Curious about Restream.io? This article provides the best Restream io review of its features, user experience, and value, helping you decide if it enhances your live streaming.

Key Takeaways

• Restream.io allows users to multistream to over 30 platforms effortlessly, making it a top choice for content creators wanting to maximize their reach.
• Its user-friendly interface and customizable features cater to both beginners and experienced streamers, ensuring a seamless streaming experience.
• Restream offers free and paid plans, with the free option providing solid functionality while the paid tiers unlock advanced features for improved streaming performance.

Restream.io Overview

Restream.io, founded in 2015 by Andrew Surzhynskyi and Alexander Khuda, started its journey as a free tool primarily for gamers. Over the years, it has evolved into a robust multistreaming platform supporting over 30 streaming sites, including major players like YouTube, Twitch, and Facebook. The platform’s core functionality allows users to broadcast live videos to multiple social media platforms simultaneously, simplifying the process of reaching a larger demographic.

Content creators can use Restream.io to share various formats, including live streams and pre-recorded videos, extending their reach across multiple streaming channels. This versatility makes it an essential tool for maximizing online presence and engaging a broader audience.

The Restream website provides an intuitive interface that makes it easy to manage multiple sites and streaming channels, ensuring that users can focus on creating engaging content rather than getting bogged down in technical details.

Ease of Use

One of the standout features of Restream.io is its user-friendly interface. Setting up a restream account is a straightforward process, allowing users to start broadcasting with just a single click. This ease of use extends to the restream studio, where navigating the dashboard and conducting a test stream are simple tasks, ensuring that even beginners can get their streams up and running quickly.

Customizable branding options give users more control over their stream’s appearance. Whether you’re a novice or an experienced streamer, the platform’s intuitive design and existing tools make it easy to manage and customize your streams across multiple platforms.

Key Features

Key features of Restream.io enhance the streaming experience. The browser-based Restream studio allows users to go live directly from their web browser, creating custom layouts and utilizing tools like overlays and background editing to customize their streams. For advanced users, the platform supports Custom RTMP, enabling them to stream to different platforms using custom settings.

Another noteworthy feature is the Split Audio Track Recording, which provides the ability to record audio tracks separately, giving users more control over their streaming content.

These features, combined with the platform’s customizable branding options, make Restream.io a versatile and powerful tool for any content creator looking to enhance their live streaming capabilities.

Free and Paid Options

Restream.io offers both free and paid options to cater to a wide range of users. The free plan is ideal for aspiring multistreamers starting out in live streaming, providing access to channels that are most relevant to their needs. While the free version comes with limitations, such as a restream watermark and restricted customization options, it still offers significant value for those just beginning their live streaming journey.

For users seeking advanced features, Restream’s paid options offer increased streaming quality, additional destinations, and more comprehensive data analytics. These paid plans are designed to meet the needs of more experienced streamers, providing the tools necessary to elevate their streaming performance and reach a broader audience.

Live Streaming with Restream.io

The platform caters to various use cases, including live interviews, gameplay streaming, in-person events, and webinars. The platform supports streaming to popular sites like YouTube, Facebook, Twitter, LinkedIn, and Twitch, making it a versatile tool for reaching audiences across different platforms.

Optimizing multi-streaming with Restream.io involves following best practices for audience engagement and stream performance. Utilizing the platform’s various tools and features can significantly enhance the quality and reach of your live streams, ensuring that you can effectively connect with your viewers across multiple platforms.

Live Studio Capabilities

Restream Live Studio provides various tools to enhance live streaming. Users can customize their video streams with various tools, including overlays and background editing options, to create a professional and polished look. Invited presenters can stream themselves and share their screens during live sessions, making it easy to conduct live interviews and interactive presentations.

Real-time channel toggling lets users end streams on one platform while continuing on another. Paid plans further enhance streaming capabilities with features like RTMP pull links for real-time translations and commentary, providing even more flexibility and control over your live content.

Stream Pre-recorded Videos

The platform supports streaming pre-recorded videos, useful for users not always available to go live. The Scheduler feature allows users to plan and promote upcoming streams in advance, ensuring that their audience is aware of when to tune in. Users should note that they cannot schedule multiple streams simultaneously on Restream.io.

The Upload & Stream feature converts pre-recorded videos into live streams and video broadcasts, supporting various formats such as MOV, M4V, MKV, and MP4. This feature is available on Professional plans and above, making it an excellent option for those who need to broadcast content even when they’re unavailable.

Audience Engagement Tools

Audience engagement is crucial for building loyalty, and Restream.io provides several tools to facilitate this. Restream Chat aggregates comments from multiple platforms into one interface, allowing streamers to engage with viewers more effectively. Utilizing interactive elements like polls and Q&A sessions can further enhance audience engagement and interaction.

Additionally, Restream offers analytics features that provide real-time insights into stream performance, helping streamers assess their audience engagement and adjust strategies accordingly. By implementing these engagement tools, streamers can extend their reach and build a loyal audience through regular interaction and content engagement.

Performance and Quality

Restream.io delivers high-quality, stable streams. This combination of high quality and stability enhances the user experience, ensuring that streams remain smooth and reliable across multiple platforms.

Video Quality and Stability

The platform supports a maximum streaming resolution of 1080p Full HD and a frame rate of 30 FPS across its Professional, Premium, and Business plans. The platform ensures stable streaming by utilizing a global network of servers, praised for its reliable performance even during peak times.

The platform can automatically fine-tune streaming quality based on the internet connection, with manual adjustments available for optimization. Video resolution is crucial for enhancing the viewing experience during live streams, affecting detail and clarity.

Stream Recording and Analytics

Recording livestreams with Restream is available on standard or paid plans. The Business plan allows users to upload videos of up to two hours in length and a maximum file size of 5GB, with recordings stored for 30 days.

Real-time analytics on viewer engagement, such as live views and chat activity, can enhance streaming performance. Restream provides various stream performance analysis metrics, including Stream, Audience, Chat, and Followers Metrics, allowing users to monitor their stream performance and make data-driven decisions.

Scalability and CPU Usage

The platform scales with audience growth, managing viewership spikes without losing quality. It reduces strain on local hardware, allowing users to stream without significant CPU load and ensuring a smooth streaming experience across multiple platforms.

User Experience

Restream Studio is the primary tool for managing live streams on the platform. With just a few clicks, Restream.io makes it easy to share videos across multiple platforms, ensuring a seamless and efficient streaming experience for users.

Customer Support

Customer support is available through email, live chat, and social media, though response times can vary, especially during peak issues. Some users have reported experiencing bugs that can disrupt live streaming and technical glitches, particularly with specific features like updating stream titles.

Common criticisms also include the limitations of customer support during peak usage times.

Community Feedback

Users consistently praise the platform for its quick responses and effective customer service. In case of technical issues during a stream, users recommend preparing backup internet options and having pre-recorded content ready, including on demand videos.

The community expresses strong support and a proactive approach to overcoming streaming challenges. Community feedback plays a crucial role in evaluating Restream.io’s services and helps in understanding user sentiment.

Comparisons with Other Multistreaming Platforms

The platform excels in multistreaming, enabling users to reach a wider audience across numerous platforms simultaneously. However, it’s essential to compare it with other multistreaming platforms like StreamYard, OBS Studio, and Streamlabs to understand its unique strengths and potential areas for improvement.

Restream vs. StreamYard

One of the main advantages of using Restream over StreamYard is its ability to send streams to more websites. While StreamYard doesn’t support multistreaming on its free plan, Restream’s free plan offers more features, allowing streaming to over 30 channels compared to StreamYard’s limitation of streaming only to one platform.

The platform is ideal for those needing to stream to multiple platforms simultaneously, making it excellent for reaching a broad audience. StreamYard, however, provides additional customization options for stream overlays, catering to different user needs.

Restream vs. OBS Studio

Users often prefer Restream for its straightforward streaming solution and ease of use. While OBS Studio offers extensive customization and advanced features, it requires a more complex installation process, which can be a barrier for some users.

The choice between Restream and OBS Studio often comes down to whether the user prioritizes ease of use or advanced video editing capabilities. Restream simplifies the streaming process, making it more accessible for users seeking ease of use, while OBS Studio caters to those needing advanced editing tools.

Restream vs. Streamlabs

Restream.io allows users to stream live content to multiple platforms simultaneously, enabling broader audience reach and engagement. It offers features like Restream Studio, which allows for layout customization and real-time channel toggling, enhancing the multistreaming experience.

Streamlabs, on the other hand, focuses on features that support donations and chatbots, providing tools that enhance audience interaction and monetization. While Restream excels in multistreaming capabilities, Streamlabs prioritizes viewer interaction through donations and chatbot services, catering to different user needs.

Pricing Plans

The platform offers both free and paid options, making it accessible to a wide range of users. The free plan allows streaming to more than 30 platforms at a resolution of 720p, providing significant value for beginners and those just starting out in live streaming.

Individual Plans

Paid plans start at $16/month, offering reasonable value for the features provided. The free plan, though limited to streaming to two websites and featuring a Restream watermark, is primarily targeted towards beginners. Paid plans offer more features and greater access to streaming channels, making them suitable for more experienced streamers.

Overall, Restream’s subscription options cater to diverse streaming needs, providing a range of features that make it an attractive platform for both beginners and seasoned streamers.

Business Plans

Restream.io offers a range of business plans tailored to varying streaming needs, providing flexibility for companies. These plans include advanced features such as enhanced analytics, additional channels for streaming, and priority customer support. Companies with higher streaming demands benefit significantly from the additional features and support provided by the business plans.

These business plans allow companies to effectively reach wider audiences and improve engagement through robust streaming capabilities, making Restream.io a valuable tool for small businesses and larger enterprises alike.

Pros and Cons

Restream.io offers significant advantages for live streaming, paired with some limitations in video editing and potential technical issues. Its extensive features and wide platform compatibility make it a strong contender in the multistreaming space.

Pros

The platform is recognized for its user-friendly interface, suitable for both beginners and experienced streamers. Its extensive feature set includes accessibility and advanced functionalities, such as the ability to send live videos to over 30 social media sites simultaneously, enhancing its feature offerings.

Supporting a variety of streaming platforms, the streaming platform is versatile for broadcasting content across multiple channels. Overall, the platform’s user-friendly design and comprehensive features make it an excellent choice for anyone looking to enhance their live streaming capabilities.

Cons

Despite its many strengths, Restream.io does have some drawbacks. Starting at $16 per month, some features may be a barrier for certain users. Additionally, users may experience a small delay in video delivery speed, usually less than 2 seconds.

Users may also encounter limitations on advanced features unless they subscribe to a paid plan, which could be frustrating for those looking to fully utilize the platform without incurring additional costs. While these cons are relatively minor, they are worth considering when evaluating Restream.io for your streaming needs.

Conclusion

Restream.io stands out as a powerful multistreaming platform, offering extensive features, ease of use, and wide platform compatibility. Whether you’re a beginner or a seasoned streamer, Restream.io provides the tools necessary to elevate your live streaming game and reach a broader audience. While there are some limitations, the platform’s benefits far outweigh the drawbacks, making it a valuable asset for any content creator looking to enhance their live streaming success.

Frequently Asked Questions

Can I use Restream.io for free?

Absolutely, you can use Restream.io for free! Their free plan lets you stream to over 30 platforms at 720p resolution.

What are the main advantages of using Restream.io?

Restream.io is great for content creators because it’s easy to use and lets you stream to multiple platforms at once. This versatility can really enhance your online presence!

How does Restream.io compare to StreamYard?

Restream.io shines when it comes to streaming to more platforms and offering additional features on its free plan, making it a great choice for those wanting to broadcast across multiple channels at once. If you need expansive reach with your streams, Restream.io is likely your best bet.

What are the limitations of Restream.io’s free plan?

The free plan of Restream.io has a watermark and restricts you to streaming on just two platforms. For more features and channels, you’ll need to upgrade to a paid plan.

Does Restream.io offer customer support?

Absolutely! Restream.io offers customer support via email, live chat, and social media, though response times might differ.

The post Restream IO Review: Is It the Best Choice for Your Streaming Needs? appeared first on Done For You.

How to Maximize Sales: Products Sold with Video

Looking to boost your sales? Using videos can make a big difference. In this article, we explore how you can get your products sold with video. Discover practical tips and strategies to use videos effectively in your sales process.

Key Takeaways

• Post-call videos boost client confidence by reinforcing key points and addressing concerns, making it easier to close sales.
• Trust is critical; using video content, like testimonials and personalized messages, can significantly enhance engagement and conversion rates.
• Educating leads and addressing objections with follow-up videos can streamline the sales process and increase buyer confidence.

Power of Post-Call Videos

Post-call videos are a game-changer in the sales process. They help reinforce key points discussed during your sales calls, ensuring that your message sticks with your clients long after the call ends. These videos address client concerns directly, making them feel like they’ve already been “sold with video” before a proposal is even sent out. This not only boosts their confidence in their decision-making but also increases the likelihood of closing the sale.

Imagine this: you’ve just had a productive call with a potential client. You follow up with a personalized video that highlights the main points discussed, answers any lingering questions, and addresses potential concerns. This approach leaves your clients feeling understood and valued, which is crucial for building trust.

Overall, the feeling of being “sold with video” can significantly enhance a client’s confidence in their decision, leading to higher conversion rates and a more successful sales process. Incorporating post-call videos into your sales strategy means offering not just a product or service, but peace of mind.

Building Trust with Video Content

Trust is the cornerstone of any successful sales relationship. Video content can engage potential buyers significantly more than static images or text, leading to a substantial increase in inquiries for businesses that include videos. People prefer video content for information, making it a powerful tool to influence buyer decisions and sell effectively.

Video testimonials from satisfied clients can work wonders in enhancing trust with new prospects. These testimonials not only showcase your success but also act as a powerful referral tool, driving business growth. Personalized video content creates emotional connections with viewers, significantly boosting engagement and conversion rates.

Authentic narratives and storytelling in your videos build credibility and rapport with your audience. Sharing behind-the-scenes moments and personal experiences adds transparency, making clients feel at ease. Embedding these elements in your video marketing strategy fosters lasting trust and stronger client relationships.

Educating Leads Through Follow-Up Videos

Educating your leads is a critical component of the sales process. Follow-up videos offer an excellent opportunity to provide detailed views of products and address specific concerns. Including videos in product listings can enhance conversion rates by showcasing unique features and prompting quicker decision-making among buyers.

Virtual tours are particularly effective, as they allow potential buyers to explore the layout and features of a product, answering many of their questions proactively. Engaging visual presentations can also simplify complex information about pricing options, making buyers feel more informed and confident in their decisions.

Optimized videos on listings not only improve search visibility but also convey a commitment to transparency, enhancing trust and credibility with potential clients. Educating your leads through follow-up videos reduces buyer hesitance and increases the likelihood of them making a purchase.

Eliminating Objections Before They Arise

One of the most powerful aspects of video marketing is its ability to preemptively address buyer concerns. Utilizing video content allows you to provide clear and detailed explanations of product features, effectively eliminating objections before they arise. This proactive approach can make a significant difference in the sales process.

Effective follow-up videos should always include a clear call-to-action, guiding leads towards scheduling appointments or taking the next steps in their purchasing journey. The quote from “They Ask, You Answer” perfectly illustrates how a video can pre-answer objections and build trust before closing a sale.

Addressing potential concerns early creates transparency and trust with your leads. This approach makes prospects feel more comfortable and increases the likelihood of them moving forward in the sales process, allowing you to maintain your focus.

Increasing Conversions with Personalized Videos

Personalized videos are a powerful tool for increasing conversions. Studies indicate that a significant percentage of consumers are influenced by videos. Specifically, 64% to 85% are more likely to make a purchase after viewing one. This is because personalized video content allows for tailored messaging that resonates deeply with prospects, making them feel valued and understood.

In the competitive world of business, those who create video content have a significant advantage. Despite the proven benefits, few professionals currently utilize this medium, giving those who do a competitive edge. Personalized video messages enhance purchasing confidence, leading to higher conversion rates and more successful sales.

Incorporating personalized videos into your sales strategy allows for deeper connections with prospects, ultimately driving more conversions and growing your business.

Examples of Effective Post-Call Videos

To inspire your video marketing strategy, let’s look at some examples of effective post-call videos. Business videos that include emotional storytelling can significantly resonate with potential buyers, creating a strong emotional connection. This approach can make your prospects feel more invested in the product and more likely to proceed with a purchase.

Drone footage is another powerful tool, providing stunning aerial perspectives that enhance viewer engagement. This type of footage can showcase the product’s surroundings and unique features in a way that static images simply cannot.

Post-call videos play a crucial role in engaging clients and reinforcing selling points. Creatively combining emotional storytelling and visually captivating elements produces videos that leave a lasting impression on your prospects.

Tools and Platforms for Creating Videos

Creating high-quality videos requires the right tools and platforms. The Sony Handycam FDR-AX53, for instance, is favored for its 4K footage, zoom, and stabilization, making it ideal for product showcases. VideoStudio is another excellent tool, offering features like color correction and multi-camera editing, essential for producing polished marketing videos.

Lighting is also crucial for professional-looking videos. The Dracast BoltRay Plus Bi-Color LED400 lighting kit is lightweight and adjustable, making it suitable for various video shoots.

For those who prefer outsourcing, Fiverr provides access to freelance video editors who specialize in creating content, ensuring quick turnaround for video projects on their website. Using a CRM tool can streamline the follow-up video process, allowing businesses to maintain consistent communication with a larger number of leads.

Leveraging these tools and platforms helps create professional-quality post-call videos that enhance your sales efforts.

How to Track Video Performance

Tracking video performance is critical to understanding audience engagement and refining your marketing strategies. Various tools and platforms, such as analytics software, video hosting services, and CRM systems, can be utilized to monitor key metrics like views, watch time, and engagement rates.

Best practices for tracking metrics include setting clear goals, choosing the right metrics to monitor based on your objectives, and regularly analyzing performance data. Interpreting this data correctly allows you to refine your video strategy, providing insights that can inform content improvements and better targeting.

Keeping a close eye on your video performance allows you to continuously optimize your approach, ensuring your video content remains effective and engaging.

Best Practices for Video Marketing

Maximizing the effectiveness of your video marketing efforts requires following best practices. A structured follow-up strategy significantly improves lead engagement and conversion by providing targeted information. Incorporating market trends into follow-up videos keeps potential clients informed and interested, fostering a sense of urgency about their purchasing decisions.

Personalized video marketing campaigns achieve better click-through rates compared to generic video content, making it crucial to tailor your messaging. Choosing the right platform for video posting is also important, as some platforms, like YouTube, are better suited for short content while others are ideal for longer videos.

Engagement metrics, such as watch time and click-through rates, are vital for assessing the effectiveness of your videos. By using analytics tools, you can understand viewer demographics and behavior, allowing for more targeted video content.

Case Studies: Success Stories

Let’s explore some success stories to see the impact of video marketing in action. Businesses that utilize video case studies are reported to be up to 53 times more likely to achieve a first-page ranking on Google search results. This highlights the power of video content in boosting online visibility and attracting more leads.

Even during economic downturns, 24% of companies have expressed intent to produce more case studies to enhance sales, underscoring their effectiveness. Videos that share client success stories can showcase a business’s capability and reliability, fostering trust among prospective customers.

Most businesses do not utilize video marketing, offering a competitive edge to those who do. Leveraging video case studies demonstrates your expertise and builds credibility with your audience.

Summary

In summary, post-call videos are a powerful tool that can transform your sales strategy. By reinforcing key points, building trust, educating leads, eliminating objections, and increasing conversions, you can leave your prospects feeling like they’ve already been “sold with video” before a proposal is sent out. The examples, tools, and best practices discussed in this blog post provide a comprehensive guide to maximizing your sales with video marketing.

Remember, the key to success lies in creating personalized, engaging, and informative video content that resonates with your audience. By implementing the techniques discussed, you can build stronger relationships with your clients and see a significant boost in your conversion rates.

So, take the plunge and start incorporating post-call videos into your sales strategy today. The results will speak for themselves, and you’ll wonder how you ever managed without them.

Frequently Asked Questions

What are post-call videos and why are they important?

Post-call videos are awesome follow-ups that reinforce key points and address any concerns after a sales call. They’re super important because they help build trust and make prospects feel more confident in their decisions.

How can video testimonials help in building trust?

Video testimonials are a game-changer for building trust because they show real people vouching for your work, making potential clients feel more confident in choosing you. They’re like personal referrals that can really boost your business!

What tools are essential for creating high-quality videos?

To create high-quality videos, grab a Sony Handycam FDR-AX53 for 4K shots, use VideoStudio for editing, and light up your scenes with the Dracast BoltRay Plus LED400 kit. You might also want to consider hiring freelance editors from Fiverr to make things easier!

How can I track the performance of my video content?

To track your video performance, use analytics tools from your video host to keep an eye on views, watch time, and engagement. Set clear goals and regularly check in on your metrics to tweak your strategy as you go!

What are the best practices for video marketing?

To nail video marketing, focus on creating personalized content and keeping up with market trends. Don’t forget to track your engagement metrics to see what’s working!

The post Top Strategies to Get Your Prospect Sold with Video Marketing appeared first on Done For You.

AI-generated content often includes mistakes such as context errors and repetitive phrases. This article identifies common AI content mistakes and provides solutions to fix them. You’ll learn how to use human oversight to enhance content quality.

Key Takeaways

• AI-generated content often lacks contextual understanding, necessitating clear prompts and human oversight for accuracy and relevance.
• Repetitive phrases and outdated information can detract from the quality of AI-generated content; employing diverse vocabulary and regular updates are essential.
• Combining human creativity with AI efficiency improves engagement and emotional connection, while strategic SEO practices enhance visibility and user experience.

Main AI Content Mistake: Lack of Contextual Understanding

One significant problem with AI content mistakes is its often poor contextual understanding. This can lead to misunderstandings or inaccuracies in the information provided. While advanced ai technology systems use machine learning to interpret keywords, topics, and instructions, they can still miss the nuances that human writers instinctively grasp. This often leads to irrelevant or confusing information, such as interpreting the phrase “shooting bricks” literally instead of understanding it as a basketball term. The ability of artificial intelligence to grasp how meaning varies based on context can significantly improve the accuracy and relevance of its outputs. However, without proper guidance, AI can produce content that is disjointed and filled with false information, detracting from its value.

Mitigating these AI content mistakes involves providing clear prompts and ensuring human oversight. Machines can enhance their understanding by considering broader environmental contexts beyond just surface-level data. For instance, AI models can be conditioned to understand specific nuances through better training and more precise instructions.

But ultimately, the role of human writers in overseeing and refining AI outputs cannot be overstated.

Clear Prompts to Avoid AI Content Mistakes

Clear and concise prompts are crucial for ensuring AI generates accurate and relevant content. Clear guidelines help condition AI tool responses, making them more reliable and precise, especially when using the same prompt.

For example, a snippet of writing can serve as a style guide for the AI, helping it emulate a user’s specific tone and manner. Providing numerical data or concrete examples within the prompts can streamline the content creation process and enhance the precision of the outputs.

Clear instructions reduce the likelihood of AI generating incorrect information.

Human Oversight

Human oversight is critical; it ensures the contextual accuracy and relevance of AI-generated content despite advances in technology. Fact-checking AI outputs and integrating human creativity adds depth and nuance. Regular intervention maintains ethical standards, preventing the spread of misinformation.

Combining AI efficiency with human oversight results in content that is both accurate and engaging.

Overuse of Repetitive Phrases

A common AI content mistake is the overuse of repetitive phrases, which can make the text monotonous and less engaging for readers. This repetition arises because AI models predict words based on learned patterns, often leading to redundancy. When phrases are repeated frequently, the content loses its originality and becomes less compelling. This issue can detract from the reader’s experience, making the content feel robotic and uninspired.

Varying the vocabulary in AI-generated content is crucial to address this AI content mistake. Employing diverse vocabulary not only keeps the content fresh but also prevents predictability. Integrating synonyms and varied expressions can enhance the richness and appeal of the text.

Editing tools can significantly enhance content quality by identifying and eliminating redundant phrases. These tools act as powerful aids in refining the text, ensuring it remains engaging and free from unnecessary repetition.

Varying Vocabulary to Correct AI Content Mistakes

A diverse vocabulary keeps AI-generated content engaging and prevents predictability. Integrating synonyms and varied expressions keeps content fresh and interesting. Large language models trained on vast amounts of data can benefit from a more varied vocabulary, reducing the risk of disengagement and boredom among readers.

This enriches the create content, making it more appealing and dynamic.

Editing Tools

Editing tools enhance AI-generated content by identifying and amending repetitive phrases. They pinpoint redundancy and suggest alternatives, thus improving readability. For instance, powerful text generators equipped with editing capabilities can ensure the content is polished and engaging, free from the pitfalls of monotony.

Using these tools can elevate writing standards, making content more compelling for the audience.

Incorrect or Outdated Information

Another critical AI content mistake is the potential for incorrect or outdated information. AI systems often produce a mix of accurate and false information, leading to the risk of misinformation. This can have serious consequences, such as damaging credibility and misleading readers. For example, AI has been known to generate deepfake clips of politicians misbehaving, which can have real-world impacts.

Moreover, AI models do not inherently evaluate the correctness of the information they provide, focusing instead on generating probable responses based on their training data.

Regular updates and diligent fact-checking mitigate these AI content mistakes. AI’s training data limitations mean it may not have access to the latest information, resulting in outdated outputs. Updating AI systems and thorough fact-checking can prevent misinformation. This maintains the accuracy and reliability of AI-generated content, protecting the credibility of content creators.

Fact Checking AI Content Mistakes

Fact-checking is critical to ensuring the accuracy of AI-generated outputs. Cross-referencing AI-generated content with reliable human-created sources can help catch inaccuracies and prevent the dissemination of false information. Human oversight is indispensable in this process, as it provides the necessary checks to ensure factual correctness and relevance.

Diligent fact-checking significantly enhances the credibility and reliability of AI-generated content.

Regular Updates to Prevent AI Content Mistakes

Regular updates maintain the relevance and accuracy of AI-generated content. Outdated information can mislead readers and damage the credibility of the content creator. Consistently updating content ensures that it reflects the latest facts and insights, thereby maintaining its value.

Regular updates ensure high-quality content remains relevant and reliable.

Lack of Creativity and Originality in AI Content

AI-generated content often suffers from a lack of creativity and originality, which limits its effectiveness in engaging readers. Generative ai tends to produce generic outputs that mirror common themes and patterns derived from its training data. This reliance on established patterns results in AI content mistakes that lack a unique voice and fail to stand out in a saturated market. Without human intervention, AI-generated content can become repetitive and formulaic, missing the creative spark that captivates audiences.

Addressing these AI content mistakes requires human creativity. Human writers enhance AI-generated content with unique insights and personal anecdotes, adding emotional intelligence and depth. Combining AI efficiency with human creativity produces more engaging and high-quality content. This approach leverages the strengths of both, resulting in efficient and innovative content.

Human Creativity to Correct AI Content Mistakes

Human creativity is crucial in the content creation process, especially with AI tools. Human writers add unique insights and personal anecdotes, providing the emotional depth and contextual understanding that AI lacks.

Resources like thesauruses and writing aids diversify language and reduce repetitiveness, making content more engaging and original. This human touch is indispensable in creating content that resonates with readers on a deeper level.

Combining AI and Human Efforts to Avoid AI Content Mistakes

Integrating AI and human efforts in content creation leads to outstanding results. AI tools enhance human productivity, while human writers guide the creative direction. Leveraging AI for efficiency and human creativity for originality produces high-quality, engaging, and effective content.

This collaborative approach combines AI’s capabilities with the irreplaceable human touch, benefiting the content.

Poor Understanding of Reader Intent

AI often struggles to grasp reader intent, leading to AI content mistakes that may not meet audience needs or expectations. This can result in higher bounce rates and poor engagement metrics, as users quickly leave content that doesn’t resonate. AI-generated content lacking depth or substance negatively affects search ranking and user experience. Understanding reader intent allows for the creation of high-quality, relevant, and SEO-optimized content.

Thorough audience research and tailoring content to specific insights can significantly improve the relevance and effectiveness of AI-generated content. Understanding target demographic preferences and behaviors ensures content aligns with audience expectations and needs. This approach enhances engagement and improves overall content quality.

Audience Research to Correct AI Content Mistakes

Thorough audience research aligns content with target demographic needs and expectations. Tools like social media analytics provide valuable insights into audience behavior and preferences. Understanding audience interests and goals enables the production of more relevant and engaging content.

Tailored Content to Avoid AI Content Mistakes

Customizing content based on audience insights significantly enhances effectiveness. Tailored content more effectively engages readers and meets their specific needs, resulting in higher engagement and shares. Focusing on practical applications and avoiding jargon helps produce high-quality content that captivates the audience.

Limited Emotional Engagement

AI-generated content often struggles to evoke deep emotions, limiting its ability to connect personally with readers. This lack of genuine emotional connection can make content feel superficial and mechanical. Emotional engagement resonates with readers and motivates meaningful action. Human writers ensure content retains emotional depth and personal connection.

Storytelling techniques and adjustments in tone and style significantly enhance emotional engagement. Weaving relatable stories and experiences into the narrative creates a more immersive and emotionally resonant experience.

Storytelling to Correct AI Content Mistakes

Effective storytelling transforms data into engaging narratives that resonate with audiences. Conflict maintains audience interest and deepens emotional engagement in storytelling. Incorporate key business lessons with relatable stories and experiences, making the content more impactful and memorable.

Integrating storytelling techniques into AI-generated content ensures it is informative and emotionally engaging.

Tone and Style to Avoid AI Content Mistakes

Adjusting tone and style is essential for evoking the right emotions in readers. Aligning tone, style, and desired emotional response significantly influences audience perception and engagement.

Maintaining a consistent brand tone is challenging for AI, often resulting in AI content mistakes that misalign with desired messaging. Carefully adjusting tone and style enhances content effectiveness and ensures it resonates with the audience.

Issues with Flow and Transitions

AI-generated content often struggles to maintain a logical flow, making it difficult for readers to follow the narrative. Ineffective transitions disrupt the reading experience and confuse the audience. Flawed transitions in AI-generated content create a disjointed reading experience, detracting from overall quality and coherence.

A clear logical arrangement of ideas enhances coherence and effectively conveys the intended message. Transition words and phrases can significantly improve the readability of AI-generated text. Transition words create a more fluid and engaging reading experience by seamlessly connecting ideas.

Logical Structure to Correct AI Content Mistakes

A coherent structure ensures each part connects logically, enhancing overall clarity. This helps readers follow the narrative easily and understand the main ideas.

Organizing content with clear headings and subheadings guides the reader logically, improving readability and effectiveness.

Transition Words to Avoid AI Content Mistakes

Transition words seamlessly connect ideas, significantly improving readability. Transitional phrases enhance clarity and flow, making it easier for readers to follow the narrative.

Phrases like “in addition,” “however,” and “as a result” link sentences and paragraphs, creating a cohesive and engaging reading experience.

Ethical Concerns and Bias

AI systems can reflect and exacerbate biases in their training data, leading to unfair outcomes. This raises significant ethical concerns, as biased AI-generated content can propagate falsehoods and harmful stereotypes. Content creators must uphold ethical standards to avoid misinformation and plagiarism. Ensuring fairness in AI algorithms is a significant ethical challenge requiring ongoing attention and diligence.

Addressing these ethical concerns requires the use of diverse and inclusive datasets in AI training. This mitigates bias and improves the fairness of AI models. Establishing guidelines and ethical standards for AI-generated content prevents misinformation and upholds integrity.

Training Data to Correct AI Content Mistakes

Diverse and inclusive datasets mitigate bias in AI training and improve model fairness. Ensuring diverse perspectives and experiences are represented produces more accurate and respectable AI-generated content.

Inclusivity in training data creates fairer and more equitable AI outputs, crucial for maintaining credibility and integrity.

Ethical Standards in AI Content Mistakes

Establishing ethical standards prevents misinformation and upholds ethical practices. Content creators must adhere to these standards to avoid the propagation of false information and ensure the integrity of their work.

By maintaining high ethical standards, content creators can build trust with their audience and ensure that their content is reliable and credible.

SEO Optimization Challenges

Effective SEO is critical for increasing content visibility and impacting search rankings significantly. However, AI content mistakes often face challenges in SEO optimization, such as the lack of optimized elements like meta descriptions, URLs, and schema markups. Without proper SEO optimization, AI-generated content may not receive any organic traffic, rendering it ineffective. Additionally, duplicate content that offers no new information may lead to penalties from search engines, harming site ranking.

To overcome these AI content mistakes, it is essential to focus on keyword integration and crafting effective meta descriptions. By incorporating LSI keywords and ensuring that content aligns with user search intent, content creators can enhance their SEO efforts and improve search rankings.

Regular audits of internal links and ensuring proper internal linking can also boost SEO performance and enhance user experience.

Keyword Integration to Avoid AI Content Mistakes

Effective keyword integration is essential for enhancing search engine visibility and driving organic traffic. By incorporating LSI keywords into the content, creators can optimize for SEO and improve the chances of matching a user’s search intent. This not only helps in reaching a broader audience but also ensures that the content remains relevant and engaging.

Natural language processing tools can assist in identifying and integrating relevant keywords, thereby enhancing the overall SEO performance of AI-generated content.

Meta Descriptions to Correct AI Content Mistakes

Crafting effective meta descriptions is essential for increasing click-through rates on search engine results pages. Well-written meta descriptions convey the content’s value and entice users to click, thus enhancing overall visibility. For instance, using compelling and concise language in meta descriptions can significantly impact the click-through rate and improve the content’s performance in search results.

Ensuring that meta descriptions are optimized is a crucial step in the content creation process, especially when using AI tools for digital marketing and SEO.

Missed Opportunities for Internal Linking

Internal linking plays a crucial role in improving SEO, increasing page authority, and enhancing user navigation. However, AI content mistakes often generate isolated content without suggesting or incorporating internal links. This can reduce reader engagement and conversion opportunities, as users may not find related content easily. Enhancing internal linking in AI-generated content is essential for maximizing SEO benefits and ensuring a seamless user experience.

Strategic internal linking can significantly improve website navigation and help pages rank higher in search engine results. By leveraging AI to identify relevant internal links, content creators can optimize website structure and improve overall performance.

Strategic Linking to Avoid AI Content Mistakes

Strategic internal linking is crucial for enhancing navigation and SEO. AI tools can automatically find relevant internal links on a website, simplifying the linking process and enhancing content connectivity. Effective internal linking not only improves user experience but also aids in search engine optimization, helping pages rank higher.

By implementing strategic internal linking, content creators can ensure that users easily find related content, thereby increasing engagement and conversion opportunities.

Link Maintenance to Correct AI Content Mistakes

Regularly updating and maintaining internal links prevents errors and ensures a seamless user experience. Updating internal links ensures that they lead to current content, which is essential for maintaining site authority.

Regular audits of internal links are necessary to remove broken links and redirect users to relevant content. Effective link maintenance helps retain user engagement and improves overall website credibility, ensuring that users have a positive experience navigating the site.

Common AI Content Mistakes in AI-Generated Content Creation

AI-generated content creation is not without its common mistakes. AI often fails to recognize the difference between various types of user intent, which can lead to ineffective content. This struggle to interpret nuances in reader intent can result in AI content mistakes that do not meet user expectations. Additionally, the nature of training data and design focus on pattern generation can cause inaccuracies in AI-generated content. If AI produces incorrect information in specialized fields, it can erode trust, damage brand reputation, and even lead to legal consequences.

Common issues with AI-generated content include errors affecting readability, credibility, and SEO effectiveness. The potential for plagiarism is also a significant risk due to reliance on existing data. To avoid these AI content mistakes, it is essential to incorporate human oversight and continuously refine AI-generated content based on user feedback.

Lack of Human Touch

Human intervention is vital to mitigate known limitations of AI. AI systems often generate outputs that lack the depth and nuance that human oversight can provide. A human touch can enhance AI-generated content by adding emotional depth and contextual understanding that AI lacks.

Striking a balance between AI efficiency and the human touch can lead to higher quality content that resonates with readers and meets their expectations.

Ignoring User Feedback

Incorporating user feedback is crucial for improving content quality. Colleagues and friends offer valuable feedback. This feedback highlights both strengths and areas that need improvement. Consistent feedback loops allow creators to refine and adapt their content over time, ensuring it remains relevant and effective.

Implementing strategies such as surveys or discussion sessions to gather and apply user feedback can significantly enhance the quality and relevance of AI-generated content.

Summary

In summary, while AI has revolutionized the content creation process, it is not without its challenges. From lacking contextual understanding to struggling with emotional engagement, AI content mistakes often require human oversight and creativity to reach their full potential. By providing clear prompts, ensuring diligent fact-checking, and incorporating regular updates, content creators can mitigate the risks of incorrect or outdated information. Additionally, varying vocabulary and using editing tools can enhance the readability and engagement of AI-generated content.

Combining AI efficiency with human creativity and oversight leads to high-quality content that resonates with readers and meets their needs. Understanding reader intent, conducting thorough audience research, and tailoring content accordingly can significantly improve the relevance and effectiveness of AI-generated content. By addressing ethical concerns and ensuring SEO optimization, content creators can produce reliable, engaging, and high-ranking content. Ultimately, the key to successful AI-generated content lies in balancing the strengths of AI with the irreplaceable human touch.

Frequently Asked Questions About AI Content Mistakes

Why do AI content mistakes often lack contextual understanding?

AI content mistakes often lack contextual understanding because these models analyze keywords and instructions without fully grasping nuanced meanings, which can result in irrelevant or confusing output.

How can I prevent repetitive phrases in AI content mistakes?

To prevent repetitive phrases in AI content mistakes, utilize a diverse vocabulary and editing tools that highlight redundant expressions. This will enhance both readability and engagement.

What are the risks of using outdated information in AI content mistakes?

Using outdated information in AI content mistakes can mislead readers and significantly harm the credibility of the content creator. Therefore, it is crucial to regularly update content to ensure its relevance and accuracy.

How can human creativity improve AI content mistakes?

Human creativity enhances AI content mistakes by infusing them with unique insights, emotional depth, and personal anecdotes, resulting in more engaging and original material.

What are the ethical concerns associated with AI content mistakes?

Ethical concerns surrounding AI content mistakes primarily include bias in training data, the risk of misinformation, and issues of plagiarism. It is essential to ensure diverse datasets and adhere to ethical standards to mitigate these challenges.

The post Top AI Content Mistakes and How to Fix Them for Better Results appeared first on Done For You.

Sora AI is OpenAI’s groundbreaking text-to-video model, designed to generate high-quality, realistic video content from simple text prompts. For marketers, leveraging AI-generated video opens up a new world of possibilities—saving time, cutting costs, and enhancing audience engagement with minimal effort. It represents a major leap forward in AI-driven content creation, enabling marketers, entrepreneurs, and businesses to produce engaging video content without the need for extensive editing, expensive equipment, or deep technical skills.

For marketers, this means the ability to produce high-quality video content quickly and efficiently, without the typical constraints of traditional video production. Whether you’re a small business owner, course creator, or digital agency, Sora AI offers a new level of creative freedom and efficiency.

Why Sora Ai Is A Must Have For Marketers

As it’s been for years, video content is king. Businesses that effectively use video marketing see higher engagement, stronger brand recognition, and increased sales. However, traditional video production is often expensive, time-consuming, and requires technical expertise. That’s where Sora AI comes in—it democratizes video creation, allowing businesses of all sizes to produce high-quality content at scale.

Sora AI eliminates the barriers to entry by making professional-grade video accessible to everyone. Instead of hiring videographers, editors, and designers, businesses can generate engaging, AI-powered content in minutes. This not only saves resources but also enables rapid content iteration, ensuring that marketing campaigns stay fresh and relevant.

With Sora AI, even small teams and solo entrepreneurs can create high-impact marketing videos without breaking the bank. Whether it’s social media ads, explainer videos, or product promotions, AI-driven video production empowers marketers to reach their audience faster and more effectively than ever before.

Here’s why marketers should be paying attention:

• Cost-Effective Production – No need for expensive cameras, actors, or editing software.
• Speed and Efficiency – Generate professional-quality videos in minutes rather than days or weeks.
• Customization and Creativity – Tailor content to specific audiences with personalized, data-driven messaging.
• Scalability – Produce multiple videos for A/B testing, social media, and ad campaigns without exhausting resources.
• No Technical Expertise Needed – Anyone can create high-quality video content with simple text prompts.

By leveraging Sora AI, businesses can create attention-grabbing content that engages audiences and drives conversions.

How to Use Sora AI for Marketing

Sora AI offers businesses an easy and effective way to create high-quality videos, but using it correctly can determine the success of your campaigns. Many marketers dive in without a plan, but those who take a structured approach see the best results. Understanding your goals, defining a clear message, and refining your content strategy before using Sora AI ensures that every video serves a purpose.

One of the key factors in using Sora AI effectively is crafting a compelling text prompt. Since Sora AI generates videos based on your descriptions, the quality of your input directly impacts the output. Providing clear, detailed instructions about the visuals, tone, and messaging will help produce content that aligns with your brand’s needs.

Step-by-Step Guide to Using Sora AI for Marketing

Define Your Objective – Before creating a video, outline its purpose. Is it for brand awareness, engagement, or conversions? Identifying this will help you craft the right messaging and ensure your video serves a clear function.

Craft a Strong Prompt – Provide Sora AI with a detailed description of the video you want. For example, if you’re creating a product demo, specify the setting, mood, and key features to highlight. A vague prompt leads to generic content, while a precise prompt ensures a compelling final product.

Review and Refine – Sora AI can generate multiple versions of a video based on different prompts. Test variations to find what resonates best with your audience. Experiment with wording and structure until you get the perfect balance.

Enhance with Branding – Branding elements like logos, color schemes, and call-to-action overlays should be incorporated into every video. These elements make your content instantly recognizable and ensure consistency across all platforms.

Publish and Analyze – Once your video is live, track its performance. Look at engagement metrics, audience retention, and conversion rates to determine its effectiveness. Adjust future videos based on these insights for continuous improvement.

When used effectively, Sora AI can create visually stunning, impactful content that engages customers and boosts conversions.

How to Create the Perfect Sora Prompts

Mastering prompt creation is the key to unlocking the full potential of Sora AI. The better your prompts, the better the output. Follow these guidelines to create highly effective prompts that result in compelling video content:

Be Specific and Detailed

A vague prompt will lead to generic, uninspired results. Instead of saying, “Create a video of a person walking in the park,” try: “Generate a video of a young woman jogging through Central Park on a sunny morning, with birds chirping and a bustling background of cyclists and dog walkers.” The more detail you provide, the closer the AI’s output will match your vision.

Set the Mood and Tone

If you want your video to convey a specific feeling, include descriptive language that reflects the mood. Words like “dramatic,” “upbeat,” “inspiring,” or “cinematic” can help guide the AI in crafting the right ambiance for your content.

Incorporate Key Visual Elements

If you need specific imagery, mention it. Whether it’s a particular background, camera angle, or lighting style, including these elements in your prompt will help tailor the final video to your exact needs.

Use Examples for Clarity

If possible, reference existing videos, movies, or visual styles to guide the AI. For example, “Create a futuristic cityscape similar to Blade Runner, with neon lights and flying cars at night.” This helps Sora AI understand your expectations.

Iterate and Improve

Even well-crafted prompts may need tweaking. Run tests, analyze the results, and refine your inputs to get the best possible outcome. The more you experiment, the better you’ll understand how Sora AI interprets prompts, allowing you to optimize your future content.

By mastering these techniques, marketers can maximize Sora AI’s potential and produce high-quality videos that stand out.

Maximizing Sora AI for Business Growth

Sora AI isn’t just for creating videos—it’s a powerful tool for business expansion. Companies using AI-generated video for marketing, training, and customer engagement see improved efficiency and increased brand awareness. Leveraging AI to handle repetitive video creation tasks frees up time for strategy and scaling your business.

Businesses can use Sora AI to produce video content at a fraction of the cost of traditional production, making high-quality video marketing more accessible. Instead of spending thousands on video shoots, companies can generate stunning visuals within minutes, allowing them to reallocate budgets to other growth strategies.

Additionally, AI-driven video content enables brands to test different marketing approaches quickly. A/B testing variations of ads, landing pages, and product promos becomes seamless with AI-generated video, helping companies refine their messaging for maximum impact.

For businesses looking to expand into new markets, AI video translation features can remove language barriers, making it easier to reach international audiences. By localizing video content with AI-generated voiceovers or subtitles, brands can connect with customers worldwide without hiring translators or re-recording content.

The Future of AI in Video Marketing

As AI technology continues to evolve, tools like Sora AI will redefine how businesses approach video marketing. Companies that embrace AI-powered video early will have a competitive edge in content creation and customer engagement. AI-generated video allows brands to produce more content faster, enabling them to keep up with the growing demand for video marketing across social media, websites, and advertising platforms.

One of the biggest shifts in video marketing will be the personalization AI offers. With tools like Sora AI, businesses can create hyper-personalized video ads tailored to individual customers based on browsing history, purchase behavior, or demographic data. This means higher engagement rates and more effective ad spend.

AI-driven automation will allow brands to quickly repurpose content for multiple platforms. A single video can be reformatted for TikTok, Instagram, YouTube, and LinkedIn, ensuring that businesses maximize their reach without additional production costs.

As the technology continues to develop, we may see Sora AI integrating with AR and VR, allowing businesses to create immersive brand experiences without the need for expensive production studios. The future of AI in video marketing is limitless, and businesses that adopt these tools early will be positioned as industry leaders.

Final Thoughts on Sora AI

Sora AI represents a transformative shift in the way marketers create and distribute video content. By eliminating traditional barriers like cost, complexity, and production time, it enables businesses of all sizes to compete in an increasingly visual world. However, as with any tool, success comes down to strategy. Knowing when, how, and why to use Sora AI will determine whether it becomes an asset or just another tech novelty.

For marketers willing to experiment and optimize their approach, Sora AI is an unparalleled opportunity to elevate branding, storytelling, and customer engagement. The businesses that embrace it today will be the industry leaders of tomorrow.

FAQ About Sora AI

1. Is Sora AI free to use? Sora AI may have different pricing tiers, including free trials and premium features. Always check OpenAI’s official website for current pricing details.

2. Can I use Sora AI for commercial projects? Yes, businesses can use Sora AI for marketing campaigns, product promotions, and branded content.

3. How long can videos generated by Sora AI be? Currently, Sora AI is optimized for short to medium-length videos, but OpenAI may expand its capabilities in the future.

4. What industries benefit most from Sora AI? E-commerce, digital marketing, coaching, education, and real estate are just a few industries that can leverage Sora AI.

5. Can I edit Sora AI-generated videos? Yes, you can refine and enhance AI-generated videos using standard editing tools.

AI Isn’t the Future—It’s the Present. Are You Using It to Your Advantage?

Most business owners are either wasting time on tasks AI could handle or missing out on powerful automation because they don’t know where to start. If you want to free up hours in your week, increase revenue, and scale without burnout, AI is the answer –> but only if you use it the right way.

Let’s talk. Book a free strategy call, and we’ll walk through how AI can be integrated into your business to make you more efficient, profitable, and unstoppable.

Schedule Your Free Call Now

The post Is Sora AI The Future of Video Content Creation? appeared first on Done For You.

AI Art Tools are shaking things up in the creative world—and fast. Whether you’re an artist looking to experiment, a business owner needing quick visuals, or someone who just wants to have fun generating unique images, AI Art Tools make it easier than ever to create stunning visuals in seconds.

But with a flood of AI Art Tools out there, how do you know which one’s actually worth your time? More importantly, how do you get the best results? Let’s break it all down.

What Are AI Art Tools?

AI Art Tools use machine learning models—trained on millions of images—to generate new artwork based on text prompts, sketches, or even existing images. These tools analyze styles, colors, and patterns to create unique pieces of art that range from realistic portraits to abstract compositions.

And the best part? You don’t need to be an artist. AI levels the playing field, letting anyone create professional-looking visuals with just a few clicks.

Some AI Art Tools are designed for professionals who want high-resolution, editable images, while others focus on casual users who want to experiment with AI-generated creativity.

AI Art Tools isn’t random—it’s built on massive datasets that teach the AI how to mimic artistic styles, textures, and compositions. Many tools rely on deep learning algorithms that continuously improve, meaning the more they are used, the better and more refined their outputs become.

Additionally, these tools aren’t just generating something from nothing. They work by interpreting patterns in existing data and blending them in ways that feel unique. This is why the same text prompt can yield different results depending on the AI tool used—each platform has its own dataset and interpretation method.

How to Use AI Art Tools

Getting the most out of AI Art Tools isn’t just about typing a random phrase and hoping for the best. The quality of your results depends on how well you understand the tool’s capabilities and settings. Each AI generator has different features, and knowing how to adjust things like resolution, style, and creative parameters can make a huge difference.

One of the biggest mistakes beginners make is being too vague with their prompts. AI needs clear and descriptive input to generate the best output. If you simply type “a cat,” you might get something generic. But if you type “a highly detailed, photorealistic orange tabby cat sitting on a windowsill, bathed in warm golden sunset light,” you’ll get something far more compelling.

Using AI Art Tools is easier than you think. Here’s how to dive in and start creating like a pro (or at least have some fun experimenting):

1. Choose a Tool – Pick an AI art generator that aligns with your needs (we’ll cover the best options shortly).
2. Enter a Prompt – Type in a description of what you want the AI to generate. The more specific you are, the better.
3. Select a Style – Many AI Art Tools allow you to choose from various artistic styles, like photorealism, oil painting, anime, or cyberpunk.
4. Generate and Refine – Click generate and let the AI do its thing. Some tools let you tweak the results, adjust colors, or upscale the resolution.
5. Download or Edit – Once satisfied, save your artwork or enhance it further using other software like Photoshop.

Pro Tip: The best AI-generated art starts with a great prompt. Instead of “a futuristic city,” try “a neon-lit cyberpunk city at night with flying cars and digital billboards.” The more detail you give, the better the AI delivers.

Example Prompt for Stunning AI Art:

“A majestic white wolf standing on a snowy mountain peak, looking over a vast frozen landscape, illuminated by the Northern Lights in the night sky.”

This level of detail helps the AI understand exactly what you’re looking for, leading to much better results.

What Can AI Art Be Used For?

If you think AI Art Tools are just for messing around, think again. These tools are changing the game for businesses, entrepreneurs, and creatives—helping people produce high-quality visuals faster and cheaper than ever before.

One of the biggest advantages? No more waiting on designers or expensive agencies. Need an ad image for a campaign? A social media post? AI can generate what you need in seconds. And if you’re someone who constantly needs fresh content, AI Art Tools become a productivity powerhouse.

Beyond marketing, AI-generated art is transforming how creators and businesses develop visual assets. Whether it’s brainstorming concept art for a new project, designing t-shirts for an online store, or even crafting personalized illustrations for a book—AI gives you the power to create without traditional barriers.

• Branding & Marketing – Generate high-quality visuals for ads, social media, and product packaging instantly.
• Content Creation – Create unique images for blog posts, email campaigns, and digital content without hiring a designer.
• E-Commerce & Merch – Design AI-powered product images, t-shirts, and promotional materials for online stores.
• Game & Film Concept Art – Quickly bring creative ideas to life with AI-generated visuals for pre-production work.
• Personalized Client Work – Offer custom AI-generated illustrations, album covers, and book covers as part of a creative business.
• Inspiration & Experimentation – Use AI as a brainstorming tool to explore new styles and ideas without committing to expensive production.

Best AI Art Tools for Beginners

If you’re new to AI-generated art, here are some of the best tools to start with:

With so many AI Art Tools out there, it’s easy to feel overwhelmed. Some tools focus on photorealism, while others specialize in abstract or stylized art. The key is choosing the right tool for what you need—whether that’s social media content, business branding, or just experimenting for fun.

Beginners should look for AI Art Tools that are easy to use, produce high-quality images, and offer customization options. The tools below strike a balance between accessibility and creative control, making them perfect for anyone looking to dive into AI-generated art.

1. DALL·E 3 (Best for Business & Marketing Graphics)

DALL·E 3, developed by OpenAI, is ideal for entrepreneurs and businesses needing high-quality, professional visuals. It’s great for ad creatives, social media posts, and branding assets.

2. MidJourney (Best for Stylized & Unique Artwork)

MidJourney is the go-to for those who want striking, artistic, and unique imagery. Perfect for personal branding, social media content, and digital products.

3. Stable Diffusion (Best for Customization & Control)

As an open-source AI art tool, Stable Diffusion is great for users who want full control over their art creation, making it an excellent choice for advanced customization and branding projects.

4. Leonardo.Ai (Best for E-Commerce & Product Design)

Leonardo.Ai is designed for businesses that need product mockups, digital assets, and polished e-commerce imagery—without the high production costs.

5. Runway ML (Best for AI Video & Motion Graphics)

If you create video content, Runway ML is a must. It enables AI-driven video editing and animations, perfect for YouTube creators, marketers, and agencies.

Where to Go from Here

AI Art Tools are breaking down barriers, making creativity accessible to everyone, not just designers and digital artists. Whether you’re using them for business, personal projects, or just exploring new artistic possibilities, these tools can help you bring ideas to life in ways that weren’t possible before.

At the end of the day, the real magic happens when you combine human creativity with AI’s limitless potential. So, what are you waiting for? Pick a tool, experiment, and start creating. Who knows? You might just design something insanely cool.

FAQs About AI Art Tools

1. Are AI Art Tools free to use?

Some AI Art Tools offer free versions with limited features, while others require a subscription or pay-per-use model for higher-quality outputs and advanced options.

2. Can AI-generated art be used commercially?

Yes, but it depends on the tool’s terms of service. Some platforms allow full commercial use, while others may have restrictions, so always check the licensing agreement.

3. How can I make my AI-generated art look more professional?

Use detailed and specific prompts, refine images with manual editing tools, and experiment with different styles to achieve high-quality, unique visuals.

4. Will AI replace human artists?

AI is a tool, not a replacement. While it can assist in generating concepts and speeding up workflows, human creativity, storytelling, and artistic intent remain irreplaceable.

5. What’s the best AI art tool for beginners?

DALL·E 3 and MidJourney are great starting points due to their user-friendly interfaces and high-quality outputs. If you want customization, Stable Diffusion is a strong choice.

AI Isn’t the Future—It’s the Present. Are You Using It to Your Advantage?

Most business owners are either wasting time on tasks AI could handle or missing out on powerful automation because they don’t know where to start. If you want to free up hours in your week, increase revenue, and scale without burnout, AI is the answer –> but only if you use it the right way.

Let’s talk. Book a free strategy call, and we’ll walk through how AI can be integrated into your business to make you more efficient, profitable, and unstoppable.

Schedule Your Free Call Now

The post AI Art Tools: How to Use Them & Best Picks for Beginners appeared first on Done For You.

The only copywriting tip you’ll ever need isn’t about clever wording or persuasive tactics—it’s about

This psychological trigger is why the best copywriting tip doesn’t start with selling. It starts with deep understanding.

Why This Copywriting Tip Works

People don’t buy when they understand you—they buy when they feel understood. When your copy reflects their exact emotions, pain points, and desires, it creates an instant connection and positions you as the solution to their struggles.

Marketer Wyatt Woodsmall taught that if you can describe people’s problems better than they can, they’ll subconsciously believe you have the answer. This is a foundational copywriting tip that applies to every industry.

Additionally, this approach builds credibility and authority. When your audience recognizes that you understand their struggles at a deep level, they are far more likely to engage with your content, trust your recommendations, and ultimately invest in your products or services. Strong copy that speaks directly to a person’s pain points not only makes an emotional connection but also differentiates your brand from competitors who focus solely on selling features rather than understanding customer needs.

How to Apply This Copywriting Tip Effectively

1. Listen to Your Audience’s Exact Words

Great copywriting starts with listening. Pay attention to customer reviews, testimonials, and social media comments. Note the exact language they use to describe their challenges. When you use their words in your copy, it creates a strong emotional connection and makes them feel like you truly understand their struggles. This is a vital copywriting tip that ensures your message resonates.

Another effective way to gather insights is through direct conversations, such as interviews or surveys. Ask your audience about their biggest pain points and frustrations. The more detailed their responses, the better you can craft messages that resonate deeply. By mirroring their words, you make your copy feel personal and tailored specifically to them. Using this copywriting tip effectively builds stronger engagement.

Example: Instead of writing, “Struggling with time management?” use their own words:

“Do you ever feel like no matter how hard you work, your to-do list just keeps growing?”

2. Use Emotional Triggers

Another key copywriting tip is tapping into emotions. People make buying decisions based on how they feel rather than just logic. By addressing emotions like frustration, anxiety, or hope, you create a sense of urgency and connection that makes them more likely to engage with your offer.

To effectively use emotional triggers, identify the deeper emotional drivers behind your audience’s challenges. Are they feeling overwhelmed by too much information? Are they frustrated with slow progress? Once you know these emotions, you can craft copy that speaks directly to their feelings, making your message more compelling. This copywriting tip helps elevate your marketing impact.

Example: Instead of saying, “Get more leads for your business,” try:

“Tired of chasing leads that never convert? What if customers came to you, ready to buy?”

3. Paint a Clear Before-and-After Picture

Show your audience what life looks like before and after using your solution. When they can visualize the transformation, it becomes easier for them to see the value in what you offer. The contrast between their current struggles and the potential success they could achieve makes your solution more desirable. This is a highly effective copywriting tip for conversions.

A strong before-and-after story should be relatable and detailed. Instead of simply stating the benefits, illustrate them with real-world examples or success stories. This technique helps build credibility and trust, reinforcing that your solution works and can create tangible results. Leveraging this copywriting tip keeps your audience engaged.

Example:

• Before: Struggling with confusing marketing strategies, feeling stuck, constantly second-guessing every decision.
• After: Effortlessly attracting leads, growing your business with ease, and having complete confidence in your marketing plan.

This simple storytelling technique strengthens your message and makes your copy more persuasive.

Copywriting Mistakes to Avoid When Applying This Tip

Copywriting is a powerful tool, but even experienced marketers can make mistakes that weaken their message. Avoiding these pitfalls ensures your copy remains compelling, relevant, and effective. The key to great copy isn’t just about following the right strategies but also about eliminating the wrong ones. Let’s take a look at the most common mistakes to avoid when applying this copywriting tip.

Being Too Vague – Instead of saying “Are you tired of struggling?”, be specific: “Are you frustrated spending hours on content that no one reads?” Applying this copywriting tip makes your messaging more precise. Readers respond better when your message resonates with their personal experiences and struggles.

Jumping to the Solution Too Soon – Build trust first by demonstrating that you truly understand their problem before offering a solution. This copywriting tip ensures a stronger emotional connection. People don’t like feeling sold to immediately; they prefer knowing that the person offering a solution understands their situation deeply before presenting a fix.

Neglecting Emotional Language – Facts don’t sell. Feelings do. Ensure your copy triggers an emotional response. Implementing this copywriting tip can drastically improve engagement. People buy based on emotion and justify with logic, so your copy should aim to connect with their deepest desires, fears, and aspirations.

If you avoid these common mistakes, your copy will be more persuasive and resonate more deeply with your audience. The best copywriters constantly refine their approach, ensuring their words are clear, compelling, and emotionally engaging.

Testing and Refining This Copywriting Tip

Great copy isn’t just written—it’s tested, refined, and optimized over time. Even the most experienced copywriters never assume their first draft is perfect. Instead, they continuously analyze how their messaging resonates with their audience and make necessary adjustments to improve engagement and conversions.

One of the most effective ways to refine your copy is by paying attention to real-world data. Are people clicking your links? Are they responding emotionally to your messaging? If your copy isn’t producing the results you want, it might be time to tweak your approach based on audience insights and feedback.

Copywriting is never a one-and-done process. To improve your messaging:

• Run A/B tests on different problem-focused headlines. A strong copywriting tip is to always test and optimize.
• Gather feedback from your audience to see what resonates. This copywriting tip ensures your message stays relevant.
• Analyze engagement metrics to refine your messaging over time. Implementing this copywriting tip keeps your copy fresh and effective.

Final Thoughts on This Copywriting Tip

Mastering this copywriting tip means shifting from selling to understanding. When your audience feels truly understood, your copy becomes a conversation they want to continue.

So next time you write, don’t start with what you’re selling. Start with how your audience feels. Describe their struggles better than they can—and they’ll trust you have the solution. Applying this copywriting tip will make your content significantly more impactful.

Your Turn: How will you apply this copywriting tip? Try rewriting one of your headlines using this approach!

FAQs About This Copywriting Tip

Q: How do I know if I’m describing the problem effectively? A: If your audience reads your copy and thinks, “Wow, this is exactly what I’ve been struggling with,” then you’ve nailed it. Use surveys and feedback to refine your messaging. This copywriting tip will improve your ability to connect with your audience.

Q: What if my audience has multiple pain points? A: Prioritize the most urgent or emotionally charged problem first. Hook them with that, then introduce secondary issues. This copywriting tip ensures a focused and effective approach.

Q: How can I get better at applying this copywriting tip? A: Practice active listening, take notes from customer interactions, and analyze high-performing copy in your niche. Continuous improvement through this copywriting tip will enhance your messaging effectiveness.

The post The Copywriting Tip That Builds Instant Trust appeared first on Done For You.

A robust

In this article, we’ll explore the three pillars of a media strategy, paid, owned, and earned media, discuss their unique benefits and challenges, and provide actionable tips for integrating them into a cohesive plan.

What Is a Media Strategy?

A media strategy is the roadmap that guides how businesses communicate with their audience using various platforms and channels. It ensures that marketing efforts are cohesive, targeted, and effective. Instead of scattering messages across random channels, a media strategy aligns your goals with the best tools to reach your audience, maximizing impact and ROI. This planning process encompasses the selection of platforms, the development of messaging, and the timing of delivery.

At its core, a well-defined media strategy helps businesses connect with their audience in meaningful ways. It creates a unified approach to paid, owned, and earned media channels, ensuring consistent messaging across all touchpoints. By taking the time to define objectives and understand the target audience, businesses can craft strategies that resonate and drive measurable results. Whether you’re launching a new product or nurturing existing customers, a solid media strategy lays the foundation for success.

 A media strategy helps businesses:

• Define objectives, such as increasing brand awareness or driving conversions.
• Determine the best mix of paid, owned, and earned media.
• Allocate resources and budget effectively.
• Optimize campaigns for maximum impact.

The ultimate goal is to create a consistent and engaging experience for your audience across all touchpoints, reinforcing your brand message and driving measurable results.

The Three Pillars of a Media Strategy

To build a successful media strategy, you need to understand and leverage three distinct media types: paid, owned, and earned media. Each plays a unique role in your marketing ecosystem.

Paid Media: Expanding Your Reach with Targeted Advertising

Paid media includes all the channels where you invest money to promote your brand. Examples include:

• Search Engine Ads: Google Ads to appear in search results.
• Social Media Ads: Sponsored posts on platforms like Facebook, Instagram, and LinkedIn.
• Display Ads: Banner ads on websites to boost visibility.

Why Paid Media Matters:
Paid media accelerates your reach and ensures your message gets in front of the right audience. By using data-driven targeting, you can attract customers at every stage of the buyer’s journey.

Challenges:
Paid media can be costly, and the competition is fierce. Without careful optimization, campaigns can quickly drain your budget without delivering the desired ROI.

Owned Media: Building Your Digital Assets

Owned media refers to the channels and content you control entirely, such as:

• Your website or blog.
• Email newsletters.
• Social media profiles.

Why Owned Media Matters:
Owned media allows you to establish a strong online presence while maintaining complete control over the messaging and user experience. It’s cost-effective and provides a platform to nurture long-term customer relationships.

Challenges:
The main limitation is distribution. Unlike paid media, reaching a larger audience often requires time and effort, such as search engine optimization (SEO) or organic social media growth.

Earned Media: Leveraging Third-Party Validation

Earned media includes any content about your brand that is created and shared by others. Examples include:

• Online reviews.
• Mentions in news articles.
• Social media shares and user-generated content.

Why Earned Media Matters:
This type of media builds trust and credibility, as it comes from unbiased third parties. A glowing review or a viral tweet can significantly boost your brand reputation.

Challenges:
You have little to no control over earned media. A negative review or unfavorable mention can harm your brand, and gaining significant exposure often requires sustained effort in building relationships.

Crafting a Balanced Media Strategy

Creating a balanced media strategy requires careful consideration of your goals and the channels that will best support them. A strong balance involves integrating paid, owned, and earned media into a seamless plan that amplifies your message. Paid media offers instant visibility, owned media ensures long-term control, and earned media builds credibility through third-party endorsements.

To achieve balance, it’s essential to understand the unique strengths of each type of media. Paid campaigns can quickly generate traffic, but they need to be supported by engaging owned media like blogs or social posts to keep the audience engaged. Similarly, earned media builds trust and reinforces the messaging across paid and owned efforts. By strategically blending these elements, businesses can create a holistic approach that ensures every dollar and effort spent drives maximum results.

Here’s how:

Set Clear Goals

Define specific objectives for each media type. For instance:

• Use paid media to generate immediate traffic and leads.
• Focus owned media on educating and nurturing your audience.
• Leverage earned media to build trust and social proof.

Allocate Resources Wisely

Distribute your budget based on your goals and audience behavior. A business targeting millennials might prioritize Instagram ads (paid) and TikTok content (earned), while a B2B company could focus on LinkedIn (owned and paid).

Optimize Continuously

Track performance metrics such as:

• Conversion rates for paid media.
• Engagement rates for owned media.
• Sentiment analysis for earned media.

Regularly adjust your strategy based on these insights to maximize results.

Measuring the Success of Your Media Strategy

Success isn’t just about launching campaigns… it’s about ensuring they deliver the intended outcomes. Metrics like ROI, engagement rates, and lead conversions are essential in determining whether your media strategy is working. By closely monitoring these indicators, you can identify what’s effective and refine underperforming areas to align with your goals.

Equally important is understanding qualitative feedback, such as customer sentiment and brand perception. While quantitative data highlights measurable results, qualitative insights provide context, showing how your audience feels about your messaging. Together, these metrics allow businesses to paint a comprehensive picture of their strategy’s success, helping refine campaigns for sustained growth.

Key metrics include:

• Paid Media: Click-through rates, cost-per-click, and return on ad spend.
• Owned Media: Website traffic, time on page, and email open rates.
• Earned Media: Number of brand mentions, share of voice, and audience sentiment.

Use tools like Google Analytics, HubSpot, or Hootsuite to track these metrics and make data-driven decisions.

Common Mistakes to Avoid

Many businesses falter by over-investing in one media channel while neglecting others. For example, relying solely on paid ads might generate traffic but fail to build trust or long-term relationships. A balanced approach ensures no single channel dominates at the expense of the others, providing a robust and sustainable media strategy.

Another common mistake is failing to define clear objectives. Without actionable goals, campaigns lack focus and direction, leading to wasted resources. Similarly, skipping audience research can result in mismatched messaging that fails to resonate. By taking the time to understand your target audience and establish measurable goals, you can avoid these pitfalls and ensure your media strategy delivers meaningful results.

Watch out for these pitfalls when implementing your media strategy:

• Over-reliance on Paid Media: Don’t neglect owned and earned media, as they provide long-term value.
• Inconsistent Messaging: Ensure a seamless experience across all channels to avoid confusing your audience.
• Neglecting Analytics: Regularly review performance data to identify opportunities for improvement.

Final Thoughts

A well-crafted media strategy is essential for navigating the complexities of digital marketing. By effectively integrating paid, owned, and earned media, you can create a balanced approach that amplifies your reach, builds trust, and drives measurable results. Remember, the key to success is ongoing optimization, regularly analyze your performance, adapt to changing trends, and refine your strategy to stay ahead.

Ready to take your media strategy to the next level? Start by evaluating your current efforts and identifying areas for improvement. With the right approach, you’ll transform your marketing efforts into a powerful engine for growth.

FAQs About Media Strategy

1. What is a media strategy?
   A media strategy is a plan for using paid, owned, and earned media channels to achieve specific marketing goals, such as increasing brand awareness or driving sales.
2. Why is a balanced media strategy important?
   Balancing paid, owned, and earned media ensures you leverage the strengths of each channel, creating a cohesive and effective marketing approach.
3. How do I measure the success of my media strategy?
   Track metrics like conversion rates, engagement rates, and brand mentions. Use analytics tools to assess performance and make data-driven adjustments.
4. What are the biggest challenges in implementing a media strategy?
   Challenges include budget constraints, maintaining consistent messaging, and keeping up with ever-changing digital trends.
5. Can a media strategy work for small businesses?
   Absolutely! A tailored media strategy can help small businesses maximize their reach and ROI, even with limited resources.

The post Media Strategy Breakdown for Beginners appeared first on Done For You.

As AI-generated content becomes more integrated into our daily lives, questions about trust and authenticity are taking center stage. Google AI open sourced its watermarking tool, SynthID, to help developers and businesses ensure transparency and accountability in AI-generated content. This innovation isn’t just a technical milestone—it’s a step toward building trust and accountability in the AI space.

By making SynthID available to the public, Google is setting a new standard in responsible AI development. Let’s break down what this means for developers, businesses, and the broader conversation around responsible AI.

What Is SynthID and Why Does It Matter?

SynthID is Google’s watermarking tool that embeds an invisible, detectable signature into AI-generated content, such as text, images, audio, and video. Unlike visible watermarks, this technology works at a deeper level, subtly altering probability scores during the content generation process without compromising quality, creativity, or accuracy.

For example, when an AI predicts the next word in a sentence, SynthID adjusts the probability of specific word choices. These adjustments are imperceptible to humans but detectable by specialized software. Over a single sentence, this could mean dozens of adjusted tokens; over a full page, hundreds. The result? A digital “fingerprint” embedded in the content that helps identify its AI origins.

Why Open-Sourcing SynthID Is a Big Deal

By open-sourcing SynthID through its Responsible Generative AI Toolkit, Google has made this powerful tool available to the wider developer community. This decision could have far-reaching implications for the AI industry:

1. Empowering Developers to Build Responsibly
   Open access means other generative AI developers can integrate SynthID into their large language models (LLMs). This democratizes the technology, ensuring that smaller organizations, not just tech giants, can contribute to building more trustworthy AI ecosystems.
2. Combating Misinformation and Misuse
   AI-generated content has already been used for spreading political misinformation and creating harmful content like nonconsensual deepfakes. By making SynthID widely available, Google is equipping developers with tools to counteract these threats and foster accountability.
3. Setting a Standard for Transparency
   Governments are starting to regulate AI-generated content, with places like China and California already moving toward mandatory watermarking. SynthID’s open-source availability could pave the way for global adoption of watermarking as an industry standard.

How Does Google AI Open Sourced SynthID Work?

Every time an AI generates text, it predicts the next most likely token (a word, character, or part of a phrase). SynthID tweaks these predictions slightly, creating a detectable pattern in the final output.

For instance, given the prompt:
“My favorite tropical fruits are __.”

The model might predict:

• Mango (60%)
• Papaya (25%)
• Durian (10%)
• Lychee (5%)

SynthID adjusts these probabilities without affecting the sentence’s quality, making it possible to detect AI-generated text, even if it’s been cropped, paraphrased, or slightly edited.

These subtle adjustments don’t impact the overall readability of the text, but they provide a unique digital fingerprint. This fingerprint can later be identified through detection tools to verify the content’s origin. This process ensures that even modified or slightly rewritten content retains identifiable traces of its AI origin.

Additionally, SynthID operates invisibly, ensuring the text looks and feels natural to human readers. Its innovative design has been optimized to avoid diminishing the creativity or authenticity of the generated output, making it a valuable tool for maintaining content integrity.

Limitations of SynthID

While SynthID is a breakthrough, it’s not without its challenges:

• Short Text Struggles: SynthID works best on longer content. Short sentences or phrases may lack enough adjusted tokens for detection.
• Content Rewriting: Rewritten or heavily paraphrased text can sometimes bypass detection.
• Translation Issues: Content translated into other languages poses additional challenges for watermarking.

Another limitation lies in the difficulty of retroactively applying SynthID to existing content. Content that was generated prior to SynthID’s integration won’t carry the watermark, making it challenging to identify past AI-created outputs. This limits its immediate application to future AI developments.

Moreover, as technology evolves, adversarial techniques to bypass watermarking may emerge. SynthID will require ongoing updates and collaboration with the broader AI community to remain effective and secure against such efforts.

What Are the Business Applications of SynthID?

SynthID offers a variety of applications for businesses, helping them adopt more transparent and responsible AI practices. Here are a few ways it can be used:

• Content Creation: Businesses can watermark their AI-generated blogs, videos, or social media posts to maintain credibility and transparency with their audiences.
• Regulatory Compliance: As governments introduce regulations requiring AI watermarking, SynthID can ensure your business stays ahead of the curve.
• Fraud Prevention: Detecting AI-generated content helps businesses identify fraudulent use of their intellectual property or prevent misrepresentation.

Businesses can also use SynthID to build customer trust. By openly marking AI-generated content, they can demonstrate a commitment to ethical practices and transparency. This can be particularly impactful in industries where trust is critical, such as finance, healthcare, and education.

Furthermore, SynthID can be leveraged in marketing campaigns to distinguish between AI-enhanced and human-created content. This dual approach enables businesses to communicate the strengths of both types of content, ensuring clarity and engagement with their audiences.

The Role of SynthID in Ethical AI Development

Google’s open-sourcing of SynthID goes beyond technology—it’s a statement about the future of AI ethics. As AI becomes more prevalent, the importance of fostering responsible practices grows. SynthID contributes by:

• Promoting transparency in how AI content is created and shared.
• Encouraging collaboration among developers to create more effective tools for detection.
• Setting a precedent for ethical AI development that prioritizes trust and safety.

Ethical AI development isn’t just about creating tools; it’s about shaping behaviors. By embedding tools like SynthID into their workflows, businesses can demonstrate a commitment to transparency, accountability, and ethical practices. This helps build a stronger relationship with their users and the broader public.

Additionally, tools like SynthID enable industries to collectively adopt better standards, reducing the misuse of AI across sectors. This collective effort supports a healthier, more sustainable AI ecosystem that benefits everyone.

Final Thoughts on Google Open Sourced AI 

Google’s decision to open-source SynthID isn’t just a technical milestone—it’s a bold step toward creating a more transparent and trustworthy AI ecosystem. While it’s not perfect, this technology serves as a foundation for future advancements in responsible AI development.

As businesses and developers adopt SynthID, they’ll be contributing to a larger movement toward ethical AI practices. This effort not only enhances trust but also paves the way for innovative applications that prioritize accountability.

Google AI open sourced SynthID to make AI content identification more accessible, paving the way for a transparent, trustworthy digital future. If you’re interested in learning more about SynthID and how it could impact your business, click here to dive deeper into the details and explore its potential applications.

FAQs About Google AI Open Sourced

1. What is SynthID?
SynthID is a watermarking tool developed by Google that embeds detectable yet invisible markers into AI-generated content like text, images, audio, and video.

2. Why did Google open-source SynthID?
Google aims to make SynthID accessible to developers worldwide to encourage responsible AI development and help combat misuse of AI-generated content.

3. How does SynthID work?
SynthID adjusts probability scores in the content-generation process, embedding an invisible signature that can be detected by specialized software but is imperceptible to humans.

4. What are SynthID’s limitations?
While powerful, SynthID struggles with detecting short text, heavily rewritten content, and translations.

5. Can small businesses use SynthID?
Yes! The open-source nature of SynthID makes it accessible to businesses of all sizes, allowing even small startups to integrate AI watermarking into their workflows.

6. Why is watermarking AI content important?
Watermarking ensures transparency, combats misinformation, and builds trust by clearly identifying AI-generated content.

7. Is SynthID compatible with all AI models?
SynthID is designed for large language models (LLMs) and can be adapted by developers to fit various frameworks.

8. What’s next for SynthID?
Google plans to continue refining SynthID and encourages the global developer community to innovate and expand its applications.

The post Google AI Open Sourced Watermarking Tool for Content appeared first on Done For You.

Advertorial examples are a powerful marketing tool, blending engaging storytelling with promotional content. They create meaningful connections with readers while driving action. In this article, we’ll showcase 10 exceptional advertorial examples, highlighting their unique approaches and why they stand out.

The old ways of digital marketing have lost their impact. Banner ads are often overlooked, barely registering with audiences who scroll past them without a second glance. For brands to make an impact, they need to offer more value—something beyond a quick sales pitch.

Advertorials bridge this gap by providing content that feels meaningful and authentic. They tell a story, offer solutions, or engage the reader on a deeper level. Unlike traditional advertisements, advertorials don’t scream for attention—they invite it. Let’s explore why this form of content marketing has become a cornerstone for brands seeking to build genuine connections.

What Makes a Good Advertorial?

Customers today expect more than just a product or service—they seek brands that resonate on a personal level. A good advertorial is an opportunity to create that connection. By combining useful information, storytelling, and subtle promotion, advertorials become more than just marketing—they become conversations. Effective advertorial examples highlight how this balance can be achieved.

Here are a few characteristics that make a good advertorial:

• Relevance and Value: The content addresses a real need or question the audience has.
• Authenticity: The tone is relatable, and the brand comes across as trustworthy.
• Engaging Narrative: It tells a story that draws readers in and keeps them engaged.
• Subtle Promotion: While the message is clear, it never feels pushy or sales-driven.

By focusing on these elements, brands can craft advertorials that not only attract attention but also leave a lasting impression. The best advertorial examples reflect this balance perfectly.

Advertorial Design Best Practices

Design plays a critical role in an advertorial’s effectiveness. The aim is to create a seamless experience where readers feel they’re engaging with meaningful content rather than an obvious ad. This requires thoughtful design choices that align with the brand and its message. Strong advertorial examples often follow these practices:

• Inform, Don’t Sell: A successful advertorial should focus on educating or entertaining the audience while weaving in promotional elements naturally.
• Visual Momentum: Incorporate dynamic visuals, such as animations, infographics, or custom illustrations, to keep the reader engaged.
• Consistent Tone and Branding: Ensure the voice and design match the brand’s identity and fit within the platform hosting the content.
• Balanced Layout: Avoid overcrowding with graphics or overwhelming blocks of text. The right balance between visuals and copy creates an inviting and digestible piece of content.

This balance makes advertorials stand out, delivering value while reinforcing brand identity. The result? Content that readers not only enjoy but also trust. Advertorial examples listed below showcase how to achieve this harmony.

10 Immersive Advertorial Examples to Inspire Your Marketing

Since the medium is so flexible, there are a variety of inspiring advertorial examples out there to draw from. We’ve analyzed ten different approaches to break down their design and showcase what’s possible with this highly creative content format.

1. AARP and TIME: “Care at Home”

Link: Read here

This advertorial by AARP on TIME focuses on solutions for aging in place. It skillfully combines personal stories with actionable advice, creating a narrative that resonates with families navigating elder care decisions. By addressing a sensitive topic with empathy, it builds trust and positions AARP as a helpful resource.

What makes this advertorial stand out is its emotional depth and practicality. The use of real-life scenarios allows readers to connect with the content on a personal level, while the actionable tips provide immediate value. AARP effectively demonstrates its expertise and commitment to addressing the challenges of caregiving. This is one of the best advertorial examples in health and wellness.

2. Shift on TechCrunch: “Too Many Tabs? Dodge the Toggling Tax”

Link: Read here

Shift’s advertorial on TechCrunch targets productivity enthusiasts by offering a solution to tab overload. The piece educates readers about the “toggling tax” and demonstrates how Shift’s browser eliminates this common pain point, blending technical insights with relatable scenarios.

The strength of this advertorial lies in its ability to address a universal productivity issue while showcasing the product’s unique value proposition. By highlighting a problem that many readers experience daily, Shift creates an immediate connection, positioning itself as the go-to solution for enhanced efficiency. This makes it one of the most relatable advertorial examples in the tech space.

3. Newsweek: “The Multibillion-Dollar Cost of Incivility”

Link: Read here

This advertorial explores workplace dynamics, shedding light on the financial and cultural costs of incivility. Newsweek collaborates with experts to offer actionable strategies, positioning itself as a source of thought leadership while promoting relevant tools for workplace improvement.

The advertorial succeeds by combining hard-hitting data with practical advice. The inclusion of expert insights not only builds credibility but also offers readers tangible takeaways to improve their own workplace environments, enhancing engagement and trust. It’s an ideal example of how advertorial examples can blend research with actionable content.

4. AllBusiness: “Financial Tools for Small Businesses”

Link: Read here

Targeted at entrepreneurs, this advertorial provides a comprehensive guide to financial tools. It balances educational content with subtle promotion, ensuring readers leave with practical knowledge and an interest in the featured products.

What sets this example apart is its straightforward, solution-oriented approach. By addressing common financial pain points for small business owners, the content establishes AllBusiness as a reliable source of guidance, driving trust and interest in the promoted tools. It’s a shining illustration of advertorial examples catering to the entrepreneurial community.

5. Metro Parent: “What Every Kid Should Get for the Holidays”

Link: Read here

This holiday-themed advertorial on Metro Parent blends product recommendations with heartfelt storytelling. By focusing on family-friendly gifts, it captures the emotional essence of the holiday season while subtly promoting partner brands.

The emotional appeal and seasonal relevance of this advertorial make it particularly effective. By weaving relatable family moments into the narrative, Metro Parent creates a compelling context for its recommendations, fostering both engagement and conversion. This is one of the most heartwarming advertorial examples in the lifestyle space.

6. Cunard on The Telegraph: “Chef’s Culinary Residencies”

Link: Read here

Cunard’s partnership with The Telegraph showcases its luxury cruises through the lens of culinary excellence. Highlighting exclusive chef residencies, the piece appeals to food enthusiasts and travelers seeking unique experiences.

This advertorial stands out by aligning Cunard’s luxury brand image with a specific interest—culinary travel. The detailed descriptions of chef experiences add depth, making the content both aspirational and informative, which is perfect for its target audience.

7. Stylist: “AI Advice and Productivity Tips”

Link: Read here

This advertorial merges career advice with cutting-edge AI tools. By offering actionable tips, it engages professionals looking to enhance productivity while seamlessly introducing AI solutions that align with their needs.

The combination of timely advice and innovative solutions makes this advertorial highly effective. By addressing a growing interest in AI tools for career development, Stylist creates value for readers while driving awareness for the featured technologies.

8. People Magazine: “Online Shopping Tools”

Link: Read here

Appearing on People Magazine’s site, this advertorial blends seamlessly with editorial content. By positioning online shopping tools as must-haves for savvy shoppers, it offers practical tips while integrating affiliate promotions.

The seamless integration into the site’s regular content enhances its credibility. By providing actionable advice alongside promotional elements, the advertorial creates a win-win scenario for readers and advertisers alike. This is one of the most user-friendly advertorial examples.

9. Brightspot on TechCrunch: “Protecting Your Content Platform”

Link: Read here

Brightspot’s advertorial highlights the importance of cybersecurity for businesses. Published on TechCrunch, it combines urgency with solutions, addressing a critical issue while promoting Brightspot’s expertise.

This advertorial excels by tapping into a timely and relevant topic. The urgency surrounding cybersecurity threats makes the content compelling, while the clear presentation of solutions builds trust and positions Brightspot as a leader in the field.

10. Buzzfeed: “Tips for Dog Parents Returning to Work”

Link: Read here

This Buzzfeed advertorial offers practical advice for pet owners managing work-life balance. By providing solutions for dog parents, it creates an emotional connection while promoting pet care products.

What makes this advertorial effective is its relatability and emotional appeal. By addressing a common concern among dog owners, Buzzfeed engages its audience on a personal level while seamlessly integrating relevant product promotions. This is one of the most relatable advertorial examples in the pet care industry.

Learn From These Advertorial Examples

These 10 advertorial examples demonstrate the power of blending storytelling with subtle promotion. Whether you’re in tech, health, or retail, creating authentic, engaging content that resonates with your audience can drive meaningful results. Learn from these examples to craft your own compelling advertorials that educate, inspire, and convert.

The post Advertorial Examples: 10 Great Case Studies to Learn From appeared first on Done For You.

In today’s crowded digital space, getting your audience’s attention is harder than ever. Banner ads are ignored, pop-ups are closed, and traditional marketing methods often miss the mark. Enter advertorial marketing, a strategy that blends the informative nature of editorial content with the persuasive power of advertising. But what exactly is advertorial marketing, and why is it such a game-changer for brands?

Let’s break it down and explore how this hybrid approach can create value for both readers and businesses.

What Is Advertorial Marketing?

At its core, advertorial marketing is the practice of creating content that looks and feels like an editorial article but is designed to promote a product, service, or brand. The term itself is a mashup of “advertisement” and “editorial,” and the key to a successful advertorial is striking the right balance between value-driven content and subtle promotion.

Unlike blatant ads that scream “buy now,” advertorials aim to educate, inform, or entertain the audience while gently guiding them toward a desired action—whether that’s making a purchase, signing up for a newsletter, or exploring a brand’s offerings.

Key Characteristics of Advertorials:

• Educational Tone: They often provide useful insights, tips, or solutions to a problem.
• Seamless Integration: Advertorials align with the publication’s style, ensuring they don’t feel out of place.
• Subtle Promotion: The focus is on adding value first, with the product or service naturally woven into the narrative.

Why Advertorial Marketing Works

Trust Through Value

Readers are more likely to engage with content that provides value—whether it’s answering a question, solving a problem, or offering actionable advice. By focusing on education or entertainment, advertorials build trust and credibility, making the audience more receptive to the promotional aspect.

Better Engagement

Studies show that people are more likely to read advertorials than traditional ads because they blend into the content they’re already consuming. Advertorials feel less intrusive and more organic, which keeps readers engaged longer.

Higher Conversions

When done well, advertorials can drive significant conversions. Why? Because they create a natural bridge between the reader’s interest and the solution your product or service provides.

Examples of Advertorial Marketing

Let’s bring this concept to life with a few examples:

1. Travel Industry:

The article titled “5 Keys to a Better Business Travel Experience“ published on Business Travel News highlights strategies for improving business travel while subtly promoting specific tools or services that align with these strategies. This approach ensures the content is both valuable and aligned with the sponsor’s offerings.

2. Tech Industry:

The article titled “How Embedding Technology is Revolutionizing AI and Contextual Advertising“ published on TechCrunch serves as an excellent example. This advertorial delves into how innovative embedding technology is shaping the future of advertising, aligning seamlessly with the sponsor’s expertise. Its detailed insights make it a valuable read for both tech enthusiasts and professionals looking to stay ahead.

3. Health & Wellness:

The article such as “Build Healthy Habits“ published on Healthline exemplifies how health-focused advertorials can effectively educate readers while aligning with a brand’s offerings. This piece not only provides actionable advice for creating sustainable habits but also subtly integrates a wellness program as a practical solution, making it both valuable and promotional in nature.

These examples illustrate how advertorials provide genuine value while promoting a brand in a non-pushy way.

How to Create Effective Advertorials

If you’re ready to incorporate advertorial marketing into your strategy, here’s a step-by-step guide:

1. Understand Your Audience

Great advertorials start with a deep understanding of your target audience. What are their pain points? What kind of content do they enjoy? The more you know, the easier it is to craft a message that resonates.

2. Prioritize Value Over Promotion

The golden rule of advertorial marketing is this: focus on providing value first. Whether you’re offering tips, insights, or solutions, ensure the content stands on its own even without the promotional elements.

3. Choose the Right Platform

Where you publish your advertorial matters. Partner with publications or platforms that align with your target audience to maximize relevance and reach.

4. Write Like an Editor

Ensure your advertorial matches the tone, style, and format of the publication. The more seamlessly it integrates, the more credible it will feel.

5. End With a Call-to-Action (CTA)

While the promotion should be subtle, every advertorial needs a clear next step. Whether it’s “learn more,” “get started,” or “find out how,” make sure your CTA aligns with the reader’s journey.

Common Mistakes to Avoid

1. Overtly Salesy Tone: An advertorial should never feel like a hard sell. The moment it’s too promotional, you lose the audience’s trust.
2. Lack of Value: If the content doesn’t educate, inform, or entertain, it’s just an ad pretending to be something more. That’s a quick way to alienate readers.
3. Ignoring Compliance: Be transparent about sponsored content. Disclose when a piece is paid for to maintain credibility and avoid legal issues.

Advertorials vs. Traditional Blogs: Key Differences

While advertorials and blogs share similarities, they serve different purposes. Blogs are typically educational or informational and aim to establish authority or build trust over time. Advertorials, on the other hand, are more focused on driving immediate action while still providing value.

Differences:

• Intent: Blogs prioritize education; advertorials balance education with subtle promotion.
• Tone: Blogs are purely editorial, whereas advertorials combine editorial style with advertising goals.
• CTA: Advertorials often include a direct call-to-action, while blogs may or may not.

Expanding the Scope: Integrating Advertorials Into Your Strategy

To make the most of advertorials, integrate them into a broader content marketing strategy. Pair them with:

• Email Campaigns: Use advertorials as lead magnets or nurture content.
• Social Media Ads: Promote your advertorials to reach a wider audience.
• Retargeting Campaigns: Drive prospects back to your website with advertorial-based ads.

Embrace the Power of Advertorial Marketing

Advertorial marketing isn’t just about blending in; it’s about standing out by providing real value in a way that connects with your audience. When executed well, it bridges the gap between advertising and storytelling, creating a win-win for both brands and readers.

As you define your marketing strategy, consider how advertorials could amplify your reach, build trust, and drive meaningful results. It’s not just about promoting a product; it’s about starting a conversation, solving problems, and creating lasting impressions.

Ready to redefine how you connect with your audience? Start crafting advertorials that don’t just inform but inspire.

FAQs About Advertorial Marketing

1. What’s the difference between an advertorial and a blog post?
While both aim to provide value, an advertorial subtly promotes a product or service, whereas a blog post is typically purely informational.

2. Are advertorials effective for all industries?
Yes! The key is tailoring the content to the audience and ensuring the promotion aligns naturally with the narrative.

3. Do advertorials need to be disclosed as ads?
Yes, transparency is crucial. Disclose paid content to maintain trust and comply with advertising regulations.

4. How long should an advertorial be?
Length depends on the platform and audience. However, aim to provide enough depth to inform and engage while staying concise.

5. What metrics should I track to measure success?
Focus on engagement metrics like time on page, click-through rates, and conversions to evaluate the impact of your advertorial.

The post Defining Advertorial Marketing: Bridging Value and Promotion appeared first on Done For You.

Let’s be honest: in today’s fast-paced digital landscape, capturing attention feels harder than ever. You’ve got just seconds to hook your audience and make them care about what you have to say. So how do you do it? By making your content not just informative but also memorable. And one of the most powerful ways to do that? Integrating movie clips into your video marketing strategy.

Movie clips tap into shared cultural memories, evoke strong emotions, and make your brand instantly relatable. Whether it’s a single iconic line or a moment that perfectly encapsulates your message, the right clip can turn a good campaign into an unforgettable one. But it’s not as simple as just plucking your favorite scene off YouTube. To do this right, and legally, you need a solid game plan.

Here’s how to level up your video marketing strategy with movie clips while staying focused on your goals and maintaining professionalism.

Why Movie Clips Can Transform Your Video Marketing Strategy

They Boost Engagement by Tapping Into Shared Experiences

Think about this: when someone hears, “I’ll be back” from The Terminator, they immediately connect it with resilience and determination. Using culturally resonant moments like this instantly grabs attention and keeps your audience hooked. Familiarity creates connection, and connection drives engagement.

They Simplify Complex Ideas

Sometimes you need to explain a tricky concept, but words alone won’t cut it. A quick scene from a film can act as a metaphor, making your message crystal clear. For instance, a clip from The Pursuit of Happyness showing the protagonist’s relentless drive can help you illustrate perseverance in a way words simply can’t.

They Entertain While Informing

Let’s face it… we’re all competing for attention. Adding an entertaining element, like a well-placed movie scene, makes your audience more likely to watch your content all the way through.

Where to Find the Right Clips for Your Video Marketing Strategy

1. YouTube: The Giant Toolbox
   
   YouTube’s massive library makes it a treasure trove for finding movie clips. You can search by movie, scene, or even specific quotes. But remember, legality varies—you’ll need to cross-reference with copyright rules. 
2. Archive.org: For Nostalgic, Public Domain Gold
   
   If your brand thrives on vintage vibes, Archive.org is the perfect place to find public domain footage. From classic films to old-school news reels, there’s plenty to work with. Just know the library leans heavily toward older content. 
3. Clip.cafe: The Marketer’s Secret Weapon
   
   This platform is a dream for marketers. With advanced search filters, you can find clips by dialogue, actor, or even theme. Everything is categorized, high-quality, and optimized for professional use, making Clip.cafe ideal for a polished campaign.

How to Use Movie Clips Strategically in Your Video Marketing Strategy

1. Align Clips With Your Brand Message
   
   Every clip you use should reinforce your message. If you’re launching a campaign about overcoming challenges, a scene from Rocky training for his fight could amplify your story. 
2. Create Emotional Peaks
   
   Movie clips work best when they amplify the emotional highs and lows of your message. Think of them as the punchline or exclamation point that leaves a lasting impression. 
3. Stay Legal
   
   This one’s non-negotiable. Platforms like Clip.cafe prioritize copyright-safe clips, so you don’t have to worry about compliance. Always double-check licensing agreements to avoid legal headaches.

Beyond Movie Clips: Building a Holistic Video Marketing Strategy

While movie clips can be a powerful tool in your video marketing arsenal, they are most effective when integrated into a broader, well-rounded strategy. Here’s what you need to think about:

1. Storytelling That Resonates
   
   A great video marketing strategy begins with storytelling. Audiences connect with stories that evoke emotion—whether it’s hope, excitement, or inspiration. Movie clips can amplify these emotions, but the core narrative needs to resonate with your audience. Start with a story that aligns with your brand’s mission and values, and weave the clips into the larger arc to amplify the message. 
2. Consistent Branding
   
   Every video should reflect your brand’s identity. From color palettes to tone of voice, consistency is key to building trust and recognition. Choose clips that fit naturally within your brand’s vibe. For instance, a playful brand might lean toward lighthearted, humorous clips, while a luxury brand might use elegant, cinematic moments. 
3. Clear Objectives and Calls to Action
   
   Your videos need a purpose. Are you driving traffic to your website? Encouraging sign-ups? Building brand awareness? Make sure every clip, transition, and narrative supports that goal. And don’t forget the call to action: whether it’s a clickable link or a verbal prompt, guide your audience toward the next step.

The Tools That Make It Easier

Creating a successful video marketing strategy doesn’t have to feel overwhelming. The right tools can simplify the process and improve the quality of your content. Here’s how:

1. Clip.cafe: The Go-To Platform for Marketers
   
   Clip.cafe’s advanced search capabilities make finding the perfect scene incredibly efficient. Whether you need a specific quote or a theme-based clip, this platform helps you locate high-quality, copyright-safe content quickly. It’s a game-changer for marketers who value both quality and legality. 
2. Project Management Tools
   
   Managing multiple video projects can be chaotic without the right organizational system. Platforms like Trello or Asana allow you to track your progress, collaborate with your team, and ensure deadlines are met—keeping your marketing efforts streamlined and efficient. 
3. Video Editing Software
   
   A great marketing video is only as good as its editing. Software like Adobe Premiere Pro, Final Cut Pro, or even Canva’s video editor allows you to seamlessly integrate movie clips with your own footage, ensuring a polished final product. Many tools also offer templates and effects that align with your brand’s aesthetic. 
4. Analytics Platforms
   
   Understanding how your audience engages with your videos is critical for fine-tuning your strategy. Use tools like Google Analytics, YouTube Insights, or third-party platforms to measure view times, click-through rates, and overall performance.

By incorporating these tools into your process, you’ll not only save time but also ensure your videos are both impactful and efficient.

Incorporating Copyright Compliance into Your Video Marketing Strategy

When incorporating movie clips into your video marketing strategy, ensuring compliance with copyright laws is a critical step. Using copyrighted material without proper permissions can lead to legal complications, fines, and even damage to your brand’s reputation. Here’s what you need to know to stay on the right side of the law while creating impactful content.

Understanding Copyright Basics

Copyright protects the intellectual property of creators, including filmmakers. This means that using clips from movies or other media without authorization is generally prohibited. Even if the content is readily available online, like on YouTube, it doesn’t mean it’s free to use.

Leveraging Platforms for Fair Use Clips

Platforms like Clip.cafe offer a curated library of clips designed with creators in mind. These clips often fall under fair use guidelines, which allow limited use of copyrighted material for purposes such as commentary, criticism, or parody. However, fair use is a legal gray area and varies depending on jurisdiction and the specifics of the use case.

Tips for Staying Legal

1. Use Public Domain Footage: Some older films and clips have entered the public domain and can be used freely without legal repercussions. Platforms like Archive.org specialize in public domain content. 
2. Seek Licensing Agreements: If you want to use a specific clip, consider obtaining a license. Many studios and distributors offer licensing options for marketing purposes. 
3. Transformative Use: Ensure your use of the clip adds new value or meaning, such as commentary or educational purposes. This can help strengthen a fair use claim. 
4. Consult Legal Experts: When in doubt, consult a legal professional who specializes in intellectual property to ensure your marketing materials comply with copyright laws.
   

Benefits of Copyright Compliance

• Peace of Mind: Knowing your content is legally compliant allows you to focus on creativity and strategy without fear of repercussions.
• Professional Credibility: Operating ethically reflects positively on your brand and builds trust with your audience.
• Long-Term Strategy: Staying compliant ensures your campaigns are sustainable and can scale without legal interruptions.

Incorporating copyright compliance into your video marketing strategy doesn’t have to be a hurdle. By leveraging resources like Clip.cafe, seeking proper permissions, and focusing on fair use, you can confidently use movie clips to enhance your campaigns while maintaining your brand’s integrity.

Final Thoughts

Integrating movie clips into your video marketing strategy isn’t just a creative choice, it’s a strategic one. By tapping into the emotional power of film, you can captivate your audience, simplify your message, and leave a lasting impression. But remember, it’s not just about the clips. Your success lies in how you integrate them into a broader strategy that includes storytelling, branding, and actionable goals.

With platforms like Clip.cafe making it easier than ever to find high-quality, legally usable clips, there’s never been a better time to elevate your content. So go ahead… turn those unforgettable movie moments into unforgettable marketing. Your audience will thank you for it.

FAQs About Video Marketing Strategy

1. Can I use any movie clip in my marketing videos?
   
   Not all movie clips are free to use. Platforms like Clip.cafe provide fair-use content specifically for creators, ensuring compliance with copyright laws. 
2. How do movie clips enhance engagement?
   
   Familiar scenes evoke nostalgia and emotion, helping viewers connect with your message on a deeper level. 
3. What’s the best way to ensure quality?
   
   Use platforms that prioritize professional-grade clips, such as Clip.cafe, to maintain high production standards. 
4. How do I know if a clip is copyright-safe?
   
   Always verify licensing details or choose services that focus on legally compliant content. 
5. Are movie clips effective for all industries?
   
   While universally engaging, movie clips work best when aligned with your brand voice and campaign objectives. Adapt their use to fit your audience and industry.

The post Maximizing Your Video Marketing Strategy with Movie Clips appeared first on Done For You.

Similarly, selling marketing services is as much an art or a marriage as it is a certain automation or business development person. While the selling of your services needs to solve prospect’s problems, you also need to be “appropriately aggressive” in pursuing prospects – much like the tenacious, deal-making strategies outlined in Donald Trump’s famous book, *The Art of the Deal*. While his approach to business inspired a relentless focus on closing, the same spirit can be applied to converting warm leads into loyal clients. This guide will take you through the essential steps to mastering the art of the sale, ensuring you turn interest into commitment.

1. Understand Your Warm Leads Thoroughly

The first step to successfully selling your services is to know who you’re talking to – you need to understand your warm leads inside and out. These leads have already shown interest, so it’s crucial to understand their specific needs, challenges, and motivations. And more importantly, you need to know how your services speak to or solve their needs and challenges. 

Tip: Use your CRM and analytics tools to track lead behavior and interactions. Knowing what content they’ve engaged with and what questions they’ve asked will help you craft a more targeted pitch.

2. Tailor Your Pitch for Maximum Impact

Your pitch should be more than just a presentation of your services—it should be a solution to the specific problems your warm leads are facing. Focus on the outcomes they can expect from partnering with your agency. You can even retarget these leads with that same messaging – helping coax them down the funnel to conversion or prepping them to book a sales call by answering their questions in retargeting ads. 

Tip: Highlight case studies and success stories that align with the lead’s industry or challenges. Make your pitch about them, not just about what you offer.

3. Create a Compelling Call to Action

Prospects need a reason to act now. Creating a sense of urgency can help push them from consideration to decision. Whether it’s a limited-time offer, a free trial, or the promise of immediate results, your CTA should motivate action. One ecommerce brand I worked with simply added a “Satisfaction Guaranteed” badge at the bottom of every page. This action alone (not even parameters or disclaimers unpacking details of the guarantee itself) drove a 15% increase in conversion. Now, we were ready to stand by our guarantee if we ever had a disgruntled customer via refund or replacement, but it rarely came to that. The reassurance was enough to instill trust and confidence in our brand.

Tip: Use phrases like “limited availability” or “start seeing results within weeks” or “satisfaction guaranteed” to create urgency. Make it clear that delaying could mean missing out on significant benefits.

4. Address Objections Proactively

Prospects will certainly have objections—whether it’s the cost, timing, or doubts about the ROI. Address these concerns directly and with confidence, providing data or testimonials to ease their worries. Try to mitigate as much risk for the prospect before ever hopping on a sales call with them. Reassure them of the value of working with your agency compared to the risk of not doing so and the impact that will have to their business. 

Tip: Be prepared with a list of common objections and responses. For example, if cost is an issue, demonstrate the long-term value and ROI your services provide OR (if margin allows) show a discount for services in the proposal itself as an added value for this prospect. It shows you’re willing to have some “skin in the game” with the client because you believe so strongly that you will be able to help them. 

5. Close with Confidence

When you’ve addressed a majority (if not all) of the prospect’s concerns and they are ready to take the next step (onboarding to become a client), it’s time to close the deal. Confidence and reassurance are key elements here—guide your prospect smoothly through the final steps, making it easy for them to say yes – even reminding them of questions you’ve answered along the way.

Tip: Use closing techniques like the assumptive close (“When would you like to start?”) to encourage a decision. Ensure all final details are clear and straightforward. Then book the now-client’s onboarding session(s)!

6. Follow Up and Support a Long-Term Relationship

The sale doesn’t end with a signature. In fact, now the real work begins! Set up the client for a solid onboarding (defining the scope of work, developing their messaging and offers, and defining what success looks like in your partnership is essential for client retention)! On top of that, proactively following up with quick wins or reporting to ensure client satisfaction and continuing to nurture the relationship is crucial for long-term success. This approach not only secures future business but also opens the door for referrals.

Tip: Implement a healthy client mtg cadence and proactive follow-up schedule that includes checking in regularly, reporting on performance (if relevant), updates on the project, even providing additional value, and identifying new opportunities to assist your client.

Conclusion: Seal the Deal with Confidence

Selling marketing services to warm leads, converting them to prospects, and eventually onboarding them to become new clients requires a thoughtful, strategic, and confident approach. By understanding your leads (first), tailoring your pitch, addressing (prospect) objections, closing with authority and onboarding strategically, you can master the art of turning interest into long-term business relationships.

Are you ready to streamline your lead generation and sales process? Partner with Done For You and gain access to a steady flow of high-quality leads without the hassle. Become a partner today at DoneForYou.com/Partners!

The post The Art of Selling Marketing Services to Warm Leads: A Step-by-Step Guide appeared first on Done For You.

In the dynamic landscape of digital marketing, building meaningful connections with your audience has never been more crucial. The importance of forging authentic relationships, fostering engagement, and creating value for your audience cannot be overstated. In this comprehensive guide, we’ll explore strategies and tactics to help you build deeper connections with your audience, driving loyalty, advocacy, and long-term success.

Understanding the Importance of Audience Connection

In today’s hyperconnected world, consumers have more choices and higher expectations than ever before. They seek authenticity, relevance, and personalization from the brands they engage with. Building deeper connections with your audience goes beyond transactional interactions; it’s about creating meaningful experiences, understanding their needs and preferences, and demonstrating genuine care and empathy. By cultivating strong connections with your audience, you can foster loyalty, advocacy, and brand affinity, driving sustainable growth and success.

Leveraging Data for Audience Insights

Data is a powerful tool for understanding your audience and tailoring your marketing efforts to their preferences and behaviors. By leveraging data analytics, market research, and audience segmentation, you can gain valuable insights into who your audience is, what they care about, and how they interact with your brand. Use this data to develop detailed buyer personas, identify key touchpoints along the customer journey, and tailor your messaging and content to resonate with your audience’s needs and interests.

Authentic Storytelling and Brand Narrative

Storytelling is a powerful tool for connecting with your audience on an emotional level and conveying your brand’s values, mission, and personality. Authenticity is key; tell stories that are genuine, relatable, and reflective of your brand identity. Whether it’s sharing behind-the-scenes glimpses, customer success stories, or the journey of your brand, storytelling humanizes your brand and fosters a deeper connection with your audience.

Engaging Content Across Multiple Channels

In a multi-channel world, it’s essential to meet your audience where they are and deliver engaging content across a variety of platforms and formats. From social media and email marketing to blogs, podcasts, and video content, diversify your content strategy to appeal to different preferences and consumption habits. Experiment with interactive content, live streaming, and user-generated content to foster two-way communication and encourage active participation from your audience.

Personalization and Tailored Experiences

Personalization is the key to delivering relevant and compelling experiences that resonate with your audience. Use data-driven insights to personalize your messaging, content recommendations, and offers based on individual preferences, behaviors, and demographics. Whether it’s personalized email campaigns, product recommendations, or dynamic website content, tailor your interactions to make each audience member feel valued and understood.

Building Community and Fostering Engagement

Community-building is a powerful way to create a sense of belonging and foster deeper connections with your audience. Create spaces where your audience can connect with each other, share experiences, and engage with your brand on a deeper level. Whether it’s through online forums, social media groups, or live events, building a community around your brand strengthens relationships and drives loyalty and advocacy.

Authenticity and Transparency

Authenticity and transparency are essential pillars of building trust and credibility with your audience. Be open and honest in your communications, admit mistakes when necessary, and actively listen to feedback from your audience. Transparency builds trust, fosters loyalty, and reinforces your commitment to putting your audience’s needs first.

Consistency and Reliability

Consistency is key to building trust and maintaining strong relationships with your audience over time. Be consistent in your messaging, branding, and content delivery across all channels and touchpoints. Set clear expectations for your audience and deliver on your promises consistently to reinforce your reliability and dependability as a brand.

Measuring Success and Iterating

As you implement strategies to build deeper connections with your audience, it’s essential to measure your progress and iterate based on insights and feedback. Use key performance indicators (KPIs) such as engagement metrics, customer satisfaction scores, and retention rates to track the effectiveness of your efforts. Analyze data regularly, identify areas for improvement, and make adjustments to optimize your approach and drive continuous growth and success.

Conclusion: Nurturing Relationships in the Digital Age

In a rapidly evolving digital landscape, building deeper connections with your audience is essential for driving long-term success and sustainability as a brand. By understanding your audience, leveraging data-driven insights, and prioritizing authenticity, personalization, and engagement, you can foster meaningful relationships that transcend transactions and create lasting value for both your brand and your audience. As we navigate the opportunities and challenges, remember that building connections is not just about what you say or do—it’s about how you make your audience feel. By prioritizing empathy, trust, and genuine human connection, you can create experiences that resonate deeply and inspire loyalty, advocacy, and growth.

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In the fast-paced world of content consumption, attention spans are dwindling, and audiences crave quick, engaging, and easily digestible content. Enter the era of video snacks – bite-sized, compelling videos that deliver maximum impact in minimal time. As we delve into 2024, it’s evident that video snacks are poised to dominate the content marketing landscape, reshaping how brands connect with audiences and capture attention online.

The Rise of Video Snacks

Video snacks, also known as micro-videos or short-form videos, have been gaining momentum in recent years, fueled by the popularity of platforms like TikTok, Instagram Reels, and Snapchat. These platforms have revolutionized content consumption habits, with users flocking to short, entertaining videos that offer quick bursts of entertainment or information. From playful memes and catchy challenges to informative tutorials and product demos, video snacks come in various forms, catering to diverse audiences and interests.

The Appeal of Short-form Content

What makes video snacks so appealing in today’s digital landscape? Several factors contribute to their popularity:

1. Accessibility

Video snacks are accessible to anyone with a smartphone and an internet connection, making them highly inclusive and widely accessible. Unlike long-form content, which requires a significant time commitment, video snacks can be consumed on the go, in between tasks, or during brief moments of downtime.

2. Engagement

Video snacks are designed to capture attention quickly and keep viewers engaged from start to finish. Their short duration and dynamic format make them inherently more engaging than traditional text-based content, allowing brands to convey their message effectively and leave a lasting impression on audiences.

3. Shareability

Video snacks are highly shareable, making them ideal for virality and word-of-mouth marketing. With just a few taps, users can easily share entertaining or informative videos with their friends, family, and followers, amplifying reach and engagement organically.

4. Creativity

Video snacks offer limitless creative possibilities, allowing brands to experiment with storytelling techniques, visual effects, and editing styles. From stop-motion animation and time-lapse sequences to interactive filters and augmented reality overlays, the only limit is the imagination.

The Role of Video Snacks in Content Marketing

As attention spans continue to shrink, brands must adapt their content strategies to meet the evolving needs and preferences of consumers. Video snacks offer a compelling solution for brands looking to cut through the noise and capture attention in a crowded digital landscape. Here’s why video snacks will dominate content marketing in 2024 and beyond:

1. Capturing Attention

In an age of information overload, capturing and retaining audience attention is more challenging than ever. Video snacks offer a concise and captivating format that grabs attention from the get-go and holds it until the end. By delivering engaging content in short bursts, brands can cut through the clutter and make a memorable impression on viewers.

2. Driving Engagement

Engagement is the currency of the digital age, and video snacks excel at driving meaningful interactions with audiences. Whether it’s sparking conversation, eliciting emotions, or prompting actions, video snacks have the power to engage viewers on a deeper level than traditional text-based content. By leveraging interactive features, such as polls, quizzes, and stickers, brands can encourage active participation and foster community engagement.

3. Building Brand Awareness

Video snacks offer an effective way for brands to increase visibility and build brand awareness online. By creating compelling and shareable content that aligns with their brand identity and values, brands can reach new audiences and strengthen connections with existing followers. Whether it’s showcasing products, sharing behind-the-scenes glimpses, or highlighting customer testimonials, video snacks provide a platform for brands to showcase their personality and story authentically.

4. Driving Conversions

While video snacks are primarily focused on engagement and brand building, they can also play a role in driving conversions and sales. By incorporating clear calls-to-action and linking to relevant landing pages or product pages, brands can seamlessly guide viewers through the customer journey and encourage them to take the next step. Whether it’s making a purchase, signing up for a newsletter, or booking a consultation, video snacks can be a powerful tool for driving action and achieving business objectives.

Strategies for Creating Compelling Video Snacks

Creating effective video snacks requires careful planning, creativity, and attention to detail. Here are some strategies for crafting compelling video snacks that resonate with audiences:

1. Keep it Short and Sweet

The key to a successful video snack is brevity. Aim for a duration of 15 to 60 seconds to ensure maximum impact and engagement. Keep the message concise and focused, delivering the most important information or emotion in a brief and memorable format.

2. Hook Viewers from the Start

Grab attention from the first frame to hook viewers and keep them watching until the end. Use eye-catching visuals, intriguing captions, or compelling narratives to pique curiosity and entice viewers to continue watching.

3. Tell a Story

Storytelling is a powerful tool for connecting with audiences and conveying brand messages effectively. Use storytelling techniques, such as narrative arcs, character development, and emotional storytelling, to create a compelling and memorable story that resonates with viewers.

4. Be Authentic and Relatable

Authenticity is key to building trust and credibility with audiences. Be genuine, transparent, and relatable in your video snacks, showcasing the human side of your brand and connecting with viewers on a personal level.

5. Experiment with Creativity

Don’t be afraid to think outside the box and experiment with creative concepts, formats, and styles. From humor and entertainment to education and inspiration, there are endless possibilities for creating engaging and innovative video snacks that stand out from the crowd.

Conclusion: Embracing the Era of Video Snacks

As we navigate the ever-changing landscape of digital marketing, one thing remains clear: the era of video snacks is here to stay. In an age of fleeting attention and constant scrolling, brands must adapt their content strategies to meet the evolving needs and preferences of consumers. By embracing the power of short and sweet video content, brands can cut through the noise, capture attention, and forge deeper connections with their audiences. Whether it’s sparking engagement, building brand awareness, or driving conversions, video snacks offer a versatile and effective tool for achieving marketing objectives in 2024 and beyond. So, let’s raise a toast to the rise of video snacks – the future of content marketing awaits

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In the rapidly evolving digital landscape, content remains king, but not all content is created equal. With consumers becoming increasingly discerning and ad-fatigued, businesses must adapt their content strategies to cut through the noise and engage audiences authentically. Gone are the days of clickbait and shallow tactics; today’s consumers crave meaningful connections and authentic storytelling. This comprehensive guide will explore how businesses can create content that converts by shifting from clickbait to captivating stories.

The Evolution of Content Marketing

Over the years, content marketing has evolved from a purely promotional tool to a strategic approach to building long-term customer relationships. Today’s consumers are bombarded with advertisements and branded messages at every turn, leading to a phenomenon known as ad blindness. To break through this barrier, businesses must deliver content that provides genuine value, resonates with their audience, and sparks meaningful interactions.

The Pitfalls of Clickbait

Clickbait, characterized by sensational headlines and misleading content, may generate clicks in the short term but often fails to deliver on its promises. Consumers have grown weary of clickbait tactics and are quick to dismiss content that lacks substance or authenticity. Moreover, search engines and social media platforms are cracking down on clickbait, prioritizing high-quality, relevant content in their algorithms. Businesses that rely on clickbait risk damaging their reputation and alienating their audience in the long run.

The Power of Captivating Stories

In contrast to clickbait, captivating stories can forge deep emotional connections with audiences and drive meaningful engagement. Whether it’s a compelling narrative, an inspiring testimonial, or a behind-the-scenes glimpse into your brand’s journey, storytelling allows businesses to connect with their audience on a human level. By tapping into emotions such as joy, empathy, or nostalgia, businesses can create content that resonates with their audience and inspires action.

Strategies for Creating Captivating Content

So, how can businesses create content that captivates audiences and drives conversions? Here are some strategies to consider:

• Know Your Audience: Understanding your audience’s demographics, interests, and pain points is essential for creating resonating content. Conduct market research, analyze customer data, and engage with your audience to understand their preferences and behaviors.
• Craft Compelling Stories: Whether you’re sharing customer success stories, highlighting your brand’s values, or showcasing your team’s expertise, storytelling should be at the heart of your content strategy. Focus on creating narratives that are authentic, relatable, and emotionally resonant.
• Provide Value: Offer your audience something of value, whether it’s useful information, entertainment, or inspiration. Solve their problems, answer their questions, or entertain them with engaging content that enriches their lives somehow.
• Be Authentic: Authenticity is key to building trust and credibility with your audience. Be transparent, genuine, and honest in your communications, and avoid misleading or exaggerated claims.
• Optimize for Engagement: Encourage interaction and engagement with your content by incorporating calls-to-action, asking questions, or inviting feedback. Foster a sense of community and dialogue around your brand to deepen relationships with your audience.

Case Studies: Brands That Get It Right

Several brands have successfully embraced the power of captivating storytelling to connect with their audience and drive results. For example, Airbnb’s “Belong Anywhere” campaign celebrates the diversity and inclusivity of its community. At the same time, Nike’s “Dream Crazy” ad featuring Colin Kaepernick sparked a global conversation about social justice and activism. These brands understand that storytelling is not just about selling products; it’s about creating meaningful connections and inspiring change.

Conclusion

Businesses must prioritize quality over quantity and authenticity over clickbait in content marketing. By shifting from clickbait to captivating stories, businesses can create content that resonates with their audience, fosters genuine connections, and drives meaningful engagement and conversions. So, as you craft your content strategy for the year ahead, remember that the most powerful stories capture attention, hearts, and minds.

The post Content that Converts: From Clickbait to Captivating Stories appeared first on Done For You.

In an ever-evolving digital landscape, allocating marketing budgets is critical for businesses seeking growth and success. With new technologies, changing consumer behaviors, and emerging trends, staying ahead of the curve is essential to maximize your marketing dollars’ return on investment (ROI). It’s crucial to adopt strategies prioritizing efficiency, effectiveness, and adaptability. This comprehensive guide will explore actionable tips and insights to help you maximize your marketing dollars.

1. Embrace Data-Driven Decision-Making

In today’s data-rich environment, harnessing the power of data is paramount to effective marketing strategies. Businesses can gain valuable insights into consumer behavior, preferences, and trends by leveraging analytics tools and platforms. Use data to inform your marketing decisions, identify opportunities, and optimize your campaigns for maximum impact and ROI.

2. Focus on Personalization and Customer Experience

In an age of hyper-personalization, delivering tailored experiences to your target audience is essential for driving engagement and loyalty. Invest in customer relationship management (CRM) systems and marketing automation tools to segment your audience and deliver personalized content and offers based on their preferences and behavior. Prioritize customer experience across all touchpoints, from initial engagement to post-purchase support, to create meaningful connections and drive long-term customer satisfaction and loyalty.

3. Leverage the Power of Content Marketing

Content remains king in digital marketing, providing businesses with a powerful tool to educate, entertain, and engage their target audience. Invest in high-quality, relevant content that resonates with your audience and adds value to their lives. Utilize a mix of formats, including blog posts, videos, infographics, and podcasts, to reach and engage your audience across different channels and platforms. Focus on creating evergreen content that continues to drive traffic and generate leads long after publication.

4. Embrace Emerging Technologies and Trends

Stay ahead of the curve by embracing emerging technologies and trends that have the potential to disrupt the marketing landscape. Keep an eye on developments in artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and voice search, and explore how these technologies can be integrated into your marketing strategies to enhance engagement and drive results. Experiment with new channels and platforms like TikTok, Clubhouse, and emerging social media networks to reach new audiences and stay relevant in an increasingly competitive market.

5. Optimize Your Digital Advertising Efforts

Digital advertising continues to be a powerful tool for reaching and engaging target audiences, but optimizing your efforts to maximize ROI is essential. Use advanced targeting options and audience segmentation to deliver relevant ads to the right people at the right time. Experiment with different ad formats and platforms, including search, display, social media, and video ads, to identify what resonates best with your audience and drives the most conversions. Monitor your campaigns closely and adjust your strategies and budgets based on performance data to ensure you get the most out of your advertising dollars.

6. Cultivate Strategic Partnerships and Collaborations

Collaborating with complementary businesses and strategic partners can help amplify your marketing efforts and reach new audiences. Identify potential partners whose products or services align with yours and explore co-marketing campaigns, joint promotions, and cross-promotion opportunities. By leveraging each other’s networks and resources, you can expand your reach, increase brand awareness, and drive mutual benefit for both parties.

7. Measure, Analyze, and Iterate

Continuous improvement is key to success in marketing, so it’s essential to regularly measure, analyze, and iterate on your strategies and tactics. Track key performance indicators (KPIs) related to your marketing goals, such as website traffic, engagement metrics, conversion rates, and customer acquisition costs, and use this data to evaluate the effectiveness of your campaigns. Identify areas for improvement and experimentation, and be willing to adjust your strategies and allocate resources accordingly to optimize performance and maximize ROI.

Conclusion

Making the most of your marketing dollars requires a strategic and data-driven approach. By embracing data-driven decision-making, prioritizing personalization and customer experience, leveraging the power of content marketing, embracing emerging technologies and trends, optimizing digital advertising efforts, cultivating strategic partnerships and collaborations, and continuously measuring, analyzing, and iterating on your strategies, you can maximize the impact of your marketing dollars and drive sustainable growth and success for your business. So, take these insights and actionable tips to heart as you chart your course for marketing success.

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Do you need help generating new leads for your business? If so, you’re not alone. Many companies need help with lead generation, but the good news is that there are proven techniques you can use to boost your results.

This blog post will cover 10 lead-generation techniques proven to work. By implementing these strategies, you can generate more leads and grow your business.

1. Content Marketing

Content marketing is a powerful way to attract new leads to your business. By creating high-quality content that provides value to your target audience, you can establish yourself as an authority in your industry and attract new leads to your website.

To get started with content marketing, you’ll need to create a content strategy that includes blog posts, videos, infographics, and other types of content that your audience will find valuable. You can then promote your content through social media, email marketing, and other channels to reach a wider audience.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). You can attract organic traffic and generate more leads by improving your website’s ranking for relevant keywords.

To optimize your website for SEO, you must conduct keyword research to identify the most relevant keywords for your business. You can then optimize your website’s content, meta tags, and other elements to improve your ranking for those keywords.

3. Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a powerful way to generate leads quickly. With PPC advertising, you can create ads that target specific keywords and demographics and only pay when someone clicks on your ad.

To get started with PPC advertising, you’ll need to create an account with a platform like Google Ads or Facebook Ads. You can then create ads that target specific keywords and demographics and set a budget for your campaign.

4. Social Media Marketing

Social media marketing is a great way to reach a wider audience and generate more leads. By creating engaging content and promoting it through social media channels like Facebook, Twitter, and LinkedIn, you can attract new leads to your business.

To get started with social media marketing, you’ll need to create profiles on your target audience’s social media platforms. You can then create and share content that your audience will find valuable and engage with your followers to build relationships and generate leads.

5. Email Marketing

Email marketing is a powerful way to nurture leads and convert them into customers. By creating targeted email campaigns that provide value to your subscribers, you can build trust and establish a relationship with your audience.

To get started with email marketing, you’ll need to build an email list of subscribers who have opted in to receive your emails. You can then create targeted email campaigns that provide value to your subscribers and encourage them to take action.

6. Webinars

Webinars are a great way to generate leads and establish yourself as an authority in your industry. By creating informative webinars that provide value to your audience, you can attract new leads to your business and build relationships with your existing subscribers.

To get started with webinars, you’ll need to choose a topic your audience will find valuable and create a presentation that provides actionable insights. You can then promote your webinar through email marketing, social media, and other channels to attract a wider audience.

7. Referral Marketing

Referral marketing is a powerful way to generate leads from your existing customers. By creating a referral program that incentivizes your customers to refer their friends and family to your business, you can generate new leads and grow your customer base.

To get started with referral marketing, you’ll need to create a referral program that offers rewards to customers who refer new business to you. You can then promote your referral program through email marketing, social media, and other channels to encourage your customers to participate.

8. Networking

Networking is a great way to generate leads and build relationships with other professionals in your industry. By attending industry events and connecting with other professionals, you can establish yourself as an authority in your industry and generate new leads for your business.

To start networking, you’ll need to identify relevant industry events for your business and attend them regularly. You can then connect with other professionals and build relationships that can lead to new business opportunities.

9. Direct Mail

Direct mail is a powerful way to generate leads and reach customers who may need to be more active online. By creating targeted direct mail campaigns that provide value to your audience, you can generate new leads and grow your business.

To get started with direct mail, you’ll need to create a targeted mailing list of potential customers and create a direct mail campaign that provides value to your audience. You can then send your direct mail campaign to your mailing list and track your results to see how many leads you generate.

10. Customer Reviews

Customer reviews are a powerful way to generate leads and establish trust with your audience. By encouraging your customers to leave reviews on sites like Yelp, Google, and Facebook, you can attract new leads to your business and build a positive reputation online.

To get started with customer reviews, you’ll need to encourage your customers to leave reviews on sites relevant to your business. You can then monitor your reviews and respond to negative feedback to show that you care about your customers and are committed to providing great service.

In conclusion, lead generation is essential for any business that wants to grow and succeed. By implementing these 10 proven lead-generation techniques, you can attract more leads to your business and achieve your goals.

The post Beyond Conversions: Mastering 10 Lead Generation Techniques appeared first on Done For You.

Mastering Video Marketing Tactics: 10 Strategies to Boost Engagement and Sales

You ever feel like you’re putting your heart and soul into your brand, but it’s just not getting the traction it deserves? Trust me, I’ve been there. That’s why I’m a huge fan of video marketing tactics. Video content is hands down one of the most powerful tools you can use to connect with your audience, build trust, and drive serious results.

The best part? You don’t need a Hollywood budget to make it work. It’s all about being strategic, consistent, and, most importantly, authentic. So, let’s break down 10 must-try video marketing tactics that will not only boost engagement but also help you turn those views into actual sales.

1. Define Your Audience

Look, you can’t create content for everyone and you shouldn’t. The first step to nailing your video marketing tactics is knowing exactly who you’re talking to. Who are they? What do they care about? What’s keeping them up at night? These are the questions that guide everything else.

When you get crystal clear on your audience, your content naturally resonates more. It’s not about guessing—it’s about listening, learning, and meeting people where they are.

• Create audience personas to define your ideal viewers.
• Use tools like Google Analytics to dig into your audience demographics.
• Survey your existing audience to understand their needs.

2. Choose the Right Platform

Here’s the deal: not every platform is the right fit for your audience or content. One of the smartest video marketing tactics is knowing where your people hang out and focusing your efforts there. YouTube is amazing for tutorials, TikTok is great for quick tips, and Instagram Stories are perfect for behind-the-scenes peeks.

By playing to the strengths of each platform, you’ll maximize your reach without spreading yourself too thin. Work smarter, not harder, right?

• Research platform demographics to align with your target audience.
• Experiment with short-form (TikTok, Reels) and long-form (YouTube) content.
• Repurpose your videos to fit multiple platforms efficiently.

3. Create Compelling Content

Nobody has time for boring content. If you want your videos to work, they’ve got to be engaging, valuable, and entertaining. Think about what your audience needs and deliver it in a way that’s impossible to ignore. This is the heart of effective video marketing tactics.

I’ve found that storytelling is the ultimate game-changer. People don’t just want information; they want to feel something. Use your videos to connect on an emotional level, and you’ll keep them coming back for more.

• Hook your audience in the first 5 seconds—attention spans are short.
• Use visuals, animations, and storytelling to keep them engaged.
• Always leave viewers with a clear takeaway or action step.

4. Optimize for Search Engines

Creating a killer video is great, but it won’t do much if no one sees it. That’s where optimization comes in. Using video marketing tactics like SEO ensures your content gets in front of the right people. Think titles, descriptions, tags, and even closed captions.

Here’s a quick win: include your focus keywords in your video script, then add transcripts to make your content more accessible (and search-friendly).

• Use keyword research tools like TubeBuddy or VidIQ for inspiration.
• Add timestamps to help viewers and improve your SEO ranking.
• Optimize thumbnails to increase click-through rates.

5. Use Calls to Action (CTAs)

If you’re not telling people what to do next, you’re leaving money on the table. Every video you create should include a clear and compelling CTA. Whether it’s subscribing, visiting your website, or signing up for a freebie, CTAs guide your audience to the next step.

Don’t overcomplicate it—just be direct and make it easy for them to act. When you include CTAs, you turn passive viewers into active participants in your brand’s journey.

• Add CTAs at the beginning, middle, and end of your videos.
• Use clickable buttons or on-screen prompts for extra clarity.
• Test different CTAs to see which drives the best results.

6. Leverage Influencers

Let’s face it: people trust people more than they trust brands. Partnering with influencers is one of the most effective video marketing tactics out there. These collaborations let you tap into an engaged audience that already trusts the creator.

But here’s the key: choose influencers whose values and style align with your brand. Authenticity always wins.

• Research influencers in your niche and evaluate their audience engagement.
• Co-create content that feels genuine and not overly promotional.
• Track campaign performance to ensure it’s worth the investment.

7. Experiment with Live Video

There’s something raw and real about live video that pre-recorded content just can’t replicate. Whether you’re hosting a Q&A, announcing a launch, or giving a behind-the-scenes tour, live video lets you connect in real-time.

The beauty of live video is that it doesn’t have to be perfect. In fact, the unscripted moments are often the most memorable.

• Schedule live sessions in advance and promote them to your audience.
• Engage with viewers by responding to comments and questions.
• Save and repurpose your live streams for future use.

8. Repurpose Your Content

You worked hard on that video—don’t let it sit idle. Repurposing is one of the best video marketing tactics to get more mileage from your content. Think of it like this: one video can become a dozen pieces of content across various platforms.

Not only does this save you time, but it also helps you reach different audience segments.

• Turn long-form videos into short clips for social media.
• Extract key insights to create blog posts or email content.
• Use video stills to design graphics or quote cards.

9. Analyze Your Results

Here’s the thing: if you’re not tracking your results, you’re guessing. Use analytics to measure how your video marketing tactics are performing. Look at metrics like watch time, click-through rates, and conversions to understand what’s working.

Once you have the data, use it to refine your strategy. It’s all about continuous improvement.

• Monitor metrics on platforms like YouTube Studio or Facebook Insights.
• Set clear goals for each video and measure against them.
• Use feedback to improve future content.

10. Keep Learning and Evolving

The world of video marketing doesn’t stand still—and neither should you. Staying ahead means constantly experimenting with new video marketing tactics, tools, and trends. Every piece of content you create is a chance to learn and grow.

The key is to stay curious. The more you adapt, the more your brand will thrive.

• Follow industry blogs and experts to stay informed.
• Test new formats like interactive videos or AR content.
• Invest in your skills with courses or workshops.

Final Thoughts

Video marketing is about more than just creating content it’s about building connections and driving results. These video marketing tactics are your roadmap to more engagement, better brand visibility, and stronger sales. Ready to take your video strategy to the next level? Let’s make it happen.

The post 10 Must-Try Video Marketing Tactics for Explosive Growth: Boost Your Engagement and Sales with These Proven Strategies! appeared first on Done For You.

The landscape of content marketing is constantly evolving. To stay ahead of the game and remain competitive, it is important to keep an eye on emerging trends and adapt your strategies accordingly. This blog post will explore 10 content marketing trends to watch.

Trend 1: Video Content Continues to Reign Supreme

Video content has been on the rise for years and shows no signs of slowing down. In fact, video content will be estimated to make up 80% of all internet traffic. This means businesses need to prioritize video content in their marketing strategies to stay relevant.

Trend 2: Personalization Becomes the Norm

Consumers expect personalized content that speaks directly to their needs and interests as they become increasingly savvy. Personalization will no longer be a nice-to-have but a must-have. Businesses can create targeted content that resonates with their audience by leveraging data and analytics.

Trend 3: Artificial Intelligence Takes Center Stage

Artificial intelligence (AI) has already made waves in the content marketing world, but it will become even more prevalent. AI will play an increasingly important role in delivering personalized content at scale, from chatbots to customized recommendations.

Trend 4: Interactive Content Captivates Audiences

Interactive content, such as quizzes, polls, and surveys, has increased engagement and driven conversions. We can expect more businesses to leverage interactive content to capture and retain their audiences’ attention.

Trend 5: Voice Search Changes the Game

With the rise of smart speakers and voice assistants, voice search is poised to become a major player in the content marketing landscape. Businesses will need to optimize their content for voice search to remain visible and competitive.

Trend 6: Influencer Marketing Continues to Evolve

Influencer marketing has been around for years, we can expect it to evolve in new and exciting ways. From nano-influencers to virtual influencers, businesses must stay on top of the latest trends in influencer marketing to leverage this strategy effectively.

Trend 7: User-Generated Content Takes Center Stage

User-generated content (UGC) has proven to be a powerful tool for building audience trust and engagement. We can expect more businesses to leverage UGC in their content marketing strategies to create authentic, relatable content.

Trend 8: Augmented Reality Becomes Mainstream

Augmented reality (AR) has already made a splash in industries like gaming and entertainment,  it will become more mainstream in the content marketing world. From virtual try-ons to immersive brand experiences, businesses must embrace AR to stay ahead of the game.

Trend 9: Long-Form Content Makes a Comeback

While short-form content has been the norm for years,  we can expect to see a resurgence in long-form content. From in-depth blog posts to comprehensive guides, businesses will need to prioritize quality over quantity to capture and retain their audiences’ attention.

Trend 10: Sustainability Takes Center Stage

As consumers become increasingly environmentally conscious, sustainability will become a key consideration in content marketing. Businesses prioritizing sustainable practices and messaging will be better positioned to connect with their audiences and build long-term brand loyalty.

In conclusion, by staying on top of emerging trends and adapting your strategies accordingly, you can stay ahead of the game and remain competitive in an ever-changing landscape.

The post Content Marketing Trends to Watch – Stay Ahead of the Game! appeared first on Done For You.

Are you tired of running ad campaigns on Facebook and not getting the results you want? It’s time to step up your game and start utilizing Facebook ad targeting. This comprehensive guide will walk you through the ins and outs of Facebook ad targeting and how to maximize your ad campaign success.

What is Facebook Ad Targeting?

Facebook Ads allow you to reach specific audiences based on their demographics, interests, behaviors, and more. This means you can create ads tailored to your target audience, increasing their conversion chances.

Types of Facebook Ad Targeting

Let’s dive into the diverse world of Facebook ad targeting options designed to help you reach your desired audience:

Demographic Targeting

Demographic targeting allows you to target specific groups of people based on their age, gender, education, job title, and more. By targeting specific demographics, you can ensure that your ads are seen by those most likely to be interested in your product or service.

Interest Targeting

Interest targeting allows you to target people based on their interests and hobbies. This can include anything from sports and fitness to music and movies. You can create more relevant ads by targeting people based on their interests, increasing their chances of converting.

Behavioral Targeting

Behavioral targeting allows you to target people based on their past behaviors on Facebook. This can include their purchase history, device usage, and more. By targeting people based on their past behaviors, you can create ads that are more likely to resonate with them.

Lookalike Targeting

Lookalike targeting allows you to target people similar to your existing customers. Facebook uses algorithms to find people with similar characteristics to your current customers, increasing their chances of converting.

Best Practices

Now that you know the different types, it’s time to learn some best practices for using them:

Use Multiple Targeting Options

Instead of relying on just one type of targeting, try using multiple options to reach your desired audience. For example, you could target people based on their interests, behaviors, age, and gender.

Test Different Ad Formats

Not all ad formats work for all audiences. You can test different ad formats to determine which resonates most effectively with your target audience. 

Use High-Quality Images and Videos

Visuals are essential when it comes to Facebook ads. Use relevant, high-quality images and videos to captivate your target audience’s attention to further drive engagement.

Monitor Your Ad Campaigns

Monitor your ad campaigns regularly to see how they’re performing. If an ad performs poorly, refine your targeting or adjust your ad format for potential improvements.

Facebook ad targeting is a powerful tool to help you reach your desired audience and maximize your campaign success. By using multiple targeting strategies, testing different ad formats, and monitoring your ad campaigns, you can create ads tailored to your audience, ensuring higher conversion rates and unmatched success.

If you want to learn if our Ad services can benefit your business, click here to schedule a call!

The post Boost Your ROI with Advanced Facebook Ad Targeting Techniques appeared first on Done For You.

E-marketing has become essential for businesses looking to connect with their target audience. With the rise of social media and online advertising, it offers a cost-effective and efficient way to maximize your reach and grow your business. 

In this blog post, we will explore the benefits of e-marketing and provide practical tips for businesses looking to harness its power.

What is E-Marketing?

E-marketing, digital marketing, or online marketing, refers to the use of electronic media to promote products or services. This can include email marketing, social media advertising, search engine optimization, content marketing, and more. The primary goal of e-marketing is to reach a targeted audience and drive conversions.

The Benefits of E-Marketing

Increased Reach

One of the primary benefits of e-marketing is its ability to reach a large audience quickly and efficiently. With social media platforms like Facebook, Instagram, and Twitter, businesses can connect with potential customers all over the world. E-marketing also allows businesses to target specific demographics, interests, and behaviors, ensuring that their message is delivered to the right people at the right time.

Cost-Effective

Compared to traditional marketing methods like print ads and billboards, e-marketing is much more cost-effective. With social media advertising, for example, businesses can set a budget and only pay when someone clicks on their ad. This means that businesses can maximize their reach while keeping their advertising costs under control.

Measurable Results

Another advantage of e-marketing is that it provides measurable results. With tools like Google Analytics and Facebook Insights, businesses can track their website traffic, ad clicks, and social media engagement. This data can be used to optimize campaigns and make informed decisions about future marketing strategies.

Tips for Maximizing Your E-Marketing Reach

Define Your Target Audience

To maximize your e-marketing reach, it’s essential to define your target audience. Who are your ideal customers? What are their interests, behaviors, and pain points? By understanding your audience, you can create content and advertising that resonates with them and drives conversions.

Use Multiple Channels

To reach the widest possible audience, it’s important to use multiple marketing channels. This could include email marketing, social media advertising, content marketing, and search engine optimization. By diversifying your marketing efforts, you can maximize your reach and connect with potential customers wherever they are.

Create Compelling Content

Compelling content is the key to successful marketing. Whether it’s a blog post, social media ad, or email newsletter, your content should be engaging, informative, and relevant to your target audience. Consider using images, videos, and infographics to make your content more visually appealing and shareable.

Test and Optimize

Finally, it’s important to test and optimize your e-marketing campaigns. Use A/B testing to try out different headlines, images, and calls to action, and track the results to see what works best. Use the data you collect to optimize your campaigns and make informed decisions about future marketing strategies.

Overall, marketing offers a powerful way for businesses to connect with their target audience and drive conversions. By defining your target audience, using multiple channels, creating compelling content, and testing and optimizing your campaigns, you can maximize your e-marketing reach and grow your business.

Click here to see how we can help your business!

The post Elevate Your Brand with Effective E-Marketing Strategies appeared first on Done For You.

Customer segmentation analysis is a powerful tool that enables businesses to unlock growth potential by identifying unique customer groups with specific needs and preferences. Understanding your customers is a critical element in maintaining a competitive edge.

In this blog post, we’ll explore the benefits of customer segmentation analysis and how it can help businesses thrive.

Understanding Customer Segmentation Analysis

Customer Segmentation Analysis divides customers into distinct groups based on shared characteristics such as demographics, behavior, and needs. By segmenting customers, businesses can fine-tune their marketing strategies and offerings to meet the unique needs of each group, gain a deeper understanding of customers, and tailor marketing, product development, and customer service efforts to meet the individual needs of each segment, thus increasing customer satisfaction and loyalty.

Benefits of Customer Analysis

1. Better Understanding of Customer Needs

By segmenting customers, businesses can better understand their needs and preferences. This understanding enables businesses to create targeted marketing campaigns, products, and services that cater to specific customer segments. This approach leads to an increase in customer satisfaction and loyalty, as customers feel seen and heard.

2. Increased Revenue

Customer segmentation analysis can lead to revenue by identifying high-value segments most likely to purchase from the business. Businesses can increase their sales and revenue by targeting these segments with tailored marketing campaigns and offerings sales and revenue.

3. Improved Customer Retention

Customer segmentation analysis can help businesses identify at-risk customers and take proactive measures to retain them. Companies can offer personalized solutions that increase customer satisfaction and loyalty by understanding each customer segment’s unique needs and preferences.

How to Conduct Customer Analysis

1. Identify key customer characteristics, such as demographics, behavior, and needs.
2. Collect data: Collect data on these critical characteristics by conducting surveys, analyzing customer interactions, and using data analytics tools.
3. Analyze the data: Analyze the data to identify patterns and similarities between customer groups.
4. Segment customers: Use the data analysis to segment customers into distinct groups based on shared characteristics.
5. Tailor marketing strategies and offerings: Tailor marketing strategies and offerings to meet the unique needs of each customer segment.

To take your business to the next level, consider investing in Customer Segmentation Analysis. Book an Action Plan Call if you aren’t sure where to start!

The post Demystifying Customer Segmentation Analysis: A Roadmap to Business Growth appeared first on Done For You.

In today’s fiercely competitive business landscape, where companies are constantly battling for attention in an overcrowded market, the significance of creative advertising cannot be overstated. In this blog post, we will explore the power of creative advertising and provide tips on unleashing its potential.

What is Creative Advertising?

Creative advertising is designing and executing advertising campaigns in a highly imaginative, unconventional, and innovative manner. It is a strategic approach that uses creativity, artistic elements, and out-of-the-box thinking to capture the audience’s attention, engage their emotions, and leave a lasting impression. Creative advertising aims to break through the clutter of traditional advertising and stand out in a crowded marketplace.

Critical characteristics of creative advertising include:

1. Emotion: It often appeals to emotions, aiming to create a solid emotional connection between the audience and the brand or product. This can be achieved through humor, inspiration, empathy, or storytelling.
2. Visual Impact: Visual elements, such as striking imagery, innovative design, and compelling visuals, play a significant role in creative advertising. Eye-catching visuals are used to draw the viewer’s attention.
3. Storytelling: Many creative advertisements tell a story or narrative beyond the advertised product or service. These stories can resonate with the audience on a deeper level.
4. Engagement: Creative advertising seeks to engage the audience actively, encouraging them to interact with or share the ad with others.
5. Memorability: Creative ads are designed to be memorable, leaving a lasting impression in viewers’ minds. This memorability often leads to increased brand recall. I’m sure almost everyone can think of an ad that stood out to them and could be remembered forever. 
6. Innovation: Advertising often leverages new and innovative technologies or platforms, such as social media, virtual reality, or interactive experiences, to deliver its message uniquely.
7. Consistency with Brand Identity: While creative advertising may break conventions, it should still align with the brand’s identity and values. Creativity must support and enhance the brand’s image.

Creative advertising can be found across various mediums, including print, television, radio, online platforms, and outdoor advertising. It is particularly effective in capturing the attention of modern consumers who are exposed to a constant stream of advertisements and content. 

Creative advertising can differentiate a brand, increase brand awareness, and drive consumer engagement and loyalty when done successfully.

Why is Creative Advertising Important?

It can take a lot of work in a crowded market to get noticed. Consumers are bombarded with countless advertisements daily, and it takes something extraordinary to stand out. This is where creative advertising comes in.

Creative advertising can help you to differentiate your brand from your competitors. It can help you to build a strong brand identity and create a lasting impression on your target audience. It can also be a cost-effective way to reach a larger audience, as creative advertisements are more likely to be shared and discussed on social media.

Tips for Unleashing the Power of Creative Advertising

1. Know Your Audience: You must clearly understand your target audience before brainstorming ideas. What are their interests? What are their pain points? What kind of messaging will resonate with them?
2. Be Original: The key to creative advertising is to be original. Avoid copying what your competitors are doing; instead, think outside the box. Consider using humor, emotion, or a unique visual style to capture your audience’s attention.
3. Keep it Simple: While creativity is essential, it’s also necessary to keep your message simple and easy to understand. Please don’t use jargon or complicated language; focus on communicating your message clearly and concisely.
4. Use the Right Medium: Different types of advertisements work better in different mediums. For example, a television commercial may be more effective for reaching a mass audience, while a social media campaign may be better for targeting a specific demographic. Please look at each medium’s strengths and weaknesses and choose the one that works best for your campaign.
5. Test and Refine: Once you’ve launched your creative advertising campaign, monitoring its effectiveness and making adjustments as needed is essential. Use analytics tools to track engagement and conversion rates, and be willing to change your campaign if it’s not performing as well as you had hoped.

Creative advertising can be a powerful tool for businesses looking to stand out in a crowded market. By diligently embracing these strategies and unleashing the potential of advertising, you embark on a transformative journey that propels your business beyond the boundaries of convention. 

In a world where competition is constant, creativity becomes your most formidable ally, leading you to stand out, redefine industry standards, and realize enduring success. Embrace your creativity with unwavering confidence, for within it lies the key to setting your business apart and achieving unparalleled heights in your pursuit of marketing excellence.

By following these tips and unleashing the power of your creativity, you can create a memorable and effective advertising campaign that will help you achieve your marketing goals.

Can you handle this part of the business on your own?

The post Unleashing the Power of Creative Advertising: How to Stand Out in a Crowded Market appeared first on Done For You.

Welcome to episode number 166 of GSD Daily.

It has been a while since I have done these, nine months-ish. Just to kind of recap you a little bit, pretty well. When COVID hit back last March, I made it a mission to record a live stream every day, Monday through Friday. The intention of it was to just basically teach some of the internet marketing stuff, because at the end of the day, I mean, businesses were shutting down. Everything was really random. I wanted to help give as many friends and clients and just people crossing our path, I wanted to give them as much strategy and as many tactics as possible to get them moving in the right direction.

It continued on for 165 episodes. All the way from March, up to around Thanksgiving. Every Monday through Friday, I posted sometimes a 20-minute video, sometimes a five or 10-minute video, or whatever. I’ll tell you what, not only was able to help a lot of people, some of them weathered the storm from a business standpoint, some of them sell more from a digital product standpoint or an e-com standpoint, or whatever. At the end of the day, we were able to make a difference.  Even if that difference was just one person or two people a day, literally that was the whole goal, to get somebody moving in the right direction in the turmoil that was the shutdown.

Now fast forward to Thanksgiving. Business is rock and roll. I mean, working with lots of clients. Holidays are coming up and I had talked about 165 things. Every topic was different. Every day, every live stream was different. For some of them, I’d review blog posts. Some, I would talk through strategies or talk through just a question the client asked me and then answer that. There were lots and lots and lots of different types of material out there that you can use in getting back.

What we did was we took those videos and I sent them to rev.com to transcribe. Then I dropped the transcript in a blog post. So do a live stream, send it to rev.com. They would transcribe it. Then we would just put it all on a blog post on the doneforyou.com website. It was not only great content from a social media standpoint but we started getting ranked for hundreds of other keyword phrases that were in that content.

Video is such a quick way of creating ranking content when you transcribe it and post it on a blog. It has since become a strategy that we use for a lot of our clients. We have a lot of our clients use to grow, especially when they don’t have a lot of data starting at when they don’t have an email list in getting back. They might have a social audience and maybe a small social audience. This idea of creating daily live streams, turning that content into blog post content, and then posting it online, I mean, it’s such a great startup growth plan. Now we went from ranking for about 1800 keyword phrases on doneforyou.com to ranking for over 9,000 keyword phrases on doneforyou.com. Even if we weren’t paying for traffic, it’s traffic we couldn’t turn off.

Getting Back At It

Now a lot has changed since we stopped doing those live streams. Today is where we want to kind of getting back into the saddle if you will.

Priority 1: I’m going to start doing these daily live streams so I could do and teach at the same time.

Priority 2: I am now sitting in a huge-ass building. We purchased just shy of a 20,000 square foot building that we are going to be turning into the epicenter of basically everything we do. Video studio podcasts, the whole deal, which is super exciting. This is my office and I adhered to a couple of the offices in the building, and this is where we’re setting up shop now. We got just a lot of construction, a lot of things going on.

It’s a really, really old building. I’m going to walk through and record some of these live streams in different locations. I’ll probably do a whole walkthrough of the interior of the building so you can see what we have going on. The whole project is, we’re kind of keeping it a secret. We’re not necessarily telling everybody exactly what’s going in here. At the end of the day, this building is meant to be a source of growth. We want to revitalize the community. We want to grow a lot of things in and around this town and also bring a lot of money, a lot of exposure, and help start a lot of companies out of here. That is the goal for this building.

Growth of Done For You

You’re also going to see some new things we got coming down the line. We have Done For You obviously. Done For You has grown 800%-ish. Since March, give or take a couple of percents. We’re working with a lot more clients. We have a lot more team members. We’re just doing a lot more at Done For You, which is fantastic. It also has let us open a couple of different verticals. We’re doing more with franchises, lead gen and we’re also doing more with just some strategic kind of JVs. We work to open up a vertical there. We’re going to talk some about that. We’re starting a GSD clothing line. So, Get Shit Done clothing line. That is coming here rather soon and you’re going to see some of that in these live streams.

Starting Done With You Website

We’re also going to do Done With You. In donewithyou.com, it is going to be a coaching, mentorship, educational portal, where we will help you grow your business. Not necessarily it’s not done for you, it’s done with you. We provide the strategy, the mentorship, the accountability, the insights, the relationships, the people, all of that stuff, all the softer things to help grow. There’s going to be some dedicated time for that as well.

I think that’s really about it for all of the latest, getting back, and greatest stuff. All in all, we want this space to be somewhere you come, you enjoy, you learn from, and then go from there.

For Questions and Guide

If you have any questions at all, feel free to drop a question in the chatbox below, or tomorrow, we will be here. We should be here at nine o’clock. I mean, unfortunately, my day isn’t much, like it used to be where literally every day at 10 o’clock, I was for the most part open. Now, not so much. There are meetings and stuff popping up all over the place because I’m not the one who controls my calendar a whole lot. I’m going to try to be as close to nine o’clock as possible.

We’re going to be doing some free coaching sessions. I just got a lot planned. We’ll do some interviews and then we’re going to start bringing some of our team members on so that they can start to share some of their brilliance with you. We’ll go rock and rolling! I will see you tomorrow.

The post Getting Back On appeared first on Done For You.

…investment will bring you traffic forever.

Today, I want to talk about how to write great blog posts in 30 minutes or less. Blog content takes a tremendous amount of time to create. It’s advised that they’re over 1500 words. So 1500 to 2,500 words is ideal for a blog post now. That length basically allows the blog post to stand out from everything else that’s out there. And Google has all kinds of keyword phrases that it can rank inside of that blog post. For instance, we have some 2500 word, 3000, 4000-word blog posts on our Done For You website, and those blog posts are actually ranking for 150 or 200 keyword phrases, just absolute nonsense. So many different keyword phrases and ranked on the first, second, third page of Google, even for all of those keyword phrases.

The longer posts, sure it’s going to take six hours to write, or it’s going to cost $200 or $300 to actually pay somebody to write it because it’s longer than a college essay, but the investment will bring you traffic forever and that is the benefit of quality writing. Now I don’t have six hours to write a blog post. You don’t have six hours to write a blog post. So what we’re going to do is we’re going to create that same type of blog post in 30 minutes or less. And I’m going to show you how in this video.

1. Keyword Research

The first thing we’re going to do is we’re going to search for keyword phrases. We go to Google Keyword Planner and we just type in whatever it is we want to talk about. In this particular instance, I knew I wanted to write or record a video about writing faster. The keyword phrase that we’re going to be targeting is how to write a blog post fast. In fact, it gets somewhere between a hundred and a thousand searches every single month. And it has lots of LSI keyword phrases that we can rank within that blog posting itself as well. So it will give us the most bang for the buck and we get to provide some good content. Now that keyword phrase is going to be used in the subject or the headline of our blog post.

That’s going to be the title of the blog post, how to write great blog posts fast and then usually colon in 30 minutes or less or something like that. So we want to use the keyword phrase in the title of the article. We want to use it in the first paragraph of the blog post itself, right underneath where the video is going to go. And then we also want to use it in the sub-headlines and we want to sprinkle it throughout the body copy itself. And then we want to use other related keyword phrases. So write great blog posts, writing an article, different keyword phrases that are similar to the one we’re trying to rank for.

2. Record A Video

Then what we want to do is we want to record a video that is somewhere between eight and 10 minutes long. So eight and 10 minutes long is going to give us about 1200, 1500 words. We could go a little longer and get up to 2000 words, but we want to create a video like this, where we’re talking through what it is we’re talking about. Now I have a list of topics that I want to hit. I didn’t really put a whole lot of thought into what was going to be in the video before, other than just a list, the steps that I wanted to cover, but by and large, when you’re doing this, you’re going to be talking or writing about something that you know.

3. Video Transcription

And then once the video is done, we will send it off to a company called the Rev, rev.com, and we will have them transcribe it. We always go with the human transcriptionist and then we go through and edit it and then add some links, add some images, all of that stuff after the fact, sub-headlines.

It’s the best way. If the video is 10 minutes long, you send it away, you get the transcript back. It’ll take another 20 minutes to go through and edit the transcript. And now you have a 1500 word blog post with a video and with a podcast even, that becomes your finished thing. Now you’ve written and you’re life and you’re published and Google picks up organic content. You get ranked in the search engines, you get traffic for the rest of your life.

And if you like this post, make sure to share it, like it, subscribe to the YouTube channel, friend me on LinkedIn, if that’s where you are, or add me as a connection and I will talk to you soon.

The post Writing The Best Blog Post Quickly appeared first on Done For You.

There are lots of different SEO tools out there that you can do this kind of content optimization in. Google Search Console is literally, first of all, it’s a direct line into the search results. Meaning you can see in an instant where your content is ranking, what keyword is ranking, and then the pages that it’s ranking on. I also like SEMrush. We use SEMrush a great deal, but for this play, SEMrush is really pretty overkill, when you have this and it’s like literally a direct line into the search rankings. All you gotta do is pay attention, see where you’re ranking, and then go from there. So here’s what I like to do.

I’ll go down to performance, and your performance is basically, we have the total number of clicks that this website has gotten, a total number of impressions, which is just under 500,000, the average click-through rate, and then the average position. I will enable the average position because I want to see where our content is ranking. As you can see, we’ve got 73 clicks and then we’ve got 64 clicks. The position is 40.6, position 38.4, position 33.5. And if you look down here, our average position was quite a bit lower. So here, we have an average position of 28.2, which is today. Now, if you scroll down a little bit, we have done for you, we got all the different queries or keyword phrases that we are ranking for. So, the way it’s by default structured at first is you get to see the position.

Done For You Standing Based on Google Search Console

Done for you is ranked in 4.3, Done for you marketing 1.3, done for you funnels 1.9, done for you agency number two, done for you sales funnels number 1.9. So we’re on the first page of Google. First, second spot. Video sales letter software, we’re down around number seven. All good stuff, but not why I’m here. I’m looking to optimize the content that is already created on the website and rank better for that content. So then, so what I do is I go and I just filter the queries a little bit differently. I’m looking for impressions. So where are their super high impressions? Where are my blog posts or where is my content showing up in the search engines? But yet it is not ranking all that high, it might be ranked on the third page or fourth page, or fifth page.

If we go look at this list again, you see the text message marketing, we’re ranked on the sixth page of Google, which tells me that we move up two spots two to the second page, the third page, the first page, we’re going to start seeing a tremendous amount of traffic for that keyword phrase. The same with how to increase my domain authority, 2,400 impressions. Lead generation system, 2,400 impressions. Increase online sales, 2,400 impressions. Content optimization right here, this blog post, this video that you’re watching is actually in response to this, content optimization. So 1500 impressions and our position are 78. If we click content optimization, we will see that for a little while, we actually dropped off, but our average position is 70, 80, somewhere in there. And we’re climbing a little bit, 87, 89.

If we look at pages, this doneforyou.com/guide-to-content-optimization, and then we click through and you see this, we are actually on this doneforyou.com guide to content optimization. So knowing that this particular page is ranking for content optimization, then I can start to influence that rank and creating a video, creating multimedia content is one way of doing it. Adding an MP4 as a podcast file is one way of doing it. Changing, just editing the page, adding some new sub-headlines, reworking the content a bit, and just basically republishing with a different date is another way to do it. So what we’re doing is we’re refreshing the old blog post. All of these things tell Google, “We want this thing ranked. We want to push the ranking up.” And you do this for one blog post a week or two blog posts a week.

Look for Keywords

Now, what I want to do is I want to go back and look for all of the keyword phrases that that particular page is ranking for. So what we’re going to do is we’re just going to copy this content optimization. We’re going to go back to Google. We’re going to just throw, actually, it’s not a query, it’s going to be a page. So we’re just going to add the page in, so the URL has to be containing content optimization and we’re going to hit apply. So we have three blog posts with content optimization, those that keyword phrase in it. Now we are going to single down this guide to optimize content. I’m going to pull up queries that are going to tell me all the other keyword phrases that this blog post is ranking for.

Here we have content optimization, which has got 1500 impressions. Content optimization techniques, 132 impressions, content optimization tips, 131 impressions, optimize your content for, 44 impressions. Now, if we click this average position, again, it layers that average position on top of it again. So we have, what is content optimization? 59. Content optimization tips, 53, content optimization techniques, 47, and then 77. These are like page 16 and page 17. Eh, we’ll get there eventually. But those aren’t the ones where … We might throw that keyword phrase in the blog post, but we hope to move the middle of the road stuff up and bring the back of the road up to the middle. Then we just keep pushing stuff up to the front of Google.

Whenever I do this content optimization piece, record videos, number one, and then I go through and optimize this content with the keyword phrases I’m looking to target. So at least once, I will add the phrase content optimization techniques. I will add content optimization, maybe to a couple of sub-headlines. I just make it more pronounced that tells Google, “This is the keyword phrase that I’m trying to rank for.” And then, make sure the images have content optimization in all tags, the image tags. And then, we’re scrolling down through, make sure that tip number three, intent-based to optimize content. There’s no reason why content optimization shouldn’t be in that location.

Quality is key, blah, blah, blah, and then includes some different calls to action. So we want this blog post working for our business, working to getting clients. So we would include some calls to action in here, but all in all, that’s the content optimization process. Add, edit, tweak, create, find out what you’re ranking for, and then go from there.

For Questions and Guide

So if you would like an action plan for content marketing, then click the button below this blog post, or go to doneforyou.com/start and fill out the short little form. And we will put together a content marketing action plan for you, for your business. We will talk about your offers and your products and your services and whatever. And if you like this video, like it, share it, subscribe, please. So you are the first to know whenever our videos go live.

The post Website Content For Better Search Engine Rankings appeared first on Done For You.

Welcome to today’s episode of GSDdaily episode 136. We’re going to talk about email marketing this entire week that builds your brand. So, the thing that I want to talk to you today about is the five types of email sequences that builds your brand and sell online. This is going to be a really quick session. We’re going to unpack it throughout the rest of the week.

Five Types of Email Sequence

1. Creating Email Copies

Whenever we build a sales funnel, whenever we start anything, one of the first things we write is always the email copies, the first thing is we create. We always plan for the first 30 days worth of email copy that gets sent to our prospects.

If somebody signs up for a lead magnet, then we can plan on 30 days worth of email copy going out to them. We always take into consideration what pieces of the funnel are going to be active for them that builds your brand. So if somebody does nothing, then they pretty much go through a 30-day sequence. If they do everything, then the sequence is shortened, including buying whatever. Then the sequence is shortened to three or four days because they’re just bouncing through it quickly. Then they immediately get dumped into a fulfillment sequence.

2. Fulfillment or Promo Sequence

Now, the sequences that you need in order to pull off that automated marketing, branding situation that builds your brand where email is constantly being pushed out to your prospect, and then they’re converting into your offers. You need a fulfillment sequence. So, there’s always a thing that they download, or that they get access to. When they sign up when they give you their email address. It might be a lead magnet, a discount code, or a quiz. It might be something, PDF, whatever, so they’re always signing up for something. So, you need an email to fulfill that something. Then you usually send them email sequence number two. Email sequence number two is typically a promo sequence. So, when you’re driving paid traffic, you want to convert them back into a sale very, very quickly. That promo sequence is a VSL promo sequence. It’s a webinar promo sequence. It’s something to bring them back in and get them to buy something. So, we’re sending them emails to click on, they click on the link and then they go check out a sales page.

3. Ascension or Replay Sequence

Then email sequence number three is the replay or ascension sequence. So, after they get that promo sequence, then oftentimes, if they sign up for a webinar, they’re going to get the webinar replay sequence. If they buy the low-end ebook, they’re going to get the ascension sequence. So, what we’re doing is we’re trying to, A, remind them of the thing they just consumed. The thing they just consumed in the webinar, or it’s the ebook they downloaded, or the video course that they bought, or whatever. And then we’re trying to get them to take action on the next thing that builds your brand.

The next thing might be another product, a service, or a call with your sales team, whatever. So, the ascension or replay sequence is the next piece. That’s three total sequences, which means we have two left.

4. Strategy Session Promo Sequence

The fourth sequence, usually for our coaches and consultants is some sort of a strategy session promo sequence. We’re sending the email to try to get them to click a link and then go schedule a call on our calendar. It might be to pitch them consulting, a demo of some sort, or for coaching. There are lots of scenarios in which you’re going to want to just have your prospects book a call with you, to sell them something.

5. Bonding Sequence

And then the fifth sequence we use in an automated campaign is, it’s the bonding sequence and the bonding sequence you can drop in at any other point like there’s a law where you’re promoting something pretty heavy and you need to then raise the goodwill.

You can drop in a bonding sequence, but typically after they go through the whole automated marketing campaign, then they go through at least 12 days worth of sending to a blog post, sending to a piece of content, sending to a video, so that we can then re-instill some goodwill. They know that not every email they get, we’re going to be marketing to them, or selling to them, or pitching something to them. So, those are the five sequences that builds your brand.

For Questions and Guide

If you have any questions at all, go to ConsultingSession.com and we will be happy to book a call and put together an action plan for you. So, I will talk to you soon.

The post How To Build Your Brand Through Email Copy appeared first on Done For You.

Welcome to today’s GSDdaily episode 135. We are going to talk about compressing video. This is a five-minute guide podcast or live stream I should say. This little issue came up twice this last week. I figured I might as well take the time to record a short tutorial video on how to take your 10 gigabytes in a 20-gigabyte video and compress it down to hopefully something that is a gigabyte or less. Something that you can send online or you can upload to Dropbox and it doesn’t take all day for you and all day for the receiving party.

Handbrake Software

What we’re going to do is we are going to install a small free piece of software called HandBrake. So HandBrake, if you do a Google search, if you just type HandBrake software, then it’s going to be the top result here.

That’s important because if you type handbrake, then you’re going to get all kinds of handbrakes. So HandBrake software. It’s an open-source video transcoder. Super, super simple to use. You’re just going to download here. This button is going to update. I believe it updates for whatever platform you’re on. So HandBrake MacOS is what you’re going to pick.

Then once you download and install it, you are going to have a window that looks like this. Let me share it here. This is HandBrake and you can see that we have a couple of different options. What we want to do is we want to pick a source so the source is going to be the video file that you are looking to encode. I got a bunch of stuff on my desktop.

I’m going to search by size and then let’s see, maybe not size. So yeah, we’re going to go desktop, and then let’s see, we need to find something that’s relatively big. There’s one right here and there we go. We have just a little tutorial video here that I shot for a team member, but basically what we’re going to do is we’re going to compress this. There are a lot of options in this software.

The biggest one that you want to worry about is over here in presets. This is going to get you 98% of the way there. It just depends on what kind of video file you want. If you want a high-quality video file, then you’re going to pick probably HQ for high quality. 1080. So that’s 1080 is kind of the default resolution of most screens and stuff. Unless it’s 4k and the 4k option isn’t even here yet.

To compress 1080 which is going to look great. It’s going to be of high quality. It’s going to be surround sound. If you don’t care about surround sound, then you’re probably going to want to do fast 1080. If even you don’t care about how big the video quality it is, you can go very fast. Once you find … It just depends on what kind of quality you want. These were all presets. If you want something typically on a web-based video, the compression algorithms of YouTube, Wistia, Vimeo, they’re going to strip out a lot of stuff anyway. The most important thing is just to get it to where it needs to go quickly – usually very fast is going to work.

Just hit the preset very fast. Then you’re good. The other thing you want to do is you want to browse for the file location of where it needs to output to. What it’s doing is it’s sucking in that big, big video file, and then it’s outputting a smaller compressed video file by stripping out some of the frame rates, by stripping out some of the audio quality. All of it, none of it you’re going to be able to pick up because we’re so used to watching video online anyway.

It’s not like we’re looking at a full 4k on compressed video most of the time. We’re just going to hit browse and find our file and then we are going to hit start. At this point, it is queuing up that video now. We have 1.74%. So it is it’s going to be done here in about five minutes.

That’s it. I mean, that’s as simple as compressing video is. The file was probably going to be about a quarter as big as it was. Might behalf, might be a third. But all in all, it’s going to be reduced pretty well. Now you can upload it to Dropbox without it sucking up a ton of bandwidth or taking a long time. You can upload it to Base Camp, send it through Slack or your team, whatever and it’s a compressed file that it’s a little bit more easily transferrable.

For Question and Guide

That’s what I got for you today. A little tiny little hack that’ll hopefully make your life, your digital life quite a bit better. If you have any questions at all, we are utilizing a domain that I’ve had forever a little bit differently. So go to consultantsession.com if you’d like a little bit of business help if you’d like to set up an action plan call with my team and I.

The post Compressing Huge Video Files For Your Website appeared first on Done For You.

Today’s  GSDdaily is episode 134, and we’re going to talk about six ways of using video that’ll expand your reach. In today’s training, it’s not software related or whatever, but it’s more about a methodology. It’s more about practice. It’s a way to think about video content and realize that there are quite a few things you can do with the video and quite a few ways you can cut it up.

Some of the inspiration from this was way back in the day. Tony Robbins, has relatively few books. I think he has five major ones. A couple that he wrote earlier in his career, and then a couple that he wrote in the last couple of years. And for the most part, he has transferred his knowledge. He has taught and educated and worked with millions of people all around the world, through a multimedia format or a live format. So it has been audio recordings, or video recordings, or live. But one of the things that he does, and I find it magical, is its mixed-use content and he’s using video that’ll expand your reach.

What he does is, he does a live event, and then he has that live event recorded, and then for the next years, he mashes the content from that live event up with recorded sessions, with video material that is used as a video that’ll expand your reach, with things available in his app, whatever. All of the different places that he generates revenue from his education. And he only does the work once. I mean, he’ll record an intro or an outro. If you’ve ever listened to one of his products, he might record an intro or an outro, and then the bulk of the audio training is something that he did live or is something that was recorded elsewhere. He introduces it and he closes it, and then that’s it.

6 Different Ways To Use A Video

So what I wanted to talk about today, was six different ways that you can use your video in different formats to create different things. Different ways to use one video that’ll expand your reach inside your ecosystem, if you will. And it’s the stuff that I’ve been working on, I’ve kind of been polishing internally because I’ve been doing so many of these lives. So I’m like, okay, how, what are all the ways that I can utilize this daily 20 or 30-minute activity? What are all the ways that I can use it in my business, that I can use it for my people that I can use it for additional content in the future?

1. Video Podcast

This is all stuff that we’re doing now, that I’m kind of created the practice of creating content. You can use the video that’ll expand your reach as a podcast. Right now this video is a live stream, so it is being sent to Facebook and YouTube, and then that is where it lives. It lives on YouTube, it lives on Facebook.

What my team does, and we’ve been doing this forever, is we’ll export the MP4 file, and then we’ll upload it to Apple iTunes, Google Play. It is a podcast available on those sessions. Now it is a podcast available in MP4 format, so it is a video podcast. That’s just how we end up putting it up there.

So we upload it to Amazon S3, we grab that link, we put it over, we publish the blog post. And then it gets sent over to Apple iTunes, and you can subscribe to the podcast inside Apple, iTunes, or Google Play.

2. Audio Podcast

Now another hack, another quick way that we can work with that content, is we can export just the audio. These live streams, most times don’t require a video. Sometimes I show stuff on-screen, software setup, that kind of thing, but the audio works just fine too. So you can export the video, or you can encode just the audio stream of the video. And then that can be its standalone podcast show. If you’re listening to podcasts in the car, you don’t care about video… Or you shouldn’t care about a video if you’re driving. So there are lots of reasons why you wouldn’t necessarily want to use video, so you can export it as an audio session and go from there.

That’s number one and number two, video podcast, an audio podcast from the same session. Then we take it a little bit deeper, course material for future training. So all of the videos that you’re putting together, or the video that you’re putting together kind of on-demand or whatever. You can sell that video, that video has worth. It is a knowledge transfer, and that’s really what video is. It is a knowledge transfer to one degree or another. Video is a great way of transferring information from my head to your head so that you can then act on it, you can mix it, mix it up, mash it up, output it, whatever. So it’s a great way to transfer knowledge and information. Because we’re recording this video and we’re making it live, and we’re presenting on a topic that is worthwhile every day.

3. Course Material

Some of it is more research than others, but all of it is just a transfer of knowledge. We can create a course material out of it. So it might be one video. We have some clients who just sell one individual video for $99, highly specialized niche material. We have other clients who sell… They have 20 videos every single month inside a membership course, and they charge $37 for it. So it just depends on the niche, the markets, your business model. But the videos that you’re creating, you can always package them up as individual course material, especially if you’re creating them with that intent. So we create these videos a lot of times to be… We kind of frame them around a topic, and the reason we do that is so we can use them down the road in varying ways. Because of the material, the training and staff are all very timeless, so you’re able to use the video for the courses.

4. Internal Training for your Team

Another one is internal training for the team. So we have been growing unlocked internally, from a team standpoint. What I find is that these videos because we’re doing them every day, and because not only are you getting something out of them. Because you’re learning stuff, and you’re asking questions, and you’re sending us emails, and all that stuff. But our team is also getting something out of them too, because I’m teaching them, and I’m teaching you some of my training and my methodologies and things that I’ve always done. And things that have made sense to me up until this point and things that are kind of continuing to evolve. So from a team training standpoint, the videos that you’re creating, you’re still transferring knowledge, you know? That knowledge is just executed by your team, for your clients, for your business, for your whatever. They’re learning what your processes are, too.

5. Social Video for Cold Campaigns

The fifth one is social video for cold campaigns. So we don’t always promote these videos as life. I don’t create a Facebook campaign for the 10, 15, 20-minute video every single time. What we do though, is we go through and we compress the videos down into like a two or three-minute time span. Where we just take the real bits of knowledge that happened. We compress them down into a watchable kind of video that is a minute, two minutes, three minutes sometimes, and then we promote that thing. So that is a free piece of content that we promote cold, too cold audiences.

And they watch it, based on how much of it they watch they then see additional ads. So we use it as front end, bonding, awareness building, lead generation kind of content. And it’s just a compressed version of these live streams. Again, it’s one video, it doesn’t require any more effort from me. One video is compressed and then put out there on the interwebs. A

6. Generate Written Content for Blogs

The sixth way, is these videos are a quick way to generate written content. Whether it’s a 2,500 word, 3,000 words, 4,000-word blog post, or it is a way that you want to… So a 20-minute video. When we first started doing these, I was doing 20-minute videos. Now they’re a little bit more focused, a little bit more planned, at least. A 20-minute video would give you roughly 4,000 words spoken as quickly as me.

It would give us a 4,000-word blog post and a typical book is about 75,000 words. After 17 to 20 videos, you have enough for a book. Unedited, of course, there’s a lot of fluff and filler and crazy stuff in there. But it’s a quick way of writing content, books, blog posts, that you can then go back and edit later. So what we do is we just take these videos, we upload them to rev.com, have Rev transcribe them, and then we throw them up as blog material. At some point… I mean, we just pretty much post the transcripts cut and paste. At some point, we might go back through and do a little bit of heavier editing where we break them down into sub-headlines and links and all of that good grammar kind of stuff.

But right now the video and the transcript are posted on the blog every day. Most people watch the video, some people watch the blog, or some people read the transcript itself. So those are just some of the ways that we’re using video in our business, six tips, strategies that you can use in yours. Again, video podcasts, audio podcasts, creating course material for future training, stuff that you can sell later. Internal training for the team, social video for cold campaigns, and then also a quick way to create written content.

For Questions and Guide

So if you have any questions at all about creating the stuff, selling it, using it in your business, sales funnels, traffic, anything like that, just go to https://doneforyou.com/start/, fill out the little form and we will talk to you soon.

The post 6 Ways To Use One Video For Marketing appeared first on Done For You.

Welcome to episode 133 of GSDdaily. Today, we’re going to talk about scaling through video. We have five advantages to why video is necessary for your business online right now. And they cover every phase of the funnel. Top of funnel, mid-funnel, bottom of the funnel. At the end of the day, you need to be using videos for marketing because people react to different modalities. Some people react more to reading. Other people react more to watching. The younger generation, for the most part, likes video. The older generation, I guess they like video, but they tend to skew more towards reading.

If there isn’t a way that I can watch a video two times the speed, I probably won’t watch it. There are some popular players who are letting you speed through the video but I prefer to read. I’d rather skim through something, see if it’s worthwhile, and then dig in a little bit deeper into that something. Whereas other people would rather read or would rather watch a YouTube video

The whole point is, using videos for marketing is super important for qualifying your prospects for selling. It also engages people after they already start consuming your products or your services.

Five Tips on Using Videos for Marketing

First of all, YouTube is the second-largest search engine in the world. It means that the first being Google, and people are going to YouTube and searching for all kinds of things. So if you are a knowledge worker, you’re in a knowledge business, whether you’re selling digital products, you’re selling coaching, you’re selling consulting, you’re selling services, you should have videos on YouTube that talk about the hot buttons in your market.

1. Upload Videos on Youtube

Your videos will not only show up on YouTube, but Google also owns YouTube, which means that the third spot on the first page of Google, three down, is YouTube, but it’s allocated to a YouTube video. If there is a strong YouTube video that would show up in the search rank, the search engines for a keyword phrase, it is going to be in that third spot. It’s highly likely that you could have a video that ranks in Google and it’s listed on YouTube. Google likes giving preferential treatment to its other platforms. And not only do you have the video on YouTube, but then you can also bake all of your keyword phrases into that YouTube listing, too.

It’s something we do quite a bit, even on our live streams, we will go get the live stream transcribed, and then copy and paste it into the description. Then keyword load that description and we’re able to rank that much better in Google. I can’t tell you how much search traffic we get from YouTube, and then they go over to Done For You or they go over to one of our other properties. And that’s how they find us. Four or five years ago, when I launched Scriptly, that was predominantly where all of our traffic came from. I ended up, I had a video on how to write a pre-webinar launch sequence, and somebody would go to Google and type the webinar launch sequence. They’d hit a video, then they clicked through to Scriptly and be able to fill out the templates.

So it is a fantastic traffic generation tool by using video. Get comfortable with video because it’s where everything is going.

2. Upload Videos with loaded Keywords

Number two, you’re going to rank higher in search. We’ve kind of already touched on this a little bit, but with video, as I said, Google gives preferential treatment to YouTube. If there is a YouTube video that can be ranked, Google is going to rank it and it’s going to rank it above your competitors because they would rather keep all that traffic in the house. So if you have a video that is keyword loaded, that is specifically solving somebody’s problem, or specifically something that somebody wants to watch, then Google is going to list it.

I have a DIY builds channel. One of the videos that get just incredible, organic traffic is how to put together an outdoor swing set, so a double-decker outdoor swing set and it’s listed in Google. The traffic trajectory is down right now because it’s starting to be false, so people aren’t necessarily building swing sets anymore. But all in all, like spring, summer, it was going up, up, up, up because it was ranked in Google. Then it started getting likes and watches and it started showing up in related posts. Once it starts getting some engagement, then the momentum starts to build and it starts to rank in more places, not just Google search, not just YouTube search, but then you’re also getting related searches and all kinds of other stuff. It’s a good way of expanding your reach without putting in a whole lot more work.

3. Low Barrier To Entry a Video

Number three, very low barrier to entry for a video. Like now, I’m streaming through a platform called StreamYard. You just need a webcam, you need a mic and that’s about it. Before you know it, you have 133 videos under your belt that can be used for all kinds of content, whether it’s snippets, whether it’s social videos, whether it’s course content, whether it’s just engaging people and just kind of keeping people in the mix. There are lots of reasons and lots of ways of using videos for marketing. It’s just getting started. And you have a mobile phone, the mobile phone has a camera on it that would rival DSLRs a couple of years ago. So you have the power in your pocket to go and record video and create something that is going to engage your prospects with you, so make use of it.

4. Create an Ebook or PDF

People want videos, others want to read. We kind of opened with this, but some people would rather watch a video and using videos for marketing. Some people would rather download an ebook. One of the reasons we always start our funnels with lead magnets is because historically, we get better conversion rates when we’re giving away a free report, a free lead magnet, or a free guide, or a free checklist. We get better conversion rates when we’re giving away a PDF than we do if we’re giving away a free video. Free video, quote, unquote, conjures up the image of watching free shit on YouTube. That’s just kind of, whereas something printed or something like a PDF, a body of work, tends to have more perceived value than a free video. Not saying that’s in all cases. Sometimes in some markets like golf, free videos are great.

Some markets work well by giving away a free video, something that’s highly visual, but in most markets, a free PDF works better. Now, when you want to engage them in a sale, oftentimes you need video. The written word in PDFs is great for getting the lead and for getting the sale. However, for generating awareness in a campaign, you’re using videos for marketing either on the sales page or you’re going to use video in the ad itself.

5. Increasing Conversion

Tip number five is just increasing conversion. The popular split test that we used to do five or six years ago was long-form sales video versus video sales letter. The video sales letter always converted better than, it was usually a 300% jump in conversion when you put the video on the page when you tested long-form sales letter versus video.

Now the test that is working the best is both. You need to have a video because the video is expected and there’s a certain portion of buyers who are going to watch the video. However, you also need to have text on that page too, because there’s a certain portion of video or buyers who are going to read the text and not watch the video. Or they will hit play on the video and using videos for marketing, and then they’re going to scroll up and down the page and hit your headlines. And they’re going to listen and read at the same time, but it won’t be congruent. So it’s just one of those things that you need to have both, especially on low ticket products.

Low ticket products, you’ve got to have both the video and the long-form sales letter. A high ticket, especially if it’s coming from a webinar, then the webinar is the video content. They watched a 30, 45, 60-minute video, and then they’re reading some sort of a bridge page before an offer.

Those are the five tips on using video in your marketing.

For Questions and Guide

If you have any questions at all, go to DoneForYou.com/start. There’s a little chat box in the lower right-hand corner. And then also, if you would like to figure out how to use more video in your marketing, how to use it in your ads, all that stuff, go to DoneForYou.com/start. And we will put together an action plan for you and go from there. So I will talk to you soon, all right? Thanks. Bye.

The post Best Strategies On Making Videos For Your Marketing appeared first on Done For You.

Today’s GSDdaily is episode 132 – Automate. We are going to talk about sales videos or using video in your automated marketing campaigns. There are two use cases that we’re going to cover today – sales videos and using videos to attract your cold market, to attract people into your silo, to build awareness for your brand. One of them is way early in the funnel and the other one in the middle of the funnel because it’s more sales material kind of stuff.

Just jumping right in. Every automated marketing campaigns or all good campaigns now use video in them somewhere and the reason is twofold.

Case 1: Using Video for Sales Funnel

First of all, people want to watch the video. Seven years ago when internet marketers started discovering video, people weren’t necessarily relying on it quite as much as they do now, but a great use case is if you look at Amazon. Amazon, some of their absolute best products are Amazon Sponsored Products. So things like the Kindle, things like the Echo, and any Alexa-enabled Amazon device. All of them use video to sell that gizmo in one way or another.

Same with even if you go to Apple.com. Apple.com the website, even though it’s static, is very motion specific. As you’re scrolling down through it, you see a lot of videos, you see a lot of very motion heavy elements. People react to the video. And so, using video in your marketing is something you have to do. Now, yesterday we talked about creating that video. We talked about creating the video from a mobile phone and then also creating it from a desktop, but using a transcription … not transcription, a teleprompter. We talked about a couple of different ways to create a video and then edit it and publish it and all that stuff.

Setting Up Video Using Wistia

Today, however, is more about setting the video up so people can consume it. One of the tools that we use a lot is a piece of software called Wistia. This is actually inside Wistia here, but let me see if I can just go to the homepage here. Wistia is a platform that lets you upload your videos so that you can pull the embed code and embed it on your website, and it’s private. You can put a public channel up, people can go through that public channel, but where we started using it is it’s great to protect members’ videos, like membership content. The content you don’t want out there in the general public.

Why we use Wistia?

1. It has great browser compatibility.
2. It has great stats.

1. Browser Compatibility

Over the years, it went from having a sales video, like a VSL. You used to autoplay it. And when you autoplay that video, the sound would automatically come through your speakers, the video would start, and it was super engaging because it was new, and it was also kind of jarring if you weren’t expecting it. So what a lot of the browsers do now, and every browser is slightly different, but what a lot of browsers do is they make you click to enable the sound. Sometimes, depending on different cases and stuff, it doesn’t hold for every browser all the time, but by and large, more browsers are forcing you to interact with the video in some way for the sound to come through.

We’ve had a couple of situations where we were building sales funnels and the sound doesn’t play of the videos when loaded through Wistia. For instance, we just figured something out Monday, yesterday, where if you were embedding inside ClickFunnels, if you embedded a Wistia video with a link, then it overrode the sound profile. On mobile, it wasn’t even playing sound, which is super weird, and it’s a very, very small example, but to override that you had to add the embed code to the ClickFunnels page and not do the direct URL integration.

How to Set-up Autoplaying with sound on Wistia

Here’s what I mean by that. Let’s say this video, for example, the Sales Funnel FQL. In our scenario, we have a click-to-play. So it doesn’t matter if you’re on a desktop or mobile or whatever, you have to click to play to watch the video. So let’s see. If we have the customize and then we go to controls, then you will see that the play button is visible, and then let’s look at … And if we wanted to autoplay it, we would hit autoplay.

It’s auto-playing as it goes, and there are a couple of different options here. Click for sound, muted, play with sound, and then play sound if possible. In the ideal scenario, if you mouse over this, it’ll say, “Autoplaying with sound is only supported in some browsers. We recommend clicking for sound.” So if you click for sound, watch this. We’re going to save this guy, so let me just save this real quick. Then we’re going to reload. So now, it’s letting us play the sound, but let’s go over and look at what this looks like on a page.

The video is going to play and the video track is going to be good, and then what should happen is I should have to click for the sound here. See that? So there’s no sound on this video that you’re looking at. I have to hit that sound button and then it starts.

2. Stat Tracking

Now, let’s look at the stats. So browser capability is one of the great things for Wistia. The other one is the stats tracking. So let’s look at the stats real quick here. In this particular video, I can drop in a new one if I want, but our average engagement is 36%, 571 total plays, 14% play rate. The 14% play rate means that only 14% of the people who hit that page, and that is a very, very well optimized, very high converting page. Only 14% of the people who hit that page watched the video. So that’s good or bad. It doesn’t matter, but it’s not auto-playing. So one out of every six people hit the play button.

So it’s a worthy number. And then if we look at overall engagement, the video is three minutes long, 19% of people stick to the end. But what this lets you do is you can triage videos and figure out if they need to be edited or rerecorded or if there was any kind of big drop-off point like maybe something happened in the video, or maybe you said something, or maybe whatever that people didn’t necessarily agree with. So it’s just when you’re looking at sales videos, webinar replays, anything served up, then the stats help quite a bit there.

Case 2: Using Video as Awareness for Automated Marketing Campaigns

Now, case number two where you use video is Facebook or is awareness automated marketing campaigns. One of the things that we like to do is using video views campaigns on the front side of our marketing. When we’re trying to attract a cold audience into our wheelhouse, we’ll throw a video up. Then we’ll track what the engagement is. We’ll put anybody who watches more than three, ten, and fifteen seconds, of the video into a retargeted campaign. Let’s look at some stats on that while we’re here.

If we go into our ad manager, we’re in the Facebook Ad Manager now, and let me see if I can make this text a little bit bigger. There we go. Here, we’re going to go into our audiences real quick. I just want to show you how the audience is set up. Our cold traffic video audience we have. We have a warm audience who watched the video for more than 10 seconds, and 24,000 people in that audience right now. Pretty solid, right? Then, anybody who watches more than three seconds in the last 30 days, we have 58,000 people in that audience.

The longer they watch, the more qualified they are, of course. What we try to do is as we’re building our audiences, we start segmenting that three-day automated marketing campaigns. The longer and the more budget we have to build audiences, we start putting them in a longer duration. If they watch 10 seconds of the video, then they’re just more qualified than if they watch three seconds. And then we retarget that 10-second group or that three-second group too.

Stats based on Facebook Ad Manager

The way I have these automated marketing campaigns set up, if we go into ad manager here, we’ll just look at the stats of it. So we have live streams there. And then I have a couple of different ad sets that I turn on depending on the topic. This ad that is currently running right now, it’s been running for a while, we’ve had 45,000 through plays. So 45,000 people have watched 15 seconds of the video. Overall, 201,000 people have seen the video. It’s gotten 518,000 impressions. And we’ve spent a total of $1,500 on this, or $1,455. And 226,000 people have watched the first three seconds of that video. So pretty solid numbers. Pretty big numbers.

We’re going to do a different breakdown. I want to go like this, and then I want to break down based on video engagement. What this breakdown does is it tells you how much of the video somebody is watching and how much you’re paying per view. If you like numbers is, this stuff you could geek out on, but 12,000 people watched 25% of that video, and then we’ve had a total of 3,200 people who have watched 100% of that video. Now, the video is three or four minutes long. So let’s go see. I forget exactly how long this video is. It’s quite long in Facebook terms. When it comes to immediate gratification and watching quick, snappy videos, this one is pretty long.

Let’s see here, the video is three minutes and four seconds. It’s a pretty long video but we have thousands of people who have watched it all the way through. Then remember, anybody who watches it for more than 10 seconds gets retargeted into our webinars or lead magnets. That’s how we use that video on the front side.

All in all, those are just two cases for using video inside your automated marketing funnels and using it as a sales video. Then some of the ways to set it up there, and also using it to attract your cold audience.

For Your Questions and Guide

Just go to DoneForYou.com/start, fill out the little form, and we’ll be happy to jump on a call and talk about traffic or talk about your sales process or your funnels or whatever, and I will talk to you soon.

The post Videos For Your Automated Marketing Campaigns appeared first on Done For You.

Welcome to today’s GSDdaily episode number 131, and it is Create. We’re going to learn how to create videos that you can use for your sales copy, and also for your ads that are on Facebook and LinkedIn, or YouTube, or wherever your ads live.

This is one of those things that traditionally has been hard. Creating a video has always been an art, and up until five, six, seven years ago, it was difficult to create simple videos. Now, I mean, you have an incredibly powerful video camera in your pocket. You have tools, editing tools, mixing tools. There are so much functionality and so many easy, create simple videos that six-year-olds are doing it. When you own a business and when you’re marketing a business, all of this stuff you can use to market your business.

There are some simple things, some simple tweaks, and create simple videos that I use that have helped my workflow to the point where … For me, if I don’t have a good workflow, it doesn’t get done. If this video, this standing desk, was not here, I probably wouldn’t be doing live streams, because literally, I can just step up, hit Play, and I’m broadcasting, so it’s a nice, simple setup. Over the last four or five months, I’ve refined the set up a couple of times, just to make it a little bit simpler, a little bit more pain-free when it comes to turning everything on, going live, and then continuing with the day.

Now in terms of recording stuff, life is one thing, because you can just log into Facebook, hit the Go Live and you’re life. Do you know what I mean? Or, I’m using StreamYard, I can just hit Go, and then that’s fine. But when you’re recording something that you want to make sure is right, you need to have a script, and you’re probably going to need some editing. So, there are some ways to create simple videos that you can use some functionality to help ease the process.

Ways to Create Simple Videos

1. Recording Video on Mobile using Teleprompter App

If you prefer to record on mobile, then there’s an app that I, really, really love to use. It’s called the Teleprompter. It’s this app right there. Right there, Teleprompter. The reason I’m showing it to you is that if you go to the App Store and you type in Teleprompter, there are 30 million of them. So, this one with that icon is the one you want. It’s that black with the red. That’s the icon you want.

There’s a free version and there is a pro version. The free version is super cool. The paid version is super cool, but basically, the paid version allows you to input your scripts from a text file. You go in and you say … I’m just showing my camera here. There we go. So, “Do you have an automated sales system?” So we’re just going to hit Play. It’s going to count down. Three, two, one. Then, “Do you have an automated sales system, a sales funnel on your website that generates revenue, clients, and customers day after day?.

Now notice how it just shows at the top half of your camera, just at the very, very top half, so that when you’re reading it, you’re reading it and your eyes aren’t moving. So it’s only about that far. Your eyes aren’t moving. Well, they are a little bit, but you’re not moving anywhere up, down. You’re looking right below the camera, so you’re right there is where you’re looking. Makes a big difference. So, that’s one way that we end up to create simple videos.

2. Recording Video on Mobile using Spark Camera App

Another tool that I like to use I discovered from Ryan Nadel. In his book, he was talking about this tool called Spark Video. Spark Video is that app right there. It’s called Spark Camera, I guess. But basically, it lets you mash up a bunch of videos back and forth so that you can record a video, and it kind of auto-edits everything together. Not auto-edits, but what you’re doing is you’re capturing one video and then the next video and then the next video. Then what happens is it combines everything for you.

I do this for work and then also for personal too, so this is a video … Oops. Yeah, this is a video that I took yesterday. We went to the Halloween store, and then … Oh, it’s not playing the whole thing. There we go … maybe it’ll play the whole thing now. There it is. This is just one continuous video, so basically it’s no cutting. It’s just one video and it snippets all the … or, it splices all the videos together so it’s one video after another video after another video. Super, super nice for V-logging kind of things. So just two mobile apps that end up working well, the Teleprompter and then a nice video edit/video cut tool.

3. Writing Video Scripts (Sales, VSL and Ad)

Another thing that we ended up doing for all of our clients is we write video scripts. Whether it’s a sales video … First of all, video, full-motion video works so much better than it used to. It used to be that an ugly VSL that had a white background and black text converted better than anything else, because it forced somebody to read and then also listen, so you’re activating a couple of different modalities.

Now, everything has just gone full motion, so it’s imperative to have at least some full motion in your material. I’ve tested going back to old school VSLs and combining a couple of little full-motion things in there and it works well because now it’s just an ugly pattern interrupt. An old VSL format that we used to do six or seven years ago is now ugly, so it tends to work out pretty well. I like to combine the two now. Some of our sales material, you’ll notice that it is an old ugly VSL with full-motion video and it works out nicely.

What we do for all of our clients is we write the sales scripts, VSL script and an ad script. Ad scripts are typically between a minute and three minutes. VSL scripts are usually between four to six minutes, depending on what the price point is. There is a tool called EasyPrompter, and it’s been my favorite teleprompting tool. EasyPrompter is super, super nice. You can grab a script, so you can write a script, and then I have a pre-written one here. I’ve got about 17 million of them. I’m just going to copy it in there, and then we’re just going to say, “Start prompter.” When I start the prompter, then you can see here on your screen, I now have a prompter that I can hit Play on.

So, let’s see. There we go. Then I can adjust the speed of this thing. So, the speed I’m going to … Let’s say 17, so we’re just going to test out 17 and see if it works. And then I’m going to narrow this thing down, and then I’m going to put it right underneath the camera, so right underneath the camera on my computer, so this achieves the same thing as what our iPhone app did. I want to look right under the camera, but not too much side to side because I don’t want it to look like I’m reading.

We’re going to slim this down pretty well, then I’m also going to reduce the font size because I don’t need it to be super huge. We’re just going to slim it down. Now I’m going to read. All right. So, we’re going to pull that down, and then we’re just going to hit the Go button. Hit the Play button. Oh, that’s pretty slow. “How old is your website? Or …” That’s pretty slow, right? So, we’re going to do speed again. We’re going to go up to, let’s say, 28. We’re going to see what this feels like. Scroll up, then, “How old is your website? Or, do you even have one? These days, your website is a hell of a lot more than a business card.” That’s a little bit fast, so I ended up kind of running away with it or the script runs away with it.

We’re going to do 22. Let’s look at this. So, “How old is your website? Or, do you even have one? These days, your website is a hell of a lot more than a business card that gives away some …” That one was a little bit fast, but still pretty good. In that sense, now we can edit the video out. We have a good script, and I usually like to record these a couple of different times and then edit the best versions of them. When you’re recording with the Teleprompter, you don’t have to stop the recording all at once. You can hit Play, and then if you lose your place in it, just pause, finish a sentence, pause, and then kick back up to the top. Then you’re reading, reading, reading, reading, you lose your place again, just pause and then kick back up to the top.

Now, one of the most valuable things that an old professor taught me when we were talking about video a long, long time ago, and I don’t even think he knew that he was giving good advice. He might’ve just been making a joke. I don’t know. But he was like, “Oh, yeah,” he was like, “You’re getting good at the pauses.” And I was like, “I don’t know what you mean.” And he’s like, “Yeah, the pause is where you cut.” And I was like, “That’s pretty cool,” because nobody I had known way back then was doing how to create simple videos, like screen record video and stuff. It’s not like I’m a … learned video editing formally from anybody. Just mucking around with tutorials and stuff online.

But anyway, so I found that in editing, you always come to a pause? Wherever there’s a natural pause, you can break from a video editing standpoint. So a lot of times, it’s the end of a slide. Sometimes it’s the end of a sentence. Then if you don’t like the way that is recording, then you go back and you just repeat that sentence. Do you know? So now there’s not a real long break. You still have the same inflections and the same tonality. Just hit the break and then go back and then just repeat that sentence. In your brain, when you’re recording these things, you just take a mental note of the break so whenever you screw something up, you just go back to the previous break and then repeat that.

The other thing is if you end up getting talking real fast, then your Ts and Ss are very … There’s some strong sounds, some strong letters, and you can always edit over top of those strong sounds. So if there’s an S like Sam, let’s say, and you screw up what comes after Sam, but there aren’t any other really great natural breaks, then you can just edit over that Sam, that S, because that S is going to have the same sound regardless, so you can usually edit those two Ss together. Just another kind of weird little tweak after editing a million hours of sales videos over the years.

Just some interesting tips to create simple videos and ad videos. Between the Teleprompter app, between that Spark Video app and the Teleprompter and a webcam, you really should have pretty much everything you need to record these. And then from an editing standpoint, I mean, iMovie is a great one. I’m not real familiar with what Windows editing functionality is. They used to have a Windows Movie Maker way back in the day, but I haven’t been on a Windows machine in probably 10 years. So Windows Movie Maker, I’m sure, is probably something now.

Any iPhone has iMovie though, so you can use iMovie for free, cut up your videos and then export them as an MP4 file. Your iPhone iMovie isn’t fully featured, but it is good. I like to do a lot of quick video editing on an iPhone or an iPad, and then export it to a Mac where you can do some other more advanced stuff. I assume that they’re probably going to be making iMovie a little better on especially iPad, on iOS, or PadOS, whatever the iPad operating system is now.

That’s about it. That’s all I got for you today. Some cool tools from a video editing/video creation standpoint. Tomorrow, we’re going to talk about automating your sales video, and that was kind of what prompted this whole week of the video is tomorrow’s conversation, which is how to automate playing and stop a video, because there was an issue that came up with a client over the weekend. Just audio and browser things are just so weird now with video, so tomorrow we’re going to talk about that and I will talk to you soon.

The post Ways To Create Simple Videos For Your Marketing That Work appeared first on Done For You.

Today’s GSDdaily is episode 130, and it’s our five-minute guide show, adequate for a Friday, having a nice condensed episode. The purpose of these five-minute guides is to get you actionable quickly so that you can get more done in less time. It’s very packable content. Now, what we’re going to show you today is how to automate, and auto-publishing Youtube videos automatically to your blog. Now, where that makes sense, things like this live stream. This live stream we can, and we do, go the long way. We go to YouTube and we embed the YouTube video inside of our Done For You blog. It can be auto-publishing Youtube videos.

Zapier

What we’re going to do is set up that automation today, and we’re going to use Zapier to do it. For those of you who have never heard of Zapier before, it is a tool that brings together probably thousands of tools, and it creates the integration so that they can talk together. I’m going to drop Zapier here in the chatbox.

1. Setting Up an Account

Once you set up an account, they have free accounts and paid accounts, then you’re able to hookup YouTube, so that when a new video was posted, then a new blog post is added to your website. We’re going to make a Zap, and that is going to be YouTube. Every time a new video appears on a channel we want to trigger that event, so new video-in channel. We’re going to hit continue. The YouTube account that we’re looking for is going to be one that I have already set up. Just set it up as your username, password, and then it creates the integration. Then, we also need a channel ID which is a portion of the URL to get to that channel. Then we’re going to hit continue.

What it just did was it tested our trigger. It said, it queried YouTube and said, “Has there been a video that has been released yet?” Yes, there has, so we’re looking at today’s video title GSD 130 5-Minute Guides, right there. Now, we’re going to hit continue. Once we do that, then we have to configure what happens next.

The video goes live, where does it go next? Well, it goes to WordPress. WordPress is where we have our website, or how we have our website set up. Every time a video goes live, we want to create a post. From there, we want to set it up with the WordPress account that we already have up inside Zapier. That’s going to be our Done For You account. From there, we’re going to say, every time a new video gets posted we want to add a blog post, or we have some additional options. We can add a blog post, we can add a new page every time a video gets shared, we can add a new piece of media every time a video gets shared. Your most popular one is probably going to be a blog post. That’s what we’re going to include in there.

2. Configuration

Now, this is where the configuration comes in. What Zapier is asking is, “What text do you want as part of a blog post?” The text, the title for the blog post, we just want it to be the title for the YouTube video. Then, for the content of that blog post, we want to have the description probably first. The description is going to be right below the subject line, and then we’re going to enter a couple of times, and then we’re going to put that URL in there. It’s going to go title, then description, then URL. Then, the author is going to be me. We have all of our authors here, but this author is going to be me. Then we can choose featured media.

We can choose some other things here that don’t matter. We can add categories, so it’ll ping different categories. This YouTube video is part of GSD Daily, so we can just add that category to it. Then we hit continue, and it’s going to test the whole integration now.

We’re going to test and continue, and we’re going to see what it says. It should come back and say, “A post has been successfully added to your website.” Let’s see what it did. Yes. A test post was sent to your WordPress just now, and then we turn on Zap. It was successfully tested. We’re going to turn on the Zap, and now we’re going to go see if it is published.

Your Zap is on, want to share a copy? No, don’t care about sharing a copy. I do want to see if… Let’s see. It was successful, and it looks like it was published as a draft. From there, what we can do is we can just enable it. We can make it public. We can review the settings and everything. It reduces the steps to go from point A to point B.

That is our five-minute guide on setting up and auto-publishing Youtube videos to automatically go to your WordPress website.

For Questions and Guide

If you have any questions at all, just go to DoneForYou.com, and then ask them in the chatbox there. If you’d like to chat about anything related to sales funnels, traffic, anything like that, just go to DoneForYou.com/start, and we will talk to you soon.

The post Publish Your Videos On Website appeared first on Done For You.

Our Tuesday episodes are going to be automated, or marketing automation episodes.

It’s going to be marketing to your prospects without you having to do the marketing. It’s going to be automated email promotion, it is going to be retargeting kind of stuff.

It is going to be Zapier integrations that let you know that things are happening in your business without you having to touch them or do them. It’s going to be making sure your clients and prospects are consistently receiving marketing information from you. And all that happy stuff. That’s really what the Automation Tuesdays are going to be about. So today I want to talk about what happens after somebody signs up for one of your automated webinars.

Webinar

They sign up for your webinar, find you on Facebook, paid traffic, whatever. After they sign up for a webinar, and then what happens next? So obviously they attend the webinar. They should attend the webinar. Hopefully, they attend the webinar, but what happens? What do they see next? What do they do next? So over here, let me just share this with you. So I went through and diagrammed the structure of what this ends up looking like. On automated webinar automation, it’s pretty straightforward. You have your webinar registration page. This page is the thing that gets somebody to sign up for your webinar. Then, they sign up, they go into your webinar room, they get your webinar replay, whatever. They consume the webinar.

Sometimes that is in go to the webinar, sometimes that is in a zoom meeting format. How we like it lately is to be an on-demand webinar that just plays on a page whenever the page loads, so that way somebody is not wasting time. They are immediately signing up for the on-demand presentation. They are receiving, they are viewing that presentation. And then at the end of that presentation, we’re making a call to action. From there they go to a call to action page, it’s a sales page or a bridge page, or something that recaps the offer, and those have been working well for us. And then from there, they go to the order form. So this is a four-page automated webinar set up. Easy, really straightforward. You’ve seen it a million times and you’ve gone through it a million times.

1. Webinar Replay Automated Email Promotion

The revolutionary part is what happens after they sign up for the webinar and attend the webinar. So the first thing is, I used to always think that people normally just kind of got a replay automated email promotion, and then that was it. So this was like eight years ago when webinars started getting more popular. I went to this event in San Diego, by a guy named Trey Smith, I think at the time he was doing an app kind of launch, how to make your software, how to build your game apps, like that kind of thing. He was talking about this extended replay sequence that he would mail out to all of his people who signed up for a webinar. It was like an 11 or 12-day replay sequence, where they were getting sometimes four emails in a day. Just absolutely craziness.

We tested a bunch of different things and that’s nuts. Especially if it isn’t a live launch and there wasn’t a lot of hype around a product. Like the hype keeps them engaged. But if it’s not a live launch, then what we were doing was we would do a six-day webinar replay sequence. They wanted day two … and, if you want to download this, we have done for you .com and then the top navbar right there, automated webinar playbook, this automated webinar playbook goes through what I’m about to tell you right here. This webinar automated email promotion sequence is six days long, the first two days are promoting the webinar replay. What we do is we want to send traffic back to that webinar room. And then day three, we promote to the webinar room and also the call to action.

On day three, we’re promoting the webinar room, plus the call to action page. Then days four, five, and six, we’re promoting just the contacts and we don’t talk about the webinar replay anymore. That is the six-day email sequence.

2. Multi-Pay Email Sequence

Now, most people leave it at that. If you were selling a product that is around a thousand dollars or above, then we usually like to add another element to this thing which is a multi-pay email sequence. The multi-pay email sequence is where you break that bigger payment down into two, three, or four payments that are where, so it was the first time they hear about this multi-pay email sequence or the multi-pay offer. You don’t talk about it on the webinar. We kind of use it as a down-sell. So then we send a three email sequence that talks about the multi-pay option.

3. Buyer Sequence

So day nine, 10, and 11. Then they either take you up on that, in which case they’re then put into your buyer sequence. If they don’t, then they go to the next option. The next option being more free previews. So basically you’re giving some of your best content away. And you’re just building up that goodwill again, because this person, they hit your webinar registration, they consume your content or at least a portion of it. Then we hit them pretty hard with some buying, sales emails, then we down sold them.

4. Free Preview Sequence

Now it’s time to reinvest, to put some goodwill back in that tank so that you can continue educating, continue bonding, continue providing content and value, and making a transformation in their life. That ends up being like a 12-day free preview sequence. That is maybe four videos, five videos. It can be two, three minutes snippets of your course or content. Below each of those videos, you’re going to have a link to then go purchase the full course.

5. Flash Sale Email Sequence

If they still don’t buy, then what you do is you send them into a flash sale. The flash sale email sequence is typically three days, days 30, 31, and 32. And this sequence is very hard-hitting, it’s also very cheap. So we try to take like 50% off the purchase price away from this original offer, but we want to also remove something from it. So that something can be a live call, it can be a coaching call. It can be a membership to a Facebook group, then maybe they can opt into it at a later time. We want to like to reduce the commitment of the offer to only be something that is fulfilled digitally, usually.

Doesn’t necessarily take a whole lot of time. And we also want to strip a lot of the costs away from it too. So that is going to be your flash sale sequence that is sent out day 30 through 32. Now, being that this is a 32-day long sequence from beginning to end, what I have found is that sometimes your message can be diluted. And what I mean by that is when you’re mailing. So you should be mailing your list three, four times a week. That’s just what you should be doing. If you’re emailing your list and people are also going through this automated 32-day long sequence, they’re going to be getting mixed messages. They’re going to get an email that is like a broadcast from you, as well as an automated email promotion.

Separating Your List for Email Promotion

Like, let’s say they get this multi-day email on day nine. And then later in the day, they get an email to your blog posts. And the blog post is talking about something different. But you don’t want to throw your prospects off track. So what I like to do, is I like to apply a tag to all of the people who were in this 32-day process, all the people have a tag that is in process. And what that means is that when you send a broadcast out to your list, you exclude everybody who is in process. If they are in process, if they are in this sequence, they do not receive your broadcast emails. All they do is just get your emails that are specifically about this automated email promotion. And they continue getting this promotion until they buy, or until they exit.

At that point, they are put back into your general broadcast cycle. And then when they buy or when they exit, that tag gets removed. So we remove the in-process tag and they are put back into like the general population. So in this way, what we’re doing is we’re making it easy for prospects who sign up for a webinar to get all of the emails about the webinar before they get anything else that might steal their focus away onto something different.

We want to keep all the automated email promotion all nice and chunked so that all they’re hearing about is what was on the webinar, what was pitched in the webinar, different ways to buy that thing in the webinar, different videos, and free preview kind of stuff of what is in the course that we wanted them to buy on the webinar. And then ultimately to end up with a great deal on that course, minus maybe some live components or whatever in the flash sale. So that is a typical automation cycle for an automated webinar. And kind of created graphically, I guess.

For Questions and Guide

If you have any questions at all, go ahead and just drop them in the comments here. I’ll make sure to answer throughout the day. And then also, if you would like to talk about traffic funnels, anything like that, just go to doneforyou.com/start, and I will talk to you soon. All right. Thanks.

The post Planning Out 30 Days Worth Of Automated Email Promotion appeared first on Done For You.

In today’s episode of GSDdaily, we’re going to continue our conversation on membership sites. Specifically, we’re going to talk about how to create valuable content. Now, this whole create the valuable content thing, we’ve talked about many times before, in past dailies. There’s a lot of different types of content that you can create. There’s a lot of different ways to create content. And just to kind of back up a minute, so your membership site is a collection of material.

A membership site, largely, is the simple fact that your shit is kind of locked behind a membership login. Anything you sell online is probably a membership site to some degree because you’re always going to be protecting and create valuable content. Most of the time, like if you buy any book online or you buy a set of videos or something, then you have to log in to get to them. That’s just kind of how things are protected, so you don’t want people sharing your stuff.

Your membership site, like your subscription website, the only fundamental difference between a subscription website, a membership site, and just kind of everything else, is that you’re delivering content regularly. As I said Monday, a very simple subscription site. Netflix, or even Apple news, deliver news to you every day. And then you pay the 10 bucks a month or whatever. So they consistently feed and create valuable content. It’s up to you whether you want to log in and read it, consume it, love it, whatever.

Your members are going to be the same way, your subscribers. It’s up to them to log into the membership site. Now you can do all the things you need to do to help them consume that content, because if they don’t consume it, they’re not going to continue paying, of course. I mean, if they go for a month without logging in, chances are they’re going to unsubscribe pretty quickly. So you can send them emails and you can send the texts, but truly the material inside the membership site is the thing they’re paying for.

That’s the thing that they need to be getting value from. Now, today, we’re going to talk about a couple of different modalities of stuff. Bill wrote in and had a great, great bunch of questions that I’m going to answer today, too. He was commenting the last couple of days, cause he’s putting together a membership site right now. So first, let me start by talking about the modalities, then we’re going to talk about sourcing material. And then from there, we’ll talk about creating material if you decide you want to create the material yourself.

Modalities of Membership Site Content

First of all, the modalities. There are three forms to create valuable content that you’re going to end up putting on your membership site.

1. Written

There’s written content, so that is anything… At a very elementary level, it’s a blog post. It’s a blog post of value, or it’s a newsletter that is maybe emailed to somebody. Think of somebody like Agora. You know, financial newsletter publications. They email once a week, their picks of the week, or whatever. Whatever it ends up being. It’s written and create valuable content that somebody can go through, learn from, they can choose to open that email or log in for that day or not.

The next kind of iteration of that is a PDF, so like creating and packaging maybe one professional report a month, or one professional report a week. We’ve had quite a few lower dollar membership sites over the years, where we have delivered that. It’s a new report for a month.

Then when somebody signs up, they get access to blog posts, they get access to webinars and calls, and they get access to some sort of like an industry insider kind of report. So great membership sites, it’s a great membership site structure. In that material, create valuable content for the membership is a PDF, and then we’re doing some on-demand stuff, like webinars or live streams or whatever, whatever it ends up being.

2. Audio

The next iteration of that used to be audio. So where you would have an audio program or audio snippets, and you had MP3s that people would download and listen to, or, way, way back, way before ClickFunnels started, Russell Branson kind of made a name for himself in doing these six part continuity programs called the Micro Continuity, and he would actually mail a physical CD, and then you would pop it into your CD player and listen to it.

This was probably 10 years ago. I remember buying it and then also implementing it way, way a long time ago, way before sales funnels were even a thing, like five years before ClickFunnels was born. But audio used to be a thing. Audio is not anymore. Now, audio is consumed by podcasts. Most of the audio that is created is a rip of a video. So this video that we’re creating right now is a perfect example of it. We’re creating the video, we can take the video and the video can be the membership content, but then we can also separate the audio track from the video, save it as an MP3 file, and then that is its modality.

3. Video

The best way to do it is to create the video, which then you use to create the audio. Do you know what I mean? It kind of goes text and writing, and then video, and in the middle is audio. But it’s more just a rip of the video now. So it doesn’t have to be a full-motion video like this. You can do screen recorded video. I’m going to show you some tools after this. We’ve talked about them quite a few times. So you can use a screen recorded video where you do a PowerPoint presentation, and you just speak through the PowerPoint presentation, and then that becomes your content. It’s kind of like learning from a college or an institution, like the voiceover PowerPoint presentations.

It’s very no fluff, no-frills. There’s very little to get wrong, truly. You know, it’s not like you have to be worried about being in front of a camera, cause you’re not in front of a camera. It’s just your voice and the text. Do you know? So those are just some of the modalities of what makes up the membership site content. Text, audio, video. There are some other things that you can add-in. You can add coaching programs. You can add a group coaching, you can add like a little mastermind, you can add a Facebook group.

People find incredible value in that kind of stuff. And oftentimes, we add those additional mediums to increase the price of a membership. So the membership, like a text video-based membership, that has some monthly content, might be $37 a month or $67 a month. But then if they want to have a virtual coaching piece, it’s maybe $197 a month or something like that. So, there’s a lot of ways you can play with the material of the membership site to generate the revenues you need or to put that offer wherever your kind of have a hole in your product mix. Do you know what I mean? So a lot of different ways you can cut that up.

Sourcing Content Materials

Now that we understand the modalities of membership, here are some ways to the source material, and this kind of got into Bill’s questions quite a bit. So one of his questions was, is there a way to outsource video content? Or is there a way to outsource the material? Yesterday we talked about putting together a woodworking membership site. If you remember, we kind of detailed this woodworking course DIY. The first month was tools. The second month was like introductory projects, where we talk about maybe DIY shelves, gallery shelves, bookcases.

We get over into medium difficulty projects. End tables, picnic tables, kitchen tables, and then month four, some of the more complex stuff, entertainment consoles, cupboards, cabinets, credenzas, some of the more complicated things. So the question was about that, and it was, can you outsource that material, so that somebody else creates it? And the answer is absolute. You just need to find that person. So there are lots of ways to find that person.

1. Upwork

You can search on a site like Upwork, where they would create your how-to articles. Maybe it is a picture based article. We talked last week actually about getting paid to write. So you’re just looking for the woodworking enthusiast who wants to get paid to write. Literally. So you could post a project on Upwork and say, I am looking for five 2000 word articles with pictures, on how to make a shelf, a bookcase, what were some of my other ones? So how to make shelves, gallery shelves, bookcases, two by four projects, and pilot projects. And maybe it’s one tutorial per, and then you just know that you’re going to be spending $200 per tutorial or $100 per tutorial, or even 50 bucks.

I mean, it just depends. You have to put the project out there and see what people bid, and then you can choose whoever bids the project well, and you’re happy to spend the money on their skill and talent, and so that it’s done for you, or you can choose not to, and then you can create the material yourself. That’s where you own the content. So you own the contents, you can package the content, you are a product creator at that point.

2. Fiverr

Another way to do it is, and it’s not where they come to you, but it’s where you go to them. Is going to a Fiverr, and you can type in woodworking articles, and maybe somebody here can write woodworking tutorials for you. And it’s going to be more than five bucks. It used to all be five bucks, but it’s going to be more than $5 now. Fiverr has become a pretty big operation. And again, you are the content creator, or you’re paying for the content to be done. So it’s your content, you’re the content creator.

3. Youtube

Now, another idea is where you go to YouTube and you embed blog posts. So you can go here and type woodworking shelves. And we have all kinds of plans here. Easy DIY floating shelves, DIY floating shelves with hidden storage, easy DIY floating shelves, no bracket. So if you just click on this, most of these videos are supported by ads. So they’re given away for free on YouTube. They’re supported by ads.

Most of them, you can disable this inside the settings inside YouTube, but if you hit share, and then embed… You can embed this video right on your page. So from a very simplistic standpoint, you can embed it as blog posts on your site. Your content creators encourage this because they make money through ads. So if you’re giving them more views, then they’re able to make more money. That’s just how it goes. Now there’s nothing that says you can’t put this inside of a membership site that people are paying for. So you could go in and have four, five, six, 10, 20, 30 simplistic DIY videos, all on YouTube, all by different creators. And that is what they’re paying for.

They’re paying for the curated experience of a DIY woodworking channel. They’re not paying for you to create the content but for the duration. It’s no different than walking into a museum. I can’t say I’ve been to like a ton of big museums in my life. But when you pay to get into a museum, you’re paying the entry fee. And then there’s usually the curator who is sourcing everything that is in the museum, and hangs them and displays them and makes them all nice and everything. You are the curator of your membership site. So in this way, you’re not creating the content. You don’t own the content, but you own the museum. So you own the real estate, which is where that material is displayed. So it’s a quick way of getting content for your membership site, that doesn’t cost you anything.

I would say that you want to make sure to include some of your stuff in here. It is your membership site. You should have your videos. You should have your tutorial. Your voice should be the voice in the emails that are going out. You’re still a business owner. You’re still the membership site owner, but you can use all of this kind of stuff as all of the YouTube videos, and embeds, and all that other stuff. You can link off the blog posts. You can use all that material to fill up the virtual shelves of your membership. So month one, they get… We can even look at here, let’s see if we go back to… I would say, well, we can do the same thing for tools. We can do the same thing for complex plans.

I mean, this was just shelves, but we could do the same thing for woodworking or bookcases, two by four projects, pallet projects. We can just literally have a category that is two by four projects and then just… It’s all YouTube videos. So, makes perfect sense for both the content creator and then also for you, because you’re curating the content. For this first month of tools, I would say, you’re going to want to dig in and do the research yourself, and then include your affiliate links. So you might even have somebody source the tools, whether it’s cutting, drills, sandpaper, you’re going to want to source all that stuff. You could probably just do an Amazon search, pick the top ones that show up, throw your affiliate link in.

Then that becomes the buying list that somebody gets in month one. And then you can link off to some YouTube tool walkthroughs, like maybe by Ryobi, or Dewalt might have some Dewalt specific tool videos on how to use their tools. So use and leverage the content that is already out there. A lot of times you don’t need to make more. If you do make more, you want to make sure that it’s branded to you, and you want to make sure that it furthers your brand as opposed to furthering somebody else’s. But, perfectly acceptable to do that. So, Bill, I hope that was good for you. Let’s see. All right, cool.

Let’s see, what else do we get? What other questions? Bill said museum analogy. Nice. Cool. So I hope that helps, Bill. It should give you a good start without having to get all kinds of crazy, without having to go nuts with the create valuable content creation piece. There are all kinds of people that create valuable content, all kinds of content and they want eyeballs, so it helps to give them eyeballs.

Another question he had was, does YouTube dilute and take away the membership’s uniqueness from our site? No.

I would say that people go to the museum to look at curated create valuable content or curated art, so they’re going to come to you because you have more of exactly what they want than going to YouTube and searching. Truly, we just searched YouTube and said, give me all of your shelf things, but this is where your brainstorming and thinking outside of the box comes in, because if they can log into one place and then they see all of your shelves and all your bookcases and all your boom, boom, boom, boom, then it has value.

But if it’s just shelves and they could just go to YouTube and just type in shelves, then that doesn’t have as much value. I would also vary the medium too, so create some text-based stuff with your YouTube videos or walk through and put it together… Do some of the projects and take pictures of those projects as you go through them, so you don’t have to create your material… So, you are creating your material, but you’re using that as inspiration and then kind of tie it to that YouTube video.

Let’s see, I will be doing PDF MP3s. Okay, cool. So Vimeo and a plugin player would be how I put them on the site. Yes. Well, or you could just do YouTube, but Vimeo has a Vimeo business. People can’t search and so it looks like you were set on all of that stuff.

Software and Tools

The last thing I wanted to talk about was just software and tools.

1. Google Docs

Google Docs is helpful when it comes to creating written material. The link is going to be drive.google.com. So you’re going to log into my account here or Google Docs. Docs.google.com is going to be your Google Docs. It’s an online text editor. You can do PowerPoint presentations, you can do all kinds of stuff from there. It’ll export to PDF, which is all you need to create written material.

Last week, we had an entire week on how to get paid as a writer. So this is an extension of that. And the only difference is, is rather than sell your stuff directly to end-users or sell advertisement, or making money indirectly through your content, you’re going to be just putting it in a membership site, which you get paid for. That’s the idea of a membership site.

2. Zoom

For writing, for creating written material, reference all of last week, for creating videos, so there are several ways to do it. What I have found lately, so, so many people are looking at… They’re turning on Zoom and then they’re turning on Zoom, creating a Zoom account, turning it on, and then literally just hitting record. And that is how they create valuable content, which is perfectly fine. So it’s a quick, easy way of creating material quickly.

3. ScreenFlow

Another way that has some built-in editing capability, so we have ScreenFlow. ScreenFlow for Mac. I don’t believe they have a Windows version of it yet. So ScreenFlow is what I use for all of our screen recording stuff and even some of our full-motion video, I’ll pull it into ScreenFlow and then edit it out.

4. Camtasia

If you are on a Windows machine, Camtasia is going to be the one you want to use. I think it’s pretty much the best and only Windows… I haven’t had a windows machine probably for eight or nine years, maybe 10 years now, but Camtasia works nicely. Does the same thing. You can record your camera, you can record your screen, you can record your voice, and then you can edit all those things together to create your material.

Zoom helps to create a video a whole lot easier than it ever used to be. It’s a software which you can control easily enough. The nice thing about your membership content doesn’t have to be perfect. Usually, people are okay with screw-ups and restating yourself and not saying that you don’t want to have something very highly unprofessional out there, but at the same time, you’re expressing your true you. That’s why membership sites and courses and all that stuff, have a less rigorous form of editing than what a public side, the public-facing video would.

But, the other side is live streams have just been so prevalent lately that people are okay with fuck-ups. So they’re all right with mistakes. They’re all right with the genuine stream of consciousness kind of video because it is truly authentic to the person. There isn’t an editor. Like this video, there’s not an editor who… Well, there is one, when you see those little vertical videos, obviously an editor goes through and puts all those together. But these live streams, it’s just you and me hanging out, talking. They’re just authentic.

Your membership content should be just stuff like this. It should be very, very simple. You can tie it into a PowerPoint presentation. Sometimes we do. Other times, it’s just a full-motion video. So really, it depends on what you want it to do.

5. Final Cut Pro

I’m a Mac, like I said, I use Final Cut Pro for any complex video editing. Final Cut Pro is a fantastic piece of software that is very similar to iMovie but an upgraded one.

6. iMovie

But if you have a Mac, you have iMovie already, so you can do a tremendous amount of editing inside iMovie, and then basically edit your stuff, put it out there, put it up on your membership site, and then you’re good to go. You can get the audio of your video once you use Screenflow or Final Cut Pro.

7. Rev.com

Rev.com is who I use to transcribe all of our videos, and you can see just a ton of files in here, but Rev is $1.25 per minute, or you can use Otter.ai, which is getting very good with free transcription, it’s a machine based though.

8. Otter

Otter works great if you have shorter videos or your videos are highly edited because you don’t have any of those connector words in there. However, if you do, like me, do a stream of consciousness live streams, then it’s much more advantageous to have a human editor go through and transcribe and take out all that shit. So it’s well worth the $1.25 a minute to have them do that, so you don’t have to spend the next 45 minutes or an hour taking out all your stupid shit, in the words, which for me is ridiculous.

So some of these live streams, it’ll be 4,500 words. The first, probably, 10 of these I did, I thought Otter was a good idea. I was like, it’s going to be fortunate getting all this stuff transcribed, and it would take like an hour, an hour and a half. It would have been shorter for me to write the article than it was for me to edit the article. And I started looking at all of the paragraphs and every single paragraph was like, “So, um, so, um, so, um.” Down.

I was like, wow, there’s a lot better ways to turn this into a good intelligible transcript that isn’t machine-based, so that’s why we went with the human transcriptionist at Rev. So ideally, you create the video, you pull out the audio, you get it transcribed, which turns into your blog post, now it is your membership content. In a nutshell, you do a couple of those a month. Then you have something that you can charge monthly for. So I think that’s about how to create valuable content for your membership site.

For Questions and Guide

Does anybody have any questions? If you have any questions, go ahead and hit the comments, just throw it in there. I’ll stick around for a couple of minutes and just answer the comments. If you would like to talk about putting together a membership site or optimizing a membership site or running traffic to a membership site, go to doneforyou.com/start, fill in the application, and then schedule a time with my team to jump on a call and just talk about sales funnel, automation, traffic, set up, creating offers, all that stuff. I’d be happy to lend a hand, and I will talk to you tomorrow. I think we’re going to talk about maybe sales copy. I’m not 100% sure what our topic of conversation is going to be, but we will find out. So I will talk to you soon. All right. Thanks. Bye.

The post How to Write The Most Valuable Content For Your Members appeared first on Done For You.

Today, we’re going to continue how to write to make money bandwagon. We started on Monday. We talked about some different ways that you’re able to generate an income online, whether it’s freelance or whether it is writing your blog to sell your stuff, your services, whatever. But at the end of the day, content marketing is based on writing, of course. If you’re able to write anything, whether it’s sales copy or webinars or blog posts or whatever, if you’re able to write, you can generate revenue. You can make money. It is that easy.

The problem, and mostly because everybody fucking hates to write mostly. They’re always too busy. They want to put it off. They don’t feel that their writing is worthwhile. There are all kinds of reasons why people don’t like to write, maybe because it feels too much like school. I don’t know. But as a writer, if you’re able to show up and write for that company or that individual or that blog, then you’re able to generate money. It is as simple as that.

We talked about freelancing yesterday. I showed you where to set up a freelance account, and then you can start bidding on gigs. And there was a little bit of a hiccup halfway … not halfway through, but it took us a couple of minutes to get our profile image right, but then once that happened, we saw all of those projects that were open to bidding.

Writing Blogs and Articles Online

Today what I want to cover is some websites that pay you to write blog posts on an individual basis. Now, these are not simple tasks. I mean, you’re going to see a bunch of different websites that pay you to write, $150, 200, $250 per blog post that you submit, but the requirements are pretty stringent. When you excel as a writer, the world is open to you. You can write books, you can write blog posts, you can sell your stuff. You can offer services to people who are looking for writing. And that’s all there is to it.

For those of you who don’t know who I am, my name is Jason Drohn, creator of DoneForYou.com. We build … We create offers, we build sales funnels, and then we do marketing automation and traffic for companies. And we are always looking for great writers, because writing is one of those skills that are difficult to find, truly.

I had sat in a panel with a friend and client of mine, so he was on the panel and I was kind of in the audience. He just asked me to come down and kind of bounced some questions. And the room was full of graduating seniors. And I told them when it was part of the Q and A answer session, I told them, I was like, “Anybody who is here who can write is going to be so uniquely positioned for the future of marketing, it’s not even funny.”

Those are the skills you need to nurture. It isn’t necessarily about strategy. There’s a lot of people that can execute strategy. It’s not necessarily about running paid traffic. There’s a lot of people who can do that, but when you can write persuasively or just write in general, then you can do a lot of things. There are so many different ways that you can generate revenue when you’re a content creator that you can make money.

The foundation of everything online is content.

It’s the foundation of everything online is content, is the written word. I mean, email copy, webinar copy, even video scripts. I mean, all of it, writing is the foundation of it all. It is a very important skill to have. I told them, I was like, “You have English majors. If any of you have minored in English or whatever, you’re great at English, then you can do whatever you want.” But at the end of the day, showing up and writing is how you’re going to make an impact.

Now, today, this is a simple lesson. If you want to learn how to make money, Google this magic phrase. Google websites that pay you to write. Just do a Google search, websites that pay you to write, and you will find that there are a lot of websites that pay you to write. I’m just going to open up the first couple here. This one is 14 … Little Google breakout box, 14 Websites That Pay Writers $100 Plus. And there is another one, Websites to Pay You to Write 2020 Edition. We’re just going to kick through these. If you want to write, you want to get paid to write, go do this. It’s that simple. 14 websites that pay writers 100 bucks plus. The Cooking Detective so extended guides that pay 150 to $250 depending on the topic, and then articles pay 50 to $75.

These are not simple tasks. This doesn’t usually show up and write 500 words and you make 150 bucks. This is you show up and you provide clarity of thoughts. You provide good, structured material backed up by images that have some keyword phrases in it. You need to be a good writer to make $150 per article, but you can then game the system by writing a bunch of articles for $150 a pop. They can’t be the same article that you submit to four different sites, of course, because that’s duplicate content, but you can rework articles to be on multiple sites. It doesn’t necessarily have to be the same article, but it can be chunks of the same article in different places or arranged into list posts or curated content or whatever.

Websites That Pay You To Write

There are so many different ways to write and add value where it’s not necessarily you coming up with the creation itself.

1. A Fine Parent – pays 75 to $100 plus a $150 bonus for top shared articles

2. Christian Science Monitor

3. Barefoot Writer and Upworthy – which $200 per story

4. Graphic Design School – $100 to $200 for every accepted article or tutorial.

Now, that’s the key, accepted. I mean, when you’re paying 100 or $200 bounty per article, you’re competing with a lot of other writers. You’ll get a payment if your article is accepted.

5. Freelance Switch

Earlier in the week, I talked about a site called Freelance Switch. It was owned by Envato and then Envato, they created the PSD Tutees and everything else, but Envato paid, I think it was 50 or $75 per article and it was just a freelance blog post article about 10 years ago. And then they turned that model into PSD Tutees, and they paid $150 per tutorial. I mean, these are pretty complex, long tutorials, very image-oriented. It’s how to run Photoshop and stuff, so it was pretty specialized stuff. And then they ended up kicking over into Envato.
They knew this model well, and they had hundreds.

I was friends with the founders, and they had hundreds of submissions at any given time that they could literally just kind of pick through and find a really good one and then post it and then they would PayPal the money to the author. When it was published was when they got paid. It’s an important distinction when you’re going this route, but you’re able to generate quite a bit of money from it.

6. Earth Island Journal – pays $100

7. The Great Escape Publishing – pays $100

8. Cosmopolitan – pays $100

9. Parents.com – pays a buck 75 per word for a feature in the print publication.

10. Babble

11. Working Mother

There are lots here. But then if we go to that other art site that I opened up, it was a 100 websites that pay writers in 2020.

We have A List Apart, Today I Found Out, Cracked, The Diplomat, Screen Rant, Site Point. There are so many opportunities to make money and get paid for writing. You just have to look. You have to find a website that you want to write for and then approach it. And like I said, they’re paying you to write, so perfecting your craft and just realizing that there’s a lot of other ways to generate revenue online than strictly selling websites or selling services or selling products. You can freelance. You can write directly for a blog post. Is pretty, pretty easy. You just have to ask the question, “What do I want to do? What do I want to do? How do I want to work? And how do I want to capitalize on this initiative?”

Now, the fact is, so many blogs, websites, companies, had to let go of their people because of the pandemic or their people are working from home. There’s been such a transition in the way work is done that this is a time that you can capitalize on it because everybody is looking for help, but they’re not in their offices or work has just been completely disrupted so they are relying on people to work from remote locations. That means that when they want to ramp up their content, which they are because most companies kind of took a pause in ad spending when the pandemic happened and then started ramping up the content. We’ve ramped up our content hard. I mean, that’s why we started doing these lives. It’s not why, but it was a natural benefit to why we started doing these live streams.

I did it because I wanted to help people in my local area and around who were open to this idea of digital moving online and this is what happened with it. And so many other companies moved the content route, too, so they started producing a lot more content, doing a lot more blogging. Well, of course, and now with remote work, people are working from home, they’re looking, they’re engaging in other writers. They’re engaging other writers for more stuff, more content, faster content, written from home. There are so many other writing-based opportunities that you can work from home if you know where to find them. This is one of those places.

For Questions and Guide

If you have any questions, just go to DoneForYou.com/start and there’s a little chatbot, which is in the lower right-hand corner. Just click it, open it up, ask questions. My team is there and if you have anything else, just walk through the prompts and we’ll go from there. I will talk to you soon. I’ll see you tomorrow. This was a pretty simple lesson because it’s, you ask the question and you go to Google, you find some websites that you like, and then each of them has their submission guidelines and you just follow those. They make it pretty easy. Tomorrow we will be back with a wrap-up. I think we’re going to talk about becoming an ebook author. It’s an additional way to write and make some money online and we’ll talk to you soon. All right. Thanks. Bye.

The post Be A Freelance Writer and Earn Online appeared first on Done For You.

It is the 29th of July, which is a special day in my world because three years ago, my wife and I got married. Today is our anniversary. Happy anniversary, Chelsea. She’s missed a couple of these, but not many of the 98.

Today, we’re going to talk about how to make money as a freelance writer. Basically offering your services to other people through sites like Upwork or any one of several other platforms.

We are going to talk about how to bid on those projects and how to get that gig to work. We’re also going to talk about some job boards and stuff, and we’re just going to kind of go from there. For those of you who don’t know who I am, my name is Jason Drohn, doneforyou.com, and we specialize in helping people create offers, build sales funnels, and automate their marketing and their traffic; automate their sales.

This week we have been discussing writing – how to make money writing. That was all kind of prompted by a visit to Barnes and Noble and seeing that every dummy’s guide in everything that was how to make money doing X was sold out. I was like, well, we might as well do a couple of weeks of how to make money writing. How to make money podcasting. How to make money doing this kind of fundamental things that I have been doing forever. Other people have been doing them forever, but they’re all fundamental in the terms of digital marketing. They’re all fundamental in terms of ways to generate revenue. So that’s what I’ve been talking about.

Freelance Writing

Now, freelancing, make money as a freelance writer. Several disciplines work well as a freelancer, make money as a freelance writer. Some of those disciplines, design, anything that’s remote in nature, graphic design, programming, writing, accounting, bookkeeping, all of those like disciplines lend themselves to freelancing very well because you can work with several clients at the same time.

Advantage

For most of them, the client’s work isn’t considerable enough to work on any of them full-time. But if you have 3 or 4 or 5 or 10 or 20 clients, and you have a full roster, you can generate quite a bit of money that way.

Disadvantage

The disadvantage of freelancing is it’s entirely gig work. If you five clients and they’re all paying relatively decent, you lose one, then you just cut your income by a fifth. So that’s the other side of freelancing.

Websites To Sign-up Freelance Writing

Now using some of these tools and some things that are out there now, like a freelancing website like Upwork or JobBoard, then you’re going to be able to pick up clients relatively quickly. The disadvantage is there are also about 10,000 other competitive freelance writers who are all looking for those same projects.

There’s a push and pull when it comes to writing. You want to be cheap enough that people are interested in working with you, but expensive enough that you are bottom of the barrel. Or they’re expensive enough that you have a profit margin so that you can still make a good living off of the freelance work. There are all kinds of just push and pull stuff in there.

I have never written as a freelance writer. Most of everything that I have done in my past has been, you start writing a blog, you generate traffic, that traffic turns into sales and clients. Those sales and clients pay you money and then you reinvest that into more traffic. They turn into more sales and clients. I haven’t ever pulled work off of a job board. I’ve never signed up as a vendor for Upwork.

However, we have hired a lot of vendors off of Upwork for various blogging things, most of it Done for You related. Usually, what I’ve done is I go and I look for bloggers and writers, freelance writers, that can write for Done for You. Then once they’ve been around for a while and they learn their processes and I’m able to see their writing and kind of their thought process as it approaches writing, then we usually pull them off another task.

Because most of the time, internet marketing writers, they’re not just writers. They can execute on something and then the writing is kind of the byproduct of the execution. So that’s what I look for. And it’s one of the things that has helped a lot in building the Done for You team. We’ve looked for freelance writers to kind of start the process.

Now, oftentimes, when I go and post a project, I have a pretty good idea of what the deliverables I need. I need three articles a week. Each of those articles needs to be keyword loaded. It needs to have so many images. It needs to have so many internal links. Then I kind of write up guidelines of what needs to be in that. As a freelance writer and make money as a freelance writer, when you’re looking for jobs, you want to look for something that seems pretty stable, that values your writing. That they’re going to be able to generate revenue from your writing for a while because that means it’s going to be a stable gig for you. It’s not just 10 articles about a certain keyword phrase for 150 bucks that is a bargain basement. It’s more important that it gets done than it’s right.

But there are all kinds of different writing projects that you can look for. There are writing eBooks. There are blog posts. There’s ghostwriting, which we kind of talked about a little bit on Monday. The most important thing is you’re able to source it and make money as a freelance writer.

Upwork

Let’s just pull up a browser here. If we go to Upwork home. We’re going to go to my jobs or we’re going to go into Upwork. I use Upwork all the time and I don’t have any active postings up, but let’s say I was looking for, let’s see, we’ve got all my job posts and then talent. Let’s go into Upwork and I’m going to show you where to find projects.

Basically what we want to find is we’re just going to look for writers. Writing. We have an Upwork account, and we’re looking for the different agencies that are writing. You can see this would be all your competition. So 75 bucks an hour. $200,000 earned. $75 an hour. They have a 94%. $32 an hour. They have $100,000 earned. There’s $150 an hour with $300,000 earned. So there is a lot of people, especially right now who are getting into the freelance writing gig and make money as a freelance writer.

Now let’s look over. So we’re going to go here. I’m going to log out here. And then we’re going to go back to the home page. Like I said yesterday, Upwork is a publicly-traded company. If you want to find workers, you can post a job here. If you want to find jobs, then you can look for jobs here too. There’s everything from tech and IT to design to sales and marketing to administrative and accounting and legal.

The most important thing is you are looking for writing projects. We’re going to find quality freelancers and agencies for writing. We want to bid on work though. You know what, here we go. So writing jobs. I’m going to become a freelancer and make money as a freelance writer. I’m going to sign up. So I’m just going to continue with my Google account. Go through. We’re going to sign up with this guy. Nope. It already exists on Upwork. Let’s see about this one. That one already exists too. As I said, I’ve used these guys quite a bit. All right. So I want to work as a freelancer and make money as a freelance writer. We’re just going to go ahead and sign up. Send me genuinely useful emails. We’re going to hit the little, yes, I understand box. And then it’s creating my account.

Signing-Up on Upwork as Freelancer

Now it’s redirecting me. Basically what it’s going to do is it’s going to sign me up as a freelancer. We are going to create a profile. We’re just going to go ahead and hit continue. We’re going to hit start my profile. Here we can go through and upload everything right from our LinkedIn profile. So let me just connect to my LinkedIn profile and hopefully, it’ll pull in everything that we need here. All right. Open your LinkedIn profile, select more, save to PDF so more. And we’re going to save it to a PDF. Then we’re going to select the file to upload. So we’re going to do that. There we go. All right.

Tell us about the work you do. We are… What are we? We’re writing, right? That’s the goal. We’re looking for writing jobs. We’re going to do academic writing, copywriting, technical writing, web content, and creative writing. Oh, we can only do four. Cool. So what skills do you offer clients? Blog posts. We’re just going to do blogging. All right.

I’m just going to do the writing. There are all kinds of other options there. What level of experience in this field? We’re going to do intermediate, expert. I’m going to say, expert. Now we’re going to go to Mercyhurst University. It’s where I graduated from. That looks good so we’re just going to hit next. Employment. Founder of Done for You. President blah, blah, blah. So on and so forth. We’re going to hit next. It looks like something went wrong. So there’s my sales account manager at Pepsi Bottling Group.

I’m going to remove this guy cause it doesn’t matter anymore. This one was quite a while ago so we’re just going to pull these off. Then we’re going to hit next and see if that saves. Okay, cool. What is your English proficiency? So I am fluent, native, or bilingual. And what other languages do I speak? None. What is my hourly rate? My hourly rate is $250 an hour. Upwork service fee is then going to be $50 an hour. The service fee is 20% when you begin a contract with a new client.

It is expensive to get work from Upwork. It’s one of the reasons why we want to move the relationship off of Upwork if we can. And then also the estimated amount you’ll receive with service fees. So we’re going to hit next. Then it’s going to look for a title and overview. It pulled all of this from our LinkedIn profile, which is super nice. Super nice that we don’t have to set all this up. It looks like I misspelled a specialty or something. Link to external websites is not allowed. Okay, cool. So that we needed to move. Next.

It looks like my description is too long. Feel faster. So I’m going to delete this too. Hit next. All right. Profile photo. I’m just going to skip this for now. Got it. Location. The United States is good. The city is North East, PA. All right, here we go. All right. Filling this in. Okay. And we’re going to hit next. And the phone number? (814) 315-8121. Then we’re going to go to enter the code. So it looks like it’s going to send me a verification code just to make sure the account is mine. So let me grab the code here. Right.

All right. Grabbing the code. This part is always the pain because then you got to go to it again. 3153121. That is the right number. So it just didn’t get the code yet. Maybe it’s on a new browser or maybe it’s on voice Google. All right. Got to love all the security features, right? All right. Huh? Still haven’t got the code. So we’re going to (814) 315-3121. Yep. So we’re going to resend. A new pin has been sent. Strange, right? Let’s do this one. All right. If that one goes through. Maybe it will. Oh, there it is. Okay. Cool. All right. 80268. So 80268. Next. All right.

So now we’re going to preview the profile. That is our profile. $250 an hour. There’s my employment history, my education, all of that fun stuff, which is great. So it looks like I need to do one thing, which is to add a profile or add a picture. So I’m just going to go and find one sitting on my server somewhere. Let’s see.

Nothing is working very fast today. But let’s face it, we are setting up a freelance account so we can go write and make money as a freelance writer, which is awesome. All right. So we’re going to go here and then we’re going to do… There’s one. There’s one of me in my Pepsi shirt at the internet marketing party. That was like forever ago. And it is uploading the profile picture.

It’s probably one of the most boring episodes I’ve done, but it might be the most helpful in terms of setting up a freelance account. Yesterday, we talked about blogging, which I think is pretty important. Being a professional blogger. And today, let’s see. All right. So let’s take them as good old time here uploading. Not sure why, but you know. Something went wrong. We were unable to upload your image. Interesting. So how about I just maybe pull it down a little bit and then we’re going to hit save. Maybe that will work. Maybe I need to have a different picture of some sort. All right. Let’s see. We’re going to try a different picture.

We’re going to select a different image. Which one is relatively small? There we go. Maybe this one? That one is too small. No, that one is too small too. That one might work. I’m just trying to find something that we can get done quick. That’s all. I don’t know. It might be broken, but this is basically how you set up a profile.

So once you set up the profile, you go through, you verify your PIN, all that other stuff. Then as a freelancer, when you’re logged in, you can go create your work. Now it might make me submit my photo before I can go find projects. Yeah. Sign in as a freelancer and make money as a freelance writer. I think it is. I think it’s going to make me submit my profile. Yeah, just the baseline profile. Something went wrong. That’s weird. I wonder if I can just do this? Let’s see.

I don’t know. Oh, good. There it is. I don’t know why. I don’t know. Maybe there’s something wrong with the server or something? I don’t know. Whatever. All right, so now we’re finding work. You can just delete the last four minutes of messing around with that fricking photo. And then we’re just going to go find work.

What it’s going to do is it’s going to deliver the work that it thinks we want right now, which we have US-only work. This is work that is only biddable in the US. This is a technical writer, a 10 to 11-week project, 27 to $30 an hour. We are looking for a skilled wordsmith to help out our private label team while our technical writer is on paternity leave. Copywriting for our home page. We got marketing writing for a cosmetics brand. Need a written client proposal for spam-tightened office.

There are all kinds of projects here. We have fixed price projects, hourly projects and we want expert people or whatever. Like this one, of course, marketing writing for a cosmetic brand. Estimated budget, $40. That probably isn’t all that awesome. I mean, if you want to be a highly paid expert, you’re probably not going to want to kind of top out of 40 bucks. Estimated budget, 50 bucks. Estimated budget, 400. Maybe that would be something that you could write for. One to three months, 30 plus hours a week, rewriting copy for websites.

There’s payment verified, payment unverified, how much they spent like 2K spent. This part is super nice because you know that their payment is verified. They have a payment record on file. They’ve already spent $2,000. All the reviews are five stars. I haven’t seen my profile on this site, but I don’t even know how much we spent, a couple of hundred grand. There’s six grand, 10K spent, plus.

There is anything you want here. You can go through and search for jobs too. Let’s say you wanted to blog. So you want to be a blogger. Blogging. See what pops up. If you want to start blogging for companies, then here we’ve got real estate mortgage and investment related to the blog. Ghostwriting, one to three months, 30 plus hours a week. It looks like they spent five grand. We’re looking for a blog writer to create some articles on various topics about purchasing a home or investment property. The writer should be able to write about topics and terms such as cap rate mortgages, first time home buyers.

What you do is you find the projects here that you would like to write about. And there are so many of them here; hundreds, thousands of projects that you can write from. And then if you don’t like it, just hit the little down arrow, because then it won’t show you similar things. It finds the keyword phrases. It won’t show you similar stuff. But if you like it, hit the little heart arrow and it’s going to kind of wishlist it for you. So you can go through and filter all of your stuff. And then Upwork is going to deliver the projects that it thinks you’re going to be into.

Now, if you want to apply or bid on this, you just click on it. And then what it’s going to do is it’s going to open up and say, “Here are all the details we know about that this project.” Here’s the attachment. Here’s a little JPEG attachment. So you can log in and see this is something here. And I don’t know exactly what this is. But the project type, you will be asked to, content writing services, interviewing one, blah, blah, blah. There have been less than five proposals for this job already. You can submit a proposal or you can save the job.

By submitting a proposal, and what I look for as a person who hires people from Upwork sometimes, I look for proposals that are custom and genuine and they are perfect grammatically. So if you’re putting a proposal in on a project then grammatically it needs to be perfect, especially if it’s for a writing gig. You would be surprised how many people apply to be writers, but their writing is fucked up. So obviously, if the writing is fucked up in the proposal, then, of course, it’s going to be fucked up on your website and you’re going to have to go in and correct a bunch of stuff or whatever.

In the proposal, make sure your response is grammatically correct. Make sure it’s customized to the actual project itself. So like if I was writing a proposal for this one, I would say that specialized profiles can help you better highlight whatever, blah, blah, blah. But I would use the same words that they use in their job description. That’s the language that I would put in the proposal. Yes, I can talk about the cap rate. I can talk about mortgages. I can talk about first time home buyers grant, so on and so forth. These are some of the places that I’ve done before. I’ve written 1500 word blog posts. I’ve included images on them. And this is what I can do for you if you hire me.

Then with the proposal, you submit a fee or how much you want to be paid. I don’t go super low. I wouldn’t expect you to go super low, super high. Stay right in the middle, especially when you’re starting. It’s like an 80/20 rule though. For every 10 proposals that you submit, you’re going to get a bite on maybe two, and then one of them is going to hire you. So it’s a numbers game. The more reviews you have and the more quality work you do, the quicker you’re going to get proposals, the quicker you’re going to get your bids accepted. But hanging out here, submitted a bunch of proposals, seeing what shakes out, messaging the vendors back and forth to make sure they understand what you’re going to give, and then you understand what they require. All of it is going to be big.

All the work is done through the Upwork platform. They have a time tracker, they have like a screen recording software. SIt is a nice transparent platform for doing this kind of stuff. That is how to set up and start writing freelance. How to write and make money as a freelance writer. I apologize for some of the delays in the middle because of the weird server issue, or maybe it was my computer. I’m not real sure.

For Questions and Guide

If there’s anything at all that we can help you with, just let us know. Go to doneforyou.com, fill out the little chat box in the lower right-hand corner. I hope that you got some nuggets today and I’ll talk to you soon.

The post How To Earn Online As A Freelance Writer appeared first on Done For You.

Today we’re going to talk about professional blogging, which is exciting because it’s kind of where I started. At least being enchanted with professional blogging, if you will. Basically what happened was, and I told the story a little bit on Monday. It was this half-done PDF that was how to become a professional blogger, how to start writing, and getting paid. How to create a blog and make money. I printed a PDF and brought it to Pennbriar which was the place where I worked out when I was working at Pepsi before. I remember being on the stair stepper reading this PDF and then went home and built the blog.

The website I built was on Blogspot. I ended up turn around, building it out on WordPress, getting into WordPress. Then that started the journey into Internet marketing and the world and life that I now live. So it all started as being a professional blogger or wanting to be a professional blogger. So the first thing is, what qualifies you as a professional? And that was a question that I had. I remember actually at the time I was in college, I was going to school full time, and I was working full time. So I was working about 60 hours a week and going to college full time, so 20, 30 hours a week and doing homework and whatever. But I remember asking my professor at the time in an eCommerce class, I was like, “What is a professional?

What is a Professional Blogger?

Because I was thinking like, “I want to be a professional blogger”. That sounds fun, right? But what is a professional blogger? What is that? The definition that I came to was having a blog that makes money. Having a blog that generates revenue. Now in my estimation, that is what a professional blogger would be. You are a professional blogger if you have a website or a blog that you make that makes money. I am a professional blogger. Anybody is a professional blogger who has a business and writes articles for a living. Now going into yesterday’s topic, we talked about the single stream of income or the multiple strings of income from a blog, and basically where you’re paid directly for the blogging or the writing activity, or being paid indirectly through services and software that you sell, or whatever.

A professional blogger is usually doing the latter, meaning they are usually paid from the products that they sell, from the ads that show up, from the affiliate’s revenue that they generate, from the services they sell. That’s how a professional blogger usually makes money. No, I mean, you might have sponsorship, and their ads show up, or your writing because of sponsorship or whatever, but nobody pays you for the act of writing on your blog. So that’s just an important distinction, but there are so many different ways of generating revenue once you have a blog up.

Finding Your Niche

The hardest part is finding the inspiration for the content. That’s where things like niche come in. Your passion, your purpose, finding the thing that drives you, the thing that you want to write about because I mean, let’s face it. You’re going to be doing this for years. You’re going to be writing blog posts. You should be, you should at least have something that you’re writing about that you’re happy writing about for years. I can tell you, in my early days from an SEO standpoint, we started sites on all sorts of crazy shit just to generate an affiliate income, and it was fine. We would put up a quick site, we would add two or three blog posts, we’d get it ranked for a certain keyword phrase, we’d drop an affiliate product, and then we just kind of let it go.

Consistency

It was all very smash and grab, let’s promote an affiliate product, let’s make 10 or 20 grand, then wait until it relaunches in a year or six months where we can make a bunch more money. Which is fine, but the problem is, is that kind of quick hits sites when Google re-optimized, like re-indexed everything, those sites went away. Now, I mean, one of the biggest ranking metrics is consistency. Writing and publishing every Monday, Wednesday, and Friday, or every Monday and Thursday, so your consistency in writing is essential, at the end of the day, you’re writing for readers. The readers, who visit, watch and listen, are the people who ultimately are going to end up providing revenue to you in some way or another. Whether it’s ads, affiliated, buying products or services, you’re not just writing to an empty chamber and then hoping to make money.

I wrote a blog post for a friend’s site years ago called The King, and I’ve referenced it quite a few times in the 14 years that I’ve been online, but this blog post was like all the things that I fucked up when I first started. And one of them was posting banner ads. I had like 18 banner blocks on one sidebar, even though I only had seven visitors a day coming to the website. Of course, I wasn’t making any money, and it was ugly as shit, so they’re not clicking on anything, which means I’m not making any money.

How to succeed at being a professional blogger?

It’s important to know that you’re going to be happy, passionate, and purposeful about creating content that is going to add value in somebody’s life, to make a difference. 

If you write a couple of articles and then you give up, obviously it’s not going to work. If you trail off writing articles because you don’t have passion for the thing, then it’s not going to work. So you want to pick something that you enjoy. Maybe it’s fitness, maybe it is DIY projects. Maybe… For me, it’s marketing and business. My first blog, JD’s blog that I started 14 years ago, just kind of let it die. And then I, whatever. But so JD’s blog was about specifically, was the intersection between technology and business, which is still where I live.

It’s still the thing I do, except the technology has taken the form of advertising, so it’s what I do is ad tech. By and large, it’s just a more specialized version of the technology, and everything we do is very sales psychology focused on marketing and business. So I’m still pursuing that same thing that I started with years and years and years ago, it’s just a slightly more focused version of that. My point being your passion and purpose, pick that thing that you’re still going to be, it might take a couple of forms, and you might go through a couple of iterations, a couple of life cycles of that thing, but find, figure out something that you like and then evolve to that, and let it help you evolve. And then blog about that.

Tools on Setting Your Own Blog

Today I want to talk about some things and ways that you’re going to be the professional inside professional blogging. I’m going to assume that you have your passion, purpose, like a site set up, all of that other stuff. I probably shouldn’t assume that, so we’re going to go through a small little… We’re going to step back to the beginning, and I only have 12 minutes to get through this. I didn’t decide that it was going to be this. What we’re going to do is I’m going to show you some real quick little tools that I use all the time to kind of discover domain names, set up hosting, all of that stuff.

Now it is way easier to start this professional blogging thing than it was when I started. Blogs are prevalent. Everybody’s got one, shit, I mean, even on Facebook is considered a blog and you can publish posts to it, LinkedIn you can publish posts to it. The problem with those platforms is you don’t control them. You don’t own them. You can’t advertise maybe quite the way you would want to on those platforms, which is the challenge. I mean, you always want, if you’re going to invest this much time in writing something, you want to own the platform that you are writing for. Do you know what I mean?

1. Finding Good Domains

Domainer.com is my favorite place for finding good domain names. If you go up in this top chatbox, then you can just type in a domain name. I just picked up over the weekend digital accelerator, which you’re going to see some cool stuff happen with. So I picked up the.io but we have, .com, .net, those were all taken. But what it does is it lets you see all of the new-age kind of TLDs that are available and it’s updated all the time. I had a domain awhile that I bought like four years ago, DigitalAcademy.io, which we started, which I started building out over the weekend, too.

You’re going to see more about Digital Academy. But if you wanted to, let’s say, what’s good, probloggerintraining.com is available. You can register it. But it gives you a big long list of all the domains that can be registered. You can click right through here and go and purchase this domain through GoDaddy. I want my name, of course, they get the affiliate commission, but they deserve it because they’re awesome. And that’s their incentive for continuing to run this tool. Now there’s a couple of different ways, so once you get a domain name, it’s kind of like your address on the internet. You have to hook that up with a web hosting account.

2. Web Hosting

A Web hosting account is a place on the internet where your website files are living. So whenever you type probloggerintraining.com, then it goes and hits a server out in the middle of cyberspace somewhere, and then it pulls up all of those website files and it loads them on your screen. Hosting is just another piece that you need to have. Now I’ve used Media Temple owned by GoDaddy for years. I like Media Temple. I think most of the web hosts online now are owned by GoDaddy, but Media Temple is real nice. It used to be a premium level of hosting. I think it still is. GoDaddy is the biggest, as far as I know, it’s either GoDaddy or HostGator which are the biggest website hosting platforms. But setting up hosting is pretty simple.

You can register your domain and host it from the same place. The GoDaddy hosting used to be kind of shitty but they’ve done a lot to make it better. All you need is you need just this web hosting. You can do web hosting if it’s going to be a simple little personal blog for a while. Then you can just do this deluxe plan, which is $5.99 or $6.99. Oh, it’s $7.99 a month. So unlimited websites, unlimited storage.

It’s a nice plan to kind of grow into. Once you get to a point where you’re running 3,000, 5,000 visitors a month, you’re probably going to want to upgrade into a bigger, dedicated hosting plan. But of course, you’re going to be generating revenue as a professional blogger. You’re going to be generating revenue that you’re then going to reinvest back into your business for more traffic, for better hosting, for quicker load times. All of that stuff becomes important once you start running a real business from your blog.

3. Content Management System – WordPress

So this is GoDaddy, then the software that we use is WordPress. So wordpress.org. Now, WordPress is an open-source content management system, it’s CMS. WordPress was just a blogging platform before but they’ve expanded to being a content management system over the last probably three or four years. WordPress, from what I know, WordPress powers like 24% of all websites online. It is ridiculously powerful and useful and prevalent. There are thousands of plugins, thousands of themes that help you extend the functionality of WordPress. Install is super quick. So in fact it probably lists it here. The ultimate plan is to use WordPress. You don’t necessarily need to have this ultimate plan for GoDaddy to use WordPress, but WordPress is a one-click installation for most hosting providers. So it is not that difficult. You don’t even need to know about WordPress.org to install it.

And install is a breeze. You set it up, you throw up your theme, your plugins, all that stuff, and then you just start blogging. There are millions of tutorials on WordPress, so it’s really easy to learn, it’s really easy to customize, so that’s where you would start. Now, once you start, once you get your domain name and your hosting and WordPress set up, and you pick your theme and all of that initial setup stuff, then it’s time to start figuring out what you’re going to write. We’ve covered a lot on content marketing and researching keywords and all of that stuff. But what I will say originally is you just want to get some momentum.

Writing Your First Content

I’ve had clients who like, “Well, I’m going to start marketing content”. I’m like, “Okay, cool. Awesome”. And they’re like, “I’m going to create three articles a week for the next year, which is going to give me 150 articles”. And whenever I hear things like that, I’m like, “No, no, no, no, no. You’re going to create one article tomorrow. And then once that one article is done, then we’re going to talk about the article that you’re going to make in two days after that”.

It’s really important to take small steps when accomplishing a task that can be as large as this. Just figure out what your first piece of content is going to be, and write that article and post it, and then give it a couple of days, and then write the next article, and post it and then give it a couple of days, and write the next article and post it. The reason I’m saying this is because when you make up your mind to become a professional blogger when you decide to start messing with this, it is really easy to let your head get the better of you, and say, “Oh man, 150 articles in a year. Like that’s fucking ridiculous”. It’s a lot of words. It’s a lot of words, especially like our average article, when I write an article it’s 1,500 to 2,000 words.

When I transcribe it from these videos, it’s about 4,000 words. For 150 articles, that’s a lot of words. Don’t let the size of that dissuade you from doing something. One article is all it takes. Just let it hang out and be an article a week, and that’s what you commit to. You’re going to have 52 articles by the end of the year. Once you get more comfortable with it, add more in. That is how you build some great content. Don’t try to bite off this huge lump of work that you haven’t even started yet. Because once you, if you commit to writing an article a week, then you look back in six months, and you’re like, shit, that’s awesome. I wrote 25 articles, 30 articles, you know what I mean?

That is where you start to pick up momentum. You’re getting search traffic because it’s all really good content. You’re able to post affiliate links and all that other stuff. So, I have three minutes now to cover some different ways that we can generate revenue. In terms of making money blogging, there are 12 revenue generators. And this is a recap for literally everything we’ve covered in the previous 96 episodes of GSD daily. You can sell your products, eBooks, video courses, membership sites, masterminds, or any of that sort of stuff. It is also possible for you to sell your services.

Whether it’s financial planning services, or marketing agency services, or website design services, or whatever, you can sell them all from a blog, too. You can sell affiliate offers. So whether you find something on clickbank.com that you want to sell as an affiliate, or JBzoo or Commission Junction, or whatever, you can sell affiliate stuff right from your blog post. You can post banner ads. So there are lots of ways that you can get a banner ad snippet and make a couple of cents per ad impression or ad click. Ad sense is one of them, Buysellads.com is another one. There are text link ads, which isn’t so much of a big thing anymore. It used to be huge 10 years ago when I started.

I was making $600, $700 bucks from a little tiny block of text links. Now, when you start blogging and start getting search traffic, I get hit up probably 10 times a day for, they’re going to pay me 50 bucks to put an ad or put a link in an article, or whatever, and just pay me through PayPal. I don’t take them, because we’re trying to promote our things, but that will happen. The sponsored listing, sponsored posts, and all that stuff. Sponsored content is another one. You’ll get the best pay just by writing reviews on products, Amazon products, review services, software, mobile apps, all that other stuff.

Site sponsorships, where somebody does a whole site sponsorship and pays you X amount, $2,500 bucks a month to sponsor your site and their ads show up in front of your readers. Job boards are another one I haven’t played with much. You need to have a lot of traffic to have a good job board up. Sponsored mailings is another one. If you are using your blog to generate an email list, then you can sell $1,000 per mailing to somebody else. You would mail your list on their behalf. So it’s another way to generate revenue. Brokering. So being that you are the center of the action between buyers and sellers, you have creators and consumers, you can connect them in meaningful ways into JV partnerships and stuff, where you take as a second-tier commission.

You can do podcast advertising if you have a podcast. Same with video advertising if you have a video, or if you do video content. So let me drop the link for this blog post here in the chat. There’s a lot of different ways you can generate revenue as a professional blogger. Start writing your content is the most important thing. That is going to, by far and away, getting started in just writing an article a week is going to put you on the path to getting your traffic, to helping people solve problems, and then ultimately to generating revenue in your life.

For Questions and Guide

If you have any questions at all, go to Doneforyou.com/start, fill out the little application, book a time on our calendar, and we will go through an action plan call with you. Where we talk about your business, your content marketing, your ads, your client attraction strategies, your sales funnels. If you have any questions about the content or anything in for a future episode, just go to our website. Click on the little chat box in the lower right-hand corner, either select one of these options to go through and ask a support question. Just type in your chat below and our team will jump on it.

The post Learn To Be A Professional Blogger and Earn Online appeared first on Done For You.

Our GSDdaily this week will focus on internet marketing, of course, digital marketing, internet marketing, that whole thing, but we’re going to go on a slightly different trajectory for this next probably two or three or four weeks. Basically what we’re going to be doing is we’re going to start deconstructing different ways of making money online, building a business, doing the small foundational things that are important for your growth online, and moving a business online. Here is why that matters. As it comes to internet business, online businesses, and stuff, everything boils down to some very simple activities that you just have to do over and over and over again; you have to master; you have to show up and actually partake in, or you need to find somebody to do it on your behalf.

One of those things is writing.  We have talked so much about writing copy, about creating products. We’ve talked about eBooks, video courses, membership sites, sales funnels, webinars, email copy, all of it. Also, we’ve talked about so much stuff, but at the end of the day, it comes down to writing.

Writing is the foundation of doing business online.

Get Paid To Write

This week, we’re going to talk about how to get paid to write. We’re going to talk about a lot of different ways to get paid to write and to make money writing an article. Let’s face it, the people who know how to write online are the ones who can build an audience. It doesn’t necessarily have to belong to blog posts. Some can be short-form, social media posts. Also, it can be Instagram, captions. It can be sales videos, sales letters. There are so many different ways to grow your audience and to generate revenue when you know how to get paid to write, or when you employ writers, or you have a writer on your team and you know how to guide them.

But if you don’t write, then it’s very difficult to get traction. If you don’t write, when really you’re not able to get your message out. You’re looking at the only medium that you have to convey your message in is video, which is fine. Video is great, but video employs lots of other things like body language and all the nonverbal communication that you pick up through it. So you’re factoring in a whole lot of other things rather than just the message that you’re trying to convey. So writing: fundamental skill.

1. Single-Stream Writing

Now this week, as I said, we’re going to talk about different ways to write. What is on the docket for this week? We’re going to talk about blogging. Let’s see. We got blogging, freelancing, copywriting, getting paper articles, that kind of stuff. So every day we’re going to kind of unveil one of these gets paid to write strategies. Today, though, I want to introduce this idea of single-stream revenue from writing or multi-stream revenue from writing, single-stream versus multi-stream. Single-stream is basically where you are paid for the act of writing, meaning you get paid for writing an article. Maybe get paid $100, or $50, or $300, or whatever. You are being paid to ghostwrite a 20,000-word ebook or to be a freelance writer. You’re actually getting paid to write.

The single-stream is you’re looking for a writing job; you’re looking to ghostwrite a book; you’re looking to write articles and have somebody pay you, which is great. You can absolutely make a great living as a writer. If you’re an SEO content writer, you can make $200, $300 per article. You can make excellent money writing. We’ve built sales funnels where people ghostwrite books for $25,000. So if your target revenue is $250,000, you don’t need to ghostwrite that many books. You can find Filipino writers, and that’s what she did. She found Filipino writers to write, and then she was basically an editor. So there are lots of different scenarios for earning through writing.

2. Multiple Stream Writing

This idea of multiple stream income from writing is where you don’t necessarily get paid for the writing itself. You will be paid because of writing. So it’s not like the act. It’s not like a job where you write something, you get paid. But in this idea of multi-stream, you get paid to write, but it’s not directly through writing. You get paid to write because you’re selling something because of the writing because you’re linking to something because of the writing because you’re bonding with an audience because of the writing. Now, it’s just a different idea. It’s a different thought process behind this single-stream and multi-stream.

This multiple stream idea though, you’re writing a blog post to then link it to a product, or link to an affiliate product, or link to a software offer. That software offers is how you end up getting paid. Maybe you get paid 100% of the revenue because it’s your offer. You may get paid 50% of the revenue because it’s an affiliate offer, but regardless you were still writing. It still takes writing in order to pull that off.

Ways To Get Paid For Writing

There are lots of different ways to get paid for writing and we’re going to talk about single-stream writing for a little bit, just to just flesh out some of these ideas.

1. Become an Author

The first is, and it’s the most obvious one, getting paid to write books, getting paid as an author. Getting paid for paperbacks, writing paperback, writing hardcover books, writing reports, writing guides, writing whatever. Whether that is a guide or a book, or report that you want to write and then put out into the world and you want to sell it on your website, or you want to sell it on Kindle, or you want to sell it on ClickBank, or whatever, there are lots of different mediums, lots of different marketplaces that you can sell your book, your ebook.

You just need to be a master of something. So if you are a paleo cooking expert, you might write a paleo cookbook. And then of course that begs the question, how do you get followers? How do you build an audience? And that’s where more writing comes into play.

What you will find when you’re trying to sell your own thing is you’re never done writing. You’re always going to be writing. You’re always going to be producing content. And eventually, you get to a point where you’re like 10 years into it, and you’re just kind of reworking the content that you’ve already made, which is what I find myself doing a lot because we have content from years, 14 years worth of content.

You’re always going to be writing…

One of the big things when people create courses and stuff is they think that once the course is done, once the book is done, once it’s published, once it’s life, that they’ve done. And that is not true. Oftentimes they’re just getting started. They’re just getting started with the writing because they have another a hundred blog posts they need to write in order to promote that thing, or a bunch of videos that they need to create that all need to be captioned or whatever.

In the simplest form, writing is how you get your material out there. Kindle books, reports, guides, all good stuff. You know, so of course a guide, or a report, or short two, three, four, six-page lead magnets, that’s going to be the thing that you’re going to create for an email address. The 20, 30, 5,000, 200-page book, that’s going to be the thing you sell for $37, or if it’s on Kindle is going to be $14.95, or $19.95, or whatever the number is. Paperback is going to be $14. So none of those are going to get you rich. The upsell offers after that book are what is going to make you a lot of money.

2. Ghostwriting

Another way to make money writing is ghostwriting, offering your services up to another person to write their book, or their report, or their whatever. Ghostwriting, again, hugely, hugely profitable. As I said, we’ve worked with clients who have ghostwritten books. They turn it into multimillion-dollar businesses where that’s the offer, ghostwriting books. At the end of the day, everybody hates to write. There are very few people who like to write. I remember back when we were doing a lot of SEO stuff. The number one challenge that we heard or the number one problem that people had was they were like, “I don’t like to write.”

There are some people that like to write. I enjoy writing. I just don’t have time for it anymore, which is why we do video and transcription and stuff, but you still need a written word in order to promote your stuff, in order to get ranked in Google, in order to get the results really that you’re looking for online.

As a writer, you have an unfair advantage because most people don’t like to write. And just understanding that and knowing that there are lots of ways to actually make money writing is a good deal. So ghostwriting, you put an offer together where you’re going get paid to write the report, their book, whatever, and maybe it’s $5,000, or $10,000, or $25,000 to ghostwrite their book. You’re going to dig into their information, maybe listen to some of their videos or their audios or whatever and find out how they write, learn about their stories, interview them, and put together a book that they would have written themselves. That is what effective ghostwriting is. That’s what’s going to make you a lot of money as a ghostwriting author, I guess.

Finding the right Ghostwriter

Finding that person, you might be able to find them on social media. You can definitely find them on a freelance service like Upwork, family, and friends. You might have somebody who was looking to ghostwrite a book, and there might be a deal that you can work out with them. But the freelancing side is kind of the next step. How do you become a freelance writer? We have, it was a product that I put together a long, long time ago, and it was basically how to start a freelancing career. Now, freelancing as a writer is pretty easy anymore. You just set up an account on upwork.com, and you start posting bids for projects. It really is that simple. Upwork is a publicly-traded company now. E-Lance and oDesk came together to create Upwork; maybe one of them bought another or whatever, and then it became publicly traded.

It is a publicly-traded company at the moment. Their stock’s doing okay, especially in this pandemic. Everybody needs outsourced work, or maybe they don’t need outsourced work, but there is going to be a growing demand for remote labor in time. So Upwork, you just create an account on Upwork; you let them know where they need to send your money, then you start posting on the job. And you can write anything. We’ve hired lots and lots and lots of writers off of Upwork. And there are expensive writers, and cheap writers, and overseas writers, and stateside writers, and every type of writer you can think of. The most important thing is making sure that your feedback is good; you have a good five-star rating; you finished up on time. And don’t be expensive, but don’t be cheap, in the number though, the price that you put.

Ghostwriting is a perfect way of getting paid for writing.

If you don’t have your own site, don’t have your own products and you don’t have really your own thing or your own presence, ghostwriting is a perfect way to get paid. If you feel like writing, just go ahead and freelance it, and eventually, you’ll probably be able to pull some of those clients off of Upwork so you don’t have to pay their percentage commissions, so you have a more intimate relationship with the client, so you can become more one on one with their team. Do you know what I mean?

3. Copywriting

The next way to make money writing is copywriting. So copywriting is sales copy, email copy, webinar copy, all of the stuff that we talk about. Now, I never really liked writing a whole lot, was never really good at it. Well, I can’t say that. I was pretty good at it. Didn’t really like it until I was in college and I had this exposition writing level one or something. Expository writing I think was the name of the class. And I wrote papers like I did in high school, very research-oriented, very everything.

Basically, this class was to get you to open up your writing. I had a great teacher, professor, and the professor basically said, “Anything goes. You can write whatever you want. Use your imagination. Write whatever you want.” And by the end of this class, I was able to start opening up in terms of how I wrote.

Gaining more confidence…

I was gaining a lot more confidence in how I wrote. And then, I think I was in school for three years or four years, and I started writing a blog. My first blog was jdsblog.com. I earn for writing when I started blogging. Then I was posting ads all over the place and whatever. And I started writing just whatever I thought. I started writing and putting essays together and stuff the way that I thought that they should go together, and I started getting much better grades in that class.

My confidence started going up as a writer. I made the transition online, I started blogging, started trying to find traffic, realized that I wasn’t getting any traffic. Started keyword bloating blog posts, and then learning how to write sales copy and everything else. And I really fell in love with the persuasiveness of writing, to the point now where, you should watch me write an email. It’s ridiculous. I overthink every word.

In terms of getting paid to write, copywriting is a very, very high dollar skill, running webinars, writing sales copy, writing, email copy. When you are a copywriter and you’re good at what you do, you can command money, because, from a direct response standpoint, you are 100% in control of the revenue that is produced by that sales copy. The highest-paid copywriters in the world will charge 25- $50,000 for one sales letter because they know that that sales letter is going to make the company a million dollars, or $2 million or $5 million, and it’s just one sales letter. That is how really high-end copy works.

How to be a great copywriter?

• practice copy
• write a lot of copying
• rewrite
• test
• tweak
• rewrite
• continue seeing what works best.

What are some of the tricks? How do you use headlines and sub-headlines? Also, how do you tie emotion and logic into sales copy, and where should you do that? Furthermore, how do you do price drops? All kinds of other stuff, as it relates to just writing persuasive copy. That is where copywriting gets a lot of its value. If you like psychology, if you like persuasion, if you are a good sales guy, and you also like to write, copywriting is probably going to be right up your alley. Again, you can be a freelance copywriter. You can post jobs on Upwork, or not post jobs, but you can take jobs. Upwork posts all kinds of sales copy projects. It’s a very in-demand skill. It always will be. You’re not going to be at work.

Challenge is, there isn’t a lot of really great copywriting courses because it’s very difficult to teach. It’s very difficult to teach copy because, at the end of the day, the people who write a lot of copy are not usually the best teachers. I’ve listened to a lot of audio programs on copy and how to sequence things. The only way for it to work really well is when you listen to the courses and the programs and then you write. In writing, you have to write; you have to write. In any of these things you have to write, but for copywriting, you have to write a lot.

Websites That Pay Per Article

We’re going to cover this and during the week, but there are sites that you just get paid per article, $50 an article. Years ago, years and years and years ago, there was a site called FreelanceSwitch, which the makers of Envato, the creators of Envato were running. Basically, they were paying people $50 per blog post that they wrote and published. The site had a stack of 2,000 blog posts that people submitted. The website picks the best articles and the writer will be paid $50 bucks. The chosen articles were published on their website. Then they ended up taking that model to their PSD tutees, which was all their tutees series. They started paying like $100 and $150 per tutorial that somebody sent in and then they published. It is now Envato Elements Envato Marketplace, the whole marketplace thing.

From what I remember, they kind of pioneered the model. There were some sites that were doing it. Now there are quite a few sites that we’ll pay you for submitting articles. I will drop those. I think it’s on Thursday we’re going to be covering that stuff. Of course, the big one is just being a professional blogger, having a blog on your own that you have set up is your own website. We’re going to go through how to do all of this stuff.

We use WordPress, a self-hosted version of WordPress. You can set up the domain name of website hosting at GoDaddy, then you can just install WordPress and start blogging. Really, simple stuff. I think we’re going to go through and actually do that all on a live stream. It might be a little bit longer episode, but just so it’s in the can. And then if you learn something, that would be awesome.

Basically blogging as a profession is you!

1. need to restart writing content
2. you need to start getting some traffic
3. you need to figure out how you’re going to make money with that traffic, whether it’s sponsorships, posting ads, or selling your own thing, which I recommend.

Being a professional blogger isn’t about the writing. It’s not about traffic. It’s about the offers that you make after you get the traffic. But in order to get traffic, you also need to write. So that’s one of those multiple stream things. That is what we’re going to be talking about this week in get-paid-to-write week.

For Questions and Guide

If you have any questions at all, just go to doneforyou.com, fill in the little box in the chatbox. And if you would like to talk about setting up anything business-related, whether it’s traffic, setting up sales funnels, automation, just go to doneforyou.com/start, and fill in the little form, and we’ll get started.

The post How To Become A Blogger And Get Paid appeared first on Done For You.

Content marketing isn’t just about creating content and publishing it on different social media platforms, but the most crucial part begins just after that – measuring and analyzing its success.

Although it is important to evaluate your content marketing activity, only 8% of marketers consider themselves ‘good enough’ at finding the right way to analyze and measure their content marketing success. If you’ve been finding it hard to track results, you desperately need to find a way to measure the impact of your efforts. Before we delve straight into it, let’s get our basics straight.

What is content marketing?

According to the Content Marketing Institute, “Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

If you read the definition again, you would realize that the main purpose of content marketing is to get more conversions. Having a specific process does help you to achieve that.

Here are some basic content marketing metrics that will give you a starting point and an overview to form and analyze your strategy in the right way:

1. Unique visits (website traffic)

One of the easiest and most basic ways to analyze your content is to track the number of visitors that viewed the content on your website within a specific time frame. The major part of measurement should revolve around website analytics because your content is web-based.

Having an analytics solution like Statly is a great way to keep track of website traffic, understand the game of keywords, crawl rate, bounce rate, and more. Collecting this information could be game-changing for you and ultimately, improve conversions in a big way.

However, if you’re using Google Analytics, here’s what you need to know:

To measure unique visitors in Google Analytics, click on Audience in the top left and then click on Overview. You will get a graph indicating the number of times a unique visitor has visited a site over the last 30 days.

Analyzing this information could be game-changing for you and it could, ultimately, improve conversions massively.

2. Social media metrics

The content you share on various social media handles could often reveal your true standing in the market in the form of likes, comments, shares, and an increase in followers.

Likes and comments: The number of likes and comments directly reflect if the content resonates and can evoke a reaction or not.

Shares: The high number of shares means the audience finds the content relatable and valuable.

Follower growth: The rise in the number of followers over a specific period of time is indicative of whether your brand is headed in the right direction or not. LinkedIn, Facebook, the Instagram following are some great platforms to check the total rise in your followers.

You don’t have to take the pain to find the analytics as there are plenty of tools like HootSuite that help track shares and scheduling posts.

For instance, in Hootsuite, you get to see real-time results, insights into trends that can help you measure the impact of your content across various platforms such as Twitter, Facebook, and Instagram.

Apart from HootSuite, some other popular tools which you can use are Klout, Quintly, and SproutSocial to name the major ones.

3. Email and newsletter metrics

Email is used worldwide and according to Radicati’s Email statistics reports, emails will be used by more than 3 billion people by 2020. While there are many benefits of using email marketing, the one that is surely going to keep you in the business is the fact that email’s return on investment is massive.

With email metrics such as:

• the number of opened emails
• email click-throughs
• conversions 
• bounce rate
• overall ROI,

you can easily gauge if your product can strike a chord with prospects or not.

Here is a look at how to calculate each of them.

To calculate the click-through rate:

(Total clicks / Number of delivered emails) * 100

To calculate the conversion rate:

(Number of people who completed the desired action ÷ Number of total emails delivered) * 100

To calculate bounce rate:

(Total number of bounced emails ÷ Number of emails sent) * 100

To calculate the overall ROI:

[($ in additional sales made minus $ invested in the campaign) ÷ $ invested in the campaign] * 100

It is worth mentioning here that the statistics you need to track to measure your email marketing success may vary based on what you are trying to achieve with your content. Therefore the list mentioned here is not strictly exclusive of these metrics.

These metrics give you an overall idea of whether the efforts you are putting are going in the right direction or not? Based on the results you can either plan to change the entire strategy or make amends in the existing one and crack the code of successful content marketing.

4. Lead generation

The ultimate aim and top organizational goals for content marketers are generating leads. Needless to say, one should definitely track these metrics and observe how they can be incorporated into your strategy. Don’t just stick to blogging – explore other avenues, like that of ebooks, which could massively boost your leads. 

Using content for lead generation is one of the oldest and most dependable methods. However, to measure the success of your content marketing lead generation campaign, make yourself well-aware with lead generation metrics such as:

Click-through rate (CTR)

(Total number of clicks / Total number of visitors) X 100

Conversion time

Total time spent by all visitors / total number of leads

ROI

But before you do that you need to be well versed with the basic lead generation funnel. Here’s a pictorial representation that might help you understand it better:

Source: Singlegrain.com

Lead scoring is the best way to identify high-quality leads which is a process of ranking and identification of leads in terms of their chances to convert into sales.

Apart from these basic metrics, it is always a smart idea to keep a check on the cost you are spending on the campaigns. Hence you must also track metrics such as Cost-per-click (CPC), Cost per lead, etc.

The most important reason behind keeping track of the metrics is well explained in these words by Peter Drucker, “If you can track and measure something, you can also manage and improve it.”

5. SEO metrics

If you see a considerable rise in page visits, website rankings, and conversions, then SEO had a big role to play. Knowledge of the right keywords and advising writers on how and where to use them in the content and title are some surefire ways to increase traffic and generate increased click-throughs from search results.

Here are the basic elements of a successful SEO strategy:

Keywords: To target what people are searching for when discovering their business in a search engine. Google Keyword Planner is a great tool that can help you in this.

Meta tags: To help Google look at your page title as a signal of relevance.

Content: Creating quality content is the best way to create a great user experience and Google agrees to it. when it comes to creating and curating the most impactful content on the web, Curtely is a tool that can be of great help.

Backlinks: If the content is the king, backlinks are the queen, and quality matters a lot here.

Social media: To send signals of authority to the search engines.

It is essential to leverage the importance of SEO and incorporate the elements mentioned here with content that is crisp, out-of-the-box, engaging, and actionable.

To help you perform the analysis of your SEO strategies better, there are tools such as BuzzSumo and SEMRush that are very useful to discover the most shared content and relevant keywords in just a few seconds. You can use them to good effect and see how they can be game-changers.

6. Subscribers

Your subscription-list could be a direct indicator of the value and impact you leave on your audience. After all, you haven’t made your business blog only to get a huge list of followers, right?

Having a large and loyal fan-base is an effective way to get more views, reads, and visits on your blog. The larger the list of subscribers, the more chances of getting them converted. If the number of subscribers is nose-diving or becoming stagnant, it could be a hint to produce more engaging content to get more traffic, which would further become your subscribers.

What are the metrics that matter to you the most?

The most successful content marketing strategies are those that smartly tick off most of the above methods to track and analyze results. It is advisable to make use of capable social media tools to gain more insights and get more leads.

What are your key content marketing metrics for measuring content marketing success? Are there any other ways or metrics that you would like included on the list?

How to measure content marketing success?

For our GSDdaily today, we are going to be talking about how to measure content marketing success.

TOPICS:

1. how to measure content marketing success results
2. measuring performance
3. how to create content
4. how to do keyword research
5. what kind of content to create
6. how to split test subject lines for your blog posts
7. all kinds of different how to measure content marketing success related things.

At the end of the day, that is really what is going to drive the success of your business, the success of how well that content is going to perform. We’ve talked about advertorials, we’ve talked about a lot of different stuff.

Today we’re just going to dig into the stats side, the numbers side of content, so that you can start to take a look at how to know if what you’re doing is actually working, which is difficult to tell sometimes because you put a lot of time and a lot of effort and a lot of money into creating content, and we kick this whole thing off with the idea that there’s no free traffic. You are either going to pay for traffic in time or money. If you want quick traffic, then the quickest way to do it is to pay for traffic in money, is to do Facebook ads or Google ads or any of those other things.

If you are okay investing time and knowing that it’s going to take a little bit longer to get results, then you can absolutely write content, have content written for you that then ends up ranking on Google, or ends up bonding with your clients, or you end up being able to use it as advertorial content, that kind of thing. At the end of the day, it’s really just about figuring out what people want to read, what people want to learn about, what people are coming to you for in terms of problems, and then putting content together that is posed as solutions for those things. That’s really going to be what ends up moving the needle for your business. Now, we have a blog post that we’re going to cover today.

We’re also going to go through some stats and some of the stuff that I look for our content, for our business. So here is the link. Let me just share this inside the comments section here. This is going to be the post, that’s every morning post, there we go. That’s the post that we’re going to start riffing on today. Then let me just share this screen here real quick. You should be able to see that now.

1. Unique Website Visitors Metrics

Probably the biggest number one driver that your content marketing is working is going to be unique visitors. How many unique visitors is your content serving up for your business? How many people are coming into your, or hitting your website, or reading your content from a unique user standpoint? That is one person, one set of eyeballs that come to your website within one month. How many users, how many individual people are you bringing in?

That is metric number one. But oftentimes it doesn’t really start there. One of the things that we track a lot is impressions, SEO impressions, organic impressions. And the reason we track that so much really is because before you get a sale, you got to get somebody to opt-in, or you got to get them to raise their hand and say, yes, I have a problem. Content is the same thing. Before you get a unique visitor, you have to get ranked in the search engines and it will guide you on how to measure content marketing success.

You are not going to write a piece of content and then, well not anymore, and then two days later you’re going to get ranked on the first page of Google and get a flock of traffic. It is a gradual process. You are going to write a piece of content and then it’s going to rank on the fifth page of Google. Then you need to be aware that it ranks on the fifth page of Google so that you can then optimize the content so that it ranks to the third page and the second page and the first page of Google. That is when you start getting traffic.

But you have to be aware that it’s ranking before you can start optimizing for it. Do you know what I mean? It all follows this kind of content optimization process. Now, you might get lucky. You might write a blog post, put a video out, do a podcast, or whatever, and it’s just a freaking barn burner and it gets shared. The likelihood of that is, you’re probably better off being struck by lightning before that actually happens. So you can take the analytic and procedural approach and watch rankings, watch traffic, see where your opportunities are and then influence those opportunities. But unique visitors is the primary number one metric before you can start digging into everything else.

2. Social Media Metrics

There are social media metrics too, page likes, shares. We don’t do a lot with social media marketing, with social media virality. Of course, building an audience is building an audience. But like I said, posting a piece of content and then having it be awesome is a rare occurrence. But you can use a tool like Hootsuite, which we use Hootsuite for our social media posts. We don’t have great engagement with our staff. But for us, it’s more about being present and being on, being seen in the social media spheres and then we augment that through paid traffic.

3. Email and Newsletter Metrics

There’s also email and newsletter metrics. If somebody is coming in because of your content, they are opting in for your reports, buying your products, all of that kind of stuff. Then, of course, there are metrics there. So you’re looking at new leads, you’re looking at sales, you’re looking at the number of opened emails or the email click-throughs, the bounce rate of the pages. Basically, overall like ROI, return on ad spend kind of stuff. Then there are some useful little nuggets here, little equations to help you calculate that stuff.

4. Lead Generation Metrics

Lead generation is a big one. So much of our content, we try to generate leads from, whether it’s an exit pop or whether it’s a native ad or something like that. But generating the ROI from the content is… The content itself doesn’t generate ROI. Content frames the sales piece that generates the ROI. Content is always a piece of the funnel, it isn’t the funnel. So you have to just be diligent in understanding that whenever you’re putting your own campaigns together.

5. SEO Metrics

The last one is SEO metrics. We have what pages are you ranked for? What keywords are you ranked for? How many impressions does that particular keyword phrase get? Those are all the big questions when it comes to organics that guides us on how to measure content marketing success. And we’re going to walk through some of the things that I look through in stats. Then we have subscribers, subscribers to your YouTube channel, subscribers, followers, views, time watched is a big one on YouTube. All of that stuff, useful metrics to take a look at. I would say pick three that are important to you.

My personal pick:

1. Users
2. SERP rankings
3. daily leading

My own personal three that I look at all the time and I actually have a little dashboard set up for myself are users – organic users and SERPs. The rankings inside the search engines. Users, SERP rankings, and then the third one is daily leading. How many leads you are signing up for. When those three things are in line, then the business is doing really well. None of them have to do with revenue on the outset, but they’re all correlated in some way. More leads, more search traffic. More search traffic means less money we’re spending on ads to acquire new customers, that’s a good number. The more leads we have, the more people in the email sequences and open up stuff inside sales funnels. Anything we do to drive those metrics makes a lot of sense and will help on how to measure content marketing success.

Now we’re going to kick over to, there are three things that we’re going to dig into. One of them is Google Analytics. Let me just open it up here, analytics. google. We’re going to dig into Google Webmaster Tools, and then we’re also going to dig into SEMrush. All right. We’re going to start with Analytics. I’m just going to walk you through what I look at when I’m digging into Analytics. So we’re going to go here. All right. When I’m looking at Google Analytics… I’m just going to make this big so you can see it here. All right, I don’t know that that’s quite big, but let me widen this out a little bit. Yeah, I think that helps a little bit. Okay.

Google Analytics

When I’m looking at Google Analytics, basically what I’m looking at is, of course, we have us, this is users within a week. What I tend to dig down into is I’m looking at acquisition and then I’m looking at search console and I’m looking at mostly queries. What I want to know when I’m looking at queries is what are we ranking for, where is our traffic coming from and how to measure content marketing success? Where is our opportunity? When we’re looking at this number here, let me get back here, here we go. So when we’re looking at our query information, then what it’s going to do it right now it’s organized based on clicks.

The number of clicks we received for these particular keyword phrases. Really, really good information, but this isn’t necessarily where I always start. This is good to know. Done For You, we get a lot of traffic for done for your agency, done for your service, done for your marketing agency, webinar creator. But oftentimes, what I do is I sorted a little bit differently. I sorted based on impressions because when I sorted based on impressions, then what I’m seeing is we have 21,000 impressions for keyword phrases and only 229 clicks. So there’s a lot of opportunities there that we can play with.

I’m going to drop this down to a hundred queries here, and we see that one of our biggest opportunities is the keyword phrase business consultant, Done For You showed up and got 763 impressions for the keyword phrase done for you or the keyword phrase business consultant. But we got zero clicks. So where did that happen? Our average position is 74, which means it’s on the eighth page of Google, the eighth page, seventh page. And it’s way deep in Google, but still 763 impressions. Marketing automation agency, 529 impressions. We’re 41 in Google. What is a flash sale? 255 impressions. We got 10, average position tens, we are at the bottom on the front page.

When I’m looking at results, I’m like, okay, where can I exploit some of these things? Can we have a lead magnet blog post about business consulting or how to become a business consultant, which we do? How do I continue growing the traffic with these particular keyword phrases? So this is the question that I’m asking myself. Like Done For You services, 142 visitors. We got 18 clicks and we were in spot three for that. So how do we get to spot two? How did we get to spot one? These are just some of the things that I look at when I’m looking at data and saying, okay, how do we exploit this stuff? How do we get in here and rank for these keyword phrases a little bit better?

Now, you can do the reverse of this. Like if we go in and we’re looking at business consultants, we can go into the pages and say, what are our best, what are our top pages? So it’s going to list all of our top pages and then our impressions, and then we have the number of clicks.

Here we see that the top 15 fastest ways to increase online sales have got 967 impressions, but yet it only got three clicks. Why is that? And the click-through rate is 0.31. Our average position is spot 44, which means it’s on the fifth page of Google. We, of course, can click here or we can go visit the page. So let’s go visit the page. We’re just going to take a look at it. Actually, it opens in another window, which you cannot see. So let me just copy this. Here you go. This is the other window.

This is the blog post. There was a podcast episode 17. So this video is quite old. I made that video last year sometime. When you have a lot of content, this is one of those things that happens. Some shit gets old. Here, we have a podcast, we have some stuff, whatever. But from a blog standpoint, there’s an opportunity there. Top 15 fastest way to increase online sales, we got 967 impressions. So let’s click this URL. When we click this URL, what it’s going to do is it’s going to give us the search queries that we’re ranking for. So these, it looks like 86 keyword phrases. If you look way down here, this is the first 10 of 86 keyword phrases.

What we’re going to do is we’re going to expand this to a hundred and then we’re going to run a similar little thing. To increase online sales, that particular keyword phrase, we are spot 41 and there were 168 impressions, but zero clicks. Now, how to increase online sales, 50 impressions, spot 32? Boost website sales, 39 impressions, spot 31. Basically, what I’m doing is if I can rank for any one of these keyword phrases on the blog post that is already there, if I can push the phrases up so I’m ranking in on the first page, second page, third page, whatever, then I’m able to increase my traffic without having to do a whole lot of work. So I’m seeing how I can generate more free traffic for these particular keyword phrases to a blog post.

These are just all things that I look for in quantifying how to measure content marketing success. This is just one little area, we can dig in. We’ve done some dailies on content optimization. It’s probably going to take a little bit longer to put together a content optimization. Maybe I’ll do a content optimization week at some point. So these are just some of the stuff that we look at.

Google Webmaster Tools

Now, Google Webmaster Tools, actually, this search console tool, this is what we’re looking at inside here. This gives you some good, solid analytic data. I tend to find some different opportunities if I go look at the same type of data, but from the inside, let’s see, I have too many accounts. This tool will help on how to measure content marketing success

So here inside the search console, we see different kinds of stats. So if we go to a performance, then what we can do is we can open up. We have in the last, so we’ve got 7,000 total clicks, 361,000 total impressions. Then we have our average position site-wide, it’s spot 42. Then we have our keyword phrases down below. We have all of our ones and we can resort from impressions. Now, notice how this gives us a little bit of different information. So when we did this over inside Google Analytics, the business consultants came up first and the number was smaller. Then a marketing automation agency came up below that. But marketing automation agency, it’s huge, it would be a huge win for Done For You to rank for. That’s what we’re trying to rank for.

Now, if we click on a marketing automation agency, it is then going to show us, it’s just going to single it out. Then what we can do is if we add, if we just hit pages then, so we have pages, Oh, I’m sorry, we got queries. That’s it. We have a marketing automation agency. Here, there’s a way that we can see. Yeah, there we go. This is the page that we can optimize for marketing automation agencies. Now let’s pull this back and if we can go into queries, or here, let’s do this. We’re going to look at doneforyou.com and see all the keyword phrases that we’re ranked for the homepage. So we’re just looking at Done For You, we got 27,000 total impressions, 2,100 total clicks.

If we look at queries, you will see that we’re ranking for 211 keyword phrases in total on the homepage. Done for you, done for your services, done for you, do for your agency, blah, blah, blah. Then all the keyword phrases were ranked in the top 10 pages of Google.

SEMrush

Some of them are like 10 and then other ones are like, there’s a spot 75. Sales funnel development agency, we are spot 75 in Google. So anyone of these is great opportunities to rank for too. Of course, just tracking all of it tends to be one of the challenges, which is why there’s a tool called SEMrush, which makes it somewhat easy. Maybe not totally, totally easy, but easy enough. So we’re going to log into SEMrush. If I can remember my password here, I usually do this on my other computer. Here we go.

All right. Here, we have Done For You, and this is our main dashboard. Let’s see, we’re going to do position tracking here. What position tracking is going to do is going to tell us all of our position tracking in time. So our landscape is, over the last, we ended up getting a pretty good bump in position. If we go into overview here, we’re going to see how our visibility has changed. And some of it is due to just algorithm updates, they always do an algorithm update checker, but here we have Done For You. Position one on July 16th, position one on July 22nd. Then we have a self-hosted landing page builder. We were spot 35 and now we’re spot 32. For the promotion of our affiliate products, we were spot 99, but we fell out of the top 100.

There are lots of ways to track the keyword phrases here. SEMrush tends to be one of the best ones that we have found. You can also do a lot of paid traffic stuff and competitive intelligence. Whenever we are trying to put together with intelligence reports for competitors, like for our paid traffic clients, we’ll jump into SEMrush and see how much traffic their competitors are spending. If we can find some competitors that we maybe didn’t know existed for that ad spend or for their Google ads or if somebody is ranking for a particular keyword phrase, or when we’re looking at doing a site audit or investment or whatever, we’ll come in here and see how much traffic their website is really getting. Before we have to do a deep dive into their analytics, we can get a good idea of what we’re seeing just through SEMrush.

There’s a lot of different ways you can cut up this tool, but bringing the whole thing back around, tracking metrics and tracking for your content marketing and for your search results and your organic views and all that stuff. It’s really just spending 10, 15, 20 minutes a day looking at your traffic, seeing what you can do to better it, taking action on that and implementing those changes, and then moving forward the next day. It sounds easy and it is easy, but it just takes a little bit of time. You just have to be diligent, write content, and track it. Also, you have to know what you’re looking at and optimize it. The only way to get good at it is really to do it. Just do it, get some experience in it, track it, see what influences your rankings, and go from there.

For Questions and Guide

If you have any questions at all, any thoughts, just go to doneforyou.com/start, fill out the little application. We can jump on a call and we can go through and look at your content. Look at your traffic stats. We can go through, do a marketing audit, put together an action plan for your sales funnels or your paid traffic strategies, whatever, make sure you got the right sales funnel in place. If you have any questions, if you just hit Done For You, just go to the Done For You main page, in the lower right-hand corner, there’s a little chatbox. You can go in, you can search from the dropdown. You can ask the question here, it’s going to get routed to our team. If there’s anything we can do, just let us know. Doneforyou.com, and have a fantastic weekend.

Next week, I’m not real sure what we’re going to talk about yet. It’s episode 96. Next week is episode 96 to 100. And then the week after, is that it’s going to be episode 101 when you’re going to be, it’s switching things up. We’re still going to do dailies, but we’re going to do them in different categories. I’m not real sure how it’s going to look yet. It’s going to be like just create, just the automation, scale and expand. I’m not sure if we’re going to do it weekly. If we’re going to do them weekly, we’re going to put them into their own podcast channels. I’m not sure yet, but we’re still going to do them daily. So we’ll still have those.

The post Measuring Content Marketing Success Of Your Business appeared first on Done For You.

“Content is the king.”

“It is the most important thing for business marketing today.”

“You cannot succeed in the game of marketing unless you leverage the power of content.”

All these have become more of a cliché than anything else today.

Yes, content is important for marketing. But is it enough to create world-class content?

No, certainly not. No matter how good and effective the content is, it is of no use unless spread on the right channels to boost user engagement.

Unfortunately, this is where the majority of content marketers miss the boat.

In this post, we are going to share some of the easiest content marketing tactics that will help you boost audience engagement and leverage the power of your content in the most effective manner.

So, let us take a look…

The concept of buyer personas

When writing content, you need to remember the fundamental principle – you are writing for a specific someone.

Who is this someone? Is it a teenager? A corporate officer? A middle-aged man? What are his or her preferences?

You need to build a buyer persona and then create a killer content copy based on that persona.

Unless you know the person with whom you are trying to engage, how can you draft copy that will entice him or her?

This is the reason that understating the concept of buyer personas has become the need of the hour to boost user engagement.

Some of the important factors to consider when developing buyer personas:

• Demography
• Age
• Gender
• Qualification
• Area of work
• Relationship status

Writing genuine content

There is a difference between writing content and writing content to engage your audience.

You might be wondering what this difference is. Well, the difference lies in whether you have a genuine interest in what you’re writing about.

Remember, your community will come to you searching for the solution to their problems. It is up to you to create valuable content that provides a solution.

Here are some of the factors that contribute to creating something that we like to call genuine content:

• Should solve the reader’s problem
• It Will help them get more value from your product/service
• Could cheer them up, encourage or inspire them

You must focus on creating content that is able to entice the users and supplement their needs.

Are you looking for the right marketing advice? Want to become a pro at online marketing? Want to learn the art of smart content marketing? If that’s the case, you need to take a look at this tool.

Don’t look for attention – grab it!

There are two ways to grab people’s attention: write something that creates controversy or write something that your audience can easily relate to.

Creating controversy isn’t really a good idea, as you never know when it might backfire. So, the easiest way to grab people’s attention especially with your content is to focus on their most common problems.

What this means is to try to write about subjects that relate to their lives. For instance, targeting the day-to-day problems that a 9 am-5 pm employee has to face.

Now, you might ask: how will my content stand out if there is already so much content on this topic? This is where your creativity comes into play. You need to find that angle which strikes the right emotional chord with your audience.

Keep testing by writing on diverse topics until you find the one alchemy (i.e. niche) that can convert your content into gold!

Remember, if you look for attention people might become part of the herd. But if you create something that grabs their attention, you are surely going to achieve the desired results with your content!

It all begins with a good headline

It is a well-established fact that today’s generation has a relatively shorter attention span than any other generation.

So, you need to create compelling headlines that could entice the users to read the entire content.

For instance, using emotional and actionable words, like “how-to” and “5-steps” always perform better than regular titles.

In a similar way, you can always A-B test different forms of titles and see which one appeals to most of your audience.

After all, there is no point in writing content that people would not read beyond the title. So, why not create something that keeps them hooked from the word go?

Monitor, track and respond

Okay, so we are trying to create content that boosts your audience engagement. But how will you know whether your content has reached that goal?

This is where monitoring performance and keeping track of the response it is getting from the readers becomes crucial.

Using tools such as Google Analytics, Facebook Analytics, Twitter Analytics and more can prove to be a blessing. You can get to know about the reaction your content is garnering from your audience and plan your future content marketing tactics accordingly.

As they say, failing to plan is like planning to fail – you cannot survive in the competition without having a good plan. Monitoring performance could be the first step towards that planning!

Conclusion

All we have to say is that creating content is the initial part of a successful content marketing strategy. You need to amalgamate it with the right distribution tricks in order to get the best results.

If you have been running around in circles looking for tips and advice on how you can create the most enticing content that could skyrocket your audience engagement, then the advice shared in this post can prove to be just the perfect thing.

So, what are you waiting for? Try these content marketing strategies and see how beneficial they turn out for you!

Content Marketing Strategies That Boost Engagement

This week we’ve been talking about content marketing strategies and how content marketing drives sales in your business, regardless of what you sell, whether it’s services, or physical products, or digital products, or e-comm, whatever. You can sell more by putting content out. We talked about some of the benefits of content marketing and some of the history of content marketing and search engine optimization on Monday. Tuesday, I shared some of the tips and tricks that you can use from your content marketing strategies. Yesterday, we talked a lot about content types including advertorials, and I showed some advertorials that we run traffic to, that other media buyers run traffic to, and why advertorials are great from a bridge page standpoint.

Today, we’re going to talk about content marketing strategies that boost engagement. These are just some simple things that you’re going to do inside your blog posts and inside your content that is going to help you get more traffic, number one, and engage with more prospects, number two. Your content is often times it’s the thing that sucks people in. It’s always content in one form or another. It might be a live stream you do, a blog post that you write,t be an advertorial that you send traffic to, and be an ebook or something that people read or a Kindle book or whatever. It’s always a piece of content.

In the absence of having them learning about you and you being up on stage, or you being out at a networking group; in the absence of you, there is content, and that is the thing that sells people into whatever it is you’re doing. That is why content is so important.

Now, my name is Jason Drohn, for those of you who don’t know who I am. Every day we get a bunch more people who are watching these live streams. I created doneforyou.com. We specialize in building sales funnels, creating offers, and doing content marketing strategies automation, and driving traffic to grow businesses online. To put it short, we help people build shit and sell shit online. Content marketing strategies are always a big part of that.

Today’s article that we’re going to be digging through is over here. I’m going to throw this up on the screen. And then of course here is the post. I’m going to drop it in the comments box. You can check it out on your own. Now, here we have this live stream up top. If you haven’t subscribed to the channel yet, go ahead and subscribe there. This is episode 94. We’re coming up on 100. In episode 100 I have some interesting things. We’re going to be switching some things around. Still going to be GSD Daily, but it’s just going to be indifferent tracks. I’ll let you know a little bit more about that.

Content is king.

Basically no matter how you slice it, content is king. That’s the absolute most important thing that you can be doing in your business content marketing strategies When the pandemic hit, when the crisis hit, so many people shifted their focus from ad budgets to content marketing strategies, and then they ended up discounting a lot of their products and services and everything. It’s one of the reasons why you see so much more content being pushed out right now. It’s why we started doing content, but the reverse happened for us. We started doing more content marketing strategies and then we started upping our ad budget to promote the content. That was an interesting shift. Content is the thing. It is the driver.

One thing you really, really need to stick in your head when it comes to creating content is you need to have this idea of a buyer persona. A buyer persona is really important when you’re building sales funnels, of course. You always want to write your emails, your webinars, your sales videos, all of that stuff, you want to write it to one particular person.

I have this avatar. I use it in a lot of examples. It’s exactly a boss to a degree that I used to have a long time ago now. His name is Matt. Matt runs around and basically, he’s running a $3 million shop, like a production shop. He’s the chief sales guy, the CEO, and the head ass-kicker. He’s everything. There is no executive-level other than him. It’s him and the accountant and then everybody underneath. He’s too busy to be growing his business any other way, too busy to learn, and never read a book.

Actually, he’s just so caught up in reacting all the time, that’s how he runs his business. This is literally the person that I write to, this Matt. Every single time I’m writing a local B2B sales letter or email or blog post, if I want to hit that person then I write for Matt.

It really helps you focus your writing and your content. Even this week, we’re talking about content marketing strategies. Content marketing strategies, I have a persona in my head. I have a person who I’m talking to when I’m recording this video. It’s a different person than last week when last week we covered … SEO? Yeah, we covered SEO. Yeah. I don’t remember. We covered something last week.

Target that Buyer Persona

It’s always a different person. I’m always talking to somebody different. It’s important when you’re creating content to target that buyer persona and target that person who is most apt to listen to the message and hear it. Every week for me is different because each of the weekly focus changes and in your business it’s going to be the same. You’re going to have a buyer persona. You’re probably going to have one, but you might have three.

I was on the phone with a client the other day and they have three buyer personas. They have grandmas, and then they have moms, then they have daughters, like age groups. It’s really three personas. It’s three different styles of writing. Unless you write for the mom and you write it so that you still talk about the family, in which case the mom makes the buying decision for the other two. In that sense, you’re still a one buyer persona, but you’re adding in a couple of other ones into the mix and you’re talking about grandma and you’re talking about daughter to the mom. It’s just important to organize them in your brain when you’re creating content. And speak to one person. You’re not speaking to a group, you’re not speaking to everyone; you’re speaking to one person. That’s the idea behind buyer personas.

Demographics and Psychographics

You can get really deep into the woods between demographics and psychographics too. Demographics are going to be:

• age
• gender
• qualifications
• income
• where they live

Your psychographics:

• feelings
• emotions
• dreams
• fears
• desires

Your buyer persona is a combination of the two and that’s who we’re really writing for. We can target demographics in ads. We can target age, we can target gender, we can target all of that kind of stuff. Psychographics is always the emotional triggers that we’re hitting within the ad copy itself. Between the two of them, they end up working out pretty well. That’s your persona is the person in the middle of that.

Writing Genuine Content

Now writing genuine content … We went out to dinner with a friend on Friday, a friend/client. Basically, we were just talking about sales and sales on the phone. He does a lot of stuff. We were talking about how sales are just real solutions. If you have a solution to a problem, then you’re always going to be able to sell it. He’s a damn good sales guy.

At the end of the day, writing genuine content is about framing solutions for people. These are going to be simple, quick solutions that somebody can get immediate value from within your content and be able to take something away very, very quickly just by even scrolling through a post and then just learning something or whatever. There are lots of different ways to frame content, but everything should be solution-based, especially when that content is framing up a product.

Like we talked about yesterday about the advertorials. If you have a blog post that is promoting a thing … The whole idea of the blog post is to talk about the eight things you can do with a two by four. And then what you’re doing is you want to sell a toolkit with maybe, I don’t know, a hammer and a screwdriver or whatever, from that to blog post. The whole goal of the blog post is to push them into that solution, into that toolkit. The content that you write is not going to be any different. You’re trying to find a very, very, very small, like a little, little tiny sliver of a problem, deliver a solution to that, and then move them into your offer. That’s what every single piece of content should be.

Writing better content is really just about framing up better solutions.

1. Good Headline

Now the big part is it all starts with a good headline. When you have your persona and you have your content, and then you’re going out and you’re putting it in front of people, so when you’re posting it on social media, you’re running paid traffic to your blog posts, like an advertorial would, all of that stuff then … which is all best practice. We’ve talked about it in some of our previous podcasts about creating celebrities. You’re creating content and then running traffic to the content and then the people who watch so much of that content, end up then seeing your next ad. It’s stuff we do all the time. You’re putting that content out to be consumed actively not waiting for somebody to click through or waiting for it to get indexed in Google and then see it. Basically, you’re actively promoting it.

It really all begins with a good headline. If the headline sucks, the headline of the blog post doesn’t work, then nobody’s going to click it. Nobody’s going to read it. We have a little headline optimizer tool that I’m going to show you. I’ve shown it in previous episodes, but I want to bring it back up. At the end of the day, you really just want to monitor your performance.

2. Monitor your website visitors using Google Analytics

Take a look at Google analytics. Make sure that people are landing on the webpage, staying on the webpage, reading the webpage, how they’re moving through your website, how they’re tracking from blog post to sales page, or whatever, all of that stuff is really an exercise in analytics. So being very attuned and accustomed to Google Analytics is going to be the best way to figure out whether your content is doing what it should be doing. Of course, you can do split testing tools and heat maps and all kinds of other crazy wiz-bang stuff that we should get into. Not this week, but maybe next week we will. It all starts with the content because content brings traffic.

Now, the tool that I want to show you is this headline optimizer tool. You can see it here. I’m just going to make this a little bigger on the screen so that you can check this out. You might not be able to read it, but it’ll be close enough. This is called Thrive Headline Optimizer Tool. Let’s go just look at it.

Thrive Headline Optimizer

This is part of the Thrive plugin suite. Really, really nice. It’s really, really good software. I don’t know. It’s one of these, but anyway. Basically what it lets you do is it lets you run tests. You can split test the headline of any blog post that is on your website. I’ve been using this tool for probably four or five months now, and I’ve seen a marked improvement in website traffic because more people are reading headlines that they like. Our headlines are now more clickable. What they’re doing is they’re going in and reading and all that stuff.

Every time we post a blog post, we always post four variations of that subject line. We have no attachment to any of the variations. All we’re trying to do is we’re trying to maximize clicks through that, whether it’s in Google, whether it’s in related posts, or whatever. Now, if we scroll down here, we will see that all of these articles have subject line split tests in them. We have the date started, July 22nd [inaudible 00:14:05] started July 21st. We do these every blog post that is now published we do a split test on.

Now, all of these are posts. These are the number of views here, so this column. Engagements and engagement rate; basically what we’re trying to do is we’re trying to maximize the engagement rate based on the headline. I usually just let it run until it has 75 or 80 engagements. Here’s one that has 62. Here’s one that has 373. Let’s see. Here’s one that has 143. We’re pretty diligent about logging in and T activating the ones that cross those thresholds. I can’t remember when the last time we did this.

Basically, I’m just going to go in here and I’m going to open up to this guy, which has had 143 views and 38 engagements. And then I’m going to check out this one, which had 90 views. Actually, that’s not a good one because it doesn’t look like it has had any engagements. There’s this one, which is 373 and 146 engagements. And then here’s one; 47 views, eight engagements. We’re going to take a look at this one, too.

Basically, this software just runs in the background. All it’s doing is split testing different subject lines. You can have as many subject lines as you want in here. Our rule of thumb is to have four or five. What happens is you get a graph like this. Our original headline is to create a lead funnel that generates leads 24/7. This one looks like we have a percentage improvement of negative 27.61. That did not win.

Our chance to be original is only 16%. We actually lost conversion on this particular one and all of the tests. We didn’t beat our control. The control is the winner and then what we’ll do is we’ll re-setup the test and then see if we can beat our control again. We start a new test, try to beat the control. But at the end of the day, we might not ever find something that beats the control there.

Now check out this one. This one was the one that had zero engagement. We’re not going to do that one. Then there’s this one, SAS KPIs, how to grow sales by tracking the right metrics. That’s the primary blog post title. We have two additional tests here. One of them is SAS KPIs, tracking the right metrics on your website and grow your sales, and then we have SAS KPIs, how to have successful sales. The winner surprisingly is this yellow one. It just barely overtook the red one.

What we’re going to do is we’re going to stop this test. We are going to choose the winner. That’s going to lock in the winning subject line. And then if we want to retest, we can always just start up a new test and try to beat the control again. We’re constantly working on finding the better headlines for our blog posts, and it does not even work. We’re just setting it up, letting the test run, and then we’re going from there.

This one looks like it all sucks except for that top one. We’re going to stop this test and we’re going to choose the winner. That first one is going to be the winner. The rest of them didn’t even get any clicks. I think that’s the last example here.

That’s a couple of different looks at how to run a headline analyzer tool and go from there. Let’s see. I think that’s about it for this article too. Those are just some quick tips on how to boost your engagement from your blog posts, write better content. Tomorrow we’re going to wrap everything up with content. If you have any thoughts, questions, anything related to how content marketing strategies work, how to get your stuff ranked in search engines, how to run traffic to your websites, building a sales funnel that converts, email marketing automation, anything goes to doneforyou.com/start, fill out the little application and then book a time on the calendar that’s going to pop up right afterward, and the team will get on the phone with you and walk you through everything.

For Questions and Guide

If you have any questions at all, just go to doneforyou.com, hit that little chat box in the lower right-hand corner. It’s going to pop up with some different options you can go through and drop through the chat here, or just ask there and we’ll have somebody reach back out ASAP. Let me know if you have any questions.

The post Content Marketing Strategies That Boost Engagement appeared first on Done For You.

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.Content has always been the backbone of successful marketing. From the days when word of mouth was the only means to spread awareness about a business to the current digital era where everything is available, literally, at your fingertips; there is nothing quite like engaging content when it comes to converting buyers.

Today, I am going to explore some amazing ways that content marketing can drive buyers through the sales journey…

Discovery – the first point of contact with the buyer

Every buyer out there is on the lookout for a solution for the problems that they’re experiencing right now.

Considering the fact that there are virtually countless options available to them, the only way to capture the buyer’s eye is to provide them with something unique and intriguing.  This is where content comes into the picture.

During the discovery stage, the buyer is completely naïve (i.e. he has a problem does not know the solution). So, he’s trying to figure out what to do to get some satisfaction. And, more importantly, he’s in a place where he’s looking for content that educates, inspires, and most importantly helps him with his problem…  Content that can play a key role in getting him to the next stage in your marketing funnel.

Powerful content, like informative blogs and articles, creates an initial impression with your brand, building a connection and enticing him further into your sales funnel and sales letters.

Consideration – one step further in the relationship

So, now the buyer knows that you have the solution to this problem. What next? He’d want to know how good you are or in other words – are you the best help he can get?

This is again where the power of content marketing can make or break the connection established between your brand and your prospective buyer. Now that the buyer is considering your business as one of the probable solutions to his problem, he will want to explore your products and services more specifically.

Powerful content makes sure that your buyers get to know about your expertise in the field and what makes you the perfect fit for his problem. Content like landing pages and “content upgrades,” therefore, become the key component of content marketing that can drive sales.

Decision – the phase that can make or break your marketing efforts

Now, the client has moved down further in the marketing funnel, but he has is still indecisive on whether you are the best fit for his needs or not… So, how are you going make sure that he makes the decision in your favor?

The one word answer to this question is – CONTENT!  (Notice a trend?)

Content forms like case studies, buyer testimonials, and success stories work towards building faith and confidence within your buyer’s mind. It is a basic human psychology to trust the experience of others. Therefore, by going through content like use cases and success stories, you can give your prospect a taste of what it’s like to finally have their problems solved because of your business!

As a matter of fact, this works as the final push that drives the buyer into the last stage of the buying journey…  Getting converted!

Retention – going above and beyond

Most businesses think that the buyer’s journey is limited to only the intial sale…  This is a big mistake.

Smart businesses know that there is still another important step left on this journey. This step is to retain those buyers AND sell them more stuff. You might be shocked to know that studies reveal that 80% of future sales come from 20% of your existing buyers.

So, continuing to feed your buyer with more information once the sale has been completed becomes key. This is where content elements like email newsletters, product updates, festive greetings and social media posts come into the picture.

Remember, buyer relationships are a journey that you need to keep nurturing or else it becomes stale. After all, building trust is not just a one-time thing. You need to keep the buyer hooked on the fact that you are constantly evolving and doing things to make their life easier, and better.

Content plays a role at every stage of the funnel!

The points mentioned above paint a clear picture of how content plays an integral role to keep buyers hooked at every stage of the marketing funnel. A slight weakness in content at any stage could mean losing the buyer forever.

While there are many businesses that focus too strongly on the top of the funnel, it is quite evident that content plays an inseparable role at every stage. From building buyer’s interest in your business to ensuring that the buyer completes the journey by converting into a customer rather than leaving before they ever get the chance – content is the one decisive factor in conversion.

So, are you putting the right focus on content?

Now the question is – how much importance do you put on creating content and aligning it with your marketing efforts in your sales funnel?

Remember – no matter how good your marketing strategies are – if they are not supplemented with the well-crafted content they will prove to be of no use. That’s why the adage, “Content is King,” has been around forever…

And, in order to get the best out of your marketing efforts, you need to focus on crafting content that leaves an instant impact on your prospects.

Producing content that matches the customer’s psychology, offers help and support, and builds trust can be the key differentiator between your business being a hit or a miss. So, pull up your socks and invest in content if you want to see your business shining brightly in your market.

After all, the ultimate reason for a business is to help customers and create revenue, making sure they stick to you for the long haul. Powerful content can help you do that!

Get an inside look at generating revenue online through a sales funnel.
Register for the free Digital ROI Workshop here!

How Content Marketing Drives Sales Throughout The Buyer Journey

This entire week we’ve been talking about content marketing. Today, in particular, we are going to be covering, how content marketing drives sales throughout the buyer journey.

Content marketing is interesting because all our clients that we run paid traffic experience the first level of awareness. When you’re getting brand exposure – basically throwing your brand, offer out there, and you’re trying to get people to pay attention to you, it always starts with a piece of content. That content, sometimes a Facebook post, social video, you’ve seen all kinds of this stuff from us and our clients.

Basically what we’re trying to do is get awareness.

We’re trying to engage with prospects so that they raise their hand and say “Yes, I’m interested in what it is you do.” That is where the whole sales funnel starts. They raise their hand and say, “I’m interested in what you do. I read a blog post and an article.”. What we’re going to talk about today are blogging and advertorials. “I watched 15 seconds of video,” whatever, basically something triggers where that person is now engaged with our brands. What we want to do is we want to continue putting messages in front of them so that they engage deeper with our brands. That’s the role that content marketing should have. Then your paid traffic kind of exacerbates that. It amplifies that content marketing piece.

Today what we’re going to talk about is, how content marketing drives sales throughout the buyer journey.

Now, so content marketing, it’s always been the backbone of successful marketing. I mean, the saying forever is “content is king.” Way, way back, when I started getting into blogging, I don’t know how many people know kind of where I originally started, but basically, I was a Pepsi truck driver. A lot of you know that. I was driving a Pepsi truck and I ended up stumbling across this PDF one day that was half-finished, and I don’t even remember the author, but it was this 14 or 15-page document on how to become a professional blogger. And I was like, “Well, I can type, I can write. Maybe I’ll try to be a professional blogger.”

This entire PDF was how to be a professional blogger by writing online, and the steps were really pretty simple. You log in, create a Blogspot blog, which for those of you who don’t remember, blogspot.com used to be a free blog. It’s kind of like WordPress.com now. It might even still be around. So this is what I did and I ended up kind of falling in love with the blogging thing.

I had zero visitors and nobody gave a shit. I had very, very little traffic and I blogged every day and I wrote about whatever the hell I wanted to write about it. It wasn’t focused, niched and it wasn’t perfect. It wasn’t anything, but it was a start. And so I wrote a couple of hundred blog posts within the course of a couple of years, and in the first check that I got from Google, you would’ve thought it was a million dollars, it was like $104. There’s a picture of it somewhere online. And that was my advertising check because I put Google AdSense the posts.

Then I figured out that if I put text link ads, then I could make a lot more money, just having text links on the website. Those PayPal payments were like six, 700 bucks, and all of a sudden I started making money, and then that made me really, really dig into it. To get more traffic, I started doing research.  How do I get things ranked in Google, I run paid traffic, or how do I make money online?

I started down those rabbit holes, and everything came back to this idea that content is king. And as we talked on Monday, you know that I ended up having some affiliate sites that were making 10, $20,000 a month. Google happened, the Panda update happened, Penguin happened, and all of a sudden those sites disappeared, which is fine. You know, it wasn’t at the time, but that of course led to growth.

Buyer’s Journey

We started running paid traffic, selling our own products and building sales funnels, working with clients, working with folks, and all of that other stuff. So it all ended up being good. But at the end of the day, the journey started with content and it ends with content. There will always be content. If you think you can build an online business without content, then nobody’s going to buy anything. I mean, you’re never going to sell stuff because every business, the only thing you have, the only currency you have, is content. Whether it’s a Facebook ad, a video, a sales copy, or an email copy, everything is content-based, so that’s where we’re at.

1. Awareness Phase

Now, so the first thing, the first time that somebody is probably going to interact with you or your business is this discovery phase, this awareness phase, and this is where people end up kind of jumping down your rabbit hole. It’s the time that somebody Googles something and lands on your website. It is the time that they’re scrolling through something on Facebook and they see your logo, and then there’s a video or there’s a post or there’s something that engages them. It is always that first piece of awareness, that first interaction that somebody gets. The beautiful thing with what we’re able to do with content marketing now is that we can quantify that engagement and we can advertise to that engagement.

If somebody watches more than 10 seconds of a video, we can throw up some banner ads in front of them. If they hit our websites, we can follow them around with banner ads. We could never do that before. Before they always had to buy there, or they have to sign up for an email list. They had to take concrete action. But now we have all these kinds of loose actions that somebody can take to learn more about us. They can follow us, they can like our stuff. Just showing up on a website means that we can retarget them. There are all of these small pieces of commitment that then lead to bigger commitments and it’s all content-based.

2. Consideration Phase

The next step is a consideration, so basically, buyers know that you have the solution for the problem and they’re asking, What’s next, are you a good fit, are you good at what you do, are you going to be around. All of that stuff starts to kind of play into the … or play into the decision, which is the next phase.

3. Decision Phase

The decision really is the make or break for your marketing efforts. You know, it’s that sales copy, the webinar copy, the email that they get that tells them to go do something or to buy something or to book a call with your service-based team, or whatever. That’s the decision, you know? So once you cross that, it might be a decision, it might be desirable, you get them to take action, but once you get them to cross that threshold and sell them, then basically you’re moved into the retention piece.

Now, your content marketing, kind of aids every piece of this journey, because every piece is based on content. It’s just really, really, really important to understand what each piece of content means throughout how content marketing drives the sales funnel. Your blog posts and advertorials are all front side stuff. That’s all front side content marketing, content that you need to have in your funnel, whereas your webinar is kind of like … that’s desire content. I mean, that’s decision content. That is the pivotal piece of content that is going to get somebody to go from, this person has a solution to I want to work with this person and this is how I do it. That’s where, how the content comes into play.

Advertorials

I have a couple of pieces of kind of front-end content that we’re going to talk about. These are advertorials. You already know of this content. You’ve seen them in magazines. You’ve seen them all over the internet, whether you know you’re looking at an advertorial or not. I have one popular blog that a lot of people have ripped off for years for an antiaging skin cream. Basically, it’s kind of the same blog post, same page. You see it all over and they just swap out different CPA offers.

This is an Instagram-worthy anti-aging content marketing post that is a skin cream, called HER, this particular. If you look at the language here we have, “and although they’ve run out of stock,” oh, we’ve got to show that here. They’ve run out of stock a few times over the past month. This is due to a huge spike in demand from women all over the world. They are currently running a special offer that lets you try the entire HER solution booty system for a massive 70% discount for first-time customers. This is obviously a call to action link. So you click this link, you’re going to be able to go buy this.

Now, if this company went defunct or whatever, then they could just swap in another skincare cream. Just run traffic to the same advertorial. This is the pre-framing piece. So this is the piece that pre-frames a buyer to actually purchase the thing. You see this kind of stuff all over the place once you actually learn to look for it. Basically,  advertorials are inserted in newspapers and magazines. This stuff all the time is always present with digital traffic. You click an ad, which oftentimes put you on an advertorial that is going to presell the solution. Then that advertorial then gets the clickthrough to ultimately go through and buy.

Now, I used to think, a long time ago, that why would you put another step in between the ad and the offer? Why would you throw an advertorial in there and make somebody read when you could just go right to how content marketing drives sales copy?  Then I started seeing that all the big media buyers were using advertorials, every single one of them. They basically had this bridge page, which was the page that’s sandwiched between the ad, bridge page, offer. The advertorial is required when you’re driving a tremendous amount of traffic. What it does is it lets you advertise some things that maybe Facebook won’t necessarily want you to advertise straight away or Google.

More than that, it lets you pre-frame the offer. You can standardize how people are going to show up and take in the offer on the next page. Think about this, you’re scrolling through your Facebook feed and you’ve had a really long, hard grueling day. The kids were crying and you’ve worked and all this other stuff. You’re scrolling through your newsfeed, then you hit an ad. It goes right to how content marketing drives the sales page, but you’re not in the frame of mind to actually buy that thing. You are mad and you’re just not in the frame of mind to go get your credit card and purchase something.

Now, compare that to somebody. They’re on vacation and they are sitting in a hotel. They’re on Facebook and they’re just kind of enjoying life for that particular moment of that day. They are scrolling through Facebook. They hit an ad, the same ad as you, then they go to how content marketing drives sales page. Next, they buy because they are in the frame of mind to buy. Now, what a good bridge page, kind of advertorial page does a good piece of content, is it puts both of those people in the different frames of mind on the same page, quite literally, pun intended.

It puts them on the same page so that they’re reading, and then by the time they get to the call to action, by the time they see that link, they are both thinking the same thing. It standardizes it, normalizes their thoughts so that they know exactly what they’re getting into. They’re both reading the same piece of material, and they click the link and then they go buy. So that is what a good bridge page, that’s what a good advertorial, does is it standardizes how content marketing drives sales process.

It allows for a bunch of different people with different emotions and feelings and thoughts and preconceived notions and biases and all that other stuff to hit a page, normalize, and then go to how content marketing drives sales offers. Oftentimes with the right bridge page, the conversions will go up as opposed to just direct linking right to the sales page. So that’s why the big media buyers do it. It takes a lot of testing to make sure that the advertorial is working the way it should. It’s something that you definitely need in your toolkit.

Now, we have a couple of advertorials that we use. I just wanted to kind of throw them up here just for example’s sake. Here’s one sales funnel, “Avoid the needless bottlenecks and maximize output”. It just kind of goes through all the bottlenecks you might have when you have content marketing drives sales funnel. It is like KPIs and metrics that matter. Of course, we have a call to action, which is to watch the video. We’ve been throwing more videos on these things too.  Here are “Three tips to make your sales funnels less complicated”. These are all blog posts. I mean, that’s all of these, are blog posts with calls to action in them.

“Tip number one, strive for simplicity, tip number two, avoid multi-step landing pages”

Then all the way down, so we have a little banner call-out box here, a little feature box. We have a button at the very bottom, a little call to action. Here’s another one, “How to use lead generation to improve your sales funnel. We drive cold traffic to these pages all day long,  and we split test them. We split test the headlines, split test the little banner boxes, all that other stuff.

Here, we’re talking about content marketing and some different things to do. Then we have one here for Facebook. We drive a lot of traffic to this too, so Facebook ads for e-commerce, so people who are running Facebook. I want to run Facebook ads for e-commerce specifically. These are just some of our kind of internal pages that I was kind of going through. Some of the advertorials end up turning a lot of our folks into how content marketing drives sales. Somebody said they still have – “still have those Blogspots”. That’s funny. I think Google bought them? Or maybe Google-owned them way back then. I’m really not sure.

Well, what ended up happening was, when I got into blogging, I went from Blogspot, and then I knew that I was going to try to make money. I wanted more customization over the theme because I knew I was going to want to put in banner ads. I ended up moving to WordPress and it was WordPress 1.2 or 1.3, years and years. That’s really where I started falling in love with WordPress and then web design. Then mucking through FTP servers and web servers, and all of that stuff was very self-taught. So that’s really where I started way back in the day.

For Questions and Guide

For those of you who would like to go through and do kind of a content marketing audit, where we go through, look at your content, plan out some content, look at how content marketing drives sales funnels, look at your traffic sources, all that other stuff, go to doneforyou.com/start, fill out the little form and then book a call with our team and we’ll go through and put together an action plan for you.

If there’s anything we can do ever, just go to doneforyou.com. In the lower right-hand corner, there’s a little chatbox. Here you can go through, you can learn a little bit more about our services. So if there’s anything we can do ever, just, by all means, let us know, drop us a line.

The post How Content Marketing Will Increase Your Revenue appeared first on Done For You.

Google processes over 40,000 searches per second, 3.5 billion searches per day, and more than 1.2 trillion searches per year worldwide.

That’s incredible if you ask us.

Even if a tiny fraction of that traffic flows through and finds its way to your website, your funnels can literally light up like it’s Christmas and keep your cash register ringing.

Search Engine Optimization (SEO)–if done well, consistently, and for an extended period of time–can get you plenty of traffic all by itself thanks to millions of searches on Google for your specific keywords.

Simple SEO tips for WordPress users

Is SEO Dead? No!

Is SEO easy? No!

Does SEO deliver traffic and results? Absolutely yes!

Is WordPress SEO simple? It can be!

WordPress SEO can drive free traffic to your funnels

Sales funnels stand all alone, by themselves. Without traffic, there are of no use to your business. SEO can help bring in relevant traffic but it requires plenty of investment in terms of time, resources, content, and some more content.

You could hire help for SEO if you need to, but you could also do it yourself without getting too involved with SEO nitty-gritty.

You could make SEO work for you (at least the basics) without actually doing any of the song and dance that SEO pros do–all by yourself. That is without actually spending any more time than you’d spend to write blog posts and do the rest of the digital marketing that you do anyway.

Here’s how:

Tip #1: Pay attention to your WordPress foundation

Once upon a time, SEO was just about the keywords found within a piece of content on your page.

Today, it’s a bewildering mix of attributes and factors that can help rank your pages, starting with where your WordPress website lives (hosting), the speed with which your page loads, how your WordPress website is built (architecture), the code running behind the theme (Is it a bloated theme?), and more.

Before you even think of SEO ensure that you use the right kind of hosting which is in turn backed by the most optimum technology stack for WordPress–most managed WordPress hosting providers do this for you.

Tip #2: Start with Yoast SEO plugin

Yoast SEO plugin is the easiest way to get started with your WordPress–we use it here for Doneforyou too.

Yoast SEO plugin takes all the heavy work out of the equation for you and makes it relatively easy for you to do On-page SEO for every single blog post you write and publish.

You can also extend the inbuilt functionalities of Yoast SEO Plugin to help you write meta information for your WordPress pages and the overall website itself.

Yoast lets you pick a primary keyword that you want a blog post or page to rank for and then quickly analyzes the page (while you are writing the blog post) to let you know whether or not it’s optimized for the keyword you selected.

If you see a green dot (right above the page), your post is well-optimized for that particular keyword.

Yoast WordPress SEO plugin also recommends the steps you should take–one by one–to help you optimize so it works like an in-house SEO mentor.

Look for the green signal. Hit publish!

Tip #3: Use short, SE-optimized link structures

The first step for you to do before you get to creating SEO-optimized links is to change the permalink structure.

By default, WordPress permalinks look something like this: https://yoursite.com/blog/your-content?p=12543

That’s a non-SEO friendly link structure and it won’t help you at all.

By changing permalinks slightly, you can modify your links to have a pre-defined structure such as

https://yoursite.com/blog/your-awesome-seo-friendly-link/

WPBeginner has a simple tutorial to help you with this.

Get to your WordPress Dashboard> Settings > and change your permalink settings.

Once this is done, you’d only have to edit your permalink appropriately while you create your blog posts or pages as shown below:

Tip #4: Do your preliminary keyword research

With the help of tools like Google Keyword Planner (free) or Ahrefs (paid, while allowing you to check on your competitors’ keywords), do some initial research on the keywords you ought to target along with Keyword volume.

You’d then get plenty of long-tail and medium-tail keywords you can target. Structure your titles around these keywords and start writing away.

Ilia Markov of Ahrefs also recommends many other ways for you to target appropriate keywords easily:

• Listen in and gather ideas from Customers’ emails, social comments, live chat, phone calls, etc.
• Use Google’s Autocomplete (when you start typing in your keywords)
• Pick up ideas from Google Trends
• Gather keywords from “related searches” you’d find right below each search results page.
• Dig for questions asked on social communities and forums such as Quora, Reddit, and other forums around the topic you are interested in.
• You can also build keyword lists off Podcasts (on your topics), books listed on Amazon (on your topic), and more.

Tip #5: Publish on your blog regularly

If you had to only top off this list to help you with your WordPress SEO efforts, just pick this: Publish regularly on your blog. Follow a schedule and publish at an established frequency.

You can publish once a week, or three times a week, or every single day of the week.

Some publications and blogs also publish multiple times per week.

How many blog posts you publish is really up to you, but you’d have to think about the quality of your blog posts, your resources, budget, time, and many other constraints.

If needed, you can create a simple editorial calendar to help you plan your content strategy or even use a tool like CoSchedule.

Every time you hit publish, share your posts on social media. Google takes the social signals of your published content into account too.

This is in addition to getting direct traffic, fuel for conversations, a chance to network with others, and a way for you to establish your thought leadership on social media.

Tip #6: Say “hello” to Google RankBrain

Google recently introduced machine learning into its algorithm to help make rapid decisions on whether or not a page should rank. It’s apparently Google’s third most important signal and it only gets more important per day.

Brian Dean of Backlinko has a fantastic guide on Google Rankbrain. According to Brian, Google Rankbrain is looking specifically for:

• Organic Click-Through-Rate: How Interesting, relevant, and attention-grabbing are your posts when they show up on search?
• Dwell Time: How long do people spend on your posts after they arrive?
• Bounce Rate: How quickly do they leave, after consuming your content?
• Pogo-sticking: If more people click on a search result and seem happy, that link goes up the ranking hierarchy.

What does Rankbrain force you to do now, as far as content goes?

• Focus on writing headlines and meta information in a relevant and attractive way (much like ads) so that people who are searching tend to click-through
• Write long-form content, with plenty of information loaded into each post to keep them on the site.
• Try to make sure that your content is the most comprehensive answer to the question users seek when they search on Google.

Tip #7: Get some backlinks

Links are still the currency of the web. Google determines how important and relevant your site is (for a given keyword) based on how many links are pointing to you from other sources. But buying links, submitting your links to directories, link farming, and keyword stuffing won’t work.

Don’t get ahead of your yourself when trying to do backlinks for SEO–it’s not a one-time thing; your efforts won’t stop with a couple of links earned; you won’t ever be done with it.

Creating amazing content that others will automatically link to, doing guest blogging by actually writing up high-quality content on other blogs, and creating tools or products that people can use while simultaneously linking to you–now, these are a few ways using which you can certainly build links.

Tip #8: Curate content

What’s the next best thing you could do for your content marketing strategy apart from blogging regularly and going all out with content marketing?

Curate content. With all of the tools available for you to curate content, you’d only have to schedule your time or deploy resources to curate content which also adds incredible value for your long-term SEO strategy.

By curating content, you’ll essentially create your own point of view and spin on existing content which makes your content curation unique by itself.

Need more content sources and topic ideas for your blog? Try Curately, the ultimate tool for fast content creation. With Curately, you will have an endless supply of new, fresh content that will get you traffic, leads and sales! Visit http://curately.org/ to learn more.

You’ll also link out to several resources (both Internal and external) giving you a healthy link distribution & spread.

Additionally, point to other influencers, blogs, and publications which might link back to you (any one linking back to you will help boost your rankings in addition to traffic, of course)

Focus your WordPress SEO efforts for better results

WordPress SEO takes a lot of work, and time. Instead of trying to manipulate or wasting time looking for shortcuts, you are better off focusing on developing great content and then optimizing what you create for search results.

What are you going to do for your WordPress search optimization?

GSDdaily Episode 91

This week we’re going to talk about SEO. For those of you who have been around me or followed me or been familiar with a lot of my work over the last 14 years, SEO was always my thing. It was early on, it was my thing. I ended up… We did a lot of affiliate work, where we were building affiliate sites and creating affiliate content or advertorials or whatever. They would get ranked. And then would send traffic into an affiliate offer.

The affiliate offer would pay us a commission whenever something was sold. It might be a digital product or a membership course, or a membership site, or as a CPA offer. So you can think protein shakes, you can think Audible eBooks, all of that kind of stuff ended up working out really, really well in the early days. Then Google went through and basically slapped everybody’s sites. So half of all the websites that were ranking in Google were basically de-indexed in the matter of not a whole lot of time. We had sites that were making a lot of money. Four figures, five figures a month that were de-indexed and no more because they weren’t getting search traffic because the SEO game changed.

I pivoted into paid ads and building courses and all that other stuff. And that worked well, obviously. Worked great. But now, in the last couple of years, I have moved back into trying to refigure out SEO and figure out if there was a way that we could actually generate significant traffic, significant revenue from SEO based activities.

Now the game used to be that you created a piece of content and that content needed to be 500 to 700 words. And then you would basically load a bunch of keywords in there. So the keyword phrases that you wanted to rank for, whether it was because they were getting a lot of traffic in Google, or because you knew they would be getting a lot of traffic in Google. Like whenever there was a big product launch, we would always like to do a product launch review. There was a lot of that kind of stuff.

Rank Articles by stuffing more keyword phrases

You would rank these articles by stuffing them with keyword phrases and then building a lot of backlinks to them from article sites and stuff, social bookmarking services, any of that kind of stuff that could be controlled. There was lots of software out that lets you do it. You would pay and then it would build 20 to 100 backlinks in a matter of a week or whatever. But all that stuff disappeared when the algorithm changed. Which is fine. But one of the biggest kinds of things that happened was Google rather than being primarily SEO based, where they really… Somebody said you’re bringing back awesome memories. I know. Right.

About that time when everybody, like the Penguin update and the Panda update and all that stuff, whenever somebody… Google was primarily algorithm-based. All of those things that Google could see, they use to factor into rankings. The number of keywords on a phrase, what we call LSI keywords. Which are Latent Semantic Indexing keywords, all of the similar keyword phrases, all on the blog post, there were internal links? It was all quantifiable. It was all a number.

Internal links, backlinks, how many keyword phrases were in a blog post, where those keyword phrases were used, H1 tags, H2 tags, all of that stuff. All that stuff was very, very quantifiable. And that’s why it was really easy to game SEO 10 years ago because all you had to do was get the math right. You had to get the numbers right. And use the blackout kind of software that helped you get your numbers right. Do you know what I mean?

Rank Articles based on the number of shares

Then Google de-indexed everybody. And the game changed. About the same time, Facebook started getting hot. MySpace was hot. LinkedIn, there were people liking and sharing, and then basically all these social indicators started popping up. So a good piece of content, it wasn’t so much that it had a lot of keyword phrases or it got a lot of backlinks. A good piece of content might be something that was shared 340 times. So Google was relying less on their algorithms than they relied on people. And you can look now if you do a Google search, you will find that a lot of the top result pages that are showing up on page one and page two of Google, they have significant share reach behind them.

It’s still a black box. From an algorithm standpoint, SEO is still a black box, but there are some things that we’re going to cover this week that has done well for us in getting your websites to rank better. So there are some SEO plugins that have worked really well for us. There are some content tricks like video content. There are some things that we do that I wanted to share this week so that you could start getting your organic, your free traffic game leveled up, I guess. So that’s going to be the point of this week’s training. So we’re going to have five sessions on free traffic if you will. In content marketing, so free traffic in… They really go hand in hand.

Content marketing

The idea of content marketing is to

1. get traffic
2. position your prospects in a way that they’re going to buy

Every blog post that you write, should be both of those things. You should write a blog post and create a piece of content that you think reasonably, has a reasonable chance of getting traffic in the future. You should also create that piece of content so that it moves somebody along the buyer journey from just learning about you to ultimately buying something. So that is where native ads and text link ads and all that other stuff come into play. So this one piece of content attracts traffic and helps convert traffic and ultimately move them. It’s kind of like a bridge page that moves them over into the sales funnel. So that is really what we’re going to be talking about this week.

Now, the article that I have for you today, let me grab this link here. These are simple WordPress SEO tips. Something like 25% of all the websites online is running WordPress. I wanted to put together a quick little video on how to rank your WordPress sites better. At least some high-level tips. I just dropped it in the comments there.

Well at the time of the writing, Google processes 40,000 searches per second. It’s more now. And so many searches are full-sentence searches because of smart assistants. So not only are they processing more, but they are also processing more words. So rather than a one or two or three word kind of query, they’re processing six, seven, eight-word queries. And it’s a full sentence question. So take that into consideration in doing your keyword research. Queries are longer now than they ever have been. It used to be the average query was like three words. And I think it’s five now. So that’s across billions of searches every month.

Some simple SEO tips for WordPress users

1. First is to pay attention to your WordPress foundation

More than, well, I can’t say more than anything, but more than a lot. WordPress gets bloated really, really quickly. When you add a bunch of keywords or when you add a bunch of plugins, when you start messing around with different themes, when you start getting really, really image-heavy, WordPress tends to slow down really, really quickly. You always want to make sure that you only have the plugins active and the themes active and the things active that you truly need.

There’s a lot of different cache plugins that’ll help you speed up your WordPress site. But one of them is W3 Total Cache. One that we like a lot, we use it on a lot of different sites, including our own. And then W3 Total Cache actually also has a Cloudflare integration, which lets you do a free CDN ( content delivery network). You can have Cloudflare, which is a publicly-traded company. You’re going to have them manage your DNS. Then it also has some free CDN capabilities. It can offload some of your bigger image files and stuff on to a content delivery network that you’re going to have to pay for. You can also do Amazon S3 too for your CDN capabilities. But you want to make sure that your WordPress site is lean and fast.

2. You have your Yoast SEO plugin activated

Yoast, there was a previous video where we actually went through this Yoast SEO plugin. Yoast is pretty much the default. The default SEO plugin you need on your website. So Yoast does a couple of things. First is it’s free and the free version is awesome.  It’ll let you optimize blog posts for one keyword phrase and it basically works like a checklist. You have to put the keyword phrase so many times throughout the article in the meta description and the meta title and the blog post title. Many times in so many first paragraphs, last paragraph, all the things that I’ve been basically sharing forever, Yoast actually makes you do. Which is awesome.

They also have social sharing capabilities. You can actually upload your Facebook meta descriptions and stuff and your LinkedIn meta descriptions. And that will be the image and the description that Facebook and LinkedIn use when people share your stuff with them. Again, it’s a huge, huge, huge benefit. It’s free, so there’s no reason not to use it.

3. Use short SE optimized link structures

What this basically means is, it’s really easy. When you put a new blog post in WordPress, the blog post, the slug, the URL, is your title phrase. Like for this one, actually this is a great example. This title phrase is 8 Simple WordPress SEO Tips, No SEO Skills Needed! Now, look at this URL. The URL is a simple WordPress SEO tips. The keyword phrase that we’re ranking for is WordPress SEO tips. We get ranked for this one, in search engines, we can traffic forward all that other stuff. That’s why we’re updating this blog post today with a video and transcript. So that’s called content optimization. Yeah, that’s what that’s called.

Now, so you want to… And yes, we have Yoast SEO. Yoast SEO is this little green bar right here. This shows you that this blog post is. It would be red or yellow if it wasn’t. Use short search engine optimized link structures. You want to have them. So you want it to be the post name in the permalinks, but then you also want to keep all your kind of weird words out of the title, so that it really only has to be the keyword phrase that you’re ranking for, so Simple WordPress SEO Tips. That’s it. So right there, you got a little tutorial on how to do that. Your SEO post title.

4. Do your preliminary keyword research

This is something that we’re going to talk about in great detail this week because keyword research is the make or break point for your business for doing blog posts. I’ve brought it up on these GST Dailies probably five or six times. We’ve showcased it probably four. That’s how important it is. It doesn’t matter what you’re doing online. Your keyword research is really the most important activity that you’re going to do. So you want to do your preliminary keyword research first. Actually, you know what? Let’s just go do it now. So let’s just go mess around with some keyword research real quick. It’s really that important.

We’re going to make this a little bit bigger, your keyword research. What we want to do is we are inside Google Ads, their keyword planner tool. And what we want to do is we want to go discover new keyword phrases. So this particular blog post that we are looking for, so WordPress SEO Tips. So all we’re going to do is just really, really simple. We’re going to go to WordPress SEO. We’re just going to see what it says. And we’ll see what comes up. So if we hit get results, it’s going to show us all the different variations of WordPress SEO and the different ways that people search for it.

Walkthrough on various keyword phrases

Here we have WordPress SEO, which gets 2,400 searches a month. Now, just to kind of walk through this interface a little bit, so this is basically the trends. And then we have the keywords I provided were WordPress SEO, and then some keyword ideas are down here. So we’re going to go through this. Now, this is your average monthly searches, pretty self-explanatory. And then we have our competition here. Competition doesn’t have anything to do with SEO. So nothing at all. It’s 100% paid traffic based. So this is how competitive are those keyword phrases inside Google Ads. Then we have our ad impression share, again, not related to this. Top of page bid, low range is $2.40. And top of page high range is $10.45.
Here’s when I care about that.

If you have what seems to be a higher number in that top of page bid, then that means it’s a more valuable keyword phrase. WordPress SEO is a pretty valuable keyword phrase if per click people are paying $10.45 cents. That’s a lot of money per click. If it was a buck, $1.50, 50 cents, then it’s probably not that valuable of a keyword phrase. But think about the implication. If somebody is typing the keyword phrase WordPress SEO into their URL bar, then they literally want search engine optimization for their WordPress site, or they’re looking for more information. We’re going to be finding plugins, we’re going to be finding themes, probably finding services if we were to type in WordPress SEO. That’s why WordPress SEO is a pretty valuable keyword phrase. There are lots of different things that people are advertising to generate revenue for their business.

Now, Yoast SEO Premium. Yoast SEO WordPress. So those are a little bit less. Yoast SEO Premium, you might have Yoast advertising for that, maybe an affiliate program, but it’s probably against their terms of service, Yoast’s terms of service. So they’re not getting a whole lot of traffic that way. But let’s continue down. So WooCommerce SEO, $13.30, and $5.36. That’s another pretty good keyword phrase. I could write another blog post for WooCommerce SEO. WooCommerce is an SEO plugin or is a shopping cart plugin for WordPress. There’s SEOPressor, which has a pretty high top of page bid range. This is a piece of software that does have an affiliate marketing program. There’s Rank Math SEO, there are WordPress keywords.

Notice WordPress keywords, 110 searches a month, no bids. That means that the keyword phrase kind of sucks and thinks about it. It kind of does. I mean, WordPress keywords, what are you looking for when you are searching for WordPress keywords? I don’t even know. If that person who’s typing WordPress keywords, what are they looking for? They’re not looking to spend any money, what are they? I actually don’t know what they could be looking for. I don’t know. That’s interesting. Elementor SEO. Elementor is a theme.

So there’s lots and lots and lots. But what you do is, let’s say I wanted to write a blog post on WordPress SEO or I wanted to write three or four blog posts on WordPress SEO. I would just scroll through here. So normally I sort these based on average monthly searches. SEO Yoast. 6,600. So that goes right to the blog, right to the plugin. But here. SEO plug height or plug space in WordPress, 1300 searches a month. You could write a blog post that has this content in there. SEO plugin WordPress. Just copy that keyword phrase, write a blog post about it, get it ranked.

Yoast SEO Premium. Yoast SEO WordPress. You might do Yoast SEO Premium or a tutorial. And you’re going to be 590 searches for that thing. SEO plug. Eh. There’s WordPress SEO optimization. That could be a good blog post. There are WordPress SEO services. Yoast Breadcrumb, probably nothing there. Best SEO for WordPress, WordPress, and SEO. And then you just kind of go through and you look at the keyword phrases. So you just do another search or you go down a rabbit hole and say, “Okay, this is WordPress SEO, but now,” I found that WooCommerce SEO.

Let me see what else. E-commerce SEO. Let’s see if there’s anything in e-commerce SEO. We can rank for. Shopify SEO, 1900 searches a month, and that’s trending up. E-commerce SEO services. E-commerce SEO agency. There’s big commerce. There are Shopify SEO experts. Look at that. Shopify SEO experts, top of page bid one is $27.60 a click. So you can go down these rabbit holes and just do a tremendous amount of keyword research. But what that does is it gives you a good foundation for the blog post and the content that you’re going to have on your website. And if you do the keyword research prior to writing your article, you are that much further ahead in getting ranked and getting traffic for these things. Does that make sense? Okay, cool.

5. Publish on your blog regularly

You 100% want to publish regularly. And as evidence, so we don’t publish on our blog as regularly, but obviously, we have these GSDdailies and they start at 10:00 AM every morning, sometimes a couple of minutes late, sometimes a couple of minutes early. But every day, at 10 o’clock. People kind of has come to expect me to do this life. And then the blog posts, starting a couple of weeks ago, we started making sure that that video was then emailed out. So that has been the regular schedule, has been something that people have relied on. And then I have relied on to create content, to share, to answer some questions, to all of that stuff.

You want to make sure to publish regularly and have a calendar. Maybe Monday you do a certain, like a Q & A post, Wednesday, you do a video post and then Friday you do a tutorial post or something. Stay engaged, be interested in doing something and write content that you research first and then you have a game plan for. Even these, one of the reasons I like doing the weekly themes is it lets me think about how I’m going to deliver a piece of content.

This weekend, I didn’t, but I usually schedule these the previous week or on Saturday. And then I figure out what I’m going to talk about, what is ranking, what needs to be optimized? What I haven’t talked about a whole lot yet, because we are in episode 91, I think. So I have 90 episodes, each 20, 25 minutes of content that I didn’t script. And I just haven’t done an SEO week yet. So this makes a lot of sense to do this week. But so publish regularly.

6. You also want to say hello to Google RankBrain

There’s a fantastic guide here that you can go check out. So the Definitive Guide on Google RankBrain. You can go ahead and click through that. You want to get some backlinks, of course.

7. Get some backlinks

Backlinks are important, not as important as they used to be. So you want to make sure that your backlinks are from authority websites. So we’re not looking to do article marketing and social posting and all that other kind of crazy stuff and start and have a thousand backlinks to your website. That’s spammy. But what you are and should be doing is getting one backlink from one good site once a month or once a week. And you can do that with guest posting. You can do it just by reaching out.

Every once in a while, I’ll grant somebody as I’ve done for you. I’ll put a link on an old blog post that they find, but how I would do that is make it as simple, and easy for them as possible. Like, say, “This is the blog post that I would like the rank, here’s the link that I would have like to have and here’s the keyword phrase that I would like to have. And then once you place it, let me know.” And I’ll place a link back on a different site. Something that is… You don’t want to do reciprocal links, back and forth. Or just have them pay for it, like PayPal or whatever. So get some backlinks that way. You can pay for backlinks too, from PayPal. Nobody’s going to know.

8. Curated Content

We really, really like curating content, although even curating content takes more time than we invest.  Curating content is great when you want to aggregate a bunch of types of content and put it together in a blog post. But you still want to start with that keyword focus. You want to start with WordPress SEO tools or whatever. And then you want to curate content about WordPress and SEO into a blog post. It might be a list post or whatever. And then from there, you would post it.

The content that we have been creating starts from video then gets transcribed. And we’re going to go through that process this week, but we start with video and then move to with text-based content. And then we post that thing and then it goes out to podcasts and stuff. So there’s just a different way that… You just want to have something that works for you. And I have a lot of clients that they love curated content. They love curating content where they find the best of each and then they put it together into a list post or a blog post. And that is the post that they put out there into the world. Takes two or three hours to put together a 2000 word blog post curated, a curated blog post.

If you write it from scratch, you’re looking at, I don’t know, six, seven hours to write a 2000 word blog post. If you’re doing it like this, where you record a video and get it transcribed, that takes about 45 minutes. So it just depends on how perfect you want your blog post to be. Because our transcribed blog posts are definitely not perfect, but they’re effective. And most people would rather watch the video or watch sound bites, listen to sound bites from the video than they would be to actually read, but you still want the transcript to get ranked in Google. So there’s a lot of different ways that you can go about creating content. And those are the 8 SEO tips that you can use inside your WordPress sites to get ranked in Google.

For Questions and Guide

Now, so this week is like I said, is SEO week. We’re going to be talking about SEO, content marketing, and all of that kind of stuff. If there’s anything that we can do to help you put together a content marketing strategy, a paid traffic strategy, a website funnel, any of that kind of stuff, go to doneforyou.com/start, fill out the little form. And we will take a look at everything you got, from blog posts to traffic to sales funnels to advertorials or whatever. Whatever was in kind of the marketing mix. And we’ll put together an action plan for you. And we’ll talk to you soon. All right. Thanks. Bye.

The post 8 Best WordPress SEO Tips To Increase Website Traffic appeared first on Done For You.

Today, we’re going to talk about content marketing and some simple ways to generate creative content on demand for your business that doesn’t suck. Content is going to rank in Google, you’re going to be getting organic traffic for the rest of your life and the life of your business and website. But when you optimize and create content, when optimized correctly, then yes, you can get content for a long time. So for those of you who don’t know who I am, my name is Jason Drohn. I’m the creator of doneforyou.com and we specialize in creating offers, building sales funnels, and building marketing automation systems that help our clients grow and thrive online. And today, and this week, we have been talking about content marketing and search engine optimization and all things having to do with free traffic.

Promoting your website:  Content Blogging vs. Paid Traffic

We have this blog post we’re going to go through. This is 5 No-Brainer Content Creator Tactics. First of all, create content sucks. The worst times suck of having a digital business, is creating the content, creating the blogs, and stuff required to make that business run. At the end of the day, you create a website, you create a sales funnel and you put all of that stuff online and it just sits there until you either create content, which brings you traffic, or you start paying for traffic, which brings you traffic.

If you are paying for traffic, you can turn something on, and immediately, it’s rock and roll quickly. By the end of the day, you’re getting clicks. Hopefully, you’re getting leads. Hopefully, you’re getting sales. Create content blogging, of course, it just takes a longer, it takes a long time, because not only do you have to write the blog post, you also then have to do some on-page SEO, some on-page search engine optimization. You need to learn about that. Or, you can just be fucking lucky and you write a blog post and then boom, you’re starting to get paid traffic, or you’re starting to get free traffic. But that never happens. But writing content, I mean a good 1500 to 2000 word blog post, takes what? About six hours to write. And that’s if all you’re doing is writing.

If you’re like me and you have pings and notifications and messages and emails and all kinds of crazy stuff, then it doesn’t necessarily work nearly as well. Because then, you have that the switching, the context switching cost, which is where you’re pulled off of a task, then you have to, it takes like on average 60 minutes to kind of re-center. It’s at least double that for writing blog posts because writing blog posts is no fun.

What I have been doing, what you have been witnessing, which is let’s get on 10:00, we record a 20-minute video. We have that transcribed. Then, we post that to the blog post and we get ranked for some blogs. We get ranked for some keyword phrases and everybody’s happy. The Google gods are happy. The created content is happy. We’re getting free traffic and we’re able to work with an audience a little bit. We’re creating a video, which is awesome. There are so many different ways that we can use video. That is what I’ve been into lately, or at least since the beginning of the pandemic. It is what it’s evolved into and it’s working pretty well.

5 No-Brainer Content Creator Tactics

1. Create Content Online

You need content so that people know, like, and trust you. They bond with you and engage with you. They become aware of you and they aren’t necessarily being sold the first thing. As soon as they see you, they’re not necessarily being sold something. You must have content. Super important. All the big media buyers, every business that is growing quickly, it’s not just ads. There’s a lot of content in there. It might be content that is sent to you through an email list. It might be content, as an advertorial, but it is always content. There are always videos. There are always sales videos, there are YouTube channels, there are Instagram posts. There’s always content in the mix, even if it isn’t necessarily just blog posts.

From a creative content marketing standpoint, basically, you want to make sure that you are creating something at least a couple of times a week. I always try to tell me, all of our clients, you want to make sure that you’re creating, if it’s two a week, three a week, some piece of content. It might be a checklist, might be a blog post, whatever, but you want to make sure you’re doing something relevant, consistently. Now, first of all, don’t get all caught up about getting started, because, at the end of the day, everybody is met with a blank screen at some point. So what we end up doing and what we’ve talked earlier this week about, is doing keyword research and finding out what your prospects, what your readers want you to talk about.

If you do a little tiny bit of research before you go live or before you write something, then you have some direction. Being that you create content, being that you’re an expert, a subject matter expert, or else you wouldn’t necessarily have a business. Being an expert, or having the presence of mind to hire a great writer or somebody who is an expert that can write on your behalf, then you can create, that person can create content. It all starts with keyword phrases. It starts with this idea of trying to figure out what other people are searching for. Because if you know what people are typing into Google, you know what kind of content you can write that will attract them into your world, that will attract them to your blog post, or your website, or your sales videos, or any of that other stuff.

2. Create Videos

It is always where it starts, is the keyword research. Once you have an idea of where the keyword research takes you or what you need to do inside the keyword research, you can write a blog post. You can create a video, you can build a checklist, you can do whatever. It all starts with a keyword, a keyword phrase that you’re trying to start from. Now, I choose to do the video first. I have been doing this for so long that I don’t need scripting… And I’ve done literally, 17,000 calls. I’m okay on my feet because I’m at a standing desk. I’m fucking chipper this morning. I don’t know why. But anyway, so I’m okay on the fly, talking about this stuff, from a creative content marketing standpoint or email marketing or whatever.

Basically, what I’m doing is kind of what I revealed yesterday, was these videos oftentimes kind of rehash old blog posts and stuff. Or, at least get in and re-optimize them. But the video itself gives you leverage into the future.

        Video is the most accepted form to create content right now.

People watch the video, people listen to audio, which you can pull the audio out of the video, and then transcription is super cheap. It’s $1.25 a minute. One 20 minute video gives you like 4,000 written words that then, you can be posting on your blog tomorrow. That’s what we do. If you can discipline yourself to create video and you can set up a little studio or whatever. I mean, I got a little camera there. I got some lights here, which is going to screw up everything. But if you can discipline yourself to just do a little bit of video every single day, where you’re talking about something in your market, something that your audience will care about or like, then you can do anything with that.

You can reuse, repurpose, you can package it in a book. You can put the videos together as a course. But video content is the most mobile. You can do whatever you want with it. So that’s why the video is good.

3. Content Curation

Another option is content creation or content curation, I should say. When you create content curation, you’re using other blog posts as, or other content to inspire you. And what we have found, I mean, look at Pinterest. Pinterest is nothing but content curation. It’s seventeen things you can do with two-by-fours. And that one blog post has no original content. All it is is a summary of seventeen other blog posts that all have something about two-by-fours. That’s all content curation is. It’s assembling other people’s content into a more useful blog post or a more useful piece of content.

And that when done right, when done correctly, can bring a lot of traffic. I mean, some of those Pinterest articles, they get two, three, four thousand visitors a day, because they click it on Pinterest, “Oh, gee I have all kinds of two by fours in the garage. I wonder what I’m going to build today. Oh, here’s a blog. Here’s a post.” Blah, blah, blah. And then they pick something. “I’m going to build a step stool out of two by fours because this blog post had a really cute step stool and I clicked through, and here are the plans for it.”

That’s all content curation is. It’s using, it’s reusing and packaging other people’s content in a new way. It is the value that you bring as a content curator. You aren’t creating content, you’re packaging it differently. No different than a museum curator. They don’t create art, they just display the art. They source it, they bring it in-house, they display it, they light it, they just package it differently. It’s a big difference. Now, repurposing content is another one. What I’m doing right here, is repurposing content. I’m taking content that was written two or three years ago, and I’m refreshing it. We are adding, we’re going to add a video to this. We’re going to add the transcript to it. This is all still great stuff. You can pull out all the old links and all that other kind of stuff and add new links.

4. Repurposing Content

But at the end of the day, we’re refreshing this content. We’re repurposing it. I’ve been writing about digital business for 14 years now. There’s very little that I write new. I mean, I have a treasure trove of email copy that I just recycle. Furthermore, I rarely come up with new emails. I usually recycle something that I sent four years ago. And that’s the beauty of repurposing content. Same with sales copy. When it’s our stuff, I’ve already written so many sales videos and done so many webinars, that I use a piece of software called Scrivener. And basically, it’s like a, it’s an author’s tool. You can save your scripts and you can save your email copy, and you can save whatever. Any text-based copy, you can save into the Scrivener and then you can drag it around and drop it and it’s an author’s tool.

But earlier this year, I went and loaded up all of our old email copies. I loaded up a bunch of webinars. I loaded up sales copy that I wrote, that I’ve written a long, long time ago. And that is kind of, it’s just a rehash. I rarely come up with something from scratch now, because I just repurpose all the old stuff. After you’ve been at it a while, you can repurpose your old stuff, or you can repurpose stuff that you find that you like, you can just rewrite it.

5. Get into the Habit of Making Lists

List content, it works so well online. Having lists, the top 100 lists, the top 10 lists, the 5, top 5 lists, whatever, a good bit of very clickbait content are list posts. So it can be 7 WordPress plugins that you need. It’s a list. It’s a list of 7 plugins that maybe has a description above, below each one.

Or 100 ways to make chocolate chip cookies, whatever it might be, a list post of you just have links to 100 different chocolate chip cookie recipes. So that’s a list post that is content curated. So, there are lots of different ways to cut it up, but just know, list posts are very, they go viral pretty easily when presented correctly. And they end up having a lot of traction and Google loves list posts, because people like to share them a lot because you can. It’s good, it’s like a treasure trove of information all in nice little bite-sized chunks.

With that, the 5 ways of creating content as simply and as quickly as possible, the winner for me is absolute video. If you are okay with creating video, if you don’t mind holding a mobile phone up in front of you, or you don’t mind setting up a little setup like this or doing a webcam with the Streamyard, which is how we’re recording this, if you don’t mind that stuff, it is the simplest and easiest and quickest way to create content that you can then work with in the future.

Like I said, in our process, we create the video, I take the YouTube video, upload it into rev.com, which is where we get it transcribed, pay $1.25 a minute. So if it’s a 20-minute video, it costs $30 to $33, or whatever. Get it transcribed and then it kicks out the transcript. We post that on the blog post and then we just do some light formatting, Grammarly kind of checks and that’s it. And then we wait to see how it ranks.

And then once it starts ranking, we go back in and we rehab it and do sub-headlines and all that other stuff. So it becomes just a content optimization thing. But at the end of the day, content is how you get free traffic. You just have to invest the time in creating the content, or you can invest the money and save the time and get paid traffic. So it’s really, it’s up to you, how you want to go.

For Questions and Guide

If you would like to learn more about paid traffic, setting up sales funnels, building marketing automation, having my team kind of put all of it together for you, go to doneforyou.com/start, fill in the little form and we’ll schedule a call with you and kind of walk through everything. If you have any questions at all, or if you would like to ask a question for a future episode, go to doneforyou.com/blog.

The post Incredible Contents To Increase Website’s Ranking appeared first on Done For You.

Today, we’re going to talk about search engine optimization.

• What we’re going to do is we are going to optimize the keyword to a blog post that we choose.
• We are going to talk about a way to get organic traffic from the keyword phrase that you want to rank for in search engines.

It used to be relatively complicated to get traffic from Google, way back in the day. When search engine optimization was in its infancy, then really all it took was keyword loading a blog post, sending a bunch of links, and then that was really about it.

At the end of the day, Google wizened up to it like 2009, 2010, and then all of a sudden website’s that were getting lots and lots of traffic, like a lot of mines were, all of a sudden got de-indexed because Google updated their algorithms so that it prioritizes better sites. Sites that weren’t trying to game the algorithm.

Right now, SEO – search engine optimization, is not a guaranteed way of getting traffic. Even though you follow best practices, there is no sure-fire. Surefire kind of strategy that is going to get your site ranked in Google predictably and reliably, at least. However, it’s not something that you can ignore because at the end of the day, building the foundation of business online has everything to do with traffic and organic traffic, and free traffic.

Website’s Traffic: Paid and Organic

In short, paid traffic is a great way to grow and scale, but there is a certain amount of traffic that should always come from organic. You should always kind of have that in your long-term plan. Like I’m doing this now to get paid traffic and grow my business. I’m also creating content and doing content marketing that isn’t going to get me traffic forever.

DFY Ads Strategy during Black Friday to Christmas

Even if I shut off my ads, I am still getting the organic traffic and this comes into play around Christmas time. Like black Friday, all the way up through Christmas, you have every physical retailer and eCom company in the world, like literally emptying their coffers and just driving paid traffic to their site. This is because they know they’re going to generate revenue for it. Well, what we do with our clients is we cut off all paid traffic, like halfway through November. It was actually like halfway through November last year. It would probably be like the beginning of November this year.

We turn off cold traffic for ourselves and all clients, unless they’re selling e-com offers that work well through Christmas. The reason we do that is that cold traffic costs a lot, it’s supply and demand. What we end up doing is anybody who has like, if you’re inside of a re-targeted group, then you continue seeing like our client’s ads because you’re in their silo. We’re just not welcoming new people in.

We’re not running those cold traffic ads that raise awareness of their brand. In that sense, they’re able to save some money. You know, they’re not wasting money on cold traffic, but they’re still able to be in front of the people that they’re already in front of. But what cold traffic, or what search engine optimization traffic, organic traffic does, you can never shut it off.

Organic Traffic

Like organic traffic comes every single day, regardless of whether you’re spending money on it, regardless of whether you want it. Like we have some clients who, through this pandemic, they’ve shut off their paid traffic. They’re running out of inventory of products and they can’t get a manufacturer in China or at least they couldn’t, but they are still selling out and they’re still generating sales every single day because they can’t shut off the organic traffic. I mean, it just comes. That’s a great problem to have and one of the reasons why I wanted to put together the series.

Optimizing Keyword Phrase

Today optimizing for a keyword phrase. Right now you can see this is Google webmaster tools. Our Google search console, as it’s called. A Google search console, we went through this yesterday.

We looked at keyword phrases that we were ranking for. We figured out where DoneForYou was ranking and how much traffic we were ranking and what keyword phrases were on the third and fourth page of Google that we could then end up increasing their ranks. Today what I wanted to do is I am trying to find an example of blog posts that we could go through and optimize keyword. One that hadn’t been optimized. There are like 450 sites or articles on DoneForYou. The article that we are going to go through and optimize is this one. It is a blog post that was written a while ago called how to set up a hidden affiliate system. This blog post gets traffic, but it’s not optimized. It isn’t optimized from an SEO standpoint, you can tell because there’s little, this little Yoast thing is not green.

When I was looking through kind of blog posts to get traffic, trying to find an example, trying to find stuff that we could do today, this one popped up. In the last 30 days, I think, it has received 348 impressions in the search engines. It has gotten 21 clicks. 25 of those have been users in 27 total sessions. What we’re going to do is we are going to go find which keyword phrases this blog post is already ranking for. Then we’re going to pick one and then optimize the keyword for that one keyword phrase. To do that, we’re going to go over into the Google search console. We’re going to search that URL. Just to see what comes up. Here it looks like they’ve crawled the page. We’ve got some coverage on it. This is all good stuff.

I’m just going to query the page. Drop the URL in here, there we got a page. We’ve got 75 clicks to this page and 1091 impressions. Let’s look at the queries, let’s see what this thing is ranking for. So it is ranking for 19 keyword phrases at the moment. And mind you, I haven’t set up, like we wrote the content, but I haven’t done any on-page optimization. And where you would find that on-page optimization is, this is the backend of the blog post, and yes, I still use the old editor. I can’t stand the Gutenberg editor.

This is a plugin called Yoast SEO. What Yoast does, is you basically put in your focus keyword phrase, the keyword phrase you’re trying to rank for, and then it goes through and it gives you like a little checklist and tells you all the things that you need to do to optimize keyword for that keyword phrase.

So we’re going to discover the keyword phrases we want to rank for. Now, if I’m writing an article from scratch, then I find the keyword phrase first, and then I write the entire article around the keyword phrase. But in this sense, I’m basically, we wrote the article in 2015. So we wrote the article just under five years ago and it is getting some SEO ranking, some traffic, and now we’re going back in and saying, okay, how do we optimize keyword this article? Because Google is already telling us what keyword phrases it thinks we should rank for, and we’re already getting traffic for it. So let’s just give Google what it wants. So either way, it can happen, but we’re still going to be using the same plugin, the same plugin, the same page of the same, same format, I should say.

Now if we go to, move on a performance. Let’s look at these keyword phrases. I’m also going to search for the average position. Important cause. You know, the average position itself is going to tell us where we need to be so DoneForYou Affiliate marketing system. We’ve gotten 35 clicks, 251 impressions, and 2.4 on the position scale for the DoneForYou affiliate program. People are looking for done for, affiliate programs for our services.

We might have to explore that. It’s always fun to find out what, when you’re searching keyword rankings, you always have all kinds of other weird ideas, you know? So, and then apparently there’s a keyword phrase, try Matt’s DoneForYou system. And that is what’s gotten 16 impressions or something, I don’t know. Affiliate system, where on the 10th page of Google Four. ClickBank system 80 or spot number 88 and that your affiliate marketing system.

Generally, clicks are important. I usually search for impressions. I want to see how much traffic we could potentially get from a keyword phrase. Then I usually optimize keywords for that top one. This particular article right now is ranking for the DoneForYou affiliate marketing system. We’ve got 35 clicks, we’re in the second or third spot on Google. We just need to kind of step up our game a little bit and take over that top spot. Then we’ll be getting about 70% of those 251 impressions clicking through.

All we’re going to do, we’re just going to grab this keyword phrase. Then we’re going to go over to our blog post editor and down inside the Yoast SEO. Yeah. Down inside the Yoast SEO thing, we’re just going to drop this keyword phrase in. So DoneForYou affiliate marketing system. And then what you will find is, it immediately did like SEO analysis, and the SEO analysis came back yellow. So there are lots of things that we need to do to strengthen this blog post. So this part is going to get kind of boring cause it’s copy and paste. But basically what we’re doing is we need to put the key phrase in the introduction.

We’re going to go up and then on implementing, A DoneForYou affiliate marketing system. Now I just stuffed the DoneForYou affiliate marketing system in the opening phrase, and now that particular thing has gone. The next one is we need to put that keyword phrase three more times in the body of the article. Let’s go look at that. We’re going to put it right… For most people, that’s where the process stops for a DoneForYou affiliate marketing system. Let’s say you’re building an internet marketing list with a DoneForYou affiliate marketing system. Then we’re going to find one more time, so your affiliate links. Now that you’ve found the products for your DoneForYou affiliate marketing system, it’s time to organize. You just need to make sure the keyword phrase fits in. You know, that’s all. Now we’re going to go down and check our little checklist again and awesome.

We have enough now we have a meta-description link. Your meta description is the thing that shows up in Google. We’re going to go look at the meta description for this post. So, if you look there’s our meta-description right there. This is the DoneForYou search result. We are on, in this particular phrase. We see an ad here and then an ad here and then an ad here and then an adhere. And then it gives us some rankings because we’re signed into the search console. It gives us a little bit of stuff that is only visible to me like me. Then we have some videos. And then of course we have our listing right here is on the number one spot. So when you look at this listing, this is like one On one level stuff.

But when you look at this listing, there is this snippet. The SEO title is this, how to set up a hidden affiliate system. And then if you look at it, so this right here, right underneath, is what is called the SEO description or the meta description. That’s going to be a meta description right there. And there’s another one that isn’t used up too much anymore. And that’s meta tags. So it’s the tags associated with the blog or the page.

Tags used to be a primary ranking indicator, but now they don’t matter at all, or at least not that I’ve seen or am aware of. So what we need to do is we need to write this meta title and meta description to be SEO friendly, and I write them like I would write ads, because when somebody is coming down though, they’re scrolling down through, and then they’re like, boom! How to set up a hidden affiliate system.

This is a very, very weak, it is a weak description. Let’s say you’re building an internet marketing list and you have a report and a video course that you sell. That’s so terrible. What they should say is discover how to build an affiliate system that prints cash for you on-demand, whenever you want it on the backside of any kind of offer. It should be written like an ad. Because if it’s written like an ad, then people are going to click it. And if people click it, then Google is going to know the people like it. And if Google knows that people like it, you’re going to rank better in Google. That’s typically kind of the premise at least.

All right, we’re going to write this guy. . The SEO title is how to set up an affiliate, how to set up a hidden affiliate system. Okay, that works, whatever. No, that doesn’t work. How to set up a DoneForYou affiliate marketing system. That’s what we’re going to DoneForYou affiliate marketing system. So that’s the phrase you’re trying to optimize keyword. It’s always good to have the keyword phrase in the subject line itself. It’s also good to have the keyword phrase in the permalink. However, this article has already been indexed in Google so we could change the permalink and then Google will pick up the 401 redirects, but we’re not going to mess with that today. And then we also want to put, so we want to write this meta-description as we would write an ad. To discover the secrets of setting up the DoneForYou affiliate marketing system.

We’re going to capitalize this cause remember it’s got to be written like an ad DoneForYou affiliate… I did it again, probably because I said it. My A and the S on my keyboard are worn off. So it’s funny. Discover the secrets of setting up a DoneForYou affiliate marketing system from scratch, to get you paid online... Click here to learn more.

There’s a call to action. This is a marketing copy. I mean, click here to learn more. So we’re asking them to click here to learn more and being that we optimize keyword on the SEO title, and because we dropped the DoneForYou affiliate marketing system there in the subject line, and then we also optimize keyword on the meta-description, both are now green. Both of our things are green and our green little SEO analysis went to a green smiley face.

This means that we are sufficiently SEO’d and that’s it. You know, so basically, like how I do it is, I write the article, optimize the keyword on the article, and then I scroll down through, and then I fill out all the Yoast SEO parameters, and then I keep scrolling. If I have any podcasts, like podcast episodes, then I’ll drop the podcast episode in through here. And then I kick over to the right-hand sidebar and I go back up through. So I will add a featured image, which that needs to be changed. You know, I’ll add tags. So the tags should be reflective, at least one of them should be your keyword phrase, affiliate marketing system.

We have affiliate marketing and marketing. We scroll back up and okay, this is good. Our SEO is good. Our readability needs improvement. We can address that some other day. I just wanted to show you how to optimize keywords on an SEO blog post using the SEO plugin, the Yoast SEO plugin. We scroll back up through and all is good. Our little Yoast thing is green up top. I’m going to go ahead and hit, publish, or update. It’s going to update the blog post. It’s going to take a couple of days for the search engines to pick it up and drop our new title in and our new description in, but relatively quickly, within the next three or four days, we should get a bump. This DoneForYou affiliate marketing system should update to spot one. It should update higher.

Then what’s going to happen is we are going to pick up additional keyword phrases that we’re going to rank for. So, we’re going to not only rank for 19, the 19 here, but we’re also probably going to rank for 10 or 15 more. And that’s the content optimization piece because Google would rather, you go back into your archives and rewrite something that is ranking or that that is ranking, and you just make it rank better than creating an entirely new piece of content. There are a lot of created content now that Google would rather keep the old stuff than create a new one. The algorithm is unpublished.

It is like you get a priority if you update something that you already created in the past. That is how to SEO a blog post. Do you remember anybody who has any questions? It looks like we got some folks on. Somebody said, Hey. What’s up? Does anybody have any questions on the SEO piece? Keyword phrases, SEO, rankings, any of that kind of stuff. All right, let’s see.

Cool. How do you, let’s see if we got a question, how do you find out what you are ranking for? This kind of a recap of yesterday, but basically if you want to find out what you’re ranking for quickly and easily, what you do is you can drop into this Google search console tool, and you set up your domain name. So we’re looking atDoneForYou.com right now. But once you set up your domain name, then you can find out, Google is going to tell you all the places you’re ranked for. So if you end up here, you’re underperformance. You can see all of the keyword phrases you’re ranked for. So I’m pegged out at a thousand right now. So a thousand is the most they’re going to return. And this, as far as I know, DoneForYou was ranked for 9,200, 9,300 different keyword phrases.

If we add the filter of your average position, then what it’s going to do is it’s going to show you where in Google, all of them are ranked. If we wanted to, for DoneForYou affiliate marketing, which is what we just kind of optimize keyword. No, we did the DoneForYou affiliate marketing program. We were number two. For DoneForYou affiliate marketing, we’re number 7.5. We’re going to, the query is DoneForYou affiliate marketing. We’re going to hit pages and see what blog posts are. Three pages are ranked for that keyword phrase. One of them is how to set up an affiliate hidden system.

That was the one we just optimize the keyword for it. One of them has done for your email marketing campaigns, affiliates that are on in spot 10. And then in spot seven, we have an affiliate marketing step-by-step strategy. Step, step, step start strategy is on the seventh spot. That’s how you would end up going about finding the optimize keyword phrases you’re ranking for. Now you can drop-in filters. In the last three months, the query we’re looking for is, let’s say we’re looking for a funnel. We want to look for every keyword phrase or every website page that has the optimize keyword phrase funnel in it.

There are 69 pages and posts that have the keyword phrase funnel, and this is all of them. This is also where they all rank collectively. Why You Needed DoneForYou Sales Funnel blog has gotten 31 clicks and 2,400 impressions. The mobile app marketing funnels on that first page of Google 25 clicks, 2100 impressions. If we were to look at the queries themselves, this is all the queries, everything with the word funnel that we’re ranked four there’s 516 of them.

We’re ranking for DoneForYou sales funnel, done for your sales funnel system, digital product sales funnel, sales funnel questions, DoneForYou funnel, or DFY funnel, app marketing funnel, mobile marketing funnel, self-liquidating funnel. These are all the phrases that we’re ranking for organically. Funnel marketing agency, Facebook sales funnel, funnel agency, marketing funnel agency. This is why you do SEO. I mean because you want to rank for 500 keyword phrases that have the word funnel on them and not have to pay for it., This is why you do it. Let’s look at the optimize keyword phrase ad. So we’re going to look at the ad.

I just want to see what this is. We have a bunch of weird stuff like lead magnets, cause it has an ad in it. Let’s look up DoneForYou Facebook ads. We’re spot number three, got 15 clicks, 108 impressions. We’re ranked for 363 keyword phrases with the sales funnel or with the optimize keyword phrase, Facebook in it too. Creating Facebook sales funnel, Facebook ads, client onboarding, Facebook ad funnel. There’s just, this is a lot of ways you can slice and dice the data if you want to spend a bunch of time here looking at it. There are just so many different things. Many different ways you can look at it. Many different things you can do once you start writing content and started doing content marketing and started understanding data and how to make things play the way you want them to play.

For Questions and Guide

If you have any questions at all, go to DoneForYou.com/start and fill out an action plan form. You’ll be able to schedule a call with my team and me, and what we’ll do is we’ll go through, talk about your business, talk about your sales funnel, talk about your traffic, all that stuff, and then figure out what is the best way for you to grow, put together an action plan for you to grow online. Do you have any questions for future episodes, go to doneforyou.com/blog/.

The post How To Optimize Keyword To Improve Your Website’s Ranking appeared first on Done For You.

Today we’re going to talk about niche marketing strategy and niches are super important for a variety of reasons, but most notably they are important because they help you sell more stuff. Oddly, I am having a daily session about niches because for our stuff we don’t niche all that much.

People come to us because they have a variety of different offers, products, and things that they are wanting to sell and we help them. Everything from low-ticket digital products and courses, all the way up to high-ticket stuff, we have models for that. Part of the reason why we have a lot of different ways that we can go about selling things is that people come to us for e-comm or digital products or myriad things. But what that has helped us do is see how to sell them lots of different niches and that that part is important in niche marketing strategy.

The adage is when you are talking to everyone, you’re talking to no one. It is very, very true in sales funnels and copywriting. If you are not talking to one particular person or if you don’t have a marketing avatar, somebody in mind for your products and your programs, especially when you’re writing, then it’s just going to fall on deaf ears and nobody is going to respond at all.

For those of you who don’t know who I am, my name is Jason Drohn. I’m the creator of doneforyou.com. You can see the logos all over the place, all over right there. We specialize in three things.

• help companies and individuals create offers
• build sales funnels
• do marketing automation.

Niche Marketing Strategies

That’s kind of our wheelhouse. If it lives online, then we do it. Today we’re going to talk about niche marketing strategy and the three things that you need to keep in mind to build and create stuff for your niches and how dialing in on your thing and segmenting your thing is going to be the difference between selling not a whole lot of stuff and selling a lot of stuff.

1. Focus on One Particular Person/Avatar

When it comes to niches it’s important that you niche down and you focus on one particular person, one customer avatar.

It is going to give you a voice for everybody who is like them. I mean, good sales copy is written to do this, to do something like this very similarly. Your sales copy when it’s written for one person, everybody else writes themselves into the story. You are writing to one person, you are expressing the challenges, bottlenecks, and roadblocks to this one person. In doing so you are writing other people into the story.

What they’re able to do, or what you’re able to do, is you’re able to sell thousands of people just like them because they resonate with the message. The problem is when you write general stuff, then nobody resonates with the message and then everybody thinks it’s for somebody else. Everybody thinks it’s for someone other than the person who you’re writing for, which is them. That’s why a niche marketing strategy is so damn important.

2. Make Different Front End for Every Single Avatar

Now, when you’re writing copy and writing lead magnets and building stuff for sales funnels and everything else, what you need to do is you need to have a different front end for every single one of your avatars. For every person who could be a fit for your market, you want to have a different front end for that person. We’re rolling out a couple of lead magnets, a sales funnel for a client this week, and they have a lot of different folks, a lot of different front ends, a lot of different prospective customers. They work with a lot of different types of customers. What happens is they’re like, “Well, you know, we have this lead magnet. Do you want to add in for this other niche marketing strategy? Or do you want to create a whole separate lead magnet?”

I’m like, “Well, I think we have to create a whole separate lead magnet to get in front of this other customer group so that way they know we’re talking to them, you know?” The segments are very similar but different enough. If in your marketing, let’s say you sell right down the middle. Half of the people you sell to are, let’s say, software developers, and the other half of the people you sell to are business owners. Software developers and business owners, they’re going to have two different thoughts when it comes to what they’re looking for in your offer.

A software developer is going to be looking to offload some of the work onto your team. A business owner is looking for cost to savings, time management. There’s a lot of different things that when you put yourself into that niche, into that brain, that prospect, then what you’re able to do is pinpoint their specific challenges and what is going to help move the needle for your business for them.

You’re going to be able to say, “Yes, my product does this for you and only you.” But in talking directly to them, you’re also talking to the 100,000 people who are just like them. That’s what a niche marketing strategy is. That’s the power of writing and building a niche marketing strategy. If you have lots of different segments, whether it’s job roles or lots of different kinds of verticals, you need to think about the niche and write directly for that person. Now, another example, let’s say you’re in the health and fitness market. Let’s say you have a product that will help lose weight and that’s it, which is like half the people in health and fitness. Now, if you have a product that will help lose weight, who is it catered explicitly to?

Is it specifically catered to the person who is 75 pounds overweight or 20 or 30 pounds overweight, or they’re trying to lose that last 10 pounds of fat? Who is it that you are creating your copy or offer for? Because there’s such a wide variation between the person who is losing their last 10 pounds and losing 70 pounds. I mean, the person who is losing 70 pounds, really nutrition 101, get up and move, that kind of stuff is going to make a monumental difference for them. It is not for the person who was losing 10 pounds.

Sales and Marketing Copy

Your sales and marketing copy needs to be addressing that particular group that you were looking to target, male, female, what age groups, how athletic are they. But you need to have a clear idea in your mind for that person. But in niching it out, you should have, one sales video for men and one sales video for women, or one sales video for busy moms and one sales video for stay-at-home dads or whatever.

Like you can niche out the sales material and the offer can be the same, but what you’re doing is you’re targeting the person. And the thing is just targeting one person at first. I mean, we run into this all the time. Somebody’s like, “Well, my niche is X, or it could be Y, or it could be Z. How about we just do all of them and test all of them and then we’ll see which one wins?”

The problem with that though is oftentimes… I mean, ad budget and time and budget is limited, you know? Oftentimes, especially if it’s an ad budget, it’s like let’s say you have an ad budget of $5,000 to test. Well, if you’re testing three niches and then splitting it down the middle on all three, then you’re looking at what, $1,500, $1,700 per niche.

Would it be more advantageous to just throw all five grand at the one niche and test deep, test a lot of different ad combinations, a lot of different landing pages, or just sprinkle some ad budget on three niches and test across them? It’s probably going to be deep in one if you have a limited budget of $5,000. Of course, you’re going to be making sales, you’re going to be getting leads, and all that other stuff. You’re going to spin it over into a new ad budget, but do you get the same level of growth by sprinkling it between three different niches?

Do you know what I mean? In niche marketing strategy, it’s important to think about stuff like that. Sure. You can throw all of them out there, but do you give anyone thing enough runway to do anything with it, to make a difference in your business, to generate leads, to get sales? Because if you pull the trigger and then you stop $100 bucks, $200 bucks in, you didn’t learn anything. You learned that you pulled the trigger too soon. It’s what 100 clicks, 200 clicks, and maybe a couple of leads, a couple of sales, whatever? But you didn’t get far enough along to do anything substantial with it, you know?

Selling Affiliate Products

That’s is why you end up doing niche marketing strategy. Now, another thing is if you’re selling affiliate products, niches are wildly important, actually going after one particular vertical, like business development or like health and fitness or like investing. But when you’re going after one niche and one avatar, it doesn’t mean they’re not going to buy other things. You might have a lead magnet that is straight into business development of companies that are a million dollars or more, or whatever.

Those people, yeah, they’re going to be buying business development courses, but they’ll also buy self-help. They’ll buy Tony Robbins stuff. They will buy coaching. They’ll buy the software. They’ll buy an investment, any kind of investment advice. Even though you are specializing in one niche marketing strategy, it doesn’t mean they won’t buy other things. Look for those kinds of sideways side door relationships that you can use to generate some side hustle income, especially through affiliates or partnerships or JVs or whatever. It’s going to help in the long run.

3. Be Clear With Your Niche’s Features and Benefits

The third reason, the third tip I have here, is it makes it easier, more viral. The other thing about niches is when somebody can distinctly say this is what you do, it helps them share what you do. One of the things I’ve always been fascinated with sales copy is everybody says that the features and benefits are important in sales features and benefits are essential, like little bullet blocks and stuff, but the features and benefits, aren’t just important for the reader. They’re not just important for the person who is buying your offer. They are equally important for that person justifying their decision to others.

Here’s what I mean. Have you ever read a sales letter or bought something and you found yourself justifying your decision to somebody else with language that was in the sales copy? It wasn’t your original thought, but the thought was planted in your head from sales copy or marketing copy, and then you used that thing verbatim to justify your decision to somebody else. I mean, it happens all the time, but the next time you do it, notice it because I’m sure you’re doing it. I do it all the time. It’s like, “Well, you know, I bought this…” This little video thing here, I’ll show you.

This thing is what is called a SlingStudio. What it lets me do is it lets me switch between camera angles. This is an iPhone. This is a webcam. Then I can hook some different camera angles up to it and then I can just switch back and forth. Then I have a little audio switcher unit so that it switches between the iPhone monitor and then also a mic. This thing, I was like, “Well, you know what? Here’s why I want to buy it. I want to buy it because I can save local recordings of my videos and I don’t have to worry about the streaming quality on Facebook and YouTube.”

SlingStudio

Where did I get that thought? I got that thought from the SlingStudio website that said, “You can save your recordings locally, and then you don’t have to worry.” Literally, like I took it verbatim and then I justified my purchase decision with that, but it makes total sense. It makes… I’m their perfect ideal candidate because I started doing the live streams and then I was like, “Well, okay. You know, I’m going to start using these for different things, social media videos down the road.

I’d like to archive a good solid copy of my videos, something that isn’t compressed in YouTube’s random algorithm with a big video that’s 200 megabytes.” Do you know what I mean? I want to be able to use it in the future. That has been the learning curve in the last couple of weeks, but I justified my purchase decision because they knew that I was their buyer.

They knew that I was their niche, somebody who just started live streaming, who has a couple of cameras, and they want to do it a little bit differently. Maybe they’re creating digital products. Maybe they’re doing some live event kind of stuff, which I’m not doing, but I use their feature and benefit to justify the decision. They niched me out perfectly and they have different niches. If you look at SlingStudio, they’re niched for band members, they’re niched for drone video enthusiasts, pun intended, they’re niched for all kinds of different people.

At the end of the day, they know that by focusing on a couple of segments, they’re able to sell a lot of products.  Being able to share what SlingStudio does, I am now talking to you about them on this live stream. It means that now I’m giving them a bunch of free press. Basically, just delivering a good experience and then also making it easy for me to talk about them.

Do you know what I mean?

• Concentrating on a niche is important.
• Attract your ideal buyer.

Who is your ideal buyer?

Your ideal buyer is the person that you say they are by writing sales copy for them. That is going to be your ideal buyer. That is going to be the person who does business with you. Everything starts in the discipline of thinking about your customer avatar. Who do you want to work with? How much do you want to charge? What level should they be playing at to work with you? And then from there you get into the niches and writing sales copy, building sales funnels for that person.

Does anybody has any questions about niches and rolling out niches and some of the collateral or whatever you need for niches? Happy to answer any questions.

I guess that I don’t have any like real things that I can share in terms of niches, like screen stuff. Finding niches… One of them… There is some discovery kind of stuff that I usually go through. Whenever I’m looking for niches or I’m looking for ideas, there’s always a couple of places that I go to.

Now, whenever I’m looking for niche ideas, product ideas, I’m looking to do some research into what niches to go into. It is whether about creating a product or affiliate offers, which for the most part we just do stuff on behalf of clients. Like we build our stuff, of course. We build our software, in terms of like info products, we just help facilitate client niches. Whenever I need to do research, there are always three places I go to.

3 Best Sites to explore Niche Marketing

The first is ClickBank. ClickBank is an affiliate marketplace, a digital marketplace that they grew up around affiliates. There are the Dummies books, which is dummies.com, and they have entire research and development teams that do nothing but figure out niches and that’s what they write books for. And then the third one is Amazon book bestsellers.

These are three places that I like to go and explore what people are buying. If you can find something in one of these three places, you have some pretty good insight into what niche is. It will also give you an idea of what a segmented niche is and how to speak to that segmented niche. It will also determine what kind of material they are buying and resonating with, and then also how popular it is.

1. Clickbank

The first is we go over to ClickBank. A lot of times we go to… Let’s see. Kind of redid their homepage here. So we’re going to go to browse products. Now we have a lot of different categories here. There are e-business and e-marketing, games, health and fitness, self-help. We’re just going to go to e-business and e-marketing. And then here we see there are several products, Thumbnail Blaster, Sqribble with a Q, Empire.

You’ve got to love all this stuff. And then there are subcategories. Affiliate marketing, general, video marketing, there are lots of different kinds of ways that they end up cutting up this e-business. But what we’re doing is we’re seeing… This is a discipline in segmenting down. Here, under affiliate products, or here under thumbnail blast or general or video marketing, those are going to end up being some individual products, some niched down products.

Now, if we went back to like health and fitness, we’re going to go to product categories. We’re going to go to health and fitness. Then here we have Keto. We have Natural Synergy, The Power of Hormones. Cacao bliss, one bottle, one-time supply. Dietary supplements. There are lots of ways you can end up drilling down, but you can tell… I mean The Power of Hormones, Natural Synergy, and Carb Shifting Keto, those products are niched to a particular segment. Obviously, this is Keto. The power of hormones is a how-to guide on balancing hormones for women age 25 to 55. These people know exactly who their niche is and they are writing for that niche.

2. Dummies

Now, if we go to Dummies, then we look at browse topics. Then again, you can browse games, personal finance. Let’s hit games. And then underneath we have… Let’s do Cryptograms, just to see. We have Cracking Codes and Cryptograms for Dummies Cheat Sheet. And then we have some articles focusing on these… We’re going to end up… Let’s see, I’m going to look at their books. Browse topics. Let’s go-to personal finance. We’ve got our top weekly articles. All right. Emerging market in Russia.

3. Amazon

All right. We’re going to head over to Amazon. There we go. Here we have Maker and Kids Tech Guides. And my screen froze. There we go. Okay. Electronics for Dummies, Twitch for Dummies, Helping Kids with Coding. I mean, these people are masters of their niche. They have a book for a niche. A lot of times it ends up being discipline-based, but it’s everybody who is looking for information on Raspberry Pi or like the little Raspberry control units. The person who was into that Raspberry Pi is going to be a maker.

It covers connecting the Pi to other devices and teaches you basic Linux system admin. It also explores creating simple hardware projects, shows you how to create web pages. They know who their buyers are just by having the book and then writing to the person who would be into that book. Also, they know that niche, but they didn’t put the Raspberry PI book also with Linux coding. There might be a little bit in there, but they didn’t sell it all as one book. They broke it out into different niche marketing strategies so that the person who was into Raspberry Pi could buy the Raspberry Pi book.

This sounds general and basic, but it’s amazing how many people try to put all their stuff into one basket. Then sell it as one basket, and then it doesn’t sell because nobody knows who they’re talking to. If we look at Amazon bestsellers, we have our department’s over here on the left. If we look at engineering and transportation, then we see that some of the best-selling books inside engineering and transportation. We’re in engineering transportation in automotive and then we can dive down into classic cars. These are the books that are inside that segment that are selling well.

Spend a couple of minutes, dive down a little bit, see what your people are buying.

It just lets you explore niche marketing strategy and lets you explore topics and verticals and dive down into the thing that is working well in that particular space, which gives you a great tool or great set of tools to begin exploring your niches and kind of most people don’t do this research. Most people don’t spend 10 minutes and get an idea of who their buyer is. They just think they know. Don’t do that. It’s going to give you a lot of insight into your niche, how you should write to them, how you should talk to them, how you should sell to them, and then go from there.

For Questions and Guide

If you would like to schedule a strategy session to talk about this in your business, go to Doneforyou.com/start and set up an action plan call. Fill out the little form. Then from there, we’ll get on the phone, talk about your sales funnel, your traffic, any of that other stuff. If you need anything else, just let me know and I’ll talk to you soon.

The post The Best Niche Marketing Strategy To Increase Your Leads appeared first on Done For You.

Having a website of your own can be a pain.  I know.  There’s this constant expectation that you’ll be posting new stuff and updating it from time to time.

You get by not putting any time and effort into it, but here’s the thing…

Your audience needs you to add new content to your site so they can get to know you and your business – so they can like you and trust you.

Google needs you to post new blog posts to your website because that’s how they know you’re relevant and deserving of the traffic that they want to send you.

Your power users – the folks who LOVE you and actively go out and spread the word about what you’re doing for them – want something that they can share from you because they look smarter because of it!

You see, having a website and keeping it fresh with new content is of much greater importance than you might be putting on it…

But, I get it.  Your website or your blog isn’t making you any money so why waste the time?

Today, we’re going to cover that.

You see, there are 13 different ways that you can monetize the pages of your site, from selling stuff to posting ads to running a job board.

We tend to be myopic in our thinking that we JUST sell affiliate products or we ONLY post banner ads…  What ends up happening though is we cap out our revenue because we aren’t diversifying our cashflow generators! That’s how to make money blogging…

That, my friends, is a big mistake.

So, let’s get into it.  13 revenue generators to supercharge your site…

How To Make Money Blogging: 12 Blog Monetization Strategies

Admittedly, there are hundreds of ways to make money from your site.  You can sell high end consulting or Kindle books or protein powder.

What follows are my quick tips for how to make money blogging… Stuff that I’ve done in the past (and still do) as it’s done pretty well in generating revenue…

1: Selling Your Products

Although not the easiest to start, selling your products and services is (almost) always the most profitable. Firstly, you aren’t splitting the money with anyone else.  Secondly, you have an audience and distribution, so you know what they want and what they’ll buy.

I’ve read a lot lately about information and how it’s dying.  I don’t think that’s quite the case – but it IS changing!  Gone are the days of Clickbank ebooks making a killing for $47 a pop.  Sure, some of that still works but we’re seeing far fewer stories like that.

Products that are selling; video courses, memberships, Kindle ebooks, higher-end hybrid courses (course plus coaching), and events are all thriving.  If you need proof of that, just check out any of the marketplaces, like Udemy or Kindle.

I’ve also done a podcast in the past on effectively preselling products…

Now, the bad news.  Running your offers is awesome and it’s one of the best ways to answer the “how to make money blogging” question, but there are things that you’ll need to be successful.

You’ll need:

• Email Copy for your autoresponders
• Sales copy like a webinar or a video sales letter
• A merchant account, whether that be something like Clickbank or Stripe
• Customer support, like through ZenDesk
• A steady source of traffic, especially when you're getting started!

This is a longer path, so it might be smarter and simpler to start with affiliate marketing or banner ads…

2: Selling Services

Another way you can make an offer to your audience is to sell services.  That might be websites, consulting, coaching, or masterminds.  Your audience will tell you what you need to sell.  They’re usually pretty vocal about it.  That’s how to make money blogging…  For them at least!

I’ve had a Marketing Done For You Service for years, where I work with clients directly.  It doesn’t make a huge portion of revenue but I get incredible satisfaction from it, which is why I still do it.  It can be trying at times if a campaign isn’t working out as planned, but those phases symbolize growth, which is something we all need!

Examples of some services you can offer through your blog:

• Coaching on something you are exceptionally experienced in (or what your blog topic is about!)
• Consulting for individuals or groups based around the topic you write on
• Starting a mastermind for like-minded people who all share the same purpose and would benefit knowing each other.
• Hourly services for smaller, freelance types of projects

There are lots of different ways to take this one.  Just listen to your audience and figure out what you want to do in the years to come…

3: Affiliate Marketing

Affiliate Marketing is where you sell products that aren’t your own, but you get a commission.  Sometimes, that commission can be 75% to 100% of the purchase price.

I’ve done a LOT of affiliate marketing, and written a lot about it over the years.  Some of the best material I have can be found here:

• Step by Step Process For Promoting Affiliate Products
• How to Set Up a Hidden Affiliate System (for you product owners...)
• The Lead Fire PDF - setting up Facebook ads to a landing page successfully (screenshot tutorials)
• Affiliate marketing as an additional profit stream

At the end of the day, affiliate marketing is about solving a problem for your audience.  It doesn’t matter that it’s not your product – if it’ll help it should be in their hands!  You still get paid for it!

As an affiliate, answering the question, “how to make money blogging,” you usually make the lion’s share of the money and you deal with next to zero of the hassle…

4: Banner Ads / Ad Network / Private Sales

A few days ago, I posted a very long, very thorough explanation of ad networks and their place in the blogging monetization ecosystem.

Here’s a link for you to check that out >>

The premise of it is this…

By putting ads from Adsense, Doubleclick, or one of the other native or contextual ad networks you get paid.

Sometimes, you get paid on a cost per click (CPC) basis (every time someone clicks, you get paid).  Other times, you get paid on a cost per thousand impressions (CPM) basis, where you make money every time someone sees your ad.

There’s another way to profit from the real estate on your website that wasn’t mentioned…

Private Site Buys.

As an advertiser, private site buys are the holy grail of media buying.  When you buy ads directly from a website owner, you can negotiate better rates (much better) and you effectively cut out the middleman (the ad networks).

Now, Buy Sell Ads started as a way for bloggers to list their inventory and get paid.  They still do some of that, but they’ve grown up a lot.  Now, you need a certain amount of traffic and blah, blah…

The BEST way to get private ad requests is to simply put a page on your site, in the main navigation area, detailed your traffic, your demographics, banner sizes, and the cost.

There’s a LOT of money exchanged in Paypal for Private Site Buys every single day…  Keep it open as an option for your site as well.

5: Text Link Ads

We talk about text link ads a little bit in the ad network article, but they don’t produce near the volume that they use to…

The idea for how to make money blogging is that someone gives you money and you put a link to their site in individual articles or on your whole site.  It used to boost search engine ranking incredibly well.  Now though, it serves as a great way to get native traffic to your landing pages and sales pages.

There will be a time or two that you’ll be approached by someone offering to buy a link on your site.  The nice thing about text link ads is they can be upsold pretty readily…

If someone offers you $50, tell them you only do yearly deals, so it’d be $400.  They save 4 months and you get all the money in one shot.  They’ll pay you and you’ll never hear from them again.

(NOTE: Remember to take the link off your site though!)

6: Sponsored Content

Sponsored content is a bit like a text link ad, but it’s usually more time-consuming.

Typically, it comes in the form of writing paid reviews for companies.  In terms of how to make money blogging, they’ll give you some money and the product, and you’ll write a review based on your experience.

The vendor hopes to engage your audience and get some business out of it.  You, well you get to demo something cool, tell your friends about it, and get paid to do it.

Plus, it’ll be a piece of content that you don’t have to think real hard about writing…

These might also come in the form of advertorials, which are content marketing strategies.  They’re fine – just make sure to choose wisely!

7: Site Sponsorships

Site sponsorships are where someone sponsors your entire site.  I see them a lot in woodworking because I’m constantly trolling through wood projects, looking for weekend projects.

Here’s a great example: Ryobi Nation

Ryobi is a tool company and they sponsor bloggers who build stuff… Simple enough.

They give them tools and (maybe?) pay them for their involvement, and the bloggers share their experiences through the Ryobi tools.

I don’t know what the requirements are, like if they have to take photos with the merchandise on every post or what…  All I know is I see Ryobi all over Pinterest in browsing through wood projects.

There’s no reason why you can’t have a sponsor for your site…  Maybe a piece of software or a corporate partner who pays some of the hosting bills…

8: Job Boards

Job boards are another great source of income for bloggers who have a strong audience.  A great example is Problogger’s.

It’s simple, clean, and makes Darren plenty…

The trick is having a blog that has enough traction where you have both people LOOKING for jobs and people who need talent.

9: Sponsored Mailings

Sponsored mailings, otherwise known as ‘solo ads’ are great for a burst of cash too.  If you’re building an email list, and you should be, you can rent your list out to anyone who wants to pay for it.

Entire industries have been built on buying data, both email addresses and mailing addresses… And an industry that you’d be participating in if you allow other people access to your list.

The prices are largely determined by responsiveness and list size and can go up to $70,000 for one mailing…  That’s for tens of millions of people, of course, but you get the idea :0)

The process?  A vendor approaches you for a mailing.  You charge him/her money.  They send you their email copy.  You mail it out.

Done.  Doesn’t get much simpler than that now, does it?

10: Brokering

As a blogger, you are at the center of the action.  You have buyers, sellers, creators  and consumers.

All on the other side of your blog.

Connecting them in a meaningful, financially beneficial way is what we call brokering.  It takes getting to know the people who follow you, but the simplicity of this model can’t be overstated.

If you connect a vendor and an affiliate, you should get 10% of everything that’s sold.  If you connect a creator with a consumer, you should get a finder’s fee.

You need to wedge yourself in the middle and make the transaction happen, but you can do it because it’s your site!

11: Podcast Advertising

Everyone’s got a podcast it seems.  Way back in 2006, I started my first one… Way before they were cool!

Since, I’ve started and stopped a few of them, always getting too busy or caught up which is entirely my fault.  Today, I considered starting one for each of our software properties.

Will that happen?  I’m not sure.  But, if you have one, you might as well be selling sponsorships!

Revision3 started with one show – Diggnation.  The stumbled on how lucrative podcast sponsorship was.  They were drinking a type of tea on the show and the place that carried it ended up selling out, so…

Diggnation started accepting cash for sponsorships.

Since, Revision3 has grown to be a HUGE brand, with millions of podcast viewers every month with their shows.

There’s no reason why you can’t start selling advertising blocks on your podcast!

12: Video Advertising

This last one is something we’ll see a lot more of.  With so much content being created and consumed online, it only makes sense that a lot of those videos will start having ads that the creator is paid for.

Now, Youtube and the video creator split the ads that are before the content… But, ads IN the content are solely paid out to the creators themselves!

Like podcasting, we’ll start to see in video commercials, like what’s on TV, rather than letting Youtube suck up all that space…

If you’re into video, then start thinking of creative advertising packages that you can offer sponsors!

Your Next Step…

If content marketing and blogging are important to you, but you just don’t have time to sit down, do the research, and write blog posts from scratch…

GSDdaily Episode 45

Today we’re going to talk about how to make money blogging, 12 tips that will supercharge your website. This serves two purposes. The first is to recap the last nine episodes, which we went through and talked about creating products, selling services, coaching, consulting and building software.

We went through and dove deep into nine business models. Huge business models that you can use in your business if you choose. We’re also going to dig into some additional things, affiliate marketing stuff today. This kind of serves as the capstone for this last couple of weeks’ worth of material.

For those of you who are new to me, my name is Jason Drohn, and I am the creator of doneforyou.com. We specialize in helping people build and sell their stuff online. We create and sell. Create their digital products, their coaching programs, everything else, and then also automate the sales process to make it easy from a growth and scalability standpoint.

How to make money blogging?

We talked about nine of these revenue generation strategies in the last nine episodes.

1. Selling Your Products

The first couple of days we talked about selling your products. You can sell your products. You can either sell eBooks, you can sell video courses, membership sites, the things that you create. Those things would be information-based. If you have a particular skillset or something you’re good at, or an experience that you have, or something you lived through or something you worked through, and you can help other people make that same transformation, then they will pay you money for it. They will find you online, and then whether it’s a book, whether it’s a course, they will learn that from you.

Right now in this pandemic that has never, ever, ever been more true, because people are learning stuff and they’re spending money on education. They’re pivoting, they’re upping their own game. They are on this self-development, personal development kind of journey. Everybody is all at the same time.

Information products are selling better than they ever have. And more people are more comfortable with spending money because they have to now.

Selling your products is a great way of generating some cash flow from your website.

It’s also the most scalable way, and you’re not trading time for dollars. You’re not trading hours for money. In terms of how to make money blogging, you’re a trading product for the money.

You’re creating a product, you’re packaging it once, and then you’re selling that thing 10 times, 100 times, 1000 times. Also, you’re still selling that knowledge or that information, but you’ve replaced yourself. You’re learning how to make money blogging because you’re able to sell a lot more of it and you’re not personally responsible for delivering it and fulfilling it.

2. Selling  Services

We talked about selling professional services, I think it might’ve been yesterday. And this is selling… I mean, it can be accounting, it can be legal work, it can be web design, it can be coding, it can be graphic design. You name it, you can sell services online. The primary kind of way that you generate those leads is you have a video on your website and then you have them click the button below the video to apply, or fill out the form underneath the video to apply to then talk to you.

That’s the modality of how you sell services. With services, they’re highly complex and they’re expensive, services are. They’re more expensive than a $67 digital product. Do you know what I mean?

You need somebody to express interest, and then you’re probably going to be closing on a sales call, or at least some sort of a consultative sales thing because people want to know that you’re able to customize your offer for them. Even if you’re selling logo design. You’re rarely going to get top dollar for logo design and also be able to sell it without talking to somebody.

You can think of Fiverr as a great example. For them to sell services, they have to only charge $5. So is your design work rather than $5? Well, I’d hope so. On Fiverr, sure, you can sell a great volume of things and then upsell as you create a relationship with somebody, and that’s an entire business model all unto itself.

But at the same time, when you’re trying to figure out how to make money blogging, you’re not going to come right out of the gate, charge a $1,000 for logo design and then hope to sell it through an add-to-cart page.

Selling services requires a relationship and it requires handling.

Somebody when they come to your website, they need to have a way to raise their hand and say, “Yes, I’m interested. How can I get more information?” And then you call them. So that’s how you sell services.

3. Affiliate Marketing

Affiliate marketing we’ve touched on a little bit in the past. Not necessarily in the previous series, but in these sessions we’ve talked about affiliate marketing. So you can sell affiliate products, and if you go to like ClickBank.com. This is an affiliate network. Go and sell digital products through ClickBank and then get paid 50%, 75% commission on those products. You can also go to an affiliate network like commissionjunction.com.

You can become an advertiser or a publisher, and you can promote things on commissionjunction.com. Get paid a commission and you can do the same thing with Amazon. So you can link to anything on Amazon. Amazon affiliate program. It’s called Amazon Associates. If you’re an Amazon affiliate, you can link to anything on Amazon and get paid as an affiliate.

If you’re recommending a book on Facebook, you can make 4%, which isn’t a lot, but it’s still something. You get paid for everything somebody orders within 24 hours. If they buy the book and they also buy dishwasher detergent and supplements and a TV, then you get paid on all of it within a 24-hour window.

That’s another way to figure out how to make money blogging. I used to do a lot of affiliate marketing. We still do a little bit here and there. I don’t go out of my way to do affiliate marketing anymore.

Even if I post something on Facebook, like a book or something, I don’t go track down any affiliate link and then post it. But if it’s there, then I will. Sometimes for CRMs and stuff, you can get affiliate links and software, and they pay monthly recurring. So when you get a sale, then that sale continues paying you for a long time.

4. Banner Ads / Ad Networks / Private Sales

Banner ads are great when you’re learning how to make money blogging. Whenever you have a banner ad on your website, you can go to a company called BuySellAds. And on your website pages, you can put banner ads.

BuySellAds is a place if you have a lot of traffic coming to your website, you can submit your site to BuySellAds, and then they might include you. Probably the best and easiest way to just get started though is if you go to Google AdSense. Google AdSense is a way to earn money on your website by showing ads. And Google manages it.

It’s the other side of their AdWords platform. Businesses come in and they spend money to advertise to people. Here they’re spending money in AdWords, and over here we have bloggers who are posting those ads on their website. Google is then taking that money and then splitting it with the publisher.

In answering the question, how to make money blogging, a great way is AdSense is. So you can go to, I think this is adsense.google.com. And that’s just google.com/adsense. Sign up for an account, and then you can generate money from the people who come to your website.

They click ads and then you get paid per click, or sometimes you get paid per 1,000 impressions. You’re not going to make a lot of money with AdSense. That’s not a great way of going about how to make money blogging.

I mean, you can, but you’re going to make far and away more money selling services or selling products. But it is a way to generate revenue. And there’s an entire school of thought that you can just have 300 websites, and then each website is generating $100 bucks a month. So then that adds up to some pretty significant revenue. This is fine if you want to manage 300 websites, with the content and everything else. So you just have to figure out what it is you’re looking for.

5. Text Link Ads

TextLinkAds is another one that I used to make a lot of money on. When I got started trying to figure out how to make money blogging, TextLinkAds huge for me…  TLA was a website. It was kind of a broker service that, what they would do is they would give you $50 bucks or $100 bucks to put a little text link on the sidebar of your website.

This was way before the SEO stuff started cracking down. It was my absolute biggest way of generating revenue before I knew what the hell I was doing.

I was making $600, $700 a month just with this little block of TextLinkAds because my site had a pretty good page rank on it. That was 12 years ago, 11 years ago, maybe. That practice has since kind of gone away because Google found out that people were doing it to artificially rank in the search engines, which was the primary reason people were doing it.

But now, some people are going to email you on your… So I probably get four or five of them a day now. People are wanting me to put an article on my website and they’ll give me $50 bucks for it. Or they’ll want to put a link in my content or they’ll scan through my blog posts and find a keyword phrase they’re trying to rank for. And then they’ll email me and say, “Hey, I’ll give you $100 bucks if you can put my link right here.”

That’s a quick way of figuring out how to make money blogging!  Or sometimes they just want it for free. But oftentimes they tell you they’ll pay, they will pay. So if you want to do that, that’s fine.

My strategy is different. I mean, every keyword phrase on the site is there for a reason. A lot of the keyword phrases that they’re looking to monetize, I also want to monetize, and it’s worth more to me not letting them monetize that because I’m ranking for it. So, there’s that, but it is a way to generate revenue.

6. Sponsored Content

Another one is sponsored content, kind of in that same TextLinkAds vein. People will pay you to place their content on your site, or also for you to write content promoting them.

It’s all content-based, but they might pay $50 an article for you to review their offer or review their product, whether it’s physical or digital or whatever. Or they will send you a full article and it’ll have three or four of their client links in it and then they’ll pay you $50 bucks for that article. $50 or $100, or whatever.

Just know that they’re getting something out of it too. I mean, they might have three or four clients all with links in this article, and each of those clients paid them $100 to then pay you $50 to put it on your website.

There’s always that. I mean, sometimes you can reach out right to the end-user and say, “Hey, I have a lot of content if you want a link.” So there are lots of things around sponsored content, but it’s just an important understanding of how the money transfers in this so that you can then maximize your revenue. Do you know what I mean? So like here, the vendor hopes to engage your audience and get some business out of it.

7. Site Sponsorships / Podcast Sponsorships

Site sponsorships and podcast sponsorships are big. Well, they were. They were big. There was an article I was just reading yesterday morning. I might have posted it somewhere. But it was talking about how the podcast revenues are down because advertisers are pulling out of the market.

If you want to start up quickly, podcasts are great ways to do it right now, if you want to drop some money in a podcast sponsorship. That’s a good way of figuring out how to make money blogging…

How very few things fuel a startup quite the way a podcast sponsorship does. I don’t know that that is true or not. I’ve never sponsored a podcast, so I don’t know. I think the article was in Ad Week. But it was interesting because podcasts and site sponsorships are kind of in that same vein. There’s a lot of advertisers that are pulling out of the market right now.

If you want to sponsor the posts of a website or the podcast episodes… Which podcasts live on in perpetuity. Do posts, but podcasts you still get traffic from those sponsorships forever.

I had a podcast like 10 years ago. It was just dumb and I was just playing around with it. And I think I had like 13 or 14 episodes, and it was a site that I first started called JD’s Blog. The content was random. I just kind of talked about whatever I was thinking.

The content wasn’t very focused, but I stopped updating that site. And then like two years later I logged back in and there were like 50,000 people who had downloaded that podcast over the two years that it was just sitting there.

That was well before a lot of podcasts started. But podcasts have this incredible longevity, this incredible lifespan to them. So a podcast sponsorship wouldn’t be a bad idea. But the site sponsorships are a little bit less sticky. The site sponsorship, unless it’s attached to like a post, you’re probably not going to get any long long-term traffic from it.

8. Job Boards

Job boards are another one. If you have a site with a lot of traffic, you can get away with adding a job board.

A great example is a ProBlogger job board or anything content marketing-related. So if you have a lot of content marketers who are coming to your site, you can go to the job board, and then other businesses know that they can come to you for content marketing.

9. Sponsored Mailings

Sponsored mailings are another one. Solo ads. So if you have an email list, then you can charge $20 per email send or whatever. Not $20, but like $200 per email sent, or $1,000 per email sent. What you’re going to do and how you would kind of base that metric, is you know that if you send an email, you’re going to get roughly.

Let’s say you get roughly 2,000 clicks. Well, each of those clicks is worth roughly $0.50. So that mailing will cost $1,000. So that’s typically how people end up pricing their sponsored mailings.

10. Broker Deals

In some other passive ways, you can broker deals. As a blogger, you’re really at the center of the action. So you have buyers and you have sellers, you have creators, you have consumers, so you can create opportunities around the content.

If you contact the vendor in an affiliate, you can get 10% off everything. So this is where some of the second-tier affiliate marketing comes into play. You have content, you might have an affiliate, and then you have a publisher. You can bring those two together and make 10%. It’s glorified business development, is what it is.

11. Podcast Advertising

We talked a little bit about podcast advertising up above, and I said something about… I wrote this article four years ago.

12. Video Advertising

The two big ways now, the two big, easy, low cost, easy ways of getting started with video advertising is you just upload a video, either a video or a bumper ad, to either Facebook or YouTube. And then your video is served up before the actual video starts, or it’s sort of up in the stream, depending on the length.

You have a video that is presenting itself as a commercial, and you’re only paying like $0.01 per view or $0.02 a view. I had a webinar last night and we were digging through some video engagement. And there was one live stream that I did that we kind of went through the stats, and I had spent $120 promoting this live stream. And for the $120, I got 122 people who watched the entire live stream from beginning to end.

Somebody is on Facebook and they’re just scrolling through and then they see my live stream. The live stream is like 27 minutes long. And then they just sit back and then they watch it.

It’s like, I can’t say that I have done that in a very, very long time. I don’t know what I would have. I don’t think I would just grab a live stream and then watch it for 27 minutes. My live streams aren’t all that entertaining, so yeah, it was interesting. But video advertising, it’s easy to get into, especially when you start with a live stream and then you promote it. Or you do clips or bumper ads, little six-second video clips and then you upload them. Yeah, that’s pretty nice.

Next week’s GSDdaily Topics

Now, next week we’re going to talk about going in and selling online, selling on the phone. It was an idea that struck me yesterday. I think we’re going to have some guests. We’re going to have some guests who are going to come on and talk about some phone selling strategies. I’m going to reveal some of my tips for selling on the phone, and this is going to be high ticket stuff.

Some of the things we talked about during the week were selling coaching, selling consulting, selling high ticket digital products, all of which require a sales call.

Next week, it’s going to be entirely about selling high ticket offers on the phone. And I’m going to walk through some of my processes and then there’s going to be some guests who are going to walk through some of theirs.

I’m excited about it, it’s going to be a lot of fun. I’m still waiting back to hear from a couple of people to see if they want to share some of their strategies because they’re pretty behind-the-scenes people. And I know they sell the lights out and they know they sell the lights out, but I don’t know that they want to get on publicly and share their strategies. So I’m kind of hitting them over the head a little bit.

But yeah, I think that’s about it for the week. If you have any questions at all, go to doneforyou.com/start, and I will be glad to get on the phone with you, answer any questions, build up an action plan, all that good stuff.

The post How Do you Earn By Blogging appeared first on Done For You.

There are probably hundreds of reasons why someone would start a blog. You can begin blogging to feed your passion to cook, to share market insight with others or even to help young parents to accommodate to the family life.

Whatever the reason may be, your blog can drive additional income to your pocket with the help of affiliate marketing programs. Some bloggers disregard this monetization option when they start their online business but that’s a big mistake. It doesn’t matter if you post your grandma’s recipes or show people how to change diapers – there’s an affiliate marketing program for every niche.

Even the most boring niches can bring you money from blogging if you have an audience. Ready to find out where to find the best affiliate products you can sell on your niche blog? Read on and discover the easy steps so many bloggers already apply to their blogging strategy.

Niche blog affiliate marketing products for you

Before choosing what affiliate products you should sell, do some research, and analyze your content. Here’s what we recommend you should do:

• Go to your blog category list and see what’s the area you’re more passionate about.
• Create a list of blog posts and check your Social Media posts for those links. Did your audience react to how you wanted to? If they liked that content, they’ll be more compelled to buy something.
• Analyze your old content. Even if it’s years old, that doesn’t mean it can’t sell affiliate products. See what old blog posts are still bringing you traffic and find ways to promote virtual or physical affiliate marketing programs on those pages.

What’s your safest bet to find affiliate products relevant for your blog?

Your safest bet to find affiliate marketing products?

Are you new to affiliate marketing or you just want a safe bet to find affiliate marketing programs to promote on your niche blog? In this case, you don’t have to worry since there are solid affiliate networks you can research and discover what’s the best for your audience.

Start with the obvious.

If you just want to test affiliate marketing programs on your niche blog or you want to commit to this area without allocating enormous time frames to researching, go with the obvious choice. Amazon.com is a great place to start affiliate marketing since it already has lists of best-selling products you can feature on your blog.

Next, you’ll want to search on Google for affiliate products targeted to your niche. Just search for “affiliate products + your niche” and you should already have several solid leads for your new affiliate marketing programs.

Choose products your readers will love.

When you choose an affiliate marketing program, look for the best products you can sell on your blog. Since your readers represent the most important resource you have for your affiliate marketing strategy, start by choosing products you know they’ll love.

You can do this by checking the reviews for those products. If you find something your readers would enjoy, create quality content, and promote that affiliate product. Since it’s a high-selling item, you’ll face strong competition.

Promote virtual affiliate products.

Sure, selling a $5.000 custom-built PC will bring you a hefty commission but get there, you’ll need to put in a lot of work hours. As a blogger who’s new to affiliate marketing, your safest bet is to promote virtual affiliate products such as eBooks, audiobooks, guides, audio & video files. You can easily find these products on Amazon or other affiliate marketing programs.

Selling virtual affiliate products will enable you to get a steady flow of commissions, even if their value isn’t too high.

Want more? Here are other places to find affiliate marketing products for your niche blog

Ready to step it up and diversify your income from affiliate marketing? Below you’ll discover other solid places where you can find relevant affiliate marketing programs for your niche audience.

Check for other affiliate networks

While Amazon’s affiliate system will bring you a solid income, there are other affiliate networks you should try such as ClickBank or Commission Junction. Here you’ll find virtual and physical affiliate products you can successfully sell on your niche blog.

Look for options in affiliate directories & blogs.

Just like you’re writing on your niche, you can bet there are people who make money by writing about affiliate networks and how to make money there. Search for affiliate blogs and directories to find new affiliate marketing programs that offer you bonuses for sales or new accounts.

Go to products’ websites.

If you want to promote high-interest items, there’s a high chance that the company already has an affiliate marketing programs you can sign-up to and start making money. Note that most companies don’t promote these affiliate marketing programs (for some weird reason) so you’ll have to find them yourself. The best places to find information on these programs is on the product website’s footer or sidebar.

Affiliate Marketing Programs

Today we are going to talk about how to find affiliate marketing programs that will get you paid online.

Monday we talked about affiliate marketing in general. We talked about kind of some of the tests that we were doing with our DIY Builds YouTube channel. Also, how we were going to monetize it through affiliate marketing programs.

YouTube advertising, YouTube, this is kind of the week of alternative income methods. If you will, where you’re not necessarily selling something that you create. When you sell something you create it’s a much better, faster, easier way of generating revenue online, predictable revenue because you’re building the community. You’re building a brand really for the thing that you’re selling.

The thing about affiliate marketing is you’re not building your brand, you’re building somebody else’s brand. You’re building somebody else’s thing. You are very simply being paid in the middle. Also, you are promoting somebody else’s products, somebody else’s services. You’re getting paid a commission for that.

Disadvantages

• You’re not building your brand.
• You are not building your product line.
• You’re not building your own.

This means that you don’t have any control over the sales material. But also those are some of the same advantages, the same things that can be kind of touted as

Advantages

• You don’t have to write sales copy, you don’t have to worry about sales processes.
• You don’t have to worry about building a brand.
• All you have to do is send a sale, that’s it.

It’s two sides of the same coin. You just have to decide what is right for you. Like most of our clients, we try to get them to build a product, a service that’s really what they end up finding. That’s what they come to us for is building the sales funnel and everything else.

Oftentimes we’ll back-end affiliate products in their email marketing sequences so they can generate revenue long-term. Do you know what I mean? Or they can generate additional revenue over and above what they were generating from their own business selling their products.

What I wanted to talk about is how to find affiliate programs that will get you paid. There are lots of different ways and lots of different places that you can create.

Amazon

Anything just right out of the gate, anything on Amazon you can sell as an affiliate, anything. Amazon has an affiliate program that you can sell anything on. First I want to hit this blog post. How to find affiliate programs?

This blog was written back in 2016 if you can believe it. It walks through some of the different strategies for finding affiliate marketing stuff. But what we want to do is I want to show you a couple of hacks, a couple of little strategies that can help you find stuff to promote.

The first place to go, if you’re selling physical products.

1. Amazon’s Associate Program

They call it their Associate’s Program, but basically, you sign up, it’s only in certain countries. I think it’s in most countries, but there are countries that they don’t allow affiliates from. Being in the US we don’t necessarily have that problem. When you sign up for the affiliate program, you have to sell a certain number of products in the first 90 days to be a kind of a bonafide affiliate. What they’re doing there is they’re just kind of qualifying that you know what you’re doing, you know what you’re talking about, you can send sales.

2. Amazon Associates

It’s based in tiers. You earn up to 10% affiliate revenue and it used to be higher than that, but now it’s up to 10%. If you sell the first seven items, I think you make 4% or 3%. Then if you sell more than that and then you make more than that. Any physical product you can sell through Amazon. If you are linking to a book and Facebook, it should be an Amazon link.

3. Amazon Affiliate Program

If you’re linking to something that you’re sending your grandmother that she needs to buy it might as well be an affiliate link so that you get paid a small percentage of the thing that you are promoting because you’re doing Amazon and the retailer who’s selling the service by referring that product.

It’s something just to kind of keep in mind. When you’re sending a link that is a physical product, then grab your affiliate link. You might as well, so it works out that way. Now how we are using this Amazon affiliate link is we dropped it in a YouTube video.

In the YouTube video, any of the physical items, the physical stuff that we use inside of YouTube, like a DIY Builds video, saws, drills all of that stuff. Then we will drop the affiliate link in it. And not only do we get paid when that thing sells, but for Amazon, anything that sells in 24 hours, we get paid for all of it. If somebody comes in and they buy a drill and a table saw and a battery and light and diapers and toilet paper, we get paid for all of it as long as it was done, sold in 24 hours. So it is a 24-hour cookie.

Clickbank

Now the next place to go. They pay a much higher commission is that some are like ClickBank. It is the default digital product kind of affiliate marketing thing of choice. How I like to think about ClickBank is they have some crazy stuff that you can sell.

• What niche am I playing in?
• Survival space: what does ClickBank have for me that I can promote?
• Business development space: what does ClickBank have for me that I can promote or the health and fitness space?

If you are in the health and fitness space, let’s say you operate, you have a couple of Facebook groups that do yoga. Let’s say or whatever, you can jump into this health and fitness vertical and you can find something. Maybe there’s some stuff in here that you can promote that your community would like.

Maybe a fat-burning furnace is a great one, or maybe Body By Boyle Online or five-day detox or cellulite. So there are lots of different ways, lots of different things that you can promote here. But basically, you sign up for an affiliate program, you can jump in, and let’s say you want to do a fat-burning furnace, which is a good affiliate offer. You can learn a little bit more about it. It’s a $1 trial, it’s 38.99, a one-time payment.

There are up sales in here and then some related products that you can promote as well.

How to get your Clickbank Affiliate link?

If you want to grab your affiliate link, then you go into the affiliate marketplace, you would grab, let’s see, health and fitness, and then you hit the promote button, and then all you do is give it your ClickBank account nickname.

Then a tracking ID and generate the hop links. If we do, that’s my account nickname. This offer pays a 75% commission for every customer you refer to. This is my link, so we’re just going to grab this link right here. And then if I give this link out and somebody clicks it, they come through, they watch the sales video, and then click for sound.

All right, so there’s a sales video and then the sales presentation plays out and then I click the add to cart button, whatever, and go purchase. Then I get paid. I can pay a 75% commission on this offer. That’s how easy it is to find an affiliate marketing program that works or an affiliate marketing program that you can run through.

JVZoo

Now, in the business development space. Then JVZoo is a great one. They have an instant commission, so they will payout instantly. JVZoo has a lot of really good offers. But business development, BIZ-OP, make money online tends to be kind of where they work out well. It was a kind of a super Ninja place.

CPA Networks

Yesterday we talked about CPA programs and this was an art. This is a resource that literally, I forgot. It didn’t even come to mind when I was saying it, but CPA networks, something like Commission Junction or Rakuten which was LinkShare. It stands for cost per action. So basically anytime you send a sale, then you get paid. And one of the great ways, there’s tons and tons and tens, hundreds, thousands probably of CPA networks out there. And all of them have different offers. All of them have different verticals, different specialties, different offers, whatever different products.

CPA Offervault

Offervault has been around forever. It’s a search engine for CPA networks. Let’s say you want to, we talked yesterday about Audible. Let’s see if Audible is still doing CPA offers. It’s a 14 cent payout. Let’s see. So we’re going to type fat loss, let’s see what we got for fat loss. And there’s pure greens, immune system support in one glass at $64.50 payout and it is on the PointClickTrack network.

You can go and apply for this PointClickTrack network and then so here point, click, track so we can learn more, we can contact them, they have advertisers and publishers. But basically what we do is we have to go with the CPA networks you have to apply. You apply, you get on the phone with them, you talk to them about some of the assets you’re bringing. So the assets would be you have a website that gets 10,000 visitors a month.

You have an email list. You run paid traffic from Facebook, whatever. And as long as you kind of know what you’re talking about, then they will approve you and approve you for the offer that you want to run. You don’t have total access to a platform like ClickBank. You have to apply for each of the products that you want to promote.

They’ll approve you for a couple of products and then they want to see a track record of you knowing what the hell you’re doing for them to unlock some additional products in there. But if you start sending them sales, then there are lots of things that they will do. I mean, they will give you the ad campaigns that other affiliates are using are the other affiliates.

Advertisers are using, they will tell you what products are selling the best. They will tell you what copy to use. They will tell you where the traffic is coming from. So once you’ve kind of in the inside circle, I mean, there’s so much access that you’re afforded in these CPA networks and then you can just make an offer. You can generate as much revenue as you want from the offer.

It turns from a side hustle into a full-time gig. Where you’re spending $10,000 a day in traffic and making $15,000 in commissions and you’re on one day, 24-hour wire transfers for your payouts. Like CPA networks run a ton of volume.

It’s just something to think about, look into. Let’s say we were doing survival, so in survival. SWe just searched for survival. There’s the Smart ADB seems like they have a bunch of networks or a bunch of offers in survival.

A tactical drone mini drone is in this smart ADB. It’s a $63 payout. So let’s just go check this out. This kind of sounds cool. Wow. So tactical mini drone, email, native, social, PPC, or banner traffic. So you can send email traffic, native traffic, which is like blog posts, text link ads, social traffic, paper click traffic, or banner traffic, and you make $63 and this is the sales page.

Tactical drone, the mini flying off the shelves at an affordable price. So it looks like we got one, we can buy two drones or three drones. Offer valid now. So this is the offer. This is what you would end up promoting if you were approved at the network, but you have to join the network first. So you hit to join the network and then you sign up with the affiliate marketing programs as an affiliate. They call you on the phone.

I mean, very rarely do you get approved without going through a phone call. Most of these companies have a phone call because their ass is on the line too. I mean, they’re representing their clients. They’re representing their client’s best interest so they want to make sure that the advertisers who are advertising products know what they’re doing or else the CPA network and the vendor are liable for let’s say there’s an affiliate out there making a bunch of false claims.

Let’s say there’s an affiliate promoting this tactical drone and he is talking about shit, I don’t know. It flying’s five miles up in the air. And then somebody in the marketing material, somebody reads that and they’re like, “Oh, this drone man, 63 bucks and flies straight up five miles in the air.” Okay, cool. And then they turn around and let’s say they have a problem with it. They refund it, they sue the company, they whatever.

The advertiser, it’s not the company’s fault, it’s not CPA networks fault, it’s the advertiser’s fault? So there has been some legal stuff in the past. So basically the CPA networks are like they always kind of vet somebody before they approve them in stock tips and penny trades and all that kind of stuff. That stuff is a lot more prevalent than a tactical drone. But you get it.

Let’s say you were in the stock market since we kind of already talked about it. What kind of offers did we get on the stock market? So the Stock Master, English 30, 46 the Motley Fool, nice, $80 a sale. MaxBounty they’ve been around for a long time.

I remember MaxBounty is another one that’s been around for a while. So there are small mind games. Pokémon GO, SMS. Flo has an offer that’s paid $9.10. Shutterstock pays 23% USD. Let’s look at Motley Fool though.

MaxBounty, as I said, has been around for a while. Motley Fool is a newsletter service, so we have an education and financial lead gen, so you can join that network. Time Magazine subscription $4.50. So you get paid $4.50 if you sell a Time Magazine subscription.

The network here is PointClickTrack, which we’ve already been to. So I mean they have that offer as well. So this is how you would find kind of a mainstream CPA affiliate offer. Now not every offer is going to work. I remember when I first started, I remember looking at this kind of stuff like I was researching affiliate marketing.

I remember looking at these offers and thinking, “Well, shit, I don’t have any traffic. How the hell am I going to do something like this?” Because these things are so specific and I’m just kind of getting started. So the important thing is to kind of niche it down, figure out what it is you want to talk about, what it is you want to promote, or what it is you already have a community in?

• Are you into investing?
• Where do you have like just a little bit of a following or an interest?
• Are you into working around the house?
• Are you into business development?

From there, you can start to pick offers. Let’s say you’re interested in stock trading or penny stocks or options or whatever. Then going here and looking at Offervault and saying, “Okay, Motley Fool looks interesting.” Let’s see what else here. Darwin Investment Network. That might be interesting to kind of dig into.

Let’s see, and best, let’s find a different keyword phrase. So we’re going to look for the best, 24option, Forex, Amazon invest pro-crypto code. Those look like interesting offers if I wanted to talk about investing. So there are all kinds of stuff.

There’s Canada Bitcoin profit, so there are all kinds of investing stuff that we can end up getting into. Then I would go over to ClickBank and look for products on investing. Invest. So we’re just going to type invest and see what they got here. Easy accounting for investment clubs, the ultimate guide to golden silver investing, income investing secrets.

There might be some good stuff here that we can kind of promote from an investing side. And then just start compiling the list. Put together 10 or 12 offers that you want to promote as an affiliate or you want to at least explore and then start to kind of put a framework around that. Do you want to build an email list that you are promoting as an affiliate? Do you want to build a blog where you’re doing product reviews?

Maybe tomorrow we’ll talk about some of the different ways that you can generate revenue through a website with affiliate offers. But the important thing is you have the affiliate offers first. I mean, it’s much more difficult to go the other way where you are creating just a shit-load of content and then you’re trying to find the affiliate offers to work.

It’s easier to know what it is you’re promoting or know what it is you want to promote and start with the end in mind and then create the content around that thing or find the audience or the users for that thing. It just tends to work out a lot better that way. Even with the DIY Builds YouTube channel that we created, I didn’t have an idea or a process. I just basically wanted to start messing around with editing some videos and started taking stuff for projects and just uploading.

I was like you know what? Eventually maybe we watch a lot of the kind of DIY YouTube channels and it’s like I could create videos like that. I mean, we do stuff around here, we can do something like that. Always with the idea that eventually maybe we can make some money with it through affiliate products or whatever. So just different. So let’s see, we talked about ClickBank, we talked about CPA Offervault, we talked about CPA networks and Private Affiliate Programs.

Affiliate Programs

Oftentimes when we’re looking for affiliate products, Amazon’s a great place to go for starters, ClickBank is great, JVZoo is great, Offervault is great for looking up CPA offers, but a lot of the best affiliate programs, they’re not in a network like that. They’re kind of hard to find. What we end up doing is we just literally do a Google search. So stock affiliate programs or investing, yeah, investing. Investing in affiliate programs.

Now look, I mean this Authority Hacker has 10 best investing affiliate programs into 2020. So these are some additional ones that you can look at. There’s Ally Invest affiliate programming, and these guys get paid too. It’s called the second-tier referral. But basically like when this Authority Hacker, probably the way it’s set up is if they send an affiliate to these affiliate programs, then they make 10% of everything the affiliate sends.

These lists also, I mean, they’re getting paid for these lists as well.

Ally Invest: This is, let’s see. If we click through this, we’ll just go check it out. It looks like these guys, but there it is. URL Ally Invest affiliate program. Remember we talked yesterday about Commission Junction. This affiliate offer is actually in Commission Junction, so become a CJ publisher. So it was listed inside. That’s how you will oftentimes find these guys.

Money Metals Exchange affiliate program: This guy, it’s a private affiliate program, so it’s not anywhere. How do earn commissions? Oh, join our affiliate program right there.

ShareASale: so ShareASale is another affiliate network that you can dig into.

Golden Eagle Coins Affiliate Program: This affiliate program is also in ShareASale, so lots of affiliate offers. There are lots of ways, lots of different programs and networks. You have to spend 10 or 15 minutes and kind of put a plan together and do a little bit of research and figure out where can I go?

The private affiliate programs the ones that aren’t out there in the open are oftentimes the absolute best affiliate programs to generate revenue with. Because not that many people know about them or fewer people know about them. Everybody knows about Amazon products. But the thing is when you’re promoting an individual product, you’re not competing with everybody else. Whereas if you go to ClickBank and you’re promoting a digital product like fat loss factor, then you are competing with everybody else selling fat loss factor and there are thousands of people.

So oftentimes if you were to write let’s say a product review for Golden Eagle Coins then you’re going to be competing with very, very, very few people. Or if you send an affiliate link out to your email list of Golden Eagle Coins, then you are the only person who is sending that email. It’s not like they’re doing a big promo or anything like that.

The one thing I will say is you probably want to have some experience with the company that you’re promoting. So Zachs Trade Affiliate Program, you might want to have some experience with Zachs before you promote. That’s up to you though. That’s up to you. I know the Motley Fool affiliate program, so let’s see. Motley Fool is, this looks like you ui.awin. Awin is where the Motley Fool affiliate program is.

And then so there’s the overview and the program and then, yeah, so sign up in join program right there and then you can log in and join the program. And then this software is what tracks the affiliate earnings. So the software, the affiliate program is ShareASale, Commission Junction, Awin, apparently any of the private affiliate programs, they give you the link that you would use in your promotions. So every time somebody clicks that link and then goes and buys, you get paid a commission. And you would check in these CPA networks in these platforms to see what your sales were, to see what your earnings were for the day or the week or the month or whatever.

When you first get started doing this, you’re going to check these stats probably 30 times a day. It is what it is. They’re not going to change a whole lot. Some affiliate platforms, they don’t even update till the next day, so they’re only going to update once.

This is how to find affiliate marketing programs. Was this helpful? Did you guys like this? How to find affiliate marketing programs? And then tomorrow I think we’re going to talk about how to monetize them on a website. There are some different ways that you can monetize these affiliate programs on your website.

Maybe talk about some of the emails that you can send out. Let’s see, today’s Wednesday. So tomorrow maybe we’ll talk about monetizing the website piece and then Friday maybe we’ll talk about monetizing lead gen and monetizing emails. That will probably work out pretty well.

For Questions and Guide

All right, so any questions at all? Let me get my banners up here. So if you have any questions, go to doneforyou.com/gsd and then I always look at those before I kind of plan out the next week or the next episode or whatever. Tomorrow we’re going to talk about monetizing a website. Maybe we’ll kind of extend it to monetizing a website alternatively.

Some alternative ways to monetize a website that isn’t necessarily like products. Maybe we’ll touch on that a little bit but. And then if you have any questions at all if you would like to jump on an action plan, go to doneforyou.com/start. You can kind of apply some of this stuff to you and your business. So is there a way that we need to pivot into affiliate products or is there a way that you can generate more revenue after you promote your stuff through affiliate products?

Those are always great questions to ask.  There are lots of cases where somebody has come in and they’re selling their own thing and their thing kind of ends after 20 days because they just have a couple of products.  We drop a month’s worth of affiliate products on after that.  They’re generating quite a bit more revenue long-term without necessarily just spending any more money on traffic or anything because these are people that are already in their ecosystem if you will. So yeah, there’s that. But let me know if you need anything, send me a Facebook Messenger.

The post Affiliate Marketing Programs And Products For Your Website appeared first on Done For You.

Today we’re going to talk about… so first of all, happy Friday, this is our 15th, my 15th episode of doing this, which is kind of fun. The… so when I started a couple of Mondays ago, two, three Mondays ago, I wasn’t sure how far I was going to get, you know what I mean? Like 10:00 AM and sometimes mornings just get kind of out of control whether it’s somebody calling in, or somebody you know whatever, a server breaking or you know, there are all kinds, there’s a myriad of things that could go wrong.

But yeah, I mean three straight weeks, 15 episodes that’s not too bad, so we’re going to keep this going for the foreseeable future, probably forever because at the end of the day we’re creating a lot of content. Every single one of these and we’re going to get into this today, but every single one of these episodes once transcribed ends up being like 4,000 to 4,500 words, which is nuts to think about.

I mean, so literally, I’ve already written a book in these episodes because a book is typically 75,000 words and so we’re breathing on that right now. My other two books are… they’re 220 pages, 220 or 226, or something and they were about 73,000 words. So the fact that we just wrote a book in three weeks, if it was structured correctly that’s kind of crazy, right? So it’s one of the powers of content and that’s kind of what we’re going to talk about today is creating content and how to leverage content, how to get organic search rankings from content and all of that stuff, so really with ad costs.

I’ve been sharing a lot of stuff with our two groups. We have DFY funnels group and the DFY traffic group and then also to the Done For You page and stuff, but ad costs are, really, really low right now and they are dropping because advertising is supply and demand. So when advertisers pull out of the market then the inventory goes up, cost go down, so we’re seeing small click costs and small cost per action costs right now.

I mean it’s never been a better time to advertise if you want to move into a market, which is it’s one of the reasons why you see so many people giving away free stuff right now. So what they’re doing is they’ve had to pull out of the market because they don’t want to spend money on advertising, so they’re giving away free stuff in the hopes they… they’re leveraging their assets, whether it’s a digital asset or a physical asset or whatever, but they’re leveraging their assets.

They’re trying to gain market share without spending money, which is a good strategy, but what’s better is if you leverage your content and you spend money and you’re driving traffic to said content. So you’re expanding your reach as opposed to like leveraging social, you know what I mean? But it all comes from content, so at the end of the day, it all comes from the content.

Today we’re going to talk about creating content through keyword research and the idea and the goal of today’s episode is to give you a roadmap that you can use, so the creating content doesn’t… it’s not so scary. I mean, creating content is a bastard, really is writing, I mean any more like to get a good solid blog post that is 1500 words or 2000 words that is going to rank in Google, it will take you six to eight hours to write and write well. However, that same blog post can be a 15-minute video that is transcribed and then edited if you know what to do and that’s really what today’s… what today I’m going to share with you.

Now, let’s see. For those of you who are just checking it out, go to if you would like to talk on… if you would like to talk and you are anywhere other than the Done For You page or, or one of the groups, the DFY funnels group, then go to… you can… here’s a link straight to the live stream so you can chat. There’s a link to the live stream, I just threw that in. It doesn’t look like… yeah, YouTube isn’t, I think YouTube has taken it. Is it? Yeah, all right, cool. Now, let’s see.

We’re also going to add a link to the traffic group. I didn’t get a chance to set this up so that it automatically approves anybody, but while you’re here, go ahead and join our Done For You traffic group, which is going to be all traffic content. It’s basically whenever we’re talking about anything traffic-related it’s going to be in this group. The live streams go to this group and then I also post blog posts and stuff.

NOTE: For more about creating content for traffic, visit ProAccelerator!

Content is traffic because the content is just it’s vertical, it’s no different than Facebook traffic or YouTube or whatever, it’s just a place where you’re getting traffic. After all, it’s just a channel. With content, though you can leverage lots of things, the channel being Google traffic being whatever, so join that traffic group there. And then there was one other thing, all right.

I have a checklist that I think you’re going to like. I’m calling this the GSD growth plan, you might’ve seen some ads, we’ve got some ads going forward, but this is a two or three page PDF that is going to walk you through what I’m about to share with you. Growth plan PDF, all right. So there, should just get that in the chat too. So that growth plan just opts in for it, it’s just a PDF. I think there’s a video on the thank you page, but the PDF is going to walk you through our organic and paid an email strategy for growing and it’s a weekly checklist.

You just check off these things and I’m going to walk you through the organic part of it right now. Maybe next week we’ll talk about the paid traffic part, so it’s warm it’s like a cold, warm, hot market which is very popular, everybody’s kind of segmenting their marketing out that way now, but today the content piece we’re going to dive into it. And if you have any questions go ahead and just ask them in the chat and I’ll grab them as we go.

Creating content, like I said it’s pain in the ass. One of the things that… so I used to… I enjoy writing, but it’s just not, there’s not enough time for it anymore especially with so many other things going on. So what I have done, what I’ve been doing is leveraging video and then getting it transcribed. Now, the hard part with video is figuring out what you’re going to talk about or what you’re going to write about.

What kind of content to create because you as an expert you’re in lots of different places, let’s say you’re great, you’re… I have a lot of clients who are doing stimulus consulting right now. Let’s say you’re a tax professional, you are a CPA, an accountant may be, maybe you’re just a tax consultant, but you know everything as it relates to the tax code, small business kind of financials, filing taxes, deductions, accounting, so you are a master in that space.

Now there are lots… there are hundreds and hundreds and hundreds and hundreds of topics that you could write about, or you could create, and oftentimes when you’re just kind of sitting down thinking I need to write a blog post it doesn’t work. I mean, you’re just sitting there, you’re like okay, blank screen, you see that cursor just ding, ding, ding, ding and you’re like I don’t know what to write about. And then you move, I’m just going to go check my email.

Okay, cool. Go check your email, oh I’m going to go over to Facebook, all right? And then your day is shot, you know what I mean? Like you just get… you sucked into the rest of the reactive state and sucked into the rest of your day and that content piece never gets written. So what I like to do is I like to start with a keyword list, basically like phrases that kind of trigger topics or trigger thoughts and then… so I always have this list ready and available and here let me move this little share.

This is the list that I’ve been working on for these presentations. So I’m going to share my screen, I’m going to share this guy. Okay. So I’m going to stop this one and I’m going to share the screen that I just pulled out, which is an Excel spreadsheet, so this is about as boring as it gets. Can you see that? Okay, cool. So, I can’t make it any bigger, maybe you can make it bigger on your screen. But basically like… here, let’s see if I can do this and then maybe I can, I do this and then make them all bigger. Can you see that? Does that help?

This was keyword research that I did for these presentations and trying to come up with ideas because talking every day for 20 minutes, 30 minutes about something internet marketing related that is focused it’s like [inaudible 00:11:07], there’s plenty of things I can talk about, but I end just saying the same shit over and over and over again if I’m not triggered by like a keyword phrase or something, you know what I mean?

Basically, this is my week’s content here. So we talked… I think on Monday about CRM marketing. So I just kind of pulled it up and now if you look, so we’re just going to highlight this thing. So if you look, CRM marketing… the estimated clicks, the estimated impressions, none of it matters because I pulled it out of ad words, but this kind of gives you a ranking of how many people are searching for that as compared to other things.

CRM marketing, there are 488 estimated impressions. The estimated cost is 26 bucks for paying for traffic, whatever. So CRM marketing, I think I talked about Monday. Sales funnel management I talked about maybe Wednesday. Let’s see what else did I talk about. There was… the other ones I must’ve pulled off… Oh, chatbot sales funnel I talked about yesterday.

Chatbot sales funnel right now there’s hardly any impressions and traffic for it, but I thought it was pretty cool, so why not. And today, I didn’t pull off of this list, when I redo it, it will probably end up being content funnel, that’s probably the keyword phrase that I’m going to rank this blog post for or at least attempt to as it relates to funnels. But the phrases, the keyword research that I did was actually on creating content through keyword research.

Creating content is a keyword phrase that is hot right now and keyword research is a phrase that’s hot right now. I’m going to show you how to kind of get to this stuff. Putting together this kind of keyword phrase list, it takes a lot of the pressure out of actually creating content because you’re like whoa, okay, cool. Today, I’m just going to show up and I’m going to talk for 15 minutes about building a Shopify funnel. All right.

What are the steps of building a Shopify funnel? Well, you need a Shopify account, you need some products, you need some pictures, you need some descriptions and some prices and maybe talk about plugins a little bit. But before you know it, your 10, 15 minutes worth of content, which translates into a 12 or 15-minute blog post, so super, super easy. Sales funnel training, the same thing, funnel CRM, man you know.

Talking about a funnel CRM I’m going to end up getting into marketing automation because funnel and CRM are two different things, a funnel is pages and CRM is CRM but I can understand why people are searching for it, so if I can draw that correlation then I can talk about it. So in the chatbox if you have something you want to do, keyword research, live for, just let me know. Just throw it in the chatbox here, anybody who is paying attention and I’m going to go, move.

I need to stop sharing my janky little spreadsheet here and I need to start sharing my browser. All right, so we are looking at, okay. So I need to pull this keyword planner out. All right, cool. And then I need to share this through the application. All right, you ready? Cool. So now, we are in a software tool called Google keyword planner. Years and years ago, this piece of software was called a keyword research tool and I loved the Google keyword research tool because of it… I just got ranked for everything in it.

We had websites that were ranked on the first page of Google eight times and we were just like cleaning up for keyword phrases. So now SEO has a lot less of like a science and a lot more of an art which is one of the reasons why it’s almost impossible to game because there’s now… so back then, inbound links, there was onsite and offsite optimization.

The links they were coming to your website, the pages that were coming to your website, or the links that came in, pointed in, those were all super beneficial and so what we used to do was a lot of article marketing, a lot of social bookmarks and stuff to try to get as many people pointed into our website as possible. The problem was Google figured that out and then they started banning websites. So we had a bunch of sites that got slapped and then revenue and rankings and everything just disappear overnight.

Some were making over $20,000 a month just with affiliate products and then they were gone just like that, so that sucked. But so Google kind of went in and redid reworked their algorithms and then they… so now it’s like… so we transitioned to paid traffic and paid traffic is still where we like to play, but organic traffic has as much of an impact because they all reinforce each other.

Now if you have a website that ranks well, you’re going to get super cheap traffic for it, which is nice, so David said this is excellent. Thank you. Your keyword is marriage advice, awesome. So marriage advice, marriage counseling or marriage therapy. Perfect. So we’re going to search for that stuff.

Back in the day, I mean you got ranked and then you got a bunch of free traffic and you could promote affiliate products or physical products or digital products or whatever. Any more though, now it’s like you try to rank and you try to build your following a little bit and grow your exposure and grow your brand, and then you kind of capitalize on that with paid traffic through retargeting strategies.

A lot of times when creating content is your attraction and then the retargeting that happens because they landed on your website, or they watched enough of the video or whatever, then that is… that’s where the magic starts to happen. That’s why creating content is so powerful now especially now that everybody’s online and going from there. We are going to look at some keyword phrases. David, thank you for commenting, I appreciate it. Marriage advises, so what we’re going to do is we’re going to search for keyword phrases.

Those keyword phrases are going to be married and for those of you who are looking to get to this keyword planner tool, just literally go to Google and type in Google keyword planner. You need an AdWords account though for it, but AdWords is easy to set up. So we have marriage advice, that’s going to be one keyword phrase. We’re going to have marriage counseling.

All right marriage counseling and then we’re going to have marriage therapy. David, you are in a loaded market right now. We were just talking… I was just talking to another client yesterday they were like, there’s going to be a lot of babies and a lot of marriage issues and he said that all the big lawyers in New York City are all super, super busy either because A, everybody is like… because A, people are on each other’s nerves because they’re in the same house, but B, so they can split assets before a serious recession hits and so it was very interesting. It was kind of another side to that, that I hadn’t considered.

All right. So marriage advice, marriage counseling, marriage therapy, we’re going to say get results. So what Google is going to do right now is they are going to… I’m going to make this a little bigger and hopefully, so there’s that and then I’m going to try to make this wider. All right, cool. So you should be able to see it a little bit better. Maybe a little bigger.

You should be able to see that okay. Now, so basically what happened is we search Google’s keyword for all of Google’s, we searched Google for those three keyword phrases, marriage advice, marriage counseling, and marriage therapy. The first thing Google is going to give us is what those three keyword phrases are. So the average number of searches for marriage advice is 5,400. The average number of searches for marriage counseling is 90,000 and marriage therapy is 6,600.

And then you can kind of see a little trend graph, so you can mouse over and see what the search volume is. Pretty powerful stuff, like this, is marriage therapy. It looks like in March it was 110,000 and then kind of it’s all pretty level and I assume that once we get to March and April then it’s just going to be like crazy, I assume. Then down below we have keyword ideas, so family therapy, couples therapy, marriage counseling near me, couples counseling.

The reason Google does this is not because of their kindhearted nature, what they’re trying to do is to get you to buy advertising. What they want you to do is you go through and you select all these keyword phrases and say, I want to add them to my two, start advertising for these keyword phrases as a new ad group and then broad match.

Basically, anytime anybody types something in, family therapy counseling or Michigan family therapy or whatever, then your ad pops up and then if somebody clicks on it, then Google gets to charge you. So that’s why they make this tool available and if you’re running AdWords traffic, fantastic, but we’re not here to run AdWords traffic.

What we’re trying to do is get keyword phrases and ideas that we can use for creating content. So what I’d like to do is I will go through and say all right, marriage advice, marriage counseling, marriage therapy, great keyword phrases and then some of these ideas they start to trigger other things. So okay, couples counseling, well, can I create a piece of content on couples counseling?

You don’t want to just say couples counseling like that’s the name of your title… that’s the name of your video or your blog post or whatever. You want to employ some solid copywriting stuff to it. Like three tips for couples counseling, couples counseling calling how to get through this pandemic, or let’s see, Christian marriage counseling that thrives even when you can’t go to church or whatever something, marriage, and family therapist.

What you’re doing is you’re using these keyword phrases as inspiration for creating content. So relationship counselor, funny marriage advice, marital counseling, basically we’re going through and we’re just trying to figure out what keyword phrases make sense for creating content. Now once we get an idea, so what I usually do is I’ll go through and I’ll just kind of check the ones that I like, licensed marriage and family therapists, Catholic marriage counseling, marriage and family therapist near me, Gottman couples therapy maybe.

I don’t put a whole lot of emphasis on these average monthly searches. When I used to do a lot of SEO training I would always kind of try to stay between a thousand and ten thousand searches a month. That is somewhat true now, but what happens is when you use this model, when you kind of.

When you start with the video and then you get it transcribed. Then you post that blog post onto your content, what ends up happening is so verbally you’re using all of these keyword phrases, they’re called LSI keywords or latent semantic indexing keyword phrases and basically what you’re doing is you’re using all of the phrases like so if our blog post is marriage family therapist like it is here, and it gets a thousand searches a month, well in your language you’re going to be using all kinds of other phrases and words and stuff that relate to marriage family therapist, and Google’s like machine learning and AI and all that stuff, they know that it relates to all those, to the primary keyword phrase.

At the end of the day what ends up happening is your keyword… your blog post because it’s 1500 words, ranks for everything. I mean, some of our blog posts rank for 40, 50, 60, 70 keyword phrases. We have some that I looked the other day, 310 keyword phrases, every variation of a keyword it is ranked in the first 10 pages of Google. So it’s crazy how effective this is when you start with video when you start with just speaking to a camera.

You go through, you put this little keyword list together and you can dig into any of these. Also, you can dig into marriage and separation advice. You can say okay, I’m going to redo my keyword phrase and this is what I’m looking for, I want to dig into marriage separation advice. All right. Separation from… separation advice for married couples, 20 searches, separation from husband advice, so what you could do is you could have a marriage separation advice blog post and then you can have sub-headline separation advice for married couples, sub-headline, separation from husband advice.

You can go through and just give Google exactly what they want. Now, in recording the video you can have noted, you can have bullet points, however, you want to do it. You can do it with a mobile phone, you can do it on a live stream like this. I’m using StreamYard right now, this is a webcam, it’s hooked up to an old Mac at a standing desk.

It’s the workflow, once you get the workflow is good, it’s not bad, it’s pretty natural. So then once you’re here, you just basically figure out okay, I’m going to set aside an hour to record four videos or five videos. Like me, it’s like 10 o’clock every morning I’m just going to record a 20 or 30-minute video about this, about something and then that’s just my routine. It’s in my calendar, it’s my routine. Then after you record the video and with… so I’m using StreamYard for this, StreamYard sends it right to YouTube.

I usually download just right out of YouTube and then what I do is I upload it to Rev. So Rev is a human… so there’s two, otter.ai is a machine language transcriptionist. So basically you upload the MP4 for within an hour or two hours later they give you your transcription after you get done creating content. Now these things, these are like I said 4,500 words and when a machine transcribes 4,500 words and I am the furthest thing from perfect in terms of language.

I say so a lot and um and a lot of so, you know, you see, and so when otter transcribes my content it’s like, so, so, so in literally every single sentence. Well, then it ends up being so or so starts it or whatever. With Rev, I ended up just having a hard time editing that and making it look not so terrible. I ended up going to Rev and Rev it’s a $1.25 per minute. A 30-minute video is going to cost you 40 bucks. That sucks, but this process of creating content – it lives forever.

The subhead minds, like if we were pulling, doing a blog post, doing a video that is marriage separation advice, and then there’s sub-headline, three things, three tips for separation, so three separations whatever. Separation advises for married couples three tips, then separation from husband advice and then we broke this down.

This blog post could be an ebook, it could be a 5,000-word blog post, there are so many different ways that you can cut it up. You can take the sub-headlines and put them into a different blog post, you can kind of open different eBooks, you can sell a kindle book from it. There are so many different ways to benefit when you’re creating content, so why not just spend the money, get it transcribed the right way the first time, save yourself 45 minutes or an hour worth of editing and then you’re better… then you’re off and running.

Now, Rev gives you… so here, I’ll just kind of log in and you can check it out. Rev has… I mean transcription is ridiculous. Yesterday, I think it was done in three or four hours and then it’s going to log in there. It was done in three or four hours and usually, there’s a couple of errors sometimes, but not too many and they separate it into paragraphs, which is awesome.

Really it’s as cut and pastes friendly as possible, and maybe I don’t have my right password, I’m not sure here. But you can kind of paste it into a blog post. Once you cut and paste it into a blog post, how I do it is let me, there. I’m going to grab, let’s see, maybe it’s down who knows. Once you’re done creating content and it’s transcribed, then what I do is I go through and I post it as a… I post the blog post as a blog article.

We go over to here to blog then you’ll notice that I take the image that I have in these live streams, and that becomes the featured image. I started these, I’m up to five, it’s been busy. Drip marketing automation, this was two Fridays ago I did this one. I dropped the YouTube embed code, so this is a YouTube button here, YouTube embed and then below we have a little call to action, and then below that I have just a little banner for a PDF and then here’s the transcript. So this is as lightly edited as possible.

I include some links, I make sure that Grammarly checks it all okay, but check this thing out. This is all this one blog post, it was 4,000 words long and so I kind of do like a control F and search for phrases that I want to do some internal linking on. Drip campaigns, sales funnels, all the stuff we’re ranking for and then that’s it. I just kind of hit publish and go from there.

The other thing I do is I use the PowerPress, PowerPress Blubrry. PowerPress B-L-U-B-R-R-Y is a WordPress plugin that does podcasting.  With this plugin, basically, you have the MP4 file that you downloaded out of YouTube, so you can upload it to Amazon S3 or Blubrry’s podcast hosting, I just use Amazon S3, and then you send it to Google Play and iTunes as well. Let’s see if I can find my GSD daily iTunes. It looks like there’s, I don’t know, it doesn’t… it’s up.

GSD daily is up in iTunes now, but I can’t remember what the link is. I should probably make it a little be easier, but so what I’m doing is I’m using this one video file as a way to create the text-based blog post. It gives us multimedia elements of a video that we can add to the blog post itself. We’re ranking, we’re trying to rank for the keyword phrases here, and so like this particular one, drip automation… drip marketing automation is the keyword phrase we’re trying to rank for.

Then if we just do a quick control F, drip marketing automation. So drip marketing has been in… it’s in this blog post four times, drip marketing itself is in this blog post 21 times and as well as all those LSI keyword phrases that we’re trying to rank for. So actually drip marketing was the keyword phrase we’re trying to rank for, that’s it, 21 times in a 4,500-word blog post as well as all the other variations of that phrase.

The power of really just kind of nailing that one thing and just focusing on one keyword phrase, talking about it, getting it transcribed and then creating the blog post and creating content for around it. And literally, it didn’t take me any longer than probably 30 minutes to do this… I’m sorry, 45 minutes to do this.

Once you get your processes done for creating content, you can turn your lights on, you can step in front of your camera, you can do your thing just talk, 30 minutes to record this video because the video is I think 28 minutes long and then I just downloaded out of YouTube, uploaded it into rev.com.

A couple of hours later sent the transcript, I dropped the YouTube embed code and the transcript on the blog post did a little bit of light editing for keyword phrases and stuff because I might’ve said drip, drip, whatever. And I was like oh, okay Drip marketing, bing, bing, bing just copy and paste all the way through, add a couple of links to other posts, publish, done. Well, thank you, David. I appreciate that that’s awesome. David said dominate keyword phrases, yeah. Like literally right now, the Done For You homepage I think is ranked for 320 keyword phrases.

The sales funnel development page is ranked for 120, 130 keyword phrases, there are blog posts like the one that we’re crushing right now has done for you email, done for you email copy, it’s over on… but it’s doing crazy, crazy numbers just mostly because it’s affiliate stuff, but yeah. So that’s the idea, the goal is just to kind of crush keyword phrases.

Does anybody have any questions about this? The strategy, these thoughts, let me know, I’m here to help. So whatever you want just to go ahead and chat, throw it in here and then we’ll kind of go from there. All right, now let’s see. Looks like somebody wrote in do you want to do, okay, stimulus. So we’ve had… just a real quick, we’re just going to look at stimulus, stimulus plan. That might be a little broad, business stimulus. I’ve had three consultants who are doing these stimulus consultations and so this is quite a topic right now, but we’re just going to check it out.

I just I’m more interested in the terms, look at that man. All right, so keyword phrase, this is into…. this is in February, February 2020. We haven’t quite hit it yet, but stimulus plan 110 searches. This data might be a little old, but we can still kind of kick in, we can still look at some president’s stimulus package 10. So the trend data is almost too old here to get a good look at it.

If you were doing like… here’s another one, I’m sure. Let’s say venture capital, let me just check it out. All right, so venture capital, VC 60,000. Wow, kind of got a little bit of a bump there. Index Ventures, benchmark capital, startup funding. So what you could do, I mean if you’re in the venture capital space or the VC space or the angel fund space or whatever, and you want to start creating content in that space, startup funding… let’s just look at this real quick.

In creating content for keywords.  Startups, startup funding, startup capital, working capital, then let’s say maybe saas startup because of software as a service, super big for startups. All right, so startup funding, 2,900 searches. I am surprised it’s not higher, very surprised. Start-up capital, working capital, working capital 27,000 search phrases and if you look here, so just kind of talking about these numbers. So the competition isn’t the competition in the search rankings, that competition right there is the competition in AdWords.

This is a very highly competitive phrase. There’s a lot of people trying to bid for this phrase and the top of the page bid meaning the person who shows up at the top of Google, they’re paying $17 per click on average. Working capital they’re paying $49 a click. If you want another arbitrage strategy, then what you do is create a blog around working capital and then you throw in AdSense.

AdSense is the other side of AdWords. So AdWords is where advertisers go to spend money to get traffic. AdSense is where publishers, bloggers to put banner ads on their website to make money. We should probably do a live stream just on that, that would be pretty cool.

aas startup, now if you are creating content for venture capital or VC or anything like that, networking capital, doing a video on networking capital or startup loans or PayPal working capital, although that might be a competitor, working capital loan, invest in startups, venture debt. So negative working capital, these are all legitimate keyword phrases that you could create. In creating content like videos and blog posts on and it won’t take that that long especially, I mean these spaces, there’s probably very, very little competition in the organic rankings. There’s hardly any competition in the paid rankings, but you can get ranked for everything.

Startup business grants, operating working capital, then you just… so to turn this into a blog post, three things you need to know about startup business grants, four ways to get approved for startup business grants, startup business grants, seven things you need to know or four things you should ask your consultant about or whatever. I mean, it doesn’t matter what the content of the article is as long as it ranks, as long as you use startup business grants many, many, many times throughout that content.

I think we pretty much-covered everything SEO and organic related. Well, at least as it relates to this, go ahead and… so this strategy is outlined as a PDF here, so I just dropped it in, it’s the GSD growth plan it’s a weekly checklist. Now, it is the organic strategy, the pay strategy that backs it up and kind of backfills this and then the email marketing strategy that goes over the top of it, so check it out, let me know what you think. Let’s see, it’s Friday, so I don’t have another one of these until Monday.

Monday 10:00 AM I don’t know where we’re going to talk about, but true to our strategy let’s take a look at our list here, and maybe if you guys want to see something we can throw something in. So this is… all right. So these are our topics, we have… let’s see, what do I want to talk about on Monday.

We can talk about marketing funnels, we can talk about native ads, let’s see, we can talk about conversion funnels, growth marketing, ROI marketing. Let’s see, automated webinar funnel. I’ve been meaning to rank for that keyword phrase anyway, we’re ranked in a couple, but I’ve been meaning to do a video walking through automated webinar funnel and how we build them and kind of the three things that we do. So Monday we’re doing an automated webinar funnel video and it’s going to rank like crazy for automated webinar funnel after a little bit.

Cool. All right guys, thank you so much, and thank you, David. You and I should chat, so I will send you a message and that’s about it. So if there’s anything you need, just let me know, go to Done For You, there’s a little chat box in the lower right-hand corner, if you want to jump on a call to get an action plan done, go to doneforyou.com/start and if you would like to ask questions for the next episode, doneforyou.com/gsd. And Monday we’re talking about automated webinar funnels.

The post Creating The Best Content Using The Right Keywords appeared first on Done For You.

We are going to be talking about putting together a content marketing funnel today. It is pretty exciting if you like creating content, writing content, all of that fun stuff. My weekend was largely consumed by content because I was trying to figure out what the hell to do with it. I ended up being five hours’ worth of video material from these live streams.

Do I put them as blog posts? What I figured was why not just do a content marketing funnel video and detail how I am doing this thing, leveraging the content that we’re creating now so that we’re able to get traffic for it into the future.

That is the topic of today’s presentation.

1. Content marketing funnels
2. how to use your content marketing funnel, to turn traffic into customers, clients, and all of that other fun stuff.

First of all, if you have any questions, make sure that you are on our Facebook page. I know this is streaming to the profile too, but let me just grab the link here. All right, this is the page where you can go stream this thing and then ask questions. We have, right there, on the page you should be getting the link. If you are anywhere else other than the page, but whatever. Facebook.com/doneforyou.

The material that we’re going to be covering on today’s presentation, you can go ahead and grab the checklist here. The weekly checklist which we call GSD Growth Plan details some organic traffic. Then also some paid traffic strategies so that you can start to dial in your content marketing funnel without necessarily it feeling like content marketing really. You’re able to turn it into free traffic through the search engines. That is a beautiful, beautiful thing.

All right, it’s called the GSD Growth Plan, and here is the page. Basically, it’s just an opt-in box. You can hit the download now button, and fill in your email You’re going to get a PDF called GSD Weekly. This has been up for a while and this is the antithesis of the idea of these GSD dailies. I started putting together these checklists for clients to use in doing their stuff.

This particular one was weekly content plus email, plus a paid ad checklist. What should you be doing every week to add organic content, to add content, do the content marketing for your business so that not only are you attracting customers right now, but you’re attracting customers for the next weeks, months, and even years, so that you don’t ever have a slow down again?

Realistically, even at Done For You, we ranked for thousands of keyword phrases, hundreds of them on are in the top first page of Google. Really, really high-level keyword phrases. Sure there are ebbs and flows, I mean, sometimes we have good months and sometimes we have down months and sometimes we get a spike of traffic and then not so much. But at the end of the day, we can turn off all advertising and we still get lead flow.

We still get volume, we still get visitors, we still get people who are coming in and it’s all because of the content marketing funnel that is there. There are over 400 blog posts, and I wrote some of them, not all of them, we outsourced a lot of them. At the end of the day, these live streams, yes, I mean, we’re able to train people that we don’t necessarily know. I’m able to give some tactics and some strategies and to help guide you and others through this digital landscape so that you can sell your product and sell your content and all that other stuff.

Basically, make the transition from a physical location to a digital one. But at the same time, we’re able to transcribe that video/audio from your content marketing funnel, which leverages it now into the future. Not only are these videos training videos that we can throw up on the blog post, but I also turn it into a podcast Saturday. There is a GST Daily podcast, which is being approved in iTunes now. All of the live streams have gotten transcribed.

All of those are going to be added as blog posts, as podcasts. Literally, this 30-minute session is going to turn into 4,500 words. 10 sessions are enough for a book. It’s mind-blowing to think about, but when you’re able to leverage content that way, then it makes the rest of the process a whole lot easier.

Really, I have 30 minutes a day into it, and then I have some time in going through the transcription and posting the videos. For me, getting the workflow down is the biggest issue, the biggest thing. Because once I get the workflow down, then I’m able to optimize the workflow and then start posting stuff. We’re just going to jump right into it.

Now, the first thing I want to go through is just this checklist. We’re going to kick over into this. Basically, what you want to do is expand your reach through your content marketing funnel. It allows you to attract prospects into your world, into your wheelhouse, into your space, your website, without necessarily needing to spend a lot of money.

If you start with live streams, then live streams like this, or even videos that you upload to social platforms, you’re able to engage the people who you already know, your existing network, and then those people may share it with other people. You’re able to start catapulting and growing your network a little bit on social, which, doesn’t cost anything. If you’re able to spread your message and teach and train and do the things you’re passionate about, then you’re able to start to tap into people outside of your existing network right now. That’s the beauty of live streams.

Now, that content in your content marketing funnel has incredible value, not just in the format that it’s recorded in because right now we’re streaming to two groups, one page, one profile which is mine, and then one YouTube channel. We’re able to leverage those five different places, and everybody’s screaming, everybody’s receiving the same content. Ideally, those live streams, you should do three a week. Five is a little much. I mean, five is hardcore. Even this morning, it hit 10:00 and I was like, “Oh geez, time to go.”. I would definitely do three a week, and if three is a little much for you, just do two. But you need to do a couple.

I was actually reading a news article the other day by a big YouTuber and he said that his secret was doing it at the same time. The consistency was key. Consistency, showing up every Monday, Wednesday, and Friday at 11:00 AM or 3:00 PM, whatever, was the key to him unlocking his subscribers.

He’s made as much as $170,000 in ads on one video. That video was how to drive a Tesla for $86 a month or something. A financial management kind of YouTuber. Consistency apparently is key. I’ve even seen that, since we started doing it at 10:00, five times a week, then people are showing up at 10:00 to watch these things in one of the channels or on YouTube or whatever. Being consistent is crucial.

Now, each of these videos needs to be transcribed for you to unlock the words that you’re saying. Because Google, does pick up audio, so it does rank the posts in your content marketing funnel based on the words that you use, which it transcribes out of your audio, but you want to make sure that everything is transcribed as well.

Otter.ai is a really great, free transcription software. I actually just learned of this one not too long ago from Ryan Adele’s book. A computer is a thing that is actually doing the transcribing. The um’s and the ah’s and the breaks and all that other stuff actually plays out.

Now … see, um. As soon as I say something, then I just repeat it for the rest of the live stream. But anyway, the one that I use all the time, I really love, is rev.com. Rev.com is human-based transcription. It’s $1.25 a minute and it is phenomenal. What I’ve found was, Otter is great for your five or 10-minute videos that turn into blog posts because it ends up being a thousand words. But when you have these half an hour-long live streams, like I have been doing, it would probably be best just to jump right on Rev and pay the $20 or $30 to get them to transcribe it, because there are so many words that the humans are going to take out. Um’s and so’s.

It ends up being a lot more readable so that you can just copy and paste it, as opposed to needing to go in and basically do a full edit job on the words that you already spoke. Rev, really, really great platform.

Create a blog post using the content from a transcribed content marketing funnel. That blog post should have the video embed and the transcribed content. We’re going to go to Done For You and I’m actually going to show you this.

I was working on it this weekend. We go to the blog, then you’re going to see that this is a GSD Daily episode 04. It was two Thursdays ago was this particular blog post. What I did was I pinned the YouTube embed code up to the top of it and then I added a little button that sends them to, in this case, is a fully qualified lead VSL. It sends them to our sales funnel development page because that’s really what we’re talking about.

It’s not necessarily meant for the people who are watching live. If they want, we can go that way. Then I threw in a little banner for a lead magnet, and then down below is the video transcript. We have the video transcript and then we have all of the words. I linked up a good number of the keyword phrases that we’re trying to rank for.

This is, predominantly, a big ass block of text. It should be separated by subheadlines, I just didn’t have time to do it because I have 10 of these things now to get done. But ideally, what we’re going to do is someday in the future when I’m not quite so damn busy, what I’m going to do is I’m going to go through and add subheadlines, break these down and make sure that each of these keyword phrases is linking to other posts and articles in your content marketing funnel, outside I’ve done for you so that we really get the [linkatures 00:13:20] flowing.

But as of right now, this is a 4,000-word blog post that is going to rank for all kinds of keyword phrases. Eventually. Won’t now, it won’t tomorrow, it won’t in a day, but it’ll rank for everything in a month or so. Every day we’re spinning out one of these huge blog posts, these huge pieces of content, that we’re able to work with in the future, which, it’s awesome.

Now, we’re going to go back to the checklist. Make sure the subject of your blog posts includes the keyword phrase that your content is about. Before I posted this article, I went through and said, what is the phrase that I can use for this content marketing funnel? The phrase that I’m trying to rank for here is the lead funnel. The lead funnel gets a bunch of searches every month. It’s something newer, probably because of click funnels, so I make sure to use it heavily throughout this blog post.

We pasted the YouTube embed code in the blog post because Google owns YouTube. Usually, when you paste a YouTube video, you get a couple of bonus points from the organic traffic.

Then you paste the transcribed content, and then you format that transcribed content, including subheadlines, links to your offer, blog posts, and add at least one picture. I added a picture, I mean, it was a banner ad, I did not include the subheadlines. Also, I did include links to offers and other blog posts though. I also included an MP3 or MP4 file in the blog post which gets sent to the podcasting platforms. The MP4 file, which is hosted in Amazon S3, is linked in that blog post using the PowerPress Blubrry Plugin. PowerPress Podcasting Plugin for WordPress. This is the plugin that we’re using.

You add it to your WordPress site, you set it up, it creates a YouTube channel and all that other stuff. Done For You has two podcasts now, GSD Daily and then also the Done For You podcast. I added another channel and then I set that up inside this PowerPress. Now, let’s see, if we kick back, apply categories and tags, which I did, and then publish it. And then you want to share this blog post to your social profiles, which can be automated using Jetpack’s publicize feature. Jetpack is a free plugin for WordPress. It is created by the creators of WordPress. Now, once your content marketing funnel strategy is up and running, it’s fired up, we handle the second piece of this process.

I need to figure out a new camera set up or something. Once the content marketing funnel is live, then we figure out the next phase of this, which is the paid traffic. In the beginning, we talked about, when you leverage content, you’re able to spend less on paid traffic and still get the leverage without spending $5,000, $10,000, $15,000, $20,000 a month on ads, you can still get a tremendous amount of leverage, both now and into the future, because you’re using the content, which is ranking in Google, and then it’s bringing traffic in the long term. The paid advertising strategy that we use is we …

Before we talk about paid ads, we want to get into the mediums. Create your live stream according to your ideal customer avatar. The person who knows nothing about your brand and is totally cold. They don’t know what your offer is, they don’t know what you’re doing, they don’t know who you are probably even. When you’re talking, you want to make sure that you’re relating to that end user who doesn’t know you.

They haven’t been pitched yet, they have no idea what’s going on. All they know is that they’re interested in your content and that’s really about all. That’s where the beginning of the know, like and trust factor comes in. It’s like dating, you don’t immediately walk up to a girl and ask her to marry you. You walk up to a girl and ask her out on a date. That’s the idea with the live streams.

Paid Advertising Strategy

Basically, we want to take that live stream and we want to push it out so. We’re attracting people who are interested in our message. People who like interests that we know our demographic likes, who do things that we know our demographic does, who searches for things that we know our demographic searches for. Then they start to learn about our content that way.

They go to Google and they search for a keyword phrase that is directly correlated to the content that we produced. In this particular case, they’re going to Google and searching for the lead funnel, or any of the hundreds of variations of the phrase lead funnel. Lead generation funnel, lead funnels, building lead funnel, lead funnel traffic, whatever. They go to Google, they search that thing, hopefully, we show up in organic, but if we don’t, we can always push the envelope and run paid traffic to this phrase.

Then they see the blog posts, the text, makes sure that we get a great quality score, and then the video bonds them to Done For You. They hit the button, they go off, they’re down the sales funnel development journey. They opt-in, they schedule a call, the whole deal. It is a nice content marketing funnel strategy that starts with content. Now, here, I’m not literally straight up pitching, “You need your sales photo, you need to blah blah blah.”.

I’m welcoming them into our world by giving them content and allowing them to learn at their own pace basically. And then they can take the plunge if they want, and if they don’t, that’s fine too. This paid advertising strategy keys into that particular skill set. Here, I’m just going to drop this PDF again. I’ll probably just slim this down, it might make the words bigger for you. No, it doesn’t.

All right. Does this work? No. Anyway. The live streams, we boost as paid traffic. Basically what we’re doing is we’re going out and we’re saying, “All right, anybody who likes this is going to be able to see this live stream.”. We might spend $10 or $15 or $20 or $30 a day on the said live stream. Most of our clients would do $250 or $500 a week promoting the live stream. What that does is attracts the people who are into that particular thing at the moment. We have a real estate coach, so he’ll record a live stream, we’ll push it out for the next week. Generally, anybody who watches more than 15 seconds of that live stream or through play, gets retargeted into the next offer. The next offer is the automated webinar signup. Sometimes it’s a lead magnet.

Basically, we’re using the live stream to pre-qualify traffic. Based on how much of that they watch, they get kicked into the next offer in the sequence. Now, sometimes if we have a big ad budget or whatever, we will actually make sure that they watch 25% of the live stream. That has worked out really well too. Oftentimes when we’re going directly for a sale and not necessarily a new lead, then we’ll go 25%, 50% of a live stream, or multiple live streams, so that we know that this is an engaged prospect. And then that they know who he is.

The cold traffic sees live stream, warmer traffic, people who watch 25% or more of a live stream. They visit the website. Also, they take some sort of an action over and above just seeing the live stream and then continuing to go. We then show them either a webinar registration ad or a lead magnet ad.

They get to download a lead magnet or sign up for a webinar, which is usually a video as well. That is usually just a 60 second to 90-second video that says, “Hey, thanks.”. Basically, it just starts a cold. Now any Facebook video needs to talk about the pandemic in some way and then shift it into the offer. You need to meet your traffic and customers where they are as opposed to what you think they should be doing.

Your hot traffic, anybody who watches, your webinar attendees, your shopping cart abandonment, all of those people. Retarget them into the next phase of your sales funnel. If they hit a product page or hit a sales page, then you want to send them into the shopping cart through a retargeted ad. Or if they sign up for the webinar, attend the webinar, and actually go all the way to the strategy session booking page, without booking a strategy session, then you want to invite them to book a strategy session. These are all things you can do with URL-based pixels inside the retargeting platform that you’re in.

Whether it’s Facebook Ads or ad role, you can basically say, if they go to this page but then don’t go to this page, show them this ad, which, sends them down the path even further. You’re always pushing them downstream. Those are the three levels of paid traffic that we end up playing with.

Now, Google Ads, we always try to get … 50% of ad budget should be Google. You want to manage your high buyer intent keyword phrases. These are multiple phrase keyword phrases, four words, five words, six words. Now with voice search, more and more people are actually using longer and longer keyword phrases, so you want to make sure to work with those. You have the same cold traffic and then retargeted traffic, sales funnel or marketing funnel, inside Google as well.

And then we finish it all up with email. They see the banner ads that are based on what they do as they go through your systems. They see the banner ads, but then when they opt-in for the lead magnet, they get emails about the webinar registration. When they are opt-in for the webinar, they get emails about the strategy session. On the same path that they’re seeing through banner ads, we make sure they’re moving down that same path in email as well.

It’s a cohesive effort. Now, this is a pretty intricate growth plan. I mean, you have your free content upfront. You have your paid traffic on the backside, your paid traffic promoting the live stream. So there’s a lot to think about and a lot to roll out here.

If you have any questions at all, go ahead and go to doneforyou.com. Fill out the little form, or you can go straight to setting up an action plan call with the team. It’s doneforyou.com/start. Now, this rollout plan can be intimidating. There’s a couple of things that you need to just be aware of and think about.

The first is, the primary piece that kicks this all off is the live streams or the videos. You, as the subject matter expert, as the expert, as the specialist, nobody can create the content better than you can and if it’s a five or 10-minute video that you deliver live through Facebook or LinkedIn or whatever, then you’re able to really connect with your end-users, your prospects.

The rest of this falls out of that video. Get your video transcribed so you will have content. You just literally embed the content in a blog post and then paste the transcribed video, and then everything that happens from an ad standpoint after that, there’s the boost button inside the Facebook page.

If you want to be more intricate, you can kick into the ad manager and actually set up the audiences and everything else. Take a little bit of action and it will tak you a long way. Organic traffic, you’re going to end up getting some search results that way, you’re going to get likes, comments, shares. People are going to share your content with other people, so you’re going to pick up some good viral growth that way.

You’re not going to get 22,000 shares because you said something witty on a live stream. At the same time, you’re going to be impacting people that you don’t know you’re impacting. You’re going to be helping people that you don’t know you’re helping. And that’s the point of this. That’s the point of organic traffic. That’s the point of literally showing up and doing what it is you do. Yes, you want to grow your business, but you want to make a difference, you want to make a change and a transformation. At the end of the day, that’s why we all do this shit.

If you need help, go to doneforyou.com/start. Make sure to download this growth plan. Just throw this in the comment section again. Tomorrow we’re going to be talking about something else cool. I’m not real sure. If you have any questions, go to doneforyou.com/gsd, and I will talk to you soon. All right, thanks. Bye.

The post Best Strategies for Content Marketing Funnel appeared first on Done For You.

If you thought SaaS email marketing has become a thing of the past, think again. According to statistics – for every $1 spent on email marketing companies the ROI comes out to be $38!

You can see for yourself why email marketing should still be part of your business marketing strategy. But just in case you are unsure of how to utilize the power of email marketing for your business we are going to share some simple tips on the topic.

Let us get straight to the win-win SaaS marketing tips you need to grow your business...

Use the power of words

It is quite obvious that when we are talking about emails we are talking about written content, and, this is what you need to focus on. Creating powerful emails requires more than just using clever words, it requires expertise.

Do not simply go with a predefined template when creating a SaaS email marketing campaign for a new product because it’s a bit too obvious for the readers to figure out. It leaves the impression that you don’t value them because you didn't even take the time to write the email. Instead, try to personalize your email marketing campaigns so that the users feel valued.

Be short, concise, and crisp when drafting your email messages. Rather than putting long stories, stick to what needs to be said in the minimum possible words. Let the email do the magic!

If you’d like help crafting your email copy, make sure you check out Scriptly’s Autoresponder Engine.  There are 28+ complete autoresponder campaigns already loaded up for you there, and you can start for free! With 72 days worth of email messages already inside Scriptly, you will never run out of ideas for your SaaS email marketing campaigns.

Set the frequency right

One of the biggest mistakes businesses make with their SaaS email marketing endeavor is bombarding the customer with the same boring emails, over and over. They shoot out too many emails without any plan or strategy and end up losing the customer forever because they overwhelmed them.

If you don’t want to be part of that league you need to set the frequency of emails right. For instance, sending one email per day is considered to be the best in terms of getting the users to act on the emails.

Therefore, it should be obvious that you need to create the right campaigns and automation that'll fire up your email marketing for SaaS growth, in a way that entices the customer to read them, rather than letting the emails go in the spam folder and then deleting them.

A/B test

One easy way to figure out what has proven to be the best strategy for you in terms of SaaS email strategy and email marketing can be A/B testing different email campaigns. A simple change in the subject line could save you thousands of dollars by increasing the click-through rate.

Test for colors, graphics, subject line content and whatever design elements you can change in order to figure out the right combination of things that work for your SaaS business. After all, at the end of the day it is putting together all these elements of an email that are going to be needed to create an impactful result.

It’s not just about using the right words – you need to stick to the right word length as well; over-lengthy and extensively promotional emails have become obsolete. You need to create actionable emails with minimum content and the right blend of graphics so that it captures the eye of the users. A rule of thumb to stick to is to keep the length of the email under 130 words. This has been tested to be the most effective word count.

P.S. – don’t forget to use the right call to action words in the email to make it enticing.

Follow up

Not following up with customers, but instead assuming they aren't interested, is a huge mistake businesses are making with their email marketing campaigns.

A gentle reminder that you are here to solve their problem can be the best way to swoop them over towards your business. Rather than leaving them in the middle of the sales cycle, continue to follow up with them with different emails that guide them on the sales path.

Keep popping up in their inbox with reasons they should be enticed towards your product/service. This will serve as a reminder that you are there to solve their problem, and you never know when they might turn out to become your most loyal customer.

But by all means, consider the importance of timing when sending follow up emails.

The most successful time is to wait at least 7 days in between emails. But never fear, you can A/B test that as well to see which timeframe works out for your business the best.

Automate

Ready to walk the extra mile? Use email marketing automation to put your follow up emails and drip campaigns on autopilot.

Effective email marketing for SaaS companies is all about sending the right message to the right person at the right time.

With the right email marketing automation software, not only can you do email marketing for SaaS companies 24/7 without having a dedicated person to do it, but also you can customize your email blasts to take into account the customer segment or stage of the buyer's journey.

If you’d like a hand in getting an automated email campaign or a sales funnel set up, schedule a call and we can work through it!

Proofread thoroughly

Poorly written content leaves the worst impression; it shows your lack of commitment towards the customer. That is NOT the impression you want to leave.

This is the reason you need to make it a point that the email is thoroughly proof-read before it is being sent to the customers. You cannot afford to make any silly grammatical or logical errors in the content of the email; you cannot afford to leave a bad impression.

At the end of the day, it’s all about making a spectacular first impression. You cannot expect an email with mistakes in it to make a good impression, but you can bet on it driving potential customers away.

Keep experimenting

Simply put, email marketing is all about trying to come up with new ways to garner more sales. In order to achieve optimal sales with email marketing, it is imperative to keep coming up with innovative ways and new email marketing ideas to wow your customers.

Continue to experiment and you may find that idea which might prove to be the best time and resource investment you could ever make. After all, it is only by experimenting with different styles that you will be able to find the right combination that works best for you.

Before you go, remember that…

Remember, there are more than 2 billion active email users throughout the world, a large chunk of which may already be interested in your niche. By using the power of words and creating an impactful email marketing strategy for your SaaS business, you can eventually sell your product efficiently, entice potential customers and take your business sales to the next level.

But for that to happen, you need to focus on email marketing as your go-to option. Are you ready to do that? If the answer is a yes (and there is no reason for it to be anything else), then get going with the creation of content; write your emails in a way that you will make the customer fall in love with your SaaS business!

Video transcript:

Today I want to talk about email marketing tips for SAAS businesses or email marketing strategies for SAAS businesses.

Now, SAAS is a very different animal than what a lot of people realize. And we have launched six SAAS offers for ourselves internally, and then we've launched many for clients.

It's just a different wheelhouse than digital products or coaching offers or consulting.

The business model in digital products, coaching, consulting, all of that is basically you're selling promises, you're selling features and benefits.

When someone is buying this course, joining a coaching program, signing up for this mastermind, they are going to be able to transform their life into x, y, and z.

With SAAS. you're basically selling solutions.

So the solution, therefore, is you're able to do this faster, cheaper, quicker, you know, less, with less headaches, you know. So you're selling those features and benefits you're not you're not necessarily selling or promising those end results, what you're selling access is what you're selling.

So your email, just these, these take on a different tone. I mean, depending on what you're selling, you're you're using an automated webinar, you're using demo calls, you're using, you know, sales pages that have a 14 day free trial or a seven day free trial, you might be selling annual.

So there's a lot of different ways that you can go about selling, you know, but the language that you're going to use in email marketing, you want to always step them through the funnel, step them through your funnel. So when you know everything is kind of getting them to take that next action.

They hit your website, then they opt-in for a demo, they opt-in for a free report, they're becoming a lead. And the only thing you get is their email address. So what the next action that we want them to do, we want them to then take a step, take the next step with our company, we want them to show up to book a call, you know, in our calendar, we want them to apply to become a member or a customer, all of the email needs to be geared towards those things.

We want them to take the next step, once they sign up for the demo call and actually attend the demo.

Then we want you know, the email messages to reflect actually becoming, you know, a paid customer after the 14 day trial after the 30 day trial, whatever, you know, or if they are, you know, they're in the software, they're in the platform.

We want to send them videos and send them reminders and send them training and tutorials on how to get the most out of the software online. on, you know, all of the onboarding things that they need to be aware of, in order to, you know, take make best use of the software.

The interesting thing was asked to is because it's a monthly business model, usually your email should be coinciding with their rebuilds, you know, so you need to deliver some serious value.

If you have a 14 day trial, you need to deliver serious value on day 12. And day 13. You know, so because they're opening their email, they might be logging in.

They know, they probably have written it down in their calendar when the trial is up, and they've probably written down in their calendar when their first rebill is going to be a couple days before. If you notice, if you like, questioned the support department. You almost every single SAAS company we've worked with about 28 days into the rebuild two days, two days before the rebuild. Except to go, then they get a flurry of unsubscribe on subscription requests or cancel requests.

It doesn't seem like that because everybody's rebuilding it a different day. But when you actually look at it, you know, everybody is always dropping off, you know, with two days or one day left of the rebill. So in, you know, I don't, in my calendar, have recurring reminders of when I'm going to get billed for things, but I know a lot of customers do that.

So give value whenever you're about to rebuild them. Some of the other you know, some of the other ideas, thoughts, split test, your email split test your subject lines, the biggest, the biggest driver of email is the subject lines themselves.

So you want to make sure that those so you're split-testing subject lines, they're opening those subject lines, you want to have good solid follow up campaigns whenever we work with a client, we always pre-plan the first 30 days of email that's going to go out to a client, depending on what they do, you know, so how do we get them to go from a prospect to like a demo lead to a paying buyer?

And then how do we keep them, you know, in the mix long term, so it's something you're going to want to think about.

Automation is also something you're going to want to do. One of the best ways to automate is is based on URL pageviews.

So if somebody goes to a page, like let's say they log into your software dashboard, well, then they should be removed from all prospect campaigns and put into your onboarding campaign immediately. You know, or if they sign up as a member, if they sign up for a coach for a call, you want to remove them from all prospect oriented campaigns because they've progressed past that level.

So always think of the hierarchy that is sales in your email. You want to proofread emails I mean that's I make all kinds of mistakes with my emails but whatever and then make sure you keep experimenting, you know so those are some of the quick tips on in quick sales psychology and strategy you know things when it comes to email marketing for SAAS platforms.

If you have any questions at all go to https://doneforyou.com/start/, fill out that little form, schedule a call with me and I'd be happy to go through and put together an action plan on your you know, for your business, and I'll talk to you soon.

The post SaaS Email Marketing Tips That Generate Great Subscription Revenue appeared first on Done For You.

When I started my first blog, I relied 100% on website ad networks.  I needed to find out how to monetize your website with ads because I didn't have products or services to sell...

And it was a challenge trying to find the best ad networks for small publishers - even though I didn't know what a 'small publisher' was then!

I had given up my Pepsi truck driving gig and had no idea about getting traffic or affiliate products, so I did what anyone with a site does...

I posted ads all over the place!  I was trying my damnedest to monetize website traffic, the little bit of website traffic I got at the time, with ad networks.

I only had about two people a day coming to my site, so I surely didn't make too much money...  But the few bucks a day added to my first check from Google!

That was a big day.  I still have a picture of it...  Check out that date!  2006!

Since then, the internet and blogging have grown up a lot.  Rather than a few ad networks that'll pay you on a CPM or CPC basis, there are hundreds of good ones...

There are what are considered the best ad networks for advertisers...  We do a lot of advertising nowadays!

And there are lots of ad networks for publishers that pay well.

As you'll discover in the video, very few of the ad networks will pay you more than if you had your book, course, digital product, or offer!

Now, monetizing your website makes our job of wading through the mess a little more intense, but don't worry.  This post will cover how to make money from your website without affiliate products or selling your stuff!

If you want to learn how to sell your stuff, we wrote an entire book about it.

We're also going to trudge through a bit of the 'process' associated with displaying ads on your site so you know how you will get paid by these networks...

What Are Ad Networks?

Ad networks are the collective watering holes of Internet commerce...  Inside an ad network, you'll have an advertiser and a publisher.

If you're familiar with a lot of our other work, our Axis CRM Project called Triggers, you know that we talk a LOT about being on the advertising side...  You know, getting traffic...

Now, take everything you know about advertising - and flip it.

When you're a 'publisher,' you're offering space on your website or blog that advertisers can use!  That means ads will be in your sidebars and below your blog posts about other people's products.  Some of them might be affiliate products.  Some of them might be retargeted ads.  Others might be ads for digital products or physical products.

We don't care what's being advertised...

Why?  Because we get paid in one of two ways...  CPM or CPC.

CPM vs. CPC

Two terms you've no doubt heard a lot are CPM and CPC.

• CPM - Cost Per Thousand Impressions
• CPC - Cost Per Click

Usually, you get paid one of two ways...   Whenever someone clicks an ad on your website or views an ad.

Nothing needs to be sold.  You don't make a commission or anything like that.  Very simply, you get paid by a click or a view.

Different ad networks have other parameters; some even pay out when either event happens...

Which brings me to my next point - how much traffic do you need?

Unique Visitors Are Crucial

The best ad networks are the ones that cater to big-traffic websites...  Think 500,000 or more visitors a month.  Some may argue that if you're getting that much traffic, generating revenue shouldn't be a problem.  I agree.

There are a handful of website owners out there who buy traffic for 9 cents and then make 15 cents on all the ads that are viewed.

That, my friends, is called Click Arbitrage.

You pull someone into your website, have them go through a slideshow (where they have to click next), show them pictures of "36 Dirty Jokes You Forgot As A Kid," and make a small fortune.

If you're just getting started, though, or only have a few hundred or thousands of visitors a month - that's still cool.  There are plenty of ad networks you can plug into.  Sometimes, the networks that accept anyone don't have the best offers or deliver the best experience for your readers...

It's up to you who you want to work with!

Now, I know you're asking yourself, what's better?  Selling affiliate products or my products OR simply posting content only and showing display ads?

What's Better - Selling Or Showing?

Now that you know about ad networks, how you'll get paid, click arbitrage, and the types of traffic some of the networks expect, we get to the heart of the matter.

Should you be plugging in banner ads or not?

The truth is that running banner ads and giving your traffic and impressions away has a cost to...  Sure, you'll get a check from the ad network, but is it worth it?

If you have a product or service you've created and you're selling on your site, then probably not.  Using that ad space, you would have tied up with an ad network, which is perhaps better served in promoting your stuff!

However, if you're an affiliate marketer (selling other people's products) or currently don't have any revenue model set up, ad networks are a great resource.

Generally, you'll make far MORE money selling your stuff, but there are a lot of things that come into play.  You must concern yourself with sales copy, webinars, merchant processing, email autoresponder copy, and hundreds of other things.

Sometimes, setting aside a portion of your website for banner ads is easier!

Choosing The Right Ad Network

Choosing the right ad network is essentially a matter of personal preference.  When you're getting started and don't have much traffic to offer, you'll find that the networks are a little cumbersome.

Chikita doesn't have great payouts.  Bidvertiser and Clicksor 'feel' weird.  They don't have the best advertisers, so they don't have the best ads...

It would be best to balance what you're going for with your brand and what you give up in allowing ad networks to post ads you don't directly control.

I've worked with many networks across the hundreds of websites I've owned and countless clients I've worked with.  Some are great.  Some, not so much.

Impression Stacking

There's a trick to ads, especially when you aren't trying to build a brand, that works every time.  I refer to it as Impression Stacking.

That is where you post ad groups from different ad networks, stacking payouts from each network.

When you get one new visitor, you're getting credit for that visitor from 4 or 5 different ad networks!  If you were wondering how the Click Arbitrage guys are doing it - that's how!

For each page a visitor hits, the ads reload, and they get another impression in each network!

A simple, genius model lets you stack up some considerable payouts.  A warning, though - not all ad networks work together!  Google doesn't play well with others...

Here Today.  Gone Tomorrow!

Over the years, I've seen many ad networks come and go.  One of my FAVORITE back in the day was Text Link Ads.  An SEO company bought them up, but at one point, they were paying me $1200 a month for a small block of text ads in my sidebar.

When you start your blog, that's big money for letting a company sell a few links on your sidebar!

My point is this: ad networks come and go, so it's always essential to keep your eye out and test diligently.  Try out new networks, and if you get better payouts, make the switch permanent!  It's nothing personal.

So now, let's talk about 7 of my favorite ad networks - ones I've used - that have withstood the test of time and grown through the years.

7 Ad Networks You Should Be Using

Most of these networks have been around for a long time, requiring next to no traffic to get started.

Also, they offer highly competitive payouts, and they've got technology that makes including them in your site less of a pain, both from the implementation standpoint and the 'what ads are you going to be showing my people' perspective.

1: Doubleclick By Google

Owned by Google, Doubleclick is by far the most prominent advertising network. It has access to the world’s largest pool of advertisers paying the highest CPMs.

It’s the premium version of AdSense, but this isn’t one of those dinky little upgrades. Ad Exchange is a real-time marketplace that works perfectly with Google’s DoubleClick for Publishers.

It’s a platform interconnecting advertisers, publishers, and networks that allows publishers to set the rates at which they want their inventory sold. If it can’t be sold at the premium price you select, it will be auctioned off in Exchange, and the highest-paying ad will be served. Google Ad Exchange has an 80% publisher revenue share.

2: Google Adsense

Adsense is by far the most well-known network, and most agree that their ads tend to perform the best but work better on sites relating to specific niches.  Maybe we'll post an article on the top-paying Adsense places...

You can choose from all sizes, text, or display ads and customize your ads (colors, font, etc.) to a point. They pay once a month via direct deposit or mailed check; you have earned at least $100 to qualify for a payment every month.

3: Buy Sell Ads

I like Buy Sell Ads for many reasons - one of the most prominent being that I remember when they started, and I've watched them grow.  When they started, I was one of their very early entrants with a few of my sites.

When they started, their premise was that they made it easy to sell banner ads on your site while they took only a tiny portion of the proceeds.  Now, they're working with huge and small publishers and advertisers alike.

They pay right to PayPal and are as dependable as the day is long...

4: Media.net

Media.net is the ad network powered by Yahoo! and Bing. Their ads look different because they’re just these little colored keyword blocks. Media.net works to ensure that the keyword blocks blend well with your site — they will often use the same color scheme. These ads complement Adsense ads very well, mainly because they look very different. Media.net pays monthly with PayPal, but like Adsense, you must have met that $100 minimum in a month to get a payment.

5: AdThrive

AdThrive displays family-friendly ads, plus they set up DFP (Double Click For Publishers) on their ads once installed on your blog. These are display ads, and once you sign up, they will analyze your site and tell you where they think their ads will perform best. Then, they go in and do all the setup for you. AdThrive pays monthly with direct deposit.

6: Advertising.com

An AOL platform, Advertising.com, offers you CPM and revenue share ads. Its rates for CPM ads are pretty impressive, but if your website has a high CTR, then its RevShare ads can be the ideal way to monetize your blog and rake in a lot of money.

The platform represents 92 of the top 100 Ad Age-listed advertisers. Getting approved is tricky as AOL only accepts websites with monthly traffic of 500,000 or more.

You can start getting paid as soon as you earn $25, and payments can be withdrawn through a cheque or wire transfer.

7: Criteo

Criteo has quickly gained traction and become a top earner for website owners and bloggers. With over 740 billion ads served in 2014 alone and an impressive 7800+ global advertisers, Criteo is placed perfectly to offer website owners ads with high CPM and excellent conversions.  Plus, they're putting a significant emphasis on machine learning and mobile...

Criteo sees an astonishing 96% renewal of service agreements by advertisers due to its ability to generate more significant revenue for its clients.  This effectively translates into more earnings for publishers who regularly benefit from more significant gains than the competitors.

8: RadiumOne

RadiumOne pioneered social media as an advertising tool and is a viral CPM ad platform that you can use to monetize a wide range of content. It works with texts, images, and video content and is optimized to target desktop and mobile users.

Payments are made every second week; you must earn $100 to be eligible for a payout. Once you start generating revenue through RadiumOne, you can request payment through PayPal, wire transfer, or a check addressed to your name.

9: Technorati Media (Synacor)

Professional bloggers prefer Technorati (just acquired by Synacor), which has a vast network of ad publishers who use the platform. It is also the world's prominent social media ad network and is perfect for websites that get a lot of traction on social networks.

They are a reputed ad platform and offer highly targeted ads, which are also great for increasing clickthrough rates.

When you serve ads through Technorati, you must maintain exclusivity, which may be a deal-breaker for some. If you get a lot of visitors, but AdSense isn’t working for you, then Technorati can be the perfect alternative.

10: Adelaide

AdBlade lets you publish ads for paid content for some top brands on your website. The product's niche makes it a lucrative market to tap into, and you get a high CPM rate for your efforts.  AdBlade also caters to the needs of several, so finding ads your audience will like is more accessible.

With AdBlade, your website should generate a minimum of 500,000 visitors per month to be accepted, which is too exclusive if you're starting...  For those who do qualify, they will be displaying ads on websites like Fox News and Yahoo! and getting paid very well for it.

Payments get credited to your PayPal after 30 days if they are over $100, and you can run AdBlade ads alongside AdSense without any problems.

Video Transcript:

In this video, we're going to talk about ad networks.

More specifically, how to monetize your website without selling affiliate products and your stuff without selling your services, creating content for your website, getting traffic to that content, and then monetizing it through advertisers.

And this was the very, very, very first thing I learned to do when I first started blogging, like in 2006. So basically, what I did was I had a website called JDs blog, and I posted fucking nonsense to it.

Looking back, you know, it's like there was no structure. I just wrote about whatever I want it well; I guess that's blogging, though. So whatever.

But I remember writing about all kinds of crazy stuff. I started a podcast back then. I got like 60,000 downloads because there weren't any podcasts out there. I had no idea what I was doing. If I had known what I was doing, I would have lit the world on fire, but I didn't. So there's that.

But I monetized my little traffic; I started getting into these ad networks, where you posted a banner ad to your website in the sidebar or the pages or the header or whatever.

And whenever somebody clicked that ad, or whenever that ad impression that ad was served, like the page, loaded in the ad was served, then you make a buck or 12 cents, or eight cents, or four cents or whatever, you know, there's some monetary value for that thing. So the very, very, very first check that I got back in 2006 was for $103 and 53 cents. And in the blog post here.

There's a picture of it. But that was a big day because Google bit was paying me, Which was huge, anyway.

So, what are ad networks? Well, ad networks are they work as the middleman. So basically, an ad network has two two sides to two different. It's a platform; they have two sides to their business: the advertisers on one and the publishers on another.

So advertisers get to come in and pay the network money to get traffic to their websites, then, you know, their pages and everything else. And everybody has their secret sauce.

You know, some of them are banner ads, other ones are retargeting of ads, and other ones are in-text links and whatever. So, if you're an advertiser, you understand the advertising side of this coin.

The publishers are the people who have a website and have traffic and content, and they're looking to monetize that traffic. They don't necessarily have anything to sell. They are 100% lead, pleased to have somebody on their website, clicking an ad, and then going off to an advertiser.

So they're happy with that because they usually make some form of money, whether a couple of cents or a couple of dollars. So, these ad networks bring together the advertisers and the publishers. And that is their business model. They keep the money in the middle. So, as you can expect, the largest ad network is Google. I mean, Google has a couple of different variations of, you know, their ad network. So there's a double click, and then there's Google AdSense.

So Google AdSense is the version where a publisher can go in and sign up, you know, with Google AdSense being approved, and then put a block of ads on their website. And those ads are served based on the keyword phrases in those blog posts. The other side of AdSense for us advertisers is AdWords.

So AdWords Well, it's Google Ads now. But it won't ever be Google ads to AdWords to me. Um, Google AdWords is for advertisers, and AdSense is for publishers. If you want to go and pay money for traffic, you go to AdWords; if you want to go and put banner ads on your website and get paid for those, you go to AdSense, two sides to the ad network. There's another one called buy-sell ads; they were really in their infancy, you know, years and years ago.

When I first got started online, I remember when they, you know, it used to be, you know, $5 a month, and you could get a banner ad on a website, which was super awesome, you know, so then there's some other there are all kinds of different networks, and they tend to change hands every once in a while.

You know, so in the blog advertising.com is one of them criteo Radio One, there's lots ad blade, you know, every once in a while they merge, there are new ones that come out.

But by and large, they serve the same purpose. And that purpose is to, you know, to marry up advertisers and publishers and make money in the middle.

There are so many Dunphy blog posts that there are many ad networks you can click through and look at and check out and see which one works for you. But there are a couple of things that I want to talk about when it comes to ad networks.

That is important. So, the first is CPM versus CPC. CPM is your cost per thousand impressions. So that's you make, you know, $1 per thousand times that that page loads that ad loads. So it's a lot of traffic and not a lot of money. There's also cost per click, like what Google AdSense is.

So, the cost per click is that you don't get paid every time the ad loads, but you get paid every time somebody clicks the ad. So it depends on how much traffic you're getting, what kind of quality of traffic it is, you know what is going to end up paying you out the best, but you unique visitors, unique visitors are crucial.

So, the best ad networks cater to websites that get a lot of traffic, like half a million monthly visitors. So the best and the best payouts, the best ad networks are going to, you know, hop on board. Suppose you get a lot of traffic. If you don't, then they're still, I mean, you can still run Google AdSense, but you're just not going to get that top-tier placement, you know, from ads.

And really, the age-old question is, Do you want to create your own products and services and sell your own thing? Or do you want to put ad blocks up and sell somebody else's or get paid to advertise somebody else's thing? I 100% wholeheartedly think that you're going to, you're going to go, you're going to make a whole lot more money if you use the impressions and the eyeballs and the traffic that you get daily to promote your products, your services, you know, whether that is an ebook or a digital course or, you know, a coaching offer consulting offer, or, you know, just having five clients that you do, you know, kind of distance remote coaching with, you know, you're going to make a lot more money that way, serving a relatively few amounts of people.

Then you're going to get publishing content blog posts, after blog posts, you know, day after day, and, you know, hoping the banner ads will pay the bills. I mean, you're going. It would be best if you had a lot of traffic. You can make five and six figures a month with 10,000, 10,000, 12,000, 5,000, and 6,000 visitors monthly. If you're selling your products and services with banner ads, you will be lucky to make 100 bucks a month with that kind of traffic.

So it's just something to think about, you know, with affiliate products, it's even much easier to make more considerable money not as high you're not going to make as much Won't you will you could. Still, you're probably not going to make as much as if you had your products and services, but affiliate Commission, you know, will still pay about under the banner networks, you know, your ad networks.

So it's just something to think about how deep down the rabbit hole you want to go. You know, if you have your products and services, you got to fill those, you know, you're going to have customers and clients and support and, you know, sales and all that other stuff. If you sell affiliate products, you don't have fulfillment and support and all that stuff, but you do need traffic and marketing and all of that, you know?

Whereas if you have a website that you sure you can, you know, hope for a viral video that gets you, you know, half a million or a million visitors a month or whatever, is it going to happen? Probably not. But it could, you know, so it just depends on what level you want to play it. I hope you like this video; subscribe to future videos and click the like button. That would be awesome.

SaveSave

The post Unlocking the Potential of Top Ad Networks for Online Income appeared first on Done For You.

TRANSCRIPT:  Hey, what's up? This is Jason Drohn and today I want to drop the hammer on something that it needs to happen. In your business in order for you to sell more in order for you to get traffic and for that traffic to know, like and trust you and pull out their credit card and buy something then there is something that needs to happen and this is it. People expect you to have a blog. They expect you to have your static pages, and your homepage, and your landing pages, and your lead magnets, and your webinars and your videos, people expect that. They expect you to have a YouTube channel setup or and a Facebook page set up. They expect that and if you don't have that then you get burned. I mean they just go to the next person who does that they actually can feel comfortable with and when you don't have content there's not enough to consume.

Outside of selling your one offer you have nothing to link to which is boring. I mean if all you have is a webinar and you pitch on the webinar and you have five days worth of email and that's it what else are you going to talk about? Are you going to send them an email about nothing? The latest YouTube cat videos? You need to have content so you can continue building a relationship with that customer.

All right. So people expect that you have blog posts, and lead magnets, and reports, and videos and things that they can use, and read, and look at that, even people to talk, to even conversational chat widgets on your website, people expect that stuff. People expect that you're going to make that stuff available for them in order for them to buy, they expect it. There are no two ways about it and you need to have content. You need to have these things called content-based assets that we talk about in the rest of this site, we talk about in form and formula and they are things like webinars, and reports that you can give away for free, and videos, and YouTube channels, and Facebook pages, and all of the things that are just literally a pain in the ass to create. They are what will determine how successful you are in your business this year, next year, next five or 10 years.

I get that it takes a lot of time. I get that it takes a lot of money to have somebody create that stuff but if you're serious about being in business then it's something that you need to literally wrap your head around. I mean you got to get into it there are no two ways about it. You need to write for your target market. You need to write for your prospect. You need to get in and give them stuff that they are going to be interested in that they are going to attribute to you as the expert. You want to give them tools and strategies and thoughts. You want to be a thought leader really in the marketplace for them in the silo that you in this prospect sit in you want to be their leader that's all there is to it.

So create content. If there is one thing that you just absolutely have to do in the future of your business is creating blog posts, creating content, getting into it. And whether it's you recording videos, or you writing blog posts, or you paying an outsourcer to write blocks of 10 articles at a time, it doesn't matter what it is you just need to get it done. So if you have any questions at all then, by all means, contact my team. If you'd like us to put together an action plan on the things, the content, the sales funnel, all that stuff that you need to implement in your business, click here to set up a free strategy session with my team and I!

The post Your Tribe Expects Content appeared first on Done For You.

TRANSCRIPT: Hey, what's up? This is Jason Drohn. Now there are a lot of different ways to create content for your videos and for your blog posts and for your courses and your offers and everything else. But the one that I'm about to share a clip of is one of the most potent that I know of. So before spoiling, and I'm just going to kick you right over to that clip, and then we're going to come back and talk about some of the ramifications, summarize it. So I'll see you in a minute.

What are some of the questions that you normally get asked? When you answer your email in the morning and a prospect emails you or emails in, what is something that they are interested in? Now I find a lot of inspiration in those kinds of questions because I am on calls with clients all the time. I'm on calls, sales calls, all the time. I'm meeting up with people all the time. And we also get a lot of support requests and stuff into the website and everything else. So a lot of times, like whenever I get asked a question, I think how can I create a piece of content that will live well past my answer? Or how can my team create a piece of content that will live past their answer so we don't just solve this problem right now, but we solve this problem for years and years to come. As long as we remember what the URL is, like where that video or that blog post or that PDF or whatever's located. So in fact, we actually have like little cheat sheets of links that all of us will use or send out because there was something that was created in the past that is still used to help somebody solve a problem.

So whenever somebody emails me a question that I haven't necessarily addressed in some sort of a video or anything, then I usually will address it that way. And then I'll send them a link. Works out pretty nicely that way. And it's content that lives forever. It gets ranked in the search engines and everything else, plus videos, pretty easy to do, stuff like this.

Alright, so questions by and large are one of the primary drivers of content in your business. And not just like free content, but like paid content. I cannot tell you how many times I've tried to get creators to survey their list and simply ask what they want to learn more from. In fact, one of my very, very, very first products ever, I spent a weekend. I put together this PDF. I gave this PDF away for free to a friend's membership site. And all of a sudden I got like 200 or 300 downloads. It was like two, yeah, it was like 250 or something. But I got quite a few opt-ins to my list. And it was the first major kind of digital marketing success I had that was purely digital marketing. There were reports or products or whatever. So it was a really, really big deal for me.
Well, that week, the week following all of those downloads, I turned around and surveyed the list and said, hey, thank you so much for downloading the report. Now answer these three questions for me. What did you like about the report? What didn't you like about the report, and then what would you like to learn more about?

So the first question, what did you like, basically showed me where I did a good job. The second question, what didn't you like, showed me where I could improve? And reading some of that, some of those was particularly difficult, but still, I needed to face those challenges and overcome them in order to become a better writer, a better content creator, a better product owner, a better business owner.

And then the third question, what do you want to see more of, was really kind of that foot in the door that said, hey, I'm not done creating yet. What else can I teach you? What else can I show you? And it's also a way of asking if I was to create this, would you buy it again? Do you know what I mean? So what ended up happening was I got 80 or 90 things that the questions that people wanted to, they wanted me to flush out for them. They wanted me to answer for them. So what I did was I went through and put the questions together in certain buckets. And then I created every question I recorded a video, kind of like this, but it was screen capture video, and video was still pretty new. I mean this was 12 years ago, or no, 10 years ago ish. So, but I ended up creating content for addressing each of those questions. And then I sold it as a course. And I gave access to this course. Well, I didn't give them access, but I gave them a 50% discount on this course for the first seven days because they helped me build it. Do you know what I mean? So that was my first big digital product win. And the only way that I would have gotten it is if I surveyed this list if I surveyed this audience.

So questions are your most powerful content creation tool. Get answers to questions. Create the content that those questions ask or that those prospects ask for. And then give it to them, sell it to them, and you will be on your way to selling a lot more coaching, consulting, digital products, whatever. But always ask the right questions, and you can create content for that.

If you're the do it yourself type, and you have a team, and you want to learn about putting a sales funnel together in your business, click here to discover the formula for creating conversion-centered sales funnels...

And if you would like us to look at putting a sales funnel together for your business, designing and architecting that sales funnel, figuring out what the offer should be, figuring out, writing the sales copy, writing the email copy, all that stuff, click here to book an Action Plan call!

The post Getting Content Marketing Ideas By Asking The Right Questions appeared first on Done For You.

Truth be told, trends can change and consequently shift the content tides, too. But certain rules of thumb remain relevant no matter the era and no matter the industry you come from. Your brand will benefit from those bits of content wisdom, so add them to your marketing strategy if you’re looking to boost your website traffic with the help of stellar content. Here are a few key tips to keep in mind. 

Do your homework regularly

What does your audience enjoy the most? What kind of content has earned you the most website visits so far, the best click-through rates, the best conversion rates? Where does your audience share your content? Where do your competitors post their most successful pieces? What kind of content do they focus on – images, infographics, blogs, videos? These and many other questions are essential to any thorough research effort on your part, or at least they should be. The extent to which you’re willing to learn is the potential of your actual reach because the interests of your audience and the success accomplished by your competitors are two of the most relevant factors to keep in mind.

While most brands do their research once, at the beginning of their campaigns, most fail to go back to the drawing board regularly and tweak the numbers based on changing trends and user preferences. Be one of those brands and go the extra mile. Conduct ongoing analysis and research to support all of your content output, and you’ll be able to produce the kind of pieces your audience will enjoy.

Give your content a visual edge

Did you know that brands that use infographics can help grow traffic 12% faster than those who don’t? The very same research, nicely summed into an infographic by the way, shows that these brilliant formats are 30 times more likely to be read than their text-only counterparts. We are very visual by nature, so brands need to use this quality of ours and appeal to our senses when delivering relevant content. When you want something to capture your reader’s attention, get them to click on a link and read more, and educate them, you should aim for something that combines informational text with descriptive visuals.

When brands don’t have the capacity to do that on their own, they can collaborate with professionals such as Infostarters whose expertise focuses precisely on delivering visually appealing content that your audience will gladly consume. Diversifying your content with visuals is a powerful way to communicate your values, educate your readers, and ultimately drive more traffic to your pages. 

Make your content valuable

Creating content for the sake of sticking to a schedule is pointless when you’re not giving your audience something of relevance to consume. While content used to be predominantly promotional, your audience today needs to get actionable tips, valuable advice, and information, and freebies in the form of content (think: e-books, brochures, coupons), that will inspire them to come back to your site for more. The same applies to the content that’s just meant to entertain, that alone gives your content a purpose. 

When you decide on the volume and frequency of your content needs based on what your audience prefers and responds to, you can determine what kind of value you will provide. Anything from evoking an emotion, getting them to sign a petition, donate to a cause, all the way to actually applying a piece of advice makes your content valuable. 

Optimize your content

Simply put, keywords matter. When you want to get ahead in a densely-populated industry brimming with other brands to compete with, your content needs to scream relevance. For search engines to even consider to put your content towards the top of the results page, you need to optimize it in accordance with the most relevant parameters for your industry. From the length of your articles, the quality of your images, the headings, titles, meta-data, all the way to adding quality links that lead to authority sites (as well as your own), many SEO factors can make or break your entire content output.

This should make its way to your research phase and allow you to keep your content data-driven and search-engine-optimized. Continuously refresh your existing content to match current trends and requirements, because algorithms change, and you need to avoid penalties if you want better traffic.

To sum up

Shareable content doesn’t mean following one and the same cocktail recipe for years on end. It means learning what your audience prefers and what search engines approve of, adapting to new trends, and leading the way in delivering value. Start driving more traffic to your website by creating content to fit these essential parameters, and you’ll have your basis for further creativity to skyrocket your brand presence.

The post How to Create Shareable Content that Will Drive Traffic appeared first on Done For You.

When developing a content strategy, smart marketers & bloggers know that content marketing is much more than writing blog posts and sharing them on Facebook pages. When they set up their content marketing strategy they have specific targets and clear ways to achieve them. So why shouldn't you try to do the same?

Content creation is a big part of your overall marketing strategy and sales funnel...  And shouldn't be taken lightly. Don't just write blocks of text and expect visitors to rush to your website - take care of all marketing-related aspects.

Every website and online project are different but when it comes to developing a content strategy and overall content creation, you should always try to do the following:

• Create a visitor/buyer persona (your visitor's profile) and see what are they interested in.
• Put together a list of important topics for that persona.
• Write great content in a timely manner.
• Analyze the results and make changes.

4 Tips for Developing a Content Strategy

If your current goal is to increase website traffic fast to your website, content creation should be your primary target. Your content will spread out around your website, other blogs and social networks that bring you the most benefits. For example, if you're specialized in B2B services, you'll probably have more success with content targeted for LinkedIn rather than Pinterest.

How does your content help you get more targeted website traffic? Well, just adding text to a web page won't help you get more visitors - you'll need a strategy (like we share a few moments ago) and some content creation tips such as:

1. Create content that adds value

Except for a small part of your traffic (direct), the rest of your visitors want to find out certain things about your products or your project's niche. You should always focus on useful content so your visitors feel they get the information they are looking for and come again or recommend your services.

There are several ways you can create valuable content. You should always create a persona for your niche and build up a list of topics they would be interested in. This will be the core content of your website next to which you'll add fresh content.

2. Update your old content

Take a look at your existing content and see what brings you the most web traffic. By looking at your Google Analytics statistics you will be able to create a list of top-performing web pages and update that content (ie. content optimization). Content creation shouldn't only be focused on adding new web pages to your website but also adding value to your old blog posts.

Have a list of tips & tricks from a few years that is still bringing you a lot of visitors? Update that page so it will be relevant for your current visitors as well.

3. Feature specialists from your niche

One of the best ways to get more web traffic is to interact with experts from your niche and feature their content on your blog or social media accounts. You can choose to do the following:

• Interviews with experts
• Guest blogging
• Tagging them on Social Media

If you choose to feature their content or mention them on your blog, don't forget to add a link back to their website. Sometimes this will result in a mutual benefit, meaning that they will also mention you and send traffic your way.

When you interview experts from your niche, there is a high chance that they will share those articles with their followers.

4. Don't be afraid to try new types of content

Content creation shouldn't be just creating blog posts and sharing them on your social media profiles. In developing a content strategy, focus on delivering various types of content your audience can interact with. You can choose to start a podcast, a Youtube channel or use the new Facebook live video function.

Don't forget to analyze your content and see what works best for your project.

And if you'd rather talk with us about putting together your sales funnel for you, go here!

The post Developing A Content Strategy That Brings Traffic appeared first on Done For You.

Video content marketing is at an all-time high, with more kids (and adults included) wanting to be Youtube Stars than doctors and lawyers anymore.

People's attention to video has been always through the roof. It doesn't really have anything to do with what's on, we'll keep watching, and this happens because eyesight is our dominant sense counting for about 80% of the stimulus our brain gets. That's why television is the main source of information for so many people.

But things evolve. What we see remains the main way we learn, but the way we get our information has changed a lot over the past 50 years or so. Yes, television is still a huge thing, but with the development of mobile devices (laptops, tablets, smartphones) we have the opportunity to deliver our message to even more people, without paying enormous amounts of money to get on national television.

Having a video content strategy can make the difference between competing small businesses. One could spend a lot of money to get on TV but the other could take the better option - investing in video content marketing.

4 Tips to Jumpstart Your Video Content Marketing Strategy

You know how big Youtube is. You see how rapidly Facebook is developing tools and new ways for video content (ie. Facebook Video Ads). You read about small businesses going viral with the help with video and now you want to start working on your own little video studio and start producing great video content for marketing. Here are some of our tips for those who want to jump-start their small business' video content strategy.

1. Always do your research.

Don't get ahead of yourself. You should build a video content strategy, but first things first, you need to gather up data and analyze. Find out what's your target audience, what's your most selling product and how can you reach them.

If you're a local business, your video content marketing should be different than what another company who deals online should have. Be smart about the questions you ask and you'll get your answers.

2. Do it on your own vs. video marketing team.

Don't know if you should hire someone to apply the best video marketing tactics to your content strategy or if you should do it alone? It all depends on the size of your business. If you only have 2 - 3 employees and sell selected wine from your suppliers, maybe start your very own Youtube channel where you post wine reviews, tips, tricks and do your magic.

Don't worry if you won't get a lot of views at the beginning. You will improve your video content and those who are interested will find your videos entertaining.

The great thing about a video content strategy is that's always scalable. You can start small and then upgrade your video gear and team to make more professional videos.

If you're already a bigger business, then you should focus on hiring people who know what they're doing. Budget still low? Try to focus on students who study video marketing and production and those who still haven't made a name for themselves in the industry.

3. You don't need a fancy video studio.

At least not at the beginning. If you have a small business, there's a high chance that your budget is limited so make do with what you have. While doing this, you should try to focus on using your resources to get good lighting, sound and scenery.

Like I said before, if you have a really small local business, you should focus on getting your content online and then improve your performance. Always mix your video content with online written content.

You can read my other article on how to find untapped sources for great content.

4. Find your working video channel.

You may think there are two main video channels where you could share your content. That's not entirely true. Yes. You can make your video and upload it to Youtube or Facebook (and I'm saving the pros and cons for these on for a future article) but you shouldn't stop here.

More and more services start to show up and promote the video content marketing tools they have. If I was the owner of a small business I would do the following:

1. I would think of a video idea.
2. I would make the video and upload it to Youtube. After a few hours I would add a promo of it on my Facebook page directing people to my Youtube channel.
3. I would use other social platforms and apps centered on video such as Instagram, Snapchat, Periscope and Meerkat to promote my Youtube content (you can do this even when you're filming the Youtube video, like a promo or after the video is released to get in touch with your customers & fans for their feedback.
4. I would continue using the above video apps (Snapchat, Periscope, Meerkat) to promote my business and let people see what's happening behind the curtains.

You can jumpstart your video content strategy in no time at all. You just have to be smart about it, do your research, choose the best ideas for video content and the right channels to promote it. Start small and analyze after every step. Is your viewer & customer base increasing? Do you get feedback? Are you happy with the outcome of your video content strategy? Always ask these questions and you should be just fine.

The post 4 Tips to Jumpstart Your Video Content Marketing Strategy appeared first on Done For You.

Today, you're going to discover how to increase blog traffic no matter what niche or vertical you're writing in.

If you have an idea and transform it into a blog, that doesn't guarantee you success. It doesn't matter if the idea is unique and you're the first one to think about it. In the blogging world, there are some things you have to cross off your checklist to have a profitable and highly trafficked blog.

If the point of your blog is just to write stuff with no plan for the future, don't read any further, but if you want to get income from your blog and make it profitable, please go ahead and apply the following proven tips.

You may think it's easy to make a blog and start writing but that's not even half of your work if you plan to be seen as an experienced blogger with a valued opinion and a steady blogging income. This is a chapter from Blogging 101, containing tips for starting bloggers who want to achieve more and get rewards for their hard work.

6 Proven Tips On How To Increase Blog Traffic

You may see these tips as being easy to apply to your blogging strategy but you'd be amazed by how many people fail to even take them into consideration. Here's what new & trending bloggers should work on for a profitable blog.

1. To Increase Blog Traffic, Try To Be The Best In Your Niche.

More often than not, you'll start a blog for a hobby or for a niche you feel attracted to write about. In the other scenario you find a niche that can convert big time and you start a blog for the sole purpose of making money.

Either way, you have to do your research, learn and apply that to your blog posts. It may be easier for those who started blogging by following their passion but others shouldn't be too disheartened about this. People say you start an appetite by eating and I think the same thing can be said about writing. To some extent, you'll develop an appetite for writing as soon as you start doing it, even if it's not your hobby.

Being the best in a niche will help others see you as an expert in that field and they will recommend you to others.

2. Target Your Blog Posts To Your Readers.

Many new or trending bloggers will do the mistake of writing for SEO and not for their readers. My honest advice is to start writing for your readers and start building a community.

I'm not telling you to avoid SEO tactics for your blog, not at all. I'm just saying you should take a moment and analyze what are your readers' preferences and expectations. What are they interested in? What information are they asking for? Don't just write what you think it will be a good blog post.

If you want to have a profitable blog, make sure you pay attention to your readers and write for them.

3. How To Increase Blog Traffic? Make Your Content Easy To Read.

You may write great content but if people have trouble reading it, you can't make it convert to income. When you start your blog try to choose a reader-friendly template. You will need to use a simple contrast, avoid to fill your page with ads and improve typography by choosing a good font and a reasonable size for it.

Another great I found on profitable blogs is the way authors write their blog posts. If you want to make your content easy to read then use short sentences, use paragraphs and don't forget about headings, subheadings and bullet lists.

4. Spice Up Your Blog Posts.

When adding great content to your blog, make sure you also spice up your blog posts by adding compelling visuals. Videos, infographics, gifs are your content's salt and pepper. They make your visitors spend more time on your blog and interact with your content.

Using visuals in your blog posts can help you have a profitable blog by increasing the number of clicks you get on each post.

5. Make Your Content Sharable

Another thing you'll want to do on your blog is to optimize the blog posts for shareability. The way you create your blog posts and how you want to attract visitors is entirely up to you but if you want more, you should optimize how your posts look on social networks to make people more interested. There are several ways you can do this:

SEO information - Using a SEO plugin add compelling meta titles and descriptions for your blog posts. This is the text people will see when your content is shared on social networks.

Most WordPress SEO plugins will allow you to change how your post looks on Facebook or Twitter.

Featured image - Try to research and see what are the best image sizes for your targeted social networks. Add a relevant featured image that people find interesting enough to click on your links and share it with their friends.

6. Participate In The Conversation

The blogging process doesn't end when you press the Publish button. You have to do some other things to ensure that your blog becomes profitable. First of all, start by sharing your content on Social Networks and follow-up on the discussions.

Then you can move on to blogs who wrote posts on the same subject and leaving comments, trying to redirect people to your own content. If you get links to your article from other people on blogs or forums, use this to create your visitors base by participation in the discussion.

The post 6 Tips On How To Increase Blog Traffic appeared first on Done For You.

Some businesses have the luxury of hiring a content creation team but what should you do if you don't have the resources for this? Are you going to give up on quality content on your websites? That would be a mistake.

You need quality content on your website or blog because it allows you to interact with your audience and to grow by increasing your chances to be found in search engines' results pages. Of course, there are other big reasons why a business needs a content creation strategy but we chose to focus on the most important stuff - getting seen by people and growing as a company.

Not just big companies need quality content added using some sort of publication schedule. Imagine a niche blog that makes money through affiliate marketing or own products. What traffic numbers would it have without quality content added frequently?

Bottom line:

quality content = more income & conversions for everyone working in online.

So, you may choose to spend hours on creating long-form quality content and not resolve other important business tasks, or you could follow our guidelines to create awesome content, fast, and without losing quality.

How To Write A Blog Post Fast: 7 Easy steps to create quality blog posts in under 60 minutes

Yes, writing a quality blog post can be done in under one hour. This means you won't have to spend more time on this and you'll be able to finish other business tasks. The following steps don't require you to be an expert content writer and ensure that you publish quality & fast content on your blog.

1. Research

Before starting to write anything, you'll have to spend a few hours each week discovering great topics to talk about on your blog. We encourage you to have a content creation strategy and to use various types of content (long-form, short-form or cornerstone content). The alternative to spending that much time on researching topics is basically... to let others do it for you. Start by creating a list of similar blogs or inspiration sources, you'll need them further.

2. Create an account on Curately

Using our web app to publish curated content requires you to create an account on Curately. Don't worry, it only takes a few minutes and you can visit your dashboard, where the content creation process begins.

Add those content sources you've researched in Curately and watch how the web app offers you blog posts ideas.

3. Find the topic and write a great headline

After adding your content sources in Curately, you'll be able to select any blog posts from those blogs and start creating your own quality content. Don't just copy/paste the original blog post but only use a snippet of text and start creating from there.

We recommend you to change the blog post title into a headline that will spark a conversation between you and your fans or readers. Don't forget that most people only read the headline of your blog post. Your blog post title should be short and descriptive while also intriguing your audience. If you choose to write a longer headline, don't forget that readers tend to absorb only the first and last 3 words of a given headline.

4. Write the quality blog post

Since you already have the topic of discussion, the process of writing a quality blog post should run smoothly. You'll need to respect a few guidelines for your blog post to be a success.

Write a story. Even if you're using someone else's idea, you'll need to adapt it to your experiences. Writing to write a story from your own perspective will increase the number of full-page readers and their average time spent on the site.

Use a good featured image. Don't forget to add a featured image to your blog posts. Depending on the original story, you'll need to get publishing rights if you want to use the original image. The better alternative is to create your own (since you're providing your readers with a story).

Don't forget about headings. Your blog post needs a good structure and since we recommend a blog post length of around 1,500 words, using headings is a great way to mark off different parts of your blog posts. Headings also allow you to signal important pieces of content.

Add a conclusion paragraph. When writing long-form content, you'll need to respect the introduction, main content, and conclusion. This will allow your readers to better understand the information and your point of view - essential when using the curated content.

To learn more about the creation of the perfect blog post, you may want to read: 5 Questions & Answers About The Ideal Blog Post Length.

5. Add sharing cues within the blog post

Even if your spending under 60 minutes to write quality blog posts, this doesn't mean you don't need to take care of every aspect. You'll want to add some sharing cues within the text of your blog post. For example, you can install a Twitter sharing plugin and allow people to share quotes from your blog post just by one click.

Add sharing buttons in the form of a sharing floating bar and at the end of the blog post.

6. Proofread your blog post

Yes, you'll create a quality blog post in under one hour. When you do this, don't forget to spend at least 5 minutes proofreading the blog post and checking it for errors. Since you're doing this, you will also want to check any links you added and make sure to provide a link to the original blog post.

7. Share it on social networks

Your content creation strategy should include social media content, not just blog posts and web pages. Microblogging is equally important when trying to grow a business. Make sure your blog post has the right image size and meta information for different social networks.

You may also want to read our previous article on How to Choose Between 11 Social Networks to Grow Your Business.

The post How To Write A Blog Post Fast – In Under 30 Minutes appeared first on Done For You.

A lot of our clients ask us how to write better blog posts because content marketing is so crucial in this day and age...

When we created this blog post we meant it to help new bloggers but soon after we drafted the first ideas, we soon realized that even the older bloggers have moments when they think that they're not doing enough or aren't able to escape a writer's block. Improving your blogging skills is a subject of interest for all bloggers, no matter their experience in their niche.

Just having a blog and adding regular content isn't enough to maintain a high volume of targeted traffic. You'll always have to research, read about new things and apply new tactics. Since you're a blogger and you have some kind of passion driving you forward, you'll need to find creative ways to improve your blogging skills.

There are so many reasons why you'd like to learn how to write better blog posts:

• Your traffic is declining.
• You don't like the content you're adding.
• You look at other bloggers and want to apply their tactics.

...or everything is working out great but you know that bloggers should always try to improve themselves so their content will get more social shares and comments.

Taking all of this into consideration, have you decided it's time to be a better blogger? If that is the case, read on because we have some recommendations for new and established bloggers alike.

6 Creative Ways To Improve Your Blog Posts

Before we continue, you need to understand that sometimes, you don't have to make huge changes to improve yourself... it could just be something you overlooked and improving your blogging skills transforms into a matter of beating on your craft every day. Here's our take on becoming a better blogger - the creative way.

1. Understand it takes time and patience.

Learning how to write better blog posts isn't like fixing a broken widget on the blog sidebar. Most of the times, you'll need to be patient and spend your time reading, researching and trying out stuff. It may work, it may not - the secret is to learn from every action you take and see what went wrong or right, depending on the situation.

2. Start by making changes to your lifestyle.

Like we said before, on your hunt to discover how to write better, the problem may not be entirely related to your blog or content. You could be facing a bigger problem related to your physical or mental state. Ensure that you eat the right foods and find creative ways to spend your time as this will be vital to your mental state thus improve your daily mood.

Start taking walks since they are both beneficial for your body and mind. They also provide you with a creative way to find ideas for new blog posts.

3. In a slump and trying to figure out how to write better blog posts? Try something else.

We're not saying to give up blogging and start working at a farm (although you could do that if you wanted to). No - we're recommending to start a side project, maybe start a blog for another passion or hobby you may have? Starting something new is a creative way to encourage your brain to work better and allow him to switch between tasks.

Doing the same thing over and over again makes it easier but it won't improve your creativity.

4. Forget about eBooks and manuals.

Find out there's something wrong with the content you put out every day? Don't go running to eBooks or blogging manuals who claim to fix everything. There isn't a simple solution to improving your blogging skills. The creative approach would be to sit down and really think about what's wrong with your blogging experience and start from there.

5. Start talking to other bloggers.

What happened to you may have happened to others as well. Get involved in the local blogging community and start discussions in your Facebook group. You may be surprised but improving your blogging skills can happen just by talking to people who went through the same thing.

6. Is your problem content related?

Depending on your blog's niche, finding great content to share with your readers can be problematic. Finding out what are the best sources of inspiration for your blog can be an ordeal when you're writing in a "boring niche".

If you'd like an Action Plan on creating content for your site OR would rather hand it off to a team dedicated to writing for you, click here!

The post How To Write Better Blog Posts appeared first on Done For You.

Facebook Live Streams or "Facebook Streaming" isn't new.  Not by a long shot. There are several services online that allow you to stream live video. You can do this on Youtube, Twitch, Livestream and other similar websites but you'll have a limited audience since (almost) everyone is on Facebook.

This is probably the only advantage people who stream live video on Facebook have - you can reach a bigger audience and build up engagement rates by making fans and friends react to your live streams.

There is a good way to start using Facebook Live Video for your business so read on to find out how to use this service to grow your fan base and boost the engagement rate.

Before learning how to do this, let's talk about the mistakes you should avoid while streaming live on Facebook.

Check your surroundings.

Don't worry about being perfect or having the perfect room or backdrop.  You do want to make sure that there isn't anything behind you that you'd rather not be there...  I've had our cat run around behind me, jump on the desk, etc.  That's no problem.

Don't use a low-end mobile device.

Before you start streaming, ensure that your mobile device is capable and the video is reasonably high quality. You want a good internet connection too.  And, of anything, audio is probably the most important aspect!  Keep background noise to a minimum.

Have a clear reason for live streaming.

Don't just use Facebook Live Video and stream for 2 minutes just to say hi. Your live videos should be more complex and have specific goals for your business.

How to build up Engagement Rate with Facebook live video

Facebook users seem to have some fun using Facebook live video but as a business, you should have specific goals what you're trying to accomplish. You can try to redirect people to your website, grow the number of your fans or build up your engagement rate by encouraging your viewers to leave comments.

We use live streaming to build an audience of people we can retarget and create lookalike audiences with.

Here's the right way to live stream on Facebook and get the most out of it.

Start by doing your research, before you start your Facebook Live Stream.

You should have a goal for each live video event you host on your Facebook page. In the week before your live video, ask your fans what would they be interested in seeing. Maybe they would like a Q&A session or they would like to see how you do business.

These things are different from business to business and research makes it easier to understand your fans' behavior.

Create a schedule for Facebook live videos.

Just like you make a calendar for your Facebook posts, you should consider creating one for your live streams. I wouldn't recommend going live each day but limit the number of broadcasts to 2, max 3 per week.

Creating a schedule will allow you to boost your engagement rate since your fans will have a clear picture of the live video broadcast time frame.

Find the sweet spot of video length.

Your live streams are limited to 90 minutes but you don't need to be online that much. Usually, it's better to have live videos longer than 5 minutes so most of your fans can start watching but you'll see the number of viewers will decrease over time.

Have specific targets for your live videos.

As in, specific calls to action.  When a business starts a live video event on Facebook, it should a clear goal for that broadcast. You should find ways to promote your services, your products or even convince people to sign up to your email list.

Use CTAs during your Facebook live videos.

Call-to-actions help you boost engagement on your Facebook page. Encourage people to leave comments and ask questions and remind them to subscribe to your live events. Seeing how you can't add other buttons on that page, use audio CTAs to redirect people to your website.

Connect with communities by using live videos in groups and events.

A good way to build up your Facebook page engagement rate with the help of live video is to start these broadcasts within relevant groups or event pages. You can do this if a group administrator allows you so do your research and check to see if you're allowed to do this.

Starting a live video in a relevant group can bring you more Facebook fans and spark up really interesting conversations.

Check Facebook live video insights.

As soon as you tap on the finish button, you'll have the option to save your broadcast as a video post for your Facebook page allowing people to watch it even after it's finished.

Take a look at the video statistics and match them up with what happened during your broadcast. See after how much you reached your highest number of viewers and when that number started to decline. This will allow you to create better broadcasts in the future.

The post How To Build Your Audience Using Facebook Live Streams appeared first on Done For You.

A few searches will tell you that there are hundreds of ways to monetize a blog...  But very few of them will generate tremendous, life-changing revenue...  In fact, you'll find out that most people recommend using ads in 99% of the cases.

Yes, ads are probably the easiest way to monetize your website but if you do, you're missing out on a tremendous amount of money by utilizing some of these other methods...

There are several reasons why you wouldn't be able to use ads to monetize a blog and you should be prepared to apply alternative tactics if you still want to get income from that website.

Why wouldn't you be able to use ads for blog monetization?

• Your niche doesn't allow it. This doesn't mean it's illegal but some ad networks don't allow ads on all niches. For example, you can see where Google forbids the display of ads.
• You're recovering from a mistake. You did something wrong and got banned from an ad network. These things happen, not being able to display an ad doesn't mean you should stop trying to monetize your website.
• You don't want to use ads. There are several reasons why you'd want this for your website. Many website owners don't use ads because they want to control the content displayed on their projects. Maybe they're working on a website for parents and kids and don't want intrusive ads or maybe you just want to keep the UX to the highest level and have a clean template.

There probably are other reasons as well but we're not here to talk about why people can't use ads on their website but how they can monetize a blog without having the ad option.

5 Trending Ways To Monetize a Blog Without Using Ads

Whatever your reason may be, if you still want to monetize a blog without using ads, you should try one of these trending methods. You've probably read about some of them so why not try them out. Not all alternatives will work for your blog so make sure you're going to apply the right tactic.

1. Make money with your blog by reviewing products.

Product reviews are a trending way to monetize a blog but don't work on all websites. To be successful at making money through product reviews you need to have a big audience. Even more, you'll need to target a specific niche to get the best results for your blog.

It's probably better to mix your product review strategy with affiliate marketing, but we'll talk about this later down the line.

2. Offer certain services on your blog.

This would a great way to work on your skills and monetize your blog. Most people start a blog because they're really good at something and want to share their expertise with others. Why not offers the services you're talking about as a way of monetization?

You'll keep writing for an audience who's interested in your field of work and you'll promote yourself to offer your expertise & time to others.

3. Write eBooks or provide other resources.

Are you really passionate about your field of work and want to get more out of it? Writing eBooks and creating digital products is an easy way to get some income from your blog if you're smart about it. You'll need a strong audience and to build a good online presence. Developing your personal brand should be your primary goal while writing on your blog.

After you built a good community around your blog and people see you as an expert in your domain, take some time each day and start writing eBooks you can sell on your website.

You can also choose to provide other paid content for your readers such as podcasts or videos.

4. Give affiliate marketing a try.

If your blog isn't big enough to make money by simply reviewing products, you should try affiliate marketing. There are so many affiliate networks you can choose these days so you're sure you'll find something relevant to your blog's niche. You can use links, banners and other ways to redirect possible customers to the online stores and get a big commission from this.

The key to successful affiliate marketing is to find a good niche with a high number of people interested. Use your skills to bring traffic to your blog and increase conversion rates.

5. Become a consultant.

If you're really good at something, you may try to become a business consultant. Freelancing is something people are turning to way often than you'd think so why not give it a try. But if you're going to be good as a consultant you'll have to invest a lot of time in your personal brand and the services you can offer to others.

Start writing really targeted content for your line of work and mix that content with personal opinion, tutorials, and free resources. This should be a good starting point for you to become a well-known consultant.

What are some ways to monetize a blog that you've tried until now? Did you find them to be what you've looked for? If not, what was wrong? You're not obligated to use ads on your website if you want to monetize it. There are other options out there that will help you monetize a blog but as always, you'll need to work hard since there is no easy way to get income from online businesses.

The post 5 Profitable Ways To Monetize a Blog Without Using Ads appeared first on Done For You.

Content optimization is the key to unlocking search traffic for growing websites...  In this article and video, you'll find out how.

According to a study by NewsCred Insights, a reader spends only an average of 37 seconds reading a piece of content on the web.

Content Marketing is the only marketing left. – Seth Godin

Content Optimization Tips

This figure makes it quite evident that you need to optimize your content to make an impact in such a short time span.

Apart from this, we all know that content is among the top factors that play a role in Google SERPs ranking. A great piece of content, if not optimized, may never appear in Google search result pages.

Keeping these facts in mind, it becomes apparent that you need to use content optimization techniques to get the best results for your effort.

In this post, we'll give you a simple, 5-minute guide to content optimization. We'll give you tips and techniques that you can start using right now to create better content with the same effort.

But first, let's see what content optimization is.

What Is Content Optimization?

Content optimization is...

...the basic technique of refining your written content in such a way that provides value to users, while at the same time is in accordance with the search engine guidelines.

With more than 2 million blog posts published on the web every single day, making your content stand out has become more difficult than ever. However, according to the content marketing prodigy Rand Fishkin,

You can create content that is 10 times better than what is currently being found in the search results for a single phrase or keyword if you optimize it.

How Do You Optimize Your Content?

The important question that is still left unanswered is...how do you do content optimization? Well, there are some strategies that you can follow.

Are you looking to create content that really works well for your sales? 

Tip #1: Follow the 3C rule

Create Correct Content!

This should be the bottom line for every piece of content you draft. Some of the attributes of this correct content that we are talking about here have to be:

• Grammatically correct
• No typos
• Links to reputed sources
• Fact-checked for accuracy
• Valid citations

Remember, anyone can write on the web but not everyone can write right on the web. That’s the reason why not everyone is a content marketing expert. In order for you to claim that spot, the first step is to learn the art of creating correct content.

Tip #2: Don’t over-optimize

Keywords are the core of content optimization on the web. To make keywords work for your content, you need to understand how they actually work in optimizing your web copy.

Therefore it becomes more about how you are using the keyword in the copy instead of which keyword. Here are some basic tips that can help you in keyword-based content optimization:

• Avoid stuffing at all costs
• Make natural use
• Use keywords in the supporting image texts
• Using the keyword in headings, subheadings, and the title