin!

Click here to download the SCR Page Plugin >>

There are other landing page builder scripts like OptimizePress, which we use on occasion.  ThriveThemes has some lead generation plugins as well.

That brings me to my next point…  App-Hosted Landing Pages.

Landing Page Hosting

At the end of the day, we know that setting up and maintaining a website is difficult (albeit a very valuable skill if you take the time to learn it!)…  Not to mention all the issues with backups, corrupted databases, faulty code, and poorly constructed themes…

We’ve worked with a number of clients who run into issues either in terms of compatibility of plugins, or the simple fact that a theme can’t do what it needs to do to convert traffic into leads.

So, what we did is create software inside Axis that makes setting up landing pages and sales pages that convert much easier and way more effective.  And, of course, the landing page hosting is done for you if you’d like…  You can also install the landing page on your own website.

Click here to learn about Axis’s Page Builder >>

To put it simply, it’s squeeze page builder software or lead capture page software that’ll make lead generation easier.

Here’s how simple setting up a converting landing pages is…

Other Necessities For Landing Pages…

Once you start building an email list, there are some things that you need to do to take care of it…

Not many people do ‘email list management’ justice.  Just because someone opted into your newsletter doesn’t mean that they want to hear from you three times a day!  Here are a few things you’ll need to pay attention to make sure your emails get delivered, make you money, and keep you out of the doghouse.

• A/B Testing – Do split testing on your landing pages and make sure to always be improving your landing page optimization.
• Double optin – make sure that people click a verification link in their email to actually optin to your list.  This is BIG when it comes to spam complaints.
• Non active subscribers – In OfficeAutoPilot we have it set up so that after 120 days of not taking action, subscribers are automatically deleted off of our lists.  We do this for two reasons: it keeps our costs down and only people who care about our content actually read our stuff!
• Relevant subject lines – Make sure the subject line of the email is relevant to what’s in the email (and stay away from ‘Notification of Payment Received’ subjects’)
• Advertisement announcement – Include somewhere in the email, preferably the extreme bottom, that the email message is an advertisement, and for the reader to assume that you are somehow making money from anything that they do.
• Email frequency – take note of how often you email, and what your responses are from your list.  Some lists mail daily.  Others a few times a week.  We’ve found that it’s best to take breaks, and then follow that up with a 3 or 4 day sequence of emails.

What To Give Away To Get The Lead

The next thing need to talk about is what we need to give someone in exchange for their email address…  In other words, we’re going to need a lead magnet.   So, we need to talk about how to create them, distribute them, and find an interested group of folks who will sign up for them.

You can read all about that here >>

The idea with a lead magnet is to give something (of value!) away for free in exchange for their email address.  And yes, this strategy has been around for ever.

Think about the last infomercial or commercial you watched that offered a ‘Free DVD’ or ‘Free Brochure’ for signing up?

Guess what?

That’s a lead magnet.

Recap: How To Create A Landing Page That Converts

To recap, the number one page on your website is not your homepage.  Nor is it your about page, your contacts page, or even a blog post.

The number one most important page on your website is your landing page. And the reason being, your landing page is really the gateway into your digital world. When somebody hits your website, clicks an ad, hits a button, or follows an in-post link; they should be directed to a landing page where they have the opportunity to download something for free.

That, my friend, is a lead magnet.

Lead generation in most industries is the number one marketing activity. Your sales pages are important because your sales pages and webinars are what generates revenue. More than anything though, you want to be able to reach out to folks whenever you want to release something new.  You want to be able to send an email out to your list, engaging them in whatever new offer you have to sell.

That’s why your landing page is so important.

3 Options For Landing Pages That Convert

Now, when it comes to landing pages, there are a few ways you can go about creating landing pages that convert.

• Self-hosted landing page. Your self-hosted landing page is really the page that you have on your website kind of natively. You can install WordPress, install a landing page plug-in, and get it built out.  That landing page will be hosted by you and native to WordPress.
• You can also go the more complicated route and you can hire a developer or a designer, or both in some cases. And they will put together the pages for you. It’s more expensive. It’s a lot longer process. It’s much slower to test it.
• (BEST OPTION) Creating landing pages with a landing page builder sofware, like Axis.  The Page Builder app inside Axis creates marketing pages, landing pages, confirmation pages, sales pages, and webinar registration pages. It even has an automated webinar function to it.

Any of those three options are very good solutions for building sales pages and marketing pages that convert.

Why Landing Page Software Is The Best Option

The big thing with landing page builder software is that it hosts the landing page for you, as part of the service. The same as Axis.  The Axis Page Builder hosts the landing page for you. So you have a page that you can just link right to and it’s already set up for your business, ready to accept leads from the traffic you’re driving. From there, it all ties into marketing automation.

Now, with a landing page builder that has hosted landing pages, you don’t have to worry about the technology or the tech setup. Nor do you have to worry about the page design. All that stuff is done for you. You’ve just got to go in and you change the text, images, the opt-in box and all the other stuff that you want to make it a little more personal to you. As soon as you hit publish, it is live on the internet, ready to start accepting leads.

So that’s the beauty of a landing page builder. You can deploy more quickly, so you can test stuff more rapidly.

You don’t necessarily need to go and learn a new plug-in, mess around with themes, get your own graphics, or any of that stuff because all of it is already built into the landing page builder itself. That’s really the big difference between self-hosted landing pages versus landing pages that are hosted by the software company themselves.

What We Use For DFY Clients

98% of the time, we use a landing page builder, especially when we’re deploying campaigns at first.  We don’t just deploy one landing page. We deploy four or five and then we test them against each other. Usually, it’s easier to create those on a landing page builder, alter them slightly, and roll them out with paid traffic.

With the landing page building software, it’s equally easy to install the pages on a client’s website or our own website, as opposed to creating brand new landing pages from scratch every time.

The most prominent landing page inside the Axis Page Builder, we have actually done over 45 split tests on.  We’ve spent over $50,000 just testing that one page, and we cannot find a page that actually converts better… Including any other landing page builders or pages that we have designed! That page just rocks when it comes to a PDF lead magnet. It tests better than anything else we can find.

So that’s why it is in our page builder, and it’s always the control that we launch clients with. It’s always the first page that we put out there. We might test some other pages, depending on the niche or the vertical or the category, but that is the one that ends up converting the best, most often.

In terms of building landing pages that convert, your choice of self-hosted landing pages or using landing page software is totally up to you.

For now though, go ahead and grab a Scriptly account and get your first landing page set up.  And when you’re doing with that, it’s time to get cracking on your lead magnet!

The post How To Create A Landing Page That Converts [Updated] appeared first on Done For You.

You have to understand that being ready for 2019 does not mean you have to be aggressive and pushy. A latest DMA Insights Survey shows, 53% of consumers expressed that they receive too many unwanted and irrelevant emails from different companies. Rather, you should create a league of your own with time-tested and working email marketing tactics.

So, what are the trends you should watch?

1. Targeted emails – Personalization vs. privacy

Nothing new!

As email marketers, we aim to deliver highly relevant and valuable content. With the latest tools and features, and changing consumer expectations, the concept of “relevance” has changed.

Consumers have developed a distrust for data aggregators. They feel uncomfortable with brands purchasing and revealing their data. As a result, new regulations are likely to be formed in 2019.

Subsequently, consumers have certain expectations from brands. They expect personalized communication and web experience. In fact, 33% of consumers opine that companies recommending products not matching their preferences are the primary reason to unsubscribe from the mailing list.

AI and machine learning are playing key roles in marketing. These trends are likely to stay.

So, how do you ensure that your emails are relevant in 2019?

• Segmentation: Effective segmentation would be the norm in 2019. You have to send differentiated campaigns to contacts based on their age, sex, location, and buying behavior.
• Personalization: Customers prefer personalized and direct messages that speak to them. When you start the message with, “Hi John,” it is easier to relate than a simple “Hello there!” Now, you can add more advanced personalization features to your emails to connect with your users. Dynamic content plays a vital role here, and email is an indispensable promotional channel. For example, Netflix uses personalized film recommendations based on user views, or Amazon shows products relevant to the search or purchase history of the user.

Source: medium.com

• Automation: With email automation, you can reach the correct contact, at the right time, with a relevant automated message. It boosts conversion and increases brand loyalty. You can use Scriptly here to send a personalized birthday or anniversary message or reward users with a promo code after their first purchase on the site.

2. Interactive emails

Your emails need to attract the user’s attention. In this crowded field, use your email as a weapon to be exclusive and shine through. We are all fighting for the same goal.

Being interactive with your emails allows users to respond positively. It not only makes the email visually appealing, but it also eliminates the risk of friction. It further allows users to purchase without leaving their inbox. Interesting, isn’t it?

Email developers leverage latest tools like AMP4Email and Email Markup.

However, to deliver a seamless user experience, it is essential to make sure the email is responsive. Understand that over 50% of emails users are mobile. As a result, email templates should be designed for mobiles and other devices. Each of these devices has different screen sizes, which affects responsiveness.

To make it impeccable, use an open-source markup language like MJML, this is responsive and allows coding interactive emails quickly. You can then download the emails in HTML and proceed.

3. Establish brand connection

The marketing space is fiercely competitive and overcrowded. As a result, consumer loyalty is your only way to success. Target email marketing campaigns to establish a connection with the brand.

Source: yotpo.com

In the past, competitive price and promotional offers (discounts, deals) were enough to ensure your customers come back. However, consumers are more conscious today, which is making a remarkable difference and compelling businesses to work harder for customer retention and loyalty.

Establish an emotional connection between the brand and its users to foster the relationship.

In 2018, some brands started making an effort to put their values forward to bond with customers. Having a positive impact is very important. To do that, you have to master the art of storytelling. Consumers are warier these days. You cannot move them by aggressive or pushy selling techniques. Instead they are more receptive to brand stories and values. So narrate your story in such a way so that it appeals to your audience.

4. Data protection and privacy

2018 witnessed a new email marketing trend – data protection and privacy. The GDPR confusion allowed consumers to regain control over personal data and information. Companies were also compelled to adapt to new rules and ensure 100% compliance with the latest regulation.

Data protection shall be pivotal in 2019. Companies would continue to work on providing in-demand data protection and security to consumers.

ePrivacy is going to be the norm very soon. It is a cookie law you must follow. So, if GDPR hasn’t sunk, get it sinking real fast as a new change is approaching. With this new law in place, it may transform the way businesses target online users by allowing visitors to specify whether they want to accept cookies or not.

As a result, marketers must look at a new way of procuring data that could have an impact on the marketing channels.

5. Email marketing to grow as social media landscape declines

People are developing a distrust for social media companies. According to a Sailthru research, almost half of all consumers want to delete at least one of their social media accounts in the coming year whereas 40% claim to have already deleted an account in 2017. The simple fact is that it did not trust the network with their data and information.

Of course, that does not mean social media would disappear. However, marketers gradually realize that depending on social media heavily can be risky. Social media managers understood that organic reach was affected when Facebook monetized in 2012. Until 2014, organic reach dropped from 16% to 6%, which was huge. For pages as large as with 500,000 likes, the organic reach dropped to 2%.

AdStage found that Facebook Cost-per-thousand-ad-impressions (CPM) increased by 91% year-on-year from 2017 to 2018. But it is not a sustainable rate of inflation.

Whereas, email consistently topped the list of channels that users prefer to receive an offer from brands and businesses. As the list size increases, the cost of reaching your subscribers may not increase proportionately. It is likely to see companies investing more in building their email database and improving email programs in 2019.

6. AI to be more prevalent

The year 2017 and 2018 were predicted to witness massive growth in AI use and machine learning technologies. However, AI has not worked as expected. In fact, it has taken on more significant roles in marketing in 2018 and this trend is likely to continue.

Predictive analytics is also reducing the cost of micro-segmentation as well as less labor-intensive. It is more dynamic and makes real-time personalization more accessible for smaller teams of marketing. Today, marketers are writing high converting emails with subject lines guided by machine learning and AI. It can also help marketers time their emails. Besides predictive email marketing is also necessary to decrease churn by identifying the contacts that are likely to unsubscribe.

Companies using AI for email marketing find it better, stronger, and more personalized. It helps email marketers from coming up with effective subject lines to images and predicting how potential leads interact with an email. It further makes emails more and more personal and estimates when viewers may unsubscribe from the email list. Hence, AI for email marketing automation is increasing demand to such an extent that global automated email marketing solely is expected to account for $2.7 billion by 2025.

7. Partnerships

Over the past few years, marketing teams saw changes in size and budget, with teams expanding and more people working together on email campaigns.

Collaborating with new teams and big companies, looking for innovative processes and tools, and working in synergy allows teams to become flexible and productive.

For email marketing, this literally translates into involving more people in creating different campaigns. Both internally and externally, together with other agencies, teams work together for better productivity. However, it is important to fine-tune teamwork internally and avoid mistakes or miscommunication. It is the top priority of companies.

Besides, it is necessary to find the right tools and make the process easier. Email Planner is an excellent solution for team coordination and mapping out email campaigns.

Final word

Email continues to grow. The battle for user attention is only going to get harder. It would be quintessential to target contacts with relevant emails, alluring interactive designs, and cogent storytelling that connects the company with users.

Data protection shall continue to be the key factor in the way brands and businesses operate, and ePrivacy shall influence email marketing heavily.

Overall, in 2019, companies would work on becoming more effective in their email marketing communications.

If you need a helping  hand and a trusted partner in growing your business via effective email marketing strategies in 2019 and beyond, don’t hesitate to contact us. We have the knowledge, skills and experience as well as the software tools mastery to help your business find more quality leads, convert them into paying customers and finally achieve a healthy growth rate.

The post Email Marketing Trends That Will Continue To Rule 2019 appeared first on Done For You.

Today, we've got some email marketing tips for you...  And what we're going to get started with is how often you should be sending email blasts!

First and foremost - The term "email blast..."  These are your customers and your prospects...  Sometimes, describing an email blast as "sending an email" or "mailing to your list" is a little more palatable.  But, I've talked to hundreds of business owners who want to blast their list!

With that, we're going to dive in.

When you're setting up email marketing campaigns and drip email sequences, you want to make sure that you're emailing your prospects frequently enough without going crazy, without making them want to unsubscribe, mark you as spam, or just generally fall out of touch.

In short - send out your "email blast" frequently enough WITHOUT upsetting your subscribers.

Unfortunately, there's no magic answer to how often you should mail. I can't tell you that 4 times a week is the optimal number of times a week or a month. It 100% has to do with your niche, your audience, your offers, your tone, and your content. There are so many X factors in terms of what you mail your list and how often you can mail them.

What you have to do is get a very, very good understanding of what your list expects and actually mail it to them!  Send your email list emails and see what the open rates are, what the engagement is, what the unsubscribes are, and deliver what they want!

Email Marketing Tips: Have A 30-Day Plan

Now there are some general rules of thumb that we like to follow.

Let's say a new lead hits your website and they sign up for your landing page today, what happens?

We always plan for the first 30 days of email marketing campaigns, focused around what we're trying to get a prospect to do.   We have a plan for at least the first month. (I know that's quite a lot, but it's what our Done For You Sales Funnel Client have come to expect - largely because of the best practices we employ for them.)

Typically that plan goes like this.

• Day 0, which is the very first day, 10 minutes after they opt in, is fulfillment. In short, we deliver the ebook or the thing they requested when they opted-in.
• Day 1, which is tomorrow, ask them what they thought of the PDF or lead magnet that you sent them.  You could also include a content marketing piece, blog post or Youtube video.  Send them something that is high content, high value, that you know people like because other people commented on it already.
• Day 2, is bonding. Send an email, linking to your social profiles.  Talk about your experience in the industry, showcase a case study or testimonial.  Explain how you helped somebody do something in the world and it made the world a better place.
• Day 3.  Continue bonding (more of the ^^^)
• Day 4.  Continue bonding (more of the ^^^)
• Day 5.  Don't send anything.
• Day 6. Don't do anything.
• Day 7, do a promotion.  Send emails promoting a product or offer that you have in your repertoire. Send them an email saying, "Buy this." (write it a little better than that though!  My point, you want to kick off a promo on Day 7 and beyond.)

Email Marketing Tips: Get The Clicking

Each email you want them to open, read and click a link. You want them actionable.

You want them clicking the link in the email to go somewhere because that is training them to continue clicking the links in the emails that you send.

If they just open an email and don't ever do anything, you're never going to generate any revenue from them. You don't make money from email opens...

Email Marketing Tips: Go With The Flow In Blocks Of Three

You want to read your list.  Go with the flow.  If they respond to webinars, do some webinar marketing.  If they respond to sales videos or video sales letters, send more sales videos or video sales letters.  If they need more content and education, send more blog posts!

When you're promoting something, always do blocks of three.

If you're promoting a product through a webinar or sales video, do email blasts in blocks of three. Mail three days in a row, then give them two days off.

You also want to make sure you send multiple emails linking to the same thing.  Not everybody opens their email all the time. Send multiple emails. Track the links and the opens. Sort based on who's opening and who's clicking links.

Email Marketing Tips: On Your OFF Days

During the two "off" days, you will probably want to add some goodwill boosting content... Content marketing type stuff that people are going to like. For example, blog posts, videos, podcasts, workshops; they're all great to mail.

You don't need to send multiple emails for content either - one email's going to do it. If you write a blog post once a week then send that email, make sure to send an email out with a link to the blog post.

Email Marketing Tips: Two Promos Per Month Max

Max out at two big promos a month.  More than that, people will get upset.  Less than that and your revenue is less than it should be.

If you do, one per week, your list will be aggravated.  It'll seem a bit aggressive.

The better way is to do one big promo email blast, then send a few pieces of content, then another promo.

The content that you send out in between promos reestablishes goodwill and faith in your business!  Then, it's easier to walk into the next promo because your email list will be 'preframed' for the offer...

Email Marketing Tips: How Many Emails Per Month?

From an email frequency standpoint, you'll get pretty far with two big promos separated by bonding content.

If the frequency is too high, which sometimes happens, send fewer emails. If you have a list of people who enjoy sewing, 10 to 15 emails a month might be too much!  They might log in to look at their emails once every three or four days and they see four emails from you. They're going to say,"Meh, they send too much email.  I'm going to unsubscribe."

So just make sure to watch your numbers and you should be fine.

So if you need to lighten it up, that's awesome. And if you need email heavier, that's fine too.

I will tell you that the longer you go without emailing your list, that next email, unsubscribes are going to be through the roof. After that, it calms down. If you mail two or three days in a row, the unsubscribes and spam complaints will go down.

The simple fact is, people forget about you in four to five days. It's kind of crazy to think about, but if you have 20,000 people on your email list and haven't emailed them in 10 days...  They've already started forgetting they signed up in your email broadcast list! You will get unsubscribes.

The more often you mail, the lower total unsubscribe rate you have.

Email Marketing Tips: Unused Hotel Rooms?

I know a lot of marketers who think of the people on their email list as "unused hotel room.

They send email blasts out each and every day because for every day that they don't mail them, they're missing out on revenue. So it really just depends on the type of relationship that you want to have with your customers, with your prospects.

Personally, we treat our email list like family.  We want to send them content, videos, webinars and lots of stuff that'll make their business better.  We don't send email blasts for affiliate promotions and a bunch of random stuff.  That's us, though.  You may want to grow a list, mail the heck out of it, and let those people go sooner than later.

Need Some Help?

If you want to talk about email marketing campaigns, frequency, campaigns, sales funnels, or any of that kind of stuff; set up an action plan call with us or click the button below.

The post Email Marketing Tips: How Frequently You Should Send Email Blasts appeared first on Done For You.

Today, we're going to learn about CRM setup, namely how to get your email automation tools in place so your outbound marketing strategy can be automated. We'll be talking about setting up marketing automation campaigns and the two levels that you and your team need to think about when setting up your CRM.

Inside that CRM, you'll have your contact records (customers, prospects, etc), your messages (drip campaigns), your messages, and task management.

When it comes to CRM Setup, there are two different schools of thought, mostly based on who's driving the need for the CRM.

CRM Setup On The Macro Level (ie. CEO's & Managers)

The first is the macro level thought process.  Macro level CRM thinking tends to include a general explanation of how your buying sequence progresses.

Here's what I mean... When you walk into a grocery store, you usually walk in the front door, you go to the right, you go through produce, then you proceed through the outer wall of the store.  Next, you get into the aisles and then you end up at the cash registers.

That's a macro level view of grocery shopping.

CRM Setup On The Micro Level (ie. Marketers & Sales Managers)

Then you have your micro level automation.

Your micro level automation includes the things that happen in each of your email marketing campaigns. So somebody goes to your landing page, they fill in the opt-in form, they download your lead magnet.

Now what happens?

Like specifically... what happens?

What is the text of the email that they are getting sent?

What is the text of the text message that they are being sent?

Are they getting a phone call, and if they are getting a phone call, who is making it?

Are they getting a postcard if we have their physical mailing address?

How many emails are they getting before they either do something or not? And of each of those emails, what is the content of those emails?

That is the micro campaign level that you need to think about.

The Buyer Journey Understood As A 4-Year Old

So we have a four-year-old, and he loves this show on YouTube called Mighty Machines. It's really a cool show. We've learned a lot about how tractors operate, how front loaders work, and all kinds of other crazy stuff.

One of the episodes was this semi truck assembly line. (If anybody is familiar with my story, I used to drive a semi truck 14 years ago, and then I went off to start digital marketing.)

In the assembly line, way off in some distant corner of the factory, they start by building the frame of the tractor-trailer. Then, the undercarriage starts taking shape when the airbags for the suspension are added, the transmission is bolted on, and the engine is added.  It goes from stage to stage to stage, until you have this freshly-painted, polished, beautiful truck rolling off of the assembly line, ready to go to market.

Now if that frame was to skip a bunch of steps and then go right over to the paint booth, there's nothing to paint because the cab isn't put on it.

Or if it was to skip the engine loading phase, there's no engine in the semi. It can't drive off the assembly line when it's done.

Your CRM setup can't skip stages either.  Your email marketing campaigns need to have a framework applied.

CRM Setup - You Need Macro And Micro Level Automation

When a prospect comes to see you, they're all over the place. They bounce from one campaign to the next to the next, and if they drop off, your automation system moves them to some sort of a nurturing campaign.

Now we've worked with a lot of Done For You sales funnel clients over the years.  Oftentimes, when we're setting up marketing automation, we're setting up campaigns for them. What they give us is very different than what we actually need to get the job done.

Oftentimes, they explain their business processes - the buyer journey - and they say setup a CRM for us.  Now, that's usually fine because we write email copy and text messages and put all of those things in place. But with email automation tools, you need to have much more than a macro-level view of marketing to get it set up correctly.

Then you have the micro level view of email automation.  The micro level consists of these emails that go out, these text messages that go out, these tags that need to be applied, these forms that need to be filled out. That is the stuff that makes up the campaign.  That's what gets the job done in an email automation tool.

So if you have the macro level without the micro level it won't work because you have a lot of idea and strategy around the general framework without the individual components of the campaign...  The stuff that actually sells a prospect.

Without the individual components in your CRM setup (like emails, text messages, phone calls, tasks, etc), the whole thing falls apart and you aren't able to go to market with it.

Your Campaign Collateral Will Take Time

That's really what I wanted to get at in terms of building marketing automation campaigns inside your CRM.  You need to understand that there is a high-level campaign that needs to be built out with the right framework. Then, you also need to know that it's going to take a bunch of time to write the emails and the text messages and all collateral to get your email automation tools firing the right way.

Oftentimes, somebody downloads a lead magnet, they might get three or four pieces of marketing before they engage. That marketing could be emails, texts, or phone calls. So moving through those campaigns, you have a lot of different collateral that needs to be written.

When Traffic Comes In, What Happens?

In talking through this macro and micro level campaign layout, imagine you have traffic.

Traffic comes in, and a new lead gets added to your email list. What do you want them to do?  Book a sales call?  Assign a rep to actually call them?  Go through a sales sequence?

On the micro level, they'll start being sent emails, texts, calls, and other email automation-type material.  Those all need to go out. Then the next campaign would fire if they're interested in what it is you have to offer.

When they get on a sales call and say yes, you send them a proposal.

Or if they're not interested, you still want to keep them engaged, so we add them to a nurture sequence. The nurture sequence would consist a selection of blog posts or emails to keep them engaged.

If they are interested, then of course they become a buyer. They pay you money, they become a customer, and they're added to a fulfillment sequence. After they're added to the fulfillment sequence, they get a welcome call, log into their member's area, or have their materials mailed.

Each of these macro-level campaign elements, need to be backed up by the actual creative that fires with the micro level campaign content.

What setting up a CRM, how often should creative go out?

Follow-ups should to be broken down into days, because not everybody checks their email every single day.  You should think about your campaign in terms of what someone will receive from you on each day AFTER they become a lead.

For example:

• Day one, you're sending an email, text and a call.  (3 pieces of collateral that need material for).
• Day two, email, text, call.
• Day three, email, text, call.
• And so on...

If there isn't a response, you put them in the nurture sequence.

You'll be sending a LOT of campaign material from your email automation tools.  You don't want them to forget about you or what it is you're doing. All of that campaign material is really focused on getting somebody to schedule a call. Then, after they schedule the call, you need to be reminded about the call... After the reminders, we break the campaign in the CRM down into a logic switch...  Did they attend the call or didn't they attend the call?  Are they are they interested in what you're selling or are they not interested?

Need Help With Your CRM Setup?

What ends up happening is to get all this done, you need a lot of content...  Specifically, a lot of email to get your CRM setup. Plus you need the sales material, lead magnets, marketing, and all the marketing pages.

There's so much that goes into this marketing automation sales funnel, and we are happy to help work with you through it, starting with an action plan call.

Click here to sign up for an action plan call with us. We will get on, talk about your business, figure out where you're looking to go and what it is you want to build, and we will put together an action plan for that,

The post CRM Setup: Email Automation Tools And Startup Tips appeared first on Done For You.

Today, we're going to talk about marketing goals as they relate to marketing automation and smart marketing in your business.  Set up correctly, when a goal fires inside your Axis CRM, it'll end the subscriber's current campaign and kick off the next - advancing them through the buying process.

There are basically three pieces to a marketing automation campaign.

• The first is a trigger, or what happens in order to add them into a campaign?
• The second is the campaign, or the emails, texts, phone calls, and other messages that go out.  Also included in the campaign is the 'logic' and task management.
• The last piece is a goal. That what we're going to talk about today.

Goals are really pretty interesting. Goals signal the CRM to stop messaging because your prospect did what you wanted them to do.  That's what goal marketing is all about.

Let's say a smart marketing campaign has three texts and seven emails to go out all as part of the drip campaign automation.  Then, when somebody takes your desired action, the thing you want them to do, you don't want them to continue receiving those text messages and emails. That would drive them nuts, right?

So, what you do is you set up a goal.

Setting Up Marketing Goals In Your CRM

We use marketing goals all the time in our CRM.  Let's say you're doing webinar marketing by running a webinar promo sequence (ie. we're promoting a webinar, sending them to a webinar registration page!).  Then, we have a goal at the end when someone signs up for the webinar.

Obviously those emails are trying to get them to do something - we're trying to get them to sign up for a webinar. As soon as that sign up happens, then we move them into a webinar replay sequence. Whether they sign up on day one or day four, the goal in the CRM fires, and they immediately move into the replay sequence.

... Then, they continue getting the five or six emails in the replay sequence. If they purchase, the next goal fires, and they move into the buyer's sequence.

Break Down Your Buyer Journey Into Smaller Steps

That's why in smart marketing, goals are so important.  Email marketing automation doesn't work without them.  As a smart marketer, you always want your customer, your prospect, to be doing the next thing in your business.

You want them becoming a better customer and to advance along in your buying cycle.

More Complicated Goal - Shopping Cart Abandonment

Now, that goal is pretty easy. If they sign up for webinar replay, if they buy a product, they're added to a new list. That's when the goal fires.

Now, one that's not quite so easy is shopping cart abandonment.

With the shopping cart abandonment campaign, what you're doing is you're saying, "If somebody hits this page and they doesn't buy, send them an email 30 minutes later."

That's a little bit more tricky.

Then, when they purchase, then it takes them off of that shopping cart abandonment list. The same is true with a webpage visit. If somebody visits this webpage, then the goal happens.

Multi-Video Launch Sequences

For instance, let's say you're doing an evergreen multi-video launch sequence, like a Jeff Walker product-style launch promotion.  What happens there is you have:

• Three emails promoting video one
• Three emails promoting video two
• Three emails promoting video three
• Then six emails promoting the sales video or the webinar or whatever.

You have a series of emails that promote each piece.

Now, if you're accelerating that...  You want to send out all the videos as part of a marketing automation campaign or compress the promotions to 4 or 5 days...

Accelerated Launch Video Campaigns With Goals

By activating CRM goals, you can accelerate that multi-video launch process.  There's two ways you can actually fire the goal.

• Scenario One - if somebody hits the video page, then goal is satisfied. You've got that person to the page, and then they can bounce to the next sequence down.  The problem there is you don't know if they watched the video.
• Scenario Two - through an API, you track how much of the launch video they watched.  If somebody watched more than 50% or 75% of a Wistia video, then have the API add a tag in the CRM.

What you don't want is to send somebody three emails when they already watched the video!

Ideally, you want to move them to the next campaign as soon as they click over to the page.

Smart Marketing With Calendar Appointments

Another goal you can activate in your smart marketing campaigns is a calendar appointment.

If a calendar appointment is set by contact record, then this goal happens, moving them to the next campaign. Really in thinking about triggers, campaigns and goals, you're able to set up some pretty dynamic marketing automation by just imagining what's possible.  Is it a page visit? Is it for a goal or a trigger? Is it something they did? Is it something they bought? Is it something they signed up for?

Getting Marketing Goals And Automation Set Up For You

If you'd like to talk about marketing campaigns or our Axis CRM, set up an action plan call with us here.

We'll talk about your business, your marketing, and put an action plan together for you!

The post Marketing Goals: How To Automate Smart Marketing In Your Business appeared first on Done For You.

Today, we're going to talk about trigger marketing... Namely, how to drip email campaigns out based on what prospects and visitors do!

With marketing automation, there are lots of different things that you can do in terms of outbound marketing. You can send emails, text messages, fire out outbound calls... You can even send postcards and letters depending on the platform.

At the root of marketing automation, though, are three things that you need to be familiar with:

• Triggers
• Campaigns
• Goals

Look at any campaign builder, MarTech or AdTech tool, and you find that they're all based around those three fundamental components.

We'll be doing individual videos on each component.  Today we're going to talk about triggers and how they are used in trigger marketing and email automation as a whole.

What is a Trigger?

A trigger, sometimes named a rule, is any action that causes another action to happen.

Think of an if-then statement. If someone does this, then that happens.

There's a really, really popular app called IFTTT. It stands for If This Then That.  If you take a photo, then it'll automatically upload it to Facebook for you.  If a sale comes in, then it'll send a notification to your email address or send you a push notification.  It'll add a string of text to a Google Drive doc...  It's infinitely configurable and it brings two pieces of software together.

In trigger-based marketing, when the "IF" statement is fired, there's a "THEN."

What makes a Trigger fire?

Marketing automation triggers can take on a few different forms.  One of the most common is when someone fills out a form on a landing page (for, let's say, a lead magnet).  When someone opts in, it then triggers them to be added to a campaign.

Another type of trigger is a tag.  When a tag is applied to a customer record, it triggers the campaign.

A third form of trigger in marketing: if a person visits a website.  That page visit can actually be a trigger that'll send a drip email campaign.

Automatically adding someone to a email promotion sequence

One of my absolute favorite things to do with marketing automation is firing a trigger based on a page view.

Inside Axis, we have an advanced analytics tool that tracks page views.  When a page is visited AND we have the email record on file, then we add them into the promo campaign.

I've been doing this for a really long time in our software sales pages and for clients.

So, what happens is, the prospect is clicking around...  Maybe they go over to the sales page to watch the sales video...  Then a day later they get Email #1 of the Product Promo Sequence.  Two days later they get Email #2.  Three days later, they get Email #3.

We set this whole trigger marketing / drip email automatoin up with little blocks of five and six emails for all of the major sales pages...

If they added that product to a cart, but didn't buy it within 30 minutes, we would send them a shopping cart abandonment email. And then a day later, another shopping cart abandonment email.

One of the most effective things to do is think about what actions my prospect will take, and what needs to happen because of those actions.

In terms of trigger marketing, page views, opt-ins, and tags are great ways to kick off an email automation campaign.

If you want to talk a little bit more about how trigger marketing and drip email campaigns can be used in your business, make sure to book an action plan call here.  It's free, we'll dig into your business and what you need to do to optimize your sales and marketing campaigns, and give you an action plan to get it done.

The post Trigger Marketing: Drip Email Based On What Prospects Do appeared first on Done For You.

At the end of the day, whether you're selling coaching, consulting, real estate and properties, or investment opportunities; you really are in the lead generation business.

Being able to reach out to those leads when you want to market your product or market your services is really the biggest key to success.

To do that, you need CRM software.  More specifically, you need a CRM Stack that'll handle your email automation.  You need something that has email marketing automation built in that warms up and nurtures your list while you're concentrating on growing your business.

Choosing The Right CRM Software

CRM software really should be simple enough that you don't need a team to do what you need to do.

Picking the right one is totally about what you need it to do. The marketing that you need to pull off in your business is what that software should be capable of.

The way I see it is there's really three classes of CRM software

Class 1 CRM software is very easy to use. Email is a primary the message medium, meaning it's really great at email and sucks at everything else or it can't do anything else. These email marketing software platforms usually have some good campaign builders. The problem is they don't have rules, so you don't necessarily have any way to trigger automation for the most part. There's no phone, no text, no print, and no marketplace, so you can't add functionality very easily.

AWeber, ConvertKit, Drip, ActiveCampaign would all be considered Class 1 CRM software tools.

Then you have Class 2 CRM software apps, which use rules as triggers. There's task management oftentimes. There also usually a marketplace with some integrations. Most of those integrations are third-party middleware though, and you have many message mediums...  You can send text,  send emails, send direct mail pieces, and even call from within the customer record.

Class 2 CRM software tools are usually much more difficult to set up and understand. You actually need the onboarding. You need a team to be able to support you in that. (In fact, we do a lot of CRM setups in our sales funnel builds!) There is also very little by way of sales pipeline, and they're difficult for phone sales. If you're selling something that is more complicated, then you're not able to get what you need out of the Class 2 CRM software.  Infusionsoft and Ontraport are two examples of those kinds of apps.

Then you have you Class 3 CRM software tools, which can do everything. They have great sales pipelines, very visual sales workflow, and very extensive APIs and functionality, meaning you can tie anything in the world into it... But they're expensive, they've got a super high learning curve, and they need implementation. Salesforce and HubSpot would be two examples there.

But the biggest problem with each of these tools is that they focus on and are built around the functionality.  And oftentimes, what you do in your sales funnel remains outside of them.

Email Marketing Automation That's Built Around The Customer

When you look your business, fundamentally, you're selling to one person - your customer...  An end user.  The entire goal of an email marketing automation platform is to move that lead, that prospect, towards being a customer. Once they're a customer, the email marketing automation should support you by increasing the value of that customer over the lifetime they're with you.  It should be able to extend the journey with that person so that they can continue to buy your stuff, consume your services, pay your subscriptions, and generate referrals.

Whatever your business model is - It's moving a lead to a customer and then a customer into the future.

Stop Migrating Your CRM And Customer Data

In looking at the CRM software that's out there, the biggest challenge hits when your business grows... You need to move from one CRM tool through the next, through the next.

As we got to building Axis though, it was so cool because when you take the customer-centric philosophy of what CRM software should look like...  Then you start to realize how a CRM can be extensible and grow with a business through a marketplace, so you never have to migrate, it gets exciting!

If you look at a garage/basement startup business to a 5, 10, 15, 20 million dollar company, you're at least looking at three migrations before you can effectively service your customer base!  It shouldn't be that way!

Adding Functionality To Your CRM Software

What we did in Axis was build around the customer record.  Sure, you can start with just a CRM, just email, and just campaigns.

You still get that great contact record that's extensive and customizable...  You can do everything you need to for your customers by way of email marketing automation.  And this is what your marketing automation agency should be setting up for you.... Then when you're ready to grow, when you're ready to add functionality, you just drop in new apps!  All of a sudden, your CRM software is ready to take you to the next level...  You have a page builder for your sales funnel.  You have email copy.  You have advanced analytics with AI built in it. You have bots. You have all kinds of other additional stuff that ready and waiting for you to add. You don't migrate. You just add the tools, add the software, add the technology.

Then when you do go from the Class 2 CRM software to Class 3, and you pick up a phone sales team who needs comprehensive sales pipelines and workflows...  Just drop in the new apps and all of a sudden, you can move over.

That is why we built Axis the way we did. That is why we built the functionality. That is why we took so long in building our own platform so that it can grow your business so that it can be extensible, and so that it can be easy to use. You don't need some expert certified consultant in order to run it.

Email Marketing Automation That Increases Lifetime Customer Value

In putting together a CRM that works with smaller businesses and also works with larger businesses, we needed complete contact records.

There's a human being on the other side of every email and every text message you sent. There's a human being who is pulling out their wallet to give you money. Our view of a CRM is that it needs to be built around a customer. It needs to be built around that lead, that person. It needs to be scalable so that whether it's one lead or 10,000 leads or 100,000 leads, you're still focusing on that one person 100,000 times. That's really the fundamental piece.

When we started building Axis, we said, "This is what we need to do. We need to build it around the customer."

We need easy-to-use automation. We need something that is extensible through a marketplace so you could functionality to it by just clicking a button as opposed to needing to upend your entire world and then learn another platform.  We needed something that was easy to use that could grow with your business. We had to be able to bolt on whatever functionality that you needed without any middleware.

With that, I'd love to do a one-on-one demo with you and your team.

We'll jump on the phone, work through what your exact business model is, get your account set up so you can get to work.

The post CRM Software: How To Deploy Customer-Centric Email Marketing Automation appeared first on Done For You.

What we're going to do is we are going to talk about marketing automation and what you need to run in your CRM stack, or your email automation stack, so that you can effectively deploy email marketing automation in your business. We're also going to talk about the best niches for marketing automation and CRM marketing.

What CRM marketing automation does for you.

Typically, when somebody first learns about you, it's through some traffic source. The traffic source, it might be Google. It might be a paid ad. It might be a Facebook page post. It might be Instagram, whatever. Wherever your traffic comes from they:

• Learn about you
• Click through a link somewhere
• Ultimately, they end up on your website finally...
• Becoming a lead.

Once that happens, then you can't just let your lead hang out and do nothing. Something needs to happen for them that moves them closer to your business... Closer to buying from you.

So many of our clients are like "Yep, we know we have a big list but we just don't email them. We don't send them stuff. We don't even send them blog posts or nurture the relationship."

At the end of the day, what you will find is the relationship with your customer, your prospect, that one person, is really hat CRM marketing is all about. It's how can you help that person understand your business better so they can make a better buying decision.

That is done through messages. It's done by emailing folks, segmenting lists with tags, putting them into marketing campaigns, and ultimately helping them understand what it is you do.

Marketing-based CRMs are made up of really only three things

You have your trigger.

So, the trigger is how did that person find you. Did they fill out a form? Did they hit a webpage?

Then you have your campaign. So, your campaign is made up of emails, texts, calls, print post cards. All of that outbound stuff is really the material that is in the campaign.

Really, to get a customer, prospects go through the exact same process every time.

Campaigns automate repetitive tasks so you don't have to do them manually and they make your marketing a predictable process.

Oftentimes when we're working with clients, they're like, "Okay, we're launching. When is our first customer going to come?"

I'm like well, that's a great question. It's kind of a trick question, but it's a great question.

The reason is is because in order to get a customer, first somebody needs to opt-in to your website and then they need to get some emails about the thing they just opted-in for because nobody ever opts-in to a form that just isn't going to give them something. So, whether it's a spreadsheet or a lead magnet or a webinar or a video or a course or whatever, free training, they're always going to be opting in for something.

So, your first responsibility is to get them that something. Then you can put them in a nurture sequence.

The nurture sequence is like here's what we do, here's some links to our blog. Here's a little bit about the founders. Here's links to the social media profiles, whatever.

Whatever's going to help bond them to you.

Whenever I think of customer acquisition, I have this picture of a mountain.

Are they moving closer?  Or further away?

So, the mountain is off in the distance. It's snow-capped. There's thunder clouds over top of it. When a customer signs up with you, they are either moving closer to the mountain or they are moving farther away. Everything you need... All the messages, all the campaigns... Everything you do needs to move them closer to scaling that mountain because the closer they move to scaling the mountain, the more likely it is that your going to get a buyer, you're going to get a customer. If they turn around and start walking the other way, then of course they're never going to buy from you.

So, in order to cultivate that and nurture that, then we send them four or five emails designed to get them to get to know you better. Then maybe we do a product promo. We introduce them to a physical product you have or a digital product or a lot of marketers like to put $7 trip wires here or whatever. Whatever it is you have in your portfolio or your repertoire, that's what you would promote.

Then it's not just enough to send the product emails. Then that person needs to click through the email, visit your sales page. Then they need to go to the order form, pull out their credit card and buy, which puts them in a product purchase sequence and they get added into a buyer fulfillment sequence.

So, getting buyers, getting customers, is a lot ... there's more moving parts than just asking the question when am I going to get buyers because each one of these things represents not a hurdle, but a doorway they need to step through to move on to the next piece.

Your CRM marketing stack moves people through the buyer journey

So, the first thing you have is your contact records. Your contact record is where the customer lives, digitally at least, where all their data lives. You need their general information. Of course, you need their first name, last name. You need their email, their phone number, but then ideally, you also need some detailed information like things you would ask on a survey.

We have a lot of real estate clients so some of their detailed info might be how many beds, how many baths, when was the roof remodeled, when was the roof replaced, when was the furnace replaced, stuff like that. All of that should live in the customer record associated with that customer so that later, when a sales rep goes or when this person calls in or whatever, they can just pull up one contact record and have access to everything. It's not strewn about in three or four or five different places amongst spreadsheets and amongst stuff that is hanging out on somebody's computer.

You'll also want to see the history. The history is really important, especially when it comes to paid traffic. You want to see what tags this person has, like where they've been previously in your marketing system. What reports did they download? What campaigns? What sequences have they gone through? What pages did they visit?

I had a meeting the other day with a with a bank and I was like if you have one visitor who goes to four pages on your website about commercial lending and you have their phone number, you should really be able to get a notification says "Hey, call this person. They're interested in commercial lending."

The better you can understand your contact, your customer, then the better you're able to sell to that person. Then of course, any tasks associated with that person, any purchases that they would have made and their overall lifetime value. So, all good metrics. Their lifetime value is nice because you can sort based on it. So, you can send things to your best buyers.

Email Automation

The email automation of CRM marketing piece is paramount. The ability to send emails out to buyers or send emails out to prospects, email is one of the best communication tools. From an ROI standpoint, email still works better than most everything else, but you NEED a simple campaign builder to make it work. This is the biggest issue.

There's lots of different ways of building campaigns but if it takes longer to set up a campaign than a couple hours or even 10 minutes, then it ends up being too cumbersome, too complicated, and nobody does it.

You need a clean email creator.

You need the ability to schedule things. So, if somebody opts-in for a report, they get the first email. Then a day later, they get email two. Then a day later, they get email three. So, it's being able to delay and delay campaign messages is important.

Then custom fields, this kind of mimics the CRM marketing or the contact record piece. You need the ability to use the custom fields in your marketing. So, if you're asking somebody how many beds and baths, then you need to be able to use that. And then template is another big one.

Intuitive Form Builder

One of the big problems with a lot of the software tools that we've used is the form builder sucks. If the form builder sucks, then it means that you're not able to request and ask for the information that you need. So, what we did was we actually built ... You can drag unlimited fields into a form very much like a Wufoo or a SurveyMonkey or whatever. All contact record fields and user-defined fields are available to be dragged in. There's no weird contact mapping. You don't need to map a form through an API or like adapt your API back to your amrketing CRM and it saves all the data to the contact record. Then you can easily build extremely custom forms.

So, we have a business funding client that we're actually ... We just rolled him out and we're building a full survey inside Axis and it's no additional software. All that information saves directly to the customer record. So, you're able to combine a couple different pieces of software nicely.

Then you need clean landing pages, clean sales pages that actually convert. So, one of the things that we implemented inside Axis is a landing page builder that actually converts better than pretty much anything else we've ever seen. Most of it is because we test the pages ruthlessly for our clients and for own stuff. Landing pages, sales pages, confirmation pages, video pages, scheduling pages, and automated webinar pages.

In doing a lot of automated webinars, we've found that the actual webinar tool, the automated webinar functionality, is cumbersome. It's hard to set up and really, you don't need that tool. You can just have a collection of four pages and a countdown that actually moves people one to the next and that's something that maps to your domain.

Fill In The Blank Email Scripts

One of the biggest drawbacks in terms of time in CRMs is the ability to write email copy, but we did and some of the inspiration behind putting it into a CRM itself is because if we're writing the copy, we might as well be sending it for clients as well.

There are 25 internal email sequences, a total of 83 emails to promote physical products, digital products, webinars, webinar replays, consultative sale sessions, all that kind of stuff. Then there's over 700 emails pre-written for affiliate sequences. So, there's 20 different niches for affiliates that ... All of that, you ... It's already pre-written. You go through, fill out a little form. It drops it into the email and then you can schedule and automatic from there. So, it's fill in the blank forms, email sequences done in minutes. I'll show you this in a little bit.

The best niches for email automation.

So, we've done a lot of work in the service agency like marketing consulting, all of that.

The biggest thing with the service agency is somebody's coming to you to solve a problem. So, that problem, if you can deliver the content and bond and nurture, then that problem ... The better they like you, the more readily they will call and ask for services. Banking works really well. Manufacturing ... Even though from a email marketing automation piece ... Lead acquisition isn't great in manufacturing. We have a couple local manufacturing clients and it's difficult to get a high-end enterprise multi-million dollar company to fill out an email form on a website. They will do it but oftentimes, they just call somebody. They call the sales rep or they call somebody at the company and say, "Hey, do you make stainless steel widgets?" And the company says yes and say, "Okay, here's a quote.

What we have found from an email automation standpoint is it's much more intuitive to start using CRM marketing automation in the bidding process or the bidding or the proposal process. So, being able to send a document out in an email and then automatically reply saying is the price too high, is it too low, that kind of thing. So, it's all stuff we're working on from a manufacturing standpoint. Legal's another one. Legal and law, another great place for email automation. We have a lot of real estate clients who use marketing automation, both for sellers and buyers. For people who are selling their property, whether it's a distressed homeowner or it was something that was willed to them or whatever. So, in different geographic areas around the country. And then also buyers are investors. So, people who ... they have the capital and they want to invest it in real estate but they don't necessarily have ... they're not sourcing properties themselves. So, two different sides of the same coin, but automation works really well.

Small and medium business always need solutions for marketing. E-commerce is another one. So, if you have a Shopify store set up, Shopify itself has pretty weak email marketing. They have some shopping cart abandonment and stuff in there, which is kind of cool, but it's difficult to do too much from an email prospecting side with physical products with the exception of discount codes and a lot of the physical product companies who are more content-heavy. They put out a lot of videos whether it's Instagram or Facebook and it's a little bit easier to drive prospect email list and then convert them into buyers. Insurance is another one, business services. Kind of goes with the service agency. Online education and traditional education also work great for email automation and crm marketing.

The post Email Automation: Setting Up Your CRM Marketing Stack appeared first on Done For You.

During this live presentation, you'll discover how to save more time, generate more revenue, and dial in your pipeline in a few clicks.

- What marketing automation is all about, and what it’ll do for you.
- 4 key components needed in CRM Stacks and automation software
- Why automation works, and what businesses it’s best used for.
- How to replace all of the marketing systems you currently have with one single piece of software
- Plus much more!

Click here for a free account and 1-on-1 demo!

The post LIVE PRESENTATION: Drag And Drop Marketing Automation appeared first on Done For You.

According to Radicati Group research, over 34% of the world’s population use email, which is approximately 2.5 billion people. By 2020, this figure is likely to reach 2.8 billion daily email users. The research also revealed that 196 billion emails are sent every day,  and 109 billion of these are business emails.

Smart businesses are looking for innovative ways to incorporate influential email marketing strategies into their business. Because email marketing is the incredibly simple and effective way of communicating with your customers, it has a wider reach and higher conversion rate.

Moreover, email marketing is a more personal approach of communicating with your target clients. Email updates wait in the queue along with messages coming from friends and family. That makes this strategy work better than most marketing tactics. You can tailor email content to communicate more effectively, using relevant ad copy and covering your customer’s preferences.

Still wondering if email marketing is good for your business? Here are some secrets to adopting email marketing as your next big online marketing strategy:

• Effective Customer Acquisition: While social media is a popular component in internet marketing, email marketing is the greatest engagement tool to strengthen interaction with your audience and build a personal relationship, which further converts into members, customers, and supporters.
• Cost Effective Strategy: Small businesses should consider email marketing as a cost-effective and economic strategy. It allows your business to reach a larger audience base for a nominal cost. Instead of publishing ads on print media, TV or other channels, email marketing has greater potential and reach.
• Customized Approach: Email marketing allows you to segment your audience, list them, and send customized emails to each list. Such emails resonate with the reader and provide them the right value they are looking for. According to DMA, targeted and segmented emails generate 58% of the entire amount of revenue. Likewise, marketers using segmented campaigns have witnessed 760% revenue growth, as per Campaign Monitor reports. For segmentation, choose Askly to get instant insight into your target audience.
• Transactional: When you receive an email, an instant reaction is to reply, forward, sign up or buy. An email is more action-oriented than any other form of marketing. You can leverage this to get direct traffic to your business and drive potential sales. As you build your startup marketing strategy or small business, using email for marketing can give you instant results.
• Easy to Track: Internet marketing is a dicey game. It is crucial to track every move and action. Using an email marketing software, you can track the response of your emails, see who and how many people opened it, check the links that received clicks, and see how many people subscribed/unsubscribed it. That’s precisely what you want to know – the performance of your email marketing strategy. Make sure you study email marketing mistakes properly to avoid any disaster.

Now that you know how important it is to create an email marketing campaign, let’s dive into how you can do it the right way. Here are the steps to get you started:

Step 1: Write an indomitable preview message

Preview message is as important as the subject line of an email sent out for marketing. People generally do not open emails coming from unknown sources. So, they choose to preview the email before opening it. So, make your preview message a curiosity generator and compelling enough to get an assured click. You can test multiple email providers for your limits before selecting the right words for the mail to entice your target audience.

The key is to use the right amount of words and do it correctly. Using flattery language is fine as long as you don’t overdo it. Likewise, unpredictable subject lines draw instant attention. Ask questions, compel your readers to open the email by reading the subject line, create interest, and see the magic unfold.

Make sure the content of your email marketing campaign is top-notch. Find your target audience and convert them into loyal customers with your perfectly curated content.

Step 2: Choose colors & themes to match your branding

We love colors! But when it comes to your business, be careful and don’t go overboard.

When you are announcing a new offer or presenting something new to your customers in an email, be careful with the choice of colors. The brand shows also has a uniform look with a strong and consistent concept. Color has an entirely different effect on your customers. So, doing it right is crucial for any new campaign.

Colors should be enticing, convincing, bold yet subtle. Steer clear from bright and glaring hues and choose warm, appealing and subtle colors. Ensure the aesthetics of the email layout matches with the design, color, and logo.

Step 3: Smart space management

Emails are not necessarily long. The message is usually short and to-the-point. So, you have to use the space properly, separating texts and images, maintaining layout rules, and not making it messy. Sloppy images, unprofessional layout, unnecessary pictures just to occupy space, and overlapping text are not what you want to show your audience.

Become the audience when you visualize the preview of an email you are going to send. If there’s something you don’t like, change it. Utilize space wisely.

Step 4: Image & font size

High-resolution pictures can be a part of emails but keep both image and font size low. Depending on the screen resolution and browser settings of your recipients, things can go wrong. The idea is to keep it basic, simple, and least messy. Even if you upload 79 dpi sized images, it would still look better than a messy upload. Moreover, people mainly use tablets and smartphones to open emails and large sizes would not fit. However, it would increase your risks of losing a customer.

Similarly, being crazy over fonts is also not advisable. Most customers may not have the non-standard fonts on their mobile devices. Using such Gothic fonts would only lead to a lack of response. So, stick to the conventional fonts such as Times New Roman, Arial, Georgia or Calibri.

Always test the final email ad copy. Keep the text justified and see how it appears on different devices and browsers.

Step 5: Create a seamless experience

The first and foremost goal of an incredible email marketing campaign is to deliver seamless user experience. Of course! We know that!!

Isn’t that always accepted?

It is, for sure, but seldom appropriately implemented.

When your customers open an email, they should get an experience of receiving something. That counts!

Make them curious to know what you are offering as soon as they receive your email. Offer a promotional discount along with it to exceed their expectations. Personalize the experience, captivate them, and make it relevant so that they open it.

Step 6: Keep it short & simple

KISS!

Your email should pass the message across and not die down. So, use short and relevant phrases, simple words, easy to visualize, and least overwhelming. The digital world is full of ads, sales pitches, and annoying interruptions, which people want to avoid. You may be feeling that your offer or product is unique, but if it does not appeal to your audience, it won’t matter.

You have to focus on direct email marketing to entice your audience. That is only possible when you reach their private inbox.  However, don’t give them a feeling of getting way too much into their privacy and annoying them. Your audience is your guest. Treat them well, and they shall get back to you.

Step 7: Add value to your business

Marketing emails generally hit the junk/spam folder. In order to reach the inbox of your customers, you have to stand out in the crowd and competition. The only way is to utilize your creativity to the maximum and provide value through your emails.

The best way to deliver value is to use curated content. You can choose software that collects relevant information and curates content for a targeted audience. You can offer a real guide, suggestion, or advice to your customers through your email. Set up a bold image to attract more user attention. However, avoid those tacky lines like QUICK Cash, FREEBIES, etc. Such emails never get attention. In fact, you should also avoid shouty capitals in your subject line.

If you are selling something, be innovative in your approach. Instead of using too many graphics, which create confusion, be simple and subtle.

Final word

Email marketing is an incredible method to reach your audience and grab their attention, especially if you are running a small business. Be savvy and place your customer’s needs and demands before anything else. Regardless of what you do, ensure that your customers are always on your mind. Prove to them that you have something valuable and unique to offer, and commit to excellence. Make your business stand out with direct email marketing campaigns.

To learn how to get your email marketing done for you, click here!

The post Secrets To Having A Rewarding Email Marketing Campaign appeared first on Done For You.

The problem is that not every market knows how to use the power of email marketing to good effect. Most simply think of email as a means of communication. In reality, it is the most powerful marketing source that can help your business in generating a huge amount of revenue.

If you are someone looking to leverage the power of email marketing, then we have got plenty of advice for you. Let us begin with that advice step by step.

But before that, let us have a look at a few more statistics.

Want to learn the art of reengagement using email marketing? If yes, then check this out.

You might be shocked to know that most sales emails have a merely a 1% response rate.

In order to get this number to climb, you need to follow these tips.

The structure

Every sales email is divided into three parts:

• The opening
• The body
• The closing

In order to create a successful sales email, it is important to get the right balance among these three. The opening consists of the subject line, which is the most important factor that contributes to the success of your email. In the body, you must present all the information needed to not just entice the customer but also to make him or her aware of the benefits that your business can bring. Lastly, the closing part of the email which must compel the user to take some action!

The right balance among these three could mean that you now have everything in place for a successful email marketing campaign.

The content of sales emails

It’s all in the content. The success of your email marketing campaign depends entirely on the content that you are feeding the customers. Even if you are writing a sales email, it must not sound like one.

Today’s smart customer is aware of the internet and he is simply not convinced by a robotic sounding sales email. He looks for something more personal and less-robotic.

This is the reason that you need to write the content of your email targeting the human side of the customer. Don’t think of yourself as a business owner; think of yourself as a facilitator who is here to solve a problem for the customer.

This will help you choose the right words when writing the email content.

Errors – a big no!

One of the biggest turn-offs in an email marketing campaign are errors, be it grammatical, typos or structural ones.

When you are drafting email content, you must get your grammar, facts, and logic right. You cannot just write anything and expect the user to be attracted. A small mistake, in this regard, could cost your business a lot in terms of loyalty, faithfulness, and seriousness of your customer.

If you don’t want that to happen, then the best idea is to proofread the email copy as many times as possible or get the experts to analyze it and only then send it out to the market.

Leverage the power of social proofs

Another smart way to incorporate your business success into your sales email campaigns is to leverage your social media proofs. Wondering how?

Well, here’s how – use testimonials from your biggest customers in your email marketing. Share any message from a happy customer who has used your service or product and has words of praise to share. Things like these can go a long way to creating a chain of trust, which can prove to be the most positive thing that you can bring to your email marketing campaigns.

Remember, in today’s world it is all about social proofs. People really like what other people say. In fact, numbers show that close to 40% of the customers form an opinion about a business only after reading a review.

Looking at all this, there is no denying that using the positive words from your existing customers can eventually work towards enticing new customers.

The right use of power words

Last, but not the least, a thing that you can do in order to crack the code of successful email marketing is to know how to use what word, and at what place. In technical terms, this is called as word placement.

As someone who is trying to weave magic with words, it becomes imperative to know which power words to use in your email to attract more customers.

Here is a list of the top 500 power words that make an instant impact when used in headlines – https://coschedule.com/headline-power-words. Similarly, there are plenty of other lists available. So, you must know how to use them to good effect when drafting your sales email.

After all, sales emails are all about using the power of words to get your customer to take an action after reading the email. Without those power words, whatever you write is simply not going to make the cut.

So, are you ready?

That was all about tips and tricks to create a powerful email marketing campaign from which your business can benefit. With these simple words of wisdom, you can easily find your way to better traction and more success with your email marketing campaigns.

However, you will need to invest the right amount of time in order to figure out how to use these tricks to good effect.

Are you ready to invest that time in writing sales emails that attract more customers? If yes, then begin now and see how it turns out.

Check out this amazing free tool on how to run a successful email sequence campaign.

The post Do These Things In Your Sales Emails To Attract More Customers appeared first on Done For You.

In this article, we lay out typical mistakes any newbie email marketer can make. We also provide ideas and suggestions on how to avoid these email marketing mistakes.

Mistake #1: Sending emails to a dead list

An subscriber list will become unresponsive fast if you don’t communicate with your contacts regularly. Even if there are people there that once opted-in for your newsletter, if they don’t hear from you often it’s likely that they forget you.

This might have happened to you too: If you don’t send emails to your subscribers frequently, there’s a great chance they’ll ignore your messages because they just don’t remember they signed up. Marketing to a stale email list can increase your “bad” metrics, such as bounce rates, unsubscribes, and spam complaints.

Avoid using old lists that you haven’t contacted for over 3 months. Then, create a campaign schedule to prevent a list from going stale.

Spring clean your lists every 6 months or so by asking people who haven’t opened your emails for awhile to reconfirm their subscription. Don’t hesitate to remove subscribers that are completely unresponsive. This might sound scary, but it will actually improve the health of your list and will increase your open rates and click-through rates.

Mistake #2: Sending without permission

A commmon mistake beginners make is trying to find a shortcut to success. With regard to email marketing, buying an email list might seem a fantastic growth hack. Well, it’s not!

Building a quality list of prospects takes time, work and patience. You need to have a signup process in place to get people’s emails. This will grant you permission to send them marketing messages. Having a transparent sign-up process is necessary to be compliant with anti-spam regulations and GDPR, but it also guarantees that you are growing an audience that’s well aware of and loyal to your brand.

In most cases, it is recommended by email marketing companies to add subscribers to your email list through a double opt-in process. This usually starts with a signup form, where people type in their email, and then they receive an automated email so they can confirm their request to subscribe. This method is called double opt-in.

Here are two tips to remember when it comes to permission-based email marketing:

Tip #1: Consent

See to it that you have consent from all your list members recipients before you hit the “send” button. Growing a healthy list and getting permission is easier than you think (read this guide we wrote) and the benefits of proper email marketing practices might surprise you: fewer spam complaints on your campaigns, improved deliverability and higher open and response rates are only few of the benefits.

Tip #2: Expectations

The second tip to consider, is that all recipients should know what exactly they’re signing up for before they receive any message from you. Your opt-in form should make clear what type of email messages you’ll be sending out, and how often. And since customers can occasionally forget that they ever registered at all, it helps to provide a short reminder in each and every of your first emails to remind them how they opted in. A permission hint can be a short line at he beginning of your email copy that tells subscribers they’re getting an email from you because they voluntarily subscribed.

Mistake #3: Not knowing how spam filters affect your campaigns

We’ve tackled the topic of avoiding spam filters before. Spam filters use a long list of rules to determine whether or not your email will be placed in a recipient’s inbox or spam folder. The list of spammy factors is constantly adapting and growing because filters learn more about what spam email looks like whenever someone indicates that “This is junk” or clicks on “Mark as spam” in their email client.

There’s no magic formula for eliminating the risk of your campaigns being marked as spam. However, there are some ways beginner marketers can use to avoid the most typical mistakes that get marketing emails look spammy.

Build a good sender score and sending reputation. Some spam filters will flag your email campaign if you share the same IP address with a spammer. Most email marketing services offer shared IPs with their basic plans. That’s why they are very strict with spammers, so they keep their sending reputation intact. Read the terms of service your email marketing platform sto see what measures they take to stop spam.

Use newsletter templates that have a good text to code ratio. This means that you need to avoid too much inline CSS code, extra HTML tags and useless code, that can be generated by rich-text editors. This also means that you shouldn’t use software like MS Words to generate a newsletter template; MS Word is not a templating tool. Hire an expert designer or use on of your email platform built-in templates to create a minimalistic and beautiful newsletter. Run A/B or multivariate tests to learn how small changes made to your email content can affect deliverability or engagement.

See a comprehensive list of email testing tools here. Looking for more detail on this topic? Check out this article about how to avoid being marked as a spammer. It’s perfect for email marketing newbies.

Mistake #4: Sending without previewing and testing

The newsletters you build using the built-in editor on your email marketing platform will often look different that when viewed in your recipients’ inboxes.

Different email software clients and desktop or mobile devices display HTML emails slightly different, depending on to their individual rendering engines. That is why, before you send out a campign you need to preview the email using a tool like Inbox Inspector.

Are you making these email marketing mistakes?

Last but not least, a major mistake that beginner online marketers make is to buy email lists. When you do that, not only are you violating anti-spam laws but also neglecting the fact that when a list is for sale, it’s already been bought by lots of other email marketers – and some of them will have worn out the list with irrelevant emails. A lot of people on that list will have pressed the “Mark as spam” button already. So, your chances of landing in their inboxes is slim.

What about you? Are you making any of these email marketing mistakes? What changes will you make today to correct them?

If you need help with crafting a solid email marketing strategy to grow your list, engage your subscribers and turn prospects into customers, then check out our Done For You Email Marketing service where we write, build and manage your email campaigns for you!

To learn how to get your email marketing done for you, click here!

The post Common Email Marketing Mistakes And How To Fix Them appeared first on Done For You.

You’ve heard that you’d get $43 for every $1 spent with email marketing.  What you may not know is that we have a Done For You Email Marketing service that can fix your lack of emailing and marketing automation pretty quickly…

But first, let’s continue:

You get zero ROI

That only holds good if your email subscribers actually “buy”.

But they won’t.

Not when you send an email at random. Not when you don’t care enough. Not when you don’t engage.

Most businesses worry about email marketing design, email authenticity, GDPR, list growth over periods of time, personalization, email marketing segmentation, and so much more.

How to fix it

Yet, they forget some of the simplest and the most important thing you’d ever have to do to make those subscribers like, trust, engage, and maybe buy from you.

Staying in touch.

Writing frequently enough.

Not letting the vote of confidence (the fact that they signed up) fade away into oblivion.

There’s no point fretting over email marketing design or email design testing across email clients when you aren’t even sending out enough emails in the first place.

You can’t sell (and hence worry about email marketing ROI) if your subscribers don’t engage with you enough.

Email marketing isn’t just a habit; it’s a culture. It’s a habit. It’s something that must be done well and for long enough.

Let’s go back to basics. Here are a few ways to stay in touch with your subscribers.

The journal email

It’s not going to be easy, but if you could create a “journal” type of an email that has nothing but pure content, the tip of the day, quotes, tips, insights, and information, you are seriously welcome into your subscribers’ email Inboxes.

As long as you aren’t overdoing selling within emails, information-rich or particularly helpful journal type emails are always welcome.

You might also want to include little things like “books we are reading”, “videos we are watching”, “Instagram stories we like”, or even the good old “thought for the day”.

See what The Mission does:

The humble blog update

Nothing is more obvious that sending out a weekly or monthly special broadcast email with a list (or digest) of all or at least important blog posts for your subscribers to read. You digest could have links or buttons to a single blog post as PPCHero does it (below).

Or you could send a complete digest of all blog posts published last week.

The best part about sending out blog updates to your subscribers is that this particular email type can be completely automated by making use of RSS-to-Email feature available with most popular email service providers such as MailChimp, Drip, Constant Contact, and others.

Some businesses actually curate content from other sources to send out regular content to their subscribers too.

The product update email

Remember that every subscriber on your list signed up because:

• You were just too charming and interesting to pass.
• You gave away something valuable in exchange for your subscribers’ email address
• Your business was featured in the Fortune 500 list almost every year since inception.
• Your products are used by several thousand people.
• Your content makes a difference to their lives.

More importantly: Your subscribers like you. They want to hear from you.

Why not? Give them morsels and bytes of information as you keep making changes to your products, services, or your business itself.

If you are working on new features, rolling out beta launches, or if you have any sort of an update, be sure to send out an email.

See how Evernote does it:

The idea email

ThinkWithGoogle is a huge repository of ideas, insights, and research on digital marketing (and it’s not just about Google’s suite of products). With emails focusing on “thought for the week” and “insights to start your Monday”, Think With Google’s emails are a pleasure for marketing geeks, entrepreneurs, and to give you that little nudge for the rest of the week.

Pick up bite-sized insights or tips (preferably linking to an entire blog post or a free download) your business niche and send out a weekly email to your subscribers. They’ll thank you for it.

Here’s one of those several ThinkWithGoogle  email examples:

The “whatdayathink” (a.k.a review) email

The best way to engage with a regular human is to “listen” to them when they speak. What do think is the best way to engage with thousands (or even millions) of subscribers, customers, and app users could be?

Use a single, “What do you think?” email or “Review” email. Now, your review email could take several forms depending on your business. For instance, it could be slightly different for a service business asking customers to leave feedback on Yelp or it could be a product-based survey.

Either way, it’s the best form an email that can actually spur an entire thread of conversation and feedback loop for years on end.

Here’s a good review email example from Uber:

Of course, there are several other ways you could keep in touch with your customers by having them connect with you on social media, creating and managing entire communities for them, and maybe by launching real events where you could connect (in person).

The question still remains: Are you sending marketing emails at all?

If you need help with your digital marketing, paid campaigns (Facebook ads or Google Ads), or your sales funnels, feel free to schedule a call with our experts now.

The post How To Keep In Touch With Your Subscribers (And Not Be Sleazy) appeared first on Done For You.

Anton Eliasson of Shakr  believes that the mobile video era is just beginning.

Earlier, we established how even six-second ads or bumper ads can lead to high-engagement with brands (in the case of Facebook Ads).

The world has also run out of excuses any more since you can create several types of videos with easy to use tools or shoot a video with your smartphone.

What can a video do to your emails as you do your email marketing, you ask? A Wistia report reveals that it leads to a 300% increase in click-through rate (compared to emails without video).

Video is awesome. Email marketing is the true unsung hero of your business.

Together, video in email can change the way you do your marketing.

Here are a few brands that are doing an awesome job by using video within their email campaigns:

Wistia

Wistia obviously practices what it preaches. The email campaign above has a video front and center along with a few other calls to action buttons with video thumbnails.

Wistia is a video hosting solution for businesses (with a few other tools in their arsenal such as Soapbox). Wistia’s video hosting solutions provide you not just hosting for video but also video analytics, email collection tool called Turnstile, a brandable video player, and an entire library of video inspiration along with their blog and learning center.

HelpScout

You have welcome emails, and then you have welcome emails with video.

HelpScout’s welcome email soon after you sign up is simple and yet highly effective. Instead of writing text that you might or might not read, embedding a helpful video that urges you finish what you started just gets the job done.

Did you notice that there’s absolutely nothing else in the email except for the video and a single line that tells you to create your first customer support mailbox in 4 minutes flat?

It’s called Minimalism in marketing, and it works.

Spark

Nothing tells a story better than a video does. You can’t demonstrate better in any other content format than the video itself. If you have a product or service, using videos to show your customers “how it works” is the next best thing to life itself.

Spark is an app that helps you manage or process your inbox, deal with incoming email, and get more efficient with your Inbox. See what Spark does with their email campaign above — the screenshot is only a part of a rather long(ish) email.

A video right at the top (front and center) to demonstrate how Spark works is the fastest way to convince their users to plunge right in and get started with the app. The testimonials, feature boxes, and other information will nudge potential users even further.

SkillShare

Ready for another class in minimalism?

Skillshare is an online learning platform where hundreds of experts teach you everything from technology to filmmaking. Their email campaign above does a lot of things right.

The email has a video to nudge you into your first class already with nothing else there to distract you from taking that one step that you have to take.

The call to action “Start Watching” is more than enough to get you onto your learning path.

5By

Clear, concise, focused, and on the job. This email campaign by 5By does a lot, all within a single email.

Notice the use of words like “magic” (who doesn’t like magic, right?), the compelling call to action, the big orange button, the use of a contrasting background to snap your attention right back to the email, and the thumbnail with Ellen Degeneres (social proof, anyone?).

We bet $10 that you’ll click and take action on this email if you ever got one like this. 5By isn’t complaining.

Ghost

Ghost CMS takes simplicity to another level. Their email campaign is an example of extreme minimalism. Instead of writing 8 paragraphs or noodling with a page of their knowledge base on how to start a blog on the Ghost platform, watching a one-minute video is truly compelling.

With nothing else around to click on, a beautifully placed video right inside the email, we’ll want to see the video even if we might never use Ghost per se.

Are you inspired to use video in email marketing? Have you done it already? If yes, what are the click-through rates or engagement rates like?

Need help with your email marketing strategy, sales funnels, landing pages, or your digital marketing in general? Get on a scheduled call with us.

Want to make your marketing work like a machine? Register for our free Attract. Engage. Profit. Webinar.

The post Video In Email: 6 Examples To Inspire Your Next Campaign appeared first on Done For You.

In this article we are going to discuss

• how you can improve cold email deliverability to reach your prospect’s inbox, and
• how to test your email campaigns before hitting the “send” button.

How you deliver these cold emails determines whether they are successful or otherwise. If you notice failure, for sure, you should take immediate action.

Tips for successful cold email deliverability

1. Your cold email is not SPAM!

Since the recipients of your emails have no idea about your existence, at times they might report those emails as spam. As a result, you will experience instant and radical change in your reputation. However, as time goes by, the same recipients will include your contact on their lists.

Also, you might get replies to your emails. Afterward, your reputation will increase in the quickest time possible. This is how you avoid getting reported as spam.

i) Prospects should unsubscribe easily

Giving links where prospects can unsubscribe can save your cold emails from being reported as spam. If such an incidence happens, take it easy. Never force them to re-feed their details. Just respect their decision instead.

ii) Personalize your email and target your prospects

Sending generic emails to thousands of emails without personalization or without a target is a horrible idea. Rather, include a few personalized details to show your interest in the recipient. Just carry ou online research about them to know what information to include in the emails.

Pay attention to those prospects who might be interested in whatever it is you are selling. Your follow-ups to emails should be friendly. Your time-frame should be flexible. Else sending lots of emails within a short duration could irritate your recipients.

iii) Avoid restricting your activities to cold emailing

If you fail to get feedback from your emails, perhaps the recipient has no interest – even if they do not report you as spam.

Alternatively, if you get feedback, then you will know your credibility is high. In the end, your reputation increases. The best way to use this credibility is to include other activities besides cold emailing. For instance, use email ids to email colleagues or friends. You never know, your reputation might go even higher.

2. Never allow internet/email service providers to flag you

For email service provider to identify your activity as suspicious, they look at factors like entire bounce rate and volume. Therefore, ensure you create a great reputation with these service providers. Here are some guidelines:

i) Start small

Instead of focusing on lots of emails, why don’t you focus on the feedback you get from those emails? You can begin by sending around 40 emails and increase your reputation as time goes by. The trick here is to keep sending a certain volume of emails daily.

This is opposed to sending hundreds of them once a week and none on other days. As you progress, you can increase that number after creating an email id.

ii) Be careful with automation software

Automation software, such as MixMax and Mailshake, can help you with cold emailing. However, you should adjust the settings in such a way that allows you to send emails in intervals and with a daily limit.

iii) Lower bounces

Service providers rate feedback in terms of bounces. Getting fewer bounces can boost your reputation, and vice versa. Therefore, avoid more bounces because they can affect your reputation, which is challenging to get out of it.

To avoid bounces ensure you verify, clean and freshen your cold email list. Use Findthatlead and Briteverify as services to validate those addresses.

iv) Send different templates

Sending similar emails over the same period sends a wrong signal. Instead, use personalized tags such as Company and First name. Luckily, most cold email and sales tools will help you set-up several A/B testing choices. As a result, you will be using different templates each time you send emails.

v) Watch your reputation

Return Path and Sender Score are some of the tools you can use to watch your reputation. You will know if your IP’s/domain reputation is rising or dropping within a given period. Dropping reputation means minimizing the volume of emails and concentrating on how you can enhance email deliverability.

3. Avoid spam filters

As technology advances, spam filters get highly complex. The best thing is to ensure the spam filters for your recipients do not flag your emails. And this is how you go about it.

Get the right email infrastructure

Some people send cold email using their Gmail accounts through software like MixMax, Mailshake or Klenty. In that case, they do not have to worry about spam filters. Otherwise, if using Rackspace or Sendgrid to create an SMTP server on a dedicated IP, then you should be careful.

First, you should include the right DKIM records and SPF records. Second, verify you own that domain. Complying with these two steps will win the trust of your recipients.

Are there other factors that affect cold email deliverability?

Yes, these are:

• Some recipients have advanced spam filters that track links and short URLs. The best thing to do is to do away with images and switch off email-open tracking.
• Attachments also affect the deliverability of your emails. Therefore, avoid attachments especially in your initial emails. If it is a must, you can upload the files to Dropbox/Google docs to send that link.
• Avoid salesy templates. Sending emails with many colors, lots of HTML, CAPS and exclamation points might make it appear as spam. Hence, your emails will be filtered easily.

How can you test your cold email?

Testing email campaigns before sending them is a bet practice that helps to improve inbox placement rate. There are several email testing tools you can use for that matter.

• Mail-tester is a tool that can help you out. This email deliverability tool will enable you to know how likely your emails will be delivered.
• MX toolbox is another online tool  for testing how spammy your email looks.
• Litmus is a premium email deliverability testing tool – it has a free trial.

The bottom line

As you can see, effective cold email deliverability goes down to spam. You should ensure your emails do not appear as spam by following these steps we have discussed.

Other ways you can avoid sending spam emails is to:

• Send well thought and written emails
• Carry out research and contact only those suitable for your product/service
• Simplify and respect prospects rights to unsubscribe
• Use an email deliverability testing tool before sending out a campaign

If you follow these steps, for sure, you will reap all the benefits of cold emailing.

PS.  We’d love to help dial in your marketing automation.  If you head on over to the Done For You Email Marketing page, you’ll get the chance to speak with us one on one about getting your email automation setup!

The post How To Improve Cold Email Deliverability appeared first on Done For You.

In a recent survey , it was found that more than 82% of companies are using email marketing and are able to monetize it.

In fact, you would be surprised to know that 72% of people prefer to receive promotional messages through email than other channels.

Today, there’s a plethora of companies using email marketing. With this level of competition, it has become difficult to reach your customer’s inbox and to make your brand stand out. However, smart marketers always find a way to help their brand engage with its target audience in an effective way.

Drip email campaigns come across as a perfect solution to send personalized and targeted emails to subscribers without making your messages too salesy. Drip email campaigns have emerged as a top choice for businesses to generate sales and build customer loyalty on auto pilot.

What is drip email marketing?

Drip email marketing is a digital marketing tactic. It involves sending automated sequences of emails to prospects (or subscribers) on a predetermined schedule. With drip campaigns, you can set a specific delivery time frame or just tie messages to a trigger. A trigger could be anything from an email subscription to page visit on your website.

Drip email marketing is also known by different names in the digital marketing world such as automated email campaign, autoresponder sequence, lifecycle emails, email marketing automation etc.

Just like a farmer sows a seed which then grows to a sapling, marketers are developing a relationship with users by nurturing them with the relevant information.

How to use a drip email campaign?

Your drip email marketing will be successful if it is executed the right way.

Here are a few ways companies use drip email marketing to achieve more conversions and sales:

• nurturing leads,
• welcoming new subscribers,
• onboarding new customers,
• recovering abandoned carts,
• getting recommendations,
• subscription renewals,
• driving engagement,
• getting confirmations,
• delivering courses,
• and bringing unsubscribed users back.

Important things to take care of in drip email marketing

Timing and scheduling

Smart marketers always know when and how to make the most of email marketing. They are fully aware of the fact that successful email marketing is all about sending pre-written or automated emails to customers on a fixed schedule.

You can’t just bombard your list with emails about your product. You have to understand and figure out the schedule for it as the timing is what is going to make all the difference.

The good news is that there is no fixed way to do it.

As a business, you should take the pain to understand the right balance between making a connection and not annoying your following.

Content

Quality content can have a great impact on your customers. It won’t be an exaggeration to say that the content of your drip campaign could actually be the deal-maker or deal-breaker.

Whether you are nurturing leads, welcoming a new customer, or sending a new feature update, make sure it is valuable, engaging, and well-presented.

The key is to provide fresh and error-free content that is providing useful information to customers along with some compelling images. Every detail might push your customers to make a purchase.

Subject line and layout

The first thing that catches the attention of a customer whenever they receive an email is the subject line. After that comes the layout. And mind you, first impressions always last long.

Talking about the subject line, it better be unique and on point, because no matter how great or useful the content is, if you’ve got a dry subject line, your chances are already small.

Your layout is as important as the content and the subject-line, so make sure it is simple, effective, and actionable. Review your graphics and colors. Be mindful of the fact that most the subscribers are using their smartphones to check their emails. Make sure your content is optimized for mobile to give your audience a nice experience.

Analytics

At the end of the day, the success of your email campaigns is all about numbers and results.

It is essential to keep a tab on the numbers and analytics to gauge how well your drip email marketing is doing in reality.

Keep a keen eye on factors such as the number of emails being clicked and opened, actual conversions through email campaigns, the total time spent by customers. These valuable insights will be helpful to determine what is working and what should be improved.

For instance, if analytics indicate that prospects are opening up the email but you aren’t getting any results, it could be an indication to look into the content or design or whether you are bombarding customers with too many emails or not.

Over to you

One can only make way for successful drip email marketing with the right approach and tools. Only then, drip marketing can provide your sales team with a continuous supply of warm leads.

With successful drip email marketing, you can make way for a powerful communication to reach your prospects on auto pilot. Plus, businesses are opting for drip email marketing to build credibility and nurture relationships without human involvement.

It’s time you started gauging the effectiveness of your drip campaign to up your game and to increase your revenue.

That’s how you create a successful drip email marketing campaign.

Now, if you’d rather hand the work over and get it done for you, our Managed CRM program does just that.  We’ll automate your marketing inside your CRM, write your emails, configure your workflows and build the marketing processes for you!

The post A Comprehensive Guide To Successful Drip Email Marketing appeared first on Done For You.

Automation is known to evoke several emotions such as curiosity, confusion, and fear – everything at once. There are people who might think that marketing automation is time-consuming, a waste of time and won’t do any good to your business and then, there are people, in awe of marketing automation, will bombard you with numerous examples to prove why it is something that your business needs desperately.

With all these opinions, there are some myths associated with marketing automation as well. Before we go ahead and bust them out, let’s take a moment to learn a little bit about the marketing automation first.

What is marketing automation?

The definition of automation in layman’s terms goes something like this – “the use or introduction of automatic equipment in a manufacturing or other processor facility.”

Now, if we look at automation in marketing then it is basically to automate your marketing and sales engagement for purposes such as:

• Generating more leads
• Increase efficiency
• Grow revenue faster

In fact, it won’t be wrong to state that it is a segment of marketing that focuses on customer management system and works in the best manner to organize, categorize, and gain quality customer interaction.

Applications of marketing automation

Marketing automation is an awesome way to target people based on their behavior, preferences, and previous sales and generate new leads while converting the existing ones. Its applicable uses include social media marketing, email marketing, lead generation, metrics and analytics among others.

As we might have got a better understanding of marketing automation, it’s time to discuss the myths associated with it. Learning about these myths will help you learn better about marketing automation.

Below are the common myths associated with marketing automation. Let’s take a look at them:

Myth #1: Automation is only for email marketing

It is surprising to see that a lot of people, including many digital marketers and business owners, are of the opinion that marketing automation is relevant for just email marketing.

However, one can’t deny that email marketing is definitely a strong medium or channel for automation but you can take it to another level with the appropriate use of social media, landing pages, and lead generation.

Automation is about the engagement of prospect customers from the moment they open their email. You can gauge their behavior and personalize email communication accordingly, make changes in the content, or the way they are being directed after a submission.

 The best example of this comes in the form of the recent rise of chatbot. Chatbots have been used by marketers to:

• Sell products and services
• Make payments simpler and easier
• Gain customer insights
• Personalize marketing strategies
• Increase engagement
• Qualify Leads

So, you can see that there is a lot of automation in marketing than just plain emails. And, this is just one facet of it.

Myth #2: Marketing automation is a ‘set and forget’ approach

It is a popular myth that once you automate certain things on your marketing campaign, you can leave them just the way they are. It is obviously false because every campaign needs to be reviewed and updated from time to time.

You have to make sure that it has not deflected from your business strategy, ultimate goal and vision. One has to take care and intervene to check even the evergreen campaigns and optimize them to increase their effectiveness.

Opting for this ‘set and forget’ approach might just make your campaigns outdated. Today, we live in a world where people want unique and meaningful content. Make sure you don’t miss out on such details and think that automation will do all the work for you. That’s just not how marketing automation works!

There is no denying that just like any other field, marketing automation is also going through an evolution. And, hence it becomes imperative for marketers to forget about the once set and done approach. Rather they must focus on evolving with the ever-evolving marketing automation strategies.

For example, the recent rise of AI and predictive analysis has made it simpler for marketers to gain valuable insights about customers. However, in order to achieve the desired results, the marketers must also evolve and understand the terminology.

Myth #3: Automation is mechanical and impersonal

It is often talked about how marketing automation is kind of robotic and is not at all personal as opposed to what it should be. Now, what we often forget is that it’s not the thing that makes a difference rather it’s being used that changes the game. Likewise, the fault here is not in the process, rather how it is being carried out.

Customers are quite well-aware of their importance and value. That’s why companies don’t mind going an extra mile to allure them. Hence, they are constantly coming up with personalized messages, emails, calls, offers, ads, and various other attempts to allure them. Thus, it is an important way to supplement your content marketing strategy.

Here’s a great example of how big names like Disney are using it to great effect. Just a while back, Disney released the movie Zootopia. They took automation marketing to the next level by creating a character named Judy Hopps bot (which was also the central character in the movie) on Facebook messenger, giving the users a more personal and fun experience.

And, this is just one odd example!

Myth #4: Marketing automation is time-consuming and too expensive

Well, automation marketing does require a monetary contribution from organizations and businesses. To all those, who are debating over this topic must see this as an investment than an additional cost. This being said, the question of money and time largely depends on the size and ultimate goals of a company.

There is a myriad of reasons that speak volumes about the value and ROI marketing automation brings along with it. Just think about the number of new customers and new lead conversions from existing ones are needed for the cost to be returned, and you’ll get your answer.

Myth #5: It is only suitable for big companies

It is probably one of the weirdest misconceptions that marketing automation is only for big industries and large businesses. On the contrary, many small and medium businesses and companies are quite successfully and efficiently using marketing automation to their advantage.

Whether you have a large enterprise or a small startup, you can easily integrate marketing automation into your business and leverage its power to meet your needs. It won’t just magically fix everything but could definitely help you automate tasks and get a better hold of your work.

As a matter of fact, there is a list of amazing tools that can help you in marketing automation, even if you are a budding startup with not a lot of cash to burn.

Over to you!

These myths and misconceptions are just the tips of an iceberg as there are so many others floating out there yet to be debunked. However, with more awareness and knowledge on the internet, people are constantly updating themselves with the right information and are choosing platforms that best meet the requirements of their business.

Do your research and target the audience with the right tactics and make the most of this amazing thing called marketing automation.

By the way f you are looking for an awesome tool that can help you automate your marketing campaigns, you need to check this out!

The post 5 Common Marketing Automation Myths Debunked appeared first on Done For You.

When businesses are looking to up the ante and get results in an instant, you can hear this phrase coming out of the mouth of marketing managers quite often.

The reality, however, is that there cannot be a worse decision than to give up on email marketing.

Did you know that email is more than 40 years old? Still, it continues to be the best way to market a business. There are plenty of reasons to support this fact.

What are those reasons? This post will shed some light on all those reasons. But before we do that, here are some numbers that will let you know the importance of email marketing for businesses –

• Surveys show that email marketing is the greatest driver of customer retention (eMarketer)
• Emails continue to be the third most influential source of business information for the audience (ImaginePub)

As it is quite evident from these numbers, email marketing is still a strong source of getting the best results for your business.

Now, let us take a look at some of the reasons that prove email marketing still rocks for businesses:

1. Email Marketing: The preferred method of communication

According to the Campaign Monitor, there are 124.5 billion business emails sent and received each day (2018). And the numbers are expected to rise even further in the coming year as well.

Now, this makes it quite evident that email still holds the top spot when it comes to professional communication. And, when it comes to building a relationship with customers, communication plays the biggest role.

As a business, if you can master the art of communication, you can eventually win your audience. This is exactly what email marketing can help you achieve.

What’s more, email communication is permission based. Unlike with PPC marketing and social media, subscribers voluntarily opt-in to receive promotional messages from you.

2. Extraordinary ROI

You will be amazed to know that there are businesses which are generating up to 4400% ROI by getting $44 for every dollar they spend on their email marketing campaigns. This is just one odd example; there are thousands of others which are following their footsteps.

Looking at these astonishing numbers, one can say it with confidence that email marketing is truly a smart business investment.

3. Email marketing is bigger than social media marketing

As already evident from the numbers, email marketing is big – so big that it surpasses many social media channels. Don’t believe me? Well here is a small statistic that will help you figure it out.

‘There 3.7 billion unique email users, the number is far more than any other social media channel. Facebook, the biggest of them all has only 1.9 billion unique visitors every month.’

So, you can see it quite clearly that email is without a doubt bigger than any of the social media channels out there.

Want to know the secret behind successful email re-engagement? Wondering how do email campaigns generate great results? Follow this link to know it all – https://doneforyou.com/resources/re-engagement-sequence/.

4. Email is personal

One of the biggest reasons that make email marketing such an impactful medium of getting to know the customer is the fact that it allows you to enter their personal space, where there are no distractions.

This allows the user to have sole attention only on your business. There is no noise around which can distract the user and swipe them away from your business. If planned smartly, this could give you a golden opportunity to win the customer over forever. You cannot ask for anything better.

Also, most email marketing platforms allow you to see detailed stats of user behavior. Unlike with social media marketing and paid advertising, where you can see the total number of clicks, email marketing stats allow you to find out exactly who opened your email. You can also see who clicked and on what link.

Personalized analytics, in turn, allow you to build completely customized campaigns and automated sequences.

5. Email marketing is inexpensive

Another great thing about email marketing is that compared to any other means of business marketing, this is the most inexpensive one. You can easily find plenty of cheap email marketing services that you can leverage for your business and get assured results.

Compare this to other marketing efforts like paid online advertising, print advertising and more, and you will get to see a clear difference. And, this is one of the most important factors that play role in smart marketers still relying on email marketing.

If you’re looking to invest in a high-quality email marketing platform with a simple user interface and advanced automation features, give Convertly a try! You won’t be disappointed by how easy it is to create effective email campaigns that get you opens and clicks every time. Plus, you can put everything on autopilot, with Convertly’s triggered autoresponder sequences. Get started with a free email marketing trial.

6. The one source for all

The most important factor that works in favor of email as a great marketing tool lies in the fact that it is equally impactful across different generations of customers.

According to Kelsey Bernius, “Across generations, there is a clear preference to receive communications from companies by email.”

Email allows businesses to build long-term relationships with their audience, and get their message across more effectively.

When we talk about other marketing channels, age plays a vital role in the success of the campaign. And as a business, you have to devise different campaigns and generate different content for different age groups. However, with email, you don’t really have to worry about that. You can reach anyone and everyone with it.

Email marketing is a cross-generational phenomenon!

Email marketing still rocks!

All these points paint a clear picture as to why email marketing still rocks!

If you are a business owner who is looking to get the best results from your marketing efforts, then it is time to get back to the basics. And, the basics is email marketing.

So, what are you waiting for? Go ahead and sit with your marketing team to plan your next email campaign. It’s a waste of time to wait for the perfect timing while the competition is growing bigger and stronger with every passing day. You would not want to be the one who is left behind the competition. Would you?

Are you looking to step into the smarter creed of email marketers? If the answer is a yes, then our email marketing handbook can prove to be your guiding light.

The post The Real Reasons Why Email Marketing Still Rocks appeared first on Done For You.

There are plenty of ways in which businesses have managed to decrease their effort and reap great results using marketing automation software. Email automation, sales automation, process automation are only few of the changes that have occurred.

Here is a graph that reflects how things have changed over the past few years when it comes to marketing automation:

Source: EmailMonday

The graph demonstrates that the US marketing automation software industry was a $3.3B market in 2017, growing 30%+ annually.

Businesses today have adapted to the fact that marketing automation helps to win the battle over competition. That’s why more and more businesses are looking forward to automating their marketing and sales processes.

If you are still wondering how automation is going to help your business dominate the world, then here are some of the possible reasons.

Before we dive into those reasons, we’d like to stress that we’re in the business of creating completely DFY automated sales funnels that drive business growth via paid traffic and high-conversion sales tactics. Learn exactly how we do that by downloading our Funnel Factor report.

Improved customer targeting

One of the most important ways in which automation software can help a business is by helping it better target the audience.

It is virtually impossible to interact with every customer every time they come to you online. This is where marketing automation software can come to your rescue.

By serving as the initial point of interaction, such software can eventually suffice the initial need of information for the customer, moving them one step into the sales funnel.

So, you can easily target the customer better.

Want to try something new that can help you boost your business sales? If yes then you need to check out this freebie right away!

Efficient prospect identification

Knowing that a large number of customers are visiting your business is one thing but identifying the prospects out of those visitors requires a lot of effort.

But wait – all this was a thing of the past.

Thanks to the rise of technology and automation software, it has now become easier than ever to not just identify the prospects but also target them in the most efficient possible manner.

Such software provides all the required data, along with the customer behavior statistics that you can use to create winning strategies.

Better conversions

The best thing about marketing automation technology is that it eliminates the chances of any human errors in the data. Automation software will perform the basic function of identifying the prospective clients, which are ready to make an investment.

In simpler words, it will make sure that you get only the most interested clients moved down the sales funnel. This is easily going to increase the chances of conversion as the client is already interested in the product.

By sufficing the needs of the client at the first step, as mentioned above when the client comes to your website, you are actually creating a bond of trust which is further going to help you in conversion. And, that’s what matters in the end!

Isn’t it so?

All the numbers and insights

Marketing without data is like driving with your eyes closed.

– Dan Zorella

Data is the basis of success in today’s breakneck competition. Businesses that leverage data to good effect are the only ones that manage to climb the ladder of success and beat the competition.

This is where again automation software can come to the rescue.

Automation software will supplement all the numbers related to customer behavior and all the insights on how the customer reacts when interacting with your business. All this can prove to be vital in creating future strategies.

As they say, failing to plan is like planning to fail. You need to have a marketing strategy in order to succeed in your business. Therefore, having the much-needed data and using it to good effect becomes a must.

Automation automation software can suffice these needs for you!

Build a successful business

Building a successful business is all about effective utilization of money.

Rather than focusing on getting your employees to run the mill from 9am to 6pm, you must automate processes so that they can bring their creativity out and get things done the smartest way.

Thanks to marketing automation, employees can shift their focus from gathering the numbers to making use of those numbers to creating marketing strategies that can work like magic for the business.

This is where lies the beauty of automation software.

Not only does it help you speed up the processes, but it also makes sure that employees don’t have to face the burden of getting buried under the numbers and analyses. Rather, all they need to do now i get meaningful data coming from the software and strategizing how they are going to use this data for the benefit of the business.

For the smarter creed of businesses

To sum it up, all we have to say is that marketing automation has taken the industry by storm. As per the figures mentioned at the beginning of this post, businesses have realized how important it is to streamline their processes in order to get better results.

Marketing automation works perfectly to help businesses not only streamline their processes, but also to get to know their customers, as well. With the help of software, you can eventually take advantage of building never-ending relationships with your customers.

And, this is one of the major reasons why there has been such an immense rise in the popularity of automation software lately.

If you, as a business owner, have been struggling to find a way to connect with your audience and getting results from your marketing efforts, then it is the right time to give marketing automation a try. You can easily find plenty of great options out there in the market.

Give them a try for a while, and see how effectively they transform your business!

Want to improve your marketing results? Try this amazing set of tools.

The post How Marketing Automation Can Make Your Business Smarter (And Richer) appeared first on Done For You.

It’s not to say that social media isn’t worth your time or that you shouldn’t bother with email broadcast campaigns; it’s just that you can’t overlook a particular digital marketing channel over another — because of inertia, lack of resources or knowledge, or just because you never thought about it.

What is a transactional email?

Transactional emails consist of:

• order notifications,
• reminders,
• service emails,
• shipping notifications,
• and several others.

According to MailJet, open rates for transactional emails range from 30% to 40% (as compared to only 15 to 25% open rates for regular marketing emails).

How you can profit from transactional emails

Transactional emails are almost always overlooked as a particular email marketing campaign type that can bring in extra sales.

For most businesses, transactional emails are an afterthought.  The get opened and read though…  And that keeps email deliverability up.

But it doesn’t have to be that way. Here are a few ways to make transactional emails work to bring in sales and profit, without you really doing much (except making a few changes to your strategy):

Make reminders ring the cash register

Take a look at what Evernote does when they send you a reminder that your annual subscription has ended, when they notice that you are getting close to your subscription date, or when you remove some of the devices you use from auto syncing.

Transactional email example #1: Evernote

This could have been just a reminder or a notification that you’ve successfully removed two of your devices from syncing.

But with simple messaging, on brand, and a simple offer to help you save on your next subscription (for a full year), Evernote is throwing its gates open for existing subscribers to continue with their subscriptions.

Could you do something like this for your business?

Order notifications for upsells

Every email that goes out to welcome your customers thanking them for their order is an opportunity for you to upsell.

You don’t have to overdo it but you can use notifications during a specific month or based on the number of times a single customer placed an order (regular customers?) and send out ultra-specific offers to those customers or during specific months.

Transactional email example #2: Moo

Moo has always been awesome when it comes to using emails to their benefit. Here’s a simple (but really long and loaded) order notification email that they use (upselling included):

Shopping cart abandonment emails can increase your profit

The average rate at which shopping carts are abandoned is anywhere from 60 to 75%, according to Baynard Research.

Shopping cart abandonment is killing e-commerce. If you are selling products or services online, chances are that you are already suffering from it. Shopping cart abandonment drains money right off your shop pages and there’s nothing you can do about it.

Or can you?

You can, if you are aware of the problem and that you are willing to do something about it. Sending out timely shopping cart emails is a powerful strategy if you do it right.

Transactional email example #3: ASICS

See how ASICS does it:

Image Source: Reallygoodemails.com

Winback emails

Remember the marketing mantra which goes something like, “It’s easier to sell to existing customers than try to target new ones”?

Winback emails or re-engagement emails help you do just that.

For every business, there are customers who bought once but never again. SaaS businesses, membership sites, subscription-based businesses have inactive customers (those who were customers once but aren’t active now), and several other use cases. Winback emails make for terrific ways to get your inactive customers back.

Transactional email example #4: Skillshare

Image Source: Reallygoodemails.com

Out of stock emails

As if Shopping cart abandonment wasn’t a major issue, you run the risk of suddenly running out of stock with a few popular items on your eCommerce store.

Customer comes to your store, selects a product (s), and sees the “Out of stock message”. Worse still, she goes all the way to checkout page places an order and then receives a notification that the product is out of stock.

What happens then? Most eCommerce stores don’t have anything more than “We are sorry, but the product you ordered is out of stock” message.

Transactional email example #5: Dr. Axe

You could do better than that, like Dr. Axe does:

Image Source: Reallygoodemails.com

Transactional emails don’t just have to do the heavy-lifting like to send out a message, a notification, or a reminder. They can actually do just as well in helping you increase revenue and profit compared to your regular email campaigns.

The question is: Are YOU using transactional emails to increase your profit?

Check out our Attract. Engage. Profit Webinar, get access to our email marketing handbook or get on a scheduled call with us to discuss your marketing strategy.

The post Simple Ways To Profit From Transactional Emails (With Examples) appeared first on Done For You.

By concentrating on your engagement metrics, such as opens and clicks, and reputation stats, such as spam complaints and spam traps, you’ll arrive at a better understanding of how your email messages are being received by your list members.

If you’re looking for an online tool to verify your email sending reputation, we’ll give you a handful of resources you can check out right now.

Before we discuss the 5 sites that will help you check and verify your email sending reputation, let’s look at the distinction between domain reputation and IP reputation.

Domain reputation

Ok, let’s begin with the basics, many of which you may be already familiar with. The domain you choose for sending your email messages, like doneforyou.com in name@doneforyou.com, has its track record. The reputation depends on a lot of aspects.

It’s important how old is the domain. For the initial 5 days or so after a domain is registered, it is by default marked as suspicious. Online reputation is a thing you can only earn over time. It’s better to warm up all the emails on such a fresh domain by sending just a few emails per day during the first 4 weeks after the registration.

Another crucial determinant of domain reputation is in which industry it belongs to. Is it business, finance, education, government, gambling or dating?

See the full list of Cisco Web Usage Control Filtering Categories 

If you’re looking to minimize the risk of being marked as a spammer, you’d want to register a separate domain for outgoing campaigns to have a better control over your domain’s reputation. You have to keep in mind, however, that a brand-new domain needs about 1-2 months to earn a good reputation. That’s why you should warm up all the email addresses on the new domain before you start sending email marketing campaigns on a regular basis.

How to warm up an email address on a new domain?

To warm up an email within a new domain, you send just a few email messages a day. You should also receive some emails, so it’s good to respond to some of the emails you send.

Start sending very slow. Send around 10, then ten more, and then 30 emails a day. Ideally, send them manually. Avoid email blasts before you’re done warming up your new email. Start sending the actual email blasts no sooner than after a full week.

Then make sure you don’t go from 20 or 30 emails a day straight to 1,000 messages a day. Such a behavior will alert your email service provider. Email providers use a filtering system that allows them to automatically track and analyze the volume of email going out from every mailbox. An extreme increase in the sending volume is something that alarms their anti-spam filters.

Your campaigns shouldn’t include thousands of recipients. Keep your email blasts but more precise and small by segmenting your list and personalizing your emails. Remember that your follow-ups are also sent from the same email address. That’s why up the smaller the number of emails you send a day the smoother your outreach campaigns will run.

Server IP reputation

Except for the domain reputation, there’s also the reputation of your email server IP. That relies significantly on your email solution provider.

You will be assigned an IP from Google if you send your messages using an email supplied by Google. If you use a mailbox created on your host server (you don’t use Google, but have an SMTP and IMAP set up on your server) you will get some IPs from the server host (e.g. GoDaddy).

In some cases, the IPs you get from your email provider or from your service provider have already some reputation– poor or good. That’s why it’s crucial to look at your email server IP prior to you start sending.

Verify your email sending reputation with these 5 tools

Now, here are the 5 tools you can use to check your sender reputation.

1. ReputationAuthority.org

WatchGuard’s ReputationAuthority enables business and government organizations to protect their inboxes from unsolicited email and web website traffic that contain junk mail, malware, spyware, malicious code, and phishing attacks. You can look up your IP address or domain name, receive a reputation score from 0-100, and get the proportion of emails that were bad versus good.

2. TalosIntelligence.com (former Senderbase.org)

Talos Intelligence is a service that allows you to search by IP, domain, or network owner for real-time threat data. It provides you with the solutions to check your reputation by rating you as Good, Neutral, or Poor. Good implies there is little or no threat activity. Neutral means your IP address or domain is within reasonable levels, but may still be filtered or shut out. Poor suggests there is a problematic degree of spam activity and you are likely to be filtered or blocked.

3. SenderScore.org

Similar to a credit score, a sender score is a measure of your reputation. Results are calculated from 0 to 100. The higher your score, the better your online reputation and the higher your deliverability rates. Reputation is calculated on a rolling 30-day average and shows where your IP address ranks against other IP addresses. This professional service is offered by Return Path.

4. BarracudaCentral

Barracuda Central has records of IP addresses for both known spammers as well as senders with good email practices. Barracuda Networks offers both an IP and domain reputation search via their Barracuda Reputation System; a real-time database of IP addresses with “poor” or “good” reputations.

5. TrustedSource

McAfee TrustedSource is a site similar to Talos Intelligence but owned by McAfee. It offers an online tool that enables you to check if a domain is categorized within various versions of different spammer databases. It provides details on both your domain’s email and website reputations as well as partnerships, domain name system (DNS), and mail server info. It also provides information on the history, activation, and affiliations of your domain.

Sending reputation wrap-up

Your email reputation is generally in your control. You can verify your email sending reputation by using any or all of the tools found in this article. It is important that you’re being proactive about your email deliverability.

While these reputation monitoring methods and tools are of great help, when you want to verify your email sending reputation, they are not the dominant metric by which you should determine the health of your entire email marketing plan.

They are best if you take them as one source of information and analyze them along with additional metrics of your email campaigns. You can often see email senders with sender scores around 98-99 that are still having a difficulty to reach the inbox. It’s important to know this fact; Jjust because you get a high score on one of these sites, where you verify your email sending reputation, it doesn’t signify you won’t be getting throttled, sent to the spam folder, or blocked straight up.

If you’d like a more comprehensive look at why you’re marketing email isn’t getting to where it should be, make sure to schedule an Action Plan call with us!

The post 5 Methods To Verify Your Email Sending Reputation appeared first on Done For You.

What is cold emailing?

Despite its somewhat shady reputation, cold emailing is a potent sales and marketing tool for the willing entrepreneur. It could be the competitive edge you need to scale efficiently or more essentially your launch pad to success. However, before you get to exploit its inherent benefits, you have to first master its subtle intricacies.

Tips to master cold emailing for sales

Tip #1

With cold emailing, the more efficient approach is to work towards creating a connection, a common meeting ground for you and the recipient to interact on the matter of interest.

This is opposed to the hit them hard approach where the emphasis is on delving straight to the point or, in essence, stating your need. Sure, for recipients time is scarce and people appreciate conciseness.

However, it’s important to note that people are more willing to cooperate when there’s a stake of benefit in it for them. This business truth should form the foundations of all your cold emails.

Tip #2

Once your foundations are set straight, it’s time to turn your attention to the actual content of the email.

It has to be original, assertive, creative and more importantly compelling. Shy away from vague phrases like ‘hopefully,’ ‘maybe’ or anything else that sounds like you’re unsure of yourself. They deplete your credibility.

And don’t forget to add a few tidbits about your successes and accomplishments as success is attractive to everyone.

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Tip #3

One other important aspect of cold emailing most people tend to overlook is the email address you send your message to.

Contacts derived from web pages or social media outlets are for the most part ineffective.

Luckily guesstimating an email from the context email is quite easy. You can have an idea by looking at the way a company formats its email addresses. It’s usually a combination of the first and last name or vice versa plus the business domain name.

How to send effective cold emails

For business expansion

Searching for the ideal business partner or investor can be challenging. The outstanding guys are almost always unavailable; which is why you need to get to them first.

Make no mistake however you’re going to get a lot of rejection emails, but that’s a good thing. It means people are actually taking the time to read your email pitches.

From here, you can determine what’s working and what excess baggage. Moreover, you get to form new connections that might be beneficial in the nearest future.

For recruiting

Like business partners, the best job candidates aren’t actively prowling the job market in search of openings. They’re more likely to be engaged, but that’s not to say they can’t be contracted if a better offering with more promising prospects is tabled before them.

But first, you have to get to them, and that’s where cold emailing either via regular emails or through social media channels (preferably the latter) comes in handy.

For networking

The traditional definition of networking is forming connections with compadres in your field of endeavor, seasoned professionals or thought leaders that can help bring out the best in you. Just how do you connect with an industry professional you’ve never met? Cold emailing.

Don’t be shy, rather than wait eons to bump into that leading authority accidentally, take the first step and send out a heartwarming but professional cold email. Granted this caliber of individuals get these sort of emails every now and again, but provided you stick to the rubrics outlined earlier, there’s a high chance you two could connect and who knows, it could be a connection that leads to even greater things.

Is cold emailing the genie in a bottle to all your business needs?

Certainly not. What it is, however, is that potentially disruptive business solution you shouldn’t ignore just because everyone else is switching over to the more trendier options.

Cold emailing, as we reiterated earlier can be the difference between scaling efficiently and struggling to keep your business afloat. It links you to unique business solutions.

When everyone else is busy competing for the competitive edge provided by contemporary technologies, cold emailing connects you to a relatively untapped segment of the entrepreneurship development pool.

Granted it might be tedious and sometimes impractical, however, think of it as vintage cars. Its old, yes, possibly archaic, but cold emailing is also undoubtedly extremely invaluable.

The post Why Cold Emailing Is Still Hot appeared first on Done For You.

The best-written newspaper columns would not get a second glance without an eye-catching headline. The following examples are famous headlines written years ago:

“Assassin Kills Kennedy”
“Diana Dead”
“VE Day – It’s All Over”
“The First Footstep”
“King Elvis Dead”